CN1387152A - Advertisement supply method and system - Google Patents
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- CN1387152A CN1387152A CN01137057A CN01137057A CN1387152A CN 1387152 A CN1387152 A CN 1387152A CN 01137057 A CN01137057 A CN 01137057A CN 01137057 A CN01137057 A CN 01137057A CN 1387152 A CN1387152 A CN 1387152A
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Abstract
At a Web site, a server device 10 which gives points making it possible to receive services corresponding to the quantity of use, is equipped with a network means 13, a file 28 storing points, etc., based upon investments by sponsors, files 32 and 24 storing banner advertisements, a point generation part 14 which determines the numbers of points to be displayed in the banner advertisements, a Web control part 11 which displays the banner advertisements given the numbers of points in Web pages, and a user data management part 12 which manages the points that users obtain. a sponsor who provides a point can control appearance conditions of a point displayed on a banner advertisement.
Description
Technical field
The present invention relates to use the Advertisement supply method of the integration of the award of browsing as advertisement, particularly the technology of situation appears in the integration that shows of management.
Background technology
By being the popularizing of computer network of representative in recent years with the internet, webpage is just becoming important advertising media.The merchant that offers of webpage recruits sponsor, often publishes on webpage being called advertisement headline advertisement, relevant with this sponsor.
Headline advertisement is clicked the website move to the sponsor that this headline advertisement is provided by the user, has to show that sponsor allows the advertising results of the advertising message that the user browses.Therefore, sponsor adopts increases the various measures that the user clicks.
Summary of the invention
As one of this measure, be to give integration to the user who has clicked headline advertisement.If the user can obtain some service by collecting this integration, but then expects users can be clicked headline advertisement energetically.
But, the user who has clicked headline advertisement is being given in the method for integration without exception, sponsor is difficult to carry out the setting of promotion period for example or dwindles the advertising of concentrating the such tactic of audience user.
The present invention is the invention in view of such situation, and its purpose is, the integration adding method and the device thereof of the tactic that improves advertising results is provided.
In order to solve above-mentioned problem, of the present invention on the end device of network connections the Advertisement supply method of display ads information comprise: entrust merchant's terminal to accept advertisement from advertisement and entrust merchant's identifying information and entrust the step of the identifying information of relevant advertising message with this advertisement; As being used for generating the information that reward points is browsed in the subsidiary advertisement that shows of advertising message, the integration managing information of entrusting the identifying information of merchant's identifying information and advertising message to store explicitly with the advertisement of accepting in the memory storage is presented at advertisement entrusts on merchant's the terminal, and accept the step of the input/change of this integration managing information; Come the step of the integration managing information of storing in the updated stored parts according to input/change of accepting; Corresponding to advertisement browse request, generate the step of the subsidiary integration that shows on the advertising message with reference to the integration managing information of storing in the described memory storage from advertisement viewer terminal; And the step of advertising message on the terminal that is presented at the advertisement viewer under the selectable state that will attach the integration of generation.
Thus, because sponsor can control the integration frequency that the user is given, give so can realize improving the integration of the tactic of advertising results.
Description of drawings
Fig. 1 is the integrally-built block scheme of the explanation embodiment of the invention.
Fig. 2 is the block diagram of explanation server system 10.
Fig. 3 is the figure that is illustrated in the topology example of registered user's data 220 of record in the user's registration information file 22.
Fig. 4 is the figure of the topology example of the recent daily record data 270 of record in the recent journal file 27 of expression.
Fig. 5 is the figure of the topology example of sponsor's integration managing data 280 of record in the expression sponsor integration managing file 28.
Fig. 6 is the figure that the webpage in the website offered of explanation advertising space supplier changes.
The process flow diagram of the authentication processing when Fig. 7 is explanation permission website visiting.
Fig. 8 is the figure of the inlet page or leaf example of explanation website.
Fig. 9 is the process flow diagram that explanation integration object user/non-integration object user's division is handled.
Figure 10 is the figure of normal menu page 350 examples of explanation.
Figure 11 is the figure of menu page 340 examples of the subsidiary integration of explanation.
Figure 12 is the figure of explanation for the integration change regular image of an integration number that headline advertisement obtained.
Figure 13 is the figure of topology example of the acquisition integration data 210 of expression integration managing file 21 management.
Figure 14 is the exemplary plot that the explanation integration utilizes formality page or leaf 410.
Figure 15 is the exemplary plot that the picture 360 of thanking you is described.
Figure 16 is another exemplary plot that the picture 360 of thanking you is described.
Embodiment
Below, describe embodiments of the invention in detail with reference to accompanying drawing.
(embodiment summary)
In the present embodiment, there are advertisement space provider, ad sponsor, user to occur.Advertisement space provider is offered the website on computer network, for example internet, the several zones in the webpage that shows in this website are provided as advertising space.Providing funds in the website that ad sponsor is offered advertisement space provider, publishes advertisement on webpage.The user is the viewer of the webpage that shows on the website offered of advertisement space provider.The user is the Internet user of corresponding a plurality of non-appointments basically, but is referring to specific user, when for example having finished the user of regulation registration, this user is clearly being put down in writing.
In the present embodiment, the website offered of summary description advertisement space provider.This website can form and comprehensively provide for example is the various contents of purpose, the website of recreation, product information etc. for example with the amusement.
In addition, in this website, offer so-called shopping mall.In this shopping mall, the user for example can onlinely buy the commodity that advertisement space provider is handled.
Ad sponsor is provided funds to advertisement space provider, publishes on the part of the webpage that shows in the website that advertisement space provider is offered to be called as headline advertisement, main advertisement by rectangular-shaped image construction.In addition, the part of investment is provided by providing of reward points (following simply be called ' integration ').
This integration is in situation about having on the webpage on the headline advertisement that this integration is presented at ad sponsor.The user is by clicking the headline advertisement that shows integration, the integration that can obtain to show.The user who obtains integration passes through in the shopping mall to use integration in the website that advertisement space provider provides, and can buy commodity etc. with the price of discount.
That is, integration can be scaled the amount of money with respect to the ratio of x yen in 1 integration.Here, the invested capital of supposing sponsor is the y yen, and partly serving as the z yen of regulation ratio wherein provides the yen of integration part.At this moment, the available total mark number of sponsor becomes the z/x integration.
On the other hand, as the person's of buying user when buying commodity by utilizing the β integration, can buy according to the price of β * x yen discount buying payment for goods.And, as the investment of the β * x yen of this deduction based on sponsor.
Like this, by utilizing integration, can provide a kind of shop burden less, the new-type service pattern of good advertising effect.
(formation of embodiment)
The one-piece construction of present embodiment is described with block scheme shown in Figure 1.In the figure, a plurality of terminal computers 30 of the server system 10 of advertisement space provider operation and the available non-appointment of user are connected by computer network 40, for example internet 40.
Terminal computer 30 can use personal computer, entertainment device etc. can connect the signal conditioning package of internet.Terminal computer 30 comprises display device such as CRT device, liquid-crystal apparatus or TV receiving trap, and input media such as keyboard, controller.The user utilizes application software of so-called browser etc. can access server system 10 with terminal computer 30.
Fig. 2 is the block scheme of the functional structure of explanation server system 10.Server system 10 can use the server computer of being furnished with CPU, main storage means.
In the figure, server system 10 comprises net control part 11, user data management portion 12, input and output control part 13 and integration generating unit 14.These function portions mainly CPU by Control Server system 10 carry out the computer program of storing in the main storage means and realize.Such computer program recorded and can circulate on mobile storage mediums such as CD-ROM.
The information that user data management portion 12 usefulness integration managing file 21 described later and user's registration information file 22 are managed the registered user.User data management portion 12 is the userspersonal information that key is extracted integration managing file 21 or user's registration information file 22 out with the user ID for example, and obtains the user to carry out this information is write the processing of integration managing file 21 grades under the situation of integration.
Input and output control part 13 is to be used to control the interface that the transmission of the information by internet 40 receives.
Figure 13 represents to obtain the figure of the formation example of integration data 210.In the figure, obtain integration data 210 several 211 by integration, as the ID212 of sponsor of the identifying information of the sponsor that this integration is provided, as the headline advertisement ID213 of the headline advertisement identifying information that shows this integration, as user ID 214, the integration of the customer identification information that obtains this integration obtain days 215 and expiry date of points limit 216 constitute.
User's registration information file 22 is files of user data management portion 12 management, registered user's data 220 that storage is associated with registered user's user ID and password.
Fig. 3 represents the formation exemplary plot of registered user's data 220.In the figure, registered user's data 220 are made of user ID 221, password 222, addresses of items of mail 223, residence 224, credit card information 225, sex 226, age 227, hobby 228.As hobby 228, information such as for example be interested object, take subscriptions for magazines.These data are for example registered in the formality the user user are urged input, the data that user data management portion 12 records are accepted.
The user data management portion 12 of server system 10 as key, extracts registered user's data 220 with the user ID accepted from the user out from user's registration information file 22.Then, the password 222 of record is checked the password that will accept from the user and the registered user's data 220 of extraction, carries out registered user's authentication processing.
Integration headline advertisement file 23 storage is used to generate the view data etc. of headline advertisement of the subsidiary integration of ad sponsor.Each view data of storage can wait with data ID or data name to be discerned.In the headline advertisement that this view data generates, the zone that is provided for showing the zone of integration or shows integration.
Normal headline advertisement file 24 storages are used to generate the view data of the common headline advertisement of ad sponsor.In this headline advertisement, be not provided for showing the zone of integration.Each view data of storage can wait with data ID or data name to be discerned.
Shopping mall's message file 25 storage is used to generate the data of the webpage that constitutes the shopping mall etc.
The information that content file 26 these websites of storage provide, the data that are used to generate the webpage that contents such as recreation are provided, program etc.
Fig. 4 is the figure of the formation example of the recent daily record data 270 of expression.In the figure, recent daily record data 270 was made of the user's of visit user ID 271, date access time 272.
Sponsor's integration managing file 28 is files of integration generating unit 14 management, is used to manage the integration of the sponsor that integration is provided.Presents is provided by the relevant sponsor's integration managing data 280 of integration that provide with ad sponsor.
Fig. 5 is the figure of the formation example of expression sponsor integration managing data 280.In the figure, sponsor's integration managing data 280 are by the ID281 of sponsor that is used to discern sponsor's information of managing notebook data, be used to discern the headline advertisement ID282 of the headline advertisement that shows integration, title 283, be used to generate the title data name 284 relevant of the headline advertisement of demonstration with data name (filename), integration as the information that concerns between the number of times of the integration that determine to show and the occurrence number distributes 285, as between the apparition of determining integration information between the apparition 286, as between the concentrated apparition of the information during the centralized displaying integration 287, as the valid period 288 of the information of determining the expiry date of points limit, and conduct shows that the user profile 289 of the client layer information of integration constitutes.
The visit situations such as resume of the access number that Access Management Access file 29 these websites of storage are average a day.
More than, the formation of server system 10 has been described, but server system 10 is not limited to such formation.Server system 10 can only constitute with single computer system, also can use a plurality of computer systems to constitute.In memory storage,, preferably disperse to be provided with a plurality of memory storages especially for comprising the so-called mirror reflection (ミ ラ リ Application グ) of contingency data degradation or server outage.
(site maps)
Below, the conversion summary of the webpage in the website that advertisement space provider offers is described with reference to site maps shown in Figure 6.
The inlet page or leaf 310 of net control part 11 these websites of usefulness is urged input user ID and password.Then, accept user ID and password after, user data management portion 12 carries out authentication processing with reference to user's registration information file 22.If its result certified as the registered user, then show and urges the menu page of selecting content that the website provides.
Then, the processing of calculating the integration that will show for the user who is divided into the integration object user, subsequently, become integration object user's page or leaf 320 in display notification after, show the menu page 340 of the headline advertisement that comprises subsidiary integration.Integration is displayed in the headline advertisement relevant with the ad sponsor that this integration is provided.
On the other hand, become non-integration object user's page or leaf 330 for the user's display notification that is divided into non-integration object user after, show the menu page 350 of the headline advertisement cannot not comprise subsidiaryly integration.
The integration object user is by clicking the headline advertisement of subsidiary integration, the integration that can obtain to show on the headline advertisement.And, even in some menu pages, accept the click of headline advertisement after, also move to the webpage 410 of the ad sponsor shown in the headline advertisement.
Advertisement space provider is offered so-called shopping mall with this website.The user can show shopping mall's inlet page or leaf 400 by click shopping mall's button on certain one page of menu page 340,350.Then, in the shopping mall, specify the commodity of expectation, can buy formality.
When the user buys,, can enjoy the service of discount payment for goods according to utilizing integration by utilizing the integration after obtaining.Then, net control part 11 from the user accept to utilize integration buy indication after, demonstration is provided on the display device that the picture 360 of thanking you of the ad sponsor name etc. of this integration is presented at the terminal computer 30 that this user utilizes (integration managing processing).
The following describes the integration managing method that this website provides.As mentioned above, integration is based on the investment of ad sponsor.And the integration that shows on the headline advertisement can be set at 1 integration, 5 integrations, 10 various number of times such as integration, and the appearance situation corresponding with each number of times can be controlled by ad sponsor.
That is, the integral number of times that shows on this website is variable, and ad sponsor can be set the number of times of the integration that shows on the headline advertisement and frequency, the change in period, the valid period of integration, client layer of giving integration etc.Thus, for example, can concentrate the advertising strategy that carries out at people, period object effectively.
Be described in more detail sponsor's integration managing data 280 shown in Figure 5 below.The ID281 of sponsor is the information that is used to discern the sponsor of headline advertisement.Title ID282 and title 283 are the information that is used to discern headline advertisement.Title data name 284 is the information that is used to specify the view data that generates headline advertisement.
If above information spinner is used in the information at administrative purposes such as headline advertisement appointments.Integration shown below distributes 285, between the apparition 286, concentrate between the apparition 287, valid period 288 and user profile 289 mainly is to show the information of using in the purpose of integration in control.As described later, ad sponsor can be set management to a part of information by online these information of confirming headline advertisement that wait based on itself providing funds.The following describes the content and the setting of these information.
Integration distributes 285 to comprise that also integration sum item 2851, integration distribute list item 2852 and integration remainder item 2853.
For the integration of the frequency item of representing on allocation table 28521, integration allocation table 2852 is the information of representing occurrence number item 28522 separately and back number of times item 28523 occurring.
In this table, frequency item 28521 is to set project that the integration frequency can occur, for example can be set at 0,1,5,10 etc.These frequencies can preestablish fixing value, also can freely be set by ad sponsor.In addition, a part of frequency is fixed, and can freely set by ad sponsor for other frequencies.
In this table, occurrence number item 28522 is projects that how many times appears in the integration of each frequency of setting.This project is no more than in the scope of integration sum in total frequency, can freely be set by ad sponsor.This project also can be set with the appearance ratio of integration separately.
In this table, occurring finishing 28523 is to represent that the project of how many times appears in the integration of each frequency.Therefore, this project is owing to integration generating unit 14 is upgraded according to the integration that occurs, so ad sponsor can not change this value.
In this table, integration remainder item 2853 is to deduct the value that the integration after the appearance is counted gained from the integration sum.This value becomes at 0 o'clock, does not show integration on headline advertisement.This project is owing to integration generating unit 14 is upgraded according to the integration that occurs, so ad sponsor can not change this value.
286 is headline advertisement projects between the apparition of determining by the notebook data management between the apparition, can be set by ad sponsor.By setting integration allocation table 2852 and between the apparition 286, determining that frequency appears in average one day integration occurrence number and integration.Frequency appears in average one day integration occurrence number and integration also can be used for the demonstration that ad sponsor is confirmed.
Concentrate between the apparition 287 be for example corresponding promote wait, ad sponsor with the above-mentioned apparition between in certain during be associated and the concentrated project set under the situation of integration of occurring.In this project, can set and concentrate between the apparition 2871 and the appearance integration number in this period 2872.The appearance integration number of setting can be for occurrence number, ratio occurs, the some of frequency occur.In addition, ad sponsor can select whether to set this project arbitrarily.In this project, also can will concentrate average one day integration occurrence number and integration between the apparition affirmation demonstration that frequency is used for ad sponsor to occur.
Like this, if integration generating unit 14 with reference to sponsor's integration managing file 28, then can be to asking the integration frequency and the occurrence number that show some day.Then, all are shown according to this day integration frequency and number of times can form the guide look of displayable integration frequency sometime.
More than, the integration managing method that this website provides has been described.The information that is used to control integration can be confirmed, be changed to ad sponsor.Such processing is for example shown below, and that works carries out on webpage.
(user authentication process)
Below, the concrete processing of the server system 10 the when request of access of accepting from user's terminal computer 30 is described.
In the present embodiment, the user is in order to visit the website that advertisement space provider is offered, and browsing page need be finished user's registration in advance.This is because can be obtained the cause of integration by the website to each user management.Wherein, also permit for non-registered users and browse.In this case, remove non-registered users the object, also can manage each integration user by giving from integration.
Authentication processing when the following describes for this website of user's permits access of finishing registration.Fig. 7 is the process flow diagram of this processing of explanation.Unregistered user is shown not shown registration page, can carry out user's registration by projects such as input name, addresses of items of mail, addresses.These information are recorded in the user's registration information file 22.
The registered user who wishes this website of visit can input user ID 311 and password 312 in the inlet page or leaf 310 of example shown in Figure 8.After input, if hit OK button 313, then user ID and the password with input is sent to server computer 10 (S101).
The net control part 11 of having accepted the server system 10 of user ID and password uses user data management portion 12 retrieval and the consistent registered user's data of accepting (S102) of user ID from user's registration information file 22, judges whether the user ID of accepting is present in (S103) in registered user's file.
Under the user ID of accepting is not present in situation in registered user's file, on the display device of terminal computer 30, show ' unregistered user please register ' (S104).Thereby, as non-registered users, also can permits access.
Under the user ID of accepting was present in situation in registered user's file, whether the password of judging the password that writes down in registered user's data of extracting out and acceptance consistent (S105).Its result, under the situation of unanimity, permission finishes authentication processing (S106) to the visit of this website.
On the other hand, under the password that in the user data of extracting out, writes down and the inconsistent situation of password of acceptance, on the display device of terminal computer 30, show ' password bad ' (S107), then, show inlet page or leaf 310 once more, urge input user ID and password once more.
(user divides processing)
Then, for the user of the authentication processing that is through with by input user ID and password, net control part 11 carries out integration object user/non-integration object user's division to be handled.This division processing is undertaken by judging condition shown below.Fig. 9 is the process flow diagram of this processing of explanation.
This user divides and handles main load with Control Server system 10 is that purpose is carried out.That is,, need the daily record situation in the website of leading subscriber in order to manage integration, if but all users are carried out this log management, then the load of server system 10 may be excessive.Therefore, by the user that division is carried out the user of daily record situation management and do not carried out log management, promptly by division integration object user and non-integration object user after authentication processing, thereby control is to the load of server system 10.
For example can be 2 hours or 24 hours etc. specified time limit, and the number of times of regulation for example can be for 3 inferior.These setting values can automatically change according to the situation to website visiting or be changed by advertisement space provider, ad sponsor artificially.
Access log situation in the recent journal file 27 of net control part 11 usefulness comes during the administrative provisions.When accepting user's visit, this user ID and visit are recorded in the recent journal file 27 constantly.On the other hand, behind record, eliminate user ID and visit record constantly through specified time limit.Its result from current time, is recorded in the recent journal file 27 with interior user ID of visiting the user of website in specified time limit.
Following the carrying out of division based on the access times condition of the same user in specified time limit.
The consistent user ID data of accepting when net control part 11 is extracted out with authentication processing from recent journal file 27 of user ID.Then, if the data number of extracting out is non-integration object user (S205) with this distinguish more than the number of regulation so.On the other hand, if do not extract the number that the data number of data conditions and extraction is lower than regulation out, then according to dividing processing (S202) as the 2nd original fund of integration of dividing condition.By carrying out such processing (S201), can be divided into non-integration object with having visited the user more than the stipulated number in specified time limit.
Below, illustrate according to the user who carries out as the 2nd original fund of integration of dividing condition and divide processing (S202).According to the division that the original fund of integration is carried out, be to divide the user according to the integration remainder of the investment of ad sponsor.
As mentioned above, integration generating unit 14 is set average one day integration occurrence number in sponsor's integration managing file 28.On the other hand, in Access Management Access file 29, manage the resume of the visit situation of this website.Net control part 11 can come the average one day access times of predictive user according to these resume.In addition, with respect to this access times predicted value, ad sponsor also can be adjusted the access times predicted value in view of situations such as distributions.
The division of recently carrying out the user of this integration occurrence number of net control part 11 usefulness and access times predicted value.Promptly, for example, suppose that the integration occurrence number is 100 times in certain day, 400 visits of access times predicted value, for 25% the pairing user of number of times with respect to the all-access number of times, the processing (S203) that other conditions of carrying out handling as following division produce is divided into non-integration object user (S205) with remaining user.At this moment, the designation method of 25% number of times institute respective user is arbitrarily.For example, extract 1 visit randomly, can be assumed to be the user corresponding with this visit for continuous 4 times visit.In addition, also can be assumed to be the front and visit pairing user 100 times.By this processing, the user of this website visiting is divided according to above-mentioned probability.
More than, illustrated that integration object user/non-integration object user's division is handled.The order that the division that these division conditions produce is handled is variable, also can combination in any.For example, the judgement of (S203) is handled in the division that other conditions as the 3rd condition of not carrying out produce, and all users that satisfy the 1st and the 2nd condition are assumed to be integration object user (S204).
(menu page display process)
After the user divided the processing end, net control part 11 was presented on the display device of terminal computer 30 menu page.As mentioned above, in menu page, the menu page 340 and the normal menu page 350 of subsidiary integration arranged.And, handle the user divide into the integration object for dividing by above-mentioned user, become integration object user's page or leaf 320 in display notification after, show the menu page 340 of subsidiary integration.On the other hand, for the user who divides into non-integration object, demonstration become non-integration object user the page or leaf 330 after, show normal menu page 350.
At this moment, become in notice on integration object user's the page or leaf 320, for example ' 777 ' carries out the demonstration side by side of same numbers like that, and become in notice on non-integration object user's the page or leaf 320, for example ' 735 ' disperses the demonstration side by side of numeral like that, the division of integration object and non-object is formed the atmosphere of carrying out just like with automatic vending machine gradually, the user is divided have play in the processing.
Figure 10 is the exemplary plot of the normal menu page 350 of expression.In the figure, normal menu page 350 configurations are used to move to the menu button group 351 of various content pages, the headline advertisement group 352 that shows headline advertisement and the large-scale center button 353 of buying that is used to move to shopping mall's page or leaf.
Figure 11 is the exemplary plot of the menu page 340 of the subsidiary integration of expression.In the figure, menu page 340 configurations of subsidiary integration are used for moving to the menu button group 341 of various content pages, show the headline advertisement group 342 of subsidiary integration of integration and the large-scale center button 343 of buying that is used to move to shopping mall's page or leaf at headline advertisement.
(integration generates and handles)
The following describes and on the headline advertisement of the menu page 340 that attaches integration, show the processing that generates integration.The distribution of the integration that shows on the headline advertisement can be controlled by ad sponsor as described above.But,, in each demonstration of headline advertisement, generate integration frequency for each user's actual displayed by processing shown below.
The integration that shows generates according to the integration frequency item of setting in sponsor's integration managing file 28 28521, its occurrence number item 28522, appearance consequent 28522 and user's individual information.As user's individual information, total acquisition integration number of user is arranged, with respect to an integration number that headline advertisement obtained, with respect to the integration number that is obtained in during a headline advertisement certain, buy resume etc.These information are recorded in integration managing file 21 grades.In addition, in user's registration information file 22, under the situations such as the age of recording user, sex, hobby, can generate integration according to these information.These information are called the integration variable factor.
At first, integration generating unit 14 forms the integration frequency guide look that available headline advertisement shows with reference to sponsor's integration managing file 28.Then, according to the integration variable factor, the integration frequency that decision will show from displayable integration frequency guide look.
The method that generates integration according to the integration variable factor is arbitrarily, and for example, it is regular that the integration change relevant with the variable factor that adopts is set, be stored in sponsor's integration managing file 28, or with sponsor's integration managing file 28 association store.Integration generating unit 14 can generate integration with reference to this rule.The following describes to be the processing that example illustrates this moment to have formed regular situation with respect to an integration that headline advertisement obtained as variable factor.
Figure 12 is the image of expression with respect to the integration change rule of an integration that headline advertisement obtained.In the figure, transverse axis is with respect to an integration number that headline advertisement obtained, and the longitudinal axis is the relative value that shows the integration frequency.Here, show that the relative value of integration frequency is and the value that can show that the integration frequency is associated, for example, have ' in displayable integration frequency maximum frequency ', the ' the 3rd big frequency ' such meaning.In the figure, divide into 5 steps.The line of expression this rule increases and appears the situation that shows that integration frequency step reduces along with obtaining the integration number.For example, the integration number of acquisition shows the highest integration 20 when following in displayable integration, and later on along with the integration that obtains increases, the integration step ground of demonstration reduces.Then, if the integration that obtains surpasses 100, then do not show integration with respect to this headline advertisement.Like this, in this example, integration generating unit 14 generates the integration frequency that will show from integration change rule and the guide look of displayable integration frequency.
Therefore, when certain user is shown headline advertisement at first, in the frequency item of in integration allocation table 2852, determining 28521, show high integration frequency, but after being shown repeatedly for same headline advertisement, the integration that reduce the demonstration integration lentamente, promptly obtains.Then, other users that do not obtain integration are as yet partly distributed in the minimizing that the integration by will be corresponding with this user shows, can give more client layer with the integration that same ad sponsor provides.
For the integration that shows, click title by the user, the user can obtain integration.Integration generating unit 14 is rewritten appearance consequent 2854 and the integration remainder item 2853 that writes down in the headline advertisement data of the correspondence in sponsor's integration managing file 28.
Below, be example with user profile as the situation of variable factor.For example, suppose in the user profile 289 of sponsor's integration managing data 280, to write down the 10th generation recreation entertaining information of the meaning like this.Integration generating unit 14 is investigated registered user's age and hobby with reference to user's registration information file 22.Then, if to as the user of integration object with the 10th generation interest in game play form come record, then show high integration frequency in the integration frequency of from integration allocation table 285, setting.Like this, can implement to dwindle the advertising strategy of client layer.
For other variable factor, can similarly control and generate integration.In addition, also can form the integration change rule of a plurality of variable factors of combination.The change of the adjusting of variable factor and sponsor's integration managing data 280 can be undertaken by ad sponsor equally.In addition, also can be undertaken by advertisement space provider.
More than, illustrated on the headline advertisement of the menu page 340 that attaches integration, to generate the processing that shows integration.
Here, suppose to attach the integration headline advertisement file 23 that publishes on the menu page 340 of integration and the normal headline advertisement file 24 that publishes is arranged on the different memory storages on normal menu page 350.In this page, publish headline advertisement, but when the not normal grade because of memory storage takes place not publish the situation of headline advertisement, have the danger of the credit decline of advertisement space provider as sponsor's investment repayment.Therefore, when not normal a grade of memory storage, can utilize the headline advertisement file that temporarily is stored in another memory storage.
Therefore, net control part 11 monitors the operational situation of the memory storage of each file loggings, under situations such as the running of a memory storage stops, generating headline advertisement with another memory storage immediately.That is, the view data as the headline advertisement generation of storage on integration headline advertisement file 23 and the normal headline advertisement file 24 makes the relevant view data of same ad sponsor interrelated.
(integration managing processing)
As mentioned above, the user is by clicking the headline advertisement of subsidiary integration, the integration that can obtain to show.
At this moment, net control part 11 is managed the integration of giving the user by following processing.
After accepting to click the headline advertisement that shows integration, net control part 11 is recorded in the integration frequency that shows in the integration managing file 21 with the information relevant with this integration.
Figure 13 is an exemplary plot of representing to be recorded in as described above the data formation of the integration managing data 210 in the integration managing file 21.
In the figure, the integration number of the several 211 record acquisitions of integration.The ID212 of sponsor record is used to discern the ID of sponsor of the ad sponsor that integration is provided.Headline advertisement ID213 record is used to discern the headline advertisement ID of the headline advertisement that shows integration.User ID 214 records obtain the user's of integration user ID.Integration obtains the date that day 215 records obtain integration.Expiry date of points limit 216 is the date of writing down this valid period under the integration situation of determining in the limited time limit at the integration that obtains.The valid period of integration can as above be set by the valid period 288 of sponsor's integration managing data 280 like that.
Like this, the integration of user's acquisition adds and writes down the identifying information of the sponsor that this integration is provided.Ad sponsor is a key with this identifying information, can hold how the integration that provides is provided.
(integration use)
Below, the integration operating position of the shopping mall that offers in this website of advertisement space provider is described.
When net control part 11 is accepted the click of shopping mall's button of the menu page 340 of subsidiary integration or normal menu page 350, the shopping mall 400 of displayed map 6 example shown.
The user can browse the webpage that publishes the commodity of buying hope in the shopping mall, by carrying out the appointment of particular commodity, can buy formality.In the appointment of the appointment of the browsing of the webpage that publishes commodity, commodity, method of payment, formality such as check out, since identical with common large-scale shopping mode, so omit explanation.
After net control part 11 is concluded the business in accepting the shopping mall and specified commodity,, utilize formality page or leaf 410 to be presented on the display device of terminal computer 30 integration of example shown in Figure 14 as a part of buying formality.This page also can show the user who has integration as object.
In the figure, utilize on the formality page or leaf 410 at integration, the configuration explicit declaration can utilize the purpose of integration and hurdle 413, the hurdle 414 of specifying the purpose of not utilizing integration, the input of balance of points that hurdle 411, the hurdle of buying the amount of money 412 that shows the commodity of appointment, the explicit user of the conversion method of the deduction of integration obtained utilize integration purpose appointment and utilize the hurdle 41 5 of frequency and carry out the button of buying 416.Here, the balance of points that the user obtains is that key extracts the acquisition integration with reference to integration managing file 21 with user ID 214, calculates and shows its total.
According to user's input, when accepting not utilize the appointment of purpose of integration, net control part 11 is bought the amount of money that shows on the hurdle 412 of the amount of money and is carried out remaining sum and handle according to demonstration.
On the other hand, input according to the user, acceptance utilize integration purpose appointment and when utilizing the appointment of frequency, deduct the amount of money that net control part 11 shows according to the hurdle 412 of buying the amount of money from demonstration and utilize the integration frequency to be scaled behind the amount of money amount of money of gained to check out.
Then, from integration managing file 21, eliminate and the corresponding integration data of integration that utilizes.Marked region after integration managing data 210 are used also can be set, additional mark in the mark after the integration data corresponding with the integration that utilizes uses.
Like this, in this website, use integration by the investment based on ad sponsor, discount is carried out in the payment for goods of buying in the shopping mall that advertisement space provider is offered.By importing this mechanism, advertisement space provider is not born deduction and just can be extracted and buy the award that user that the payment for goods discount produces buys.
Be used in except integration being carried out the amount of money convert the discount, also can be used in and reward the exchange of commodity etc.
(picture of thanking you demonstration)
Commodity that finish to utilize integration etc. buy formality the time, server system 10 shows the picture 360 of thanking you on the display device of terminal computer 30.Figure 15 represents to thank you the figure of picture 360 examples.In the figure, in the picture 360 of thanking you, configuration show expression to the hurdle 361 of the article of buying thanks and deduction, show the headline advertisement of the sponsor that integration is provided hurdle 362, show the hurdle 363 of sponsor's name that integration is provided and show the hurdle 364 that the integration number is provided.
When the user utilizes integration, under the situation that has a plurality of ad sponsor that integration is provided,, can use several method for the integration that provides by which ad sponsor is provided.
For example, the integration order, the use automatically that obtain with temporal priority can be set like that.Perhaps, the integration after obtaining is had a guide look of demonstration with the ad sponsor information that provides, also can accept the selection that the user utilizes integration.
Its result has under a plurality of situations in the ad sponsor of the integration that utilization is provided, and example is such as shown in figure 16, and the integration number that provides separately and the integration merchant that provides assistance is provided on the picture 360 of thanking you.In the figure, in the picture 360 of thanking you, configuration show to the hurdle 361 of the article of buying thanks and deduction, show the headline advertisement of a plurality of sponsors that integration is provided hurdle 362, show the hurdle 363 of a plurality of sponsors name that integration is provided and show a plurality of hurdles 364 that the integration number is provided.
Like this, when utilizing integration, provide the title etc. of the ad sponsor of this integration by demonstration,, can further improve the advertising results of this website for ad sponsor.
Claims (12)
1, a kind of in Advertisement supply method with display ads information on the end device of network connections, comprising:
Entrusting merchant's terminal to accept advertisement from advertisement entrusts merchant's identifying information and entrusts the step of the identifying information of relevant advertising message with this advertisement;
As being used for generating the information that reward points is browsed in the subsidiary advertisement that shows of advertising message, the identifying information that merchant's identifying information and advertising message are entrusted in the advertisement of the acceptance of storing in the memory storage is presented at advertisement with the integration managing information of storage explicitly and entrusts on merchant's the terminal, and accepts the step of the input/change of this integration managing information;
Come the step of the integration managing information of storing in the updated stored parts according to input/change of accepting;
Corresponding to advertisement browse request, generate the step of the subsidiary integration that shows on the advertising message with reference to the integration managing information of storing in the described memory storage from advertisement viewer terminal; And
The step of advertising message on the terminal that is presented at the advertisement viewer under the selectable state with the subsidiary integration that generates.
2, Advertisement supply method as claimed in claim 1 is characterized in that,
Described integration managing information comprises the information that the integration frequency that shows and its number of times are made up.
3, Advertisement supply method as claimed in claim 1 is characterized in that,
Also comprise accept the selection of advertising message from the advertisement viewer after, the step of giving this advertisement viewer with integration subsidiary on this advertising message.
4, Advertisement supply method as claimed in claim 1 is characterized in that,
Described integration managing information comprises the rule that is used to determine to show integration,
In the step that generates described integration, decide the subsidiary integration frequency that shows on the advertising message with reference to this rule.
5, a kind of at advertisement supply system with display ads information on the end device of network connections, comprising:
Entrusting merchant's terminal to accept advertisement from advertisement entrusts merchant's identifying information and entrusts the device of the identifying information of relevant advertising message with this advertisement;
As being used for generating the information that reward points is browsed in the subsidiary advertisement that shows of advertising message, the identifying information that merchant's identifying information and advertising message are entrusted in the advertisement of the acceptance of storing in the memory storage is presented at advertisement with the integration managing information of storage explicitly and entrusts on merchant's the terminal, and accepts the parts of the input/change of this integration managing information;
Come the parts of the integration managing information of storing in the updated stored parts according to input/change of accepting;
Corresponding to advertisement browse request,, generate the parts of the subsidiary integration that shows on the advertising message with reference to the integration managing information of storing in the described memory unit from advertisement viewer terminal; And
The parts of advertising message on the terminal that is presented at the advertisement viewer under the selectable state with the subsidiary integration that generates.
6, advertisement supply system as claimed in claim 5 is characterized in that,
Described integration managing information comprises the information that the integration frequency that shows and its number of times are made up.
7, advertisement supply system as claimed in claim 5 is characterized in that,
Also comprise accept the selection of advertising message from the advertisement viewer after, integration subsidiary on this advertising message is given this advertisement viewer's parts.
8, advertisement supply system as claimed in claim 5 is characterized in that,
Described integration managing information comprises the rule that is used to determine to show integration,
In the parts that generate described integration, decide the subsidiary integration frequency that shows on the advertising message with reference to this rule.
9, a kind of program product has as in the function of using the advertisement supply system of display ads information on the end device of network connections computing machine, it is characterized in that, makes computing machine carry out following the processing:
Entrusting merchant's terminal to accept advertisement from advertisement entrusts merchant's identifying information and entrusts the processing of the identifying information of relevant advertising message with this advertisement;
As being used for generating the information that reward points is browsed in the subsidiary advertisement that shows of advertising message, the identifying information that merchant's identifying information and advertising message are entrusted in the advertisement of the acceptance of storing in the memory storage is presented at advertisement with the integration managing information of storage explicitly and entrusts on merchant's the terminal, and accepts the processing of the input/change of this integration managing information;
Come the integration managing information processing of storing in the updated stored parts according to input/change of accepting;
Corresponding to advertisement browse request, generate the processing of the subsidiary integration that shows on the advertising message with reference to the integration managing information of storing in the described memory storage from advertisement viewer terminal; And
The processing of advertising message on the terminal that is presented at the advertisement viewer under the selectable state with the subsidiary integration that generates.
10, program product as claimed in claim 9 is characterized in that,
Described integration managing information comprises the information that the integration frequency that shows and its number of times are made up.
11, program product as claimed in claim 9 is characterized in that,
After computing machine also being carried out accept the selection of advertising message from the advertisement viewer, the processing of giving this advertisement viewer with integration subsidiary on this advertising message.
12, program product as claimed in claim 9 is characterized in that,
Described integration managing information comprises the rule that is used to determine to show integration,
In the processing that generates described integration, computing machine decides the subsidiary integration frequency that shows on the advertising message with reference to this rule.
Applications Claiming Priority (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| JP151502/01 | 2001-05-21 | ||
| JP2001151502A JP2002049849A (en) | 2000-05-24 | 2001-05-21 | Method and system for advertisement supply |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN1387152A true CN1387152A (en) | 2002-12-25 |
Family
ID=18996333
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN01137057A Pending CN1387152A (en) | 2001-05-21 | 2001-10-16 | Advertisement supply method and system |
Country Status (2)
| Country | Link |
|---|---|
| KR (1) | KR20020089113A (en) |
| CN (1) | CN1387152A (en) |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2009018702A1 (en) * | 2007-08-06 | 2009-02-12 | Weibin Cao | A method and system of improving the distribution of network information resources |
| CN1988576B (en) * | 2006-12-18 | 2010-06-23 | 韩壮 | Method for realizing mobile terminal dynamic cache memory multimedia interactive advertisement |
-
2001
- 2001-09-20 KR KR1020010058293A patent/KR20020089113A/en not_active Application Discontinuation
- 2001-10-16 CN CN01137057A patent/CN1387152A/en active Pending
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1988576B (en) * | 2006-12-18 | 2010-06-23 | 韩壮 | Method for realizing mobile terminal dynamic cache memory multimedia interactive advertisement |
| WO2009018702A1 (en) * | 2007-08-06 | 2009-02-12 | Weibin Cao | A method and system of improving the distribution of network information resources |
Also Published As
| Publication number | Publication date |
|---|---|
| KR20020089113A (en) | 2002-11-29 |
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| C02 | Deemed withdrawal of patent application after publication (patent law 2001) | ||
| WD01 | Invention patent application deemed withdrawn after publication |