CN1160644C - Internet network information collector - Google Patents

Internet network information collector Download PDF

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Publication number
CN1160644C
CN1160644C CNB001295365A CN00129536A CN1160644C CN 1160644 C CN1160644 C CN 1160644C CN B001295365 A CNB001295365 A CN B001295365A CN 00129536 A CN00129536 A CN 00129536A CN 1160644 C CN1160644 C CN 1160644C
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China
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questionnaire
answer
inquiry person
data
information collector
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Expired - Fee Related
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CNB001295365A
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CN1346111A (en
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彭文正
尹相志
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Individual
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Abstract

The present invention relates to an internet information collector which comprises a questionnaire generating device, a questionnaire receiving device and a communication interface, wherein the questionnaire generating device comprises a questionnaire generating interface, a questionnaire generator and an answerer database; the questionnaire receiving device comprises an answerer ethnic group analyzer, a data processor and an inquiry interface; the communication interface is used for connecting the internet network information collector with the Internet. An investigator for active opinion investigation in the Internet is investigated by the device, the collected information has sufficient reliability and efficiency, and the collected information can be analyzed.

Description

Internet network information collector
Technical field
The present invention relates to a kind of information collector, particularly a kind of person of investigation initiatively carries out the internet network information collector of opinion survey on world-wide web.
Background technology
Market survey and opinion poll are very important in a Social Science Research method links, also are the important evidence of understanding human behavior, cumulative knowledge, formation decision-making.
The scholar of the U.S. in 1948 is used for real example with the notion of probability sampling (Probability Sampling) first, has opened new era (Babbie, 1998) of social investigation.Through updating technically, formed the computer assisted telephone access system (Computer Asisted Telephone Interviewing) that at present widely use thereafter.
Yet the arriving of cybertimes has changed human many habits and customs, and in a foreseeable future, network will change behavior patterns many in traditional world in conjunction with the 3C integration epoch of computer, communication, consumption.
Existing computer auxiliary telephone investigating system has exposed three shortcomings at least, the one, the problem of the sampling unit that can't overcome (Sampling Unit) for a long time, the problem for the treatment of as the maximum of sampling frame (Sampling Frame) with the telephone number volume is that sampling unit is family or company, but not the individual that we were concerned about (Individual), this has also violated a most important principle in the picked at random (Random Sampling)--and-probability that each object that is studied is drawn into equates.
It two is to cooperate the network development that shoots up, network world is flourish, ecommerce is but still suitable groping the phase of chaos, its main cause is for lacking good social science investigation method, accurately grasp cyber population's behavior pattern, by the telephone poll awareness network world is an impracticable road, because these two are used the common factor of group very limited.
It three is telephone poll expense manpowers consuming time, therefore is difficult to reach large-scale sample number, causes sampling error (Sampling Error) often high, makes investigation result depart from the fact, forms to mislead.
Though world-wide web is widely used in the world, by world-wide web vast user to be gathered information, the particularly collection of suggestion still rests on so-called network labour ticket---be the stage that online friend's freedom is voted on the net.The sample of obtaining like this is not possess representational convenience sampling (Reliance on Available Subiect), can be referring to Babbie, and Eral.1998.ThePractice of Social Resea rch.Benlmont, CA:Wadsworth.
One of sample survey and statistical major function are to go accurately to assess with representative an amount of sample the characteristic of the population (Population) of huge and difficult survey, therefore can on network, carry out representative probability sampling (Probability Sampling), can make the network opinion survey possess scientific meaning.
Picked at random (Random Selection) is the cardinal rule of probability sampling, and any one element of desire investigation just all has the chance of being sampled equally, and each is sampled to independent event, as 203 pages of above-mentioned Babbie works.Yet the voting mechanism on the network all can't overcome this bottleneck at present.
Repeat ballot also for the most conspicuous disadvantage of existing network voting, this easily by about the will of the people distribute, Investigational confidence level is produced a very large impact.Also because the deficiency of existing network voting mechanism theoretical foundation and function, the also feasible more accurate and functional methods of sampling of tool, can't use fully as stratified sampling (Stratified Sampling), multistage knot clump sampling (Multistage ClusterSarnpbllg) etc., cause the investigator to carry out deep analysis at the group of special properties or behavior pattern.
In addition, existing network voting mechanism can't be carried out interaction with the interviewee.For example, in the conditional problem (Contingency Question) that academic research and market survey often need be used, promptly answer and differently answer inquiry person and jump the designs of answering the different exercise questions that continues; Lack this kind mechanism, make the confidence level (Reliability) of network questionnaire and efficient (Validity) be subjected to great restriction.
Above-mentioned and other existing world-wide web characteristics, it is difficult to make effective information collect, thereby can't bring into play effective function.
Summary of the invention
The object of the present invention is to provide a kind of internet network information collector, can guarantee sample randomness and popularity when information is collected.
Purpose of the present invention also is to provide a kind of internet network information collector, can fixed condition, will answer inquiry person's classification, and carry out complicated sampling, differentiate and answer group under the inquiry person, judge.
The present invention also aims to provide a kind of internet network information collector, can provide interactive information to collect the interface, and improve the efficient that information is collected.
The object of the present invention is achieved like this:
A kind of internet network information collector is characterized in that this device comprises:
A questionnaire generation device in order to foundation user's operation, produces the electric questionnaire that contains a plurality of problems automatically; This questionnaire generation device comprises: a questionnaire produces the interface, carries out questionnaire for the user and makes operation; A questionnaire generator can produce questionnaire content and test paper data formats automatically according to user's operation; Reach one and answer inquiry person's data bank, answer inquiry person's data with storage;
A questionnaire acceptor device is answered inquiry person's answer and is handled in order to automatic collection; This questionnaire acceptor device comprises: answer inquiry person group analyzer for one, with at the test paper of being received, analyze the affiliated group of answering inquiry person; A data processor with the test paper content that will be collected, is handled, to form suitable form; And a query interface, inquire about for the user; And
A communication interface, with this internet network information collector and world-wide web binding;
Described communication interface is sent to questionnaire in the e-mail box of appointment, and will receive answer the encoded radio that inquiry person sends here after, it is stored in the data form of computer memory;
Described questionnaire generator can produce numerical value passback driver, this numerical value passback driver can drive the PC of answering inquiry person, answer the answer of inquiry person's input with automatic pick-up, deposit in the form in a temporary storage with most fields, and start when delivering letters key in answering inquiry person, this answer is sent to this questionnaire acceptor device.
This questionnaire generator can produce a sequential coding, to be attached in this electric questionnaire.
Effect of the present invention is: utilize internet network information collector of the present invention, can answer the huge questionnaire of inquiry person's amount shipped out on world-wide web, the content that reclaims the back and can analyze the group of answering inquiry person automatically and answer inquiry.The present invention can be used for analyzing automatically the result of survey, adds that sampling number can need not to increase under the cost in the past to amplify the degree of accuracy that is enough to improve greatly the world-wide web gather material arbitrarily.
The invention provides the function of automatic generation questionnaire, integrated simultaneously questionnaire build put, function such as questionnaire sampling, questionnaire transmission, records of values, the user is provided complete and efficient technique for investigation, can passes through group's analyzer simultaneously, further understand the suggestion of special group.
Under framework of the present invention, questionnaire is to send in a large number, and chooses the test paper that closes in demand when reclaiming after group analyzes, and can exempt under the conventional practice, and test paper quantity waits the result of failure very little.The present invention can carry out closed questionnaire to known group, also can carry out open questionnaire to open colony, also can intersect utilization, and compares analysis.
In addition, the present invention more provides the method for making of movable or interactive questionnaire.Through after the simple modification, more can be in order to make multimedia interactive questionnaire, to improve effect.
Description of drawings
Fig. 1 is the system diagram of internet network information collector of the present invention;
Fig. 2 is applicable to that for a kind of questionnaire of the present invention produces the synoptic diagram at interface;
Fig. 3 shows a part that reclaims test paper;
The present invention is described in detail below in conjunction with accompanying drawing.
Embodiment
Fig. 1 represents the system diagram of internet network information collector of the present invention.As shown in Figure 1, internet network information collector of the present invention comprises: a questionnaire generation device 10, comprise that a questionnaire produces 12, one of 11, one questionnaire generators in interface and answers inquiry person's data bank 13, and a form generator 14; A questionnaire receiving trap 20 comprises that one is answered 21, one data processors 22 of inquiry person group analyzer and a query interface 23; And a communication interface 30, comprise a re-transmitter, be connected to a world-wide web.
In the present invention, the function of questionnaire generation device 10 is to produce the questionnaire that will collect information.Therefore, this questionnaire generation device 10 provides a questionnaire to produce interface 11, and by the figure man-machine interface, input produces the required information of questionnaire for the user.Fig. 2 shows that a kind of suitable questionnaire produces the synoptic diagram at interface.Producing in the interface at the simple questionnaire of this kind, is the questionnaire that can produce a kind of formization.When the problem of input questionnaire, the user imports questionnaire title, content, set up the answer number of date, problem and list, final election, can set up a questionnaire form.In other embodiment, complicated questionnaire design inputting interface then can be provided, even patterned questionnaire and multimedia, interactive questionnaire.No matter comply with which kind of mode, all can utilize a patterned man-machine interface, carry out the input of questionnaire content and form.
After the user inserted required information, questionnaire produces interface 11 can show another picture again, for the more information of user's input.For example, after the hurdle answer number and single final election of the 1st picture input questionnaire, can import problem at the 2nd picture, and possible answer.
Described questionnaire generation device 10 also has a questionnaire generator 12.This questionnaire generator 12 is software programs, the data of in questionnaire produces interface 11, being imported in order to the foundation user, and, produce a questionnaire picture that comprises questionnaire and answer according to the form of system design.In the present invention, because questionnaire is the form generation with Email, and passes back with E-mail mode by answering inquiry person, therefore, the form of its questionnaire is the html form.Other auxiliary routine language, for example JavaScript and VB script are all in the present invention applicable.
Simultaneously, questionnaire build put finish after, the form generator 14 in the questionnaire generation device 10 can be set up the form on a corresponding questionnaire response value hurdle, with provide follow-up survey as a result receiving trap 20 use.
In an embodiment of the present invention, the questionnaire of being sent may be taked dual mode, and a kind of mode is fixed questionnaire, and the source of its exercise question is the data bank of a record exercise question.Another kind of mode is the elasticity questionnaire, is after utilizing an editing machine editor, and the source code commentaries on classics is attached to Email has become mail body of text (text body).At this moment, the exercise question journal of layout is in form generator 14.Simultaneously, according to the questionnaire specification that is produced, form generator 14 can produce questionnaire answer record shelves, answers inquiry person's answer with reception.The elasticity questionnaire can be done different arrangements according to need with same exercise question and option, and this kind mechanism can be avoided order effect (order effect) completely, i.e. the priority of exercise question or option appearance may influence the artificial interference of answering inquiry person's suggestion.
In the present invention, questionnaire mainly is to send and answer inquiry person in the mode of Email, and therefore must set up one in advance answers inquiry person's data bank, answers inquiry person's data bank 13 and can be divided into two districts, and the 1st district 13a is the Member Information storehouse, and the 2nd district 13b is non-member's data bank.Here, the member is meant the inquiry person that answers who has personal information in data bank 13.The non-member then is the inquiry person that answers of no personal information in the data bank 13.
As for so-called personal information, then mainly comprise non-exclusive individuals' such as individual sex, age, income, education degree, residence (postcode), telephone number region code grouped data (group).Individual e-mail address is the necessary information on using, but individual name etc., better address and telephone number etc., because also meaningless on statistics, then non-genus is necessary.
In the 13a of Member Information storehouse, when Member Information is presented in graphical interfaces, can be mess code with member's personal information transcoding by a scrambler (not shown), to ensure that the member's right of privacy and the data that prevents leak, before posting or group analyze, can mess code be translated to live data, to carry out aforementioned activities again by a code translator (not shown).
One list manager (not shown) can be provided in non-member's data bank 13b, to safeguard, to compile the E-mail data of seizing the non-member, when increasing non-member's data newly at every turn, can reject repetition, remove the function of the wrong data comprise invalid character and non-electronic mail formats (for example not comprising " " and characters such as ". "), and place according to the mail server name class.
When sending e-file, communication interface 30 provides various tool, questionnaire is sent to the e-mail box of appointment.Its mode can be general Email package load mode, also other modes that are suitable for.Relevant questionnaire is sent mode, because of belonging to prior art, does not add at this and gives unnecessary details.
In example of the present invention, the questionnaire so that the Email pattern exists returns driver with a numerical value.This numerical value passback driver produces when the questionnaire generator produces questionnaire automatically, and is attached in the contained data of questionnaire, gives in the lump and answers inquiry person.The purpose of this numerical value passback driver is to drive the PC of answering inquiry person, automatic pick-up is answered inquiry person's answer, deposit in a form, and start when delivering letters key in answering inquiry person, this form together with the e-mail address of answering inquiry person, is passed back in the internet network information collector of the present invention, and stored with digitally coded form, after can saving traditional questionnaire recovery, with the complicated processes of hand-coding to analyze.
When the communication interface 30 of world-wide web gather material device of the present invention receive answer the encoded radio that inquiry person sends here after, being about to it is stored in the data form of computer memory (not shown), treat that investigation finishes, then can utilize data processor is the form that all statistical softwares can read with the information unloading of collecting, and analyzes.According to framework of the present invention, owing on world-wide web, carry out gather material, can answer under the situation of inquiry person's background the unknown in the past and carry out, but because of quantity of sampling quantity huge, can reclaim the back at questionnaire and analyze by the group of answering inquiry person, collected useful and sampling with specificity and representational suggestion.Filter earlier when this kind practice and traditional opinion survey, the group of analytical sampling, whether decision asks a question again, and inequality.Except that can exempting complicated group's analytical work, also can avoid answering inquiry person group because of restriction, cause and answer the expection that inquiry person guesses that the inquirer checks on one's answers, and cause biased.
In the present invention, as desire to carry out special group suggestion when collecting with non-member's data 13b, when the passback of questionnaire encoded radio enters data bank, can analyze group's analyzer 21 of answering inquiry person group automatically by one, can reach to analyze and answer inquiry person group, and answer inquiry person and do not need to answer inquiry person's answer what will take a sample, be pre-existing in different forms.When carrying out this ethnic cluster analysis, in answering the answer that inquiry person passes back, choose required field, compare, relatively or analyze.For example,, then only need utilize a simple computer program, obtain the value of this three field, compare and relatively can obtain if in answering inquiry person, choose women, age the formed group of common factor in 20-30 year and post-secondary education.As for the mode of this program of generation, can produce the chart at interface 11 by the questionnaire that is based upon the questionnaire generation device, for user's initial conditions, utilize general program generation device to produce again.The program of gained is standby in this group's analyzer 21 of existence.
In another embodiment, utilize group's analyzer 21 in the 13a of Member Information storehouse, to collect, choose qualified group and form, and utilize random number producer (not shown) to select to send the object of questionnaire therein at random.This kind mode is to take a sample in the group with regard to known personal information.In this situation, the questionnaire of withdrawal needn't carry out group once again through group's analyzer 21 and analyze.Group's analyzer and random number producer function two combine, more can carry out the complicated methods of sampling, as stratified sampling (stratified sampling), knot clump sampling (cluster sampling), multistage knot clump sampling (multistage cluster sampling) etc., cause these high mechanism of difficulty in traditional methods of sampling, method is finished easily in the present invention.
Through the test paper after data processor 22 processing, be to form a table with a plurality of fields.Fig. 3 shows a part that reclaims test paper.Data processor 22 can transfer the numerical value that reclaims to form that various general statistical analysis softwares (as SPSS, SAS, EXCEL, LIMDEP, LISREL, MiniTab, STATA etc.) can read, to carry out next step analysis.In addition, the present invention also by a query interface 23, carries out online query for the user, and conveniently does dynamic gather material.

Claims (2)

1. internet network information collector, it is characterized in that: this device comprises:
A questionnaire generation device in order to foundation user's operation, produces the electric questionnaire that contains a plurality of problems automatically; This questionnaire generation device comprises: a questionnaire produces the interface, carries out questionnaire for the user and makes operation; A questionnaire generator can produce questionnaire content and test paper data formats automatically according to user's operation; Reach one and answer inquiry person's data bank, answer inquiry person's data with storage;
A questionnaire acceptor device is answered inquiry person's answer and is handled in order to automatic collection; This questionnaire acceptor device comprises: answer inquiry person group analyzer for one, with at the test paper of being received, analyze the affiliated group of answering inquiry person; A data processor with the test paper content that will be collected, is handled, to form suitable form; And a query interface, inquire about for the user; And
A communication interface, with this internet network information collector and world-wide web binding;
Described communication interface is sent to questionnaire in the e-mail box of appointment, and will receive answer the encoded radio that inquiry person sends here after, it is stored in the data form of computer memory;
Described questionnaire generator can produce numerical value passback driver, this numerical value passback driver can drive the PC of answering inquiry person, answer the answer of inquiry person's input with automatic pick-up, deposit in the form in a temporary storage with most fields, and start when delivering letters key in answering inquiry person, this answer is sent to this questionnaire acceptor device.
2. internet network information collector as claimed in claim 1 is characterized in that: this questionnaire generator can produce a sequential coding, to be attached in this electric questionnaire.
CNB001295365A 2000-09-28 2000-09-28 Internet network information collector Expired - Fee Related CN1160644C (en)

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