CN1305615A

CN1305615A - Internet advertising system

Info

Publication number: CN1305615A
Application number: CN99807325A
Authority: CN
Inventors: 理查德·J·沃克霍文
Original assignee: Creative Edge Internet Services Pty Ltd
Current assignee: Creative Edge Internet Services Pty Ltd
Priority date: 1998-05-11
Filing date: 1999-05-11
Publication date: 2001-07-25
Also published as: HK1038972A1; EP1084478A1; AUPP347398A0; AU3692999A; EP1084478A4; WO1999059097A1; AU778594B2

Abstract

In a computer user interface environment for the display of information, a method is disclosed of providing push content delivery comprising the steps of: (a) providing a popup window having determined content, the popup window being provided after a predetermined time of a user viewing predetermined information and the recording of the completion of content delivery where the user has not closed the abovementioned popup window prior to completion of the display of the determined content and (b) the window disappearing after a second predetermined interval.

Description

Internet advertising system

The utilization of content and transmission and be applied to advertisement on the Internet and the delivery of content of other form when the present invention relates to the user interface on utilizing computing machine.

In recent years, seen in the society and utilize the similar computer network of the Internet and other to transmit the flourish of information.Particularly " WWW (World Wide Web) " stipulated catalogue and access to almost endless information.

Although originally webpage is that text is placed on a carrier on the remote computer screen, webpage becomes the container of sound among the out of Memory form, image, animation and visual form effectively.

In addition, WWW has experienced a height commercialization process recently.Current trend be that advertisement is provided on WWW.In any advertising programme, a purpose is to guarantee that advertisement is presented on message in face of the viewer effectively.Therefore, placing suitable advertisement on some internet site has become an independently Internet industry, is encouraged the making of webpage usually by the income of advertisement acquisition.Certainly, combine with interactive television as the Internet and with computer operating system further combined with development under, it is more important that the utilization of advertisement is becoming in such computer system at large.

Although the technology relevant with the Internet constantly reformed, but between being displayed on the computer screen from supplier by the content of user request and institute's information requested a very long delay is usually arranged, this may cause request such before this content is shown to be cancelled by the user.This consequence to advertisement is that many users can't see the advertisement of keeping in mind.This delay usually is because the bandwidth constraints that transmits.In fact, the user is very sensitive to the time expand that waiting for content transmits.

Another shortcoming of existing advertisement form based on the Internet is, because the restriction of existing browser and used code, the ad. craft can't determine that whether the user had just closed the window that comprises advertisement before advertisement can be finished its displaying.

The purpose of this invention is to provide the improved content transfer capability that utilizes interactive computer system, and can measure the content that is displayed on the subscriber computer screen and whether finish.

According to first aspect of the present invention, be defined in the computer user interface environment of display message, a kind of being used for advancing content to offer user's method, comprise the following steps: that (a) shows a pop-up window automatically, show to advance content material, this pop-up window has the schedule time after the user has begun to watch first predetermined information.

Can load the propelling content separately on network, the user may watch first predetermined information simultaneously.Pop-up window disappears after being preferably in second predetermined space.This method can further comprise the step of repeating step (a) after the 3rd predetermined time interval.

User interface can comprise an explorer, and information can be stored on the internet site.This method continues step (a) when being preferably in the page in the subscriber to access Internet website.

Advancing content can be distinctive to the browser that the user uses.This method can use the descriptive language of browser to realize.Predetermined information can change according to user's access time.

According to another aspect of the present invention, be defined in the computer user interface environment of display message, a kind of method that advances content to transmit that provides, comprise the following steps: that (a) provides a pop-up window with specified content, this pop-up window was provided after a schedule time, allowed the user watch predetermined information.Pop-up window also shows second predetermined information; Whether (b) write down this pop-up window is closed by the user before finishing at interval and shows whether the specified content part is done second.(c) close pop-up window after at interval or pop-up window is placed the back of other window the 3rd.

This method preferably also be included in the 4th at interval after repeating step (a) to the step of (c).Advance content can according to the available parameter of programming or in the specific embodiment of this method employed descriptive language further change.Advance content to change according to the user's IP address that is detected.

Though any other form may fall into category of the present invention, with reference to the accompanying drawings to describe the present invention preferred form as an example only below, wherein:

Fig. 1 illustrates the basic flow sheet of preferred embodiment step.

Preferred embodiment is made up of a series of or single mutual website, and these websites transmit " ejection " content to the user of visit web page.These webpages can utilize standard HTML and Java to describe and encode, though will be not difficult for a person skilled in the art to understand that the present invention is easy to be applied to many other Languages forms.

This system is preferably in and transmits a predetermined content part in " ejection " window, stipulates that this window continues a schedule time, subsequently from the cancellation of user's screen.This time preferably partly is provided with each other predetermined content, during software was waited for preset time before moving next specified content part subsequently, in addition also like this when the website inscribe is skipped face the user.If the user leaves this website fully, then this system can not move another content part and turn back to this website up to the visitor.In a word, from since specified content part through before the necessary time, this system does not preferably move next specified content part.Preferred embodiment can utilize a browser descriptive language for example Java descriptive language (JavaScript) realize, and before beginning lading clearance content part, preferably wait for and finished loading up to homepage.This loads this page or leaf than simultaneously and the specified content part is more reliable, guarantees that simultaneously website itself loads without interruption.Certainly this can gather the every page/frame that moves this software and disposes.

The browser version that the software test visitor is using.If browser is supported it, then the specified content part will be loaded onto in the window, and it moves on to the foreground then on the backstage simultaneously, otherwise it will be loaded onto the foreground.

The user can switch window or is closed the window that comprises the specified content part, partly will move though therefore skip in specific specified content part-this sequence next specified content.If this window is not closed by the user before a given specified content part fully has been presented on user's screen, then that record of finishing can be added to the counting that writes down in a predetermined file.

The working time of each specified content part by specified content part itself determine-this allows to be transmitted aspect the content more flexible and can according to circumstances change the length of specified content part in design.

The order of specified content part and between them the timing in gap can determine by a playing list (playlist).

The playing list of specified content part must currently be comprised in each page that specified content partly therefrom moved with their coding of operation.This must insert automatically or be added in every page the content by server.

Sole exception is the website of framing, wherein can be applied to all pages in the frame set then from announcing the page operation code and the playing list of this frame set.

As a kind of possibility, code and playing list might reside in the independent file, this document is consulted from the page of asking them, but this part Java descriptive language is not supported by some version of the Intemet Explorer that is using at present.This situation will change change the redaction of browser into the user after.

This insertion method might reduce the expense of website management and the effective size that reduces every page of code, and the substitute service that might use by user's browser and by them of Java descriptive language and playing list high-speed cache individually.

Preferably any such system of this system, promptly when the top layer (homepage) of a website is watched in user attempt, opening an empty window before the lading clearance content part and remaining on the screen till the visitor closes-this causes the user to close this window before finishing the lading clearance content part, perhaps stays a plurality of windows on the screen and all show identical specified content part.

Get back to Fig. 1 now, it illustrates the basic example process flow diagram of this step 1 of the preferred embodiment.At the beginning, when the user opened the webpage of a website, except a playing list of pop-up advertisement, the information seldom of that webpage was downloaded 2.

Then, the HTML sign indicating number is by backstage window of instruction unpack, and advertisement is loaded 4 from its relevant HTML source.In case load, advertisement is moved to foreground 5 and quilt " broadcast " 6.Subsequently, through 7 one cycles time, the method for the preferred embodiment turns back to step 3 and carries out repetition 8.

Although in the concrete instance that appendix A provides a relevant HTML to encode, many common segments of this yard will be described still below.

For start-up routine device (sequencer), following content is added to html＜BODY〉mark.

＜BODY onLoad-“startNetBreak ()”＞Playlist ()The Playlist can be in the following format ()∥Playlist Start ()Array Declarations ()itemURL[0]=“URL of first item” (URL)itemWait[0]=seconds before first itern ()itemSize[0]=“width=width in pixels of first item；height=height in pixelsof first ad” (=；=)itemURL[1]=“URLofitem2” (URL)itemWait[1]=seconds before item 2 ()itemSize[1]=“width=width in pixels ad 2.height=height in pixels of item2” (=；=)itemURL[n-1]=“URL of item n” (nURL)itemWait[n-1]=seconds before item n (n)itemSize[n-1]=“width=width in pixels item n.height=height in pixels anditem n” (=n,=n)∥Playlist End ()Here be the example playing list of specified content part.∥ Playlist Start (playing list begins) var itemURL=new Array (2) (new array (2))＜!--SIPO<dP n="4">--<dp n="d4"/>Var itemWait=new Array (2) (new array (2)) var itemSize=new Array (2) (new array (2)) itemURL[0]=http: ∥ netbreak.com.au/Popups/EdgeLogoSeq.html " itemWait[0]=60itemSize[0]=" width (width)=620, height (highly)=420 " itemURL[1]=" htpp: ∥ netbreak.com.au/Popups/Promo Tester.html " itemWait[1]=60itemSize[1]=" width (width)=200, height (highly)=150 " ∥ Playlist End (playing list end)

Realize that on a website there are many diverse ways in this system.Implementation procedure can depend on mode that the website is provided and use in the ability of Web server.

1. the webpage that produces of useful data storehouse

When producing this page, the Database Systems that produce this page can be inserted into Java descriptive language and playing list in the page of being asked.

When playing list was modified, this only required to revise a file, subsequently to this page of web update content of all new generations.

2.Scriptable Web server

Web server can automatically be inserted into Java descriptive language and playing list in the page of being asked when it supplies with the page.

This option also only needs a change when playing list is changed.

3. directly Web service-serverless backup program design

Can be inserted into Java descriptive language and playing list piece in these pages or leaves by the html file of editing every page.

This requires every page to be updated when playing list is changed.

This system preferably can move can be by any content of browser handles, because it can be by showing specified content with a URL (evenly resource localizer) pop-up window of packing into.This content can be responsible for himself is moved on to the front when loading.

When it had finished when this context notification parent window, this window was closed.Therefore for the window that automatically leaves, require to insert a little Java descriptive language, and require one to call and tell this description when so doing with box lunch so that send this message.

As this result, though can adopt any URL, may must add the Java descriptive language to each specified content partly so that it correctly presents.

Various further improvement can be disposed with some and be realized.These at first comprise Java descriptive language sign indicating number, when using, can be generated as according to the ability of user's browser and plug-in card program load contents selectively, this makes and uses the content relevant with plug-in card program in possible occasion, guarantees the transmission of content by transmitting an alternate version where necessary simultaneously.The example that a browser capabilities like this changes provides in the example of appendix.

In second kind of improvement, particularly the ability of chosen content also can be used for object content concerning the user, as long as browser can obtain necessary information.This feature can with visited what page or leaf based on the user or by adding Java descriptive language information-related to the collected data mode of the page of collecting data.This also can be used to notify for example browser or plug-in card program, depends on what the user had-for example notify the user to upgrade.

In the third improves, show that the time interval of predetermined content part can be determined by being encoded to the rule that is shown content.These rules can depend on this class parameter such as click, KeyEvent, the used browser type of user, the used hardware of user and used program or available any other parameter of descriptive language in a kind of particular implementation of this system.

In the 4th kind of improvement, if another window (or several window) is moved to the front of the pop-up window that shows the specified content part, then this pop-up window will automatically turn back to the foremost after a predetermined period of time.This can be used as the part of playing advertisements or partly realizes as the playing list round-robin.

In the 5th kind of improvement, when in the pop-up window of a demonstration of having finished specified content part, transmitting the another partial content that will show, pop-up window will turn back to automatically backmost that the position has been ready to be presented in this pop-up window up to new content part, and pop-up window will automatically turn back to most advanced position and show new content part after this.

In the 6th kind of improvement, pop-up window can eject in the schedule time of one day and/or predetermined date most advanced position on screen.

In the 7th kind of improvement, predetermined content part can determine by the rule that is encoded in the software, and this software resides in to be provided on the file server hardware management that is implemented in the website of system described in this document.These rules can be dependent on the IP address of the equipment of the used hardware of this class parameter such as user used browser client type, user, request this document.

In the 8th kind of improvement, reside in the software that provides on the file server hardware management that realizes the website of system described in this document can determine according to the user can utilize bandwidth, from the IP address of the equipment of request this document or the content that the information the territory derives from.This can be used to transmit bigger document size or different media types connects to high bandwidth.

In the 9th kind of improvement, reside in the software that provides on the file server hardware management that realizes the website of system described in this document can determine according to user's place, from the IP address of the equipment of request this document or the content that the information the territory is derived.This can be used to transmit for example local weather of region information or language-specific information.

In the tenth kind of improvement, reside in the software that provides on the file server hardware management that realizes the website of system described in this document can determine according to user's special domain information, derived from the IP address of the equipment of request this document or the content of the information in the territory.This information that can be used to transmit special domain for example educational information to the educational site (.edu) that uses from the information of the top layer of this domain information, perhaps announce the targeted customer of ad hoc the Internet service supplier (.domain.com), it uses for example sublevel and top level domain information.

In the 11 kind of improvement, pop-up window and predetermined content can be above-mentioned improved combinations.

Ideally, employed content should keep the least possible file in pop-up window, and should be able to load in about 30 seconds.Under present standard modem bandwidth limit, this may mean the about at most 150Kb of a file size with modern computer modulator-demodular unit (56K), unless have so good opportunity, promptly the user stays on a page and surpasses the time that is enough to load this page.

Ideally, shown content should be small enough to match with 640 * 480 pixel screens with exceptional space that menu bar, window frame, title block and browser reserve at the window left hand edge in pop-up window.Therefore advise that full-size is that 600 (level) * 400 (vertically) pixels cooperate to guarantee excellent screen.

Also wish all the elements part of a website-use a standard size institute's time spent to occur for being adjusted to window to guarantee that the visitor is comfortable and reduce the visitor if not all websites.When be positioned at comfortably 640 (level) * 480 (vertically) screens can the time, 540 (level) * 405 (vertically) pixels will be provided for enough screen areas of advertisement.

Certainly, a lot of remodeling is possible.For example, employed content type can become according to the current time zone of user.For example, may be equipped with the content of different and time on daytime the time in the evening.

The professional person of the Internet correlation technique will appreciate that, for as the present invention shown in certain embodiments, under not departing from, can have as broadly described the spirit or scope of the present invention situation many variations and (or) remodeling.Therefore, given embodiment is considered to say it is exemplary rather than binding on the one hand from that.Appendix A-HTML code example

＜HTML＞＜HEAD＞＜/HEAD＞＜BODY onLoad=＂startNB()＂＞＜H1＞Code for Anzwers Ads＜/H1＞＜H1＞Release version.＜/H1＞＜P＞Playlist is:＜P＞＜P＞Anzwers01-20 Hours Delay＜P＞Anzwers02-40 Hours Delay＜P＞Anzwers01-20 Hours Delay＜P＞Anzwers02-60 Hours Delay＜P＞Anzwers01-60 Hours Delay＜---Loop back to here＜P＞Anzwers02-60 Hours Delay＜P＞＜P＞＜!-begin NetBreak--＞＜!-ASX Release 1-＞＜SCRIPT LANGUAGE=＂JavaScript＂＞＜!--begin scriptvar alertlD=null；∥NetBreak(TM) System V1.1(C)Creative Edge IntemetServicesvar curNB=0；∥Patent Pending in various territoriesvar NBCook；var delCook；var delCK=＂_Delay＂；var seqCK=＂_Next＂；var NBplName；var NBDelay；<!-- SIPO <DP n="8"> --><dp n="d8"/>var NBckExp；var expire；var curTime；var expDelay；var NBDelay=0；var NBLoopTo；var ckDomain；var NBPage=new Array(1)；∥Keywords for URLs of pagesvar NBURL=new Array(1)；∥URLs of NBsvar NBWait=new Array(1)；∥Time beforevar NBSize=new Array(1)；∥Window sizefunction getCookieVal(offset){var endstr=document.cookie.indexOf(＂；＂,offset)；if(endstr==-1)endstr=document.cookie.length；return unescape(document.cookie.substring(offset,endstr+1))；}function FixCookieDate(date){if(navigator.appVersion.indexOf(＂2.＂)!=-1){var base=new Date(0)；var skew=base.getTime()；if(skew!=0)date.setTime (date.getTime()-skew)；   }}function GetDateStr(date){var dateS=date.toString()；if(dateS.indexOf(＂(＂)!=-1){dateS=dateS.substring(O,dateS.indexOf(＂(＂))+dateS.substring(dateS.indexOf(＂(＂)+1,dateS.length)；}return dateS；}<!-- SIPO <DP n="9"> --><dp n="d9"/>function GetCookie(name){var arg=name+＂=＂；var alen=arg.length；var clen=document.cookie.length；var i=0；while(i＜clen){var j=i+alen；if(document.cookie.substring(i,j)==arg)retum getCookieVal(j)；i=document.cookie.indexOf(＂＂,i)+1；if(i==0)break；}retum null；}function SetCookie(name,value,expires,path,domain,secure){if(expires){expires.setTime(expires.getTime() + (3600000))；}document.cookie=name+＂=＂+escape(value)+((expires)?＂；expires=＂+expires.toGMTString():＂＂)+((path)?＂；path=＂+path:＂＂)+((domain)?＂；domain=＂+domain:＂＂)+((secure)?＂；secure＂:＂＂)；}function NBCheckURL(){var i=0；if(navigator.appVersion.indexOf(＂2.＂)==-1){while(i＜NBPage.length){if(Iocation.href.toLowerCase().indexOf(NBPage[i].toLowerCase())!=-1){retum 1；break；}<!-- SIPO <DP n="10"> --><dp n="d10"/>i=i+1；}}return null；}function startNB(){if(NBCheckURL()){delCK=NBplName+＂_Delay＂；seqCK=NBplName+＂_Next＂；expire=new Date()；curTime=new Date()；expDelay=expire.getTime()+(NBckExp)；expire.setTime(expDelay)；NBCook=GetCookie(seqCK)；if(NBCook){curNB=parselnt(NBCook)；}if(curNB＞=NBURL.length){curNB=NBLoopTo；SetCookie(seqCK,curNB,expire,＂/＂,ckDomain)；}delCook=GetCookie(delCK)；if(delCook){curTime=new Date()；NBDelay=Date.parse(delCook)-curTime.getTime()；}if((NBDelay)＜=200)   NBDelay=200；if(NBDelay＜100000)alertlD=setTimeout(＂displayNB()＂,NBDelay)；}}function delayNB(){<!-- SIPO <DP n="11"> --><dp n="d11"/>NBDelay=NBWait[curNB]*1000；var nextTime=new Date()；var NBTime=nextTime.getTime()+(NBDelay)；nextTime.setTime(NBTime)；SetCookie(delCK,GetDateStr(nextTime),nextTime,＂/＂,ckDomain)；if (NBDelay＜100000)alertlD=setTimeout(＂displayNB()＂,NBDelay)；}function displayNB(){SetCookie(seqCK,curNB+1,expire,＂/＂,ckDomain)；delayNB()；NBWin=window.open(NBURL[curNB]+＂?＂+＂h=＂+location.hostname+＂+p=＂+location.pathname,＂NB＂+curNB,NBSize[curNB]+＂,toolbar=0,location=0,directories=0,status=0,menubar=0,scrollbars=0,resizable=0＂)；if(NBWin==null){NBWin=window.open(NBURL[curNB]+＂?＂+＂h=＂+location.hostname+＂+p=＂+location.pathname,＂NB＂+curNB,NBSize[curNB]+＂,toolbar=0,location=0,directories=0,status=0,menubar=0,scrollbars=0,resizable=0＂)；}if(parselnt(navigator.appVersion)＞3){focus()；}curNB+=1；if(curNB＞=NBURL.length)curNB=NBLoopTo；}＜!--begin Config--＞NBckExp=2678400000；∥sequence cookie expire timeNBLoopTo=4；∥Point in playlist to loop back tocurNB=0；∥First NB to run if no cookieckDomain=null；∥Domain for timing &amp; sequencing cookies＜!--end Config--＞＜!--begin PageKey--＞<!-- SIPO <DP n="12"> --><dp n="d12"/>NBPage[0]=＂＂＜!--end PageKey--＞＜!--begin PlayList--＞NBplName=＂ASX01＂；∥cookie name for playlistNBURL[0]=＂http:∥nb1.netbreak.com.au/ASX/Anzwers01.html＂；NBWait[0]=72000；∥20 HoursNBSize[0]=＂width=245,height=170＂；NBURL[1]=＂http:∥nb1.netbreak.com.au/ASX/Anzwers02.html＂；NBWait[1]=144000；∥40 HoursNBSize[1]=＂width=245,height=170＂；NBURL[2]=＂http:∥nb1.netbreak.com.au/ASX/Anzwers01.html＂；NBWait[2]=72000；∥20 HoursNBSize[2]=＂width=245,height=170＂；NBURL[3]=＂http:∥nb1.netbreak.com.au/ASX/Anzwers02.html＂；NBWait[3]=216000；∥60 HoursNBSize[3]=＂width=245,height=170＂；NBURL[4]=＂http:∥nb1.netbreak.com.au/ASX/Anzwers01.html＂；NBWait[4]=216000；∥60 HoursNBSize[4]=＂width=245,height=170＂；NBURL[5]=＂http:∥nb1.netbreak.com.au/ASX/Anzwers02.html＂；NBWait[5]=216000；∥60 HoursNBSize[5]=＂width=245,height=170＂；＜!--end PlayList--＞∥end script--＞＜/SCRIPT＞＜!--end NetBreak--＞＜/BODY＞＜/HTML＞＜!DOCTYPE HTML PUBLIC＂-∥W3C∥DTD HTML 3.2∥EN＂＞<!-- SIPO <DP n="13"> --><dp n="d13"/>＜HTML＞＜HEAD＞＜META HTTP-EQUIV=＂expires＂CONTENT=＂1＂＞＜META HTTP-EQUIV=＂Pragma＂CONTENT=＂no-cache＂＞＜META HTTP-EQUIV=＂refresh＂CONTENT=＂240；URL=Anzwers01t.html＂＞＜TITLE＞Loading...＜/TITLE＞＜/HEAD＞＜BODY BGCOLOR=＂#FFFFFF＂onLoad=＂NBEnd()＂＞＜CENTER＞＜SCRIPT LANGUAGE=＂JavaScript＂＞＜!--hidingvar fType=＂gif＂；∥NetBreak(TM) (C) Creative Edge Internet Services-PatentPendingvar bType=＂d＂；var running=0；var alertlD=null；if(navigator.userAgent &amp;&amp; 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Claims

1. be used for a computer user interface environment of display message, providing to advance content to comprise the following steps: to user's a method

(a) show that automatically shows a pop-up window that advances content material, described pop-up window has a schedule time after the user has begun to watch first predetermined information.

2. according to the process of claim 1 wherein that described propelling content is loaded individually on a network, although described user is watching described first predetermined information.

3. according to the process of claim 1 wherein that described window disappears after second predetermined space.

4. the step that after the 3rd predetermined time interval, further comprises repeating step (a) according to the method for claim 1.

5. according to the method for aforementioned arbitrary claim, wherein said user interface comprises explorer and described information stores in a network address.

6. according to the method for aforementioned arbitrary claim, wherein described method continues described step (a) when the page in the described network address of user capture.

7. according to the method for aforementioned arbitrary claim, wherein said propelling content is distinctive to the employed browser of described user.

8. according to the method for aforementioned arbitrary claim, wherein said method realizes by the descriptive language that utilizes described browser.

9. according to the method for aforementioned arbitrary claim, wherein said predetermined information changed according to described user's access time.

10. be used for a computer user interface environment of display message, providing to advance a method of delivery of content to comprise the following steps:

(a) provide a pop-up window with specified content, described pop-up window is presented after the user watches schedule time of predetermined information, and described pop-up window further shows second predetermined information; With

(b) whether the record pop-up window was closed by the user before finish at second interval and is shown whether the specified content part is done.

(c) after the 3rd interval, close or described pop-up window placed the back of other window.

12. the method according to claim 10 further comprises following step:

(d) repeating step (a) is to (c) after at the 4th interval.

13. according to the method for claim 12, wherein said method is repeating said steps (a) and (c) again, although the page or leaf of user capture in described internet site.

14. according to the method for aforementioned arbitrary claim, wherein said propelling content changed according to described user's access time.

15. according to the method for aforementioned arbitrary claim, wherein said propelling content changes according to employed program or the obtainable parameter of descriptive language in a specific implementation of described method.

16. according to the method for aforementioned arbitrary claim, wherein said propelling content changes according to the described user's IP address that is detected.