CN116862591A - Information pushing method, device, computer equipment and readable storage medium - Google Patents

Information pushing method, device, computer equipment and readable storage medium Download PDF

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Publication number
CN116862591A
CN116862591A CN202310882806.7A CN202310882806A CN116862591A CN 116862591 A CN116862591 A CN 116862591A CN 202310882806 A CN202310882806 A CN 202310882806A CN 116862591 A CN116862591 A CN 116862591A
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vehicle
target
information
evaluated
point
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孙振
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Ping An International Financial Leasing Co Ltd
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Ping An International Financial Leasing Co Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0254Targeted advertisements based on statistics
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0255Targeted advertisements based on user history
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0261Targeted advertisements based on user location
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0277Online advertisement
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0645Rental transactions; Leasing transactions

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Abstract

The application discloses an information pushing method, an information pushing device, computer equipment and a readable storage medium, relates to the technical field of computers and the field of financial science and technology, and solves the problems that the real-time performance and reliability of collected information are difficult to guarantee in actual leasing business, and the efficiency and accuracy of information processing are low. The method comprises the following steps: determining a stay point of the vehicle to be evaluated based on the acquired operation data of the vehicle to be evaluated, analyzing a plurality of position points included in an area where the stay point belongs, and if an industry attribute corresponding to one position point in the plurality of position points is matched with a preset industry, counting stay time of the vehicle to be evaluated at the stay point; when the stay time of the vehicle to be evaluated at the stay point reaches the preset time, acquiring target vehicle owner information corresponding to the vehicle to be evaluated, and pushing the target vehicle owner information to an information receiver.

Description

Information pushing method, device, computer equipment and readable storage medium
Technical Field
The present application relates to the field of computer technology and financial technology, and more particularly, to an information pushing method, an information pushing device, a computer device, and a readable storage medium.
Background
With the vigorous development of the automobile industry, commercial vehicles have a larger and larger specific gravity in transportation, wherein commercial vehicles generally refer to transportation vehicles which are used for the purpose of profit and are engaged in scenes such as cargo transportation, such as light-weight trucks, urban minibuses and the like. Purchasing commercial vehicles often requires more money, and more people purchase commercial vehicles through rental companies, i.e., the rental companies purchase vehicles by providing money for vehicle purchasers (lessees) at one time, and the lessees need to pay a certain amount of money and pay rentals each month.
In an actual rental business, business personnel need to visit the dealers and transport companies all over the country to determine the clients who have the demands of purchasing commercial vehicles, and provide rental services for the clients who have the demands of purchasing commercial vehicles. However, the applicant realizes that the mode of determining the potential vehicle purchasing client through offline visiting involves a large amount of workload, a large amount of manpower and material resources are required to be consumed, the timeliness of manually determining the client is poor, the real-time performance and the reliability of the acquired information are difficult to ensure, and the efficiency and the accuracy of information processing are low.
Disclosure of Invention
In view of the above, the present invention provides an information pushing method, apparatus, computer device and readable storage medium, and aims to solve the problem that the real-time performance and reliability of the collected information are difficult to be ensured, resulting in low information processing efficiency and accuracy.
According to a first aspect of the present application, there is provided an information pushing method, including:
determining a vehicle to be evaluated, and acquiring operation data of the vehicle to be evaluated;
determining a stay point of the vehicle to be evaluated based on the operation data of the vehicle to be evaluated, and analyzing a plurality of position points included in an area where the stay point belongs;
if the industry attribute corresponding to one position point in the plurality of position points is matched with a preset industry, counting the stay time of the vehicle to be evaluated at the stay point;
when the stay time of the vehicle to be evaluated at the stay point reaches a preset time, acquiring target vehicle owner information corresponding to the vehicle to be evaluated, and pushing the target vehicle owner information to an information receiver.
Optionally, before the determining the vehicle to be evaluated and acquiring the operation data of the vehicle to be evaluated, the method further includes:
and acquiring vehicle identification information corresponding to the vehicle to be evaluated and the target vehicle owner information.
Acquiring the position information of the vehicle to be evaluated and the running time of the position information through a Global Positioning System (GPS) of the vehicle at intervals of a preset period, and taking the position information and the running time as running data of the vehicle to be evaluated;
And marking the operation data by utilizing the vehicle identification information and the target vehicle owner information of the vehicle to be evaluated, and storing the marked operation data.
Optionally, the determining, based on the operation data of the vehicle to be evaluated, a stay point of the vehicle to be evaluated includes:
extracting at least one first target position information from a plurality of position information included in the operation data, wherein the distance between every two pieces of first target position information in the at least one first target position information is smaller than a first preset distance, and the time interval between operation time corresponding to every two pieces of first target position information in the at least one first target position information is smaller than a first preset time interval;
determining at least one coordinate point corresponding to the at least one first target position information;
and calculating a coordinate average value of at least one coordinate point, and taking the position indicated by the coordinate average value as a stop point of the vehicle to be evaluated.
Optionally, the analyzing the plurality of location points included in the area to which the stay point belongs includes:
acquiring a map program, wherein a first circular area is set in the map program by taking the stay point as a center point and a first target distance as a radius;
Acquiring a first preset name set, and mapping a preset number of first industry names included in the first preset name set on the map program;
determining a plurality of target first industry names with mapping positions in the first circular area, and determining a plurality of points indicated by the plurality of target first industry names as the plurality of position points;
and analyzing the industry name corresponding to each position point in the plurality of position points to determine the industry attribute corresponding to each position point.
Optionally, the counting the residence time of the vehicle to be evaluated at the residence point includes:
determining the running time corresponding to each piece of first target position information in the at least one piece of first target position information to obtain at least one running time;
calculating an average value of the at least one running time as a target running time corresponding to the stay point;
extracting second target position information from a plurality of position information included in the operation data, wherein the distance between the second target position information and the position information of the stay point is larger than a third preset distance, and the time interval between the operation time corresponding to the second target position information and the target operation time corresponding to the stay point is smaller than a third preset time interval;
Determining the initial running time of the vehicle to be evaluated at the stop point as a starting stop time based on the running data, and determining the initial running time of the vehicle to be evaluated at the second target position as a starting running time;
and calculating the time interval between the starting running time and the starting stopping time as the stopping time of the vehicle to be evaluated at the stopping point.
Optionally, the method further comprises:
acquiring a map program, wherein a second circular area is set in the map program by taking the stay point of the vehicle to be evaluated as a center point and a second target distance as a radius;
acquiring a second preset name set, and mapping a preset number of second industry names included in the second preset name set on the map program;
determining a plurality of target second industry names with mapping positions in the second circular area, and determining a plurality of points indicated by the plurality of target second industry names as the plurality of target position points;
analyzing the industry name corresponding to each target position point in the plurality of target position points, and determining the industry attribute corresponding to each target position point;
And if the industry attribute corresponding to one target position point in the target position points is related to the logistics industry, acquiring a description field for representing the industries related to logistics, marking the target owner information by adopting the description field, and pushing the marked target owner information to the information receiver.
Optionally, the method further comprises:
acquiring a name, a contact way and a home address of an owner from the target owner information;
acquiring a preset form template, and sorting the target vehicle owner information according to the preset form template to obtain a target information form;
pushing the target information form to a terminal held by a business person, so that when the business person receives the target information form based on the terminal, inquiring a target car owner name in the target information form based on the terminal, and extracting a contact way and/or a home address corresponding to the target car owner name from the target information form.
According to a second aspect of the present application, there is provided an information pushing apparatus comprising:
the determining module is used for determining a vehicle to be evaluated and acquiring operation data of the vehicle to be evaluated;
The analysis module is used for determining the stay points of the vehicle to be evaluated based on the operation data of the vehicle to be evaluated and analyzing a plurality of position points included in the area where the stay points belong;
the statistics module is used for counting the stay time of the vehicle to be evaluated at the stay point if the industry attribute corresponding to one position point in the plurality of position points is matched with a preset industry;
and the pushing module is used for acquiring the target vehicle owner information corresponding to the vehicle to be evaluated when the stay time of the vehicle to be evaluated at the stay point reaches the preset time, and pushing the target vehicle owner information to an information receiver.
Optionally, the apparatus further comprises:
the first acquisition module is used for acquiring vehicle identification information corresponding to the vehicle to be evaluated and the target vehicle owner information.
The second acquisition module is used for acquiring the position information of the vehicle to be evaluated and the running time of the position information through a vehicle Global Positioning System (GPS) at intervals of a preset period, and taking the position information and the running time as the running data of the vehicle to be evaluated;
the first labeling module is used for labeling the operation data by utilizing the vehicle identification information and the target vehicle owner information of the vehicle to be evaluated, and storing the operation data after labeling.
Optionally, the analysis module is further configured to: extracting at least one first target position information from a plurality of position information included in the operation data, wherein the distance between every two pieces of first target position information in the at least one first target position information is smaller than a first preset distance, and the time interval between operation time corresponding to every two pieces of first target position information in the at least one first target position information is smaller than a first preset time interval; determining at least one coordinate point corresponding to the at least one first target position information; and calculating a coordinate average value of at least one coordinate point, and taking the position indicated by the coordinate average value as a stop point of the vehicle to be evaluated.
Optionally, the analysis module is further configured to: acquiring a map program, wherein a first circular area is set in the map program by taking the stay point as a center point and a first target distance as a radius; acquiring a first preset name set, and mapping a preset number of first industry names included in the first preset name set on the map program; determining a plurality of target first industry names with mapping positions in the first circular area, and determining a plurality of points indicated by the plurality of target first industry names as the plurality of position points; and analyzing the industry name corresponding to each position point in the plurality of position points to determine the industry attribute corresponding to each position point.
Optionally, the statistics module is further configured to: determining the running time corresponding to each piece of first target position information in the at least one piece of first target position information to obtain at least one running time; calculating an average value of the at least one running time as a target running time corresponding to the stay point; extracting second target position information from a plurality of position information included in the operation data, wherein the distance between the second target position information and the position information of the stay point is larger than a third preset distance, and the time interval between the operation time corresponding to the second target position information and the target operation time corresponding to the stay point is smaller than a third preset time interval; determining the initial running time of the vehicle to be evaluated at the stop point as a starting stop time based on the running data, and determining the initial running time of the vehicle to be evaluated at the second target position as a starting running time; and calculating the time interval between the starting running time and the starting stopping time as the stopping time of the vehicle to be evaluated at the stopping point.
Optionally, the apparatus further comprises:
A third acquisition module, configured to acquire a map program in which a second circular area is set with the stay point of the vehicle to be evaluated as a center point and a second target distance as a radius;
the mapping module is used for acquiring a second preset name set and mapping a preset number of second industry names included in the second preset name set on the map program;
a first determining module, configured to determine a plurality of target second industry names whose mapping positions are in the second circular area, and determine a plurality of points indicated by the plurality of target second industry names as the plurality of target position points;
the second determining module is used for analyzing the industry name corresponding to each target position point in the plurality of target position points and determining the industry attribute corresponding to each target position point;
and the second labeling module is used for acquiring a description field for representing the industries related to logistics if the industry attribute corresponding to one target position point in the target position points is related to the logistics industry, labeling the target vehicle owner information by adopting the description field, and pushing the labeled target vehicle owner information to the information receiver.
Optionally, the apparatus further comprises:
the first pushing module is used for acquiring the name, the contact way and the home address of the owner from the target owner information; acquiring a preset form template, and sorting the target vehicle owner information according to the preset form template to obtain a target information form; pushing the target information form to a terminal held by a business person, so that when the business person receives the target information form based on the terminal, inquiring a target car owner name in the target information form based on the terminal, and extracting a contact way and/or a home address corresponding to the target car owner name from the target information form.
According to a third aspect of the present application there is provided a computer device comprising a memory and a processor, the memory storing a computer program, characterised in that the processor when executing the computer program implements the steps of the method of any of the first aspects above.
According to a fourth aspect of the present application there is provided a readable storage medium having stored thereon a computer program, characterized in that the computer program when executed by a processor implements the steps of the method of any of the first aspects described above.
By means of the technical scheme, the information pushing method, the information pushing device, the computer equipment and the readable storage medium are provided, the multiple position points in the area where the stay points belong are analyzed, the industry attribute corresponding to each position point is determined, whether the industry attribute corresponding to one position point in the multiple position points is matched with a preset industry is judged, when the fact that the position points are matched with the preset industry is determined, whether the stay time of the vehicle at the stay points reaches the preset time is determined, whether the position points belonging to the preset industry exist around the stay points or not is determined, the stay time of the vehicle to be evaluated at the position points is determined, the target requirement of a vehicle owner can be directly dug in leasing service, the vehicle owner information is pushed to an information receiver in time, the timeliness is good, a target client with the target requirement is not required to be determined through offline visit, a large amount of manpower is saved, and the efficiency and the material resource and accuracy of information processing are improved.
The foregoing description is only an overview of the present application, and is intended to be implemented in accordance with the teachings of the present application in order that the same may be more clearly understood and to make the same and other objects, features and advantages of the present application more readily apparent.
Drawings
Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are only for purposes of illustrating the preferred embodiments and are not to be construed as limiting the application. Also, like reference numerals are used to designate like parts throughout the figures. In the drawings:
fig. 1 shows a flowchart of an information pushing method provided by an embodiment of the present application;
fig. 2 shows a flowchart of another information pushing method according to an embodiment of the present application;
fig. 3 is a schematic structural diagram of an information pushing device according to an embodiment of the present application;
fig. 4 shows a schematic device structure of a computer device according to an embodiment of the present application.
Detailed Description
Various aspects and features of the present application are described herein with reference to the accompanying drawings.
It should be understood that various modifications may be made to the embodiments of the application herein. Therefore, the above description should not be taken as limiting, but merely as exemplification of the embodiments. Other modifications within the scope and spirit of the application will occur to persons of ordinary skill in the art.
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments of the application and, together with a general description of the application given above, and the detailed description of the embodiments given below, serve to explain the principles of the application.
These and other characteristics of the application will become apparent from the following description of a preferred form of embodiment, given as a non-limiting example, with reference to the accompanying drawings.
It is also to be understood that, although the application has been described with reference to some specific examples, those skilled in the art can certainly realize many other equivalent forms of the application.
The above and other aspects, features and advantages of the present application will become more apparent in light of the following detailed description when taken in conjunction with the accompanying drawings.
Specific embodiments of the present application will be described hereinafter with reference to the accompanying drawings; however, it is to be understood that the disclosed embodiments are merely exemplary of the application, which can be embodied in various forms. Well-known and/or repeated functions and constructions are not described in detail to avoid obscuring the application in unnecessary or unnecessary detail. Therefore, specific structural and functional details disclosed herein are not intended to be limiting, but merely as a basis for the claims and as a representative basis for teaching one skilled in the art to variously employ the present application in virtually any appropriately detailed structure.
The specification may use the word "in one embodiment," "in another embodiment," "in yet another embodiment," or "in other embodiments," which may each refer to one or more of the same or different embodiments in accordance with the application.
The embodiment of the application provides an information pushing method, as shown in fig. 1, comprising the following steps:
101. and determining the vehicle to be evaluated, and acquiring the operation data of the vehicle to be evaluated.
In order to remotely monitor and manage the vehicles and ensure the driving safety of the vehicles, a leasing company generally installs GPS (Global Positioning System ) positioning equipment on the vehicles purchased by lessees, and can obtain real-time positioning information of the vehicles through the GPS to form operation data of the vehicles.
102. And determining a stay point of the vehicle to be evaluated based on the operation data of the vehicle to be evaluated, and analyzing a plurality of position points included in the area where the stay point belongs.
The vehicle stop point is one of the most important parameters in the track characteristics of the driver, and can reflect the information of the identity characteristics, the behavior characteristics and the like of the driver. Based on the vehicle stay point feature, the rental company's server can analyze the behavior of commercial vehicles and passenger vehicles.
In actual behavioral analysis, a server of a rental company often needs to analyze industry characteristics of a plurality of location points included in an area to which a stay point belongs, and determine industry attributes corresponding to each location point. For example, there are 1000 location points in the area to which the stay point belongs, and industry characteristics of the 1000 location points are analyzed to determine industry attributes corresponding to each location point in the 1000 location points. Therefore, in the embodiment of the application, the stay point of the vehicle to be evaluated is determined based on the operation data of the vehicle to be evaluated, a plurality of location points included in the area to which the stay point belongs are analyzed, and the industry attribute corresponding to each location point in the plurality of location points is determined. It should be noted that, the range of the area where the stay point belongs may be set by the staff according to the evaluation accuracy and the service scenario, for example, the range of 100 meters, 50 meters, etc., which is not limited in detail by the present application.
Specifically, the server of the leasing company may be an independent server, or may be a cloud server that provides cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communications, middleware services, domain name services, security services, content delivery networks (Content Delivery Network, CDN), and basic cloud computing services such as big data and artificial intelligence platforms.
103. And if the industry attribute corresponding to one position point in the plurality of position points is matched with the preset industry, counting the stay time of the vehicle to be evaluated at the stay point.
In the embodiment of the application, the location point can be understood as a POI (Point of interesting, interest point) point on map software, the POI point is a point with practical meaning on a corresponding longitude and latitude point selected by a map operator, such as a store, a bar, a hospital, a logistics city, a distribution center, a sales center and the like, a house can be a POI point, a restaurant can also be a POI point, thus, for a stay point, the stay point can be taken as a center, a nearby POI point is extracted on an electronic map, each POI point has a corresponding practical meaning, the POI points are analyzed, the industry attribute corresponding to each POI point can be determined, the preset industry needing to be compared is determined, for example, the automobile sales industry, if the industry attribute corresponding to one POI point in the POI points is matched with the automobile sales industry, the stay time of the point to be kept, namely, the stay time of a vehicle owner in the automobile sales center can evaluate the behavior or the requirement of the vehicle owner through the stay time.
104. When the stay time of the vehicle to be evaluated at the stay point reaches the preset time, acquiring target vehicle owner information corresponding to the vehicle to be evaluated, and pushing the target vehicle owner information to an information receiver.
In the embodiment of the application, after the residence time of the vehicle to be evaluated at the residence point is determined, the residence time is required to be compared with the preset time, for example, the preset time is 3 hours, if the residence time exceeds 3 hours, the vehicle owner is indicated to stay for more than 3 hours in the vehicle sales center, that is, the vehicle owner has a large probability of having the requirement of purchasing the vehicle and can be listed as an intention to purchase the vehicle client, so that the vehicle owner information corresponding to the vehicle can be acquired and pushed to the information receiver, wherein the pushing can be active pushing or passive pushing, and the specific pushing mode can be set according to the actual service scene. It should be noted that, the information receiver may be a platform, or may be a terminal held by a service person, and when the platform receives the owner information, the platform may directly display the owner information based on the client, or may push the owner information to the terminal held by the service person.
According to the method provided by the embodiment of the application, the plurality of position points in the area where the stay points belong are analyzed, the industry attribute corresponding to each position point is determined, whether the industry attribute corresponding to one position point in the plurality of position points is matched with the preset industry is judged, when the fact that the position points are matched with the preset industry is determined, whether the stay time of the vehicle at the stay points reaches the preset time is determined, whether the position points belonging to the preset industry exist around the stay points or not is judged, and the stay time of the vehicle to be evaluated at the position points is determined, so that the target requirement of a vehicle owner can be directly dug in a leasing service, the vehicle owner information is timely pushed to an information receiver, the timeliness is good, a target client with the target requirement is not required to be determined through offline visit, a great amount of manpower and material resources are saved, and the information processing efficiency and accuracy are improved.
Further, as a refinement and extension of the specific implementation manner of the foregoing embodiment, in order to fully describe the specific implementation process of this embodiment, an embodiment of the present application provides another information pushing method, as shown in fig. 2, including:
201. and acquiring the running data of the vehicle to be evaluated, and marking the running data by utilizing the vehicle identification information and the target vehicle owner information of the vehicle to be evaluated.
In the embodiment of the application, a GPS positioning device can be configured on the vehicle to be evaluated, and the GPS positioning device establishes data connection with a server through a cellular or wireless network, so that the server can collect the running data of the vehicle based on the positioning device at intervals of a preset period, the running data of the vehicle comprise the position information of the vehicle and the running time of the vehicle in the position information, specifically, the position information of the vehicle can be understood as the longitude and latitude information of the vehicle at present, and the running time of the vehicle in the position information can be understood as the corresponding time point of the vehicle in the longitude and latitude. And then, the server determines that the vehicle identification information and the target vehicle owner information corresponding to the vehicle to be evaluated are acquired, marks the operation data by adopting the vehicle identification information and the target vehicle owner information corresponding to the vehicle to be evaluated, and stores the marked operation data.
202. And determining the vehicle to be evaluated, and acquiring the operation data of the vehicle to be evaluated.
In order to ensure the accuracy of the demand analysis, the parking point determination and analysis can be performed by acquiring corresponding operation data of the vehicle to be evaluated in the past 3 days, 5 days and the like. In the actual application process, a plurality of vehicles to be evaluated can be determined, the operation data corresponding to each vehicle to be evaluated in the plurality of vehicles to be evaluated are obtained, the number of the vehicles to be evaluated can be set according to specific application scenes, and the stay point determination and analysis processes of the operation data corresponding to each vehicle to be evaluated are the same, so that the operation data of one vehicle to be evaluated is obtained by default.
203. And determining a stay point of the vehicle to be evaluated based on the operation data of the vehicle to be evaluated, and analyzing a plurality of position points included in the area where the stay point belongs.
In the embodiment of the present application, after acquiring the operation data of the vehicle to be evaluated, the stop point of the vehicle to be evaluated needs to be determined, and the determination process of the stop point of the vehicle to be evaluated is described below:
in an alternative embodiment, at least one first target position information is extracted from a plurality of position information included in the operation data, wherein a distance between every two first target position information in the at least one first target position information is smaller than a first preset distance, and a time interval between operation times corresponding to every two first target position information in the at least one first target position information is smaller than a first preset time interval. Subsequently, at least one coordinate point corresponding to the at least one first target position information is determined. Then, a coordinate average value of at least one coordinate point is calculated, and a position indicated by the coordinate average value is taken as a stop point of the vehicle to be evaluated. It should be noted that, each coordinate point may correspond to an abscissa and an ordinate, an abscissa average value of at least one abscissa corresponding to at least one coordinate point is calculated, an ordinate average value of at least one ordinate corresponding to at least one coordinate point is calculated, the abscissa average value and the ordinate average value are combined to obtain a coordinate average value, in a practical application process, each coordinate point may also correspond to a longitude and a latitude, a longitude average value of at least one longitude value corresponding to at least one coordinate point is calculated, a latitude average value of at least one latitude value corresponding to at least one coordinate point is calculated, and positioning is performed based on the longitude average value and the latitude average value to obtain a stay point.
In the embodiment of the application, the parking points of the vehicle to be evaluated are determined, a plurality of position points included in the area to which the parking points belong are required to be analyzed, and the analysis process of the plurality of position points included in the area to which the parking points belong is described below:
in an alternative embodiment, a map program is acquired in which a first circular region is set with a dwell point as a center point and a first target distance as a radius. And then, acquiring a first preset name set, and mapping a preset number of first industry names included in the first preset name set on the map program. Next, a plurality of target first industry names whose mapped positions are within the first circular area are determined, and a plurality of points indicated by the plurality of target first industry names are determined as a plurality of position points. And finally, analyzing the industry name corresponding to each position point in the plurality of position points, and determining the industry attribute corresponding to each position point. The location point is one or more of a building, a store and a business district, for example, a first target distance is 50 meters, a stay point is taken as a center point or a circle center, a circular area is determined by taking 50 meters as a radius, which industry names are covered by the circular area is checked in a map program, namely, how many industry name mapping positions belong to an operation area, for example, 10 industry names are mapped in the circular area, for example, an a automobile sales center, a b automobile sales center, a logistics center and the like, 10 points indicated by the 10 industry names on the map program can be understood as 10 location points, the industry names corresponding to each of the 10 location points are analyzed, for example, an automobile sales center and an industry attribute corresponding to the b automobile sales center are sold, an industry attribute corresponding to the logistics center is logistics, and thus the industry attribute of each location point can be confirmed.
In another alternative embodiment, it may also be evaluated whether the vehicle to be evaluated is stopped at a location point corresponding to the logistics-related industry, specifically by:
and acquiring a map program, wherein a second circular area is set by taking a stay point of the vehicle to be evaluated as a center point and a second target distance as a radius in the map program. And then acquiring a second preset name set, and mapping a preset number of second industry names included in the second preset name set on the map program. Next, a plurality of target second industry names whose mapped locations are within the second circular area are determined, and a plurality of points indicated by the plurality of target second industry names are determined as a plurality of target location points. And finally, analyzing the industry name corresponding to each target position point in the plurality of target position points, and determining the industry attribute corresponding to each target position point. Through the steps, whether the area of the stay point is provided with the logistics related industry can be determined, if the vehicle to be evaluated stays in the preset time period, namely in the markets of automobile dealers and second-hand vehicles, and stays in the logistics related merchants, the fact that the owners of the vehicle to be evaluated possibly engage in the transportation industry is indicated, and the intention is to purchase the vehicle for transportation.
204. And if the industry attribute corresponding to one position point in the plurality of position points is matched with the preset industry, counting the stay time of the vehicle to be evaluated at the stay point.
In the embodiment of the application, after the industry attribute corresponding to each position point is determined, the industry attribute corresponding to each position point needs to be matched with a preset industry, for example, the preset industry is automobile sales, if the industry attribute corresponding to one position point in a plurality of position points is automobile sales, the description can be matched with the preset industry, the stay time of the vehicle to be evaluated at the stay point can be continuously counted, specifically, the running time corresponding to each first target position information in at least one first target position information is determined, and at least one running time is obtained; then, calculating an average value of at least one running time as a target running time corresponding to the residence point, for example, the position information uploaded by the GPS is preferably latitude and longitude, and there is a reporting time when the position information is uploaded, and the reporting time can be understood as the running time, for example, the number of at least one first target position information is 10, then the average value of the time points is calculated according to 10 running times, for example, 10:00, 10:05, 10:10, and the like, and the time point of 10:15 can be understood as the target running time; then, extracting second target position information from a plurality of position information included in the operation data, wherein a distance between the second target position information and the position information of the stop point is greater than a third preset distance, and a time interval between an operation time corresponding to the second target position information and a target operation time corresponding to the stop point is smaller than the third preset time interval, for example, a distance between a certain position information (the second target position information) after the stop point and the stop point in the plurality of position information exceeds 500 m within 30 minutes, and the vehicle can be considered to be in a driving state, wherein 30 minutes is a time interval between the operation time corresponding to the second target position information and the target operation time corresponding to the stop point; thirdly, based on the operation data, determining the initial operation time of the vehicle to be evaluated at the stop point as the start stop time, and determining the initial operation time of the vehicle to be evaluated at the second target position as the start running time; finally, the time interval between the starting travel time and the starting stop time is counted as the stop time of the vehicle to be evaluated at the stop point.
205. When the stay time of the vehicle to be evaluated at the stay point reaches the preset time, acquiring target vehicle owner information corresponding to the vehicle to be evaluated, and pushing the target vehicle owner information to an information receiver.
In the embodiment of the application, if the area to which the stay point belongs includes the automobile sales industry, the stay time of the vehicle to be evaluated at the stay point is required to be compared with the preset time, for example, the stay time of the vehicle at the stay point is 2 hours and exceeds the preset time by 1 hour, so that the owner of the vehicle can be analyzed to purchase a new vehicle at will, the target owner information corresponding to the vehicle to be evaluated can be obtained, the target owner information is pushed to the information receiver, and the service personnel can contact the target owner in a targeted manner based on the target owner information received by the information receiver. In the practical application process, whether the area of the stay point comprises the logistics related industry or not can be analyzed, and the specific analysis process is as follows:
and acquiring a map program, wherein a second circular area is set in the map program by taking the stay point of the vehicle to be evaluated as a center point and a second target distance as a radius. And then, acquiring a second preset name set, and mapping a preset number of second industry names included in the second preset name set on the map program. Next, a plurality of target second industry names whose mapped locations are within the second circular area are determined, and a plurality of points indicated by the plurality of target second industry names are determined as the plurality of target location points. And finally, analyzing the industry name corresponding to each target position point in the plurality of target position points, determining the industry attribute corresponding to each target position point, if the industry attribute corresponding to one target position point in the plurality of target position points is related to the logistics industry, acquiring a description field for representing the industry related to logistics, marking the target owner information by adopting the description field, and pushing the marked target owner information to an information receiver. It should be noted that, the judgment standard of the logistics industry may be set such that, in the past 30 days, the number of occurrences of names related to the logistics of POI points near the stop point of the vehicle accounts for more than 50% of the number of occurrences of all stop points, and the owner may be considered to engage in the cargo related industry.
Further, in an alternative embodiment, since a plurality of stop points and corresponding stop times of each stop point (calculation method see determination method of target operation time) within a preset period of time may be determined based on a plurality of position information included in the operation data and the operation time corresponding to each position information, if the preset period of time is 5 days in the past, and if there is an automobile dealer in the area where the stop point of 3 days belongs (for example, 1 km of the stop point accessory) in the past 5 days, it may be determined that the vehicle owner has a vehicle purchasing machine, or may be determined that the vehicle has a vehicle purchasing machine in 3 consecutive days, and the stop point of 1 km of the vehicle in the vicinity of these stop points accounts for more than 60% of the total stop point. Depending on the situation of the delivery and whether the customer has a purchasing machine, the rental company may adjust the trigger logic to be more accurate, for example, adjust (3 consecutive days, where the vehicle has a 1 km stay point around the map points that is more than 60% of the total stay point, it may be determined that the vehicle has a purchasing machine) to (2 consecutive days, where the vehicle has a 1 km stay point around the map points that is more than 50% of the total stay point, it may be determined that the vehicle has a purchasing machine) to improve the accuracy.
206. And sorting the information of the target car owners, and pushing the target information form to a terminal held by service personnel.
In the embodiment of the application, after the server acquires the target owner information, the server can also sort the target owner information according to the preset form template to obtain the target information form, and can actively or passively push the target information form to the terminal held by the business personnel, so that the business personnel can query the target owner name in the target information form based on the terminal when receiving the target information form based on the terminal, and extract the contact way and/or home address corresponding to the target owner name from the target information form. Through the mode, business personnel can follow up a client list with a vehicle purchasing machine through the target information table, actively contact clients and promote the success.
According to the method provided by the embodiment of the application, the plurality of position points in the area where the stay points belong are analyzed, the industry attribute corresponding to each position point is determined, whether the industry attribute corresponding to one position point in the plurality of position points is matched with the preset industry is judged, when the fact that the position points are matched with the preset industry is determined, whether the stay time of the vehicle at the stay points reaches the preset time is determined, whether the position points belonging to the preset industry exist around the stay points or not is determined, the stay time of the vehicle to be evaluated at the position points is determined, the target requirement of a vehicle owner can be directly dug in leasing service, the vehicle owner information is timely pushed to an information receiver, timeliness is good, a target client with the target requirement is not required to be determined through offline visit, a great amount of manpower and material resources are saved, and the information processing efficiency and accuracy are improved.
Further, as a specific implementation of the method shown in fig. 1, an embodiment of the present application provides an information pushing device, as shown in fig. 3, where the device includes: a determining module 301, an analyzing module 302, a counting module 303 and a pushing module 304.
The determining module 301 is configured to determine a vehicle to be evaluated, and obtain operation data of the vehicle to be evaluated;
the analysis module 302 is configured to determine a stay point of the vehicle to be evaluated based on the operation data of the vehicle to be evaluated, and analyze a plurality of location points included in an area to which the stay point belongs;
the statistics module 303 is configured to, if an industry attribute corresponding to a location point of the plurality of location points matches a preset industry, count a stay time of the vehicle to be evaluated at the stay point;
the pushing module 304 is configured to obtain target vehicle owner information corresponding to the vehicle to be evaluated when a stay time of the vehicle to be evaluated at the stay point reaches a preset time, and push the target vehicle owner information to an information receiver.
In a specific application scenario, the apparatus further includes:
the first acquisition module is used for acquiring vehicle identification information corresponding to the vehicle to be evaluated and the target vehicle owner information.
The second acquisition module is used for acquiring the position information of the vehicle to be evaluated and the running time of the position information through a vehicle Global Positioning System (GPS) at intervals of a preset period, and taking the position information and the running time as the running data of the vehicle to be evaluated;
the first labeling module is used for labeling the operation data by utilizing the vehicle identification information and the target vehicle owner information of the vehicle to be evaluated, and storing the operation data after labeling.
In a specific application scenario, the analysis module 302 is further configured to: extracting at least one first target position information from a plurality of position information included in the operation data, wherein the distance between every two pieces of first target position information in the at least one first target position information is smaller than a first preset distance, and the time interval between operation time corresponding to every two pieces of first target position information in the at least one first target position information is smaller than a first preset time interval; determining at least one coordinate point corresponding to the at least one first target position information; and calculating a coordinate average value of at least one coordinate point, and taking the position indicated by the coordinate average value as a stop point of the vehicle to be evaluated.
In a specific application scenario, the analysis module 302 is further configured to: acquiring a map program, wherein a first circular area is set in the map program by taking the stay point as a center point and a first target distance as a radius; acquiring a first preset name set, and mapping a preset number of first industry names included in the first preset name set on the map program; determining a plurality of target first industry names with mapping positions in the first circular area, and determining a plurality of points indicated by the plurality of target first industry names as the plurality of position points; and analyzing the industry name corresponding to each position point in the plurality of position points to determine the industry attribute corresponding to each position point.
In a specific application scenario, the statistics module 303 is further configured to: determining the running time corresponding to each piece of first target position information in the at least one piece of first target position information to obtain at least one running time; calculating an average value of the at least one running time as a target running time corresponding to the stay point; extracting second target position information from a plurality of position information included in the operation data, wherein the distance between the second target position information and the position information of the stay point is larger than a third preset distance, and the time interval between the operation time corresponding to the second target position information and the target operation time corresponding to the stay point is smaller than a third preset time interval; determining the initial running time of the vehicle to be evaluated at the stop point as a starting stop time based on the running data, and determining the initial running time of the vehicle to be evaluated at the second target position as a starting running time; and calculating the time interval between the starting running time and the starting stopping time as the stopping time of the vehicle to be evaluated at the stopping point.
In a specific application scenario, the apparatus further includes:
a third acquisition module, configured to acquire a map program in which a second circular area is set with the stay point of the vehicle to be evaluated as a center point and a second target distance as a radius;
the mapping module is used for acquiring a second preset name set and mapping a preset number of second industry names included in the second preset name set on the map program;
a first determining module, configured to determine a plurality of target second industry names whose mapping positions are in the second circular area, and determine a plurality of points indicated by the plurality of target second industry names as the plurality of target position points;
the second determining module is used for analyzing the industry name corresponding to each target position point in the plurality of target position points and determining the industry attribute corresponding to each target position point;
and the second labeling module is used for acquiring a description field for representing the industries related to logistics if the industry attribute corresponding to one target position point in the target position points is related to the logistics industry, labeling the target vehicle owner information by adopting the description field, and pushing the labeled target vehicle owner information to the information receiver.
In a specific application scenario, the apparatus further includes:
the first pushing module is used for acquiring the name, the contact way and the home address of the owner from the target owner information; acquiring a preset form template, and sorting the target vehicle owner information according to the preset form template to obtain a target information form; pushing the target information form to a terminal held by a business person, so that when the business person receives the target information form based on the terminal, inquiring a target car owner name in the target information form based on the terminal, and extracting a contact way and/or a home address corresponding to the target car owner name from the target information form.
According to the device provided by the embodiment of the application, the plurality of position points in the area where the stay points belong are analyzed, the industry attribute corresponding to each position point is determined, whether the industry attribute corresponding to one position point in the plurality of position points is matched with the preset industry is judged, when the fact that the position points are matched with the preset industry is determined, whether the stay time of the vehicle at the stay points reaches the preset time is determined, whether the position points belonging to the preset industry exist around the stay points or not is determined, the stay time of the vehicle to be evaluated at the position points is determined, the target requirement of a vehicle owner can be directly dug in leasing service, the vehicle owner information is timely pushed to an information receiver, timeliness is good, a target client with the target requirement is not required to be determined through offline visit, a great amount of manpower and material resources are saved, and the information processing efficiency and accuracy are improved.
In an exemplary embodiment, referring to fig. 4, there is also provided a computer device, which includes a bus, a processor, a memory, and a communication interface, and may further include an input-output interface and a display device, where each functional unit may perform communication with each other through the bus. The memory stores a computer program and a processor for executing the program stored in the memory to perform the information pushing method in the above embodiment.
A readable storage medium having stored thereon a computer program which, when executed by a processor, implements the steps of the information pushing method.
From the above description of the embodiments, it will be clear to those skilled in the art that the present application may be implemented in hardware, or may be implemented by means of software plus necessary general hardware platforms. Based on such understanding, the technical solution of the present application may be embodied in the form of a software product, which may be stored in a non-volatile storage medium (may be a CD-ROM, a U-disk, a mobile hard disk, etc.), and includes several instructions for causing a computer device (may be a personal computer, a server, or a network device, etc.) to execute the method described in the respective implementation scenario of the present application.
Those skilled in the art will appreciate that the drawing is merely a schematic illustration of a preferred implementation scenario and that the modules or flows in the drawing are not necessarily required to practice the application.
Those skilled in the art will appreciate that modules in an apparatus in an implementation scenario may be distributed in an apparatus in an implementation scenario according to an implementation scenario description, or that corresponding changes may be located in one or more apparatuses different from the implementation scenario. The modules of the implementation scenario may be combined into one module, or may be further split into a plurality of sub-modules.
The above-mentioned inventive sequence numbers are merely for description and do not represent advantages or disadvantages of the implementation scenario.
The above embodiments are only exemplary embodiments of the present application and are not intended to limit the present application, the scope of which is defined by the claims. Various modifications and equivalent arrangements of this application will occur to those skilled in the art, and are intended to be within the spirit and scope of the application.

Claims (10)

1. An information pushing method is characterized by comprising the following steps:
determining a vehicle to be evaluated, and acquiring operation data of the vehicle to be evaluated;
determining a stay point of the vehicle to be evaluated based on the operation data of the vehicle to be evaluated, and analyzing a plurality of position points included in an area where the stay point belongs;
If the industry attribute corresponding to one position point in the plurality of position points is matched with a preset industry, counting the stay time of the vehicle to be evaluated at the stay point;
when the stay time of the vehicle to be evaluated at the stay point reaches a preset time, acquiring target vehicle owner information corresponding to the vehicle to be evaluated, and pushing the target vehicle owner information to an information receiver.
2. The information pushing method according to claim 1, wherein before the determining the vehicle to be evaluated and acquiring the operation data of the vehicle to be evaluated, the method further comprises:
and acquiring vehicle identification information corresponding to the vehicle to be evaluated and the target vehicle owner information.
Acquiring the position information of the vehicle to be evaluated and the running time of the position information through a Global Positioning System (GPS) of the vehicle at intervals of a preset period, and taking the position information and the running time as running data of the vehicle to be evaluated;
and marking the operation data by utilizing the vehicle identification information and the target vehicle owner information of the vehicle to be evaluated, and storing the marked operation data.
3. The information pushing method according to claim 1, wherein the determining a stay point of the vehicle to be evaluated based on the operation data of the vehicle to be evaluated includes:
Extracting at least one first target position information from a plurality of position information included in the operation data, wherein the distance between every two pieces of first target position information in the at least one first target position information is smaller than a first preset distance, and the time interval between operation time corresponding to every two pieces of first target position information in the at least one first target position information is smaller than a first preset time interval;
determining at least one coordinate point corresponding to the at least one first target position information;
and calculating a coordinate average value of at least one coordinate point, and taking the position indicated by the coordinate average value as a stop point of the vehicle to be evaluated.
4. The information pushing method according to claim 1, wherein the analyzing the plurality of location points included in the area to which the stay point belongs includes:
acquiring a map program, wherein a first circular area is set in the map program by taking the stay point as a center point and a first target distance as a radius;
acquiring a first preset name set, and mapping a preset number of first industry names included in the first preset name set on the map program;
Determining a plurality of target first industry names with mapping positions in the first circular area, and determining a plurality of points indicated by the plurality of target first industry names as the plurality of position points;
and analyzing the industry name corresponding to each position point in the plurality of position points to determine the industry attribute corresponding to each position point.
5. The information pushing method according to claim 3, wherein the counting the stay time of the vehicle to be evaluated at the stay point includes:
determining the running time corresponding to each piece of first target position information in the at least one piece of first target position information to obtain at least one running time;
calculating an average value of the at least one running time as a target running time corresponding to the stay point;
extracting second target position information from a plurality of position information included in the operation data, wherein the distance between the second target position information and the position information of the stay point is larger than a third preset distance, and the time interval between the operation time corresponding to the second target position information and the target operation time corresponding to the stay point is smaller than a third preset time interval;
Determining the initial running time of the vehicle to be evaluated at the stop point as a starting stop time based on the running data, and determining the initial running time of the vehicle to be evaluated at the second target position as a starting running time;
and calculating the time interval between the starting running time and the starting stopping time as the stopping time of the vehicle to be evaluated at the stopping point.
6. The information pushing method according to claim 1, characterized in that the method further comprises:
acquiring a map program, wherein a second circular area is set in the map program by taking the stay point of the vehicle to be evaluated as a center point and a second target distance as a radius;
acquiring a second preset name set, and mapping a preset number of second industry names included in the second preset name set on the map program;
determining a plurality of target second industry names with mapping positions in the second circular area, and determining a plurality of points indicated by the plurality of target second industry names as the plurality of target position points;
analyzing the industry name corresponding to each target position point in the plurality of target position points, and determining the industry attribute corresponding to each target position point;
And if the industry attribute corresponding to one target position point in the target position points is related to the logistics industry, acquiring a description field for representing the industries related to logistics, marking the target owner information by adopting the description field, and pushing the marked target owner information to the information receiver.
7. The information pushing method according to claim 1, characterized in that the method further comprises:
acquiring a name, a contact way and a home address of an owner from the target owner information;
acquiring a preset form template, and sorting the target vehicle owner information according to the preset form template to obtain a target information form;
pushing the target information form to a terminal held by a business person, so that when the business person receives the target information form based on the terminal, inquiring a target car owner name in the target information form based on the terminal, and extracting a contact way and/or a home address corresponding to the target car owner name from the target information form.
8. An information pushing apparatus, characterized by comprising:
the determining module is used for determining a vehicle to be evaluated and acquiring operation data of the vehicle to be evaluated;
The analysis module is used for determining the stay points of the vehicle to be evaluated based on the operation data of the vehicle to be evaluated and analyzing a plurality of position points included in the area where the stay points belong;
the statistics module is used for counting the stay time of the vehicle to be evaluated at the stay point if the industry attribute corresponding to one position point in the plurality of position points is matched with a preset industry;
and the pushing module is used for acquiring the target vehicle owner information corresponding to the vehicle to be evaluated when the stay time of the vehicle to be evaluated at the stay point reaches the preset time, and pushing the target vehicle owner information to an information receiver.
9. A computer device comprising a memory and a processor, the memory storing a computer program, characterized in that the processor implements the steps of the method of any of claims 1 to 7 when the computer program is executed.
10. A readable storage medium having stored thereon a computer program, which when executed by a processor realizes the steps of the method according to any of claims 1 to 7.
CN202310882806.7A 2023-07-18 2023-07-18 Information pushing method, device, computer equipment and readable storage medium Pending CN116862591A (en)

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN117437525A (en) * 2023-12-21 2024-01-23 南京三百云信息科技有限公司 Processing method and processing system for ring car video

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN117437525A (en) * 2023-12-21 2024-01-23 南京三百云信息科技有限公司 Processing method and processing system for ring car video
CN117437525B (en) * 2023-12-21 2024-03-08 南京三百云信息科技有限公司 Processing method and processing system for ring car video

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