CN1444399A - Method for displaying advertisement on TV screen and its equipment - Google Patents
Method for displaying advertisement on TV screen and its equipment Download PDFInfo
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- CN1444399A CN1444399A CN02106927A CN02106927A CN1444399A CN 1444399 A CN1444399 A CN 1444399A CN 02106927 A CN02106927 A CN 02106927A CN 02106927 A CN02106927 A CN 02106927A CN 1444399 A CN1444399 A CN 1444399A
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Abstract
A method of displaying advertisement on TV screen and its device is used in the environment of a set Top Box, STB conntected with network circuit capable of receiving advertisement information and displaying image of received advertisement information on screen. Since the production cost of information Appliance is pretty high, display of advertisement information can get profit to reduce cost and increase economic efficiency.
Description
Technical field
The invention relates to a kind of can be at the method and the device thereof of displaying advertisement on TV screen, its scope of application comprises TV device for logging on network information household electrical appliances (IA) fields such as (STB) that is applied to.
Background technology
The TV device for logging on network (STB) of conventional known also is called set-top box, and common and television set is used.The networking interface that the user can see through the TV device for logging on network receives the networking signal, tuner links television signal and AV terminal receives image signals such as video recorder or CD-ROM device.Therefore the user can select TV reception on demand, or switches to networking pattern online, and also changeable is that the AV pattern is to view and admire video tape, video disc etc.Because the TV device for logging on network has function of surfing the Net, so the user can directly see through the TV device for logging on network and connect Internet, and need not use household PC, the function of integrated TV of TV device for logging on network and computer, become the workbench of a multi-function service, have remarkable benefit for the popularization of information household electrical appliances (IA) product.
Yet the application surface of known TV device for logging on network only terminates in the processing of switching networking, TV, reaching other image signals mostly, and the manufacturer of TV device for logging on network or dealer can't see through its commodity and transmit message to the user, for example be ad information etc.Because information household appliances just current cost are higher, so manufacturer or dealer can't reduce cost by obtaining ad revenue, is not very good.
Summary of the invention
Main purpose of the present invention is to provide a kind of method and device thereof of displaying advertisement on TV screen, make the user who utilizes the TV device for logging on network except utilizing the online of TV device for logging on network, also can view and admire TV, or also can receive ad information when appreciating video tape, video disc.Because the transmission of ad information can reduce the required cost of paying of user of TV device for logging on network, therefore help the user of device for logging on network and the popularization of TV device for logging on network.
For achieving the above object, the method of a kind of displaying advertisement on TV screen provided by the invention, be used in a TV and link the environment of a TV device for logging on network (set top box), TV device for logging on network and link wherein with the networking, make the TV device for logging on network to receive ad information, and make TV can show the image that comprises ad information by the networking;
Wherein this method comprises the following steps:
Steps A: the TV device for logging on network receives following wherein at least one image signal:
Televise image signal, video recorder playing video signal or CD-ROM device playing video signal;
Step B: the TV device for logging on network carries out broadcasting pictures with the image signal that receives and dwindles processing, and arrange through picture dwindle image signal after the processing the position that will show on TV;
Step C: the TV device for logging on network sees through the networking and receives ad information;
Step D: the TV device for logging on network is handled ad information will be shown in advertisement image signal on the TV, and arrange the advertisement image signal the position that will play on TV; And
Step e: TV device for logging on network output is dwindled image signal after the processing and advertisement image signal to TV through picture.
Wherein through picture dwindle image signal after the processing the position that will play on TV and advertisement image signal the position that will play on TV different.
Comprise also in step C that wherein the TV device for logging on network stores the ad information that receives.
Wherein in step C, if can't successfully see through the networking and receive ad information the time, the TV device for logging on network is obtained the ad information that is stored in the TV device for logging on network.
The ad information that wherein is stored in the TV device for logging on network is the ad information that receives in the past.
The device of a kind of displaying advertisement on TV screen provided by the invention, it is a TV device for logging on network, be used to receive the networking signal and connect the website with execution, and image output signal to a television set, so that allow the user can watch the content of the website that connects by television set, this TV device for logging on network includes a storage device, except having a system program and a browser program, also includes in this storage device:
One handles image size and location program, is shown in size and position thereof on the TV in order to the playing video signal of decision TV, video recorder or CD-ROM device;
One advertisement shelves see through the ad information that the networking receives in order to store; And
One handles the advertisement program, is shown on the TV in order to the ad information that will be stored in these advertisement shelves, and can sees through the networking to store or to upgrade this advertisement shelves.
Description of drawings
Fig. 1 is the schematic diagram of the invention process environment.
Fig. 2 is the hardware Organization Chart of TV device for logging on network.
Fig. 3 is stored in the formula schematic diagram of memory storage for the present invention.
Fig. 4 uses the flow chart of TV device for logging on network at displaying advertisement on TV screen for the present invention.
Fig. 5 is the schematic diagram of embodiment of the invention ad title.
Fig. 6 handles the flow chart of advertisement formula for the present invention.
Embodiment
For more understanding technology contents of the present invention, be described as follows especially exemplified by a preferred embodiment.
Please refer to Fig. 1, be the schematic diagram of the invention process environment.TV device for logging on network 10 links with television set 30, and can receive networking signal 51, television signal 52 and other image signals 53 as be the signals that device for image transmitted such as video recorder, CD-ROM device, DVD.Therefore the user can use television set 30 to view and admire TV, also can be watched the content of the website that connects by television set 30, or appreciates video tape, video disc etc. by other device for image.
Next please refer to Fig. 2, be the hardware structure diagram of TV device for logging on network 10.TV device for logging on network 10 is similar with the computer basic structure of general family expenses at mass part.General TV device for logging on network 10 comprises processor 11, system bus 111, storage device 12 (can be holder, hard disk, store card etc.), sound processing unit 13, image process unit 14, and also comprise different with the computer of general family expenses: infrared receiver 15, networking interface 16, tuner 17, AV terminal 18, and input unit 19 (for example being remote controller).Wherein, networking signal 51 (as the signal that Internet passed) is entered by networking interface 16; Television signal 52 links tuner 17; Other image signals 53 are entered by AV terminal 18 as signals such as video recorder, CD-ROM device.But the situation that networking signal 51 and television signal 52 shared cables (cable) are also arranged at present.Because the hardware and the basic function of TV device for logging on network 10 are known, therefore do not give unnecessary details at this.
Ask for an interview Fig. 3, be stored in the computer program schematic diagram of storage device 12 for the present invention, system program 121 that the storage device 12 of TV device for logging on network 10 is stored and browser 122 are similar with the computer basic structure of general family expenses, it is characterized in that storage device 12 also includes one and handles image size and location program 123, a processing advertisement program 124 and advertisement shelves 125, wherein the function of each program or archives will be in hereinafter being described in detail.
TV device for logging on network 10 of the present invention is to receive ad information by the networking, and makes TV 30 can show the image that comprises ad information, sees also Fig. 4 and uses the flow chart of TV device for logging on network at displaying advertisement on TV screen.At first, TV device for logging on network 10 receives image signal (step S401), and this image signal comprises the image signal of televising, video recorder playing video signal or CD-ROM device playing video signal etc.But because display ads title on the screen 31, therefore screen 31 pictures form as shown in Figure 5, screen 31 can be cut into upper and lower two parts, some is the image signal form 311 of Lower Half, in order to show image signal or networking signal 51, another then is the advertisement image signal form 312 of the first half partly, in order to display ads image 21,22 signals.
For the received image signal of step S401 is played on the image signal form 311 of screen 31 smoothly, therefore TV device for logging on network 10 must carry out broadcasting pictures with original image signal and dwindles processing, and arrange through picture dwindle image signal after the processing the position (step S402) that will show on TV, i.e. the position at image signal form 311 places.Wherein, step S402 is finished by handling image size and location program 123.
What need pay special attention to is herein, TV device for logging on network 10 also can receive networking signal 51 in step S401, but owing to shown the browsing picture and not influenced by screen 31 form sizes to cause quality difference to some extent of networking signal 51, so networking signal 51 need not do to dwindle processing via step S402, but still need to see through the position that step S402 is shown in networking signal 51 at image signal form 311 places.
Next TV device for logging on network 10 will receive ad information (step S403) through the networking, wherein, the path, networking that receives ad information has been pre-set in the TV device for logging on network 10, so can directly link to this path servo reception ad information of bringing in pointed, and after receiving ad information, it is stored in the advertisement shelves 125 that Fig. 3 mentions.TV device for logging on network 10 will be handled ad information and will be shown in advertisement image 21 on the TV 30 this moment, 22 signals, and arrangement advertisement shadow man 21, the position (step S404) that 22 signals are play on TV 30, be the position at advertisement image signal form 312 places, this step is finished by handling advertisement program 124.With after image signal and advertisement image signal dispose, TV device for logging on network 10 is exportable to dwindle image signal after the processing and advertisement image signal to advertisement image signal form 312 (step S405) through pictures.
See also the flow chart that Fig. 6 handles advertisement program 124, for handling advertisement program 124 more detailed flow processs.The described situation of above-mentioned Fig. 4 be that the hypothesis networking is communicated with, yet in fact the user might turn on TV 30 earlier, but network circuit is not communicated with as yet, or network circuit can't be communicated with because of other reasons.Therefore must judge whether the networking links (step S601) earlier at the beginning, if the networking is communicated with, can see through networking downloads ad information (step S602) this moment, after download is finished, can store ad information and upgrade advertisement shelves 125 (step S603), advertisement image 21,22 signals after acquisition is upgraded again are shown in (step S604) on the TV 30.Because the ad information that provided of advertisement supplier can be brought in constant renewal in, so TV device for logging on network 10 itself has a Preset Time value, for example is one hour or two hours, certainly can also minute or second as the unit of Preset Time value.So after TV 30 unlatching institute elapsed times are greater than Preset Time (step S605), TV device for logging on network 10 can continue to get back to step S601 and begin to carry out.In step S601, if judging the networking does not link as yet, then TV device for logging on network 10 can be obtained the ad information (step S606) that before had been stored in advertisement shelves 125, the ad information that receives in the past just, again with advertisement image 21,22 signals are shown on the TV 30, wait the networking to be communicated with after, the action of upgrading again.
The ad title schematic diagram of Fig. 5, in the employed screen 31 cutting ratios of present embodiment is that image signal form 311 convergent-divergents are about 86% of complete screen 31, therefore television signal 52 and other image signals 53 shown pictures are original 86%, 51 influences that are not subjected to screen 31 scalings of networking signal.Certainly when practical application, can be according to the difference of user demand or ad title format, and image signal form 311 and advertisement image signal form 312 convergent-divergents are designed to other ratios.
In addition, this example is divided into the image signal form 311 of below and the advertisement image signal form 312 of top with screen 31, certainly also can be with its configuration change, for example 312 designs of advertisement image signal form are positioned at screen 31 belows, left or position such as right-hand.And but this routine advertising impact signal form 312 removes outside the display ads image 21,22, also includes a Facility Column 23, can be for switching telegram in reply seeing image picture the user of online, be linked to homepage or browse page up, one page etc. down.Function in the Facility Column 23 is not limit, can be on demand different and design, certainly also advertisement image signal form 312 can be used for fully display ads image 21,22, and do not need the function of Facility Column 23, and the quantity of advertisement image 21,22 is not limit, and can comprise one or more ad informations simultaneously in an advertisement image signal form 312.Wherein, the form of advertisement image 21,22 is GIF, JPG or BMP ... Deng the figure shelves form of dot chart, and include the hyperlink path in the advertisement image 21,22,, can see through the network address of networking hyperlink to the advertisement supplier when the user clicks the figure shelves.
It is noted that the foregoing description only is explanation principle of the present invention and effect thereof, but not is used to limit the scope of the invention.Any ripe personage in this technology all can be under know-why of the present invention and spirit, and embodiment is made an amendment and changes.The scope of the present invention should be as the criterion with the claim of application.
Claims (6)
1, a kind of method of displaying advertisement on TV screen, be used in a TV and link the environment of a TV device for logging on network (set top box), TV device for logging on network and link wherein with the networking, make the TV device for logging on network to receive ad information, and make TV can show the image that comprises ad information by the networking:
Wherein this method comprises the following steps:
Steps A: the TV device for logging on network receives following wherein at least one image signal:
Televise image signal, video recorder playing video signal or CD-ROM device playing video signal;
Step B: the TV device for logging on network carries out broadcasting pictures with the image signal that receives and dwindles processing, and arrange through picture dwindle image signal after the processing the position that will show on TV;
Step C: the TV device for logging on network sees through the networking and receives ad information;
Step D: the TV device for logging on network is handled ad information will be shown in advertisement image signal on the TV, and arrange the advertisement image signal the position that will play on TV; And
Step e: TV device for logging on network output is dwindled image signal after the processing and advertisement image signal to TV through picture.
2, the method for displaying advertisement on TV screen as claimed in claim 1 is characterized in that, wherein through picture dwindle image signal after the processing the position that will play on TV and advertisement image signal the position that will play on TV different.
3, the method for displaying advertisement on TV screen as claimed in claim 1 is characterized in that, comprises also in step C that wherein the TV device for logging on network stores the ad information that receives.
4, the method for displaying advertisement on TV screen as claimed in claim 3 is characterized in that, wherein in step C, if can't successfully see through the networking and receive ad information the time, the TV device for logging on network is obtained the ad information that is stored in the TV device for logging on network.
5, the method for displaying advertisement on TV screen as claimed in claim 4 is characterized in that, the ad information that wherein is stored in the TV device for logging on network is the ad information that receives in the past.
6, a kind of device of displaying advertisement on TV screen, it is a TV device for logging on network, be used to receive the networking signal and connect the website with execution, and image output signal to a television set, so that allow the user can be watched the content of the website that connects by television set, this TV device for logging on network includes a storage device, it is characterized in that, except having a system program and a browser program, also include in this storage device:
One handles image size and location program, is shown in size and position thereof on the TV in order to the playing video signal of decision TV, video recorder or CD-ROM device;
One advertisement shelves see through the ad information that the networking receives in order to store; And
One handles the advertisement program, is shown on the TV in order to the ad information that will be stored in these advertisement shelves, and can sees through the networking to store or to upgrade this advertisement shelves.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN02106927A CN1444399A (en) | 2002-03-07 | 2002-03-07 | Method for displaying advertisement on TV screen and its equipment |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN02106927A CN1444399A (en) | 2002-03-07 | 2002-03-07 | Method for displaying advertisement on TV screen and its equipment |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN1444399A true CN1444399A (en) | 2003-09-24 |
Family
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN02106927A Pending CN1444399A (en) | 2002-03-07 | 2002-03-07 | Method for displaying advertisement on TV screen and its equipment |
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| Country | Link |
|---|---|
| CN (1) | CN1444399A (en) |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101547325A (en) * | 2008-03-28 | 2009-09-30 | 宝利微电子系统控股公司 | Method and device for displaying network information on television |
| CN106537926A (en) * | 2014-05-20 | 2017-03-22 | 通用电子有限公司 | System and method for configuring the remote control functionality of a portable device |
| TWI610251B (en) * | 2016-07-21 | 2018-01-01 | Chunghwa Telecom Co Ltd | Method and system for generating advertisement interpretation data suitable for film and television service |
| CN109960152A (en) * | 2017-12-25 | 2019-07-02 | 东芝生活电器株式会社 | Appliance system and household appliance |
-
2002
- 2002-03-07 CN CN02106927A patent/CN1444399A/en active Pending
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101547325A (en) * | 2008-03-28 | 2009-09-30 | 宝利微电子系统控股公司 | Method and device for displaying network information on television |
| WO2009117970A1 (en) * | 2008-03-28 | 2009-10-01 | 宝利微电子系统控股公司 | Method and device for displaying network information on television |
| CN106537926A (en) * | 2014-05-20 | 2017-03-22 | 通用电子有限公司 | System and method for configuring the remote control functionality of a portable device |
| TWI610251B (en) * | 2016-07-21 | 2018-01-01 | Chunghwa Telecom Co Ltd | Method and system for generating advertisement interpretation data suitable for film and television service |
| CN109960152A (en) * | 2017-12-25 | 2019-07-02 | 东芝生活电器株式会社 | Appliance system and household appliance |
| CN109960152B (en) * | 2017-12-25 | 2022-06-21 | 东芝生活电器株式会社 | Household appliance system and household appliance |
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| C02 | Deemed withdrawal of patent application after publication (patent law 2001) | ||
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