CN117893237A - Marketing supervision method and device, server device and storage medium - Google Patents
Marketing supervision method and device, server device and storage medium Download PDFInfo
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Abstract
The application discloses a marketing supervision method, a marketing supervision device, a server device and a storage medium, wherein the marketing supervision method comprises the following steps: acquiring a device identifier of a client device and a marketing account number of the client device login, and acquiring a visit plan associated with the marketing account number; acquiring a plurality of marketing points in a visit plan, and generating a marketing map of the visit plan according to map coordinates of the plurality of marketing points; connecting a preset positioning system, calling a positioning interface of the positioning system, and positioning the client device through the positioning interface and the device identifier to obtain the positioning coordinates of the client device on the marketing map; generating a marketing route of the client device on the marketing map based on the positioning coordinates; the method comprises the steps of obtaining current information of a marketing route, obtaining target information corresponding to a visit plan, comparing the current information with the target information to generate a comparison result, and identifying supervision information of the visit plan according to the comparison result. The method and the device are beneficial to improving the supervision efficiency of the visit plan.
Description
Technical Field
The application relates to the technical field of internet, in particular to a marketing supervision method, a marketing supervision device, a server device and a storage medium.
Background
With the development of offline finance, the visit plan is more and more. When the client manager goes out for marketing, the client is visited by the visiting plan.
However, the visit plan supervision process of the existing server-side equipment is complicated, which is not beneficial to improving the supervision efficiency of the visit plan. The method is characterized in that the existing visit plans of the server equipment are numerous, if the visit plans are manually supervised one by one, the supervision workload is huge, and the supervision time is long, so that human resources and time resources are consumed, the visit plan supervision process of the existing server equipment is complicated, and the supervision efficiency of the visit plans is not improved.
Disclosure of Invention
The embodiment of the application provides a marketing supervision method, a marketing supervision device, a server device and a storage medium, which are used for solving the technical problems that the existing server device cannot control a specified automobile accessory to execute a target action and is not beneficial to improving the control efficiency of the specified automobile accessory.
In a first aspect, an embodiment of the present application provides a marketing supervision method applied to a server device, where the marketing supervision method includes:
Acquiring a device identifier of a client device and a marketing account number of the client device, and acquiring a visit plan associated with the marketing account number;
acquiring a plurality of marketing points in the visit plan, and generating a marketing map of the visit plan according to map coordinates of the marketing points;
connecting a preset positioning system, calling a positioning interface of the positioning system, and positioning the client device through the positioning interface and the device identifier to obtain the positioning coordinate of the client device on the marketing map;
generating a marketing route of the client device on the marketing map based on the positioning coordinates;
and acquiring current information of the marketing route, acquiring target information corresponding to the visit plan, comparing the current information with the target information to generate a comparison result, and identifying supervision information of the visit plan according to the comparison result.
Exemplary, the obtaining the device identifier of the client device and the marketing account logged in by the client device, and obtaining the visit plan associated with the marketing account include:
acquiring the equipment identifier of the client equipment and the marketing account number logged in by the client equipment;
Acquiring a current item of the marketing account, carrying out item identification on the current item, acquiring an item to be identified from the current item, and judging whether the item to be identified is a predefined item or not;
if the item to be identified is a predefined item, acquiring a preset plan corresponding to the predefined item in a pre-established corresponding relation between the predefined item and the preset plan, and setting the preset plan corresponding to the predefined item as the visit plan associated with the marketing account.
The marketing supervision method includes the steps of obtaining current information of the marketing route, obtaining target information corresponding to the visit plan, comparing the current information with the target information to generate a comparison result, and identifying supervision information of the visit plan according to the comparison result, wherein the marketing supervision method further includes:
and connecting a preset screen, and controlling the screen to display the marketing route.
The marketing supervision method includes the steps of obtaining current information of the marketing route, obtaining target information corresponding to the visit plan, comparing the current information with the target information to generate a comparison result, and identifying supervision information of the visit plan according to the comparison result, wherein the marketing supervision method further includes:
Acquiring current time, and judging whether the current time is preset updating time or not;
and if the current time is the updating time, updating the visit plan.
In a possible implementation manner of the first aspect, the obtaining a plurality of marketing points in the visit plan, and generating a marketing map of the visit plan according to map coordinates of a plurality of marketing points, includes:
acquiring a plurality of marketing points in the visit plan, and generating map areas corresponding to the marketing points according to map coordinates and preset radiuses of the marketing points;
and merging the map areas corresponding to the marketing points to generate a marketing map of the visit plan.
In a possible implementation manner of the first aspect, the generating, based on the positioning coordinates, a marketing route of the client device on the marketing map includes:
importing the marketing map and the positioning coordinates of the client device on the marketing map into a preset map engine;
and controlling the map engine to generate a marketing route of the client device on the marketing map based on the positioning coordinates.
In a possible implementation manner of the first aspect, the current information includes a current start time of the marketing route, and the target information includes a preset start time corresponding to the visit plan;
the step of obtaining the current information of the marketing route, obtaining the target information corresponding to the visit plan, comparing the current information with the target information to generate a comparison result, and identifying the supervision information of the visit plan according to the comparison result, wherein the step of identifying the supervision information comprises the following steps:
acquiring the current starting time of the marketing route and the preset starting time corresponding to the visit plan;
comparing the current starting time with the preset starting time to generate a comparison result;
and when the comparison result shows that the current starting time is later than the preset starting time, identifying the supervision information of the visit plan as the starting working time is too late.
In a possible implementation manner of the first aspect, the current information includes a current end time of the marketing route, and the target information includes a preset end time corresponding to the visit plan;
the step of obtaining the current information of the marketing route, obtaining the target information corresponding to the visit plan, comparing the current information with the target information to generate a comparison result, and identifying the supervision information of the visit plan according to the comparison result, wherein the step of identifying the supervision information comprises the following steps:
Acquiring the current ending time of the marketing route and the preset ending time corresponding to the visit plan;
comparing the current ending time with the preset ending time to generate a comparison result;
and when the comparison result shows that the current ending time is earlier than the preset ending time, identifying the supervision information of the visit plan as ending working time early.
In a possible implementation manner of the first aspect, the current information includes a current residence time of the marketing route at a residence address, and the target information includes a preset residence time corresponding to the visit plan;
the step of obtaining the current information of the marketing route, obtaining the target information corresponding to the visit plan, comparing the current information with the target information to generate a comparison result, and identifying the supervision information of the visit plan according to the comparison result, wherein the step of identifying the supervision information comprises the following steps:
acquiring the current residence time of the marketing route at a residence address, and acquiring the preset residence time corresponding to the visit plan;
comparing the current residence time with the preset residence time to generate a comparison result;
And when the comparison result shows that the current residence time is longer than the preset residence time, identifying the supervision information of the visit plan as unoperated marketing.
In a possible implementation manner of the first aspect, the current information includes a current turn-back number of the marketing route, and the target information includes a preset turn-back number corresponding to the visit plan;
the step of obtaining the current information of the marketing route, obtaining the target information corresponding to the visit plan, comparing the current information with the target information to generate a comparison result, and identifying the supervision information of the visit plan according to the comparison result, wherein the step of identifying the supervision information comprises the following steps:
acquiring the current turn-back times of the marketing route and the preset turn-back times corresponding to the visit plan;
comparing the current turn-back times with the preset turn-back times to generate a comparison result;
and when the comparison result shows that the current turn-back times are larger than the preset turn-back times, identifying the supervision information of the visit plan as unreasonable route planning.
In a second aspect, an embodiment of the present application provides a marketing supervision apparatus, which is applied to a server device, including:
The first acquisition module is used for acquiring the equipment identifier of the client equipment and a marketing account number logged in by the client equipment, and acquiring a visit plan associated with the marketing account number;
the first generation module is used for acquiring a plurality of marketing points in the visit plan and generating a marketing map of the visit plan according to map coordinates of the marketing points;
the positioning module is used for connecting a preset positioning system, calling a positioning interface of the positioning system, and positioning the client device through the positioning interface and the device identifier to obtain the positioning coordinate of the client device on the marketing map;
the second generation module is used for generating a marketing route of the client device on the marketing map based on the positioning coordinates;
the identification module is used for acquiring the current information of the marketing route, acquiring the target information corresponding to the visit plan, comparing the current information with the target information, generating a comparison result, and identifying the supervision information of the visit plan according to the comparison result.
In a third aspect, an embodiment of the present application provides a server device, including a memory, a processor, and a computer program stored in the memory and executable on the processor, where the processor implements the marketing supervision method of any one of the first aspects when the processor executes the computer program.
In a fourth aspect, embodiments of the present application provide a computer readable storage medium storing a computer program which, when executed by a processor, implements the marketing surveillance method of any one of the first aspects described above.
In a fifth aspect, embodiments of the present application provide a computer program product that, when run on a server device, causes the server device to perform the marketing surveillance method of any one of the first aspects described above.
It will be appreciated that the advantages of the second to fifth aspects may be found in the relevant description of the first aspect, and are not described here again.
Compared with the prior art, the embodiment of the application has the beneficial effects that:
the embodiment of the application has the advantages that on one hand, the current information of the marketing route is obtained, the target information corresponding to the visit plan is obtained, the current information is compared with the target information to generate a comparison result, the supervision information of the visit plan is identified according to the comparison result, and the server equipment can identify the supervision information of the visit plan, so that the supervision process of the visit plan is simplified, and the supervision efficiency of the visit plan is improved; on the other hand, the user can preferentially identify the supervision information of the visit plan by the server equipment without manual supervision, so that the time of manual supervision is reduced, and the user experience is improved.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings that are needed in the description of the embodiments will be briefly introduced below, it being obvious that the drawings in the following description are only some embodiments of the present application, and that other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.
Fig. 1 is an application scenario diagram of a marketing supervision method provided in an embodiment of the present application;
FIG. 2 is a flow chart of a marketing supervision method provided in an embodiment of the present application;
FIG. 3 is a flow chart of generating a marketing route provided by an embodiment of the present application;
FIG. 4 is a schematic block diagram of a marketing monitoring device provided by an embodiment of the present application;
fig. 5 is a schematic structural diagram of a server device according to an embodiment of the present application.
Detailed Description
In order to make the objects, technical solutions and advantages of the present application more apparent, the present application will be further described in detail with reference to the accompanying drawings and examples. It should be understood that the specific embodiments described herein are for purposes of illustration only and are not intended to limit the present application. All other embodiments, which can be made by one of ordinary skill in the art without undue burden from the present disclosure, are within the scope of the present disclosure.
In the following description, for purposes of explanation and not limitation, specific details are set forth, such as particular system configurations, techniques, etc. in order to provide a thorough understanding of the embodiments of the present application. It will be apparent, however, to one skilled in the art that the present application may be practiced in other embodiments that depart from these specific details. In other instances, detailed descriptions of well-known systems, devices, circuits, and methods are omitted so as not to obscure the description of the present application with unnecessary detail.
It should be understood that the terms "comprises" and/or "comprising," when used in this specification and the appended claims, specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, and/or groups thereof.
It should also be understood that the term "and/or" as used in this specification and the appended claims refers to any and all possible combinations of one or more of the associated listed items, and includes such combinations.
As used in this specification and the appended claims, the term "if" may be interpreted as "when..once" or "in response to a determination" or "in response to detection" depending on the context. Similarly, the phrase "if a determination" or "if a [ described condition or event ] is detected" may be interpreted in the context of meaning "upon determination" or "in response to determination" or "upon detection of a [ described condition or event ]" or "in response to detection of a [ described condition or event ]".
In addition, in the description of the present application and the appended claims, the terms "first," "second," "third," and the like are used merely to distinguish between descriptions and are not to be construed as indicating or implying relative importance.
Reference in the specification to "one embodiment" or "some embodiments" or the like means that a particular feature, structure, or characteristic described in connection with the embodiment is included in one or more embodiments of the application. Thus, appearances of the phrases "in one embodiment," "in some embodiments," "in other embodiments," and the like in the specification are not necessarily all referring to the same embodiment, but mean "one or more but not all embodiments" unless expressly specified otherwise. The terms "comprising," "including," "having," and variations thereof mean "including but not limited to," unless expressly specified otherwise.
In addition, the technical solutions of the embodiments may be combined with each other, but it is necessary to base that the technical solutions can be realized by those skilled in the art, and when the technical solutions are contradictory or cannot be realized, the combination of the technical solutions should be regarded as not exist and not within the protection scope of the present application.
The flow diagrams depicted in the figures are merely illustrative and not necessarily all of the elements and operations/steps are included or performed in the order described. For example, some operations/steps may be further divided, combined, or partially combined, so that the order of actual execution may be changed according to actual situations.
The marketing supervision method provided by the embodiment of the application can be applied to server-side equipment such as a server, a mobile phone, a tablet computer, wearable equipment, vehicle-mounted equipment, augmented reality (augmented reality, AR)/Virtual Reality (VR) equipment, a notebook computer, an ultra-mobile personal computer (UMPC), a netbook, a personal digital assistant (personal digital assistant, PDA) and the like, and the specific type of the server-side equipment is not limited.
For example, the server device may be a Station (ST) in a WLAN, a cellular telephone, a cordless telephone, a Session initiation protocol (Session InitiationProtocol, SIP) telephone, a wireless local loop (Wireless Local Loop, WLL) station, a personal digital assistant (Personal Digital Assistant, PDA) device, a handheld device with wireless communication capabilities, a computing device or other processing device connected to a wireless modem, an in-vehicle device, a car networking terminal, a computer, a laptop computer, a handheld communication device, a handheld computing device, a satellite radio, a wireless modem card, a television Set Top Box (STB), a customer premise equipment (customer premise equipment, CPE) and/or other devices for communicating over a wireless system as well as next generation communication systems, such as a mobile terminal in a 5G network or a server in a future evolved public land mobile network (Public Land Mobile Network, PLMN) network, a mobile terminal, etc.
Referring to fig. 1, fig. 1 is an application scenario diagram of a marketing supervision method provided in an embodiment of the present application, and is described in detail as follows:
the server device establishes communication with a plurality of client devices through a network, wherein the network comprises one or a combination of a 2G network, a 3G network, a 4G network, a 5G network and a WIFI network.
The plurality of client devices comprise a client device A, a client device B, a client device C and a client device D.
The client device A, the client device B, the client device C and the client device D respectively log in the marketing account A, the marketing account B, the marketing account C and the marketing account D.
The service side device may obtain a visit plan associated with each of the marketing account a, the marketing account B, the marketing account C, and the marketing account D.
In the embodiment of the application, the server device can be connected with different client devices at the same time to acquire the visit plans associated with the marketing accounts of the different client devices.
Referring to fig. 2, fig. 2 is a flowchart of a marketing supervision method according to an embodiment of the present disclosure, where the method may be applied to a server device. The server device may be any one of a mobile phone, a camera, a tablet computer, a wearable server device, a vehicle-mounted server device, an augmented reality (augmented reality, AR)/Virtual Reality (VR) server device, a notebook computer, a personal computer (personal computer, PC), a netbook, and a personal digital assistant (personal digital assistant, PDA), which is not limited in the embodiments of the present application.
As shown in fig. 2, the marketing supervision method provided in the embodiment of the present application includes the following steps, which are described in detail as follows:
s201, acquiring a device identifier of a client device and a marketing account number of the client device, and acquiring a visit plan associated with the marketing account number;
exemplary, the obtaining the device identifier of the client device and the marketing account logged in by the client device, and obtaining the visit plan associated with the marketing account include:
acquiring the equipment identifier of the client equipment and the marketing account number logged in by the client equipment;
acquiring a current item of the marketing account, carrying out item identification on the current item, acquiring an item to be identified from the current item, and judging whether the item to be identified is a predefined item or not;
if the item to be identified is a predefined item, acquiring a preset plan corresponding to the predefined item in a pre-established corresponding relation between the predefined item and the preset plan, and setting the preset plan corresponding to the predefined item as the visit plan associated with the marketing account.
S202, acquiring a plurality of marketing points in the visit plan, and generating a marketing map of the visit plan according to map coordinates of the marketing points;
The obtaining the plurality of marketing points in the visit plan, and generating a marketing map of the visit plan according to map coordinates of the plurality of marketing points, includes:
acquiring a plurality of marketing points in the visit plan, and generating map areas corresponding to the marketing points according to map coordinates and preset radiuses of the marketing points;
and merging the map areas corresponding to the marketing points to generate a marketing map of the visit plan.
The multiple marketing points in the visit plan are user self-set or default, and are not limited herein.
The preset radius is user self-set or default, and is not limited herein.
For convenience of explanation, the plurality of marketing points in the visit plan include marketing point a, marketing point B and marketing point C, and the preset radius is set to 5 km for example, which is described in detail as follows:
and taking the map coordinates of the marketing point A as the center of a circle and 5 km as the radius to obtain a map area A corresponding to the marketing point A, taking the map coordinates of the marketing point B as the center of a circle and 5 km as the radius to obtain a map area B corresponding to the marketing point B, taking the map coordinates of the marketing point C as the center of a circle and 5 km as the radius to obtain a map area C corresponding to the marketing point C, and combining the map area A, the map area B and the map area C to generate the first marketing map of the visit plan.
For convenience of explanation, taking the case that the plurality of marketing points in the visit plan include marketing point a, marketing point B and marketing point C, the preset radius is 5 km, for example, as follows:
for convenience of explanation, the plurality of marketing points in the visit plan include marketing point a, marketing point B, marketing point C, and marketing point D, and the preset radius is 22 km, which is described in detail as follows:
taking the map coordinates of the marketing point A as a circle center and 22 km as a radius to obtain a map area A corresponding to the marketing point A; taking the map coordinates of the marketing point B as a circle center and 22 km as a radius to obtain a map area B corresponding to the marketing point B; taking the map coordinates of the marketing point C as a circle center and 22 km as a radius to obtain a map area C corresponding to the marketing point C; and taking the map coordinates of the marketing point D as a circle center and 22 km as a radius to obtain a map area D corresponding to the marketing point D, and combining the map area A, the map area B, the map area C and the map area D to generate a second marketing map of the visit plan.
S203, connecting a preset positioning system, calling a positioning interface of the positioning system, and positioning the client device through the positioning interface and the device identifier to obtain the positioning coordinate of the client device on the marketing map;
S204, generating a marketing route of the client device on the marketing map based on the positioning coordinates;
s205, acquiring current information of the marketing route, acquiring target information corresponding to the visit plan, comparing the current information with the target information, generating a comparison result, and identifying supervision information of the visit plan according to the comparison result.
Illustratively, after said S205, said marketing supervision method further comprises:
acquiring the current position of the marketing route and the visit position corresponding to the visit plan;
acquiring a real-time distance between the current position and the visit position, and judging whether the real-time distance is less than 2 km;
if the real-time distance is less than 2 km, judging that the visit plan is achieved, outputting a preset visit success message, and if the real-time distance is not less than 2 km, judging that the visit plan is not achieved, and outputting a preset visit unsuccessful message. The current information comprises the current starting time of the marketing route, and the target information comprises the preset starting time corresponding to the visit plan;
the step of obtaining the current information of the marketing route, obtaining the target information corresponding to the visit plan, comparing the current information with the target information to generate a comparison result, and identifying the supervision information of the visit plan according to the comparison result, wherein the step of identifying the supervision information comprises the following steps:
Acquiring the current starting time of the marketing route and the preset starting time corresponding to the visit plan;
comparing the current starting time with the preset starting time to generate a comparison result;
and when the comparison result shows that the current starting time is later than the preset starting time, identifying the supervision information of the visit plan as the starting working time is too late.
The current information comprises the current ending time of the marketing route, and the target information comprises the preset ending time corresponding to the visit plan;
the step of obtaining the current information of the marketing route, obtaining the target information corresponding to the visit plan, comparing the current information with the target information to generate a comparison result, and identifying the supervision information of the visit plan according to the comparison result, wherein the step of identifying the supervision information comprises the following steps:
acquiring the current ending time of the marketing route and the preset ending time corresponding to the visit plan;
comparing the current ending time with the preset ending time to generate a comparison result;
and when the comparison result shows that the current ending time is earlier than the preset ending time, identifying the supervision information of the visit plan as ending working time early.
The current information comprises the current residence time of the marketing route at a residence address, and the target information comprises the preset residence time corresponding to the visit plan;
the step of obtaining the current information of the marketing route, obtaining the target information corresponding to the visit plan, comparing the current information with the target information to generate a comparison result, and identifying the supervision information of the visit plan according to the comparison result, wherein the step of identifying the supervision information comprises the following steps:
acquiring the current residence time of the marketing route at a residence address, and acquiring the preset residence time corresponding to the visit plan;
comparing the current residence time with the preset residence time to generate a comparison result;
and when the comparison result shows that the current residence time is longer than the preset residence time, identifying the supervision information of the visit plan as unoperated marketing.
The current information comprises the current turn-back times of the marketing route, and the target information comprises the preset turn-back times corresponding to the visit plan;
the step of obtaining the current information of the marketing route, obtaining the target information corresponding to the visit plan, comparing the current information with the target information to generate a comparison result, and identifying the supervision information of the visit plan according to the comparison result, wherein the step of identifying the supervision information comprises the following steps:
Acquiring the current turn-back times of the marketing route and the preset turn-back times corresponding to the visit plan;
comparing the current turn-back times with the preset turn-back times to generate a comparison result;
and when the comparison result shows that the current turn-back times are larger than the preset turn-back times, identifying the supervision information of the visit plan as unreasonable route planning.
The marketing supervision method includes the steps of obtaining current information of the marketing route, obtaining target information corresponding to the visit plan, comparing the current information with the target information to generate a comparison result, and identifying supervision information of the visit plan according to the comparison result, wherein the marketing supervision method further includes:
and connecting a preset screen, and controlling the screen to display the marketing route.
The marketing supervision method includes the steps of obtaining current information of the marketing route, obtaining target information corresponding to the visit plan, comparing the current information with the target information to generate a comparison result, and identifying supervision information of the visit plan according to the comparison result, wherein the marketing supervision method further includes:
Acquiring current time, and judging whether the current time is preset updating time or not;
and if the current time is the updating time, updating the visit plan.
For ease of illustration, the application of the marketing surveillance method is exemplified as follows:
step 1, the server device records the range and residence address of the current project which is responsible for the client manager.
And 2, the server side equipment sets the client position and information of the client manager needing marketing visit.
And 3, when the client manager goes out for marketing, the server side equipment records the marketing track of the client manager in the working time, wherein the marketing track comprises the current position of the client side equipment. The current location of the client device, i.e., the current location of the client manager.
And 4, the server side equipment judges whether the current position of the client manager is within a range of 2 kilometers near the visiting position, if the current position of the client manager is within the range of 2 kilometers near the visiting position, the server side equipment automatically judges that the visiting plan is achieved, and if the current position of the client manager is not within the range of 2 kilometers near the visiting position, the server side equipment automatically judges that the visiting plan is not achieved.
And 5, the server equipment displays the marketing track of the client manager, the range and the residence address of the current project on the map.
And 6, the server side equipment displays the marketing track of the client manager in the team, and checks whether the marketing work of the client manager is reasonable or not by combining the range of the current project of the client manager, the residence address of the client manager and the set daily visit plan, so as to carry out timely follow-up.
The server device may obtain possible problems according to different marketing tracks, which is described in detail as follows:
1. if the first time point of the marketing track collection is too late, this indicates that the start time is too late.
2. If the marketing-track collection end time is too early, this indicates that the end job is too early.
3. If the entire marketing track is near the residence address, this indicates that marketing may not be performed on the current day.
4. If the routes in the whole marketing track are overlapped for a plurality of times, the whole marketing route is unreasonable to be planned.
5. If the daily marketing route is reasonable, but the performance is still poor, the targeted accompanying customer manager needs to be supervised to conduct marketing together, and the actual problem is found.
The embodiment of the application has the advantages that on one hand, the current information of the marketing route is obtained, the target information corresponding to the visit plan is obtained, the current information is compared with the target information to generate a comparison result, the supervision information of the visit plan is identified according to the comparison result, and the server equipment can identify the supervision information of the visit plan, so that the supervision process of the visit plan is simplified, and the supervision efficiency of the visit plan is improved; on the other hand, the user can preferentially identify the supervision information of the visit plan by the server equipment without manual supervision, so that the time of manual supervision is reduced, and the user experience is improved.
Referring to fig. 3, fig. 3 is a flowchart of generating a marketing route according to an embodiment of the present application, which is described in detail below:
s301, importing the marketing map and the positioning coordinates of the client device on the marketing map into a preset map engine;
s302, controlling the map engine to generate a marketing route of the client device on the marketing map based on the positioning coordinates.
In the embodiment of the application, the marketing route of the client device on the marketing map is generated, so that the marketing track of the client device can be determined quickly.
Referring to fig. 4, fig. 4 is a schematic block diagram of a marketing monitoring device according to the embodiment of the present application, the marketing monitoring device 400 shown in fig. 4 may be applied to a server device in an application scenario diagram shown in fig. 1, and the marketing monitoring device 400 shown in fig. 4 is described in detail below by taking the server device as an example, where the marketing monitoring device 400 may include a first obtaining module 401, a first generating module 402, a positioning module 403, a second generating module 404, and an identifying module 405.
A first obtaining module 401, configured to obtain an equipment identifier of a client device and a marketing account logged in by the client device, and obtain a visit plan associated with the marketing account;
A first generation module 402, configured to obtain a plurality of marketing points in the visit plan, and generate a marketing map of the visit plan according to map coordinates of a plurality of marketing points;
the positioning module 403 is configured to connect to a preset positioning system, call a positioning interface of the positioning system, and position the client device through the positioning interface and the device identifier, so as to obtain a positioning coordinate of the client device on the marketing map;
a second generating module 404, configured to generate a marketing route of the client device on the marketing map based on the positioning coordinates;
the identifying module 405 is configured to obtain current information of the marketing route, obtain target information corresponding to the visit plan, compare the current information with the target information, generate a comparison result, and identify supervision information of the visit plan according to the comparison result.
It should be noted that, in the present specification, each embodiment is described in a progressive manner, and each embodiment is mainly described as different from other embodiments, and identical and similar parts between the embodiments are all enough to be referred to each other.
The embodiment of the application has the advantages that on one hand, the current information of the marketing route is obtained, the target information corresponding to the visit plan is obtained, the current information is compared with the target information to generate a comparison result, the supervision information of the visit plan is identified according to the comparison result, and the server equipment can identify the supervision information of the visit plan, so that the supervision process of the visit plan is simplified, and the supervision efficiency of the visit plan is improved; on the other hand, the user can preferentially identify the supervision information of the visit plan by the server equipment without manual supervision, so that the time of manual supervision is reduced, and the user experience is improved.
Referring to fig. 5, fig. 5 is a schematic structural diagram of a server device according to an embodiment of the present application.
As shown in fig. 5, the server device 2 of fig. 5 includes: at least one processor 20, a memory 21 and a computer program 22 stored in the memory 21 and executable on the at least one processor 20, the processor 20 implementing the steps of any of the various method embodiments described above when executing the computer program 22.
The server device 2 may include, but is not limited to, a processor 20, a memory 21. It will be appreciated by those skilled in the art that fig. 5 is merely an example of the server device 2 and is not meant to be limiting of the server device 2, and may include more or fewer components than shown, or may combine certain components, or may include different components, such as input-output devices, network access devices, etc.
The processor 20 may be a central processing unit (Central Processing Unit, CPU), and the processor 20 may also be other general purpose processors, digital signal processors (Digital Signal Processor, DSP), application specific integrated circuits (Application Specific Integrated Circuit, ASIC), off-the-shelf programmable gate arrays (Field-Programmable Gate Array, FPGA) or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components, or the like. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like.
The storage 21 may in some embodiments be an internal storage unit of the server device 2, such as a hard disk or a memory of the server device 2. The memory 21 may also be an external storage device of the server device 2 in other embodiments, for example, a plug-in hard disk, a Smart Media Card (SMC), a Secure Digital (SD) Card, a Flash Card (Flash Card) or the like, which are provided on the server device 2. Further, the memory 21 may also include both an internal storage unit and an external storage device of the server device 2. The memory 21 is used for storing an operating system, application programs, boot loader (BootLoader), data, other programs, etc., such as program codes of the computer program. The memory 21 may also be used for temporarily storing data that has been output or is to be output.
It should be noted that, because the content of information interaction and execution process between the above devices/units is based on the same concept as the method embodiment of the present application, specific functions and technical effects thereof may be referred to in the method embodiment section, and will not be described herein again.
Embodiments of the present application provide a computer readable storage medium storing a computer program which, when executed by a processor, implements steps that may implement the various method embodiments described above.
The computer readable storage medium has stored therein program code that can be invoked by the processor to perform the marketing surveillance method described in the method embodiments described above.
The computer readable storage medium has a storage space for program code.
The program code includes code for any of the steps in the marketing supervision method described in the method embodiments described above.
For example, the program code is invoked by the processor, and may perform the steps of:
acquiring a device identifier of a client device and a marketing account number of the client device, and acquiring a visit plan associated with the marketing account number;
acquiring a plurality of marketing points in the visit plan, and generating a marketing map of the visit plan according to map coordinates of the marketing points;
Connecting a preset positioning system, calling a positioning interface of the positioning system, and positioning the client device through the positioning interface and the device identifier to obtain the positioning coordinate of the client device on the marketing map;
generating a marketing route of the client device on the marketing map based on the positioning coordinates;
and acquiring current information of the marketing route, acquiring target information corresponding to the visit plan, comparing the current information with the target information to generate a comparison result, and identifying supervision information of the visit plan according to the comparison result.
The specific implementation of each operation above may be referred to the previous embodiments, and will not be described herein.
Embodiments of the present application provide a computer program product that, when run on a server device, causes the server device to perform steps that may be performed in the method embodiments described above.
The computer program product is loaded by the server device and may perform the steps of:
acquiring a device identifier of a client device and a marketing account number of the client device, and acquiring a visit plan associated with the marketing account number;
Acquiring a plurality of marketing points in the visit plan, and generating a marketing map of the visit plan according to map coordinates of the marketing points;
connecting a preset positioning system, calling a positioning interface of the positioning system, and positioning the client device through the positioning interface and the device identifier to obtain the positioning coordinate of the client device on the marketing map;
generating a marketing route of the client device on the marketing map based on the positioning coordinates;
and acquiring current information of the marketing route, acquiring target information corresponding to the visit plan, comparing the current information with the target information to generate a comparison result, and identifying supervision information of the visit plan according to the comparison result.
The integrated units, if implemented in the form of software functional units and sold or used as stand-alone products, may be stored in a computer readable storage medium.
It will be apparent to those skilled in the art that, for convenience and brevity of description, only the above-described division of the functional units and modules is illustrated, and in practical application, the above-described functional distribution may be performed by different functional units and modules according to needs, i.e. the internal structure of the apparatus is divided into different functional units or modules to perform all or part of the above-described functions. The functional units and modules in the embodiment may be integrated in one processing unit, or each unit may exist alone physically, or two or more units may be integrated in one unit, where the integrated units may be implemented in a form of hardware or a form of a software functional unit. In addition, specific names of the functional units and modules are only for convenience of distinguishing from each other, and are not used for limiting the protection scope of the present application. The specific working process of the units and modules in the above system may refer to the corresponding process in the foregoing method embodiment, which is not described herein again.
Based on such understanding, the present application implements all or part of the flow of the method of the above embodiments, and may be implemented by a computer program to instruct related hardware, where the computer program may be stored in a computer readable storage medium, where the computer program, when executed by a processor, may implement the steps of each of the method embodiments described above. Wherein the computer program comprises computer program code which may be in source code form, object code form, executable file or some intermediate form etc. The computer readable medium may include at least: any entity or device capable of carrying computer program code to a camera device/server apparatus, recording medium, computer Memory, read-Only Memory (ROM), random access Memory (RAM, random Access Memory), electrical carrier signals, telecommunications signals, and software distribution media. Such as a U-disk, removable hard disk, magnetic or optical disk, etc. In some jurisdictions, computer readable media may not be electrical carrier signals and telecommunications signals in accordance with legislation and patent practice.
In the foregoing embodiments, the descriptions of the embodiments are emphasized, and in part, not described or illustrated in any particular embodiment, reference is made to the related descriptions of other embodiments.
Those of ordinary skill in the art will appreciate that the various illustrative elements and algorithm steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware, or combinations of computer software and electronic hardware. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the solution. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present application.
In the embodiments provided in the present application, it should be understood that the disclosed apparatus/network device and method may be implemented in other manners. For example, the apparatus/network device embodiments described above are merely illustrative, e.g., the division of the modules or units is merely a logical functional division, and there may be additional divisions in actual implementation, e.g., multiple units or components may be combined or integrated into another system, or some features may be omitted, or not performed. Alternatively, the coupling or direct coupling or communication connection shown or discussed may be an indirect coupling or communication connection via interfaces, devices or units, which may be in electrical, mechanical or other forms.
The units described as separate units may or may not be physically separate, and units shown as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of this embodiment.
The above embodiments are only for illustrating the technical solution of the present application, and are not limiting; although the present application has been described in detail with reference to the foregoing embodiments, it should be understood by those of ordinary skill in the art that: the technical scheme described in the foregoing embodiments can be modified or some technical features thereof can be replaced by equivalents; such modifications and substitutions do not depart from the spirit and scope of the technical solutions of the embodiments of the present application, and are intended to be included in the scope of the present application.
Claims (10)
1. A marketing supervision method, applied to a server device, the marketing supervision method comprising:
acquiring a device identifier of a client device and a marketing account number of the client device, and acquiring a visit plan associated with the marketing account number;
Acquiring a plurality of marketing points in the visit plan, and generating a marketing map of the visit plan according to map coordinates of the marketing points;
connecting a preset positioning system, calling a positioning interface of the positioning system, and positioning the client device through the positioning interface and the device identifier to obtain the positioning coordinate of the client device on the marketing map;
generating a marketing route of the client device on the marketing map based on the positioning coordinates;
and acquiring current information of the marketing route, acquiring target information corresponding to the visit plan, comparing the current information with the target information to generate a comparison result, and identifying supervision information of the visit plan according to the comparison result.
2. The method of claim 1, wherein the obtaining the plurality of marketing points in the visit plan, and generating the marketing map of the visit plan based on the map coordinates of the plurality of marketing points, comprises:
acquiring a plurality of marketing points in the visit plan, and generating map areas corresponding to the marketing points according to map coordinates and preset radiuses of the marketing points;
And merging the map areas corresponding to the marketing points to generate a marketing map of the visit plan.
3. The marketing surveillance method of claim 1, wherein the generating a marketing route for the client device at the marketing map based on the location coordinates comprises:
importing the marketing map and the positioning coordinates of the client device on the marketing map into a preset map engine;
and controlling the map engine to generate a marketing route of the client device on the marketing map based on the positioning coordinates.
4. The marketing surveillance method of claim 1, wherein the current information comprises a current start time of the marketing route and the target information comprises a preset start time corresponding to the call plan;
the step of obtaining the current information of the marketing route, obtaining the target information corresponding to the visit plan, comparing the current information with the target information to generate a comparison result, and identifying the supervision information of the visit plan according to the comparison result, wherein the step of identifying the supervision information comprises the following steps:
acquiring the current starting time of the marketing route and the preset starting time corresponding to the visit plan;
Comparing the current starting time with the preset starting time to generate a comparison result;
and when the comparison result shows that the current starting time is later than the preset starting time, identifying the supervision information of the visit plan as the starting working time is too late.
5. The marketing surveillance method of claim 1, wherein the current information comprises a current end time of the marketing route and the target information comprises a preset end time corresponding to the call plan;
the step of obtaining the current information of the marketing route, obtaining the target information corresponding to the visit plan, comparing the current information with the target information to generate a comparison result, and identifying the supervision information of the visit plan according to the comparison result, wherein the step of identifying the supervision information comprises the following steps:
acquiring the current ending time of the marketing route and the preset ending time corresponding to the visit plan;
comparing the current ending time with the preset ending time to generate a comparison result;
and when the comparison result shows that the current ending time is earlier than the preset ending time, identifying the supervision information of the visit plan as ending working time early.
6. The marketing surveillance method of claim 1, wherein the current information comprises a current residence time of the marketing route at a residence address, and the target information comprises a preset residence time corresponding to the visit plan;
the step of obtaining the current information of the marketing route, obtaining the target information corresponding to the visit plan, comparing the current information with the target information to generate a comparison result, and identifying the supervision information of the visit plan according to the comparison result, wherein the step of identifying the supervision information comprises the following steps:
acquiring the current residence time of the marketing route at a residence address, and acquiring the preset residence time corresponding to the visit plan;
comparing the current residence time with the preset residence time to generate a comparison result;
and when the comparison result shows that the current residence time is longer than the preset residence time, identifying the supervision information of the visit plan as unoperated marketing.
7. The marketing supervision method according to claim 1, wherein the current information comprises a current turn-around number of the marketing route, and the target information comprises a preset turn-around number corresponding to the visit plan;
The step of obtaining the current information of the marketing route, obtaining the target information corresponding to the visit plan, comparing the current information with the target information to generate a comparison result, and identifying the supervision information of the visit plan according to the comparison result, wherein the step of identifying the supervision information comprises the following steps:
acquiring the current turn-back times of the marketing route and the preset turn-back times corresponding to the visit plan;
comparing the current turn-back times with the preset turn-back times to generate a comparison result;
and when the comparison result shows that the current turn-back times are larger than the preset turn-back times, identifying the supervision information of the visit plan as unreasonable route planning.
8. A marketing supervision apparatus, characterized by being applied to a server-side device, comprising:
the first acquisition module is used for acquiring the equipment identifier of the client equipment and a marketing account number logged in by the client equipment, and acquiring a visit plan associated with the marketing account number;
the first generation module is used for acquiring a plurality of marketing points in the visit plan and generating a marketing map of the visit plan according to map coordinates of the marketing points;
The positioning module is used for connecting a preset positioning system, calling a positioning interface of the positioning system, and positioning the client device through the positioning interface and the device identifier to obtain the positioning coordinate of the client device on the marketing map;
the second generation module is used for generating a marketing route of the client device on the marketing map based on the positioning coordinates;
the identification module is used for acquiring the current information of the marketing route, acquiring the target information corresponding to the visit plan, comparing the current information with the target information, generating a comparison result, and identifying the supervision information of the visit plan according to the comparison result.
9. A server device comprising a memory, a processor and a computer program stored in the memory and executable on the processor, characterized in that the processor implements the marketing supervision method according to any one of claims 1 to 7 when executing the computer program.
10. A computer readable storage medium storing a computer program, characterized in that the computer program, when executed by a processor, implements the marketing supervision method according to any one of claims 1 to 7.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202311812831.4A CN117893237A (en) | 2023-12-26 | 2023-12-26 | Marketing supervision method and device, server device and storage medium |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202311812831.4A CN117893237A (en) | 2023-12-26 | 2023-12-26 | Marketing supervision method and device, server device and storage medium |
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| CN117893237A true CN117893237A (en) | 2024-04-16 |
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| CN202311812831.4A Pending CN117893237A (en) | 2023-12-26 | 2023-12-26 | Marketing supervision method and device, server device and storage medium |
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| Country | Link |
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| CN (1) | CN117893237A (en) |
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