CN116847165A - Method, device and system for scene interaction in network television - Google Patents
Method, device and system for scene interaction in network television Download PDFInfo
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- 230000003993 interaction Effects 0.000 title claims abstract description 97
- 238000000034 method Methods 0.000 title claims abstract description 27
- 230000002452 interceptive effect Effects 0.000 claims abstract description 41
- 238000009877 rendering Methods 0.000 claims abstract description 23
- 238000004891 communication Methods 0.000 claims abstract description 9
- 230000001960 triggered effect Effects 0.000 claims abstract description 4
- 230000004044 response Effects 0.000 claims description 9
- 230000006399 behavior Effects 0.000 claims description 6
- 238000005516 engineering process Methods 0.000 description 7
- 238000011161 development Methods 0.000 description 4
- 238000010586 diagram Methods 0.000 description 3
- 230000008569 process Effects 0.000 description 3
- 238000012545 processing Methods 0.000 description 2
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- 230000009286 beneficial effect Effects 0.000 description 1
- 239000000969 carrier Substances 0.000 description 1
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- 238000012986 modification Methods 0.000 description 1
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/4788—Supplemental services, e.g. displaying phone caller identification, shopping application communicating with other users, e.g. chatting
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/234—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
- H04N21/23412—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs for generating or manipulating the scene composition of objects, e.g. MPEG-4 objects
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
- H04N21/44012—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs involving rendering scenes according to scene graphs, e.g. MPEG-4 scene graphs
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- Signal Processing (AREA)
- General Engineering & Computer Science (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The invention provides a method, a device and a system for scene interaction in a network television, wherein the method comprises the following steps: the method comprises the steps that a set of scene interaction templates are set by an arrangement terminal and a cloud rendering module is triggered, wherein the scene interaction templates comprise: the interactive template type, template layout, template position and interaction parameters; the cloud end generates an interaction medium according to the personalized display template; the task center creates a distribution task and associates interactive media, broadcasting time, broadcasting conditions and coverage areas; the distribution center pushes a first interaction instruction to the set top box client according to the distribution task; the set top box client judges whether the first interaction instruction meets the playing condition, and if so, locally renders the interaction medium; and the user operates the remote control to interact, and sends a second interaction instruction to the task center. The invention reduces the data communication during interaction and reduces the system pressure of the service end during high concurrency interaction, thereby providing the fluency of product use and improving the experience of users.
Description
Technical Field
The present invention relates to the field of internet technologies, and in particular, to a method, an apparatus, and a system for scenario interaction in a network television.
Background
IPTV, i.e. interactive network television, is a technology which integrates various technologies such as Internet, multimedia and communication into a whole by utilizing a broadband cable television network and provides various interactive services including digital television for home users. As one of the participants in the streaming media era, IPTV integrates the conventional video and audio technologies with concepts of network, traffic, and the like, and uses operators as carriers to continuously create a networked, digitized and intelligent media environment, so as to promote continuous development of IPTV platforms and technologies. For many years, IPTV services and technologies are increasingly perfect, and the ecosystem surrounding IPTV is increasingly mature. Meanwhile, with the increasing saturation of the large-screen market of televisions and the acceleration of the times of the masses, the deep ploughing and subdivision field has gradually become an important development trend, and the importance of extending the application scenes of platforms and deep-digging the potential value of vertical markets is more remarkable as one of the main channels on line. The IPTV service scene is further promoted, and the technology and the capability matched with the IPTV service scene are provided, so that the IPTV service scene is suitable for a series of deep changes brought by industrial upgrading, and the IPTV service scene becomes the main direction of the development of the IPTV at the current and future stages.
Chinese invention patent name: method, system and electronic equipment for television program scene interaction, patent number: CN111491178A, the method comprising: responsive to establishing a connection with a television client, initiating and running an interactive application that is closely related to television program content currently being played at the television client; acquiring a first image user interface of an interactive application, wherein the first image user interface comprises interactive information; carrying out picture processing on the first image user interface to obtain a first interactive picture; and sending the first interactive picture to the television client, the first interactive picture to be fused with a video layer of the played television program at the television client.
How to participate in the viewing and interaction of the video played by the television according to the functions of the video attraction user and the mobile terminal accurately and efficiently in the video playing process of the television is a problem to be solved in the development process of the television.
Disclosure of Invention
Aiming at the problems in the prior art, the invention provides a method, a device and a system for triggering scene interaction according to preset time and adopting cloud rendering for scene interaction in a network television.
The technical scheme adopted by the invention is as follows:
a contextual interaction system in a web tv, comprising:
the arrangement terminal is used for customizing a personalized display template, element focus relations and element key responses, and the personalized display template comprises: the type of the interactive template, the template layout, the template position and the interactive parameters; the element key response includes: each element responds to interface addresses of the confirm key, the return key and the digital key;
the cloud comprises a rendering module and an interaction module, wherein the rendering module generates an html interface according to the setting of the arrangement terminal, generates an image picture by using an html2canvas tool, and provides a routing rule of the image picture, and the image picture and the routing rule form an interaction medium; the interaction module simulates focus movement on an html interface according to element focus relation set by the programming terminal, triggers the rendering module to generate an image picture, and is also used for generating an image routing rule which can be identified by the client;
a task center comprising: the system comprises a task module, a communication module and a statistics module, wherein the task module is used for creating a distribution task, the distribution task is associated with an interactive medium, a broadcasting time, broadcasting conditions and a coverage area, the communication module is used for pushing the task to a distribution center, and the statistics module is used for carrying out statistics and analysis on user behaviors;
the distribution center is used for receiving the task pushed by the task center and pushing the task to the target set top box client through the timing task;
and the set top box client judges whether the broadcasting conditions are met according to the broadcasting application, the broadcasting channel, the broadcasting content and the additional conditions of the user, and locally renders the interactive medium.
A scene interaction method in a network television comprises the following steps:
the method comprises the steps that a set of scene interaction templates are set by an arrangement terminal and a cloud rendering module is triggered, wherein the scene interaction templates comprise: the interactive template type, template layout, template position and interaction parameters;
the cloud generates an interaction medium according to a personalized display template, wherein the personalized template is as follows: the system analyzes a scene interaction template pushed to a user according to individuation;
the task center creates a distribution task and associates interactive media, broadcasting time, broadcasting conditions and coverage areas;
the distribution center pushes a first interaction instruction to the set top box client according to the distribution task;
the set top box client judges whether the first interaction instruction meets the playing condition, and if so, locally renders the interaction medium;
and the user operates the remote control to interact, and sends a second interaction instruction to the task center.
A scene interaction device in a network television, comprising:
the arrangement module is used for customizing the personalized display template, the element focus relation and the element key response;
the rendering and interaction module is used for generating an interaction medium and an image routing rule which can be identified by the client;
the task module is used for creating a distribution task, pushing the task by the distribution module and carrying out statistics and analysis on user behaviors;
the distribution module is used for receiving the task pushed by the task module;
and the set top box client judges whether the broadcasting conditions are met according to the broadcasting application, the broadcasting channel, the broadcasting content and the additional conditions of the user, and locally renders the interactive medium.
The beneficial effects of the invention are as follows: according to the method and the system, the cloud side generates the interactive media and the image routing rules which can be identified by the client side according to the template, and displays the interactive media and the image routing rules locally, so that data communication during interaction is reduced, system pressure of the server side during high concurrency interaction is reduced, smoothness of product use is provided, and user experience is improved; the set top box client judges whether the broadcasting conditions are met according to the broadcasting application, the broadcasting channel, the broadcasting content and the additional conditions of the user, pushes the broadcasting conditions to the target set top box client through the timing task, triggers the scene interaction according to the preset time, and further improves the flexibility and fluency of interaction.
Drawings
FIG. 1 is a schematic diagram of a scenario interaction system in a network television;
FIG. 2 is a schematic flow chart of a scenario interaction method in a network television;
FIG. 3 is a schematic diagram of a guess page for an embodiment of a sporting event according to the present invention;
FIG. 4 is a second schematic diagram of a guess page for an embodiment of the sporting event according to the present invention;
FIG. 5 is a third schematic view of a guess page of an embodiment of the sporting event according to the present invention.
Detailed Description
The invention is further illustrated by the following examples in conjunction with the accompanying drawings: in order to clearly illustrate the technical features of the present solution, the present invention will be described in detail below with reference to the following detailed description and the accompanying drawings. The following disclosure provides many different embodiments, or examples, for implementing different structures of the invention. In order to simplify the present disclosure, components and arrangements of specific examples are described below. Furthermore, the present invention may repeat reference numerals and/or letters in the various examples. This repetition is for the purpose of simplicity and clarity and does not in itself dictate a relationship between the various embodiments and/or configurations discussed. It should be noted that the components illustrated in the figures are not necessarily drawn to scale. Descriptions of well-known components and processing techniques and processes are omitted so as to not unnecessarily obscure the present invention.
As shown in fig. 1, the present invention provides a scenario interaction system in a network television, including:
the arranging terminal is used for customizing the personalized display template, and comprises parameters such as an interactive template type, a template layout, a template position, interactive parameters and the like. And the upper, lower, left and right focus elements of each element of the page, namely the element focus relationship. And interface addresses of the element response confirm key, the return key and the number key, namely element key response.
The cloud comprises a rendering module and an interaction module, wherein the rendering module generates an html interface according to the setting of the arrangement terminal, generates an image picture by using an html2canvas tool, and provides a routing rule of the image picture, and the image picture and the routing rule form an interaction medium; the interaction module simulates focus movement on an html interface according to element focus relation set by the programming terminal, triggers the rendering module to generate an image picture, and is also used for generating an image routing rule which can be identified by the client;
a task center comprising: the system comprises a task module, a communication module and a statistics module, wherein the task module is used for creating a distribution task, the distribution task is associated with an interactive medium, a broadcasting time, broadcasting conditions and a coverage area, the communication module is used for pushing the task to a distribution center, and the statistics module is used for carrying out statistics and analysis on user behaviors;
the distribution center is used for receiving the task pushed by the task center and pushing the task to the target set top box client through the timing task; the set top box client establishes TCP connection with the distribution center, and the distribution center judges the online state of the set top box through the heartbeat state of the set top box. And the distribution center pushes the set top box to the set top box when the coverage area of the task is the same as the area where the set top box is located. And the distribution center starts the timing task to push in three minutes in advance according to the broadcasting time of the task.
And the set top box client judges whether the broadcasting conditions are met according to the broadcasting application, the broadcasting channel, the broadcasting content and the additional conditions of the user (namely, the set top box client judges whether scene interaction is started according to the broadcasting conditions) and locally renders the interaction medium. When the broadcasting conditions comprise broadcasting applications, the set top box client side judges whether the currently active applications are the same as the broadcasting applications when the broadcasting time is reached, and if so, the conditions are considered to be met. When the broadcasting condition comprises a broadcasting channel, the set top box client side judges whether the broadcasting channel is live broadcast currently or not when the broadcasting time is reached, and if the broadcasting channel is live broadcast and the number of the broadcasting channel is the same as that of the broadcasting channel, the condition is considered to be satisfied. When the broadcasting conditions comprise broadcasting contents, the set top box client side judges whether the broadcasting is on demand currently when the broadcasting time is reached, and if the broadcasting is on demand and the broadcasting program code is the same as the broadcasting contents, the conditions are considered to be satisfied. When the broadcasting condition comprises the additional condition of the user, the set top box client side can inquire the user information, and if the user grade, the personality label, the preference label and the like of the user are the same as the additional condition of the user, the condition is considered to be satisfied. And rendering the interactive medium locally.
The contextual interaction content includes: sports events, entry information, interactive answers, and the like. Sporting events include both-party lineups, event ranks, event guesses, and the like. The term information includes term introductions of related programs. Interactive answers are questions of program related content.
As shown in fig. 3, 4 and 5, taking a sporting event as an example, the method mainly comprises: basic information such as double-sided lineup, overall ranking of events, etc.
The interaction links are winning or losing guesses, including winning or losing guesses, score guesses and the like. After the template is rendered, pushing the template to the target set top box by the distribution center three minutes before the competition is started. When the set top box reaches the broadcasting time, judging whether the current channel is the channel required by the template, and if so, displaying the corresponding template. When the user switches channels, a judgment is made.
After the user performs the guess through the remote control key, the set top box can report information to the task center, wherein the information comprises the guess result and the set top box information. When the competition is finished, if the competition is correct, the result information including success of the competition is pushed to the user, and the activity link is linked. The set top box displays successful congratulation and competition, renders the two-dimensional code through the movable link, and the user scans the two-dimensional code, and carries out subsequent lottery links through the small program. And the task center determines a pushing target user through the set top box information reported by the set top box.
As shown in fig. 2, the present invention provides a scenario interaction method in a network television, including:
the method comprises the steps that a set of scene interaction templates are set by an arrangement terminal and a cloud rendering module is triggered, wherein the scene interaction templates comprise: the interactive template type, template layout, template position and interaction parameters;
the cloud end generates an interaction medium according to the personalized display template; the personalized display template is a scene interaction template, the system pushes the template to a special user according to personalized analysis, and the interaction template under the condition is the personalized template. And if personalized analysis is not passed, the template pushed to the users in the whole or the area is the common interaction template.
The task center creates a distribution task and associates interactive media, broadcasting time, broadcasting conditions and coverage areas;
the distribution center pushes a first interaction instruction to the set top box client according to the distribution task;
the set top box client judges whether the first interaction instruction meets the playing condition, if so, locally renders the interaction medium, and if not, does not perform any operation, executes the next step;
and the user operates the remote control to interact, and sends a second interaction instruction to the task center.
And the cloud terminal generates a corresponding html code set according to the template parameters set by the arrangement terminal. And generating a group of image pictures by using an html2canvas tool, and providing the routing rules of the image pictures, wherein the image pictures and the routing rules thereof are interaction media.
The coverage area is a region number or a region number set under an IPTV coverage network; the playout time is the expected playout time of the contextual interaction template at the set top box client.
The distribution center pushes the first interaction instruction to the online set-top box client under the coverage area in batches three minutes before the broadcasting time (or three minutes before the interaction message is broadcasted). The first interactive instruction comprises an interactive medium, broadcasting time and broadcasting conditions. In operation, the first three minutes of the presentation time are the same as the first three minutes of the interactive message presentation.
The broadcast conditions consist of one or more of broadcast applications, broadcast channels, broadcast content, user-added conditions, etc. And the set top box client judges according to the broadcasting conditions, and locally renders the interactive medium when all the broadcasting conditions are met. The set top box client judges according to broadcasting conditions specifically comprises: when the broadcasting conditions comprise broadcasting applications, the set top box client side judges whether the currently active applications are the same as the broadcasting applications or not when the broadcasting time is reached, and if so, the conditions are considered to be met. When the broadcasting condition comprises a broadcasting channel, the set top box client side judges whether the broadcasting channel is live broadcast currently or not when the broadcasting time is reached, and if the broadcasting channel is live broadcast and the number of the broadcasting channel is the same as that of the broadcasting channel, the condition is considered to be satisfied. When the broadcasting conditions comprise broadcasting contents, the set top box client side judges whether the broadcasting is on demand currently when the broadcasting time is reached, and if the broadcasting is on demand and the broadcasting program code is the same as the broadcasting contents, the conditions are considered to be satisfied. When the broadcasting condition comprises the additional condition of the user, the set top box client side can inquire the user information, and if the user grade, the personality label, the preference label and the like of the user are the same as the additional condition of the user, the condition is considered to be satisfied.
Rendering interactive media locally specifically includes: and the set top box client renders the guide image picture and initializes the guide image picture to acquire the current focus element number and the guide image picture number. When the user interacts through the remote control key, the set top box client brings the focus element number, the guide image picture number and the remote control key value into the routing rule of the image picture to acquire the next image picture number and the focus element number. And the set top box client renders the image picture corresponding to the image picture number. Repeating the steps until the number of the obtained image picture is negative one, and closing the local rendering.
And when the focus element number, the guide image picture number and the remote control key value are brought into the routing rule of the image picture, if the routing rule returns the reporting server end identifier, the interface address and the image picture number, the set top box accesses the interface address, and reports information to the task center for the server end reporting, namely the second interaction instruction.
The invention also provides a scene interaction device in the network television, which comprises:
the arrangement module is used for customizing the personalized display template, the element focus relation and the element key response;
the rendering and interaction module is used for generating an interaction medium and an image routing rule which can be identified by the client;
the task module is used for creating a distribution task, pushing the task by the distribution module and carrying out statistics and analysis on user behaviors;
the distribution module is used for receiving the task pushed by the task module;
and the set top box client judges whether the broadcasting conditions are met according to the broadcasting application, the broadcasting channel, the broadcasting content and the additional conditions of the user, and locally renders the interactive medium.
Finally, it should be noted that: the above embodiments are only for illustrating the technical aspects of the present invention and not for limiting the same, and although the present invention has been described in detail with reference to the above embodiments, it should be understood by those of ordinary skill in the art that: modifications and equivalents may be made to the specific embodiments of the invention without departing from the spirit and scope of the invention, which is intended to be covered by the claims.
Claims (10)
1. A scene interaction system in a network television, comprising:
the arrangement terminal is used for customizing a personalized display template, element focus relations and element key responses, and the personalized display template comprises: the type of the interactive template, the template layout, the template position and the interactive parameters; the element key response includes: each element responds to interface addresses of the confirm key, the return key and the digital key;
the cloud comprises a rendering module and an interaction module, wherein the rendering module generates an html interface according to the setting of the arrangement terminal, generates an image picture by using an html2canvas tool, and provides a routing rule of the image picture, and the image picture and the routing rule form an interaction medium; the interaction module simulates focus movement on an html interface according to element focus relation set by the programming terminal, triggers the rendering module to generate an image picture, and is also used for generating an image routing rule which can be identified by the client;
a task center comprising: the system comprises a task module, a communication module and a statistics module, wherein the task module is used for creating a distribution task, the distribution task is associated with an interactive medium, a broadcasting time, broadcasting conditions and a coverage area, the communication module is used for pushing the task to a distribution center, and the statistics module is used for carrying out statistics and analysis on user behaviors;
the distribution center is used for receiving the task pushed by the task center and pushing the task to the target set top box client through the timing task;
and the set top box client judges whether the broadcasting conditions are met according to the broadcasting application, the broadcasting channel, the broadcasting content and the additional conditions of the user, and locally renders the interactive medium.
2. The scene interaction system in the network television according to claim 1, wherein the client of the set top box is connected with a distribution center, the distribution center judges the online state of the set top box through the heartbeat state of the set top box, the distribution center pushes the task to the set top box when the coverage area of the task is the same as the area where the set top box is located, and the distribution center starts the timing task to push in three minutes in advance according to the broadcasting time of the task.
3. The scene interaction system in the network television according to claim 1, wherein the set-top box client side judging whether the broadcasting condition is satisfied according to the broadcasting application, the broadcasting channel, the broadcasting content and the additional condition of the user specifically comprises:
when the broadcasting conditions comprise broadcasting applications, the set top box client judges whether the currently active applications are the same as the broadcasting applications when the broadcasting time is reached, and if so, the broadcasting conditions are considered to be met;
when the broadcasting conditions comprise broadcasting channels, the set top box client judges whether the broadcasting is live broadcast currently when the broadcasting time is reached, and if the broadcasting is live broadcast and the number of the broadcasting channel is the same as that of the broadcasting channels, the broadcasting conditions are considered to be met;
when the broadcasting conditions comprise broadcasting contents, the set top box client judges whether the broadcasting is on demand currently when the broadcasting time is reached, and if the broadcasting is on demand and the broadcasting program code is the same as the broadcasting contents, the broadcasting conditions are considered to be met;
when the broadcasting conditions comprise the additional conditions of the user, the set top box client queries the user information, and if the user grade, the personality label, the preference label and the like of the user are the same as the additional conditions of the user, the broadcasting conditions are considered to be satisfied.
4. A scene interaction method in a network television is characterized by comprising the following steps:
the method comprises the steps that a set of scene interaction templates are set by an arrangement terminal and a cloud rendering module is triggered, wherein the scene interaction templates comprise: the interactive template type, template layout, template position and interaction parameters;
the cloud generates an interaction medium according to a personalized display template, wherein the personalized template is as follows: the system analyzes a scene interaction template pushed to a user according to individuation;
the task center creates a distribution task and associates interactive media, broadcasting time, broadcasting conditions and coverage areas;
the distribution center pushes a first interaction instruction to the set top box client according to the distribution task;
the set top box client judges whether the first interaction instruction meets the playing condition, and if so, locally renders the interaction medium;
and the user operates the remote control to interact, and sends a second interaction instruction to the task center.
5. The method for scene interaction in a network television according to claim 4, wherein the cloud terminal generates a corresponding html code set according to template parameters set by the programming terminal, generates a set of image pictures from the html code by adopting an html2canvas tool, and provides a routing rule of the image pictures.
6. The method of scene interaction in a network television according to claim 4, wherein the coverage area is a set of zone numbers under an IPTV coverage network, and the broadcasting time is an expected broadcasting time of the scene interaction template at a set-top box client.
7. The scenario interaction method of claim 4, wherein the distribution center pushes the first interaction instruction to the set-top box client under the coverage area in batches in the first three minutes of the preset broadcasting time, and the first interaction instruction comprises: interactive media, playout time and playout conditions.
8. The method for scene interaction in a network television according to claim 4 or 5, wherein locally rendering the interaction medium specifically comprises:
s0, the client of the set top box renders the guide image picture to initialize, and the current focus element number and the guide image picture number are obtained;
s1, when a user interacts through a remote control key, a set top box client brings a focus element number, a guide image picture number and a remote control key value into a routing rule of an image picture to acquire a next image picture number and a focus element number;
s2, rendering an image picture corresponding to the image picture number by the set top box client;
s3, repeatedly executing the steps S0-S2 until the acquired image picture number is minus one, and closing the local rendering.
9. The scene interaction method of claim 8, wherein in step S1, when the focus element number, the guide image picture number, and the remote control key value are brought into the routing rule of the image picture, if the routing rule returns the report server identifier, the interface address, and the image picture number, the set top box accesses the interface address, and reports the information to the task center for the server report.
10. A scene interaction device in a network television, comprising:
the arrangement module is used for customizing the personalized display template, the element focus relation and the element key response;
the rendering and interaction module is used for generating an interaction medium and an image routing rule which can be identified by the client;
the task module is used for creating a distribution task, pushing the task by the distribution module and carrying out statistics and analysis on user behaviors;
the distribution module is used for receiving the task pushed by the task module;
and the set top box client judges whether the broadcasting conditions are met according to the broadcasting application, the broadcasting channel, the broadcasting content and the additional conditions of the user, and locally renders the interactive medium.
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CN113395526A (en) * | 2020-03-11 | 2021-09-14 | 上海佰贝科技发展股份有限公司 | Set-top box-based private local area network television interaction method and system |
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