CN117319761A - Advertisement adaptive broadcasting method and system for set top box - Google Patents
Advertisement adaptive broadcasting method and system for set top box Download PDFInfo
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- CN117319761A CN117319761A CN202311574043.6A CN202311574043A CN117319761A CN 117319761 A CN117319761 A CN 117319761A CN 202311574043 A CN202311574043 A CN 202311574043A CN 117319761 A CN117319761 A CN 117319761A
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- 238000000034 method Methods 0.000 title claims abstract description 37
- 230000003044 adaptive effect Effects 0.000 title claims abstract description 18
- 239000000725 suspension Substances 0.000 claims description 3
- 230000000694 effects Effects 0.000 abstract description 8
- 230000006978 adaptation Effects 0.000 description 2
- 230000001360 synchronised effect Effects 0.000 description 2
- 230000009286 beneficial effect Effects 0.000 description 1
- 238000004364 calculation method Methods 0.000 description 1
- 238000004590 computer program Methods 0.000 description 1
- 230000007547 defect Effects 0.000 description 1
- 238000010586 diagram Methods 0.000 description 1
- 238000012986 modification Methods 0.000 description 1
- 230000004048 modification Effects 0.000 description 1
- 230000003068 static effect Effects 0.000 description 1
Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/422—Input-only peripherals, i.e. input devices connected to specially adapted client devices, e.g. global positioning system [GPS]
- H04N21/42204—User interfaces specially adapted for controlling a client device through a remote control device; Remote control devices therefor
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4668—Learning process for intelligent management, e.g. learning user preferences for recommending movies for recommending content, e.g. movies
Abstract
The invention is applicable to the technical field of set top box advertisements, and provides a set top box advertisement adaptive broadcasting method and a system, wherein the method comprises the following steps: detecting whether the advertisement is broadcast at the time, and determining advertisement broadcast duration when the advertisement is broadcast at the time; determining recommended advertisement images according to the playing base, broadcasting the recommended advertisement images, wherein each advertisement image stored in the set top box corresponds to the playing base, the remaining putting degree, the user preference and the effective playing times; and receiving an advertisement switching instruction sent by the remote controller, replacing the recommended advertisement image according to the playing base, and playing the replaced recommended advertisement image, wherein the steps can be repeatedly executed until the advertisement playing duration is over. Therefore, in the playing process of the advertisement image, the user can use the remote controller to send the advertisement switching instruction, and the user encounters dislike advertisements to directly switch, so that the dislike caused by the advertisements is avoided, and the advertising effect of the advertisements is ensured as much as possible.
Description
Technical Field
The invention relates to the technical field of set top box advertisements, in particular to a set top box advertisement adaptive broadcasting method and system.
Background
The set-top box is a device for connecting a television with an external signal source, which can convert a compressed digital signal into television content and display the television content on the television, and the content received by the set-top box can receive digital content, including electronic program guides, internet pages and the like, in addition to images and sounds which can be provided by an analog television. In the process of playing digital television programs, the advertisement server at the front end can put advertisements among the television programs, and the set top box downloads the advertisements to play and recommend some advertisement products or services to users. At present, the advertisement of the set top box cannot be switched in the playing process, and the dislike advertisement of the user can be caused to be dislike for a long time, so that a good advertisement putting effect cannot be achieved. Therefore, there is a need to provide a method and a system for adaptively broadcasting advertisements of a set top box, which aim to solve the above problems.
Disclosure of Invention
Aiming at the defects existing in the prior art, the invention aims to provide a set top box advertisement adaptive broadcasting method and system, which are used for solving the problems existing in the background art.
The invention is realized in such a way that the advertisement of a set top box is adaptively broadcast, and the method comprises the following steps:
detecting whether the advertisement is broadcast at the time, and determining advertisement broadcast duration when the advertisement is broadcast at the time;
determining recommended advertisement images according to the playing base, broadcasting the recommended advertisement images, wherein each advertisement image stored in the set top box corresponds to the playing base, the remaining putting degree, the user preference and the effective playing times, and the playing baseK1, K2, n and m are all constant values;
receiving an advertisement switching instruction sent by a remote controller, replacing the recommended advertisement image according to a playing base, and playing the replaced recommended advertisement image, wherein the steps can be repeatedly executed until the advertisement playing duration is over;
updating the user preference and the effective playing times according to the playing time of each advertisement image;
and receiving advertisement image update information at intervals of set time values, and updating the advertisement images in the set top box according to the advertisement image update information, wherein the advertisement image update information comprises the effective playing times and user favorites of each advertisement image.
As a further scheme of the invention: the step of receiving the advertisement switching instruction sent by the remote controller and replacing the recommended advertisement image according to the playing base number specifically comprises the following steps:
receiving instruction information sent by a remote controller, and matching the instruction information with instructions in advertisement switching information, wherein the advertisement switching information comprises advertisement switching instructions, advertisement return instructions and advertisement pause instructions;
when the instruction information is matched with the advertisement switching instruction, replacing the recommended advertisement image according to the playing base number;
when the instruction information is matched with the advertisement return instruction, determining that the recommended advertisement image is the last advertisement image to be broadcasted;
when the instruction information is matched with the advertisement suspension instruction, suspending the advertisement image which is being broadcasted, and continuing to time the advertisement playing time.
As a further scheme of the invention: the step of updating the user preference and the effective playing times according to the playing time of each advertisement image specifically comprises the following steps:
recording the playing time length of each advertising image which is played in the advertising time length;
judging the playing time length, and accumulating the corresponding effective playing times for 1 time when the playing time length is longer than the set time length value;
and updating and calculating the user preference according to the playing time length, wherein the user preference = total playing times/effective playing times.
As a further scheme of the invention: the step of updating the advertisement image in the set top box according to the advertisement image updating information specifically comprises the following steps:
integrating all advertisement image update information to obtain the effective total playing times of each advertisement image in a set time value;
updating the remaining delivery degree of each advertisement image according to the total effective playing times;
and updating the advertisement images in each set top box according to the residual delivery degree of each advertisement image and the user preference degree in the advertisement image updating information.
As a further scheme of the invention: the step of updating the advertisement image in each set top box according to the remaining delivery degree of each advertisement image and the user preference in the advertisement image updating information specifically comprises the following steps:
determining favorite type information of each set top box user according to user favorites in advertisement image updating information, wherein each advertisement image is marked with an advertisement type;
determining advertisement images which can be put in by each set top box user according to the favorite type information;
and updating the advertisement images in the corresponding set top box according to the residual delivery degree of the advertisement images which can be delivered, and deleting the previous advertisement images in the set top box.
As a further scheme of the invention: the method further comprises the steps of:
entering an advertisement link page through two-dimension codes on advertisement images, wherein each advertisement image is provided with the two-dimension code;
obtaining the effective promotion of each advertisement image according to the effective playing times and the link entering times of the advertisement images;
and determining the type promotion degree of each advertisement type according to the effective promotion degree of each advertisement image to obtain advertisement effective broadcasting data.
Another object of the present invention is to provide a set-top box advertisement adaptive broadcasting system, which includes:
the advertisement broadcasting time determining module is used for detecting whether the advertisement broadcasting time is the advertisement broadcasting time, and determining advertisement broadcasting time when the advertisement broadcasting time is the advertisement broadcasting time;
the recommended advertisement determining module is used for determining recommended advertisement images according to the playing base, broadcasting the recommended advertisement images, wherein each advertisement image stored in the set top box corresponds to the playing base, the remaining putting degree, the user preference and the effective playing times, and the playing base is used for displaying the recommended advertisement imagesK1, K2, n and m are all constant values;
the advertisement image switching module is used for receiving an advertisement switching instruction sent by the remote controller, replacing the recommended advertisement image according to the playing base number, and playing the replaced recommended advertisement image, wherein the step can be repeatedly executed until the advertisement playing duration is over;
the advertisement data updating module is used for updating the user preference and the effective playing times according to the playing time of each advertisement image;
and the advertisement image updating module is used for receiving advertisement image updating information at intervals of set time values, updating advertisement images in the set top box according to the advertisement image updating information, wherein the advertisement image updating information comprises effective playing times and user favorites of each advertisement image.
As a further scheme of the invention: the advertisement image switching module includes:
the instruction information receiving unit is used for receiving instruction information sent by the remote controller, matching the instruction information with instructions in the advertisement switching information, wherein the advertisement switching information comprises an advertisement switching instruction, an advertisement return instruction and an advertisement pause instruction;
the advertisement image replacement unit is used for replacing the recommended advertisement image according to the playing base number when the instruction information is matched with the advertisement switching instruction;
the advertisement image return unit is used for determining that the recommended advertisement image is the last advertisement image to be broadcasted when the instruction information is matched with the advertisement return instruction;
and the advertisement image pause unit is used for pausing the advertisement image which is being broadcast when the instruction information is matched with the advertisement pause instruction, and continuously counting the advertisement playing time.
As a further scheme of the invention: the advertisement data updating module comprises:
a playing time length statistics unit, configured to record a playing time length of each advertising image that is played in the advertising time length;
the playing time length judging unit is used for judging the playing time length, and when the playing time length is larger than a set time length value, the corresponding effective playing times are accumulated for 1 time;
and the user preference calculating unit is used for updating and calculating the user preference according to the playing time length, wherein the user preference = total playing times/effective playing times.
As a further scheme of the invention: the advertisement image update module includes:
the effective playing total times unit is used for integrating all advertisement image updating information to obtain the effective playing total times of each advertisement image in a set time value;
the remaining delivery degree updating unit is used for updating the remaining delivery degree of each advertisement image according to the total effective playing times;
and the set top box advertisement updating unit is used for updating the advertisement images in each set top box according to the residual delivery degree of each advertisement image and the user preference in the advertisement image updating information.
Compared with the prior art, the invention has the beneficial effects that:
according to the invention, the recommended advertisement image is determined according to the playing base number, and in the playing process of the recommended advertisement image, a user can use the remote controller to send an advertisement switching instruction, the recommended advertisement image can be replaced according to the playing base number, and the replaced recommended advertisement image is played, so that the user encounters dislike advertisement to directly switch, the dislike advertisement is avoided, and the advertising effect is ensured as much as possible. In addition, the invention can update the advertisement image stored in the set top box according to the advertisement image update information, so that the same user does not watch a certain advertisement for a long time, the freshness of the advertisement is easy to keep, and the effect is better.
Drawings
Fig. 1 is a flowchart of a method for adaptively broadcasting advertisements in a set-top box.
Fig. 2 is a flowchart of receiving instruction information sent by a remote controller in a set-top box advertisement adaptive broadcasting method.
Fig. 3 is a flowchart for updating user preference and effective playing times in a set-top box advertisement adaptive playing method.
Fig. 4 is a flowchart of updating advertisement images in a set-top box according to advertisement image update information in a set-top box advertisement adaptive broadcasting method.
Fig. 5 is a flowchart of updating advertisement images in each set-top box in a set-top box advertisement adaptive broadcasting method.
Fig. 6 is a flowchart of determining a type-pushing degree of each advertisement type in a set-top box advertisement adaptive broadcasting method.
Fig. 7 is a schematic structural diagram of a set-top box advertisement adaptive broadcasting system.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more clear, the present invention will be described in further detail with reference to the accompanying drawings and specific embodiments. It should be understood that the specific embodiments described herein are for purposes of illustration only and are not intended to limit the scope of the invention.
Specific implementations of the invention are described in detail below in connection with specific embodiments.
As shown in fig. 1, an embodiment of the present invention provides a method for adaptively broadcasting advertisements of a set-top box, where the method includes the following steps:
s100, detecting whether the advertisement is broadcast at the time, and determining advertisement broadcast duration when the advertisement is broadcast at the time;
s200, determining recommended advertisement images according to the playing base, broadcasting the recommended advertisement images, wherein each advertisement image stored in the set top box corresponds to the playing base, the remaining delivery degree, the user preference and the effective playing times, and the playing base；
S300, receiving an advertisement switching instruction sent by a remote controller, replacing the recommended advertisement image according to a playing base, and playing the replaced recommended advertisement image, wherein the steps can be repeatedly executed until the advertisement playing duration is over;
s400, updating the user preference and the effective playing times according to the playing time of each advertisement image;
s500, receiving advertisement image update information at intervals of set time values, and updating advertisement images in the set top box according to the advertisement image update information, wherein the advertisement image update information comprises effective playing times and user favorites of each advertisement image.
It should be noted that, currently, the advertisement of the set top box cannot be switched in the playing process, and the advertisement disliked by the user can be caused to be disliked by the user for a long time, so that a good advertisement putting effect cannot be achieved.
In the embodiment of the invention, firstly, whether the advertisement broadcasting time is the broadcasting time of the programs, the broadcasting time of the advertisements is the time of the broadcasting of the programs, the corresponding broadcasting time is provided after each program is broadcasted, then a recommended advertisement image is determined from a plurality of advertisement images stored in the set top box, the recommended advertisement image is broadcasted, the recommended advertisement image is determined according to the broadcasting base, and each advertisement image stored in the set top box corresponds to the broadcasting base, the rest broadcasting degree, the user preference degree and the effective broadcasting times, and the broadcasting base is the broadcasting baseAnd K1, K2, n and m are all fixed values set in advance, the residual putting degree indicates the strength of the advertisement to be put, the residual putting degree is determined by an advertisement server, the residual putting degree is automatically marked when the advertisement server issues an advertisement image to the set top box, and the user preference indicates the preference degree of the set top box user for the advertisement. When a user does not like to watch the advertisement in the process of broadcasting the recommended advertisement image, the remote controller can be used for sending an advertisement switching instruction, the embodiment of the invention can automatically replace the recommended advertisement image according to the broadcasting base, and the recommended advertisement image after replacement is broadcasted, and the explanation is that the user can continuously switch the advertisement in the advertisement broadcasting time, and the advertisement broadcasting time is always timed until the advertisement broadcasting time is ended in the switching process; after the advertisement broadcasting time is finished, the embodiment of the invention updates the user preference and the effective broadcasting times of each advertisement image stored in the set top box according to the broadcasting time of each advertisement imageThe next time the recommended advertisement image is determined, the calculation is also performed with the latest data. In addition, every set time value (for example, one month), the set top box can generate advertisement image update information according to the effective playing times of each advertisement image and the user preference, and send the advertisement image update information to the advertisement server, and the advertisement server can update the advertisement images stored in the set top box according to the advertisement image update information, so that the same user can not watch a certain advertisement for a long time, the freshness of the advertisement is easy to keep, and the effect is better.
As shown in fig. 2, as a preferred embodiment of the present invention, the step of receiving an advertisement switching instruction sent by a remote controller and replacing the recommended advertisement image according to a playing base specifically includes:
s301, receiving instruction information sent by a remote controller, and matching the instruction information with instructions in advertisement switching information, wherein the advertisement switching information comprises advertisement switching instructions, advertisement return instructions and advertisement pause instructions;
s302, when the instruction information is matched with the advertisement switching instruction, replacing the recommended advertisement image according to the playing base number;
s303, when the instruction information is matched with the advertisement return instruction, determining that the recommended advertisement image is the last advertisement image to be broadcasted;
s304, when the instruction information is matched with the advertisement suspension instruction, suspending the advertisement image which is being broadcasted, and continuing to time the advertisement playing time.
In the embodiment of the invention, the remote controller can send instruction information in the process of playing the advertisement, and after receiving the instruction information, the set top box can match the instruction information with instructions in the advertisement switching information, wherein the advertisement switching information comprises an advertisement switching instruction, an advertisement return instruction and an advertisement pause instruction, and preferably, a prompt message, for example, a prompt message is displayed on a screen in the process of playing an advertisement image: the @ is an advertisement switching instruction, # is an advertisement return instruction, & is an advertisement pause instruction, when the instruction information is matched with the advertisement switching instruction, the recommended advertisement image is replaced according to the playing base number, when the instruction information is matched with the advertisement return instruction, the recommended advertisement image is determined to be the last advertisement image to be played, and when the instruction information is matched with the advertisement pause instruction, the advertisement image being played is paused, so that a user can conveniently watch the detail content in the advertisement image carefully.
As shown in fig. 3, as a preferred embodiment of the present invention, the step of updating the user preference and the effective playing times according to the playing time of each advertisement image specifically includes:
s401, recording the playing time length of each advertising image played in the advertising playing time length;
s402, judging the playing time length, and accumulating the corresponding effective playing times for 1 time when the playing time length is larger than a set time length value;
s403, update and calculate the user preference according to the playing time length, where user preference=total playing times/effective playing times.
In the embodiment of the invention, in order to update user preference and effective playing times in time, in advertisement playing time, the playing time of each advertisement image to be played is recorded, then the playing time is judged, when the playing time is longer than a set time value, the set time value is a fixed value set in advance, the corresponding effective playing times are accumulated for 1 time, finally the user preference is updated and calculated according to the playing time, and the user preference = the total playing times of the advertisement image ≡the effective playing times of the advertisement image of a certain advertisement image.
As shown in fig. 4, as a preferred embodiment of the present invention, the step of updating the advertisement image in the set-top box according to the advertisement image update information specifically includes:
s501, integrating all advertisement image update information to obtain the effective total playing times of each advertisement image in a set time value;
s502, updating the remaining delivery degree of each advertisement image according to the total effective playing times;
and S503, updating the advertisement images in each set top box according to the residual delivery degree of each advertisement image and the user preference degree in the advertisement image updating information.
In the embodiment of the invention, the advertisement server receives a large amount of advertisement image update information sent by the set top box, and then integrates all advertisement image update information to obtain the total effective playing times of each advertisement image in the set time value, so that the residual throwing degree of each advertisement image can be updated according to the total effective playing times, and the latest residual throwing degree can be marked when the advertisement image is issued to the set top box subsequently.
As shown in fig. 5, as a preferred embodiment of the present invention, the step of updating the advertisement image in each set-top box according to the remaining delivery degree of each advertisement image and the user preference in the advertisement image update information specifically includes:
s5031, determining favorite type information of each set top box user according to user favorites in advertisement image update information, wherein each advertisement image is marked with an advertisement type;
s5032, determining advertisement images which can be put in by each set top box user according to the favorite type information;
s5033, updating the advertisement image in the corresponding set top box according to the residual delivery degree of the advertisement image, and deleting the previous advertisement image in the set top box.
In the embodiment of the invention, each advertisement image is marked with the advertisement type, so that the favorite type information of each set top box user can be determined according to the user preference in the advertisement image updating information, and all advertisements in an advertisement server are screened according to the favorite type information to determine the advertisement image which can be put on by each set top box user; and then updating the advertisement images in the corresponding set top box according to the residual delivery degree of the advertisement images which can be delivered, deleting the previous advertisement images in the set top box, and ensuring the smooth operation of the set top box.
As shown in fig. 6, as a preferred embodiment of the present invention, the method further includes:
s601, entering an advertisement link page through two-dimension codes on advertisement images, wherein each advertisement image is provided with the two-dimension code;
s602, obtaining the effective promotion of each advertisement image according to the effective playing times and the link entering times of the advertisement images;
s603, determining the type promotion degree of each advertisement type according to the effective promotion degree of each advertisement image to obtain advertisement effective broadcasting data
The embodiment of the invention also supports the understanding of the advertisement putting effect, each advertisement image is provided with the two-dimensional code, a user can enter the advertisement link page through the two-dimensional code on the advertisement image, and the user can record each time the user enters the advertisement link page, so that the effective promotion degree of each advertisement image can be obtained according to the effective playing times and the link entering times of the advertisement image; the type promotion degree of each advertisement type can be further determined according to the effective promotion degree of each advertisement image, so that the throwing effect of each advertisement can be conveniently known.
As shown in fig. 7, the embodiment of the present invention further provides a system for adaptively broadcasting advertisements of a set top box, where the system includes:
the broadcasting time determining module 100 is configured to detect whether the advertisement broadcasting time is an advertisement broadcasting time, and determine an advertisement broadcasting time length when the advertisement broadcasting time is the advertisement broadcasting time;
a recommended advertisement determining module 200, configured to determine a recommended advertisement image according to a playing base, and play the recommended advertisement image, where each advertisement image stored in the set-top box corresponds to the playing base, the remaining placement, the user preference, and the effective playing times, and the playing baseK1, K2, n and m are all constant values;
the advertisement image switching module 300 is configured to receive an advertisement switching instruction sent by the remote controller, replace the recommended advertisement image according to a playing base, and play the replaced recommended advertisement image, where this step may be repeatedly performed until the advertisement playing duration is over;
the advertisement data updating module 400 is configured to update the user preference and the effective playing times according to the playing time of each advertisement image;
the advertisement image update module 500 is configured to receive advertisement image update information every set time value, update advertisement images in the set top box according to the advertisement image update information, where the advertisement image update information includes effective playing times and user preference of each advertisement image.
As a preferred embodiment of the present invention, the advertisement image switching module 300 includes:
the instruction information receiving unit is used for receiving instruction information sent by the remote controller, matching the instruction information with instructions in the advertisement switching information, wherein the advertisement switching information comprises an advertisement switching instruction, an advertisement return instruction and an advertisement pause instruction;
the advertisement image replacement unit is used for replacing the recommended advertisement image according to the playing base number when the instruction information is matched with the advertisement switching instruction;
the advertisement image return unit is used for determining that the recommended advertisement image is the last advertisement image to be broadcasted when the instruction information is matched with the advertisement return instruction;
and the advertisement image pause unit is used for pausing the advertisement image which is being broadcast when the instruction information is matched with the advertisement pause instruction, and continuously counting the advertisement playing time.
As a preferred embodiment of the present invention, the advertisement data update module 400 includes:
a playing time length statistics unit, configured to record a playing time length of each advertising image that is played in the advertising time length;
the playing time length judging unit is used for judging the playing time length, and when the playing time length is larger than a set time length value, the corresponding effective playing times are accumulated for 1 time;
and the user preference calculating unit is used for updating and calculating the user preference according to the playing time length, wherein the user preference = total playing times/effective playing times.
As a preferred embodiment of the present invention, the advertisement image update module 500 includes:
the effective playing total times unit is used for integrating all advertisement image updating information to obtain the effective playing total times of each advertisement image in a set time value;
the remaining delivery degree updating unit is used for updating the remaining delivery degree of each advertisement image according to the total effective playing times;
and the set top box advertisement updating unit is used for updating the advertisement images in each set top box according to the residual delivery degree of each advertisement image and the user preference in the advertisement image updating information.
The foregoing description of the preferred embodiments of the present invention should not be taken as limiting the invention, but rather should be understood to cover all modifications, equivalents, and alternatives falling within the spirit and principles of the invention.
It should be understood that, although the steps in the flowcharts of the embodiments of the present invention are shown in order as indicated by the arrows, these steps are not necessarily performed in order as indicated by the arrows. The steps are not strictly limited to the order of execution unless explicitly recited herein, and the steps may be executed in other orders. Moreover, at least some of the steps in various embodiments may include multiple sub-steps or stages that are not necessarily performed at the same time, but may be performed at different times, nor do the order in which the sub-steps or stages are performed necessarily performed in sequence, but may be performed alternately or alternately with at least a portion of the sub-steps or stages of other steps or other steps.
Those skilled in the art will appreciate that all or part of the processes in the methods of the above embodiments may be implemented by a computer program for instructing relevant hardware, where the program may be stored in a non-volatile computer readable storage medium, and where the program, when executed, may include processes in the embodiments of the methods described above. Any reference to memory, storage, database, or other medium used in the various embodiments provided herein may include non-volatile and/or volatile memory. The nonvolatile memory can include Read Only Memory (ROM), programmable ROM (PROM), electrically Programmable ROM (EPROM), electrically Erasable Programmable ROM (EEPROM), or flash memory. Volatile memory can include Random Access Memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in a variety of forms such as Static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double Data Rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous Link DRAM (SLDRAM), memory bus direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM), among others.
Other embodiments of the present disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure. This application is intended to cover any adaptations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.
Claims (10)
1. The advertisement adaptive broadcasting method of the set top box is characterized by comprising the following steps of:
detecting whether the advertisement is broadcast at the time, and determining advertisement broadcast duration when the advertisement is broadcast at the time;
determining recommended advertisement images according to the playing base, broadcasting the recommended advertisement images, wherein each advertisement image stored in the set top box corresponds to the playing base, the remaining putting degree, the user preference and the effective playing times, and the playing baseK1, K2, n and m are all constant values;
receiving an advertisement switching instruction sent by a remote controller, replacing the recommended advertisement image according to a playing base, and playing the replaced recommended advertisement image, wherein the steps can be repeatedly executed until the advertisement playing duration is over;
updating the user preference and the effective playing times according to the playing time of each advertisement image;
and receiving advertisement image update information at intervals of set time values, and updating the advertisement images in the set top box according to the advertisement image update information, wherein the advertisement image update information comprises the effective playing times and user favorites of each advertisement image.
2. The method for adaptively broadcasting the advertisement of the set-top box according to claim 1, wherein the step of receiving the advertisement switching command sent by the remote controller and replacing the recommended advertisement image according to the broadcasting base specifically comprises the steps of:
receiving instruction information sent by a remote controller, and matching the instruction information with instructions in advertisement switching information, wherein the advertisement switching information comprises advertisement switching instructions, advertisement return instructions and advertisement pause instructions;
when the instruction information is matched with the advertisement switching instruction, replacing the recommended advertisement image according to the playing base number;
when the instruction information is matched with the advertisement return instruction, determining that the recommended advertisement image is the last advertisement image to be broadcasted;
when the instruction information is matched with the advertisement suspension instruction, suspending the advertisement image which is being broadcasted, and continuing to time the advertisement playing time.
3. The method for adaptively broadcasting the advertisement on the set top box according to claim 1, wherein the step of updating the user preference and the effective broadcasting times according to the broadcasting time of each advertisement image specifically comprises the following steps:
recording the playing time length of each advertising image which is played in the advertising time length;
judging the playing time length, and accumulating the corresponding effective playing times for 1 time when the playing time length is longer than the set time length value;
and updating and calculating the user preference according to the playing time length, wherein the user preference = total playing times/effective playing times.
4. The method for adaptively broadcasting advertisement on a set top box according to claim 1, wherein the step of updating the advertisement image in the set top box according to the advertisement image update information comprises the following steps:
integrating all advertisement image update information to obtain the effective total playing times of each advertisement image in a set time value;
updating the remaining delivery degree of each advertisement image according to the total effective playing times;
and updating the advertisement images in each set top box according to the residual delivery degree of each advertisement image and the user preference degree in the advertisement image updating information.
5. The method for adaptively broadcasting advertisement on a set top box according to claim 4, wherein the step of updating the advertisement image on each set top box according to the remaining delivery of each advertisement image and the user preference in the advertisement image update information comprises the following steps:
determining favorite type information of each set top box user according to user favorites in advertisement image updating information, wherein each advertisement image is marked with an advertisement type;
determining advertisement images which can be put in by each set top box user according to the favorite type information;
and updating the advertisement images in the corresponding set top box according to the residual delivery degree of the advertisement images which can be delivered, and deleting the previous advertisement images in the set top box.
6. The method for adaptive advertising of a set-top box of claim 5, further comprising:
entering an advertisement link page through two-dimension codes on advertisement images, wherein each advertisement image is provided with the two-dimension code;
obtaining the effective promotion of each advertisement image according to the effective playing times and the link entering times of the advertisement images;
and determining the type promotion degree of each advertisement type according to the effective promotion degree of each advertisement image to obtain advertisement effective broadcasting data.
7. A set top box advertising adaptive distribution system, the system comprising:
the advertisement broadcasting time determining module is used for detecting whether the advertisement broadcasting time is the advertisement broadcasting time, and determining advertisement broadcasting time when the advertisement broadcasting time is the advertisement broadcasting time;
the recommended advertisement determining module is used for determining recommended advertisement images according to the playing base, broadcasting the recommended advertisement images, wherein each advertisement image stored in the set top box corresponds to the playing base, the remaining putting degree, the user preference and the effective playing times, and the playing base is used for displaying the recommended advertisement imagesK1, K2, n and m are all constant values;
the advertisement image switching module is used for receiving an advertisement switching instruction sent by the remote controller, replacing the recommended advertisement image according to the playing base number, and playing the replaced recommended advertisement image, wherein the step can be repeatedly executed until the advertisement playing duration is over;
the advertisement data updating module is used for updating the user preference and the effective playing times according to the playing time of each advertisement image;
and the advertisement image updating module is used for receiving advertisement image updating information at intervals of set time values, updating advertisement images in the set top box according to the advertisement image updating information, wherein the advertisement image updating information comprises effective playing times and user favorites of each advertisement image.
8. The set-top box advertising adaptive distribution system of claim 7, wherein the advertising image switching module comprises:
the instruction information receiving unit is used for receiving instruction information sent by the remote controller, matching the instruction information with instructions in the advertisement switching information, wherein the advertisement switching information comprises an advertisement switching instruction, an advertisement return instruction and an advertisement pause instruction;
the advertisement image replacement unit is used for replacing the recommended advertisement image according to the playing base number when the instruction information is matched with the advertisement switching instruction;
the advertisement image return unit is used for determining that the recommended advertisement image is the last advertisement image to be broadcasted when the instruction information is matched with the advertisement return instruction;
and the advertisement image pause unit is used for pausing the advertisement image which is being broadcast when the instruction information is matched with the advertisement pause instruction, and continuously counting the advertisement playing time.
9. The set-top box advertisement adaptive distribution system according to claim 7, wherein the advertisement data update module comprises:
a playing time length statistics unit, configured to record a playing time length of each advertising image that is played in the advertising time length;
the playing time length judging unit is used for judging the playing time length, and when the playing time length is larger than a set time length value, the corresponding effective playing times are accumulated for 1 time;
and the user preference calculating unit is used for updating and calculating the user preference according to the playing time length, wherein the user preference = total playing times/effective playing times.
10. The set-top box advertising adaptive distribution system of claim 7, wherein the advertising image update module comprises:
the effective playing total times unit is used for integrating all advertisement image updating information to obtain the effective playing total times of each advertisement image in a set time value;
the remaining delivery degree updating unit is used for updating the remaining delivery degree of each advertisement image according to the total effective playing times;
and the set top box advertisement updating unit is used for updating the advertisement images in each set top box according to the residual delivery degree of each advertisement image and the user preference in the advertisement image updating information.
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