CN117544795A

CN117544795A - Live broadcast information display method, management method, device, equipment and medium

Info

Publication number: CN117544795A
Application number: CN202311460197.2A
Authority: CN
Inventors: 胡吉双; 刘青楠; 温国宁; 任佳昕; 刘柏佟
Original assignee: Shuhang Technology Beijing Co ltd
Current assignee: Shuhang Technology Beijing Co ltd
Priority date: 2023-11-03
Filing date: 2023-11-03
Publication date: 2024-02-09

Abstract

The invention provides a live broadcast information display method, a live broadcast information management method, a device, electronic equipment and a storage medium, wherein a live broadcast room page is displayed, the live broadcast room page comprises a live broadcast picture and an information card display area, the information card display area displays one information card in an information card set of live broadcast products in the live broadcast room, the information card set comprises at least two information cards, and each information card is used for displaying product information of the live broadcast products in one description dimension; and responding to an information card switching event, and switching and displaying another information card in the information card set in the information card display area. The method and the device can realize efficient transparent transmission of the live broadcast content, effectively improve the live broadcast effect, enable the audience to learn the live broadcast content rapidly, and promote the experience of the audience.

Description

Live broadcast information display method, management method, device, equipment and medium

Technical Field

The invention relates to the technical field of equipment display, in particular to a live broadcast information display method, a live broadcast information management device, equipment and a medium.

Background

In the current live broadcast mode, after entering a live broadcast room, a viewer cannot acquire the content subject of the live broadcast of the local field or the push commodity of the live broadcast room with goods, and the viewer often needs to comment and inquire and wait for the reply of the host.

However, the comment is only suitable for inquiring personal problems and needs to be concerned and replied in time by relying on a host; secondly, the function is limited; the comment can only bear the simplest text information, and cannot bear complex information such as pictures, links and the like.

Therefore, the conventional method for transmitting the live subject through comments cannot ensure that the audience can learn about the live content conveniently and quickly, so that the live effect is affected, and the audience experience is poor.

Disclosure of Invention

The embodiment of the invention provides a live information display method, a live information management method, a live information display device, a live information management device, electronic equipment and a computer readable storage medium, which aim to realize efficient transparent transmission of live contents, effectively improve live effect, enable audience to learn live contents quickly and promote audience experience.

In a first aspect, an embodiment of the present invention provides a live information display method, including:

displaying a live broadcasting room page, wherein the live broadcasting room page comprises a live broadcasting picture and an information card display area, the information card display area displays one information card in an information card set of live broadcasting products of the live broadcasting room, the information card set comprises at least two information cards, and each information card is used for displaying product information of the live broadcasting products in one description dimension;

And responding to an information card switching event, and switching and displaying another information card in the information card set in the information card display area.

In a second aspect, an embodiment of the present invention provides a live information management method, including:

displaying a live broadcasting room page, wherein the live broadcasting room page comprises an information card function inlet;

responding to the information card page display operation triggered by the information card function entrance, displaying an information card main page, wherein the information card main page is used for setting an information card of a target live broadcast product;

responding to information card display setting operation based on the information card main page, and acquiring at least one information card to be displayed of the target live broadcast product;

and sending the information card of the target live broadcast product to a server, and triggering the server to display the information card on a live broadcast room page when detecting the information card display event of the target live broadcast product.

In a third aspect, an embodiment of the present invention provides a live information display apparatus, including:

the system comprises a first display module, a second display module and a third display module, wherein the first display module is used for displaying a live broadcasting room page, the live broadcasting room page comprises a live broadcasting picture and an information card display area, the information card display area displays one information card in an information card set of live broadcasting products of the live broadcasting room, the information card set comprises at least two information cards, and each information card is used for displaying product information of the live broadcasting products in one description dimension;

And the second display module is used for responding to the information card switching event and switching and displaying another information card in the information card set in the information card display area.

In a fourth aspect, an embodiment of the present invention provides a live information management apparatus, including:

the third display module is used for displaying a live broadcasting room page, and the live broadcasting room page comprises an information card function inlet;

the fourth display module is used for responding to the information card page display operation triggered by the information card function entrance to display an information card main page, wherein the information card main page is used for setting the information card of the target live broadcast product;

the acquisition module is used for responding to the information card display setting operation based on the information card main page and acquiring at least one information card to be displayed of the current live broadcast product;

and the fifth display module is used for sending the information card of the target live broadcast product to a server and triggering the server to display the information card on a live broadcast room page when detecting the information card display event of the target live broadcast product.

In a fifth aspect, embodiments of the present disclosure provide an electronic device comprising a processor and a memory, the memory storing a plurality of instructions; the processor loads instructions from the memory to perform steps in any of the methods provided by the embodiments of the present disclosure.

In a sixth aspect, the disclosed embodiments also provide a computer readable storage medium storing a plurality of instructions adapted to be loaded by a processor to perform the steps of any of the methods provided by the disclosed embodiments.

The embodiment of the invention has the beneficial effects that:

compared with the live broadcast information transparent transmission mode in the prior art, in the present disclosure, the information card of the current live broadcast product can be switched and displayed in the information card display area of the live broadcast room page, and each information card in the present disclosure can display the current live broadcast product in the description dimension, so that the live broadcast audience can learn the product information of the current live broadcast in time through the information card after entering the live broadcast room page. And, live broadcast audience terminal can respond the information card and switch the event, switch and display another information card in above-mentioned information card display area, it is apparent that, this disclosure can switch and display the live broadcast information of the current live broadcast product of live broadcast room through the information card in multiple dimensions, guaranteed the real-time and the information integrality of live broadcast room information transmission, help audience to know the key information of live broadcast room fast, attract audience to stay in live broadcast room, and then improved the product click rate.

Drawings

In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings that are needed in the description of the embodiments will be briefly described below, it being obvious that the drawings in the following description are only some embodiments of the present invention, and that other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.

1-1 are first schematic diagrams of live audience-side live room pages provided by embodiments of the present disclosure;

1-2 are second diagrams of live audience-side live room pages provided by embodiments of the present disclosure;

1-3 are third diagrams of live audience-side live room pages provided by embodiments of the present disclosure;

1-4 are fourth diagrams of live audience-side live room pages provided by embodiments of the present disclosure;

FIG. 2 is a schematic diagram of an information card management system provided by an embodiment of the present disclosure;

FIG. 3 is a schematic diagram of a display flow of an information card provided by an embodiment of the present disclosure;

FIG. 4 is a schematic diagram of a product update flow of the information card management system provided by an embodiment of the present disclosure;

fig. 5 is a fifth schematic diagram of a live audience-side live room page provided by an embodiment of the present disclosure;

Fig. 6 is a sixth schematic diagram of a live audience-side live room page provided by an embodiment of the present disclosure;

FIG. 7 is a first schematic diagram of a live audience side information card creation page provided by an embodiment of the present disclosure;

FIG. 8 is a schematic diagram of a message card rendering display provided by an embodiment of the present disclosure;

FIG. 9 is a schematic diagram of an information card management flow provided by an embodiment of the present disclosure;

fig. 10-1 is a first schematic diagram of a live host side information card function portal provided by an embodiment of the present disclosure;

fig. 10-2 is a second schematic diagram of a live host side information card function portal provided by an embodiment of the present disclosure;

FIG. 11-1 is a first schematic view of a home page of a live-cast anchor information card provided by an embodiment of the present disclosure;

fig. 11-2 is a second schematic diagram of a main page of a live-broadcast-side information card provided by an embodiment of the present disclosure;

FIG. 12 is a schematic diagram of a display flow of an information card provided by an embodiment of the present disclosure;

FIG. 13 is a schematic illustration of a main page management flow for a information card provided by an embodiment of the present disclosure;

FIG. 14 is a schematic diagram of an information card template selection page provided by an embodiment of the present disclosure;

FIG. 15-1 is a first schematic illustration of an information card creation page provided by an embodiment of the present disclosure;

FIG. 15-2 is a second schematic diagram of an information card creation page provided by an embodiment of the present disclosure;

15-3 are third diagrams of information card creation pages provided by embodiments of the present disclosure;

15-4 are fourth diagrams of information card creation pages provided by embodiments of the present disclosure;

FIG. 16 is a schematic diagram of an information card creation flow provided by an embodiment of the present disclosure;

FIG. 17 is a schematic diagram of an information card update flow provided by an embodiment of the present disclosure;

FIG. 18 is a fifth schematic diagram of an information card creation page provided by an embodiment of the present disclosure;

FIG. 19-1 is a first schematic view of an information card delete page provided by an embodiment of the present disclosure;

FIG. 19-2 is a second schematic diagram of an information card delete page provided by an embodiment of the present disclosure;

FIG. 20-1 is a third schematic diagram of an information card delete page provided by an embodiment of the present disclosure;

FIG. 20-2 is a fourth schematic diagram of an information card delete page provided by an embodiment of the present disclosure;

FIG. 20-3 is a fifth schematic diagram of an information card delete page provided by an embodiment of the present disclosure;

FIG. 21 is a schematic diagram of an information card deletion process provided by an embodiment of the present disclosure;

FIG. 22 is a multi-terminal interaction schematic provided by an embodiment of the present disclosure;

fig. 23-1 is a schematic structural view of a live information display apparatus provided by an embodiment of the present disclosure;

fig. 23-2 is a schematic structural view of a live information management apparatus provided by an embodiment of the present disclosure;

Fig. 24 is a schematic structural view of an electronic device provided by an embodiment of the present disclosure.

Detailed Description

The following description of the embodiments of the present invention will be made clearly and completely with reference to the accompanying drawings, in which it is apparent that the embodiments described are only some embodiments of the present invention, but not all embodiments. All other embodiments, which can be made by those skilled in the art based on the embodiments of the invention without making any inventive effort, are intended to fall within the scope of the invention. Furthermore, it should be understood that the detailed description is presented herein for purposes of illustration and description only, and is not intended to limit the invention. In the present invention, unless otherwise indicated, terms of orientation such as "upper" and "lower" are used to generally refer to the upper and lower positions of the device in actual use or operation, and specifically the orientation of the drawing figures; while "inner" and "outer" are for the outline of the device. Meanwhile, in the description of the embodiments of the present disclosure, the terms "first", "second", and the like are used solely to distinguish the description and are not to be construed as indicating or implying relative importance. Thus, a feature defining "a first" or "a second" may explicitly or implicitly include one or more features. In the description of the embodiments of the present disclosure, the meaning of "a plurality" is two or more, unless explicitly defined otherwise.

In the embodiment, the execution subject is a terminal device, and the terminal device in the embodiment may be specifically classified into a live audience terminal and a live anchor terminal. The present disclosure describes various embodiments using a product as an example of wearing clothing.

The terminal device may be a mobile phone, a tablet computer, a smart bluetooth device, a notebook computer, a game console, or a personal computer (Personal Computer, PC) or the like.

The anchor can manage live information such as the products, product collocations and the like through the live anchor end and send the live information to the live audience end in real time through the service end, and the audience can browse, click and purchase the products and the like through the live anchor end.

The following description of the embodiments is not intended to limit the preferred embodiments. Although a logical order is depicted in the flowchart, in some cases the steps shown or described may be performed in an order different than depicted in the figures.

According to the background technical description of the disclosure, in order to solve the problem that a viewer cannot know the current live content of a live broadcasting room after entering a room, the disclosure discloses a live broadcasting information display method, a live broadcasting information management method, a live broadcasting information display device, a live broadcasting information management device, electronic equipment and a computer readable storage medium. The method and the device can help audience to quickly know the topic/key content/product information of the live broadcasting room, and also facilitate the anchor to thoroughly transmit the information of the live broadcasting room, so that the explanation cost of the anchor is saved. It is noted that in the present disclosure, information transmission may be performed in other ways besides using an information card as an information carrier.

In the present disclosure, according to the business characteristics of live broadcast of an electronic commerce (such as fashion type is dominant, products are mainly nonstandard products and the number of products is large), as shown in fig. 1-1 to 1-4, templates of an information card may be at least divided into a product active template, a product template, a punch-through character template (which may be also simply called a punch-through character template in the following) and a product punch-through template (which may be also simply called a product collocation template in the following).

The product template can be used for displaying the products recommended by the host broadcast of the live broadcast or welfare products and the like; for the product template, the product template can be used for displaying the product information of each single product when the anchor introduces the whole set of matching; for wearing and taking the character template, the height and weight information of the model can be displayed; for the product movable template, the product movable template can be used for displaying live topics, product welfare and the like, and particularly can be a text template which is only used for editing and displaying related texts of products.

It is noted that the present disclosure may be applied to various types of live broadcast, and the type of template displayed is different according to the type of live broadcast, for example, for live broadcast with goods, a host/super assistant having a shop or distribution authority in the live broadcast may perform live broadcast information transmission through a product movable template, a product template, a punch-through character template, and a product collocation template; for interactive live broadcast, the interactive live broadcast host/super small assistant (without the shop broadcast or distribution authority) can carry out live broadcast information transmission through the product movable template.

In addition, in order to transmit live broadcast information of the live broadcast main broadcasting end to the live broadcast audience end in real time and respond to the interactive operation between the live broadcast main broadcasting end and the live broadcast audience end, the disclosure also discloses a service end, which can be specifically an information card management system, as shown in fig. 2, the information card management system mainly comprises four layers: access layer, business layer, dependency layer and running environment.

For the access layer, the mobile phone and the tablet computer are main carriers of the information card, and a host and a super small assistant (the super small assistant can help the host to operate) can create the information card, update the information card, manage and arrange the information card and delete the information card; the audience in the living broadcast room can slide the information card of the living broadcast page;

the business layer can comprise a creation module, an updating (or editing) module, a management module and a display module, wherein the management module has the functions of ordering, uploading and downloading (namely whether displaying) and deleting information cards; the display module has a management page display function of a main broadcasting view angle and a carousel chart display function of a spectator view angle;

for the dependent layer. The information card system can complete communication and interaction with other systems (such as commodity systems, auditing systems, IM systems, user systems and the like) by utilizing a registry and a message queue, and uses a relational database MySQL and a cache Redis as storage media;

In addition, the information card management system is realized by adopting java language, is deployed and operated on distributed nodes managed by k8s+dock, and has the capability of bearing high traffic.

Referring to fig. 3, the method for displaying live information in this embodiment may include:

step S101, displaying a live broadcasting room page, wherein the live broadcasting room page comprises a live broadcasting picture and an information card display area, the information card display area displays one information card in an information card set of live broadcasting products of the live broadcasting room, the information card set comprises at least two information cards, and each information card is used for displaying product information of the live broadcasting products in one description dimension;

in this embodiment, the client may specifically be a live audience, as shown in fig. 1-1 to 1-4, where the live broadcast room page includes a live broadcast picture and an information card display area, where the information card display area is used to switch and display one information card in an information card set of a live broadcast product in a current live broadcast room, where the information card set includes at least two information cards, and each information card is used to display information of the current live broadcast product in a description dimension. The information card display area in the embodiment can be located at the upper right corner or other areas of the live broadcasting room page, and the area of the area is smaller than that of the live broadcasting room page, so that the information card displayed in the live broadcasting room can not block the live broadcasting process in the live broadcasting room.

The description dimension in this application includes at least a product information dimension, a product mashup information dimension, a mashup character information dimension, and a product activity information dimension (such as advertising information including product discounts, promotional information, etc.). And each information card is used for displaying information of a description dimension, so that live broadcast information classification is realized, and live broadcast audience can quickly learn live broadcast content.

In another embodiment, a plurality of guide points exist below the information cards, and the guide points are used for indicating that a plurality of information cards exist in a current live broadcasting room to live broadcasting audiences, and guiding the live broadcasting audiences to browse the information cards or switch the information cards.

Step S102, in response to the information card switching event, switching and displaying another information card in the information card set in the information card display area.

It should be noted that, in this embodiment, the information card switching event may be triggered automatically by the live audience, or may be triggered manually by the audience at the live audience.

On the basis, the live broadcast audience terminal can respond to the triggered information card switching event and switch and display another information card in the information card set in the information card display area according to the information card switching event.

In one embodiment, if only one card exists in the live broadcast, the card switching event cannot be triggered and/or the live broadcast viewer cannot respond to the card switching event. And a guide point does not exist below the information card, and the size of the information card can be adjusted according to the page adaptability of the live broadcasting room, for example, if the information card is a product activity information card, the display height of the product activity information card can be self-adaptive according to live broadcasting contents, so that audiences can learn the text contents in the product activity information card and the page of the live broadcasting room is not blocked.

In one embodiment, the information card includes one or more of a product information card, a product pull-in information card, a pull-in character information card, and a product activity information card.

In this embodiment, according to the above description, as shown in fig. 1-1 to 1-4, when the product is specifically a pull-on commodity, the template of the information card may be at least divided into a product template, a product pull-on template, a pull-on character template, or a product moving template, and correspondingly, the information card in this embodiment may be divided into a product information card, a product pull-on information card, a pull-on character information card, and a product moving information card according to the templates.

It is noted that in this embodiment, the number of information cards in which the information card display area switches to display the current live broadcast product may have an upper limit, for example, 3 cards, so that product information that is transmitted through a page in a live broadcast room is more concise and clear, and a user is prevented from missing to watch live broadcast content.

Specifically, for example, as shown in fig. 1-1, for a product-through information card, a title, a matching item, and a product number of each individual product are included in the product-through information card. For example, the matching item is a coat and a shoe (at most 6 characters), the corresponding coat is numbered 20, and the shoe is numbered 3. It will be appreciated that the serial number is consistent with the serial number of the corresponding product in the live purchase.

It is noted that, in the live broadcast process, if the anchor of the live broadcast anchor terminal aims at the product sequence adjustment operation in the live broadcast shopping bag, the information card management system is triggered to correspondingly update the product serial number in the product through-put information card displayed by the live broadcast audience terminal when the product sequence adjustment operation is detected; similarly, if the anchor at the live broadcast anchor terminal performs the product deletion operation on the products in the shopping bag, the products and the corresponding serial numbers in the product through-put information card at the live broadcast audience terminal are deleted, or if the anchor at the live broadcast anchor terminal deletes all the products of the product through-put information card, the product through-put information card at the live broadcast audience terminal is deleted and not displayed.

As another example, as shown in fig. 1-2, for a product information card, a title, a product picture, a product serial number are displayed in the product information card. In addition, the product detail page includes a plurality of function portals, such as a function portal for entering a store, a function portal for contacting a customer, a function portal for purchasing a product, and a function portal for adding a product to a shopping cart.

As another example, as shown in fig. 1 to 3 and fig. 1 to 4, for a pull-on character information card, the title "model information", a nickname (model nickname), a height, a weight, and a size of a product to be pulled on are displayed in the pull-on character information card. For the product activity information card, the title "live content" and the product activity and the like are displayed in the product activity information card.

Therefore, in this embodiment, from the multidimensional degrees such as the product information dimension, the product cross-over information dimension, the cross-over character information dimension, the product activity information dimension, etc., the information card is used as the live broadcast information transparent transmission medium, and the product information of the live broadcast product is displayed in an omnibearing and real-time manner, so that once a user enters a page in a live broadcast room, the user can learn the current live broadcast information through the information card, the user watching live broadcast experience is improved, and the user viscosity is further improved.

In an embodiment, the information card switching event may include an information card carousel switching event, an information manual switching event, and a live product switching event.

On this basis, when there are a plurality of information cards of the current live broadcast product, and the information card switching event is an information card carousel switching event, step S102, in response to the information card switching event, of switching and displaying another information card in the information card set in the information card display area, may include:

Step S1021, responding to the information card carousel switching event, and according to a preset carousel display period, carousel switching and displaying a plurality of information cards in the information card set of the current live broadcast product in the information card display area.

When the number of information cards in the information card set displayed on the live broadcasting room page is multiple, the live broadcasting audience terminal can conduct carousel display on the multiple information cards according to a preset carousel period. It is noted that the carousel at this time is an automatic carousel, and manual operation by a viewer is not required.

For example, every 5s, 3 information cards are displayed in turn in the information card display area of the current live broadcasting room page at most.

In another embodiment, when the audience first enters the live broadcast room, the live broadcast audience terminal can automatically display the multiple information cards in a live broadcast mode once, and then the multiple information cards are displayed in a live broadcast mode according to a preset live broadcast period. And if the host at the live host side updates the information card in the display in the information card carousel process, the information card does not carousel any more, and carousel is performed again after the information card update is completed.

Further, when the information card switching event is an information manual switching event, the step S20, "in response to the information card switching event, switching and displaying another information card in the information card set in the information card display area" may include:

Step S1022, in response to the information card switching operation performed on the information card, generates the information manual switching event, and switches and displays the information card in the information card set corresponding to the information card switching operation in the information card display area.

In this embodiment, the viewer may perform sliding operations such as sliding left or sliding right on the information card through the live viewer end, trigger a corresponding information card switching operation, and generate an information manual switching event.

And the audience terminal of the anchor can respond to the information manual switching event and switch and display the information cards in the information card set corresponding to the information card switching operation in the information card display area.

And if the current information card is the last information card displayed in the information card display area, the information card can be reversely slid or continuously slid in the same direction to return to the first information card in the information card display area. The present embodiment is not particularly limited to the sliding manner.

In another embodiment, if the audience at the live audience actively triggers the information card switching operation (such as left sliding or right sliding) for the information card during the information card carousel process, the information card does not carousel any more, but performs the information card switching display according to the generated information manual switching event.

Further, when the information card switching event is a live product switching event, the step S20, "in response to the information card switching event, switching and displaying another information card in the information card set in the information card display area" may further include:

step S1023, responding to the live broadcast product switching event, and switching and displaying the information cards in the information card set of the new live broadcast product in the information card display area.

If the product in the current live shopping bag is changed (put on shelf, put off shelf and ordered) by the live broadcasting host, triggering a live broadcasting product switching event and sending the live broadcasting product switching event to the information card management system, as shown in fig. 4, a commodity system associated with the information card management system generates and sends a shopping bag changing message to a middleware RocketMQ (namely, the MQ in the figure), through the middleware RocketMQ, the information card management system can subscribe to the topic of the shopping bag changing, and the information card management system can inquire whether the changed product is contained in a product template or a product of a product through-put template of the live broadcasting room after receiving the shopping bag changing message. If the product data is contained, real-time inquiring the commodity system, assembling effective product information in the current live broadcasting room product template and the product threading template, filtering the product which is taken off the shelf, pushing the product data assembled in the last step to the IM system, and then transmitting the product data to an information card display area of a live broadcasting audience terminal for watching live broadcasting currently through the IM system for displaying.

And the live broadcast audience terminal can switch and display the information cards in the information card set of the new live broadcast product in the information card display area according to the assembled product data issued by the information card management system.

Therefore, in this embodiment, when the number of information cards displayed in the information card display area is multiple, there are multiple information card switching events, so that the live broadcast viewer end can not only play the information cards actively, but also switch the information cards passively, and can switch and display the information cards of new products according to product update, thereby realizing flexible real-time transparent transmission of product information and meeting the diversified demands of users.

In an embodiment, in the step S102, the "switching and displaying another information card in the information card set in the information card display area" may include:

step S1024, determining a target information card to be displayed from the information card set according to the current live broadcast product;

step S1025, switching and displaying the target information card in the information card display area.

In this embodiment, if the live-broadcast host has set a plurality of information cards of the live broadcast in advance through the live-broadcast host, the live-broadcast viewer may directly switch and display the plurality of information cards in the set information cards in advance in the information card display area. If the information card is not set in advance for live broadcast, at the moment, the live broadcast host side can directly determine at least one target information card to be switched to in the information card display area from a database of the information card management system. Wherein the database comprises a plurality of history information cards describing dimensions.

Further, the live audience terminal can display the target information card in the information card display area.

In an embodiment, in the step S1024, the "determining the target information card to be displayed from the information card set according to the current live broadcast product" may include:

step a, determining a history display information card of the current live broadcast product;

step b, obtaining user interaction data of the history display information card in the history live broadcast;

and c, selecting the target information card to be displayed of the current live broadcast product from the historical information cards according to the user interaction data.

In the present embodiment, according to the above description, a plurality of information cards each describing a dimension are contained in the database of the information card management system. Therefore, in order to make the information card displayed by switching more accord with the preference of the user, the commodity clicking rate, the purchasing rate and the like are improved, and the live broadcast client can acquire the historical display information card of the current live broadcast product and the user interaction data of the historical display information card in the historical live broadcast from the database, wherein the user interaction data can comprise the clicking rate, the browsing times, the purchasing times and the like of the user.

On the basis, the live broadcast audience terminal can select a target information card to be displayed of the current live broadcast product from the historical information card according to the user interaction data.

Specifically, for example, the live broadcast audience terminal may acquire at least one history display information card with a high product history click rate, and display the history display information card as a target information card in an information card display area.

Therefore, in this embodiment, the information card displayed on the live broadcasting room page at the live broadcasting audience terminal can be the information card set in advance by the anchor, or the information card acquired by the live broadcasting audience terminal according to the preference of the audience, so that the flexibility of live broadcasting information transparent transmission is improved, the live broadcasting operation can be simplified, the viscosity of the audience can be improved, and the click rate of the live broadcasting room product is further improved.

In an embodiment, the live information display method in the present disclosure may further include:

and step S103, responding to the product detail browsing operation aiming at the information card, and displaying a product detail page corresponding to the information card on the live broadcast room page.

In this embodiment, as shown in fig. 5, if the information card displayed in the information card display area is a product information card, the product information card may be expanded to a secondary page. For example, if the viewer at the live broadcast viewer end clicks the product information card displayed in the live broadcast room page and can trigger the corresponding product detail browsing operation, the live broadcast viewer end can respond to the product detail browsing operation and display the product detail page corresponding to the product information card in the live broadcast room page.

Specifically, for example, as shown in fig. 5, a title, a product picture, and a product serial number are displayed on the product detail page. In addition, the product detail page includes a plurality of function portals, such as a function portal for entering a store, a function portal for contacting a customer, a function portal for purchasing a product, and a function portal for adding a product to a shopping cart.

If the audience at the live audience end clicks the product information card again, the corresponding product detail page packing operation can be triggered, and the live audience end can respond to the product detail page packing operation to pack up the product detail page of the product information card.

In another embodiment, if the information card is a punch-through character information card or a product activity information card, the information card may be inoperable, i.e., the information card does not have a corresponding secondary page.

In addition, in this embodiment, as shown in fig. 6, if the information card displayed in the information card display area is a product through-put information card, the product through-put information card may expand the secondary page. For example, if the audience at the live audience end clicks the product through-put information card and can trigger the corresponding through-put product browsing operation, the live audience end can respond to the through-put product browsing operation and display the through-put product list page corresponding to the product through-put information card on the live room page according to the through-put product browsing operation. Wherein the page may be a floating secondary page.

Specifically, for example, as shown in fig. 6, the wild product list page may display a page title: the information card Wen Zimo board title "live match" and page products (a plurality of products added by the anchor), wherein each product parameter is logically consistent with the corresponding product parameter in the shopping bag, and the serial number of each product is consistent with the corresponding product serial number in the shopping bag.

In an embodiment, the viewer at the live viewer end clicks the product punch-through information card again, so that the corresponding punch-through product list page packing operation can be triggered, and the live viewer end can pack the punch-through product list page of the product punch-through information card in response to the punch-through product list page packing operation.

Therefore, in this embodiment, since only the key content of the current live broadcast product is displayed on the information card, if the viewer needs to further know the product information, the product information card and the product through-put information card can be clicked, and the live broadcast viewer can expand the corresponding secondary page, and the secondary page contains more detailed product information and function entries, so that the viewer can directly purchase the product through the information card.

In an embodiment, the live information display method in the present disclosure further includes:

step S104, responding to a product transaction operation, and acquiring a transaction product corresponding to the product transaction operation;

step S105, obtaining associated product information of the transaction product;

and step S106, the information cards in the information card set are updated by the associated product information.

It should be noted that, in this embodiment, the audience at the live audience end may purchase the recommended product in the live broadcast process, and may trigger the corresponding product transaction operation after the purchase is completed.

And the live audience terminal can respond to the product transaction operation and acquire the transaction product corresponding to the product transaction operation and the associated product information of the transaction product. The associated product information may be product information of a product associated with the transaction product, and the embodiment is not limited to the associated dimension, for example, may be a product of the same type as the transaction product, or may be a product collocated with the transaction product.

Further, as shown in fig. 7, the live client may display a create tab option on a transaction completion page in the live room page, and the viewer may click on the option to trigger a corresponding tab creation operation. And the live broadcast audience terminal can update the information cards in the information card set according to the related product information after receiving the information card creation operation. And if the audience does not click on the option, the live broadcast main broadcasting end can return to the live broadcast room page without updating the information card in the information card set.

Specifically, for example, the live audience terminal may update the product information cards in the information card set according to the associated product information, so that the product information in the product information cards is updated to the associated product information, and similarly, the product cross-over information cards, the cross-over character information cards, the product activity information and the like in the information card set may also be updated.

It is worth noting that the updated information card is only displayed on the live client initiated by the product transaction operation, so that targeted transparent transmission of live product information is realized, recommended products are more in line with user preference, user viscosity is improved, and product click rate and product transaction rate can be effectively improved.

step S1026, obtaining a local end template version number and a server end template version number of another information card in the information card set;

step S1027, if the local end template version number is different from the server end template version number, updating the local end template version number by the server end template version number of the information card;

Step 1028, obtaining an information card template corresponding to the updated local terminal template version number, and rendering and displaying the other information card in the information card display area according to the information card template.

In this embodiment, the display of the information card does not depend on APP (application) update at the live broadcast anchor side or the live broadcast viewer side, but can download the latest information card template when the template of the information card is updated, and render and display the information card. As shown in fig. 8, the UI component management module of the information card in the live broadcasting room can render corresponding views on the live broadcasting host side in real time by issuing view templates, and the process involves four processes of view template writing, template publishing, template downloading and application side rendering. After the APP at the live broadcast anchor is started, the UI component management module can automatically download the latest template file and cache the new template file to the local, so that the process of dynamically updating the information card without the APP transmitting the edition can be realized.

Specifically, for example, before displaying the information card, the live audience may acquire a local template version number and a server template version number of the information card of the target live product; if the local template version number is different from the server template version number, updating the local template version number of the information card into the server template version number; and further obtaining an information card template corresponding to the version number of the server template, and rendering and displaying the information card on a live broadcasting room page according to the information card template.

It should be noted that the above rendering display method is also applicable to rendering display of the information card of the live host, and will not be described herein.

Therefore, the information card displayed by the client (the live audience end and the live anchor end) can be dynamically updated in the template version number in the rendering stage, the UI style is updated independently of client APP version iteration, and the information card rendering display is realized more flexibly and efficiently.

Referring to fig. 9, the method for managing live broadcast information in this embodiment is applied to a second electronic device side, and the specific flow may include:

step S201, displaying a live broadcasting room page, wherein the live broadcasting room page comprises an information card function inlet;

step S202, in response to the information card page display operation triggered by the information card function entry, displaying an information card main page, wherein the information card main page is used for setting an information card of a target live broadcast product;

step S203, at least one information card to be displayed of the target live broadcast product is obtained in response to an information card display setting operation based on the information card main page;

step S204, the information card of the target live broadcast product is sent to a server, and the server is triggered to display the information card on a live broadcast room page when the information card display event of the target live broadcast product is detected.

In this embodiment, as shown in fig. 10-1, in a live room page of a live broadcast host, an information card function entry is provided, and a host may trigger a corresponding information card page display operation by clicking the information card function entry. The information card page display operation comprises a first information card page display operation and a second information card page display operation.

Specifically, the anchor may trigger the first display operation of the corresponding information card page by clicking the information card function entry. The live broadcast main broadcasting end responds to the first display operation of the information card page and displays the information card entry page shown in the figure 10-2; and the anchor can trigger the second display operation of the corresponding information card page by clicking the 'information card' option in the information card entry page, and the live broadcast anchor responds to the second display operation of the information card page to display the information card main page as shown in fig. 11-1 and 11-2, wherein the information card main page is used for setting the information card of the target live broadcast product, and the target live broadcast product can be the product currently being broadcast and can also be the product which is planned to be displayed in the live broadcast.

The information card function entry is displayed to all the anchors of the live broadcast anchor, and the icon of the information card function entry can be changed. If the new version of the anchor is updated, the function entry can display the corresponding guiding bubble, the file of the bubble can be 'the information card function is online', and the bubble automatically disappears after 3 seconds. If the host is the live host, the functional entrance is not clicked, and then the functional entrance is provided with a red point prompt until the functional entrance is clicked, and the red point prompt disappears.

And the live broadcast main broadcasting end can respond to the information card editing operation and display the corresponding information card main page according to the information card editing operation.

On the basis, the live broadcasting main broadcasting end can respond to the information card display setting operation based on the information card main page to acquire at least one information card to be displayed of the current live broadcasting product. The information card display setting operation can be understood as the information card currently displayed on the live broadcasting room page by the anchor through the information card main page.

And the live broadcasting main broadcasting end can send the at least one information card to be displayed to the information card management system, and trigger the information card management system to display the information card on a live broadcasting room page (including a live broadcasting room page of a live broadcasting audience end and a live broadcasting room page of the live broadcasting main broadcasting end) when detecting an information card display event of a corresponding target live broadcasting product.

The information card display event of the target live broadcast product may specifically be an event triggered by a host through a live broadcast host broadcast end, for example, as shown in fig. 11-1 and 11-2, the host clicks a "complete" button on the upper right corner of the main page of the information card to generate a corresponding information card display event, so as to trigger the information card management system to display the information card of the target live broadcast product on a live broadcast room page when the information card display event of the target live broadcast product is detected.

It should be noted that, in this embodiment, when the information card management system detects the information card display event, it may assemble the information card data corresponding to the event according to the information card display event, and send the assembled information card data to the live broadcast room page of the live broadcast audience watching live broadcast side and the live broadcast room page of the live broadcast host side.

Specifically, for example, as shown in fig. 12, if the anchor clicks the above-mentioned information card function entry through the live anchor, the corresponding information card page display operation is triggered, and the live anchor may send the information card page display operation to the information card list interface of the information card management system.

As shown in fig. 12, the information card management system may obtain an information card list corresponding to the information card page display operation through the information card list interface, and further, may query the database according to the information card list. If the information card to be displayed and/or the created information card exist in the information card list which is inquired from the database, the inquired information card list is back-flushed to the Redis. And before returning to the live audience, whether the templates of the information cards in the information card list contain product templates and/or product through-lapping templates can be judged. If the product details are contained, inquiring the product details data contained in the product templates and/or the product threading templates from the commercial product through a synchronous calling mode, performing data assembly on the inquired product details data, converting the inquired product details data into a protocol which can be identified by a live broadcast anchor, returning to the live broadcast anchor and displaying the live broadcast anchor on a main page of the information card; if the template is not included, the template of the information card in the information card list only includes the product movable template and/or the punch-through character template, and the commodity system is not required to be inquired.

In addition, as shown in fig. 12, if the viewer enters the live broadcasting room page through the live broadcasting viewer end, the callback operation of the to-be-displayed information card list (the to-be-displayed information card list includes at least one to-be-displayed information card) may be triggered, and the live broadcasting viewer end may receive the operation and upload the callback operation of the to-be-displayed information card list to the to-be-displayed information card list interface.

And the information card management system acquires the information card list to be displayed through the information card list port to be displayed, and preferentially inquires whether the information card list to be displayed exists in the Redis according to the information card list to be displayed. If so, judging whether the information card list to be displayed contains the information card of the product template and/or the product through-lapping template. If the information card is contained, inquiring the product detail data from the commercial product in a synchronous calling mode, carrying out data assembly on the inquired product detail data, converting the data into a protocol which can be identified by a terminal, and returning to the live audience terminal, so that an information card display area of a live broadcasting room page of the live broadcasting audience terminal can display the information card; if the template is not included, the template of the information card in the information card list only includes the product movable template and/or the punch-through character template, and the commodity system is not required to be inquired. It should be noted that if there is no information card to be displayed in the Redis, the database may be queried according to the list of the character template information cards, and the live audience terminal may be returned according to the query result, which will not be described herein.

Therefore, in this embodiment, the anchor of the live broadcasting anchor may set the information card to be displayed through the information card main page of the live broadcasting room page, and display the information card to be displayed set by the anchor through the information card management system. It can be seen that in this embodiment, the information card is used as the live product information carrier to carry out live product information transparent transmission, so that the convenience of the anchor in transparent transmission of information in the live broadcasting room is improved, the explanation cost of the anchor is saved, and the product information edited by the anchor through the information card can be displayed on the audience side in real time through the information card system, so that the real-time display of live product information is realized, and further, the viewing live experience of the audience is improved.

In one embodiment, the information card home page includes a first information card area for displaying a plurality of created information cards corresponding to the target live product; the information card main page further comprises a second information card area, wherein the second information card area is used for displaying information cards selected for the target live broadcast product currently and used for displaying on a live broadcast room page. On the basis, in the above step S203, "obtaining at least one information card to be displayed by the target live broadcast product in response to the information card display setting operation performed based on the information card main page" may include:

Step S2031, in response to a selection operation in the created information cards, determines the selected created information card as at least one information card to be displayed for the target live broadcast product.

After the step S203, the method further includes:

and step S205, adding the at least one information card to be displayed to the second information card area for display.

It should be noted that, in this embodiment, as shown in fig. 11-2, the main page of the information card may be divided into two parts, and the lower part may be an information card creation area (i.e., the first information card area in this embodiment) and an information card creation function option; the upper half may be the information card display area (i.e., the second information card area in this embodiment).

For example, in the information card display area, when the area does not display the information card, displaying the empty state, and displaying a text "display area" at each information card position; when the information card in the display exists in the area, the information card is displayed, and non-displayable function options are displayed below the information card, for example, the non-displayable function options can be buttons. If the function option which can not be displayed is clicked by the anchor of the live broadcast anchor, the live broadcast anchor can remove the information card from the display area through the information card management system and display the information card in the information card creation area (the animation dynamic effect can be added in the process of moving the information card from the display area to the creation area), and at the moment, the display area can display the information card complement. The information card removed from the display area is positioned at the first position of the creation area, and the operation is effective only after the anchor at the live broadcast anchor clicks the "complete" function option on the upper right side of the information card main page.

And, the information card in the information card presentation area is not editable, i.e., clicking the information card does not trigger a corresponding operation. In addition, when the live broadcast is closed and the next time is started, the information card display area is empty and does not contain the information card, the information card in the information card display area in the live broadcast is positioned in the information card creation area,

and are sequentially arranged from the first digit of the creation area.

For another example, in an information card creation area, a host may slide left and right to view information cards, and the information card creation area may create a preset number of information cards, for example, up to 20 information cards may be created. The text "created" may be displayed in the creation area and "x/20" is displayed adjacent to the "created" where x characterizes the number of information cards that have been created. If the number of the information cards which are created currently reaches a number threshold (for example, 20) the creation area can display prompt information which cannot be continuously created when the host clicks on the information card creation function option, for example, the prompt information can only be created for 20 information cards at most. When the information card creation area does not have an already created information card, the presentation document of the creation area may be "temporarily no already created information card".

Wherein the punch-through character information card and the product activity information card created by the creation area can be reserved all the time (unless the host deletes the punch-through character information card) and the product punch-through information card only take effect in live broadcast, and the lower live broadcast is not reserved.

When there are multiple information cards in the creation area, there is a corresponding presentable function option, such as a "show" button, under each information card.

On the basis, if the number of the information cards in the display area is smaller than the preset number threshold (for example, 3), the anchor clicks a display button below the information card in the information card creation area, then the information card disappears in the information card creation area, the display is performed at the first position in the information card display area (the process that the information card moves from the information card creation area to the information card display area can be effectively displayed), when the anchor clicks a complete button of the main page of the information card, a corresponding information card display event is triggered, and the live broadcasting inter-page of the live broadcasting audience terminal can display the information card.

In addition, the anchor can click the information card to trigger the corresponding information card creation operation, and the live broadcast anchor can respond to the information card creation operation to display the corresponding information card editing page, so that the anchor can perform the information card editing operation (including information card creation, information card data update and the like) on the information card editing page.

And if the number of the information cards in the information card display area is equal to the preset number threshold (for example, 3), the "display" button below the information card in the information card creation area fails, for example, when the anchor clicks the "display" button, the live broadcast anchor may display a prompt message "the information card display area can only display 3 information cards at most".

After the live broadcast host side creates or updates the information card and submits the information card to the information card management system, if the information card management system audit is failed, the display button is also invalid, and when the host clicks the display button, the live broadcast host side can prompt that the information card content audit is failed, and the information card is re-edited and then used.

According to the above description, on the basis of the above description, the anchor may click a "show" button under the created information card of the information card creation area to trigger a corresponding selection operation, and the live broadcast anchor may determine the selected information card as at least one information card to be displayed in the current live broadcast product in response to the selection operation, and add the at least one selected information card to the information card display area for display.

In addition, the anchor may click a "not show" button under the information card in the show of the information card show area to trigger a corresponding selection operation, and the live broadcast anchor may respond to the selection operation to determine the selected information card as at least one information card not to be displayed, and add the at least one selected information card not to be displayed to the information card creation area to display.

In order to realize the selection operation of the information card display state of the anchor, after the anchor completes the selection operation of the information card display state and clicks the 'complete' button of the information card main page, the live broadcast anchor may respond to the completion operation, acquire the information card arrangement combination of the information card main page (including the information card arrangement of the information card display area and the information card arrangement of the information card creation area), generate and submit the information card id list of the corresponding information card displayed/not displayed according to the information card arrangement combination, and submit the information card id list to the management interface of the information card management system.

As shown in fig. 13, the information card management system may obtain the above information card id list, perform data assembly according to the information card id list, number the information cards according to the arrangement sequence of the information cards on the main page of the information card, so as to record the relative positions of a plurality of information cards, and divide the plurality of information cards into a displayed information card entity list and a non-displayed (offline) information card entity list according to the relative positions of the plurality of information cards. And respectively updating the displayed information card entity list and the information card entity list which is not displayed into a database, deleting the history data in the cache, and pushing the updated information card to the information card main page of the live broadcasting host through the IM system for display.

For example, if the anchor changes the display state of an information card in the display area into not display, at this time, the information card disappears from the display area and appears in the creation area, the information card update system may download the information card in the live broadcasting room page of the live broadcasting audience in real time according to the managed displayed information card entity list and the information card entity list not displayed, so that the audience cannot browse the information card in the information card display area of the live broadcasting room page.

Therefore, in this embodiment, the information card main page is divided into the information card display area and the information card creation area, where the information card in the information card display area has a corresponding "not display" button, and the information card in the information card creation area has a corresponding "display" button, so that the main broadcast can select the information card displayed on the current live broadcast room page by clicking the buttons, and flexibly adjust the displayed information card according to the live broadcast content, thereby realizing the convenient live broadcast on the main broadcast side, and the operation on the main broadcast side can also be displayed on the audience side in real time, so as to ensure that the live broadcast information is transmitted to the audience in real time.

In an embodiment, the main information card page further includes a creation control, where in step S203, the "obtaining at least one information card to be displayed by the target live broadcast product in response to the information card display setting operation performed based on the main information card page" may further include:

Step S2032, in response to a triggering operation on the creation control, displaying an information card template selection page, where the information card template selection page includes a plurality of candidate information card templates;

step S2033, in response to an information card template selection operation performed based on the information card template selection page, displaying an information card creation page corresponding to the selected information card template, where the information card creation page displays the information card template, and the information card template includes content blocks available for editing;

step S2034, in response to an information card editing operation performed based on the information card creation page, of generating a new created information card, displaying the newly added created information card in the first information card area.

In this embodiment, as shown in fig. 14, a "create" option exists on the main page of the information card, if the anchor clicks the "create" option, the corresponding trigger operation is triggered, and the live broadcast anchor may respond to the trigger operation to display an information card template selection page, where the information card template selection page includes a product template, a product through-click template, a through-click character template, and a product active template.

For the interactive live broadcasting room, as only the text template (namely the product movable template) exists, the live broadcasting host side can directly display the creation page of the text template and does not display the information card template selection page any more.

For the live broadcast with goods, as shown in fig. 14, since there are various information card templates, an information card template selection page can be displayed, which is displayed in a floating layer form. When the floating layer is pulled up, defaulting the movable template of the product to be in a selected state; if the anchor selects a certain information card template, the template is in a selected state, and the information card template in the embodiment comprises a product information template, a product pull-in information template, a pull-in character information template or a product activity information template (namely a text template).

On this basis, as shown in fig. 15-1 to 15-4, the anchor may click on any template of the product information template, the product pull-in information template, the pull-in character information template or the product activity information template, and trigger the corresponding information card template selection operation. And the live broadcast anchor responds to the information card template selection operation and displays a corresponding information card creation page.

Furthermore, the anchor can edit the information card creation page, trigger the corresponding information card editing operation, and the live broadcast anchor responds to the information card editing operation to display the newly added created information card in the information card creation area.

In addition, if the anchor needs to update the created information card (for example, change commodity data), the anchor may click on the created information card in the information card creation area to trigger the corresponding information card update operation, and the live anchor may respond to the information card update operation to display the information card creation page (the page has history data at this time, and is not an empty template). The anchor can update the information card creation page and trigger the corresponding information card template updating operation, and the live broadcast anchor responds to the information card template updating operation and displays the updated created information card in the information card creation area.

Specifically, for example, when the information card template is a commodity threading information template, as shown in fig. 15-1, the anchor may click on the product threading template in the information card template selection page to call up an information card creation page, wherein in the information card creation page, titles need to be filled with default documents and can be edited; the matching information is four rows at most, one row is needed to be filled, each row is needed to be filled with 'word information' and 'selected commodity', 3 words are input at most in the word information, after 'selected commodity' is clicked, the live broadcast anchor can display a shopping list page (the shopping list page is the same as the commodity selection page of the commodity information template), after the anchor selects the corresponding commodity in the shopping list page, the live broadcast anchor can display a commodity serial number, a commodity name and a commodity picture, and after 'selected commodity' is clicked again, the commodity is selected again.

When the information card template is a product template, as shown in fig. 15-2, the anchor may click on the product template in the information card template selection page to call the information card creation page. In the information card creation page, the title is recommended commodity, the title is necessary filling item, and a default file is available for editing. The core selling points have text restrictions and can be in a single row. Displaying a 'finish' button on the upper right corner of the information card creation page, wherein the 'finish' button is in a non-clickable state when the necessary content is not filled; when the fill-in content is completed, the "complete" button is in a clickable state. If the anchor clicks the 'complete' button, the information card is created, and the created information card is displayed in the creation area.

When the information card template is a punch-through character template, the anchor can click the punch-through character template in the information card template selection page to call the information card creation page. In the information card creation page, model information is a necessary filling item, a default document is provided, and transmission wearing character information (such as model information) can be added in the information card creation page, and because the model information is not changed along with live broadcasting, a host can delete historical model information in advance and add new model information. Likewise, a "complete" button is displayed in the upper right corner of the information card creation page, and is in an non-clickable state when the necessary content is not filled; when the fill-in content is completed, the "complete" button is in a clickable state. If the anchor clicks the 'complete' button, the information card is created, and the created information card is displayed in the creation area.

When the information card template is a product movable information template, the anchor can click the product movable template in the information card template selection page to call the information card creation page. In the information card creation page, the title is a live broadcast notice, and a default file is available for filling items, so that editing can be performed. The limitation of directly broadcasting introduction of Chinese characters is changed into 28; the word count synchronization after the keyboard is pulled up is changed to 28. Likewise, a "complete" button is displayed in the upper right corner of the information card creation page, and is in an non-clickable state when the necessary content is not filled; when the fill-in content is completed, the "complete" button is in a clickable state. If the anchor clicks the 'complete' button, the information card is created, and the created information card is displayed in the creation area.

It should be noted that, in order to implement the above-mentioned information card creation and update operations, after receiving the above-mentioned information card editing operation, the live broadcast anchor may upload the information card data corresponding to the information card editing operation to the information card creation interface submitted to the information card management system, as shown in fig. 16.

And the information card management system can respond to the information card editing operation through the information card creation interface so as to acquire the information card creation data created by the live broadcast anchor, as shown in fig. 16, and the information card management system checks and performs data rule verification on the uploaded information card creation data. If the data check is passed, the data to be checked is extracted (if the check is not passed, a data check fail prompt is returned). And sending the extracted auditing data to an auditing system for compliance auditing in a mode of synchronously calling an interface. If the verification is passed, generating an information card record with the established state and inserting the information card record into a database, otherwise, returning that the verification is not passed.

And, as shown in fig. 17, if the anchor clicks the created information card on the information card editing page, the corresponding information card editing operation is triggered, and the live broadcast anchor may respond to the information card editing operation and display the information card editing page, so that the anchor may modify (update) the product related data on the information card editing page and trigger the corresponding information card updating operation.

The live broadcast host side can submit the information card update data corresponding to the information card update operation to the information card update interface of the information card management system at the back side.

Further, as shown in fig. 17, the information card management system may acquire the above information card update data through the information card update interface, and perform data rule verification on the uploaded information card creation data. If the data verification is passed, extracting the data to be checked; if the verification is not passed, a data verification fail prompt is returned. And sending the extracted auditing data to an auditing system for compliance auditing in a mode of synchronously calling an interface. If the verification is passed, the information card data in the database is updated into the information card update data, and the historical data in the Redis cache is deleted after the database is successfully updated. And then the updated information card is pushed into the live broadcasting room through the IM system, so that the audience in the live broadcasting room can see the change of the information card in time.

Therefore, in this embodiment, when the anchor creates the information card, the anchor may select the corresponding information card template to create the information card, and use the information card as a live broadcast product carrier, so as to implement classified display of live broadcast product information, so that the audience may quickly learn multi-description dimension information of the live broadcast product, and promote the viscosity of the audience, and further, may effectively promote the commodity click rate.

In an embodiment, the live information management method in the present disclosure may further include:

step S206, obtaining the dialogue context of the current live broadcast product;

step S207, responding to the information card creation operation of the creation control, generating a new created information card according to the dialogue context, and displaying the newly added created information card in the first information card area.

In this embodiment, the audience at the live audience end may consult with the anchor through the review area during the live broadcast process, and the anchor may directly reply to the audience in the live broadcast room.

On the basis, the live broadcast host side can acquire the questioning content of the audience in the comment area and the reply content (the reply content can be in a voice form or a text form) of the host in the live broadcast room, and further can generate a dialogue context according to the questioning content and the corresponding reply content.

As shown in fig. 18, the anchor may trigger a corresponding information card creation operation by clicking on a create information card option (e.g., a key) of the live room page. The live host side can respond to the information card creation operation and generate a new created information card according to the dialogue context. It is noted that the information card type of the new created information card may be determined according to the dialogue context, for example, may be a product information card, a product click through information card, a click through character information card, product activity information, and the like.

And, the anchor may add the new created information card to the information card creation area, and the anchor may add the new created information card to the second information card area, or the anchor may directly add the new created information card to the second information card area, so that the audience of the anchor audience may browse the information card in the information card display area.

step S208, deleting the information card corresponding to the first information card deleting operation in response to the first information card deleting operation performed on the first information card area;

or,

step S209, responding to a second information card deleting operation based on the first information card area, and displaying an information card editing page corresponding to the second information card deleting operation, wherein the information card editing page comprises a deleting option;

step S210, responding to the triggering operation aiming at the deleting option, and deleting the information card corresponding to the triggering operation.

In this embodiment, the anchor may select the created information card of the information card creation area and trigger the corresponding information card selection operation. And the live broadcast host side can respond to the first selection operation of the information card, and display a first deletion option in a preset target area of the created information card in the information card creation area. Furthermore, the anchor may click on the first deletion option to trigger a corresponding information card deletion operation (i.e., the first information card deletion operation in this embodiment), and the live anchor may respond to the first information card deletion operation to delete the information card corresponding to the information card deletion operation.

Specifically, as shown in fig. 19-1 and 19-2, for example, the anchor may press any one of the information cards in the above-described creation area for a long time, all the information cards in the creation area enter a deletion state, at which time, all the information cards in the area do not display a "show" button, and an icon appears [ delete ] in the upper right corner of each information card. At this time, the anchor can click the icon of 'delete', the live broadcast anchor can pop up the secondary confirmation popup window and display the text of 'confirm delete the information card', if the host clicks [ confirm ], deleting the information card, and reducing the created information card by one; if the anchor clicks [ cancel ], the information card is not deleted.

In addition, the live broadcast host may display the "delete no longer prompts" and the corresponding checkboxes below the "confirm delete the information card" above. If the anchor selects the choosing frame, and clicks the choosing frame, the live broadcast anchor can delete the information card, and then the operation of deleting the information card is carried out, and the popup prompt is not carried out any more; if the click [ cancel ] button is clicked after the click frame is selected by the anchor, the information card is not deleted, and then the operation of deleting the information card is performed, so that popup window prompt is provided. And if the anchor clicks the 'opposite hook' option of the creation area, the icon of the upper right corner of each information card which exits from the deletion state appears [ delete ] is not displayed any more, and the button of the upper right corner of each information card is displayed [ display ] under the information card again.

Besides the above method for deleting information cards, the anchor may click on the created information card in the information card creation area to trigger the corresponding second information card deletion operation. And the live broadcast anchor can respond to the second selection operation of the information card, and display an information card editing page corresponding to the second selection operation, wherein the information card editing page comprises a deletion option. Furthermore, the anchor may click on the delete option, triggering the corresponding trigger operation. And the live broadcast main broadcasting end can respond to the triggering operation and delete the information card corresponding to the triggering operation.

Specifically, for example, as shown in fig. 20-1 to 20-3, the anchor may click on the information card in the creation area, trigger a corresponding information card selection operation, and the live anchor may display a corresponding information card editing page according to the information card editing operation, where a [ delete ] button is displayed in the information card editing page. If the anchor clicks the [ delete ] button, the corresponding information card deleting operation is triggered, and the live broadcast anchor can respond to the information card deleting operation to delete the information card.

Specifically, for example, if the anchor clicks [ delete ] button, the live broadcast anchor may pop up the secondary confirmation popup window and display the text "confirm to delete the information card", if the anchor clicks [ confirm ], the information card is deleted, and one created information card is reduced; if the anchor clicks [ cancel ], the information card is not deleted. Similarly, the live broadcast host may also display the "delete no longer prompts next" and the corresponding checkboxes below the "confirm delete the information card" above. If the anchor selects the choosing frame, and clicks the choosing frame, the live broadcast anchor can delete the information card, and then the operation of deleting the information card is carried out, and the popup prompt is not carried out any more; if the click [ cancel ] button is clicked after the click frame is selected by the anchor, the information card is not deleted, and then the operation of deleting the information card is performed, so that popup window prompt is provided.

In order to implement the above-mentioned information card deletion operation, as shown in fig. 21, if the anchor triggers the information card deletion operation for the created information card in the information card creation area through the live broadcast anchor, the live broadcast anchor may acquire a request information card deletion interface of the information management system, and send an information card id of the information card corresponding to the information card deletion operation to the information card management system.

The information card management system can query the database according to the information card id, if the information card data corresponding to the information card id is queried from the database, the information card state corresponding to the information card id in the database is updated from an enabled field to 0 (namely, the database is deleted softly) according to the information card id, and the corresponding information card data in the Redis is deleted after the updating is successful, so that the operation of the live broadcasting anchor is returned to be successful; if the information card data corresponding to the information card id is not queried from the database, the information card data is returned to the live broadcast main broadcasting side parameter error.

Therefore, in this embodiment, the anchor may delete the created information card in various manners, for example, the anchor may delete the punch-through character information card and the product activity information card created in the live broadcast on the information card creation area, so that the created information card in the creation area is related to the live broadcast product, in this way, during the live broadcast process, the anchor may quickly add the created information card to be displayed in the creation area to the information card display area according to the live broadcast product, so that the information card is displayed on the live broadcast room page of the live broadcast audience.

In an embodiment, in the time chart of the interaction process of the live audience terminal, the live anchor terminal and the information card management system in this embodiment, as shown in fig. 22, in the live broadcast process, the live anchor terminal may send information card editing operations such as creating, updating and deleting the information card executed by the anchor to the information card management system of the server terminal, the information card management system issues information card data corresponding to the information card editing operations to the live audience terminal, the live audience terminal may display the information card in various switching display modes such as automatic broadcasting or manual switching of users, and the live audience terminal may click on the information card and browse product details. In addition, the live broadcast main broadcasting end can send the product transaction operation to the information card management system, the information card management system can acquire the relevant product information corresponding to the operation and send the information to the live broadcast audience end, and the live broadcast audience end can update the information card currently displayed according to the relevant product information. And the live broadcast anchor can set the information card showing/not showing and send to the information card management system, the information card management system can push the information card main page to the live broadcast anchor according to the anchor setting. When the audience of the anchor audience terminal enters the living broadcast room, the audience can trigger a request for displaying the information card, and the information card management system can issue a display information card to the living broadcast audience terminal for display according to the request for displaying the information card. In addition, the live broadcast host side can also send the dialogue context of the product to the information card management system, and the information card management system can generate a new created information card according to the dialogue context and send the new created information card to the live broadcast audience side for display. In addition, when the anchor of the live anchor changes the products in the shopping bag, the live anchor can send the operation to the information card management system, and the information card management system can send the updated information card to the live audience for display.

The specific interaction process between the live audience terminal, the live anchor terminal and the information card management system may refer to each embodiment of the live information display method and the live information management method, which are not described herein.

The embodiment also provides a live broadcast information display device, which may be integrated in a terminal device, as shown in fig. 23-1, where the live broadcast information display device may include:

a first display module 1001, configured to display a live broadcast room page, where the live broadcast room page includes a live broadcast picture and an information card display area, and the information card display area displays one information card in an information card set of a live broadcast product in the live broadcast room, where the information card set includes at least two information cards, and each information card is configured to display product information of the live broadcast product in a description dimension;

a second display module 1002, configured to switch and display another information card in the information card set in the information card display area in response to an information card switching event.

The embodiment also provides a live broadcast information management device, which may be integrated in a terminal device, as shown in fig. 23-2, and the live broadcast information display device may include:

A third display module 1003, configured to display a live room page, where the live room page includes an information card function entry;

a fourth display module 1004, configured to display an information card main page in response to an information card page display operation triggered by the information card function entry, where the information card main page is used for setting an information card of a target live broadcast product;

an obtaining module 1005, configured to obtain at least one information card to be displayed of the target live broadcast product in response to an information card display setting operation performed based on the information card main page;

and a fifth display module 1006, configured to send the information card of the target live broadcast product to a server, and trigger the server to display the information card on a live broadcast room page when detecting an information card display event of the target live broadcast product.

Correspondingly, the embodiment of the disclosure also provides an electronic device, which may be a terminal, and the terminal may be a terminal device such as a smart phone, a tablet computer, a notebook computer, a touch screen, a game console, a personal computer (PC, personal Computer), a personal digital assistant (Personal Digital Assistant, PDA) and the like. Alternatively, the electronic device may be a server.

As shown in fig. 24, fig. 24 is a schematic structural diagram of an electronic device according to an embodiment of the present disclosure. The electronic device 1100 includes a processor 1101 having one or more processing cores, a memory 1102 having one or more computer-readable storage media, and a computer program stored on the memory 1102 and executable on the processor. The processor 1101 is electrically connected to the memory 1102. It will be appreciated by those skilled in the art that the electronic device structure shown in the figures is not limiting of the electronic device and may include more or fewer components than shown, or may combine certain components, or a different arrangement of components.

The processor 1101 is a control center of the electronic device 1100, connects various parts of the entire electronic device 1100 using various interfaces and lines, and performs various functions of the electronic device 1100 and processes data by running or loading software programs and/or units stored in the memory 1102, and invoking data stored in the memory 1102, thereby overall monitoring the electronic device 1100. The processor 1101 may be a processor CPU, a graphics processor GPU, a network processor (Network Processor, NP), etc., that may implement or perform the methods, steps and logic blocks disclosed in the embodiments of the present disclosure.

In the embodiment of the disclosure, the processor 1101 in the electronic device 1100 loads the instructions corresponding to the processes of one or more application programs into the memory 1102 according to the following steps, and the processor 1101 executes the application programs stored in the memory 1102, so as to implement various functions, for example:

And sending the information card of the target live broadcast product to a server, and triggering the server to display the information card on a live broadcast room page when detecting the information card display event of the target live broadcast product. The specific implementation of each operation above may be referred to the previous embodiments, and will not be described herein.

Optionally, as shown in fig. 24, the electronic device 1100 further includes: a touch display 1103, a radio frequency circuit 1104, an audio circuit 1105, an input unit 1106, and a power supply 1107. The processor 1101 is electrically connected to the touch display 1103, the radio frequency circuit 1104, the audio circuit 1105, the input unit 1106, and the power supply 1107, respectively. It will be appreciated by those skilled in the art that the electronic device structure shown in fig. 24 is not limiting of the electronic device and may include more or fewer components than shown, or may combine certain components, or a different arrangement of components.

The touch display 1103 may be used to display a graphical user interface and receive an operation instruction generated by a user acting on the graphical user interface. The touch display 1103 may include a display panel and a touch panel. Wherein the display panel may be used to display information entered by a user or provided to a user as well as various graphical user interfaces of the electronic device, which may be composed of graphics, text, icons, video, and any combination thereof. Alternatively, the display panel may be configured in the form of a liquid crystal display (LCD, liquid Crystal Display), an Organic Light-Emitting Diode (OLED), or the like. The touch panel may be used to collect touch operations on or near the user (such as operations on or near the touch panel by the user using any suitable object or accessory such as a finger, stylus, etc.), and generate corresponding operation instructions, and the operation instructions execute corresponding programs. Alternatively, the touch panel may include two parts, a touch detection device and a touch controller. The touch detection device detects the touch azimuth of a user, detects a signal brought by touch operation and transmits the signal to the touch controller; the touch controller receives touch information from the touch detection device, converts it into touch point coordinates, and sends the touch point coordinates to the processor 1101, and can receive and execute commands sent from the processor 1101. The touch panel may overlay the display panel, and upon detection of a touch operation thereon or thereabout, the touch panel is passed to the processor 1101 to determine the type of touch event, and the processor 1101 then provides a corresponding visual output on the display panel based on the type of touch event. In the embodiment of the present disclosure, the touch panel and the display panel may be integrated into the touch display 1103 to realize the input and output functions. In some embodiments, however, the touch panel and the touch panel may be implemented as two separate components to perform the input and output functions. I.e. the touch screen 1103 may also implement an input function as part of the input unit 1106.

The rf circuit 1104 may be configured to receive and transmit rf signals to and from a network device or other electronic device via wireless communication to and from the network device or other electronic device.

The audio circuit 1105 may be used to provide an audio interface between the user and the electronic device through a speaker, microphone. The audio circuit 1105 may transmit the received electrical signal after audio data conversion to a speaker, where the electrical signal is converted into a sound signal for output; on the other hand, the microphone converts the collected sound signals into electrical signals, which are received by the audio circuit 1105 and converted into audio data, which are processed by the audio data output processor 1101, and transmitted to, for example, another electronic device via the radio frequency circuit 1104, or the audio data are output to the memory 1102 for further processing. The audio circuit 1105 may also include an ear bud jack to provide communication of the peripheral headphones with the electronic device.

The input unit 1106 may be used to receive input numbers, character information, or user characteristic information (e.g., fingerprint, iris, facial information, etc.), and to generate keyboard, mouse, joystick, optical, or trackball signal inputs related to user settings and function control.

A power supply 1107 is used to power the various components of the electronic device 1100. Alternatively, the power supply 1107 may be logically connected to the processor 1101 through a power management system, so as to perform functions of managing charging, discharging, and power consumption management through the power management system. The power supply 1107 may also include one or more of any of a direct current or alternating current power supply, a recharging system, a power failure detection circuit, a power converter or inverter, a power status indicator, and the like.

Although not shown in fig. 24, the electronic device 1100 may further include a camera, a sensor, a wireless fidelity module, a bluetooth module, etc., which are not described herein.

In the foregoing embodiments, the descriptions of the embodiments are emphasized, and for parts of one embodiment that are not described in detail, reference may be made to related descriptions of other embodiments.

Those of ordinary skill in the art will appreciate that all or a portion of the steps of the various methods of the above embodiments may be performed by instructions, or by instructions controlling associated hardware, which may be stored in a computer-readable storage medium and loaded and executed by a processor.

To this end, the embodiments of the present disclosure provide a computer-readable storage medium in which a plurality of computer programs are stored, the computer programs being capable of being loaded by a processor to perform any one of the live information display method and the live information management method provided by the embodiments of the present disclosure, the computer programs being capable of performing the steps of the live information display method as follows:

Displaying a live broadcasting room page of a client, wherein the live broadcasting room page comprises a live broadcasting picture and an information card display area, the information card display area is used for displaying information cards of current live broadcasting products, and each information card is used for displaying product information of the current live broadcasting products in one description dimension;

displaying a live broadcasting room page of a main broadcasting end, wherein the live broadcasting room page comprises an information card function inlet;

the computer program may perform the steps of the live information management method as follows:

and sending the information card of the target live broadcast product to a server, and triggering the server to display the information card on a page of a live broadcasting room of a viewer when detecting the information card display event of the target live broadcast product.

The specific implementation of each operation above may be referred to the previous embodiments, and will not be described herein.

Wherein the computer-readable storage medium may comprise: read Only Memory (ROM), random access Memory (RAM, random Access Memory), magnetic or optical disk, and the like.

Since the computer program stored in the computer readable storage medium may perform any one of the methods provided in the embodiments of the present disclosure, the beneficial effects that any one of the methods provided in the embodiments of the present disclosure can achieve are detailed in the previous embodiments, and are not described herein.

In the embodiments of the live information display apparatus, the live information management apparatus, the computer readable storage medium, the electronic device, and the computer program product, the descriptions of the embodiments are focused on, and for those parts of an embodiment that are not described in detail, reference may be made to the related descriptions of other embodiments. It will be clearly understood by those skilled in the art that, for convenience and brevity of description, the specific working process and the beneficial effects of the live broadcast information display apparatus, the live broadcast information management apparatus computer readable storage medium, the computer program product, the electronic device and the corresponding units described above may refer to the description of the method in the above embodiment, which is not repeated herein.

The foregoing has described in detail a live information display method, a live information management method, a live information display device, a live information management device, an electronic apparatus, and a computer readable storage medium provided by embodiments of the present disclosure, where specific examples are applied to illustrate principles and implementations of the present disclosure, and the descriptions of the foregoing embodiments are only used to help understand the method of the present disclosure and its core ideas; meanwhile, as those skilled in the art will appreciate from the idea of the present disclosure, there are variations in the specific embodiments and the application scope, and in light of the above, the present disclosure should not be construed as being limited to the present disclosure.

Claims

1. A live information display method, the method comprising:

2. The method according to claim 1, wherein the information card switching event is an information card carousel switching event, and the switching display of another information card in the information card set in the information card display area in response to the information card switching event includes:

and responding to the information card carousel switching event, and carousel switching and displaying a plurality of information cards in the information card set of the current live broadcast product in the information card display area according to a preset carousel display period.

3. The live information display method according to claim 1, wherein the information card switching event is an information manual switching event, and the switching display of another information card in the information card set in the information card display area in response to the information card switching event includes:

and responding to the information card switching operation performed on the information card, generating the information manual switching event, and switching and displaying the information cards in the information card set corresponding to the information card switching operation in the information card display area.

4. The method of claim 1, wherein the information card switching event is a live product switching event, and wherein the switching displaying another information card in the set of information cards in the information card display area in response to the information card switching event comprises:

And responding to the live broadcast product switching event, and switching and displaying the information cards in the information card set of the new live broadcast product in the information card display area.

5. The live information display method according to claim 1, wherein switching display of another information card in the information card set in the information card display area includes:

determining a target information card to be displayed from the information card set according to the current live broadcast product;

and switching and displaying the target information card in the information card display area.

6. The method for displaying live information according to claim 5, wherein the determining a target information card to be displayed from the information card set according to the current live product includes:

determining a history display information card of the current live broadcast product;

acquiring user interaction data of the history display information card in the history live broadcast;

and selecting the target information card to be displayed of the current live broadcast product from the historical information cards according to the user interaction data.

7. The live information display method according to claim 1, characterized in that the live information display method further comprises:

and responding to the product detail browsing operation aiming at the information card, and displaying a product detail page corresponding to the information card on the live broadcasting room page.

8. The live information display method according to claim 1, characterized in that the live information display method further comprises:

responding to a product transaction operation, and acquiring a transaction product corresponding to the product transaction operation;

acquiring associated product information of the transaction product;

and updating the information cards in the information card set by the associated product information.

9. The live information display method according to any one of claims 1 to 8, wherein the switching display of another information card in the information card set in the information card display area includes:

acquiring a local end template version number and a server end template version number of another information card in the information card set;

if the local end template version number is different from the server end template version number, updating the local end template version number by the server end template version number of the information card;

and acquiring an information card template corresponding to the updated local terminal template version number, and rendering and displaying the other information card in the information card display area according to the information card template.

10. A live information management method, the method comprising:

11. The live information management method according to claim 10, wherein the information card home page includes a first information card area for displaying a plurality of created information cards corresponding to the target live product;

the response is based on the information card display setting operation performed by the information card main page, and at least one information card to be displayed of the target live broadcast product is obtained, and the response comprises the following steps:

and in response to a selection operation in the created information cards, determining the selected created information card as at least one information card to be displayed by the target live broadcast product.

12. The method of claim 11, wherein the main information card page further includes a second information card area for displaying information cards currently selected for the target live broadcast product for display on the live broadcast room page;

and after the response is based on the information card display setting operation performed by the information card main page and the at least one information card to be displayed of the current live broadcast product is obtained, the method further comprises the steps of:

and adding the at least one information card to be displayed into the second information card area for display.

13. The live information management method according to claim 11, wherein the information card main page further includes a creation control, and the responding to the information card display setting operation performed based on the information card main page obtains at least one information card to be displayed by the target live product includes:

responding to the triggering operation of the creation control, displaying an information card template selection page, wherein the information card template selection page comprises a plurality of candidate information card templates;

responding to information card template selection operation based on the information card template selection page, displaying an information card creation page corresponding to the selected information card template, wherein the information card creation page displays the information card template, and the information card template comprises content blocks for editing;

And generating a new created information card in response to an information card editing operation based on the information card creation page, and displaying the newly added created information card in the first information card area.

14. The live information management method according to claim 11, wherein the live information management method further comprises:

acquiring a dialogue context of a current live broadcast product;

and responding to the information card creation operation of the creation control, generating a new created information card according to the dialogue context, and displaying the newly added created information card in the first information card area.

15. The live information management method according to claim 11, wherein the live information management method further comprises:

deleting the information card corresponding to the first information card deleting operation in response to the first information card deleting operation performed on the first information card area;

or,

responding to a second information card deleting operation based on the first information card area, displaying an information card editing page corresponding to the second information card deleting operation, wherein the information card editing page comprises a deleting option;

and deleting the information card corresponding to the triggering operation in response to the triggering operation aiming at the deleting option.

16. A live information display device, comprising:

17. A live information management apparatus, comprising:

the acquisition module is used for responding to the information card display setting operation based on the information card main page and acquiring at least one information card to be displayed of the target live broadcast product;

18. An electronic device comprising a processor and a memory, the memory storing a plurality of instructions; the processor loads instructions from the memory to perform the steps of the live information display method according to any one of claims 1 to 9 and the live information display method according to any one of claims 10 to 15.

19. A computer readable storage medium storing a plurality of instructions adapted to be loaded by a processor to perform the steps of the live information display method of any one of claims 1 to 9 and the live information display method of any one of claims 10 to 15.