CN1723525A - Method and system for providing filtered and/or masked advertisements over the Internet - Google Patents
Method and system for providing filtered and/or masked advertisements over the Internet Download PDFInfo
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- CN1723525A CN1723525A CN 03821685 CN03821685A CN1723525A CN 1723525 A CN1723525 A CN 1723525A CN 03821685 CN03821685 CN 03821685 CN 03821685 A CN03821685 A CN 03821685A CN 1723525 A CN1723525 A CN 1723525A
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Abstract
Methods and systems that allow an Internet distribution partner of an advertisement listings provider to receive filtered and masked listings for display on the website of the Internet distribution partner. The Internet distribution partner defines filters to be applied to ranked advertising listings provided by an advertising listing provider. The advertisement listings provider system applies the filter to the listings in its database and identify matches and/or excludes matches depending on the characteristic specified. The advertisement listings provider may then send the Internet distribution partner advertisement listings based on the application of one or more filter selected by the distribution partner. Thus, the advertisement listings provider and the Internet distribution partner are able to generate additional revenue without risking the Internet distribution partner's valuable relationships with its exclusive advertisers and without jeopardizing the internet advertising distribution partner's relationships with its end users.
Description
Technical field
The present invention relates to by the system filtration of the distribution partner on the Internet (distributionpartners) and the system and method for shielding advertisement.
Background technology
Many content-based internet sites all have exclusive advertisement arrangement with specific advertiser, so the competitor's of this particular advertisers advertisement just can not be issued or show to this internet site.This particular advertisers is paid extra-pay for this exclusive right to internet site usually.Content-based internet site keeps this long-term advertiser relation usually with to their valuable clients.Yet internet site brings benefits from releasing advertisements usually, and wishes by other nonexclusive advertisements are placed on its website, to produce income as much as possible usually.
By the Internet, a kind of method that the website needn't produce ad revenue by the advertisement foundation structure that develops oneself is to receive advertisement listings from inventory (listings) provider, such as the provider of the foundation structure of possessing placement and advertisement inventory.Owing to may destroy its exclusive arrangement from the advertisement of inventory provider reception, so this arrangement will bring problem to content-based internet site.
This problem can make inventory provider can not sell its business to some internet sites, also makes internet site can not utilize the inventory server to produce income for its website simultaneously.There is these and other defective in current system and method.
Summary of the invention
Each embodiment of the present invention relates to the inventory the Internet distribution partner receiving filtration and/or shielding that allows advertisement listings provider, with the method and system that shows on the website of the Internet distribution partner.This system and method allows the Internet distribution partner to define its characteristic in the advertisement listings of one or more filters receptions.This characteristic can be specified the feature of the feature of its desired advertisement, the advertisement that will get rid of or their various combinations.In case defined the characteristic of advertisement listings, system of advertisement listings provider is applied to those characteristics in the inventory in its database, and depends on specified characteristic identification and matching inventory and/or get rid of match list.So the application of one or more filters that advertisement listings provider can select based on distribution partner sends advertisement listings to the Internet distribution partner.Therefore, advertisement listings provider and the Internet distribution partner can produce extra income, and the valuable relation that does not jeopardize the Internet distribution partner advertiser exclusive, and the relation that does not jeopardize Internet advertising distribution partner and its end user with it.
Equally, each distribution partner can be specified several filters and can be based on constantly, change the used filter of advertisement listings affiliate independently, the efficient of different filters, any other key element that provides the source web page of inventory and its to select are provided.And in current system, distribution partner is by HTTP " GET " command request inventory.Pass through one embodiment of the present of invention, parameter with the GET order (for example provides the filter cognizance code, an alphanumeric code), its size of request is produced minimum the interpolation, and require minimum reprogramming to ask to use this filter to the website of distribution partner.
This system has many advantages.Especially, concerning towards all advertisers and its advertiser the advertisement listings provider that constantly changes, in fact can not artificially monitor the advertisement of output to distribution partner, to guarantee without prejudice to any exclusive arrangement.Permission advertisement listings provider of system of the present invention does not consider this violation is got rid of in the change of the advertisement in its database.
Except running counter to exclusive arrangement, for why the distribution partner website may wish to get rid of or also there are many other reasons in some advertisement of including only the fast-changing database that comes from advertisement listings.Perhaps, the network operator of a website thinks that some advertisement invades his reader easily, and therefore creating filter has aggressive advertisement to get rid of by " keyword ".Perhaps, the network operator of another website thinks that the reader only can be interested in the advertisement relevant with certain specific topics (topic), therefore correspondingly creates filter.Also can select various combinations, comprise the advertisement of keyword A and ask all to comprise the advertisement of keyword B such as getting rid of all.
The filter of creating can be based on keyword, based on URL, based on other known tolerance topic or any about the advertisement in the source database, from this source database, produce the advertisement that comes from system of advertisement listings provider.
Except filter, a plurality of shieldings of definable of advertisement listings provider shield the advertisement of predetermine class.Internet advertising distribution partner therefore specify masks, filter or their combination guarantees that ad content that it receives meets its purpose most.According to an embodiment, whether shielding can and can specify each advertisement listings that writes down in the advertising database that is provided by advertisement listings provider to drop in those predetermine class one based on theme (subject).For example, can specify 5 different shieldings-bad habit advertisement shielding, adult/property advertisement shielding, gambling advertisement shielding, non-FDA advertisement for pharmaceuticals shielding and spirit (psychic) advertisement shielding.By specifying values one or more in those masking values, the advertisement distribution partner can point out that they do not wish to receive respectively the relevant advertisement of any and any kind bad habit (for example, smoke, drink, gambling, sexual transaction etc.), adult or advertisement, gambling, the non-FDA medicine relevant with property or relate to the advertisement of spirit.
The reading following detailed description will be understood that other advantage of various embodiment of the present invention.
Description of drawings
Fig. 1 is the system schematic that the advertisement listings of filtration is provided at least one Internet advertising distribution partner in the embodiments of the invention.
Fig. 2 is the database example that comprises according to an embodiment of the invention by a plurality of advertising filters of Internet advertising distribution partner definition.
Fig. 3 be according to an embodiment of the invention the Internet distribution partner from the process flow diagram of the advertisement listings of advertisement listings provider receiving filtration.
Fig. 4 A does not use the example that passes to the output advertisement listings of the Internet distribution partner under the situation of any filter; Fig. 4 B uses the example that passes to the output advertisement listings of same Internet advertising distribution partner under the situation of filter 1.
Fig. 5 is the request that responds according to an embodiment of the invention from advertisement listings provider, offers the example of the inventory of advertisement distribution partner.
Embodiment
Various embodiment based on the advertisement distribution system of filter will be described below.Fig. 1 is with the overview of descriptive system 10.
Fig. 1 is the system schematic that the advertisement listings 100 of filtering can be offered at least one the Internet distribution partner 105 in the embodiments of the invention.In this embodiment, at least one advertising provider 110 submits to advertisement listings provider 120 with his advertisement listings.Can submit to advertisement listings 115 to give advertisement listings provider 120 though be appreciated that any amount of advertising provider 110, only show two advertising providers 110 at present embodiment.And single advertising provider 110 can submit to more than a advertisement listings 115 to give advertisement listings provider 120.Advertisement listings 115 can comprise all or part of of following information field, some of them are provided by the advertising provider, some (are for example preserved by the advertising provider, advertisement ID number): the commodity of advertising provider's title, ad title, institute's advertisement or professional explanation, the URL that will show in inventory, where the end user will be directed clicking advertisement, contact details, addresses of items of mail, charge information, pricing information and advertisement identification number.
In an embodiment of the present invention, advertisement listings provider 120 can arrange the advertisement listings (such as by keyword, theme or others) submitted to and the inventory of arranging is stored in database server 125.The ordering of distributing to advertisement listings 115 depends on " (click-through) finished in click " quotation that advertising provider 100 offers advertisement listings provider 120.For example, perhaps this price is the price of a price of every click (price-per-clickthrough) of uniform price (flat rate) of placing or the final Internet user 135 common references that each selects advertisement.Equally, this ordering may be based on August 27th, 2002 application, be entitled as disclosed based revenue model in the common pending application number 60/406,064 of " method and system that advertisement listings difference is provided by the distributed input channel of the Internet ", its full content is hereby incorporated by.Advertisement listings 115 can comprise hyperlink, makes when final Internet user 135 selects this advertisement, is redirected to the predetermined website of definition in advertisement listings 115.
But Internet advertising distribution partner 105 maintaining webs.Final Internet user 135 can pass through that website of http connected reference.The advertisement listings that Internet advertising distribution partner 105 can be reached an agreement its pre-determined advertisement inventory is placed on the website of this entity and does not place other predetermined competitor with certain entity.For example, such as CNN (
Www.cnn.com)
Internet advertising distribution partner 105Can reach an agreement with Barnes and Noble, the advertisement listings of Barnes and Noble is placed on its website.This agreement also can require CNN any advertisement of Amazon.com not to be put on its website.Therefore, under the situation of any advertisement that does not receive Amazon.com, perhaps CNN wishes to receive additional advertisement listings 110 increases its income.
According to embodiments of the invention, CNN, Internet advertising distribution partner 105 can send the listings request 130 of filtering to advertisement listings provider.Filtered listings request 130 is indicated application memory some predefined filter at database server 125 such as by using the filter identifier.Equally, be to be understood that filter can be stored in another place, or just do not have the stored filter device at all, but when producing filter listings request 130, define.In the example of back, filter can be discerned in the advertisement listings 115 that Internet advertising distribution partner 105 wishes to receive and comprise or the characteristic from wherein getting rid of.
After receiving the listings request 130 of filtration, advertisement listings provider 120 can send listings request 140 to database server 125.In one embodiment of the invention, the listings request of filtration can be the single http GET order of request inventory and the filter of asking to use.Database server 125 will return possible inventory 145.These inventories 145 can sort or not sort.So the filter of advertisement listings provider 120 application request, and the inventory 100 that filters sent to Internet advertising distribution partner 105.Internet advertising distribution partner 105 then dynamically in the future the information of inherent filtration inventory 100 comprise that into it sends in final Internet user's 135 the web site contents.
Owing to dynamically change content, the sequential scheduling of inventory, but distributed advertisement affiliate 105 is usually to the inventory 100 of listings request 130 to comprise filtration of each request transmission filtering of webpage.Should be appreciated that but inventory that advertisement sends out distribution partner 105 cache filters is to reduce the quantity to the request of advertisement listings provider 120.Can be according to minute, hour etc. or use buffer as required.
Internet advertising distribution partner 105 can comprise that structure, software and the network of website and the sort of function of any realization are connected.Final Internet user 135 can connect with the Internet compatible apparatus.Equally, advertising provider 110 can be connected to advertisement listings provider 120 with any the Internet compatible apparatus.Database server 125 can comprise any addressable data-storage system, and and uses together such as the server system based on the Internet of advertisement listings provider 120.Can make the change known to the person of ordinary skill in the field to system shown in Figure 1, realize, perhaps make and think that appropriate safety connects or non-safety connects such as some networks are connected by network rather than the Internet.As described above, advertisement and filter can be kept in the database server 125.
Final Internet user 135 can watch filtered listings 100 on the website of Internet advertising distribution partner 105.In this specific embodiments, two Internet advertising distribution partner 105 have been showed.Yet, be to be understood that and the Internet advertising distribution partner 105 of any amount can be introduced the present invention.In addition, this embodiment has showed two final Internet users 135.Yet the final Internet user 135 who should be appreciated that any amount can receive the filtered listings that comes from each Internet advertising distribution partner 105.
Fig. 2 is that the Internet advertising distribution partner is defined and be stored in the example of the multiple advertising filter of database.Perhaps, Internet advertising distribution partner 105 expects that increasing advertisement listings by the website at them increases income.In a preferred embodiment, Internet advertising distribution partner 105 can enter advertiser's website and obtain pecuniary compensation because of the website click from them each time.Yet Internet advertising distribution partner 105 can have exclusive arrangement with the bookman, Barnes and Noble for example, and this will get rid of Internet advertising distribution partner 105 and do advertisement in the website for any other bookman.Therefore, in one embodiment of the invention, perhaps the Internet distribution partner 105 wishes to receive only in URL the inventory that does not comprise " Amazon.com ".
As shown in Figure 2, filter database example can comprise one or more in the following field: filter number 200, Internet advertising distribution partner 205, filter type 210, ack/nack 215, filter characteristic 220, filter creator 225.Filter number 200 can be used as storage and recognition mechanism.Each filter can have unique filter number 200.Internet advertising distribution partner 205 can be represented website or the advertiser who transmits filtered listings.Filter type 210 can be discerned the advertisement listings part that will use filter.The filter application example comprises URL, the title of advertisement or the content node of particular topic that advertisement text, shown URL, advertisement listings will guide the Internet end user to arrive.Above-mentioned ack/nack 215 fields stored filter device respectively comprise or get rid of this filter characteristic 220.The special text that available filter characteristic 220 field store will be got rid of.And filter creator field 225 can be discerned the source of filter.Filter creator 225 can maybe cannot be the entity identical with Internet advertising distribution partner 205.This database can comprise that also other fields are with the storage information relevant with the placing advertisement inventory.
For example, No. 1 filter can be used to filter the advertisement listings that offers cnn.com.In this example, CNN can have with Barnes and Noble and not allow it to place the contract of the advertisement of Amazon.com.Therefore, filter 1 has the filtration types 210 of URL and negative ack/nack to be provided with 215.This shows and the advertisement listings that has the filtering feature 220 of " Amazon.com " among the URL can be got rid of from the filtering advertisements inventory that is sent to cnn.com.The filter creator 225 of No. 1 filter is Barnes and Noble.This shows that Barnes and Noble is the source of getting rid of.Sometimes, Internet advertising distribution partner itself is exactly the source of filter.For example, available No. 2 filters are asked from the advertisement of abc.com and are got rid of the advertisement that has NBC among the URL, because NBC is the competitor of Internet advertising distribution partner self.
Perhaps also has other motivation in the internet sites filtered listings.For example, the Internet advertising distribution partner, such as
Www.disney.comPerhaps wish therefore the close friend of family is also wished to filter out any inventory that has speech " property " in any inventory text.Therefore, shown in No. 6 filters, Internet advertising distribution partner disney.com can submit the request of filtered listings to advertisement listings provider to, and this request has the negative filtration types 210 of text, the filtering feature of " property " and the filter creator 225 of Internet advertising distribution partner self.Except filter, perhaps also expectation provides shielding, with the advertisement of common eliminating by some pre-defined classification of advertisement listings provider and/or the definition of advertisement distribution partner.In such embodiments, number discern a series of shieldings with shielding.So, for example, can provide shielding to get rid of bad habit advertisement, the advertisement of adult/property, gambling advertisement, non-FDA advertisement for pharmaceuticals and spiritual advertisement.In such embodiments, specifying the value of bad habit advertisement shielding is 1, and the value of specifying the advertisement of adult/property to shield is 2, and specifying the value of gambling advertisement shielding is 3, and specifying the value of non-FDA advertisement for pharmaceuticals shielding is 4, and the value of specifying spiritual advertisement to shield is 5.Equally, perhaps expectation bit that some is provided is in order to can being 0 or 1 to select the advertisement shielding based on this bit value.Therefore, if 5 kinds of different shieldings are arranged, provide the code of 5 bits so, each bit specifies whether used a kind of special shielding.So, in this embodiment, can be with bad habit advertisement shielding allocation bit 1, property advertisement shielding allocation bit 2, gambling advertisement shielding allocation bit 3, non-FDA advertisement for pharmaceuticals shielding allocation bit 4, and with psychic ad mask assigned bit 5.Therefore, for example, if advertiser wishes to mask bad habit advertisement and spiritual advertisement, it will provide 10001 bit mask value.
The example of affirmative filter is shown in No. 3 filters of Fig. 2.In this example, Internet advertising distribution partner 205, WebMD can ask to comprise the advertisement listings of speech " health " in the text of advertisement listings.This filter may be desired, makes the reader of Internet advertising distribution partner 205 receive the information relevant with their interest.
Be to be understood that the Internet advertising distribution partner can be at the filter of the many uniquenesses of database storage expectation.And the Internet advertising distribution partner can point out which filter each filtering advertisements request will use.And the received actual advertisement inventory of Internet advertising distribution partner is to be determined by the particular filter listings request of being submitted to.Therefore, the biography of being got rid of by the application filter can pass to other the Internet distribution partner to the special advertisement listings of an Internet advertising distribution partner.
Be to be understood that also the advertisement in the database server 125 can be based on keyword relevant with advertisement or subject classification.For example, the advertiser can bid according to keyword or theme, so advertisement listings provider is based on the bid advertisement to given keyword or theme.The advertisement distribution partner is used then with the keyword of ad classification or theme request advertisement.Then can be with filter application in the inventory of arranging.In above-mentioned CNN example, CNN can be its " motion " homepage and ask advertisement listings from the advertisement listings relevant with keyword " motion " of advertisement listings provider storage.CNN can specify a filter to get rid of the advertisement that ESPN does by getting rid of all arrangement inventories that comprise keyword " ESPN " in its text then.
Equally, in the Sprinks System that assignee of the present invention moved, the advertising provider can bid according to theme according to the system based on node of classification.Distribution partner can be from the inventory of the theme request of this system ordering, but any advertisement of the URL that comes from the competitor is got rid of in request.Other combinations of classification-request within the scope of the invention and filter all are possible.
Though can use various methods within the scope of the invention, Fig. 3 has just described a kind of like this method of using the filter of getting rid of the result.Fig. 3 is the process flow diagram of the Internet distribution partner according to an embodiment of the invention from the advertisement listings of advertisement listings provider receiving filtration.In the step 300 of this process, the Internet advertising distribution partner can be from advertisement listings provider request inventory.In the step 305 of this process, the Internet advertising distribution partner can be to the one or more filters of the listings request that will provide.In one embodiment of the invention, can produce the lists of documents of arranging at its database then in step 310 advertisement listings provider.Zone in more selected then filter field of step 315 advertisement listings provider and database, and in step 320 identification and matching.Advertisement listings provider deletes the match list of identification in step 325 from rank file rather than from database, and the ranked file of filtration is provided to the advertisement distribution partner.Inventory provider can be the filter advertising provider that notify its inventory be excluded of step 330 by request.To hinder the advertising provider and pay a large sum of money more and increase their ordering owing to carry out this step, so this step is optional in the middle of this process.Yet, carry out this step can notify the advertising provider why their advertisement will be not they wish to see that the website of their inventory shows at some, rather than allow the above-mentioned omission of advertising provider oneself discovery.In step 335, final Internet user when the internet sites of access internet advertisement distribution partner with the inventory of browse filtration.
How to show inventory in order better to understand distribution partner, Fig. 4 A and 4B have illustrated an example.Fig. 4 A has shown the graphic user interface (GUI) of the advertisement listings of not using any filter that can send the Internet advertising distribution partner to.At this GUI, Internet advertising distribution partner 405,
Www.cnn.com, showed 3 advertisement listings 415,425 and 435.In this example, the order of advertisement listings is to arrange according to the price of paying for advertisement.For example, perhaps Barnes and Noble being made number one is not place the advertisement of Amazon.com at its website because of reaching an agreement with www.cnn.com.
Www.cnn.comBe desirably in its website and be advertisement listings fill vacancy (openings) and therefore from advertisement listings provider request advertisement listings with additional its oneself advertising income.With regard to advertisement listings provider, Amazon.Com may provide every click one time 9 minutes in order to place, and Weather Channel provides every click one time 3 minutes in order to place.In the example shown in Fig. 4 A, do not use filter, so all three advertisements occur with following order: Barnes andNoble, Amazon.com and Weather Channel.If Fig. 4 A is for the Internet end user produces, it seems so
Www.cnn.comViolated the contract responsibility of it and Barnes and Noble.
Fig. 4 B is the graphic user interface of the advertisement listings that sends same the Internet distribution partner to of having used No. 1 filter of Fig. 2.This filter will be got rid of any advertisement listings that has " Amazon.Com " in URL.Therefore, Fig. 4 B advertisement of demonstrating Barnes andNoble is retained in first 410 of listed advertisement.The advertisement of Amazon.Com does not occur, and Weather Channel advertisement listings rises to second 420.The 3rd 430 present advertisement by TV Guide occupies.Therefore, by using filter No. 1,
Www.cnn.comCan under situation about not violating with the contract of Barnes and Noble, improve the potential that its produces advertising income by the advertisement listings of replenishing it.
As described above, in one embodiment, the filter that will use can be discerned with advertisement listings provider 120 association store and by the identifier that Internet advertising distribution partner 105 provides.Fig. 5 responds the example that http GET order offers the inventory of advertisement distribution partner according to one embodiment of present invention.In this example, this get request can be "
Http:// get.abont.com/xml sprinks.txt? ref=shelley﹠amp; Type=g﹠amp; Term=dog s"." get.about.com " part in this request is discerned the URL of advertisement listings provider and the place that indication sends request.In this example, " ref=shelley " identification Internet advertising distribution partner makes advertisement listings provider know that who files a request and where the result is turned back to." type=g " and " term=dogs " is identified in the classification of inventory desired in the database server.GET order indication advertisement listings provider is according to inventory is returned in the quotation of " dogs ".In this case, the result who is returned perhaps be subjected to inventory in " dogs " (term=dogs) restriction of the relevant inventory of content site (type=g).If the Internet advertising distribution partner wishes to send the listings request of filtration, its order can be " http://get.about.com/xml_sprinks.txt? ref=shelley﹠amp; Type=g﹠amp; Term=dogs﹠amp; F=0001 "." f=0001 " shows that the Internet advertising distribution partner wishes to filter rank file with predefined No. 1 filter, and this filter may be stored in the database of advertisement listings provider.Advertisement listings provider can from it database access Internet advertising distribution partner shelley No. 1 filter and with this filter application in rank file.Any inventory with the filter coupling is deleted from rank file, rank file is connected by http distribute to shelley then.If pre-defined No. 1 filter, for example in order to get rid of any inventory that the URL of " poochpillows.com " is arranged, the rank file that then will send to shelley will be got rid of first inventory shown in Figure 5.No. 2 inventories among Fig. 5 will become No. 1 inventory of rank file.Can the get request be as follows: http://get.about.com/xml_sprinks.txt if the advertisement distribution partner also wishes to specify a shielding? ref=shelley﹠amp; Type=g﹠amp; Term=dogs﹠amp; F=0001﹠amp; M=10001.This will specify except using filter 1, also use bad habit advertisement and the commenting of spiritual advertisement that masks in the content above-mentioned and cover value 10001.
Also be to be understood that the optional majority of an Internet advertising distribution partner filter, and by specifying by the ﹠amp that uses in the get http request; The value of a plurality of filters of separating provides a plurality of filters.
Though the description of front comprises detailed and specific description, be to be understood that these in detail and purposes of specific description be in order to explain the present invention, and should not be interpreted as limitation of the present invention.To comprise as following claims and legal equivalents thereof, under the situation that does not break away from the spirit and scope of the present invention, can make many modifications embodiment described above.
Claims (36)
1, a kind of internet advertisement system comprises:
Receiving system is used for receiving request to advertisement listings from Request System based on requested notion, and filter, be applied to based on the advertisement listings of described requested conceptual dependency in special characteristic get rid of advertisement listings;
The filter application device is used to analyze the advertisement listings that comes from the database of the potential advertisement listings of described requested conceptual dependency, getting rid of any advertisement listings based on this special characteristic, thereby produces the set that is filtered of advertisement listings; And
The advertisement listings transfer device is used to transmit the described one or more advertisement listings that are filtered set that come from based on the advertisement listings of request notion.
2, according to the internet advertisement system of claim 1, further comprise:
Be used to store the data library device of described filter, comprising the filter cognizance code.
3, according to the internet advertisement system of claim 1, further comprise:
Be used to receive the advertisement listings receiving system of Internet advertising inventory; And
Be used to store and can be used for exporting, and can use the advertisement listings storage device of the advertisement listings of given filter device to it.
4, according to the internet advertisement system of claim 1, wherein:
This special characteristic comprises at least one word.
5, according to the internet advertisement system of claim 1, wherein:
This special characteristic comprises URL.
6, according to the internet advertisement system of claim 4, wherein:
The filter application device is searched for described at least one word in advertisement listings, and gets rid of the advertisement listings that does not have described at least one word.
7, according to the internet advertisement system of claim 4, wherein:
The filter application device is got rid of the advertisement listings that comprises described at least one word.
8, according to the internet advertisement system of claim 5, wherein:
The filter application device is got rid of the advertisement listings that has described URL.
9, according to the internet advertisement system of claim 5, wherein:
The filter application device is got rid of the advertisement listings that does not comprise described at least one URL.
10, according to the internet advertisement system of claim 1, further comprise:
Be used for when filter refusal transmits the relevant advertisement listings in source with advertisement listings, notifying the notifying device in the source of described advertisement listings.
11, according to the internet advertisement system of claim 1, wherein:
Described receiving system receives two or more filters, and described filter application device is based on the standard exclusion advertisement listings of these two filters.
12, according to the internet advertisement system of claim 1, wherein receiving system also receives masking value, and wherein said filter application device is got rid of the advertisement listings by the classification of described masking value identification.
13, according to the internet advertisement system of claim 1, wherein said masking value is determined in advance with the predetermine class corresponding to topic.
14, according to the internet advertisement system of claim 1, wherein said topic comprises following one or more: bad habit advertisement, the advertisement of adult/property, gambling advertisement, non-FDA advertisement for pharmaceuticals and spiritual advertisement.
15, a kind of method that is used to the Internet that advertisement listings is provided comprises step:
The Internet advertising of reception and storage and conceptual dependency;
By the Internet from distributed system receive to the request of the advertisement listings of conceptual dependency;
The receiving filtration device is to be applied to get rid of the Internet advertising based on special characteristic in the advertisement listings with conceptual dependency;
Eliminating based on the advertisement listings of this special characteristic to produce the set that is filtered with the advertisement listings of described conceptual dependency; And
Come from the described one or more advertisement listings of set that are filtered to distributed system by the Internet transmission.
16, according to the method for claim 15, wherein provide advertisement listings, and wherein said filter is applied to the inventory based on the described ordering of standard exclusion of described filter by ordering.
17, according to the method for claim 15, wherein said notion is a keyword.
18, according to the method for claim 15, wherein said notion be classification based on the theme in the system of theme.
19, according to the method for claim 15, further comprise step:
Receive two or more filters; And
Standard filtering advertisements inventory based on these two filters.
20, according to the method for claim 15, further comprise step:
Masking value; And
Eliminating is by the advertisement listings of the classification of described masking value identification.
21, according to the method for claim 15, wherein said masking value is determined in advance with the predetermine class corresponding to topic.
22, according to the method for claim 15, wherein said topic comprises following one or more: bad habit advertisement, the advertisement of adult/property, gambling advertisement, non-FDA advertisement for pharmaceuticals and spiritual advertisement.
23, a kind of internet advertisement system comprises:
Receiver module is used for from receiving the request to advertisement listings based on the Request System of requested notion, and filter, is applied to get rid of the advertisement listings based on special characteristic in the advertisement listings with described requested conceptual dependency;
The filter application module is used to analyze the advertisement listings that comes from the database of the potential advertisement listings of described requested conceptual dependency, getting rid of any advertisement listings based on this special characteristic, thereby produces the set that is filtered of advertisement listings; And
Advertisement listings is transmitted module, is used to transmit the one or more advertisement listings that are filtered set that come from based on the advertisement listings of request notion.
24, according to the internet advertisement system of claim 23, further comprise:
Be used to store the database module of described filter, comprising the filter cognizance code.
25, according to the internet advertisement system of claim 23, further comprise:
Be used to receive the advertisement listings receiver module of Internet advertising inventory; And
Be used to store and can be used for exporting, and can use the advertisement listings memory module of the advertisement listings of given filter device to it.
26, according to the internet advertisement system of claim 23, wherein:
Described special characteristic comprises at least one word.
27, according to the internet advertisement system of claim 23, wherein:
Described special characteristic comprises URL.
28, according to the internet advertisement system of claim 26, wherein:
Described filter application module is searched for described at least one word in advertisement listings, and gets rid of the advertisement listings that does not have described at least one word.
29, according to the internet advertisement system of claim 27, wherein:
The filter application module row is removed the advertisement listings that comprises described at least one word.
30, according to the internet advertisement system of claim 27, wherein:
The filter application module row is removed the advertisement listings that has described URL.
31, according to the internet advertisement system of claim 27, wherein:
The filter application module row is removed the advertisement listings that does not comprise described at least one URL.
32, according to the internet advertisement system of claim 23, further comprise:
Be used for when the filter refusal transmits the advertisement listings relevant with the source of advertisement listings, notifying the notification module in the source of described advertisement listings.
33, according to the internet advertisement system of claim 23, wherein:
Described receiver module receives two or more filters, and described filter application module is based on the standard exclusion advertisement listings of these two filters.
34, according to the internet advertisement system of claim 23, wherein receiver module also receives masking value, and wherein said filter application module row is removed the advertisement listings by the classification of masking value identification.
35, according to the internet advertisement system of claim 23, wherein said masking value is determined in advance with the predetermine class corresponding to topic.
36, according to the internet advertisement system of claim 23, wherein said topic comprises following one or more: bad habit advertisement, the advertisement of adult/property, gambling advertisement, non-FDA advertisement for pharmaceuticals and spiritual advertisement.
Applications Claiming Priority (3)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| US39810102P | 2002-07-25 | 2002-07-25 | |
| US60/398,101 | 2002-07-25 | ||
| US10/388,166 | 2003-03-14 |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN1723525A true CN1723525A (en) | 2006-01-18 |
Family
ID=35912879
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN 03821685 Pending CN1723525A (en) | 2002-07-25 | 2003-07-24 | Method and system for providing filtered and/or masked advertisements over the Internet |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN1723525A (en) |
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| CN102799643A (en) * | 2012-06-30 | 2012-11-28 | 成都西可科技有限公司 | Mobile platform advertisement filtering method |
| CN103838728A (en) * | 2012-11-21 | 2014-06-04 | 腾讯科技（深圳）有限公司 | Webpage information processing method and browser |
| CN103841102A (en) * | 2014-02-25 | 2014-06-04 | 汉柏科技有限公司 | Method and equipment for blocking network video advertisements |
| CN104881414A (en) * | 2014-02-28 | 2015-09-02 | 国际商业机器公司 | Data displaying method and system |
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