CN1263305C - TV program viewing rate predicting system - Google Patents
TV program viewing rate predicting system Download PDFInfo
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- CN1263305C CN1263305C CN 02134334 CN02134334A CN1263305C CN 1263305 C CN1263305 C CN 1263305C CN 02134334 CN02134334 CN 02134334 CN 02134334 A CN02134334 A CN 02134334A CN 1263305 C CN1263305 C CN 1263305C
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Abstract
The present invention discloses a predicting system for viewing ratio of TV programs. The present invention mainly solves the problems that in the prior art, the viewing ratio can not be predicted before the TV programs are played, sampling cost is high, etc. The predicting system for the viewing ratio of the TV programs of the present invention comprises a client end, a data transmitting end and a data processing end. A client uses the client end to long on an Internet website through a communication network to preset TV programs; with an established channel definition table, channels of a client end TV generate coincidence relation with TV station numbers set in a database; after a preset program bill and the channel definition table are formed, the data of the preset problem bill with the TV programs preset by the client and the data of the channel definition table are transferred to the data processing end to be stored in a database at the data processing end; the communication system fetches the preset problem bill and the channel definition table which are transmitted to the client end through the communication network. The data processing end carries out calculation based on the data of the fetched preset program bill to predict the viewing ratio of the TV programs.
Description
Technical field
The present invention relates to predict the system of TV audience rating.
Background technology
Along with extensively popularizing of TV, TV is as the visual carrier of advertisement, its influence to each industry is increasing, and the audience ratings of each period of the effect of publicity of television advertising and TV, each channel, various types of programs is directly related, the user is when selecting certain period, certain channel and the corresponding program of this channel, i.e. passive the or active in certain degree ground has selected to watch the advertisement of this program.So the advertiser is in the TV station of selecting advertisement to play, when playing period and corresponding program thereof, TV audience rating is the considerable index that advertiser and advertising personnel assess the effect of publicity, definite propaganda price.The statistics of existing TV audience rating, derive from sample investigation to TV audience rating, because main dependence manual operation, the situation that the user televiews is carried out post-survey, its data collection cost height, sample size also is subjected to very big restriction, the audience rating data reliability of gained is lower, and, can't broadcast preceding prediction to TV audience rating owing to be to investigate after the playing programs, analyze and estimate, make advertisement travelling trader advertisement delivery targetedly.
Summary of the invention
The object of the present invention is to provide the system of prediction TV audience rating, can predict TV audience rating before playing programs, its sampling cost is lower, accuracy rate is higher.
The system of prediction TV audience rating of the present invention, contain client, data transmission terminal and data processing end, described client contains frequency-selector, television set, data transmission terminal contains communication network, internet site, communication system, the data processing end contains database, treatment system, the client presets TV programme by client via communication network login internet site, and formulate the channel and the interior TV station that sets of database that are used for the client television set and number the channel definition list that produces corresponding relation, after forming scheduled program list and channel definition list, internet site is by its PORT COM, the scheduled program list and the channel definition list data of the default TV programme of client are sent to the data processing end, leave in the database of data processing end, communication system extracts scheduled program list and channel definition list from database, be transferred to client by communication network, press scheduled program list and channel definition list control television set by frequency-selector, the treatment system of data processing end is extracted the scheduled program forms data in database, calculate according to the scheduled program forms data of being extracted, dope TV audience rating.
Because the system of prediction TV audience rating of the present invention, the user can login internet site and wait to preset programme according to the TV guide table of each TV station, the program that pre-imagination is watched, by communication network scheduled program is passed on a skill from a master to a single disciple to client then, client is pressed clock by the control of the television channel control circuit in client television set turntable, thereby the client can in time be watched want the program of seeing, the scheduled program list that produces is sent to the data processing end of system by its PORT COM by internet site, and the prediction data of generation TV audience rating, because the ease of use of client, attractive to the user, form customer group comparatively widely easily, and customer group itself is exactly to predict the sample objects of TV audience rating, and its sampling cost is lower, and accuracy rate is higher.
Description of drawings
Below in conjunction with drawings and Examples the present invention is described in further detail:
Fig. 1 is a flow chart of the present invention;
Fig. 2 is the flow chart of a kind of embodiment of the present invention;
Fig. 3 is the flow chart of the another kind of embodiment of the present invention;
Fig. 4 is the schematic circuit of frequency-selector of the present invention;
Fig. 5 is the program flow diagram of frequency-selector main program of the present invention;
Fig. 6 is the program flow diagram of frequency-selector time for reading of the present invention;
Fig. 7 is the program flow diagram of frequency-selector display driver of the present invention;
Fig. 8 is the program flow diagram that frequency-selector programme of the present invention is handled;
Fig. 9 is the program flow diagram of frequency-selector keyboard scan of the present invention;
Figure 10 is the schematic circuit of another kind of frequency-selector of the present invention;
Figure 11 is the program flow diagram of another kind of frequency-selector of the present invention;
Figure 12 is client's flow chart of internet site of the present invention.
Embodiment
The system of prediction TV audience rating of the present invention, as Fig. 1, contain client, data transmission terminal and data processing end, described client contains frequency-selector, television set, data transmission terminal contains communication network, internet site, communication system, the data processing end contains database, treatment system, the client presets TV programme by client via communication network login internet site, and formulate the channel and the interior TV station that sets of database that are used for the client television set and number the channel definition list that produces corresponding relation, after forming scheduled program list and channel definition list, internet site is by its PORT COM, the scheduled program list and the channel definition list data of the default TV programme of client are sent to the data processing end, leave in the database of data processing end, communication system extracts scheduled program list and channel definition list from database, be transferred to client by communication network, press scheduled program list and channel definition list control television set by frequency-selector, the treatment system of data processing end is extracted the scheduled program forms data in database, calculate according to the scheduled program forms data of being extracted, dope TV audience rating;
The client can be by the special internet site that is provided with of communication network login, the program watched is wanted in selection, generate the scheduled program list, and formulate the channel and the interior TV station that sets of database that are used for the client television set and number the channel definition list that produces corresponding relation, internet site obtains TV guide next week table on the one hand from the database of data processing end, scheduled program list and channel definition list with the client is saved in the database on the other hand, treatment system by described data processing end is carried out the audience ratings prediction and calculation according to client's scheduled program list in the database and channel definition list, described treatment system is also carried out the collection and the typing of TV guide table, and the TV guide table is sent in the database preserves;
Described frequency-selector links to each other with the upper end communication system by communication network, obtains the program predetermination list in the database, and by the scheduled program list personal TV machine is controlled, and makes it to be transformed into predetermined program by clock and gets on;
Described communication network can be the Internet, cable television network, telephone network or wireless network etc.; The database of data processing end and the communication system between communication network can be internet site or other communication modes;
A kind of embodiment to this system, as Fig. 2, described communication network is the Internet, described communication system and client's logging in network are same internet site, client also includes PC, pass through serial ports between PC and frequency-selector, interface such as infrared interface or USB links to each other, the client uses PC login internet site, generate scheduled program list and channel definition list and scheduled program list and channel definition list are downloaded to PC, to pass to frequency-selector under scheduled program list and the channel definition list by interface, by frequency-selector control personal TV machine, the situation that the client uses frequency-selector to teleview forms the viewership file, by interface via PC, internet site is uploaded to the database of data processing end, modulator-demodulator perhaps is housed in frequency-selector, frequency-selector is directly uploaded the viewership file by the Internet to the database of data processing end, and treatment system is revised audience ratings according to the viewership file;
Described frequency-selector, as Fig. 4, contain power supply, microprocessor, the storaging chip group, clock chip and display control chip, display circuit, the television channel control circuit, communication line and the keyboard that is used for user's operation, microprocessor shows and obtains user's keyboard operation information by keyboard and display control chip control, keyboard and display control chip drive circuit and keyboard scan by chip for driving and coding chip, clock chip, the storaging chip group links to each other with microprocessor by data/address bus, and output end of microprocessor also is connected with the television channel control circuit and the communication line of control television set.
The control method of described frequency-selector as Fig. 5,6,7,8,9, comprises the steps:
1, self check after the main program initialization;
2, time for reading:
From clock chip, read present clock;
Differentiate entry date, and microprocessor relatively judges whether to be new one day: if then position, date updating mark position such as date updating mark position ODH=1 is set, enters a minute differentiation then; If not, then directly enter a minute differentiation;
Enter a minute differentiation, microprocessor relatively judges whether to be new one minute: if then minute position, updating mark position such as minute updating mark position OCH=1 is set, enters the preservation present clock then; If not, then directly enter the preservation present clock;
Enter the preservation present clock, will be saved to the storaging chip group time;
3, display driver:
From storaging chip group reading displayed control word;
Enter the differentiation that makes mistakes, whether microprocessor judges makes mistakes: if, then extracting error code, the prompting error code is removed the error flag position that shows control word, finishes then; If not, then entering programme differentiates;
Enter programme and differentiate, whether microprocessor judges has the scheduled program flag bit, be 1 as OFH: if, such as OFH=1, then extract program channel and TV station numbering, provide the programme information prompting, the scheduled program flag bit will be arranged, as the OFH zero clearing, finish then; If not, then enter and extract the current time parameter, show the current time;
4, programme is handled:
Read the clock banner word from the storaging chip group;
Upgrading place value entry date differentiates: if the date updated space is 1, such as ODH=1, be just to be updated on the date new one day, then produce programme on same day initial address: read number of weeks, generate fixedly programme initial address, read the date, generate interim programme initial address, clear date updated space, such as ODH is made zero, enter minute value then and differentiate; If the date updated space is 0, such as ODH ≠ 1, promptly the date is non-new date, then directly enters a minute differentiation;
Entering minute value differentiates: if minute updated space is 1, such as OCH=1, promptly minute just be updated to new one minute, then carry out the program searching inquiry: sorting clock updated space, such as OCH is made zero, read present clock, read programme on same day initial address, search for programme on the same day, enter then and preserve the viewership file; If minute updated space is 0,, then directly enters and preserve the viewership file such as OCH ≠ 1; Behind search programme on the same day, whether the broadcast clock that can judge scheduled program in the programme and present clock have equates, if it is unequal, then enter and preserve the viewership file, if equate, judge then whether this program is set at the pressure converted channel, if, enter television channel control, scheduled program flag bit (as OFH) set will be arranged, promptly enter behind the OFH=1 and preserve the viewership table, if not, scheduled program flag bit such as OFH set will be arranged, promptly directly enter behind the OFH=1 and preserve the viewership table;
Preserve the viewership file;
5, keyboard scan:
Whether enter keyboard and differentiate, differentiating has key to press: if, then read key assignments, judge key assignments after, carry out corresponding operating, during as the school, remote control, formulation communication, removing, setting, determine, cancellation etc.;
If not, then withdraw from;
Described client, as Fig. 3, contain PC or phone, internet site or voice website obtain the listing and the local channel definition list of each TV station from the database of data processing end, the client formulates the scheduled program list by the Internet or telephone network login internet site or voice website, revises the channel definition list, internet site or voice website are uploaded to the database of data processing end with scheduled program list and channel definition list, carry out the audience ratings prediction and calculation by the treatment system of data processing end; The data processing end judges according to the customer address of preserving in the storehouse number, channel definition list and scheduled program list whether this client's scheduled program begins, when the program of being scheduled to the client begins, the control signal that sends the band address code by cable television network or wireless network is controlled client's television set by frequency-selector to frequency-selector;
Described frequency-selector as Figure 10, contains microprocessor, storaging chip group, receiving lines, decoding processing circuit, circuit, keyboard and television channel control circuit; Microprocessor is connected with the storaging chip group by data/address bus, and directly keyboard scan reaches by coding chip driving circuit, after receiving lines is received the signal filtering shaping, deliver to microprocessor through the decoding processing circuit, undertaken driving television channel control circuit control television set converted channel after address code judge to confirm by decoding processing circuit or microprocessor; The television channel control circuit also can directly be controlled by keyboard.
The control method of described frequency-selector as Figure 11, comprises following steps:
1), initialization;
2), self check;
3), whether interruptive command is arranged,, then carry out Interrupt Process, read the control command sign indicating number, the OAH set of television channel conversion and control position such as OAH=1, is entered display driver then and handles if having by microprocessor judges; If no, then directly entering display driver handles;
4), display driver is handled;
5) keyboard scan is handled, and has judged whether that key presses, if, read key assignments after, carry out corresponding operating, if not, then enter the control command sign indicating number and differentiate;
6), television channel conversion and control position judges to judge whether television channel conversion and control position OAH equals 1, as equating, such as OAH=1, then carries out television channel control, clear television channel conversion and control position OAH=0 enters circulation from the interruption command determination then; If unequal, directly enter circulation from interrupting command determination;
Figure 12 is the flow chart of internet site, forms user message table when the user registers, enter personal page after registered user's login after, in user's operating process, form television channel definition list and scheduled program list.
The invention is not restricted to above-mentioned embodiment.
Claims (5)
1. predict the system of TV audience rating, it is characterized in that: contain client, data transmission terminal and data processing end, described client contains frequency-selector, television set, data transmission terminal contains communication network, internet site, communication system, the data processing end contains database, treatment system, the client presets TV programme by client via communication network login internet site, and formulate the channel and the interior TV station that sets of database that are used for the client television set and number the channel definition list that produces corresponding relation, after forming scheduled program list and channel definition list, internet site is sent to the data processing end by its PORT COM with scheduled program list and the channel definition list data that the client presets TV programme, leave in the database of data processing end, communication system extracts scheduled program list and channel definition list from database, be transferred to client by communication network, press scheduled program list and channel definition list control television set by frequency-selector, the treatment system of data processing end is extracted the scheduled program forms data in database, calculate according to the scheduled program forms data of being extracted, dope TV audience rating.
2. the system of prediction TV audience rating according to claim 1, it is characterized in that: described communication network is the Internet, described communication system and client's logging in network are same internet site, client also includes PC, link to each other by interface between PC and frequency-selector, the client uses PC login internet site, generate scheduled program list and channel definition list and scheduled program list and channel definition list are downloaded to PC, to pass to frequency-selector under scheduled program list and the channel definition list by interface, by frequency-selector control personal TV machine, the situation that the client uses frequency-selector to teleview forms the viewership file, by interface via PC, internet site is uploaded to the database of data processing end, modulator-demodulator perhaps is housed in frequency-selector, frequency-selector is directly uploaded the viewership file by the Internet to the database of data processing end, and treatment system is revised audience ratings according to the viewership file.
3. the system of prediction TV audience rating according to claim 2, it is characterized in that: described frequency-selector, contain power supply, microprocessor, the storaging chip group, clock chip and display control chip, display circuit, the television channel control circuit, communication line and the keyboard that is used for user's operation, microprocessor shows and obtains user's keyboard operation information by keyboard and display control chip control, keyboard and display control chip drive circuit and keyboard scan by chip for driving and coding chip, clock chip, the storaging chip group links to each other with microprocessor by data/address general line, and output end of microprocessor also is connected with the television channel control circuit and the communication line of control television set.
4. the system of prediction TV audience rating according to claim 1, it is characterized in that: described client, contain PC or phone, internet site or voice website obtain the listing and the local channel definition list of each TV station from the database of data processing end, the client is by the Internet or telephone network login internet site or voice website, formulate the scheduled program list, revise the channel definition list, internet site or voice website are uploaded to scheduled program list and channel definition list the database of data processing end, treatment system by the data processing end is carried out the audience ratings prediction and calculation: the data processing end is according to the customer address of preserving in the database number, channel definition list and scheduled program list judge whether this client's scheduled program begins, when the program of being scheduled to the client begins, the control signal that sends the band address code by cable television network or wireless network is controlled client's television set by frequency-selector to choosing device frequently.
5. the system of prediction TV audience rating according to claim 4 is characterized in that: described frequency-selector, contain microprocessor, storaging chip group, receiving lines, decoding processing circuit, circuit, keyboard and television channel control circuit; Microprocessor is connected with the storaging chip group by data/address bus, and directly keyboard scan reaches by coding chip driving circuit, after receiving lines is received the signal filtering shaping, deliver to microprocessor through the decoding processing circuit, undertaken driving television channel control circuit control television set converted channel after address code judge to confirm by decoding processing circuit or little processing; The television channel control circuit is also directly controlled by keyboard.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 02134334 CN1263305C (en) | 2002-07-10 | 2002-07-10 | TV program viewing rate predicting system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 02134334 CN1263305C (en) | 2002-07-10 | 2002-07-10 | TV program viewing rate predicting system |
Related Child Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN 200510096783 Division CN1856085A (en) | 2002-07-10 | 2002-07-10 | Frequency controlling method for forecasting TV watching rate |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN1390057A CN1390057A (en) | 2003-01-08 |
| CN1263305C true CN1263305C (en) | 2006-07-05 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN 02134334 Expired - Fee Related CN1263305C (en) | 2002-07-10 | 2002-07-10 | TV program viewing rate predicting system |
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| FR2890822B1 (en) * | 2005-09-09 | 2007-10-26 | Alcatel Sa | DEVICE AND METHOD FOR AUTOMATICALLY OBTAINING INFORMATION RELATING TO PROGRAM HEADINGS TRANSMITTED BY A COMMUNICATION NETWORK |
| CN107979768A (en) * | 2016-10-19 | 2018-05-01 | 国家新闻出版广电总局广播科学研究院 | The Forecasting Methodology and device of TV programme temperature |
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| CN1390057A (en) | 2003-01-08 |
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