CN1265757A - Advertising using internet - Google Patents
Advertising using internet Download PDFInfo
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- CN1265757A CN1265757A CN98807970.4A CN98807970A CN1265757A CN 1265757 A CN1265757 A CN 1265757A CN 98807970 A CN98807970 A CN 98807970A CN 1265757 A CN1265757 A CN 1265757A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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Abstract
An advertising system having at least one network computer adapted to be located at a desired public location such as a supermarket, the network computer being adapted to selectively display desired advertising information to the public, with the desired advertising information being at least in part obtained by the network computer from the Internet.
Description
The present invention relates to use the Internet to advertise, especially but do not relate to the terminal that the uses a computer interior advertisement of running a shop utterly, these terminals are obtained the information that part will show at least from the internet.
The use of internet also comprises company intranet in this instructions.
And the use of " homepage " is not limited to the concrete html page on the internet, comprises that also the supplier of any commodity or service can be by the means of internet to other people its commodity of sales promotion or service.
The use of " network computer " comprises any computing machine that can be used as the part work of network in addition.
In the shop, advertise now and becoming fashion.This is because take this mode to work to impulsive buyer when carrying out sales behavior, thereby is struck competitors, and promotes to increase the market share of our company's product.But this mode of advertising in the shop may increase the spending of goods producer or retail trader to a great extent.The place of advertising is usually located near the local of exhibiting product or its, also may be positioned at each shop of chain store.Because by doing a business activity that good in-store advertising is such, especially when with for example buy one and present one or other advertising campaign when combining, can increase the market share significantly, so manufacturer vies each other by constantly the product of oneself being advertised.
Problem maximum for manufacturer is: owing to need allocation space, human resources to move commodity to be showed or distribution shelf space, printing comes from the goods and materials of chain store general headquarters and sells guilding principle and it is distributed to each shop etc., so the supermarket can not be transferred to another business activity from a business activity with enough response speeds.Thereby, suitable delay can appear when carrying out in-store promotion.Considerable overstocking appears in this product that may cause having been done in-store advertising, also may occur not having abundant shop to do the sort of advertisement.
In addition, though there is the internet homepage many goods producers and/or distribution commercial city, in order to the information of the product that provides oneself, corporation engaged product scope, oneself those products with respect to rival's advantage, sales promotion or the like especially.But these information enter homepage then only for those internet usages and find homepage, and the zealots that search information are available.Therefore, although these information are useful for masses, can not spread to vast buyer.
Therefore fundamental purpose of the present invention provides the method that internet usage is advertised, especially but do not relate to the method for on the network computer in the shop that is arranged in a public environment, advertising utterly, wherein this network computer use information is come promotional product and/or sales promotion and/or is carried out advertising campaign, and this information comes from the internet.
Another purpose is to make the information come from the Internet combine with out of Memory with exhibiting product better.
Another purpose provides the interactive network computing machine, and this computing machine may have proximity transducer.
According to an aspect of the present invention, provide a kind of ad system, have: at least one network computer is positioned at desirable public place; Network computer optionally shows various desired information to the public; Network computer obtains desired information at least in part by the internet.
Preferably, interconnect to form a network by surpassing a network computer, this network is by a webserver and Internet connection.
Preferably, each network computer has a proximity transducer so that each network computer just activates when having the people nearby, and wherein proximity transducer also is used to monitor the number by the webserver.
Preferably, each network computer comprises a screen, and this screen can be a flat screen or a common screen.Be more preferably, this screen is a touch-screen, makes client to carry out interactive operation with network computer and desirable advertising message.
If desired, some desirable advertising messages can obtain from the webserver.Preferably this network is a Local Area Network, and WLAN (wireless local area network) preferably
If desired, can programme to network computer, to close and to open once more in the other time at a preset time, wherein preset time is the shop lockup, and the wherein other time is opening the door the time of shop.And then network computer can show different desirable advertising messages in some time of one day.
Network computer can be a diskless computer in addition, and except basic network connection and shirtsleeve operation system, it is from all software of central downloaded.But network computer can have the dish or other data storage device to carry out multimedia show.
Preferably, for example urgent signal has been set up in fire, robbery, outage or other emergency to ad system for the emergency circumstance of programming in advance in inside, thereby make central service optionally provide information to their network computer, the shown client of information in the shop offers help when specific emergency condition occurring.This information preferably includes the arrow of the nearest outlet of indication, or for the client's in shop indication.
In order to understand the present invention better, the present invention is described referring now to a preferred embodiment that comprises the ad system of principal character of the present invention.The accompanying drawing of institute's reference comprises:
Fig. 1 is the picture specification of a network computer.
Fig. 2 is by the picture specification of internet with three interconnective network computers of different companies.
Fig. 3 is the picture specification that is used for the ad system in a department store or supermarket.
At first with reference to figure 1, this figure relates to the schematic view of a network computer.This network computer is preferably in and comprises a display screen, handle box and required card on the frame.Display screen should be of different sizes and make screen to be installed in the frame.Display screen can be operating so that client carries out interactive application to desirable advertising message of touch.Handle box should have storer and the processing element that is necessary.Storer preferably is at least 32Mb, has or neither one movable sensor, a network interface card.Network computer preferably moves with one or proximity transducer uses, with only when potential viewer/listener is within suitable distance network computer carry out work.Alternatively, network computer can be reset when having the people to be positioned at the scope of proximity transducer message is play and restart.Frame is preferably quite strong, waterproof also can easily clean.Power supply can be conventional electric device and/or battery system.It can be placed to a shelf, trolley or be arranged in the scaffolding system in shop or supermarket better.It preferably includes loudspeaker so that multimedia advertisement can be used.
Network computer can be the part of a LAN (Local Area Network), and this LAN (Local Area Network) can link to each other or preferably link to each other by the use wireless frequency by circuit.It is a diskless computer preferably, and except basic network connection and shirtsleeve operation system, this computing machine is downloaded all softwares from a central server.It can have a disk drive, and for example a hard disk or other memory device are so that optional information can be downloaded on the network computer.It has required suitable computer bottom plate, and has built-in modulator-demodular unit directly to be connected with internet foundation when not needing central server.It also can with a video camera alternately with shop, specific product or client's image a part as desirable advertising message.
With reference now to Fig. 2,, it is the description of a basic ad system.The figure shows a network computer according to Fig. 1, it links to each other with the internet.Also have three different companies also to link to each other with the internet.Each of these companies all will have a homepage.Be about company, its product management scope, the marketing and advertising strategy in the homepage, the information of concrete merchandising etc. reaches the information about the various products of company.All these information can obtain by the internet.As mentioned above, network computer by one built-in or independently modulator-demodular unit insert the internet and directly carry out the relevant homepage of associated companies.And from visit of that homepage and the relevant information of specific product the advertisement.This information is stored in the storer of network computer then, and is presented on the screen, so that near the client being positioned at can see the information of product, hears voice message.Preferably, network computer is placed near the local or shop shelf of being concerned about it that product was demonstrated.Like this, if a company provides special sales promotion, and for example provide the information of the concrete style of instant coffee, network computer will be arranged in the supermarket to sell on the shelf of instant coffee.So the client in supermarket can see and hear information relevant with instant coffee and the special promotion information relevant with this instant coffee.These information can be changed so that the operation of product in the supermarket takes a turn for the better fast (turnaround) easily and promptly.
If desired, can download special information from the internet, thereby making information is not only static independent screen display, can also be that the short-movie play with the sequence of motion that needed speed is play or other image are to provide the mini film of Related product.These information can be downloaded from the homepage of internet, or by any suitable memory device, comprise floppy disk, CD-ROM or other device, and using independently, programming is increased in the network computer.
Certainly, when relating to three companies, wherein each all has some products, network computer can be in a special time product of sales promotion company 1, turn to company 2 then, its product of sales promotion, the product of sales promotion company 3 then in a period of time.Can demonstrate according to the mixing transformation that programming and the demand arrangement of shop (or the company that is paid close attention to) come from the different product of the product of a company or different company.
With reference now to Fig. 3,, this illustrates and generally is applied to for example system in supermarket, department store etc. of big shop.In the figure, the network computer that has some all to link to each other with a webserver.The information that network computer links to each other with the internet and all download to network computer by server process.Because server machine normally with better function, this information that makes can be included in the server, and is included in the information that downloads to the webserver.Take this method, for example, when carrying out joint promotion, concrete supplier can be in the same place with the information combination of its product information and supermarket chain.Can by in the corporate HQ or the control of the internet terminal of the general headquarters of supermarket chain accomplish this point, like this when download information, server can extract relevant information from one, and it is added in another, then it is sent to network computer.And then network computer can receive the information that is input to server, thereby as from the special promotion information of concrete shop (for example just open a business shop) time, it may be programmed in the server, and sends to different network computers.
Preferably by a LAN (Local Area Network), this LAN (Local Area Network) can connect by cable, or connects by wireless frequency in connection from the server to the network computer.Each network computer will need a network interface card to come and server communication like this.But, in the shop, have a server a lot of advantages will be arranged, for example in speed and dirigibility.This will need each network computer to have some cognizance codes, and this code is a title or numeral, thereby can discern uniquely by serviced device.Server will be corresponding to the information that network computer provides concerning that concrete network computer like this.
By using LAN (Local Area Network), the retailer can create the advertisement or promotion of oneself quick and relatively inexpensively, by the programming that changes server it is presented in the shop then.And these information also can be by internet transmission to domestic or international general headquarters.Like this, new advertisement and sales promotion will be based upon on area or the local basis, and not need to need large-scale logic plan like that to current approach.Current approach needs to print, and the employee walks about etc.And then by the appropriate server of functions of use, the information on the internet can download on the server and with very fast speed and send to network computer.Server must be appreciated that the network computer that all link to each other with it, and some aspects that can each network computer function of Long-distance Control.This comprises can change the desirable advertising message that is shown by concrete network computer, or the demonstration time and the scope of this information.It can be very simply from the remotely changing network computer like this, thereby reduces system cost.
In addition, server oneself can become a homepage or the suitable website on the internet, thereby, can make carry out personalization by the shown information content of different network computers.For large-scale chain store, a plurality of servers oneself can form a wide area network, thereby can be from a plurality of shops of Central Headquarters agency control geographic area.Can be in inside, a shop with each network computer by server or directly link to each other with a printer.If in a concrete shop, have a large amount of network computers, then for example can there be a printer to come to be a plurality of passages, single passage or the service of whole shop; A central Photocopy Room perhaps can be arranged, and people can obtain relevant printout from this room.These printouts can be the information about various products, store information, the information that various sales promotion are new, special series on the horizon, the special incident in shop, or the combination of these information, or other relevant information such as thing.
When being in an emergency, any one network computer, or central server, can be with all other network computer be changed to emergency mode.Under this pattern, all network computers can glimmer or show suitable message, thereby what has taken place the client in the notice shop, and what need be done.If emergency condition is fire alarm, this message can for example be that word " is gone out ", and points to the suitable arrow of nearest outlet, and advises what is done, and for example health remains on low position to avoid smog.Under the situation of occur plundering, message can be to carry out armed robbery, and all clients should stay in health as you were and remain on low level and remain calm.Other message can be to be for example outage, the relevant information that floods or other unscheduled event are done.
In addition, can carry out alternately with network computer, thereby it can provide essential store locations information.For example, if network computer is positioned at the instant coffee district, the relevant information of the coffee of a certain brand is being provided, and client can obtain information from network computer, and finds the pre-prepd beverage that comprises by the coffee of the concrete company manufacturing of the coffee of selling that brand.For example white coffee may be in other place in shop, and then client can directly find that zone.If the coffee bean of Yan Moing not, then information may further be a chart, and the kit that for example grinds is provided, expresso machine for example, piston (plunger), coffee strainer or extractor displacer.
Thereby each network computer can carry out suitable programming and shut down when not having client and remain on standby mode, waits for the client or the customer base of network computer.Protect screen like this, and reduced energy consumption.Can use proximity transducer to come parts to obtain above-mentioned functions, also can monitor the number of certain network computer of in certain period, passing by.Can determine corresponding cost like this.Use the cost of concrete network computer to be higher than the lower zone of traffic volume in the very big zone of traffic volume.So also can be used for determining the utilization ratio of message.Advertiser can judge, and buys by relative also high of the passerby's of the product of advertisement ratio by its message being placed the high specific region of traffic volume.
Can be changed according to the traffic volume in certain zone by the feature of the message of advertisement, if extremely busy, then message can be accomplished very briefly, and client may be directed on the interactive screen to obtain further information.In the low time period, message can be longer at traffic volume, and more information can be provided, and client can have the more time to obtain message.
In addition, network computer can be programmed, thereby the feature of the information that shows at one day different time can change.Optionally, can programme message kept one period schedule time and to change into other message later in this time.
Although described the present invention according to preferred embodiment, but those skilled in the art can understand, in the scope that does not exceed appending claims, all be feasible to the change of the design of the operating structure of the application's various modifications and distortion and system or details.
Should be appreciated that the present invention disclosed and definition can expand to two or more optional combination of each feature of mentioning in text or accompanying drawing.All these are different constitutes each optional aspect of the present invention.
Should be appreciated that term as used herein " comprises " and syntactic variable, be equivalent to term and " comprise ", and be not used in the existence of getting rid of other parts or feature.
Claims (17)
1. ad system, have: at least one is positioned at the network computer of desirable public place, this network computer optionally shows various desirable advertising messages to the public, and wherein desired information is obtained from the Internet by described network computer at least in part.
2. system according to claim 1 wherein interconnects to form a network by surpassing a network computer, and this network is connected with the Internet by a webserver, and this webserver is unique connection of leading to the Internet.
3. system according to claim 2, wherein this webserver is downloaded desirable advertising message from least one gray web website.
4. according to each described system of claim 1-3, wherein each network computer has a proximity transducer so that each network computer just activates when having the people nearby.
5. system according to claim 4, wherein proximity transducer also is used to monitor the number by the webserver.
6. according to each described system of claim 2-5, wherein each network computer comprises a screen, this screen can be a flat screen or a common screen, this screen is a touch-screen, makes client to carry out interactive operation with network computer and desirable advertising message.
7. according to each described system of claim 2-6, the desirable advertising message that wherein is used for a certain concrete network computer is sent to this concrete network computer from the webserver.
8. according to each described system of claim 2-7, wherein this network is a LAN (Local Area Network).
9. system according to claim 8, wherein this network is a WLAN (wireless local area network).
10. according to each described system of claim 2-9, wherein network computer is programmed, to close and to open once more in the other time at a preset time.
11. according to each described system of claim 2-10, wherein network computer shows different desirable advertising messages at one day different time.
12. according to each described system of claim 2-11, wherein network computer is a diskless computer, except basic network connection and shirtsleeve operation system, it is from all software of central downloaded.
13. according to each described system of claim 2-11, wherein network computer have the dish or other data storage device to carry out multimedia show.
14. according to each described system of claim 1-13, wherein for example urgent signal has been set up in fire, robbery, outage or other emergency to ad system for the emergency circumstance of programming in advance in inside, thereby make central server optionally provide information to their network computer, the shown client of information in the shop offers help when specific emergency condition occurring.
15. system according to claim 14, wherein information comprises the arrow of the nearest outlet of indication, or for the client's in shop indication.
16. system according to claim 10, wherein preset time is the shop lockup.
17. according to claim 10 or 11 described systems, the wherein other time is opening the door the time of shop.
Applications Claiming Priority (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| AUPO7796A AUPO779697A0 (en) | 1997-07-10 | 1997-07-10 | Advertising using the internet |
| AUPO7796 | 1997-07-10 |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN1265757A true CN1265757A (en) | 2000-09-06 |
Family
ID=3802085
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN98807970.4A Pending CN1265757A (en) | 1997-07-10 | 1998-07-10 | Advertising using internet |
Country Status (11)
| Country | Link |
|---|---|
| EP (1) | EP0995160A1 (en) |
| JP (1) | JP2001509625A (en) |
| CN (1) | CN1265757A (en) |
| AU (1) | AUPO779697A0 (en) |
| BR (1) | BR9810992A (en) |
| CA (1) | CA2296069A1 (en) |
| ID (1) | ID26706A (en) |
| IL (1) | IL133951A0 (en) |
| NO (1) | NO20000040L (en) |
| NZ (1) | NZ502189A (en) |
| WO (1) | WO1999003050A1 (en) |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1306434C (en) * | 2000-11-20 | 2007-03-21 | 侯世昌 | Method for automatically-broadcasting voice advertisement on network |
| CN103765457A (en) * | 2011-09-13 | 2014-04-30 | 英特尔公司 | Digital advertising system |
| CN111508338A (en) * | 2019-01-31 | 2020-08-07 | 光远科技股份有限公司 | Electronic shelf display device |
Families Citing this family (12)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| GB2346247A (en) * | 2000-02-01 | 2000-08-02 | Richard Boulton | Billboard advertising |
| AU2001243360A1 (en) * | 2000-03-01 | 2001-09-12 | Chad Moore | Internet connected to electronic billboard |
| KR20010091763A (en) * | 2000-03-18 | 2001-10-23 | 진용주 | Public PC System and advertising method using it |
| FR2806864B1 (en) * | 2000-03-27 | 2002-07-05 | Alexia Catherine Geor Boissier | DISPLAY DEVICE CONNECTED TO THE INTERNET NETWORK USING THE WEB |
| SE0001796L (en) * | 2000-05-12 | 2001-11-13 | Image Media Comm Ab | Presentation of information |
| DE10027365A1 (en) * | 2000-06-02 | 2002-01-03 | Zn Vision Technologies Ag | Object-related control of information and advertising media |
| GB2366654A (en) * | 2000-09-12 | 2002-03-13 | Appliance Studio Ltd | Display with Internet connectivity |
| KR20020093444A (en) * | 2001-06-08 | 2002-12-16 | 가람엔지니어링주식회사 | A target oriented advertisement contents delivering method based on the classification of a member store's customer information |
| KR20030026757A (en) * | 2001-09-28 | 2003-04-03 | 남종열 | Method and system to control equipments which display advertising information through wire and wireless network |
| EP1461717B1 (en) | 2001-11-27 | 2017-02-15 | Accenture Global Services Limited | Service control framework for seamless transfer of a multimedia conference over different media |
| EP1461688A4 (en) | 2001-11-27 | 2006-02-08 | Accenture Llp | Service control architecture |
| GB2386983A (en) * | 2002-03-28 | 2003-10-01 | Sony Uk Ltd | Touch sensor network for data processing apparatus |
Family Cites Families (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US5305195A (en) * | 1992-03-25 | 1994-04-19 | Gerald Singer | Interactive advertising system for on-line terminals |
| WO1996005564A1 (en) * | 1994-08-15 | 1996-02-22 | Sam Daniel Balabon | Computerized data vending system |
| AU737013B2 (en) * | 1996-04-26 | 2001-08-09 | Dahlgren, Hylin, Jonason Media Ab | Digital information system |
| US6519584B1 (en) * | 1996-06-26 | 2003-02-11 | Sun Microsystem, Inc. | Dynamic display advertising |
| DE19647341C1 (en) * | 1996-11-15 | 1998-04-30 | Holger Dr Lausch | Process and arrangement for the projection and reception of visual and audiovisual messages and their analysis for determining the reach and the behavior of the buyer |
-
1997
- 1997-07-10 AU AUPO7796A patent/AUPO779697A0/en not_active Abandoned
-
1998
- 1998-07-10 ID IDW20000244A patent/ID26706A/en unknown
- 1998-07-10 JP JP2000502467A patent/JP2001509625A/en not_active Withdrawn
- 1998-07-10 WO PCT/AU1998/000529 patent/WO1999003050A1/en not_active Application Discontinuation
- 1998-07-10 EP EP98931832A patent/EP0995160A1/en not_active Withdrawn
- 1998-07-10 NZ NZ502189A patent/NZ502189A/en unknown
- 1998-07-10 CN CN98807970.4A patent/CN1265757A/en active Pending
- 1998-07-10 IL IL13395198A patent/IL133951A0/en unknown
- 1998-07-10 BR BR9810992-8A patent/BR9810992A/en not_active IP Right Cessation
- 1998-07-10 CA CA002296069A patent/CA2296069A1/en not_active Abandoned
-
2000
- 2000-01-05 NO NO20000040A patent/NO20000040L/en not_active Application Discontinuation
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1306434C (en) * | 2000-11-20 | 2007-03-21 | 侯世昌 | Method for automatically-broadcasting voice advertisement on network |
| CN103765457A (en) * | 2011-09-13 | 2014-04-30 | 英特尔公司 | Digital advertising system |
| US10977692B2 (en) | 2011-09-13 | 2021-04-13 | Intel Corporation | Digital advertising system |
| CN111508338A (en) * | 2019-01-31 | 2020-08-07 | 光远科技股份有限公司 | Electronic shelf display device |
Also Published As
| Publication number | Publication date |
|---|---|
| WO1999003050A1 (en) | 1999-01-21 |
| NZ502189A (en) | 2002-03-28 |
| NO20000040L (en) | 2000-03-07 |
| CA2296069A1 (en) | 1999-01-21 |
| JP2001509625A (en) | 2001-07-24 |
| ID26706A (en) | 2001-02-01 |
| AUPO779697A0 (en) | 1997-07-31 |
| IL133951A0 (en) | 2001-04-30 |
| NO20000040D0 (en) | 2000-01-05 |
| EP0995160A1 (en) | 2000-04-26 |
| BR9810992A (en) | 2000-08-08 |
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| C02 | Deemed withdrawal of patent application after publication (patent law 2001) | ||
| WD01 | Invention patent application deemed withdrawn after publication |