CN118096322A

CN118096322A - Commodity display method, order processing method and device

Info

Publication number: CN118096322A
Application number: CN202410404720.8A
Authority: CN
Inventors: 崔凯
Original assignee: Alipay Hangzhou Information Technology Co Ltd
Current assignee: Alipay Hangzhou Information Technology Co Ltd
Priority date: 2024-04-03
Filing date: 2024-04-03
Publication date: 2024-05-28

Abstract

One or more embodiments of the present disclosure provide a method for displaying a commodity, a method for processing an order, and an apparatus thereof. Presetting a plurality of preset pricing rates for each commodity, and acquiring a plurality of corresponding preset pricing rates and displaying based on preset rules when displaying the commodities; different preset pricing corresponds to the combination of different integral values and different monetary value, and a multivalent display mode of the product is realized for the user to freely select. When the commodity is displayed, one preset price which is more matched with the held integral value can be selected from a plurality of preset prices of the commodity to be displayed according to the held integral value of the current user, and the preset price is preferentially displayed. All preset pricing of the target commodity is displayed in the shopping option interface, and the preset pricing having a point value greater than the held point value of the user may be set to an unselected state, and the preset pricing that is more matched with the held point value of the user may be set to a selected state.

Description

Commodity display method, order processing method and device

Technical Field

One or more embodiments of the present disclosure relate to the field of internet technologies, and in particular, to a method for displaying a commodity, a method for processing an order, and a device thereof.

Background

With the development of internet technology, online shopping has become quite common, and the competition of the e-commerce industry is more and more vigorous. Therefore, how to improve the online shopping experience of the user and increase the online transaction conversion rate is a problem that related personnel need to consider continuously.

Disclosure of Invention

In order to improve online shopping experience and increase transaction conversion rate, one or more embodiments of the present disclosure provide a commodity display method, an order processing method and an apparatus.

In a first aspect, one or more embodiments of the present specification provide a merchandise display method comprising:

Acquiring at least two different preset pricing of the commodity to be displayed; each preset pricing includes at least one of a preset integral value and a preset monetary value;

And displaying the preset pricing in a display area corresponding to the commodity to be displayed in the commodity display interface according to a preset rule.

In a possible implementation manner, the displaying the preset pricing in the display area corresponding to the commodity to be displayed in the commodity display interface according to a preset rule includes:

determining a first preset pricing of the at least two preset pricing;

Preferentially displaying the first preset pricing in the display area of the commodity to be displayed;

And the first preset integral corresponding to the first preset pricing is not more than the maximum value of all preset integral values held by the current user.

In a possible implementation manner, the obtaining at least two preset pricing of the commodity to be displayed includes:

and reading at least two preset pricing set by the provider of the commodity to be displayed from a preset database.

Reading the original price of the commodity set by the provider of the commodity to be displayed from a preset database;

And determining at least two preset pricing according to the commodity original price and the preset exchange relation between the points and the amount.

In a possible implementation manner, the method further includes:

Generating and displaying a shopping option interface under the condition that a current user requests to order a target commodity in the commodity display interface is received; the shopping option interface comprises option controls which are in one-to-one correspondence with preset pricing of the target commodity.

In a possible implementation manner, the method further includes:

determining a second preset pricing of the at least two preset pricing;

Setting an option control corresponding to the second preset pricing in the shopping option interface to be in an unselected state;

and the second preset integral value corresponding to the second preset pricing is larger than the holding integral value of the current user.

In a possible implementation manner, the method further includes:

Determining a third preset pricing from the at least two preset pricing;

setting an option control corresponding to the third preset pricing in the shopping option interface to be in a selected state;

and the third preset integral value corresponding to the third preset pricing is the maximum value of all preset integral values which are not more than the holding integral value of the current user.

In a second aspect, one or more embodiments of the present disclosure provide an order processing method, including:

Acquiring selection results of at least two different preset pricing of a target commodity by a current user, and determining target preset pricing according to the selection results; the preset pricing includes at least one of a preset integral value and a preset monetary value;

and executing the order payment flow corresponding to the target commodity according to the target preset pricing.

In a possible implementation manner, the executing the order payment process corresponding to the target commodity according to the target preset pricing includes:

Updating the holding integral value of the current user according to the target preset integral value under the condition that the target preset pricing comprises the target preset integral value;

and under the condition that the target preset pricing comprises the target preset monetary value, generating and displaying a payment interface to prompt the current user to pay the target preset monetary value.

In a third aspect, one or more embodiments of the present specification provide a merchandise display device comprising:

The information acquisition unit is used for acquiring at least two different preset pricing of the commodity to be displayed; each preset pricing includes at least one of a preset integral value and a preset monetary value;

and the first display unit is used for displaying the preset pricing in the display area corresponding to the commodity to be displayed in the commodity display interface according to a preset rule.

In a possible implementation manner, the first display unit is configured to display the preset pricing in a display area corresponding to the commodity to be displayed in the commodity display interface according to a preset rule, and includes the first display unit is configured to:

determining a first preset pricing of the at least two preset pricing;

In a possible implementation manner, the information obtaining unit is configured to obtain at least two preset pricing of the to-be-displayed commodity to be displayed, and includes:

the information acquisition unit is used for reading at least two preset pricing set by the provider of the commodity to be displayed from a preset database.

In a possible implementation manner, the information obtaining unit is configured to obtain at least two preset pricing of the to-be-displayed commodity to be displayed, and the information obtaining unit is configured to:

In a possible implementation manner, the apparatus further includes:

the second display unit is used for generating and displaying a shopping option interface under the condition that a current user requests to order a target commodity in the commodity display interface; the shopping option interface comprises option controls which are in one-to-one correspondence with preset pricing of the target commodity.

In a possible implementation manner, the apparatus further includes:

The first setting unit is used for determining a second preset pricing in the at least two preset pricing, and setting an option control corresponding to the second preset pricing in the shopping option interface to be in an unselected state;

In a possible implementation manner, the apparatus further includes:

The second setting unit is used for determining a third preset pricing in the at least two preset pricing, and setting an option control corresponding to the third preset pricing in the shopping option interface to be in a selected state;

In a fourth aspect, one or more embodiments of the present disclosure provide an order processing apparatus, including:

The price determining unit is used for acquiring the selection results of at least two different preset pricing of the target commodity by the current user and determining the target preset pricing according to the selection results; the preset pricing includes at least one of a preset integral value and a preset monetary value;

and the order payment unit is used for executing the order payment flow corresponding to the target commodity according to the target preset pricing.

In a possible implementation manner, the order payment unit is configured to execute an order payment procedure corresponding to the target commodity according to the target preset pricing, and the order payment unit is configured to:

In a fifth aspect, one or more embodiments of the present description also provide an electronic device comprising a memory and a processor; the memory is used for storing a computer program product; the processor is configured to execute a computer program product stored in the memory, and the computer program product, when executed, implements the method of the first or second aspect described above.

In a sixth aspect, one or more embodiments of the present specification further provide a computer readable storage medium storing computer program instructions which, when executed, implement the method of the first or second aspect described above.

In summary, in order to improve online shopping experience and increase online transaction conversion rate of users, one or more embodiments of the present disclosure provide a commodity display method, an order processing method and an order processing device.

Firstly, in the commodity display method and device provided by the embodiment, a plurality of preset pricing rates are preset for each commodity, when the commodities are displayed, a plurality of corresponding preset pricing rates are obtained and displayed based on preset rules, so that a multivalent display mode of one commodity is realized, a user is prompted to select one preset pricing rate and make an order according to own requirements, such as holding an integral value, and the like, the phenomenon that the commodity is ignored by the user due to insufficient integral or excessive cash is not paid is avoided, and commodity browsing amount of the commodity is improved; different preset pricing of the same commodity is displayed through a display area corresponding to the commodity, repeated shelving of the same commodity is not needed for different prices of the same commodity, different preset pricing can meet the requirements of different users, more transaction degrees of freedom are provided for the users, user experience goodness is improved, and transaction success rate and transaction conversion rate are improved.

And secondly, the embodiment screens one which is more matched with the holding integral value of the current user from a plurality of preset pricing of the commodity to be displayed as the first preset pricing, and preferentially displays the first preset pricing in a mode of larger fonts and the like, so that the displayed preset pricing can meet the actual conditions of different users on a larger probability, the condition that the user ignores the commodity due to insufficient holding integral value or too much cash is not required to be paid is avoided, the user ordering probability is improved, the transaction conversion rate is improved, and the user experience is improved.

And finally, displaying each preset price of the target commodity completely on the shopping option interface, so that the user can comprehensively know the selectable price of the target commodity and freely select the preset price suitable for the user, and the situation that the user gives up to exchange or purchase the commodity due to insufficient holding value or insufficient payment of cash is avoided, thereby improving the user ordering probability, improving the transaction conversion rate and improving the user experience. In addition, the state of the option control in the shopping option interface can be default set according to the holding integral value of the current user, so that the user operation amount is reduced, the user experience is improved, and the user ordering speed is improved.

In addition, in the order processing method and the order processing device provided by the embodiment, the commodity order is not processed by a single price, but the order payment flow is executed according to the target preset pricing selected by the user, so that the user can select a pricing mode more suitable for the user to conduct transaction according to actual demands, user experience is improved, and transaction conversion rate is improved.

Drawings

In order to more clearly illustrate the technical solution of one or more embodiments of the present description, the drawings that are required for use in the description of the embodiments will be briefly described below, and it is apparent that the drawings in the following description are only some embodiments of one or more embodiments of the present description, and that other drawings may be obtained according to these drawings without inventive effort for a person of ordinary skill in the art.

FIG. 1 is a schematic flow diagram of a merchandise display method according to one or more embodiments of the present disclosure;

FIG. 2 is a schematic illustration of a merchandise display interface provided by one or more embodiments of the present disclosure;

FIG. 3 is a schematic view of a region interface of a merchandise item of a merchandise display interface provided in one or more embodiments of the present disclosure;

FIG. 4 is a schematic diagram of a shopping options interface provided by one or more embodiments of the present disclosure;

FIG. 5 is a flow diagram of an order processing method according to one or more embodiments of the present disclosure;

FIG. 6 is a block diagram of a merchandise display device provided in one or more embodiments of the present disclosure;

FIG. 7 is a block diagram illustrating an order processing apparatus according to one or more embodiments of the present disclosure;

fig. 8 is a block diagram of an electronic device according to one or more embodiments of the present disclosure.

Detailed Description

One or more embodiments of the present specification are described in further detail below with reference to the drawings and examples. Features and advantages of one or more embodiments of the present description will become apparent from the description.

The word "exemplary" is used herein to mean "serving as an example, embodiment, or illustration. Any embodiment described herein as "exemplary" is not necessarily to be construed as preferred or advantageous over other embodiments. Although various aspects of the embodiments are illustrated in the accompanying drawings, the drawings are not necessarily drawn to scale unless specifically indicated.

In addition, the technical features mentioned in the different implementations of one or more embodiments of the present specification described below may be combined with each other as long as they do not conflict with each other.

In order to facilitate understanding, an application scenario of the technical solution provided in one or more embodiments of the present disclosure is first described below.

At present, many application programs are provided with a member point system, such as a mobile banking client, an intelligent home client, a third party payment platform client, a shopping platform client and the like; as the number of uses, duration of use, amount of consumption, etc. of these applications by the user increases, the corresponding membership points (and possibly personalized names such as "gold coins") will also gradually accumulate, with higher points. Meanwhile, the application programs also provide functions of point exchange or point cash resisting and the like, and a user can exchange the points held by the user with physical goods or virtual goods, such as tableware, paper towels, shopping coupons, bus coupons and the like, or can resist part of the prices of the goods, so that the user can be stimulated to actively use the application programs for improving the point values of the user, and the user viscosity of the related application programs is improved.

The inventor finds that the price of the point exchange commodity of the current application program is single in the research process, and the ordering rate and the transaction conversion rate of the user are seriously influenced. For example, if a commodity A is set as full point exchange and the required exchange points are '3999 points', then even if the commodity A is interested in a user with the points less than 3999, the commodity A cannot be subjected to order exchange; for another example, if a commodity B is set to be priced as "19 points+9.9 yuan", for a user with a large number of points, the commodity B can be obtained by paying a certain amount of money, the experience goodness is reduced, and the probability of user ordering and exchanging is reduced.

In view of this, in order to enhance the online shopping experience and increase the online transaction conversion rate, one or more embodiments of the present disclosure provide a commodity display method, an order processing method and an apparatus, which are described in detail below.

Fig. 1 is a schematic flow chart of a commodity display method according to one embodiment of the present disclosure, and referring to fig. 1, the commodity display method includes the following steps.

102, Acquiring at least two different preset pricing of commodities to be displayed; each preset pricing includes at least one of a preset integral value and a preset monetary value;

In this embodiment, for the same commodity, a plurality of (two or more) preset pricing values may be preset, that is, one commodity is multivalent, preset integral values corresponding to different preset pricing values are different, and preset monetary value is also different; generally, the higher the preset integral value, the lower the corresponding preset monetary value. Any preset pricing W may be represented as w=s+f, S being a preset integral value to be consumed for obtaining the commodity, and F being a cash amount to be paid. In a certain preset pricing, the preset monetary value F can be 0, namely the preset pricing only comprises a preset integral value S, and a user can obtain the commodity by using only a corresponding number of integral values without paying additional cash; in another preset pricing, the preset integral value S may be 0, that is, the preset pricing includes only the preset amount value F, and the user may obtain the commodity without consuming the integral and directly paying cash; in still another preset pricing, neither the preset integral value S nor the preset monetary value F is 0, i.e., the preset pricing includes both the preset integral value and the preset monetary value, and the user may consume a certain amount of the integral and pay a certain amount of cash to obtain the commodity.

And 104, displaying the preset pricing in a display area corresponding to the commodity to be displayed in the commodity display interface according to a preset rule.

In an actual application scenario, when an application program responds to a commodity browsing request sent by a user through a certain operation (such as a point exchange page of the user entering the application program, searching for a certain type of commodity through a keyword, and the like), commodity information of the commodity to be displayed is firstly obtained, the commodity information can comprise a commodity name, a commodity picture, commodity pricing, and the like, and then the commodity information is displayed according to a preset format so that the user can select the commodity wanted by the user as required.

Fig. 2 is a schematic diagram of a merchandise display interface according to an embodiment of the present disclosure. The product display page 80 as shown in fig. 2 may display individual products in a waterfall stream; taking the commodity 4 as an example, the specific style of the display area may be as shown in the area interface 81, and may include a commodity price display area 811, a commodity picture display area 812, a commodity name display area 813, a commodity sales display area 814, a menu button 815, and the like. In the commodity price display area 811, two preset pricing rates of the commodity 4 are displayed simultaneously, namely '1999 integral plus 16 yuan', '3999 integral plus 9 yuan', which prompts a user to obtain 'ceramic tableware 10 pieces set' in a mode of consuming 1999 integral and 16 yuan cash, and also obtain 'ceramic tableware 10 pieces set' in a mode of consuming 3999 integral and 9 yuan cash; in addition, the commodity price display area 811 may also display the original price of the commodity 4, as shown in a deletion line format as "29.2 yuan" in fig. 2.

The preset rules described above may be used to define the number, order, etc. of preset pricing that are presented. Based on the one-article multivalent commodity display mode, the user is prompted to select proper pricing according to the holding integral value, for example, when the holding integral value of the user is more, the user can select preset pricing of high integral and low amount, and when the holding integral value of the user is less, the user can select preset pricing of low integral and high amount; therefore, no matter how high the user holds the integrated value, the user has the opportunity to order and purchase the commodity of interest, so that the user experience can be improved, and the transaction conversion rate can be improved.

In the embodiment of the specification, a plurality of preset pricing rates are preset for each commodity, when the commodities are displayed, a plurality of corresponding preset pricing rates are obtained and displayed based on preset rules, and a multivalent display mode of one commodity is realized, so that a user is prompted to select one preset pricing rate and make a list according to own needs, such as holding a value of integral, and the like, the commodity is prevented from being ignored by the user due to insufficient integral or too much cash which is not required to be paid, and commodity browsing amount of the commodity by the user is improved; different preset pricing of the same commodity is displayed through a display area corresponding to the commodity, repeated shelving of the same commodity is not needed for different prices of the same commodity, different preset pricing can meet the requirements of different users, more transaction degrees of freedom are provided for the users, user experience goodness is improved, and transaction success rate and transaction conversion rate are improved.

It should be noted that, in the same commodity display interface, such as the interface 80 shown in fig. 2, a plurality of commodities are displayed, and the commodity display method according to the embodiment and the conventional commodity display method can be used to display commodities with a plurality of preset pricing, that is, the commodity display method according to the embodiment can be used to display commodities with only single pricing, and the conventional display method can be used to display commodities with only single pricing.

In a possible implementation manner, displaying the preset pricing in the display area corresponding to the commodity to be displayed in the commodity display interface according to the preset rule in step 104 may specifically include:

And displaying all preset pricing obtained in the step 102 in the display area corresponding to the commodity to be displayed.

That is, if 2 preset pricing rates of a certain commodity to be displayed are obtained, the 2 preset pricing rates are displayed simultaneously in the display area of the commodity to be displayed, and if 3 preset pricing rates are obtained, the 3 preset pricing rates are displayed simultaneously in the display area. In addition, in step 104, the respective preset pricing rates may also be presented according to a certain order, such as from large to small or from small to large for the preset integration value.

In other possible implementations, the plurality of preset pricing obtained in step 102 may also be screened and partially displayed according to different scenarios or requirements.

step 1042, determining a holding integral value of the current user, and comparing the holding integral value with preset integral values in the preset pricing obtained in step 102;

step 1044, determining a first preset pricing among the preset pricing according to the comparison result; wherein, the first preset integral value corresponding to the first preset pricing is not more than the maximum value of all preset integral values of the holding integral values of the current user;

Step 1046, preferentially displaying the first preset pricing in the display region of the commodity to be displayed.

Screening and distinguishing display priorities of different preset pricing according to the holding integral value S ₀ of the current user; that is, the holding point value S ₀ of the current user is different for the same commodity to be displayed, and the preset pricing displayed in the display area may be different. Fig. 3 shows the display results of different prices corresponding to the same commodity to be displayed "ceramic tableware 10 pieces" in the case where the holding integrated value S ₀ is different.

Assuming that 3 preset pricing values corresponding to the commodity to be displayed, namely '1999 integral+16 yuan', '3999 integral+9 yuan' and '6999 integral+1 yuan', are obtained through the step 102, the holding integral value S ₀ of the current user is obtained, and the comparison shows that 1999 is less than or equal to S ₀ and less than 3999, namely, the preset integral value of the preset pricing value of only '1999 integral+16 yuan' is not more than the holding integral value S ₀ of the current user, the '1999 integral+16 yuan' is taken as a first preset pricing, and as shown in fig. 3, the first preset pricing '1999 integral+16 yuan' is displayed in a larger font in the first row of the commodity price display area in the area interface 81 of the commodity price display area; in addition, 1,2, etc. of the other preset pricing rates may be displayed in a smaller font in the second row of the merchandise price display area based on factors such as the size of the display area, i.e., another preset pricing rate "3999 points + 9" may be displayed in a smaller font as shown in the area interface 81. Therefore, the preset pricing which can be born by the user can be ensured, and the user can be stimulated to increase the use frequency of related application programs in a display mode of a plurality of preset pricing, so that more points can be earned, and the commodity which the user wants can be acquired with less cash.

Optionally, if the held integral S ₀ of the current user is small and is not greater than the preset integral corresponding to any preset pricing of the to-be-displayed commodity "ceramic tableware 10 set", that is, S ₀ < 1999, more integral is earned for the motivating user, and the integral can still be displayed as shown in the area interface 81. That is, in the case where the holding integrated value S ₀ < 3999 of the current user, two of the above 3 preset pricing rates may be displayed as shown in the area interface 81.

Similarly, for the above-mentioned "ceramic tableware 10 set" to be displayed, in the case where the held integral value S ₀ of the current user falls within the range of [3999,6999 ], it is known by comparison that the preset integral value of the two preset pricing values of "1999 integral+16 element" and "3999 integral+9 element" is not greater than the held integral value S ₀ of the current user, and the preset integral value of the preset pricing of "399 integral+9 element" is the maximum value thereof, so that the "399 integral+9 element" is taken as the first preset pricing at this time, the display area of the to-be-displayed commodity can be displayed in a larger font as shown by the area interface 82 in fig. 3, and the first preset pricing "399 integral+9 element" in this case is displayed in a smaller font, and the other preset pricing "6999 integral+1 element" is displayed in a smaller font. Of course, in other implementations, another preset pricing displayed in a smaller font in the area interface 82 may be "1999 integration+16 yuan", where both preset pricing displayed in the area interface 82 are actually selectable by the current user, so that the user experience may be improved.

In addition, for the above-mentioned commodity "ceramic tableware 10 set" to be displayed, in the case that the holding integral value S ₀ of the current user is greater than or equal to 6999, comparison shows that the preset integral values corresponding to the 3 preset pricing values are all not greater than S ₀, and the maximum value of the preset integral values is 6999, so that "6999 integral+1yuan" is used as the first preset pricing at this time, and as shown in the area interface 83 in fig. 3, the first preset pricing "6999 integral+1yuan" in this case is displayed in a larger font. Since the first preset pricing "6999 points+1 points" displayed in this case is one of the preset pricing of the commodity to be displayed, which has the highest preset point value and the lowest preset amount value, the smaller the amount to be paid, the more preferential the amount is for the average user, so that there is no price option for the commodity to be displayed that is more preferential than the currently determined first preset pricing, and other preset pricing may not be displayed any more, as shown by the area interface 83 in fig. 3. Of course, in other implementations, other preset pricing may be displayed in smaller fonts in the area interface 83.

As can be seen from the above description, the present embodiment screens out one of a plurality of preset pricing values of the commodity to be displayed, which is more matched with the held integral value of the current user, as the first preset pricing value, and displays the first preset pricing value in a larger font or the like. Specifically, in this embodiment, only the first preset pricing determined based on the holding integral value of the current user may be displayed, so that the user is prevented from ignoring the commodity due to insufficient holding integral value or excessive cash which is not paid, thereby improving the probability of ordering by the user, improving the transaction conversion rate, and improving the user experience; and the first preset pricing and the preset pricing with the larger or smaller preset integral value can be displayed at the same time, so that the user is stimulated to increase the use frequency of related application programs, more integral values are earned, the user is prompted to have more price options, and the requirements of different users are met.

It should be noted that, in step 104 of the present embodiment, the preset rule for controlling the price display style may also define the number and types of preset pricing displayed in the display area of the same commodity to be displayed, so that the display result may meet the actual requirements of more users. For example, the number of preset pricing displays may be set to a fixed value k, such as 2,3, etc., and for the case that the total number n of preset pricing is smaller than the fixed value k, the prompt information such as "more price to be supplemented" may be supplemented; for another example, for two or more preset pricing rates displayed simultaneously, the preset rule may set a ranking basis, for example, display each preset pricing rate line by line in the order of small preset integral values. On the premise of setting multiple preset pricing for the same commodity, the display method without the deformation of creative labor falls into the protection scope of one or more embodiments of the present specification, and the embodiments are not repeated.

In a possible implementation manner, the obtaining at least two preset pricing rates of the commodity to be displayed in the step 102 may specifically include:

In the above implementation, the commodity provider may provide two or more preset pricing settings that are set by itself when submitting commodity pricing, and these preset pricing settings may be stored in a corresponding preset database and read directly from the preset database when needed.

In the implementation manner, when the commodity provider submits commodity pricing, only the original price of the corresponding commodity can be provided, and the original price of the commodity is directly stored in the preset database; when needed, the commodity original price is read from the preset database, and two or more preset pricing rates are determined based on preset exchange relations. For example, the original price of a certain commodity to be displayed is 29.9 yuan, and the preset exchange relation between the points and the amount is 100:1, namely, 1 yuan can be deducted from every 100 points; then a number of preset pricing "1000 cents +19.9 cents", "2000 cents +9.9 cents", "2990 cents" etc. may be determined.

It should be noted that, in different implementations, the preset exchange relationship between the points and the amounts may be a linear relationship or a nonlinear relationship, and the configuration is specifically configured according to the actual application requirement, which is not limited in this embodiment.

In a possible implementation manner, the commodity display method may further include the following steps:

Step 106, under the condition that a current user's ordering request of the target commodity in the commodity display interface is received, generating and displaying a shopping option interface; the shopping option interface comprises option controls which are in one-to-one correspondence with preset pricing of the target commodity.

In this embodiment, the target commodity is a commodity to be ordered by the current user, which may be any commodity displayed in the commodity display interface; when the current user triggers a request for ordering a certain commodity displayed in the commodity display interface, for example, the user clicks the ordering button 815 corresponding to the commodity 4 in the commodity display interface 80 shown in fig. 2, or clicks an arbitrary position in the display area corresponding to the commodity 4, the commodity 4 is the target commodity.

In the case of displaying the merchandise display interface 80 shown in fig. 2, if a current user's order request for a target merchandise is received, the application may generate and display a shopping option interface for the target merchandise. The shopping options interface may be used to display selected values of one or more shopping options that require selection or determination by a user, such as color, gauge, etc. of the selected merchandise. In this embodiment, the shopping option interface also displays shopping options composed of a plurality of preset pricing structures, and each preset pricing structure correspondingly displays an option control, such as shopping option interface 90 shown in fig. 4.

As an example, referring to fig. 4, the shopping option interface 90 may be a pop-up view pop-up window popped up from the bottom of the area interface 81 of the target commodity, and displays two option controls corresponding to the shopping option of "color", which correspond to "red" and "white", respectively, and when the user selects one of the option controls, the user selects the corresponding color. Meanwhile, the shopping option interface 90 also displays a shopping option of a 'conversion mode', and is provided with 3 option controls 901-903 corresponding to 3 preset pricing items of the target commodity, namely '1999 point plus 16 yuan', '3999 point plus 9 yuan' and '6999 point plus 1 yuan', so that a user can select one of the preset pricing items according to own requirements, and an application program can continue to execute processing flows of order payment and the like according to the preset pricing item selected by the user. It will be appreciated that the shopping option name corresponding to the preset pricing is shown as "exchange mode" in fig. 4, which is only an example, and other names may be used in other embodiments, which is not limited in this embodiment.

In other implementations, the shopping option interface may also be a view popup window that is triggered to jump to the item detail page and popup at the bottom of the item detail page after receiving the order request of the user, and the embodiment does not limit the specific implementation form of the shopping option interface.

According to the method and the device, each preset pricing of the target commodity is completely displayed through the shopping option interface, so that a user can comprehensively know the selectable pricing of the target commodity and freely select preset pricing suitable for the user, the situation that the user gives up to exchange or purchase the commodity due to insufficient holding value or insufficient payment of cash is avoided, the user ordering probability is improved, the transaction conversion rate is improved, and the user experience is improved.

In a possible implementation manner, based on the step 106, the method for displaying a commodity may further include the following steps:

Step 108, determining a second preset pricing of the at least two preset pricing;

Step 110, setting an option control corresponding to the second preset pricing in the shopping option interface to be in an unselected state;

The possible states of the option controls 901 to 903 shown in fig. 4 may include three states of unselected state, selected state and unselected state.

It will be appreciated that if the preset credit value for a certain preset pricing is greater than the hold credit value for the current user, the current user will not be able to redeem or purchase the corresponding merchandise through the preset pricing.

In view of this, in this embodiment, the preset pricing with the preset integral value being greater than the holding integral value of the current user is used as the second preset pricing, and the option control corresponding to the second preset pricing is set to be in an unselected state, as shown in the option control 903 in fig. 4, so that the user cannot select the option control 903, the user is prevented from failing to place an order due to insufficient integral after the user mistakenly selects the option control 903, the success rate of the user to place an order is improved, and the user experience is improved.

It should be noted that, in the actual application scenario, for a certain target commodity, there may be only 1 or 2 or more second preset pricing meeting the condition, and all the corresponding option controls may be set to an unselected state.

step 112, determining a third preset pricing of the at least two preset pricing;

step 114, setting an option control corresponding to the third preset pricing in the shopping option interface to a selected state;

In this embodiment, a third preset pricing is determined from the preset pricing corresponding to the target commodity, where the third preset pricing may be regarded as a default pricing, and in the shopping option interface, the corresponding option control is set to a selected state. Based on the third preset pricing determining condition, namely, the corresponding third preset integral value is the maximum value of all preset integral values which are not more than the holding integral value of the current user; assuming that the holding point value S ₀ of the current user falls within the range of [3999,6999 ], among 3 preset pricing shown in the shopping option interface 90 shown in fig. 4, 2 preset pricing values, that is, "1999 integral +16 element" and "3999 integral +9 element", are not more than the preset pricing value of S ₀, and the maximum value of the preset point value is 3999, it is possible to determine that the preset pricing value of "3999 integral +9 element" is the third preset pricing meeting the above conditions, the corresponding option control 902 thereof is set to the selected state, and the option control 901 corresponding to the other preset pricing value "1999 integral +16 element" is set to the unselected state.

In this embodiment, a preset pricing with the least cash payment selected by the user is taken as a default pricing, and a corresponding option control in the shopping option interface is set as a selected state, so that the user does not need to select the preset pricing, directly clicks a confirmation button in the shopping option interface, and quickly enters a subsequent processing flow such as order payment, etc., as shown in fig. 4; in addition, if the user does not accept the default pricing, the user can select the option control corresponding to other preset pricing through clicking operation, so that the use requirements of different users are met.

Based on the foregoing commodity display method, one or more embodiments of the present disclosure further provide an order processing method, and fig. 5 is a flowchart of the order processing method provided in the present embodiment. Referring to fig. 5, the order processing method includes the following steps.

Step 202, obtaining the selection result of at least two different preset pricing of a target commodity by a current user, and determining target preset pricing according to the selection result; the preset pricing includes at least one of a preset integral value and a preset monetary value;

When the related application program displays each commodity and the preset price thereof for the user based on the commodity display method described in the foregoing embodiment, the user may execute the order-placing operation on the commodity of interest, that is, the target commodity, and perform selection confirmation on the commodity attribute of the non-single option, such as selecting the color, the specification, and the like of the target commodity; the application program can generate corresponding order information according to the selection result of the user, and submit the corresponding order information to a background system such as payment, logistics and the like. In this embodiment, since the commodity displayed by the application program may have a plurality of preset pricing, when the user performs the order placing operation, the user may also select a plurality of preset pricing obtained for the target commodity, so that the selection result obtained by the application program includes the selection result of the preset pricing, that is, the selected preset pricing, and the application program may use the selected preset pricing as the target preset pricing.

And 204, executing an order payment process corresponding to the target commodity according to the target preset pricing.

As an example, when browsing the merchandise display interface 80 shown in fig. 2, the user may click a "remove exchange" button in the display area for the merchandise of interest, so that the current application program further displays the shopping option interface 90 shown in fig. 4, and based on the selection operation performed in the shopping option interface, the user determines the attribute such as the color of the target merchandise and the exchange mode, and after the selection is completed, click the "instantly exchange" button, so that various selection results can be submitted, and the current application program is triggered to execute the order processing method of the implementation, so that various selection results of the user in the shopping option interface are extracted, such as target preset pricing, target color, and the like; as shown in fig. 4, the option control corresponding to the preset pricing of "3999 points+9 yuan" is in a selected state, and if the user clicks the "immediate redemption" button at this time, the target preset pricing of the application program is "3999 points+9 yuan". The current application may then initiate a payment process for the target commodity based on the target preset pricing. When the target preset pricing is determined, the selection information about the commodity attribute such as the target color can be determined, and the information can be sent to a warehouse management system, a logistics system and the like after the payment is successful so as to realize the delivery, transportation and the like of the commodity.

As can be seen from the above steps, in this embodiment, the commodity order is not processed with a single price, but the order payment process is executed according to the target preset pricing selected by the user, so that the user can select a pricing mode more suitable for the user according to the actual demand to conduct the transaction, the user experience is improved, and the transaction conversion rate is improved.

It should be noted that, based on step 114 in the merchandise display method described in the foregoing embodiment, a default option may be set in the shopping option interface, so as to recommend a better pricing mode for the user, so as to minimize the manual operation of the user. In this embodiment, whether the user manually selects the preset pricing or the default application program selection, the option control corresponding to the preset pricing may be in the selected state, and further, the corresponding selection result may be obtained in step 202, so as to determine the target preset pricing.

The shopping option interface shown in fig. 4 selects the desired attributes such as color, specification, etc. of the target commodity and the exchange mode, and then clicks the "immediate exchange" button to trigger the current application program to perform order processing based on entering the order processing flow, where the current application program may determine the target preset pricing according to the selection operation of the current user.

In a possible implementation manner, in the step 204, the executing the order payment procedure corresponding to the target commodity according to the target preset pricing may specifically include:

step 2042, in the case that the target preset pricing includes a target preset integral value, updating the held integral value of the current user according to the target preset integral value;

In step 2044, if the target preset pricing includes a target preset monetary value, a payment interface is generated and displayed to prompt the current user to pay the target preset monetary value.

In this embodiment, since the target preset pricing is one of a plurality of preset pricing of the target commodity, the target preset pricing may also include at least one of a target preset integral value and a target preset monetary value.

In the case where the target preset pricing includes the target preset credit S _△, it is necessary to deduct S _△ from the current user 'S held credit S ₀ and update the current user' S held credit. The updated held integrated value S ₀'＝S₀-S_△. The holding integration value is updated, and the payment flow concerning the integration is completed.

In the case that the target preset pricing includes the target preset amount value F _△, the related application program may display a payment interface in a pop-up window or the like to prompt the user to pay cash; the user pays successfully, and the payment flow of the amount is completed.

The following describes an execution flow of the merchandise display method and the order processing method provided in one or more embodiments of the present disclosure in an application program X in combination with an actual application scenario. The application program X is configured with an integration mall service, a user can browse all physical goods or virtual goods provided in the integration mall and use the self-held integration or cash payment to order and obtain the goods of interest, and the specific flow is as follows:

The user requests Feeds (i.e., information streams) for "points mall", and the application X displays Feeds containing a plurality of goods (as shown in the goods presentation interface 80 of FIG. 2) in response to the user request; wherein, in the display area corresponding to each commodity, a plurality of preset pricing corresponding to the commodity can be displayed at the same time, and one or a plurality of preset pricing (such as the first preset pricing) matched with the holding integral value of the user can be preferentially displayed;

The user requests to access the detail page of the target commodity A, and the application program X responds to the user request and displays the detail page of the target commodity A;

The user clicks a down button, such as a button of "remove exchange" and "purchase immediately", in the detail page of the target commodity a, and the application program X responds to the clicking operation to display a shopping option interface, such as the shopping option interface 90 shown in fig. 4;

The user executes selection operation on the shopping option interface, selects shopping options such as preset pricing meeting the requirements of the user, clicks buttons indicating the completion of selection such as 'immediate exchange', 'confirmation', and the like, the application program X responds to the selection operation, extracts selection results such as target preset pricing, and executes order payment flow such as point deduction, online cash payment, and the like based on the target preset pricing.

Therefore, the commodity display method and the order processing method provided by the embodiment provide the selection space for the user for different pricing modes of the same commodity, can meet the actual requirements of different users, and improve the user experience and the transaction conversion rate.

It should be understood that the foregoing embodiments are merely examples, and modifications may be made to the foregoing embodiments in actual implementation, and those skilled in the art may understand that the modification methods of the foregoing embodiments without performing any inventive effort fall within the protection scope of one or more embodiments of the present disclosure, and the embodiments are not repeated herein.

Based on the same inventive concept, one or more embodiments of the present disclosure further provide a commodity display apparatus and an order processing apparatus, respectively, and since the principles of the problem solved by the apparatus are similar to those of the foregoing commodity display method and the order processing method, respectively, implementation of the apparatus may refer to implementation of the foregoing related method, and repeated parts will not be repeated.

Fig. 6 is a block diagram illustrating a merchandise display device according to one or more embodiments of the present disclosure. As shown in fig. 6, the merchandise display device 300 may include:

An information acquisition unit 301, configured to acquire at least two different preset pricing rates of a commodity to be displayed; each preset pricing includes at least one of a preset integral value and a preset monetary value;

The first display unit 302 is configured to display the preset pricing in a display area corresponding to the commodity to be displayed in the commodity display interface according to a preset rule.

In a possible implementation manner, the first display unit 302 is configured to display the preset pricing in a display area corresponding to the commodity to be displayed in the commodity display interface according to a preset rule, and the first display unit 302 is configured to:

determining a first preset pricing of the at least two preset pricing;

In a possible implementation manner, the information obtaining unit 301 is configured to obtain at least two preset pricing of the to-be-displayed commodity to be displayed, including:

the information obtaining unit 301 is configured to read at least two preset pricing sets set by a provider of the commodity to be displayed from a preset database.

In a possible implementation manner, the information obtaining unit 301 is configured to obtain at least two preset pricing of the to-be-displayed commodity to be displayed, and the information obtaining unit 301 is configured to:

In a possible implementation manner, the apparatus further includes:

A second display unit 303, configured to generate and display a shopping option interface when receiving a request for ordering a target commodity in the commodity display interface from a current user; the shopping option interface comprises option controls which are in one-to-one correspondence with preset pricing of the target commodity.

In a possible implementation manner, the apparatus further includes:

A first setting unit 304, configured to determine a second preset pricing of the at least two preset pricing, and set an option control corresponding to the second preset pricing in the shopping option interface to an unselected state;

In a possible implementation manner, the apparatus further includes:

A second setting unit 305, configured to determine a third preset pricing of the at least two preset pricing, and set an option control corresponding to the third preset pricing in the shopping option interface to a selected state;

Fig. 7 is a block diagram illustrating an order processing apparatus according to one or more embodiments of the present disclosure. As shown in fig. 7, the order processing apparatus 400 may include:

a price determining unit 401, configured to obtain a selection result of at least two different preset pricing of a target commodity by a current user, and determine target preset pricing according to the selection result; the preset pricing includes at least one of a preset integral value and a preset monetary value;

And the order payment unit 402 is configured to execute an order payment procedure corresponding to the target commodity according to the target preset pricing.

In a possible implementation manner, the order payment unit 402 is configured to execute an order payment procedure corresponding to the target commodity according to the target preset pricing, where the order payment unit 402 is configured to:

Referring to fig. 8, fig. 8 is a block diagram of an electronic device according to one or more embodiments of the present disclosure. As shown in fig. 8, the electronic device 500 may include a processor 501 and a memory 502; memory 502 may be coupled to processor 501. Notably, this fig. 8 is exemplary; other types of structures may also be used in addition to or in place of the structures to implement telecommunications functions or other functions.

In a possible implementation, the functionality of the merchandise display device 300 may be integrated into the processor 501. Wherein the processor 501 may be configured to:

In another possible implementation, the merchandise display device 300 may be configured separately from the processor 501, for example, the merchandise display device 300 may be configured as a chip connected to the processor 501, with the merchandise display being achieved by control of the processor 501.

In a possible implementation, the functionality of the order processing apparatus 400 may be integrated into the processor 501. Wherein the processor 501 may be configured to:

In another possible implementation, the order processing apparatus 400 may be configured separately from the processor 501, for example, the order processing apparatus 400 may be configured as a chip connected to the processor 501, and the order processing flow is implemented under the control of the processor 501.

Furthermore, in some alternative implementations, the electronic device 500 may further include: communication module, input unit, audio processor, display, power etc.. It is noted that the electronic device 500 need not include all of the components shown in fig. 8; in addition, the electronic device 500 may further include components not shown in fig. 8, to which reference is made to the related art.

In some alternative implementations, the processor 501, also sometimes referred to as a controller or operational control, may include a microprocessor or other processor device and/or logic device, with the processor 501 receiving inputs and controlling the operation of the various components of the electronic device 500.

The memory 502 may be, for example, one or more of a buffer, a flash memory, a hard drive, a removable media, a volatile memory, a non-volatile memory, or other suitable device. The information related to the merchandise display device 300 or the order processing device 400 described above may be stored, and a program for executing the related information may be stored. And the processor 501 can execute the program stored in the memory 502 to realize information storage or processing, etc.

The input unit may provide input to the processor 501. The input unit is for example a key or a touch input device. The power source may be used to provide power to the electronic device 500. The display can be used for displaying display objects such as images and characters. The display may be, for example, but not limited to, an LCD display.

The memory 502 may be a solid state memory such as Read Only Memory (ROM), random Access Memory (RAM), SIM card, and the like. But also a memory which holds information even when powered down, can be selectively erased and provided with further data, an example of which is sometimes referred to as EPROM or the like. Memory 502 may also be some other type of device. Memory 502 includes a buffer memory (sometimes referred to as a buffer). The memory 502 may include an application/function storage for storing application programs and function programs or a flow chart for executing operations of the electronic device 500 by the processor 501.

Memory 502 may also include a data store for storing data, such as contacts, digital data, pictures, sounds, and/or any other data used by an electronic device. The driver store of memory 502 may include various drivers for the computer device for communication functions and/or for performing other functions of the computer device (e.g., messaging applications, address book applications, etc.).

The communication module is a transmitter/receiver that transmits and receives signals via an antenna. A communication module (transmitter/receiver) is coupled to the processor 501 to provide input signals and receive output signals, as may be the case with conventional mobile communication terminals.

Based on different communication technologies, a plurality of communication modules, such as a cellular network module, a bluetooth module, and/or a wireless local area network module, etc., may be provided in the same computer device. The communication module (transmitter/receiver) is also coupled to the speaker and microphone via the audio processor to provide audio output via the speaker and to receive audio input from the microphone to implement the usual telecommunications functions. The audio processor may include any suitable buffers, decoders, amplifiers and so forth. In addition, an audio processor is coupled to the processor 501 such that sound can be recorded locally through a microphone and sound stored locally can be played through a speaker.

One or more embodiments of the present specification further provide a computer-readable storage medium capable of implementing all the steps of the merchandise display method or the order processing method in the above embodiments, the computer-readable storage medium having stored thereon a computer program which, when executed by a processor, implements all the steps of the merchandise display method or the order processing method in the above embodiments. Specific steps may be referred to the previous embodiments, and will not be repeated here.

Although one or more embodiments of the present description provide method operational steps as described in the embodiments or flowcharts, more or fewer operational steps may be included based on conventional or non-inventive labor. The order of steps recited in the embodiments is merely one way of performing the order of steps and does not represent a unique order of execution. When implemented by an actual device or client product, the instructions may be executed sequentially or in parallel (e.g., in a parallel processor or multi-threaded processing environment) as shown in the embodiments or figures.

It will be appreciated by those skilled in the art that embodiments of the present description may be provided as a method, apparatus (system) or computer program product. Accordingly, the present specification embodiments may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Moreover, one or more embodiments of the present description can take the form of a computer program product on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, etc.) having computer-usable program code embodied therein.

One or more embodiments of the present specification are described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems) and computer program products according to one or more embodiments of the specification. It will be understood that each flow and/or block of the flowchart illustrations and/or block diagrams, and combinations of flows and/or blocks in the flowchart illustrations and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

In this specification, each embodiment is described in a progressive manner, and identical and similar parts of each embodiment are all referred to each other, and each embodiment mainly describes differences from other embodiments. In particular, for apparatus and system embodiments, the description is relatively simple, as it is substantially similar to method embodiments, with reference to the description of method embodiments in part.

In this document, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Moreover, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. The specific meaning of the terms in one or more embodiments of the present specification may be understood by those of ordinary skill in the art in view of the specific circumstances.

It should be noted that, without conflict, one or more embodiments and features of the embodiments may be combined with each other. The one or more embodiments of the present specification are not limited to any single aspect, nor to any single embodiment, nor to any combination and/or permutation of these aspects and/or embodiments. Moreover, each aspect and/or embodiment of one or more embodiments of the present description may be utilized alone or in combination with one or more other aspects and/or embodiments.

Finally, it should be noted that: the above embodiments are merely for illustrating the technical solution of one or more embodiments of the present disclosure, and are not limiting thereof; while one or more embodiments of the present disclosure have been described in detail with reference to the foregoing embodiments, those of ordinary skill in the art will appreciate that: the technical scheme described in the foregoing embodiments can be modified or some or all of the technical features thereof can be replaced by equivalents; such modifications and substitutions do not depart from the spirit of the corresponding embodiments from the scope of the one or more embodiments of the present disclosure, which are intended to be covered by the claims and the scope of the present disclosure.

The foregoing description of one or more embodiments of the present specification has been presented in conjunction with alternative embodiments, but such embodiments are merely exemplary and serve only as illustrations. On the basis of the above, various substitutions and improvements can be made on one or more embodiments of the present specification, and all of them fall within the protection scope of one or more embodiments of the present specification.

Claims

1. A merchandise display method comprising:

2. The method of claim 1, wherein displaying the preset pricing in the display region corresponding to the item to be displayed in the item display interface according to a preset rule comprises:

determining a first preset pricing of the at least two preset pricing;

3. The method of claim 1, wherein the obtaining at least two preset pricing for the merchandise to be displayed comprises:

4. The method of claim 1, wherein the obtaining at least two preset pricing for the merchandise to be displayed comprises:

5. The method as recited in claim 1, further comprising:

6. The method as recited in claim 5, further comprising:

determining a second preset pricing of the at least two preset pricing;

7. The method as recited in claim 5, further comprising:

Determining a third preset pricing from the at least two preset pricing;

8. An order processing method, comprising:

9. The method of claim 8, wherein the executing the order payment process corresponding to the target commodity according to the target preset pricing comprises:

10. A merchandise display device comprising:

11. The apparatus of claim 10, wherein the first display unit is configured to display the preset pricing in a display region corresponding to the item to be displayed in the item display interface according to a preset rule, and wherein the first display unit is configured to:

determining a first preset pricing of the at least two preset pricing;

12. The apparatus according to claim 10, wherein the information obtaining unit is configured to obtain at least two preset pricing for the merchandise to be displayed, including:

13. The apparatus according to claim 10, wherein the information acquisition unit is configured to acquire at least two preset pricing for goods to be displayed, and wherein the information acquisition unit is configured to:

14. The apparatus as recited in claim 10, further comprising:

15. The apparatus as recited in claim 14, further comprising:

16. The apparatus as recited in claim 14, further comprising:

17. An order processing apparatus, comprising:

18. The apparatus of claim 17, wherein the order payment unit is configured to execute an order payment procedure corresponding to the target commodity according to the target preset pricing, and the order payment unit is configured to:

19. An electronic device, the electronic device comprising:

a memory for storing a computer program product;

A processor for executing a computer program product stored in said memory, which, when executed, implements the method of any of the preceding claims 1-9.

20. A computer readable storage medium, characterized in that the computer readable storage medium has stored thereon computer program instructions which, when executed, implement the method of any of the preceding claims 1-9.