CN116385069A - Marketing popularization service system - Google Patents

Marketing popularization service system Download PDF

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Publication number
CN116385069A
CN116385069A CN202310365269.9A CN202310365269A CN116385069A CN 116385069 A CN116385069 A CN 116385069A CN 202310365269 A CN202310365269 A CN 202310365269A CN 116385069 A CN116385069 A CN 116385069A
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Prior art keywords
marketing
module
service system
unit
promotion service
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CN202310365269.9A
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Chinese (zh)
Inventor
卢正萍
全星宇
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Shanghai Yike Cultural Communication Co ltd
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Shanghai Yike Cultural Communication Co ltd
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Priority to CN202310365269.9A priority Critical patent/CN116385069A/en
Publication of CN116385069A publication Critical patent/CN116385069A/en
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0276—Advertisement creation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G06Q30/0256—User search
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The invention relates to the technical field of G06Q30/00, in particular to a marketing promotion service system. A marketing promotion service system comprises a channel module, an operation module, a data analysis module, a management end and a user end; the operation module is used for planning marketing contents and marketing commodities; and the channel module, the operation module, the data analysis module, the management end and the user end are connected through a network to carry out data transmission, so that sharing of data information is realized. The marketing promotion service system provided by the invention can more easily acquire the attention of users, generate interests for marketing operation content, attract the users to purchase commodities through mass evaluation and the star effect, expand the sales channel of the commodities and promote the sales volume of the commodities.

Description

Marketing popularization service system
Technical Field
The invention relates to the technical field of G06Q30/00, in particular to a marketing promotion service system.
Background
The traditional product selling mode is to purchase the products face to face, with the development of social economy, the hot trend of purchasing the products on the internet is coming in recent years, and the problem that the product selling merchant always wants to solve is that how to make the products of sellers stand out in a plurality of sales products to realize more sales.
The Chinese patent with the patent application number of CN202210880767.2 discloses an intelligent marketing popularization system, adopts corresponding mobile terminals, PC ends and servers, solves the problem of matching precision between commodities and clients, but for the current products sold in full, consumers can hardly know how to better match the characteristics of the products to be purchased with the demands of themselves.
Therefore, providing a way to make consumers more acceptable to know the product information, and increasing the sales of the sold products is a major technical problem to be solved at present.
Disclosure of Invention
In order to solve the problems, the invention provides a marketing promotion service system which comprises a channel module, an operation module, a data analysis module, a management end and a user end.
And the operation module is used for planning marketing contents and marketing commodities.
And the channel module is used for spreading and popularizing the information of the marketing content.
And the data analysis module is used for collecting and analyzing information related to the content of the marketing commodity.
The management end is used for controlling the execution effect and marketing effect of the commodity content.
The user terminal is used for managing marketing commodities by a user.
Preferably, the channel module, the operation module, the data analysis module, the management end and the user end are connected through a network to perform data transmission, so that sharing of data information is realized.
Preferably, the data analysis module comprises a data acquisition unit, a data analysis unit, a delivery diagnosis unit, a bid analysis unit and a data model unit.
Preferably, the data acquisition unit is used for acquiring data information in the channel module and the operation module.
Preferably, the data analysis unit is used for processing and analyzing the data information acquired by the data acquisition unit.
Preferably, the delivery diagnosis unit is used for performing evaluation diagnosis on sales conditions of the marketing products.
Preferably, the bid analysis unit is used for analyzing the marketing plan content of the bid in the industry.
Preferably, the data model unit is used for modeling the selling condition and the selling trend of the marketing product.
Preferably, the channel module comprises a reddish book, a station B, a knowledgeable book, a tremble sound, a quick hand, a naughty book, a jindong book, and a present day head bar.
Preferably, the channel module is used for conducting the propagation of the marketing content through the propagation channel.
Preferably, the propagation channel comprises website operation, website operation, microblog operation, short video operation and information type APP operation.
Preferably, the website operation comprises the integrated operation of brand residence service, brand content number operation and commodity in the small red book and the station B.
The station B is a bilibili official website.
Preferably, the WeChat operation comprises WeChat public number substitution operation, weChat applet substitution operation and WeChat KOL public praise operation.
Preferably, the website operation comprises in-site grass planting of the treasured washing website, in-site operation of the treasured washing website and in-site image-text or video production of the treasured washing website.
Preferably, the information type APP operation comprises a know operation, a today's top-hat operation, a messenger news operation, a phoenix news operation and a web-ready operation.
Preferably, the well-known operations include well-known in-enterprise-number operations and well-known in-enterprise-number event marketing operations.
According to the method and the device, the marketing and selling of the product in the medium are realized through the channel module, and the maintenance relationship of the resource can be realized.
Preferably, the management end comprises a project management module, a project execution module, a progress control module, an execution feedback module and a project case setting module.
Preferably, the item management module is used for managing a scheme of marketing planning of the marketing product item.
Preferably, the project execution module is used for executing a marketing plan.
Preferably, the progress bar control module is used for knowing the execution progress of the marketing planning scheme.
Preferably, the execution feedback module is used for knowing the marketing scheme and collecting information on the marketing product effect.
Preferably, the project proposal module is used for carrying out statistical analysis on marketing conditions and product propaganda effects of marketing products and combing the contents of the project proposal.
The operation module comprises a marketing strategy unit, a creative output unit, a document creation unit, a market early warning unit and a scheme planning unit.
Preferably, the operation module further comprises a check-in service sub-module, a brand content number operation sub-module, a public number generation operation sub-module, a WeChat operation sub-module, a microblog operation sub-module, a Taobao operation sub-module, a well-known enterprise number operation sub-module, an event marketing sub-module, a content planning sub-module and a short video delivery sub-module.
Preferably, the operation module performs marketing of the product in internet sites and applets.
Preferably, the marketing of the product in the internet site and the applet comprises brand start conversion, new product marketing, hot marketing product production and sales conversion.
Preferably, the brand start transformation comprises on-line sales start of products, establishment of brand images of commodities and improvement of market cognition of the commodities.
Preferably, the new product marketing comprises publicizing and creating a sales commodity, making a preheating topic of the sales product, and depositing the content of the product.
Preferably, the making of the hot-sold product includes increasing the screen exposure of the sold product, making a public praise accumulation of the sold product, and expanding the purchase sales of the sold product.
Preferably, the sales transformation comprises shop diversion, flow harvesting and planning to drive sales.
Preferably, the operation module is used for achieving the purposes of attracting attention to the user, generating interest to the user, enabling the user to actively know the relevant information of search and obtaining the evaluation of the user.
Preferably, the operation module is further used for outputting customized content, providing professional media policy, matching optimal account numbers and tracking delivery effects.
Preferably, the outputting the customized content includes marketing content planning by specifying marketing nodes, combing brand characteristics, mining product selling points, and targeting groups of people.
Preferably, the providing the professional media policy includes formulating a sales policy based on marketing objectives, formulating the sales policy according to product characteristics and formulating the sales policy by comprehensively considering project budgets, and selecting and collocating the formulated sales policy with different media platforms.
Preferably, the tracking and putting effect comprises statistical monitoring of the selling effect of the product, analysis of the selling data of the product, and adjustment of the subsequent propaganda force put in the internet site and the applet by the statistical monitoring of the selling effect of the product and the analysis of the selling data of the product.
Preferably, the operation module comprises an in-station propaganda sub-module.
Preferably, the in-station propaganda sub-module comprises an in-station grass planting service unit.
Preferably, the in-station grass planting service unit is used for integrating resources such as star, opinion leader, grass root man and the like, and constructing red book content marketing, treasured content marketing, weChat content marketing, microblog content marketing and tremble content marketing.
In the application, the marketing products are matched with resources such as the star, the opinion leader and the grass root man, so that the popularity of the brands of the marketing products is enlarged, and the brands are younger.
Preferably, the user terminal comprises a user registration unit and a product display unit.
Preferably, the user registration unit is used for registering an account number for the user.
Preferably, the product display unit is for displaying a vending product.
According to the marketing promotion service system provided by the invention, the planning of marketing contents and commodity marketing are realized through the operation module, information propagation promotion is carried out on the marketing contents which are planned through the channel module after the marketing contents are planned, and the channel module specifically adopted comprises the following components: red book, station B, zhi, tremble, fast hand, naughty, jindong, today's top bar; the data analysis module is used for collecting and analyzing information related to the content of the marketing commodity, specifically analyzing the sales and promotion conditions of the marketing commodity, controlling the execution effect and marketing effect of the content of the marketing commodity through the management end, and displaying the sales conditions of the marketing product to the user who sells the commodity at the user end.
Advantageous effects
1. The marketing promotion service system provided by the invention can more easily acquire the attention of users, generate interests for marketing operation content, attract the users to purchase commodities through mass evaluation and the star effect, expand the sales channel of the commodities and promote the sales volume of the commodities.
2. By setting the operation module in the marketing promotion service system provided by the invention, the marketing content is planned and commodity marketing is realized, and the marketing content is planned to attract attention to the user, enable the user to generate interest, enable the user to actively know search related information and acquire the evaluation of the user.
3. The marketing promotion service system provided by the invention is provided with the channel module for information transmission promotion of marketing content, so that marketing commodity is purchased and sold in the medium, the promotion path of commodity is enlarged, and the efficiency of obtaining commodity information by consumers is improved.
4. The marketing promotion service system provided by the invention is provided with the data analysis module which is used for collecting and analyzing information related to the content of marketing commodities, and a visual data model can be formulated by analyzing the data, so that a user can conveniently know the sales information of the marketing products.
5. The marketing promotion service system provided by the invention realizes matching of marketing products with resources such as star, opinion leader, grass root and the like, expands the popularity of the brands of the marketing products and realizes brand rejuvenation.
Drawings
Fig. 1 provides a schematic structural diagram of a marketing promotion service system.
Detailed Description
Example 1
A marketing promotion service system comprises a channel module, an operation module, a data analysis module, a management end and a user end;
and the operation module is used for planning marketing contents and marketing commodities.
And the channel module is used for spreading and popularizing the information of the marketing content.
And the data analysis module is used for collecting and analyzing information related to the content of the marketing commodity.
The management end is used for controlling the execution effect and marketing effect of the commodity content.
The user terminal is used for managing marketing commodities by a user.
And the channel module, the operation module, the data analysis module, the management end and the user end are connected through a network to carry out data transmission, so that sharing of data information is realized.
Fig. 1 provides a schematic structural diagram of the marketing promotion service system.
The data analysis module comprises a data acquisition unit, a data analysis unit, a delivery diagnosis unit, a bid analysis unit and a data model unit.
The data acquisition unit is used for acquiring data information in the channel module and the operation module.
The data analysis unit is used for processing and analyzing the data information acquired by the data acquisition unit.
The delivery diagnosis unit is used for carrying out evaluation diagnosis on the selling condition of the marketing products.
The bid analysis unit is used for analyzing the marketing plan content of the bid in the industry.
The data model unit is used for carrying out data display of modeling on the selling condition and the selling trend of the marketing products.
The channel module includes: red book, station B, zhi, tremble, quick hand, naughty, jindong, and today's top bar.
The channel module is used for conducting marketing content transmission through the transmission channel.
The propagation channel comprises website operation, weChat operation, microblog operation, short video operation and information type APP operation.
The website operation comprises the integrated operation of brand resident service, brand content number operation and commodity in the small red book and the B station.
The station B is a bilibili official website.
The WeChat operation comprises WeChat public number operation, weChat applet operation and WeChat KOL public praise operation.
The microblog operation comprises an official microblog operation and a network red KOL service.
The website operation comprises in-site grass planting of the treasured washing website, in-site operation of the treasured washing website and in-site image-text or video production of the treasured washing website.
The information type APP operation comprises a known operation, a present day headline operation, a messenger news operation, a phoenix news operation and a net easy operation.
The known operations include operations in known enterprise numbers and event marketing operations in known enterprise numbers.
The short video operation comprises in-station information flow operation, in-station throwing strategy making operation, in-station prime man and network red KOL throwing operation in trembling.
The management end comprises a project management module, a project execution module, a progress management and control module, an execution feedback module and a project proposal module.
The project management module is used for managing a marketing plan scheme of a marketing product project.
The project execution module is used for executing the marketing planning scheme.
The progress management control module is used for knowing the execution progress of the marketing planning scheme.
The execution feedback module is used for knowing the marketing scheme and collecting information on the marketing product effect.
The project proposal module is used for carrying out statistical analysis on marketing conditions and product propaganda effects of marketing products and combing the contents of the project proposal.
The operation module comprises a marketing strategy unit, a creative output unit, a document creation unit, a market early warning unit and a scheme planning unit.
The operation module further comprises a check-in service sub-module, a brand content number operation sub-module, a public number generation operation sub-module, a WeChat operation sub-module, a microblog operation sub-module, a Taobao operation sub-module, a well-known enterprise number operation sub-module, an event marketing sub-module, a content planning sub-module and a short video delivery sub-module.
The operation module performs marketing of the product in internet websites and applets.
Marketing of products in internet sites and applets comprises brand starting transformation, new product marketing, hot marketing product making and sales transformation.
The brand start transformation comprises the steps of selling and starting on a product line, establishing brand images of commodities and improving market cognition of the commodities.
The new product is marketed, including publicity and creation of sales commodity, making of preheating topic of sales product, and content precipitation of product.
The method for manufacturing the hot sale products comprises the steps of increasing the screen exposure of the sale products, carrying out the public praise accumulation of the sale products and expanding the purchase and sales quantity of the sale products.
The sales transformation comprises shop drainage, flow harvesting and planning to drive sales content.
Marketing of products in the internet site and the applet comprises small red book content marketing, B station content marketing, tremble content marketing, treasured content marketing, beijing east content marketing and Zhimai content marketing.
The operation module is used for attracting attention of the user, enabling the user to generate interests, enabling the user to actively know relevant search information and obtaining the evaluation of the user.
The operation module is also used for outputting customized content, providing professional media strategies, matching optimal account numbers and tracking the delivery effect.
The outputting customized content comprises marketing content planning through defining marketing nodes, combing brand characteristics, mining product selling points and circumscribing target groups.
The provision of the professional media strategy comprises the steps of formulating a sales strategy based on marketing targets, formulating the sales strategy according to product characteristics and comprehensively considering project budgets, and selecting and collocating the formulated sales strategy with different media platforms.
Matching the optimal account number comprises matching the proper network red personal selection through characteristic analysis of the marketing product.
The tracking and putting effect comprises statistics and monitoring of the selling effect of the product, analysis of the selling data of the product and adjustment of the subsequent propaganda strength put in the internet site and the applet through the statistics and monitoring of the selling effect of the product and the analysis of the selling data of the product.
The operation module comprises an in-station propaganda sub-module.
The in-station propaganda sub-module comprises an in-station grass planting service unit.
The in-station grass planting service unit is used for integrating resources such as star, opinion leader, grass root and the like, and constructing little red book content marketing, treasured content marketing, weChat content marketing, microblog content marketing and tremble content marketing.
The user terminal comprises a user registration unit and a product display unit.
The user registration unit is used for registering an account number for a user.
The product display unit is used for displaying the sold products.

Claims (10)

1. The marketing promotion service system is characterized by comprising a channel module, an operation module, a data analysis module, a management end and a user end;
the operation module is used for planning marketing contents and marketing commodities;
the channel module is used for spreading and popularizing information of marketing contents;
the data analysis module is used for collecting and analyzing information related to the content of the marketing commodity;
the management end is used for controlling the execution effect and marketing effect of the marketing commodity content;
the user terminal is used for managing marketing commodities by a user.
2. The marketing promotion service system of claim 1, wherein the data analysis module comprises a data acquisition unit, a data analysis unit, a delivery diagnosis unit, a bid analysis unit, a data model unit.
3. The marketing promotion service system of claim 2, wherein the data acquisition unit is configured to obtain data information in the channel module and the operation module.
4. The marketing promotion service system of claim 1, wherein the channel module is for conducting distribution of marketing content through a distribution channel.
5. The marketing promotion service system of any one of claims 1-4, wherein the management end comprises a project management module, a project execution module, a progress bar control module, an execution feedback module, and a project proposal module.
6. The marketing promotion service system of claim 1, wherein the operation module comprises a marketing strategy unit, a creative output unit, a document creation unit, a market pre-warning unit, a scheme planning unit.
7. The marketing promotion service system of claim 1, wherein the operator module performs marketing of the product in an internet site, applet.
8. The marketing promotion service system of claim 7, wherein the operation module is configured to draw attention to a user, generate interest to the user, actively learn search related information, and obtain an evaluation of the user.
9. The marketing promotion service system of claim 8, wherein the operations module is further configured to output customized content, provide professional media policies, match optimal account numbers, and track impression effects.
10. The marketing promotion service system of claim 1, wherein the operations module comprises an in-station promotional sub-module.
CN202310365269.9A 2023-04-04 2023-04-04 Marketing popularization service system Withdrawn CN116385069A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN202310365269.9A CN116385069A (en) 2023-04-04 2023-04-04 Marketing popularization service system

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN202310365269.9A CN116385069A (en) 2023-04-04 2023-04-04 Marketing popularization service system

Publications (1)

Publication Number Publication Date
CN116385069A true CN116385069A (en) 2023-07-04

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Country Status (1)

Country Link
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