CN1439991A

CN1439991A - Digital short-message antifakery, retrospective and grading systems

Info

Publication number: CN1439991A
Application number: CN 03105034
Authority: CN
Inventors: 谌晖; 黄建良; 李云
Original assignee: Individual
Current assignee: Individual
Priority date: 2003-03-03
Filing date: 2003-03-03
Publication date: 2003-09-03

Abstract

A method to use short message for false proof includes providing one of the only false digit code consisting of information with producer, the only number of product and area sales code at outer packing for each commodity, the consumer sending the code by short message to the application service centre where will compare the code with digit code stored in data bank and to send the compared result containing information of true commodity or imitated commodity back to the consumer by the short message. In addition, there will be tracing back system for the imitated commodity to enable it to obtain sales location of the imitated commodity for reporting the information to relative management office in order to take some measures and grading system to grade the consumer, market and distributor in the application service centre.

Description

The note digital code anti-false, review and rating system

One, technical field the invention provides a kind of digital false-proof technology, the commodity fake products is reviewed and consumer, market and dealer's rating system.

Though two, background technology has had some traditional method for anti-counterfeit (anti-counterfeit package, laser hologram, temperature sensitive ink, watermark, secret mark etc.) in the market, but exist a lot of shortcomings, thoroughly forged by the fake producer easily, enterprise is forced to the frequent new false proof mode of selecting.Secondly, after fake products or transregional sale (falsifying) problem having occurred, the consumer does not have good methods just can confirm the true and false of commodity before buying, and producer can not follow the tracks of well understands fake products information and transregional marketing information; Technical supervision department can not in time obtain fake products information, and to carry out anti fake commodity campaign be the several problems that press for solution at present.At last, how to improve consumer's the consciousness of cracking down on counterfeit goods better, protecting the interests of consumer, market, dealer and manufacturer from many-sides such as marketing channel, credit worthinesses also is the problem that presses for solution.

Can think,, press for a kind of system and can solve following problem at consumer, market, dealer, manufacturer and technical supervision department:

1. just can confirm the true and false of commodity before consumer-purchase

2. market-suspection is that the power to make decision of the commodity of fake products is given the consumer, avoids dispute in the future to complain

3. dealer-urgent solution is striden write off and is sold (falsifying) problem

4. the distribution situation of manufacturer-solution fake products and transregional marketing problem

5. the sale distribution and the assignment problem of technical supervision department-understanding fake products

Three, summary of the invention the objective of the invention is in order to address the above problem better, and proposes a kind of note digital code anti-false, reviews and rating system.

Note digital code anti-false of the present invention, review and rating system comprises: the commodity of manufacturer production have unique false proof number, comprise the sales region code, and the code spraying system of producer links to each other with false proof digital generation system; The application service central store has merchandising database and links to each other with the database of manufacturer, and provides fake products to review and rating system; The consumer sends false proof number to the application service center by short message mode, after the application service center compares these data and database, with the true and false information feedback of commodity to the consumer; The fake products traceability system obtains and submits to corresponding department (Bureau of Technical Supervision) and carries out action accordingly from the information that the consumer provides; Rating system carries out level evaluation to how many situations of fake products in consumer's true and false commodity consciousness and market, dealer's level evaluation is related generally to the ability of the market commodity monitoring that this dealer is responsible for selling to him; At customer acceptance center statistical analysis system is arranged, mainly the information data (comprising consumer information, fake products zone, falsifying information or the like) of collecting is carried out statistical study, and the result who analyzes is submitted to national correlation department and manufacturer.

The advantage that the present invention has: on the whole, the present invention will greatly improve the anti-counterfeit capability of enterprise, reduce the false proof cost of enterprise; and raising is to the tracking power of sell goods; can reduce imitation behavior effectively, be convenient to the identification of consumer, thereby protect the interests of consumption effectively fake products.

1. proposed first the combination of reviewing and grade of note digital code anti-false, commodity fake products.At present domestic Antiforge inquiry only

Be the true and false inquiry of commodity and in the majority with liaison mode, producer can not follow the tracks of fake products and transregional sales letter well

Breath, dealer and market can not be protected number one well.

2. greatly reduce enterprise's false proof cost of cracking down on counterfeit goods.Adopt method provided by the invention, other false proof measures of comparing,

Can reduce cost greatly, can also be avoided transregional sale and grading function simultaneously.

3. guarantee consumer's ease of use, before buying commodity, just can obtain the true and false information of commodity.

4. realized the single-point input, the general notion in the whole nation greatly reduces the operation costs of enterprise.

5. realized tracking, and solved the supervision of manufacturer transregional sale to commodity fake products source.

6. realized the assessment of consumer's true and false consciousness, the function of market, dealer's level evaluation.

Four, description of drawings Fig. 1 is note digital code anti-false of the present invention, reviews and the systematic schematic diagram of rating system; Fig. 2 is note digital code anti-false of the present invention, reviews and rating system overall frame structure figure; Fig. 3 is note digital code anti-false of the present invention, review and the information code of rating system generates and code spraying system figure; Fig. 4 is note digital code anti-false of the present invention, review and the weak point business process map of rating system.

Five, embodiment is referring to Fig. 1 and Fig. 2, note digital code anti-false of the present invention, reviews and rating system comprises: the commodity of manufacturer production have unique false proof number, comprise the sales region code, and the code spraying system of producer links to each other with false proof digital generation system; The application service central store has merchandising database and links to each other with the database of manufacturer, and provides fake products to review and rating system; The consumer sends false proof number to the application service center by short message mode, after the application service center compares these data and database, with the true and false information feedback of commodity to the consumer; The fake products traceability system obtains and submits to corresponding department (Bureau of Technical Supervision) and carries out action accordingly from the information that the consumer provides; Rating system carries out level evaluation to how many situations of fake products in consumer's true and false commodity consciousness and market, dealer's level evaluation is related generally to the ability of the market commodity monitoring that this dealer is responsible for selling to him; At customer acceptance center statistical analysis system is arranged, mainly the information data (comprising consumer information, fake products zone, falsifying information or the like) of collecting is carried out statistical study, and the result who analyzes is submitted to national correlation department and manufacturer.

This technological breakthrough the thinking of anti-counterfeiting technology in the past, taked a kind of new approaches, new invention, the new measure, made it have unforgeable, be easy to identity, information feedback, numerical information uniqueness, numerical information confidentiality, use advantages such as disposable.It is to utilize advanced encryption technology, (this coding comprises enterprise name to give unique information coding of each part product dispensation, product unique identifier and sales region sign indicating number), simultaneously in conjunction with the advanced communication technology (for example note), the consumer can use note to inquire about according to this querying method that the provider provided of encoding when buying commodity, the coding of input is verified by the coding provider, thereby learn the true and false of this product, anti-counterfeiting mark that can overcome conventional art barrier type anti-counterfeiting technology effectively stereotyped (fake producer has this technology of breakthrough to forge the possibility of profit on a large scale) and anti-counterfeiting mark are difficult to identification, two big defectives of propaganda difficulty have been represented state-of-the-art trend in the present false proof industry.Use SMS to carry out the anti-counterfeiting information inquiry mode, convenient, fast, cost is low, under the ever-increasing overall situation of China's number of mobile phone users, will become the good assistant of consumer's anti-false true-guaranteeing.

Secondly, in order to solve the problem of commodity falsifying sale and fake products information gathering, and be manufacturer and national correlation department (technical supervision department) service better, increased the commodity fake products in the present invention, tracking and traceability system are sold in falsifying.Send fake products information behind customer acceptance center the consumer, system will gather these fake products information automatically and the selling spot carries out relative measures for national correlation department and production firm.In addition, the function of statistic analysis that provides by system, can analyze the distribution of the product that comprises customer departmentation, care, fake products and falsifying situation or the like data, thus the marketing channel that improves manufacturer not technical supervision department obtain more fake products information.

In addition, for the encourage consumer uses this false proof measure, the right of protection consumer, market, dealer and manufacturer also comprises the rating system at consumer, market and dealer among the present invention.For the consumer, can carry out the integration rating system, for the consumer of frequent inquiry commodity true and false when integration reaches certain rank, can participate in the discounting or the sweepstake in manufacturer or market, can make the consumer participate in the activity of cracking down on counterfeit goods more like this, thereby obtain more fake products or falsifying marketing information; For the point of sale, market, after the commodity true and false inquiry system is provided, the power to make decision of whether buying commodity (it is fake products or smuggled goods that the consumer suspects) has been left for the consumer, thereby avoided more dispute, protected the interests in market.In addition, if fake products really appears in the market, integration that will be certain according to certain standard deduction, the grade in this market of reappraising is sold qualification until cancellation; For the dealer, except the fake products problem, the big problem that faces at present is transregional sale (falsifying) problem, and this will influence dealer's interests, the enthusiasm of hitting them greatly.If market commodity fake products is responsible for this market dealer's a definite integral with deduction, if transregional sale will be deducted a definite integral to the dealer that these commodity are provided.Like this with the local dealer's of strong guarantee interests.

The external packing of every commodity provides a unique false proof number, the information of this false proof number comprises manufacturer, product unique number and zone sale code, the consumer sends this code to the application service center (the application service central store has the merchandising database of manufacturer) by short message mode, with database in after the number stored compares, result is relatively returned to the consumer by note, the true and false information of these commodity is provided.In addition, the application service center is provided with fake products and follows the tracks of traceability system and rating system.The selling spot (different with the sales region code at false proof digital center) and the information of carrying out that fake products tracking traceability system can obtain fake products gather, and submit to relevant departments and carry out corresponding means; Rating system is that consumer, market and dealer grade.Consumer's grading mainly is a fake products consciousness, and the consumer by message search will obtain certain integration, run up to certain integration and just can obtain certain grade; If find that by native system market (or point of sale) has fake products to exist, except the measure of cracking down on counterfeit goods accordingly, also will be to this market and the certain integration of grade deduction that provides the upper level of commodity to sell.

Note digital code anti-false of the present invention, review and the schematic diagram of rating system is seen Fig. 1, its flow process is as follows:

The 1-consumers shopping obtains the merchandise news sign indicating number;

2-sends merchandise news sign indicating number (if mobile phone possesses camera function, can send photograph, as evidence) by note and arrives

The application service center;

3-obtains the true and false information of commodity;

4-application service center sends fake products information, transregional marketing information and grading information to manufacturer;

5-application service center sends fake products information (comprising product content and logistics information content) to technical supervision department;

The 6-technical supervision department is notified the officer cracking down on fake goods;

7-officer cracking down on fake goods is to merchandise sales point request for information;

8-officer cracking down on fake goods looks into the evidence obtaining certificate from the consumer.

The present invention is to be support with mobile communications network and Internet, based on the intelligent agent application system of many Agent System support platform, provides the carry-on false proof caution service and the choice service of flexible personalization for using the mobile phone person.System has realized that the consumer sends the customization of the service of goods of oneself being concerned about to system, and system will seek automatically, collects, puts in order, the various information of filtration, analytic product, and the caution service that in time will satisfy customer requirements sends to the user; Can be when the user provides analysis decision necessary various real-time information and corresponding analysis result; Can help the user to analyze and functions such as false proof decision-making.

All in all, the content of system design comprises:

1. pass through the Short Message Service Gateway warp of a moving communication common carrier mobile communication link-future to all short messages of consumer

(perhaps Internet) handles to the note processing module at application service center by special line;

2. application service center-provide note processing, data enciphering/deciphering, merchandising database, traceability system, rating system

And statistical analysis system;

3. technical supervision department-corresponding action of execution after the fake products information that acquisition application service center provides;

4. manufacturer-mainly be information code generation system and code spraying system, the two is an organic integrate body.By sequence code

The product data that generation system generates and via the existing logistics system of enterprise send regional sales code information via

The RS232 interface passes to code spraying system and is printed on (referring to Fig. 3) in the packing of product.

The commodity code mode: the standard according to producer generates at random, totally 24, as: xxxx xxxxxxxxxxxx xxxxxxxx, represent production firm for preceding 4, middle 12 are the unique indication code of representative commodity, represent information such as sales region for back 8, in addition, if there has been logistics distribution system in enterprise, the area information in the sequence code generation system that we provide is generated by this system.

Claims

A digital short message false proof, review and rating system, it is characterized in that:

A. the commodity of manufacturer production have unique false proof number, comprise the sales region code, the code spraying system of producer and false proof number

The sign indicating number generation system links to each other;

B. the application service central store has merchandising database and links to each other with the database of manufacturer, and provides fake products to review and comment

Level system;

C. the consumer sends false proof number to the application service center by short message mode, and the application service center is these data and data

After the storehouse compares, give the consumer with the true and false information feedback of commodity;

D. the fake products traceability system obtains and submits to corresponding department (Bureau of Technical Supervision) execution from the information that the consumer provides

Corresponding action;

E. rating system carries out level evaluation to consumer's true and false commodity consciousness and how many situations of fake products in market, to the dealer

Level evaluation relate generally to the ability of the market commodity monitoring that this dealer is responsible for selling to him.

F. at customer acceptance center statistical analysis system is arranged, mainly the information data of collecting (is comprised consumer information, fake products

Zone, falsifying information or the like) carry out statistical study, and the result who analyzes is submitted to national correlation department and manufacturer.
2. note digital code anti-false according to claim 1, review and rating system, it is characterized in that every commodity have unique false proof number, false proof number generates at random according to certain criteria, and the false proof number of every commodity is unique, and it comprises the zone sale code of manufacturer's commodity.
3. note digital code anti-false according to claim 1 and 2, review and rating system, it is characterized in that the commodity counterfeit prevention number comprises bar code and digital two parts, bar code can scan rapidly and read in, and numeral can send by note.
4. note digital code anti-false according to claim 1 and 2, review and rating system, it is characterized in that the consumer obtains commodity true and false information by short message mode, and can send the commodity scene photograph by the camera function of mobile phone to the application service center, with the evidence of complaining as future.
5. note digital code anti-false according to claim 1 and 2, review and rating system, it is characterized in that being provided with the application service center, this service centre can provide service for many manufacturers, the computer system at application service center links to each other with the computer system of manufacturer, perhaps can obtain the commodity counterfeit prevention number of the new sale of manufacturer at any time.
6. note digital code anti-false according to claim 1 and 2, review and rating system, it is characterized in that providing the commodity traceability system, the sales situation (comprising current selling spot) of producer's commodity can be reviewed in the application service center, whether falsifying of dealer, whether the commodity of selling exist fake products or the like, and these informational needs provide by consumer's note.
7. note digital code anti-false according to claim 1 and 2, review and rating system, it is characterized in that providing rating system to the consumer, consumer's true and false commodity consciousness is graded, merchandise news of every transmission obtains to the application service center

Certain integration is accumulated to discounting and sweepstake that certain value is upgraded and can be participated in producer's commodity.If one

Do not occur fake products in fixing time, will obtain certain integration.
8. note digital code anti-false according to claim 1 and 2, review and rating system, it is characterized in that providing rating system,, will demote when the fake products information accumulation in market during to a definite integral to the market, if do not occur fake products within a certain period of time, certain integration will be obtained.
9. note digital code anti-false according to claim 1 and 2, review and rating system, it is characterized in that providing rating system to the dealer, when falsifying or fake products information have appearred in the market that this dealer is responsible for, deduct certain integration, be accumulated to a certain degree and demote, if do not occur fake products or falsifying phenomenon within a certain period of time, certain integration will be obtained.
10. note digital code anti-false according to claim 1 and 2, review and rating system, it is characterized in that providing function of statistic analysis to information data, by to comprising the crack down on counterfeit goods statistical study of data such as behavior, market fake products, dealer's falsifying of consumer, obtain corresponding statistics and submit to corresponding department and manufacturer, to improve countermeasure, stop fake products and falsifying behavior.