CN1776733A - Three net-in-one mobile electronic business platform - Google Patents
Three net-in-one mobile electronic business platform Download PDFInfo
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- CN1776733A CN1776733A CNA2005100617642A CN200510061764A CN1776733A CN 1776733 A CN1776733 A CN 1776733A CN A2005100617642 A CNA2005100617642 A CN A2005100617642A CN 200510061764 A CN200510061764 A CN 200510061764A CN 1776733 A CN1776733 A CN 1776733A
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Abstract
The platform of electronic commerce is operated in all new commerce mode of business to consumer. Using application system in multiple layers and cross link technique for uniting three networks as one carry out overall integration for resources relevant to telecom network, Internet and mobile TV network, which are independent to each other relatively, and limited to longitudinal communication application, to form a mobile type platform of electronic commerce including online recreation, information issuance of electronic commerce and integrated services for shopping. Diversified communication terminals of consumers are capable of online connecting to core database server, core application server, web server, application server and tape base. Information propagated includes video, text and image carried by mainstream media. At any time and any places, consumers can obtain commerce information through commerce mode 'online subscription, combination of on/off line transaction'.
Description
Technical field the present invention relates to a kind of e-commerce platform, particularly a kind of three net-in-one mobile electronic business platform.
No matter background technology is the value-added service of telecommunications network at present at home, the traditional business and the value-added service of internet and mobile TV communication network, though all carry out the application of ecommerce, these all are the application based on Home Network; Conventional ads or TV shopping such as the shopping online that only is confined to Home Network, TV media, mostly be fixed, and lacking information lateral transport and entertainment interactive between internet, coverage rate is less, can't bring the application advantage of a single net substantially into play.
Summary of the invention the objective of the invention is by the horizontal combination between the present main flow communications platform (telecommunications network, internet), add that the applicant invents, the patent No. is the vehicle-mounted mobile communication multimedia audiovisual equipment of 200420068238.X, form a comprehensive amusement shopping platform, we are referred to as " Bus Online mobile electronic business platform ".
The present invention realizes by following technical proposal: a kind of three net-in-one mobile electronic business platform is a kind of brand-new business to consumer's (B2C) a business model, employing is based on Java 2 Platform, the Distributed Multitier Application Systems of Enterprise Edition (J2EE) standard and the horizontal interconnection technique of unification of three nets will have now three relatively independent, be confined to the telecommunications network of vertical communications applications, the internet, the related resource of mobile TV transmitting network carries out total integrated, the communication server by the whole nation, the Internet operation centre, media server and Website server, comprehensive traditional is fixing, mobile communication and TCP/IP correlation technique, comprise GPRS/CDMA mobile radio telecommunications technology and 3G (WCDMA/TD-CDMA/CDMA2000), multiple application technology based on these communication protocols, and vehicle-mounted mobile TV multimedia audiovisual technology, realize telecommunications network, the internet, the horizontal connection of mobile TV transmitting network is merged, information exchanges propagation mutually at three channels in real time, resource is effectively shared, have complementary advantages and dispose, an online amusement is formed in network coverage maximization, the mobile electronic business platform of electronic commerce information issue and shopping integrated service; Dependence as the high-performance core database server of business datum storage medium, the high-performance core application server that carries out business processing, acceptance and transmit client requests Web server, the mail Additional Services are provided application server with as the tape library of data backup and relevant interface online connection of various communication terminals with the consumer; System is main information carrier with mainstream media, and the information propagation pattern and the technology that adopt video to combine with text, image are the major transaction pattern with " online booking, online and off-line transaction combines ".
Information propagation pattern of the present invention and technology comprise:
1. conventional fixed, mobile communication and TCP/IP correlation technique;
2. open information network technology (WEB, HTML, TCP/IP);
3. mobile phone dynamic page technology (WAP);
4. wireless communications application technology (GSM, GPRS, CDMA, 3G);
5. short message technology (SMS, SMM);
6. JAVA virtual machine technique;
7. Microsoft.net technology;
8. remote data base technology (SQL);
9. wireless local area network technology (IEEE802.11b);
10. vehicle-mounted mobile TV multimedia audiovisual technology.
This brand-new business to consumer's (B2C) of the present invention business model comprises E-business applications platform, telecommunication value-added application and vehicle-mounted mobile audiovisual net;
1. E-business applications platform construction online shopping online shopping mall provides product consulting and online shopping service and supporting with it related service;
2. value-added telecom services comprise mobile phone value-added service (SMS, MMS, WAP) and value-added fixed telephone service (IVR);
3. the mobile TV platform carries out the propagation and the issue of information in conjunction with internet, telecommunications network, carries out interaction.
But mobile tv network, internet, mobile phone WAP net be real-time play commodity associated video, sound, animation, image and literal all, commercial matters information can be delivered to the consumer by above-mentioned three kinds of channels, and the consumer can adopt mode goods in transit trading instructions such as shopping on net, SMS, phone respectively.
The present invention is based on Java 2 Platform, the Distributed Multitier Application Systems of Enterprise Edition (J2EE) standard, whole application system is divided into client layer, middle layer and Information Level three-decker;
1. client layer is the user interface of using, and the client visits the application that we provide by terminal device;
2. the service logic of whole e-commerce platform is realized in the middle layer, is controlling between client and the application data mutual; Be responsible for receiving the user's request and the data presentation of client layer at the Web server of middle application server front end, Web server is handled different service logics according to the different Jsp page of different request calls with Servlet, and the data set that returns after handling returned to client layer with the xml form, by client layer according to the concrete display mode of type of user terminal decision; The Servlet of encapsulation service logic carries out data interaction by Entity EJB (Enterprise JavaBean) and other DAOs (DAO) with relevant database, and Entity EJB (Enterprise JavaBean) and other DAOs (DA0) are realized the encapsulation to data operation persistence;
3. Information Level, it is storing all data of using, is made up of relevant database and disk chassis.
But mobile tv network, internet, mobile phone WAP net be real-time play commodity associated video, sound, animation, image and literal all, commercial matters information can be delivered to the consumer by above-mentioned three kinds of channels, and the consumer can adopt mode goods in transit trading instructions such as shopping on net, SMS, phone respectively.
The present invention be one specially towards consumer goods retailer and consumer, simultaneously in three nets (mobile TV net, internet and telecommunication path net) issue merchandise news, third party's ecommerce comprehensive service platform of online amusement shopping service is provided.Because commercial matters information exchanges mutually at three channels, unimpeded propagation, can serve China 9,400 ten thousand Internet users, 3.5 hundred million cellphone subscribers and every day more than 300,000,000 person-time of whole nation main cities the motorbus crowd that rides.The invention provides a kind of novel shopping mode easily, make the consumer no longer need to squeeze the market, also be no longer necessary for and bought a product and specially arrange the time, really accomplish any time, anything can have been bought in any place, really solve or alleviated present many social concerns, such as congested in traffic, commodity circulation links is too many and the problems such as service that cause are effectively accelerated the mass consumption IT application process of China.
Compare with the conventional ads or the TV shopping of existing shopping online, TV media, the invention has the beneficial effects as follows: Any user can be obtained information source at any time and any place quickly and easily, implement online booking, online or off-line transaction, improve the commodity transaction chance to greatest extent, reduce transaction cost, satisfy the different demands of each stratum, enlarge the ecommerce customer group, form huge ecommerce user market, promote the application level and the scope of social informatization and ecommerce fast.
The present invention is further described below in conjunction with drawings and Examples for description of drawings.
Fig. 1 is the system schematic of unification of three nets of the present invention.
Fig. 2 is the application framework figure of unification of three nets of the present invention.
Fig. 3 is a Bus Online mobile e-business item-function structure flow chart.
Fig. 4 is the three-tier architecture synoptic diagram of Bus Online mobile e-business platform.
Specific embodiments
Embodiment: the Bus Online mobile electronic business platform is a kind of brand-new business to consumer's (B2C) a business model, employing is based on Java 2 Platform, the Distributed Multitier Application Systems of Enterprise Edition (J2EE) standard and the horizontal interconnection technique of unification of three nets will have now three relatively independent, be confined to vertical communications applications related resource carry out total integrated.
Unification of three nets of the present invention system as shown in Figure 1, the communication server by the whole nation, the Internet operation centre, media server and Website server, comprehensive traditional is fixing, mobile communication and TCP/IP correlation technique, comprise GPRS/CDMA mobile radio telecommunications technology and 3G (WCDMA/TD-CDMA/CDMA2000), multiple application technology based on these communication protocols, and vehicle-mounted mobile TV multimedia audiovisual technology, realize telecommunications network, the internet, the horizontal connection of mobile TV transmitting network is merged, information exchanges propagation mutually at three channels in real time, resource is effectively shared, have complementary advantages and dispose, an online amusement is formed in network coverage maximization, the mobile e-business platform of electronic commerce information issue and shopping integrated service.
Unification of three nets system applies framework of the present invention as shown in Figure 2, system is with Internet user's platform, the information transmission channels such as user mobile phone inquiry system and vehicle-mounted mobile TV multimedia equipment are main information carrier, dependence is as the high-performance core database server of business datum storage medium, carry out the high-performance core application server of business processing, accept and transmit the Web server of client requests, provide the application server of mail Additional Services with as the tape library of data backup and relevant interface, adopt video and text, the mode that image combines is propagated commercial matters information, and and the corporate member, individual member and consumer's SMS, landline telephone, the online connection of various communication terminals such as internet; By consumer's on-line payment and reservation payment system, be the major transaction pattern with " online booking, online and off-line transaction combines ".But mobile tv network, internet, mobile phone WAP net be real-time play commodity associated video, sound, animation, image and literal all, and commercial matters information can be delivered to the consumer by above-mentioned three kinds of channels; The consumer can adopt mode goods in transit such as shopping on net, SMS, phone to subscribe instruction respectively, and the commodity supply of material mainly relies on the consumer to examine goods, get goods voluntarily to the doorstep with the modes of payments, the payment payment for goods.
Bus Online mobile e-business item-function structure flow process is as shown in Figure 3: enterprise is by brand promotion and marketing plan scheme, and the shopping entertainment channel by mobile TV carries out brand promotion, marketing plan, entertainment interactive.The consumer understands, selects and buy commodity or add entertainment interactive through mobile network value-added service, fixed-line telephone network value-added service and internet value-added service by various communication terminals such as portable terminals such as mobile phone, landline telephone, computer and internets.
The Bus Online mobile electronic business platform comprises E-business applications platform, telecommunication value-added application and vehicle-mounted mobile audiovisual net;
1. E-business applications platform construction online shopping online shopping mall provides product consulting and online shopping service and supporting with it related service.Propaganda by mobile TV, the user can land e-commerce platform by different terminals, search for and browse the product information that needs, when being arranged, the purpose of purchase can put into shopping cart (shopping cart) to Related product by system, enter the clearing page when having selected all commodity, in information such as clearing page input deliver goods mode and Shipping Addresses, select Payment Methods to submit order at last, the website staff confirm payment for goods to after deliver and wait subsequent operation, the rich and varied interactive advertising campaign that the user can carry out by website or SMS participation store, website;
2. value-added telecom services comprise mobile phone value-added service (SMS, MMS, WAP) and value-added fixed telephone service (IVR);
3. the mobile TV platform carries out the propagation and the issue of information in conjunction with internet, telecommunications network, carries out interaction.
The three-tier architecture of Bus Online mobile electron formula business platform is as shown in Figure 4: it is based on Java 2Platform, the Distributed Multitier Application Systems of Enterprise Edition (J2EE) standard, whole application system is divided into client layer, middle layer and Information Level three-decker;
1. client layer is the user interface of using, and the client visits the application that we provide by terminal device, and terminal can be Web browser, mobile phone and PDA etc.
2. the service logic of whole e-commerce platform is realized in the middle layer, controlling between client and the application data mutual, the middle layer is between client layer and Information Level, playing the part of similar internuncial role, the middle layer is by the request of the logical process of setting from client layer, extract or the storage related data from Information Level, and result is passed back client layer;
3. Information Level, it is storing all data of using, so have another name called data Layer, it is made up of relevant database and disk chassis;
Be responsible for receiving the user's request and the data presentation of client layer at the Web server of middle application server front end, Web server is handled different service logics according to the different Jsp page of different request calls with Servlet, and the data set that returns after handling returned to client layer with the xml form, by client layer according to the concrete display mode of type of user terminal decision; The Servlet of encapsulation service logic carries out data interaction by Entity EJB (Enterprise JavaBean) and other DAOs (DAO) with relevant database, and Entity EJB (Enterprise JavaBean) and other DAOs (DAO) are realized the encapsulation to data operation persistence.
Claims (4)
1. three net-in-one mobile electronic business platform, it is characterized in that: it is a kind of brand-new business to consumer's (B2C) a business model, employing is based on Java 2 Platform, the Distributed Multitier Application Systems of Enterprise Edition (J2EE) standard and the horizontal interconnection technique of unification of three nets will have now three relatively independent, be confined to the telecommunications network of vertical communications applications, the internet, the related resource of mobile TV transmitting network carries out total integrated, the communication server by the whole nation, the Internet operation centre, media server and Website server, comprehensive traditional is fixing, mobile communication and TCP/IP correlation technique, comprise GPRS/CDMA mobile radio telecommunications technology and 3G (WCDMA/TD-CDMA/CDMA2000), multiple application technology and vehicle-mounted mobile TV multimedia audiovisual technology based on these communication protocols, realize telecommunications network, the internet, the horizontal connection of mobile TV transmitting network is merged, information exchanges propagation mutually at three channels in real time, resource is effectively shared, have complementary advantages and dispose, an online amusement is formed in network coverage maximization, the mobile e-business platform of electronic commerce information issue and shopping integrated service; Dependence as the high-performance core database server of business datum storage medium, the high-performance core application server that carries out business processing, acceptance and transmit client requests Web server, the mail Additional Services are provided application server with as the tape library of data backup and relevant interface online connection of various communication terminals with the consumer; System is main information carrier with mainstream media, and the information propagation pattern and the technology that adopt video to combine with text, image are the major transaction pattern with " online booking, online and off-line transaction combines ".
2. three net-in-one mobile electronic business platform according to claim 1 is characterized in that: information propagation pattern and technology comprise:
A) conventional fixed, mobile communication and TCP/IP correlation technique;
B) open information network technology (WEB, HTML, TCP/IP);
C) mobile phone dynamic page technology (WAP);
D) wireless communications application technology (GSM, GPRS, CDMA, 3G);
E) short message technology (SMS, SMM);
F) JAVA virtual machine technique;
G) Microsoft.net technology;
H) remote data base technology (SQL);
I) wireless local area network technology (IEEE802.11b);
J) vehicle-mounted mobile TV multimedia technology.
3. three net-in-one mobile electronic business platform according to claim 1 is characterized in that: this brand-new business to consumer's (B2C) business model comprises E-business applications platform, telecommunication value-added application and vehicle-mounted mobile audiovisual net;
1. E-business applications platform construction online shopping online shopping mall provides product consulting and online shopping service and supporting with it related service;
2. value-added telecom services comprise mobile phone value-added service (SMS, MMS, WAP) and value-added fixed telephone service (IVR);
3. the mobile TV platform carries out the propagation and the issue of information in conjunction with internet, telecommunications network, carries out interaction.
4. three nets according to claim 1 contain a mobile electronic business platform, it is characterized in that: based on Java 2 Platform, the Distributed Multitier Application Systems of Enterprise Edition (J2EE) standard is divided into client layer, middle layer and Information Level three-decker;
1. client layer is the user interface of using, and the client visits the application that we provide by terminal device;
2. the service logic of whole e-commerce platform is realized in the middle layer, controlling between client and the application data mutual, be responsible for receiving the user's request and the data presentation of client layer at the Web server of middle application server front end, Web server is handled different service logics according to the different Jsp page of different request calls with Servlet, and the data set that returns after handling returned to client layer with the xml form, by client layer according to the concrete display mode of type of user terminal decision; The Servlet of encapsulation service logic carries out data interaction by Entity EJB (Enterprise JavaBean) and other DAOs (DAO) with relevant database, and Entity EJB (Enterprise JavaBean) and other DAOs (DAO) are realized the encapsulation to data operation persistence;
3. Information Level is being stored all data of using, and it is made up of relevant database and disk chassis.
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Cited By (10)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1913563B (en) * | 2006-08-25 | 2010-06-23 | 清华大学 | Mixing method of digital broadcase network and wideband radio insertion network |
| CN101197953B (en) * | 2007-12-05 | 2010-09-29 | 深圳创维－Rgb电子有限公司 | Household electric business TV set |
| CN101640786B (en) * | 2008-07-30 | 2011-05-04 | 中国网通集团宽带业务应用国家工程实验室有限公司 | Video navigation method and video navigation system |
| CN102054247A (en) * | 2009-11-04 | 2011-05-11 | 沈阳隆惠科技有限公司 | Method for building three-dimensional (3D) panoramic live-action network business platform |
| CN102708506A (en) * | 2012-05-22 | 2012-10-03 | 苏州奇可思信息科技有限公司 | E-commerce consulting system |
| CN103049858A (en) * | 2013-01-09 | 2013-04-17 | 杨建中 | E-commerce service system and implementation method thereof |
| CN103186869A (en) * | 2011-12-30 | 2013-07-03 | 上海博泰悦臻电子设备制造有限公司 | Vehicle-mounted information cueing system, service center and vehicle-mounted terminal |
| CN103325049A (en) * | 2013-05-23 | 2013-09-25 | 宁夏新航信息科技有限公司 | Enterprise informatization self-service device |
| CN103793828A (en) * | 2014-02-12 | 2014-05-14 | 华为技术有限公司 | Electronic shopping method and device |
| CN104378687A (en) * | 2014-12-05 | 2015-02-25 | 成都思邦力克科技有限公司 | Electronic communication consumption system |
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- 2005-11-29 CN CNA2005100617642A patent/CN1776733A/en active Pending
Cited By (13)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1913563B (en) * | 2006-08-25 | 2010-06-23 | 清华大学 | Mixing method of digital broadcase network and wideband radio insertion network |
| CN101197953B (en) * | 2007-12-05 | 2010-09-29 | 深圳创维－Rgb电子有限公司 | Household electric business TV set |
| CN101640786B (en) * | 2008-07-30 | 2011-05-04 | 中国网通集团宽带业务应用国家工程实验室有限公司 | Video navigation method and video navigation system |
| CN102054247B (en) * | 2009-11-04 | 2013-05-01 | 沈阳迅景科技有限公司 | Method for building three-dimensional (3D) panoramic live-action network business platform |
| CN102054247A (en) * | 2009-11-04 | 2011-05-11 | 沈阳隆惠科技有限公司 | Method for building three-dimensional (3D) panoramic live-action network business platform |
| CN103186869A (en) * | 2011-12-30 | 2013-07-03 | 上海博泰悦臻电子设备制造有限公司 | Vehicle-mounted information cueing system, service center and vehicle-mounted terminal |
| CN102708506A (en) * | 2012-05-22 | 2012-10-03 | 苏州奇可思信息科技有限公司 | E-commerce consulting system |
| CN103049858A (en) * | 2013-01-09 | 2013-04-17 | 杨建中 | E-commerce service system and implementation method thereof |
| CN103049858B (en) * | 2013-01-09 | 2017-04-05 | 福建爱特点信息科技有限公司 | A kind of electronic commerce service system and its implementation |
| CN103325049A (en) * | 2013-05-23 | 2013-09-25 | 宁夏新航信息科技有限公司 | Enterprise informatization self-service device |
| CN103793828A (en) * | 2014-02-12 | 2014-05-14 | 华为技术有限公司 | Electronic shopping method and device |
| WO2015120788A1 (en) * | 2014-02-12 | 2015-08-20 | 华为技术有限公司 | Electronic shopping method and device |
| CN104378687A (en) * | 2014-12-05 | 2015-02-25 | 成都思邦力克科技有限公司 | Electronic communication consumption system |
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Effective date of registration: 20061229 Address after: Jin Lu software park, hi tech Development Zone, Nanchang, Jiangxi Applicant after: Heji Industry Co., Ltd., Nanchang City Address before: No. 201 torch street, hi tech Development Zone, Jiangxi, Nanchang Applicant before: Jiangxi Bus On-line Media Co., Ltd. |
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Open date: 20060524 |