CN116976973A

CN116976973A - Creative animation processing method, creative animation processing device, computer equipment and storage medium

Info

Publication number: CN116976973A
Application number: CN202211517824.7A
Authority: CN
Inventors: 刘家辉; 杨豪斌; 吴恒冠; 杨秀金; 严计升; 董浩; 林璟; 王朝令; 张明华
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2022-11-30
Filing date: 2022-11-30
Publication date: 2023-10-31

Abstract

The application relates to a creative animation processing method, a creative animation processing device, computer equipment, a storage medium and a computer program product. The creative animation processing method can be applied to the technical field of computers, and can be particularly applied to application scenes for making advertisement creative animations on computers, smart phones or vehicle-mounted equipment. The method comprises the following steps: displaying a creative animation page through a creative management platform, displaying added advertisement animation data in response to a data adding operation triggered on the creative animation page, displaying a recommended animation template on the creative animation page, rendering the advertisement animation data based on a target animation template in response to a confirming operation aiming at the target animation template, and playing the rendered advertisement creative animation in real time; when the animation element editing operation is detected in the playing process, the animation elements in the played advertisement creative animation are edited, and the final advertisement creative animation is obtained. The method can improve the production efficiency of the advertising creative animation.

Description

Creative animation processing method, creative animation processing device, computer equipment and storage medium

Technical Field

The present application relates to the field of computer technology, and in particular, to a creative animation processing method, apparatus, computer device, storage medium and computer program product.

Background

With the development of computer technology, creative animation is widely applied to advertisement delivery.

In the prior art, after the creation of the creative animation is completed, the creation object needs to send related data to the server, the server generates a creative animation file, the creation object browses the creation effect of the creative animation according to the creative animation file, if the creation object needs to edit again, the edited related data also needs to be sent to the server, and the server feeds back the creative animation file to browse the edited creative animation again, so that the creation process of the creative animation needs to spend more time for creating the object, and the creation efficiency of the creative animation is low.

Disclosure of Invention

In view of the foregoing, it is desirable to provide a creative animation processing method, apparatus, computer device, computer-readable storage medium and computer program product that can improve the effectiveness of creating an advertising creative animation.

In a first aspect, the present application provides a method for processing creative animation. The method comprises the following steps:

Displaying a creative animation page through a creative management platform; in response to a data addition operation triggered at the creative animation page, displaying the added advertisement animation data at the creative animation page; displaying an animation template recommended based on advertisement animation data on the creative animation page; in response to a confirmation operation for a target animation template in the animation template, rendering advertisement animation data based on the target animation template, and playing the rendered advertisement creative animation in real time in the rendering process; when the animation element editing operation is detected in the playing process, the animation elements in the played advertisement creative animation are edited, and the final advertisement creative animation is obtained.

In some embodiments, the creative animation page includes at least two creative options; displaying an animation template recommended based on advertisement animation data on a creative animation page, wherein the animation template comprises: responding to the creative selection operation, and setting the creative options appointed by the creative selection operation into a selected state; inquiring an animation template to be recommended based on the advertisement animation data when the appointed creative option is a dynamic creative option; and displaying the animation template in the creative animation page.

In some embodiments, rendering advertisement animation data based on a target animation template, playing the rendered advertisement creative animation in real-time during the rendering process, comprising: acquiring animation duration corresponding to advertisement animation data; when the animation time length is longer than the target time length, cutting or accelerating the advertisement animation data to obtain the processed advertisement animation data; and rendering the processed advertisement animation data based on the target animation template, and playing the advertisement creative animation obtained by rendering in real time in the rendering process.

In some embodiments, the method of processing creative animation further comprises: responding to an audience platform selection operation triggered on the creative animation page, and selecting an audience platform identification; searching a target duration corresponding to the audience platform according to the audience platform identification; wherein, the target duration that corresponds to different types of audience platforms is different.

In some embodiments, the target animation template comprises at least one sequence of elements; rendering the processed advertisement animation data based on the target animation template, and playing the advertisement creative animation obtained by rendering in real time in the rendering process, wherein the method comprises the following steps: obtaining animation data to be rendered from the advertisement animation data; determining element data to be rendered corresponding to the animation data to be rendered based on at least one element sequence; rendering in the canvas to obtain an advertising creative animation frame based on the animation data to be rendered and the element data to be rendered; playing the rendered advertising creative animation frames in real time; the ad creative animation includes ad creative animation frames.

In some embodiments, determining to-be-rendered element data corresponding to-be-rendered animation data based on at least one sequence of elements includes: determining the number of frames corresponding to the animation data to be rendered; and determining element data to be rendered corresponding to the frame number in the fragment file corresponding to the at least one element sequence respectively.

In some embodiments, the element data to be rendered includes: filter element data, special effect element data, image element data, and music element data; rendering in the canvas to obtain an advertising creative animation frame based on the animation data to be rendered and the element data to be rendered, comprising: rendering in the canvas to obtain a first animation frame based on the animation data to be rendered and the filter element data; determining a first position corresponding to the special effect element data on the first animation frame, and determining a second position corresponding to the image element data on the first animation frame; rendering is carried out at a first position of a first animation frame according to the special effect element data, and rendering is carried out at a second position of the first animation frame according to the image element data, so that a second animation frame is obtained; and adding music elements to the second animation frame to obtain the advertising creative animation frame.

In some embodiments, editing animation elements in a played ad creative animation to result in a final ad creative animation, comprising: and adjusting the filter elements in the played advertising creative animation, or adjusting or replacing the positions of the special effect elements in the advertising creative animation, or replacing the music elements in the advertising creative animation, so as to obtain the final advertising creative animation.

In some embodiments, the ad creative animation includes a first ad creative animation and a second ad creative animation in different proportions; the method further comprises the steps of: after the rendering of the advertisement animation data is completed to obtain the advertisement creative animation, displaying an animation template replacement page when the template replacement operation is detected; in response to a selection operation for the first ad creative animation or the second ad creative animation, displaying a candidate animation template matching the first ad creative animation or the second ad creative animation in an animation template area of the animation template replacement page; and responding to the template selection operation, and rendering advertisement animation data based on the animation template to be selected corresponding to the template selection operation to obtain the final advertisement creative animation.

In some embodiments, after the creative animation page displays the added ad animation data, the method of creative animation processing further comprises: when an automatic generation control in the creative animation page is in an open state, an animation template recommended based on advertisement animation data is obtained; and rendering the advertisement animation data in turn according to the recommended animation templates to obtain advertisement creative animations corresponding to the recommended animation templates.

In some embodiments, displaying an animation template based on advertisement animation data recommendations on a creative animation page comprises: when the automatic generation control in the creative animation page is in a closed state, displaying an animation template recommended based on advertisement animation data on the creative animation page; the creative animation processing method further comprises the following steps: when no animation element editing operation is detected in the playing process, the advertising creative animation is taken as a final advertising creative animation.

In a second aspect, the application also provides a processing device of the creative animation. The device comprises:

the creative animation page display module is used for displaying the creative animation page through the creative management platform;

an advertisement animation data adding module, configured to respond to a data adding operation triggered on the creative animation page, and display added advertisement animation data on the creative animation page;

the animation template display module is used for displaying an animation template recommended based on the advertisement animation data on the creative animation page;

the rendering module is used for responding to the confirmation operation of the target animation template in the animation template, rendering the advertisement animation data based on the target animation template, and playing the advertisement creative animation obtained by rendering in real time in the rendering process;

And the editing module is used for editing the animation elements in the played advertisement creative animation to obtain the final advertisement creative animation when the animation element editing operation is detected in the playing process.

In a third aspect, the present application also provides a computer device. The computer device comprises a memory storing a computer program and a processor which when executing the computer program performs the steps of:

In a fourth aspect, the present application also provides a computer-readable storage medium. The computer readable storage medium having stored thereon a computer program which when executed by a processor performs the steps of:

In a fifth aspect, the present application also provides a computer program product. The computer program product comprises a computer program which, when executed by a processor, implements the steps of:

According to the creative animation processing method, device, computer equipment, storage medium and computer program product, the creative animation page is displayed through the creative management platform, the added advertisement animation data are displayed in the creative animation page, the animation template recommended based on the advertisement animation data is displayed, the target animation template is determined in the recommended animation template, the advertisement animation data are rendered based on the target animation template, the advertisement creative animation obtained through rendering is played in real time in the rendering process, the animation elements in the advertisement creative animation can be edited in the playing process, the final advertisement creative animation is obtained, the making object can browse the rendering effect of the advertisement creative animation in real time, the animation elements can be edited in the rendering process of the advertisement creative animation, the effect of the advertisement animation is adjusted, the advertisement animation data do not need to be generated through a server, the advertisement animation data do not need to be generated by waiting for the server, the making time of the advertisement creative animation is saved, and the making efficiency of the advertisement creative animation is improved.

Drawings

FIG. 1 is an application environment diagram of a method of processing an animation in one embodiment;

FIG. 2 is a flow diagram of a method of processing an animation in one embodiment;

FIG. 3 is a schematic diagram of adding advertisement animation data in a creative animation page, in one embodiment;

FIG. 4 is a schematic diagram of a template recommendation region in a creative animation page, according to one embodiment;

FIG. 5 is a schematic diagram of an intentional display area in a creative animation page, in one embodiment;

FIG. 6 is a schematic diagram of a creative animation page including dynamic creative options and custom creative options, in one embodiment;

FIG. 7 is a schematic diagram of an audience platform selected in a creative animation page, according to one embodiment;

FIG. 8 is a schematic diagram of drawing special effects elements and image elements in a first animation frame, in one embodiment;

FIG. 9 is a schematic diagram of an edit page prior to adjustment of animation elements in an ad creative animation, in one embodiment;

FIG. 10 is a schematic diagram of an edit page when filter elements in an ad creative animation are replaced, in one embodiment;

FIG. 11 is a schematic illustration of an edit page after adjustment of animation elements in an ad creative animation, in one embodiment;

FIG. 12 is a schematic diagram of a first ad creative animation and a second ad creative animation displayed in a creative animation page in one embodiment;

FIG. 13 is a schematic diagram of an animation template changing page when changing an animation template of a first ad creative animation in one embodiment;

FIG. 14 is a schematic diagram of an animation template changing page when changing an animation template of a second ad creative animation in one embodiment;

FIG. 15 is a schematic diagram of a creative animation page in which an ad creative animation is automatically generated, in one embodiment;

FIG. 16 is a flow chart of a method of processing creative animation according to another embodiment;

FIG. 17 is a schematic diagram of a creative animation page in one embodiment of a scene;

FIG. 18 is a block diagram of a processing device for creating an animation in one embodiment;

fig. 19 is an internal structural view of the computer device in one embodiment.

Detailed Description

The present application will be described in further detail with reference to the drawings and examples, in order to make the objects, technical solutions and advantages of the present application more apparent. It should be understood that the specific embodiments described herein are for purposes of illustration only and are not intended to limit the scope of the application.

The creative animation processing method provided by the embodiment of the application can be applied to an application environment shown in fig. 1. Wherein the terminal 102 communicates with the server 104 via a network. The data storage system may store data that the server 104 needs to process. The data storage system may be integrated on the server 104 or may be located on a cloud or other network server.

The terminal 102 can display a creative animation page through the creative management platform, the terminal 102 responds to the data adding operation triggered on the creative animation page, the added advertisement animation data is displayed on the creative animation page, an animation template recommended based on the advertisement animation data is displayed on the creative animation page, and the animation template can be sent to the terminal 102 by the server 104 based on the advertisement animation data; the terminal 102 may render advertisement animation data based on a target animation template in response to a confirmation operation for the target animation template in the animation templates, and play the rendered advertisement creative animation in real time during the rendering process; when the terminal 102 detects the animation element editing operation during the playing process, the terminal can edit the animation elements in the played advertisement creative animation to obtain the final advertisement creative animation.

The terminal 102 may be a smart phone, a tablet computer, a notebook computer, a desktop computer, a smart speaker, a smart watch, an internet of things device, and a portable wearable device, and the internet of things device may be a smart speaker, a smart television, a smart air conditioner, and a smart vehicle device. The portable wearable device may be a smart watch, smart bracelet, headset, or the like.

The server 104 may be a separate physical server or may be a service node in a blockchain system, where a Peer-To-Peer (P2P) network is formed between service nodes in the blockchain system, and the P2P protocol is an application layer protocol that runs on top of a transmission control protocol (TCP, transmission Control Protocol) protocol.

The server 104 may be a server cluster formed by a plurality of physical servers, and may be a cloud server providing cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, content delivery networks (Content Delivery Network, CDN), and basic cloud computing services such as big data and artificial intelligence platforms.

The terminal 102 and the server 104 may be connected by a communication connection manner such as bluetooth, USB (Universal Serial Bus ) or a network, which is not limited herein.

In some embodiments, as shown in fig. 2, a method for processing a creative animation is provided, and the method is applied to the terminal in fig. 1 for illustration, and includes the following steps:

step S202, displaying the creative animation page through the creative management platform.

The creative management platform is used for making advertising creative animations, and can be realized through application, sub-application of the application, and web pages.

Illustratively, the creative management platform is implemented by application A, which may be an application that handles the entire process of advertising creative animation business; the ad creative animation may be created by a creative creation tool of the creative management platform, that is, the creative creation tool is a function of application a, and the function of application a may further include: a hot creative browsing tool, a template mart tool and a creative throwing tool; through the hot creative browsing tool, a hot creative animation ranking list can be checked, wherein the hot creative animation ranking list comprises a plurality of creative animations with the click rate in the front; the animation templates can be uploaded, sold, purchased, downloaded and stored through the template bazaar tool; the created ad creative animation can be delivered to the relevant platform through the creative delivery tool.

The creative management platform is implemented by a sub-application of an application B, which may be an application that performs social interaction through instant messaging, or may be an application that performs content sharing, and the application B includes an entry corresponding to the sub-application of the creative management platform.

Illustratively, the creative management platform is implemented by a web page, and the web page corresponds to a web address, i.e., a web address of the creative management platform.

The creative animation page is used for making an advertisement creative animation, and can upload original advertisement animation data, render to obtain the advertisement creative animation and edit the advertisement creative animation to finish the making of the advertisement creative animation.

In some embodiments, when the creative management platform is implemented by an application, a page of the application includes a creative management platform control corresponding to the creative management platform, and the terminal displays the creative animation page in response to a trigger operation for the creative management platform control.

When the creative management platform is realized through the sub-application of the application, the sub-application page of the application comprises an entry control of the sub-application corresponding to the creative management platform, and the terminal responds to the triggering operation aiming at the entry control to display a creative animation page; or displaying the creative animation page when the terminal scans the graphic code of the sub-application corresponding to the creative management platform.

When the creative management platform is implemented through the webpage, the terminal responds to triggering operation aiming at the website corresponding to the creative management platform, and the creative animation page is displayed.

Step S204, in response to the data adding operation triggered on the creative animation page, the added advertisement animation data is displayed on the creative animation page.

Wherein the advertisement animation data is original animation data to be made into advertisement creative animation; the advertisement animation data can comprise data corresponding to the video and can also comprise data corresponding to a plurality of pictures, and the embodiment of the application mainly takes the advertisement animation data comprising the data corresponding to the video as an example for explanation; the number of advertisement animation data may be one or more.

The creative animation page comprises a data adding area and a data adding control.

In some embodiments, the terminal responds to the triggering operation of the data adding control in the creative animation page, displays a data uploading page, selects advertisement animation data from the local animation data to be selected or the online animation data to be selected through the data uploading page, and further comprises a confirmation control, and the terminal responds to the triggering operation of the confirmation control in the data uploading page to realize the addition of the advertisement animation data. The advertisement animation data displayed on the creative animation page may be a thumbnail of the advertisement animation data displayed in the data addition area of the creative animation page.

Illustratively, as shown in FIG. 3, the creative animation page 301 includes a data addition control 302 and a data addition area 303, the terminal performs addition of advertisement animation data in response to a trigger operation for the data addition control 302, and in the data addition area 303 of the creative animation page 301, a thumbnail 304 of the added advertisement animation data is displayed.

In some embodiments, the data uploading page includes a file browsing control, and the terminal responds to a triggering operation for the file browsing control to display the local moving picture data to be selected in the file browsing sub-page, so that the terminal selects advertisement moving picture data in the local moving picture data to be selected.

Illustratively, the advertisement animation data is video correspondence data; the terminal responds to the triggering operation aiming at the file browsing control, a file browsing sub-page is displayed, the file browsing sub-page comprises videos to be selected, and the terminal can select one video from the videos to be selected as advertisement animation data.

In some embodiments, the data uploading page further includes an online data browsing control, and the terminal responds to a trigger operation for the online data browsing control to display online animation data to be selected in the file browsing sub-page, so that the terminal selects advertisement animation data from the online animation data to be selected and downloads the advertisement animation data to the terminal locally. It should be noted that the online animation data may be animation data collected in a cloud service corresponding to the creative management platform.

Step S206, displaying an animation template recommended based on the advertisement animation data on the creative animation page.

The creative animation page further comprises a template recommendation area, and the template recommendation area can be located below the data adding area and can be located on the right side of the data adding area in the creative animation page.

The animation templates are used for editing and rendering the advertisement animation data, the animation templates can be recommended by the server based on the advertisement animation data, and the number of the animation templates can be multiple.

In some embodiments, after completing the addition of the advertisement animation data, the terminal pushes the advertisement animation data to the server, the server determines a recommended animation template based on the advertisement animation data, and feeds back the recommended animation template to the terminal, which displays the recommended animation template in a template recommendation area of the creative animation page.

In some embodiments, the animation templates may be determined based on the type to which the advertisement animation data belongs, and illustratively, the recommended animation templates are determined among preset animation templates of the car type when the advertisement animation data belongs to the car type, and the recommended animation templates are determined among preset animation templates of the education type when the advertisement animation data belongs to the education type.

Illustratively, as shown in FIG. 4, the creative animation page 401 includes a template recommendation area 402, in which a plurality of animation templates, template 1, template 2, template 3, and template 4, respectively, are displayed in the template recommendation area 402.

Step S208, in response to the confirmation operation for the target animation template in the animation templates, the advertisement animation data is rendered based on the target animation template, and the rendered advertisement creative animation is played in real time in the rendering process.

Wherein the number of the animation templates is one or more, and the target animation template is the animation template for receiving the confirmation operation.

In some embodiments, the terminal responds to the confirmation operation for the animation template, takes the animation template corresponding to the confirmation operation as a target animation template, displays a playing sub-page, acquires rendering data of the target animation template and rendering data of the advertisement animation data, renders the advertisement creative animation through the rendering data of the target animation template and the advertisement animation data, and plays the rendered advertisement creative animation in real time in the playing sub-page.

In some embodiments, in response to a confirmation operation for a target animation template in the animation templates, the terminal adds a selected identifier to the target animation template, and the target animation template and other animation templates except the target animation template can be distinguished through the selected identifier. Illustratively, as shown in FIG. 4, in the template recommendation area 402, template 2 includes a selected identifier 403, that is, template 2 is a target animation template.

In some embodiments, when the target animation template is a locally saved template of the terminal, the terminal locally obtains rendering data of the target animation template; when the target animation template is a template which is not stored locally by the terminal, the server sends rendering data of the target animation template to the terminal so that the terminal obtains the rendering data of the target animation template.

In some embodiments, the play sub-page may be displayed at an upper layer of the creative animation page and overlay a portion of the creative animation page, i.e., the play sub-page is displayed in the creative animation page; the play sub-page may also be an independently displayed page, i.e., a jump from the creative animation page to the play sub-page.

In some embodiments, the terminal may render the ad creative animation in the creative display area of the creative animation page via the target animation templates and the rendering data of the ad animation data, and enable real-time playback of the rendered ad creative animation in the creative display area.

And step S210, when the animation element editing operation is detected in the playing process, editing the animation elements in the played advertisement creative animation to obtain the final advertisement creative animation.

Wherein, the animation elements are rendering contents corresponding to the target animation templates, and can be understood as contents except advertisement animation data in the advertisement creative animation; animation elements include, but are not limited to: special effects elements, image elements, music elements, and filter elements. The special effect element is used for adding rich and vivid effects to the advertisement animation data, for example, the special effect element can add flame burning effects to the advertisement animation data and can also add stylized transition effects to the advertisement animation data; the image element is used for adding an image on a picture of the advertisement animation data, and the image can be a sticker image, an expression image and the like; the music element is used for adding background music to the advertisement animation data; the filter element is used for adjusting image parameters of the advertisement animation data, such as by adjusting color and contrast of the advertisement animation data, so as to realize adding the filter element to the advertisement animation data.

The special effect elements can be obtained through special effect manufacturing application, special effects are manufactured through special effect manufacturing application, special effect files are exported through export plug-ins, the special effect files are converted into data corresponding to the special effect elements, and then the data corresponding to the special effect elements are added to the creative management platform, so that manufactured objects can use special effects manufactured through special effect manufacturing application in the creative management platform.

In some embodiments, the play sub-page includes an edit control; when the terminal detects an animation element editing operation for the editing control in the playing sub-page, the terminal can edit the animation element in the played advertising creative animation in the playing sub-page, and the editing of the animation element includes but is not limited to: deleting original animation elements, replacing the original animation elements and adding new animation elements; editing the animation elements in the played advertisement creative animation to obtain edited animation elements, rendering the advertisement animation data in the playing sub-page by the terminal through the edited animation elements to obtain a final advertisement creative animation, and playing the rendered final advertisement creative animation in the playing sub-page in real time.

In some embodiments, the creative display area of the creative animation page includes an editing control, the terminal detects an animation element editing operation for the editing control in the creative display area, renders the advertisement animation data through the edited animation element to obtain a final advertisement creative animation, and can play the rendered final advertisement creative animation in real time in the creative display area.

In some embodiments, the terminal edits animation elements in the played ad creative animation in the editing page, and plays the rendered edited ad creative animation in real time in the editing page, the editing page further includes a confirmation control, and the terminal responds to a triggering operation for the confirmation control, takes the edited ad creative animation currently played in the editing page as a final ad creative animation, and displays a thumbnail of the final ad creative animation in the creative display area.

Illustratively, as shown in FIG. 5, the creative animation page 501 includes a creative display area 502 with a thumbnail 503 of the final ad creative animation displayed in the creative display area 502.

In the creative animation processing method, the creative animation page is displayed through the creative management platform, the added advertisement animation data is displayed in the creative animation page, the animation template recommended based on the advertisement animation data is displayed, the target animation template is determined in the recommended animation template, the advertisement animation data is rendered based on the target animation template, the rendered advertisement creative animation is played in real time in the rendering process, animation elements in the advertisement creative animation can be edited in the playing process, the final advertisement creative animation is obtained, the making object can browse the rendering effect of the advertisement creative animation in real time, the animation elements can be edited in the rendering process of the advertisement creative animation, the effect of the advertisement creative animation is adjusted, the advertisement animation data does not need to be generated through a server, the waiting of the server to generate the advertisement animation data is omitted, the making time of the advertisement creative animation is saved, and the making efficiency of the advertisement creative animation is improved.

The creative options included in the creative animation page include, but are not limited to: dynamic creative options and custom creative options; when the dynamic creative options are in the selected state, the advertisement creative animation can be generated through the animation template, and when the custom creative options are in the selected state, the production object can carry out editing production on advertisement animation data, so that the advertisement creative animation is obtained. In practical application, only one of the dynamic creative options and the custom creative options can be set in the selected state, i.e. the dynamic creative options and the custom creative options cannot be set in the selected state at the same time.

Illustratively, as shown in FIG. 6, the creative animation page 601 includes dynamic creative options 602 and custom creative options 603, in this example, the dynamic creative options 602 are selected states, i.e., the designated creative options are dynamic creative options.

In some embodiments, the terminal sets the dynamic creative option to a selected state in response to a creative selection operation for the dynamic creative option in the creative animation page, and when the dynamic creative option is in the selected state, the terminal acquires a type identifier of the advertisement animation data, sends the type identifier to the server, so that the server determines a recommended animation template in a preset animation template, and pushes the animation template to the terminal.

In some embodiments, the type identifier of the advertisement animation data may be determined when the advertisement animation data is added, and illustratively, the terminal displays a data uploading page in response to a data adding operation triggered on the creative animation page, adds the advertisement animation data in the data uploading page, displays a plurality of types of controls to be selected in the data uploading page in response to a triggering operation for the type selection control in the data uploading page, and uses the corresponding type identifier of the target type control to be selected as the type identifier of the advertisement animation data in response to a confirming operation for the target type control in the plurality of types of controls to be selected; the terminal displays the added advertisement animation data and the type identification of the advertisement animation data on the creative animation page.

In some embodiments, the type identification of the advertisement animation data may be determined by type identification of key segments of the advertisement animation data by the terminal; illustratively, after the terminal completes the addition of the advertisement animation data, the terminal extracts the key segments of the advertisement animation data, and the terminal performs type identification on the key segments to determine the type identification of the advertisement animation data.

In some embodiments, the terminal sets the dynamic creative option to a selected state in response to a creative selection operation for the dynamic creative option in the creative animation page, and when the dynamic creative option is in the selected state, the terminal sends the advertisement animation data to the server so that the server identifies the type to which the advertisement animation data belongs, determines a recommended animation template based on the type to which the advertisement animation data belongs, and pushes the animation template to the terminal.

In the above embodiment, when the creative option in the creative animation page is in the selected state, the animation template recommended based on the advertisement animation data is displayed in the advertisement animation page, and the production object is not required to manually edit the advertisement animation data, and the production object is not required to select the animation template in the template library, so that the operation of displaying the animation template is simplified, and the efficiency of displaying the animation template is further improved.

The animation duration is the duration required for completely playing the video corresponding to the advertisement animation data.

The target time length is the maximum time length of the advertisement creative animation and is also the playing time length corresponding to the advertisement creative animation, and the target time length can be determined according to the playing requirement of the advertisement creative animation or can be preset.

In some embodiments, the terminal obtains the animation duration of the advertisement animation data, and obtains the target duration, and when the animation duration is longer than the target duration, the advertisement animation data needs to be processed, so that the animation duration of the processed advertisement animation data is not longer than the target duration, and the terminal renders the processed advertisement animation data through the target animation template.

The terminal can cut the advertisement animation data to obtain the processed advertisement animation data, and the animation duration of the processed advertisement animation data is not more than the target duration. The advertisement animation data comprises data corresponding to a plurality of advertisement animation frames, and the advertisement animation data is cut, so that part of advertisement animation frames can be removed from the plurality of advertisement animation frames, and the data corresponding to the removed rest advertisement animation frames is used as the processed advertisement animation data. And removing part of advertisement animation frames from the advertisement animation frames, wherein the advertisement animation frames can be randomly sampled, so that the animation duration corresponding to the sampled advertisement animation frames is not greater than the target duration.

The terminal can also accelerate the advertisement animation data to obtain the processed advertisement animation data, wherein the animation duration of the processed advertisement animation data is not longer than the target duration. The accelerating processing of the advertisement animation data may be to increase the frame rate of the plurality of advertisement animation frames, so that the animation duration corresponding to the plurality of advertisement animation frames after the frame rate is increased is not greater than the target duration, and the data corresponding to the plurality of advertisement frames after the frame rate is increased is used as the processed advertisement animation data.

In the above embodiment, when the animation time length corresponding to the advertisement animation data is longer than the target time length, the advertisement animation data is cut or accelerated, and the processed advertisement animation data is rendered through the target animation template, so that the animation time length of the advertisement creative animation obtained by rendering is not longer than the target time length, and the method is further suitable for the playing requirement of the advertisement creative animation.

The audience platform is a platform for delivering the advertisement creative animation, that is, after the advertisement creative animation is delivered, the advertisement creative animation can be browsed on the audience platform, and the audience platform can be realized through application or through a webpage.

The audience platform identification can be a unique identity identification of an audience platform, and the audience platform identification is associated with a target time length of the audience platform identification.

The audience platform identifiers can also be the type identifiers of the audience platforms, the audience platform identifiers of the audience platforms of the same type are the same, and the audience platform identifiers of the audience platforms of different types are different. Types of audience platforms include, but are not limited to: short video application type, long video application type, social application type, and web page type; for example, the target duration of the short video application type may be less than the target duration of the social application type.

In some embodiments, the creative animation page further includes a platform selection control, the terminal is responsive to an audience platform selection operation for the platform selection control to display a plurality of audience platforms to be selected, the terminal selects an audience platform among the plurality of audience platforms to be selected, obtains an audience platform identification of the selected audience platform, and determines a target duration according to the audience platform identification.

Illustratively, as shown in fig. 7, the data adding area of the creative animation page 701 includes a platform selection control 702, and the terminal displays an audience platform selection sub-page 703 in response to an audience platform selection operation for the platform selection control 702, where the audience platform selection sub-page 703 includes a plurality of audience platforms to be selected, respectively: a short video application platform, a social application platform, a long video application platform and a webpage platform; selecting a social application platform from a plurality of audience platforms to be selected as an audience platform, acquiring an audience platform identification of the social application platform, and determining a target duration according to the audience platform identification.

In some embodiments, the creative animation page further includes a platform selection control, the terminal is responsive to an audience platform selection operation for the platform selection control to display a plurality of platform types to be selected, the terminal selects a target type from the plurality of platform types to be selected, obtains an audience platform identifier corresponding to the target type, and determines a target duration according to the audience platform identifier.

In the above embodiment, the terminal determines the target duration according to the selected audience platform, and further, when the animation time of the advertisement animation data is longer than the target duration, the terminal processes the advertisement animation data, so that the animation time of the processed advertisement animation data is not longer than the target duration, the advertisement creative animation meets the playing requirement of the released audience platform, and the adaptation degree of the advertisement creative animation and the audience platform is improved.

In some embodiments, the target animation template comprises at least one sequence of elements; rendering the processed advertisement animation data based on the target animation template, and playing the advertisement creative animation obtained by rendering in real time in the rendering process, wherein the method comprises the following steps: obtaining animation data to be rendered from the advertisement animation data; determining element data to be rendered corresponding to the animation data to be rendered based on at least one element sequence; rendering in the canvas to obtain an advertising creative animation frame based on the animation data to be rendered and the element data to be rendered; and playing the rendered advertising creative animation frames in real time.

Wherein, the number of the element frame sequences included in the target animation template can be one or more; the element sequence comprises a plurality of element frames, and the advertisement animation data comprises data of a plurality of advertisement animation frames; the plurality of element frames may be in one-to-one correspondence with a part of the plurality of advertisement animation frames, and the plurality of element frames may also be in one-to-one correspondence with the plurality of advertisement animation frames. The advertisement animation data may be advertisement animation data obtained by cutting or accelerating advertisement data based on the target time length, or may be advertisement animation data which is not cut or accelerating based on the target time length.

The animation data to be rendered is the data corresponding to the advertisement animation frame; the element data to be rendered is the data corresponding to the element frames; the canvas can be understood as a blank page used for rendering and playing the rendered advertising creative animation frames in real time, and in practical application, the canvas is in a playing sub-page or in a creative display area of the creative animation page.

In some embodiments, for to-be-rendered animation data corresponding to each advertisement animation frame in the advertisement animation data, the terminal obtains to-be-rendered element data corresponding to the to-be-rendered animation data in the element sequence, renders in canvas according to the to-be-rendered animation data and the to-be-dyed element data, plays the advertisement creative animation frame corresponding to the to-be-rendered animation data obtained by rendering in real time, and obtains the advertisement creative animation according to the advertisement creative animation frames respectively corresponding to each to-be-rendered animation data included in the advertisement animation data.

For example, for the to-be-rendered animation data p1 corresponding to the advertisement animation frame f1 in the advertisement animation data, to-be-rendered animation data q1 corresponding to the to-be-rendered animation data p1 is obtained in the element sequence, and according to the to-be-rendered animation data p1 and the to-be-dyed element data q1, the advertisement creative animation frame h1 corresponding to the to-be-rendered animation data p1 is rendered in the canvas of the playing sub-page.

In the embodiment, the to-be-rendered animation data in the advertisement animation data and the to-be-rendered element data corresponding to the to-be-rendered animation data are rendered in canvas and played in real time, so that in the rendering process, the advertisement creative animation frames are rendered frame by frame based on the to-be-rendered animation data corresponding to a plurality of advertisement animation frames included in the advertisement animation data, further the advertisement creative animation is played in real time in the rendering process, the server does not need to wait for generating the advertisement animation data, the creation time of the creative animation is saved, and the creation efficiency of the advertisement creative animation is improved.

The frame number corresponding to the animation data to be rendered is used for reflecting the playing sequence of the advertisement animation frames corresponding to the animation data to be rendered in the plurality of advertisement animation frames corresponding to the advertisement animation data. Illustratively, the advertisement animation frames corresponding to the advertisement animation data are respectively: f1, f2, f3, f4, f5, f6, assuming that the frame of the advertisement animation corresponding to the animation data to be rendered is f2, the frame number corresponding to the animation data to be rendered is 2.

The fragment file corresponding to the element sequence comprises element data to be rendered, which correspond to element frames in the element sequence, wherein the element data to be rendered and the element frames correspond to each other one by one through the number of frames, the element frames correspond to the advertisement animation frames one by one through the number of frames, and the element data to be rendered and the animation data to be rendered also correspond to each other one by one through the number of frames.

Wherein the sequence of elements includes, but is not limited to: filter element sequence, special effects element sequence, image element sequence, and music element sequence, accordingly, element data to be rendered includes, but is not limited to: filter element data, special effect element data, image element data, and music element data.

In some embodiments, for a slice file corresponding to each element sequence, the terminal determines a frame number corresponding to the animation data to be rendered, invokes an interface of the slice file, uses the frame number as an interface parameter, and obtains the element data to be rendered through the interface parameter. When the number of the element sequences is multiple, the terminal calls interfaces of the multiple element sequences corresponding to the fragment files respectively, and obtains element data to be rendered from the multiple fragment files through interface parameters.

For example, the number of frames corresponding to the animation data to be rendered is 2, the interface of the filter element sequence corresponding slice file, the interface of the special effect element sequence corresponding slice file, the interface of the image element sequence corresponding slice file and the interface of the music element sequence corresponding slice file are called, the 2 is used as an interface parameter, so that the terminal obtains the filter element data in the filter element sequence corresponding slice file, obtains the special effect element data in the special effect element sequence corresponding slice file, obtains the image element data in the image element sequence corresponding slice file and obtains the music element data in the music element sequence corresponding slice file.

In some embodiments, the terminal obtains the animation data to be rendered in the slicing file corresponding to the advertisement animation data; before rendering each advertising creative animation frame, the terminal calls an interface of a slicing file corresponding to the advertising animation data, takes the current frame number as an interface parameter, and acquires the animation data to be rendered through the interface parameter.

In the embodiment, the element data to be rendered exists in the slicing files corresponding to the element sequences respectively, and the element data to be rendered is acquired in the slicing files corresponding to the element sequences respectively according to the frame numbers corresponding to the animation data to be rendered, so that the current element data to be rendered corresponding to the element data to be rendered is acquired in real time, instead of acquiring all the element data to be rendered corresponding to the element sequences, the acquired data amount of the element data to be rendered is smaller, the acquisition efficiency of the element data to be rendered is improved, the real-time performance of rendering is further improved, and the played advertising creative animation is smoother.

In some embodiments, the element data to be rendered includes: filter element data, special effect element data, image element data and music element data, and rendering an advertising creative animation frame in a canvas based on the animation data to be rendered and the element data to be rendered, comprising: rendering in the canvas to obtain a first animation frame based on the animation data to be rendered and the filter element data; determining a first position corresponding to the special effect element data on the first animation frame, and determining a second position corresponding to the image element data on the first animation frame; rendering is carried out at a first position of a first animation frame according to the special effect element data, and rendering is carried out at a second position of the first animation frame according to the image element data, so that a second animation frame is obtained; and adding music elements to the second animation frame to obtain the advertising creative animation frame.

The first positions include first pixel positions where the special effect element is located in the advertising creative animation frame, and the second positions include second pixel positions where the image element is located in the advertising creative animation frame, and it should be noted that there may be overlapping between the first pixel positions and the second pixel positions.

In some embodiments, the terminal superimposes the animation data to be rendered and the filter element data to obtain superimposed data, and draws the superimposed data on the canvas to obtain a first animation frame; acquiring a first position in the special effect element data, acquiring a second position in the image element data, drawing a corresponding special effect element at the first position of the first animation frame based on the special effect element data, and drawing a corresponding image element at the second position of the first animation frame based on the image element data to obtain a second animation frame; binding the second animation frame with the corresponding music element to realize adding the music element to the second animation frame, so that when the second animation frame is played in the canvas, the music element corresponding to the second animation frame is played at the same time, and the advertising creative animation frame is obtained.

Illustratively, as shown in fig. 8, the terminal draws a first animation frame 801 in a canvas through the animation data to be rendered and the filter element data, draws a corresponding special effect element at a first position 802 of the first animation frame 801 based on the special effect element data, and draws a corresponding image element at a second position 803 of the first animation frame 801 based on the image element data.

In some embodiments, the animation data to be rendered and the element data to be rendered may be codes written by JavaScript (a lightweight programming language with function priority), and the terminal draws an ad creative animation frame based on the codes corresponding to the animation data to be rendered and the element data to be rendered in a canvas implemented by HTML (Hyper Text Markup Language ), thereby implementing real-time drawing and playing of the ad creative animation frame.

It should be noted that, for special effect elements, special effect files produced and exported by special effect production application are converted into special effect element data, the special effect element data can be codes written by JavaScript, and the terminal can draw the special effect elements in canvas through the special effect element data.

The animation elements can also comprise elements corresponding to the animation files produced by other third party applications; illustratively, the animation element may further include a moving picture element, which is code written by JavaScript, by creating a moving picture through a third party application and exporting a moving picture file, converting the moving picture file into moving picture element data. That is, in the case of converting the animation file produced by the third party application into the element data, the embodiment of the application can be connected into the animation file produced by the third party application, so that the animation elements are richer, and further, the produced advertisement creative animation is richer.

In the above embodiment, the terminal adds the filter element to the to-be-rendered animation data to obtain the first animation frame, draws the special effect element at the first position of the first animation frame through the special effect element data, draws the image element at the second position of the second animation frame through the image element data to obtain the second animation frame, and adds the music element to the second animation frame to obtain the advertisement creative animation frame, so as to draw and play the advertisement creative animation frame in real time.

The adjustment of the filter element may be adjusting a degree value corresponding to the filter element, and the position adjustment of the special effect element may be adjusting a first position corresponding to the special effect element.

In some embodiments, the terminal responds to a triggering operation for an editing control, displays an editing page, wherein the editing page comprises an editing area and a playing area, edits animation elements in the advertisement creative animation in the editing area of the editing page, renders advertisement animation data through the edited animation elements to obtain a final advertisement creative animation, and plays the final advertisement creative animation in real time on the playing page of the editing page.

When the advertising creative animation is played in the playing sub-page, the editing control is positioned in the playing sub-page, and when the advertising creative animation is played in the creative display area of the creative animation page, the editing control is positioned in the creative animation page.

In some embodiments, the edit area of the edit page includes a filter track corresponding to a filter element, a special effects track corresponding to a special effects element, and a music track corresponding to a music element in the ad creative animation.

And the terminal responds to the adjustment operation aiming at the filter track, displays a parameter adjustment page corresponding to the filter element, and adjusts the filter element on the parameter adjustment page to obtain the adjusted filter element. The parameter adjustment page comprises, but is not limited to, a filter degree adjustment item and a brightness adjustment item; the filter degree adjustment item can adjust the action degree of the filter element in the advertising creative animation, for example, the filter element is a black-and-white filter element, the filter degree is adjusted to be higher, so that the dark part in the advertising creative animation is more similar to black, the bright part is more similar to white, the filter degree is adjusted to be lower, so that the dark part in the advertising creative animation is more similar to dark gray, and the bright part is more similar to light gray; the brightness of the advertisement creative animation can be adjusted through the brightness adjusting item.

The terminal responds to the replacing operation aiming at the filter track, a filter element selecting page is displayed, the filter element selecting page comprises a plurality of filter elements to be selected, and the terminal can select the replaced filter elements from the plurality of filter elements to be selected.

The terminal responds to the replacement operation aiming at the special effect track, a special effect element selection page is displayed, the special effect element selection page comprises a plurality of special effect elements to be selected, and the terminal can select the replaced special effect elements from the plurality of special effect elements to be selected.

The terminal displays a music element selection page in response to a replacement operation for the music track, wherein the music element selection page comprises a plurality of to-be-selected music elements, and the terminal can select the replaced music elements from the plurality of to-be-selected music elements.

Illustratively, as shown in fig. 9, the editing area 902 of the editing page 901 includes a filter track 9021 corresponding to the filter element 1, a special effect track 9022 corresponding to the special effect element 1, and a music track 9023 corresponding to the music element 1, and the playing area 903 of the editing page plays in real time: rendering the advertisement animation data based on the filter element 1, the special effect element 1 and the music element 1 to obtain advertisement creative animation;

as shown in fig. 10, the terminal displays a filter element selection page 9024 in the edit area 902 in response to a replacement operation for the filter track 9021, the filter element selection page 9024 including a plurality of filter elements to be selected, which are respectively a filter element 2, a filter element 3, and a filter element 4, and selects a replaced filter element in the filter element selection page 9024, which is a filter element 2 in this example.

As shown in fig. 11, the filter rail 11021 in the edit region 1102 of the edit page 1101 displays the replaced filter element 2, and the play region 1103 of the edit page 1101 plays in real time: and rendering the advertising creative animation obtained by the advertising animation data based on the changed filter element 2, the special effect element 1 and the music element 1.

In some embodiments, editing the animation elements in the played ad creative animation to obtain a final ad creative animation, further comprising: the method comprises the steps of adjusting, replacing or deleting image elements in the advertising creative animation, deleting filter elements in the played advertising creative animation, deleting special effect elements in the advertising creative animation, or deleting music elements in the advertising creative animation.

Correspondingly, the editing page further comprises an image track corresponding to the image element, the terminal responds to the replacement operation for the image track, the image element selection page is displayed, the image element selection page comprises a plurality of image elements to be selected, and the terminal can select the replaced image element from the plurality of image elements to be selected.

And adjusting the position of the image element in the advertising creative animation to adjust the second position corresponding to the image element.

The editing page comprises deletion controls corresponding to the filter track, the special effect track, the music track and the image track respectively, and the terminal responds to triggering operation of the deletion control corresponding to any element track in the filter track, the special effect track, the music track or the image track to delete the element track corresponding to the triggering operation.

In the embodiment, the animation elements in the advertisement creative animation can be adjusted or replaced to obtain the final advertisement creative animation, and the original animation elements can be replaced, deleted and adjusted through the animation element editing operation, so that the final advertisement creative animation is richer and meets the requirements of manufacturing objects; the making object can edit the advertisement creative animation through simple operation, so that the flexibility and convenience of making the final advertisement creative animation are improved.

In some embodiments, the ad creative animation includes a first ad creative animation and a second ad creative animation in different proportions; the creative animation processing method further comprises the following steps: after the rendering of the advertisement animation data is completed to obtain the advertisement creative animation, displaying an animation template replacement page when the template replacement operation is detected; in response to a selection operation for the first ad creative animation or the second ad creative animation, displaying a candidate animation template matching the first ad creative animation or the second ad creative animation in an animation template area of the animation template replacement page; and responding to the template selection operation, and rendering advertisement animation data based on the animation template to be selected corresponding to the template selection operation to obtain the final advertisement creative animation.

Where the different proportions refer to different aspect ratio cases, illustratively the aspect ratio case of the first ad creative animation is 16:9 and the aspect ratio case of the second ad creative animation is 9:16.

In some embodiments, the first ad creative animation and the second ad creative animation may be rendered from the ad animation data based on different animation templates, or the first ad creative animation and the second ad creative animation may be rendered from the first ad animation data and the second ad animation data, respectively, based on the same or different animation templates.

In some embodiments, after completing the rendering of the ad animation data to obtain an ad creative animation, displaying a thumbnail of the ad creative animation in a creative display area of the creative animation page; the creative animation page further includes a template replacement control, when the creative display area of the creative animation page includes a first ad creative animation and a second ad creative animation, the terminal is responsive to a trigger operation for the template replacement control in the creative animation page to display an animation template replacement page, the animation template replacement page including: the first advertisement creative animation and the second advertisement creative animation, wherein in practical application, the animation template replacing page comprises a thumbnail of the first advertisement creative animation and a thumbnail of the second advertisement creative animation; in response to a selection operation for a first ad creative animation (or a second ad creative animation) in the animation template replacement page, displaying each of the candidate animation templates having aspect ratio aspects consistent with the first ad creative animation (or the second ad creative animation) in an animation template area of the animation template replacement page; and the terminal responds to the template selection operation, and renders advertisement animation data corresponding to the first advertisement creative animation (or the second advertisement creative animation) through a to-be-selected animation template corresponding to the template selection operation, so as to obtain the final advertisement creative animation.

In some embodiments, the animation templates to be selected in the animation template area of the animation template replacement page may be arranged in order of from large to small usage amount; the animation template area of the animation template replacement page also comprises a search control, and the terminal types in keywords in the search control to search for the animation templates to be selected, which are matched with the keywords.

In some embodiments, the animation template replacing page further comprises a playing area, the terminal renders the advertisement animation data through the animation template to be selected corresponding to the template selecting operation, and plays the rendered advertisement creative animation in real time in the playing area; the animation template replacing page further comprises a confirmation control, and the terminal responds to triggering operation aiming at the confirmation control to take the advertisement creative animation currently played in the playing area as a final advertisement creative animation.

Illustratively, as shown in FIG. 12, a thumbnail 12021 of a first ad creative animation, which in this example is based on a recommended animation template, is displayed in the creative display area 1202 of the creative animation page 1201, along with a thumbnail 12022 of a second ad creative animation. The template 2 is obtained by rendering advertisement animation data, and the second advertisement animation is based on a recommended animation template: the template 3 renders the ad animation data and the aspect ratio of the first ad creative animation is 16:9 and the aspect ratio of the second ad creative animation is 9:16. The creative display area 1202 also includes a template replacement control 12023, and the terminal displays an animated template replacement page in response to a trigger operation for the template replacement control 12023.

As shown in fig. 13, the animation template replacement page 1301 includes: the terminal, in response to a selection operation for the thumbnail 1302 of the first ad creative animation and the thumbnail 1303 of the second ad creative animation, adds a selection identification to the thumbnail 1302 of the first ad creative animation and displays in the animation template area 1304 a candidate animation template having an aspect ratio in accordance with the first ad creative animation, in this example, an aspect ratio of 16:9, so that the candidate animation template: the aspect ratio of the templates 5 to 11 (the remaining animation templates to be selected are not shown) are 16:9, and the templates 5 to 11 are arranged in order of the use amount from large to small.

Responding to a template selection operation by the terminal, and selecting a to-be-selected animation template corresponding to the template selection operation: the template 10 adds the selected identifier, renders the advertisement animation data corresponding to the first advertisement creative animation through the template 10, plays the rendered advertisement creative animation in real time in the playing area 1305 of the animation template changing page 1301, and the terminal responds to the triggering operation of the confirmation control 1306 in the animation template changing page 1301 to take the advertisement creative animation currently played in the playing area 1305 as the final advertisement creative animation.

As shown in fig. 14, the animation template replacement page 1401 includes: the terminal, in response to a selection operation for the thumbnail 1402 of the first ad creative animation and the thumbnail 1403 of the second ad creative animation, adds a selection identification to the thumbnail 1403 of the second ad creative animation and displays in the animation template area 1404 a candidate animation template having an aspect ratio in accordance with the second ad creative animation, in this example having an aspect ratio of 9:16, so that the candidate animation template: the aspect ratio of templates 12 to 15 (the rest of the animation templates not shown) are all 9:16; responding to a template selection operation by the terminal, and selecting a to-be-selected animation template corresponding to the operation: the template 12 adds the selected identifier, renders the advertisement animation data corresponding to the second advertisement creative animation through the template 12, plays the rendered advertisement creative animation in real time in the play area 1405 of the animation template replacing page 1401, and the terminal responds to the triggering operation of the confirmation control 1406 in the animation template replacing page 1401 to take the advertisement creative animation currently played in the play area 1405 as the final advertisement creative animation.

In some embodiments, the method of processing creative animation further comprises: after the rendering of the advertisement animation data is completed to obtain the advertisement creative animation, displaying an animation template replacement page when the template replacement operation is detected; and in response to the selection operation aiming at the advertisement animation data, displaying a to-be-selected animation template consistent with the aspect ratio of the advertisement creative animation in an animation template area of the animation template replacement page, and in response to the template selection operation, rendering the advertisement animation data based on the to-be-selected animation template corresponding to the template selection operation to obtain the final advertisement creative animation.

That is, when only one creative advertisement animation is obtained, the animation template of the creative advertisement animation may be replaced, and the aspect ratio of the animation template to be selected displayed in the animation template area of the animation template replacement page coincides with the aspect ratio of the creative advertisement animation.

In the above embodiment, in addition to the animation templates recommended based on the advertisement animation data, the production object may obtain the animation templates to be selected consistent with the aspect ratio of the advertisement creative animation through the template replacement operation, and obtain the final advertisement creative animation based on the animation templates to be selected, so that the final advertisement creative animation meets the requirements of the production object, and the richness of the advertisement creative animation is improved; the animation template of the advertisement creative animation can be replaced by the object to be manufactured through simple operation, so that the flexibility and convenience of manufacturing the final advertisement creative animation are improved.

The creative animation page further comprises an automatic generation control, wherein the automatic generation control is in an open state or a closed state; when the automatic generation control is in an open state, the function of automatically generating the advertisement creative animation is started.

In some embodiments, after adding the advertisement animation data, when the automatic generation control in the creative animation page is in an on state, the terminal acquires the animation templates recommended by the server based on the advertisement animation data, and the number of the recommended animation templates may be a preset value, and the preset value may be set according to requirements, for example, the preset value is 4 or 6. And the terminal sequentially renders the advertisement animation data based on the preset number of animation templates to obtain preset number of advertisement creative animations, and displays thumbnail images of the preset number of advertisement creative animations in the creative display areas of the creative animation pages.

In some embodiments, after adding the advertisement animation data, when the auto-generation control is in an off state in the creative animation page, the terminal sets the auto-generation control to an on state in response to a trigger operation for the auto-generation control.

In some embodiments, the preset number of animation templates includes a first part of animation templates with aspect ratio of a first proportion and a second part of animation templates with aspect ratio of a second proportion, and the number of the first part of animation templates and the number of the second animation templates can be set according to requirements. Illustratively, the preset number of animation templates includes 4 animation templates, wherein the aspect ratio of 2 animation templates is 16:9, and the aspect ratio of the other 2 animation templates is 9:16.

Illustratively, when the preset value is 4 and the automatic generation control 1502 in the creative animation page 1501 is in an on state as shown in fig. 15, the terminal sequentially renders the advertisement animation data based on 4 animation templates to obtain 4 advertisement creative animations, and displays thumbnails of the 4 advertisement creative animations in the creative display area 1503 of the creative animation page 1501, where the 4 advertisement creative animations include: 2 ad creative animations with aspect ratios of 16:9: 1504 and 1506, and 2 ad creative animations with aspect ratios of 9:16: 1505 and 1507.

In the embodiment, when the automatic generation control in the creative animation page is in the on state, the terminal can automatically generate the preset number of advertisement creative animations, so that a producer can view the advertisement creative animations in the creative animation page only by adding the advertisement creative animations, and the production efficiency of the advertisement creative animations is improved.

In some embodiments, when the automatically generated control in the creative animation page is in the closed state, the animation template is displayed in a template recommendation area of the creative animation page. When the automatic generation control in the creative animation page is in an open state, rendering by the terminal to obtain animation templates with preset numerical values for advertisement creative animation, wherein the animation templates are displayed in the template recommendation area of the creative animation page.

In some embodiments, if the animation element editing operation is not detected during the playing of the rendered ad creative animation, but a confirmation operation for the ad creative animation is obtained, the rendered ad creative animation is used as a final ad creative animation, and a thumbnail of the ad creative animation (final ad creative animation) is displayed in the creative display area of the creative animation page.

In the above embodiment, when the automatic generation control in the creative animation page is in the closed state, the recommended animation template is displayed so that the production object can determine the target animation template in the animation templates; if the animation element editing operation is not detected in the playing process of the advertisement creative animation rendered based on the target animation template, the advertisement creative animation rendered based on the target animation template is used as a final advertisement creative animation, so that the advertisement creative animation meets the requirements of producers, and the flexibility of producing the advertisement creative animation is improved.

In some embodiments, as shown in FIG. 16, the method of processing a creative animation includes:

step S1601, the terminal displays a creative animation page through a creative management platform;

Step S1602, the terminal responds to the data adding operation triggered on the creative animation page and displays the added advertisement animation data on the creative animation page;

step S1603A, when the automatic generation control in the creative animation page is in a closed state, the terminal responds to the creative selection operation and sets the creative option appointed by the creative selection operation into a selected state; when the appointed creative option is a dynamic creative option, the terminal inquires an animation template to be recommended based on the advertisement animation data, and the animation template is displayed in the creative animation page;

step S1603B, when an automatic generation control in the creative animation page is in an open state, the terminal responds to the data adding operation triggered on the creative animation page to acquire an animation template recommended based on advertisement animation data, and sequentially renders the advertisement animation data according to each recommended animation template to acquire advertisement creative animation corresponding to each recommended animation template;

step S1604, responding to an audience platform selection operation triggered on the creative animation page, selecting an audience platform identifier by the terminal, and searching a target duration corresponding to the audience platform according to the audience platform identifier; wherein, the target time length corresponding to different types of audience platforms is different;

Step S1605, responding to the confirmation operation of the target animation template in the animation template, obtaining the animation duration corresponding to the advertisement animation data by the terminal, and when the animation duration is longer than the target duration, cutting or accelerating the advertisement animation data to obtain the processed advertisement animation data;

step S1606, the terminal obtains the animation data to be rendered from the advertisement animation data, determines the frame number corresponding to the animation data to be rendered, and determines the element data to be rendered corresponding to the frame number in the slicing file corresponding to at least one element sequence respectively; the element data to be rendered includes: filter element data, special effect element data, image element data, and music element data;

step S1607, rendering in the canvas by the terminal based on the animation data to be rendered and the filter element data to obtain a first animation frame; determining a first position corresponding to the special effect element data on the first animation frame, determining a second position corresponding to the image element data on the first animation frame, rendering the first position of the first animation frame according to the special effect element data by the terminal, rendering the second position of the first animation frame according to the image element data to obtain a second animation frame, adding music elements to the second animation frame to obtain an advertisement creative animation frame, and playing the rendered advertisement creative animation frame in real time; the ad creative animation includes ad creative animation frames;

Step S1608A, when detecting the editing operation of the animation elements in the playing process, the terminal adjusts the filter elements in the played advertisement creative animation, or adjusts or replaces the special effect elements in the advertisement creative animation, or replaces the music elements in the advertisement creative animation, so as to obtain the final advertisement creative animation;

in step S1608B, when no animation element editing operation is detected during the play, the terminal takes the ad creative animation as the final ad creative animation.

In some embodiments, the present application also provides an application scenario, as shown in fig. 17, in which the creative management platform is implemented by a sub-application in the social application.

The terminal scans the graphic codes of the sub-applications corresponding to the creative management platform to enter the creative management platform, the terminal displays a creative animation page 1701 through the creative management platform, the terminal responds to the data adding operation triggered on the creative animation page 1701 to display added advertisement animation data 1702, and when the dynamic creative options 1703 in the creative animation page are in an open state and the automatic generation control 1704 is in a closed state, the terminal displays an animation template recommended based on the advertisement animation data on the creative animation page; the terminal responds to the confirmation operation of the target animation template 1705 in the animation template, renders advertisement animation data based on the target animation template, and plays the rendered advertisement creative animation in real time in the rendering process; when no animation element editing operation is detected during play, the terminal takes the ad creative animation as the final ad creative animation 1706.

In some embodiments, the application further provides an application scenario in which the creative management platform is implemented through a web page.

The terminal enters the creative management platform through a website corresponding to the creative management platform, the terminal displays a creative animation page through the creative management platform, the terminal responds to the data adding operation triggered on the creative animation page, the terminal displays added advertisement animation data on the creative animation page, when dynamic creative options in the creative animation page are in an open state and automatic generation controls are in an open state, the terminal acquires animation templates recommended based on the advertisement animation data, and sequentially renders the advertisement animation data according to the recommended animation templates to obtain advertisement creative animations corresponding to the recommended animation templates; after the rendering of the advertisement animation data is completed to obtain the advertisement creative animation, when the template replacing operation is detected, the terminal displays an animation template replacing page, responds to the selecting operation aiming at the first advertisement creative animation or the second advertisement creative animation, displays a to-be-selected animation template matched with the first advertisement creative animation or the second advertisement creative animation in an animation template area of the animation template replacing page, responds to the template selecting operation, and renders the advertisement animation data based on the to-be-selected animation template corresponding to the template selecting operation, so that the final advertisement creative animation is obtained.

According to the creative animation processing method, the creative animation page is displayed through the creative management platform, the added advertisement animation data are displayed in the creative animation page, the animation template recommended based on the advertisement animation data is displayed, the target animation template is determined in the recommended animation template, the advertisement animation data are rendered based on the target animation template, the advertisement creative animation obtained through rendering is played in real time in the rendering process, the animation elements in the advertisement creative animation can be edited in the playing process, the final advertisement creative animation is obtained, the making object can browse the rendering effect of the advertisement creative animation in real time, the animation elements can be edited in the rendering process of the advertisement creative animation, the effect of the advertisement creative animation is adjusted, the advertisement animation data do not need to be generated through a server, the waiting of the server to generate the advertisement animation data is omitted, the making time of the advertisement creative animation is saved, and the making efficiency of the advertisement creative animation is improved.

It should be understood that, although the steps in the flowcharts related to the embodiments described above are sequentially shown as indicated by arrows, these steps are not necessarily sequentially performed in the order indicated by the arrows. The steps are not strictly limited to the order of execution unless explicitly recited herein, and the steps may be executed in other orders. Moreover, at least some of the steps in the flowcharts described in the above embodiments may include a plurality of steps or a plurality of stages, which are not necessarily performed at the same time, but may be performed at different times, and the order of the steps or stages is not necessarily performed sequentially, but may be performed alternately or alternately with at least some of the other steps or stages.

Based on the same inventive concept, the embodiment of the application also provides a processing device for realizing the creative animation of the processing method of the creative animation. The implementation of the solution provided by the apparatus is similar to the implementation described in the above method, so the specific limitation in the embodiments of the processing apparatus for one or more creative animations provided below may be referred to the limitation of the processing method for creative animations hereinabove, and will not be described herein.

In some embodiments, as shown in fig. 18, there is provided a processing apparatus of creative animation, including: a creative animation page display module 1801, an advertisement animation data addition module 1802, an animation template display module 1803, a rendering module 1804, and an editing module 1805, wherein:

the creative animation page display module 1801 is used for displaying a creative animation page through the creative management platform;

an ad animation data adding module 1802 for displaying added ad animation data on a creative animation page in response to a data adding operation triggered on the creative animation page;

an animation template display module 1803, configured to display, on the creative animation page, an animation template recommended based on the advertisement animation data;

A rendering module 1804, configured to render advertisement animation data based on a target animation template in response to a confirmation operation for the target animation template in the animation templates, and play the rendered advertisement creative animation in real time during the rendering process;

and the editing module 1805 is configured to edit the animation element in the played ad creative animation to obtain a final ad creative animation when an animation element editing operation is detected during the playing process.

In some embodiments, the creative animation page includes at least two creative options; the creative animation page display module 1801 is specifically configured to respond to a creative selection operation, and set a creative option specified by the creative selection operation to a selected state; inquiring an animation template to be recommended based on the advertisement animation data when the appointed creative option is a dynamic creative option; and displaying the animation template in the creative animation page.

In some embodiments, the rendering module 1804 includes: a preprocessing unit and a rendering unit;

the preprocessing unit is used for acquiring animation duration corresponding to the advertisement animation data; when the animation time length is longer than the target time length, cutting or accelerating the advertisement animation data to obtain the processed advertisement animation data;

And the rendering unit is used for rendering the processed advertisement animation data based on the target animation template and playing the advertisement creative animation obtained by rendering in real time in the rendering process.

In some embodiments, the processing device of the creative animation further comprises: the target duration determining module is used for responding to the audience platform selection operation triggered on the creative animation page, selecting an audience platform identifier and searching the target duration corresponding to the audience platform according to the audience platform identifier; wherein, the target duration that corresponds to different types of audience platforms is different.

In some embodiments, the target animation template comprises at least one sequence of elements; the rendering unit specifically comprises: a to-be-rendered element data determining subunit and a rendering subunit;

the element data to be rendered determining subunit is used for acquiring animation data to be rendered from the advertisement animation data; determining element data to be rendered corresponding to the animation data to be rendered based on at least one element sequence; the rendering subunit is used for rendering the advertisement creative animation frames in the canvas based on the animation data to be rendered and the element data to be rendered; playing the rendered advertising creative animation frames in real time; the ad creative animation includes ad creative animation frames.

In some embodiments, the element data to be rendered determines a subunit, specifically configured to determine a frame number corresponding to the animation data to be rendered; and determining element data to be rendered corresponding to the frame number in the fragment file corresponding to the at least one element sequence respectively.

In some embodiments, the element data to be rendered includes: filter element data, special effect element data, image element data, and music element data; the rendering subunit is specifically used for rendering in the canvas to obtain a first animation frame based on the animation data to be rendered and the filter element data; determining a first position corresponding to the special effect element data on the first animation frame, and determining a second position corresponding to the image element data on the first animation frame; rendering is carried out at a first position of a first animation frame according to the special effect element data, and rendering is carried out at a second position of the first animation frame according to the image element data, so that a second animation frame is obtained; and adding music elements to the second animation frame to obtain the advertising creative animation frame.

In some embodiments, the editing module 1805 is specifically configured to adjust a filter element in the played ad creative animation, or adjust or replace a special effect element in the ad creative animation, or replace a music element in the ad creative animation, so as to obtain a final ad creative animation.

In some embodiments, the ad creative animation includes a first ad creative animation and a second ad creative animation in different proportions; the creative animation processing device further comprises: a module is replaced;

the module replacement module is specifically used for displaying an animation template replacement page when the template replacement operation is detected after the advertising creative animation is obtained by completing the rendering of the advertising animation data; in response to a selection operation for the first ad creative animation or the second ad creative animation, displaying a candidate animation template matching the first ad creative animation or the second ad creative animation in an animation template area of the animation template replacement page; and responding to the template selection operation, and rendering advertisement animation data based on the animation template to be selected corresponding to the template selection operation to obtain the final advertisement creative animation.

In some embodiments, the processing device of the creative animation further comprises: an automatic generation module;

the automatic generation module is specifically used for acquiring an animation template recommended based on advertisement animation data when an automatic generation control in the creative animation page is in an open state; and rendering the advertisement animation data in turn according to the recommended animation templates to obtain advertisement creative animations corresponding to the recommended animation templates.

In some embodiments, the animation template display module 1803 is specifically configured to display, on the creative animation page, an animation template recommended based on advertisement animation data when the automatically generated control in the creative animation page is in a closed state;

the creative animation processing device further comprises: and the final advertising creative animation determining module is used for taking the advertising creative animation as the final advertising creative animation when the animation element editing operation is not detected in the playing process.

The various modules in the creative animation processing device can be implemented in whole or in part by software, hardware and combinations thereof. The above modules may be embedded in hardware or may be independent of a processor in the computer device, or may be stored in software in a memory in the computer device, so that the processor may call and execute operations corresponding to the above modules.

In some embodiments, a computer device is provided, which may be a terminal, and the internal structure of which may be as shown in fig. 19. The computer device includes a processor, a memory, an input/output interface, a communication interface, a display unit, and an input means. The processor, the memory and the input/output interface are connected through a system bus, and the communication interface, the display unit and the input device are connected to the system bus through the input/output interface. Wherein the processor of the computer device is configured to provide computing and control capabilities. The memory of the computer device includes a non-volatile storage medium and an internal memory. The non-volatile storage medium stores an operating system and a computer program. The internal memory provides an environment for the operation of the operating system and computer programs in the non-volatile storage media. The input/output interface of the computer device is used to exchange information between the processor and the external device. The communication interface of the computer device is used for carrying out wired or wireless communication with an external terminal, and the wireless mode can be realized through WIFI, a mobile cellular network, NFC (near field communication) or other technologies. The computer program, when executed by a processor, implements a method of creative animation processing. The display unit of the computer equipment is used for forming a visual picture, and can be a display screen, a projection device or a virtual reality imaging device, wherein the display screen can be a liquid crystal display screen or an electronic ink display screen, the input device of the computer equipment can be a touch layer covered on the display screen, can also be a key, a track ball or a touch pad arranged on a shell of the computer equipment, and can also be an external keyboard, a touch pad or a mouse and the like.

It will be appreciated by those skilled in the art that the structure shown in FIG. 19 is merely a block diagram of some of the structures associated with the present inventive arrangements and is not limiting of the computer device to which the present inventive arrangements may be applied, and that a particular computer device may include more or fewer components than shown, or may combine some of the components, or have a different arrangement of components.

In some embodiments, a computer device is provided comprising a memory and a processor, the memory having stored therein a computer program, the processor when executing the computer program performing the steps of:

In some embodiments, a computer readable storage medium is provided having a computer program stored thereon, which when executed by a processor, performs the steps of:

In some embodiments, a computer program product is provided comprising a computer program which, when executed by a processor, performs the steps of:

It should be noted that, the user information (including but not limited to user equipment information, user personal information, etc.) and the data (including but not limited to data for analysis, stored data, presented data, etc.) related to the present application are information and data authorized by the user or sufficiently authorized by each party, and the collection, use and processing of the related data need to comply with the related laws and regulations and standards of the related country and region.

Those skilled in the art will appreciate that implementing all or part of the above described methods may be accomplished by way of a computer program stored on a non-transitory computer readable storage medium, which when executed, may comprise the steps of the embodiments of the methods described above. Any reference to memory, database, or other medium used in embodiments provided herein may include at least one of non-volatile and volatile memory. The nonvolatile Memory may include Read-Only Memory (ROM), magnetic tape, floppy disk, flash Memory, optical Memory, high density embedded nonvolatile Memory, resistive random access Memory (ReRAM), magnetic random access Memory (Magnetoresistive Random Access Memory, MRAM), ferroelectric Memory (Ferroelectric Random Access Memory, FRAM), phase change Memory (Phase Change Memory, PCM), graphene Memory, and the like. Volatile memory can include random access memory (Random Access Memory, RAM) or external cache memory, and the like. By way of illustration, and not limitation, RAM can be in the form of a variety of forms, such as static random access memory (Static Random Access Memory, SRAM) or dynamic random access memory (Dynamic Random Access Memory, DRAM), and the like. The databases referred to in the embodiments provided herein may include at least one of a relational database and a non-relational database. The non-relational database may include, but is not limited to, a blockchain-based distributed database, and the like. The processor referred to in the embodiments provided in the present application may be a general-purpose processor, a central processing unit, a graphics processor, a digital signal processor, a programmable logic unit, a data processing logic unit based on quantum computing, or the like, but is not limited thereto.

The technical features of the above embodiments may be arbitrarily combined, and all possible combinations of the technical features in the above embodiments are not described for brevity of description, however, as long as there is no contradiction between the combinations of the technical features, they should be considered as the scope of the description.

The foregoing examples illustrate only a few embodiments of the application and are described in detail herein without thereby limiting the scope of the application. It should be noted that it will be apparent to those skilled in the art that several variations and modifications can be made without departing from the spirit of the application, which are all within the scope of the application. Accordingly, the scope of the application should be assessed as that of the appended claims.

Claims

1. A method for processing creative animation, the method comprising:

displaying a creative animation page through a creative management platform;

responding to the data adding operation triggered on the creative animation page, and displaying added advertisement animation data on the creative animation page;

displaying an animation template recommended based on the advertisement animation data on the creative animation page;

Responding to a confirmation operation aiming at a target animation template in the animation templates, rendering the advertisement animation data based on the target animation template, and playing the rendered advertisement creative animation in real time in the rendering process;

when the animation element editing operation is detected in the playing process, the animation elements in the played advertisement creative animation are edited, and the final advertisement creative animation is obtained.

2. The method of claim 1, wherein the creative animation page includes at least two creative options; and displaying an animation template recommended based on the advertisement animation data on the creative animation page, wherein the animation template comprises the following components:

responding to a creative selection operation, and setting creative options appointed by the creative selection operation into a selected state;

when the appointed creative option is a dynamic creative option, inquiring an animation template to be recommended based on the advertisement animation data;

and displaying the animation template in the creative animation page.

3. The method of claim 1, wherein the rendering the advertisement animation data based on the target animation template plays the rendered advertisement creative animation in real-time during the rendering process, comprising:

Acquiring animation duration corresponding to the advertisement animation data;

when the animation time length is longer than the target time length, cutting or accelerating the advertisement animation data to obtain the processed advertisement animation data;

and playing the advertisement creative animation obtained by rendering in real time in the rendering process based on the advertisement animation data processed by the target animation template.

4. A method according to claim 3, characterized in that the method further comprises:

responding to the audience platform selection operation triggered on the creative animation page, and selecting an audience platform identifier;

searching the target duration corresponding to the audience platform according to the audience platform identification;

wherein, different types of the target durations corresponding to the audience platforms are different.

5. A method according to claim 3, wherein the target animation template comprises at least one sequence of elements; the rendering of the advertisement animation data based on the target animation template plays the advertisement creative animation in real time in the rendering process, and the rendering comprises the following steps:

acquiring animation data to be rendered from the advertisement animation data;

determining element data to be rendered corresponding to the animation data to be rendered based on at least one element sequence;

Rendering in the canvas to obtain an advertising creative animation frame based on the animation data to be rendered and the element data to be rendered;

playing the rendered advertising creative animation frame in real time; the ad creative animation includes the ad creative animation frame.

6. The method of claim 5, wherein determining the element data to be rendered corresponding to the animation data to be rendered based on at least one of the element sequences comprises:

determining the frame number corresponding to the animation data to be rendered;

and determining element data to be rendered corresponding to the frame number in at least one fragment file respectively corresponding to the element sequences.

7. The method according to claim 5 or 6, wherein the element data to be rendered comprises: filter element data, special effect element data, image element data, and music element data; the rendering in the canvas to obtain the advertisement creative animation frame based on the animation data to be rendered and the element data to be rendered comprises the following steps:

rendering in the canvas to obtain a first animation frame based on the animation data to be rendered and the filter element data;

determining a first position corresponding to the special effect element data on the first animation frame, and determining a second position corresponding to the image element data on the first animation frame;

Rendering is carried out at the first position of the first animation frame according to the special effect element data, and rendering is carried out at the second position of the first animation frame according to the image element data, so that a second animation frame is obtained;

and adding the music element to the second animation frame to obtain the advertising creative animation frame.

8. The method of claim 1 wherein editing the animation elements of the played ad creative animation results in a final ad creative animation comprising:

and adjusting filter elements in the played advertisement creative animation, or adjusting or replacing positions of special effect elements in the advertisement creative animation, or replacing music elements in the advertisement creative animation to obtain the final advertisement creative animation.

9. The method of any of claims 1 to 8 wherein the ad creative animation includes first and second ad creative animations of different proportions; the method further comprises the steps of:

after the rendering of the advertisement animation data is completed to obtain the advertisement creative animation, displaying an animation template replacement page when the template replacement operation is detected;

In response to a selection operation for the first or second ad creative animation, displaying a candidate animation template matching the first or second ad creative animation in an animation template region of the animation template change page;

and responding to the template selection operation, and rendering the advertisement animation data based on a to-be-selected animation template corresponding to the template selection operation to obtain the final advertisement creative animation.

10. The method of any of claims 1 to 8, wherein the method further comprises, after the creative animation page displays the added ad animation data:

when the automatic generation control in the creative animation page is in an open state, an animation template recommended based on the advertisement animation data is obtained;

and rendering the advertisement animation data in turn according to the recommended animation templates to obtain advertisement creative animations corresponding to the recommended animation templates.

11. The method of any of claims 1 to 8, wherein the displaying an animation template based on the advertisement animation data recommendation on the creative animation page comprises:

When the automatic generation control in the creative animation page is in a closed state, displaying an animation template recommended based on the advertisement animation data on the creative animation page;

the method further comprises the steps of: and when the animation element editing operation is not detected in the playing process, the advertisement creative animation is taken as a final advertisement creative animation.

12. A creative animation processing device, the device comprising:

13. A computer device comprising a memory and a processor, the memory storing a computer program, characterized in that the processor implements the steps of the method of any one of claims 1 to 11 when the computer program is executed.

14. A computer readable storage medium, on which a computer program is stored, characterized in that the computer program, when being executed by a processor, implements the steps of the method of any of claims 1 to 11.

15. A computer program product comprising a computer program, characterized in that the computer program, when being executed by a processor, implements the steps of the method of any one of claims 1 to 11.