CN117014642A

CN117014642A - Live broadcast processing method and related products

Info

Publication number: CN117014642A
Application number: CN202211300609.1A
Authority: CN
Inventors: 何琳; 甄智椋
Original assignee: Tencent Technology Chengdu Co Ltd
Current assignee: Tencent Technology Chengdu Co Ltd
Priority date: 2022-10-21
Filing date: 2022-10-21
Publication date: 2023-11-07

Abstract

The embodiment of the application discloses a live broadcast processing method and related products, wherein the live broadcast processing method comprises the following steps: displaying a live broadcast interface, wherein the live broadcast interface is used for displaying an event live broadcast stream, and the event live broadcast stream is a live broadcast video stream for playing a game based on at least one competition object in a live broadcast environment; in response to a target highlight event generated in the event live stream, displaying a target recommended item of interest to a target audience object in the live interface; the target recommended item is an item that is related to the live environment and/or athletic object in the event live stream at the time the target highlight event was generated. By the embodiment of the application, the effective touch and conversion of the recommended articles can be ensured.

Description

Live broadcast processing method and related products

Technical Field

The application relates to the technical field of live broadcasting, in particular to a live broadcasting processing method and related products.

Background

With the development of internet technology, live broadcasting gradually becomes an important way of information transmission in the internet, and the limitation of regions can be broken through by live broadcasting, so that the things happening in different places in different regions can be known anytime and anywhere. In particular, in the field of events (e.g., sporting events, electronic athletic events, etc.), game content is widely spread by live broadcast, thereby providing great convenience to people.

In general, it is quite common to recommend articles for audience objects in the live broadcast process of an event, at present, articles to be pushed during live broadcast of the event can be configured manually in advance, and the latest articles can be pushed when the audience enters a live broadcast room for the first time.

Disclosure of Invention

The embodiment of the application provides a live broadcast processing method and related products, which can ensure effective touch between audience objects and live broadcast contents, can receive personalized recommended articles and ensure that the recommended articles are effectively touched and converted.

In one aspect, an embodiment of the present application provides a live broadcast processing method, including:

displaying a live broadcast interface, wherein the live broadcast interface is used for displaying an event live broadcast stream, and the event live broadcast stream is a live broadcast video stream for playing a match based on at least one competition object in a live broadcast environment;

in response to a target highlight event generated in the event live stream, displaying a target recommended item of interest to a target audience object in the live interface; the target recommended item is an item that is related to the live environment and/or athletic object in the event live stream at the time the target highlight event was generated.

In one aspect, an embodiment of the present application provides another live broadcast processing method, including:

acquiring event data of an event live stream, wherein the event live stream is a live video stream for playing a match based on at least one competition object in a live environment;

when the event data contains parameter data of a target highlight event, determining that the target highlight event is generated in the event live stream;

acquiring one or more recommended articles associated with a target highlight event, determining a target audience object from a plurality of audience objects according to attribute data of the plurality of audience objects of the event live stream, and determining a target recommended article interested in the target audience object from the one or more recommended articles associated with the target highlight event;

and sending an item recommendation instruction to the target audience object so that the target audience client side logged in by the target audience object displays the target recommended item in a live broadcast interface of the event live broadcast stream according to the item recommendation instruction.

In one aspect, an embodiment of the present application provides a live broadcast processing apparatus, including:

the display module is used for displaying a live broadcast interface, wherein the live broadcast interface is used for displaying an event live broadcast stream, and the event live broadcast stream is a live broadcast video stream for playing a game based on at least one athletic object in a live broadcast environment;

The display module is also used for responding to the target highlight event generated in the event live stream and displaying target recommended articles interested by the target audience object in the live interface; the target recommended item is an item that is related to the live environment and/or athletic object in the event live stream at the time the target highlight event was generated.

In one aspect, an embodiment of the present application provides another live broadcast processing apparatus, including:

the acquisition module is used for acquiring event data of an event live stream, wherein the event live stream is a live video stream for playing a game based on at least one competition object in a live environment;

the determining module is used for determining that the target highlight event is generated in the event live stream when the event data contains the parameter data of the target highlight event;

the acquisition module is also used for acquiring one or more recommended articles associated with the target highlight event;

the determining module is further used for determining a target audience object from the plurality of audience objects according to attribute data of the plurality of audience objects of the event live stream and determining a target recommended object interested in the target audience object from one or more recommended objects associated with the target highlight event;

and the receiving and transmitting module is used for transmitting an item recommendation instruction to the target audience object so that the target audience client side logged in by the target audience object displays the target recommended item in a live broadcast interface of the event live broadcast stream according to the item recommendation instruction.

Accordingly, an embodiment of the present application provides a computer device, including: a processor, a memory, and a network interface; the processor is connected with the memory and the network interface, wherein the network interface is used for providing a network communication function, the memory is used for storing program codes, and the processor is used for calling the program codes to execute the live broadcast processing method in the embodiment of the application.

Accordingly, an embodiment of the present application provides a computer readable storage medium storing a computer program, where the computer program includes program instructions that when executed by a processor perform a live broadcast processing method according to an embodiment of the present application.

Accordingly, embodiments of the present application provide a computer program product comprising a computer program or computer instructions which, when executed by a processor, implement a live broadcast processing method according to embodiments of the present application.

The technical scheme provided by the embodiment of the application has the beneficial effects that at least:

during the process of watching the live event by the target audience, displaying a live event stream in a live event interface, wherein the live event stream is based on at least one competition object in a live event environment to play a competition and is a live video stream; and, when the target highlight event is generated in the event live stream, in response to the generated target highlight event, displaying a target recommended item of interest to the target audience object in the live interface, the target recommended item being an item related to one or both of the live environment in the event live stream and the athletic object at the time of generation of the target highlight event. In this way, based on the target highlight event generated in real time in the event live stream, the recommended article and the event live content can be automatically associated, and for any audience object, the live image seen through the live interface can also receive the push of the target recommended article which is interested and personalized, and based on the target recommended article, the effective touch between the audience object and the event live content can be ensured, and the personal interest point of the audience object is met, and the effective touch and conversion of the recommended article can be ensured. For different audience objects, the content interested by each audience object may be different, so that the recommended articles for the different audience objects may be different, and the recommended articles interested by the audience objects can be flexibly recommended by applying the scheme, so that personalized recommendation requirements in the live event process are met.

Drawings

FIG. 1 is an architecture diagram of a live processing system provided in an exemplary embodiment of the present application;

fig. 2 is a schematic flow chart of a live broadcast processing method according to an exemplary embodiment of the present application;

FIG. 3a is a schematic illustration of a live interface provided by an exemplary embodiment of the present application;

FIG. 3b is a schematic illustration of the effect of displaying a target recommended item on a live interface according to an exemplary embodiment of the present application;

fig. 4 is a flowchart of a live broadcast processing method according to another exemplary embodiment of the present application;

FIG. 5a is a schematic illustration of the effect of displaying item cards in a live interface according to an exemplary embodiment of the present application;

FIG. 5b is a schematic illustration of the effect of displaying an item card in a data area according to an exemplary embodiment of the present application;

FIG. 5c is a schematic illustration of an effect of displaying an item card in a session area, according to an exemplary embodiment of the present application;

FIG. 5d is a schematic illustration of an effect of displaying an item card in a play area according to an exemplary embodiment of the present application;

FIG. 5e is a schematic diagram of a reminder for a target highlight event provided in accordance with an exemplary embodiment of the present application;

FIG. 6a is a schematic illustration of the effect of a target recommended item being hidden according to an exemplary embodiment of the present application;

FIG. 6b is a schematic illustration of the effect of providing a collection control in an item card according to an exemplary embodiment of the present application;

FIG. 7a is a schematic illustration of the effect of alternate display of a target recommended item according to an exemplary embodiment of the present application;

FIG. 7b is a schematic illustration of the effect of alternate display of another target recommended item provided by an exemplary embodiment of the present application;

FIG. 7c is a schematic diagram of an effect of displaying a target recommended item according to an exemplary embodiment of the present application;

FIG. 7d is a schematic diagram showing the effect of displaying N target recommended items in a distributed manner in a live interface according to an exemplary embodiment of the present application;

FIG. 7e is a schematic illustration of an effect of displaying a target recommended item in a live interface according to an exemplary embodiment of the present application;

FIG. 8a is a schematic diagram of an effect of displaying a recommendation list in a data area according to an exemplary embodiment of the present application;

FIG. 8b is a schematic diagram of displaying a favorites list in a data area, according to an exemplary embodiment of the present application;

FIG. 9a is a schematic diagram of a purchase interface provided by an exemplary embodiment of the application;

FIG. 9b is an interface diagram of another purchase interface provided by an exemplary embodiment of the application;

FIG. 9c is a schematic diagram of yet another purchase interface provided by an exemplary embodiment of the application;

FIG. 9d is a schematic diagram of a relationship between a live interface and a purchase interface provided by an exemplary embodiment of the present application;

FIG. 9e is a schematic diagram of a relationship between another live interface and a purchase interface provided by an exemplary embodiment of the present application;

FIG. 9f is a schematic diagram of a relationship between a live interface and a purchase interface provided by an exemplary embodiment of the present application;

FIG. 9g is a schematic representation of a preview image provided by an exemplary embodiment of the present application;

FIG. 10a is a schematic representation of the contents of a payment control upon selection of a different purchase style provided by an exemplary embodiment of the present application;

FIG. 10b is a schematic diagram of a resource transfer-in prompt provided by an exemplary embodiment of the present application;

FIG. 10c is a schematic diagram of a purchase success indicator output at a live interface according to an exemplary embodiment of the present application;

FIG. 10d is a logic flow diagram of a live process provided by an exemplary embodiment of the present application;

fig. 11a is a flowchart of a live broadcast processing method according to still another exemplary embodiment of the present application;

FIG. 11b is a logic flow diagram of another live process provided by an exemplary embodiment of the present application;

FIG. 11c is a schematic diagram of a live process interaction flow provided by an exemplary embodiment of the present application;

fig. 12a is a schematic structural diagram of a live broadcast processing device according to an exemplary embodiment of the present application;

fig. 12b is a schematic structural diagram of another live processing apparatus according to an exemplary embodiment of the present application;

FIG. 13a is a schematic diagram of a computer device according to an exemplary embodiment of the present application;

fig. 13b is a schematic diagram of a server according to an exemplary embodiment of the present application.

Detailed Description

For a better understanding of aspects of embodiments of the present application, related terms and concepts that may be related to embodiments of the present application are described below.

1. An event: the generic term for various games refers broadly to all sporting events, electronic athletic events (simply referred to as electric racing events). Sporting events may include various ball games (e.g., basketball, football, volleyball, etc.), track and field games (e.g., running, jumping, long-jump, etc.), and electronic events may include professional tournaments of various games.

2. Live broadcast: an independent signal acquisition device is erected on site (such as an event site) to acquire on-site audio and video in real time, and then the on-site audio and video are imported into a guide end (guide device or platform), and the guide end is uploaded to a server through a network, and the server distributes the received event audio and video to the Internet for audience objects to watch. A live broadcast will typically involve multiple objects including, but not limited to: a main cast object and a spectator object; wherein the anchor object is a provider of the live content and the viewer object is a viewer of the live content.

3. Live interface: the live interface refers to an interface for playing real-time data streams in the live process. The real-time data stream is the audio and video of the site collected in real time by the signal collection equipment erected on the site. Related information of live broadcast, such as live broadcast hotness and browsing times, and interactive information between each audience object and the anchor object, such as number of praise on the live broadcast, comments posted and the like, can be displayed in the live broadcast interface.

4. Live broadcast environment: the live broadcast environment refers to an environment in which a live broadcast process is performed, and may be a live environment recorded by a signal acquisition device, for example, a real stadium recorded in live broadcast of a sports event, or may be a virtual environment dedicated to a game, for example, a fictitious environment in an electronic device in an electronic game event.

5. Live stream: a live stream is a real-time transmitted data stream that typically includes a video stream and an audio stream that are acquired in real-time by a signal acquisition device during live broadcast.

6. Artificial intelligence: artificial intelligence (Artificial Intelligence, AI) is the theory, method, technique and application system that uses a digital computer or a machine controlled by a digital computer to simulate, extend and extend human intelligence, sense the environment, acquire knowledge and use the knowledge to obtain optimal results. In other words, artificial intelligence is an integrated technology of computer science that attempts to understand the essence of intelligence and to produce a new intelligent machine that can react in a similar way to human intelligence. Artificial intelligence, i.e. research on design principles and implementation methods of various intelligent machines, enables the machines to have functions of sensing, reasoning and decision. The technical scheme provided by the application relates to a Computer Vision technology in the field of artificial intelligence, namely Computer Vision technology (CV) which is a science for researching how to make a machine 'look', more specifically, a camera and a Computer are used for replacing human eyes to carry out machine Vision such as target identification and measurement, and further carrying out graphic processing, so that the Computer is processed into an image which is more suitable for human eyes to observe or transmit to an instrument to detect. As a scientific discipline, computer vision research-related theory and technology has attempted to build artificial intelligence systems that can acquire information from images or multidimensional data. Computer vision techniques typically include image processing, image recognition, image semantic understanding, image retrieval, OCR, video processing, video semantic understanding, video content/behavior recognition, three-dimensional object reconstruction, 3D techniques, virtual reality, augmented reality, synchronous positioning, and map construction, among others, as well as common biometric recognition techniques such as face recognition, fingerprint recognition, and others. The application relates to the processing of live video streams in the live event process, in particular to the video processing in the computer vision technology.

Based on the terms and concepts described above, the architecture of the live broadcast processing system provided by the embodiment of the present application will be described below with reference to the accompanying drawings.

Referring to fig. 1, fig. 1 is a block diagram of a live processing system according to an exemplary embodiment of the present application. As shown in fig. 1, the live broadcast processing system includes a first terminal (including a first terminal 100a, a first terminal 100b, and a first terminal 100c … …), a second terminal (including a second terminal 101a, a second terminal 101b, and a second terminal 101 c), and an event server 102, where each terminal may establish a communication connection with the event server 102 in a wired or wireless manner through a network.

Any first terminal is a signal acquisition device, and can be used for acquiring a live video stream of a game played by at least one competitive object in a live environment, wherein the live video stream can comprise audio data, video data and game data. Game data refers to data generated by a player logging into a game, such as the online time of the game, liveness in the game, achievement completed in the game, and so forth. When the event is live broadcast for the electronic athletic event, a client with the athletic pair office function of the electronic athletic event can be installed and operated in the first terminal, the live broadcast environment is a virtual environment supported by the client, such as a virtual environment in a tactical athletic game, the athletic object is a virtual character in the virtual environment, and the virtual character can be a virtual character, such as a cartoon character, a simulated animal/plant/character. The player may control, through the first terminal, a virtual character located in the virtual environment to perform movements, including but not limited to: walking, running, riding, flying, jumping, shooting, attacking, throwing, applying skills, and the like. When the event live broadcast is live broadcast for the sports event, the first terminal can run the client with the audio and video acquisition function, the live broadcast environment is a real environment shot by the client, and the athletic object is a person in the real world. For example, in a swimming race, the live environment may include scene content such as a pool racetrack, a live audience, etc., with the player of the swimming race being the competing player.

The second terminals are terminals used by audience objects, and any second terminal can be used for running a client with a live broadcast function, which can be called as a live broadcast client, wherein the live broadcast client can be an application program special for live broadcast or an application program integrating the live broadcast function with other functions (such as shopping, games and the like). The application is specifically a third party Application (APP) installed and running in the second terminal, or an installation-free application (e.g. applet), or an online application. The application is not limited in this regard. A live interface may be displayed in the second terminal, where the live interface may support display of a live stream of the event, and the second terminal may display in the live interface a target recommended item of interest to the target audience object in response to a target highlight event generated in the live stream of the event. It should be noted that the terminal device (including the first terminal and the second terminal) includes, but is not limited to: smart phones, tablet computers, smart wearable devices, smart voice interaction devices, smart home appliances, personal computers, vehicle terminals, virtual Reality devices such as VR (Augmented Reality ), AR (Virtual Reality), and the like, to which the present application is not limited. The present application is not limited with respect to the number of first terminals.

Event server 102 is a server for providing event service support for live clients, including but not limited to: managing event data of the event live stream transmitted by each first terminal, managing live data of the event live in each second terminal (e.g., live hotness, live watching person number, etc.), determining recommended items of interest to the viewer object based on attribute data of the viewer object, verifying recommended items requesting purchase, etc. The event server may be an independent physical server, a server cluster or a distributed system formed by a plurality of physical servers, or a cloud server providing cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, CDN (content deliver network, content delivery network), basic cloud computing services such as big data and artificial intelligence platform, but is not limited thereto. The present application is not limited with respect to the number of servers.

It is assumed that the second terminal 101a, the second terminal 101b, and the second terminal 101c correspond to the audience object V1, the audience object V2, and the audience object V3, respectively, and each audience object is watching live broadcast of the same event. The interaction between the terminals involved in the live broadcast processing scheme provided by the present application will be exemplarily described below by taking a terminal on any one of the viewer object sides (e.g., the second terminal 101 a) as an example.

1) Each first terminal can collect audio and video data of at least one competition object in the live broadcast environment for competition and send the audio and video data to the competition server in a data stream mode, and the competition server can send the received live broadcast video stream to each second terminal. In one implementation, event data for the event live stream may also be sent to the event server in real-time to facilitate the event server determining whether a highlight event is generated in the event live stream based on the event data.

2) When the audience object enters the event live broadcast, any second terminal (such as the second terminal 101 a) can display the event live broadcast stream in the live broadcast interface, and the pictures displayed by each second terminal at the same time are: live video of live video stream of the competition based on at least one competition object in the live environment. Such as a live view of a football player in a sporting event being played, or a live view of each electric competitor in an electronic competition event controlling a virtual character to perform a team.

3) The second terminal 101a may display a target recommended item of interest to the target audience object in the live interface in response to a target highlight event generated in the event live stream. Here, the target audience object may be an audience object V1 corresponding to the first terminal 100a, and the target highlight event is generated during the competition of the athletic object in the event live stream, where the target highlight event may cause the audience object V1 and the audience object V2 to generate the excitement, and the audience object V3 may not generate the excitement, for example, for the audience object V1, the target highlight event in the sports event is that the player favored by the audience object V1 has thrown the three-way ball at a certain moment.

In one implementation, determining whether the target highlight event is generated in the event live stream may be performed by the event server based on event data of the event live stream, and if it is determined that the target highlight event is generated in the event live stream, the event server may determine a target recommended item of interest to a target audience object of items related to the target highlight event based on attribute data of the target audience object (e.g., the audience object V1), and send an item recommendation instruction to a second terminal (e.g., the second terminal 101 a) of the target audience object, based on which the second terminal 101a may display the recommended item S1 in the live interface. For the recommended items displayed in the live interface of other audience objects, the same logic may be used to determine, and finally, the recommended item S2 interested in the audience object V2 is displayed in the live interface of the audience object V2, and the recommended item is not displayed in the live interface of the audience object V3. It can be seen that the recommended items received by different viewer objects may be different, and that some viewer objects may not receive a push of the recommended items. In this way, recommended items associated with a targeted highlight event may be pushed to a viewer object interested in the item, enabling personalized feature recommendations based on the viewer object's points of interest.

According to the live broadcast processing system provided by the embodiment of the application, the event server can analyze event data of the event live stream uploaded by the first terminal in real time to determine whether a target highlight event is generated, and if the generation of the target highlight event is determined, the second terminal can respond to the generated target highlight event to display target recommended articles interested by the target audience object in the live broadcast interface, so that personalized recommendation is performed for the target audience object. The target recommended articles received by the target audience objects are articles related to the competitive objects and/or live broadcast environments in the event live broadcast stream at the moment when the target highlight events are generated, and the recommended articles are related to live broadcast contents which occur in real time, so that the target audience objects can effectively touch the recommended articles and the event live broadcast contents and resonate with the generated highlight events, and effective conversion of the target recommended articles is ensured.

The live broadcast processing method provided by the embodiment of the application can be applied to various live broadcast scenes of events, such as live broadcast of sports events and live broadcast of electronic sports events, especially under the live broadcast scene of electronic sports events, because live broadcast belongs to video images, picture contents cannot be effectively identified, and a battle image (an image of a plurality of virtual roles playing a match) of live broadcast of the electronic sports events is complex, audience objects entering a live broadcast room for watching live broadcast of events cannot effectively acquire highlight contents in the current live broadcast image, and event flow cannot be effectively converted. Compared with pushing of fixed latest articles only when a viewer enters a live broadcasting room, the method and the device can correlate recommended articles with real-time live broadcasting contents, and can push articles related to a highlight event at the moment of the highlight event in the live broadcasting process of an event, so that the viewer can effectively reach and resonate live broadcasting contents in real time, and personalized recommendation can be carried out for interest points of the viewer, and effective reach and conversion of the recommended articles are realized.

Referring to fig. 2, fig. 2 is a flow chart of a live broadcast processing method according to an exemplary embodiment of the present application. The live broadcast processing method may be performed by a computer device (e.g., the second terminal 101a of fig. 1) in which a client having a live broadcast function is operated, and may include the following.

S201, displaying a live broadcast interface, wherein the live broadcast interface is used for displaying the event live broadcast stream.

The live broadcast interface is an interface displayed when the event live broadcast function is used, and the computer equipment can acquire the event live broadcast stream from the server and display a live broadcast picture of the event live broadcast stream in the live broadcast interface. The event live stream is a live video stream of a game based on at least one athletic object in the live environment. The live broadcast environment refers to a scene in which an event is live. The live broadcast environment comprises one or more of a real environment and a virtual environment, wherein the real environment refers to various competition environments in the real world, such as a natatorium, a football field, a basketball court, a running track and the like in the live broadcast of sports events; the virtual environment may be a pure virtual environment, a semi-simulated semi-virtual environment, or a fully simulated real world environment, and the virtual environment may be a multi-dimensional (e.g., two-dimensional, three-dimensional, etc.) virtual environment, for example, a game environment where a virtual character is located in an electronic competition, that is, a virtual environment, which is not limited in this aspect of the present application. An athletic object refers to an object that participates in a game and may be a person in the real world or a character controlled by a person. For example, in a sporting event, an athletic object refers to a player participating in a sporting event, in an electronic event, an athletic object refers to a virtual character, which may be a virtual character, a virtual animal, or a cartoon character, etc., that is controlled by a player participating in the event.

Optionally, the events include sporting events and electronic athletic events (electric events for short). An electronic competition is an event in which players play by controlling virtual characters in a virtual environment, and a sports event is an event in which players participate in a sports event to play. The live event stream may be a live video stream generated based on an electric competition, or may be a live video stream generated based on a sports event, where displaying live pictures of the live event stream on a live interface includes: the display of live pictures of live streams of events on a live interface in a sports event (such as basketball game) comprises the following steps of: a picture of a player playing on a basketball court, a picture of an commentator commenting on a basketball game, a picture of a pre-game preparation phase, a picture of a middle-field rest phase, and the like.

For example, referring to the schematic diagram of the live interface shown in fig. 3a, in the live interface 301, a live screen of an electronic competition event in which an electronic competition operator controls a virtual character to play in a virtual environment is shown, basic information of two parties of the competition (including virtual characters used by each player in a team a and B team) and current competition conditions including a win or lose condition of a current game, for example, 2VS2 indicates that two parties have completed 4 rounds of game and are currently in a tie.

S202, in response to a target highlight event generated in the event live stream, displaying target recommended items of interest to the target audience object in the live interface.

The target highlight event is a highlight event generated during the game, and whether the target highlight event is generated or not can be watched in real time from a live screen of a live stream of the event displayed on a live interface for a target audience object side, and the target highlight event is an event which may cause a motivation for the target audience object. For example, in an electronic competition event, the target highlight event may be an event in which the player-controlled virtual character completes a specified operation, such as "five-killing" (a virtual character controlled by the player of the first team participating in the competition), successively defeating all the player-controlled virtual characters in the second team participating in the competition, "tower-under-counter-killing" (a virtual character controlled by the player of the first team participating in the competition, defeating the player-controlled virtual character of the second team under the target building of the second team participating in the competition). As another example, in a volleyball game, the targeted highlight event may be a player in a team supported by the spectator object playing a winning ball at the end of the game.

When a target highlight event is generated in the event live stream, the target audience object may generate a relatively exciting mood at the target highlight event, and the computer device may display a target recommended item of interest to the target audience object in the live interface in response to generating the target highlight event during the event live.

In the embodiment of the application, "response" is used to indicate a condition or state on which an operation is performed, and when the condition or state is met, one or more operations performed may be real-time or have a set delay; without being specifically described, there is no limitation in the execution sequence of the plurality of operations performed.

The target audience object is any audience object viewing a live event, and the computer device of the embodiment of the present application may be a terminal device used by the target audience object. Optionally, the target recommended item of interest to the target audience object is determined from the plurality of recommended items by the event server based on attribute data of the target audience object. By integrating the attribute data of the target audience object, the interest points of the target audience object can be well matched, so that personalized recommendation of the articles is effectively performed.

The target recommended item is an item recommended for the target audience object, the target recommended item being an item related to the live environment and/or athletic object in the event live stream at the time the target highlight event was generated. Specifically, at any time of live event, there may be a specific game object trigger highlight event in each game object, so that the highlight event triggered by the game object may be used as a target highlight event generated in live event stream. The items recommended for the target audience object are items related to the athletic object that triggered the target highlight event, or items related to the live environment in which the target highlight event occurred, or items related to both the live environment and the athletic object. Since the target highlight event may be an event that causes the target audience object to generate a motivation, the target audience object may be considered to be interested in the athletic object that triggered the generation of the target highlight event or in the live environment under the target highlight event, and thus, the item of interest to the target audience object among the items related to the athletic object and/or the items in the live environment may be pushed to the target audience object as the target recommended item.

For example, in an electronic competition, the live environment in the live stream of the competition is a virtual environment, the competition object is a virtual character, and if the target highlight event is triggered by the virtual character a, the target recommended item may be any one of the following: virtual character a, virtual adornment of virtual character a, virtual props used by virtual character a, virtual buildings, and the like. For another example, in a sporting event, the live environment in the event live stream is the real environment, the competitive object is the real contestant, and if the target highlight event is that contestant T breaks through the world record in the swimming race, then the target recommended item may be contestant T or a surrounding item related to the swimming event, such as a joint clothing, doll, commemorative coin, etc.

In one implementation, the target recommended items are displayed in the live interface in the form of item cards. The item card is a presentation form integrating brief item information of a target recommended item and a shortcut function entry for operating the target recommended item. For example, please refer to the effect diagram of the target recommended item shown in fig. 3b displayed on the live interface. The live broadcast picture of the event live broadcast stream displayed in the live broadcast interface is an athletic picture in the electronic competition, the target recommended article is displayed in the live broadcast interface in a suspended manner in the form of an article card 302, and the displayed target recommended article is a virtual decoration of a virtual character a triggering a target highlight event.

According to the live broadcast processing method provided by the embodiment of the application, the recommended articles and live broadcast contents of the event can be automatically associated based on the target highlight events generated in real time in the live broadcast stream of the event, and for any audience object, the live broadcast images seen through the live broadcast interface can be pushed by the target recommended articles interested in and personalized by the audience object, the effective contact between the audience object and the live broadcast contents of the event can be ensured based on the target recommended articles, and the probability of the target recommended articles being converted can be greatly improved because the target recommended articles accord with the personal interest points of the audience object. For different audience objects, the content interested by each audience object may be different, so that the recommended articles for the different audience objects may be different, and the recommended articles interested by the audience objects can be flexibly recommended by applying the scheme, so that personalized recommendation requirements in the live event process are met.

Referring to fig. 4, fig. 4 is a flow chart of a live broadcast processing method according to another exemplary embodiment of the present application. The live broadcast processing method may be performed by a computer device (e.g., the first terminal 100a of fig. 1) in which a client having a live broadcast function is operated, and may include the following.

S401, displaying a live broadcast interface, wherein the live broadcast interface is used for displaying the event live broadcast stream.

S402, in response to a target highlight event generated in the event live stream, displaying a target recommended item of interest to a target audience object in a live interface.

The steps described above can be referred to as steps S201 and S202 in the corresponding embodiment of fig. 2, which is not limited herein.

In one embodiment, the implementation of displaying the target recommended items of interest to the target audience object in the live interface may be: and displaying the target recommended articles of interest to the target audience object in the live interface in the form of article cards.

The target recommended articles of interest to the target audience object are displayed in the form of article cards, and the article cards can integrate article information of the target recommended articles and operation function items of the target recommended articles, wherein the article information can be all information or brief information of the target recommended articles, and the operation function items are for example function items such as collection, purchase and display stopping. Illustratively, in the live interface as shown in fig. 3b, the target recommended item is displayed in the live interface in the form of an item card, which is the dress of the virtual character corresponding to the MVP (Most Valuable Payer, the most valuable player or player contributing the game most) in the game, the item card including the image, name, and label of the dress of the virtual character. In addition, there may be a variety of designs for the item card, one of which is an item card of the present exemplary content, and the present application is not limited in this regard.

Further, the display location of the item card in the live interface includes, but is not limited to, any of the following: the device is fixedly displayed at any position in the live broadcast interface; the suspension display is displayed in a live broadcast interface; the display area is used for displaying pictures of the live stream of the event; the data area is displayed in a data area of the live broadcast interface, and the data area refers to an area which is mutually independent from the playing area in the live broadcast interface; the session area is an area independent of the playing area in the live interface, and is used for displaying one or more session messages.

Any position in the live broadcast interface means any position not exceeding the display area of the live broadcast interface, for example, the live broadcast interface is displayed on a live broadcast picture of the live broadcast interface, and when the object card is fixedly displayed at any position in the live broadcast interface, the object card can be prevented from being touched and moved by mistake. The article cards can be displayed in a floating mode in the live broadcast interface, particularly, the article cards can be displayed at any position in the live broadcast interface, the article cards displayed in a floating mode can be moved under corresponding operation (such as dragging), so that the positions of the article cards in the live broadcast interface can be flexibly changed based on the operation initiated by the target audience object, for example, when the initial display position shields live broadcast pictures of live broadcast streams of events, the suspended article cards can support to move to other positions. For example, please refer to the schematic effect diagram of displaying the item card in the live interface shown in fig. 5a, as shown in (1) in fig. 5a, the item card 5011 is fixedly displayed in one position in the live interface without affecting the live view. As shown in fig. 5a (2), an effect diagram of the article card floating displayed in the live broadcast interface is shown, wherein an athletic screen of an electronic game, a conversation input field and live broadcast basic information (including a game type, a watching heat, etc.) are displayed in the live broadcast interface, and the article card 5012 is also displayed at the uppermost layer of the displayed athletic screen.

In one mode, the live broadcast interface includes a playing area and a data area, the playing area is used for displaying the picture of the live broadcast stream of the event, and the data area is mutually independent from the playing area. To more prominently alert the target audience to the presence of the associated recommended content, an item card may be displayed in the play area. To ensure that the view of the live event stream is not obscured, item cards may also be displayed in the data area. For example, please refer to the schematic effect diagram of displaying the item card in the data area shown in fig. 5 b. The live interface includes a play area 5021 and a data area 5022, wherein a competition picture of an electronic competition is displayed in the play area 5021, competition information of a multi-field competition live broadcast is displayed in the data area 5022, as shown in (1) in fig. 5b, and is an effect that an item card 5023 is displayed in the play area 5021, as shown in (2) in fig. 5b, and the data area 5022 displays the item card 5023 of a target recommended item.

In another manner, the live interface includes a play area and a session area for displaying one or more session messages, which may be comment content sent in real-time by individual viewer objects and/or host objects during live events. The item card may be displayed in the session area, for example, please refer to the effect diagram of displaying the item card in the session area shown in fig. 5 c. The live interface includes a play area 5301 and a session area 5302, in which comment contents transmitted by a plurality of audience objects are displayed in the session area 5302, and the item card 5303 is displayed above the message input column 5304. In one approach, the session area may be hidden and may be evoked through a session input field in the live interface. For example, when the session input field shown in (2) of fig. 5a is clicked, the session area shown in fig. 5c may be displayed.

In addition, the item card may be displayed at any location other than the session area, such as may be within the play area, or not limited to a location within the play area. Illustratively, as shown in fig. 5d, a schematic diagram of displaying item cards in a live interface, as shown in fig. 5d (1), item cards 5501 are displayed within a play area 5502, as shown in fig. 5d (2), with the display of item cards 5503 covering the play area and other areas.

It will be appreciated that in addition to the play area, one or both of the data area and the session area may be included in the live interface, and when both the data area and the session area are included, the respective areas are independent of each other due to the different contents displayed. The item card may be fixedly displayed in the corresponding area or be displayed in a floating manner at any position in the corresponding area, whether in the data area or the session area.

In one implementation, a computer device may output, in a live interface, hint information regarding a target highlight event in response to a target highlight event generated in a live stream of an event.

The presentation form of the prompt information comprises one or more of the following combinations: text, images, and animations, to which the present application is not limited. The sequence of outputting the prompt information and displaying the target recommended article comprises any one of the following steps: the output time of the prompt information is synchronous with the display time of the target recommended article, or the output time of the prompt information is earlier than the display time of the target recommended article, or the target recommended article is displayed after the prompt information is triggered. Specifically, the prompt information about the target highlight event and the target recommended item may be synchronously displayed into the live interface; the prompt information can also be output in the live broadcast interface before the target recommended article, in one mode, the computer device can output the prompt information in the live broadcast interface before displaying the target recommended article, for example, automatically displaying the target recommended article within a preset time period (such as 2 seconds) after the prompt information is output; in another mode, the prompt information can support corresponding interactive operation, the computer device can display the target recommended article after the prompt information in the live interface is triggered, for example, the target recommended article is displayed after the prompt information is clicked, the trigger of the prompt information is the active behavior of the target audience object on the prompt information, the target audience object is interested in the target wonderful event, and the target recommended article is pushed for the target audience object at the moment, so that the clicking rate of the target recommended article can be improved. It will be appreciated that for each highlight event generated in the event live stream, a corresponding alert may be output, and that for whether to push a recommended item associated with the highlight event, a decision may be made based on the interests of the audience object.

For example, referring to the schematic diagram of the prompt information about the target highlight event shown in fig. 5e, the prompt information 5061 about the target highlight event and the target recommended article 5062 are displayed in the live interface, and the prompt information is specifically a prompt icon displayed in real time when the highlight operation "step-by-step poplar" is generated in the live broadcast of the electric competition event, and the prompt icon may be synchronously displayed in each game client.

Thus, based on the ongoing event, the computer device used by the target audience object can receive the pushing of the target recommended article of interest in real time and output prompt information in the live interface, wherein the target recommended article is the recommended article associated with the target highlight event, so that the audience object can be ensured to individually push the target recommended article associated with the target highlight event while receiving the prompt about the target highlight event.

Various operations may also be performed on the target recommended items displayed in the live interface, such as hiding, collecting, purchasing, sharing, etc., and may all be accomplished by manipulating the item cards. Therefore, the operation function of the target recommended article in the event live broadcast process can be enriched, and the operation convenience of the target audience object on the target recommended article is improved, so that the target recommended article is touched and converted from different aspects.

In one embodiment, the target recommended item is hidden in the live interface when the display duration of the target recommended item reaches a preset display duration, or when a hiding operation for the target recommended item is received.

The display duration of the target recommended item refers to the time length of the target recommended item displayed in the live interface. The display duration and the measurement unit of the preset display duration are the same, for example, both are measured in seconds. The preset display duration is a time duration threshold for restricting the display duration of the target recommended article, and the preset display duration is, for example, 5 seconds, 10 seconds, or 15 seconds, which is not limited herein. The display time length of the target recommended article reaching the preset display time length means that the display time length of the target recommended article is equal to the preset display time length, so as to avoid long-time display of the target recommended article in the live broadcast interface, influence the watching experience of audience objects on live broadcast contents of an event, and the target recommended article in the live broadcast interface can be hidden when the display time length of the target recommended article reaches the preset display time length. For example, assuming that the preset display duration is 5 seconds, the target recommended item is displayed in the live interface at the time point of 12:00:00, the target recommended item in the live interface may be hidden at the time point of 12:00:05. In this way, whether the target recommended article can be hidden or not can be judged by presetting the display time length, and the target recommended article is automatically hidden in the live interface when the hiding condition is reached.

In addition to automatically hiding target recommended items, target recommended items displayed in the live interface also support manual hiding by target audience objects. Namely: the computer device may conceal the target recommended item in the live interface upon receiving a conceal operation for the target recommended item. The hiding operation may include at least one of: sliding operation along a first preset direction, clicking operation and gesture operation of a first preset shape. For example, but not limited herein, sliding the hidden target recommended item to the left, or clicking the target recommended item to achieve hiding, or drawing the letter W in the live interface to hide the target recommended item, etc. It may be understood that the hiding of the target recommended article in the live interface may be that the target recommended article or a hiding prompt related to the target recommended article is not displayed in the live interface at all, or that a related hiding prompt may be displayed in the live interface after the target recommended article is hidden, where the hiding prompt may be a text prompt, an icon prompt, or the like, for example, the target recommended article is hidden as a thumbnail icon displayed in the live interface, and the hidden target recommended article may be intuitively prompted to exist in the target audience object by the hiding prompt. Illustratively, the effect of the target recommended item being hidden is shown schematically in FIG. 6 a. When the target recommended item is hidden, a hidden text prompt 601 exists on the right side of the live interface, indicating that at least one hidden item exists. By hiding the target recommended articles, the target recommended articles can be prevented from being displayed in the live broadcast interface for a long time, and the live broadcast watching experience of the event is improved.

In order to facilitate the audience object to view the target recommended article anytime and anywhere, the hidden target recommended article is supported to be redisplayed in the live interface under the preset operation. The hidden target recommended article may be an automatically hidden or manually hidden target recommended article in the above-mentioned hiding manner, and optionally, the preset operation includes at least one of the following: sliding operation along a second preset direction, clicking operation and gesture operation for drawing a second preset shape. The second preset direction is the same as or opposite to the first preset direction, for example, the hiding operation is a left sliding operation, then the preset operation can be a right sliding operation, the hiding or redisplaying of the target recommended article can be conveniently distinguished through the sliding operation in the opposite direction, in addition, the sliding operation in the same direction can also be a right sliding operation, for example, the hiding of the target recommended article can be realized through the right sliding operation again, in the same way, the first preset shape and the second preset shape are the same or different, for example, the drawing letter S in the living broadcast interface represents redisplaying of the hiding of the target recommended article, and the drawing letter W in the living broadcast interface represents hiding of the target recommended article. The preset operation may be the same as the type of the hidden operation, such as a click operation, but may be performed in a different area in the live interface. For example, the target recommended article can be hidden by executing the clicking operation in the display area of the target recommended article, a prompt icon can be displayed in the live broadcast interface after the target recommended article is hidden, and the hidden target recommended article can be redisplayed in the live broadcast interface after the clicking operation is executed on the prompt icon.

In one possible embodiment, after displaying the target recommended item of interest to the target audience object in the live interface, the following may also be implemented: and when receiving the collection operation of the target audience object on the target recommended article, adding the target recommended article into a collection list of the target audience object.

The collection operation of the target audience object on the target recommended article may be a predefined gesture operation, such as long press, double click, multi-point click, etc., and the collection operation may also be an operation of triggering a collection control arranged around the target recommended article, for example, the target recommended article is displayed in an article card, and then the collection control may be arranged in the article card, and when the collection control is clicked, the collection of the target recommended article may be achieved. Illustratively, the effect of setting a collection control in an item card is illustrated schematically in FIG. 6 b. The display item card 602 in the live interface includes a collection control that is clicked to collect the target recommended item.

When the computer device receives the collection operation, the operated target recommended items can be added into a collection list of target audience objects, and one or more recommended items collected in a live interface for displaying the live stream of the current event can be uniformly checked through the collection list, wherein the recommended items are all target recommended items at the moment when the corresponding target highlight event is generated. Optionally, the collection list can also be recorded and managed in a centralized way on the recommended articles collected in live broadcast of each event, so that the target audience object can conveniently view or operate the target recommended articles.

In one approach, the collected target recommended items support triggering, browsing, sharing, purchasing, and previewing. When the target recommended item is added to the favorites list, the target recommended item is indicated to be the target recommended item that the target audience object is currently interested in but is not operating in time, and the target recommended item can support triggering, browsing, sharing, purchasing and previewing in the favorites list. The computer equipment can respond to corresponding operation initiated by the target audience object on the target recommended article in the collection list, trigger the target recommended article in the collection list and play back a target highlight event corresponding to the target recommended article; or browsing the target recommended articles in the collection list, and further checking detailed article information of the target recommended articles; or sharing the target recommended articles in the collection list to other social objects or any application program; or directly purchasing the target recommended article in the collection list; or previewing the target recommended article in the collection list, and checking the corresponding previewing effect of the target recommended article, for example, when the target recommended article is a virtual prop of a virtual character, the animation effect of the virtual prop can be previewed. Therefore, the contents supported by the collected target recommended articles can enable the collected target recommended articles to be subjected to diversified operation selection, enrich the collection meaning of the target recommended articles and improve the conversion rate of the target recommended articles.

The target recommended article can also support triggering, browsing, sharing, purchasing and previewing before being collected, so that the same operation function items can be realized before and after the target recommended article is collected, the probability of converting the target recommended article can be improved from different aspects to a certain extent because the collection is not limited.

In one possible embodiment, if the target highlight event is associated with N target recommended items of interest to the target viewer object, N is an integer greater than 1, indicating that at least one item may be recommended for the target viewer object at the time of the target highlight event generation and displayed in the live interface. The display mode of the N target recommended items may include any one of the following (1) to (6).

(1) And at different moments in a preset time period after the target highlight event is generated, N target recommended articles are alternately displayed in the live interface until all N target recommended articles are displayed or the expiration time of the preset time period is reached.

The preset time period is a time interval formed by a starting time and a cut-off time, in one mode, the time of generating the target highlight event can be used as the starting time, the cut-off time can be determined based on the starting time and the preset time, for example, the preset time is within 1 minute, the time of generating the target highlight event is 12:00, and then the cut-off time is 12:01, and the time of 12:00-12:01 is the preset time period. At different times within the preset time period, the N target recommended items may be displayed in the live interface in turn, for example, each target recommended item is displayed every 2 seconds and the display duration is controlled to be 3 seconds, then the first target recommended item is displayed at a time of 12:00:03, the second target recommended item is displayed at a time of 12:00:05, the third target recommended item is displayed at a time of 12:00:10, … …, and so on. The alternate display may be to display a preset number of target recommended articles in the live broadcast interface at the same time, where the preset number may be an integer far smaller than N, i.e. each preset number of target recommended articles may be a group and simultaneously displayed in the live broadcast interface. For the end timing of the alternate display, the following two approaches may be included: in one manner, when N target recommended items are all displayed once in turn in the live interface within the preset period of time, the display of the N target recommended items may be stopped. In another manner, the N target recommended items may be continuously displayed in a wheel flow before the expiration time of the preset time period is reached, such that the N target recommended items may be displayed once in turn, or a portion of the target recommended items may be displayed once in turn, or a portion or all of the target recommended items may be displayed at least twice in turn when the expiration time of the preset time period is reached. Through controlling N target recommended articles to be displayed in the inner stream of the preset time period, not only can the target audience objects be prevented from being disturbed excessively to watch live events, but also the target recommended articles can be focused by the target audience objects, and the target audience objects can have enough time to perform corresponding operation on the target recommended articles.

For the order of the alternate display of the N target recommended articles, the alternate display may be performed in a random order, or the alternate display may be performed in accordance with the interest degree of the target audience object in the target recommended articles, for example, the target recommended articles with higher interest degree may be preferentially displayed in the live interface, so that the target recommended articles may be preferentially focused after the target highlight event is generated in the event live stream, and the operation conversion rate of the target recommended articles is improved.

For example, please refer to the schematic effect diagram of the alternate display of the target recommended items shown in fig. 7 a. A target highlight event occurs in the live interface, at a first time t1, a virtual character a triggering the target highlight event and virtual adornments related to the virtual character a are simultaneously displayed in the live interface respectively with an article card 7011 and an article card 7012, and at a second time t2, a virtual prop 1 and a virtual prop 2 are simultaneously displayed in the live interface respectively with an article card 7013 and an article card 7014. Where t2 is a point in time greater than t 1. Referring to another schematic view of the effect of alternately displaying the target recommended articles shown in fig. 7b, in the display area 7201 of each target recommended article, the article cards corresponding to each target recommended article move upward at a constant speed, and when one article card is gradually hidden in the live interface, the other article card is gradually displayed in the live interface, so that alternate display is realized.

(2) At the moment of generating the target highlight event, one target recommended article is selected from N target recommended articles to be displayed in the live interface, or N target recommended articles are simultaneously displayed in the live interface.

The time of generating the target highlight event can be called highlight time or highlight time, and the object of interest of the target audience object can be recommended, so that the live broadcast picture seen by the target audience object is associated with the event which happens in real time, and more ideal experience and conversion targets are achieved. In one manner, one target recommended item may be selected from the N target recommended items and the selected target recommended item may be displayed in the live interface, in another manner, the N target recommended items related to the target highlight event may be simultaneously displayed in the live interface, specifically, the N target recommended items may be simultaneously displayed in the live interface in a list form, or the N target recommended items may be simultaneously displayed in a fixed area in the live interface, and the target viewer object may slidably view the corresponding target recommended item, without limitation.

(3) If the match contains multiple rounds, N target recommended items are displayed in the live interface in a waiting period between a target round to which the target highlight event belongs and a next round of the target round.

Typically a game may include multiple rounds, after which the winnings may be determined. For example, what is commonly referred to as five-way winning, means that three of the winning plays in a five-way game achieve a final win. For live events, not only live content of the event but also other live content about the event, for example, illustrative live of a review of the event after one game is over, live of a mid-field rest picture between two games, and so forth. A game may or may not generate one or more highlight events, and the game to which the generated target highlight event belongs is referred to as a target game. In the waiting period between the target office to which the target highlight event belongs and the next office of the target office, a game screen which is not in progress and is displayed in the live interface may be a middle-place rest screen of two games or a playback live broadcast of the generated highlight event. To better recommend items of interest to the viewer object, all target recommended items of interest to the target viewer object may be displayed in the live interface during a waiting period between the target office to which the target highlight event belongs and the next office of the target office. Specifically, the N target recommended articles are displayed in the waiting period in a streaming manner, or the N target recommended articles are displayed simultaneously in the waiting period. For example, as shown in the schematic effect diagram of displaying the target recommended articles in fig. 7c, after the end of a game and before the start of the next game, the live interface displays a prompt text of "middle rest, back later", and the article cards of the respective target recommended articles are displayed in the fixed area of the live interface.

In this way, the target recommended articles to be recommended when each target highlight event of a game is generated are displayed in a centralized manner in a live broadcast stage other than the game, so that not only can good clean game live broadcast content be created during the game, but also target recommended articles interested by target audience objects can be extrapolated during the game, so that the target audience objects can perform corresponding operations on the target recommended articles, and the target recommended articles can be effectively converted.

(4) And displaying N target recommended articles in the live interface in the period of interest of the target audience object.

The period of interest of the target audience object may be determined based on operational data of the target audience object in the live interface. The operation data in the live interface may be data generated by an interactive operation in the live interface when the highlight event is generated, such as praise, comment, etc., for example, if the praise number or the comment number of the target audience object reaches a preset number threshold in a certain period after the highlight event is generated, the certain period is a period in which the target audience object is interested. The period of interest of the target audience object may also be determined based on historical operational data of the target audience object, e.g., target recommended items that were never purchased in other event live or in current event live or never triggered to be displayed in the live interface, and then the period of interest of the target audience object may be determined to be a period after the end of a game, e.g., a mid-field rest period between two games. All of the target recommended items may be displayed simultaneously or alternatively during the period of interest to the target audience object. By displaying all the target recommended articles in the time period of interest of the target audience object, the probability of triggering each target recommended article can be improved, and the conversion rate of the target recommended articles can be further effectively improved.

(5) And N target recommended articles are distributed and displayed in the live broadcast interface.

The N target recommended item distribution displays may refer to all target recommended items being distributed to various positions of the live interface for display, or to being distributed in one fixed area for display at various positions. Illustratively, as shown in fig. 7d, 4 target recommended items are displayed distributed in the live interface in the form of item cards. The target audience object can be remarkably prompted to pay attention to the target recommended articles interested in pushing the target recommended articles through the distribution display, and the probability of triggering the target recommended articles is improved.

(6) N target recommended items are displayed in the same position area in the live broadcast interface, and the N target recommended items in the position area support switching.

The location area refers to an area for displaying target recommended articles in the live broadcast interface, N target recommended articles can be displayed in a superposition manner in the same location area of the live broadcast interface, when the N target recommended articles in the location area are switched, the target recommended articles superposed on the next layer can be displayed on the uppermost layer, and the switched target recommended articles are displayed on the bottommost layer. Therefore, N target recommended articles can be displayed in the live interface by switching only by occupying a small amount of display areas in the live interface, so that the viewing experience is ensured and the operation comfort is improved.

For example, referring to the schematic effect of displaying the target recommended article in the live interface shown in fig. 7e, as shown in (1) in fig. 7e, the target recommended article is displayed in an overlapping manner in the location area of the live interface, when the target audience object initiates the switching operation, the currently displayed target recommended article "virtual character a nightly dream" 7051 may be hidden to the bottom layer, and the next target recommended article "virtual character a" may be displayed in the live interface, and the specific switching effect is shown in (2) in fig. 7e, where the article card 7052 of "virtual character a" is displayed in the same location area.

In one possible implementation manner, when at least two target recommended articles are displayed in the live broadcast interface, all target recommended articles support one-key hiding, for example, all target recommended articles can be hidden at the same time by clicking a blank area of the live broadcast interface, so that repeated operations when the target recommended articles are too many can be avoided, complexity of hiding operations is simplified, and efficient hiding can be realized when target audience objects need to be hidden for all target recommended articles.

It should be noted that, in any of the above display modes (1) - (6), any one of the N target recommended articles is supported to be hidden, collected, triggered, shared, and the like. Therefore, abundant functions can be provided for the target recommended articles in the live interface, so that the recommended articles can be more conveniently operated by the target audience objects, and effective touch and conversion of the target recommended articles are ensured.

In one embodiment, the live interface includes a play area and a data area, the play area is used for displaying a picture of the event live stream; the data area refers to an area which is mutually independent from the playing area in the live broadcast interface.

The data area and the playing area are two mutually independent areas in the live broadcast interface, so that the contents respectively displayed in the data area and the playing area are non-overlapped, and the clear division of different areas can enable the functions to be independent and the contents to be regular, and the live broadcast watching experience and the operation convenience of the event are improved. The live broadcast pictures of the live stream of the event displayed in the playing area comprise live broadcast pictures of live video streams of the event played by at least one competitive object in a live broadcast environment. At least two function entries can be provided in the data area, and corresponding contents can be conveniently checked in the data area based on different function entries.

In one implementation, the data area includes a recommended function entry. The recommended function entry may be a recommended tab/control/option provided in the data area or a first preset gesture operation in the data area. Based on this, the following may also be included: in response to the recommendation function entry being triggered, a recommendation list is displayed in the data area.

The recommended function entry is triggered, for example, by a recommended tab, recommended control, or recommended option in the data area being clicked, or by a first preset gesture operation (e.g., multi-finger drag) being completed in the data area. When the recommendation function entry is triggered, the computer device may display a recommendation list in the data area, the recommendation list containing one or more highlight events that have been generated by the live event stream and one or more recommended items associated with each highlight event; alternatively, the recommendation list contains one or more recommended items of interest to the displayed target audience object.

Specifically, each highlight event generated before the current moment in the event live stream included in the recommendation list may be recorded in the form of a video clip, and all recommended items associated with each highlight event may be recorded in the form of item cards. Since the individual recommended items associated with a highlight event are not necessarily recommended items of interest to the target audience object, the recommended items in the recommendation list may include recommended items not pushed to the target audience object, and thus more recommended item selections may be provided when the target audience object actively triggers the recommendation list rather than being limited to only recommended items of interest at the time the highlight event occurred to the audience object. Alternatively, one or more recommended items of interest to the target viewer object displayed in the live interface may also be included in the recommendation list in the form of item cards. In this way, recommended items that have been pushed to the target audience object, or all recommended items associated with each highlight event, can be displayed not only in the live interface, but also viewed at any time in the data area when the recommendation function entry is triggered. In addition, one or more recommended items in the recommended list can be triggered, browsed, shared, collected, purchased and the like, and the recommended items which are not operated at the moment of the occurrence of the wonderful event, possibly shared, purchased and the like can be ensured to some extent.

Illustratively, an effect diagram of displaying a recommendation list in a data area is shown in fig. 8 a. As shown in fig. 8a (1), after the "real-time data" tab in the data area 801 is selected, 3 highlight events that have been generated in the live event of the electric contest and recommended items associated with each highlight event are displayed in the data area, and the highlight events correspond to video clips in the live event support to be played back. As another recommended list of (2) in fig. 8a, the data area 802 includes virtual character a pushed to the target audience object at the time of 2 highlight events, props of virtual character a, and virtual adornments of virtual character B.

During live events, the audience object may be interested in a certain athletic object, and in order to facilitate direct contact with the athletic object in live events, the recommended list may directly show the articles related to the athletic object. For example, in live electric competition, the competition object is a virtual character, and the items related to the virtual character in the recommendation list include: each virtual character, the virtual prop used by each virtual character and virtual decoration, and each article support is shared, purchased and the like, so that audience objects can be directly realized from a recommendation list when purchasing or sharing demands exist, and the method is very convenient.

In another implementation, the data area includes a favorites function entry that can also be a favorites tab/control/option provided in the data area, or a second preset gesture operation in the data area. Based on this, the following may also be included: in response to the collection function entry being triggered, a collection list of target audience objects is displayed in the data area, the collection list containing recommended items that have been collected by the target audience objects.

Recommended items that have been collected by the target audience object include, but are not limited to: the method comprises the steps of collecting target recommended articles in a live broadcast interface during live broadcast of a current event, collecting recommended articles in a recommended list, collecting target recommended articles in a live broadcast interface during live broadcast of other events, and the like. Other event live broadcast and current event live broadcast are live broadcast watched under the account number of the target audience object.

When the collection tab/control/option provided in the data area is triggered or a second preset gesture operation (e.g., multi-finger swipe) is completed in the data area, then a collection list of the target viewer object may be displayed in the data area, the collected recommended items may be presented in the form of item cards, all recommended items included in the collection list that have been collected by the target viewer object may also be triggered, browsed, purchased, shared, previewed, and so forth. The recommended articles possibly interested by the target audience object can be uniformly and intensively managed through the collection list. Further, for the collected recommended articles, corresponding auxiliary information such as collection time and event live broadcast to which the recommended articles belong can be recorded in the recommendation list, and the collected recommended articles can be classified and managed more finely based on the recorded auxiliary information target audience objects. For example, referring to fig. 8b, an effect diagram of displaying a collection list in a data area is shown, the data area 8201 includes 2 item cards of recommended items, a collection time, an event live title to which the recommended items belong, and a highlight event are recorded, and a video clip corresponding to the highlight event supports playback.

It should be noted that, the collection function entry and the recommended function entry may be included in the data area at the same time, or only one of the function entries may be included. The application is not limited in this regard.

In one embodiment, the number of highlight events generated in the event live stream is M, M being an integer; a highlight event is associated with one or more recommended items. 1 highlight event may or may not be generated in the event live stream, and at least two highlight events may or may not be generated. For any one of the highlight events in the event live stream triggered by the corresponding athletic object, each of the one or more recommended items associated with one of the highlight events is: recommended items related to the athletic object and/or live environment at the time the highlight event is generated. Any one of the highlight events generated in the event live stream may be used as a target highlight event, and there may be a target recommended item of interest to the target audience object in one or more recommended items associated with the target highlight event. The audience objects of the event live stream include a first audience object and a second audience object, wherein the recommended item of interest of the first audience object is the same as the recommended item of interest of the second audience object, or the recommended item of interest of the first audience object is different from the recommended item of interest of the second audience object.

An event live broadcast typically has at least two audience objects for viewing, the audience objects of the event live stream including a first audience object and a second audience object, the first audience object and the second audience object being different audience objects, either of which may be targeted audience objects, and recommended items for personalized pushing of content in accordance with embodiments of the application are set forth. Since the content of interest to different viewer objects may be different, the recommended items of interest to the first viewer object and the recommended items of interest to the second viewer object may be the same or different, the most intuitive presentation is: the target recommended items displayed in the live interface of different viewer objects are the same or different for the same highlight event. For example, the live event stream is a live video stream of an electronic competition, and a highlight event generated in the live event stream at a certain moment realizes "perfect group control" for the player control virtual character H1, and the perfect group control refers to five heroes (a virtual character) of a enemy using skills in a group battle and causing a click. The recommended items associated with the highlight event may include virtual character H1, virtual prop used by virtual character H1, virtual dress used by virtual character H1, the recommended item of interest to first viewer object V1 being the virtual prop used by virtual character H1 for first viewer object V1 and the recommended item of interest to second viewer object V2 being the virtual dress used by virtual character H1 for second viewer object V2, so that the live interface of the first viewer object may receive a push of the target recommended item being the virtual prop used by virtual character H1 and the live interface of the second viewer object may receive a push of the target recommended item being the virtual dress used by virtual character H1.

In one implementation, recommended items of interest to each viewer object of the event live stream are determined based on attribute data of the respective viewer object. Specifically, recommended items of interest to each viewer object of the racing live stream are determined based on their own attribute data. For example, recommended items of interest to the first viewer object are determined based on attribute data of the first viewer object, and recommended items of interest to the second viewer object are determined based on attribute data of the second viewer object. The attribute data of the viewer object may be used to describe the content of interest of the viewer object. The attribute data includes at least one of: basic attribute data, historical game data, historical operation data, historical browsing data, social data and device data. The basic attribute data may include attribute tags regarding the spectator object, such as "young literature", "center city", and history game data, which refers to data on the spectator object logging in to the game, such as a time period during which the spectator object controls the virtual character to move, the number of times the spectator object uses the virtual character, etc., by which the game tags of the spectator object are known, such as "small Qiao Wangu", "preferred middle player". The historical operation data refers to data that the audience object purchases, collects or triggers behavior operations such as recommended articles in the live broadcast of the historical event, and the historical browsing data refers to recommended articles browsed by the audience object in the live broadcast of the historical event, for example, in the electronic competition event, "preference high-level skin (skin refers to a virtual dress of a virtual character)" of the audience object, preference new article "and the like can be known based on the historical operation data and the historical browsing data. Social data refers to data generated by the socially conducted audience objects, such as how frequently the audience objects are posting dynamically, conversation messages sent in live broadcast, and so forth. The device data may include the model number and operating system of the computer device used by the spectator object, from which the basic information of the computer device for displaying the live stream of the event may be known. Since some recommended items may be matched in operation with the operating system of the computer device, for example, operating system A supports online payment at the time of purchase, and operating system B does not support online payment, recommended items that are convenient to operate may be matched based on the device data.

The event server may perform a comprehensive algorithm based on the above attribute data to determine recommended items of interest to the audience object from one or more recommended items associated with the highlight event, thereby pushing the recommended items to the audience object of interest to the recommended items. Specifically, for any recommended item associated with a wonderful event, the recommended item may be scored according to various attribute data of the audience object, the scores under the various attribute data may be obtained, and then the scores may be weighted and summed to obtain a recommended score for the recommended item, each recommended item associated with the wonderful event may correspond to a recommended score, and the recommended item having a recommended score greater than a score threshold may be pushed to a corresponding audience object as the recommended item of interest to the audience object.

Therefore, for different audience objects, the recommended articles of interest can be the same or different, calculation can be performed on each audience object based on the attribute data, personalized recommendation of the corresponding articles is realized, the recommended articles are associated with live broadcast content in real time, so that effective touch and interaction between the audience objects and live broadcast of an event can be ensured, the recommended articles can be effectively converted, and the operation effect of the target recommended articles is improved.

It will be appreciated that in particular embodiments of the present application, where attribute data relating to spectator objects, such as historical game data, historical operating data, social data, device data, etc., is relevant, when the above embodiments of the present application are applied to particular products or technologies, spectator object permissions or consents need to be obtained, and the collection, use and processing of relevant data is required to comply with relevant legal regulations and standards in the relevant countries and regions.

In one embodiment, if a target highlight event is generated in the event live stream, monitoring whether an item recommendation instruction regarding the target highlight event is received; and when receiving the item recommendation instruction, displaying the target recommended items of interest of the target audience object in the live interface.

The object recommendation instruction is sent when the object audience object is confirmed to be interested in the object recommendation object associated with the object highlight event based on the attribute data of the object audience object. The attribute data of the target audience object may be referred to above, and will not be described herein. Whether or not the target highlight event is generated in the event live stream can be determined by the event server based on the acquired event data, and when the generation of the target highlight event is determined, whether or not the target audience object is interested in the target recommended item associated with the target highlight event is determined based on the attribute data of the target audience object, and an item recommendation instruction is generated and sent to a computer device (such as a terminal device) used by the target audience object when the interest is confirmed. The computer device used by the target audience object may monitor in real-time whether an item recommendation instruction is received regarding the target highlight event, and upon receipt of the item recommendation instruction, indicate that there is a target recommended item of interest to the target audience object among one or more recommended items associated with the target highlight event, and may display the target recommended item in a live interface. If the target highlight event is generated in the event live stream and the computer equipment does not receive the item recommendation instruction, the target recommended item which is interested in the target audience object is not included in one or more recommended items associated with the target highlight event, and the recommended item is not displayed at the moment of generating the target highlight event. Therefore, the customized article recommendation can be performed on different audience objects by receiving the article recommendation instruction, invalid pushing of recommended articles about the wonderful event is avoided, and resources required by pushing are saved.

In one embodiment, the target recommended item is displayed in the live interface in the form of an item card, and the hiding of the target recommended item is specifically hiding the item card, and the collection of the target recommended item may be collecting the item card. The item card contains a purchase portal for the target recommended item, which may be a control or option, such as the "purchase" control in the item card of the example described above. The target recommended item supports the purchase of the target recommended item triggered by the purchase entry during the live event.

S403, responding to the triggering operation of the purchase entrance, and displaying a purchase interface.

The purchase interface may be displayed when the item card displayed in the live interface includes a purchase portal triggered. The purchase interface comprises object information of the target recommended object and supported purchase modes. The item information of the target recommended item includes, but is not limited to: the purchase mode supported by the target recommended article may also be referred to as a payment mode, such as a coupon (an electronic coupon) payment, a gold coin (an electronic resource) payment, etc., and the corresponding prices of the target recommended article may be the same or different in different purchase modes, such as a price of 10 in purchase mode B1 and 20 in purchase mode B2. The purchase manners supported by different recommended articles may be the same or different, for example, three purchase manners are supported by the recommended article W1, and two purchase manners are supported by the recommended article W2.

For example, referring to a schematic diagram of a purchase interface shown in fig. 9a, when the target recommended article is skin (a virtual decoration) of a virtual character, as shown in (1) in fig. 9a, a skin name of the virtual character, a label of the virtual character, and a price in a corresponding purchase manner are displayed in the purchase interface. The payment means may include coupon payments and other payments. Similarly, as shown in (2) in fig. 9a, the target recommended article is a virtual character, and the purchase interface includes the name, label and price of the virtual character in two purchase modes, and further includes a plurality of purchase modes that can be selected.

Further, the purchase interface further includes quantity setting information for the target recommended item, the quantity setting information being used for indicating the purchase quantity of the target recommended item. As shown in fig. 9b, the interface diagram of another purchase interface is shown in fig. 9b (1), and the target recommended article is a virtual prop, and the virtual prop supports at least one purchase and the supported purchase modes include multiple purchase modes. When the target recommended item is a special virtual prop, the supported purchase is a fixed purchase, as shown in fig. 9b (2). In addition, to better purchase recommended items, a partial area in the purchase interface may support sliding up and down to view supported purchase manners and item information, and another partial area may support fixing, i.e., the content displayed in the area does not change with the operation of the viewer object. Illustratively, as shown in a schematic diagram of yet another purchase interface in fig. 9c, for item information of virtual props displayed in area 9031 and purchased to support multiple purchase modes, the viewer object may slide through all purchase modes and select one of them, and for setting up the number of purchases and button to initiate payment operations, may be fixed in area 9032.

In one possible implementation, the purchase interface includes any of the following: the purchase interface is an interface independent of the live interface; the purchase interface is a fixed window in the live interface; the purchase interface is a floating window in the live interface; the purchase interface is an interface displayed in a play area in the live broadcast interface, and the play area is used for displaying pictures of the live stream of the event; the purchase interface is an area that is displayed in a split screen with the play area in the live interface.

The purchase interface being independent of the live interface means that the purchase interface is a new interface that is different from the live interface. The live interface may be jumped from the live interface to the purchase interface, or the currently displayed live interface may be fully overlaid by the purchase interface. The purchase interface may be an interface supported by a purchase function in the application program for providing the live event function, or an interface supported by other application programs, and when the purchase interface is an interface supported by other application programs, the purchase interface jumps from one application program to another application program to purchase recommended items, which is not limited in the present application. Illustratively, when a purchase entry in an item card in the live interface (e.g., the purchase key of the item card in fig. 5 b) is clicked, a jump may be made to a purchase interface independent of the live interface (e.g., as shown in (1) in fig. 9 a), and the dress name, tag, and price for the virtual character in the corresponding purchase manner may be displayed in the purchase interface.

The purchase interface can also be a fixed window or a floating window in the live interface, the fixed window or the floating window can be displayed at any position in the live interface, and the fixed window can provide a stable operation environment for the target audience object and cannot influence the operation in the purchase interface due to the fact that the window position is changed by the false touch. The floating window can be flexibly moved so as to avoid shielding the picture of the live event stream displayed in the live event interface, and the live event stream can be displayed in the live event interface while purchasing the target recommended object without affecting the live event progress. For example, please refer to a schematic diagram of the relationship between a live interface and a purchase interface shown in fig. 9 d. Purchase interface 904 is hover-displayed in the live interface and supports being dragged for movement and closed by a close button.

The purchase interface is displayed in a play area in the live interface, and since the play area displays a picture of the live stream of the event, it can be understood that the purchase interface is displayed above the picture of the live stream of the event. The purchase interface is controlled to be displayed in the play area. Exemplary, a schematic diagram of the relationship between another live interface and purchase interface is shown in fig. 9 e. The purchase interface 9051 is displayed on the right side in the play area, and the purchase interface is controlled to be displayed in the play area 9052.

If the purchase interface is independent of one display area in the play area in the live broadcast interface, the purchase interface can be displayed with the play area in the live broadcast interface in a split screen mode, and then the purchase of the target recommended article and live event can be simultaneously carried out without mutual influence on the purchase interface, and the goal audience object can be ensured to acquire the live event progress in the process of purchasing the target recommended article. For example, please refer to a schematic diagram of a relationship between a live interface and a purchase interface shown in fig. 9 f. The display area occupied by the purchase interface 9061 in the live interface and the play area 9062 of the live interface are non-overlapping.

In one embodiment, the live environment is a virtual environment and the athletic object is a virtual character; the target recommended item for which purchase is requested is a virtual prop associated with the target virtual character. The target virtual character is a virtual character that triggers the generation of a target highlight event, and the target audience object owns the target virtual character. And a preview control is arranged in the purchase interface, and when the preview control is selected, a preview image of the virtual prop applied to the target virtual character is displayed. The preview image may be displayed in a purchase interface and the preview image supports dynamic display to better pre-browse the dynamic effects that the target virtual character produces when using the virtual prop. For example, referring to the schematic view of the preview image shown in fig. 9g, after clicking the preview control in purchase interface 9071, preview image 9072, which is an effect map of virtual character a after applying the virtual prop "book", may be displayed. It can be seen that the effect of the target virtual character on applying the virtual prop can be further confirmed before purchasing the target recommended article through the preview control, so that better decision making of the target audience object is further facilitated.

S404, performing payment operation on the target recommended article requesting purchase in the purchase interface.

Since the purchase interface includes at least one purchase mode supported by the target recommended item, the target audience object may select any one purchase mode and perform a payment operation on the target recommended item requested to be purchased in the selected purchase mode, where the payment operation may be generated by triggering a payment control in the purchase interface. It should be noted that, when the selected purchase manners are different, the prompt content corresponding to the payment control is also different, and for example, a content schematic diagram of the payment control when the different purchase manners are selected is shown in fig. 10 a. Including coupon (an electronic resource) payments, K coin (an electronic resource) payments, and online payments, respectively, displayed when selected. When the account balance is insufficient, the corresponding control is a resource transfer control.

In one mode, if the number of electronic resources used for purchasing the target recommended article in the selected purchasing mode is smaller than the number of electronic resources required by the target recommended article, a resource transfer prompt message can be output, and the resource transfer prompt message is used for prompting that the electronic resources in the selected purchasing mode are insufficient for purchasing the target recommended article. When the resource transfer prompt message is triggered, a corresponding electronic resource can be transferred to the account of the target audience object. For example, please refer to the schematic diagram of the resource transfer-in prompt message shown in fig. 10b, which prompts the resource transfer-in when the coupon amount is insufficient. The resource transfer-in flow can be directly pulled up through the resource transfer-in prompt information, and the resource transfer-in is quickly touched, so that the method is efficient and convenient.

If the number of the electronic resources for purchasing the target recommended article in the selected purchasing mode is greater than or equal to the number of the electronic resources required by the target recommended article, the electronic resources in the corresponding purchasing mode can be indicated to be replaced by the target recommended article, and at the moment, prompt information of success of purchasing can be output in the live interface so as to prompt success of purchasing the target recommended article. For example, please refer to the schematic diagram of the purchase success prompt output on the live interface shown in fig. 10c, wherein the purchase success prompt is a text prompt. The successfully purchased target recommended item is sent to the account of the target audience object, which may be a first account logged in an application supporting live events or a second account associated with the first account.

Based on the content of the live broadcast processing method described above, the front-end logic flow of live broadcast processing may be as shown in fig. 10 d. The front end plays live video pictures of the live video stream of the event, and continuously monitors whether the back end generates an article recommendation instruction about the wonderful event. If so, pushing the article card to the audience object; if not, the item card is not displayed. When the viewer object clicks the purchase button of the item card, the front end responds with information showing the item, including: an item picture, an item name, an item price, an account balance of the viewer object, and the like. When the audience object confirms that payment is made, the background is requested to judge whether the balance of the current audience object is sufficient. If sufficient, going into a successful payment process; if insufficient, guiding the audience object to enter the resource transfer panel and enter the resource transfer flow.

According to the live broadcast processing method provided by the embodiment of the application, when a target audience object watches live broadcast of an event, the computer equipment can display a live broadcast interface, the live broadcast interface supports to display a live video stream about live broadcast of the event, and a live broadcast picture of the live broadcast video stream comprises real-time picture content of a game based on at least one competition object in a live broadcast environment. During the live event, a highlight event may be generated in the live event stream, the highlight event generated at any one time may be used as a target highlight event, and the computer device may display the target recommended item in the live interface in response to the generated highlight event. Based on the method, various operations can be performed on the target recommended articles, including hiding, collecting, purchasing after collecting, actively or automatically recording in a list and the like, and the provision of the functional items can not only improve the operation convenience when corresponding demands are made on the target recommended articles, but also perform more diversified operations and information understanding on the target recommended articles, and further promote the conversion and touch of the target recommended articles.

Referring to fig. 11a, fig. 11a is a flow chart of a live broadcast processing method according to another exemplary embodiment of the present application. The live processing method may be performed by a server (e.g., an event server in fig. 1), and may include the following.

S1101, acquiring event data of an event live stream.

In the embodiment of the application, the live event stream is a live video stream of a game based on at least one competitive object in a live environment. The live broadcast environment is a real environment or a virtual environment, and the competitive object is a real contestant in the real environment or a virtual character controlled by the contestant in the virtual environment. Event data of the event live stream may be used to reflect the progress of the game. For example, in an electronic competition, the competition data may include one or more of the following: operation data when each contestant controls the virtual character to play a game, such as the number of virtual characters that the virtual character hits against an enemy in the game, the number of virtual characters that the virtual character hits against a neutral creature (a resource that both parties of the game need to contend for), and the like; information about the virtual character selected by each contestant in different plays, such as the character's attributes, names, make-up, etc. In a sporting event, event data may include: the performance of the contestants, such as the length of time in a hectomer race, the ranking in a team race, the ranking in all contestants, etc. Each client that collects live event streams may report event data in real-time to facilitate the event server (a background device for supporting the front-end interface display) determining whether a highlight event is generated based on the acquired event data.

S1102, when the event data contains the parameter data of the target highlight event, determining that the target highlight event is generated in the event live stream.

The parameter data of the target highlight event refers to data which is required to be met when a highlight event is generated in the competition process, and the parameter data can be preset event data and can be set manually. For example, in a sporting event, the parameter data may be world record data maintained in the corresponding sporting event. In the electronic competition, the parameter data can reflect a preset number of virtual characters of which a certain virtual character continuously defeats an enemy within a preset time period. When the parameter data is contained in the event data, the fact that the target highlight event capable of causing the excitation sense occurs in the process of the game is indicated, and therefore the fact that the target highlight event is generated in the event live stream can be determined. Table 1 below shows a related description of generating a highlight event in a live stream of an electronic contest.

Table 1 event highlight event portion selection

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As shown in Table 1, a description of a highlight event in a game is provided, and any highlight event may be used as a target highlight event. The highlight event specifically covers various types such as "blood", "click", "highlight operation", "click-to-kill neutral living thing" and "building", and one or more highlight events can be included under each type of highlight event, and each highlight event has a corresponding name, detailed description and prompt icon. Based on the detailed description of the highlight event, parameter data of the highlight event can be known. For example, in the highlight event of "perfect group control", the parameter data may include: skill data, number of heroes (a virtual character) using the skill control 5, and whether the click was successful. If the parameter data is included in the event data, then a target highlight event in the event live stream that produces "perfect group control" may be determined.

S1103, one or more recommended articles associated with the target highlight event are obtained, the target audience object is determined from the plurality of audience objects according to the attribute data of the plurality of audience objects of the event live stream, and the target recommended article interested in the target audience object is determined from the one or more recommended articles associated with the target highlight event.

A highlight event may be associated with one or more recommended items in which there may or may not be at least one target recommended item of interest to the target audience object. After the event server obtains all the recommended articles associated with the target highlight event, determining any one of the audience objects as a target audience object based on the attribute data of at least two audience objects of the event live stream, scoring the one or more recommended articles based on the attribute data of the target audience object to obtain the recommendation score of each recommended article, and further taking the recommended article with the largest recommendation score or the recommended article with the recommendation score larger than the preset score threshold as the target recommended article interested in the target audience object. In this way, the event server can push each recommended article to the audience objects interested in the event server, personalized recommendation can be realized based on the interest points of the audience objects, and personalized requirements of different audience objects are met.

And S1104, sending an item recommendation instruction to the target audience object so that the target audience client side registered by the target audience object displays the target recommended item in a live broadcast interface of the event live broadcast stream according to the item recommendation instruction.

If the number of the determined target recommended articles is not zero, indicating that the target recommended articles interested by the target audience object exist in all the recommended articles related to the target highlight event, the event server can generate an article recommendation instruction and send the article recommendation instruction to the target audience object, and the target audience client registered by the target audience object can receive the article recommendation instruction and further display the target recommended articles in a live broadcast interface of the event live broadcast stream according to the article recommendation instruction. The target audience client can be a client which is operated in the computer equipment and supports a live broadcast function, and the front-end logic of live broadcast processing can be realized by interaction between the target audience client and a background event service.

It will be appreciated that if the determined number of target recommended items is zero, indicating that there is no target recommended item of interest to the target audience object among all recommended items associated with the target highlight event, S1104 may not be executed.

In one embodiment, the target recommended item is displayed in the live interface as an item card that contains the purchase portal. When the target audience object clicks the purchase entrance, the target audience client can detect that the purchase entrance is triggered, send a purchase request to the event server and enter a purchase flow. The event server can receive a purchase request sent by the target audience client, wherein the purchase request is sent when the target audience client detects that the target audience object triggers a purchase entrance, and then the target recommended article requested to be purchased is verified according to the purchase request to obtain a verification result; and returning the article information of the target recommended article requested to be purchased and the supported purchasing mode to the target audience client based on the verification result, so that the target audience client displays the article information and the supported purchasing mode in a purchasing interface.

Verification of the target recommended item herein includes verification of basic item information (including item picture, item name and corresponding virtual character, etc.), price, purchase mode, etc. for recommendable to the viewer object. The virtual character, the decoration information of the virtual character, the balance of the account under different purchasing modes and the like contained in the account of the target audience object can be checked, and check data of the target audience object can be returned. The condition of no deduction can be avoided through verification, and the accuracy and the safety of information of the target recommended article for requesting to purchase are guaranteed.

In addition, in one possible implementation, the live environment is a virtual environment, and the athletic object is a virtual character; the target recommended item is an item that is related to an athletic object in the event live stream at the time the target highlight event was generated. Based on this, verifying the target recommended item requested to be purchased according to the purchase request may further include: acquiring articles associated with each virtual role in at least one virtual role; determining whether the items associated with each virtual character contain target recommended items for the requested purchase; and if so, determining that the target recommended article requested to be purchased meets the first check result.

Items associated with one of the at least one virtual character in the event live stream may include the virtual character, virtual props used by the virtual character, virtual grooming, and the like. If the items associated with each virtual character comprise the target recommended item requested to be purchased, the target recommended item is associated with the highlight event, and the verification that the target recommended item requested to be purchased passes the items associated with the virtual character can be determined. And integrating the verification results to obtain a final verification result, accurately acquiring the article information of the target recommended article and the supported purchasing mode based on the final verification result, and sending the article information to a target audience client (namely the client logged in by the target audience object) by the event server to be displayed in a purchasing interface.

In one embodiment, the event server may further receive a payment request sent by the target audience client, and determine a purchase status of the account of the target audience object according to the payment request; and if the purchase state indicates that the account of the target audience object meets the purchase condition, transmitting the target recommended article for requesting purchase to the account of the target audience object.

Wherein the payment request is sent when the target audience client detects a payment operation of the target audience object in the purchase interface; the payment request includes an account of a target audience object, wherein the account of the target audience object is a first account logged in an application for displaying a live stream of an event or a second account associated with the first account. When a target audience object requests a purchase, a purchase status of an account of the target audience object may be determined, including but not limited to: whether the balance is sufficient, whether the item is already in possession, whether repeat purchases, etc. If the purchase status meets the purchase conditions, including balance sufficiency, first purchase and the like, the purchase status is normal, and the electronic resource in the corresponding purchase mode can be used for exchanging the target recommended article for the purchase through the payment operation, and the target recommended article is sent to the account of the target audience object.

Based on the content executed by the event server, there is a logic flow diagram of live broadcast processing as shown in fig. 11b, taking an electronic event as an example. And in particular to background logic during live broadcast processing. When the game is live, the game clothes (an application program special for the electronic competition and running in the game client) can continuously report the game data in real time, including heros controlled by players, skins used by heros controlled by players, wonderful events and the like, and the game data can be stored and transmitted through a game data middle platform, and finally reaches a game data server. The back-end event data service continuously monitors the highlight event data interface based on which it can monitor whether a highlight event is generated in the event live stream. If so, comprehensively judging whether to push the object according to the object information stored by the object management end, the role information of the audience object, the attribute data of the audience object and the like, and pushing an object card instruction to the front end of the living broadcasting room when determining to push the object. If the front end receives the article pushing instruction, the article card is pushed in the live broadcasting room; if not, the article card is not displayed. The purchasing process is entered to check various information (including character information, item information, payment information, skin data, hero data, etc.) when the viewer object clicks on the purchase, and the payment process is entered to conduct the transaction when the viewer object requests the payment.

According to the live broadcast processing method provided by the embodiment of the application, whether the target highlight event is generated in the live broadcast stream of the event can be judged based on real-time event data in the live broadcast process of the event, the attribute data of the audience object can be further synthesized when the target highlight event is generated to determine the audience object required to be pushed by the recommended object associated with the target highlight event, and the corresponding recommended object is pushed to the audience object side interested in the recommended object.

In combination with the processing logic of the live broadcast processing method at the front end and the background, reference may be made to the schematic diagram of the live broadcast processing interaction flow shown in fig. 11 c. If the audience object enters the event live broadcast player to watch the event live broadcast, the event live broadcast can comprehensively judge whether the objects can be pushed and displayed according to attribute data (such as historical game data, historical browsing data and the like) of the audience object, if the objects can be pushed and displayed, whether the audience object purchases the objects can be further judged, and a purchasing process is executed when the purchasing process is confirmed, wherein the purchasing process comprises the steps of selecting purchasing modes, paying, carrying out resource transfer when balance is insufficient and the like, and purchasing the pushed objects. The scheme provided by the embodiment of the application can be applied to a mobile terminal, can be landed on a game client terminal supporting a live broadcast function, and can be used for individually recommending articles for audience objects, so that quick touch and conversion of the recommended articles are ensured.

Referring to fig. 12a, fig. 12a is a schematic structural diagram of a live broadcast processing device according to an exemplary embodiment of the present application. The live processing means may be a computer program (including program code) running in a computer device (e.g. the second terminal), for example the live processing means is an application software; the live broadcast processing device can be used for executing corresponding steps in the method provided by the embodiment of the application. As shown in fig. 12a, the live processing apparatus 1200 may include: a display module 1201, a hiding module 1202, an adding module 1203, a payment module 1204, a preview module 1205, an output module 1206, and a monitoring module 1207.

The display module 1201 is configured to display a live broadcast interface, where the live broadcast interface is configured to display an event live broadcast stream, and the event live broadcast stream is a live broadcast video stream for performing a game based on at least one athletic object in a live broadcast environment;

the display module 1201 is further configured to display, in response to a target highlight event generated in the event live stream, a target recommended item that is of interest to a target audience object in the live interface; the target recommended item is an item that is related to the live environment and/or athletic object in the event live stream at the time the target highlight event was generated.

In one embodiment, the hiding module 1202 is configured to: hiding the target recommended article in the live interface when the display time of the target recommended article reaches the preset display time or when the hiding operation of the target recommended article is received; the hidden target recommended article is supported to be redisplayed in the live broadcast interface under the preset operation; the hiding operation includes at least one of: sliding operation along a first preset direction, clicking operation and gesture operation for drawing a first preset shape; the preset operation includes at least one of the following: sliding operation along a second preset direction, clicking operation and gesture operation for drawing a second preset shape, wherein the second preset direction is the same as or opposite to the first preset direction, and the first preset shape and the second preset shape are the same as or different from each other.

In one embodiment, the adding module 1203 is configured to: when receiving the collection operation of the target audience object on the target recommended article, adding the target recommended article into a collection list of the target audience object; the collected target recommended articles support triggering, browsing, sharing, purchasing and previewing.

In one embodiment, if the target highlight event is associated with N target recommended items of interest to the target audience object, N is an integer greater than 1; the display module 1201 is specifically configured to: at different moments within a preset time period after the target highlight event is generated, N target recommended articles are alternately displayed in the live interface until the N target recommended articles are displayed or the expiration time of the preset time period is reached; or at the moment of generating the target highlight event, selecting one target recommended article from N target recommended articles to display in the live broadcast interface; or, at the moment of generating the target highlight event, simultaneously displaying N target recommended articles in the live interface; or if the match comprises a plurality of target offices, displaying N target recommended articles in the live broadcast interface in a waiting period between a target office to which the target highlight event belongs and a next office of the target office; or, displaying N target recommended articles in the live interface in the period of interest of the target audience object; or N target recommended articles are distributed and displayed in the live interface; or displaying N target recommended items in the same position area in the live broadcast interface, wherein the N target recommended items in the position area support switching.

In one embodiment, the number of highlight events generated in the event live stream is M, M being an integer; a highlight event associated with one or more recommended items; the audience objects of the event live stream comprise a first audience object and a second audience object, wherein the recommended articles of interest of the first audience object are the same as the recommended articles of interest of the second audience object, or the recommended articles of interest of the first audience object are different from the recommended articles of interest of the second audience object; recommended items of interest to each viewer object of the event live stream are determined based on attribute data for the respective viewer object, the attribute data including at least one of: basic attribute data, historical game data, historical operation data and historical browsing data.

In one embodiment, the live interface includes a play area and a data area, the play area is used for displaying a picture of the event live stream; the data area refers to an area which is mutually independent from the playing area in the live broadcast interface; the data area includes a recommended function entry, a display module 1201, and is further configured to: in response to the recommendation function entry being triggered, displaying a recommendation list in the data area; wherein, the recommendation list comprises one or more highlight events generated by the event live stream and one or more recommended articles associated with each highlight event; alternatively, the recommendation list contains one or more recommended items of interest to the displayed target audience object.

In one embodiment, the live interface includes a play area and a data area, the play area is used for displaying a picture of the event live stream; the data area refers to an area which is mutually independent from the playing area in the live broadcast interface; the data area includes a collection function entry, a display module 1201, and is further configured to: in response to the collection function entry being triggered, a collection list of target audience objects is displayed in the data area, the collection list containing recommended items that have been collected by the target audience objects.

In one embodiment, the display module 1201 is further configured to: and displaying the target recommended articles of interest to the target audience object in the live interface in the form of article cards.

In one embodiment, the display location of the item card in the live interface includes any one of: the device is fixedly displayed at any position in the live broadcast interface; the suspension display is displayed in a live broadcast interface; the display area is used for displaying pictures of the live stream of the event; the data area is displayed in a data area of the live broadcast interface, and the data area refers to an area which is mutually independent from the playing area in the live broadcast interface; the session area is an area independent of the playing area in the live interface, and is used for displaying one or more session messages.

In one embodiment, the item card includes a purchase portal for the target recommended item; the display module 1201 is further configured to: responding to the triggering operation of the purchasing entrance, displaying a purchasing interface, wherein the purchasing interface comprises article information of the target recommended article and supported purchasing modes; a payment module 1204 for: and carrying out payment operation on the target recommended article requesting to purchase in the purchase interface.

In one embodiment, the purchase interface includes any of the following: the purchase interface is an interface independent of the live interface; the purchase interface is a fixed window in the live interface; the purchase interface is a floating window in the live interface; the purchase interface is an interface displayed in a play area in the live broadcast interface, and the play area is used for displaying pictures of the live stream of the event; the purchase interface is an area that is displayed in a split screen with the play area in the live interface.

In one embodiment, the live environment is a virtual environment and the athletic object is a virtual character; the target recommended article requested to be purchased is a virtual prop related to the target virtual character; the purchase interface is provided with a preview control, and a preview module 1205 is used for: when the preview control is selected, a preview image of the virtual prop applied to the target virtual character is displayed.

In one embodiment, the output module 1206 is configured to: outputting prompt information about the target highlight event in the live interface; the output time of the prompt message is synchronous with the display time of the target recommended article, or the output time of the prompt message is earlier than the display time of the target recommended article, or the target recommended article is displayed after the prompt message is triggered.

In one embodiment, the monitoring module 1207 is configured to: if a target highlight event is generated in the event live stream, monitoring whether an article recommendation instruction about the target highlight event is received or not; the article recommendation instruction is sent when confirming that the target audience object is interested in the target recommended article associated with the target highlight event based on the attribute data of the target audience object; a display module 1201 for: and when receiving the item recommendation instruction, displaying the target recommended items of interest of the target audience object in the live interface.

It may be understood that the functions of each functional module of the live broadcast processing apparatus described in the embodiments of the present application may be specifically implemented according to the method in the embodiments of the method, and the specific implementation process may refer to the relevant description of the embodiments of the method and will not be repeated herein. In addition, the description of the beneficial effects of the same method is omitted.

Referring to fig. 12b, fig. 12b is a schematic structural diagram of another live broadcast processing apparatus according to an exemplary embodiment of the present application. The live processing device may be a computer program (including program code) running in a server (e.g. an event server) such as an application software; the live broadcast processing device can be used for executing corresponding steps in the method provided by the embodiment of the application. As shown in fig. 12b, the live processing apparatus 1210 may include: an acquisition module 1211, a determination module 1212, a transceiver module 1213, a verification module 1214.

An acquisition module 1211, configured to acquire event data of an event live stream, where the event live stream is a live video stream of a game based on at least one athletic object in a live environment;

a determining module 1212, configured to determine that the target highlight event is generated in the event live stream when the event data includes parameter data of the target highlight event;

the acquisition module 1211 is further configured to acquire one or more recommended items associated with the target highlight event;

a determining module 1212 further configured to determine a target audience object from the plurality of audience objects according to attribute data of the plurality of audience objects of the event live stream, and determine a target recommended object of interest to the target audience object from one or more recommended objects associated with the target highlight event;

And the transceiver module 1213 is configured to send an item recommendation instruction to the target audience object, so that the target audience client that the target audience object logs in displays the target recommended item in the live broadcast interface of the event live broadcast stream according to the item recommendation instruction.

In one embodiment, the target recommended item is displayed in the live interface in the form of an item card that contains a purchase portal for the target recommended item; a transceiver module 1213 for: receiving a purchase request sent by a target audience client, wherein the purchase request is sent when the target audience client detects that a target audience object triggers a purchase portal; the verification module 1214 is configured to verify the target recommended article requested to be purchased according to the purchase request, to obtain a verification result; the transceiver module 1213 is further configured to return, based on the verification result, the item information of the target recommended item requested to be purchased and the supported purchase mode to the target audience client, so that the target audience client displays the item information and the supported purchase mode in the purchase interface.

In one embodiment, the live environment is a virtual environment and the athletic object is a virtual character; the target recommended item is an item related to an athletic object in the event live stream at the time the target highlight event is generated; the verification module 1214 is specifically configured to: acquiring articles associated with each virtual role in at least one virtual role; determining whether the items associated with each virtual character contain target recommended items for the requested purchase; and if so, determining that the target recommended article requested to be purchased meets the first check result.

In one embodiment, the transceiver module 1213 is configured to: receiving a payment request sent by a target audience client, wherein the payment request is sent when the target audience client detects a payment operation of a target audience object in a purchase interface; the payment request includes an account of a target audience object, wherein the account of the target audience object is a first account logged in an application for displaying a live stream of an event or a second account associated with the first account; a determining module 1212 for determining a purchase status of the account of the target audience object according to the payment request; and a transceiver module 1213, configured to send the target recommended article that requests to purchase to the account of the target audience object if the purchase status indicates that the account of the target audience object meets the purchase condition.

Fig. 13a is a schematic structural diagram of a computer device according to an exemplary embodiment of the present application. The computer device 1300 may be a terminal device (e.g., a second terminal as described above), and as shown in fig. 13a, may specifically include an input device 1301, an output device 1302, a processor 1303, a memory 1304, a network interface 1305, and at least one communication bus 1306. Wherein: the processor 1303 may be a central processing unit (Central Processing Unit, CPU). The processor may further comprise a hardware chip. The hardware chip may be an Application-specific integrated circuit (ASIC), a programmable logic device (Programmable Logic Device, PLD), or the like. The PLD may be a Field programmable gate array (Field-Programmable Gate Array, FPGA), general array logic (Generic Array Logic, GAL), or the like.

The Memory 1304 may include Volatile Memory (RAM), such as Random-Access Memory (RAM); the Memory 1304 may also include a Non-Volatile Memory (Non-Volatile Memory), such as a Flash Memory (Flash Memory), a Solid-State Drive (SSD), etc.; the Memory 1304 may be a high-speed RAM Memory or a Non-Volatile Memory (Non-Volatile Memory), such as at least one disk Memory. The memory 1304 may also optionally be at least one storage device located remotely from the processor 1303. The memory 1304 may also include a combination of the above types of memory. As shown in fig. 13a, an operating system, a network communication module, a user interface module, and a device control application may be included in the memory 1304, which is a type of computer-readable storage medium.

The network interface 1305 may include a standard wired interface, a wireless interface (e.g., WI-FI interface), as a communication interface, which may be used to provide data communication functions; the communication bus 1306 is responsible for connecting the various communication elements; the input device 1301 receives an instruction input by a user to generate signal inputs related to user settings and function control of the terminal device, and in one embodiment, the input device 1301 includes one or more of a touch panel, a physical Keyboard or virtual Keyboard (Keyboard), function keys, a mouse, etc.; the output device 1302 is configured to output data information, where in embodiments of the present application, the output device 1302 may be configured to Display a live interface, output chorus audio, etc., and the output device 1302 may include a Display screen (Display) or other Display device; the processor 1303 is a control center of the terminal apparatus, and connects respective parts of the entire terminal apparatus by various interfaces and lines, and performs various functions by scheduling execution of a computer program stored in the memory 1304.

The processor 1303 may be configured to call a computer program in the memory to perform the following operations: displaying, by the output device 1302, a live interface for displaying an event live stream, the event live stream being a live video stream of a game based on at least one athletic object in the live environment; in response to a target highlight event generated in the event live stream, displaying a target recommended item of interest to a target audience object in the live interface; the target recommended item is an item that is related to the live environment and/or athletic object in the event live stream at the time the target highlight event was generated.

In one embodiment, the processor 1303 is configured to: hiding the target recommended article in the live interface when the display time of the target recommended article reaches the preset display time or when the hiding operation of the target recommended article is received; the hidden target recommended article is supported to be redisplayed in the live broadcast interface under the preset operation; the hiding operation includes at least one of: sliding operation along a first preset direction, clicking operation and gesture operation for drawing a first preset shape; the preset operation includes at least one of the following: sliding operation along a second preset direction, clicking operation and gesture operation for drawing a second preset shape, wherein the second preset direction is the same as or opposite to the first preset direction, and the first preset shape and the second preset shape are the same as or different from each other.

In one embodiment, the processor 1303 is configured to: when receiving the collection operation of the target audience object on the target recommended article, adding the target recommended article into a collection list of the target audience object; the collected target recommended articles support triggering, browsing, sharing, purchasing and previewing.

In one embodiment, if the target highlight event is associated with N target recommended items of interest to the target audience object, N is an integer greater than 1; the processor 1303 is specifically configured to: at different moments within a preset time period after the target highlight event is generated, N target recommended articles are alternately displayed in the live interface until the N target recommended articles are displayed or the expiration time of the preset time period is reached; or at the moment of generating the target highlight event, selecting one target recommended article from N target recommended articles to display in the live broadcast interface; or, at the moment of generating the target highlight event, simultaneously displaying N target recommended articles in the live interface; or if the match comprises a plurality of target offices, displaying N target recommended articles in the live broadcast interface in a waiting period between a target office to which the target highlight event belongs and a next office of the target office; or, displaying N target recommended articles in the live interface in the period of interest of the target audience object; or N target recommended articles are distributed and displayed in the live interface; or displaying N target recommended items in the same position area in the live broadcast interface, wherein the N target recommended items in the position area support switching.

In one embodiment, the live interface includes a play area and a data area, the play area is used for displaying a picture of the event live stream; the data area refers to an area which is mutually independent from the playing area in the live broadcast interface; the data area includes a recommended functions entry, and the processor 1303 is further configured to: in response to the recommendation function entry being triggered, displaying a recommendation list in the data area; wherein, the recommendation list comprises one or more highlight events generated by the event live stream and one or more recommended articles associated with each highlight event; alternatively, the recommendation list contains one or more recommended items of interest to the displayed target audience object.

In one embodiment, the live interface includes a play area and a data area, the play area is used for displaying a picture of the event live stream; the data area refers to an area which is mutually independent from the playing area in the live broadcast interface; the data area includes a collection function entry, and the processor 1303 is further configured to: in response to the collection function entry being triggered, a collection list of target audience objects is displayed in the data area, the collection list containing recommended items that have been collected by the target audience objects.

In one embodiment, the processor 1303 is further configured to: and displaying the target recommended articles of interest to the target audience object in the live interface in the form of article cards.

In one embodiment, the item card includes a purchase portal for the target recommended item; processor 1303, further configured to: responding to the triggering operation of the purchasing entrance, displaying a purchasing interface, wherein the purchasing interface comprises article information of the target recommended article and supported purchasing modes; a processor 1303 for: and carrying out payment operation on the target recommended article requesting to purchase in the purchase interface.

In one embodiment, the live environment is a virtual environment and the athletic object is a virtual character; the target recommended article requested to be purchased is a virtual prop related to the target virtual character; the purchase interface is provided with a preview control, and the processor 1303 is configured to: when the preview control is selected, a preview image of the virtual prop applied to the target virtual character is displayed.

In one embodiment, the processor 1303 is configured to: outputting prompt information about the target highlight event in the live interface; the output time of the prompt message is synchronous with the display time of the target recommended article, or the output time of the prompt message is earlier than the display time of the target recommended article, or the target recommended article is displayed after the prompt message is triggered.

In one embodiment, the processor 1303 is configured to: if a target highlight event is generated in the event live stream, monitoring whether an article recommendation instruction about the target highlight event is received or not; the article recommendation instruction is sent when confirming that the target audience object is interested in the target recommended article associated with the target highlight event based on the attribute data of the target audience object; a processor 1303 for: and when receiving the item recommendation instruction, displaying the target recommended items of interest of the target audience object in the live interface.

It should be understood that the computer device 1300 described in the embodiment of the present application may perform the description of the live broadcast processing method in the embodiment corresponding to the foregoing description, and may also perform the description of the live broadcast processing apparatus 1200 in the embodiment corresponding to the foregoing fig. 12a, which is not repeated herein. In addition, the description of the beneficial effects of the same method is omitted.

Referring to fig. 13b, fig. 13b is a schematic structural diagram of a server according to an embodiment of the present application. The server (a computer device) 1310 may comprise a stand-alone device (e.g., one or more of a node, a terminal, etc.), or may comprise a component (e.g., a chip, a software module, a hardware module, etc.) internal to the stand-alone device. The server 1310 may include at least one processor 1311 and a communication interface 1312, and further optionally, the server 1310 may also include at least one memory 1313 and a bus 1314. In which a processor 1311, a communication interface 1312, and a memory 1313 are connected by bus 1314.

The processor 1311 is a module for performing arithmetic operations and/or logic operations, and may specifically be one or a combination of processing modules such as a central processing unit (central processing unit, CPU), a picture processor (graphics processing unit, GPU), a microprocessor (microprocessor unit, MPU), an application specific integrated circuit (Application Specific Integrated Circuit, ASIC), a field programmable gate array (Field Programmable Gate Array, FPGA), a complex programmable logic device (Complex programmable logic device, CPLD), a coprocessor (assisting the central processing unit in completing corresponding processing and application), a micro control unit (Microcontroller Unit, MCU), and the like.

Communication interface 1312 may be used to provide information input or output to at least one processor. And/or the communication interface 1312 may be configured to receive data sent externally and/or send data to the outside, and may be a wired link interface including, for example, an ethernet cable, or may be a wireless link (Wi-Fi, bluetooth, universal wireless transmission, vehicle-mounted short-range communication technology, and other short-range wireless communication technologies, etc.) interface. It is to be appreciated that the communication interface herein may also be referred to as a network interface.

The memory 1313 is used to provide storage space in which data such as an operating system and computer programs can be stored. The memory 1313 may be one or more of a random access memory (random access memory, RAM), a read-only memory (ROM), an erasable programmable read-only memory (erasable programmable read only memory, EPROM), or a portable read-only memory (compact disc read-only memory, CD-ROM), etc.

The at least one processor 1311 in the server 1310 is configured to invoke the computer program stored in the at least one memory 1313 for performing the live processing method described in the embodiment shown in fig. 11 a.

In one possible implementation, the processor 1311 in the server 1310 is configured to invoke a computer program stored in the at least one memory 1313 for performing the following operations: acquiring event data of an event live stream, wherein the event live stream is a live video stream for playing a match based on at least one competition object in a live environment; when the event data contains parameter data of a target highlight event, determining that the target highlight event is generated in the event live stream; acquiring one or more recommended articles associated with a target highlight event, determining a target audience object from a plurality of audience objects according to attribute data of the plurality of audience objects of the event live stream, and determining a target recommended article interested in the target audience object from the one or more recommended articles associated with the target highlight event; and sending an item recommendation instruction to the target audience object so that the target audience client side logged in by the target audience object displays the target recommended item in a live broadcast interface of the event live broadcast stream according to the item recommendation instruction.

In one embodiment, the target recommended item is displayed in the live interface in the form of an item card that contains a purchase portal for the target recommended item; processor 1311, configured to: receiving a purchase request sent by a target audience client, wherein the purchase request is sent when the target audience client detects that a target audience object triggers a purchase portal; the processor 1311 is configured to verify, according to the purchase request, the target recommended article requested to be purchased, to obtain a verification result; the processor 1311 is further configured to return, based on the verification result, item information of the target recommended item requested to be purchased and the supported purchase mode to the target audience client, so that the target audience client displays the item information and the supported purchase mode in the purchase interface.

In one embodiment, the live environment is a virtual environment and the athletic object is a virtual character; the target recommended item is an item related to an athletic object in the event live stream at the time the target highlight event is generated; processor 1311 is specifically configured to: acquiring articles associated with each virtual role in at least one virtual role; determining whether the items associated with each virtual character contain target recommended items for the requested purchase; and if so, determining that the target recommended article requested to be purchased meets the first check result.

In one embodiment, processor 1311 is to: receiving a payment request sent by a target audience client, wherein the payment request is sent when the target audience client detects a payment operation of a target audience object in a purchase interface; the payment request includes an account of a target audience object, wherein the account of the target audience object is a first account logged in an application for displaying a live stream of an event or a second account associated with the first account; a processor 1311 for determining a purchase status of an account of the target audience object according to the payment request; the processor 1311 is configured to send the target recommended article requested for purchase to the account of the target audience object if the purchase status indicates that the account of the target audience object meets the purchase condition.

It should be understood that the server 1310 in the embodiment of the present application may perform the description of the live broadcast processing method in the embodiment corresponding to the foregoing description, and may also perform the description of the live broadcast processing device 1210 in the embodiment corresponding to the foregoing fig. 12b, which is not repeated herein. In addition, the description of the beneficial effects of the same method is omitted.

In addition, it should be noted that, in an exemplary embodiment of the present application, a storage medium is further provided, where a computer program of the foregoing live broadcast processing method is stored, where the computer program includes program instructions, and when one or more processors loads and executes the program instructions, descriptions of the live broadcast processing method in the embodiment may be implemented, and details of beneficial effects of the same method are not repeated herein, and details of the beneficial effects of the same method are not repeated herein. It will be appreciated that the program instructions may be executed on one or more computer devices that are capable of communicating with each other.

The computer readable storage medium may be the live broadcast processing apparatus provided in any one of the foregoing embodiments or an internal storage unit of the foregoing computer device, for example, a hard disk or a memory of the computer device. The computer readable storage medium may also be an external storage device of the computer device, such as a plug-in hard disk, a Smart Media Card (SMC), a Secure Digital (SD) card, a flash card (flash card) or the like, which are provided on the computer device. Further, the computer-readable storage medium may also include both internal storage units and external storage devices of the computer device. The computer-readable storage medium is used to store the computer program and other programs and data required by the computer device. The computer-readable storage medium may also be used to temporarily store data that has been output or is to be output.

In one aspect of the application, a computer program product or computer program is provided that includes computer instructions stored in a computer readable storage medium. The processor of the computer device reads the computer instructions from the computer-readable storage medium, and the processor executes the computer instructions, so that the computer device performs the method provided in an aspect of the embodiment of the present application.

The steps in the method of the embodiment of the application can be sequentially adjusted, combined and deleted according to actual needs.

The modules in the device of the embodiment of the application can be combined, divided and deleted according to actual needs.

The above disclosure is only a few examples of the present application, and it is not intended to limit the scope of the present application, but it is understood by those skilled in the art that all or a part of the above embodiments may be implemented and equivalents thereof may be modified according to the scope of the present application.

Claims

1. A live broadcast processing method, comprising:

displaying a live broadcast interface, wherein the live broadcast interface is used for displaying an event live broadcast stream, and the event live broadcast stream is a live broadcast video stream for playing a game based on at least one competition object in a live broadcast environment;

Displaying a target recommended item of interest to a target audience object in the live interface in response to a target highlight event generated in the event live stream; the target recommended item is an item related to a live environment and/or an athletic object in the event live stream at the time the target highlight event was generated.

2. The method of claim 1, wherein the method further comprises:

hiding the target recommended article in the live interface when the display time of the target recommended article reaches a preset display time or when a hiding operation of the target recommended article is received;

the hidden target recommended article is supported to be redisplayed in the live broadcast interface under the preset operation; the hiding operation includes at least one of: sliding operation along a first preset direction, clicking operation and gesture operation for drawing a first preset shape; the preset operation includes at least one of: the method comprises the steps of sliding operation along a second preset direction, clicking operation and gesture operation for drawing a second preset shape, wherein the second preset direction is the same as or opposite to the first preset direction, and the first preset shape is the same as or different from the second preset shape.

3. The method of claim 1, wherein the method further comprises:

when receiving the collection operation of the target audience object on the target recommended article, adding the target recommended article into a collection list of the target audience object;

the collected target recommended articles support triggering, browsing, sharing, purchasing and previewing.

4. The method of claim 1, wherein if the target highlight event is associated with N target recommended items of interest to the target audience object, N is an integer greater than 1; displaying in the live interface a target recommended item of interest to a target audience object, comprising:

alternately displaying the N target recommended items in the live interface at different moments in a preset time period after the target highlight event is generated until the N target recommended items are displayed or the expiration time of the preset time period is reached; or,

selecting one target recommended article from the N target recommended articles to display in the live broadcast interface at the moment of generating the target highlight event; or,

simultaneously displaying the N target recommended articles in the live interface at the moment of generating the target highlight event; or,

If the match comprises a plurality of rounds, displaying the N target recommended articles in the live broadcast interface in a waiting period between a target round to which the target highlight event belongs and a next round of the target round; or,

displaying the N target recommended articles in the live interface in a period of interest of the target audience object; or,

the N target recommended articles are distributed and displayed in the live broadcast interface; or,

and displaying the N target recommended articles in the same position area in the live broadcast interface, wherein the N target recommended articles in the position area support switching.

5. The method of claim 1, wherein the number of highlight events generated in the event live stream is M, M being an integer; a highlight event associated with one or more recommended items;

the audience objects of the event live stream comprise a first audience object and a second audience object, wherein the recommended articles of interest of the first audience object are the same as the recommended articles of interest of the second audience object, or the recommended articles of interest of the first audience object are different from the recommended articles of interest of the second audience object;

Recommended items of interest to each viewer object of the event live stream are determined based on attribute data for the respective viewer object, the attribute data including at least one of: basic attribute data, historical game data, historical operation data and historical browsing data.

6. The method of claim 1, wherein the live interface includes a play area and a data area, the play area for displaying a picture of the event live stream; the data area refers to an area which is mutually independent from the playing area in the live interface; the data area includes a recommended functions entry, the method further comprising:

displaying a recommendation list in the data area in response to the recommendation function entry being triggered;

wherein the recommendation list comprises one or more highlight events generated by the event live stream and one or more recommended articles associated with each highlight event; alternatively, the recommendation list includes one or more recommended items that have been displayed as being of interest to the target audience object.

7. The method of claim 1, wherein the live interface includes a play area and a data area, the play area for displaying a picture of the event live stream; the data area refers to an area which is mutually independent from the playing area in the live interface; the data area includes a collection function entry, the method further comprising:

In response to the collection function entry being triggered, a collection list of the target audience object is displayed in the data area, the collection list containing recommended items that have been collected by the target audience object.

8. The method of any of claims 1-7, wherein the displaying in the live interface a target recommended item of interest to a target audience object comprises:

and displaying the target recommended articles of interest to the target audience object in the live interface in the form of article cards.

9. The method of claim 8, wherein the display location of the item card in the live interface comprises any one of:

the device is fixedly displayed at any position in the live broadcast interface;

the suspension display is carried out in the live broadcast interface;

the playing area is used for displaying pictures of the event live stream;

the data area is displayed in a data area of the live broadcast interface, and the data area refers to an area which is mutually independent from the playing area in the live broadcast interface;

and displaying a session area of the live interface, wherein the session area refers to an area which is mutually independent from the playing area in the live interface, and the session area is used for displaying one or more session messages.

10. The method of claim 8, wherein the item card includes a purchase portal for the target recommended item; the method further comprises the steps of:

responding to the triggering operation of the purchase entrance, and displaying a purchase interface, wherein the purchase interface comprises the article information of the target recommended article and the supported purchase mode;

and carrying out payment operation on the target recommended article requesting to purchase in the purchase interface.

11. The method of claim 10, wherein the purchase interface comprises any one of:

the purchase interface is an interface independent of the live broadcast interface;

the purchase interface is a fixed window in the live interface;

the purchase interface is a floating window in the live interface;

the purchase interface is an interface displayed in a play area in the live broadcast interface, and the play area is used for displaying pictures of the event live broadcast stream;

the purchase interface is an area which is displayed in a split screen mode with a playing area in the live broadcast interface.

12. The method of claim 10, wherein the live environment is a virtual environment and the athletic object is a virtual character; the target recommended article requested to be purchased is a virtual prop related to the target virtual character; the purchase interface is provided with a preview control, and the method further comprises:

And when the preview control is selected, displaying a preview image of the virtual prop applied to the target virtual character.

13. The method of claim 1, wherein the method further comprises:

outputting prompt information about the target highlight event in the live interface;

the output time of the prompt information is synchronous with the display time of the target recommended article, or the output time of the prompt information is earlier than the display time of the target recommended article, or the target recommended article is displayed after the prompt information is triggered.

14. The method of claim 1, wherein the method further comprises:

if a target highlight event is generated in the event live stream, monitoring whether an article recommendation instruction about the target highlight event is received or not; the article recommendation instruction is sent when confirming that the target audience object is interested in the target recommended article associated with the target highlight event based on attribute data of the target audience object;

and when the item recommendation instruction is received, displaying the target recommended items of interest of the target audience object in the live broadcast interface.

15. A live broadcast processing method, the method comprising:

acquiring event data of an event live stream, wherein the event live stream is a live video stream for playing a game based on at least one competition object in a live environment;

when the event data comprises parameter data of a target highlight event, determining that the target highlight event is generated in the event live stream;

acquiring one or more recommended articles associated with the target highlight event, determining a target audience object from a plurality of audience objects according to attribute data of the plurality of audience objects of the event live stream, and determining a target recommended article interested in the target audience object from the one or more recommended articles associated with the target highlight event;

and sending an item recommendation instruction to the target audience object so that a target audience client side logged in by the target audience object displays the target recommended item in a live broadcast interface of the event live broadcast according to the item recommendation instruction.

16. The method of claim 15, wherein the target recommended item is displayed in the live interface in the form of an item card that includes a purchase portal for the target recommended item; the method further comprises the steps of:

Receiving a purchase request sent by the target audience client, wherein the purchase request is sent when the target audience client detects that the target audience object triggers the purchase portal;

verifying the target recommended article requested to be purchased according to the purchase request to obtain a verification result;

and returning the article information of the target recommended article which is requested to be purchased and the supported purchasing mode to the target audience client based on the checking result, so that the target audience client displays the article information and the supported purchasing mode in a purchasing interface.

17. The method of claim 16, wherein the live environment is a virtual environment and the athletic object is a virtual character; the target recommended item is an item related to an athletic object in the event live stream at a time of generating the target highlight event; the verifying the target recommended article for requesting purchase according to the purchase request comprises the following steps:

acquiring articles associated with each virtual role in at least one virtual role;

determining whether the items associated with each virtual character contain target recommended items for the requested purchase;

and if so, determining that the target recommended article requested to be purchased meets the first check result.

18. The method of claim 16, wherein the method further comprises:

receiving a payment request sent by the target audience client, wherein the payment request is sent by the target audience client when the target audience client detects a payment operation of the target audience object in the purchase interface; the payment request includes an account of a target audience object, wherein the account of the target audience object is a first account logged in an application for displaying the event live stream or a second account associated with the first account;

determining a purchase status of an account of the target audience object according to the payment request;

and if the purchase state indicates that the account of the target audience object meets the purchase condition, transmitting the target recommended article for requesting purchase to the account of the target audience object.

19. A live broadcast processing apparatus, comprising:

the system comprises a display module, a live broadcast interface and a video processing module, wherein the display module is used for displaying a live broadcast interface, and the live broadcast interface is used for displaying an event live broadcast stream which is a live broadcast video stream for playing a game based on at least one competition object in a live broadcast environment;

the display module is further used for responding to the target highlight event generated in the event live stream and displaying target recommended articles interested by target audience objects in the live interface; the target recommended item is an item related to a live environment and/or an athletic object in the event live stream at the time the target highlight event was generated.

20. A live broadcast processing apparatus, comprising:

the system comprises an acquisition module, a display module and a display module, wherein the acquisition module is used for acquiring event data of an event live stream, and the event live stream is a live video stream for playing a game based on at least one competition object in a live environment;

the determining module is used for determining that the target highlight event is generated in the event live stream when the event data contains parameter data of the target highlight event;

the acquisition module is further used for acquiring one or more recommended articles associated with the target highlight event;

the determining module is further configured to determine a target audience object from the plurality of audience objects according to attribute data of the plurality of audience objects of the event live stream, and determine a target recommended object of interest of the target audience object from one or more recommended objects associated with the target highlight event;

and the receiving and transmitting module is used for sending an article recommendation instruction to the target audience object so that the target audience client side logged in by the target audience object displays the target recommended article in a live broadcast interface of the event live broadcast according to the article recommendation instruction.

21. A computer device, comprising: a processor, a memory, a network interface;

The processor being connected to the memory, the network interface, the input device and the output device, wherein the network interface is adapted to provide network communication functions, the memory is adapted to store program code, and the processor is adapted to invoke the program code to perform the method of any of claims 1-14 or 15-18.

22. A computer readable storage medium, characterized in that the computer readable storage medium stores a computer program comprising program instructions which, when executed by a processor, perform the live broadcast processing method of any of claims 1-18.

23. A computer program product, characterized in that the computer program product comprises a computer program or computer instructions which, when executed by a processor, is directed to a live processing method as claimed in any of claims 1-18.