CN116962732A

CN116962732A - Live broadcast interaction method, live broadcast activity initiating method and device and electronic equipment

Info

Publication number: CN116962732A
Application number: CN202310588657.3A
Authority: CN
Inventors: 蒋政胜
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2023-05-23
Filing date: 2023-05-23
Publication date: 2023-10-27

Abstract

The embodiment of the application discloses a live broadcast interaction method, a live broadcast activity initiating device and electronic equipment, wherein the live broadcast interaction method comprises the following steps: displaying a live broadcasting room page of the target live broadcasting room, and displaying the current live broadcasting content of the target live broadcasting room on the live broadcasting room page; in response to triggering a target interaction event of a target live broadcast room, playing multimedia fragments of target multimedia contents in a page of the live broadcast room, wherein the target multimedia contents comprise a plurality of multimedia fragments, the target multimedia contents are other contents except the live broadcast contents, and playing the multimedia fragments with different target multimedia contents when triggering different target interaction events; and in response to triggering all the target interaction events, playing the target multimedia content in the live broadcasting room page. In the embodiment of the application, the man-machine interaction efficiency of the audience watching the target multimedia content can be effectively improved, and in addition, the interactivity of the live broadcasting room can be effectively improved by associating the target interaction event with the target multimedia content.

Description

Live broadcast interaction method, live broadcast activity initiating method and device and electronic equipment

Technical Field

The application relates to the technical field of live broadcasting, in particular to a live broadcasting interaction method, a live broadcasting activity initiating device and electronic equipment.

Background

Live broadcasting refers to a technology that data on a main broadcasting side is collected through equipment, compressed into a video stream which can be watched and transmitted through a series of processes (such as video coding), and output to a spectator side. With the development of internet technology, more and more users live as a main broadcast or watch live broadcast as a viewer. Under a live broadcast scene, a host typically has multimedia content which wants to share, such as a game highlight moment, and at present, because of a large number of audiences in a live broadcast room, the host has difficulty in determining the sharing target of the multimedia content, and if the audiences manually request the multimedia content from the host, the live broadcast progress of the host can be interrupted, so that the man-machine interaction efficiency of sharing the multimedia content during live broadcast is reduced.

Disclosure of Invention

The following is a summary of the subject matter of the detailed description of the application. This summary is not intended to limit the scope of the claims.

The embodiment of the application provides a live broadcast interaction method, a live broadcast activity initiating device and electronic equipment, which can improve the man-machine interaction efficiency of target multimedia content during viewing and sharing.

In one aspect, an embodiment of the present application provides a live interaction method, including:

displaying a live broadcasting room page of a target live broadcasting room, and displaying current live broadcasting contents of the target live broadcasting room on the live broadcasting room page;

responding to a target interaction event triggering the target live broadcasting room, and playing multimedia fragments of target multimedia contents in the page of the live broadcasting room, wherein the target multimedia contents comprise a plurality of multimedia fragments, the target multimedia contents are other contents except the live broadcasting contents, and playing the multimedia fragments with different target multimedia contents when triggering different target interaction events;

and responding to triggering all the target interaction events, and playing the target multimedia content in the live broadcasting room page.

On the other hand, the embodiment of the application also provides a live broadcast activity initiating method, which comprises the following steps:

an activity configuration interface for configuring a live broadcast activity of a target live broadcast room is displayed, wherein the activity configuration interface is displayed with an event configuration control, and the event configuration control is used for configuring a plurality of target interaction events of the target live broadcast room so as to enable different target interaction events to play different multimedia fragments of target multimedia contents when triggered, and enable all the target interaction events to play the target multimedia contents when triggered, wherein the target multimedia contents are other contents except the live broadcast contents of the target live broadcast room;

Responsive to interacting with the event configuration control, displaying a plurality of target event identifications in the activity configuration interface, wherein the target event identifications are used for marking the target interaction events;

and responding to the initiation of the live broadcast activity, and displaying the initiation result of the live broadcast activity.

On the other hand, the embodiment of the application also provides a live interaction device, which comprises:

the first display module is used for displaying a live broadcasting room page of a target live broadcasting room, and displaying the current live broadcasting content of the target live broadcasting room on the live broadcasting room page;

the second display module is used for responding to a target interaction event triggering the target live broadcast room, and playing multimedia fragments of target multimedia contents in the live broadcast room page, wherein the target multimedia contents comprise a plurality of multimedia fragments, the target multimedia contents are other contents except the live broadcast contents, and playing the multimedia fragments different in the target multimedia contents when triggering different target interaction events;

and the third display module is used for responding to triggering all the target interaction events and playing the target multimedia content in the live broadcast room page.

Further, the second display module may include a first trigger module, where the first trigger module is configured to:

triggering a target interaction event of the target live broadcasting room in response to interaction with a target control displayed in the live broadcasting room page, wherein the target control is used for interacting with a main broadcasting account creating the target live broadcasting room;

or, triggering the target interaction event of the target live broadcasting room in response to the time length of establishing the relation with the target live broadcasting room reaching a time length threshold.

Further, the first trigger module is further configured to:

acquiring target position information of the target control in the live broadcasting room page;

the target position information is sent to a live broadcast server, so that the live broadcast server can obtain the multimedia fragments associated with the target interaction event according to the target position information in a matching mode;

and receiving the multimedia fragments sent by the live broadcast server.

Further, the second display module is further configured to:

displaying a first multimedia display interface, wherein a first event progress identifier is displayed in the first multimedia display interface, and the first event progress identifier is used for indicating the progress of all triggering of a plurality of target interaction events;

And playing the multimedia fragments of the target multimedia content in the first multimedia display interface.

Further, the third display module is further configured to:

and responding to the triggering of each target interaction event by at least one audience account in the audience cluster, and playing the target multimedia content in the live broadcasting room page corresponding to each audience account in the audience cluster.

Further, the first display module is further configured to:

responding to the request to create the audience cluster, and displaying a cluster creation interface in the live broadcasting room page, wherein the cluster creation interface displays an account number adding control and a first account number identification of an audience account number of the audience cluster;

responding to interaction with the account adding control, and displaying at least one account to be added;

and responding to the selected account to be added to be associated with the audience cluster, and displaying a second account identifier of the account to be added on the cluster creation interface.

Further, the third display module is further configured to:

displaying a second multimedia display interface, wherein a second event progress identifier is displayed in the second multimedia display interface, and the second event progress identifier is used for indicating that a plurality of target interaction events are all triggered;

And playing the target multimedia content in the second multimedia display interface.

Further, the third display module is further configured to:

displaying a virtual resource acquisition control in the second multimedia display interface;

and responding to the interaction with the virtual resource acquisition control, and transferring virtual resources rewarded when all the target interaction events are triggered to audience accounts which trigger all the target interaction events.

Further, the first display module is further configured to:

responding to the triggering of all target interaction events on the live broadcast room page corresponding to another audience account, and displaying a target notification message in the live broadcast room page corresponding to the current audience account;

the target notification message is used for indicating that the multimedia fragment is not played after the target interaction event is triggered.

Further, the first display module is further configured to:

responding to interaction with a record viewing control displayed in the live broadcasting room page, and displaying an event triggering record page;

the event trigger record page displays trigger records of the target interaction events, and also displays a first event progress mark or a second event progress mark, wherein the first event progress mark is used for indicating the progress of all triggering of a plurality of target interaction events, and the second event progress mark is used for indicating all triggering of a plurality of target interaction events.

On the other hand, the embodiment of the application also provides a live broadcast activity initiating device, which comprises:

a fourth display module, configured to respond to a live broadcast event configuring an event configuring interface for displaying an event configuring control, where the event configuring control is configured to configure a plurality of target interaction events in a target live broadcast room, so that different multimedia fragments of a target multimedia content are played when different target interaction events are triggered, and the target multimedia content is played when all the target interaction events are triggered, where the target multimedia content is other content than the live broadcast content in the target live broadcast room;

a fifth display module configured to display a plurality of target event identifications in the activity configuration interface in response to interacting with the event configuration control, wherein the target event identifications are used to mark the target interaction events;

and the sixth display module is used for responding to the initiation of the live broadcast activity and displaying the initiation result of the live broadcast activity.

Further, the fifth display module is further configured to:

responding to interaction with the event configuration control, and displaying an event list, wherein the event list comprises a plurality of preset candidate event identifications;

In response to selecting a target event identification from a plurality of the candidate event identifications, displaying a plurality of the target event identifications in the activity configuration interface.

Further, the fifth display module is further configured to:

responding to interaction with the content uploading control, and acquiring the target multimedia content uploaded by the content uploading control;

and responding to interaction with the content segmentation control, and displaying the number of fragments, wherein the number of fragments is used for indicating the number of the multimedia fragments obtained after the target multimedia content is segmented.

Further, the fifth display module is further configured to:

responsive to interacting with the rewards configuration control, displaying a virtual resource quantity;

the virtual resource quantity is used for indicating the quantity of virtual resources transferred from the anchor account initiating the live broadcast activity to the corresponding audience account when all the target interaction events are triggered.

Further, the sixth display module is further configured to:

responding to the initiation of the live broadcast activity, acquiring target position information of the target control, and generating an activity data packet according to the target position information;

the active data packet is sent to a live broadcast server, so that when the live broadcast server receives triggered position information to be determined of a control to be determined, the effectiveness of the control to be determined is determined according to the matching relationship between the target position information and the position information to be determined;

And receiving an initiating result of the live broadcast activity sent by the live broadcast server, and displaying the initiating result.

On the other hand, the embodiment of the application also provides electronic equipment, which comprises a memory and a processor, wherein the memory stores a computer program, and the processor realizes the live broadcast interaction method or the live broadcast activity initiating method when executing the computer program.

On the other hand, the embodiment of the application also provides a computer readable storage medium, wherein the storage medium stores a computer program, and the computer program is executed by a processor to realize the live broadcast interaction method or the live broadcast activity initiating method.

In another aspect, embodiments of the present application also provide a computer program product comprising a computer program stored in a computer readable storage medium. The processor of the computer device reads the computer program from the computer-readable storage medium, and the processor executes the computer program, so that the computer device executes the live broadcast interaction method or the live broadcast activity initiation method.

The embodiment of the application at least comprises the following beneficial effects: for the audience account, after entering the target living broadcast room, the target interaction event triggering the target living broadcast room is responded, the multimedia fragments of the target multimedia content are played in the page of the living broadcast room, and as the target multimedia content comprises a plurality of multimedia fragments, the different multimedia fragments of the target multimedia content are played when different target interaction events are triggered, and the target multimedia content is played in the page of the living broadcast room in response to the triggering of all target interaction events, the audience account can automatically become the sharing target of the target multimedia content only by triggering all target interaction events, the target multimedia content can be played without manually communicating with the host, the man-machine interaction efficiency when the audience views the target multimedia content is effectively improved, and in addition, the interaction between living broadcast room can be effectively improved by associating the target interaction event with the target multimedia content.

For the anchor account, the live broadcast activity of the target living broadcast room is configured by responding to the live broadcast activity of the target living broadcast room, the activity configuration interface of the live broadcast activity is displayed, and because the activity configuration interface is displayed with the event configuration control, the event configuration control is used for configuring a plurality of target interaction events of the target living broadcast room, different multimedia fragments of target multimedia contents can be played when different target interaction events are triggered, and the target multimedia contents are played when all the target interaction events are triggered.

Additional features and advantages of the application will be set forth in the description which follows, and in part will be obvious from the description, or may be learned by practice of the application.

Drawings

The accompanying drawings are included to provide a further understanding of the application and are incorporated in and constitute a part of this specification, illustrate and do not limit the application.

FIG. 1 is a schematic illustration of an alternative implementation environment provided by an embodiment of the present application;

fig. 2 is a schematic flow chart of an alternative live interaction method according to an embodiment of the present application;

fig. 3 is an alternative schematic diagram of a live room page of a target live room according to an embodiment of the present application;

FIG. 4 is a schematic diagram of an alternative process for interacting with a target control to trigger a target interaction event according to an embodiment of the present application;

fig. 5 is a schematic diagram of an alternative process for obtaining a multimedia clip according to an embodiment of the present application;

FIG. 6 is a schematic diagram of an alternative process for triggering a target interaction event when a duration of establishing a relationship reaches a duration threshold according to an embodiment of the present application;

FIG. 7 is a schematic diagram showing an alternative effect of dividing a multimedia segment into target multimedia content according to an embodiment of the present application;

Fig. 8 is an alternative schematic diagram of playing a multimedia clip on the first multimedia presentation interface according to an embodiment of the present application;

FIG. 9 is a schematic diagram of an alternative process for playing target multimedia content according to an embodiment of the present application;

FIG. 10 is a schematic diagram of an alternative process for playing target multimedia content by a viewer cluster according to an embodiment of the present application;

FIG. 11 is a schematic illustration of an alternative audience cluster creation process provided by an embodiment of the present application;

FIG. 12 is a schematic diagram showing an alternative embodiment of playing a target multimedia content on a second multimedia presentation interface according to the present application;

FIG. 13 is a schematic diagram of an alternative process for capturing virtual resources according to an embodiment of the present application;

FIG. 14 is a schematic diagram of an alternative embodiment of a destination notification message;

FIG. 15 is a schematic diagram of an alternative process for displaying an event triggered log page according to an embodiment of the present application;

fig. 16 is a schematic flow chart of an alternative method for initiating live events according to an embodiment of the present application;

FIG. 17 is a schematic diagram of an alternative procedure for live event initiation provided by an embodiment of the present application;

FIG. 18 is a schematic diagram of an alternative process for interacting with an event configuration control provided by an embodiment of the present application;

FIG. 19 is an alternative schematic diagram of an active configuration interface provided by an embodiment of the present application;

FIG. 20 is a schematic diagram of an alternative virtual resource reward configuration procedure provided by an embodiment of the present application;

fig. 21 is an alternative overall flowchart of a live interaction method according to an embodiment of the present application;

fig. 22 is an alternative overall flowchart of a live action initiation method according to an embodiment of the present application;

FIG. 23 is a schematic diagram of an alternative overall process for a viewer account participating in a live event initiated by a anchor account, provided in an embodiment of the present application;

fig. 24 is a schematic structural diagram of an alternative live interaction device according to an embodiment of the present application;

fig. 25 is a schematic structural diagram of an alternative live action initiating device according to an embodiment of the present application

Fig. 26 is a partial block diagram of a terminal according to an embodiment of the present application.

Detailed Description

The present application will be described in further detail with reference to the drawings and examples, in order to make the objects, technical solutions and advantages of the present application more apparent. It should be understood that the specific embodiments described herein are for purposes of illustration only and are not intended to limit the scope of the application.

In the embodiments of the present application, when related processing is performed according to data related to characteristics of a target object, such as attribute information or attribute information set of the target object, permission or consent of the target object is obtained first, and related laws and regulations and standards are complied with for collection, use, processing, etc. of the data. Wherein the target object may be a user. In addition, when the embodiment of the application needs to acquire the attribute information of the target object, the independent permission or independent consent of the target object is acquired through a popup window or a jump to a confirmation page or the like, and after the independent permission or independent consent of the target object is explicitly acquired, the necessary target object related data for enabling the embodiment of the application to normally operate is acquired.

In order to facilitate understanding of the technical solution provided by the embodiments of the present application, some key terms used in the embodiments of the present application are explained here:

live broadcast refers to an information network release mode with a bidirectional circulation process, wherein information is synchronously produced and released along with the occurrence and development processes of an event on site. For example, the data of the anchor terminal (i.e. anchor account) may be collected by a specific device, and then output to the audience terminal (i.e. audience account) through a series of processes (for example, compression into a video stream that can be watched and transmitted based on video coding technology), so as to realize live broadcast.

The live broadcasting room refers to an online virtual space (or virtual room) or an application program for carrying out live video or audio broadcasting, and a host terminal and an audience terminal can enter the live broadcasting room, so that the audience terminal located in the live broadcasting room can watch live broadcasting contents of the host terminal at the same time and can carry out interactive communication with the host terminal, such as comment making, gift sending, questioning and the like in the live broadcasting room. Live rooms are often used for different fields of scenes, such as game live, music shows, e-commerce live, educational live, etc. Through the living broadcast room, the anchor can directly interact with the audience, so as to meet the demands and feelings of the audience, further increase the flow and expand the audience group.

Virtual resources, any form of resource that can be transported in a network, may have an "amount" as a measure of the virtual resources. For example, the virtual resource may be electronic money corresponding to the receipts, and the amount may be the amount of the receipts (i.e., the value of the electronic money included in the receipts), the receipts being based on a mobile payment technology to effect transfer of the electronic money between accounts.

In the prior art, in a live broadcast scene, a host typically has multimedia content to be shared, such as live broadcast screenshot, song audio or wonderful playback video, but a connection relationship is established between an audience terminal and a live broadcast room created by the host terminal, that is, after entering a target live broadcast room, an audience can only watch real-time live broadcast content, so that the sharing time of the multimedia content is easy to miss, the number of the audience in the live broadcast room is large, the host is difficult to determine the sharing target of the multimedia content, and if the method of directly displaying the multimedia content in the live broadcast room for a long time to share the content of all the audience is adopted, the page content in the live broadcast room is occupied, so that the watching effect of the live broadcast content is affected. Therefore, if the audience interested in the multimedia content shared by the anchor but missing the multimedia content sharing time, the audience needs to manually request the multimedia content from the live broadcast, but the live broadcast progress of the anchor is interrupted, so that the interpersonal interaction efficiency of the multimedia content sharing during live broadcast is reduced.

Referring to fig. 1, fig. 1 is a schematic diagram of an alternative implementation environment provided in an embodiment of the present application, where the implementation environment includes a anchor terminal 103, an audience terminal 101, and a live server 102, where the anchor terminal 103 and the audience terminal 101 are connected through a communication network.

The live server 102 may be an independent physical server, a server cluster or a distributed system formed by a plurality of physical servers, or a cloud server that provides cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, CDN (content delivery network), basic cloud computing services such as big data and an artificial intelligence platform. In addition, the live server 102 may also be a node server in a blockchain network.

The anchor terminal 103 may refer to an electronic device used by a user who enters a live room provided by the live server 102 to conduct live broadcast, and the viewer terminal 101 may refer to an electronic device used by a user who enters a live room provided by the live server 102 to conduct live broadcast viewing; the anchor terminal 103 and the audience terminal 101 may be electronic devices capable of performing man-machine interaction through one or more modes such as a keyboard, a touch screen, voice interaction, and the like, and may be virtual reality devices, smart phones, tablet computers, notebook computers, desktop computers, smart speakers, smart watches, vehicle-mounted terminals, and the like, but are not limited thereto. The anchor terminal 103 and the viewer terminal 101 may be directly or indirectly connected to the live server 102 through wired or wireless communication, and the embodiment of the present application is not limited herein.

It will be appreciated that, since the present application refers to a user who plays a live broadcast in a live broadcast room as a main broadcast and refers to a user who views a live broadcast in a live broadcast room as an audience, if the current main broadcast uses the main broadcast terminal 103 to enter other live broadcast rooms to view a live broadcast, the main broadcast terminal 103 used by the main broadcast will be referred to as an audience terminal 101 at this time, and correspondingly, if the current audience uses the audience terminal 101 to enter other live broadcast rooms to play a live broadcast, the audience will be referred to as a main broadcast in the live broadcast room, and the audience terminal 101 used by the audience will be referred to as an audience terminal 103 at this time. Thus, the same user may be a hosting or spectator identity within different living rooms, and the electronic device used by the user may determine whether to act as a hosting or spectator terminal 103, 101 depending on the identity of the user at the current living room.

It should be noted that, as described above, users such as the anchor, the audience, etc. may establish a communication connection with the live broadcast server 102 through a user account login manner, so that the anchor may access the live broadcast server 102 through the anchor terminal 103 and create a live broadcast room with the live broadcast server 102, and the audience may access the live broadcast server 102 through the audience terminal 101, and search the live broadcast room provided by the live broadcast server 102 for viewing, where the user account logged in to the live broadcast server 102 by the anchor terminal 103 may be referred to as an anchor account, and the user account logged in to the live broadcast server 102 by the audience terminal 101 may be referred to as an audience account.

Illustratively, for the viewer account, the viewer terminal 101 logging into the viewer account requests to the live server 102 to obtain current live data of the target live room in response to entering the target live room, wherein the live data includes at least the current live content of the target live room, the target multimedia content, and a plurality of multimedia segments in the target multimedia content. The viewer terminal 101 displays a live broadcasting room page of the target live broadcasting room after receiving current live broadcasting data of the target live broadcasting room, and displays current live broadcasting contents of the target live broadcasting room in the live broadcasting room page. In response to triggering a target interaction event for a target live room, the viewer terminal 101 plays a multimedia segment of the target multimedia content in the live room page, and upon triggering a different target interaction event, the viewer terminal 101 plays a different multimedia segment of the target multimedia content in the live room page. In response to triggering all of the targeted interaction events, the audience terminal 101 plays the targeted multimedia content in the live room page. Therefore, the audience terminal 101 logging in the audience account can automatically become the sharing target of the target multimedia content only by triggering all target interaction events, the target multimedia content can be played without manually communicating with the anchor, the man-machine interaction efficiency of the audience watching the target multimedia content is effectively improved, and in addition, the interactivity of the living broadcast room can be effectively improved by associating the target interaction events with the target multimedia content.

For the anchor account, the anchor terminal 103 logging in the anchor account responds to the live broadcast activity of the target live broadcast room to display an activity configuration interface of the live broadcast activity, wherein the activity configuration interface displays an event configuration control, so that a plurality of target interaction events of the target live broadcast room can be performed based on the event configuration control, different multimedia fragments of the target multimedia content can be played when different target interaction events are triggered, and the target multimedia content can be played when all the target interaction events are triggered. In response to interacting with the event configuration control, the anchor terminal 103 displays a plurality of target event identifications in the activity configuration interface, i.e., the associated configuration of the target interaction event and the multimedia clip can be completed by the anchor account. In response to the initiation of the live broadcast activity, the anchor terminal 103 may display the initiation result of the live broadcast activity, so that when the anchor terminal 103 logged in the anchor account performs live broadcast, the audience terminal 101 logged in the audience account may automatically become a sharing target of the target multimedia content only by triggering all target interaction events, thereby implementing automatic determination of the sharing target of the multimedia content, effectively improving man-machine interaction efficiency of the anchor when sharing the target multimedia content, and in addition, by associating the target interaction event with the target multimedia content, effectively improving interactivity between live broadcasts.

The method provided by the embodiment of the application can be applied to different technical fields including but not limited to the technical fields of live broadcasting technology and the like.

Referring to fig. 2, fig. 2 is a schematic flow chart of an alternative live interaction method provided in an embodiment of the present application, where the live interaction method may be performed by a viewer terminal, and the live interaction method includes, but is not limited to, the following steps 201 to 203.

Step 201: and displaying a live broadcasting room page of the target live broadcasting room, and displaying the current live broadcasting content of the target live broadcasting room on the live broadcasting room page.

In one possible implementation, the live server may provide the audience terminals with a plurality of live rooms created by the anchor terminals so that the audience terminals entering the live room may view live content of the anchor terminals creating the live room in real time. The live broadcasting room page may be a page provided by a terminal of a viewer for viewing live broadcasting contents, for example, the live broadcasting room page may be a page including contents such as video, audio, text or game pictures, etc., and live broadcasting contents of different live broadcasting rooms are different, for example, the live broadcasting room may be a game show live broadcasting room, an electronic commerce shopping live broadcasting room, a talent performance live broadcasting room, or a teaching education live broadcasting room, etc., and live broadcasting contents displayed by the live broadcasting room page may be games, commodity demonstration, music performance or teaching training, etc. Therefore, the audience can watch and interact with the favorite anchor or content to achieve the aim of entertainment or teaching, the target living broadcast room can refer to a living broadcast room which is about to be accessed or has been accessed by the current audience terminal through the living broadcast server, and when the living broadcast room which is about to be accessed or has been accessed by the audience terminal is a game living broadcast room, the game living broadcast room is the target living broadcast room, and the audience terminal can receive and display the game living broadcast content through the page of the living broadcast room.

In one possible implementation, the audience terminal logging in the audience account requests to obtain current live broadcast data of the current live broadcast room from the live broadcast server in response to entering the target live broadcast room, wherein the live broadcast data at least comprises current live broadcast content of the target live broadcast room. And after receiving the current live broadcast data of the target live broadcast room, the audience terminal displays a live broadcast room page of the target live broadcast room, and displays the current live broadcast content of the target live broadcast room in the live broadcast room page.

In one possible implementation, the live room page may include a live display area for displaying live content, and a plurality of functionality controls for interacting with the anchor account, e.g., a gift control for giving virtual resources to the anchor account creating the target live room, a barrage transmission control for information interaction between the anchor and the viewer, an attention control for focusing on the target live room, a sharing control for sharing the target live room, and so on. Among them, the expression forms of the function controls are various, for example, button, icon, floating window, etc. In addition, the live room page may also include other content in addition to the live content of the target live room, such as the name of the target live room, creating a hosting account number for the target live room, and so forth.

For example, referring to fig. 3, fig. 3 is an optional schematic diagram of a live room page 301 of a target live room according to an embodiment of the present application. Wherein, the live display area 302 for displaying live content may be located in the middle of the live room page 301, while the gift control 303 may be located below the live display area 302, the attention control 304, the collection control 305, and the sharing control may be located above and to the right of the live display area 302, and the bullet screen transmission control 306 may be located below and to the right of the live display area 302.

Step 202: and in response to the target interaction event triggering the target live broadcasting room, playing the multimedia fragment of the target multimedia content in the live broadcasting room page.

In one possible implementation, the target interaction event may be an event triggered by interaction of the viewer account with a target live room, the target interaction event may be triggered based on interaction with a functionality control in a live room page, or may be triggered by a continuous stay in the live room page. The target interaction event is not disclosed to the audience account, and the audience account needs to explore and trigger the corresponding target interaction event in the target live broadcasting room. The target interaction event may be pre-specified by the anchor account or may be randomly extracted from a variety of interaction events by the live server. The live broadcast system is used for completing live broadcast activities in a target live broadcast room, wherein the live broadcast activities in the target live broadcast room can be interactive tasks of triggering a designated interactive event in a target time period and playing multimedia fragments and/or target multimedia contents after triggering the designated target interactive event. For example, the target interaction event may be focusing on the target live room, focusing on the anchor account, giving virtual resources to the anchor account creating the target live room, sending a barrage at the target live room, sharing the target live room, watching live in the target live room to reach a time duration threshold, and the like, which is not limited by the embodiments of the present application.

In one possible implementation, the target interaction event may be a random interaction event, and the random interaction event may be a random determination of a plurality of interaction events from the plurality of interaction events. For example, a live event of a target live room may be preset with a plurality of interactive events, and then two interactive events are randomly selected as target interactive events from the plurality of interactive events at a predetermined time point. The target interaction event may also be a designated interaction event, and the designated interaction event may be a corresponding number of interaction events from a plurality of interaction events specified by a hosting account initiating the live event. For example, two interaction events may be designated by the anchor account from a plurality of interaction events as target interaction events for a live event prior to initiating a live event for a target live room.

In one possible implementation, the multimedia clip is played in the live room page in response to a triggering condition that triggers the target interaction event of the target live room, i.e., reaches the target interaction event. The triggering mode of the target interaction event of the target live broadcasting room can be various, and the triggering mode comprises interaction with a target control displayed in a page of the live broadcasting room and also can comprise that the time length of establishing a relation with the target live broadcasting room reaches a time length threshold. Therefore, the method for triggering the target interaction event of the target live broadcasting room is adopted to trigger the playing of the multimedia fragments and the target multimedia content, the sharing object can be accurately determined, and the accuracy of multimedia content sharing is improved.

In one possible implementation, the target interaction event may include one or more interaction events, and the triggering condition of the target interaction event may be that at least one interaction event of the plurality of interaction events is triggered, or that all interaction events are triggered, for example, the content of one target interaction event may be that the target live room is focused and shared, and the triggering condition of the target interaction event may be that all interaction events are triggered, that is, the audience account is required to trigger the focus control to focus the audience account on the target live room, and the sharing control is triggered to complete the sharing operation of one target live room so as to consider that the target interaction event is triggered.

In one possible implementation manner, when the target control displayed in the page of the live broadcasting room is interacted with, the triggering condition of the target interaction event of the target live broadcasting room can be considered to be achieved, and the playing of the multimedia fragment can be performed by popping up, opening a new page or jumping to the new page. The target control can be a control used for interacting with a main broadcasting account number of the target live broadcasting room, such as a sharing control, a gift sending control, a focus control, a barrage sending control and the like, so that the interaction with the target control in the page of the live broadcasting room can realize an interaction mode corresponding to the target control, and meanwhile, a target interaction event can be triggered, the interaction mode of the multimedia fragment is played, the man-machine interaction efficiency is improved, and the interaction between the audience and the main broadcasting is improved.

In one possible implementation, the operation of interacting with the target control may be a click operation, a long press operation, a voice operation, a gesture operation, and the like, which is not limited by the embodiment of the present application.

For example, referring to fig. 4, fig. 4 is a schematic diagram of an alternative process of triggering a target interaction event with a target control according to an embodiment of the present application, where a gift control 303 may be displayed on a live room page 301, the gift control 303 is a target control, and in response to a click operation on the gift control 303, a target interaction event of a target live room is triggered, then a multimedia segment 402 may be played, and if the target interaction event of the target live room is all triggered, a target multimedia content 401 may be played. The interactive function of the gift control 303 may be performed while triggering the target interaction event of the target live room, i.e., the viewer account may interact with the anchor account creating the target live room.

In one possible implementation, after the target interaction event is triggered, the viewer terminal may receive the multimedia segment of the live server and then play the multimedia segment of the target multimedia content in the live room page. Under the condition that a target interaction event is triggered in an interaction mode with a target control, the audience terminal can firstly acquire target position information of the target control in a live broadcasting room page, then the target position information is sent to a live broadcasting server, the live broadcasting server can obtain a multimedia fragment associated with the target interaction event which is triggered currently according to target position information matching, then the audience terminal can receive the multimedia fragment sent by the live broadcasting server, and accordingly the audience terminal can play the corresponding multimedia fragment in the live broadcasting room page. Different target interaction events can be expressed to indicate that different target controls are triggered, and the position information of each target control in a target live broadcast room is different, namely, sending different target position information to a live broadcast server can be regarded as that different target interaction events are triggered; meanwhile, the live broadcast server can pre-store the position information corresponding to each interaction event and the corresponding relation between each interaction event and each multimedia fragment, when the live broadcast server receives the target position information sent by the audience terminal, the live broadcast server can determine the target interaction event triggered by the audience terminal through the target position information, wherein the live broadcast server pre-stores the preset point position information for triggering the multimedia fragment, and can determine the target interaction event triggered by the target position information by comparing the target position information with the preset point position information. And matching the multimedia fragments of the target interaction event from the plurality of multimedia fragments according to the corresponding relation between each interaction event and each multimedia fragment, so that the live broadcast server can issue the corresponding multimedia fragments to the audience terminal, and the audience terminal can play the multimedia fragments after receiving the multimedia fragments. In order to avoid repeated delivery of the same multimedia segment, the live broadcast server can delete the prestored point location information after detecting the prestored point location information matched with the target location information and delivering the corresponding multimedia segment to the audience terminal, so that when the same target location information is received again, the matched point location information cannot be found, repeated multimedia segments are not delivered, and meanwhile, the live broadcast server is beneficial to judging whether the target interaction event is triggered completely. In addition, the live broadcast server can independently store and search corresponding point location information aiming at each audience terminal, and the point location information among the audience terminals is not interfered with each other.

The live broadcast server can store the position information corresponding to each target interaction event by utilizing the array list, after receiving the target position information sent by the audience terminal, the live broadcast server matches whether the target position information exists in the array list, and if the target position information exists in the data list, the live broadcast server indicates that the currently triggered interaction event belongs to the target interaction event.

For example, referring to fig. 5, fig. 5 is a schematic diagram of an alternative process for obtaining a multimedia clip according to an embodiment of the present application, where a viewer terminal may obtain target location information of a gift box control 303 in a live room page 301, and send the target location information of the gift box control 303 to the live server 102. The live server 102, upon receiving the target location information for the gift control 303, may match the multimedia clip associated with the target interaction event that triggered the gift control 303 so that the viewer terminal 101 may receive the multimedia clip associated with the trigger gift control 303.

In one possible implementation, when the target location information sent by the viewer terminal cannot be matched to obtain the target interaction event or the multimedia clip from the live server, the viewer terminal may be considered to not successfully trigger the target control, and the multimedia clip is not played. For example, when the sharing control in the live broadcasting room page of the target live broadcasting room is triggered, the audience terminal acquires the position information of the sharing control and uploads the position information to the live broadcasting server. The live broadcast server is pre-stored with preset point position information for triggering the multimedia fragments, if the position information of the sharing space is not matched with the preset point position information pre-stored by the live broadcast server, the sharing control can be considered to not belong to a target control for triggering and playing the multimedia fragments, so that the audience terminal cannot receive the multimedia fragments, further, the multimedia fragments are not played, and no response is given to an interaction event triggered by the sharing control.

In one possible implementation, after the target interaction event is triggered and the corresponding multimedia segment is played, the target interaction event is repeatedly triggered, and the multimedia segment corresponding to the target interaction event can be repeatedly played. In addition, the triggering condition of the target interaction event can be recorded, when the target interaction event is triggered and the corresponding multimedia fragment is played, the target interaction event is repeatedly triggered, and the triggering of the target interaction event can be not responded any more, namely the multimedia fragment is not played any more, so that the same multimedia fragment is prevented from being repeatedly watched to influence the watching experience of audiences.

In one possible implementation manner, when the duration of the relationship with the target live broadcast room reaches the duration threshold, the triggering condition of the target interaction event of the target live broadcast room can be considered to be achieved, and the playing of the multimedia fragment can be performed by means of popping up, opening a new page or jumping to the new page. The relationship established with the target living broadcast room may be that a communication connection relationship is established between the audience terminal and the target living broadcast room, that is, the audience account enters the target living broadcast room to watch living broadcast content, and the duration of the relationship established with the target living broadcast room may be that the viewing duration of the living broadcast content is watched when the audience account enters the target living broadcast room, and the viewing duration may be obtained by timing when the communication connection relationship is established between the audience terminal and the target living broadcast room in the current living broadcast process. In addition, the relationship established with the target living broadcast room may refer to a data relationship established between the viewer account and the target living broadcast room, and the duration of the relationship established with the target living broadcast room may refer to a duration of interest of the viewer account in the target living broadcast room after the focus control of the target living broadcast room is triggered.

In one possible implementation, a timing control may be displayed on the live room interface, where the timing control may display a duration of the relationship between the viewer account or the viewer terminal and the target live room, and display a progress of the duration of the relationship with the target live room reaching a duration threshold.

For example, referring to fig. 6, fig. 6 is a schematic diagram of an alternative process for triggering a target interaction event when a time length for establishing a relationship reaches a time length threshold in an embodiment of the present application, where a timing control 601 may be displayed on a live room page 301, and the timing control 601 may display a progress of a viewer account entering a target live room for watching a viewing time length reaching the time length threshold. When the viewing time length of the audience account entering the target live broadcasting room to view the live broadcasting content reaches a time length threshold value, triggering a target interaction event of the target live broadcasting room, then playing the multimedia fragment 402, and if the target interaction event of the target live broadcasting room is completely triggered, playing the target multimedia content 401.

In one possible implementation manner, the target multimedia content may be other content than the live broadcast content of the target live broadcast room, and specifically, the creation of the content that the host in the target live broadcast room wants to share may mean that the host in the target live broadcast room may upload the target multimedia content and the corresponding multimedia segments to the live broadcast server, so that when the target interaction event of the target live broadcast room is triggered, the audience terminal triggering the target interaction event receives the multimedia segments of the target multimedia content sent by the live broadcast server and plays the multimedia segments in the page of the live broadcast room. The target multimedia content may also be a historical playing content of the target live broadcasting room or a content related to creating a main broadcasting account of the target live broadcasting room, that is, when the live broadcasting server transmits the live broadcasting content of the main broadcasting terminal to the audience terminal, the target multimedia content and the corresponding multimedia fragments are grabbed and stored, and when the target interaction event of the target live broadcasting room is triggered, the live broadcasting server directly sends the pre-stored target multimedia content and the corresponding multimedia fragments to the audience terminal triggering the target interaction event, so that the audience terminal plays the multimedia fragments of the target multimedia content. It should be noted that the target multimedia content may include text, pictures, audio or video, and the target multimedia content may be, for example, a game screenshot, song audio or teaching video. The target multimedia content is not the current live content of the target live broadcasting room, but can be a highlight playback video of the target live broadcasting room, such as recorded broadcast content. The multimedia segments may be part of the target multimedia content obtained by dividing and cutting the target multimedia content, where the complete target multimedia content may be obtained by splicing and combining all multimedia segments of the target multimedia content. When the target multimedia content is a live video of a game with a time length of 4 minutes, the multimedia fragments can be obtained by equally dividing the live video of the game, so as to obtain 4 video fragments with a time length of 1 minute, wherein the content of the video fragments are different from each other.

For example, referring to fig. 7, fig. 7 is a schematic diagram showing an optional effect of dividing a multimedia segment 402 by a target multimedia content 401 according to an embodiment of the present application. The target multimedia content 401 is a game screenshot, and the number of the multimedia fragments 402 can be determined according to the number of the target interaction events, and the target multimedia content 401 is cut in a cutting manner. When the number of the target interaction events is four, the number of the multimedia fragments 402 can be determined to be four, so that the game screenshot serving as the target multimedia content 401 can be cut and cut to form four screenshot fragments, namely, the four screenshot fragments correspond to the four multimedia fragments 402.

In one possible implementation, the number of target interaction events corresponds to the number of multimedia segments, and when different target interaction events are triggered, different multimedia segments in the target multimedia content are played. Each target interaction event can be associated with each multimedia segment in a one-to-one correspondence manner, namely, when the target interaction event is triggered, the multimedia segment associated with the target interaction event is played. In addition, each target event may be associated with each multimedia segment randomly, that is, when the target interaction event is triggered, multimedia segments that are not played in the target multimedia content are played randomly, and at this time, the target interaction event is associated with the multimedia segments. Therefore, when the same target interaction event is triggered again, different multimedia fragments in the target multimedia content can be not played any more, or multimedia fragments associated with the target interaction event can be played, so that when different target interaction events are triggered, the audience terminal can play the multimedia fragments with different target multimedia contents in the live broadcasting room page. In addition, since the number of the target interaction events corresponds to the number of the multimedia fragments, after all the target interaction events are triggered, all the multimedia fragments in the target multimedia content are played.

In one possible implementation, when the target interaction event is triggered, the live room page may display a first multimedia presentation interface, and the first multimedia presentation interface may play a multimedia segment of the target multimedia content, where the first multimedia presentation interface may also display a first event progress identifier. The first event schedule identifier may be used to indicate a schedule at which a plurality of target interaction events are all triggered, e.g., the first event schedule identifier may display a total number of target interaction events, a number of currently triggered target interaction events, a number of played multimedia clips, a number of unplayed multimedia clips, and so forth. In addition, the first event progress identifier may also represent the progress of all triggering of the plurality of target interaction events by directly presenting the played multimedia segments, for example, the played multimedia segments may be sequenced or spliced according to the target multimedia content, and displayed in the form of multimedia content with part of the content missing, so that the audience can intuitively understand the collection situation of the multimedia segments, that is, the progress of all triggering of the target interaction events.

For example, referring to fig. 8, fig. 8 is a schematic diagram illustrating an alternative method for playing a multimedia clip on the first multimedia presentation interface 801 according to an embodiment of the present application. The first multimedia presentation interface 801 may be displayed directly on the live room page 301 in a popup window covering the live display area 302 and/or the functionality control, so as to facilitate the viewing of the multimedia clip 402 by the viewer. The first multimedia presentation interface 801 also displays a first event progress identifier 802, which helps the viewer to intuitively understand the collection of the multimedia clip 402, that is, the progress of the target interaction event being triggered entirely.

In one possible implementation manner, when a live broadcasting room page of the target live broadcasting room is displayed on the audience terminal, the live broadcasting room page can also display an event notification identifier, and the event notification identifier can prompt the audience account to complete live broadcasting activities initiated by the anchor account in the target live broadcasting room so as to guide the audience account to trigger target interaction events. For example, the event notification identification may be displayed in a popup window form in the lower right corner of the live display area, the viewer has been prompted, and at least one of the total number of the target interaction events, the total number of the multimedia clips, the file type of the target multimedia content (e.g., text, picture audio or video), or the content type of the target multimedia content (e.g., game, scenery, food or character) may also be displayed on the event notification identification.

For example, referring again to fig. 3, the lower right corner of the live display area 302 may further display an event notification identification 307.

Step 203: and in response to triggering all the target interaction events, playing the target multimedia content in the live broadcasting room page.

In one possible implementation manner, in response to the target interaction event being triggered completely, the target multimedia content can be played in the live broadcasting room page, so that the audience terminal logging in the audience account can automatically become a sharing target of the target multimedia content only by triggering all the target interaction event, the target multimedia content can be played without manually communicating with a host, the man-machine interaction efficiency of the audience watching the target multimedia content is effectively improved, and in addition, the interactivity of the live broadcasting room can be effectively improved by associating the target interaction event with the target multimedia content.

For example, referring to fig. 9, fig. 9 is a schematic diagram of an alternative process of playing target multimedia content provided in an embodiment of the present application, where after all target interaction events are triggered, in a live room page 301, all multimedia segments 402 may be displayed at positions corresponding to the triggered target controls, and as shown in fig. 9, the multimedia segments 402 may be displayed at positions of four functional controls of the focus control 304, the timer control 601, the bullet screen transmission control 306, and the gift sending control 303, respectively, that is, in this live broadcast activity, each multimedia segment 402 is obtained and displayed by triggering the four functional controls of the focus control 304, the timer control 601, the bullet screen transmission control 306, and the gift sending control 303, respectively. After all the multimedia segments 402 are displayed, all the multimedia segments 402 can move towards the center position of the live broadcast room page 301, and in the process of moving towards the center position of the live broadcast room page 301, the multimedia segments 402 can be gradually enlarged and converged at the center position of the live broadcast room page 301, and then the target multimedia content 401 is formed by splicing. In the process of gradually zooming in the multimedia segments 402, the opacity of the multimedia segments 402 may be gradually increased, that is, a semitransparent multimedia segment 402 may be displayed at a position corresponding to the triggered target control, and as each multimedia segment 402 gradually moves toward the center position of the live broadcasting room page 301, the transparency of the multimedia segment 402 gradually decreases and the area of the multimedia segment 402 gradually increases until each multimedia segment 402 reaches the center position of the live broadcasting room page 301, so as to form each multimedia segment 402 after being opaque and zoomed in. In addition, the spliced target multimedia content 401 can fully occupy the live room page 301 for display, so as to improve the visual effect.

In one possible implementation, in response to the last non-triggered target interaction event being triggered, i.e., the target interaction event is triggered entirely, in the live room page, the last non-played multimedia segment may be played first, at which time all multimedia segments of the target multimedia content are played, and the complete target multimedia content may be played again. In addition, in response to the last non-triggered target interaction event being triggered, i.e. the target interaction event is triggered entirely, in the live room page, the playing process of the last non-played multimedia segment can be skipped directly, so that the target multimedia content can be played directly.

In one possible implementation, the number of audience accounts currently entering the target living room may be plural, the plural audience accounts may be associated to the same audience cluster, and each audience account in the audience cluster may share the trigger reward of the target interaction event, that is, when the target interaction event is triggered by one audience account in the audience cluster, the multimedia clip is played in the living room page corresponding to all the audience accounts in the audience cluster. Meanwhile, each audience account in the audience cluster can also share the progress of all triggered target interaction events, namely when each target interaction event is respectively triggered by at least one audience account in the audience cluster, the target multimedia content is correspondingly played in the live broadcasting room pages corresponding to all audience accounts in the audience cluster. Therefore, by increasing the contact relation between the audience accounts, a plurality of audience accounts in the audience cluster are taken as a whole, so that the mode that the audience accounts cooperate together to trigger all target interaction events together to watch the target multimedia content is realized, the man-machine interaction efficiency of the audience watching the target multimedia content is effectively improved, and the interactivity of the living broadcast room is effectively improved.

For example, referring to fig. 10, fig. 10 is a schematic diagram of an alternative process of playing target multimedia content by using a viewer cluster according to an embodiment of the present application. The audience cluster may include a first audience account and a second audience account, where the live broadcast room page corresponding to the first audience account is a first page 1001, and the live broadcast room page corresponding to the second audience account is a second page 1002. When the first audience account number triggers all the target interaction events, the second audience account number shares the progress of the target interaction events of the first audience account number triggered all, that is, the first page 1001 and the second page 1002 synchronously play the target multimedia content 401.

In one possible implementation, there may be multiple audience clusters in the current target living room, and the progress of all the triggered target interaction events of different audience clusters are not shared, so that the audience accounts in the audience clusters trigger the target interaction events, and the pages of the living room corresponding to the audience accounts of the different audience clusters cannot play the multimedia fragments or the target multimedia content.

In one possible implementation manner, when the number of audience accounts entering the target living broadcast room is multiple, responding to the request to create the audience cluster, a cluster creation interface can be displayed in the living broadcast room page, an account addition control for adding other audience accounts into the audience cluster can be displayed in the cluster creation interface, meanwhile, a first account identifier of the audience account requesting to create the audience cluster can be displayed in the cluster creation interface, and the first account identifier can be used for indicating the initiator of the audience cluster, so that different audience clusters and the initiator of the audience cluster can be conveniently distinguished, and the interactivity of the living broadcast room is improved. And in response to interaction with the account adding control, displaying at least one account to be added, wherein the account to be added is a viewer account except for the viewer account requesting to create the viewer cluster, so that the account to be added can be selected through the account adding control, and an association request for joining the viewer cluster is initiated to the selected account to be added, at this time, a cluster creating interface can be displayed in a live broadcasting room page corresponding to the account to be added, and the cluster creating interface can display the association request sent by the viewer account requesting to create the viewer cluster. And responding to the selected account to be added to agree with the association to the audience request, displaying a second account identifier of the account to be added on a cluster creation interface corresponding to all the audience accounts in the audience cluster, wherein the second account identifier can represent members of the audience cluster so as to be distinguished from the first account identifier serving as an audience cluster initiator. When at least one account to be added agrees to be associated with the audience cluster, the audience cluster is successfully created. In addition, the account identifier may be a flag for distinguishing between different viewer accounts, and different account identifiers may be displayed according to different viewer accounts, for example, the account identifier may be an avatar, a nickname, or the like of the viewer account.

For example, referring to fig. 11, fig. 11 is a schematic diagram of an alternative process of creating a viewer cluster according to an embodiment of the present application. Wherein, a cluster creation control 1101 for creating a viewer cluster may be displayed in the live room page 301, a cluster creation page 1102 may be displayed in the live room page 301 in response to a clicking operation of the cluster creation control 1101, an account addition control 1103 may be displayed in the cluster creation page 1102, and a first account identification 1104 of a viewer account requesting the viewer cluster may also be displayed in the cluster creation page 1102. When interacting with the account addition control 1103, an account list 1105 may be displayed in the cluster creation page 1102, and at least one account to be added is displayed in the account list 1105. When the account to be added in the account list 1105 is selected, an association request sent by a viewer account requesting to create a viewer cluster may be sent to the selected account to be added; if the selected account to be added agrees to be associated with the audience cluster, a second account identifier 1106 of the account to be added may be displayed on the cluster creation interface 1102.

In one possible implementation, the viewer terminal may send a request to the live server to obtain the targeted multimedia content when the targeted interaction event is triggered in its entirety. After receiving the target multimedia content sent by the live broadcast server, the audience terminal can display a second multimedia display interface through a live broadcast room page and can play the target multimedia content on the second multimedia display interface, wherein a second event progress mark can be displayed in the second multimedia display interface. The second event schedule identifier may be used to indicate that the plurality of target interaction events have been triggered entirely, e.g., the second event schedule identifier may indicate that the total number of target interaction events is equal to the current number of triggered target interaction events, and the number of multimedia clips played is equal to the total number of multimedia clips, to indicate that all target interaction events have been triggered.

For example, referring to fig. 12, fig. 12 is an optional schematic diagram of playing target multimedia content on the second multimedia presentation interface 1201 according to an embodiment of the present application. Wherein, the second multimedia presentation interface can be directly displayed on the live room page 301 in a popup window form covering the live display area 302 and/or the function control, thereby facilitating the viewer to watch the target multimedia content 401. In addition, the second multimedia presentation interface 1201 may play all the multimedia segments 402 together to form a transitional animation of the target multimedia content 401, and then play the target multimedia content 401 to prompt that all the target interaction events are triggered, and currently play the complete target multimedia content 401 instead of the multimedia segments 402 of the target multimedia content 401. A second event progress identifier 1202 may also be displayed in the second multimedia presentation interface 1201, where the second event progress identifier 1202 may be used to indicate that the plurality of target interaction events have all been triggered.

In one possible implementation manner, a virtual resource acquisition control may be displayed in the second multimedia presentation interface, and under the condition that all the target interaction events are triggered, a virtual resource reward corresponding to the live broadcast activity initiated for sharing the target multimedia content at this time may be obtained, and the virtual resource may be transferred to the audience account triggering all the target interaction events. In response to interacting with the virtual resource retrieval control, the live server may issue virtual resources rewarded when triggering all target interaction events, and the spectator terminal logging in the spectator account may receive the rewarded virtual resources and update the current virtual resources of the account, so that the rewarded virtual resources are transferred to the spectator account. Wherein, the virtual resource can be a virtual asset, a virtual article, and the like.

In a possible implementation manner, when the participation object of the live broadcast activity is the audience cluster, when each target interaction event is triggered by at least one audience account in the audience cluster, a second multimedia display interface is displayed in a live broadcast room page corresponding to each audience account in the audience cluster, and a virtual resource receiving control is displayed in the second multimedia display interface, so that virtual resources can be issued to the corresponding audience accounts in the audience cluster.

In one possible implementation, the live event may define the event time and the total number of virtual resources, and may also define the number of audience accounts or audience clusters that complete the live event, and define the number of audience accounts or audience clusters that the virtual resources issue, which helps to increase the enthusiasm to participate in the live event. And responding to the trigger of all target interaction events, namely logging in the audience account of the audience terminal to complete live interaction, reporting the audience account to a live server, judging whether the number of the audience accounts currently completing live activities reaches a preset number by the live server, and displaying a second multimedia display interface with a virtual resource acquisition control on a live room page corresponding to the audience account if the number of the audience accounts currently completing live activities does not reach the preset number.

For example, referring to fig. 13, fig. 13 is a schematic diagram of an alternative process for capturing virtual resources according to an embodiment of the present application. Wherein, a second multimedia presentation interface 1101 may be displayed in the live room page 301, and the target multimedia content 401 may be played in the second multimedia presentation interface 1101, and a virtual resource pickup control 1301 may be displayed below the display area of the playing target multimedia content 401. In addition, a resource display control 1302 may be displayed in the live room page, and the resource display control 1302 may display the number of virtual resources of the audience account number logged into the current audience terminal. In response to the clicking operation of the virtual resource acquisition control 1301, the live server 102 may issue virtual resources that are rewarded when all the target interaction events are triggered, and the viewer terminal 101 that logs in the viewer account that triggers all the target interaction events may receive the rewarded virtual resources, then update the number of virtual resources of the viewer account that triggers all the target interaction events, and at this time, the resource display control 1302 may display the number of virtual resources after the viewer account acquires the rewards.

In one possible implementation manner, in response to triggering all target interaction events on a live broadcast room page corresponding to another viewer account, a target notification message may be displayed in a live broadcast room page corresponding to a current viewer account, where the target notification message is used to indicate that a multimedia segment is not played after triggering the target interaction event, that is, the viewer account includes a first completion account and a non-first completion account, and in response to triggering all target interaction events on a live broadcast room page corresponding to the first completion account, the target notification message may be displayed in a live broadcast room page corresponding to all non-first viewer accounts, where the first completion account may refer to a viewer account that triggers all target interaction events first in a target live broadcast room. Therefore, the target notification message is displayed to the non-first completion account, so that the current live broadcast activity condition of the audience account can be clearly reminded, the condition of manually requesting live broadcast is reduced, and the attention and experience of the user to the live broadcast activity are improved. In addition, the target notification message can be used for indicating to trigger the designated control to play the target multimedia content, thereby being beneficial to the audience account to watch the target multimedia content and improving the man-machine interaction rate. The target notification message is displayed in a display area for displaying live broadcast content, can be displayed on one side of a target control, and can be displayed on the top of a live broadcast room page; the target notification message may be semi-transparent or opaque, e.g., the target notification message may be displayed in a semi-transparent dynamic hover window in a display area where live content is displayed, enabling reminders while not affecting viewing of live content.

For example, referring to fig. 14, fig. 14 is an alternative schematic diagram of a display target notification message 1401 provided in an embodiment of the present application. The live broadcasting room page 301 may display a live broadcasting display area 302 for playing live broadcasting content, when the time of triggering all target interaction events by the live broadcasting room page 301 corresponding to other viewer accounts is earlier than the time of triggering all target interaction events by the live broadcasting room page 301 corresponding to the current viewer account, an opaque target notification message 1401 may be displayed on one side of the live broadcasting display area 302 in the live broadcasting room page 301 corresponding to the current viewer account, and the target notification message may be used for prompting that the live broadcasting activity is finished, and playing of the multimedia clip is not performed after triggering the target interaction event.

In one possible implementation, a record viewing control may be displayed in the live room page, where the record viewing control may be used to record and view a target interaction event triggered by the live room page corresponding to the current viewer account. And responding to the interaction of the record viewing control displayed in the live broadcast room page, and displaying an event triggering record page in the live broadcast room page or outside the live broadcast room page. The event trigger record page may display a target interaction event trigger record, and the event trigger record page may display a first event progress identifier for indicating a progress of the plurality of target interaction events being all triggered or a second event progress identifier for indicating the plurality of target interaction events being all triggered. When the target interaction event is still not triggered, displaying a first event progress mark on the event trigger record page; and when the target interaction event is triggered completely, displaying a second event progress mark on the event trigger record page. Wherein the first event progress mark may display a total number of target interaction events, a number of target interaction events that have been currently triggered, a number of multimedia clips that have been played, a number of multimedia clips that have not been played, and so on. In addition, the first event progress identifier may also represent the progress of all triggering of the plurality of target interaction events by directly presenting the played multimedia segments, for example, the played multimedia segments may be sequenced or spliced according to the target multimedia content, and displayed in the form of multimedia content with part of the content missing, so that the audience can intuitively understand the collection situation of the multimedia segments, that is, the progress of all triggering of the target interaction events. And the second event progress mark can display that the total number of the target interaction events is equal to the number of the target interaction events which are triggered currently so as to prompt that all the target interaction events are triggered.

In one possible implementation, an event triggered recording page may be displayed in response to interaction of a recording view control displayed in a live room page, and multimedia clips and/or targeted multimedia content played on the event triggered recording page. The trigger record of the target interaction event can be displayed on the event trigger record page, and the multimedia fragment corresponding to the target interaction event can be played in response to clicking operation on the trigger record of the target interaction event.

For example, referring to fig. 15, fig. 15 is a schematic diagram illustrating an alternative process of displaying an event trigger log page 1501 according to an embodiment of the present application. Wherein a record view control 1502 is displayed in the live room page, the record view control 1502 may be located on one side of the live display area 302 for displaying live content. In response to clicking on the record view control 1502, the event triggered record page 1501 may be displayed directly on the live room page 301 in a pop-up form overlaid over the live display area 302 and/or functionality control to facilitate viewing by the viewer. Event trigger log page 1501 may display a trigger log of a targeted interaction event and may also display a first event progress marker 802.

Referring to fig. 16, fig. 16 is a schematic flow chart of an alternative live action initiation method according to an embodiment of the present application, where the live action interaction method may be performed by a hosting terminal, and the live action initiation method includes, but is not limited to, the following steps 1601 to 1603.

Step 1601: and responding to the live broadcast activity of the configuration target live broadcast room, and displaying an activity configuration interface of the live broadcast activity.

In one possible implementation, an activity configuration interface for a live activity may be displayed in a hosting terminal in response to configuration of the live activity for a target live room. The event configuration control can be used for configuring a plurality of target interaction events of the target live broadcasting room, so that different multimedia fragments in the target multimedia content can be played when different target interaction events are triggered, and the target multimedia content can be played when all the target interaction events are triggered. The target multimedia content may be other content than the live content of the target live room.

In one possible implementation, the anchor terminal may display an anchor live page in response to the anchor account entering the target live room. The live broadcast page of the anchor may be displayed with an active configuration control, and the live broadcast activity configuration of the target live broadcast room may be considered in response to the active configuration control being triggered.

In one possible implementation manner, the target interaction event may refer to an interaction event used for triggering playing of a multimedia segment and/or target multimedia content in a live broadcast activity in a target live broadcast room, wherein the target interaction event may be configured through an event configuration control in an activity configuration interface, and content of the live broadcast activity is enriched by configuring different target interaction events, so as to promote interactivity with an account number of a viewer in the live broadcast activity.

In one possible implementation, the interaction event may refer to an event that interacts with a main-cast account of the target live room, for example, an event focusing on the target live room and/or the main-cast account of the target live room, an event that gives virtual resources to the main-cast account of the target live room, an event that sends a bullet screen to the target live room, an event that shares the target live room, or an event that continuously stays in the target live room.

Step 1602: in response to interacting with the event configuration control, a plurality of target event identifications are displayed in the activity configuration interface, wherein the target event identifications are used to mark target interaction events.

In one possible implementation manner, in response to interaction with the event configuration control in the activity configuration interface, a plurality of target event identifications for marking target interaction events can be displayed in the activity configuration interface, for example, the target interaction events can be target controls in a live broadcasting room page of a target live broadcasting room, so that icon patterns or names of the target controls can be displayed in the activity configuration interface as target event identifications for marking target interaction events, the live broadcasting room page of the target live broadcasting room can also be displayed in the activity configuration interface, and the target event identifications can be displayed at the target controls in the live broadcasting room page, thereby being beneficial to understanding the currently selected target interaction events.

Step 1603: and in response to initiating the live broadcast activity, displaying an initiation result of the live broadcast activity.

In one possible implementation, in response to initiating the live event, an initiation result of the live event may be displayed at the anchor terminal. In response to initiating the live interaction, the target interaction event configured in the event configuration control can be uploaded to the live server, so that when the audience terminal triggers the interaction event, the live server can judge whether to send the target multimedia content or the multimedia fragment by comparing whether the interaction event triggered by the audience terminal is the target interaction event configured by the live interaction. After finishing the interactive operation with the event configuration control in the activity configuration interface, the live broadcast activity can be considered to be initiated, and the target interactive event configured in the event configuration control is uploaded to the live broadcast server; or the activity configuration interface can be displayed with an activity initiation control, and in response to the triggering operation of the activity initiation control, the live broadcast activity can be considered to be initiated, and the target interaction event configured in the event configuration control is uploaded to the live broadcast server.

In one possible implementation, the initiation result of the live event may be used to indicate whether the live event is initiated successfully, or whether the target interaction event in the live event is triggered entirely, or whether the live event has ended, or may also be used to indicate the progress of the live event, such as indicating the number of audience accounts participating in the live event to trigger the target interaction event, the number of audience accounts triggering all the target interaction events, and so on.

For example, referring to fig. 17, fig. 17 is an optional process schematic diagram of a live event initiation process provided in an embodiment of the present application, where a live anchor page 1701 may be displayed on a live anchor terminal, and an active configuration control 1702 may be displayed on the live anchor page 1701; in response to the activity configuration control 1702 being triggered, the configuration of live activities to the target live room may be considered such that an activity configuration menu 1714 is displayed at the anchor terminal. The activity configuration menu 1714 may display a variety of live activity controls including an initiate red package activity control, an initiate guess activity control, and an initiate multimedia segment collection activity control 1715, among others. In response to a triggering operation of the initiate multimedia clip collection activity control 1715 in the activity configuration menu 1714, an event configuration control 1704 may be displayed, and by interacting with the event configuration control 1704, a plurality of target event identifications 1705 may be displayed in the activity configuration interface 1703, so that a target interaction event of a target living room in the current living broadcast activity is represented by the target event identification 1705. The activity configuration interface 1703 also displays an activity initiation control 1706, and in response to a click operation of the activity initiation control 1706, an activity initiation confirmation interface 1713 may be displayed, which may prompt the host to notice the live activity initiation, and secondarily confirm that the live activity content is correct. In response to the validation operation in the activity initiation validation interface 1713, the initiation results 1707 of the live activity may be displayed to alert whether the live activity was initiated successfully, and whether the live activity of the target live room has started. Specifically, a content upload control 1710, a content partition control 1711, and a reward configuration control 1712 may also be displayed on the activity configuration interface 1703, where three functional controls of the content upload control 1710, the content partition control 1711, and the reward configuration control 1712 will be described in detail below, and will not be repeated here.

In one possible implementation, in response to interacting with the event configuration control, an event list may be displayed in the activity configuration interface, where the event list may include a plurality of preset candidate event identifications, where the candidate event identifications may be used to indicate interactive events available for triggering at the target live room in the current live activity, e.g., triggering of the focus control, triggering of the gift control, triggering of the bullet screen send control, entering the live room for a viewing duration threshold, etc. The display modes of the candidate event identifier and the target event identifier in the active configuration interface may be different, for example, the display colors and icon forms of the candidate event identifier and the target event identifier may be different, so as to increase the distinguishing degree of the candidate event identifier and the target event identifier, and facilitate the host to distinguish.

In one possible implementation manner, in response to selecting a target event identifier from a plurality of candidate event identifiers, that is, selecting a target interaction event from a plurality of candidate interaction events, the plurality of target event identifiers may be displayed in the activity configuration interface, thereby facilitating intuitive understanding of a target interaction event in a target live room in the live broadcast activity. Meanwhile, the content of the live broadcast event can be enriched by adjusting the number of candidate event identifications and target event identifications, so that the interestingness and interactivity of the live broadcast event are improved. In addition, the user interested in the target multimedia content can be determined by self-defining and adjusting the target interaction event, and the accuracy of sharing the target multimedia content can be improved by screening the sharing object of the target multimedia content.

For example, referring to fig. 18, fig. 18 is a schematic diagram of an alternative process of interacting with an event configuration control 1704 provided in an embodiment of the present application, where an event configuration control 1704 may be displayed in an activity configuration interface 1703, an event list 1708 may be displayed on one side of the event configuration control 1704 in response to a clicking operation of the event configuration control 1704, and a plurality of candidate event identifiers 1709 are displayed on the event list 1708, where each candidate event identifier 1709 represents a different interaction event available for triggering between target live broadcasts in the current live broadcast activity. In response to the selection of the candidate event identifier 1709 in the event list 1708, the event configuration control 1704 in the activity configuration interface 1703 may display the selected target event identifier 1705, that is, the event configuration control 1704 in the activity configuration interface 1703 displays the target interaction event between the target live broadcast in the current live broadcast activity. The activity configuration interface 1703 may also display an activity initiation control 1706, and in response to a click operation of the activity initiation control 1706, upload the target interaction event to the live broadcast server, so that the live broadcast server initiates a live broadcast activity to a viewer terminal entering the target live broadcast room, thereby receiving an initiation result 1707 of the live broadcast activity fed back by the live broadcast server.

In one possible implementation, a content upload control and a content segmentation control may be displayed in the activity configuration interface, and in response to interacting with the content upload control, target multimedia content uploaded through the content upload control may be obtained. The target multimedia content may be that a main broadcasting account of a target living broadcasting room is created to store a plurality of multimedia contents in a main broadcasting terminal in advance, and the multimedia content which needs to be shared in the living broadcasting activity, namely the target multimedia content, is selected and uploaded through a content uploading control. After the target multimedia content is obtained, the number of fragments can be displayed in response to interaction with the content segmentation control, and the number of fragments can be used for indicating the number of multimedia fragments obtained after the target multimedia content is segmented, so that the live broadcast server can segment the target multimedia content according to the number of fragments after obtaining the target multimedia content and the number of fragments.

In one possible implementation, the number of target interaction events corresponds to the number of multimedia fragments, and thus, after the number of fragments is determined, the number of target interaction events is also determined accordingly. In response to the initiation of the live broadcast activity, whether the number of the target event identifications is consistent with the number of the fragments or not can be detected, if not, the initiation of the live broadcast activity fails, and an initiation result of the initiation failure of the live broadcast activity can be displayed on the anchor terminal.

For example, referring to fig. 19, fig. 19 is an optional schematic diagram of an activity configuration interface 1703 provided by an embodiment of the present application, where a content upload control 1710 and a content partition control 1711 may be displayed in the activity configuration interface 1703, and the content upload control 1710 may be located above the content partition control 1711, and the content partition control 1711 is located above the event configuration control 1704, so that control positions in the activity configuration interface 1703 are sequentially arranged according to an operation initiated by a live activity, which is helpful for guiding a host to perform configuration of the live activity, and improving man-machine interaction efficiency. In response to a click operation of the content upload control 1710, the target multimedia content may be uploaded; the number of segments may then be displayed in response to a click operation or text input operation of content segmentation control 1711.

In one possible implementation, the activity configuration interface may also display a reward configuration control that, in response to displaying the virtual resource quantity with the reward configuration control, may select a virtual resource reward issued to the audience account that triggered all of the targeted interaction events, thereby transferring the virtual resource of the virtual resource quantity from the anchor account that initiated the live activity to the corresponding audience account when all of the targeted interaction events are triggered.

In one possible implementation manner, the reward configuration control may be adjusted according to the participation object of the live broadcast activity as the audience account or the audience cluster, and when the participation object of the live broadcast activity is the audience cluster, the virtual resource amount may be used to indicate the amount of virtual resources transferred from the anchor account initiating the live broadcast activity to each audience account in the corresponding audience cluster when all the target interaction events are triggered, that is, when each target interaction event is triggered by at least one audience account in the audience cluster, virtual resource is issued to the audience account in the corresponding audience cluster.

For example, referring to fig. 20, fig. 20 is an optional schematic diagram of an activity configuration interface 1703 provided by an embodiment of the application, where the activity configuration interface 1703 may display a bonus configuration control 1712, the bonus configuration control 1712 may be located below the event configuration control 1704, and in response to a click operation or text input operation of the bonus configuration control 1712, a virtual resource amount may be displayed in the bonus configuration control 1712. When all target interaction events are triggered in the live broadcast activity, virtual resources with the number of virtual resources can be deducted from a main broadcast account initiating the live broadcast activity, and virtual resources of audience accounts triggering all target interaction events are increased according to the number of virtual resources.

In one possible implementation, when a target interaction event is triggered by a target control on a live room page of a target live room, in response to initiation of a live event, target location information of the target control may be obtained, and an activity data package may be generated according to the target location information. The active data packet may include a location information list, which may be composed of target location information of each target control, and further, the active data packet may include target multimedia content, the number of segments, and the number of virtual resources. After the active data packet is generated, the active data packet can be sent to the live broadcast server, so that when the live broadcast server receives the triggered position information to be determined of the control to be determined, which is sent by the audience terminal, the position information to be determined is matched with a plurality of target position information in the active data packet, whether the control to be determined is a target control is judged, and whether the triggering of the control to be determined is a target interaction event can be judged. After the live broadcast server receives the activity data packet, the live broadcast activity can be considered to be successfully initiated, and an initiation result of successful live broadcast activity initiation is sent to the anchor terminal. If the live broadcast server does not receive the active data packet within the limited time, or the data in the active data packet is wrong or lacks data, the live broadcast activity is considered to be initiated to fail, and an initiation result of the live broadcast activity initiation failure is sent to the anchor terminal.

The following describes the principles of the live interaction method provided by the embodiment of the present application in detail by using a specific example.

Referring to fig. 21, fig. 21 is an optional overall flowchart of a live interaction method according to an embodiment of the present application, where the live interaction method includes, but is not limited to, the following steps 2101 to 2111:

step 2101: preparing live broadcast resources;

in step 2101, a live broadcast resource is prepared, specifically, live broadcast content of a target live broadcast room is obtained from a live broadcast server or a main broadcast terminal, and a live broadcast room page of the target live broadcast room is obtained from the live broadcast server or the main broadcast terminal;

step 2102: displaying a live broadcasting room page of the target live broadcasting room, and displaying live broadcasting contents of the target live broadcasting room on the live broadcasting room page;

step 2103: receiving triggering operation of a target interaction event of a target live broadcasting room;

in step 2103, a triggering operation of a target interaction event of the target live broadcasting room is received, which may specifically be a triggering operation of a target control of the target live broadcasting room, such as a triggering operation of a focus control, a triggering operation of a gift control, and the like; the triggering operation of receiving the target interaction event in the target live broadcasting room can be specifically the triggering operation that the time length of establishing the relation with the target live broadcasting room reaches the time length threshold, for example, the triggering operation that the watching time length of the audience account entering the target live broadcasting room for watching the live broadcasting content reaches the time length threshold.

Step 2104: judging whether the triggering operation of the target control of the target live broadcasting room is performed, if yes, executing a step 2105, otherwise, jumping to a step 2106;

step 2105: detecting target position information of a target control in a live broadcasting room page, and sending the target position information to a live broadcasting server;

step 2106: receiving a multimedia resource sent by a live broadcast server;

wherein in step 2106 the multimedia asset may comprise a multimedia clip and/or target multimedia content. The multimedia clip may be one of the target multimedia content, and the target multimedia content may be other than the live content, and the number of the target interaction events may be the same as the number of the multimedia clips, and the multimedia clip transmitted by the live server may be a multimedia clip associated with the target interaction event, so that a different multimedia clip of the target multimedia content, such as a multimedia clip matched with the target location information, is received when a different target interaction event is triggered.

Step 2107: displaying a first multimedia display interface, and playing multimedia fragments on the first multimedia display interface;

in step 2107, the first multimedia presentation interface further displays a first event progress identifier, where the first event progress identifier may be used to indicate a progress of all triggering of the plurality of target interaction events, for example, the first event progress identifier may display a triggered number of target interaction events and a total number of target interaction events, which helps to promote attention of a viewer to the target interaction events.

Step 2108: judging whether all target interaction events are triggered, if yes, executing 2109, otherwise, not processing;

step 2109: displaying a second multimedia display interface, and playing target multimedia content on the second multimedia display interface;

wherein, in step 2109, the second multimedia presentation interface also displays a second event progress identifier, which may be used to indicate that the plurality of target interaction events have been all triggered. The target multimedia content may be stored in the live broadcast resource, i.e. the target multimedia resource may be obtained in advance from the live broadcast server in the preparation of the live broadcast resource in step 2101; or the target multimedia content may be stored in the multimedia asset, i.e. the target multimedia asset may be obtained in the multimedia asset sent by the receiving live server of step 2106.

Step 2110: receiving triggering operation of a virtual resource acquisition control in a second multimedia display interface;

in step 2110, a virtual resource retrieving control is further displayed in the second multimedia presentation interface, where the virtual resource retrieving control may be used to trigger retrieving virtual resources rewarded when all the target interaction events are triggered.

Step 2111: receiving virtual resources rewarded when all target interaction events are triggered, and updating the virtual resources of audience accounts triggering all target interaction events;

in step 2111, the virtual resources awarded when all the target interaction events issued by the live broadcast server are triggered may be received, and the virtual resources awarded are transferred to the audience account triggering all the target interaction events. Virtual resources may be virtual assets, virtual items, and the like.

The principle of live interaction of the audience account is described below, wherein live interaction of the audience account can be specifically classified into triggering of an interaction event in the audience terminal and interaction processing of activity data with the audience terminal in a live server.

For the audience terminal, the triggering action of the interaction event in the live broadcasting room page is mainly detected, the acquisition of the multimedia resources is requested to the live broadcasting server according to the triggering condition of the interaction event, when the multimedia fragments or the target multimedia contents are acquired, the multimedia fragments and the first event progress mark can be played on the first multimedia display interface, or the target multimedia contents can be played on the second multimedia display interface, the second event progress mark and the virtual resource acquisition control can be displayed, the triggering action of the virtual resource acquisition control can be detected, and virtual resources rewarded when all the target interaction events are triggered are transferred to the audience account numbers triggering all the target interaction events. Specifically, the interaction event is represented as a trigger of a function control in a live broadcast room page or a time length of establishing a relationship with a target live broadcast room reaches a time length threshold. The audience terminal can also respond to the request to create the audience cluster, display a cluster creation interface in a live broadcasting room page, detect the triggering action of an account adding control in the cluster creation interface, display at least one account to be added, and simultaneously send a cluster association request to the audience terminal corresponding to the selected account to be added through the live broadcasting server; and displaying a second account identification of the account to be added in the cluster creation interface under the condition that the selected account to be added agrees to be associated with the audience cluster. The audience terminal can also receive a target notification message sent by the live broadcast server when the live broadcast room page corresponding to another audience account triggers all target interaction events, and the target notification message is displayed in the live broadcast room page. In addition, the audience terminal can also detect the triggering action of the record viewing control, and when the triggering action of the record viewing control is detected, the event triggering record page is displayed.

For a live broadcast server, mainly detecting an interaction event carried in a multimedia resource acquisition request sent by a viewer terminal, and judging the effectiveness of the triggered interaction event sent when the viewer terminal requests to acquire a multimedia fragment by utilizing a target event identifier in an activity data packet stored in the live broadcast server; if the triggered interaction event is effective, transmitting a multimedia fragment to the audience terminal, otherwise, not executing processing; and if the triggered interaction event is valid and is the last non-triggered target interaction event, sending the target multimedia content to the audience terminal. Specifically, the validity of the position information to be determined of the control to be determined, which is sent by the audience terminal, is judged by utilizing the target position information in the activity data packet sent by the anchor terminal when the live broadcast activity is initiated.

The principle of the live action initiation method provided by the embodiment of the application is described in detail below by taking the triggering of a target interaction event by a target control on a live room page of a target live room as an example.

Referring to fig. 22, fig. 22 is an optional overall flowchart of a live event initiation method according to an embodiment of the present application, where the live event initiation method includes, but is not limited to, the following steps 2201 to 2011:

Step 2201: receiving configuration operation of live broadcast activities of a target live broadcast room;

in step 2201, the anchor terminal may display an anchor activity page, where the anchor activity page may display an activity configuration control, and in response to a click operation of the activity configuration control, the anchor terminal may consider that a live activity of the target live broadcast room is configured, and receive a configuration operation of the live activity of the target live broadcast room.

Step 2202: displaying an activity configuration interface of live interaction;

wherein, in step 2202, the activity configuration interface may display an event configuration control, and the event configuration control may be used to configure a trigger event of a target control on a live room page of the target live room as a target interaction event. The activity configuration interface can also display a content uploading control and a content dividing control, the content uploading control can upload target multimedia content, and the content dividing control can display the number of multimedia fragments obtained by dividing the target multimedia content.

Step 2203: receiving clicking operation of a content uploading control, and acquiring target multimedia content uploaded by the content uploading control;

step 2204: receiving clicking operation of a content segmentation control, and displaying the number of fragments;

Wherein, in step 2204, the number of segments may be used to indicate the number of multimedia segments obtained after the target multimedia content is segmented.

Step 2205: receiving clicking operation of an event configuration control, and displaying an event list;

in step 2205, a plurality of preset candidate event identifiers may be displayed in the event list, where the candidate event identifiers may be used to indicate interaction events that may be triggered by the target live room in the current live event, and the candidate event identifiers may include a trigger event of a focus control, a trigger event of a gift sending control, a trigger event of a bullet screen sending control, a trigger event that a viewing duration of entering the live room reaches a duration threshold, and so on.

Step 2206: receiving a selection operation of candidate event identifications in an event list, and displaying a plurality of target event identifications in an activity configuration interface;

in step 2206, a plurality of candidate event identifiers may be selected from the event list, that is, a plurality of target event identifiers are selected from the plurality of candidate event identifiers, where the number of candidate event identifiers is greater than or equal to the number of target event identifiers; therefore, after the candidate event identification in the time list is selected, the corresponding candidate event identification becomes a target event identification and is displayed in the activity configuration interface, so that the target interaction event of the target live broadcasting room in the live broadcasting activity can be displayed in the activity configuration interface.

Step 2207: receiving clicking operation of the rewarding configuration control, and displaying the virtual resource quantity in an active configuration interface;

step 2208: clicking operation of an activity initiating control in an activity configuration interface is received, and target position information of a target control is obtained;

in step 2208, an activity initiation control is further displayed in the activity configuration interface, and triggering the activity initiation control may consider that the configuration operation of the live broadcast activity has been completed, and may upload the data configured in the activity configuration interface to the live broadcast server.

Step 2209: generating an active data packet according to the target position information, the target multimedia content, the fragment number and the virtual resource number;

step 2210: transmitting an activity data packet to a live broadcast server;

step 2211: and receiving an initiating result of the live broadcast activity sent by the live broadcast server, and displaying the initiating result.

In step 2211, after receiving the activity data packet, the live broadcast server may consider that the live broadcast activity is initiated successfully, and send an initiation result of the successful initiation of the live broadcast activity to the anchor terminal. If the live broadcast server does not receive the active data packet within the limited time, or the data in the active data packet is wrong or lacks data, the live broadcast activity is considered to be initiated to fail, and an initiation result of the live broadcast activity initiation failure is sent to the anchor terminal.

The principle of the live broadcast activity initiated by the anchor account is described below, wherein the process of the live broadcast activity initiated by the anchor account can be specifically divided into initiation of the live broadcast activity in the anchor terminal and interaction processing of activity data with the anchor terminal in the live broadcast server.

For a hosting terminal, mainly detecting triggering actions of a content uploading control, a content dividing control, an event configuration control and a rewarding configuration control in an active configuration interface; when detecting the triggering action of a content uploading control in an activity configuration interface, acquiring target multimedia content; when the triggering action of the content segmentation control is detected, the number of fragments is obtained; when the triggering operation of the event configuration control is detected, a target event identifier is obtained, and target position information of a target control corresponding to the target event identifier is obtained according to the target event identifier; when the triggering action of the rewarding configuration control is detected, the virtual resource quantity is obtained, so that an activity data packet is generated according to the target multimedia content, the fragment quantity, the target position information and the virtual resource quantity and is sent to the live broadcast server, and the initiation of the live broadcast activity is completed.

For the live broadcast server, the live broadcast server mainly receives the active data packet sent by the anchor terminal, then carries out data detection on the active data packet, determines whether the data in the active data packet is wrong or missing, and feeds back the initiation result of the live broadcast activity to the anchor terminal. After receiving the active data packet sent by the anchor terminal, the live broadcast server can utilize the target position information in the active data packet to carry out validity judgment on the position information to be determined of the control to be determined sent when the audience terminal requests to acquire the multimedia fragment.

The principle of the audience account participating in live broadcast activities initiated by the anchor account provided by the embodiment of the present application will be described in detail with a specific example.

Referring to fig. 23, fig. 23 is a schematic diagram illustrating an overall process of a viewer account participating in a live event initiated by a anchor account according to an embodiment of the present application. Firstly, a host account logs in a host terminal, configuration of live broadcast activities can be initiated through an activity configuration control in a host live broadcast page, target multimedia contents are uploaded through a displayed activity configuration interface, and activity data such as the number of fragments, the number of target controls and the number of virtual resources are determined. After the activity data is determined, acquiring target position information of a target control in a live broadcasting room page of a target live broadcasting room, and packaging the target position information and the determined activity data together to generate an activity data packet. After the activity configuration interface displayed by the anchor terminal determines that the live broadcast activity is initiated, the anchor terminal sends an activity data packet to the live broadcast server.

When the live broadcast server receives the activity data packet, the live broadcast server can detect the activity data in the activity data packet, judge whether the data is lack or wrong, segment the target multimedia content according to the number of segments to obtain the multimedia segments equal to the number of segments, if the data in the activity data packet is effective and the target multimedia content is successfully segmented to obtain the multimedia segments, the successful initiation result can be fed back to the anchor terminal, and meanwhile, the event initiation notification related to the live broadcast event is pushed to the audience terminal, at the moment, the anchor terminal can display the initiation result, and the audience terminal can display the event initiation notification.

When the audience terminal detects that the control to be determined is triggered, the position information to be determined of the control to be determined is obtained, and the position information to be determined is sent to the live broadcast server to carry out validity judgment. After receiving the position information to be determined of the control to be determined, the live broadcast server can firstly judge whether the live broadcast activity is effective or not, and if the live broadcast activity is ineffective, the live broadcast server does not execute the processing; if the live broadcast activity is effective, matching the position information to be determined by utilizing the target position information provided in the activity data packet, and if the target position information consistent with the position information to be determined does not exist, not executing the processing. If the target position information consistent with the position information to be determined exists, the control to be determined can be considered as a target control, and the audience terminal successfully triggers the target control to achieve the triggering condition of the target interaction event; meanwhile, the multimedia fragments associated with the target position information (namely, associated with the target interaction event) are obtained by matching from the plurality of multimedia fragments, and the multimedia fragments are sent to the audience terminal, so that the audience terminal can play the multimedia fragments by utilizing the first multimedia presentation interface. And then, the live broadcast server continues to judge whether the live broadcast activity of the audience terminal (the audience account logging in the audience terminal) is finished (the triggering condition of the target interaction events of all the audience accounts is independently calculated, and can judge that the target interaction event corresponding to the audience terminal is completely triggered or the target position information corresponding to the audience terminal of the target control corresponding to the audience terminal is completely matched), and if the live broadcast activity of the audience terminal is not finished, a prompt that the live broadcast activity is not finished is sent to the audience terminal. If the live broadcast activity of the audience terminal is completed (the target interaction event is triggered completely), the target multimedia content is sent to the audience terminal, and therefore the audience terminal can play the target multimedia content through the second multimedia presentation interface. Meanwhile, the live broadcast server deducts virtual resources with the number of virtual resources from a hosting account number of a login hosting terminal, and issues virtual resources with the number of virtual resources to a audience terminal which completes live broadcast activities. And the second multimedia presentation interface of the audience terminal also displays a virtual resource acquisition control. When the audience terminal detects that the virtual resource acquisition control is triggered, the audience terminal can transfer the virtual resources issued by the live broadcast server to the audience account currently logged in and update the number of the virtual resources of the audience account. Accordingly, the virtual resources of the anchor account that initiated the live event are updated after deducting the virtual resources of the rewards.

It will be appreciated that, although the steps in the flowcharts described above are shown in order as indicated by the arrows, these steps are not necessarily performed in order as indicated by the arrows. The steps are not strictly limited in order unless explicitly stated in the present embodiment, and may be performed in other orders. Moreover, at least some of the steps in the flowcharts described above may include a plurality of steps or stages that are not necessarily performed at the same time but may be performed at different times, and the order of execution of the steps or stages is not necessarily sequential, but may be performed in turn or alternately with at least a portion of the steps or stages in other steps or other steps.

Referring to fig. 24, fig. 24 is an optional structural schematic diagram of a live interaction device according to an embodiment of the present application, where the live interaction device 2400 includes:

a first display module 2401, configured to display a live broadcast room page of the target live broadcast room, and display current live broadcast content of the target live broadcast room on the live broadcast room page;

the second display module 2402 is configured to respond to a target interaction event triggering a target live broadcast room, and play a multimedia segment of a target multimedia content in a live broadcast room page, where the target multimedia content includes a plurality of multimedia segments, and the target multimedia content is other than the live broadcast content, and play different multimedia segments of the target multimedia content when different target interaction events are triggered;

The third display module 2403 is configured to play the target multimedia content in the live room page in response to triggering all the target interaction events.

Further, the second display module 2402 may include a first trigger module for:

in response to interaction with a target control displayed in a live broadcast room page, triggering a target interaction event of the target live broadcast room, wherein the target control is used for interaction with a main broadcast account creating the target live broadcast room;

or, triggering the target interaction event of the target living broadcast room in response to the time length of establishing the relation with the target living broadcast room reaching a time length threshold.

Further, the first trigger module is further configured to:

acquiring target position information of a target control in a live broadcasting room page;

the target position information is sent to a live broadcast server, so that the live broadcast server can obtain multimedia fragments associated with the target interaction event according to the target position information in a matching mode;

and receiving the multimedia fragments sent by the live broadcast server.

Further, the second display module 2402 is further configured to:

displaying a first multimedia display interface, wherein a first event progress identifier is displayed in the first multimedia display interface, and the first event progress identifier is used for indicating the progress of all triggered multiple target interaction events;

And playing the multimedia fragments of the target multimedia content in the first multimedia presentation interface.

Further, the third display module 2403 is further configured to:

and responding to the triggering of each target interaction event by at least one audience account in the audience cluster, and playing the target multimedia content in a live broadcast room page corresponding to each audience account in the audience cluster.

Further, the first display module 2401 is further configured to:

responding to the request for creating the audience cluster, and displaying a cluster creation interface in a live broadcasting room page, wherein the cluster creation interface displays a first account identification of an audience account of the request for creating the audience cluster and an account addition control;

and responding to the selected account to be added agreeing to be associated with the audience cluster, and displaying a second account identification of the account to be added on a cluster creation interface.

Further, the third display module 2403 is further configured to:

And playing the target multimedia content in the second multimedia presentation interface.

Further, the third display module 2403 is further configured to:

displaying a virtual resource acquisition control in a second multimedia display interface;

and responding to the interaction with the virtual resource acquisition control, and transferring virtual resources rewarded when all the target interaction events are triggered to audience accounts triggering all the target interaction events.

Further, the first display module 2401 is further configured to:

in response to triggering all target interaction events on a live broadcast room page corresponding to another audience account, displaying a target notification message on the live broadcast room page corresponding to the current audience account;

Further, the first display module 2401 is further configured to:

the event trigger record page displays trigger records of the target interaction events, and also displays a first event progress mark or a second event progress mark, wherein the first event progress mark is used for indicating the progress of all triggering of the plurality of target interaction events, and the second event progress mark is used for indicating that all triggering of the plurality of target interaction events is performed.

The live broadcast interaction device 2400 and the live broadcast interaction initiation method are based on the same inventive concept, by responding to the target interaction event triggering the target live broadcast room, the multimedia fragments of the target multimedia content are played in the page of the live broadcast room, and as the target multimedia content comprises a plurality of multimedia fragments, the different multimedia fragments of the target multimedia content are played when different target interaction events are triggered, and responding to the triggering of all target interaction events, the target multimedia content is played in the page of the live broadcast room, and therefore, the audience account can automatically become the sharing target of the target multimedia content only by triggering all target interaction events, the target multimedia content can be played without manually communicating with the host, so that the man-machine interaction efficiency of the audience watching the target multimedia content is effectively improved.

Referring to fig. 25, fig. 25 is a schematic structural diagram of an alternative live action initiating device provided in an embodiment of the present application, where a live action initiating device 2500 includes:

a fourth display module 2501, configured to display an activity configuration interface of a live broadcast activity in response to configuring the live broadcast activity of the target live broadcast room, where the activity configuration interface displays an event configuration control, and the event configuration control is configured to configure a plurality of target interaction events of the target live broadcast room, so that different target interaction events play different multimedia fragments of the target multimedia content, and when all the target interaction events are triggered, play the target multimedia content, where the target multimedia content is other content than the live broadcast content of the target live broadcast room;

A fifth display module 2502 for displaying a plurality of target event identifications in the activity configuration interface in response to interacting with the event configuration control, wherein the target event identifications are used to mark target interaction events;

a sixth display module 2503 is configured to display an initiation result of the live action in response to initiating the live action.

Further, the fifth display module 2502 is further configured to:

in response to selecting the target event identification from the plurality of candidate event identifications, the plurality of target event identifications are displayed in the active configuration interface.

Further, the fifth display module 2502 is further configured to:

responding to interaction with the content uploading control, and acquiring target multimedia content uploaded through the content uploading control;

Further, the fifth display module 2502 is further configured to:

The virtual resource quantity is used for indicating the quantity of virtual resources transferred from the anchor account initiating the live broadcast activity to the corresponding audience account when all target interaction events are triggered.

Further, the sixth display module 2503 is further configured to:

in response to initiating a live broadcast activity, acquiring target position information of a target control, and generating an activity data packet according to the target position information;

the method comprises the steps that an active data packet is sent to a live broadcast server, so that when the live broadcast server receives triggered position information to be determined of a control to be determined, the validity of the control to be determined is determined according to a matching relation between target position information and the position information to be determined;

The live broadcast activity initiating device 2500 and the live broadcast activity initiating method are based on the same inventive concept, through responding to the live broadcast activity configuring a target live broadcast room, an activity configuration interface of the live broadcast activity is displayed, and because the activity configuration interface displays an event configuration control, the event configuration control is used for configuring a plurality of target interaction events of the target live broadcast room, different target interaction events can be triggered to play different multimedia fragments of the target multimedia content, and all the target interaction events are triggered to play the target multimedia content, therefore, in response to interaction with the event configuration control, a plurality of target event identifiers are displayed in the activity configuration interface, the associated configuration of the target interaction events and the multimedia fragments can be completed by the anchor account, and therefore, when the anchor account is in live broadcast, the anchor account only needs to trigger all the target interaction events to automatically become the sharing targets of the target multimedia content, so that the audience can automatically determine the sharing targets of the multimedia content, and effectively improve man-machine interaction efficiency of the anchor when the target multimedia content.

The electronic device for executing the live broadcast interaction method or the live broadcast activity initiating method provided by the embodiment of the present application may be a terminal, and referring to fig. 26, fig. 26 is a partial block diagram of a terminal provided by the embodiment of the present application, where the terminal includes: memory 2610, input unit 2620, display unit 2630, sensor 2640, audio circuit 2650, wireless fidelity (WiFi) module 2660, processor 2670, and power supply 2680. It will be appreciated by those skilled in the art that the terminal structure shown in fig. 26 is not limiting of the terminal and may include more or fewer components than shown, or may combine certain components, or a different arrangement of components.

The memory 2610 may be used to store software programs and modules, and the processor 2670 performs various functional applications and data processing of the terminal by executing the software programs and modules stored in the memory 2610.

The input unit 2620 may be used to receive input numeric or character information and generate key signal inputs related to setting and function control of the terminal. In particular, the input unit 2620 may include a touch panel 2621 and other input devices 2626.

The display unit 2630 may be used to display input information or provided information and various menus of the terminal. The display unit 2630 may include a display panel 2631.

Audio circuitry 2650, speaker 2651, and microphone 2652 may provide an audio interface.

The power source 2680 may be alternating current, direct current, disposable batteries, or rechargeable batteries.

The number of sensors 2640 may be one or more, the one or more sensors 2640 including, but not limited to: acceleration sensors, gyroscopic sensors, pressure sensors, optical sensors, etc.

In this embodiment, the processor 2670 included in the terminal may perform the live interaction method or the live event initiation method of the previous embodiment.

The embodiment of the application also provides a computer readable storage medium, which is used for storing program codes, and the program codes are used for executing the live broadcast interaction method or the live broadcast activity initiating method of the previous embodiments.

Embodiments of the present application also provide a computer program product comprising a computer program stored on a computer readable storage medium. The processor of the computer device reads the computer program from the computer-readable storage medium, and the processor executes the computer program, so that the computer device executes the live broadcast interaction method or the live broadcast activity initiation method.

The terms "first," "second," "third," "fourth," and the like in the description of the application and in the above figures, if any, are used for distinguishing between similar objects and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used may be interchanged where appropriate to describe embodiments of the application such as capable of being practiced otherwise than as shown or described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed or inherent to such process, method, article, or apparatus.

It should be understood that in the present application, "at least one (item)" means one or more, and "a plurality" means two or more. "and/or" for describing the association relationship of the association object, the representation may have three relationships, for example, "a and/or B" may represent: only a, only B and both a and B are present, wherein a, B may be singular or plural. The character "/" generally indicates that the context-dependent object is an "or" relationship. "at least one of" or the like means any combination of these items, including any combination of single item(s) or plural items(s). For example, at least one (one) of a, b or c may represent: a, b, c, "a and b", "a and c", "b and c", or "a and b and c", wherein a, b, c may be single or plural.

It should be understood that in the description of the embodiments of the present application, plural (or multiple) means two or more, and that greater than, less than, exceeding, etc. are understood to not include the present number, and that greater than, less than, within, etc. are understood to include the present number.

In the several embodiments provided in the present application, it should be understood that the disclosed systems, devices, and methods may be implemented in other manners. For example, the apparatus embodiments described above are merely illustrative, e.g., the division of elements is merely a logical functional division, and there may be additional divisions of actual implementation, e.g., multiple elements or components may be combined or integrated into another system, or some features may be omitted, or not performed. Alternatively, the coupling or direct coupling or communication connection shown or discussed with each other may be an indirect coupling or communication connection via some interfaces, devices or units, which may be in electrical, mechanical or other form.

The units described as separate units may or may not be physically separate, and units shown as units may or may not be physical units, may be located in one place, or may be distributed over a plurality of network units. Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of this embodiment.

In addition, each functional unit in the embodiments of the present application may be integrated in one processing unit, or each unit may exist alone physically, or two or more units may be integrated in one unit. The integrated units may be implemented in hardware or in software functional units.

The integrated units, if implemented in the form of software functional units and sold or used as stand-alone products, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present application may be embodied in essence or a part contributing to the prior art or all or part of the technical solution in the form of a software product stored in a storage medium, including several instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) to perform all or part of the steps of the methods of the embodiments of the present application. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read-only memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk, or other various media capable of storing program codes.

It should also be appreciated that the various embodiments provided by the embodiments of the present application may be arbitrarily combined to achieve different technical effects.

While the preferred embodiment of the present application has been described in detail, the present application is not limited to the above embodiments, and those skilled in the art can make various equivalent modifications or substitutions without departing from the spirit and scope of the present application, and these equivalent modifications or substitutions are included in the scope of the present application as defined in the appended claims.

Claims

1. The live interaction method is characterized by comprising the following steps of:

2. The live interaction method of claim 1, wherein the responding to the target interaction event triggering the target live room comprises:

3. The live interaction method according to claim 2, wherein before playing the multimedia segment of the target multimedia content in the live room page, the live interaction method further comprises:

and receiving the multimedia fragments sent by the live broadcast server.

4. The live interaction method according to claim 1, wherein the playing the multimedia segment of the target multimedia content comprises:

5. The live interaction method of claim 1, wherein the number of audience accounts currently entering the target live room is a plurality, the plurality of audience accounts being associated with a same audience cluster, the playing the target multimedia content in the live room page in response to triggering all of the target interaction events comprising:

6. The live interaction method of claim 5, wherein the live interaction method further comprises, prior to the response to triggering the target interaction event of the target live room:

7. The live interaction method of claim 1, 5 or 6, wherein the playing the target multimedia content comprises:

8. The live interaction method of claim 7, wherein the live interaction method further comprises:

9. The live interaction method according to claim 1, wherein after the playing of the multimedia segment of the target multimedia content, the live interaction method further comprises:

10. The live interaction method according to claim 1, further comprising:

11. A live action initiation method, comprising:

12. The live activity initiation method of claim 11, wherein the displaying a plurality of target event identifications in the activity configuration interface in response to interacting with the event configuration control comprises:

13. The live activity initiation method of claim 11, wherein the activity configuration interface further displays a content upload control and a content segmentation control, the live activity initiation method further comprising, prior to interacting with the event configuration control:

14. The live activity initiation method of claim 11, wherein the activity configuration interface further displays a rewards configuration control, the live activity initiation method further comprising, prior to initiating the live activity:

15. The live action initiation method according to any one of claims 11 to 14, wherein the target interaction event is triggered by a target control on a live room page of the target live room, the displaying an initiation result of the live action in response to initiating the live action comprising:

16. A live interaction device, comprising:

17. A live action initiating device, comprising:

18. An electronic device comprising a memory and a processor, the memory storing a computer program, characterized in that the processor implements the live interaction method of any one of claims 1 to 10 or the live activity initiation method of any one of claims 11 to 15 when executing the computer program.

19. A computer readable storage medium storing a computer program, characterized in that the computer program when executed by a processor implements the live interaction method of any one of claims 1 to 10 or the live activity initiation method of any one of claims 11 to 15.

20. A computer program product comprising a computer program, characterized in that the computer program, when being executed by a processor, implements the live interaction method of any one of claims 1 to 10 or the live activity initiation method of any one of claims 11 to 15.