CN1902653A

CN1902653A - System and method for enabling an advertisement to follow the user to additional web pages

Info

Publication number: CN1902653A
Application number: CNA200480039220XA
Authority: CN
Inventors: 罗斯·柯宁斯坦
Original assignee: Google LLC
Current assignee: Google LLC
Priority date: 2003-11-03
Filing date: 2004-11-03
Publication date: 2007-01-24
Also published as: CN1902654A

Abstract

A computer-implemented method and system for advertising that performs the steps of delivering an electronic advertisement comprising one or more menu options and a reference to a network location for retrieving specified content associated with each menu option for inclusion in a first electronic document, receiving a selection of one or more menu options from the electronic advertisement and delivering a subsequent accessible document including content from the referenced network location associated with the menu option selected, the subsequent accessible document including the electronic advertisement.

Description

Make advertisement can follow the system and method for user to other webpages

The cross reference of related application

The U.S. Patent application 60/516 that on November 3rd, 2003 submitted to, No. 281 titles are " System and method for delivering internet advertisements thatchange between twxtual and graphical ads on demand by a user ", still issued for approval, as basis for priority, its subject content is incorporated herein by reference the application's requirement with this provisional application.Aspect subject content, the application also relates to together issued for approval and the common application transferred the possession of of title for " System andmethod for delivering internet advertisements that change betweentwxtual and graphical ads on demand by a user ", act on behalf of Case No. 64557.000016 (GP-186-00-US), still issued for approval.

Technical field

The present invention relates to provide the system and method for advertisement, make the user in the additional content that obtains based on the Internet, still to watch described advertisement.

Background technology

The Internet user is often by a large amount of advertisement puzzlements.Having many in these advertisements is with graphics mode, because the information that figure provides is many.But, compare with small-sized text advertisements, the storage space that graphical advertisement needs is more, and the transmission time is longer.In addition, graphical advertisement may make the people divert one's attention and seem lofty.

Gray target is the notice that makes its advertisement attracts people.So advertisement may quite be shown off and be crude and rash, certain action is waited for or made to force users.The demonstration of common unable these advertisements of control of user (be different from and do not visit some webpage).

These ways often make the user be sick of.As a result, develop online advertisement and stopped software.This software can prevent that the advertisement of many types is presented on people's the computing machine.Today, the bored factor of advertisement makes many people be unwilling to go into seriously the content that advertisement provides, even they really provide some Useful Information.Obviously, existing advertisement is made us feeling bad, such as the figure banner.

Though existing systems makes advertiser can present figure, they fail to provide effectively and expectation is sick of the few advertisement of factor to the user.Current system exists these and other shortcomings.

Summary of the invention

The various embodiment of the system and method for this paper introduction can comprise computer-implemented advertisement delivery method, may further comprise the steps: transmit e-advertising, described e-advertising comprises one or more menu options and quoting the network site, so that the given content that retrieval is associated with each menu option is to be included in first electronic document; Receive the selection of one or more menu options from described e-advertising; And transmitting second electronic document that comprises from the content of the citation network position that is associated with the menu option of selecting, described second electronic document comprises described e-advertising.

Add in this manual and constitute its a part of accompanying drawing, showed various embodiments of the present invention, and, be used to explain principle and advantage of the present invention together with explanation.

Brief Description Of Drawings

Fig. 1 has described the demonstration electronic document, comprises the distortion advertisement according to first display format of the embodiment of the invention;

Fig. 2 has described the demonstration electronic document, comprises the distortion advertisement according to second display format of the embodiment of the invention;

The system that Fig. 3 describes is used to transmit the one or more distortion advertisements according to the embodiment of the invention;

The demonstration system that Fig. 4 describes is used to receive and transmit the distortion advertisement according to the embodiment of the invention;

Fig. 5 has described the demonstration electronic document, comprises the one or more distortion advertisements according to first display format of the embodiment of the invention;

Fig. 6 has described electronic document, comprises the distortion advertisement according to second display format of the embodiment of the invention;

Fig. 7 has described to drive the demonstration electronic document that produces behind the menu option in the advertisement according to embodiment of the invention choice menus;

Fig. 8 has described to drive another demonstration electronic document that produces behind the menu option in the advertisement according to embodiment of the invention choice menus;

The schematic diagram shows that Fig. 9 describes according to exchange message and request between embodiment of the invention end-user system and content/search and the ad system;

The method that Figure 10 describes is used one or more distortion advertisements according to the embodiment of the invention, makes the system that receives them can ask to revise the outward appearance of advertisement according to the user;

Figure 11 has described exemplary interface, can provide the information that comprises in the distortion advertisement of (as expansion and form expansion) of first and second display formats by this interface according to embodiment of the invention advertiser.

Embodiment

Following examples have been showed many aspects of the present invention in the distortion advertisement in electronic document.In addition, it is in order to guide that multiple subtitle is provided, and never means the manifold explanation itself that is restricted to related in this instructions disclosure or the associated drawings.

Advertisement can be rendered as electronic document, such as Web content (as webpage, Email, html page, the XML page etc.), its presentation mode is for when needed can be apace changing second display format (driving form, bigger text formatting, film form, audio format etc. as mutual EFR STK) into from first display format (as text formatting).In an example, advertisement or advertisement group at first present with text formatting, make that simultaneously the user can be the graphical advertisement of menu-drive with advertisement extension.The graphical advertisement of menu-drive can be so that the user can watch advertisement content, then returned text form when needed.The selected part that the action that the user takes in order to start second display format can comprise selection in the selection of expander graphs target, advertisement side, the following or above frame (market), selected or rolled across advertisement be the highlight part, simply " ignore " the relevant text of advertisement, the user starts and other forms or other conditions of control action, as following discussion.In addition, advertisement position and/or it can cover the advertisement display size, propagation size of the position of other advertisements can be based on the price parameter that is associated with advertisement or other hierarchy equation (being willing to mean the amount of money, bid amount, pricing information of each click payment, other price tolerance etc.) and to other considerations of position as advertiser.

In addition, in a displaying property embodiment, second display format can comprise the graphical advertisement of menu-drive, comprise one or more menu options and further figure or text, whether make the user can find out the more information about advertiser and/or its product earlier, determining to visit will be to user's content transmitted page (as in based on the ad system by the execution payment) after selected advertisement again.Menu can provide one or more options, makes the user can watch the more information/content about advertiser and/or its product.When the user has selected a menu option, the content page of returning can comprise same menu-drive, based on the advertisement of figure, make advertisement " follow the user ".Can provide " homepage " link, so that the user returned content/searched page that the user watched before the selected menu option and in advertisement based on the graphical advertisement of menu.In an example embodiment, and whether uncertain advertiser satisfied the execution parameter (as " point advances ") of menu option within the advertisement, so the user can be known more information about advertiser and/or its product before in " click ".Allow the user to watch more information before being concluded the execution parameter that satisfies the payment that causes the price parameter that is associated with execution parameter in advertiser, make final nomination have more value advertiser.

Distortion advertisement in the electronic document

Fig. 1 has described demonstration electronic document (as webpage, Email, telecommunications etc.) 100, and a plurality of advertisements (herein being two advertisements, although can provide still less within the scope of the invention or more) are provided for it.These advertisements can appear on the electronic document (as webpage), some commodity is arranged or serve available with the prompting user.Exactly, company in the advertisement and/or product may be relevant with the content of these electronic documents.

According to embodiments of the invention, the one or more advertisements that show in the electronic document can comprise the distortion advertisement.Exactly, the distortion advertisement advertisement that can comprise can (as the activity, the preference that start such as the user according to user's request or move) be changed at least a other display formats from first display format.The example that provides among Fig. 1 has been showed first display format to second advertisement shown in the reference signs 105.Shown in reference signs 105, first display format of distortion advertisement can comprise the text message about advertiser and/or its product.In addition, can also provide expansion icon or other control modules 110, make that the user can ask advertisement 105 is converted to second display format (as more detailed text formatting, graphical format or menu-driven interface form, only lifting several examples that are).

Though shown icon be used to make the user can select to make advertisement from first display format " distortion " to second display format, but should admit, also can provide other operations and/or module to make the user can show needs from a kind of change of format to another kind of form.In the example that more than two kinds (as three kinds, four kinds etc.) display formats are provided for advertisement distortion, can provide several different methods to realize expansion or the transformation between the multiple form.For example, have three kinds of display formats, image from small size to size again to large scale, all expand to surf zone bigger in the overlay electronic document at every turn.In this process, scroll bar or other rising icons can be provided, make the user can carry out the conversion between the different size display format.

In addition, being deformed to second display format from first display format can also be based on other factor, comprises that the medium of the advertisement place page mix, the user is to the experience of the advertisement place website and/or the page, user's detection or specify and comprise the number of advertisement, available real estate and many other factors in the page on connection speed, the page.

In addition, the free information that provides by the Internet and/or WWW can be provided original " advertisement ", and the more information about advertisement entity and/or its product and/or service is provided after its expansion.In addition, first display format can be advertisement, and second display format can comprise based on network free information.For example, the search result items in the search engine can expand to the local businessman tabulation that comprises picture.

According to a displaying property embodiment, first display format can be compact schemes, and it generally seems not crude and rash to the user, thereby bored factor is low, in the example that provides as Fig. 1 shown in the reference signs 105.Described compact schemes can mainly comprise text, figure or icon content seldom or do not have, although also can use other compact schemes.In this example, the user can be by the action of clicking expansion icon 110 or starting by certain other user, and the request advertisement 100 of will demonstrating is converted to second display format.These actions can be so that advertisement be presented to the user with the form of expansion, as following displaying and introduction in the example of Fig. 2.Expansion icon 110 is depicted as magnifier herein, yet expands other used icons or mechanism also can be adopted.

Fig. 2 has described the demonstration electronic document, comprises the advertisement 105 with second display format (as the form 200 of expansion) displayed map 1.When the user clicked the expansion icon 110 of advertisement 100, this type of extended format advertisement 200 just can appear.By request the extended format advertisement is occurred by the beholder, control the form (as outstanding, outward appearance, size) of advertisement by the user, described beholder's request or by explicit request (such as activating expansion icon 110), by predetermined preference (as user's preferred settings), perhaps pass through certain other activated protocol based on User Activity.Therefore the user has provided the expression of assentment and has felt to obtain the authorization.The user is further authorized to eliminate bored or unfavorable advertisement.This point can be achieved by comprising the icon that is used for eliminating at once, the icon that is withdrawn into compact schemes or its combination.

According to a kind of displaying repetition, second display format can comprise the graphical advertisement 200 based on menu.Advertisement 200 can comprise one or more menu options 210.The user can choice menus option 210, the additional information appointment of request advertiser, that show with the form of expansion.As an alternative, perhaps as a supplement, can choice menus option 210, make the user to navigate to additional content (as other electronic documents such as webpage), as introducing for example below with reference to Fig. 7, Fig. 8 and Figure 11 with this type of information.Menu option 210 can point to current browser window---and the electronic document of watching is wherein arranged, open brand-new web browser window, perhaps activate the pop-up window that has additional information.

In a displaying property embodiment, advertisement 200 can comprise menu option 210, comprises master options 220, picture option 230 and equipment option 240.These options can be specified when creating intention by advertiser, as following about the description in the further details of Figure 11.Other options that advertiser can select comprise the map option---be advertiser or its products ﹠ services displayed map information, weather option---display ads merchant's the relevant Weather information in position, and any advertiser may do well to do in many other options that more information is provided to the user.

In addition, perhaps advertiser selects the text 280 and the contact details 290 of image 270, expansion.Also can allow advertiser to specify an address, it can change the link of automatic generation over to, for example points to the map in the advertisement or the picture of map.Main demonstration 260 can be the text with first display format employing of advertisement, shown in Fig. 1.Exactly, home menu option 220 can be a default option, is included in whole expansion advertisements of adopting in the system.Selected one or more other menu options and watched under the situation of other pages the user, select the homepage icon after, the user is returned comprise the initial content/searched page of extendible advertisement.After selecting picture icon 230 and/or equipment icon 240, can show additional content to the user at the content part 201 of electronic document (as webpage), advertisement simultaneously 200 continues to show to the user.

In an example, during the following navigation of introducing, advertisement 200 can continue (perhaps during the user uses advertisement and menu option thereof, showing as at least so by a part that refreshes to each electronic document of being presented) on user's the screen.The advertisement that shows with second display format of Fig. 2 is depicted as the set of tags that comprises menu option 210.Also can use drop-down, icon or other forms of menu option.

Described graphical advertisement 200 examples based on menu are had an opportunity by image, other figures or additional text advertiser, tell relevant its company of interested potential customers, product and/or service.It can be as the advertiser's Services Brief that has guide.Along with custom system browse, it can guide and follow the user, as special navigational tool bar.It in addition can follow targeted sites/page.

In a displaying property example, can in controlled environment, provide advertisement 200.For example, its method of operation can be get rid of to eject (unless being guided specially by the user), request that perhaps need not the user and retrieve additional web page/site.These advertisements can be followed user's route, and the mode that facilitates is got back to the starting point of route, and the user who coordinates more experience.

To the user provide extendible advertisement make they can go into seriously safely advertiser and/or its product for information about after, go to gray intended target position (as removing target web) again.Along with people have been familiar with these advertisements, just reduced them to going into seriously the taboo of ad content, improved the exposure rate of advertiser information (if not the words of its website).Because the user has seen after the advertisement of second display format, will make some "No" decision, advertiser may less run into the execution parameter that causes charging, but the quality of the execution of chargeing (as putting and/or be transformed into customer relationship) is with much higher.This embodiment also makes the user can understand the available information in the advertisement apace.

By the response of tolerance user to advertisement, advertiser can determine ad quality, and can use this result as the criterion that determines whether to show concrete gray advertisement.These conditions make advertiser produce motivation, produce accurate, suitable, useful full-scale advertisement.

By the operation (and timing) of monitoring user to advertisement, advertiser can determine the advertising creative quality, and carries out in conjunction with website (or equivalence), such as by click-through rate, improves the directed quality of advertisement.Can adopt number of mechanisms when doing like this, include, but are not limited to monitor (as the user with advertisement extension be comprise the form of image and in this image do not have in the system of pre high speed buffer store the user) whether downloaded image.If image is cached in user's the system thoroughly, can be when opening image from the pixel of server retrieves 1 * 1, so that judge this image opened and be when open (in typical case, the time of the pixel of retrieval 1 * 1 is very little, even when retrieval delay has taken place, the user does not have the impression of any implementation effect variation yet).Equally, when closing image, can retrieve different 1 * 1 pixel, so that follow up the case and when it takes place.Also can use other mechanism.

The incident of being followed the tracks of also can change.For example, effective sample shows the long quality height that demonstrates intention residence time in the advertisement on the statistics.Show that effective sample on the statistics that withdraws from fast of full-scale advertisement has shown that the quality of intention is low, the dereferenced or the directed out of true of intention.Demonstrate and enter a little that effective sample shows that potential conversion is good on the gray statistics, show that the client experiences not good enough although demonstrate from the relevant sample of statistics of clicking the fast return advertiser page, it is little to transform possibility.These incidents that monitored can be used to judge whether advertisement effective by system then, and can use validity judge this advertisement whether should be shown as advertisement define the level used grading scheme a part or do not consider.

So, in Figure 10, described a kind of displaying method of the present invention.In this method 1000, execution in step 1002, stores advertisements, these advertisements comprise one or more distortion advertisements, such as the advertisement in our Database Systems, as well-known in the industry.In step 1004, can receive request to the advertisement that will provide at advertisement/content system place.In step 1006,, can determine the grade of advertisement as optional feature discussed above.In another embodiment, according to other criterions of determining (as making advertising format meet page medium and layout), can provide advertisement with certain extended formatting.In step 1008, one or more distortion advertisements can be delivered to end-user system, and these advertisements comprise the code that makes end-user system can finish the transformation of advertisement from first display format to second display format, as following more detailed introduction.

Receive and transmit the system of distortion and menu driven ad

Described the embodiment of the network environment that this system can move therein among Fig. 3.In this system, advertising provider 12 is connected to advertisement by network 14 and enumerates provider 16 (connecting as https safe in utilization) and register, provide payment information, one or more price parameter (be ready to other tolerance of the amount of money of each click payment, bid amount, pricing information, price as advertiser etc.) and the related advertisement (be also referred to as intention) related with price parameter.For example, advertiser can provide its price parameter explicitly with used keyword in the search engine system, also can provide price parameter explicitly with content in content inlet or the system for distributing content.Advertisement enumerate provider 16 then with described information stores on database server 18 so that transmission later on.Advertisement enumerate provider 16 then by multiple forum or present the distribution described enumerating, comprise the invitation to subscribe of printed medium, by (connecting by network 14 or 22) Internet advertisement distribution partner 20 (being also referred to as the partner of syndicate) according to demand for security, by (content data base 26 is associated) content system 24, and enumerate the search engine system of provider or Internet advertisement distribution partner operation by advertisement, enumerate admitting described advertisement to enumerate to provide described on one or more websites of provider for the member.

By these different forums, the advertisement that the advertising provider provides can be included in terminal user's 28 page displayed and (often be called impression).In one embodiment, only the terminal user satisfy certain execution parameter (as point advance webpage target that advertisement provides to the advertising provider relevant with particular advertisement, activate reward voucher, become the registered user, buy article, (under the situation that wireless/phone connects) finish telephone link) time, the obligated payments of advertising provider's 12.In addition, only when having reached certain execution parameter (advance or take place to transform etc.) or certain other currency incident has taken place, just enumerate provider's 16 payments to advertisement as origination point.Simultaneously, in typical case, provider 16 is enumerated in advertisement and the Internet distribution partner 20 can agree issued the execution that causes charging (advancing as the point that the produces) revenue sharing that partner 20 produces by distribution by the Internet.

Provider 16 is enumerated in each advertisement and advertising provider 12 can comprise computerized system, they comprise one or more following systems: the webserver, database server, acting server, network equalize mechanism and system and various software assembly, they can operate in the Internet or other network-type systems described system.In addition,, also can comprise other networks, such as private wire network, Intranet or any other network although network 14 and 22 is depicted as the http network.Under the preferable case, the connection that advertising provider 12 and advertisement are enumerated between the provider 16 can comprise that secure network connects, and is not subjected to any hacker or other third-party attack or damage to guarantee data.In addition, though described two advertising providers, should admit one or more advertising providers 12 can be provided in network.Equally, although described a database server 18, should admit, a plurality of database servers can be provided, these database servers can connect by the network of any kind, comprise the distributed database server framework, are connected to advertisement and enumerate provider.

Equally, content system 24 and content data base 26 also can comprise this type systematic of any number, by the network of any kind, comprise http or https network, are connected to advertising provider or advertisement and enumerate provider 16.Content supplier 24 can comprise such as advertisement enumerates such system of provider 16, and the function that it provides can realize the connection by the Internet or other procotols.Terminal user 28 can comprise the Any user that is connected to the Internet, and can comprise computerized system, they can be by in polytype network any, comprise by ISP, optical cable company, and any other method of visit data on the Internet, realize this connection.Internet advertisement distribution partner 20 can comprise any system that the advertisement based on the Internet is issued to the terminal user.Though described two Internet advertisement distribution partners 20, in fact can provide any number.

In general, in these embodiments, if reach execution parameter or other currency incidents have taken place (as discussed above) with respect to the advertisement terminal user, the price parameter that makes ad system to select the advertising provider who participates in charges, and advertisement is enumerated provider 16 and just produced income.In the process of moving website or distribution agreement for distribution, advertisement is enumerated form that provider 16 also can general administrative expense to impression charge each time.So various embodiments of the present invention has realized that the income (effective income of each impression) of each specific webpage of being presented just produces the profit (being also referred to as page income from real estate efficient) that provider is enumerated in advertisement usually in these systems.Then by using page income from real estate efficient to advertisement graded, it is just relevant with the profit of itself that the grade of provider is enumerated in advertisement.Particularly like this for the distribution passage that the ad break number is limited.

As shown in Figure 4, provider 16 is enumerated in advertisement can comprise system, and it provides advertisement receiver module 30, with advertising provider's interaction to receive advertising message.System can comprise that also advertisement enumerates generation module 32, and it produces advertising listing according to the criterion that is provided and according to advertisement forum (as search engine, content inlet, distribution partner etc.) from database.Diversity module 34 can make described tabulation produce order according to grade according to certain model.In one embodiment, diversity module 34 can be determined grade according to price parameter value, income efficient and execution together with carrying out grade determination module 36 (as clicking rate counter, conversion counter, reward voucher gated counter, phone success ratio counter etc.).Then, produce and the final advertisement of classification can communicate by various passages.In order to communicate by letter, also can provide advertiser's communication module 38 with advertiser.For example, before given price parameter is changed used advertisement, advertisement is moved down in grade or on move before, possible desirable system is warned advertiser.In order to admit advertisement to enumerate provider, can provide database 18, with the click of stores advertisements, price parameter, advertising message and speed buffering, for use in determining to carry out grade.

In addition, can provide the function of self issuing an advertisement and search-engine results being provided because provider 16 is enumerated in advertisement, thus can with provide search engine system the 41 the same device systems 40 that provide services on the Internet.Should admit, enumerate in advertisement and can comprise a plurality of these type systematics within the system of provider 16.

In addition, can also provide distortion to enable module 42, in its extraction Database Systems 18 is the data that the distortion advertisement is stored, and produces the distortion advertisement, in the electronic document with introduction below for example being included in.Can provide image server 44 when needing, to provide advertisement associated image.Simultaneously, the target Redirect Server can select from the custom system receiving target, record incident and the content that the user is redirected to advertiser's appointment in order to keep accounts purpose.

In addition, database server system 18 can comprise one or more Database Systems, they are storing polytype data, comprise one or more following types: advertisement, click high-speed cache, price parameter information and comprise advertiser information, as the introduction of this paper about gray log-on message, gray account, payment information and other information.Can not provide number of modules in different embodiment, plurality of modules also can be combined the function of being introduced to provide.In addition, these modules also can be dispersed in a plurality of physical systems, perhaps duplicate between a plurality of systems.

Produce distortion and menu driven ad, to be included in the electronic document

Making advertisement to change into second display format from first display format can realize in diversified mode.But the webpage that presents this series advertisements can be to be not limited to HTML.Realize that this type of technology that can change advertisement includes, but are not limited to:

A) use the dynamic user interface logic,, revise visible page such as the dynamic web page that has JavaScript, vbscript or dynamic content (such as grand medium or travel to and fro between the signal that embeds control ratio such as tool bar); Perhaps

B) carry out above operation by creating pop-up window; Perhaps

C) draw and have another page of expanding advertisement.This option can be used to limit or avoid dependence to browser type or setting.

According to a displaying property embodiment, electronic document can comprise Java Script code, and it makes the user can select to make advertisement to be deformed to second display format from first display format.The Java Script code instance based on HTML of carrying out this function is as follows:

＜SCRIPT LANGUAGE="JavaScript"＞＜!--////This JavaScript function takes an object identified by currentElement//and toggles its visibility.It is called by the Morphing function bclow//function toggleVisibility(currentElement){ dom=document.getElementById(currElem).style; state=dom.display; dom.display=(state=′none′)?"":"none";}////This JavaScript function takes an advertisement identified by currentElement//and modifies display parameters on HTML page content so that the user perceives//that the ad morphs.In this example,all ads of one form--the′plainAds′--are hidden,//and the selected ad is morphed by making its alternate form visible.//This function is invoked by the morphing selection mechanism.//function morph(advertisement){ toggleVisibility(′plainAds′); toggleVisibility(advertisement);}--＞＜/SCRIPT＞＜!--Suitably tag HTML code with identifiers--＞

Simultaneously, in order to quicken to be included in the transmission of image, figure or other big files in the display format, the code that comprises in the electronic document can be with such image, figure or alternative document prestrain (as in the high-speed cache of browser), they can show more apace so select the back the user, so that show second display format.The JavaScript code instance of pre-acquired image is as follows.Described code can embed html page or be quoted by it, is shown as the code that embeds html page herein:

＜SCRIPT LANGUAGE="JavaScript"＞＜!--//declare an array to hold all the cached image references,in this case onevar images=new Array(1);//instantiate an image object for each cached imageimages[0]=new Image();//associate the imagc object with the URL of an image,which it will automatically fetchimages[0].src="imageads.google.com/HZT5311590625_1.jpg";//put any other warm-up code or JavaScript funcations here.......--＞＜/SCRIPT＞

Distortion in syndicate/distribution and menu driven ad

According to another displaying property example of the present invention, the distortion advertisement can be by joining in the content-based system as above system of syndicate with reference to figure 3 and Fig. 4 introduction (as the distribution partner).Exactly, may need different websites, so that comprising the advertisement relevant on the website with content on they different web pages.As a result, such advertiser just can enumerate provider with advertisement and reach an agreement, and the advertisement relevant with its site contents is provided.The webpage example that the advertisement enumerating provider and provide to content system according to advertisement draws has been provided among Fig. 5.In this example, a new site is showing and the relevant news of being paid close attention to of multiple theme.In this example, the report that ad content 500 comprises relates to the finance achievement of XYZ company, and the business of the said firm provides wild animals and plants and goes sightseeing to equip.So such News Stories may be enumerated provider by advertisement and be defined as going sightseeing relevantly with wild animals and plants, therefore can add the system of content supplier to the advertisement that Fig. 1 describes, so that show on webpage shown in Figure 5.To be similar to above mode with reference to figure 1 and Fig. 2 introduction, this can be the distortion advertisement, it can be deformed to form shown in Figure 6, thereby makes other machine-processed whole zones for the advertisement distribution that distortion advertisement overlay content system is selected the deformation pattern target according to the user or request changes second display format into from first display format.

The further details of menu driven ad

According to another displaying property embodiment of the present invention, the form that the distortion advertisement can comprise comprises the graphical format based on menu, shown in the displaying example of for example Fig. 2.Such display format can be so that the user can navigate to the multiple other guide page that content/ad system provides, and needn't change advertiser-sponsored webpage.This just makes whether the user not only can to visiting the advertiser website retentive control, and makes the user can find the more information about advertiser and/or its product.In this example, during a plurality of different page of the menu option that presents in conjunction with advertisement when user capture advertiser and chosen content, advertisement can be regarded as following the user and browse.Content can be restricted to particular station, such as Google, perhaps by the content of described website (as Google) high-speed cache, browses so that can carry out quick anonymity, as following explanation.

As shown in Figure 7, one of menu option can comprise watch with advertisement in the menu option of wild animals and plants sightseeing picture concerned.Behind selected this menu option, request can be sent back advertisement according to the content that provides in the advertisement and enumerate server, it can return then comprise with URL that menu option is associated in the webpage of given content, also comprise the graphical advertisement of menu-drive.The user continues to make advertisement as the reference point by this way, navigates to different some other information or by selecting the homepage icon to return.In this example of Fig. 7, can show the image of the different pages, such image can be that the image on provider/content supplier's host website is enumerated in advertisement that the user is visiting.The reference page that advertisement shows also can comprise the content page on other websites, and yes for this within the scope of the present invention.One of advantage that comprises the user place page is to the user has created safe experience, so they feel relief when selecting these links, and needn't visit other webpages.Exactly, if content/advertising provider has set up the reputation of user capture and experience " safe part " on the Internet, this system will guarantee that the page by the graphical advertisement visit of menu-drive also is safe, thereby continues to keep this reputation.Place parent page sponsored the page that content/ad system is associated when for example, the page of institute's reference can be restricted to the page of approval or content of receiving with the user and menu driven ad.

As shown in Figure 8, another selection on the menu driven ad can comprise that request watches institute's article of selling (equipment)---the article that this type of sightseeing of the carrying out that company advises is used of going sightseeing relevant with wild animals and plants.In this embodiment, can allow the user sponsor or the affiliated page is watched the different article of selling, so that the sensation of safe limited experience is provided to the user once more by content/ad system.After having selected menu option, advertisement can send request to content/ad system once more, and to obtain the page, this page is with the menu option within the advertisement of the html page on the custom system is designated explicitly.Advertisement/system of content supplier can also return the content of being asked with the advertisement of menu-drive then, makes that once more advertisement can " following the user browses ".Under the immovable situation of advertisement, in a preferred embodiment, In the view of user's advertisement not " change " be because any pixel that this position that does not require browser to change into electronic page shows.

Another advantage that the user is followed in advertisement is, can present advertisement during buying article, such as the interface by Fig. 8 described.Therefore, advertisement can the feedback of recording user on the point of purchase, so that determine the validity etc. of advertisement.

In other embodiments, system can adopt framework, makes advertisement be used as such framework and treat that when refreshing at the other guide position of the page, this framework needn't refresh advertisement.Those of ordinary skill in the art can adopt the various distortion of this mode, makes advertisement can " follow the user " to the different pages of the menu option given content of advertisement.

Certainly, the advertisement of " following the user " can not be the distortion advertisement, also can be static or certain extended formatting.Should admit simultaneously, provide the system of this function can comprise the e-advertising output system, it transmits e-advertising, comprises one or more menu options and to the quoting of network site, so that retrieve the given content that is associated with each menu option.System also can receive the selection of menu option from e-advertising, and transmission comprises that second electronic document comprises described electronic document from second electronic document (as webpage) of the content of the institute citation network position that is associated with selected menu option.In various embodiments, one of menu option can be a master options, the page that make to select the back transmit is the electronic document (as webpage) that presents to the user at first, has advertisement or is appointed as certain other electronic documents of homepage document (as main page) by the link of being quoted.Advertisement can be the distortion advertisement of above introduction, also can be independent displaying or with one or more electronic documents (as webpage) together with certain the other forms of advertisement that shows.

The network site of appointment (as URL) can comprise by network site or its network site that is subordinate to the member that entity provides of sponsoring of transmitting first electronic document and e-advertising during with reference to menu option, " safety " introduced to provide experience.Such advertisement can be used for the following display system of introducing in further detail based on price, also can be used for any other system.If desired, this system can store the quoting of advertisement, so that the user uses when retrieve advertisements, this system also can store electronic document (as the page) or its content of being quoted.If stored described quoting, the user just can use this to be cited as advertisement mark bookmark so.The electronic document of being quoted can comprise, and entity or advertiser webpage that provide or that be under the jurisdiction of the two is provided, and comprises that the user can buy the page of the relevant article of selling of the advertisement sponsored with the operator or the advertiser of this system.This system can receive the feedback information about buying on the electronic document of quoting when following the user to the different electronic documents (as the page) quoted, so that follow the tracks of the validity of advertisement.

Fig. 9 has described an example of menu driven ad experience, has wherein described end-user system 28 and content/search and ad system 12/24.End-user system 28 can send search/content requests to content/search and ad system 12/24.This system can return the electronic page that has content/Search Results and one or more distortion advertisements then.The user select or otherwise show change advertisement or distortion advertisement from first display format to second display format after, can be only on end-user system the Java script according to above introduction handle request.So,, can not need further instruction to content/search and ad system in order to change advertisement from first display format to second display format.But, if the user has selected one of menu option on the graphical advertisement of menu-drive, send request to content/search and ad system 12/24 so possibly, conversely, can present and send it back the menu links content of being quoted and add same distortion advertisement to end-user system.If the user has selected the master options 220 in the graphical advertisement 200 of menu-drive at any time, can send original content/Search Results and with the advertisement of second display format of expansion, described second display format comprises the advertisement of menu-drive to end-user system.In another example, advertisement can be directed to the local user, so can provide the map link as option, this map link shows electronic map data and information.

In other embodiments, the distortion advertisement such as the advertisement of menu-drive (when for example not having the website as businessman's tabulation or advertiser), can be associated with it by making independent URL, carries out bookmark separately and marks.So, no matter when, when the user needs, can select by reference bookmark to watch advertisement.

The interface of input distortion and menu driven ad assembly and content

There are various known interface in the present technique field, makes advertiser provide content for advertisement, and advertisement is included in the advertisement publishing system as above introduction.Specifically, developed multiple advertisement and enumerated system, they can place price parameter and some conceptual dependency connection advertiser for its advertisement, such as keyword, interior perhaps its combination.Provide the user can specify the showing interface example of distortion ad content among Figure 11.Figure 11 has described to comprise the interface 1100 of a plurality of parts.In part 1102, (the i.e. second display format) example that can describe to expand, so that the user is according to expanding display format importation 1106 and the information content that provides in the display format importation 1108 not being provided, the outward appearance that will present in the time of can being shown to the terminal user to advertisement is had gained some understanding.According to the information of not expanding in the display format importation 1108, in part 1104, described the not example of extended format (i.e. first display format).

As shown in the figure, in displaying property example, the input field of expansion display format 1106 can comprise first menu header input square frame 1110, first menu header URL input square frame 1112, second menu header input square frame 1114, second menu header input square frame 1116.Indicated in the example as Figure 11, the input in the menu header square frame can be the headline that shows in the advertisement, as for example shown in 230 and 240.Just as discussed above, although the current tab menu mechanism of having showed, the additive method of display menu options also within the skill that those of ordinary skills should grasp, comprises drop-down menu etc.Each menu header can be associated with URL, so that pass to the user, receives the additional content of advertisement, such as above introduction with reference to figure 7 and Fig. 8.Shown in these examples, described input can comprise a URL, and this URL comprises multiple input, with the certain content of specified page, such as the article of describing among the picture among Fig. 7 or Fig. 8 of selling.

In addition, part 1106 can comprise image URL input square frame 1118, and the user is the position of specify image (or drag and drop it) therein, and this image will be shown as the part of menu-drive graphical advertisement, such as describing among Fig. 2, Fig. 6, Fig. 7 and Fig. 8.In order to improve implementation effect, reliability and user anonymity, advertising service can be with this image cache.In addition, can also provide expanded text input square frame 1120, make that advertiser occurs in can given ad about the text of the said firm and/or the article of selling more than describe among Fig. 1 with following explanation can be with the text of littler not extended format demonstration.In addition, in this example, also provide contact details input square frame 1122, made the user can specify contact details, such as the information of describing among Fig. 2.Determine contact details according to the accounts information that advertiser puts on record, thereby advertiser need not specify this information in this advertisement inputting interface 1100, also within the scope of the invention.Such information can automatically be taken from the account database that system uses, so that account is kept following the tracks of, because advertisement is enumerated provider from different advertisers.

As shown in the figure, interface 1100 can not comprise multiple input in the expansion demonstration importation 1108 yet.Can comprise that as known in the industry, such information headline input field 1124, first is described input option one 126, second description is imported option one 128, shown URL input 1130 and target URL input 1132.Show that URL can be the URL that is shown as an advertisement part, and target URL can be the page more specifically within this website, also can be to depend on gray preferred another URL fully.

Content by the interface 1100 of advertiser's appointment can be enumerated the artificial of provider's patronage and/or the approval of automated computer process through advertisement.In one embodiment, when only providing the keyword of the price parameter that is associated with advertisement or content relevant to it in advertisement and advertiser, advertisement just can get the Green Light.So if image that comprises in this advertisement or menu option make the user arrive and the irrelevant page of gray content, so such information just can be rejected, and can require advertiser to upgrade such information.Also can carry out other approval, such as guaranteeing that advertisement does not comprise offensive material.

In addition,, should admit, can comprise still less or additional input and input type within one skilled in the relevant art's the technical ability though in this example, specified concrete input number and input type.For example, according to various deformation of the present invention, the input of the file of audio file, movie file, cartoon and other types all allows.In such embodiments, in interface 1100, can provide multiple input square frame, make the advertiser can the assigned source file or upload source file, reside in advertisement and enumerate in the system of provider.In addition, as above introduction, more than two kinds of different display formats also is possible, in such embodiments, the one or more additional parts or the additional page can be provided, make advertiser can specify the input and the content of multiple additional display format, advertisement can be deformed to these forms according to the activity that the user starts.

By the distortion in the execution payment advertisement and the advertisement of menu-drive

In a plurality of embodiment, the distortion advertisement can be based on by a part of carrying out the payment ad system, and wherein the grade of advertisement can be based on one or more price parameters and/or execution parameter (as other tolerance of clicking rate, conversion ratio, execution information, page real estate, execution etc.).The bid amount that concrete example includes, but are not limited to click, with the proportional efficient of its combination.So using any hierarchy system in such embodiments can be use within the scope of the invention.

For classification, can determine effective grade of figure.Effectively grade can be based on price parameter (as clicking price etc.) and execution parameter (as clicking rate etc.) .According to example, multiply by clicking rate by clicking price, can determine effective grade.In an example, higher graphical advertisement CPC (click price) and CTR (clicking rate) cause higher graphical advertisement position.Because the directed good relevant advertisements of this hierarchy system repayment is so can't be locked in advertiser beyond the tip position as in only based on the hierarchy system of price.If advertisement has nothing to do, the terminal user just unlikely clicks advertisement, thereby forces advertisement to be moved to page below.Similarly, if advertisement be correlated with, need not gray additional pay it also rise to the top probably.The title of submitting on May 23rd, 2003 is the U.S. Patent Application Serial Number, 10/445 of " Scoring; ModifyingScores of; And/or Filtering Advertisements Using AdvertiserInformation "; other examples that use mark to make order ads have been discussed in 376 (they are incorporated herein by reference in full); wherein can use the advertising rates information accepted and advertisement execution information at least one determine mark.Use at least advertiser information can determine (or adjustment) mark.In addition, the title that advertiser information can be used for the some advertisements of filtering. submitted on March 29th, 2002 is the U.S. Patent application sequence number 10/112 of " Methods and Apparatusfor Ordering Advertisements Based on Performance Information "; The title of submitting on March 29th, 656 and 2002 is to have discussed so that the maximized mode of correlation and economic worth makes other examples of order ads in the U.S. Patent application sequence number 10/112,654 (it is incorporated herein by reference in full) of " Methods and Apparatus for Ordering Advertisements Based onPerformance Information and Price Information ". Order ads can be based on pricing information of being accepted and/or advertisement execution information, and wherein pricing information and/or execution information can weighting or otherwise adjustment.

In another example, advertiser can specify peak to hit the price amount of money and budget every day.Budget every day can represent that advertiser is ready that the amount of money of every month (or other times stage) cost is divided by the fate in this moon (or other times stage).Server can use this Data Matching amount of money every day, helps to guarantee in every day (or other times stage) advertisement exposure to be maximized.The title of submitting on January 10th, 2003 be other examples of having discussed in the U.S. Patent Application Serial Number 10/340,553 (it is incorporated herein by reference in full) of " Governing the Servingof Advertisements Based on a Cost Target " based on certain price target (such as the price budget in stage preset time) managing advertisement service (or transmission).Advertiser can pay in its advertisement of budget, allows the advertising service entity to make the self benefits maximization simultaneously under gray budgetary restraints.For example, example embodiment can estimate if the anticipated price of advertisement when not being subjected to budgetary restraints, and based on the service of this anticipated price and budgetary restraints managing advertisement.

Advertiser can specify content-based notion (as keyword, subject content etc.) and price parameter (being willing to mean the amount of money of each click payment as advertiser), has only that advertiser just pays when the terminal user clicks on graphical advertisement.Keep the position required lowest price of advertisement on results page (as content page, result of page searching etc.) by automatically the CPC of reality being reduced to, can save additional cost.

The title of submitting on January 10th, 2003 is the U.S. Patent application sequence number 10/340 of " Automated Price Maintenancefor Use With a System in which Advertisements are Rendered withRelative Prefenrences "; The title of submitting on January 10th, 543 and 2003 is in the U.S. Patent application sequence number 10/340,542 (it is incorporated herein by reference in full) of " Automated Price Maintenance for Use With aSystem in which Advertisements are Rendered with RelativePrefenrence Based on Performance Information and PriceInformation " other examples that present advertisement and managing advertisement cost to be discussed. Can be during order ads based on the highest quotation for advertisement information of being accepted, the combination of perhaps the highest quotation for advertisement information and advertisement execution information.For example, this information can be used for determining position (or certain other advertisement is preferred) numerical value.Determine that cost can be based on the highest quotation for advertisement information of being accepted and next lower position numerical value.Can directed some date or time phase in order to improve exposure rate.For example, during holiday, cost may be willing to be intended to increase in the advertisement to improve exposure rate by advertiser.In addition, also triggered additional advertisement exposure rate the peak period of the Internet use.The title of submitting on October 1st, 2003 is the U.S. Patent Application Serial Number, 10/676 of " Determining and/or Using End User LocalTine Information in a Ad System ", discussed in 369 (they are incorporated herein by reference in full) determine for the effectiveness of improving advertisement and execution and service time information (as end user local time information, comprise date in local time in a few days, local week, local date and/or local season information etc.) other examples.

Have or not with distortion based on praedial price parameter

Advertiser also has an opportunity to make its advertisement to be at first and just expands to some or all other advertisements of eliminating now or cover other advertisements (and indeformable) simply.In typical case, the advertisement with more compact schemes demonstration is set at the other guide (referring to as Fig. 1) that leaves its resident webpage.The given used limited amount space of advertisement like this, advertiser can have an opportunity to get rid of other advertisements, thereby covers other advertisements and win more space for its particular advertisement by expanding to.This may be option or standard feature in some advertising format.

Enumerate the viewpoint of provider from advertisement, if statistical observation according to distortion request (promptly clicking the expansion icon in the advertisement of compact form) and execution (as click information and/or conversion information), by getting rid of prospective earnings and the user's experience (may comprise that goodwill is as spin-off) that other advertisements cause is maximum, so just needs the ability of doing like this.

Can allow advertiser:

I) enter " quotation is unique advertiser " pattern.As following ii) in, remove all competition advertisements.

Ii) enter " quotation is for getting rid of other enough advertisers to show the advertisement of specific dimensions ".

Under every kind of these situation, the advertiser of triumph adds the amount of money price paid parameter of getting rid of other advertisements for the summit possibly.As unrestriced example, has the advertisement (i.e. the space of three advertisement points) that three qualified advertisers have specific dimensions.Can be during the ordering of described advertisement point based on grade, efficiency basis or the fixed price basis of pure price parameter value, opsition dependent payment (such as impression or CIP or thousand impression prices or CPM), this has only enumerated the several method of these three advertisement initial selected.Use a back example of CPI grade, top advertisement point price is X, and middle price is Y, and the price of bottom is Z.Triumph (top) advertiser can add that the price of base point adds certain extra cost (be X+Z+ ε, ε is an extra cost) by the price on payment summit, and expansion is used by the used space of bottom advertiser.If top advertiser is ready that the price of paying whole three points adds certain (may be different) extra cost (be X+Y+Z+ ε ', ε ' is an extra cost in this case), they just can use whole space.The effective price of each impression is that eCPI can convert to clicking price: click price=eCPI/CTR.In another example, payment is based on effective income of each impression.

Note scheme i) and ii) (the adding the above extra cost) that provider's (being the advertisement organizer) is not partial to for income, enumerated in advertisement, and the rate to set by market, triumph advertiser is set the price of monopolizing the position.

As additional displaying example, native system can encourage advertiser to adopt the distortion advertisement.Exactly, advertisement is enumerated provider and can be believed that the click that advertisement more likely produces the user is out of shape in employing, and thus provider's generation income is enumerated in advertisement.In such system, the price parameter when reaching certain execution parameter (clicking the source of advertiser's appointment as the terminal user) according to the advertisement of advertiser's appointment is enumerated provider's payment to advertisement.So advertisement is enumerated provider and has been improved its income based on two criterions: by the price parameter amount of money (as bid amount) of advertiser's appointment and the execution (as clicking rate, conversion ratio etc.) of advertisement.So along with the raising of execution and price parameter, advertisement is enumerated provider and has been earned more money.Therefore, this has just explained that advertisement enumerates provider and adopt basis based on effective rate of price parameter and execution parameter, and such as effectively clicking rate is as advertisement graded basis, native system has provided keyword, content and/or its combination.

But, when the system that implements such as the new adline of above introduction, the user may be unfamiliar with the interface of such advertisement.So before the user adopted the distortion advertisement, given gray clicking rate may have some decline familiarly.But As time goes on, the user of native system can become and use the distortion advertisement more familiarly, and because the value of the additional information that provides improves, effectively clicking rate can rise.But during this period, gray grade may descend owing to the reduction of clicking rate.So in order to compensate this potential interim decline and clicking rate, native system can give lag phase or perquisite to the advertiser that adopts the distortion advertisement.

For example, if advertiser is each certain other execution of level (as click, conversions etc.) 20 cents to the concrete price in given notion (as content, keyword or its combination) price parameter, native system just can provide 20% perquisite to the advertiser that adopts the distortion advertisement.So the advertisement meeting is regarded as the click quotation based on 22 cents, compares with 20 cents.Perhaps not to using the distortion advertizer to improve bid amount, but revise clicking rate artificially this advertiser record with certain number percent.Perhaps can improve clicking rate and calculate, and be not only clicking rate according to the multiple criterion of using the distortion advertisement.In this example, even for the purpose clicking rate of classification can improve, can be not yet because of click to charge advertisers.For example, if certain concrete advertisement has the clicking rate of per 1000 impression 100, but native system is determined per 1000 impression, 200 users expand to second display format with advertisement from first display format, native system can be adjusted to clicking rate per thousand times 300 from per thousand times 100, and perhaps assessment of adopting based on native system or scheme are carried out any level other is adjusted therebetween.This raising can be to enumerate provider for the purpose of classification rather than make-good, and perhaps for the two, perhaps two-to-one raising can be so that clicking rate adjusts to per 1,000.In this example, can based on user's expansion for additional click to charge advertisers, only be purpose but adjust under the preferable case, rather than should enumerate the purpose of provider's payment for advertiser to advertisement for classification.But the purpose of adjusting also can be for the two.

Described perquisite or lag phase system only implement certain preset time stage, up to the distortion ad system become accepted by the terminal user or in native system the advertiser of predetermined number change its advertisement into the distortion advertising format from the single display form.Otherwise attract advertiser to adopt the additive method of distortion advertisement also will use within the scope of the present invention.

As above concise and to the point discussion, for to advertiser book keeping operation or the purpose of feedback is provided, native system may need to follow the tracks of the use of distortion advertisement.So, the code that transmits with advertisement can be followed the tracks of the code of user action, comprise following one or more: advertisement is expanded to second display format (or available extended formatting) from first display format, the choice menus option, select the homepage icon, watch the time (promptly watching the time of first display format cost and the time of watching second display format to spend) of each distortion cost of advertisement, mouse moves past incident, shrink advertisement, or the like.This then information can send it back the contents advertising system, feedback, research information to be provided and to be used to the purpose of keeping accounts.

Change according to the another kind in the native system use, can be according to following the tracks of User Activity to advertiser's charging " click ".Just as discussed above, even in fact the user does not click gray website, also can charge to clicking.For example, if advertiser does not have the website, advertiser still can participate in native system by agreeing following item: advertisement is expanded to second display format from first display format be considered as the incident that can keep accounts, watch the scheduled volume time of second display format to comprise the incident that to keep accounts, select any menu option to comprise click, perhaps follow the tracks of any other basis that the user uses the distortion advertisement.By this way, the advertiser that does not have a website can be to carry out the ad system payment by filling in such as the information of describing among Figure 11 and having that useful relatively graphical interfaces (potential client can obtain information about advertiser and/or its product by it) participates in still.Equally, even the company of WKG working advertisement does not have its oneself website, if the terminal user has carried out the behavior of certain predetermined number about the distortion advertisement, watch the scheduled volume time of second display format, select one or more menu options, perhaps any other basis of chargeing for click, advertisement are enumerated system and also can be determined can the charge of book keeping operation incident.Should be appreciated that chargeing is that native system is optional, but in the various deformation of this system, can carry out by native system based on the charging of behavior beyond clicking.

In another example, one or more distortion advertisements can be associated with the advertisement group that comprises one group of advertisement.For example, advertisement group can comprise non-figure, the advertisement of having only text or other the advertisement that is associated with same (or relevant) advertiser of creating the distortion advertisement.The additive method of advertisement packet also can be used.This advertisement group can use common criterion (as keyword, subject content or the notion etc. of identical (or relevant)) to trigger.Advertiser can use the multiple advertisement of single interface management (advertisement, graphical advertisement, other rich-media advertisements as having only text comprise audio frequency and/or visual information, and other advertisements).The title of submitting on January 10th, 2003 is to have discussed by two or more keywords are associated with advertisement and will offer in the U.S. Patent Application Serial Number 10/340,193 (it is incorporated herein by reference in full) of " Pricing Across Keywords Associated with One or MoreAdvertisements " to be associated and other examples of managing on-line advertisment with two or more keywords in the lump.

Though above explanation has comprised some details and feature, should be appreciated that to comprise that such details and feature only are the purposes in order to explain, and should not be interpreted as restriction of the present invention.Can make many modifications and not break away from the spirit and scope of the invention the above embodiment of introduction, it should be contained by following claims and the suitable content of law thereof.

Claims

1. computer-implemented advertisement delivery method may further comprise the steps:

Transmit e-advertising, described e-advertising comprises one or more menu options and to the quoting of network site, so that the given content that retrieval is associated with each menu option is to be included in first electronic document;

Receive the selection of one or more menu options from described e-advertising; And

Transmission comprises that described second electronic document comprises described e-advertising from second electronic document of the content of the citation network position that is associated with the menu option of selecting.

2. according to the computer-implemented method of claim 1, wherein, one of described menu option comprises the home menu option, and further may further comprise the steps:

Receive the selection of described home menu option; And

Transmit described first electronic document that comprises described e-advertising.

3. according to the computer-implemented method of claim 1, wherein, described e-advertising comprises the distortion e-advertising, and described distortion e-advertising comprises first display format, second display format and is used for the instruction of interpreting user action, so that make end-user system can show two kinds of forms.

4. according to the computer-implemented method of claim 1, wherein, the described first and second electronic document package purse rope pages or leaves.

5. according to the computer-implemented method of claim 1, wherein, the described network site of described by reference menu option appointment comprise transmit described first electronic document and e-advertising sponsor that entity provides or it is subordinate to member's network site.

6. according to the computer-implemented method of claim 1, further may further comprise the steps:

For the terminal user watches the execution of described advertisement, the price parameter value that storage is associated with one or more advertisements; And

Wherein said advertisement comprises quotes the target of network of advertisers position.

7. according to the computer-implemented method of claim 6, wherein, when selecting described target to quote, the terminal user determines that execution takes place.

8. according to the computer-implemented method of claim 6, wherein, determine that according to the User Activity that is associated with described second display format execution takes place.

9. computer-implemented method according to Claim 8, wherein, described User Activity comprises watches the described second display format preset time stage.

10. computer-implemented method according to Claim 8, wherein, described User Activity comprises that described user's request watches described second display format.

11. computer-implemented method according to Claim 8, wherein, described User Activity comprises that the user carries out the selection of pre-determined number to available menu option in described second display format.

12., further comprise related to the quoting of described advertisement, so that the step that described user uses when the described advertisement of retrieval according to the method for claim 1.

13. according to the method for claim 12, wherein, described user can use the described described advertisement mark bookmark that is cited as.

14. according to the process of claim 1 wherein, described second electronic document comprises the document that described advertiser provides.

15. according to the method for claim 14, wherein, the described document that described advertiser provides comprises the webpage from described gray website.

16. according to the process of claim 1 wherein, described second electronic document comprises with user interactions buys the electronic document of one or more article to allow described user.

17., comprise that further reception buys the step of the feedback information of one or more article about the user according to the method for claim 16.

18. an ad distribution equipment comprises:

The e-advertising output unit is used to transmit e-advertising, and described e-advertising comprises one or more menu options and to the quoting of network site, so that the given content that retrieval is associated with each menu option;

The selective reception device is used for receiving from described e-advertising the selection of one or more menu options; And

Transfer device is used to transmit second electronic document that comprises from the content of the citation network position that is associated with selected menu option, and described second electronic document comprises described e-advertising.

19. according to the equipment of claim 18, wherein, one of described menu option comprises the home menu option, and wherein said selective reception device receives the selection of described home menu option; And

Wherein said transfer device transmits described first electronic document that comprises described e-advertising.

20. equipment according to claim 18, wherein, described e-advertising comprises the distortion e-advertising, and described distortion e-advertising comprises first display format, second display format and is used for the instruction of interpreting user action, so that make end-user system can show two kinds of forms.

21. according to the equipment of claim 18, wherein, the described first and second electronic document package purse rope pages or leaves.

22. according to the equipment of claim 18, wherein, the described network site of described by reference menu option appointment comprise transmit described first electronic document and e-advertising sponsor that entity provides or it is subordinate to member's network site.

23. the equipment according to claim 18 further comprises:

Memory storage is used to the terminal user to watch the execution of described advertisement, stores the price parameter value that is associated with one or more advertisements; And

24., wherein, when the user selects described target to quote, determine that execution takes place according to the equipment of claim 23.

25., wherein, determine that according to the User Activity that is associated with described second display format execution takes place according to the equipment of claim 23.

26. according to the equipment of claim 25, wherein, described User Activity comprises watches the described second display format preset time stage.

27. according to the equipment of claim 25, wherein, described User Activity comprises that described user asks to watch described second display format.

28. according to the equipment of claim 25, wherein, described User Activity comprises that the user carries out the selection of pre-determined number to available menu option in described second display format.

29. according to the equipment of claim 18, further comprise memory storage, its storage is quoted described advertisement, so that described user uses when the described advertisement of retrieval.

30. according to the equipment of claim 29, wherein, described user can use the described described advertisement mark bookmark that is cited as.

31. according to the equipment of claim 18, wherein, described second electronic document comprises the document that described advertiser provides.

32. according to the equipment of claim 31, wherein, the described document that described advertiser provides comprises the webpage from described gray website.

33. according to the equipment of claim 18, wherein, described second electronic document comprises with user interactions buys the electronic document of one or more article to allow described user.

34. according to the equipment of claim 33, further comprise feedback assembly, be used to receive the feedback information of buying one or more article about the user.

35. an ad distribution equipment comprises:

The e-advertising output system is used to transmit e-advertising, and described e-advertising comprises one or more menu options and to the quoting of network site, so that the given content that retrieval is associated with each menu option;

The selective reception module is used for receiving from described e-advertising the selection of one or more menu options; And

Transmit module, be used to transmit second electronic document that comprises from the content of the citation network position that is associated with the menu option of selecting, described second electronic document comprises described e-advertising.

36. according to the equipment of claim 35, wherein, one of described menu option comprises the home menu option, and wherein said selective reception module receives the selection of described home menu option; And

Wherein said transmission module is transmitted described first electronic document that comprises described e-advertising.

37. equipment according to claim 35, wherein, described e-advertising comprises the distortion e-advertising, and described distortion e-advertising comprises first display format, second display format and is used for the instruction of interpreting user action, so that make end-user system can show two kinds of forms.

38. according to the equipment of claim 35, wherein, the described first and second electronic document package purse rope pages or leaves.

39. according to the equipment of claim 35, wherein, the described network site of described by reference menu option appointment comprise transmit described first electronic document and e-advertising sponsor that entity provides or it is subordinate to member's network site.

40. the equipment according to claim 35 further comprises:

Database Systems are used to the terminal user to watch the execution of described advertisement, store the price parameter value that is associated with one or more advertisements; And

41., wherein, when the user selects described target to quote, determine that execution takes place according to the equipment of claim 35.

42., wherein, determine that according to the User Activity that is associated with described second display format execution takes place according to the equipment of claim 35.

43. according to the equipment of claim 42, wherein, described User Activity comprises watches the described second display format preset time stage.

44. according to the equipment of claim 42, wherein, described User Activity comprises that described user asks to watch described second display format.

45. according to the equipment of claim 42, wherein, described User Activity comprises that the user carries out the selection of pre-determined number to available menu option in described second display format.

46. according to the equipment of claim 35, further comprise storage system, its storage is quoted described advertisement, so that described user uses when the described advertisement of retrieval.

47. according to the equipment of claim 45, wherein, described user can use the described described advertisement mark bookmark that is cited as.

48. according to the equipment of claim 35, wherein, described second electronic document comprises the document that described advertiser provides.

49. according to the equipment of claim 47, wherein, the described document that described advertiser provides comprises the webpage from described gray website.

50. according to the equipment of claim 35, wherein, described second electronic document comprises with user interactions buys the electronic document of one or more article to allow described user.

51. according to the equipment of claim 49, further comprise feedback module, be used to receive the feedback information of buying one or more article about the user.