KR20120076484A - Internet advertising service device and method thereof - Google Patents

Internet advertising service device and method thereof Download PDF

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Publication number
KR20120076484A
KR20120076484A KR1020100118601A KR20100118601A KR20120076484A KR 20120076484 A KR20120076484 A KR 20120076484A KR 1020100118601 A KR1020100118601 A KR 1020100118601A KR 20100118601 A KR20100118601 A KR 20100118601A KR 20120076484 A KR20120076484 A KR 20120076484A
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KR
South Korea
Prior art keywords
advertisement
client
box
area
window
Prior art date
Application number
KR1020100118601A
Other languages
Korean (ko)
Inventor
송영덕
Original Assignee
주식회사 이세상
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 주식회사 이세상 filed Critical 주식회사 이세상
Priority to KR1020100118601A priority Critical patent/KR20120076484A/en
Publication of KR20120076484A publication Critical patent/KR20120076484A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services

Abstract

Provided are an advertisement service apparatus and a method for allowing a client to directly access an advertisement-mall on-line and upload an advertisement directly. The web advertisement service method of the present invention comprises a web page including an advertisement area having an advertisement box for determining the size and exposure position of the advertisement in response to the client's connection, an advertisement window designed by the client, and an advertisement content search area. Transmitting to the client; When the client selects the advertisement box of the web page, transmitting a payment request message of the selected advertisement box to the client and converting the web page so that the advertisement box can be designed when the payment is completed; Shift inserting the designed advertisement window into the upper position of the advertisement area of the advertisement area when the client completes the advertisement box design and creates a new advertisement box in the advertisement area; When the client selects the advertisement window of the advertisement area of the webpage, the corresponding advertisement content is transmitted to the client, and when the client selects the search area of the webpage, the client searches for the subwebpage of the corresponding industry and searches for the client. The process of sending to.

Description

Internet advertising service device and method thereof

The present invention relates to an on-line advertisement service apparatus and a method thereof, and more particularly, an advertisement service for allowing a client to directly upload an advertisement by accessing an on-line advertising mall. An apparatus and a method thereof are provided.

Due to the development of the telecommunications business, the Internet market is growing exponentially, and the Internet advertising market is also rapidly developing. Internet advertising is an advertisement that takes advantage of the medium of the Internet, and it is possible to meet more consumers at a lower cost than mass media such as newspapers, television, radio, and magazines, and to immediately understand the customer's response. The frequency of utilization is increasing day by day.

The above-mentioned Internet advertisements are largely divided into a model that combines an interactive media model and a banner advertisement that connects a company and a consumer. Interactive media advertising utilizes the interactive nature of the Internet to analyze consumers' tastes and provide advertising differently. This allows companies to increase their effectiveness compared to existing ads targeting unspecified majority. Banner ads are stripe advertisements that appear in the corner of the screen.Like a road advertisement, banner advertisements display banner advertisements in places where people are frequently visited, and interested people can click on them to access their homepage. Used.

However, most internet advertisements are produced in hyperlink form on portal websites, shopping malls, or keyword advertisements that expose the homepage address of the company when the keyword is searched after typing the keyword in the search box (search box). In addition, because it is common to form a banner advertisement that exposes the contents, it was not possible to effectively advertise by industry and region.

In addition, the conventional Internet advertising is insignificant because the client as an advertiser cannot design the advertisement directly, so that the website of the Internet provider providing the advertising medium can be in the form of a banner or a text.

Accordingly, an object of the present invention is to provide an advertisement service apparatus and method for advertising by allowing a client, which is an advertiser, to design integrated advertisement content and to be hyperlinked to the Internet such as a shopping mall.

Another object of the present invention is to create an advertising window (box) without regard to the number of exposure of the advertising window, the advertiser can directly design the advertising content in the form of a blog (blog) or Internet cafes in the advertising window to serve ads. The present invention provides an internet advertising service apparatus and a method thereof.

The Internet advertisement service apparatus of the present invention for achieving the above object comprises at least one or more clients accessing the data by accessing a web site connected to the network to TCP / IP control; A web page comprising an advertisement area having an advertisement box for determining the size and exposure position of the advertisement in response to the client's connection and an advertisement window designed by the client, and a search area for searching for the advertisement content. And an advertisement mall server including an advertisement control module configured to shift the advertisement window into an upper position of the advertisement region and generate the advertisement box when the advertisement box is selected and the client selects the advertisement box. It is characterized by.

The advertisement mall server preferably sends a payment web page to the client in response to the advertisement box being selected, and has a payment module for activating the design of the selected advertisement box when the payment is completed.

According to another aspect of the present invention, an Internet advertisement service method includes an advertisement area having an advertisement box for determining an advertisement size and an exposure position in response to a client's connection, an advertisement window designed by the client, and an advertisement content. Transmitting a web page including a search area to the client; When the client selects the advertisement box of the web page, transmitting a payment request message of the selected advertisement box to the client and converting the web page so that the advertisement box can be designed when the payment is completed; Shift inserting the designed advertisement window into the upper position of the advertisement area of the advertisement area when the client completes the advertisement box design and creates a new advertisement box in the advertisement area; When the client selects the advertisement window of the advertisement area of the webpage, the corresponding advertisement content is transmitted to the client, and when the client selects the search area of the webpage, the client searches for the subwebpage of the corresponding industry and searches for the client. Including the process of transmission to the features.

Advertisement service apparatus and method according to an embodiment of the present invention allows the user to directly access the advertising mall to create an advertisement size and text, and to maximize the advertising effect by arranging and displaying the advertising window for each business type.

1 is a block diagram of an advertisement service apparatus according to a preferred embodiment of the present invention.
2 is a flow chart of an advertising service method according to a preferred embodiment of the present invention.
3 is a block diagram of an intro page according to a preferred embodiment of the present invention.
4 is a configuration diagram of a sub page according to an exemplary embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Reference will now be made in detail to the preferred embodiments of the present invention, examples of which are illustrated in the accompanying drawings. It should be understood, however, that the invention can be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. It should be noted that the embodiments of the present invention described below are intended to sufficiently convey the spirit of the present invention to those skilled in the art.

Referring to FIG. 1, an internet advertising service apparatus according to an exemplary embodiment of the present invention is an advertisement mall server 20 connected to a network 10, a payment request of the advertisement mall server 20 connected to the network 10. In response to the VAN server (30) and the network 10 to perform the payment and notify the result of the connection to the advertising mall server 20 by the TCP / IP control to the Internet advertising service It consists of at least one or more clients 40.

The advertisement mall server 20 may display a web page including an advertisement area having an advertisement box for determining the size and exposure position of the advertisement and a designed advertisement window in response to a client connection, and a search area for searching for advertisement contents. An advertisement control module 22 for transmitting to the client 40 and shift inserting an advertisement window at an upper position of the advertisement area when the advertisement box is selected and the advertisement design is completed, and generating the advertisement box; Is transmitted when the payment web page to the client 40 in response to the selection, and the payment module 26 and the information of the designed ad window is stored to enable the design of the selected ad box when the payment is completed is stored It is configured to include a database (24).

FIG. 2 is a flowchart of an advertisement service control programmed in the advertisement control module 22 shown in FIG. 1. 3 is a configuration screen of the intro page 50 transmitted from the advertisement control module 22 to the client 40 in response to the connection of the client 40 illustrated in FIG. 1, and FIG. 4 is the client 40. 3) is a configuration screen of the sub page 55 transmitted to the client 10 when the industry type selection area 54 shown in the intro page 50 is selected.

In FIG. 3, reference numeral 52 denotes a category selection area for selecting the contents of the bus ranking having the greatest number of advertisement exposures, the events performed in the advertisement mall, and the weekly / monthly special sale (special price). Reference numeral 54 is a sector search area for searching advertisement content such as catering, education, and law. The keywords (industry) in the sector-specific search area 54 may be sorted in the order of "to go" so that the user can easily find and use them. Reference numeral 100 denotes an advertisement area having a mobile advertisement window 56, a large advertisement window 58, a sub advertisement window 59, and advertisement box selection areas 60, 62, and 64. In this case, the advertisement box selection areas 60, 62, and 64 allow the client 10 to select an advertisement size, an exposure position, and the like, and the large advertisement window 58, the service advertisement window 59, and the exposure position thereof. Is set. The mobile advertisement window 56, the large advertisement window 58, and the server advertisement window 59 are displayed when the advertisement box selection areas 60, 62, and 64 are selected and the advertisement design is completed.

In FIG. 4, reference numeral 110 denotes an advertisement area of the subpage 55, and 57 denotes a detailed industry selection area. For example, when the catering business is selected in FIG. 3, the catering business, such as Korean food, Chinese food, aquaculture, and Japanese food, is more specifically subdivided. Reference numeral 61 denotes an advertisement box selection area for allowing the client 10 to select the size, exposure position, and the like of the advertisement to be displayed on the sub page 55, and reference numeral 63 denotes the advertisement box selection area 61. And the advertisement window 63 of the sub page displayed when the advertisement design is completed. And 65 is a line advertisement selector, and 66 is a line advertisement advertised by the line advertisement selector 66.

1 to 4 will be described in more detail the operation and method of the Internet advertisement service device according to an embodiment of the present invention.

When the client 40 connected to the network 40 of FIG. 1 searches for and selects an advertisement mall through a web browser, the client 40 is connected to the advertisement mall server 20 through the network 10.

At this time, the advertisement control module 22 in the advertisement server 20 determines that the client 10 is connected in step S10 of FIG. 2, and the intro page (intro web content) 50 configured as shown in FIG. 3 in step S12 (50). ) Is transmitted to the client 40 so that it is displayed on the monitor, and it is searched whether information is input in step S14.

The information input refers to the search area 54, the advertisement window 59 of the advertisement area 100, and the advertisement box selection areas 60, 62 of information input from the keyboard of the client 40 and contents displayed on the monitor. , 64), etc., is a selection signal generated when the selection is made.

If no information input is transmitted from the client 10 in step S14, the advertisement control module 22 proceeds to step S12 of FIG. 2 and repeats the above-described operation, and if there is information input, the advertisement area (S16). A search decision is made on which one of the advertisement box selection areas 60, 62, 64 provided in 100 is selected.

If the advertisement box selection areas 60, 62, and 64 provided in the advertisement area 100 are not selected in step S16 in step S16, the advertisement control module 22 displays a subpage in step S30, that is, shown in FIG. 3. It is searched whether a specific industry provided in the selected industry type selection area 54 is selected.

If the industry type selection area 54 of the intro page 50 is not selected in step S30, the advertisement control module 22 processes the corresponding input information in step S34. For example, a mobile advertisement window 56 exposed by the user of the client 40 to the advertisement area 100 of the intro page 50 as shown in FIG. 3, a large advertisement window 58 as a banner rotation area, and a sub advertisement window. If any one of 59 is selected, the corresponding advertisement content is transmitted to the client 40 for display.

However, if it is determined that any one of the advertisement box selection areas 60, 62, and 64 provided in the advertisement area 100 of the intro page 50 of FIG. 3 is selected in step S16, the advertisement control module 22 may be selected. Search for the logged-in member in step S18.

The advertisement box selection areas 60, 62, and 64 are usefully used to determine the size, exposure position, and advertisement price of the advertisement. For example, if the advertisement box selection area 60 is selected, the banner rotation area is treated as an advertisement to be exposed on the large advertisement window 58. If the advertisement box selection areas 62 and 64 are selected, the advertisement area 100 is selected. ) Will be treated as an ad that you want to expose in the ad window.

If it is not the logged-in member of the search result of step S18, the process of log-in or membership registration is performed in step S20, and if it is determined that the logged-in member is determined, it is searched whether payment processing of the selected process box is completed in step S22. At this time, in order to perform the process S22, the advertisement module controller 22 requests payment processing for the advertisement box selection areas 60, 62, and 64 selected by the payment module 26, and the payment module 26 The web page for payment is transmitted to the client 40 so that ordinary internet payment is made. When the payment is completed, the payment module 26 notifies the advertisement control module 22 of the completion of payment of the corresponding advertisement box selection areas 60, 62, and 64.

In step S22, the advertisement control module 22 that is notified of the completion of payment for the corresponding advertisement box selection areas 60 62 and 64 from the payment module 26 determines whether the design of the advertisement box is completed in step S24 of FIG. Search. In this case, the design of the advertisement box can be easily made in the form of a blog or an internet cafe, and a tool for design is also provided.

If it is determined that the design for the selected advertisement box selection areas 60, 62, and 64 is not completed, the advertisement control module 22 sets the design tool for the advertisement design in step S26 on the web page of the browser. So that the design can be completed. In other words, the advertisement box selection area can be designed in the form of a personal Internet blog.

It is determined that the advertisement design for the advertisement box selection areas 60, 62, and 64 selected in step S24 is completed, and the advertisement control module 22 stores the contents of the corresponding advertisement designers in a database DB and in step S28. The advertisement box selection areas 60, 62, and 64 are newly created, and the advertisement window is shifted.

That is, if the user designes the advertisement content by selecting the advertisement box selection area 62 among the three advertisement box selection areas 60, 62, and 64, the upper portion of the advertisement area 100 of the designed advertisement window 59 is designed. After inserting to the position shifts the existing advertising window 59 to the rear. In addition, the advertisement area 100 newly generates an advertisement box selection area 62.

By the above-described process, the advertisement consumer client 40 can easily find a desired business by accessing the advertisement mall server 20, and the advertiser client 40 can design and advertise his / her desired advertisement text.

If it is determined that the client 40 selects the industry selection area 54 of FIG. 3 in the above-described process, the advertisement control module 22 moves to the subpage of the industry. That is, if the catering business is selected, the subpage (industry page) 55 as shown in FIG. 4 is transmitted to the client 40, and the process proceeds to step S16 described above to form an advertisement window of the subpage.

The advertisement box selection area 61 of FIG. 4 is the same as the advertisement box selection areas 62 and 64 of FIG. 3, and the advertisement window 63 of FIG. 4 is the same as the advertisement window 59 of FIG. 3. Accordingly, it can be seen that the sub page of the corresponding industry is implemented in the form as shown in FIG.

10: network 20: advertising mall server
22: advertising control rate 24: payment module
26: database 30: ban server
40: Client 50: Main Page
52: category selection area 54: industry selection area
55: sub page 56: mobile ad window
57: Sub sector selection 58: Large advertising window
59, 63: Sub ad window 60, 61, 62, 64: Ad box selection area
65: line advertisement selector 66: line advertisement

Claims (3)

In the Internet advertising service apparatus,
At least one client accessing a web site connected to a network to access the data; Transmitting to the client a web page including an advertisement area having an advertisement box for determining the size and exposure position of the advertisement in response to the client's connection and an advertisement window designed by the client, and a search area for searching for advertisement contents, When the advertisement box is selected and the client has completed the advertisement design, the client is configured as an advertisement mall server including an advertisement control module for shift inserting the advertisement window in the upper position of the advertisement area and generating the advertisement box. Internet advertising service device.
The method according to claim 1, wherein the advertising mall server includes a payment module for transmitting a payment web page to the client in response to when the advertisement box is selected, and activates to design the selected advertisement box when the payment is completed. Internet advertising service device characterized in that.
In the Internet advertising service method,
Transmitting an advertisement area having an advertisement box for determining an advertisement size and an exposure position in response to a client connection, an advertisement window designed by the client, and a web page including an advertisement content for the advertisement area; ; When the client selects the advertisement box of the web page, transmitting a payment request message of the selected advertisement box to the client and converting the web page so that the advertisement box can be designed when the payment is completed; Shift inserting the designed advertisement window into the upper position of the advertisement area of the advertisement area when the client completes the advertisement box design and creates a new advertisement box in the advertisement area; When the client selects the advertisement window of the advertisement area of the webpage, the corresponding advertisement content is transmitted to the client, and when the client selects the search area of the webpage, the client searches for the subwebpage of the corresponding industry and searches for the client. Internet advertising service method comprising the step of transmitting to.
KR1020100118601A 2010-11-26 2010-11-26 Internet advertising service device and method thereof KR20120076484A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
KR1020100118601A KR20120076484A (en) 2010-11-26 2010-11-26 Internet advertising service device and method thereof

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020100118601A KR20120076484A (en) 2010-11-26 2010-11-26 Internet advertising service device and method thereof

Publications (1)

Publication Number Publication Date
KR20120076484A true KR20120076484A (en) 2012-07-09

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Family Applications (1)

Application Number Title Priority Date Filing Date
KR1020100118601A KR20120076484A (en) 2010-11-26 2010-11-26 Internet advertising service device and method thereof

Country Status (1)

Country Link
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