CN1608375A - System and method of providing services for local and global media content - Google Patents
System and method of providing services for local and global media content Download PDFInfo
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- CN1608375A CN1608375A CN00804536.4A CN00804536A CN1608375A CN 1608375 A CN1608375 A CN 1608375A CN 00804536 A CN00804536 A CN 00804536A CN 1608375 A CN1608375 A CN 1608375A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
- H04N21/44016—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs involving splicing one content stream with another content stream, e.g. for substituting a video clip
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/234—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
- H04N21/23424—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25883—Management of end-user data being end-user demographical data, e.g. age, family status or address
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- H—ELECTRICITY
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- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N7/00—Television systems
- H04N7/16—Analogue secrecy systems; Analogue subscription systems
- H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
- H04N7/17309—Transmission or handling of upstream communications
- H04N7/17336—Handling of requests in head-ends
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Abstract
A system (10) and a method for combining broadcast media content with additional content at a local site (20) according to at least one locally determined characteristic of the audience to which the combined content is served. The format of the added content, including the layout and the type of content, is optionally variable, but is preferably adjusted according to at least one characteristic of the audience. The broadcast media and additional contents are combined by the local site, preferably according to a template, and then displayed to the audience at the local site. Preferably the template contains information concerning the type of data objects to be displayed, and their size and location on the display, as well as the timing of display and transition to their display, such that the template describes how to process and display the data. Also preferably, the added content can be specifically determined for small audiences.
Description
Technical field
The present invention relates to a kind of system, this system is according to audient's (audience) at least a feature, combination broadcasting medium and another kind of content source for the audient provides service, the invention particularly relates to particular advertisement is offered a kind of system and method for audient with the broadcasting medium.
Background technology
The broadcasting medium, for example TV and radio broadcasting, and audio stream and video data stream can serve many receivers, the latter comprises the computer that for example has display.Because this medium can utilize central server to provide service by network, so have a kind of like this possibility: media content is individualized according to the audient, aforementioned audient has at least a feature, and this feature can be determined according to position and/or time.For example, can adjust media content for following audient: the televiewer of medical clinic, the people that wait in airport, bus station or railway station, the patient of personnel of government department or hospital.Media content can also further be adjusted according to the televiewer of all ages and classes section.For example, the composite media content can provide the juvenile program for the pediatrician clinic, for the spectators of government department provide the content of comparative maturity, and provides the comprehensive program of different content for airport, bus station or railway station.This content adjustment even comprise dissimilar advertisements, thus the system that makes can produce ad margins in the amusement audience members.
But, for few like this audient change separately broadcasting media content not only irksome but also lack efficient because present this change must to broadcasting medium itself carry out.Therefore, adjust the not realization fully of ability of broadcasting medium for different audients.
A kind of trial scheme that addresses this problem is to utilize WebTV Plus service (WebTV Networks company;
Http:// webtv.com, January 16 calendar year 2001).But, WebTV only by particular device for unique user provides the content of customization, make this customization based on user interactions, rather than based on the position of display device.
Another kind of trial scheme is only for local audient provides advertisement, it be NGN.com (
Http:// www.ngn.com/home.htm, on January 16th, 2000) Ebillboard
TMEquipment.This equipment provides the advertisement relevant with the position, but the content of other type but can not be provided, and video data for example is because it only is a kind of more complicated form of billboard.
Therefore, there is a kind of very useful demand not to be met as yet: the content that needs a kind of system and method to make up the broadcasting medium and carried out adjustment according to audient's at least a characteristic, aforementioned feature for example is audient's position, audient provides the time of combined arrangement and other features of audient in the purpose of this position, for the audient, make the composite media content can change and watch, for example in order to present the advertisement of selecting for a spot of selected audient.
Summary of the invention
The present invention relates to a kind of like this system and method,, make up broadcasting media content and additional information, the content that makes up is offered these audients in order in the on-the-spot audient's features determined according at least a scene of difference.After this, term " broadcasting medium " is meant any disclosure by the passive reception of certain reception mechanism.The broadcast data that dissimilar broadcasting media content generates including, but not limited to TV and radio broadcasting, audio stream and video data stream, computer among the present invention, by the medium player, the data that provide of video tape player, DVD (digital video light an official document or note) player, tape player and light an official document or note (CD) player for example, and by any other transmission mechanism, for example internet or enterprise network, the perhaps data of any other Web broadcast.
The form of additional content comprises the layout and the type of content, is variable, but preferably according to audient's at least a feature adjustment.Broadcasting medium and additional content make up at the scene, and a solid plate is preferably deferred in this combination, presents to the audient then at the scene.Template comprises at least and presents which kind of data object, the relevant information that when presents these objects and how to present these objects.
For example, template preferably includes data object type to be presented, their size and positions on presenting, and the relevant information that presents regularly and present transition or effect, thus this template has been described and how to be handled and present data.Additional content preferably includes advertisement.Like this, can be at a small amount of audient, the patient who waits in the medical clinic for example, the passenger who waits in railway station, bus station or the airport, perhaps the shopper in the supermarket determines additional content.
According to the present invention, provide and to have broadcasted media content becomes composite media with audient's characteristics combination that additional content is determined according to the scene a kind of method, the step of this method comprises: a kind of central distribution apparatus (a) is provided, and this central distribution apparatus is equipped with a global server that at least a portion additional content is provided; (b) provide a scene of combined arrangement being presented to the audient; (c) this scene is connected to global server; (d) send at least a portion additional content from global server to this scene; (e) this scene receives at least a portion additional content according to the definite audient's feature in scene; (f) this scene receives the broadcasting media content; (g) this scene combination at least a portion additional content and broadcasting media content generate combined arrangement; (h) by display device combined arrangement is presented to the audient.
According to another kind of embodiment of the present invention, provide and to have broadcasted media content becomes composite media with audient's characteristics combination that additional content is determined according to the scene a kind of system, this system comprises: (a) central distribution apparatus comprises: (i) additional content maker, in order to stores additional content; And the global server that additional content (ii) is provided; (b) audient's feature of determining according to the scene receives additional content from global server, and receives a scene of broadcasting media content, and additional content and broadcasting medium are also made up in this scene, generate combined arrangement; (c) be connected to this scene and receive combined arrangement, and the display device of combined arrangement being presented to the audient.
According to another kind of embodiment of the present invention, provide and to have broadcasted media content becomes composite media with audient's characteristics combination that additional content is determined according to the scene a kind of method, the step of this method comprises: a kind of central distribution apparatus (a) is provided, and this central distribution apparatus is equipped with a global server that at least a portion additional content is provided; (b) provide a scene of combined arrangement being presented to the audient; (c) this scene is connected to global server; (d) construct a kind of advertising campaign, this activity comprises an advertisement, as the part of the additional content that sends from global server; (e) select at least one scene, audient's feature of determining according to the scene presents this movable advertisement; (f) advertisement is sent at least one scene; (g) this scene receives this advertisement; (h) this scene receives the broadcasting media content; (i) this scene combined advertisements and broadcasting medium generate combined arrangement; (j) by display device combined arrangement is presented to the audient.
After this, term " audient " comprises the one or more people that occur on the ad-hoc location of the inherent specific environment of special time period.
After this, term " display device " comprises that also the storage data are for the follow-up memory device that presents, and the tv display screen with at least one loud speaker, the display screen of separation or one or more loud speaker, and any other device type that presents any kind medium.
After this, term " product " comprises physical product and service (tangible and immaterial product), and thought and notion.
After this, term " network " refers to transmit the connection between any two or a plurality of computing equipment of data.
After this, term " computing equipment " includes, but are not limited to be equipped with operating system, for example DOS, Window
TM, OS/2
TMThe perhaps PC of Linux (PC); Macintosh
TM: operating system is JAVA
TMThe computer of-OS; Graphics workstation, for example Sun Microsystems
TMWith Silicon Graphics
TMComputer, and have certain version UNIX operating system, for example AIX
TMPerhaps Sun Microsystems
TMSOLARIS
TMOther computers; Perhaps any other known and available operating system, perhaps any equipment, including, but not limited to: notebook, laptop computer, the enhanced cellular phone, the computer worn of any kind, it can be connected to the network of prior appointment and have certain operating system.After this, term " Windows
TM" including, but not limited to Windows95
TM, Windows 3.x
TM, wherein " x " is an integer, for example " 1 ", Windows NT
TM, Windows98
TM, Windows CE
TM, Windows2000
TM, and any upgraded version of these operating systems of Microsoft Corp. (USA).
For the purpose of the present invention, in fact software application can write with any suitable programming language that persons skilled in the art are easy to select.The computing equipment compatibility that the programming language of selecting should move with software application.The example of suitable programming language including, but not limited to, C, C++ and Java.
In addition, the present invention can realize that perhaps comprehensive this three realizes with software, firmware or hardware.During these are realized any one, the performed functional step of this method can be described as the performed a plurality of instructions of data processor.
Description of drawings
Here only the present invention is described in conjunction with the accompanying drawings by example, wherein:
Fig. 1 is a general block diagram, has illustrated a kind of according to illustrative system of the present invention;
Fig. 2 is a flow chart, has illustrated according to exemplary methods of the present invention;
Fig. 3 A and 3B are the general block diagram of another embodiment of the present invention, in order to the combination broadcasted content to be provided on the television set of private residence.
Embodiment
The present invention relates to a kind of like this system and method, in order to audient's feature of determining according at least a scene at certain scene, combination broadcasting media content and additional content offer these audients with the content that makes up.The broadcast data that dissimilar broadcasting media content generates including, but not limited to TV and radio broadcasting, audio stream and video data stream, computer among the present invention, by the medium player, the data that provide of video tape player, DVD (digital video light an official document or note) player, tape player and light an official document or note (CD) player for example, and by any other transmission mechanism, for example internet or enterprise network, the perhaps data of any other Web broadcast.The form of additional content comprises the layout and the type of content, is variable, but preferably according to audient's at least a feature adjustment.Broadcasting medium and additional content make up at the scene, and a solid plate is preferably deferred in this combination, presents to the audient then at the scene.
Template preferably includes data object type to be presented, their size and positions on presenting, and the relevant information that presents regularly and present transition or effect, thus this template has been described and how to be handled and present data.Additional content preferably also comprises advertisement.Like this, can be at a small amount of audient, the patient who waits in the medical clinic for example, the passenger who waits in railway station, bus station or the airport, perhaps the shopper in the supermarket determines additional content.
According to the preferred embodiments of the present invention, central server can be controlled a plurality of scenes.One or more central servers can be connected to a master server.Like this, master server can be used as " the advertisement inlet " of advertisement, and advertisement can be bought by the master server that operation " advertisement inlet " presents at a plurality of scenes.Advertisement can and be preferably in anywhere and buys by master server by the internet.Advertisement can comprise dissimilar mediums, for example still image, text, video and voice data.This purchase even can be transnational presents thereby advertisement is preferably in the scene of many country variants.Also can be in particular scene according to these on-the-spot features and these on-the-spot audients' feature selecting and present advertisement.
" advertisement inlet " is not limited to system described herein, can strengthen the variational advertisement medium of collecting other type simultaneously in advertising campaign.
Advertisement is preferably bought as the part of certain activity, and this activity can be advised according to other records that carried out activity of storage by inlet to small part.System preferably comes to this user's suggestion activity according to the wish of budget analysis and institute's requesting users." advertisement inlet " international operation can and be preferably passed through in " in real time " or approaching real-time advertising campaign.
According to another preferred embodiment of the present invention, the scene preferably includes (POS) terminal of independence " point of sale ", and the beholder can buy the product of one or more live commercials by it.If these products can pass through the discount sales of POS terminal, perhaps buy incentives and sell then even more ideal according to other.The POS terminal can and preferably be equipped with the particulars that the reader of swiping the card obtains beholder's credit card.
Principle and operation according to system and method for the present invention can further be illustrated by accompanying drawing and associated description.
Referring now to accompanying drawing,, the general block diagram of Fig. 1 has illustrated that according to exemplary total system of the present invention it offers these audients according to audient's at least a characteristics combination broadcasting media content and additional content.For the purpose of explanation, below explanation concentrates on the video content of broadcasting media content, but the present invention is not limited thereto, and need understand the media content that persons skilled in the art can replace to it other type.
Central content discharge device 12 is preferably controlled by template and is determined usage policy, and supplies with necessary software, firmware or hardware tools and write these templates.Central content discharge device 12 is equipped with overall client's content maker 14 and overall content server 16.Overall situation client content maker 14 generates customization content of overall importance.
Overall situation client content is sent to overall content server 16 then, and the latter serves overall client's content.Overall situation client content server 16 can be by the computer that is connected to network 18 by arbitrary standard network, and for example PC realizes.It can be wired or wireless that the standard network of overall situation client content server 16 connects, and can be wired or wireless network as network 18.
Overall situation client content server 16 offers on-the-spot 20 by network 18 with overall client's content.The public broadcasting media content of on-the-spot 20 receptions will be broadcasted media content and overall client's content is combined, and the combined arrangement that generates is presented to the audient.The broadcast data that dissimilar broadcasting media contents generates including, but not limited to TV and radio broadcasting, audio stream and video data stream, computer, by the medium player, the data that provide of video tape player, DVD (digital video light an official document or note) player, tape player and light an official document or note (CD) player for example, and by any other transmission mechanism, the data of internet or enterprise network broadcasting for example.
Additional content is preferably according to on-the-spot 20 audients' at least a feature adjustment.For example, the ad-hoc location according to on-the-spot 20, on-the-spot audient's purpose, on-the-spot audient's composition, present the time of combined arrangement, on-the-spot environment or above every combination, can determine at least a feature to the audient.If up channel 19 can be connected to central content discharge device 12 with scene 20, to receive the information of local environment, for example the type of ambient temperature and on-the-spot in progress broadcasting media content is then even more ideal.The type of broadcasting media content can be determined according to for example on-the-spot 20 specific TV channel that receiving.Therefore, up channel 19 preferably can send on-the-spot and environment customizing messages to central content discharge device 12.
For example, on-the-spot 20 can be a supermarket.In this case, audience members is the shopper in supermarket, thereby at least a feature can be relevant with the following feature in supermarket: the purpose in supermarket, i.e. sale of foodstuffs and other groceries; Audient's composition can comprise father and mother of child or the like; The time that combined arrangement is play, it also can determine audient's composition.For example, child tends in the morning usually, rather than appears at the supermarket evening.
As another example, on-the-spot 20 can be medical clinic.In this case, audience members is doctor's patient, thereby audient's at least a feature can be the interest to health problem.In these two examples, additional content is preferably according to audient's characteristic customization, thereby the content of playing to the shopper is relevant with culinary art, and the additional content of playing to patient with keep healthy relevant.
According to the preferred embodiments of the present invention, additional content comprises advertisement.This advertisement preferably according to audient's at least a feature adjustment, makes different audients can receive different advertisements.The form of additional content can change, and it can comprise any other computer formatted data type of text, static images, animation, video data stream, audio data stream or these content types.Therefore, the form of additional content and sign preferably all are variable, and if can be according to the audient's of combined arrangement at least a feature adjustment then even more ideal.
According to a preferred embodiment of the present invention, although being preferably in on-the-spot 20, advertisement joins on-the-spot in progress content, the purchase of advertisement can be undertaken by main equipment 13 a plurality of on-the-spot 20.Main equipment 13 can be used as advertisement " advertisement inlet ", makes advertisement to buy by main equipment 13, presents at a plurality of scenes.Advertisement can comprise dissimilar mediums, for example static images, text, video and voice data and this three's combination.This purchase even can be transnational presents thereby advertisement is preferably in the scene 20 of many country variants.Also can be in particular scene 20 according to the feature selecting at these scenes 20 and present advertisement.
Advertisement is preferably bought as the part of certain activity, and this activity can be advised according to other records that carried out activity of storage to small part.Main equipment 13 makes that preferably " in real time " or approaching real-time advertising campaign can international purchase and operations.Main equipment 13 preferably comes to this user's suggestion activity according to the wish of budget analysis and institute's requesting users.
According to the present invention, on-the-spot 20 have two kinds of different embodiment.According to first embodiment, on-the-spot 20 are equipped with local content handler 22, in order to receiving overall client's content from overall client's content server 16, and receive the broadcasting media contents from broadcasted content maker 24.Local content handler 22 makes up overall client's content and broadcasting media content then, generates combined arrangement, presents to the audient then.After this, term " present " comprise visually present, audible presents or the two combination.
An example that generates a kind of method of combined arrangement is an Add-ons layer by computing platform 28 operations.The Add-ons layer preferably changes the buffer memory type of data object, for example changes the size and the position of the object that finally presents.Be preferably in special time then this data object is added a set of these objects, generate combined arrangement.The set of this object is best according to template preparation and definite.Template can and preferably receive from overall client's content server 16.
This template preferably determines the sign of each data object, and how this object presents, and preferably include size and the position of this object in finally presenting, and when this object presents.This template is preferably with certain language description, and this language is read by the syntactic analysis software module.The syntactic analysis software module is the activation primitive storehouse then, preferably JavaScript
TMFunction is prepared and is mixed these data objects.Therefore, the use of template has reduced the relevant data volume that presents that sends to on-the-spot 20 data object with overall client's content server 16 as far as possible.
Then, the mixing of data object is best by the client software module, for example allows JavaScript
TMActiveX
TMControl is managed, and the latter can manage the data object of different-format.The client software module sends the data that need present with the digital stream form then.This digital stream is preferably caught by encoder 30.Encoder 30 converts this digital stream to video format then.
Video format is received by passive display device 32 then, and by the latter combined arrangement is presented to the audient.For the ease of presenting of video format, passive display device preferably has the television indicator of at least one loud speaker.But passive display device 32 can be display screen or the one or more loud speaker that for example separates.Processing of audio data and the mode that presents can to the processing of video data described above with present similar.
Second embodiment according to of the present invention on-the-spot 20 is local content distribution device 34.Local content distribution device 34 receives overall client's content from overall client's content server 16 via network 18.Local content distribution device 34 adds the native client content that native client content maker 36 is generated then.Native client content server 38 passes through local area network (LAN) 40 with this native client content with overall client's content, and for example LAN (local area network (LAN)) offers local content handler 22.Local content handler 22 comprises above-described all characteristics.In addition, for this embodiment of the present invention, local content handler 22 adds the native client content as one or more data objects, generate a part of additional content, mixes with the broadcasting media content, generates combined arrangement.For example, the native client content can be a piece of news that sends to the specific audience member according to name.Therefore, for of the present invention second preferred the enforcement, the local fully customization content that generates is added into broadcasting media content and overall client's content, generates combined arrangement.
According to other preferred embodiments of the present invention, on-the-spot 20 can be equipped with point of sale (POS) terminal 42, and the beholder among the audient can buy one or more products of on-the-spot 20 advertisements by it.These products preferably can pass through 42 discount sales of POS terminal, perhaps buy incentives according to other and sell.POS terminal 42 can and preferably be equipped with the particulars that the reader of swiping the card obtains beholder's credit card.
Fig. 2 is the flow chart according to exemplary methods of the present invention, and this method presents the content of combination then in order to combination common broadcast media content and additional content.Although this method is described at video data, be to be understood that this method also can be applied to voice data.
In step 1, obtain overall customization content as additional content, be stored in the integrated data store of central distribution apparatus.Overall situation customization content is preferably according to on-the-spot audient's at least a feature adjustment, this feature preferably includes but is not limited to, Demographics, presentative time, audient's position feature (for example medical clinic, supermarket or the like), on-the-spot environmental characteristic, temperature for example, the audient is this on-the-spot purpose (for example do shopping, receive treatment etc.).In step 2, present the combination additional content, the template of for example overall customization content and broadcasting media content preferably also is stored in the central distribution apparatus.Preferably store a plurality of such templates in the central distribution apparatus, even more ideal if these templates can be stored in overall client's content maker.
In step 3, on-the-spot local content distribution device or local content handler are connected to global server.This connection can be carried out in predetermined the connection constantly although should connect also according to command execution, and perhaps it is exactly permanent a connection.
In case set up connection, overall content server is transmitted to local content distribution device with suitable overall customization content in the step 4, perhaps is transmitted to local content handler.The step that receives overall customization content preferably includes and receives additional content that presents combination and the step of broadcasting the medium template.If each is on-the-spot can to receive the particular combinations of customization content and template then even more ideal, preferably so local content is carried out customization at the scene.For example, can there be different identification numbers or other identifier in each scene, makes the native client content to carry out customization according to this identifier.
In the step 5, the local content server of local content distribution device can and preferably provide local customization content to local content handler.Local content is preferably according to audient's at least a feature adjustment, this feature preferably includes but is not limited to, Demographics, presentative time, audient's position feature (for example medical clinic, supermarket or the like), on-the-spot environmental characteristic, temperature for example, the audient is this on-the-spot purpose (for example shopping then can send audio frequency or visible message to all shoppers, receives treatment etc.).
In step 6, the content-related information that local content handler and/or local content distribution device send and received in the past is to global server.Determine institute's information requested according to template.For example, this information can comprise the statistics of the data object that presents, perhaps relevant some factor, and the type of temperature and the on-the-spot broadcasting media content that receives for example, these can easily record at the scene.
In step 7, system preferably carries out synchronization mechanism and comes computer in the synchro system, including, but not limited to overall content server, local content server and the computing platform that is associated with local content handler.
In step 8, native processor receives and handles previously described broadcasting media content, thereby generates the data of appropriate format, with overall customization content combination.
In step 9, local content handler preferably makes up overall customization content and broadcasting media content at least according to template.In addition, if local content handler with native client content and overall customization content and the combination of broadcasting media content then even more ideal.Then, in the step 10, local content handler presents the content of combination preferably according to the specified hard and fast rule of template on display device.In step 11, local content handler at the request in the described template of step 6, is collected the statistics of request according to the front, and other information requested.
Fig. 3 A and 3B are the general block diagram of another embodiment of the present invention, and this embodiment is in order to provide the broadcasted content of combination in the television set of private residence.In this embodiment, television set is connected to the television broadcasting medium by receiver components, for example cable or satellite link.Television set is by receiver components while receiving broadcast content and client's content, and receiver components then is assembled into individual signals with content, is presented by television set.
Same as in figure 1, the system 44 shown in Fig. 3 A and the 3B all is equipped with by central equipment 12 and main equipment 13.The details of central equipment 12 and main equipment 13 does not illustrate.System 44 also has a scene 46, and it comprises display device 48, for example television set, and receiver components 50.Receiver components 50, central equipment 12 and main equipment 13 all are connected to network 52, and the latter can be cable or satellite link.
The class of operation of central equipment 12 and main equipment 13 is similar to previously described realization in the system 44.Receiver components 50 receives local content and overall broadcasted content simultaneously by network 52.Local content is preferably according to the beholder's of specific display device 48 feature adjustment.For example, in private residence, first television set is usually located at accommodation space, and all kinsfolks can both watch like this; Second television set should be placed on child's room, has only child just to see; The 3rd television set can be placed on father and mother's room, has only father and mother just to see.Therefore, the position of each display device 48 can be used for the type of definite local content that should present.
The mechanism that receiver components 50 receives local content can be accomplished in several ways.Realize that according to first shown in Fig. 3 A receiver components 50 is connected to second communication channel 54 to receive local content.Second communication channel 54 for example can be the telephone wire of PSTN (public switched telephone network), perhaps wireless cell phone.Second communication channel 54 can also be for example LAN (local area network (LAN)) or WAN (wide area network).
According to second shown in Fig. 3 B and more preferably realization, receiver components 50 only is connected to network 52.But receiver components 50 or comprise the receiver 56 of two separation as shown in the figure, in order to from two unlike signals of network 52 actual reception, perhaps only comprises a receiver 56.For a kind of realization in back, local content can send in the different piece of signal, for example in the part transmission that is used to send figure message TV signal.In this case, single receiver 56 preferably includes a demodulator (not shown), is used to separate two kinds of dissimilar signals of local content and overall content.Local content can not have the predetermined instant of operation to download at display device 48 yet, for example in the late night to morning.
For any realization among Fig. 3 A and the 3B, receiver components 50 can receive only the special local content that is exclusively used in this specific display device 48.Receiver components 50 can and preferably can receive the local content that is broadcast to a plurality of receiver components 50.Receiver components 50 comprises instruction to determine presenting those local contents according to keyword then.For example, receiver components 50 can be stored local content on hard disk or other storage medium (not shown), analyzes local content then and is fit to this particular scene 46 to determine which content.The advantage of broadcasting local content is to be easy to this content is sent to a plurality of receiver components 50.
In addition, for the realization of Fig. 3 A and 3B, the beholder of display device 48 can receive awards because of receiving local content, reduces the expense that it watches that broadcasting is required, even can reward display device 48 free or that give a discount.The front also can be realized by system 44 at " advertisement inlet " embodiment that Fig. 1 describes, thereby can be bought advertisement at a plurality of different scenes.
Though described the present invention at a limited number of embodiment, be to be understood that and carry out many variations, improvement and other application to the present invention.
Claims (39)
1. will broadcast media content becomes combined arrangement with audient's characteristics combination that additional content is determined according to the scene a kind of method, the step of this method comprises:
(a) provide a kind of central distribution apparatus, this central distribution apparatus is equipped with a global server that at least a portion additional content is provided;
(b) provide a scene of combined arrangement being presented to the audient;
(c) described scene is connected to described global server;
(d) send described at least a portion additional content from described global server to described scene;
(e) described scene receives described at least a portion additional content according to the definite audient's feature in scene;
(f) this scene receives the broadcasting media content;
(g) described on-the-spot described at least a portion additional content of combination and broadcasting media content generate combined arrangement; And
(h) by display device combined arrangement is presented to the audient.
2. according to the process of claim 1 wherein that the step that described scene is connected to described global server carries out according to certain agreement, this agreement is from instant connection, forever connects and only select in being connected the group of being formed of special time.
3. according to the method for claim 2, wherein said scene comprises local content handler, in order to receive broadcasting media content and described at least a portion additional content, and combination broadcasting media content and described at least a portion additional content, generate combined arrangement, on described display device, present combined arrangement.
4. according to the method for claim 2, wherein said scene comprises:
(i) local content server is in order to provide the native client content;
(ii) local content handler, in order to receive broadcasting media content, described native client content and described at least a portion additional content, make up this broadcasting media content, described native client content and described at least a portion additional content, generate combined arrangement, on described display device, present combined arrangement.
5. according to the process of claim 1 wherein that at least one local audient's feature of determining selects from such group, this group comprises Demographics, the time that presents combined arrangement, audient's position feature, the environmental characteristic of described position, the audient is in the purpose of described position.
6. according to the process of claim 1 wherein that the step of described on-the-spot described at least a portion additional content of combination and broadcasting media content is further comprising the steps of: receive the described at least a portion additional content of decision how with the template of broadcasting media content combination.
7. according to the method for claim 6, wherein said template comprises the selection of broadcasting media content and the selection of described at least a portion additional content, makes up to generate additional content.
8. according to the method for claim 7, wherein said template has determined the presentative time of the described selection of the described selection of broadcasting media content and described at least a portion additional content.
9. method according to Claim 8, wherein said template comprise the layout that presents combined arrangement and transmission/watch text, in order to the frequence of exposure of control combination content, and the suitable mixing of broadcasting media content and described at least a portion additional content.
10. according to the method for claim 9, wherein said template comprises from the request of at least a type information of described on-the-spot request.
11. according to the method for claim 10, wherein said at least a type information comprises at least a statistics, described at least a statistics is collected according to described template in described local content scene.
12. according to the method for claim 10, wherein said local content is on-the-spot to send described at least a statistics to described central distribution apparatus.
13. according to the process of claim 1 wherein that described central distribution apparatus and the described on-the-spot synchronization mechanism of carrying out are with synchronous described global server and described scene.
14. according to the process of claim 1 wherein that described display device is a video representing device.
15. according to the process of claim 1 wherein that described display device is the audio frequency display device.
16. according to the process of claim 1 wherein that described display device is a memory device.
17. according to the process of claim 1 wherein that step (d) is further comprising the steps of:
(i) construct a kind of advertising campaign, described activity comprises an advertisement, as the described additional content part that sends from described global server;
(ii) select at least one scene to present the described advertisement of described activity;
(iii) described advertisement is sent to described at least one scene.
18. according to the method for claim 17, wherein said advertising campaign is constructed in main equipment, described main equipment is connected to described global server by the internet.
19. according to the process of claim 1 wherein that described scene is positioned at private residence, be television broadcasting thereby broadcast media content, additional content is advertisement.
20. according to the method for claim 19, the user of wherein said private residence obtains the discounting rate of described television broadcasting at least.
21. according to the method for claim 19, the wherein said on-the-spot advertisement of mailing to a plurality of scenes that receives, but according to local at least one advertisement of audient's feature selecting of determining in the step (e).
22. will broadcast media content becomes composite media with audient's characteristics combination that additional content is determined according to the scene a kind of system, this system comprises:
(a) central distribution apparatus comprises:
(i) additional content maker is in order to generate additional content; And
The global server of additional content (ii) is provided;
(b) audient's feature of determining according to the scene receives additional content from described global server, and receives a scene of broadcasting media content, and this scene combination broadcasting media content and additional content generate combined arrangement; And
(c) be connected to described on-the-spot reception combined arrangement, and the display device of combined arrangement being presented to the audient.
23. according to the system of claim 22, wherein said display device is a video representing device.
24. according to the system of claim 22, wherein said display device is the audio frequency display device.
25. according to the system of claim 22, wherein said display device is a memory device.
26. according to the system of claim 22, wherein said central distribution apparatus also comprises: the template that (iii) determines the layout of additional content in the combined arrangement and broadcasting media content at least.
27. according to the system of claim 26, wherein said template has also determined additional content that makes up in the combined arrangement and the suitable mixing of broadcasting media content.
28. according to the system of claim 26, wherein said template has also determined the frequence of exposure of additional content and broadcasted content in the combined arrangement.
29. the system according to claim 26 also comprises:
(d) up channel that sends to described central distribution apparatus from described scene;
Wherein said template has determined from described scene to the information of described central distribution apparatus transmission.
30. according to the system of claim 23, wherein said scene also comprises:
(i) local content server is in order to provide the native client content;
(ii) local content handler, in order to receive broadcasting media content, described native client content and at least a portion additional content, make up this broadcasting media content, described native client content and described at least a portion additional content, generate combined arrangement, on described display device, present combined arrangement.
31. according to the system of claim 23, wherein additional content comprises product advertising, this system also comprises:
(d) point of sale (POS) terminal is used for buying at least a product of described advertisement advertisement, and the user of described POS terminal from the audient obtains the payment details of buying described at least a product.
32. according to the system of claim 23, wherein additional content comprises advertisement, described advertisement can be bought by described central distribution apparatus at a plurality of scenes.
33. the system according to claim 23 also comprises
(d) first network, wherein said scene is connected to described central distribution apparatus by described first network;
Wherein said scene also comprises receiver components, is used for receiving broadcasting media content and additional content, and the broadcasting media content is television broadcasting, and described receiver components is connected to described first network.
34. the system according to claim 33 also comprises
(e) second network, wherein said receiver components are also connected to described second network, and additional content sends by described second network.
35. according to the system of claim 33, wherein said receiver components also comprises two receivers, in order to pass through described first network receiving television broadcasting and the additional content.
36. system according to claim 33, wherein said receiver components also comprises single receiver, in order to pass through described first network receiving television broadcasting and the additional content, make the signal that sends by described single receiver be divided into a plurality of parts, first is used for receiving television broadcasting, and second portion receives additional content.
37. according to the system of claim 36, wherein said a plurality of parts send to described single receiver at different time.
38. will broadcast media content becomes combined arrangement with audient's characteristics combination that additional content is determined according to the scene a kind of method, the step of this method comprises:
(a) provide a kind of central distribution apparatus, this central distribution apparatus is equipped with a global server that at least a portion additional content is provided;
(b) provide a scene of combined arrangement being presented to the audient;
(c) described scene is connected to described global server;
(d) construct a kind of advertising campaign, described activity comprises an advertisement, as the described additional content part that sends from described global server;
(e) select at least one scene, present the described advertisement of described activity according to the definite audient's feature in scene;
(f) described advertisement is sent to described at least one scene;
(g) the described on-the-spot described advertisement that receives;
(h) this scene receives the broadcasting media content;
(i) described on-the-spot described advertisement of combination and broadcasting medium generate combined arrangement;
(j) by display device combined arrangement is presented to the audient.
39. according to the method for claim 38, wherein said advertising campaign is constructed in main equipment, described main equipment is connected to described global server by the internet.
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| US26003699A | 1999-03-02 | 1999-03-02 | |
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| CN101431647B (en) * | 2007-10-08 | 2013-07-31 | 美国索尼电脑娱乐公司 | Method and system for scalable content for reproduction with variable duration |
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| US20020002039A1 (en) | 1998-06-12 | 2002-01-03 | Safi Qureshey | Network-enabled audio device |
| DE10048830A1 (en) * | 2000-09-29 | 2002-04-25 | Trend Network Ag | Method for supplying real-time information to public transport vehicles, especially trains and trams, so that passengers can view the latest information on onboard travel displays |
| AU2000277665A1 (en) * | 2000-10-13 | 2002-04-22 | Eye 2 Buy Technology Company | System for communicating information to viewers of a video presentation |
| WO2002045430A2 (en) * | 2000-11-28 | 2002-06-06 | Seachange International, Inc. | Content/service handling and delivery |
| KR101023699B1 (en) * | 2002-12-05 | 2011-03-25 | 엘지전자 주식회사 | Method for controling a playback in interactive optical disc player |
| US7071895B2 (en) | 2002-08-22 | 2006-07-04 | Novus Communication Technologies, Inc. | Pseudo bit-depth system for dynamic billboards |
| EP1677184A1 (en) * | 2003-07-22 | 2006-07-05 | Softbank Corp. | Content presentation device, management server, content presentation system, and content presentation method |
| US8028323B2 (en) | 2004-05-05 | 2011-09-27 | Dryden Enterprises, Llc | Method and system for employing a first device to direct a networked audio device to obtain a media item |
| US8028038B2 (en) | 2004-05-05 | 2011-09-27 | Dryden Enterprises, Llc | Obtaining a playlist based on user profile matching |
| US20100153218A1 (en) | 2008-12-17 | 2010-06-17 | Wilson David E | System and method for scheduling and distributing advertising content to a network of digital displays |
| US9680891B2 (en) | 2014-04-18 | 2017-06-13 | You42 Radio, Inc. | System, method and network device for streaming data from a network |
| US9348905B2 (en) | 2014-04-18 | 2016-05-24 | You42 Radio, Inc. | System, method and network device for streaming data from a network |
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| EP0920207B2 (en) * | 1992-12-09 | 2006-09-27 | Sedna Patent Services, LLC | Interactive terminal for television delivery system |
| US5761601A (en) * | 1993-08-09 | 1998-06-02 | Nemirofsky; Frank R. | Video distribution of advertisements to businesses |
| US5515098A (en) * | 1994-09-08 | 1996-05-07 | Carles; John B. | System and method for selectively distributing commercial messages over a communications network |
| US5758257A (en) * | 1994-11-29 | 1998-05-26 | Herz; Frederick | System and method for scheduling broadcast of and access to video programs and other data using customer profiles |
| DE69715040T2 (en) * | 1996-12-20 | 2003-05-08 | Princeton Video Image, Inc. | ADAPTER FOR TARGETED ELECTRONIC INSERTION OF CHARACTERS IN VIDEO SIGNALS |
| US6075551A (en) * | 1997-07-08 | 2000-06-13 | United Video Properties, Inc. | Video promotion system with flexible local insertion capabilities |
| US6029045A (en) * | 1997-12-09 | 2000-02-22 | Cogent Technology, Inc. | System and method for inserting local content into programming content |
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- 2000-02-18 AU AU33694/00A patent/AU3369400A/en not_active Abandoned
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| CN101431647B (en) * | 2007-10-08 | 2013-07-31 | 美国索尼电脑娱乐公司 | Method and system for scalable content for reproduction with variable duration |
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