CN117850942A

CN117850942A - Webpage management method, webpage management system, webpage operation method and order processing platform

Info

Publication number: CN117850942A
Application number: CN202410015006.XA
Authority: CN
Inventors: 李泽宇; 陈苏; 蒋玲玲; 韩苏华; 申远征
Original assignee: Misumi China Precision Machinery Trading Co ltd
Current assignee: Misumi China Precision Machinery Trading Co ltd
Priority date: 2024-01-04
Filing date: 2024-01-04
Publication date: 2024-04-09

Abstract

The invention relates to the technical field of web pages, in particular to a web page management method, a web page management system, an operation method of the web page management system, an order processing platform and a computer readable storage medium. The webpage management method of the shopping website comprises the following steps: setting a triggering condition of a webpage based on information of an access user, wherein the information comprises any one of account information, operation information and order information of the access user; and detecting the real-time information of the access user at a preset frequency, and popping up the corresponding webpage based on the triggering condition met by the real-time information.

Description

Webpage management method, webpage management system, webpage operation method and order processing platform

Technical Field

The invention relates to the technical field of web pages, in particular to a web page management method, a web page management system, an operation method of the web page management system, an order processing platform and a computer readable storage medium of a shopping website.

Background

Popup typically refers to a window that pops up automatically when software, web pages, mobile devices, etc., are used or viewed. The popup window belongs to an interactive form for interrupting the current operation of a user and supplementing information or forcedly feeding back the current operation, and can be used for informing and reminding the user of key information and assisting and guiding the user to finish a specific operation.

In the prior art, the content of the popup window and the popup window are usually fixed, for example, when a certain webpage is opened, relevant content update is prompted; or when closing an application, prompt whether to confirm, etc. However, with the development of internet related technologies, people have higher requirements on what is displayed by a popup window, the interaction that can be achieved, and the time and form in which the popup window appears. It is also desirable to be able to targeted present different forms of popup windows of different content for different desires of different users. Still further, for the same user, a pop-up window capable of presenting different contents in different forms according to the operation contents thereof or the user state is also desired.

Disclosure of Invention

Aiming at the problems, the invention provides a webpage management method of a shopping website, which comprises the following steps: setting triggering conditions of the webpage based on information of the access user, wherein the information comprises any one of account information, operation information and order information of the access user; and detecting the real-time information of the access user at a preset frequency, and popping up the corresponding webpage based on the triggering condition met by the real-time information.

When a user uses a shopping website, various information of the user may be changed in real time, for example, the user clicks a certain page to generate corresponding session information, the session information may represent preference or potential purchase requirement of the user, or the user purchases a certain product to generate corresponding order information, the order information may represent purchase capability and associated purchase requirement of the user, and the information of the real-time change is acquired and fully utilized, which is beneficial from the aspects of user experience and commercial value. For example, popup related-area recommendations or guidelines when a user browses a commodity; when the user purchases the B commodity, popup web pages of the C commodity matched with the B commodity are popped up, or matched preferential activities and the like are popped up based on the current consumption amount of the user. Compared with the webpage popped up according to fixed time and triggering conditions, the webpage popped up according to account information, session information or order information dynamically changed by the user can be popped up, personalized webpages meeting shopping requirements and improving shopping experience of the user can be presented for each user, better guiding and indicating effects can be achieved, appropriate attractive shopping guide or preferential activities can be provided based on real-time grasp of the requirements and consumption capacities of the user, the achievement is promoted, and higher value is created.

Preferably, "setting a trigger condition of a web page based on information of an access user" includes:

the webpage providing step S1, providing and storing a target webpage;

a crowd grouping step S2, providing crowd groups, setting condition information of the crowd groups based on information of access users and storing the condition information;

and a binding step S3, namely binding the target webpage with the crowd group, and setting triggering conditions of triggering the target webpage by the crowd group.

By binding the crowd group and the adaptive webpage, the corresponding relation between the user and the webpage based on the user information is realized, from the viewpoint of webpage management, a website maintainer only needs to set the corresponding relation between the webpage and the crowd group and the condition of the crowd group, and the webpage management method shown in the first embodiment of the invention can be realized.

Preferably, the types of crowd groups include:

the crowd is fixed, and the triggering condition is set based on a user list;

the method comprises the steps that a crowd in real time, and trigger conditions are set based on operation information of a user;

interface crowd, triggering condition is based on interface transmission data setting; and

the dynamic crowd, trigger condition is based on the account information, operation information and order information of the user any one of the setting.

By categorizing the crowd of information based on various different dimensions of the user, the user information may be integrated for subsequent matching with appropriate web pages.

Preferably, the web page providing step S1 includes:

a template selection step S11, wherein a basic template is selected from a material library, if so, a step S12 is performed, and if not, a step S13 is performed;

a template modification step S12, wherein webpage parameters are adjusted on the basic template;

and a template making step S13, editing and making the template and storing the template.

In the manufacturing process of the popup window, operators can simply adjust webpage parameters on a pre-stored basic template without knowing knowledge such as webpage manufacturing code editing of webpage page design, a new webpage can be obtained, and the technical problems of repeated development and low multiplexing rate when different webpage contents are put in for different users are solved.

Preferably, the web page parameters include display parameters and content parameters.

Preferably, the trigger conditions include trigger time, trigger probability, trigger action, trigger white list and trigger black list.

Preferably, the trigger conditions further comprise trigger priority and anti-harassment mechanism.

Preferably, the web page includes one or more of a pop-up window, a buried point, and a questionnaire.

Through three mutually different and different complementary modes of popup window, HTML buried point and questionnaire, user data in the shopping website can be collected and analyzed more comprehensively and carefully, different webpages can be presented for each user according to different account information, session information or order information of each user, and the webpage is diversified and personalized, meanwhile, better guiding and indicating effects can be achieved, and better use experience is brought to the user.

The invention also provides a web page management system comprising a memory and one or more processors, which when executed by the processor, are capable of performing the steps of:

setting a triggering condition of a webpage based on information of an access user, wherein the information comprises any one of account information, operation information and order information of the access user; the method comprises the steps of,

detecting the real-time information of the access user at a preset frequency, and popping up the corresponding webpage based on the triggering condition satisfied by the real-time information.

the webpage providing step S1, providing and storing a target webpage;

The invention also provides an operation method of the webpage management system, which is operated based on the webpage management system and comprises the following steps: providing and storing a webpage; setting a crowd group, setting condition information of the crowd group based on information of access users and storing the condition information; and setting triggering conditions of the crowd triggering the bound webpages and storing the triggering conditions.

The operation method of the webpage management system is simple in steps and easy to execute, the corresponding relation between the user and the webpage based on the user information is realized by binding the crowd group and the adaptive webpage, and from the viewpoint of website management, a website maintainer can finish webpage pop-up management by only setting the corresponding relation between the webpage and the crowd group and the condition information of the crowd group.

Preferably, "providing and saving a web page" includes:

selecting a basic template from a material library; and

and on the basis of the template, adjusting and storing the webpage parameters.

The invention also provides an order processing platform which can execute the steps of the webpage management method or apply the webpage management system.

The present invention also provides a computer-readable storage medium having stored thereon a computer program which, when executed by a processor, implements the steps of the web page management method described above.

Drawings

Fig. 1 is a flowchart of a web page management method according to a first embodiment of the present invention.

Fig. 2 is a flowchart of a web page management method according to a second embodiment of the present invention.

Fig. 3 is a flow chart of a crowd grouping step provided in a second embodiment of the invention.

Fig. 4 is a schematic diagram of a web page management system according to a second embodiment of the present invention.

Fig. 5 is a flowchart of a web page providing step provided in a third embodiment of the present invention.

Fig. 6 is a flowchart of an operation method of a web page management system provided in a fifth embodiment of the present invention.

Fig. 7 is a flowchart of another operation method of a web page management system provided in a fifth embodiment of the present invention.

Reference numerals illustrate: the system comprises a 1-webpage management system, a 2-webpage providing module, a 3-crowd grouping module and a 4-binding module.

Detailed Description

The following description of the embodiments of the present invention will be made clearly and fully with reference to the accompanying drawings, in which it is evident that the embodiments described are only some, but not all embodiments of the invention. All other embodiments, which can be made by those skilled in the art without making any inventive effort, are intended to be within the scope of the present invention.

[ first embodiment ]

As shown in fig. 1, in a first embodiment of the present invention, there is provided a web page management method of a shopping website, including the steps of: the trigger condition of the web page is set based on the information of the access user.

Wherein the information includes any of account information, session information, and order information of the accessing user.

In general, this information includes all information that can be collected by the background after the accessing user has logged into the shopping website, including both historical information before the user logged into the shopping website and new information generated by the user's actions after logging into the shopping website.

Specifically, the information includes account information of the accessing user, the account information is usually identity information related to the user, the ID of the user, the user name, the registration date, the address, the telephone, the account information, the affiliated company and related information of the affiliated company; session information is typically page events, page addresses, time of occurrence, domain name accessed, browser, and content information in the session page for a certain session of the user; the order information is information record generated by the transaction of the user in the shopping website, such as order number, order time, quotation number, delivery mode, delivery time, delivery address, goods class, quantity, transaction amount, payment mode, currency class, etc.

The triggering condition of the webpage can be based on all or part of the information, and the webpage is pushed to the crowd matching the webpage content based on the content of the webpage or the requirement setting of the shopping website.

In this embodiment, the triggering condition of the web page is set based on the information of the accessing user, which can be based on the history information of the accessing user or based on the new information of the accessing user, and matches the web page matching the user and matching the user requirement, purchasing power and preference, thereby fully utilizing the account, accessing and transaction information of the user.

The above web page management method further comprises the steps of: detecting the real-time information of the access user at a preset frequency, and popping up the corresponding webpage based on the triggering condition satisfied by the real-time information.

Wherein the predetermined frequency may be any frequency between once 7 days and once 1 second, for example: 48 hours, 24 hours, 12 hours, 4 hours, 1 hour, 30 minutes, 5 minutes or 1 minute, when the preset frequency is greater than 1 minute, the user information is acquired in real time, and the timeliness of the user information is the strongest, but correspondingly, the load of the webpage management system is large, and a shopping website maintainer can set a proper preset frequency based on the requirement.

The real-time information represents the latest account information, session information and order information of the user at the detection moment, in other words, the information is dynamically updated, and the provision of the real-time information creates a basic condition for dynamically matching corresponding webpages.

In the first embodiment of the present invention, when a user uses a shopping website, various information of the user may be changed in real time, for example, when the user clicks a certain page to generate corresponding session information, the session information may represent a preference or a potential purchase requirement of the user, or when the user purchases a certain product, corresponding order information may represent a purchasing power and an associated purchase requirement of the user, and the information of the real-time change is obtained and fully utilized, which is beneficial from the aspects of user experience and commercial value. For example, popup related-area recommendations or guidelines when a user browses a commodity; when the user purchases the B commodity, popup web pages of the C commodity matched with the B commodity are popped up, or matched preferential activities and the like are popped up based on the current consumption amount of the user. Compared with the webpage popped up according to fixed time and triggering conditions, the webpage popped up according to account information, session information or order information dynamically changed by the user can be popped up, personalized webpages meeting shopping requirements and improving shopping experience of the user can be presented for each user, better guiding and indicating effects can be achieved, appropriate attractive shopping guide or preferential activities can be provided based on real-time mastering of requirements and consumption capability of the user, achievement is promoted, and higher value is created.

[ second embodiment ]

Fig. 2 is a flowchart illustrating steps of a web page management method according to a second embodiment of the present invention.

On the basis of the first embodiment of the present invention, the "trigger condition for setting a web page based on information of an access user" described in the first embodiment includes:

the webpage providing step S1, providing and storing a target webpage;

a crowd grouping step S2, providing crowd groups, setting crowd group condition information based on information of access users and storing the crowd group condition information;

One webpage can be bound with a plurality of crowd groups, one crowd group can also be bound with a plurality of webpages, and different triggering conditions can be matched for different binding relations.

First, in an embodiment of the present invention, a web page in a web page management method includes one or more of a popup, a buried point, and a questionnaire.

Specifically, in this embodiment, a popup webpage is taken as an example to describe an interactive form in which a user is interrupted and the user is supplemented with the current operation or forced feedback is performed on the current operation, for example, popup content is popup window of whether to confirm closing when a certain page is closed, popup content is prompt information related to a product when a link of a certain product is accessed, and the like. The popup may be presented on different media such as a browser, client, APP, etc.

In the web page providing step S1, the target web page is provided, that is, the target popup to be displayed to the target user is provided, and the target popup may be a popup page pre-stored in a popup material library, or a popup page newly created by the target user in a target scene.

Next, in the second embodiment of the present invention, the crowd group refers to a group composed of one or more users predefined according to different conditions, and the crowd group may be plural, alternatively, the crowd group may be divided into four crowd types: fixed, dynamic, real-time, and interfacing.

The condition parameters corresponding to the fixed crowd are user lists, user information of a plurality of target users is arranged into one user list, and users in the list can be totally defined into the fixed crowd group A by uploading the user list.

The condition parameters corresponding to the dynamic crowd are account information of the user or session information or order information of a shopping website. The account information is typically identity information related to the user, the user's ID, user name, registration date, address, telephone, account information, affiliated company, and related information of affiliated company; session information is typically page events, page addresses, time of occurrence, domain name accessed, browser, and content information in the session page for a certain session of the user; the order information is information record generated by the transaction of the user in the shopping website, such as order number, order time, quotation number, delivery mode, delivery time, delivery address, goods class, quantity, transaction amount, payment mode, currency class, etc.

Specifically, for example, if the condition of the dynamic crowd B is that the maximum value of the number of orders of the user is greater than 1000, then all the users satisfying the condition, that is, the users having the maximum value of the number of orders greater than 1000, can be classified into the dynamic crowd B. Further, the conditions may also overlap a time range, for example, the last month (30 days), where the condition of the dynamic crowd group B is that the maximum value of the number of orders of the users in the last month is greater than 1000, the users with the maximum value of the number of orders in the last month being greater than 1000 may be classified into the dynamic crowd group B, and the users with the maximum value of the number of orders being greater than 1000 but the order time exceeding one month may be moved out of the dynamic crowd group B, so that the users in the dynamic crowd group may realize dynamic changes.

The conditions of the dynamic crowd can be set not only through the account information of the user or the session information or order information of a shopping website; and the SQL query field can be customized, the data content in a certain database can be directly queried, and the setting is performed according to the queried and captured data content.

Further, each dynamic crowd may correspond to a plurality of conditions, e.g., the conditions of dynamic crowd group C may include: condition 1, the maximum in order quantity is greater than 1000; condition 2, registration time is greater than 1 year; and 3, registering funds not less than 100000 yuan. The conditions can be set as 'sum', 'or', namely, the user can be set to be divided into the dynamic crowd group C only by meeting the conditions 1, 2 and 3 at the same time, or the user can be set to be divided into the dynamic crowd group C only by meeting one or a part of the conditions 1, 2 and 3. Further, the conditions corresponding to the dynamic crowd group are generally time-efficient, and the corresponding update frequency can be set, for example, the update frequency is of the order of time/1 week, time/1 day, time/1 hour, time/1 minute, etc.

The condition parameters corresponding to the real-time crowd are operation actions of the user, such as operation of the user on the webpage APP, such as clicking on the webpage, webpage jump, APP starting, APP crashing, applet collection, applet display and the like, and operation of the user in the webpage, such as clicking, browsing, filling in, modifying data and the like.

Specifically, for example, the condition of the real-time crowd group D is that the user who performs the above action, i.e., the user who enters the login page in the APP, is drawn into the real-time crowd group D, in other words, the user who performs the above action, i.e., the user who enters the login page in the APP, is drawn into the real-time crowd group D.

The condition parameters corresponding to the interface crowd are interface transmission data, in other words, external user data can be directly imported through the interface, and the external user data is defined as a corresponding interface crowd group E. The interface crowd is used for better docking with the third party system, and the third party system is connected through the interface, so that the crowd calculated by the third party system can be used for touching.

In the crowd grouping step S2, the target users are defined by one or more crowd groups, and the target users are classified into specific crowd groups by setting conditions based on the information of the access users.

Then, in the first embodiment of the present invention, a binding step S3 is further included to bind the target webpage with the crowd group, and set a triggering condition for the crowd group to trigger the target webpage, so that the target user can be associated with the target popup window that wants to present the target user.

Further, the triggering conditions in the binding step S3 include triggering time, triggering action, triggering white list and triggering black list.

Triggering conditions are defined as the scene or occasion in which the target user presents the target pop-up window, and generally correspond to the occurrence of a certain time node or a certain event, such as the action of the web page APP, such as clicking on the web page, web page jump, APP start, APP collapse, applet collection, applet display, etc., and the operation of the user in the web page, such as clicking, browsing, filling in, modifying data, etc.; or a time node such as a month of a year and a day and time, a few seconds after the occurrence of a certain event, etc.

Through the steps, the target user, the target popup page and the triggering condition are set in an associated mode, and the target page can be put into the target user in a target scene.

As shown in fig. 3, in a second embodiment of the present invention, the crowd grouping step S2 in the web page management method includes: a type selection step S21 of selecting crowd types; and a condition setting step S22, namely designing one or more condition parameters corresponding to the crowd type. The condition parameters used to screen the user for each crowd type may be different.

First, one or more of the fixed population, the dynamic population, the real-time population, and the interface population are selected. Specifically, a dynamic crowd group F is set, and the corresponding condition is that the number of orders in the last year is more than 0; setting a dynamic crowd group G, wherein the corresponding condition is that the accumulated consumption amount is more than 10000 yuan; and storing the dynamic crowd group F and the dynamic crowd group G.

Furthermore, through the binding step S3, the target web page and the crowd group are bound, and the triggering conditions are set, wherein the triggering conditions include triggering time, triggering probability, triggering action, triggering white list and triggering black list.

Specifically, in the present embodiment, the trigger time is set to 0 in 11 months 1 day to 11 months 7 days: 00-23:59; the triggering probability is 100%; triggering actions are that a user logs in a shopping website; triggering a white list associated dynamic crowd group G; triggering the blacklist to associate the dynamic crowd group F.

Accordingly, the triggering condition may further include a stop triggering condition such as a display number, a closing number, a daily display number, a daily closing number, etc., for example, the daily display number is 3, and if the user logs in the fourth time within a day, the coupon popup window is not displayed any more.

In the second embodiment of the present invention, the access users are distinguished by grouping the crowd, wherein the conditions for distinguishing the crowd groups can be set based on the information of the access users, and it should be noted that the settings mentioned herein and above include new additions and modifications; based on the method, the numerous user information can be classified, the crowd is defined, the integration of the information is realized, the integration condition of the information can be edited, and the operability and convenience of web page management are improved.

Further, in the second embodiment of the present invention, by binding the crowd group with the adapted web page, the corresponding relationship between the user and the web page based on the user information is realized, from the perspective of web page management, the web site maintainer only needs to set the corresponding relationship between the web page and the crowd group, and the condition of the crowd group, so that the web page management method shown in the first embodiment of the present invention can be realized, and the complex and personalized function of "thousands of people and thousands of sides" of the shopping website is realized by a simple method.

Preferably, the trigger conditions further comprise trigger priority and anti-harassment mechanism. The triggering time, the triggering probability, the triggering action and the triggering white list and the triggering black list are triggering conditions of the target webpage; the triggering priority and the harassment prevention mechanism are conditions for setting limitation by integrating all webpage information.

And when the triggering priority is the same as the triggering conditions of the plurality of webpages, the webpage pops up. Firstly, whether the webpage is allowed to be triggered simultaneously with other webpages or not can be set, and if the webpage is allowed to be triggered simultaneously, the webpages can be triggered simultaneously when the triggering conditions of the webpages are the same; if not, the triggering priorities of the plurality of webpages need to be compared, and the webpage with the highest triggering priority is triggered.

The triggering priority can be preset to 4 grades A > B > C > D, for example, the target webpage 1 allows simultaneous triggering; the target webpage 2 is not allowed to be triggered simultaneously, and the triggering priority is A; the target webpage 3 is not allowed to be triggered simultaneously, and the triggering priority is B; the target webpage 4 is not allowed to be triggered simultaneously and the triggering priority is D; and the triggering actions of the target webpage 1, the target webpage 2, the target webpage 3 and the target webpage 4 are all that the user logs in the shopping website. When a user logs in a shopping website, the triggering priority A is more than C and more than D, the target webpage 2 is triggered, the target webpage 3 and the target webpage 4 are not triggered, and the target webpage 1 and the target webpage 2 are triggered simultaneously.

In the second embodiment of the present invention, the trigger priority may also be represented by a weight value, for example, the weight value may be any natural number within 1-100, and the greater the weight value, the higher the trigger priority, so that the user can flexibly set the trigger priority, and the trigger priority setting in a complex system can be satisfied.

The anti-harassment mechanism is configured to integrate the trigger constraints of the overall web page information presented to the user, for example 1 popup every 4 pages, or 1 popup every 60s, including the same or different popup windows.

Likewise, the anti-harassment mechanism may be selectively turned on or off, and will be described by taking the example that the anti-harassment mechanism pops out 1 time every 4 pages. The user browses page 01, page 02, page 03, page 04, page 05 and page 06 in sequence, and the user browses page 01 with popup window. When a user browses to the page 03, if a popup window of an anti-harassment mechanism is triggered, the popup window cannot be displayed when the current interval is only 2 pages from the page (page 01) popped up by the popup window last time; when a user browses to the page 06, if a popup window of an anti-harassment mechanism is triggered, the popup window can be displayed when the current interval is 5 pages away from the page (page 01) popped up by the popup window last time; when the popup window of the unopened harassment prevention mechanism is triggered, the popup window can be displayed no matter the current interval is 5 pages apart from the page (page 01) popped up by the last popup window.

In a second embodiment of the present invention, there is also provided a web page management system including a memory and one or more processors, the program or instructions in the memory, when executed by the processors, being capable of performing the steps of: setting a triggering condition of a webpage based on information of an access user, wherein the information comprises any one of account information, session information and order information of the access user; and

Optionally, in the web page management system provided in this embodiment, the "setting a trigger condition of a web page based on information of an access user" includes:

the webpage providing step S1, providing and storing a target webpage;

and a binding step S3, namely binding the target webpage with the crowd group, and setting a triggering condition of triggering the target webpage by the crowd group.

Optionally, in the second embodiment of the present invention, "setting a trigger condition of a web page based on information of an access user" includes:

the webpage providing step S1, providing and storing a target webpage;

Optionally, as shown in fig. 4, in a second embodiment of the present invention, there is provided a web page management system 1 including a web page providing module 2, a crowd grouping module 3, and a binding module 4, where the web page providing module 2 provides and stores a target web page; the crowd grouping module 3 provides crowd groups, sets condition information of the crowd groups based on information of access users and stores the condition information; the binding module 4 binds the target webpage and the crowd group, and sets triggering conditions of the crowd group for triggering the target webpage.

[ third embodiment ]

As shown in fig. 5, in a third embodiment of the present invention, a web page providing step S1 in a web page management method of a shopping website includes:

a template selection step S11, wherein a basic template is selected from a material library, if so, a step S12 is performed, and if not, a step S13 is performed; a template modification step S12, wherein webpage parameters are adjusted on the basic template; and a template making step S13, editing and making the template and storing the template.

In an embodiment of the present invention, the web pages in the web page management method include one or more of popup, buried point and questionnaire, and different web pages have different material libraries. In particular, in this embodiment, a popup webpage will be described as an example.

For example, the target popup window is a coupon popup window, wherein the product to which the coupon is applied is a drag chain, and the application conditions include: the applicable time period is 11 months 1 day to 11 months 7 days, the consumption is not carried out in the shopping website within one year or the accumulated consumption amount exceeds 10000 yuan, and the preferential items are 8 folds. The target popup window, namely the coupon popup window, needs to display the content.

Firstly, a basic popup template is selected from a popup material library, if an applicable popup template such as a coupon popup template is found, the template can be selected, the step S12 of modifying the template is entered, editing modification is performed on the basis of the coupon popup template, and webpage parameters are adjusted.

In a second embodiment of the present invention, the web page parameters include a display parameter and a content parameter.

The content parameters can control the contents such as pictures, characters, tables and the like displayed in the webpage, for example, the pictures are replaced by pictures of drag chain products, titles are modified to be 'drag chains', and the applicable conditions are input into corresponding text editing boxes. On the basis, the format, color, size, layout and the like of the characters and pictures displayed in the page can be adjusted.

The display position, the size and the like of the webpage can be controlled through the display parameters so as to adjust the page display effect, for example, the coupon popup page is displayed at the center of the whole browser interface, the display size is 1/2 of that of the browser interface, the coupon popup page is automatically closed after being displayed for 5 seconds, and when the coupon popup page pops up, the webpage interface originally displayed by the browser starts a gray background and the like.

In addition, a basic popup template is selected from the popup material library, and if an applicable popup template is found, a new webpage can be edited and made through a code edited window and is saved as a template.

In the third embodiment of the invention, the target popup window, namely the coupon popup window, can be obtained through the steps, and in the manufacturing process of the popup window, an operator can perform simple webpage parameter adjustment on a pre-stored basic template without knowing knowledge such as webpage manufacturing code editing of webpage page design, so that a new webpage can be obtained, and the technical problems of repeated development and low reuse rate when different webpage contents are put in for different users are solved. Meanwhile, a code editing window is reserved, and when the currently pre-stored basic template cannot meet the requirements, the code editing can be directly performed to manufacture a new webpage template.

[ fourth embodiment ]

In a fourth embodiment of the present invention, unlike the first, second, and third embodiments, a web page management method for a shopping website is provided, wherein web pages in the web page management method are buried points and questionnaires.

Specifically, unlike a pop-up page that can directly interrupt the user's current operation for forced feedback. HTML burial and questionnaires are ways to add optional content to the original page.

The HTML embedded point may add a new selection entry such as a canner entry and a selection button to the original page, for example, the same coupon content as in the second embodiment, and may be displayed in the form of a canner banner on the page after the user logs in by the HTML embedded point method. The user can choose to click or ignore the canner, and when clicking the canner, the user can enter the corresponding page, or else, the user can ignore the page.

Similarly, the questionnaire and the HTML embedded point are optional contents displayed on the original page, and compared with the popup window and the HTML embedded point, the questionnaire has stronger interactivity, and the subjective requirement of a user can be further known through a questionnaire form on the basis of objective data.

In the third embodiment of the invention, the HTML embedded points and the questionnaires can be generated by adopting the web page providing step in the above embodiment, so that operators do not need to know the knowledge of web page making code editing and the like of web page design, and also do not need to know the difference of different web page design logics such as popup windows, HTML embedded points and questionnaires, and the like, and can simply adjust web page parameters on a pre-stored basic template, thereby obtaining a new web page, and solving the technical problems of repeated development and low multiplexing rate when different web page contents are put into different users. Meanwhile, a code editing window is reserved, and when the currently pre-stored basic template cannot meet the requirements, the code editing can be directly performed to manufacture a new webpage template.

Therefore, in the embodiment of the invention, through three mutually different and different complementary modes of popup window, HTML buried point and questionnaire, the user data in the shopping website can be collected and analyzed more comprehensively and carefully, different webpages can be presented for each user according to different account information, session information or order information of each user, the pages are diversified and personalized, better guiding and indicating effects can be achieved, and better use experience is brought to the user.

[ fifth embodiment ]

Based on any one of the first to third embodiments of the present invention, as shown in fig. 6, a fifth embodiment of the present invention provides an operation method of a web page management system, including the steps of:

providing and storing a webpage;

setting a crowd group, setting condition information of the crowd group based on information of access users and storing the condition information; and

and setting triggering conditions of the crowd triggering the bound webpage and storing the triggering conditions.

The operation method of the webpage management system provided by the fifth embodiment of the invention has simple steps and is easy to execute, the corresponding relation between the user and the webpage based on the user information is realized by binding the crowd group and the adaptive webpage, and from the aspect of webpage management, a website maintainer can complete webpage management by only setting the corresponding relation between the webpage and the crowd group and the condition information of the crowd group.

Alternatively, as shown in fig. 7, "providing and saving a web page" includes:

selecting a basic template from a material library; and

and on the basis of the template, adjusting and storing the webpage parameters.

According to the operation method of the webpage management system provided by the fifth embodiment of the invention, an operator can obtain a new webpage by simply adjusting webpage parameters on a pre-stored basic template without knowing knowledge such as webpage making code editing of webpage design, and the technical problems of repeated development and low multiplexing rate when different webpage contents are put in for different users are solved.

In the embodiment of the invention, an order processing platform is further provided, which can execute the steps of the webpage management method in the embodiment.

In an embodiment of the present invention, there is also provided a computer-readable storage medium having a computer program stored thereon, which when executed by a processor, implements the steps of the above-described web page management method.

The technical solution of the present invention has been described so far with reference to the accompanying drawings. However, it will be readily appreciated by those skilled in the art that the scope of the present invention is not limited to the above-described specific embodiments. Equivalent modifications and substitutions for related technical features may be made by those skilled in the art without departing from the principles of the present invention, and such modifications and substitutions will fall within the scope of the present invention.

Claims

1. A webpage management method of a shopping website is characterized by comprising the following steps:

2. The web page management method of shopping website as claimed in claim 1, wherein the "setting triggering condition of web page based on information of visiting user" includes:

the webpage providing step S1, providing and storing a target webpage;

a crowd grouping step S2, namely providing a crowd group, setting condition information of the crowd group based on information of access users and storing the condition information;

3. The web page management method of shopping website as claimed in claim 2, wherein the types of crowd groups include:

the crowd is fixed, and the triggering condition is set based on the list of the users;

the triggering condition is set based on the operation information of the user;

the interface crowd, the said triggering condition is based on interface transmission data to set up; and

and the triggering condition is set based on any one of account information, operation information and order information of the user.

4. A web page management method according to claim 2 or 3, wherein the web page providing step S1 includes:

5. The web page management method as recited in claim 4, wherein the web page parameters include a display parameter and a content parameter.

6. A method of web page management as claimed in any one of claims 1 to 3 wherein the trigger conditions include trigger time, trigger probability, trigger action and trigger whitelist and trigger blacklist.

7. A method of web page management as recited in claim 6 wherein the trigger conditions further comprise trigger priority and anti-harassment mechanism.

8. The web page management method of any one of claims 1-3, wherein the web page comprises one or more of a pop-up, a buried point, and a questionnaire.

9. A web page management system comprising a memory and one or more processors, wherein when a program or instruction in the memory is executed by the processors, the steps of:

10. The web page management system of claim 9, wherein the "setting a trigger condition of a web page based on information of an access user" comprises:

the webpage providing step S1, providing and storing a target webpage;

11. A method of operating a web page management system based on the web page management system of claim 9 or 10, comprising the steps of:

providing and storing a webpage;

12. The method of claim 11, wherein the providing and saving of the web page comprises:

selecting a basic template from a material library; and

and on the basic template, adjusting and storing webpage parameters.

13. An order processing platform, characterized in that the steps of the web page management method according to any of claims 1-8 are performed or the web page management system according to claim 9 or 10 is applied.

14. A computer readable storage medium, wherein a computer program is stored on the computer readable storage medium, which when executed by a processor, implements the steps of the web page management method according to any of claims 1-8.