CN116957672A - Interactive advertisement design system and method - Google Patents
Interactive advertisement design system and method Download PDFInfo
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- CN116957672A CN116957672A CN202310984757.8A CN202310984757A CN116957672A CN 116957672 A CN116957672 A CN 116957672A CN 202310984757 A CN202310984757 A CN 202310984757A CN 116957672 A CN116957672 A CN 116957672A
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Abstract
The application discloses an interactive advertisement design system, which comprises an image processing module, a display module and a display module, wherein the image processing module is used for carrying out noise reduction and feature extraction on an acquired figure image to obtain external figure features of the figure image; the preference matching module is used for matching and inquiring the existing products with the same or similar styles stored in the data storage module according to the external image characteristics of the characters; the data storage module is used for storing the product pictures or videos under the same style and different environment information data; the intelligent design module is used for obtaining a corresponding size scaled to the size proportion of the external display screen according to the matched product picture or video; and the advertisement design display module is used for controlling the whole advertisement playing time. According to the application, corresponding pictures or video advertisements are automatically designed according to the existing products according to the wearing change of environmental characters and put on corresponding display screens, so that the passing people are attracted by the advertisements with the similar wearing styles to the people, and the products are purchased.
Description
Technical Field
The application belongs to the technical field of advertisement design, and particularly relates to an interactive advertisement design system and method.
Background
With the development of media technology, we can see the advertisement everywhere, and the advertisement can be distributed in various forms, such as newspaper, magazine, web page, television media, etc., while with the increase of advertisements, people derive advertisement designs for making the advertisement more novel and specific, and the advertisement designs have special advertisement design companies and advertisement design systems. The existing advertisement design system lacks an intelligent automatic advertisement design system by requiring a designer to manually operate the design.
In the chinese patent of patent No. CN201811081723.3, an advertisement interactive design system is disclosed, and a man-machine operation module is configured to input related video data, image data, text data, and audio data, and send the data to a data mining module and a data processing module, respectively; inputting requirements for advertisement design and sending the requirements to a request matching module; the system is also used for inputting information calling commands and control commands; the data mining module is used for receiving input video data, image data, text data and audio data, removing speckle noise in the video data and the image data, extracting characteristic values of the video and the image, converting the characteristic values into text data and sending the text data to the request matching module; extracting keywords in the text data and sending the keywords to a request matching module; converting the audio data into text data, extracting keywords and sending the keywords to a request matching module; the request matching module is used for receiving the data sent by the data mining module and the requirement data input by the man-machine operation module, inquiring the templates in the advertisement template database according to the data, and sending the inquired templates to the display screen for display after the templates are arranged according to the sequence from high to low in similarity; the data processing module is used for receiving the video data, the image data, the text data and the audio data input by the man-machine operation module, carrying out fusion processing on the received video data, the received image data, the received text data and the received audio data, and then arranging and sorting the video data, the received image data, the received text data and the received audio data according to the design requirements of the selected advertisement templates, and sending the video data, the received image data, the received text data and the received audio data to the three-dimensional effect preview module and the three-dimensional effect optimization correction module; the three-dimensional effect preview module comprises a 180-degree three-dimensional cylindrical ring screen, a high-performance graph cluster server and six groups of 3D projectors, is oriented to six-channel synchronous parallel image operation, covers various advertisement composition images and is characterized in detail; the expert optimization correction module is used for receiving the data sent by the data processing module, selecting corresponding algorithms and methods from the optimization algorithm and optimization method database according to the preview effect of the three-dimensional effect preview module for optimization, and outputting the optimization result to the display screen through the design output module; the central processing unit is used for calling the data information required by people from the database according to the information calling command and is used for adding users, deleting users, modifying passwords and managing rights; and the user coordinates the work of each module according to the input control command. Through the input of customer's requirement, reduced the possibility of reworking for through the design of three-dimensional effect preview module, the experience that makes design effect that designer and customer can both be personally on the scene, thereby carry out the optimization correction of advertisement design, further guaranteed advertisement designer and advertiser's effective communication, adopted the input module of multimode, convenient to use, advertisement template database, optimization algorithm and optimization method database are from taking the update function simultaneously, thereby can satisfy different demands.
The prior patent has the defect that although the experience of design effect that a designer and a client can be in the scene is realized, different advertisement display contents cannot be intelligently and rapidly generated according to the actual preference of the client.
Disclosure of Invention
Aiming at the problem that the existing interactive advertisement design system cannot intelligently and rapidly generate different advertisement display contents according to the actual preference of clients, the application provides an interactive advertisement design system and method.
In order to achieve the technical purpose, the application adopts the following technical scheme:
an interactive advertisement design system comprises a data acquisition module, an image processing module, a preference matching module, a data storage module, an intelligent design module and an advertisement design display module;
the data acquisition module is used for acquiring figure images or environmental information data;
the image processing module is used for carrying out noise reduction and feature extraction on the acquired character image to acquire the external character features of the character;
the preference matching module is used for matching and inquiring the existing products with the same or similar styles stored in the data storage module according to the external image characteristics of the characters, and simultaneously referring to the environmental information data to match the corresponding product pictures or videos;
the data storage module is used for storing the external image characteristics of the figures, and the product pictures or videos under the same style and different environment information data;
the intelligent design module is used for obtaining the size proportion of the external display screen and scaling the external display screen to the corresponding size of the size proportion of the external display screen according to the matched product picture or video;
and the advertisement design display module is used for controlling the whole advertisement playing time and throwing corresponding product pictures or videos onto a display screen.
Further, the data acquisition module comprises a wide-angle camera, a temperature and humidity sensor and a light sensor; the wide-angle camera collects single or multiple character images, the temperature and humidity sensor collects ambient temperature and humidity, the light sensor collects current ambient light intensity, and weather and climate are judged. The wide-angle camera can simultaneously acquire all the wearing images of people in the shooting range of the wide-angle camera. If the images are a plurality of character images, the products with the corresponding styles are preferentially displayed through the display screen according to the person with the larger style proportion, so that most people watching the wearing style on the display screen can be ensured to be caught at the first time.
Further, the detailed processing flow of the image processing module includes:
acquiring a character image video stream acquired by a wide-angle camera;
splitting a video stream into a plurality of consecutive video frame pictures;
selecting a video frame picture with highest definition;
splitting the number of people in the video frame picture, and further splitting the number of people wearing the picture;
and outputting the figure wearing picture as the external figure characteristic of the figure.
Further, the detailed processing flow of the preference matching module includes:
searching the same or similar product pictures in the data storage module through the figure wearing pictures;
capturing a product picture with highest similarity as a character preference style;
and searching the most suitable product picture or video in the corresponding style product table according to the favorite style of the person and the environmental information data. And defining the favorite styles of the characters according to the wearing styles, and searching the product pictures and videos of the corresponding styles according to the pictures of the favorite styles of the corresponding characters.
Further, the data storage module at least stores a figure-of-the-figure inquiry data table and a figure preference style product inquiry table; the figure-through picture query data table is used for externally collecting figure-through pictures and querying corresponding style fields, querying corresponding product pictures and videos in the figure preference style product query table according to the corresponding style fields, and finally matching the corresponding product pictures and videos under the modified style products by combining corresponding environment information data. The similar style product of the character wearing and taking can be quickly found out through the character wearing and taking picture query data table and the character preference style product query table.
Further, the intelligent design module detailed processing steps include:
searching a display screen which is most easily observed when the character view angle is acquired by the wide-angle camera according to the most similar product picture and video matched by the preference matching module in the data storage module;
acquiring the display size of the display screen according to the position feedback information of the display screen;
and correspondingly scaling the product picture and the video according to the display size of the display screen. The display screen can be ensured to display the product pictures and videos of the display screen in a full screen mode, and the display screen can be completely displayed in the passing crowd to show the perfect display effect of the display screen.
An interactive advertisement design method, comprising the steps of:
s1, collecting figure images or environmental information data;
s2, carrying out noise reduction and feature extraction on the acquired figure image to acquire external figure features of the figure;
s3, matching and inquiring the existing products with the same or similar styles stored in the data storage module according to the external image characteristics of the characters, and simultaneously referring to the environmental information data to match corresponding product pictures or videos;
s4, obtaining the size proportion of the external display screen, and scaling to the corresponding size of the size proportion of the external display screen according to the matched product picture or video;
s5, controlling the whole advertisement playing time, and putting corresponding product pictures or videos on a display screen.
Compared with the prior art, the application has the following beneficial effects:
searching for a product picture or video under the same style and different environmental information data by collecting the character image or the environmental information data in a data storage module; according to the change of wearing and overlapping of environmental characters, corresponding pictures or video advertisements are automatically designed according to the existing products and put on corresponding display screens, so that the passing people are attracted by the advertisements with the similar wearing and overlapping styles for purchasing the products.
Drawings
FIG. 1 is a block diagram illustrating an interactive advertisement design system according to an embodiment of the present application;
FIG. 2 is a flow chart of an interactive advertisement design method according to an embodiment of the present application.
Detailed Description
The application will be further described with reference to examples and drawings, to which reference is made, but which are not intended to limit the scope of the application.
As shown in fig. 1, the present embodiment provides an interactive advertisement design system, which includes a data acquisition module, an image processing module, a preference matching module, a data storage module, an intelligent design module, and an advertisement design display module;
the data acquisition module is used for acquiring figure images or environmental information data;
the image processing module is used for carrying out noise reduction and feature extraction on the acquired character image to acquire the external character features of the character;
the preference matching module is used for matching and inquiring the existing products with the same or similar styles stored in the data storage module according to the external image characteristics of the characters, and simultaneously referring to the environmental information data to match the corresponding product pictures or videos;
the data storage module is used for storing the external image characteristics of the figures, and the product pictures or videos under the same style and different environment information data;
the intelligent design module is used for obtaining the size proportion of the external display screen and scaling the external display screen to the corresponding size of the size proportion of the external display screen according to the matched product picture or video;
and the advertisement design display module is used for controlling the whole advertisement playing time and throwing corresponding product pictures or videos onto a display screen.
The data acquisition module comprises a wide-angle camera, a temperature and humidity sensor and a light sensor; the wide-angle camera collects single or multiple character images, the temperature and humidity sensor collects ambient temperature and humidity, the light sensor collects current ambient light intensity, and weather and climate are judged. The wide-angle camera can simultaneously acquire all the wearing images of people in the shooting range of the wide-angle camera. If the images are a plurality of character images, the products with the corresponding styles are preferentially displayed through the display screen according to the person with the larger style proportion, so that most people watching the wearing style on the display screen can be ensured to be caught at the first time.
The detailed processing flow of the image processing module comprises the following steps:
acquiring a character image video stream acquired by a wide-angle camera;
splitting a video stream into a plurality of consecutive video frame pictures;
selecting a video frame picture with highest definition;
splitting the number of people in the video frame picture, and further splitting the number of people wearing the picture;
and outputting the figure wearing picture as the external figure characteristic of the figure.
The detailed processing flow of the preference matching module comprises the following steps:
searching the same or similar product pictures in the data storage module through the figure wearing pictures;
capturing a product picture with highest similarity as a character preference style;
and searching the most suitable product picture or video in the corresponding style product table according to the favorite style of the person and the environmental information data. And defining the favorite styles of the characters according to the wearing styles, and searching the product pictures and videos of the corresponding styles according to the pictures of the favorite styles of the corresponding characters.
The data storage module is at least stored with a figure-through picture query data table and a figure preference style product query table; the figure-through picture query data table is used for externally collecting figure-through pictures and querying corresponding style fields, querying corresponding product pictures and videos in the figure preference style product query table according to the corresponding style fields, and finally matching the corresponding product pictures and videos under the modified style products by combining corresponding environment information data. The similar style product of the character wearing and taking can be quickly found out through the character wearing and taking picture query data table and the character preference style product query table.
The intelligent design module comprises the following detailed processing steps:
searching a display screen which is most easily observed when the character view angle is acquired by the wide-angle camera according to the most similar product picture and video matched by the preference matching module in the data storage module;
acquiring the display size of the display screen according to the position feedback information of the display screen;
and correspondingly scaling the product picture and the video according to the display size of the display screen. The display screen can be ensured to display the product pictures and videos of the display screen in a full screen mode, and the display screen can be completely displayed in the passing crowd to show the perfect display effect of the display screen.
As shown in fig. 2, an interactive advertisement design method includes the steps of:
s1, collecting figure images or environmental information data;
s2, carrying out noise reduction and feature extraction on the acquired figure image to acquire external figure features of the figure;
s3, matching and inquiring the existing products with the same or similar styles stored in the data storage module according to the external image characteristics of the characters, and simultaneously referring to the environmental information data to match corresponding product pictures or videos;
s4, obtaining the size proportion of the external display screen, and scaling to the corresponding size of the size proportion of the external display screen according to the matched product picture or video;
s5, controlling the whole advertisement playing time, and putting corresponding product pictures or videos on a display screen.
Compared with the prior art, the application has the following beneficial effects:
searching for a product picture or video under the same style and different environmental information data by collecting the character image or the environmental information data in a data storage module; according to the change of wearing and overlapping of environmental characters, corresponding pictures or video advertisements are automatically designed according to the existing products and put on corresponding display screens, so that the passing people are attracted by the advertisements with the similar wearing and overlapping styles for purchasing the products.
The interactive advertisement design system and the interactive advertisement design method provided by the application are described in detail. The description of the specific embodiments is only intended to aid in understanding the method of the present application and its core ideas. It should be noted that it will be apparent to those skilled in the art that various modifications and adaptations of the application can be made without departing from the principles of the application and these modifications and adaptations are intended to be within the scope of the application as defined in the following claims.
Claims (7)
1. The interactive advertisement design system is characterized by comprising a data acquisition module, an image processing module, a preference matching module, a data storage module, an intelligent design module and an advertisement design display module;
the data acquisition module is used for acquiring figure images or environmental information data;
the image processing module is used for carrying out noise reduction and feature extraction on the acquired character image to acquire the external character features of the character;
the preference matching module is used for matching and inquiring the existing products with the same or similar styles stored in the data storage module according to the external image characteristics of the characters, and simultaneously referring to the environmental information data to match the corresponding product pictures or videos;
the data storage module is used for storing the external image characteristics of the figures, and the product pictures or videos under the same style and different environment information data;
the intelligent design module is used for obtaining the size proportion of the external display screen and scaling the external display screen to the corresponding size of the size proportion of the external display screen according to the matched product picture or video;
and the advertisement design display module is used for controlling the whole advertisement playing time and throwing corresponding product pictures or videos onto a display screen.
2. The interactive advertising design system of claim 1, wherein the data acquisition module comprises a wide angle camera, a temperature and humidity sensor, and a light sensor; the wide-angle camera collects single or multiple character images, the temperature and humidity sensor collects ambient temperature and humidity, the light sensor collects current ambient light intensity, and weather and climate are judged.
3. The interactive ad design system of claim 2, wherein the detailed process flow of the image processing module comprises:
acquiring a character image video stream acquired by a wide-angle camera;
splitting a video stream into a plurality of consecutive video frame pictures;
selecting a video frame picture with highest definition;
splitting the number of people in the video frame picture, and further splitting the number of people wearing the picture;
and outputting the figure wearing picture as the external figure characteristic of the figure.
4. The interactive ad design system of claim 3, wherein the detailed process flow of the preference matching module comprises:
searching the same or similar product pictures in the data storage module through the figure wearing pictures;
capturing a product picture with highest similarity as a character preference style;
and searching the most suitable product picture or video in the corresponding style product table according to the favorite style of the person and the environmental information data.
5. The interactive ad design system of claim 4, wherein the data storage module stores at least a character pull-in picture look-up table and a character preference style product look-up table; the figure-through picture query data table is used for externally collecting figure-through pictures and querying corresponding style fields, querying corresponding product pictures and videos in the figure preference style product query table according to the corresponding style fields, and finally matching the corresponding product pictures and videos under the modified style products by combining corresponding environment information data.
6. The interactive ad design system of claim 5, wherein the smart design module detailed processing steps comprise:
searching a display screen which is most easily observed when the character view angle is acquired by the wide-angle camera according to the most similar product picture and video matched by the preference matching module in the data storage module;
acquiring the display size of the display screen according to the position feedback information of the display screen;
and correspondingly scaling the product picture and the video according to the display size of the display screen.
7. An interactive advertisement design method, comprising the steps of:
s1, collecting figure images or environmental information data;
s2, carrying out noise reduction and feature extraction on the acquired figure image to acquire external figure features of the figure;
s3, matching and inquiring the existing products with the same or similar styles stored in the data storage module according to the external image characteristics of the characters, and simultaneously referring to the environmental information data to match corresponding product pictures or videos;
s4, obtaining the size proportion of the external display screen, and scaling to the corresponding size of the size proportion of the external display screen according to the matched product picture or video;
s5, controlling the whole advertisement playing time, and putting corresponding product pictures or videos on a display screen.
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN117857916A (en) * | 2024-03-08 | 2024-04-09 | 深圳市元亨光电股份有限公司 | MINI LED display method and device based on artificial intelligence |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN117857916A (en) * | 2024-03-08 | 2024-04-09 | 深圳市元亨光电股份有限公司 | MINI LED display method and device based on artificial intelligence |
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