CN117556131B - User tag triggering method, device, equipment and medium based on multiple materials - Google Patents

User tag triggering method, device, equipment and medium based on multiple materials Download PDF

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CN117556131B
CN117556131B CN202311426513.4A CN202311426513A CN117556131B CN 117556131 B CN117556131 B CN 117556131B CN 202311426513 A CN202311426513 A CN 202311426513A CN 117556131 B CN117556131 B CN 117556131B
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user
information
material content
intention
browsing
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CN117556131A (en
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陈�峰
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Guangzhou Quanliang Network Information Technology Co ltd
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Guangzhou Quanliang Network Information Technology Co ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9538—Presentation of query results
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/954—Navigation, e.g. using categorised browsing
    • Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y02—TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
    • Y02P—CLIMATE CHANGE MITIGATION TECHNOLOGIES IN THE PRODUCTION OR PROCESSING OF GOODS
    • Y02P90/00—Enabling technologies with a potential contribution to greenhouse gas [GHG] emissions mitigation
    • Y02P90/30—Computing systems specially adapted for manufacturing

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  • Theoretical Computer Science (AREA)
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  • General Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Radar, Positioning & Navigation (AREA)
  • Remote Sensing (AREA)
  • User Interface Of Digital Computer (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)

Abstract

The application relates to a user tag triggering method, a device, equipment and a medium based on multiple materials, wherein the method comprises the steps of obtaining user event information representing the condition that a user browses materials, and determining radar material content information according to the user event information; triggering a one-time touch instruction based on the radar material content information to obtain user behavior information, wherein the user behavior information comprises user browsing focal information representing the radar material content information with the longest user browsing duration and user clicking data information; acquiring user intention degree information according to the user behavior information; and triggering an intention user label marking instruction based on the user intention degree information. The application has the advantages of improving the accuracy of marking the labels for the users and further realizing efficient and accurate user management.

Description

User tag triggering method, device, equipment and medium based on multiple materials
Technical Field
The present invention relates to the field of information pushing technologies, and in particular, to a method, an apparatus, a device, and a medium for triggering a user tag based on multiple materials.
Background
At present, with the development of social media, more and more consumers gather in the social media, for social media users with huge base, the traditional method of knowing the users through fixed ways such as investigation is difficult to obtain the real demands of the users, so the method of accurately marketing to different users after obtaining the real demands of the users by analyzing a large amount of behavior data generated by the users becomes an important way for enterprises to know the demands and intentions of the users, thereby marketing.
In the related art, the method for acquiring the user demand is to send material information to the user to acquire the clicking times and browsing time of the user, so as to judge which material contents the user is interested in and mark labels representing different intentions for the user, so that the user is managed, but if the user touches the material contents by mistake or the clicking times and browsing time of the user on all the material contents are similar, the judgment is wrong, the intent labels of the user are different from the actual intentions of the user by a large degree, and efficient and accurate user management is difficult to realize.
The related technical scheme has the following defects: by sending the material information to the user, the click times and browsing time of the user are obtained, and further the obtained user demand and the actual demand of the user have large difference, so that efficient and accurate user management is difficult to realize.
Disclosure of Invention
In order to improve the accuracy of marking labels for users and further realize efficient and accurate user management, the application provides a multi-material-based user label triggering method, device, equipment and medium.
In a first aspect, the above object of the present application is achieved by the following technical solutions:
A user tag triggering method based on multiple materials comprises the following steps:
acquiring user event information representing the condition of browsing materials by a user, and determining radar material content information according to the user event information, wherein the radar material content information comprises main material content information with higher display degree on terminal equipment of the user, secondary material content information with medium display degree on the terminal equipment of the user and hidden material content information with lower display degree on the terminal equipment of the user;
Triggering a one-time touch instruction based on the radar material content information to obtain user behavior information, wherein the user behavior information comprises user browsing focal information representing the radar material content information with the longest user browsing duration and user clicking data information;
acquiring user intention degree information according to the user behavior information;
and triggering an intention user label marking instruction based on the user intention degree information.
By adopting the technical scheme, before the material content is sent to the user, the user event information representing the historical browsing material condition of the user is firstly obtained, the intention of the user is primarily judged according to the user event information, the radar material content information sent to the user is determined, the radar material content information comprises the material information with different display degrees, the obtained radar material content information is sent to the user, the user behavior information of the radar material content information is obtained, the user behavior information comprises the browsing condition of the user on the material information with different display degrees, the intention of the user to the material information is judged, the intention of the user is marked by the intention user label, the intention of the user to the radar material content information is represented, and therefore, the intention information of the user is obtained by judging the browsing condition of the user on a plurality of material information with different display degrees, the efficiency of judging the intention of the user is improved, the accuracy of the user label is improved, and the efficient and accurate user management is realized.
The present application may be further configured in a preferred example to: the method for acquiring the user event information representing the browsing condition of the user on the material comprises the steps of determining radar material content information according to the user event information, wherein the method comprises the following specific steps:
acquiring user information, wherein the user information comprises equipment information and position information;
acquiring user event information corresponding to the position information and representing the condition of browsing materials by a user, wherein the user event information comprises user process behavior information and user achievement result information;
Generating a user inertia model according to the user process behavior information, the user achievement result information and the corresponding position information;
and acquiring corresponding radar material content information from a preset radar material database according to the user inertia model and the equipment information.
By adopting the technical scheme, the user event information indicates that the user finishes the total process from the process of browsing the materials to the process of clicking the materials, the user process behavior information comprises the time point and the used time length of browsing the materials by the user and the browsed material content, the user achievement result information indicates the specific material information clicked by the user, the user inertia model indicating the user when and where to browse what materials is generated according to the user event information and the position information in the user information, the user inertia model improves the accuracy of judging the user intention, and then the radar content information which is suitable for the user terminal equipment and basically matched with the user intention is acquired from a preset radar material database according to the user inertia model and the equipment information indicating the display area size of the terminal equipment used by the user, so that the accuracy of the user intention label is ensured.
The present application may be further configured in a preferred example to: triggering a touch command based on the radar material content information to obtain user behavior information, wherein the method specifically comprises the following steps:
the main material content information, the secondary material content information and the hidden material content information are all associated with different material content sensitivity information;
Acquiring material content focus information according to the radar material content information;
and triggering a one-time touch instruction according to the radar material content information and the material content focus information to acquire user behavior information.
By adopting the technical scheme, the main material content information, the secondary material content information and the hidden material content information represent different display degrees of corresponding material content on the terminal equipment, the main material content information is higher, the hidden material content information is lower, the material content focus information represents radar material content information with the highest display degree, the material content sensitivity information represents the intention degree of a user to the corresponding radar material content information, the intention degree represented by the material content sensitivity information is the main material content information, the secondary material content information and the hidden material content information in sequence from low to high, and the intention degree of the user is judged through the inverse relation between the display degree and the intention degree of the radar material content information, so that the actual intention of the user is reduced, the situation that the intention degree of the radar material content information is clicked due to high display degree of the radar material content information is still judged, and the intention degree of the user to the radar material content information is still judged, and the intention degree of the user is judged is improved.
The present application may be further configured in a preferred example to: the step of obtaining user intention degree information according to the user behavior information specifically comprises the following steps:
obtaining the matching degree of the browsing focus of the user according to the browsing focus information of the user and the material content focus information;
Acquiring user browsing sensitivity information according to the material content sensitivity information associated with the radar material content information corresponding to the user clicking data information;
and acquiring user intention degree information according to the user browsing focus matching degree and the user browsing sensitivity information.
By adopting the technical scheme, according to the user click data information, the material content sensitivity information related to the radar material content information finally clicked by the user is used as the user browsing sensitivity information, and the user intention degree information obtained according to the matching degree of the user browsing sensitivity information and the user browsing focus can represent the actual intention of the user, for example, when the user browsing sensitivity information is higher and the matching degree of the user browsing focus is also higher, the intention degree of the user on the radar material content information related to the user click data information is highest, therefore, the intention of the user is obtained through comprehensive analysis on the browsing condition of the user and the final click material condition, the situation that the behavior of the user cannot be comprehensively analyzed is avoided, and the accuracy of judging the intention of the user is improved.
The present application may be further configured in a preferred example to: after triggering the intention user tag marking instruction based on the user intention degree information, the method further comprises the following steps:
Acquiring corresponding user intention radar material content information from a preset radar material database according to the user intention information;
Triggering an intention test touch instruction according to the user intention radar material content information;
acquiring user test intent degree information based on the intent test touch instruction;
and triggering an intention user label change instruction according to the user experiment intention information.
Through the technical scheme, the intention user tag comprises the intention degree information of the user, the corresponding user intention radar material content information conforming to the intention degree of the user is obtained from the preset radar material database according to the intention degree, the user is touched again, the intention degree accuracy test is carried out, whether the actual intention of the user is accurate with the intention degree information of the user included in the intention user tag can be judged according to the experiment, the intention degree of the user is judged according to the behavior information of the user on the intention radar material content information of the user, and the intention degree of the user is further improved by verifying the touch mode.
In a second aspect, the above object of the present application is achieved by the following technical solutions:
a multi-material based user tag triggering apparatus, the multi-material based user tag triggering apparatus comprising:
the radar material content information acquisition module is used for acquiring user event information representing the condition of browsing materials by a user, and determining radar material content information according to the user event information, wherein the radar material content information comprises main material content information with higher display degree on terminal equipment of the user, secondary material content information with medium display degree on the terminal equipment of the user and hidden material content information with lower display degree on the terminal equipment of the user;
the user behavior information acquisition module is used for triggering a one-time touch instruction based on the radar material content information to acquire user behavior information, wherein the user behavior information comprises user browsing focal information representing the radar material content information with the longest user browsing duration and user clicking data information;
The user intention degree information acquisition module is used for acquiring user intention degree information according to the user behavior information;
and the intention user tag marking module is used for triggering an intention user tag marking instruction based on the user intention degree information.
In a third aspect, the above object of the present application is achieved by the following technical solutions:
A computer device comprising a memory, a processor and a computer program stored in the memory and executable on the processor, the processor implementing the steps of the multi-material based user tag triggering method described above when the computer program is executed.
In a fourth aspect, the above object of the present application is achieved by the following technical solutions:
a computer readable storage medium storing a computer program which when executed by a processor implements the steps of the multi-material based user tag triggering method described above.
In summary, the present application includes at least one of the following beneficial technical effects:
1. the intention information of the user is obtained by judging the browsing key ways of the user on the material information with different importance degrees, so that the intention judging efficiency of the user is improved, the accuracy of marking labels on the user is improved, and efficient and accurate user management is realized;
2. the intent degree of the user is judged through the inverse relation between the display degree and the intent degree of the radar material content information, so that the actual unaware of the user is reduced, the radar material content information is clicked due to the high display degree of the radar material content information, the situation that the intent degree of the user to the material content information is high is still judged, and the accuracy of judging the intent degree of the user is improved;
3. According to the behavior information of the user on the user intention radar material content information, the intention degree of the user is judged, and the accuracy of judging the intention of the user is further improved through a touch verification mode.
Drawings
FIG. 1 is a first implementation flow chart of a multi-material based user tag triggering method in an embodiment of the present application;
FIG. 2 is a flowchart of an implementation of S10 of a multi-material based user tag triggering method in an embodiment of the present application;
FIG. 3 is a flowchart of an implementation of S20 of a multi-material based user tag triggering method in an embodiment of the present application;
FIG. 4 is a flowchart of an implementation of S30 of a multi-material based user tag triggering method in an embodiment of the present application;
FIG. 5 is a flow chart of a second implementation of a multi-material based user tag triggering method in an embodiment of the present application;
FIG. 6 is a schematic block diagram of a multi-material based user tag triggering apparatus in accordance with an embodiment of the present application;
Fig. 7 is an internal block diagram of a multi-material based user tag trigger computer device in an embodiment of the application.
Detailed Description
The application is described in further detail below with reference to fig. 1-7.
In an embodiment, as shown in fig. 1, the application discloses a user tag triggering method based on multiple materials, which specifically comprises the following steps:
S10: user event information representing the situation that a user browses materials is acquired, radar material content information is determined according to the user event information, and the radar material content information comprises main material content information with higher display degree on terminal equipment of the user, secondary material content information with medium display degree on the terminal equipment of the user and hidden material content information with lower display degree on the terminal equipment of the user.
In the present embodiment, the user event information refers to information indicating a situation when the user historically browses the related material information. The radar material content information refers to material information for displaying marketing content, which has a record of browsing conditions of the acquisition user. The main material content information is radar material content information displayed to a high degree on the terminal device of the user. The secondary material content information refers to radar material content information displayed to a moderate extent on the terminal device of the user. The hidden material content information refers to radar material content information displayed to a low degree on the terminal device of the user.
Specifically, before the user touches, information of browsing conditions when the user browses related material content, namely user event information, is obtained, the user event information comprises time length, click rate and the like for browsing the material by the user, the material of interest of the user is judged according to the user event information, the material which needs to be touched by the user is determined to be the material which is the same as or similar to the material of interest of the user, namely radar material content information is determined, the radar material content information comprises a plurality of materials which are different in content and the same as or similar to the material, wherein the radar material content information comprises main material content information, secondary material content information and hidden material content information, and the display degree on terminal equipment of the user is ordered from high to low, and the main material content information, the secondary material content information and the hidden material content information are sequentially arranged.
Further, the main material content information, the secondary material content information, and the hidden material content information may each include one or more material information, and in this embodiment, the main material content information, the secondary material content information, and the hidden material content information each include one material information.
S20: based on the radar material content information, triggering a one-time touch instruction to obtain user behavior information, wherein the user behavior information comprises user browsing focal information of the radar material content information with the longest user browsing duration and user clicking data information.
In the present embodiment, the one-touch instruction refers to instruction information for transmitting radar material content information to a user. The user behavior information refers to operation information of the user on the radar material content information. The user browsing focus information refers to material information that is browsed by the user for the longest time. The user click data information refers to radar material content information clicked by the user.
Specifically, after radar material content information is obtained, radar material content information is sent to a user, namely, a one-time touch instruction is triggered, and operation information of the user on the radar material content information, namely, user behavior information is recorded, wherein the user behavior information comprises material information with longest browsing time when the user browses the radar material content information, namely, user browsing focal information, and clicking operation information of the user on all material information in the radar material content information, namely, user clicking data information.
S30: and acquiring user intention degree information according to the user behavior information.
In the present embodiment, the user intention degree information refers to intention degree information of the user to radar material content information.
Specifically, according to the material information with the longest browsing time when the user shown by the user behavior information browses the radar material content information and the clicking operation information of the user on all the material information in the radar material content information, the intention degree of the user on all the material information in the radar material content information is judged, and the intention degree information which shows the intention degree of the user on all the material information in the radar material content information, namely the user intention degree information is obtained.
S40: based on the user intent information, an intent user tag marking instruction is triggered.
In this embodiment, the intent user tag label instruction refers to instruction information for tagging the intent user tag to the user.
Specifically, according to the degree of intent of the user to all the material information in the radar material content information, which is represented by the user intent degree information, the intent user label is marked on the user, namely, an intent user label marking instruction is triggered, wherein the intent user label comprises the user intent degree information of the user to each material information in the radar material content information and the corresponding material information.
In one embodiment, as shown in fig. 2, in step S10, user event information indicating a situation that a user browses materials is acquired, and radar material content information is determined according to the user event information, which specifically includes:
S11: user information is acquired, the user information including device information and location information.
In this embodiment, the user information means a use condition indicating the use of the terminal device when the user browses the material information historically. The device information refers to size information of a display area of the terminal device used by the user. The location information refers to location information where a user historically browses material information.
Specifically, the use condition of the terminal device used when the user browses the material historically, namely, the user information is acquired, and the user information comprises the size information of the display area of the terminal device used by the user, namely, the device information, and the position information when the user browses the material historically, namely, the position information.
S12: and acquiring user event information corresponding to the position information and representing the condition of browsing the material by the user, wherein the user event information comprises user process behavior information and user achievement result information.
In this embodiment, the user process behavior information refers to material information that the user browses historically and operation information of the user in the process of browsing the material information. The user achievement result information is information indicating that the user clicks on the material information and finally achieves the transaction behavior.
In this embodiment, user event information corresponding to the location information, that is, user event information indicating a situation in which the user browses relevant material information historically when the user is at a location indicated by the location information is obtained, where the user event information includes material information indicating the user browses historically, a time point and a used time period when the user browses the material information, that is, user process behavior information, and user achievement result information indicating that the user clicks the material information and finally achieves a transaction behavior.
S13: and generating a user inertia model according to the user process behavior information, the user achievement result information and the corresponding position information.
In the present embodiment, the user inertia model refers to model information indicating the habit of the user to browse the material information.
Specifically, according to the user process behavior information, the user achievement result information and the position indicated by the corresponding position information, when the user is at the position indicated by each position information, the browsed material information and the time point and time length information of browsing the material information, a user inertia model indicating when and where the user browses what type of material information is generated.
S14: and acquiring corresponding radar material content information from a preset radar material database according to the user inertia model and the equipment information.
Specifically, according to a user inertia model, material information corresponding to material information browsed by a user in the user inertia model is acquired from a preset radar material database, the material information is converted into material information suitable for the size of a display area of terminal equipment used by the user according to equipment information representing the size of the display area of the terminal equipment, a plurality of radar material content information used for being sent to the user is acquired, and each radar material content information is associated with corresponding position information representing the position when the user browses the material information and time point information representing the time when the user browses the material information.
Further, the main material content information, the secondary material content information, and the material information included in the hidden material content information are set in the preset radar material database, and therefore, when different material information is acquired from the radar material database, the different material information has been classified into the corresponding main material content information, secondary material content information, and hidden material content information.
In one embodiment, as shown in fig. 3, in step S20, a touch command is triggered based on the radar material content information to obtain user behavior information, which specifically includes:
S21: the primary material content information, the secondary material content information, and the hidden material content information are each associated with different material content sensitivity information.
In this embodiment, the material content sensitivity information refers to the degree of intent of the user to the corresponding radar material content information.
Specifically, each of the obtained radar material content information including the main material content information, the secondary material content information and the hidden material content information is associated with different material content sensitivity information indicating the degree of intention of the user to the corresponding radar material content information, the display degrees of the main material content information, the secondary material content information and the hidden material content on the terminal device of the user are ordered from high to low, and the main material content information, the secondary material content information and the hidden material content information are sequentially ordered, so that the probability that the user clicks the radar material content information with higher display degree is higher, and when the user clicks the radar material content information with lower display degree, the user is more capable of noticing the radar material content information with lower display degree, so that the degree of intention of the user represented by the material content information is sequentially ordered from low to high, the secondary material content information and the hidden material content information.
S22: and acquiring the focal information of the material content according to the radar material content information.
In the present embodiment, the material content focus information refers to material information in radar material content information having the highest display degree.
Specifically, according to the main material content information in the radar material content information, the material information with the highest display degree on the terminal device of the user in the main material content information is used as the material content focus information.
S23: and triggering a one-time touch instruction according to the radar material content information and the material content focus information to acquire user behavior information.
Specifically, according to each piece of radar material content information, corresponding position information representing the position when the user browses the material information and time point information representing the time when the user browses the material information are associated, and the corresponding radar material content information is sent to the user at the corresponding position and time point, so that the user behavior information is obtained.
In one embodiment, as shown in fig. 4, in step S30, user intent information is obtained according to user behavior information, which specifically includes:
s31: and obtaining the matching degree of the browsing focus of the user according to the browsing focus information of the user and the focus information of the material content.
In this embodiment, the user browsing focus matching degree refers to the proportion information indicating the time length for which the user actually browses the user browsing focus information and browses the material content focus information.
Specifically, according to the habit when the user uses the terminal device, the acquired screen area of the terminal device which is easier to notice when the user uses the terminal device is used, radar material content information with the longest stay time on the screen area when the user actually browses materials, namely, user browsing focus information is acquired, according to the user browsing focus information and the material content focus information, proportion information which indicates the time length of the user actually browsing the user browsing the focus information and browsing the material content focus information is acquired, namely, the matching degree of the user browsing focus, for example, when the user actually browses materials, the radar material content information with the longest stay time on the screen area is the material content focus information which indicates the radar material content information with the highest display degree, the matching degree of the user browsing the focus is the highest, and if the radar material content information with the longest stay time on the screen area is not the material content focus information when the user actually browses materials, the longer the matching degree is the higher according to the time length of the user when the user browses the material content focus information.
S32: and acquiring the browsing sensitivity information of the user according to the material content sensitivity information associated with the radar material content information corresponding to the user click data information.
In this embodiment, the user browsing sensitivity information refers to material content sensitivity information associated with radar material content information clicked when the user browses the material information.
Specifically, according to the user click data information, the material content sensitivity information associated with the radar material content information clicked by the user is used as the user browsing sensitivity information.
S33: and acquiring user intention degree information according to the user browsing focus matching degree and the user browsing sensitivity information.
Specifically, according to the matching degree of the user browsing sensitivity information and the user browsing focus, corresponding user intention degree information of each material information in radar material content information is obtained from a preset matching degree database, the preset matching degree database comprises user intention degree information when each different user browsing sensitivity information corresponds to different user browsing focus matching degrees, the user browsing focus matching degree represents the relationship between the user browsing focus information and the material content focus information, the user browsing sensitivity information represents radar material content information clicked by the user at last, therefore, the user browsing focus information, the material content focus information and the user browsing sensitivity information respectively represent the material actually browsed by the user, the most obvious material and the material information clicked by the user at last, and the user intention degree information judges the intention degree of the user, the material finally clicked by the user represents the highest intention degree of the user, and then the user actually browsed material information is the most obvious material information, when the material actually browsed by the user, the most obvious material and the material information finally clicked by the user are the same material information, namely, the material information corresponding to the user browsing focus information is the material information with the highest browsing focus degree, the material information represents the material information corresponding to the user intention degree information, the user intention degree information represents the material information corresponding to the user intention degree information when the material information is the material information actually browsed by the user at the user, the material information corresponding to the user intention degree information is high, the user intention information corresponding to the material content focus information is the lowest.
In one embodiment, as shown in fig. 5, after step S40, the method further includes:
S50: and acquiring corresponding user intention radar material content information from a preset radar material database according to the user intention information.
In the present embodiment, the user intention radar material content information refers to material information for determining that the user has intention.
Specifically, according to the user intention degree information, the material information of the same type as the material information with the highest user intention represented by the user intention degree information is obtained from a preset radar material database and is used as the user intention radar material content information.
S60: and triggering an intent test touch instruction according to the user intent radar material content information.
In this embodiment, the intent test touch instruction is instruction information for directing the user to send the user intent radar material content information.
Specifically, according to the user intention radar material content information, the user intention radar material content information is sent to the user, namely, an intention test touch instruction is triggered.
Further, in this embodiment, the time point of triggering the intention test touch instruction is different from the time information associated with the material information with the highest intention of the user indicated by the user intention degree information.
S70: and obtaining user test intent information based on the intent test touch instruction.
In this embodiment, the user trial intent information refers to the intent of the user to the user intent radar material content information.
Specifically, the user intention radar material content information is used for verifying the accuracy of the material information with the highest user intention represented by the user intention degree information, and the user intention radar material content information is sent to the user as a user intention test, so that the intention degree of the user on the user intention radar material content information is judged according to the operation of the user on the user intention radar material content information, and the user test intention degree information is obtained.
S80: and triggering an intention user label change instruction according to the user experiment intention information.
In this embodiment, the intention user tag change instruction means instruction information for changing the intention user tag.
Specifically, according to the user intention degree represented by the user trial intention degree information, when the user trial intention degree information is larger than the user intention degree represented by the user intention degree information, according to the user intention radar material content information, the user intention degree information in the intention user tag and the corresponding material information are changed.
It should be understood that the sequence number of each step in the foregoing embodiment does not mean that the execution sequence of each process should be determined by the function and the internal logic, and should not limit the implementation process of the embodiment of the present application.
In an embodiment, a multi-material-based user tag triggering device is provided, where the multi-material-based user tag triggering device corresponds to the multi-material-based user tag triggering method in the above embodiment one by one. As shown in fig. 6, the multi-material-based user tag triggering device includes a radar material content information acquisition module, a user behavior information acquisition module, a user intention degree information acquisition module and an intention user tag marking module. The functional modules are described in detail as follows:
The radar material content information acquisition module is used for acquiring user event information representing the condition of browsing materials by a user, and determining radar material content information according to the user event information, wherein the radar material content information comprises main material content information with higher display degree on terminal equipment of the user, secondary material content information with medium display degree on the terminal equipment of the user and hidden material content information with lower display degree on the terminal equipment of the user;
The user behavior information acquisition module is used for triggering a one-time touch instruction based on the radar material content information to acquire user behavior information, wherein the user behavior information comprises user browsing focal information representing radar material content information with the longest user browsing duration and user clicking data information;
The user intention degree information acquisition module is used for acquiring user intention degree information according to the user behavior information;
and the intention user tag marking module is used for triggering an intention user tag marking instruction based on the user intention degree information.
Optionally, the radar material content information acquisition module includes:
the user information acquisition sub-module is used for acquiring user information, wherein the user information comprises equipment information and position information;
the user event information acquisition sub-module is used for acquiring user event information which corresponds to the position information and indicates the condition of browsing materials by the user, wherein the user event information comprises user process behavior information and user achievement result information;
The user inertia model production sub-module is used for generating a user inertia model according to the user process behavior information, the user achievement result information and the corresponding position information;
And the radar material content information acquisition sub-module is used for acquiring corresponding radar material content information from a preset radar material database according to the user inertia model and the equipment information.
Optionally, the user behavior information acquisition module includes:
The material content sensitivity information acquisition sub-module is used for associating different material content sensitivity information with the main material content information, the secondary material content information and the hidden material content information;
the material content focus information acquisition sub-module is used for acquiring the material content focus information according to the radar material content information;
and the user behavior information acquisition sub-module is used for triggering a one-time touch instruction according to the radar material content information and the material content focus information to acquire the user behavior information.
Optionally, the user intention information acquisition module includes:
the user browsing focus matching degree acquisition sub-module is used for acquiring the user browsing focus matching degree according to the user browsing focus information and the material content focus information;
The user browsing sensitivity information acquisition sub-module is used for acquiring user browsing sensitivity information according to the material content sensitivity information associated with the radar material content information corresponding to the user click data information;
and the user intention degree information acquisition sub-module is used for acquiring the user intention degree information according to the user browsing focus matching degree and the user browsing sensitivity information.
Optionally, the multi-material-based user tag triggering device further includes:
The user intention radar material content information acquisition module is used for acquiring corresponding user intention radar material content information from a preset radar material database according to the user intention degree information;
the intention test touch instruction module is used for triggering an intention test touch instruction according to the content information of the user intention radar material;
The user test intention information acquisition module is used for acquiring user test intention information based on the intention test touch instruction;
and the intention user tag change instruction module is used for triggering an intention user tag change instruction according to the user test intention degree information.
For specific limitations on the multi-material based user tag triggering apparatus, reference may be made to the above limitations on the multi-material based user tag triggering method, and no further description is given here. The modules in the multi-material-based user tag triggering device can be implemented in whole or in part by software, hardware and combinations thereof. The above modules may be embedded in hardware or may be independent of a processor in the computer device, or may be stored in software in a memory in the computer device, so that the processor may call and execute operations corresponding to the above modules.
In one embodiment, a computer device is provided, which may be a server, the internal structure of which may be as shown in fig. 7. The computer device includes a processor, a memory, a network interface, and a database connected by a system bus. Wherein the processor of the computer device is configured to provide computing and control capabilities. The memory of the computer device includes a non-volatile storage medium and an internal memory. The non-volatile storage medium stores an operating system, computer programs, and a database. The internal memory provides an environment for the operation of the operating system and computer programs in the non-volatile storage media. The database of the computer device is used for storing user event information, a user inertia model, material content focus information, user intention degree information and the like. The network interface of the computer device is used for communicating with an external terminal through a network connection. The computer program, when executed by a processor, implements a multi-material based user tag triggering method.
In one embodiment, a computer device is provided comprising a memory, a processor, and a computer program stored on the memory and executable on the processor, the processor implementing the steps of when executing the computer program:
Acquiring user event information representing the condition of browsing materials by a user, and determining radar material content information according to the user event information, wherein the radar material content information comprises main material content information with higher display degree on terminal equipment of the user, secondary material content information with medium display degree on the terminal equipment of the user and hidden material content information with lower display degree on the terminal equipment of the user;
Triggering a one-time touch instruction based on radar material content information to obtain user behavior information, wherein the user behavior information comprises user browsing focal information representing radar material content information with longest user browsing duration and user clicking data information;
acquiring user intention degree information according to the user behavior information;
based on the user intent information, an intent user tag marking instruction is triggered.
In one embodiment, a computer readable storage medium is provided having a computer program stored thereon, which when executed by a processor, performs the steps of:
Acquiring user event information representing the condition of browsing materials by a user, and determining radar material content information according to the user event information, wherein the radar material content information comprises main material content information with higher display degree on terminal equipment of the user, secondary material content information with medium display degree on the terminal equipment of the user and hidden material content information with lower display degree on the terminal equipment of the user;
Triggering a one-time touch instruction based on radar material content information to obtain user behavior information, wherein the user behavior information comprises user browsing focal information representing radar material content information with longest user browsing duration and user clicking data information;
acquiring user intention degree information according to the user behavior information;
based on the user intent information, an intent user tag marking instruction is triggered.
Those skilled in the art will appreciate that implementing all or part of the above described methods may be accomplished by way of a computer program stored on a non-transitory computer readable storage medium, which when executed, may comprise the steps of the embodiments of the methods described above. Any reference to memory, storage, database, or other medium used in embodiments provided herein may include non-volatile and/or volatile memory. The nonvolatile memory can include Read Only Memory (ROM), programmable ROM (PROM), electrically Programmable ROM (EPROM), electrically Erasable Programmable ROM (EEPROM), or flash memory. Volatile memory can include Random Access Memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in a variety of forms such as Static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double Data Rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous link (SYNCHLINK) DRAM (SLDRAM), memory bus (rambus) direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM), among others.
It will be apparent to those skilled in the art that, for convenience and brevity of description, only the above-described division of the functional units and modules is illustrated, and in practical application, the above-described functional distribution may be performed by different functional units and modules according to needs, i.e. the internal structure of the apparatus is divided into different functional units or modules to perform all or part of the above-described functions.
The above embodiments are only for illustrating the technical solution of the present application, and not for limiting the same; although the application has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical scheme described in the foregoing embodiments can be modified or some technical features thereof can be replaced by equivalents; such modifications and substitutions do not depart from the spirit and scope of the technical solutions of the embodiments of the present application, and are intended to be included in the scope of the present application.

Claims (7)

1. The user tag triggering method based on the multiple materials is characterized by comprising the following steps of:
acquiring user event information representing the condition of browsing materials by a user, and determining radar material content information according to the user event information, wherein the radar material content information comprises main material content information with higher display degree on terminal equipment of the user, secondary material content information with medium display degree on the terminal equipment of the user and hidden material content information with lower display degree on the terminal equipment of the user;
Triggering a one-time touch instruction based on the radar material content information to obtain user behavior information, wherein the user behavior information comprises user browsing focal information representing the radar material content information with the longest user browsing duration and user clicking data information;
acquiring user intention degree information according to the user behavior information;
triggering an intention user tag marking instruction based on the user intention information;
Triggering a touch command based on the radar material content information to obtain user behavior information, wherein the method specifically comprises the following steps:
the main material content information, the secondary material content information and the hidden material content information are all associated with different material content sensitivity information, wherein the material content sensitivity information refers to the intention degree of a user on the corresponding radar material content information;
Acquiring material content focus information according to the radar material content information;
Triggering a one-time touch instruction according to the radar material content information and the material content focus information to acquire user behavior information;
The step of obtaining user intention degree information according to the user behavior information specifically comprises the following steps:
obtaining the matching degree of the browsing focus of the user according to the browsing focus information of the user and the material content focus information;
Acquiring user browsing sensitivity information according to the material content sensitivity information associated with the radar material content information corresponding to the user clicking data information;
Acquiring user intention degree information according to the user browsing focus matching degree and the user browsing sensitivity information;
the obtaining the user intention degree information according to the user browsing focus matching degree and the user browsing sensitivity information specifically comprises the following steps:
and acquiring corresponding user intention degree information of each piece of material information in the radar material content information from a preset matching degree database according to the matching degree of the user browsing sensitivity information and the user browsing focus, wherein the preset matching degree database comprises user intention degree information when each piece of different user browsing sensitivity information corresponds to different user browsing focus matching degrees.
2. The method for triggering the user tag based on the multiple materials according to claim 1, wherein the step of obtaining user event information representing the condition of browsing the materials by the user and determining radar material content information according to the user event information specifically comprises the steps of:
acquiring user information, wherein the user information comprises equipment information and position information;
acquiring user event information corresponding to the position information and representing the condition of browsing materials by a user, wherein the user event information comprises user process behavior information and user achievement result information;
Generating a user inertia model according to the user process behavior information, the user achievement result information and the corresponding position information;
and acquiring corresponding radar material content information from a preset radar material database according to the user inertia model and the equipment information.
3. The multi-material based user tag triggering method of claim 1, further comprising, after triggering an intent user tag marking instruction based on the user intent information:
Acquiring corresponding user intention radar material content information from a preset radar material database according to the user intention information;
Triggering an intention test touch instruction according to the user intention radar material content information;
acquiring user test intent degree information based on the intent test touch instruction;
and triggering an intention user label change instruction according to the user experiment intention information.
4. A multi-material based user tag triggering apparatus, comprising:
the radar material content information acquisition module is used for acquiring user event information representing the condition of browsing materials by a user, and determining radar material content information according to the user event information, wherein the radar material content information comprises main material content information with higher display degree on terminal equipment of the user, secondary material content information with medium display degree on the terminal equipment of the user and hidden material content information with lower display degree on the terminal equipment of the user;
the user behavior information acquisition module is used for triggering a one-time touch instruction based on the radar material content information to acquire user behavior information, wherein the user behavior information comprises user browsing focal information representing the radar material content information with the longest user browsing duration and user clicking data information;
The user intention degree information acquisition module is used for acquiring user intention degree information according to the user behavior information;
the intention user tag marking module is used for triggering an intention user tag marking instruction based on the user intention degree information;
the user behavior information acquisition module comprises:
the material content sensitivity information acquisition sub-module is used for associating different material content sensitivity information with the main material content information, the secondary material content information and the hidden material content information;
The material content focus information acquisition sub-module is used for acquiring the material content focus information according to the radar material content information;
the user behavior information acquisition sub-module is used for triggering a one-time touch instruction according to the radar material content information and the material content focus information to acquire user behavior information;
The user intention information acquisition module comprises:
the user browsing focus matching degree acquisition sub-module is used for acquiring the user browsing focus matching degree according to the user browsing focus information and the material content focus information;
The user browsing sensitivity information acquisition sub-module is used for acquiring user browsing sensitivity information according to the material content sensitivity information associated with the radar material content information corresponding to the user click data information;
The user intention degree information acquisition sub-module is specifically used for acquiring corresponding user intention degree information of each piece of material information in radar material content information from a preset matching degree database according to the matching degree of the user browsing focus and the user browsing focus when the user intention degree information is acquired according to the matching degree of the user browsing focus and the user browsing sensitivity information, wherein the preset matching degree database comprises user intention degree information when each piece of different user browsing sensitivity information corresponds to different user browsing focus matching degrees.
5. The multi-story based user tag trigger apparatus of claim 4, wherein the radar story content information acquisition module comprises:
The user information acquisition sub-module is used for acquiring user information, wherein the user information comprises equipment information and position information;
the user event information acquisition sub-module is used for acquiring user event information which corresponds to the position information and indicates the condition of browsing materials by a user, wherein the user event information comprises user process behavior information and user achievement result information;
The user inertia model production submodule is used for generating a user inertia model according to the user process behavior information, the user achievement result information and the corresponding position information;
And the radar material content information acquisition sub-module is used for acquiring corresponding radar material content information from a preset radar material database according to the user inertia model and the equipment information.
6. A computer device comprising a memory, a processor and a computer program stored in the memory and executable on the processor, characterized in that the processor implements the steps of the multi-material based user tag triggering method of any one of claims 1 to 3 when the computer program is executed.
7. A computer readable storage medium storing a computer program, wherein the computer program when executed by a processor implements the steps of the multi-material based user tag triggering method of any one of claims 1 to 3.
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