CN116911923A - Advertisement creative updating method and device - Google Patents

Advertisement creative updating method and device Download PDF

Info

Publication number
CN116911923A
CN116911923A CN202310877688.0A CN202310877688A CN116911923A CN 116911923 A CN116911923 A CN 116911923A CN 202310877688 A CN202310877688 A CN 202310877688A CN 116911923 A CN116911923 A CN 116911923A
Authority
CN
China
Prior art keywords
creative
shadow
auditing
record
advertisement
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN202310877688.0A
Other languages
Chinese (zh)
Inventor
马晓龙
李振威
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Shanghai Bilibili Technology Co Ltd
Original Assignee
Shanghai Bilibili Technology Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Shanghai Bilibili Technology Co Ltd filed Critical Shanghai Bilibili Technology Co Ltd
Priority to CN202310877688.0A priority Critical patent/CN116911923A/en
Publication of CN116911923A publication Critical patent/CN116911923A/en
Pending legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0276—Advertisement creation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/10—Office automation; Time management
    • G06Q10/103—Workflow collaboration or project management
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Abstract

The application discloses a method and a device for updating advertising creatives, wherein the method comprises the following steps: receiving an advertisement creative change request containing updated materials submitted by a user, and determining a corresponding shadow creative record to be checked according to the advertisement creative change request; generating a corresponding auditing task according to the shadow creative record to be audited, so as to enable an auditing background to audit and obtain a corresponding auditing result; and if the auditing result is that the auditing is passed, filling the updated material into the advertisement creating intention table so as to generate an advertisement landing page for advertisement delivery. According to the advertisement creative change request submitted by the user, a corresponding shadow creative record to be checked is determined, a checking task is generated, and after checking is passed, the advertisement is filled into the advertisement creation intention table to generate an advertisement landing page for advertisement delivery, so that continuous advertisement delivery can be maintained during the creative change request submission and checking, and the stability of advertisement display is ensured.

Description

Advertisement creative updating method and device
Technical Field
The application relates to the technical field of Internet, in particular to an advertisement creative updating method and device.
Background
The advertisement is put in to attract the attention of users to the advertisement content, thereby achieving the marketing effect of the advertisement. In conventional advertising, when the creative material used by the advertisement is changed, the advertising is interrupted or paused first during the change, and the advertising is continued until the change is completed, so that the advertiser cannot continuously transmit advertising information to the target audience.
Therefore, there is an urgent need for an advertising creative update method that can facilitate seamless switching and continuous advertising.
Disclosure of Invention
In view of the foregoing, embodiments of the present application have been developed to provide a method and apparatus for ad creative update that overcome or at least partially solve the foregoing problems.
According to a first aspect of an embodiment of the present application, there is provided an advertising creative updating method, including:
receiving an advertisement creative change request containing updated materials submitted by a user, and determining a corresponding shadow creative record to be checked according to the advertisement creative change request;
generating a corresponding auditing task according to the shadow creative record to be audited, so as to enable an auditing background to audit and obtain a corresponding auditing result;
and if the auditing result is that the auditing is passed, filling the updated material into the advertisement creating intention table so as to generate an advertisement landing page for advertisement delivery.
Optionally, the ad creative change request includes an original ad creative identification;
receiving a user submitted ad creative change request containing updated material further comprises:
an ad creative change request including update material submitted by a user for an original ad creative is received.
Optionally, determining the corresponding to-be-checked shadow creative record based on the ad creative change request further comprises:
determining an original advertising creative according to the original advertising creative identification, and judging whether any creative content contained in the updated material is changed compared with the creative content of the original advertising creative; the creative content comprises a creative picture, a creative floor page, a creative business label, a creative title, a creative description, a creative length description, a creative button text file, a creative button skip link and/or a creative picture;
if yes, determining a corresponding to-be-checked shadow creative record according to the advertisement creative change request.
Optionally, determining the corresponding to-be-checked shadow creative record based on the ad creative change request further comprises:
searching whether a shadow creative record to be checked corresponding to the original advertising creative identifier exists in the shadow creative table according to the original advertising creative identifier;
if yes, updating the shadow creative record to be audited according to the updating material, and serializing the shadow creative record to be audited to obtain the shadow creative record to be audited in the JSON format;
if not, creating a shadow creative record to be audited according to the updated material, and serializing the shadow creative record to be audited to obtain the shadow creative record to be audited in the JSON format.
Optionally, generating a corresponding auditing task according to the to-be-audited shadow creative record for auditing by an auditing background, and obtaining a corresponding auditing result further includes:
determining materials required by generating an auditing task according to the shadow creative record to be audited, wherein the materials comprise updated materials;
generating a corresponding auditing task according to the updated material, so that an auditing background can audit the auditing task according to a preset auditing rule to obtain a corresponding auditing result; the auditing result includes that the auditing is passed and that the auditing is not passed.
Optionally, the shadow creative record to be checked includes version information;
generating a corresponding audit task according to the shadow creative record to be audited further comprises:
and obtaining the shadow creative record to be audited of the latest version information to generate a corresponding audit task, wherein the audit task records the version information of the shadow creative record to be audited.
Optionally, after filling the updated material into the advertisement creative table for generating the advertisement landing page for advertisement delivery, the method further comprises:
recording an auditing result of the auditing task and notifying a user;
and deleting the record of the shadow creative to be checked.
Optionally, deleting the to-be-verified shadow creative record further comprises:
and deleting the shadow creative record to be audited, wherein the version information of the shadow creative record to be audited is consistent with the version information of the audit task record.
According to a second aspect of an embodiment of the present application, there is provided an advertising creative updating device including:
the recording module is suitable for receiving an advertisement creative change request containing updated materials submitted by a user, and determining a corresponding to-be-checked shadow creative record according to the advertisement creative change request;
the auditing task module is suitable for generating a corresponding auditing task according to the shadow creative record to be audited so as to enable an auditing background to audit and obtain a corresponding auditing result;
and the filling module is suitable for filling the updated materials into the advertisement creating intention list if the auditing result of the auditing task module is that the auditing result is passed, so as to generate an advertisement landing page for advertisement delivery.
According to a third aspect of embodiments of the present application, there is provided a computing device comprising: the device comprises a processor, a memory, a communication interface and a communication bus, wherein the processor, the memory and the communication interface complete communication with each other through the communication bus;
the memory is configured to store at least one executable instruction, where the executable instruction causes the processor to perform operations corresponding to the advertising creative update method.
According to a fourth aspect of embodiments of the present application, there is provided a computer storage medium having stored therein at least one executable instruction for causing a processor to perform operations corresponding to the advertising creative update method as described above.
According to the method and the device for updating the advertising creative, the corresponding shadow creative record to be checked is determined for the user according to the advertising creative change request submitted by the user, the checking task is generated, and the advertisement landing page is generated by filling the advertisement landing page into the advertising creative table after the checking is passed, so that continuous advertisement delivery can be maintained during the submitting and checking of the creative change request, and the stability of advertisement display is ensured.
The foregoing description is only an overview of the present application, and is intended to be implemented in accordance with the teachings of the present application in order that the same may be more clearly understood and to make the same and other objects, features and advantages of the present application more readily apparent.
Drawings
Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are only for purposes of illustrating the preferred embodiments and are not to be construed as limiting the application. Also, like reference numerals are used to designate like parts throughout the figures. In the drawings:
FIG. 1 illustrates a flow diagram of an advertising creative update method according to one embodiment of the present application;
FIG. 2 illustrates a flow chart of an advertising creative update method according to another embodiment of the present application;
FIG. 3 illustrates a schematic diagram of an advertising creative update device according to one embodiment of the present application;
FIG. 4 illustrates a schematic diagram of a computing device, according to one embodiment of the application.
Detailed Description
Exemplary embodiments of the present application will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present application are shown in the drawings, it should be understood that the present application may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the application to those skilled in the art.
First, terms related to one or more embodiments of the present application will be explained.
Shadow intention: the creative management mechanism is used for processing the change and the auditing flow of the creative materials in the advertising platform;
creating a schematic table: a database table in the advertisement delivery platform for storing related information of advertisement creatives, including materials, links, etc.;
shadow creation intention table: a database table in the advertisement delivery platform for temporarily storing creative information to be audited;
auditing background: the background system of the advertisement delivery platform is responsible for processing creative auditing tasks and recording auditing results;
JSON: a data exchange format for serializing and transmitting structured data;
auditing tasks: the creative auditing task generated by the auditing background comprises auditing state, auditing result and other information;
material: multimedia content such as pictures, videos, texts and the like used in advertising creatives;
an advertisement delivery platform: refers to an online platform that provides advertising services for managing and exposing advertising creatives.
FIG. 1 shows a flow chart of an advertising creative update method according to one embodiment of the present application, as shown in FIG. 1, comprising the steps of:
step S101, receiving an advertisement creative change request containing updated materials submitted by a user, and determining a corresponding to-be-checked shadow creative record according to the advertisement creative change request.
The user in this embodiment is referred to as a registered user of the advertising platform that can submit ad creative change requests and use the ad serving. Here, the advertisement creative change request refers to creative changes made to an already existing advertisement.
When a user submits an advertisement creative change request, update materials contained in the change are submitted together, verification can be performed through a shadow creative mode according to the advertisement creative change request and the contained update materials, original advertisements are guaranteed to be continuously put in, after verification is performed on the update materials and the like, the original advertisements are regenerated into advertisement landing pages to be put in, and the problems of advertisement interruption, poor user experience and the like caused by delay or blank conditions in a direct switching process are avoided. And the shadow creative mode can facilitate users to submit advertisement creative change requests at any time, generate new advertisement landing pages for delivery, and avoid the need of the users to prepare a plurality of advertisement creatives at a time in advance, thereby reducing the workload and the working complexity of the users in the earlier stage.
Specifically, when a user submits an advertisement creative change request, a corresponding to-be-checked shadow creative record is determined for the advertisement according to the advertisement creative change request. The to-be-audited shadow creative records can be used for recording advertisement changes, so that audit tasks can be conveniently generated according to the to-be-audited shadow creative records, audit of updated materials can be conveniently conducted by an audit background, and follow-up audit and post-delivery are guaranteed.
And step S102, generating a corresponding auditing task according to the shadow creative record to be audited, so that an auditing background can audit to obtain a corresponding auditing result.
The shadow creative record to be audited can be stored in the shadow creative table, when the shadow creative record to be audited exists in the shadow creative table, a corresponding audit task is generated according to the shadow creative record to be audited, the audit task is submitted to an audit background, the audit background can learn that advertisement update exists according to the audit task, audit is carried out on the audit task, such as auditing pictures, videos, texts and the like of updated materials, whether the updated rules are in accordance with the updated preset rules or not, the updated preset rules can be set according to implementation conditions, such as whether the similarity of audit and the existing advertisement materials is smaller than a preset similarity threshold, whether the novelty of the audited updated materials is larger than a preset novel threshold and the like, and the method is not limited.
And step S103, if the auditing result is that the auditing is passed, filling the updated material into the advertisement creating intention table so as to generate an advertisement landing page for advertisement delivery.
If the auditing result of the auditing background is that the auditing is passed, the corresponding updating materials can be filled into the advertisement creation intention table, so that after the advertisement landing page is generated according to the advertisement intention table, the advertisement is put on the advertisement putting platform, the existing advertisement is stably replaced for playing, and direct interruption of the advertisement is avoided.
According to the advertising creative updating method provided by the application, according to the advertising creative change request submitted by the user, the corresponding shadow creative record to be checked is determined, the checking task is generated, and after the checking is passed, the checking task is filled into the advertising creation intention table to generate the advertising landing page for advertising, so that continuous advertising can be maintained during the submitting and checking of the creative change request, and the stability of advertising display is ensured.
FIG. 2 shows a flow chart of an advertising creative update method according to one embodiment of the present application, as shown in FIG. 2, comprising the steps of:
step S201, receiving an advertisement creative change request submitted by a user aiming at an original advertisement creative and containing updated materials, determining the original advertisement creative according to the original advertisement creative identification, and judging whether any creative content contained in the updated materials is changed compared with the creative content of the original advertisement creative.
A user can submit an advertisement creative change request based on the original advertisement creative, for example, the user can select the original advertisement creative to be changed in the front-end page, and the corresponding update material is uploaded for the original advertisement creative to submit the advertisement creative change request. The submitted ad creative change request corresponds to the original ad creative and may contain information such as an identification of the original ad creative. The original advertising creative can be determined according to the original advertising creative identification, any creative content contained in the updated material is compared with the creative content of the original advertising creative, and whether the original advertising creative is changed is judged. If the advertisement is not changed, the updated materials are not required to be checked, the updated materials can be directly stored in the creative intention table, and the advertisement landing page is generated for delivery; if a change occurs, step S202 is performed.
The creative content is determined according to the updated materials and comprises creative pictures, creative landing pages, creative business marks, creative titles, creative descriptions, creative long descriptions, creative button text records, creative button jump links, creative pictures and the like. When judging, the corresponding creative content can be compared, and the comparison can be performed by using a model, a comparison algorithm and the like to obtain a comparison result, so as to determine whether the change occurs.
Step S202, corresponding to-be-checked shadow creative records are determined according to the advertisement creative change request.
After the change of the creative content in the updated material is judged, a corresponding to-be-checked shadow creative record can be determined according to the advertisement creative change request so as to check the updated material based on the to-be-checked shadow creative record. Specifically, according to the original advertising creative identity, whether a to-be-checked shadow creative record corresponding to the original advertising creative identity exists in the shadow creative intention table is searched, if so, the existing to-be-checked shadow creative record can be updated directly according to the updating material, and the to-be-checked shadow creative record is serialized to obtain the to-be-checked shadow creative record in the JSON format; if the shadow creative record does not exist, a shadow creative record to be checked is created according to the updated material, and the shadow creative record to be checked is serialized to obtain the shadow creative record to be checked in the JSON format. The to-be-checked shadow creative record in the JSON format is conveniently transmitted to a checking background.
Step S203, determining the material required by the generation of the auditing task from the shadow creative record to be audited, wherein the material comprises updated material; and generating a corresponding auditing task according to the updated material, so that the auditing background can audit the auditing task according to a preset auditing rule, and a corresponding auditing result is obtained.
The auditing background can check whether the shadow creative record to be audited exists or not, and if so, the shadow creative record to be audited is determined to generate materials required by auditing tasks, such as all updated materials, and the auditing tasks are correspondingly generated. The auditing background can audit the materials in the auditing task according to a preset auditing rule to obtain a corresponding auditing result. According to the preset auditing rules, the materials can be audited automatically or manually, such as auditing whether texts, pictures, videos and the like are similar to the existing advertising materials, whether the texts, pictures, videos and the like are novel, whether the texts, pictures, videos and the like are compliant or not. The auditing result includes that the auditing is passed and that the auditing is not passed. The auditing tasks that the auditing passes, namely the auditing of the updated materials passes, can be used for changing to obtain the new advertisement, and the auditing tasks that the auditing does not pass, namely the auditing of the updated materials does not pass, and the new advertisement cannot be changed to obtain.
Further, the shadow creative record to be audited also includes version information, such as 1.0 for the version information initially created, 2.0, 3.0 for the version information updated for the shadow creative record to be audited, and so on. When an auditing task is generated, a to-be-audited shadow creative record of the latest version information is obtained to generate a corresponding auditing task, so that the auditing task is ensured to be generated based on the latest updated material submitted by a user, for example, aiming at the original advertising creative, the user submits an advertising creative change request of the updated material a to generate a to-be-audited shadow creative record 1.0, then submits an advertising creative change request of the updated material b to update the to-be-audited shadow creative record 2.0, and the auditing task is ensured to be audited on the latest updated material according to the to-be-audited shadow creative record 2.0. The generated auditing task records version information of the shadow creative record to be audited.
Further, if an audit task is generated according to the shadow creative record to be audited 2.0, the user submits a new advertisement creative change request, generates the shadow creative record to be audited 3.0, generates an audit task according to the shadow creative record to be audited 3.0, and the audit platform audits the audit task of the shadow creative record to be audited 3.0 to give up the audit of the audit task generated by the shadow creative record to be audited 2.0.
And step S204, recording the auditing result of the auditing task, notifying the user, and filling updated materials of the auditing task with the auditing result of passing auditing into the advertisement creating intention list for generating the advertisement landing page to carry out advertisement delivery.
And according to the auditing result, correspondingly recording the state of the auditing task as that the auditing is passed or not passed, and informing the user of the auditing result.
And filling the corresponding updated materials into the advertisement creation intention table for the auditing task passing the auditing, generating an advertisement landing page according to the advertisement intention table, and carrying out advertisement delivery on an advertisement delivery platform to replace the original advertisement intention. The advertisement landing page is generated by using the updated materials which pass the auditing to carry out advertisement delivery, so that the problem that the user experience is poor due to the fact that the existing advertisement delivery is directly interrupted can be avoided, the updated materials are audited, the novelty of the updated advertisements is guaranteed, and the user experience is improved.
And step S205, deleting the record of the shadow creative to be checked.
After the auditing result of the auditing task is recorded, the record of the shadow creative to be audited can be deleted. And deleting the to-be-checked shadow creative record with the version information consistent with the version information of the checking task record when deleting, namely deleting the to-be-checked shadow creative record which is checked to be finished so as not to regenerate the checking task. Or deleting all the to-be-checked shadow creative records corresponding to the original advertising creative identifications, wherein the to-be-checked shadow creative records are only used for the checking process, and can be deleted after the checking is finished, so that the occupied storage space is reduced.
According to the advertising creative updating method provided by the application, an advertising creative changing request which is submitted by a user aiming at an original advertising creative and contains updating materials is received, the original advertising creative is determined according to the original advertising creative identification, whether any creative content contained in the updating materials is changed compared with the creative content of the original advertising creative or not is judged, and if so, a corresponding to-be-checked shadow creative record is determined according to the advertising creative changing request. According to the original advertising creative identification, searching whether a to-be-checked shadow creative record corresponding to the original advertising creative identification exists in the shadow creation intention table, if so, directly updating the existing to-be-checked shadow creative record according to the updating material, and serializing the to-be-checked shadow creative record to obtain the to-be-checked shadow creative record in the JSON format; if the shadow creative record does not exist, a shadow creative record to be checked is created according to the updated material, and the shadow creative record to be checked is serialized to obtain the shadow creative record to be checked in the JSON format. And determining materials required for generating the auditing tasks according to the to-be-audited shadow creative records, generating corresponding auditing tasks, and auditing the auditing tasks by an auditing background according to preset auditing rules to obtain corresponding auditing results. And filling the corresponding updated materials into the advertisement creation intention table for the auditing task passing the auditing, generating an advertisement landing page, and carrying out advertisement delivery on an advertisement delivery platform to replace the original advertisement creative. The advertisement landing page is generated by using the updated materials which pass the auditing to carry out advertisement delivery, so that the problem that the user experience is poor due to the fact that the existing advertisement delivery is directly interrupted can be avoided, the updated materials are audited, the novelty of the updated advertisements is guaranteed, and the user experience is improved. After the auditing result of the auditing task is recorded, the record of the shadow creative to be audited can be deleted, and the occupied storage space is reduced.
Fig. 3 is a schematic diagram of an advertising creative updating device according to an embodiment of the present application. As shown in fig. 3, the apparatus includes:
a recording module 310, adapted to receive an advertisement creative change request submitted by a user and containing updated material, and determine a corresponding to-be-checked shadow creative record according to the advertisement creative change request;
the auditing task module 320 is adapted to generate a corresponding auditing task according to the shadow creative record to be audited, so that the auditing background can audit to obtain a corresponding auditing result;
and the filling module 330 is adapted to fill the updated material into the advertisement creation intention list for generating the advertisement landing page for advertisement delivery if the auditing result of the auditing task module is that the auditing is passed.
Optionally, the ad creative change request includes an original ad creative identification;
the recording module 310 is further adapted to:
an ad creative change request including update material submitted by a user for an original ad creative is received.
Optionally, the recording module 310 is further adapted to:
determining an original advertising creative according to the original advertising creative identification, and judging whether any creative content contained in the updated material is changed compared with the creative content of the original advertising creative; the creative content comprises a creative picture, a creative floor page, a creative business label, a creative title, a creative description, a creative length description, a creative button text file, a creative button skip link and/or a creative picture;
if yes, determining a corresponding to-be-checked shadow creative record according to the advertisement creative change request.
Optionally, the recording module 310 is further adapted to:
searching whether a shadow creative record to be checked corresponding to the original advertising creative identifier exists in the shadow creative table according to the original advertising creative identifier;
if yes, updating the shadow creative record to be audited according to the updating material, and serializing the shadow creative record to be audited to obtain the shadow creative record to be audited in the JSON format;
if not, creating a shadow creative record to be audited according to the updated material, and serializing the shadow creative record to be audited to obtain the shadow creative record to be audited in the JSON format.
Optionally, the audit task module 320 is further adapted to:
determining materials required by generating an auditing task according to the shadow creative record to be audited, wherein the materials comprise updated materials;
generating a corresponding auditing task according to the updated material, so that an auditing background can audit the auditing task according to a preset auditing rule to obtain a corresponding auditing result; the auditing result includes that the auditing is passed and that the auditing is not passed.
Optionally, the shadow creative record to be checked includes version information;
the audit task module 320 is further adapted to:
and obtaining the shadow creative record to be audited of the latest version information to generate a corresponding audit task, wherein the audit task records the version information of the shadow creative record to be audited.
Optionally, the apparatus further comprises: the record deleting module 340 is adapted to record the auditing result of the auditing task and notify the user; and deleting the record of the shadow creative to be checked.
Optionally, the record deletion module 340 is further adapted to:
and deleting the shadow creative record to be audited, wherein the version information of the shadow creative record to be audited is consistent with the version information of the audit task record.
The above descriptions of the modules refer to the corresponding descriptions in the method embodiments, and are not repeated herein.
According to the advertisement creative updating device provided by the application, according to the advertisement creative change request submitted by the user, the corresponding shadow creative record to be checked is determined, the checking task is generated, and after the checking is passed, the advertisement creative record is filled into the advertisement creation intention table to generate the advertisement landing page for advertisement delivery, so that continuous advertisement delivery can be maintained during the submission and checking of the creative change request, and the stability of advertisement display is ensured.
The application also provides a non-volatile computer storage medium, wherein the computer storage medium stores at least one executable instruction, and the executable instruction can execute the advertising creative updating method in any method embodiment.
FIG. 4 illustrates a schematic diagram of a computing device, according to one embodiment of the application, the particular embodiment of the application not being limited to a particular implementation of the computing device.
As shown in fig. 4, the computing device may include: a processor 402, a communication interface (Communications Interface) 404, a memory 406, and a communication bus 408.
Wherein:
processor 402, communication interface 404, and memory 406 communicate with each other via communication bus 408.
A communication interface 404 for communicating with network elements of other devices, such as clients or other servers.
The processor 402 is configured to execute the program 410 and may specifically perform the relevant steps of the ad creative update method embodiments described above.
In particular, program 410 may include program code including computer-operating instructions.
The processor 402 may be a central processing unit CPU, or a specific integrated circuit ASIC (Application Specific Integrated Circuit), or one or more integrated circuits configured to implement the present application. The one or more processors included by the computing device may be the same type of processor, such as one or more CPUs; but may also be different types of processors such as one or more CPUs and one or more ASICs.
Memory 406 for storing programs 410. Memory 406 may comprise high-speed RAM memory or may also include non-volatile memory (non-volatile memory), such as at least one disk memory.
The program 410 is particularly operative to cause the processor 402 to perform the ad creative update method of any of the method embodiments described above. The specific implementation of the steps in the program 410 may be found in the corresponding steps and corresponding descriptions in the elements in the advertising creative update embodiment described above, and are not repeated here. It will be clear to those skilled in the art that, for convenience and brevity of description, specific working procedures of the apparatus and modules described above may refer to corresponding procedure descriptions in the foregoing method embodiments, which are not repeated herein.
The algorithms or displays presented herein are not inherently related to any particular computer, virtual system, or other apparatus. Various general-purpose systems may also be used with the teachings herein. The required structure for a construction of such a system is apparent from the description above. In addition, the present application is not directed to any particular programming language. It should be appreciated that the teachings of the present application as described herein may be implemented in a variety of programming languages and that the foregoing description of specific languages is provided for disclosure of preferred embodiments of the present application.
In the description provided herein, numerous specific details are set forth. However, it is understood that embodiments of the application may be practiced without these specific details. In some instances, well-known methods, structures and techniques have not been shown in detail in order not to obscure an understanding of this description.
Similarly, it should be appreciated that in the above description of exemplary embodiments of the application, various features of the application are sometimes grouped together in a single embodiment, figure, or description thereof for the purpose of streamlining the disclosure and aiding in the understanding of one or more of the various inventive aspects. However, the disclosed method should not be construed as reflecting the intention that: i.e., the claimed application requires more features than are expressly recited in each claim. Rather, as the following claims reflect, inventive aspects lie in less than all features of a single foregoing disclosed embodiment. Thus, the claims following the detailed description are hereby expressly incorporated into this detailed description, with each claim standing on its own as a separate embodiment of this application.
Those skilled in the art will appreciate that the modules in the apparatus of the embodiments may be adaptively changed and disposed in one or more apparatuses different from the embodiments. The modules or units or components of the embodiments may be combined into one module or unit or component and, furthermore, they may be divided into a plurality of sub-modules or sub-units or sub-components. Any combination of all features disclosed in this specification (including any accompanying claims, abstract and drawings), and all of the processes or units of any method or apparatus so disclosed, may be used in combination, except insofar as at least some of such features and/or processes or units are mutually exclusive. Each feature disclosed in this specification (including any accompanying claims, abstract and drawings), may be replaced by alternative features serving the same, equivalent or similar purpose, unless expressly stated otherwise.
Furthermore, those skilled in the art will appreciate that while some embodiments herein include some features but not others included in other embodiments, combinations of features of different embodiments are meant to be within the scope of the application and form different embodiments. For example, in the following claims, any of the claimed embodiments can be used in any combination.
Various component embodiments of the application may be implemented in hardware, or in software modules running on one or more processors, or in a combination thereof. Those skilled in the art will appreciate that some or all of the functionality of some or all of the components according to the present application may be implemented in practice using a microprocessor or Digital Signal Processor (DSP). The present application can also be implemented as an apparatus or device program (e.g., a computer program and a computer program product) for performing a portion or all of the methods described herein. Such a program embodying the present application may be stored on a computer readable medium, or may have the form of one or more signals. Such signals may be downloaded from an internet website, provided on a carrier signal, or provided in any other form.
It should be noted that the above-mentioned embodiments illustrate rather than limit the application, and that those skilled in the art will be able to design alternative embodiments without departing from the scope of the appended claims. In the claims, any reference signs placed between parentheses shall not be construed as limiting the claim. The word "comprising" does not exclude the presence of elements or steps not listed in a claim. The word "a" or "an" preceding an element does not exclude the presence of a plurality of such elements. The application may be implemented by means of hardware comprising several distinct elements, and by means of a suitably programmed computer. In the unit claims enumerating several means, several of these means may be embodied by one and the same item of hardware. The use of the words first, second, third, etc. do not denote any order. These words may be interpreted as names. The steps in the above embodiments should not be construed as limiting the order of execution unless specifically stated.

Claims (11)

1. An advertising creative update method, comprising:
receiving an advertisement creative change request containing updated materials submitted by a user, and determining a corresponding to-be-checked shadow creative record according to the advertisement creative change request;
generating a corresponding auditing task according to the shadow creative record to be audited, so as to enable an auditing background to audit and obtain a corresponding auditing result;
and if the auditing result is that the auditing is passed, filling the updating material into an advertisement creating intention table so as to generate an advertisement landing page for advertisement delivery.
2. The method of claim 1 wherein the ad creative change request includes an original ad creative identification;
the receiving a user submitted ad creative change request containing updated material further comprises:
an ad creative change request including update material submitted by a user for an original ad creative is received.
3. The method of claim 2, wherein the determining the corresponding pending shadow creative record from the ad creative change request further comprises:
determining an original advertising creative according to the original advertising creative identification, and judging whether any creative content contained in the updated material is changed compared with the creative content of the original advertising creative; the creative content comprises a creative picture, a creative floor page, a creative business label, a creative title, a creative description, a creative length description, a creative button text file, a creative button jump link and/or a creative picture;
if yes, determining a corresponding to-be-checked shadow creative record according to the advertising creative change request.
4. The method of claim 2 or 3, wherein the determining a corresponding pending shadow creative record from the ad creative change request further comprises:
searching whether a shadow creative record to be checked corresponding to the original advertising creative identifier exists in a shadow creative table according to the original advertising creative identifier;
if yes, updating the to-be-checked shadow creative record according to the updating material, and serializing the to-be-checked shadow creative record to obtain a to-be-checked shadow creative record in a JSON format;
if not, creating a to-be-checked shadow creative record according to the updated material, and serializing the to-be-checked shadow creative record to obtain the to-be-checked shadow creative record in the JSON format.
5. The method of claim 1, wherein the generating a corresponding audit task from the to-be-audited shadow creative record for audit by an audit background, the obtaining a corresponding audit result further comprises:
determining materials required by generating an auditing task from the shadow creative record to be audited, wherein the materials comprise updated materials;
generating a corresponding auditing task according to the updated material, so that an auditing background can audit the auditing task according to a preset auditing rule to obtain a corresponding auditing result; the auditing result comprises auditing passing and auditing failing.
6. The method of any of claims 1-5, wherein the to-be-verified shadow creative record includes version information;
the generating the corresponding auditing task according to the to-be-audited shadow creative record further comprises:
and obtaining the shadow creative record to be checked of the latest version information to generate a corresponding checking task, wherein the checking task records the version information of the shadow creative record to be checked.
7. The method of any of claims 1-6, wherein after the populating the update material to an ad creative table for generating an ad landing page for ad placement, the method further comprises:
recording an auditing result of the auditing task and notifying a user;
and deleting the record of the shadow creative to be checked.
8. The method of claim 7, wherein the deleting the pending shadow creative record further comprises:
and deleting the shadow creative record to be audited, wherein the version information of the shadow creative record to be audited is consistent with the version information of the audit task record.
9. An advertising creative update device, comprising:
the recording module is suitable for receiving an advertisement creative change request containing updated materials submitted by a user, and determining a corresponding to-be-checked shadow creative record according to the advertisement creative change request;
the auditing task module is suitable for generating a corresponding auditing task according to the shadow creative record to be audited so as to enable an auditing background to audit and obtain a corresponding auditing result;
and the filling module is suitable for filling the updated materials into the advertisement creation intention list if the auditing result of the auditing task module is auditing passing, so as to generate an advertisement landing page for advertisement delivery.
10. A computing device, comprising: the device comprises a processor, a memory, a communication interface and a communication bus, wherein the processor, the memory and the communication interface complete communication with each other through the communication bus;
the memory is configured to store at least one executable instruction that causes the processor to perform operations corresponding to the advertising creative update method of any one of claims 1-8.
11. A computer storage medium having stored therein at least one executable instruction for causing a processor to perform operations corresponding to the advertising creative update method of any one of claims 1-8.
CN202310877688.0A 2023-07-17 2023-07-17 Advertisement creative updating method and device Pending CN116911923A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN202310877688.0A CN116911923A (en) 2023-07-17 2023-07-17 Advertisement creative updating method and device

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN202310877688.0A CN116911923A (en) 2023-07-17 2023-07-17 Advertisement creative updating method and device

Publications (1)

Publication Number Publication Date
CN116911923A true CN116911923A (en) 2023-10-20

Family

ID=88367697

Family Applications (1)

Application Number Title Priority Date Filing Date
CN202310877688.0A Pending CN116911923A (en) 2023-07-17 2023-07-17 Advertisement creative updating method and device

Country Status (1)

Country Link
CN (1) CN116911923A (en)

Similar Documents

Publication Publication Date Title
US11947897B2 (en) Systems and methods for video content association
CN105556516A (en) Personalized content tagging
US20090248484A1 (en) Automatic customization and rendering of ads based on detected features in a web page
US8412687B1 (en) System and method for delivering content to a communication device in a content delivery system
US20110184811A1 (en) Providing contextual advertisements for electronic books
CN107767161B (en) Floor page processing method and floor page processing device
US20080281709A1 (en) Advertising method and method of sharing advertisement revenue
US20230214878A1 (en) Handling search queries
WO2008035451A1 (en) Content displaying device and in-content advertisement display method
US10909604B1 (en) Artificial intelligence system for automated selection and presentation of informational content
US20200137429A1 (en) Video media content analysis
US20170213256A1 (en) Providing advertisements using dynamic slot-size-compatible style definitions
US20110161325A1 (en) System, method and computer-readable storage medium for generation and remote content management of compiled files
US20230206270A1 (en) Method and system for identifying recipients of a reward associated with a conversion
CN101464986A (en) Method, system and device for establishing advertisement position
CN116911923A (en) Advertisement creative updating method and device
CN106886546B (en) Construction method and equipment of data website
CN114119070A (en) Advertisement generation method, device and storage medium
CN114071382A (en) Message sending method and device
JP2008257736A (en) Online advertisement method capable of reflecting updating of database real time, and system therefor
CN111752893A (en) Data sharing method and device, storage medium and computer system
US11276084B1 (en) Three tier data structures for targeting data
CN112347323A (en) Document management method, document management apparatus, storage medium, and processor
CN113744066B (en) Information pushing method and device
KR101001793B1 (en) Method and system for advertisement management

Legal Events

Date Code Title Description
PB01 Publication
PB01 Publication
SE01 Entry into force of request for substantive examination
SE01 Entry into force of request for substantive examination