CN113411379A - Information pushing method and device based on browsing habit and electronic equipment - Google Patents
Information pushing method and device based on browsing habit and electronic equipment Download PDFInfo
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- CN113411379A CN113411379A CN202110598811.6A CN202110598811A CN113411379A CN 113411379 A CN113411379 A CN 113411379A CN 202110598811 A CN202110598811 A CN 202110598811A CN 113411379 A CN113411379 A CN 113411379A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
- H04L67/02—Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]
Abstract
The embodiment of the application provides an information pushing method, an information pushing device, information pushing equipment and a computer-readable storage medium based on browsing habits. The method comprises the steps of obtaining a historical browsing record in a first preset time length of a user, wherein the historical browsing record comprises the types of historical tags and the number of each type of historical tag; and determining a pushing strategy according to the proportion of each type of historical label in all types of historical labels. In this way, the historical browsing record of the user in the first preset time length can be acquired, the historical browsing record comprises the types of the historical tags and the number of each type of the historical tags, the content interested by the user can be determined according to the types of the historical tags and the proportion of each type of the historical tags in all the historical tags, and the pushing strategy is specified according to the content interested by the user, so that the pushed content can accord with the preference of the user, and the browsing efficiency and the user stickiness of the user are improved.
Description
Technical Field
The embodiment of the application relates to the technical field of internet, and in particular relates to an information pushing method and device based on browsing habits and an electronic device.
Background
With the continuous development of science and technology and the continuous improvement of living standard, intelligent communication equipment is more and more popularized. The influence of mobile user terminals such as wearable equipment, mobile phones and tablet computers on daily life of people is increasing, various information can be received through the mobile user terminals, each message publishing platform pushes a large amount of information every day, but the pertinence of the information pushed by the current message publishing platform is poor, the situation that the user is not interested in most of pushed messages exists, the time and energy of the user are wasted, and the stickiness of the user is reduced.
Disclosure of Invention
According to the embodiment of the application, an information pushing scheme based on browsing habits is provided.
In a first aspect of the present application, an information pushing method based on browsing habits is provided. The method comprises the following steps:
acquiring a historical browsing record in a first preset time of a user, wherein the historical browsing record comprises the types of historical tags and the number of each type of historical tag;
and determining a pushing strategy according to the proportion of each type of historical label in all types of historical labels.
In a possible implementation manner, the determining a push policy according to a proportion of each type of history tag in all types of history tags includes:
when the proportion of a certain historical label in all kinds of historical labels is lower than a preset value, the content corresponding to the historical label is not pushed to the user.
In a possible implementation manner, the determining a push policy according to a proportion of each type of history tag in all types of history tags includes:
and when the proportion of a certain historical label in all kinds of historical labels is higher than a preset value, pushing the content corresponding to the historical label to the user.
In a possible implementation manner, the pushing, to the user, content corresponding to the history tag includes:
and pushing a plurality of contents to a user, wherein each content corresponds to at least one type of label, and the proportion of the label corresponding to a certain content in all the labels is the same as the proportion of the historical label corresponding to the type of label in all the historical labels.
In a possible implementation manner, the pushing, to the user, content corresponding to the history tag includes:
and pushing the content corresponding to the history label to the user, and simultaneously pushing other content to the user, wherein the label corresponding to the other content is different from the history label.
In a possible implementation manner, the obtaining of the historical browsing record within the first preset time duration of the user includes:
acquiring a label of content correspondingly browsed by a user within a first preset time length;
and when the time for the user to browse the content is longer than a second preset time, taking the label corresponding to the content as a history label.
In a possible implementation manner, after obtaining the historical browsing record within the first preset time duration of the user, the method further includes:
and determining the proportion of each type of history label in all types of history labels according to the obtained types of history labels and the quantity of each type of history labels.
In a possible implementation manner, the determining, according to the obtained category of the history tags and the number of each history tag, a proportion of each history tag in all categories of history tags includes:
and within a first preset time length, if the user browses the content corresponding to the same label for multiple times, increasing the proportion.
In a second aspect of the application, an information pushing device based on browsing habits is provided.
The device includes: the acquisition module is used for acquiring historical browsing records of a user within a first preset time length, wherein the historical browsing records comprise the types of historical tags and the number of each type of historical tags;
and the determining module is used for determining the pushing strategy according to the proportion of each type of historical label in all types of historical labels.
In a third aspect of the present application, an electronic device is provided. The electronic device includes: a memory having a computer program stored thereon and a processor implementing the method as described above when executing the program.
According to the information pushing method and device based on the browsing habits and the electronic equipment, the historical browsing records of the user in the first preset time length can be obtained, the historical browsing records comprise the types of the historical labels and the number of each type of historical labels, the content interested by the user can be determined according to the types of the historical labels and the proportion of each type of historical labels in all the historical labels, and the pushing strategy is appointed according to the content interested by the user, so that the pushed content can accord with the preference of the user, and the browsing efficiency and the user stickiness of the user are improved.
It should be understood that what is described in this summary section is not intended to limit key or critical features of the embodiments of the application, nor is it intended to limit the scope of the application. Other features of the present application will become apparent from the following description.
Drawings
The above and other features, advantages and aspects of various embodiments of the present application will become more apparent by referring to the following detailed description when taken in conjunction with the accompanying drawings. In the drawings, like or similar reference characters designate like or similar elements, and wherein:
fig. 1 shows a flowchart of an information pushing method based on browsing habits according to an embodiment of the present application;
FIG. 2 is a block diagram of an information pushing apparatus based on browsing habits according to an embodiment of the present application;
fig. 3 shows a schematic structural diagram of a terminal device or a server suitable for implementing the embodiments of the present application.
Description of reference numerals: 1. an acquisition module; 2. a calculation module; 3. and determining a module.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are some embodiments of the present application, but not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
When the current information publishing platform pushes information to a user, a large amount of information is pushed to the user by a broadcast network mode, the pertinence of the user of the information is poor, after the user receives the information, most of the information is uninterested, the user time is wasted, the energy of the user is consumed, the user is easy to feel tired in the long term, the click quantity of the information pushed by the platform is reduced, the number of active people of the platform is reduced, and the like.
According to the method and the device, the information push strategy is determined by obtaining the historical browsing records of the user within the first preset time, the contents issued by the platform are provided with different labels, so that the different contents can be classified, the historical browsing records comprise the types of the historical labels and the number corresponding to each type of the historical labels, the interested direction of the user can be determined according to the proportion of each type of the labels in all types of the historical labels, the push strategy is determined according to the interested direction of the user, the interested contents are pushed for the user, and the information receiving efficiency and the reading experience of the user are improved.
The embodiments of the present application will be described in further detail with reference to the drawings attached hereto.
The application provides an information pushing method based on browsing habits, as shown in fig. 1, executed by an electronic device, including:
step S101, obtaining a historical browsing record in a first preset time of a user, wherein the historical browsing record comprises the types of historical tags and the number of each type of historical tags.
The first preset time can be set according to requirements, and specifically can be one day, three days, one week or other time; the first preset time length may be a fixed time length, and each time the historical browsing record of the user is obtained, the historical browsing record of the user within the first preset time length is obtained, so that the content which the user is interested in recently can be determined. Of course, the first preset duration may be equal to the browsing duration of the user, that is, when the historical browsing records of the user are obtained, all the historical browsing records of the user are obtained, as the historical browsing records of the user increase, the browsing habits of the user become more and more clear, and when information is pushed to the user, the pushed content better conforms to the preferences of the user.
Before the historical browsing record of the user is obtained, the user authority is obtained firstly, and after the user opens the authority, the historical browsing content of the user is obtained. Before the information publishing platform publishes the information, different types of labels are made for different types of information so as to classify the published information. The information released by the information release platform can be in the forms of characters, pictures, videos and the like, and the same content can be provided with a plurality of tags. For example, when a platform publishes an article, the article is related to "new international relationship", and then the label of the article is "new international relationship"; when a video is released by a platform, the content of the video is related to the novel international relationship and the politics, and then the video is labeled as the novel international relationship and the politics.
The user can leave a history browsing record once when browsing the content published by the information publishing piece platform, wherein the history browsing record comprises the types of the history tags and the quantity of each type of history tags.
Because the user has the condition of wrong point when browsing the message and the condition of quitting after finding no interest after clicking the content corresponding to the certain type of label, the browsing records of the user have no reference value under the two conditions, because the time for the user to browse the content is short under the condition, when the time for the user to browse the certain content is shorter than the second preset time, the label corresponding to the content is not taken as the history label, and when the time for the user to browse the certain content is longer than the second preset time, the label corresponding to the content is taken as the history label. The second preset time period may be 10s, 20s or 30s, and the specific time period may be set according to requirements.
And step S102, determining a pushing strategy according to the proportion of each type of historical label in all types of historical labels.
The method comprises the steps of determining the proportion of each historical label in all historical labels according to the type of the historical labels and the quantity of each historical label in a historical browsing record, determining the interest degree of a user in the content corresponding to different labels according to the proportion of each historical label in all historical labels, and determining a pushing strategy according to the interest degree of the user in different content.
When a user browses a lot of contents, the browsing times of the contents corresponding to some label types are less, and the user can be considered to be uninterested in the contents, so that when the proportion of a certain historical label in all the historical labels is lower than a preset value, the contents corresponding to the historical label are not pushed to the user.
On the contrary, when the proportion of a certain historical label in all the historical labels is higher than the preset value, the content corresponding to the historical label is pushed to the user.
The specific pushing manner may be to push a plurality of contents to the user, where each content corresponds to at least one tag, the pushed plurality of contents correspond to a plurality of tags, and a ratio of each tag in all the tags is the same as a ratio of a history tag corresponding to the tag in all the history tags.
The push mode enables the pushed content to be highly related to the content which is interested by the user, reduces the process that the user screens the content which is interested by the user from a plurality of information, and improves the browsing efficiency and browsing experience of the user.
However, in order to minimize the situation that the user can only browse the content corresponding to the previously browsed tag after browsing the information for a period of time by the user due to the setting of the push strategy, the content corresponding to the history tag can be pushed to the user, and meanwhile, the other content can be pushed to the user, and the tag corresponding to the other content is different from the history tag, so that the user can contact more content corresponding to the tag type, and more content interested by the user can be further discovered.
In one specific example, of all content pushed to the user, 90% of the content corresponds to tags corresponding to history tags, and the other 10% of the content corresponds to tags not corresponding to history tags.
When a user browses content, there is a situation that an article or a video is very interested in and browsing is repeated, at this time, more content corresponding to the type of tag can be pushed to the user on the basis of the original pushing ratio, and the specific implementation manner may be:
if the user browses the content corresponding to the same tag for multiple times, the ratio of the history tags in the history tag types corresponding to the content is further increased.
Specifically, the reading times of the same content are increased once, and the ratio of the history labels in the history label category corresponding to the content is doubled and superimposed on the original basis, where the multiple may be 1.2 times, 1.5 times or 2 times, and the multiple is not limited herein.
It should be noted that, for simplicity of description, the above-mentioned method embodiments are described as a series of acts or combination of acts, but those skilled in the art will recognize that the present application is not limited by the order of acts described, as some steps may occur in other orders or concurrently depending on the application. Further, those skilled in the art should also appreciate that the embodiments described in the specification are exemplary embodiments and that the acts and modules referred to are not necessarily required in this application.
The above is a description of method embodiments, and the embodiments of the present application are further described below by way of apparatus embodiments.
Fig. 2 shows a block diagram of an information pushing apparatus based on browsing habits according to an embodiment of the present application. As shown in fig. 2, the apparatus includes:
the system comprises an acquisition module (1) and a display module, wherein the acquisition module is used for acquiring a historical browsing record in a first preset time length of a user, and the historical browsing record comprises the types of historical tags and the number of each type of historical tags;
and the determining module (3) is used for determining a pushing strategy according to the proportion of each type of historical label in all types of historical labels.
In some possible implementations, the determining module (3) is configured to:
when the proportion of a certain historical label in all kinds of historical labels is lower than a preset value, the content corresponding to the historical label is not pushed to the user.
In some possible implementations, the determining module (3) is configured to:
and when the proportion of a certain historical label in all kinds of historical labels is higher than a preset value, pushing the content corresponding to the historical label to the user.
In some possible implementations, the determining module (3) is configured to:
and pushing a plurality of contents to a user, wherein each content corresponds to one type of label, and the proportion of the label corresponding to a certain content in all the labels is the same as the proportion of the historical label corresponding to the type of label in all the historical labels.
In some possible implementations, the determining module (3) is configured to:
and pushing the content corresponding to the history label to the user, and simultaneously pushing other content to the user, wherein the label corresponding to the other content is different from the history label.
In some possible implementations, the obtaining module (1) is configured to:
acquiring a label of content correspondingly browsed by a user within a first preset time length;
and when the time for the user to browse the content is longer than a second preset time, taking the label corresponding to the content as a history label.
In some possible implementations, the system further includes a computing module (2), and the computing module (2) is configured to:
and determining the proportion of each type of history label in all types of history labels according to the obtained types of history labels and the quantity of each type of history labels.
In some possible implementations, the calculation module (2) is further configured to:
and within a first preset time, if the user browses various contents corresponding to the same label, increasing the proportion.
It can be clearly understood by those skilled in the art that, for convenience and brevity of description, the specific working process of the described module may refer to the corresponding process in the foregoing method embodiment, and is not described herein again.
Fig. 3 shows a schematic structural diagram of a terminal device or a server suitable for implementing the embodiments of the present application.
As shown in fig. 3, the terminal device or server 300 includes a Central Processing Unit (CPU)301 that can perform various appropriate actions and processes in accordance with a program stored in a Read Only Memory (ROM)302 or a program loaded from a storage section 508 into a Random Access Memory (RAM) 303. In the RAM 303, various programs and data necessary for the operation of the system 300 are also stored. The CPU 301, ROM 302, and RAM 303 are connected to each other via a bus 304. An input/output (I/O) interface 305 is also connected to bus 304.
The following components are connected to the I/O interface 305: an input portion 306 including a keyboard, a mouse, and the like; an output section 303 including a display such as a Cathode Ray Tube (CRT), a Liquid Crystal Display (LCD), and the like, and a speaker; a storage section 308 including a hard disk and the like; and a communication section 309 including a network interface card such as a LAN card, a modem, or the like. The communication section 309 performs communication processing via a network such as the internet. A drive 310 is also connected to the I/O interface 305 as needed. A removable medium 311 such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, or the like is mounted on the drive 310 as necessary, so that a computer program read out therefrom is mounted into the storage section 308 as necessary.
In particular, according to embodiments of the present application, the process described above with reference to the flowchart fig. 2 may be implemented as a computer software program. For example, embodiments of the present application include a computer program product comprising a computer program embodied on a machine-readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network through the communication section 309, and/or installed from the removable medium 311. The above-described functions defined in the system of the present application are executed when the computer program is executed by the Central Processing Unit (CPU) 301.
It should be noted that the computer readable medium shown in the present application may be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present application, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In this application, however, a computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: wireless, wire, fiber optic cable, RF, etc., or any suitable combination of the foregoing.
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present application. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The units or modules described in the embodiments of the present application may be implemented by software or hardware. The described units or modules may also be provided in a processor, and may be described as: a processor includes an acquisition unit, a generation unit, and a control unit. The names of these units or modules do not form a limitation on the units or modules themselves in some cases, for example, the acquiring unit may also be described as "a unit for acquiring, when a virtual object in a floating state is attacked, an attacked position of the virtual object and configuration parameters corresponding to the attack".
As another aspect, the present application also provides a computer-readable storage medium, which may be included in the electronic device described in the above embodiments; or may be separate and not incorporated into the electronic device. The computer-readable storage medium stores one or more programs that, when executed by one or more processors, perform the virtual object processing methods described herein.
The above description is only a preferred embodiment of the application and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the application referred to in the present application is not limited to the embodiments with a particular combination of the above-mentioned features, but also encompasses other embodiments with any combination of the above-mentioned features or their equivalents without departing from the spirit of the application. For example, the above features may be replaced with (but not limited to) features having similar functions as those described in this application.
Claims (10)
1. A browsing habit-based information push method is characterized by comprising the following steps:
acquiring a historical browsing record in a first preset time of a user, wherein the historical browsing record comprises the types of historical tags and the number of each type of historical tag;
and determining a pushing strategy according to the proportion of each type of historical label in all types of historical labels.
2. The method for pushing information based on browsing habits according to claim 1, wherein the determining a pushing policy according to a proportion of each type of history tag in all types of history tags includes:
when the proportion of a certain historical label in all kinds of historical labels is lower than a preset value, the content corresponding to the historical label is not pushed to the user.
3. The method for pushing information based on browsing habits according to claim 1, wherein the determining a pushing policy according to a proportion of each type of history tag in all types of history tags includes:
and when the proportion of a certain historical label in all kinds of historical labels is higher than a preset value, pushing the content corresponding to the historical label to the user.
4. The information pushing method based on browsing habits of claim 3, wherein the pushing of the content corresponding to the history tag to the user comprises:
and pushing a plurality of contents to a user, wherein each content corresponds to at least one type of label, and the proportion of the label corresponding to a certain content in all the labels is the same as the proportion of the historical label corresponding to the type of label in all the historical labels.
5. The information pushing method based on browsing habits of claim 3, wherein the pushing of the content corresponding to the history tag to the user comprises:
and pushing the content corresponding to the history label to the user, and simultaneously pushing other content to the user, wherein the label corresponding to the other content is different from the history label.
6. The information pushing method based on browsing habits of claim 1, wherein the obtaining of the historical browsing history within a first preset duration of the user comprises:
acquiring a label of content correspondingly browsed by a user within a first preset time length;
and when the time for the user to browse the content is longer than a second preset time, taking the label corresponding to the content as a history label.
7. The information pushing method based on browsing habits of claim 1, wherein after obtaining the historical browsing history within a first preset duration of the user, further comprising:
and determining the proportion of each type of history label in all types of history labels according to the obtained types of history labels and the quantity of each type of history labels.
8. The method for pushing information based on browsing habits according to claim 7, wherein the determining, according to the obtained types of history tags and the number of each type of history tags, the proportion of each type of history tags in all types of history tags includes:
and within a first preset time length, if the user browses the content corresponding to the same label for multiple times, increasing the proportion.
9. An information pushing device based on browsing habits, comprising:
the system comprises an acquisition module (1) and a display module, wherein the acquisition module is used for acquiring a historical browsing record in a first preset time length of a user, and the historical browsing record comprises the types of historical tags and the number of each type of historical tags;
and the determining module (3) is used for determining a pushing strategy according to the proportion of each type of historical label in all types of historical labels.
10. An electronic device comprising a memory and a processor, the memory having stored thereon a computer program, wherein the processor, when executing the program, implements the method of any of claims 1-8.
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| CN114866603B (en) * | 2022-04-19 | 2024-05-03 | 北京安锐卓越信息技术股份有限公司 | Information pushing method and device, electronic equipment and storage medium |
| CN116662639A (en) * | 2022-11-14 | 2023-08-29 | 荣耀终端有限公司 | Content pushing method, electronic equipment and communication system |
| CN116662639B (en) * | 2022-11-14 | 2023-11-28 | 荣耀终端有限公司 | Content pushing method, electronic equipment and communication system |
| CN116029798A (en) * | 2023-03-22 | 2023-04-28 | 北京新发地农产品网络配送中心有限责任公司 | User demand recommendation method, system, electronic equipment and readable storage medium |
| CN117556131A (en) * | 2023-10-30 | 2024-02-13 | 广州圈量网络信息科技有限公司 | User tag triggering method, device, equipment and medium based on multiple materials |
| CN117556131B (en) * | 2023-10-30 | 2024-04-19 | 广州圈量网络信息科技有限公司 | User tag triggering method, device, equipment and medium based on multiple materials |
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Application publication date: 20210917 |