CN1774733A - Electronic display device with adjustable incline for floor advertising/messaging - Google Patents
Electronic display device with adjustable incline for floor advertising/messaging Download PDFInfo
- Publication number
- CN1774733A CN1774733A CN 200480010143 CN200480010143A CN1774733A CN 1774733 A CN1774733 A CN 1774733A CN 200480010143 CN200480010143 CN 200480010143 CN 200480010143 A CN200480010143 A CN 200480010143A CN 1774733 A CN1774733 A CN 1774733A
- Authority
- CN
- China
- Prior art keywords
- electronic display
- display unit
- content
- viewing area
- inches
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Images
Landscapes
- Controls And Circuits For Display Device (AREA)
Abstract
Embodiments of the present invention relate to an electronic display device configured to be arranged at the base of shelving in commercial establishments. The electronic display device is configurable to display arbitrary content, but may specifically be configured to display advertising and promotional content relating to goods and products on the shelving. The electronic display device may be associated with an audio device configured to output related content.
Description
Reference to association request
The application requires to benefit from 35 USC parts 119 (e) of the U.S. Provisional Application 60/448,598 that proposed on February 20th, 2003.
Invention field
The embodiment of the invention relates to electronic display unit, in more detail, relates to the electronic display unit that uses on the floor of commercial facility.
Background of invention
Utilization is installed on the wall or the display device playing advertisements on the ceiling is very common thing with releasing news.On the other hand, having great potential aspect advertisement and the information issue, but an once uncared-for to a great extent space-like is a floor space.
In the past, utilizing floor space to carry out doing some trials aspect the ad distribution.Gluing (i.e. " stick-on ") floor plaster marble paper of picture called optical imaging.This decal paper can comprise colour picture, and can pass on certain advertising message (as " drinking cola ").Yet this advertising media exists limitation: information is static, and is not easy to be changed.On the other hand, quote in full and be incorporated into the application's United States Patent (USP) 6,417,778 have described a kind of revisable electronic display unit, this electronic display unit combines with the floor, can make image and literal be easy to be changed, this electronic display unit makes that advertising message can fast adaptation and effectively that target alignment is desired client.
Yet in fact the aforesaid electronic display unit (as static floor decal paper) of revising is conplane with the floor, therefore must occupy a certain amount of floor area.In the commercial facility that floor space is of great rarity, utilizing floor space to set up between shelf or the releasing advertisements/information, the businessman who seeks to obtain the floor advertising interests may face not pleasant selection.
Consider this point, the present inventor has realized that: in many commercial facilitys, exist the floor space that is not used with any meaningful ways, and most of floor space only is used to heap dust.This is a space that is positioned at below the shelf, but normally open visible, this space usually is called as " kick space ".Or rather, present inventors have observed that: in most of commodity shelf build processes, between floor and shelf bottom, have a space or kick space (for example below the shelf bottom) not to be utilized to a great extent.Therefore, the embodiment of the invention relates to a kind of system and method for novelty, can develop this unemployed space effectively, is used for the issue of dynamic e-advertising and information.
Brief description
Fig. 1 is the explanation to an electronic display unit of the embodiment of the invention;
Fig. 2 represents to be received electronic display unit in the kick space of commodity shelf into to small part;
Fig. 3 represents the electronic unit relevant with electronic display unit;
Fig. 4 represents an available embodiment of electronic display unit of the present invention;
Fig. 5 represents to be received to small part the embodiment of the electronic display unit shown in Figure 4 in the kick space of commodity shelf into;
Fig. 6 represents another available embodiment of electronic display unit of the present invention;
Fig. 7 represents amplified version embodiment illustrated in fig. 6;
Fig. 8 and Fig. 9 represent to be received to small part the embodiment of the electronic display unit shown in Figure 6 in the kick space of commodity shelf into;
The various views of another embodiment of the electronic display unit that Figure 10-15 expression is relevant with floor covering;
Figure 16 represent in the kick space that is positioned in the commodity shelf, with an electronic display unit that audio devices is relevant;
Figure 17 represents to be positioned in the interior and a plurality of electronic display units relevant with a plurality of audio devices of kick space of commodity shelf;
Figure 18 represents that an example has the equipment of the electronic display unit of arbitrary content in this locality configuration; And
The various examples of the system of a plurality of electronic display units are disposed in Figure 19-21 expression by network remote.
Specific embodiments
Embodiments of the invention relate to an electronic display unit that uses in commodity shelf bottom, promptly be used for the electronic display unit of the shelf bottom of commercial facility (as grocery store or other retail shop), these shelf are mainly used to deposit goods or the product of showing and selling to the public.Or rather, electronic display unit to small part can be received in the kick space of commodity shelf into, and shows and utilize the revisable arbitrary content of electronics mode (comprising figure and alphanumeric information at least).Can estimate: these contents can be ad content or promotional content usually, these contents relate to above electronic display unit or near shelf on or other local goods and product in the commercial facility.For example, display device can be play marketing activity and price, the description of product is provided, direct customers arrives specific place in the commercial facility, and similar content.
According to embodiments of the invention, electronic display unit can be associated with an audio devices.This audio devices can be combined in the electronic display unit, perhaps can be set up in its vicinity.Audio devices can be used for output and the corresponding sound-content of displaying contents.
According to another embodiment, can there be a plurality of electronic display units to be arranged in the commercial facility with relevant audio devices.No matter be, can dispose desired content individually with relevant audio devices electronic display unit in this locality or by long-range.For example, can be in this locality by itself carrying out some and operate and dispose electronic display unit (, being used for numerical data is downloaded to display device) as being connected to a memory storage that includes numerical data by a manual input/output end port with this device to installing.In addition, a plurality of electronic display units can link together by network with relevant audio devices, can be from central control point with download content to electronic display unit and audio devices.
Fig. 1 represents an electronic display unit 100 of the embodiment of the invention.Consistent with the application of its design, this electronic display unit 100 can be set its shape and size by the kick space of commodity shelf.Fig. 2 represents the front elevation of commodity shelf 205, and this commodity shelf are used in as grocery store or other retail shop usually, is used for depositing and shows the project that will sell to the public.Discussed as former, most of this commodity shelf all have a kick space, such as the space 202 between shelf lower surface 201 and the floor 203.Further discuss as the front, in conception process of the present invention, the present inventor has realized that: unemployed space in grocery store or the commercial facility has been represented in space 202.The example of space 202 typical sizes is maximum height H
sBe about 12 inches, depth capacity D
sBe about 36 inches and length L
sBe at least 12 inches (with H
sAnd D
sOn all vertical direction).
The notion of kick space is not limited to shelf.Fig. 2 also is used to represent the structure (as sales counter) that can constitute any kind at outshot or upper ledge edge above the space between lower surface 201 and the floor 202.
Therefore, in order to effectively utilize space 202, electronic display unit comprises a casing 101 and combine with casing, a strip viewing area 110.Here " casing " refers to be used for any structure or the material that frame was lived, supported viewing area 110 or physical medium is provided for viewing area 110.Viewing area 110 can be less than the area of casing front surface 111.On the other hand, viewing area 110 can spatially coextend (that is to say, in fact occupied the whole surface area of casing front surface 111) with the front surface 111 of casing.Viewing area 110 comprises coboundary 102 and lower limb 103.It is lower surface 104 that casing has a bottom in addition.The length L of casing and corresponding viewing area can be the twice of the height H of casing and corresponding viewing area at least.
Fig. 2 has comprised a sectional view of electronic display system 100.As shown in the figure, electronic display system 100 can partly be received in the lower surface 201 and the space 202 between the floor 203 of the frame 205 of stocking up at least.For consistent with application demand, the length L of casing 101 and corresponding viewing area 110 can be between 10 to 80 inches, and desirable length is between 20 to 40 inches.The height H of casing 101 and corresponding viewing area 110 can be between 2 to 8 inches, and desirable height is between 4 to 6 inches.It should be noted that the space between shown casing 101 and the lower surface 201 is a possible configuration.In other possible configuration, the space can be littler or bigger, and perhaps casing 101 can contact with lower surface 201 or adjoin.Electronic display unit can be placed on the floor directly or indirectly.The meaning of " directly " is meant that the bottom of casing contacts with the floor or adjoins.The meaning of " indirectly " is meant that some objects mat or platform or leg or pin or other similar object of damping or support (as be used for) are inserted between casing and the floor.
At least the lower limb 103 in a part of distance display district 110 of the bottom 104 of casing 101 is no more than 3 inches.So, when electronic display unit 100 is placed directly on the floor, be no more than 3 inches apart from the floor to small part lower limb 103.At least the part coboundary 102 of viewing area is no more than 8 inches apart from lower limb 103.But electronic display unit 100 is light and independent utility, but this does not get rid of in some way it attached on the floor or attached on the shelf.
Electronic display unit can be used to show content arbitrarily.Just as mentioned above, can estimate: in modal application, content will be ad distribution or sales promotion, but can be any content of wanting.For example, content can comprise product description and price.Fig. 3 has shown a kind of possible configuration that content arbitrarily is shown.Viewing area 110 can link to each other with the electronic unit 311 that has comprised programmable control unit 312, and programmable control unit 312 links to each other with storage medium 313.Control device 312 can comprise the electronic logic circuit of any kind, as the general purpose microprocessor or the ASIC (special IC) of configurable software.The driver of electronic display unit can integrate or be embedded among the ASIC with control device.Storage medium 313 can be any type of medium that is suitable for storing numerical data, comprises flash memory or other non-volatile solid-state storer, EEPROM (electrically erasable programmable ROM) or disk or optical disc memory.Electronic unit 311 can link to each other with a power supply 321.
If video/audio content 315 is digital forms, then video/audio content 315 can be stored in as on memory disc or the CD-ROM (read-only optical disc).Yet video/audio content 315 can adopt any form.For example, video/audio content 315 can be stored on the video-tape.Therefore, control electronic unit 311 can further link to each other with input/output device 319, and input/output device 319 is suitable for input video/audio content, and no matter which kind of form the employing of the video/audio content of its input is.Therefore, input/output device 319 can comprise a file player, disk drive/reader, CD-ROM driving/reader or similar device, but and receiver, video/audio content 315, these contents are shown in viewing area 110.In addition, input/output device 319 can comprise a kind of ability of video/audio content of the TV of processing signal form, this processing power or broadcasting or by a closed-circuit system.Electronic unit 311 can also link to each other with an audio devices 314 in addition, is used for the output audio content.
Fig. 4 represents in the optional embodiment of the present invention.The electronic display unit 400 of Fig. 4 comprises a casing 401 and combine with casing, a strip viewing area 410.Viewing area 410 can spatially be expanded jointly or dwindle with the front surface 411 of casing.Viewing area 410 comprises a coboundary 402 and a lower limb 403.It is lower surface 404 that casing also has a bottom.The length L of casing and corresponding viewing area 410 can be the twice of the height H of casing and corresponding viewing area at least.Fig. 5 represents to have the commercial shelf 205 of kick space 202, comprises a sectional view of electronic display unit 400.As shown in Figure 5, electronic display unit 400 can partly be received in the lower surface 201 and the space 202 between the floor 203 of the frame 205 of stocking up at least.The length L of casing 401 and corresponding viewing area can be between 10 to 80 inches, and desirable length is between 20 to 40 inches.The height H of casing 401 and corresponding viewing area can be between 2 to 8 inches, and desirable height is between 4 to 6 inches.At least the lower surface 403 in 404 distance display districts 410, the part of casing 401 bottom can be no more than 3 inches.So, when electronic display unit 400 is placed directly on the floor 203, be no more than 3 inches apart from the floor to small part lower limb 403.At least a portion of viewing area coboundary 402 is no more than 8 inches apart from lower limb 403.But electronic display unit 400 is light and independent utility, but this does not get rid of in some way it attached on the floor or attached on the shelf.As shown in Figure 5, tilt, be easier to like this watch to small part viewing area 410.
Fig. 6 represents another kind of possible embodiment.See that as Fig. 6 the casing of electronic display unit and corresponding display areas do not need to have identical or single shape as Fig. 1 and Fig. 4, can comprise the different part of a plurality of sizes each other on the contrary.For example, electronic display unit 600 comprises three parts that have different size, are bonded together respectively again: first 602, second portion 603 and third part 604.Second portion 603 constituted with respect to first and third part 602 and 604 positions near the module at center, first and third part 602 and 604 constitute the module that is placed in both sides with respect to center module 603.It is lower surface 612,613 and 614 that in first, second and the third part 602,603 and 604 each all respectively has a bottom.
Fig. 7 has shown the more details of electronic display unit 600.There is a total length L 1 casing 601 and corresponding whole viewing area 706,708 and 712.Total length L 1 can be the casing 601 and the twice of the height H 1 of corresponding viewing area separately at least.
Or rather, the height H 1 of second portion 603 is greater than the height H 2 of first 602, and the width W 2 of second portion 603 is greater than the width W 1 of first 602.On the other hand, the length L 2 of first 602 is greater than the length L 3 of second portion 603.The height H 2 of third part 604 and width W 3 are less than the height H 1 and the width W 2 of second portion 603, and the length L 4 of third part 604 is greater than the length L 3 of second portion 603.Third part 604 can be big or small basic identical with first 602.Electronic display unit also can comprise one in addition and separate hinged bottom 714.
Fig. 8 is a skeleton view of representing to be received to small part the electronic display unit 600 in the kick space 202 of the commodity shelf 202 between frame lower surface 201 and the floor 203 of stocking up.Fig. 9 has comprised a sectional view that is placed into the electronic display unit 600 in the space 202 to small part.Use consistently therewith, the total length L 1 of casing 601 and corresponding whole viewing area can be between 10 to 80 inches, and desirable length is between 20 to 40 inches. Side direction part 602 and 604 adds upper box 601 corresponding display areas 706 and 712 length L 2 and L4 separately can be between 6 to 30 inches, and desirable length is between 6 to 15 inches.The length L 3 of middle body 603 and corresponding viewing area 708 can be between 4 to 20 inches.The casing 601 and height H 1 of corresponding display areas can be between 2 to 8 inches separately, desirable height is between 4 to 6 inches.
With reference now to Fig. 7,, the viewing area 706 of first 602 has a lower limb 707 and a coboundary is 705.Viewing area 706 can spatially be expanded jointly or dwindle with the front surface 722 of first.The viewing area 708 of second portion 603 has a lower limb 709 and a coboundary 710.Viewing area 708 can spatially be expanded jointly or dwindle with the front surface 733 of second portion 603.The viewing area 712 of third part 604 has a lower limb 713 and a coboundary 711.Viewing area 712 can spatially be expanded jointly or dwindle with the front surface 744 of third part 604.At least a portion of 612,613,614 or 714, distance of at least a portion of one in the lower limb 707,709 and 713 of viewing area 706,708,712 at least in bottom is no more than 3 inches.So when electronic display unit 600 was placed directly on the floor, at least a portion of one was no more than 3 inches apart from floor 203 in the lower limb 707,709 and 713 at least.At least the corresponding lower limb of at least a portion of one distance is no more than 8 inches in the coboundary 705,710 and 711 of each viewing area.Electronic display unit 600 portabilities and be free-standing, but this does not get rid of in some way it attached on the floor or attached on the shelf.
Viewing area 706,708 and 712 has shown a routine presumable content, exactly, be the advertisement or promotion content, the information that alphanumeric information wherein " grocery of Mai $100 just might win this car " relates to, replenishes and append the graph image of car.
Figure 10 illustrates the electronic display unit 1000 of another embodiment of the present invention.Figure 10 has shown the skeleton view of the electronic display unit 1000 that combines with floor covering 1005.Electronic display unit 1000 and floor covering 1005 can for good and all interconnect, can make and can be easy to be separated or be connected to each other or otherwise link.Electronic display unit 1000 comprises a casing 1001 and combine with casing, a strip viewing area 1010.Viewing area 1010 can spatially be expanded jointly or dwindle with the front surface 1011 of casing.Viewing area 1010 comprises a coboundary 1002 and a lower limb 1003.
Floor covering 1005 can be move or attached on the floor.At fulcrum 1004 places, electronic display unit 1000 rotatably is connected on the floor covering 1003, and it is perhaps vertical with the floor basically with respect to the degree of tilt scalable on floor.Fulcrum 1004 for example can be realized by hinge.The lateral elevational view of Figure 11 and Figure 12 angular range that to be explanation can be placed with respect to floor or floor covering 1005 electronic display units 1000.For example, as shown in figure 11, electronic display unit 1000 can be positioned in primary importance 1111, at primary importance 1111 places, electronic display unit 1000 vertical substantially promptly with substantially right angle perpendicular to floor covering 1005; Perhaps, as shown in figure 12, electronic display unit 1000 can be rotated to the second place 1212, at the second place 1212 places, electronic display unit 1000 be basically level promptly basically with floor covering 1005 on a total plane.In addition, electronic display unit 1000 can arbitrarily angledly be placed between position 1111 and 1212.Electronic display unit 1000 can be quite frivolous, and when it was attached on floor covering 1005, floor covering provided a stable support for electronic display unit like this.On the other hand, floor covering 1005 can be fixed, bonding, the welding or otherwise attached on the floor, so also helping provides a stable support for electronic display unit 1000.
Figure 13 represents to be received to small part the lateral elevational view of the electronic display unit 1000 in the space 202 between the lower surface 201 on into floor 203 and commodity shelf 200.As shown in figure 13, electronic display unit 1000 may tilt to the angle that is easy to watch.Consistent with its application, in the space 202, electronic display unit 1000 can have and is similar to the above-mentioned size that is associated with other embodiment of electronic display unit.That is to say that with reference to Figure 10, electronic display unit 1000 can have casing 1001 and corresponding display areas 1010, its length L is that the twice of height H of casing and corresponding viewing area is so big at least.The length L of casing 1001 and corresponding viewing area 1010 can be between 10 to 80 inches, and desirable length is between 20 to 40 inches.The height H of casing 1001 and corresponding viewing area 1010 can be between 2 to 8 inches, and desirable height is between 4 to 6 inches.When electronic display unit 1000 was placed directly on the floor 203, viewing area 1010 lower limbs, 1003 at least a portion were no more than 3 inches apart from floor 203.Coboundary 1002 at least a portion in viewing area are no more than 8 inches apart from lower limb 1003.
Mentioned as former, electronic display unit 1000 can be associated with floor covering 1005.In an embodiment, floor covering 1005 comprises figure and/or alphanumeric information, and these information can present by static format or dynamic (as rolling or otherwise mobile or change) form.For example, floor covering can be made of " decal paper " that sticks on the floor, and it has passed on certain illustration advertising message or out of Memory.On the other hand, floor covering self can comprise that a revisable electronics shows, described electronics show be basically smooth and with the floor on a total plane, be configured to and on described electronics shows, walk, be cited as its full content and be incorporated into the application's U.S. Patent No. 6,417,778 is described.
For example, when using in commercial facility, floor covering 1005 can not link to each other with electronic display unit 1000, but adjoin with electronic display unit 1000, near or very approaching.In content displayed on the floor covering 1005 (such as alphanumeric information and/or image) can be to being presented at replenishing and appending of content on the associated electrical display device 1000.So, not only comprise by physics mode electronic display unit and the interconnective embodiment of floor covering about the scope of " relevant " of electronic display unit 1000 with floor covering, and comprise electronic display unit and floor covering be not interconnect by physics mode but adjoin, approaching or very close to each other or show the embodiment of related content separately or simultaneously.The various possibility embodiment of any described here electronic display unit (being electronic display unit 100,400,600) are perhaps as can being associated with the floor covering on the aforementioned meaning at the various embodiment of electronic display unit claims defined, within the scope of the invention.
What Figure 10 illustrated is an electronic display unit and an example that has comprised the floor covering of related content.In Figure 10, the content of viewing area 1010 comprises an advertisement 1007, and this advertisement 1007 has shown a width of cloth graph image, have on the graph image people and in short " buying milk? "That show among Figure 10, that connect together with electronic display unit, relevant floor covering 1005 comprised related content 1008 (in short " buying milk? " and the image of a width of cloth milk carton), described related content 1008 is the additional and reinforcements to the content of electronic display unit.
Similarly, Figure 14 represents the floor covering 1005 with content 1408, and content 1408 comprises a brand name " Pampers
TM", and the viewing area 1010 of electronic display unit 1000 has comprised additional or has appended content 1407, this content 1407 is the contents about the price of product shown in the floor covering.The embodiment of Figure 14 is the not mutual example bonding but very close to each other of expression electronic display unit and floor covering.Figure 14 also shows electronic display unit 1000 can comprise a bottom 1414 that separates and engage, so that electronic display unit is independently and can be around fulcrum 1004 rotations.1414 are no more than 3 inches apart from lower limb 1003 to small part bottom.
Floor covering 1005 can be made the structure of any kind or can comprise any material, or be suitable for the various materials of people's walking.In each embodiment, floor covering can be made and be usually used in desktop, set up the device of work top similar " buffering bedding and padding ", but in this example, what place above is the decal paper or the advertisement of static state with this.For example, buffering can be made by following material with bedding and padding: leather, vinyl, plastic cement, rubber or other materials similar.In some other embodiment, floor covering 1005 can play the effect of a polishing-shoes device to small part, can comprise water and dirt removal or sorbent surface and non skid matting.Yet floor covering 1005 needn't necessarily comprise such surface.
Figure 15 represents an embodiment, and electronic display unit 1000 wherein comprises an external audio device 1510 (as loudspeaker).With regard to the detailed description that other embodiment did, audio devices 1510 can generate in some aspects the content relevant audio content shown with electronic display unit 1000 as following.According to the mode of the electronic unit of describing among above Fig. 3 311, external component 1511 can hold content and the required electronic unit of audio frequency output result that generates and control electronics viewing area 1010 with being used to.Though the loudspeaker shown in the figure is that it can also be placed to the side of device or be put in the casing at device 1000 the back side, like this, sound can directly pass near the porous zone viewing area, the device front surface from the front of device.
The foregoing description that it is to be understood that electronic display unit of the present invention is illustrative example, does not represent all possible configuration.For example, as mentioned previously, the casing of strip electronic display unit needn't be single or identical as in embodiment 100,400 or 1000, also needn't be configured to as embodiment 600: have that a module is approximate to be positioned at central authorities and respectively there is a similar module both sides.And can be like this, the size of any part of strip casing or viewing area can be different from the size of another part of strip casing or viewing area.For example, strip casing or viewing area can comprise crooked or fairshaped part.In addition, as clearly described here or be included in the claim scope, in each embodiment, the any part of viewing area can tilt with respect to vertical direction, here " vertical direction " refers to be offset substantially with respect to floor surface 90 ° direction (that is to say, be the right angle with respect to floor surface).In other words, any part of electronic display unit viewing area all has an angular variation between 0 ° and 90 ° or a pitch angle substantially with respect to the floor.According to embodiment, from vertical direction, the pitch angle 0 to 80 the degree between, desirable angle be 10 to 40 the degree between, better angle be from vertical direction begin 10 to 20 the degree between.Will also be understood that in addition: at the shelf 200 shown in several figure is an example explanation of this shelf, and the present invention can use together well with various shelf dissimilar and configuration.
Described as prior figures 3, each embodiment of electronic display unit of the present invention can be associated with an audio devices, and it is interior or external fully that this audio devices can be included in same casing whole or in part.Figure 16 has shown a kind of possible layout, and for example, wherein the electronic display unit of embodiment 600 can use explicitly with an external audio device 1611.For example, audio devices 1611 can generate relevant with the electronic display unit content displayed in some aspects audio content.Audio devices 1611 can be placed in the place separated by a distance with electronic display unit 600, and to watch the people of displaying contents on the electronic display unit 600 to one be audible to the sound that is generated by audio devices 1611 like this.For example, audio devices 1611 can be fixed or be installed on the shelf 205, and audio devices 1611 as shown in figure 16 is positioned at the top of shelf.In addition, audio devices can be independent of shelf: be suspended on the ceiling, embed in the ceiling, be fixed on the wall or otherwise configuration.Audio devices 1611 can link to each other with electronic display unit 600 by wired or wireless mode, receives control signal and content from electronic display unit 600.On the other hand, audio devices 1611 can receive control signal and the content from another point.According to more detailed embodiment being described below, so a plurality of electronic display units of central control point may command and its associated audio devices.For example, central control point can come control audio device 1611 according to software program, makes that the audio content that is sent by audio devices 1611 is relevant with the displaying contents of electronic display unit 600.For example, audio devices 1611 can be issued the sale of a specific goods, and electronic display unit 600 shows that institute markets the goods and price.
Advantageously, according to embodiment, audio devices 1611 can be that a directional loudspeaker is (as Soundtube
TMThe dual paraboloid type loudspeaker of making or the Hypersonic Sound of present available American Technology Corporation (AMTECH) (American Technology Corporation)
TMSystem), described directional loudspeaker utilizes hypersonic speed (hypersonic) sound techniques or ultrasound wave sideband (ultra-sonic side band) to produce directional audio.This directional loudspeaker can generate a narrow sounding zone near electronic display unit 600.Narrow sounding zone is favourable, because can settle a plurality of audio devices in company with corresponding electronic display unit in a shop.In the environment that comprises a plurality of audio devices and other noise source, utilize directional loudspeaker to provide confined sound area can make and understand from the easier quilt of the audio content of particular speaker.Although the directional loudspeaker among the figure is positioned at the outside of device 600, it also can be placed into the side of device 600 or put in the casing, and like this, sound can directly pass near the porous zone viewing area, the device front surface from the front of device.In this case, preferably use one group of little loudspeaker to generate direct sound.
Figure 17 represents the system of one of embodiment of the invention audio devices 1611.1-3 that includes a plurality of electronic display unit 600.1-3 and be associated, as described above, and the bottom of this system layout commodity shelf in commercial facility.In Figure 17, constituted a passage between two groups of shelf 205.In passage one side, audio devices 1611.1 and 1611.2 is associated with electronic display unit 600.1 and 600.2; And at the passage opposite side, audio devices 1611.3 is associated with electronic display unit 600.3.Audio devices 1611.4 same and not shown electronic display units are associated.
According to embodiments of the invention, electronic display unit can comprise a kind of interactive feature or be associated with a kind of interactive feature.According to the approaching or approaching detection of people, interactive feature will make viewing area and/or audio devices activate (that is to say display of video content or output audio content after rest period that does not have the output of video or audio content or non-active period).For example, electronic display unit can comprise or be connected to a motion detector that is used for this purpose.
As described above, audio devices 1611.1 can be a directional loudspeaker, and the loud part sent of loudspeaker 1611.1 will directly concentrate on the overhead of the people the electronic display unit 1611.1 near like this.For example, this people may just stand in electronic display unit 1611.1 fronts and watch displaying contents there.Loudspeaker 1611.1 will provide clear and concentrated sound for the people who just in time stands directly under this loudspeaker, but when this people when the concentrated area is left or when leaving the effective range of loudspeaker sound will weaken very soon.So loudspeaker 1611.1 can provide first confined sound area, transmit first kind content for standing in electronic display unit 1611.1 outrunners; And loudspeaker 1611.2 can provide second confined sound area, provides the second class content for standing in electronic display unit 600 outrunners, and the second class content and first kind content can be the same or different.
Again as shown in figure 17, audio devices 1611.1-4 can be attached to from the suspended track 1712 of stilt 1713.Track can comprise conductive member, in order to power supply contact and/or sound signal to be provided.
As discussed above, can infer the effect of utilizing electronic display unit to obtain, it will be used in whole commercial facility in a large number, export the video and audio content relevant with product with near goods.Therefore, be necessary to dispose so a plurality of electronic display units expeditiously, and each electronic display unit can both contain different contents.There is several different methods can realize this way.In one approach, can carry out content configuration in this locality.With reference to Figure 18, the user can use physics mode that a portable controller/memory storage (CSD) 1806 is linked to each other with each electronic display unit by a direct cable line 1807 that is connected to the connector on the electronic display unit, and download digital data is used to generate and takes from CSD and reach electronic display unit and/or displaying contents loudspeaker, that want and/or audio-frequency information.Numerical data can comprise the software (as carrying out the software of advertisement program) that is used to control displaying contents.Can show and the corresponding content of institute's data download, be substituted with the different content that the same manner obtains by the next one until it.
Can use various I/O technology to realize downloading.For example, CSD can link to each other with the USB (universal serial bus) (USB) of the computing machine that carries on the electronic display unit.Can also be furnished with other input/output end port that receives data with the computing machine that device carries.
In other embodiments, can carry out content configuration to a plurality of electronic display units from central control point is long-range.For example, as shown in figure 19, in a given commercial facility, a plurality of electronic display units 100 can be included in the network 1915 with relevant audio devices 1611.This network configuration can be regarded as a LAN (LAN (Local Area Network)).Network also can comprise a central controller 1914, and this central controller 1914 can be a file server, workstation, mainframe computer or other programmable logic and control device.Central processing unit can be linked to each other with the database that contains video and/or audio content and relevant Control Software 1917.By direct wired or wireless connection 1903 or connect 1902 logging in network 1915 by wired or wireless network and subscriber equipment 1901 (as PC, laptop computer, CSD or other similar equipment) can be connected with central controller 1914.Can be by carrying out wireless connections as IRDA (infrared data) or RF (radio frequency); If between two devices line-of-sight constraint is arranged, then can carry out wired connection by connecting as USB.
So the user both can be in this locality also can connect by its network and long-range video and audio content 315 was downloaded to central controller.Video and/or audio content 315 can comprise the software that the control displaying contents is used.Central controller can connect the electronic unit of download content to the electronic display unit of each connection by network successively.Another kind method is that the user can instruct central controller to fetch video/audio content and relevant Control Software simply from database 1917.According to above-mentioned any method, then, according to performed software program, central controller can be to different electronic display units and the relevant different content of audio devices distribution.For example, this program can carry out will on each different electronic display units of whole commercial facility, show, various advertisements and the propaganda program.Then, the electronic unit of each electronic display unit is sent to relevant audio devices with the audio content that receives, and is just as described above with reference to Figure 17, near this audio devices or be contained in the electronic display unit or be arranged on the electronic display unit.In addition, as shown in figure 19, central controller can connect direct related audio device to each display device by network and send audio content.To a plurality of electronic display units and related audio device output first content during this period of time after, can upgrade with the second content that is different from first content or replace first content by said process.
In other embodiment, the user needn't logging in network, only need have near the facility of a plurality of electronic display units, by wireless mode electronic display unit is carried out content configuration from 100 feet or farther place.As shown in figure 20, can have a laptop computer or a CSD1806 who assembles the short-distance radio transmitter as the user, this short-distance radio transmitter can send wireless signal 2007, with this by communicating as each electronic display unit in CDMA (CDMA) or other similar communication protocol and the commercial facility.Like this, do not need, can video and/or audio content 315 be downloaded to each electronic display unit by wireless mode by LAN.On the other hand, identical short-distance radio emission can be used to content is sent to lan server 1914, and lan server 1914 is to each electronic display unit distributing contents then.
In some other embodiment, can carry out telecommunication and it is carried out content configuration with a plurality of electronic display units that are arranged in a plurality of different commercial facilitys.For example, can realize above-mentioned way by wide area network (WAN).Or rather, as shown in figure 21, can central control point 2101 be linked to each other with the internet or link to each other by wired or wireless connection 2102 by other wired or wireless (as satellite) wide area network 2115 home server or main frame that central control point 2101 is relevant with each commercial facility.Home server links to each other with the above-mentioned a plurality of electronic display units that are arranged in the commercial facility by wired or wireless mode successively.Then, from central control point 2101 with the video and/or audio download content to each home server, described each home server then is sent to a plurality of electronic display units and relevant audio devices with content.Usually, show the content that has nothing in common with each other because be desirably in electronic display unit different in the same commercial facility, each electronic display unit can have distributed to it, unique identification code.Can provide this identification code at the header of numerical data, and these numerical datas are corresponding with the content that plan offers particular electronic display device.This header information can be used to the content that is intended to offer it of guaranteeing that each electronic display unit and relevant audio devices receive.
As the distortion of above-mentioned wide area network download technology, satellite network download can be used for providing via satellite the situation of wide area network.Here, satellite comes broadcasted content with the configuration of putting multiple spot.The content of broadcasting is received by the receiver (for example dish-like satellite antenna receiver) relevant with each commercial facility.Then, according to above-mentioned LAN configuration, received content is dispensed to each different electronic display unit.In some other incoherent industry, satellite system (as the iridium satellite of Motorola Inc., the direct-broadcast satellite television system of Hughes Electronics and the digital camera of Boeing) has been showed foregoing ability.
In certain embodiments, electronic display unit can be connected to POS (point of sale) system in the commercial facility.POS system is used to collect the information about client's hobby.For example, relevant by the sales volume that makes given kinds of goods in the commercial facility with the time period of the given content that on electronic display unit, shows, can collect information about the effect of particular advertisement content in selling generation.This practice can realize by following manner: along with the progress of the particular advertisement that shows on electronic display unit, when transaction takes place, by the mode cross-reference sales transactions situation of electronics.For this progress msg is provided to POS system, electronic display unit can be directly connected to the computing machine or the server of POS system.On the other hand, the server of electronic display unit can be controlled in the progress of displaying contents on each different electronic display units of a commercial facility, and can provide progress msg to the server of POS system, like this, progress content (that is side by side) in real time is associated with the sales transactions situation.In addition, progress msg also can be associated with " off-line " record of sales in the time after a while.
Here, some embodiment of the present invention have been carried out clearly stating and/or describing.Yet, be not difficult to understand: will be included in the modifications and changes that the present invention did in the scope of above content of telling about and appended claims, and not deviate from spirit of the present invention and specified scope.
Claims (37)
1. electronic display unit, described electronic display unit combines with space between floor and the upper ledge edge, the lower surface at described upper ledge edge and the distance between the floor are in 12 inches, described electronic display unit is contained in this space at least in part, described electronic display unit comprises a portable independent case body and the strip viewing area that its length is the twice of height at least, the height of described viewing area is between 1 inch to 12 inches, at least a portion of the lower limb of described viewing area apart from the distance of bottom half in 3 inches, described viewing area configurable and show comprise static, at least a arbitrary content in dynamic and the alphanumeric data that rolls and the graph image, described content can be passed through computing machine, electronic controller or other electronic equipment change.
2. electronic display unit as claimed in claim 1 is characterized in that, the length of described electronic display unit is between 10 to 80 inches.
3. electronic display unit as claimed in claim 1 is characterized in that, the length of described electronic display unit is between 20 to 40 inches.
4. electronic display unit as claimed in claim 1 is characterized in that, the height of described electronic display unit is between 2 to 8 inches.
5. electronic display unit as claimed in claim 1 is characterized in that, the height of described electronic display unit is between 4 to 6 inches.
6. electronic display unit as claimed in claim 1 is characterized in that at least a portion of described viewing area tilts.
7. electronic display unit as claimed in claim 1 is characterized in that the inclination of at least a portion of described viewing area is adjustable.
8. electronic display unit as claimed in claim 1 is characterized in that the first of at least one casing and corresponding viewing area is configured the second portion that is different from least one casing and corresponding viewing area.
9. electronic display unit as claimed in claim 1 is characterized in that, at least one casing and corresponding viewing area comprise separately hinged portion.
10. electronic display unit as claimed in claim 9 is characterized in that, described separately hinged portion comprises two similar substantially modules, is arranged in both sides that approximately are positioned at the module of central authorities.
11. electronic display unit as claimed in claim 1 is characterized in that, described electronic display unit is associated with floor covering.
12. electronic display unit as claimed in claim 11 is characterized in that, described electronic display unit rotatably is connected in described floor covering.
13. electronic display unit as claimed in claim 11 is characterized in that, described viewing area can be configured and show with described floor covering on the relevant content of content displayed.
14. electronic display unit as claimed in claim 1 is characterized in that, described electronic display unit is associated with audio devices.
15. electronic display unit as claimed in claim 14 is characterized in that, described audio devices is positioned at the outside of described electronic display unit.
16. electronic display unit as claimed in claim 14 is characterized in that, described audio devices is a directional loudspeaker.
17. electronic display unit as claimed in claim 14 is characterized in that, also comprises an interactive feature, a people of this unit response near or approach and activate in described viewing area and the described audio devices one.
18. electronic display unit as claimed in claim 17 is characterized in that, described interactive feature comprises a mobile detector.
19. electronic display unit as claimed in claim 1 is characterized in that, described space is approximately high 12 inches.
20. electronic display unit as claimed in claim 1 is characterized in that, approximately dark 36 inches in described space.
21. electronic display unit as claimed in claim 1 is characterized in that, described space is to 12 inches of the youthful and the elderlys.
22. system, comprise an electronic display unit, a controller, a communication component and a power supply, the client of shelf in being located on or near the shop of described system presents sales message, described electronic display unit is at least partially disposed in the upper ledge edge and the space between the floor in shop, the lower surface of described ledge is no more than 12 inches apart from the distance on floor, described electronic display unit presents a strip viewing area, described strip viewing area has one greater than 0 ° of angular variation that is less than or equal to 90 ° with respect to the floor, to be watched its content by client.
23. system as claimed in claim 20 is characterized in that, described system also comprises a configuration device, is used for a plurality of electronic display unit configuration arbitrary contents.
24. system as claimed in claim 21 is characterized in that, described configuration device is suitable in this locality electronic display unit being configured.
25. system as claimed in claim 21 is characterized in that, described configuration device is suitable for remotely electronic display unit being configured.
26. system as claimed in claim 21 is characterized in that, described configuration device comprises a hand held controller/memory storage.
27. system as claimed in claim 21 is characterized in that, described configuration device comprises a LAN (Local Area Network).
28. system as claimed in claim 21 is characterized in that, described configuration device comprises a wide area network.
29. a method may further comprise the steps:
At least in part a strip electronics viewing area is arranged in the space that is limited by floor in the commercial facility and upper ledge edge, the length of described viewing area is the twice of its height at least, the height of described viewing area is 12 inches or still less, at least a portion of the lower limb of described viewing area apart from the distance on floor in 3 inches; And
In described viewing area, show arbitrary content, at least a in described content comprises static, dynamic or the alphanumeric data that rolls and the graph image.
30. method as claimed in claim 29 is characterized in that, described content relates to goods or the product that leaves on the commercial facility shelf, comprises at least a in ad content, promotional content, product description and the pricing information.
31. method as claimed in claim 29 is characterized in that, described method also comprises: the audio devices that is associated with electronic display unit is provided.
32. method as claimed in claim 31 is characterized in that, described method also comprises: utilize audio devices that a narrow sounding zone is provided.
33. method as claimed in claim 32 is characterized in that, described method also comprises: the relevant content of output on described electronic display unit and described audio devices.
34. method as claimed in claim 29 is characterized in that, described method also comprises: upgrade first content with the second content that is different from first content.
35. method as claimed in claim 29 is characterized in that, described method is further comprising the steps of:
A plurality of electronic display units are set in commercial facility; And,
Come control content by the central controller that is connected with described a plurality of electronic display units.
36. method as claimed in claim 35 is characterized in that, by in LAN (Local Area Network) and the wide area network at least one central controller is connected with a plurality of electronic display units.
37. method as claimed in claim 29 is characterized in that, described method also comprises: marketing information is associated with the progress of content.
Applications Claiming Priority (3)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| US44859803P | 2003-02-20 | 2003-02-20 | |
| US60/448,598 | 2003-02-20 | ||
| US10/413,219 | 2003-04-15 |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN1774733A true CN1774733A (en) | 2006-05-17 |
Family
ID=36760961
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN 200480010143 Pending CN1774733A (en) | 2003-02-20 | 2004-02-11 | Electronic display device with adjustable incline for floor advertising/messaging |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN1774733A (en) |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102341841A (en) * | 2009-02-05 | 2012-02-01 | 约翰·马里厄斯·特里克 | Floor display |
| CN103988243A (en) * | 2011-12-14 | 2014-08-13 | 英特尔公司 | Micro digital signage hardware integration |
-
2004
- 2004-02-11 CN CN 200480010143 patent/CN1774733A/en active Pending
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102341841A (en) * | 2009-02-05 | 2012-02-01 | 约翰·马里厄斯·特里克 | Floor display |
| CN103988243A (en) * | 2011-12-14 | 2014-08-13 | 英特尔公司 | Micro digital signage hardware integration |
| US9785964B2 (en) | 2011-12-14 | 2017-10-10 | Intel Corporation | Micro digital signage hardware integration |
| US10558999B2 (en) | 2011-12-14 | 2020-02-11 | Intel Corporation | Micro digital signage hardware integration |
| US11250463B2 (en) | 2011-12-14 | 2022-02-15 | Intel Corporation | Micro digital signage hardware integration |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| US20060092150A1 (en) | Electronic display device with adjustable incline for floor advertising/messaging | |
| US20080278408A1 (en) | Floor display systems and additional display systems, and methods and computer program products for using floor display systems and additional display system | |
| CN111148554B (en) | Virtual reality presentation in real world space | |
| CN106792214B (en) | Live broadcast interaction method and system based on digital audio-visual place | |
| US7511630B2 (en) | Dynamic electronic display system with brightness control | |
| CN106792228B (en) | Live broadcast interaction method and system | |
| US20040119602A1 (en) | Floor display system with variable image orientation | |
| US20110282727A1 (en) | Content management in out-of-home advertising networks | |
| US20130311308A1 (en) | Context-aware 3d advertisement system for games | |
| US20080068356A1 (en) | Method and apparatus for delivering and displaying multimedia content to food service customers | |
| AU2003287055B2 (en) | Floor display system with variable image orientation | |
| CN103796069A (en) | System and method for providing interactive advertisement | |
| US20140306974A1 (en) | System and method for the distribution of audio and projected visual content | |
| KR101753160B1 (en) | Apparatus for internet homeshopping system | |
| US20150106200A1 (en) | Enhancing a user's experience by providing related content | |
| CN1774733A (en) | Electronic display device with adjustable incline for floor advertising/messaging | |
| CN1608375A (en) | System and method of providing services for local and global media content | |
| JP6691895B2 (en) | Network system, information processing method, and server | |
| CN105792012A (en) | Instant purchase system and method for network video commodities | |
| WO2008128245A1 (en) | Display | |
| CN202404653U (en) | Intelligent mobile phone market system | |
| US20170017985A1 (en) | Interactive commercial billiard lighting fixture with integrated wi-fi connected to content managed digital signage | |
| US20160239872A1 (en) | Characterized wireless signal mobile messaging method and system | |
| WO2001022308A2 (en) | Computer-implemented method and system for selecting one or more required items from a virtual store | |
| KR20000064021A (en) | Touch-screen advertising system and advertising machine used by communication in unmanned information terminal |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| REG | Reference to a national code |
Ref country code: HK Ref legal event code: DE Ref document number: 1091936 Country of ref document: HK |
|
| C02 | Deemed withdrawal of patent application after publication (patent law 2001) | ||
| WD01 | Invention patent application deemed withdrawn after publication |
Open date: 20060517 |
|
| REG | Reference to a national code |
Ref country code: HK Ref legal event code: WD Ref document number: 1091936 Country of ref document: HK |