CN116452273A - Display screen control method and device, electronic equipment and storage medium - Google Patents

Display screen control method and device, electronic equipment and storage medium Download PDF

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CN116452273A
CN116452273A CN202310734968.6A CN202310734968A CN116452273A CN 116452273 A CN116452273 A CN 116452273A CN 202310734968 A CN202310734968 A CN 202310734968A CN 116452273 A CN116452273 A CN 116452273A
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CN116452273B (en
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高胡胜
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Shenzhen Visual Technology Co ltd
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    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
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    • G06—COMPUTING; CALCULATING OR COUNTING
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    • G06F16/70—Information retrieval; Database structures therefor; File system structures therefor of video data
    • G06F16/73—Querying
    • G06F16/738—Presentation of query results
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    • G06—COMPUTING; CALCULATING OR COUNTING
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    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/14—Digital output to display device ; Cooperation and interconnection of the display device with other functional units
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0254—Targeted advertisements based on statistics

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Abstract

The present disclosure relates to the field of display technologies, and in particular, to a display screen control method, a display screen control device, an electronic device, and a storage medium. The method comprises the following steps: acquiring user demand information corresponding to each person in a preset area of a display screen; classifying the user demand information according to preset rules to generate at least one type; determining the distribution rate of each type according to the type corresponding to each person; dividing a display screen of the display screen according to the distribution rate corresponding to each type, and determining the display area corresponding to each type; and determining the advertisement putting video corresponding to the type according to the type, and displaying the advertisement putting video in the corresponding display area. This application has the effect that improves advertisement delivery precision.

Description

Display screen control method and device, electronic equipment and storage medium
Technical Field
The present disclosure relates to the field of display technologies, and in particular, to a display screen control method, a display screen control device, an electronic device, and a storage medium.
Background
The display screen is a device for displaying set content for users to watch, and is widely used in places such as shops, subway stations, railway stations and airports, advertisements can be put on by the display screen to publicize commodities or brands and the like in places with large people flow, so that the flow of the commodities or brands is increased, and the passenger flow is increased for the commodities or brands.
However, after the content displayed in the display screen is set, the fixed content is rolled and played, and the advertisement displayed on the display screen is fixedly played, so that no matter who the watching object is, the matching degree of the content displayed on the display screen and the watching object is low, namely the advertisement putting accuracy of the display screen is low.
Disclosure of Invention
In order to improve the accuracy of advertisement delivery, the application provides a display screen control method, a display screen control device, electronic equipment and a storage medium.
In a first aspect, the present application provides a display screen control method, which adopts the following technical scheme:
a display screen control method, comprising:
acquiring user demand information corresponding to each person in a preset area of a display screen;
classifying the user demand information according to preset rules to generate at least one type;
determining the distribution rate of each type according to the type corresponding to each person;
dividing a display screen of the display screen according to the distribution rate corresponding to each type, and determining the display area corresponding to each type;
and according to the type, determining the advertisement putting video corresponding to the type, and displaying the advertisement putting video in a corresponding display area.
Through adopting the technical scheme, people in the preset area can view the content displayed in the display screen, the type of the advertisement of interest in the current preset area is determined by acquiring and counting the user demand information of all people in the preset area, the screen of the display screen is divided according to the type of the advertisement of interest, the display area corresponding to each type of advertisement and the advertisement putting video corresponding to each type of advertisement are determined, the advertisement putting video is put into the corresponding display area, the advertisements corresponding to the type of interest of the people are displayed on the display screen in regions, the accuracy of advertisement putting is improved, and the propaganda effect played after advertisement putting is further improved.
In one possible implementation manner, the dividing the display screen of the display screen according to the distribution rate corresponding to each type, and determining the display area corresponding to each type, where the dividing includes any one of the following steps:
sequentially sequencing the types according to a preset sequence, and sequentially determining preset display areas corresponding to the types, wherein the preset sequence is the sequence of the distribution rate from large to small, and the preset display areas are determined after dividing the screen of the display screen in advance;
According to the distribution rates corresponding to the types, determining the proportion of the distribution rates, and dividing the display screen into display areas corresponding to the types according to the proportion.
By adopting the technical scheme, two modes of determining the display areas corresponding to the types are provided, one mode is that the corresponding display areas are determined from the preset display areas in sequence according to each type according to the preset display areas, so that calculation force can be reduced; the other mode is to divide the display screen according to the proportion of each distribution rate in real time, and determine the display area corresponding to each type according to the divided display screen.
In another possible implementation manner, the determining, in turn, the preset display area corresponding to each type includes:
judging whether the number of all the types is larger than or equal to the preset number, wherein the preset number is the number of preset display areas;
if the number of the types is greater than or equal to the preset number, determining target types from the types according to the preset sequence, wherein the number of the determined target types is equal to the preset number;
sequencing the target types according to a preset sequence, and determining the display area corresponding to each target type in sequence.
By adopting the technical scheme, when the preset display areas are selected to match the display areas, if the number of the types is too large, the preset target types are selected, and the target types are sequentially selected according to the order of the distribution rate from large to small, and then the display areas are matched for each target type, so that the phenomenon of visual confusion generated when the types are too large is effectively reduced.
In another possible implementation manner, the determining whether the number of all the types is greater than or equal to a preset number further includes:
if the number of the types is smaller than the preset number, the corresponding preset display templates are redetermined based on all the numbers of the types, wherein the preset display templates comprise at least one display area, and the number of the at least one display area is equal to the number of the types;
and based on the preset display templates, sequentially determining the display areas corresponding to each type according to the preset sequence.
By adopting the technical scheme, when the number of the types is smaller than the preset number, if templates corresponding to the display areas with the preset number are still used, the blank situation of part of the display areas occurs, so when the number of the types is smaller than the preset number, the preset display templates are determined again, and the corresponding display areas are determined in sequence, so that the phenomenon of resource waste caused by the fact that the rest blank areas have no display content is reduced.
In another possible implementation manner, the determining the proportion of each distribution rate according to the distribution rate corresponding to each type further includes:
deleting the types with the distribution rate smaller than a preset distribution rate threshold value, and generating each deleted type;
wherein, according to the distribution rate that each type corresponds respectively, confirm the proportion of each distribution rate, include:
and determining the proportion corresponding to each deleted type according to the distribution rate corresponding to each deleted type.
By adopting the technical scheme, when the display screen is divided according to the proportion corresponding to the distribution rate, if the distribution rate of some types is too low and the meaning of advertising is not great, the types lower than the preset distribution rate threshold value can be deleted when the display screen is divided based on the proportion, then the proportion of each distribution rate is determined, and then the display screen is divided.
In another possible implementation manner, the determining, according to the type, the advertisement delivery video corresponding to the type, and displaying the advertisement delivery video in the corresponding display area further includes:
acquiring behavior information of each person corresponding to the type with the largest distribution rate;
Judging the interested degree of the personnel on the type of advertisement according to the behavior information corresponding to each personnel;
if the interest degree of any one person is lower than the preset degree, deleting the type from the user demand information corresponding to the any person.
By adopting the technical scheme, the interested degree characterizes the interested degree of the person on the content played on the current display screen, and when the interested degree is low, the interested matching degree of the advertised and the person is low, namely, the person is not interested in the advertisement played on the current display screen, so that when the person is in the preset area corresponding to the display screen next time, the user demand information corresponding to the type with the low interested degree is not used as the corresponding user demand information of the person, and the accuracy of advertising is further improved.
In another possible implementation, the method further includes:
and sending the user demand information corresponding to each person in the preset area to an associated display screen, so that the associated display screen determines the type according to the user demand information.
Through adopting above-mentioned technical scheme, after current display screen confirms the user demand information that this personnel corresponds, can send this user demand information to the associative display screen, after this personnel walks into the display area that associative display screen corresponds, associative display screen can directly carry out the matching of advertisement delivery video according to the user demand information of this personnel of storage, and likewise, current display screen also can receive the user demand information that associative display screen sent to carry out the matching of advertisement delivery video, and then is favorable to improving the processing speed of display screen.
In a second aspect, the present application provides a display screen control device, which adopts the following technical scheme:
a display screen control apparatus comprising:
the acquisition module is used for acquiring user demand information corresponding to each person in a preset area of the display screen;
the classification module is used for classifying the user demand information according to preset rules to generate at least one type;
the distribution rate determining module is used for determining the distribution rate of each type according to the type corresponding to each person;
the screen segmentation module is used for segmenting the display screen of the display screen according to the distribution rate corresponding to each type and determining the display area corresponding to each type;
and the delivery module is used for determining the advertisement delivery video corresponding to the type according to the type and displaying the advertisement delivery video in the corresponding display area.
Through adopting the technical scheme, people in the preset area can view the display screen, user demand information of all people in the preset area is acquired and counted through the acquisition module and the classification module, the type of the advertisement of interest in the current preset area is determined, the screen of the display screen is divided by the screen segmentation module according to the type of the advertisement of interest, the display area corresponding to each type of advertisement is determined, the advertisement putting module determines the advertisement putting video corresponding to each type of advertisement, the advertisement putting video is put into the corresponding display area, the advertisements corresponding to the type of interest of the people are displayed on the display screen in the different areas, the accuracy of advertisement putting is improved, and the propaganda effect played after the advertisement putting is further improved.
In one possible implementation manner, the screen segmentation module is specifically configured to, when segmenting the display screen of the display screen according to the distribution rate corresponding to each type, determine the display area corresponding to each type, where the display area corresponds to each type:
sequentially sequencing the types according to a preset sequence, and sequentially determining preset display areas corresponding to the types, wherein the preset sequence is the sequence of the distribution rate from large to small, and the preset display areas are determined after dividing the screen of the display screen in advance; or alternatively, the first and second heat exchangers may be,
according to the distribution rates corresponding to the types, determining the proportion of the distribution rates, and dividing the display screen into display areas corresponding to the types according to the proportion.
In another possible implementation manner, the screen dividing module is specifically configured to, when determining, in sequence, a preset display area corresponding to each type:
judging whether the number of all the types is larger than or equal to the preset number, wherein the preset number is the number of preset display areas;
if the number of the types is greater than or equal to the preset number, determining target types from the types according to the preset sequence, wherein the number of the determined target types is equal to the preset number;
Sequencing the target types according to a preset sequence, and determining the display area corresponding to each target type in sequence.
In another possible implementation, the apparatus further includes:
the template determining module is used for determining a corresponding preset display template again based on the number of all types when the number of the types is smaller than the preset number, wherein the preset display template comprises at least one display area, and the number of the at least one display area is equal to the number of the types;
the region determining module is used for sequentially determining the display regions corresponding to each type according to the preset sequence based on the preset display templates.
In another possible implementation, the apparatus further includes:
the deleting module is used for deleting the types with the distribution rate smaller than a preset distribution rate threshold value and generating each type after deletion;
the screen segmentation module is specifically configured to, when determining the proportion of each distribution rate according to the distribution rate corresponding to each type:
and determining the proportion corresponding to each deleted type according to the distribution rate corresponding to each deleted type.
In another possible implementation, the apparatus further includes:
The behavior acquisition module is used for acquiring behavior information of each person corresponding to the type with the largest distribution rate;
the judging module is used for judging the interested degree of the personnel on the type of advertisement according to the behavior information corresponding to each personnel;
and the type deleting module is used for deleting the type from the user demand information corresponding to any person when the interest degree of any person is lower than the preset degree.
In another possible implementation, the apparatus further includes:
and the association transmitting module is used for transmitting the user demand information corresponding to each person in the preset area to an association display screen so that the association display screen determines the type according to the user demand information.
In a third aspect, the present application provides an electronic device, which adopts the following technical scheme:
an electronic device, the electronic device comprising:
at least one processor;
a memory;
at least one application program, wherein the at least one application program is stored in the memory and configured to be executed by the at least one processor, the at least one application program configured to: and executing the method for controlling the display screen.
In a fourth aspect, the present application provides a computer readable storage medium, which adopts the following technical scheme:
a computer-readable storage medium, comprising: a computer program is stored which can be loaded by a processor and which performs the above-described display screen control method.
In summary, the present application includes the following beneficial technical effects:
the method comprises the steps that people in a preset area can see content displayed in a display screen, the type of an advertisement of interest in the current preset area is determined by acquiring and counting user demand information of all people in the preset area, the screen of the display screen is divided according to the type of the advertisement of interest, a display area corresponding to each type of advertisement and an advertisement delivery video corresponding to each type of advertisement are determined, the advertisement delivery video is delivered to the corresponding display area, advertisements corresponding to the type of interest of the people are displayed on the display screen in regions, the accuracy of advertisement delivery is improved, and the advertising effect played after advertisement delivery is further improved.
Drawings
FIG. 1 is a schematic flow chart of a display screen control method according to an embodiment of the present application;
FIG. 2 is a block schematic diagram of a display screen control device according to an embodiment of the present application;
Fig. 3 is a schematic diagram of an electronic device according to an embodiment of the present application.
Detailed Description
The present application is described in further detail below in conjunction with figures 1-3.
For the purposes of making the objects, technical solutions and advantages of the embodiments of the present application more clear, the technical solutions of the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is apparent that the described embodiments are some embodiments of the present application, but not all embodiments. All other embodiments, which can be made by one of ordinary skill in the art based on the embodiments herein without making any inventive effort, are intended to be within the scope of the present application.
The embodiment of the application provides a display screen control method, which is executed by electronic equipment, and referring to fig. 1, the method includes:
step S101, obtaining user demand information corresponding to each person in a preset area of a display screen.
The user demand information is determined according to the search information corresponding to the personnel. For example: and the person A searches for information such as 'vehicle' on a certain platform, and the user demand information corresponding to the person A is 'vehicle'. In addition, one person may correspond to one user requirement information, and may also correspond to two or more user requirement information, for example, when person B searches for information such as "vehicle" and "rental house" on some relevant platform, the user requirement information corresponding to person B includes "vehicle" and "house".
Specifically, the preset area is preset, and when a person is in the preset area and faces the display screen, the content displayed in the display screen can be checked. In one possible implementation, the preset area may be set to be an area facing the display screen, having a boundary angle of 120 degrees, and being a preset distance from the display screen. For example, an area 5 meters from the display screen and facing the display screen.
When a person is located in a preset area of the display screen, user demand information corresponding to the person is acquired, wherein the mode of acquiring the user demand information corresponding to the person can be that the user demand information is acquired once according to preset frequency, namely, the user demand information in the preset area of the display screen is acquired once every preset time length; and the user demand information corresponding to all the people in the preset area of the display screen can be acquired in real time.
Step S102, classifying the user demand information according to preset rules to generate at least one type.
Specifically, different people may correspond to the same user requirement or different user requirements, and in order to integrate interests or requirements corresponding to all people in a preset area so as to determine advertisements displayed in a display screen, in this embodiment, user requirement information of all people in the preset area needs to be clustered.
And classifying the user demand information into a category, and generating at least one type by taking any one of the user demand information as a type name corresponding to the type. For example: the user demand information corresponding to the person 1 comprises a car and a house, the user demand information corresponding to the person 2 comprises a car and a mother and infant product, the user demand information corresponding to the person 3 comprises a house and an electronic product, and the generated types comprise a car, a house, a mother and infant product and an electronic product.
Step S103, determining the distribution rate of each type according to the type corresponding to each person.
Wherein the distribution rate is used for representing the personnel duty ratio corresponding to the type. For example, the distribution rate corresponding to the "car" is 80%, and the percentage of people interested in the car represented in the preset area is 80%; the distribution rate corresponding to the house is 60%, and the proportion of people interested in buying and renting houses in the preset area is 60%.
Specifically, when the people corresponding to one type have more people, the people with the interest corresponding to the type are characterized to have large people with the interest, namely most people are interested in the advertisement of the type, and when the advertisement is put, the interested people are more, so that the advertising effect is better. In the above example, the ratio of people interested in the vehicle is 80%, which is larger than the ratio of people interested in the house, and the method characterizes that the people interested in the vehicle are more, and advertising of the vehicle type is more attractive.
Step S104, dividing the display screen of the display screen according to the distribution rate corresponding to each type, and determining the display area corresponding to each type.
The display area is a part or all of the area on the screen of the display screen, and is used for displaying corresponding advertisements in the display area when the advertisements are put in.
Specifically, in order to improve the accuracy of advertisement delivery and further improve the advertising effect, in the embodiment of the present application, a display area corresponding to each type is determined according to a distribution rate corresponding to each type. For the type with larger distribution rate, the corresponding number of people interested is large, so that the display area with the striking or larger area can be selected for advertisement delivery, namely the display area with the striking or larger area can be used as the display area corresponding to the type. For the type with smaller distribution rate, the corresponding number of people of interest is small, and for this purpose, the region with smaller region area can be selected as the display region corresponding to the type.
Further, determining a mode of the display area corresponding to each type, including a mode one or a mode two, wherein:
mode one: sequentially sequencing the types according to a preset sequence, and sequentially determining preset display areas corresponding to the types, wherein the preset sequence is the sequence of the distribution rate from large to small, and the preset display areas are determined after dividing the screen of the display screen in advance.
Specifically, the whole area of the display screen is divided in advance, and a preset number of display areas are determined, wherein the preset display areas can be one or two or more, and are specifically and adaptively set according to application scenes of different display screens. In this embodiment of the present application, the display area that sets up includes first display area, second display area, third display area, fourth display area and fifth display area, and wherein, the area of first display area is biggest, and is located the center of display screen, and the area of second display area, third display area, fourth display area and fifth display area is the same and is less than the area of first display area, and is located four angles of display screen, and the second display area is located the upper left corner of display screen, and the third display area is located the upper right corner of display screen, and the fourth display area is located the lower left corner of display screen, and the fifth display area is located the lower right corner of display screen.
When the display area corresponding to each type is determined, the types are orderly sequenced according to the order of the distribution rate from high to low, namely the first type is the type with the largest distribution rate, and the second type is the second type until the nth type. When the display area corresponding to each type is determined, the display area with the largest area is preferentially determined to be the display area corresponding to the type with the largest distribution rate, namely, the first display area is used as the display area corresponding to the first type, when the advertisement is put, the advertisement type with the largest number of people interested in the largest display area can be put, the accuracy of the advertisement is further improved, the second display area corresponds to the second type according to the preset sequence correspondingly, the third display area corresponds to the third type, and so on.
In the first aspect, a preset display area corresponding to each type is determined in sequence, which specifically includes a step Sa1 (not shown in the figure), a step Sa2 (not shown in the figure), and a step Sa3 (not shown in the figure), where:
step Sa1, judging whether the number of all types is larger than or equal to the preset number, wherein the preset number is the number of preset display areas.
Step Sa2, if the number of the types is greater than or equal to the preset number, determining the target type from the types according to the preset sequence.
The number of the determined target types is equal to the preset number.
Step Sa3, sequencing the target types according to a preset sequence, and determining the display area corresponding to each target type in sequence.
Specifically, when the number of types is greater than or equal to the number of preset display areas, the types with more corresponding personnel are preferentially matched with the display areas, so that firstly, according to a preset sequence, the number of target types is sequentially preset, then, according to the preset sequence, each target type is sequentially matched with the display areas according to the arrangement sequence of the display areas, namely, when the number of the display areas is five, if the number of the types is 10 at the moment, the first type is sequentially matched with the fifth type according to the arrangement sequence of the display areas, the first type corresponds to the first display area, the second type corresponds to the second display area, and so on.
Further, in step Sa1, it is determined whether the number of all the types is equal to or greater than a preset number, and then further includes:
if the number of the types is smaller than the preset number, the corresponding preset display templates are redetermined based on the number of all the types, wherein the preset display templates comprise at least one display area, and the number of the at least one display area is equal to the number of the types; and based on a preset display template, sequentially determining the display areas corresponding to each type according to a preset sequence.
The preset display template is a preset template of divided display areas and corresponds to the number of types, for example, when the number of types is two, the corresponding preset display template comprises two display areas, and the display area of the first display area in the two preferable display areas is larger; when the number of the types is three, the corresponding preset display template also includes only three display areas, and the display area with the largest area among the three display areas has higher priority (preferably matches when matching the corresponding type).
Specifically, when the number of the types is smaller than the preset number, if the templates corresponding to the display areas with the preset number are still used, blank situations of part of the display areas can appear, and resource waste is caused, so when the number of the types is smaller than the preset number, the preset display templates are redetermined, according to the number of all the types, the preset display templates corresponding to the number are determined, for example, the preset number is five, and the number of all the types is 2, and at the moment, the redetermined preset display templates comprise two display areas.
After the preset display templates are determined, sequentially matching the corresponding display areas according to the preset sequence corresponding to each type, and sequentially matching according to the priority of each display area in the preset display templates during matching, wherein the display area with larger area is higher in corresponding priority. For example, the first display area has the highest priority, and the larger the corresponding area, the corresponding first type.
Mode two: and determining the proportion of each distribution rate according to the distribution rate corresponding to each type, and dividing the display screen into display areas corresponding to each type according to the proportion.
Specifically, when determining the display areas corresponding to the respective types, the real-time division may be performed according to all the determined types.
Therefore, the ratio between the distribution rates is determined according to the distribution rates corresponding to the respective types, for example, the distribution rate 1 corresponding to the type 1 is 80%, the distribution rate 2 corresponding to the type 2 is 20%, the distribution rate corresponding to the type 3 is 40%, and the distribution rate 1: distribution ratio 2: distribution ratio 3=4:2:2.
After determining the ratio between the distribution rates, the display screen is divided into a corresponding number of display areas, for example, three types, according to the ratio, and three display areas are divided, wherein each type corresponds to one display area, and the area ratio of the three display areas is equal to the ratio of the corresponding distribution rates.
Further, when dividing the display screen according to the proportion corresponding to the distribution rate, if some distribution rates are too low, the meaning of advertising is not great, so in the second mode, the proportion of each distribution rate is determined according to the distribution rate corresponding to each type, and the method further includes:
deleting the types with the distribution rate smaller than the preset distribution rate threshold value, and generating each deleted type.
Wherein, according to the distribution rate that each type corresponds respectively, confirm the proportion of each distribution rate, include:
and determining the proportion corresponding to each deleted type according to the distribution rate corresponding to each deleted type.
Specifically, firstly judging whether the distribution rate of each type is smaller than a preset distribution rate threshold value, and when the distribution rate is smaller than the preset distribution rate threshold value, representing that the population interested in the type is too low in proportion, for example, only 2 people in 100 people are interested in the type of advertisement; therefore, the types lower than the preset distribution rate threshold are deleted, and then the proportion of each distribution rate is determined according to each deleted type and the distribution rate corresponding to each type, so that advertisement delivery is performed.
Step S105, according to the type, determining the advertisement putting video corresponding to the type, and displaying the advertisement putting video in the corresponding display area.
The advertisement delivery video is a preset delivery video and corresponds to the type. E.g., type "house," the ad placement video corresponds to an ad video for a house business, house rental, etc. This type of advertisement will be scrolled when the advertisement is placed.
Specifically, in step S104, the display area corresponding to each type has been determined, and when the advertisement is put, the advertisement putting video corresponding to the type is directly put in the corresponding display area. Therefore, at least one type of advertisement is displayed in the subareas on the display screen, wherein all types are types which can be watched by people of the picture of the display screen, the advertisement delivery accuracy is improved, and further, when the priority of the display area corresponding to the type with a plurality of people of interest is higher, the advertisement delivery video corresponding to the type with the most people of interest is played in the most obvious display area on the display screen, the advertisement delivery accuracy is further improved, and the advertising effect of advertisement delivery is improved.
The embodiment of the application provides a display screen control method, personnel in a preset area belong to personnel corresponding to the display screen, user demand information of all personnel in the preset area is acquired and counted, the type of an interested advertisement in the current preset area is determined, the screen of the display screen is divided according to the type of the interested advertisement, the display area corresponding to each type of advertisement and the advertisement delivery video corresponding to each type of advertisement are determined, the advertisement delivery video is delivered to the corresponding display area, advertisements corresponding to the type of interest of the personnel are displayed on the display screen in regions, the accuracy of advertisement delivery is improved, and the propaganda effect played after advertisement delivery is further improved.
In a possible implementation manner of this embodiment of the present application, in step S105, according to the type, an advertisement delivery video corresponding to the type is determined, and the advertisement delivery video is displayed in a corresponding display area, and then step Sb1 (not shown in the figure), step Sb2 (not shown in the figure), and step Sb3 (not shown in the figure) are further included, where:
and step Sb1, acquiring behavior information of each person corresponding to the type with the largest distribution rate.
Specifically, a camera is arranged on the display screen and used for shooting an image of a preset area and acquiring the image by the electronic equipment. When the electronic equipment determines the behavior information of each person corresponding to the type with the widest distribution rate, the electronic equipment determines the person corresponding to each type according to the image shot by the camera, and respectively identifies the behavior corresponding to each person according to the image to generate the behavior information.
In one possible implementation, the behavior information corresponding to any one person may be an image containing the person and a display screen.
And step Sb2, judging the interested degree of the personnel on the type of advertisement according to the corresponding behavior information of each personnel.
The method comprises the steps that the interested degree characterizes the interested degree of the person on the content played on the current display screen, when the interested degree is high, the advertisement is characterized to be more accurate, and when the interested degree is low, the interested matching degree of the advertisement which is characterized to be put and the person is low, namely the person is characterized to be not interested in the advertisement played on the current display screen.
Specifically, the behavior information of each person is analyzed, the interested degree of each person on the played advertisement is respectively judged, and an arbitrary person is taken as an example for explanation, and when the arbitrary person is on standing and watching the display screen, the interested degree of the arbitrary person is represented to be high; and when the stay time of any person watching the display screen does not reach the preset time, the interesting degree of the any person is low. And grading the interest degree, and sequentially grading the interest degree according to the sequence from high to low, wherein the interest degree is classified into a first-stage interest degree, a second-stage interest degree and a third-stage interest degree.
And step Sb3, deleting the type from the user demand information corresponding to any person if the interest degree of any person is lower than the preset degree.
Specifically, when the interest level is lower than the preset level, the interest level of the video played currently by any person is low, especially for the first type of video (the any person may not notice other types of advertisement delivery video), so when the interest level of any person is lower than the preset level, the user requirement information corresponding to the first type is not used as the user requirement information corresponding to any person any longer in a period, wherein a period may be one day, one week, one month or preferably one month, and the user requirement information is not considered as the user requirement information corresponding to any person any longer in a month because the interest level of the person in things is changed continuously along with time.
And when the person is in the preset area corresponding to the display screen next time, the user demand information corresponding to the type with low interest degree is not used as the corresponding user demand information of the person, so that the accuracy of advertisement delivery is further improved.
In one possible implementation manner of the embodiment of the present application, the method further includes:
and sending the user demand information corresponding to each person in the preset area to the associated display screen so that the associated display screen determines the type according to the user demand information.
Specifically, the associated display screens are other display screens in the same place as the current display screen, all the associated display screens are mutually communicated, can be connected in a wired mode or in a wireless mode, and are not limited in the embodiment of the application.
After the user demand information corresponding to the person is determined by the current display screen, the user demand information can be sent to the associated display screen, and after the person walks into the display area corresponding to the associated display screen, the associated display screen can directly match the advertisement delivery video according to the stored user demand information of the person.
In addition, it should be noted that, if the current display screen deletes the user requirement information, the deleted user requirement information of the person is simultaneously sent to the associated display screen together, so that the user requirement information corresponding to the person in each associated display screen is kept consistent.
The above embodiment describes a method for controlling a display screen from the viewpoint of a method flow, and the following embodiment describes a device for controlling a display screen from the viewpoint of a virtual module or a virtual unit, which is described in detail in the following embodiment.
Referring to fig. 2, a display screen state control apparatus 100 includes:
the acquiring module 1001 is configured to acquire user requirement information corresponding to each person located in a preset area of the display screen;
the classification module 1002 is configured to classify each user requirement information according to a preset rule, and generate at least one type;
a distribution rate determining module 1003, configured to determine a distribution rate of each type according to a type corresponding to each person;
the screen segmentation module 1004 is configured to segment a display screen of the display screen according to distribution rates corresponding to each type, and determine display areas corresponding to each type;
And the delivery module 1005 is configured to determine, according to the type, an advertisement delivery video corresponding to the type, and display the advertisement delivery video in the corresponding display area.
Through adopting the technical scheme, people in the preset area can view the display screen, user demand information of all people in the preset area is acquired and counted through the acquisition module 1001 and the classification module 1002, the type of the advertisement of interest in the current preset area is determined, the screen of the display screen is divided according to the type of the advertisement of interest through the screen dividing module 1004, the display area corresponding to each type of advertisement is determined, the advertisement putting video corresponding to each type of advertisement is determined through the putting module 1005, the advertisement putting video is put into the corresponding display area, advertisements corresponding to the type of interest of the people are displayed on the display screen in the divided areas, the accuracy of advertisement putting is improved, and the propaganda effect played after advertisement putting is further improved.
In one possible implementation manner of the embodiment of the present application, when dividing the display screen of the display screen according to the distribution rates corresponding to each type, the screen dividing module 1004 is specifically configured to:
Sequentially sequencing the types according to a preset sequence, and sequentially determining preset display areas corresponding to the types, wherein the preset sequence is the sequence of the distribution rate from large to small, and the preset display areas are determined after dividing the screen of the display screen in advance; or alternatively, the first and second heat exchangers may be,
and determining the proportion of each distribution rate according to the distribution rate corresponding to each type, and dividing the display screen into display areas corresponding to each type according to the proportion.
In a possible implementation manner of this embodiment of the present application, when determining, in sequence, a preset display area corresponding to each type, the screen splitting module 1004 is specifically configured to:
judging whether the number of all types is larger than or equal to the preset number, wherein the preset number is the number of preset display areas;
if the number of the types is greater than or equal to the preset number, determining target types from the types according to a preset sequence, wherein the number of the determined target types is equal to the preset number;
and sequencing the target types according to a preset sequence, and sequentially determining the display area corresponding to each target type.
In one possible implementation manner of the embodiment of the present application, the apparatus 100 further includes:
the template determining module is used for determining a corresponding preset display template again based on the number of all types when the number of the types is smaller than the preset number, wherein the preset display template comprises at least one display area, and the number of the at least one display area is equal to the number of the types;
The area determining module is used for sequentially determining the display areas corresponding to each type according to a preset sequence based on a preset display template.
In one possible implementation manner of the embodiment of the present application, the apparatus 100 further includes:
the deleting module is used for deleting the types with the distribution rate smaller than a preset distribution rate threshold value and generating each type after deletion;
the screen segmentation module is specifically used for determining the proportion of each distribution rate according to the distribution rate corresponding to each type:
and determining the proportion corresponding to each deleted type according to the distribution rate corresponding to each deleted type.
In one possible implementation manner of the embodiment of the present application, the apparatus 100 further includes:
the behavior acquisition module is used for acquiring behavior information of each person corresponding to the type with the largest distribution rate;
the judging module is used for judging the interested degree of the personnel on the type of advertisement according to the behavior information corresponding to each personnel;
and the type deleting module is used for deleting the type from the user demand information corresponding to any person when the interest degree of any person is lower than the preset degree.
In one possible implementation manner of the embodiment of the present application, the apparatus 100 further includes:
And the association transmitting module is used for transmitting the user demand information corresponding to each person in the preset area to the association display screen so that the association display screen determines the type according to the user demand information.
It will be clear to those skilled in the art that, for convenience and brevity of description, specific working procedures of the above-described systems, apparatuses and units may refer to corresponding procedures in the foregoing method embodiments, and are not repeated herein.
The embodiment of the application also describes an electronic device from the perspective of the entity apparatus, as shown in fig. 3, the electronic device 1100 shown in fig. 3 includes: a processor 1101 and a memory 1103. The processor 1101 is coupled to a memory 1103, such as via a bus 1102. Optionally, the electronic device 1100 may also include a transceiver 1104. It should be noted that, in practical applications, the transceiver 1104 is not limited to one, and the structure of the electronic device 1100 is not limited to the embodiments of the present application.
The processor 1101 may be a CPU (Central Processing Unit ), general purpose processor, DSP (Digital Signal Processor, data signal processor), ASIC (Application Specific Integrated Circuit ), FPGA (Field Programmable Gate Array, field programmable gate array) or other programmable logic device, transistor logic device, hardware components, or any combination thereof. Which may implement or perform the various exemplary logic blocks, modules, and circuits described in connection with this disclosure. The processor 1101 may also be a combination that performs computing functions, such as a combination comprising one or more microprocessors, a combination of a DSP and a microprocessor, or the like.
Bus 1102 may include a path that communicates information between the components. Bus 1102 may be a PCI (Peripheral Component Interconnect, peripheral component interconnect Standard) bus or an EISA (Extended Industry Standard Architecture ) bus, or the like. Bus 1102 may be divided into address bus, data bus, control bus, and the like. For ease of illustration, only one thick line is shown in fig. 3, but not only one bus or one type of bus.
The Memory 1103 may be, but is not limited to, a ROM (Read Only Memory) or other type of static storage device that can store static information and instructions, a RAM (Random Access Memory ) or other type of dynamic storage device that can store information and instructions, an EEPROM (Electrically Erasable Programmable Read Only Memory ), a CD-ROM (Compact Disc Read Only Memory, compact disc Read Only Memory) or other optical disk storage, optical disk storage (including compact discs, laser discs, optical discs, digital versatile discs, blu-ray discs, etc.), magnetic disk storage media or other magnetic storage devices, or any other medium that can be used to carry or store desired program code in the form of instructions or data structures and that can be accessed by a computer.
The memory 1103 is used for storing application program codes for executing the present application and is controlled to be executed by the processor 1101. The processor 1101 is configured to execute application code stored in the memory 1103 to implement what is shown in the foregoing method embodiment.
Among them, electronic devices include, but are not limited to: mobile terminals such as mobile phones, notebook computers, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablet computers), PMPs (portable multimedia players), car terminals (e.g., car navigation terminals), and stationary terminals such as digital TVs, desktop computers, and the like, and servers and the like. The electronic device shown in fig. 3 is only an example and should not be construed as limiting the functionality and scope of use of the embodiments herein.
The present application provides a computer readable storage medium having a computer program stored thereon, which when run on a computer, causes the computer to perform the corresponding method embodiments described above. In the embodiment of the application, the person in the preset area can view the display screen, the type of the advertisement of interest in the current preset area is determined by acquiring and counting the user demand information of all the persons in the preset area, the screen of the display screen is divided according to the type of the advertisement of interest, the display area corresponding to each type of advertisement and the advertisement putting video corresponding to each type of advertisement are determined, the advertisement putting video is put into the corresponding display area, the advertisements corresponding to the type of interest of the person are displayed in the different areas on the display screen, the accuracy of advertisement putting is improved, and the propaganda effect played after advertisement putting is further improved.
It should be understood that, although the steps in the flowcharts of the figures are shown in order as indicated by the arrows, these steps are not necessarily performed in order as indicated by the arrows. The steps are not strictly limited in order and may be performed in other orders, unless explicitly stated herein. Moreover, at least some of the steps in the flowcharts of the figures may include a plurality of sub-steps or stages that are not necessarily performed at the same time, but may be performed at different times, the order of their execution not necessarily being sequential, but may be performed in turn or alternately with other steps or at least a portion of the other steps or stages.
The foregoing is only a partial embodiment of the present application and it should be noted that, for a person skilled in the art, several improvements and modifications can be made without departing from the principle of the present application, and these improvements and modifications should also be considered as the protection scope of the present application.

Claims (10)

1. A display screen control method, comprising:
acquiring user demand information corresponding to each person in a preset area of a display screen;
Classifying the user demand information according to preset rules to generate at least one type;
determining the distribution rate of each type according to the type corresponding to each person;
dividing a display screen of the display screen according to the distribution rate corresponding to each type, and determining the display area corresponding to each type;
and according to the type, determining the advertisement putting video corresponding to the type, and displaying the advertisement putting video in a corresponding display area.
2. The method according to claim 1, wherein the dividing the display screen of the display screen according to the distribution rate corresponding to each type, and determining the display area corresponding to each type, includes any one of the following:
sequentially sequencing the types according to a preset sequence, and sequentially determining preset display areas corresponding to the types, wherein the preset sequence is the sequence of the distribution rate from large to small, and the preset display areas are determined after dividing the screen of the display screen in advance;
according to the distribution rates corresponding to the types, determining the proportion of the distribution rates, and dividing the display screen into display areas corresponding to the types according to the proportion.
3. The method according to claim 2, wherein the sequentially determining the preset display area corresponding to each type includes:
judging whether the number of all the types is larger than or equal to the preset number, wherein the preset number is the number of preset display areas;
if the number of the types is greater than or equal to the preset number, determining target types from the types according to the preset sequence, wherein the number of the determined target types is equal to the preset number;
sequencing the target types according to a preset sequence, and determining the display area corresponding to each target type in sequence.
4. A method according to claim 3, wherein said determining whether the number of all the types is equal to or greater than a preset number further comprises:
if the number of the types is smaller than the preset number, the corresponding preset display templates are redetermined based on all the numbers of the types, wherein the preset display templates comprise at least one display area, and the number of the at least one display area is equal to the number of the types;
and based on the preset display templates, sequentially determining the display areas corresponding to each type according to the preset sequence.
5. The method according to claim 2, wherein determining the proportion of each distribution rate according to the distribution rate corresponding to each type, further comprises:
deleting the types with the distribution rate smaller than a preset distribution rate threshold value, and generating each deleted type;
wherein, according to the distribution rate that each type corresponds respectively, confirm the proportion of each distribution rate, include:
and determining the proportion corresponding to each deleted type according to the distribution rate corresponding to each deleted type.
6. The method of claim 1, wherein determining, according to the type, an advertisement delivery video corresponding to the type, and displaying the advertisement delivery video in a corresponding display area, further comprises:
acquiring behavior information of each person corresponding to the type with the largest distribution rate;
judging the interested degree of the personnel on the type of advertisement according to the behavior information corresponding to each personnel;
if the interest degree of any one person is lower than the preset degree, deleting the type from the user demand information corresponding to the any person.
7. The method according to claim 1 or 6, characterized in that the method further comprises:
And sending the user demand information corresponding to each person in the preset area to an associated display screen, so that the associated display screen determines the type according to the user demand information.
8. A display screen control apparatus, comprising:
the acquisition module is used for acquiring user demand information corresponding to each person in a preset area of the display screen;
the classification module is used for classifying the user demand information according to preset rules to generate at least one type;
the distribution rate determining module is used for determining the distribution rate of each type according to the type corresponding to each person;
the screen segmentation module is used for segmenting the display screen of the display screen according to the distribution rate corresponding to each type and determining the display area corresponding to each type;
and the delivery module is used for determining the advertisement delivery video corresponding to the type according to the type and displaying the advertisement delivery video in the corresponding display area.
9. An electronic device, comprising:
at least one processor;
a memory;
at least one application program, wherein the at least one application program is stored in the memory and configured to be executed by the at least one processor, the at least one application program configured to: a display screen control method according to any one of claims 1 to 7.
10. A computer-readable storage medium having stored thereon a computer program, characterized in that the computer program, when executed in a computer, causes the computer to execute the display screen control method according to any one of claims 1 to 7.
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