CN1547693A - 电子凭单和用于发行其的系统和方法 - Google Patents

电子凭单和用于发行其的系统和方法 Download PDF

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CN1547693A
CN1547693A CNA028165454A CN02816545A CN1547693A CN 1547693 A CN1547693 A CN 1547693A CN A028165454 A CNA028165454 A CN A028165454A CN 02816545 A CN02816545 A CN 02816545A CN 1547693 A CN1547693 A CN 1547693A
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V・塞施
V·塞施
崴
J·希尼斯
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Abstract

一种用于发行表示值的电子凭单的系统和方法。发行服务器(130)产生电子凭单，接受者使用该电子凭单来从零售商的电子商务网站购买商品和服务。电子凭单包括诸如公司标识的图像，以识别所述发行商。诸如用于电子凭单和加密任意文件的唯一标识符的非图像数据被嵌入电子凭单图像并用来跟踪电子凭单的使用和确认其可靠性。

Description

电子凭单和用于发行其的系统和方法
相关申请的参照
本申请要求2001年6月25日提交的临时申请号60/300632的优先权，其整体结合在此作为参考。
发明领域
本发明一般涉及电子凭单，尤其涉及包含嵌入图像文件中的隐藏数据的电子凭单图像，和用于发行这种电子凭单的系统和方法。
发明背景
诸如折扣券或礼券的凭单是可转让的单据，由零售商发行，它表示对发行零售商的商品或服务的将来购买的贷记。纸张形式和借记卡凭单暂时是本技术领域中已知的，且通常作为面对面零售交易中支付的形式。但是，在因特网上电子购买商品和服务的消费者中的越来越普及造成了本技术领域内对可用于电子商务交易的电子凭单的需要。
虽然当前具有专有电子凭单系统，但开发和维护这种系统是十分昂贵的，且进行电子凭单的发行超出了多数小型商业的范围。此外，现有的电子凭单仅仅由在电子商务中使用户输入的简单数字或关键字构成。数字和关键字不能匹配纸制凭单或单据的销售和广告作用，纸制的凭单或单据通常显示公司标识或其它标识发行商的形象。最后，某些已知的凭单系统为了工作迫使用户在他们的计算机上安装专有软件模块，这妨碍了某些用户采用电子凭单。
因此，本技术领域中需要一种电子凭单系统，它可以使用当前消费者的可得的软件来实现；包含标识发行商的可存储形象；并无需产生专有代码开发和维护的花费而易于实现。
发明概述
根据本发明的实施例，提供了一种系统和方法用于发行代表值的电子凭单。发行服务器产生电子凭单(eVoucher)，它可以使用接受者来从零售商的电子商务网站购买商品和服务。电子凭单包括图像，它可以是公司的标识或表示发行商的任何可存储的图像。非图像数据可以嵌入在电子凭单图像中并用于跟踪接受者的电子凭单使用和检验其可靠性。根据本发明的实例性实施例，嵌入的非图像数据可以包括唯一识别该电子凭单的序号。发行服务器使用该序号来跟踪在每次使用之后电子凭单中剩余的值，并确保一旦其值用尽时不再使用该电子凭单。嵌入的非图像数据还可以包括仅为用户所知的任意文本。使用公共密钥加密技术，采用发行服务器的公共密钥加密任意文本并将其嵌入图像中。发行服务器存储所加密的任意文本的副本，并在接受者提交由零售商履行的电子凭单时使用它来检验电子凭单图像的可靠性。
附图概述
为了说明本发明，在附图中示出当前较佳的形式，但应理解本发明不限于附图中示出的精确形式，其中：
图1是描述根据本发明的实例性实施例的用于发行电子凭单的系统的图示；
图2是描述根据本发明的实例性实施例的用于电子凭单图像的格式的图示；
图3是描述根据本发明的实例性实施例的24位电子凭单图像的图示；
图4是描述根据本发明的实例性实施例的具有嵌入的非图像数据的电子凭单图像的图示；以及
图5是描述根据本发明的实例性实施例的用于发行电子凭单的方法的流程图。
具体实施方式
图1是描述根据本发明的实例性实施例的用于发行电子凭单的系统的图示。用户可以通过客户计算机110a-d访问电子凭单系统100，其中每个客户计算机较佳地加载了诸如Microsoft Internet ExplorerTM的常规网络浏览器。每个客户计算机110a-d通过诸如因特网的常规数据网络120连接到被编程来发行电子凭单的发行服务器130，如以下更详细地描述的；和连接到网络服务器160。虽然在实例性实施例中，客户计算机110a-d较佳地是运行网络浏览器的个人计算机，但在可选的实施例中客户计算机110a-d可以是连接到因特网的任何装置，包括个人数字助理(PDA)、移动电话、交互电视和其它移动通信装置。
根据本发明的实例性实施例，网络服务器160较佳地运行一网站，从该网站安全地发行零售商的电子凭单。网络服务器160还较佳地运行一网站，可以从该网站安全地购买零售商的产品，诸如电子商务或商业机构对消费者(B2C)网站。将发行服务器130程序设计来动态地产生到网络服务器160的页面。网络服务器160将这些页面转移给客户计算机110a-d。较佳地，使用超文本标记语言(HTML)、可扩展标记语言(XML)或能由客户计算机110a-d上运行的常规网络浏览器所显示的任何其它变形来将页面格式化。
发行服务器130和网络服务器160可以驻留在分开的计算机上，如图1所示，或可选地可以作为同一主机上运行的分开的进程。虽然根据基于因特网的结构进行描述，但本技术领域内熟练的技术人员可以理解的是本发明的系统100可以完整地在局域网(LAN)上、广域网(WAN)上或例如通过从客户计算机110a-d到发行服务器130的拨号连接工作。
较佳地，发行服务器130连接到数据库140。数据库140优选关系数据库，诸如Microsoft SQL Server。将发行服务器130程序设计成查询数据库140，并从其检索数据，如以下更完整地描述的。
在描述电子凭单系统100的操作之前，将说明一过程，通过该过程可以将信息隐藏到电子凭单的图像文件中。根据本发明的实例性实施例，每个电子凭单是图像文件200，其格式在图2中加以描述。电子凭单图像文件200包含定义图像的图像数据，该图像诸如公司标识或表示发行该电子凭单的零售商的任何图像。电子凭单图像文件200还较佳地包括定义由电子凭单代表的值的图像数据。较佳地，使用采用无损压缩的任何标准图像文件格式将图像文件200格式化，所述标准图像文件格式例如Microsoft WindowsTM位图格式(BMP)或可交换的图像文件格式(GIF)。
通常，图像文件表示计算机图形显示的沿横轴或行的每个像素的颜色，和沿纵轴或列的每个像素的颜色。电子凭单图像文件200优选包括3个部分：首部(header)210；调色板220；和一组图像数据230。
电子凭单图像首部210包含描述电子凭单图像的尺寸的信息，诸如分配每个像素的位的数量和位计数。电子凭单图像数据230较佳地大于8位每像素(bpp)，并表示定义实际电子凭单图像的数据和用来定义每个像素的颜色含量(colorcontent)的调色板指标值(index value)。为了确定像素的颜色，从电子凭单图像数据230提取图像数据和电子凭单图像调色板220的指标。虽然图像数据230优选大于8bpp，但本技术领域内熟练的技术人员可以理解的是，也可以采用小于8bpp的图像数据。
电子凭单图像文件中每个像素的颜色较佳地是三种颜色成分的混合：红、绿和蓝。可以将多达三个字节(每个颜色成分一个字节)的数据分配到图像文件中用来指定像素的颜色。24位颜色系统(通常称作“真彩”系统)充分利用所有三个字节并能显示多达16777216种颜色。但是，多数的彩色图形显示系统是8位颜色系统，且显示多达256种颜色。
减少用来定义电子凭单图像200的图像数据200的每个像素的位数量使得可用于再现图像的颜色数量更少。但这种减少不会另外地影响图像的再现。结果，可以减少电子凭单图像200中使用的图像数据230的每个像素的位数量而牺牲图像的质量，并可以使用未使用的部分将非图像数据存储在图像文件中。根据本发明的实例性实施例，作为实例，考虑图3中描述的24位电子凭单图像像素。由于像素的三个字节中的每一个都完全用于分别表示红、绿和蓝，电子凭单图像300能够显示多达16777216种颜色。
但是如图4所示，通过在24bpp图像数据300的每个字节中腾出两个最不重要的位，每个像素可以存储多达6位的非图像数据。虽然电子凭单图像颜色分辨率从24bpp降低到18bpp(即，从16777216种颜色降低到约65536种颜色)，这对电子凭单图像的质量方面的影响是可忽略的。多数图形系统只能显示256种颜色。
可供选择地，通过将其每个像素的初始位数量扩展到每个像素的其它任意位数量，非图像数据可以存储在电子凭单图像数据中。由于在确定像素颜色时添加的位是无关的，所以隐藏在这些位中的非图像数据将不影响如何再现和显示电子凭单图像。
现在将参考图1和5描述根据本发明的实例性实施例的电子凭单系统的工作。当诸如个人或公司的购买者联系发行者订购电子凭单时，过程在步骤510处开始。发行者可以是兑现电子凭单的零售商，或者可供选择地，可以是约定代表零售商产生和发行电子凭单的受信任的第三方。
较佳地，发行者具有发行服务器130，如图1所示。发行服务器130连接到运行电子凭单发行网站的网络服务器160。从而，购买者可以通过网络服务器160在发行服务器130和在购买者的客户计算机110a-d上运行的网络浏览器之间安全的因特网上订购电子凭单。在订购电子凭单时，较佳地要求购买者输入：用于凭单的最终接受者的电子邮件地址；到接受者的消息；和所需的电子凭单的值。为了购买电子凭单，购买者可以输入，例如信用卡信息，虽然也可以使用任何常规的支付形式。发行服务器随后将购买者输入的订购信息存储到数据库140中。
在步骤520中，发行服务器130产生包括电子凭单图像文件200的电子凭单。如前所述，电子凭单图像文件200可以是公司标识的图像或任何其它标识兑现的零售商的图像。为了确保每个发行的电子凭单只使用一次，发行服务器130向每个它产生的电子凭单指定一唯一的序号。可以使用常规加密技术将该序号加密，并用于之前联系图2到4描述的过程将其嵌入电子凭单图像文件的非图像数据位中。
序号可以存储在数据库140中，且可以用序号作为对账户的唯一标识符来为接受者建立电子凭单账户。因此，每次接受者使用时，本发明的电子凭单系统可以保持电子凭单是否已使用的记录以及电子凭单中还剩余多少值的记录。
较佳地，一旦使用了电子凭单，将不再使用指定给电子凭单的序号。用于指定这些唯一的序号的过程可以通过常规的全局唯一标识符(GUIDS)算法进行，如本技术领域内一般的技术人员易于理解的。可供选择地，可以使用简单的线性计数实现序号产生方案，在该简单的线性计数中每个电子凭单的序号比前一个发行的电子凭单的序号增加一。
由于超过一个人可以访问接受者的电子邮件地址，本发明的电子凭单系统包括一安全机制来确保只有接受者，而非其它实体，能够履行电子凭单。该安全机制基于常规公共密钥加密，这在美国专利No.4405829中完整地进行描述，并是本技术领域内一般的技术人员已知的。虽然该安全机制是根据接受者是电子凭单的购买者之外的某人进行描述的，但在可供选择的实施例中购买者和接受者可以是一样的。在该实施例中，接受者的身份无需包括在电子凭单中。因此，例如，购买者可以购买电子凭单并将其传递给自己作为接受者。随后，购买者将自己随意履行电子凭单，或例如将电子凭单作为礼物发送给另一个人。
在步骤530中，为了实现安全机制，发行者向接受者发送包含可执行程序和发行者公共密钥的电子邮件。可执行程序较佳地是Java程序(Java applet)，如本技术领域内一般的技术人员能理解的，在其自己的安全存储空间中运行并不需要将软件安装在接受者的客户计算机110a-d上。可但是，可供选择地，可以采用任何可执行软件程序。
随后，Java程序提示接受者输入某个任意文本。较佳地，该文本是接受者易于记住的一些信息片，诸如接受者的母亲的婚前姓，并可以被用来确认接受者的身份。在可供选择的实施例中，购买者和接受者可以是相同的且接受者可能希望将电子凭单例如作为礼物发送给另一个人。为上述的相同目的，购买者/接受者也将该任意文本传递给最终接受者。随后，在步骤540中，Java程序使用发行者的公共密钥将所述任意文本加密并将其发送回发行服务器130。
在步骤550中，发行服务器130使用发行者的私有密钥将加密的文本签名，并将加密的且签名的文本存储入数据库140。在步骤550中，发行服务器130还将加密且签名的文本嵌入电子凭单图像文件200中。在步骤560中，发行者随后使用发行者的私有密钥将电子凭单加密，并将该电子凭单用电子邮件寄给接受者。应注意，由于用公共密钥加密了接受者输入的文本，所以只有发行者(使用私有密钥)能够将其解密。由于只有发行者具有发行者的私有密钥，所以任何人，甚至接受者也不能将嵌入电子凭单图像中的文本解密来改变它。结果，当接受者尝试履行电子凭单时，发行者和/或零售商能够将嵌入电子凭单图像的加密文本和数据库140中存储的加密文本进行比较来确认所要履行的电子凭单和发送给接受者的电子凭单是同样的。
在图5中描述的过程中的这一点上，电子凭单和接受者被人为是由发行实体信任的，结果也是被零售商信任的。为了履行电子凭单，较佳地在步骤570中接受者打开包含由接受者发送的电子凭单的电子邮件。在步骤570中，Java程序使用发行者的公共密钥将电子凭单解密并向接受者显示有效的电子凭单。当在步骤580中接受者点击电子凭单图像时，较佳地，自动建立到兑现零售商的电子商务服务器的连接，在该服务器上接受者可以选择产品或服务并在步骤590中使用电子凭单进行购买。
虽然联系特殊实施例描述了本发明，但许多其它变形和修改以及其它使用对于本技术领域内熟练的技术人员来说是明显的。因此，较佳地，本发明不限于这里所揭示的，而仅由所附权利要求书所限定。

Claims (17)

1.一种电子凭单，其特征在于，包括：
形成图像的图像数据；
嵌于所述图像中唯一地识别所述电子凭单的非图像数据。
2.如权利要求1所述的电子凭单，其特征在于，还包括嵌于所述图像中唯一地识别接受者的非图像数据。
3.如权利要求1所述的电子凭单，其特征在于，还包括嵌入的非图像数据，用于识别所述电子凭单的值。
4.如权利要求1所述的电子凭单，其特征在于，还包括嵌入的非图像数据，用于定义到Web服务器的超链接。
5.如权利要求1所述的电子凭单，其特征在于，还包括形成图像的图像数据，它识别发行所述电子凭单的实体。
6.如权利要求1所述的电子凭单，其特征在于，还包括形成图像的图像数据，它识别所述电子凭单的值。
7.一种用于发行表示价值的电子凭单的分布式计算机系统，其特征在于，所述系统包括：
发行服务器，它：
生成包括图像数据的图像文件；
将非图像数据嵌入所述图像文件；以及
发送包含所述嵌入的非图像数据的所述图像文件；以及
数据库，在其中存储有所述非图像数据的副本。
8.如权利要求7所述的计算机系统，其特征在于，还包括客户计算机，它接收由所述发行服务器发送的所述图像文件。
9.如权利要求8所述的计算机系统，其特征在于，所述客户计算机还向接受者显示由所述图像文件中包含的所述图像数据形成的图像。
10.如权利要求7所述的计算机系统，其特征在于，在发送所述图像文件之前，所述发行服务器先将所述图像文件加密。
11.如权利要求9所述的计算机系统，其特征在于，所述发行服务器生成可执行的计算机程序，该程序：
加密由所述接受者输入的任意文本并将所述任意文本发送到所述发行服务器；以及
将由所述发行服务器发送的所述加密的图像文件解密。
12.一种用于发行表示价值的电子凭单的方法，其特征在于，包括：
生成包含有形成图像的图像数据的图像文件；
将非图像数据嵌入所述图像文件；
存储所述非图像数据的副本；和
将包含所述图像数据和所述嵌入的非图像数据的所述图像文件发送给接受者。
13.如权利要求9所述的方法，其特征在于，还包括将所述嵌入的非图像数据加密。
14.如权利要求9所述的方法，其特征在于，还包括将所述图像文件加密。
15.如权利要求11所述的方法，其特征在于，还包括：
生成可执行的计算机程序，它：
将由所述接受者输入的任意文本加密并将所述任意文本发送到所述发行服务器；和
将由所述发行服务器发送的加密图像文件解密；以及
将所述可执行计算机程序发送到所述接受者。
16.如权利要求9所述的方法，其特征在于，还包括向所述接受者显示由所述图像文件中包含的所述图像数据形成的图像。
17.如权利要求13所述的方法，其特征在于，还包括当选择所显示的图像时，将所述接受者链接到Web服务器。
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