511001 經濟部智慧財產局員工消費合作社印製 A7 B7 五、發明說明（/ ) 【發明之應用範疇】 本發明是關於一個網際網路資訊鬼集方法及裝置，特別是 關於一種調查硏究者在網際網路上主動進行意見調查之方法與 裝置 【發明之背景】 市場調查與民意調親社射釋硏究法中極爲重要的一個 環節，也是瞭解人類行爲、娜知識、形成決策的重要依據。 1948年美國的學者首次將機率抽樣㈣祕卿Sampling)的 槪念用於實證上，開啓了社會調查的新紀元(Babbie，1998)。其後 雄術上不斷的改進，形成了目前廣爲使用的「職輔助電話 訪問系統（Computer Asisted Telephone Interviewing )」。 然而，網睡代的來臨，改變了人類許多的生活習慣，在 可預見的未來，網路結合電腦、通訊、消費的3C整合時代將會 改變傳統世界中許多的行爲模式。 現有的電腦輔助電話調查系統至少暴露了三個缺點，一是 長期以來無法克服的讎單位(Sampling Unit)的問題，使用麵 號碼淸冊當成抽樣架構(Sampling Frame)的最大的問題是抽樣單 位爲家庭或公司行號，而非我們麵心的個人(Individual)，這也 3 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） ---------------------訂---------線* (請先閱讀背面之注意事項再填寫本頁) 511001 經濟部智慧財產局員工消費合作社印製 A7 B7 五、發明說明（厶） 違反了隨機選取(Random S^mpKng)中最重要的一個原貝(]…每個 被硏究的對象被抽取到的機率相等。 其二是無法配合迅速成長的網路發展，網路世界蓬勃發 展，電子商務卻仍在相當渾沌的摸索期，其主要原因爲缺乏優 良之社會科學調查方法，精準地掌握網路人口的行爲模式，透 過驅調查了解網路世界是一^行不通的路，因爲這兩個使用 族群的交集十分有限。 其三是電話調查耗時費人力，因此很難達到大規模的樣本 數，致使抽樣誤差(Sampling Error)常居高不下，使得調查結果 偏離事實，成誤導。 雖然網際網路已經在世界上廣爲應用，但是透過網際網路 對廣大的用戶蒐集資料，特別是意見的蒐集，仍然停留在所謂 「網臟票」-即網友自由棚上投票的階段◊這樣取得的樣本 是不具備代表性的方便抽樣(Reliance on Available Subject)(參 見 Babbie，Eral· 1998· 77ie Benlmont， CA: Wadsworth) 抽樣調查與統計學的主要功能之一乃嫌能夠以具有代表 性的適量樣本去精準地推估龐大而不易測的母群體(Population) 4 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） ---------I-----------訂---------線▲ (請先閱讀背面之注意事項再填寫本頁) 511001 經濟部智慧財產局員工消費合作社印製 A7 B7 五、發明說明（^ ) 之特性，因此能細路_通行具有代表丨生的機率抽樣(Probability Sampling”方能讎路意見調查具懈釋意義。 隨機選取(Random Selection)爲機率抽樣的基本原則，也就是 欲調查的任何一個元素都具有同樣被抽樣的機會，並且每個抽 樣爲獨立事件(同上Babbie著作之203頁）。然而，目前網路上 的投飄制皆無法克服此一瓶頸。 重複投票亦爲現有之網路投票最顯而易見的瑕破，這種易 被左右的民意飾，對調查硏麵雜力不啻爲一種極大的傷 害。也因爲現有之網路投票機制理論基礎及功能之不足，也使 得更精準且具功能性的讎方法，如分層抽樣(Stratified Sampling)、多段結叢抽樣(Multistage Cluster Sampling)等完全無法 運用，致使調查者麵針難定性麵行爲觀之族群進行深 入之分析 此外5現麵無法與受訪者進行互動，如> 在學術硏究和市場調查經常需要用到的條件式問題(Contingency Question)，亦即回答不同答餘跳答不同之接續題目之設計；缺 乏此制，使得網路問卷之信度(Reliability汲效度(Validity)受 到極大的限制。 5 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -----丨丨：------—-----訂--------- (請先閱讀背面之注音？事項再填寫本頁) 經濟部智慧財產局員工消費合作社印製 511001 A7 B7 五、發明說明（么） 上述以及其他現存之網際網路特性，使得有效的資訊蒐集 困難重重，故而無法發揮有效之功用。 【發明之目的】 本發明之目的乃在提供一種新穎的網際網路資訊蒐集方法 與裝置 > 可以確保資訊蒐集時的樣本隨檄釀廣泛性° 本發明之目的也在提供一種新穎的網際網路資訊纖方法 與裝置 > 可以定條件 > 將答詢者分類，行讎之抽樣 > 鑑別 答詢者所屬族群，進行判斷。 本發明之目的也在提供一種網際網路資訊蒐集方法與裝 置，可以樹共互動式的資訊纖介面，而提高資訊纖的效率。 【發明之簡述】 讎本發明之網際網路資訊蒐集裝置，係包括Hi問卷產 生裝置，一個問卷接收裝置及一個通信介面。其中，問卷產生 裝置包括一個問卷產生介面，以供使用者製作問卷，一個問卷 產生器，可依據使用者之指令，自動產生問卷內容及答卷資料 格式，以及一個答詢者資料庫，以儲存答詢者之有關資料。問 卷接收器裝置貝抱括一個答詢者族群分析器，以針對回收之問 卷，分析答詢者之所屬族群；一個資料處理器，以對回收之答 6 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -------------------訂--------- (請先閱讀背面之注意事項再填寫本頁) 511001 經濟部智慧財產局員工消費合作社印製 A7 B7 五、發明說明（5) 卷內容進行自動處理；及一個查詢介面，以供使用者進行線上 或離線查詢，通信介面則用以連結網際網路資訊冤集裝置與 網際網路。本發明並揭示上述網際網路資訊蒐集之方法。 上述及其他本發明之目的及優點，可由以下詳細說明並參 照下列圖式而更形淸楚。 第1圖表示本發明網際網路資訊蒐集裝置之系統圖。 第2圖顯示一種適用於本發明之問卷產生介面之示意圖。 第3圖即顯示一個回收答卷之一部份。 【發明之詳細說明】 第1圖表示本發明網際網路資訊蒐集裝置之系統圖。如圖 所示，本發明之網際網路資訊蒐集裝置包括··一個問卷產生裝 置(10 )，係包括一個問卷產生介面（11)，一個問卷產生器（12 )， 一個答詢者資料庫（13)，以及一個表格產生器（14); 一個問 卷接收裝置（20)，包括一個答詢者族群分析器（21 )，一個資 料處理器（22)以及一個查詢介面（23)，以及一個通信介面 (30)，係包括一個續傳器，滕至一個網際網路（internet) 〇 在本發明中，問卷產生裝置（10)之功能乃在產生所要蒐 集資訊的問卷。因此，該問卷產生裝置（1〇)乃提供一問卷產 7 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公爱） -------------------^--------- (請先閱讀背面之注意事項再填寫本頁) 經濟部智慧財產局員工消費合作社印製 511001 A7 B7__ 五、發明說明（έ ) 生介面（11 )，以供使用者透過圖型人機介面，輸入產生問卷所 需之資訊。第2圖顯示一種適用之問卷產生介面之示意圖。在 此種簡單的問卷產生介面中，係可以產生一種表格化的問卷。 在輸入問卷之問題時，使用者輸入問卷名稱、內容、建立日期、 問題之答案個數及單、複選，即可建立一個問卷表格。在其他 的實施例中，則可提供較複雜的問卷設麵入介面，甚至圖形 化之問卷以及多媒體、互動式之問卷。無論依何種方式，均可 利用一個圖形化的人機介面，進行問卷內容與格式之輸入。 當使用者塡入所需之資訊之後，問卷產生介面（11)可以 再顯示另一畫面，以供使用者輸入更多資訊。例如，在第1個 畫面輸入問卷之欄位答案個數及單複選後，可在第2個畫面輸 入問題，以及可能之答案。511001 Printed by A7 B7, Consumer Cooperative of Intellectual Property Bureau, Ministry of Economic Affairs 5. Description of Invention (/) [Application Field of the Invention] The present invention relates to a method and device for gathering information on the Internet, and particularly to a researcher who Methods and devices for actively conducting opinion surveys on the Internet [Background of the Invention] Market surveys and public opinion polling methods are a very important link, and they are also an important basis for understanding human behavior, knowledge, and decision-making. In 1948, scholars in the United States first applied the idea of Probability Sampling to empirical studies, which opened a new era of social investigation (Babbie, 1998). Subsequent improvements in male surgery have resulted in the widely used "Computer Asisted Telephone Interviewing System." However, the advent of the Internet sleep generation has changed many human habits. In the foreseeable future, the era of 3C integration of the combination of the Internet with computers, communications, and consumption will change many behavior patterns in the traditional world. The existing computer-assisted telephone survey system exposes at least three shortcomings. The first is the problem of the Sampling Unit that has not been overcome for a long time. The biggest problem with using the face number booklet as the sampling frame is that the sampling unit Family or company line number, not our personals (Individual), these 3 paper sizes are applicable to China National Standard (CNS) A4 (210 X 297 mm) ----------- ---------- Order --------- Line * (Please read the notes on the back before filling this page) 511001 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 B7 V. Explanation of the invention (厶) Violation of the most important original shell of random selection (Random S ^ mpKng) (...) The probability of each subject being drawn is equal. The second is that it cannot cooperate with the rapid growth of network development , The Internet world is booming, but e-commerce is still in a quite chaotic exploration period. The main reason is the lack of good social science survey methods, accurate grasp of the behavior pattern of the Internet population, and understanding of the Internet world through driving surveys is a ^ Does not work because these two make The intersection of ethnic groups is very limited. Third, the telephone survey is time-consuming and labor-intensive, so it is difficult to reach a large number of samples, which causes the sampling error to remain high, which makes the survey results deviate from the facts and become misleading. Although the Internet The Internet has been widely used in the world, but the collection of information, especially opinions, from the vast number of users through the Internet is still stuck in the so-called "net dirty votes"-that is, the stage where netizens vote freely. Samples are Reliance on Available Subjects (see Babbie, Eral, 1998, 77ie Benlmont, CA: Wadsworth). One of the main functions of sampling surveys and statistics is that it is possible to use a representative and appropriate sample. To accurately estimate a large and difficult-to-measure population group 4 This paper size applies to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) --------- I ----- ------ Order --------- line ▲ (Please read the precautions on the back before filling out this page) 511001 Printed by the Consumers' Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 B7 V. Invention Description (^ ) Special Therefore, it is possible that the fine road_pass has representative probability sampling (Probability Sampling) to be able to make sense. The random selection (Random Selection) is the basic principle of probability sampling, which is any element to be investigated. Both have the same chance of being sampled, and each sample is an independent event (ibid., Babbie, p. 203). However, the current system of online streaming cannot overcome this bottleneck. Repeated voting is also the most obvious flaw of the existing online voting. This kind of public opinion, which is easy to be influenced, is a great injury to the investigation. Because of the lack of theoretical basis and functions of the existing network voting mechanism, more accurate and functional methods such as Stratified Sampling, Multistage Cluster Sampling, etc. are completely unavailable. Makes it difficult for investigators to conduct in-depth analysis of ethnic groups who have a qualitative view of behavior. In addition, there is currently no way to interact with respondents, such as > Conditional Questions, which are often used in academic research and market research. That is, the design of answering different consecutive questions with different answers and skipping answers; the lack of this system makes the reliability of the online questionnaire (Reliability Validity) is greatly limited. 5 This paper standard applies to the Chinese National Standard (CNS ) A4 specification (210 X 297 mm) ----- 丨 丨: ------------- Order --------- (Please read the phonetic on the back? Matters before (Fill in this page) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 511001 A7 B7 V. Description of the invention (?) The above and other existing Internet features make effective information collection difficult, and therefore cannot perform effective functions [Objective of the Invention] The object of the present invention is to provide a novel method and device for collecting information on the Internet > which can ensure that samples collected during information collection are widely distributed. The purpose of the present invention is to provide a novel Internet Network information fiber method and device> Conditions can be determined> Respondents are classified, and sampling is performed> The ethnic group to which the respondent belongs is identified and judged. The object of the present invention is also to provide a method for collecting Internet information With the device, you can build an interactive information fiber interface and improve the efficiency of the information fiber. [Brief description of the invention] 雠 The Internet information collection device of the present invention includes a Hi questionnaire generating device, a questionnaire receiving device, and a Communication interface. Among them, the questionnaire generation device includes a questionnaire generation interface for users to create a questionnaire, a questionnaire generator, which can automatically generate questionnaire content and answer data format, and a database of respondents based on user instructions. In order to store the relevant information of the respondents, the questionnaire receiver device includes an analysis of the respondents In order to analyze the questionnaire of the respondent, analyze the ethnic group of the respondent; a data processor to answer the answer 6 paper sizes apply the Chinese National Standard (CNS) A4 specification (210 X 297 mm) ----- -------------- Order --------- (Please read the notes on the back before filling out this page) 511001 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 B7 V. Description of the invention (5) The contents of the volume are processed automatically; and a query interface for users to conduct online or offline query, and the communication interface is used to connect the Internet information collection device and the Internet. The invention also discloses the above-mentioned method for collecting Internet information. The above and other objects and advantages of the present invention will be made clearer by the following detailed description and with reference to the following drawings. FIG. 1 is a system diagram of the Internet information collecting device of the present invention. Figure 2 shows a schematic diagram of a questionnaire generation interface suitable for the present invention. Figure 3 shows part of a recovery answer sheet. [Detailed Description of the Invention] FIG. 1 shows a system diagram of the Internet information collecting device of the present invention. As shown in the figure, the Internet information collecting device of the present invention includes a questionnaire generating device (10), which includes a questionnaire generating interface (11), a questionnaire generator (12), and a responder database ( 13), and a form generator (14); a questionnaire receiving device (20), including a responder ethnic analyzer (21), a data processor (22) and a query interface (23), and a communication The interface (30) includes a repeater, and an Internet (Internet). In the present invention, the function of the questionnaire generating device (10) is to generate a questionnaire for the information to be collected. Therefore, the questionnaire generating device (10) provides a questionnaire to produce 7 paper sizes applicable to the Chinese National Standard (CNS) A4 specification (210 X 297 public love) --------------- ---- ^ --------- (Please read the notes on the back before filling this page) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 511001 A7 B7__ 5. Description of the invention 11) for users to enter the information needed to generate the questionnaire through the graphical human-machine interface. Figure 2 shows a schematic diagram of a suitable questionnaire generation interface. In this simple questionnaire generation interface, a form-based questionnaire can be generated. When entering the questionnaire, the user enters the questionnaire name, content, creation date, number of answers to the questionnaire, and check and check to create a questionnaire form. In other embodiments, a more complex questionnaire interface can be provided, even graphical questionnaires and multimedia and interactive questionnaires. Regardless of the method, a graphical human-machine interface can be used to enter the questionnaire content and format. After the user enters the required information, the questionnaire generation interface (11) can display another screen for the user to enter more information. For example, after entering the number of answers in the questionnaire field and the single check on the first screen, you can enter questions and possible answers on the second screen.
問卷產生裝置（10)另具一問卷產生器（12)。該問卷產生 器（12)是一個軟體程式，用以依據使用者在問卷產生介面“。 中所需入之資料，以及依系統設計之格式，產生一個包含問卷 及答案之問卷畫面。在本發明中，由於問卷係以電子郵件之形 式發生，並由答詢者以電子郵件方式傳回，因此，其問卷之格 式爲html格式。其助程式語言，例如java Script與VB 8 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -----裝！-訂--I------ (請先閱讀背面之注咅？事項再填寫本頁) 511001 經濟部智慧財產局員工消費合作社印製 A7 B7 五、發明說明（7 )The questionnaire generating device (10) has another questionnaire generator (12). The questionnaire generator (12) is a software program for generating a questionnaire screen containing questionnaires and answers according to the information required by the user in the questionnaire generation interface ". And a format designed by the system. In the present invention However, since the questionnaire is generated by email and returned by the respondent by email, the format of the questionnaire is html. Its helper languages, such as java Script and VB 8 This paper standard applies to China National Standard (CNS) A4 Specification (210 X 297 mm) ----- Package! -Order--I ------ (Please read the note on the back? Matters before filling out this page) 511001 Ministry of Economic Affairs Printed by the Consumer Property Cooperative of Intellectual Property Bureau A7 B7 V. Description of Invention (7)
Script，皆可適用在本發明中。 同時，在問卷建置完成後，問卷產生裝置（10)中的表格 產生器（14)可以建立起一個對應問卷回覆値欄位之表格，以 樹共後續問卷調查結果接收裝置（30)使用。 在本發明之實施例中，所送出的問卷可能採取兩種方式， 一者爲「固定式」問卷，其題目之來源爲一個記顯目的麵 庫。另一種方式爲「彈性」問卷，是利用一編輯器編輯後，將 程式碼轉貼到電子郵件已成爲郵件文本主體(text body)上。此 時，編排的題目順序係記錄在表格產生器（14)中。同時，依 據所產生的問卷規格，表格產生器（12)會產生一問卷答案記 錄檔，以接收答詢者之答案。彈性問卷可將同樣題目及選項依 需要做不同之排列，此種機制，足可避免學界常 詣病;序效應(order effect)，亦即題目或選項出現之先後，可 能影響答詢者意見之人爲干擾。 在本發明中，問卷主要是以電子郵件之方式送與答詢者， 因此必須預先建立一答詢者資料庫，答詢者資料庫(13 )可以 分成二區，第1區（13a)爲「會員資料庫」，第2區（13b)爲 9 (請先閱讀背面之注意事項再填寫本頁) ▼裝---I----訂--------- 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） 511001Script can be used in the present invention. At the same time, after the questionnaire is completed, the form generator (14) in the questionnaire generating device (10) can build a form corresponding to the questionnaire response field, and use it in the subsequent questionnaire survey result receiving device (30). In the embodiment of the present invention, the questionnaire may be sent in two ways. One is a "fixed" questionnaire, and the source of the question is a library of records. Another method is the “flexible” questionnaire. After editing with an editor, the code is reposted to the email that has become the text body of the email. At this time, the sequence of the arranged questions is recorded in the form generator (14). At the same time, according to the generated questionnaire specifications, the form generator (12) will generate a questionnaire answer record file to receive the answer from the respondent. The flexible questionnaire can arrange the same questions and options according to different needs. This mechanism can avoid academic criticism. Order effect, that is, the order in which the questions or options appear, may affect the respondents' opinions. Human interference. In the present invention, the questionnaire is mainly sent to responders by email. Therefore, a responder database must be established in advance. The responder database (13) can be divided into two areas, and the first area (13a) is "Member database", the second area (13b) is 9 (please read the precautions on the back before filling this page) ▼ Packing --- I ---- Order --------- This paper size Applicable to China National Standard (CNS) A4 (210 X 297 mm) 511001
五、發明說明（？） 經濟部智慧財產局員工消費合作社印製 「非會員顏庫」。於此，會員係指在麵庫（13)中存有個人 顏之答詢者。而非會員則爲資料庫（13)中無個人資料之答 詢者。 至於所謂「個人餓」，則主要包括個人之「麵」、「年齡」、 「收入」、「教育程度」、「居住地區」（郵遞區號）、「電話號碼 區域碼」等非專屬個人之分類資料（族群)。個人之電子郵件位 址爲使用上之必要資訊，但個人姓名等、詳細地址及電話號碼 等，由於在統計上並無意義，貝_屬必要。 在會員顏庫（13a)中，會員資料呈現於圖形介面時，可 透過一編碼器（未圖示）將會員個人資料轉碼爲亂碼，以保障 會員隱私權以及防止資料外洩，在衝郵寄或是族群分析之 前，會再通過一譯碼器（未圖示），將亂_譯爲有效資料，以 進行前述動作。 在非會員_事（13b )中可提供一名單管理器（未圖示）， 以維護 '編輯非會員之電子郵件資料 > 在每次新增非會員難 時，可以進行剔除重複、去除包含無效字元以及非電子郵件格 式(例如未包含，@”與” ·，等字元)之錯誤，並依照郵件 伺服器名稱分纖置。 --------------------訂--------- (請先閱讀背面之注意事項再填寫本頁) 本紙張尺度適用中國國家標準（CNS)A4規格（21〇 χ 297公t ) 511001 經濟部智慧財產局員工消費合作社印製 A7 五、發明說明（f ) 發送電子文件時，通信介面（30)提供各f重工具，以將問 卷發送至指定之電子郵件信箱。其方式可爲一般之電子郵件封 包傳送方式，也可是其他適用之方式。有關問卷遞送方式，因 屬習用技術，於此不加贅述。 在本發明之實例中，以電子郵件型式存在之問卷，附有一 個數値回傳驅動器。該數値回傳驅動器在問卷產生器產生問卷 時即自動產生，並附在問卷所含之資料中，一倂給答詢者。該 數値回傳驅動器之目的碰驅隨詢者之個人電腦，自動赚 答詢者之答案，存入於一表格中，並於答詢者啓動送信鍵時， 將該表格連同答詢者之電子郵件位址，傳回本發明之網際網路 資訊蒐集裝置中，並以數字編碼的形式儲存，可以省去傳統問 卷回收後，以手動編碼以進行分析的繁瑣過程。 當本發明網際網路資料蒐集裝置之通信介面（30 )收到答 詢者所送來之驅値後，即將之麟於電腦記憶體（未圖示） 之資料表格中，待調查結束，貝何利用資料*處理器將鬼集的資 麵存爲所有統計軟體所能讀取之格式，進行分析。讎本發 明之架構，由於在網際網路上進行資料寬集，可以在答詢者背 景未知之情形下進行，但因取樣數量龐大，可以在問卷回收後 11 本紙張尺度_中關家標準（CNS)A4規格（210 x 297公釐) *t--------tr--------- (請先閱讀背面之注意事項再填寫本頁) 511001 經濟部智慧財產局員工消費合作社印製 A7 B7 五、發明說明（/0 ) 透過對答詢者之族群分析，鬼集到有用且取樣兼具有特定性及 代表性之意見。此種作法與傳統意見調瓣先過濾，分析取樣 之族群，再決定是否發問，並不相同。除可免除繁複的族群分 析工作外，也可避免因限制答詢者族群，造成答詢者猜測詢問 者對答案之預期，而導致偏頗。 在本發明中，如欲以非會員艱（13b)進行^族群意見 蒐集時，在問卷編碼値回傳進入資料庫時，會通過一個自動分 析答詢者族群之族群分析器（21 )，可達到分析答詢者族群，並 將所要取樣之答詢者與不需要答詢者之回答，預先存在不同表 格。於執行此種族群分析時，係在答詢者傳回之答案中，選取 所需之欄位，進行比對、比較或分析。例如，如果要在答詢者 中選取「女性」、「年齡在20-30歲」及「大專學歷」之交集所 形成之族群，貝[识需利用一個簡單的電腦程式，擷耳又該三欄位 之値，行比對及比較即可獲得。至於產生此程式之方式4 以透過建立在問卷產生裝置之問卷產生介面（11)之圖表，以 供使用者輸入條件 > 再利用一般之程式產生裝置即可產生。所 得之程式係存在該族群分析器（21)中備用。 在本發明另一個案例中，係利用族群分析器（21)在會員 12 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） (請先閱讀背面之注音？事項再填寫本頁) ------ - - 訂---------線赢 一 l·. 511001 A7 B7 五、發明說明（// ) 資料庫（13a)中蒐集，挑出合格之族群組成，並利用亂數產生 器（未圖示）在其中隨機選擇發出問卷之對象。此種方式係就 已知個人資料之族群中取樣。於此情形，收回之問卷不必經過 族群分析器（21)再麵行族群分析。族群分器及亂數產生器 功能兩相結合，更可進行讎之抽樣方法，如分層抽樣(Ratified sampling)，sampling)，多段|g^iii|(muMstage duster sampling)等，致使這些在傳統抽樣方法中困難度極高之 機制，在本發明中可以簡易之方法完成。 經過資料處理器（22)處理後之答卷，係形成一個具有多 數欄位之表。第3圖即顯示一回收答卷之一部份。資料處理 器(22)能將回收之數値轉爲各衝1用之統計分析軟體(如SPSS， SAS，EXCEL，LIMDEP，LISREL，MiniTab，STATA，等)¾]¾取之 格式，以進行下一步分析。此外，本發明也透過一個查詢介面 (23 )，以供麵者進行詢，而方便讎態之資料蒐集。 【發明之效果】 利用本發明之網際網路資訊蒐集方法及裝置，可以在網際 網路上對答詢者發出數量龐大的問卷，回收後並可自動分析答 詢者之族群以及答詢之內容。本發明可以用來自動分析問卷調 13 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） (請先閱讀背面之注意事項再填寫本頁) 1 -1 11 IBM a·· a··奮 經濟部智慧財產局員工消費合作社印製 511001 經濟部智慧財產局員工消費合作社印製 A7 B7 五、發明說明（/^) 查之結果，加上取樣數目可以在無需增加成本下任意放大’足 以大大提高網際網路資料蒐集之精確度。 本發明提供自動產生問卷之功能，同時整合了問卷建置、 問卷抽樣 '問卷傳送 '數値謙等搬 > 搬使用者完整且有 效率之調查技術，同時可以藉由族群分析器，進一步的了解特 殊族群之意見。 在本發明架構下，問卷係大量發出，並於回收時經族群分 析歷取合於需求之答卷，可以免除傳統作法下，答卷 少等失敗之結果。本發明可以對已知之族群進行封閉式問卷， 也可對開放之行開放式問卷，也可交麵用，而進行比 較分析。 此外，本發明更提供活動式或互動式問卷之製作方法。經 過簡單修改之後，更可用以製作多媒體之互動式問卷，以提高 效果。 以上是對本發明網際網路資訊冤集方法及裝置實施例之說 明。習於斯藝之人士，應可由以上說明得知本發明之精神，並 據以作出各種變化與衍生。唯只要不脫離本發明之精神，均應 包含於其申請發明專利範圍之內。 14 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） (請先閱讀背面之注音？事項再填寫本頁) I裝---- 訂· 1111V. Description of the invention (?) Printed by the Consumers' Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs, "Non-member Member Library". Here, members refer to those who have personal appearances in the face library (13). Non-members are respondents who do not have personal data in the database (13). As for the so-called "personal hunger", it mainly includes the classification of non-exclusive individuals such as "face", "age", "income", "education level", "residence area" (postal code), and "phone number area code". Information (ethnic group). Personal e-mail addresses are necessary information for use, but personal names, detailed addresses, and phone numbers are not statistically meaningful and are necessary. In the member database (13a), when the member information is presented in the graphical interface, the personal data of the member can be transcoded into garbled through an encoder (not shown) to protect the privacy of members and prevent the leakage of data. Or, before the ethnic analysis, a decoder (not shown) will be used to translate the random data into valid data to perform the foregoing actions. A list manager (not shown) can be provided in the non-member_event (13b) to maintain 'edit non-member's email information> Each time it is difficult to add non-members, you can remove duplicates, remove inclusions Invalid characters and errors in non-email format (such as not including, "@" and "·, etc.), and are divided according to the name of the mail server. -------------------- Order --------- (Please read the notes on the back before filling out this page) This paper size applies to Chinese national standards (CNS) A4 specification (21〇χ297297t) 511001 Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 V. Description of invention (f) When sending electronic documents, the communication interface (30) provides various f tools to The questionnaire is sent to the designated email address. The method can be a general email packet transmission method, or other applicable methods. The questionnaire delivery method is a conventional technique and will not be repeated here. In the example of the present invention, a questionnaire in the form of an email is attached with a data return driver. The data return driver is automatically generated when the questionnaire generator generates the questionnaire, and it is attached to the information contained in the questionnaire, and it is sent to the responder as soon as possible. The purpose of the data back drive is to drive the follower's personal computer, automatically earn the answer of the respondent, and save it in a form, and when the responder activates the send button, the form is sent with the respondent's The e-mail address is returned to the Internet information collecting device of the present invention and stored in the form of digital coding, which can save the complicated process of manual coding for analysis after the traditional questionnaire is collected. When the communication interface (30) of the Internet data collection device of the present invention receives the expulsion sent by the respondent, it will be in the data form of the computer memory (not shown). How to use the data * processor to save the information of the ghost set in a format that can be read by all statistical software for analysis.架构 The architecture of the present invention, because of the wide data collection on the Internet, can be performed without the background of the respondent, but due to the large number of samples, 11 paper standards can be collected after the questionnaire is collected_ 中 关 家 标准 (CNS ) A4 size (210 x 297 mm) * t -------- tr --------- (Please read the precautions on the back before filling out this page) 511001 Employees of Intellectual Property Bureau, Ministry of Economic Affairs Printed by Consumer Cooperatives A7 B7 V. Description of Invention (/ 0) Through the analysis of the respondent's ethnic group, the ghost gathers useful and sampled opinions that are specific and representative. This method is not the same as filtering the traditional opinion flap, analyzing the sampled population, and then deciding whether to ask a question. In addition to avoiding the complicated ethnic analysis work, it can also avoid the bias caused by restricting the respondent's ethnic group and causing the respondent to guess the expectation of the answerer. In the present invention, if a non-membership (13b) is used to collect the opinions of the ethnic group, when the questionnaire code 値 is transmitted back to the database, an ethnic group analyzer (21) that automatically analyzes the group of the respondent may be used. Reach the analysis of the respondent population, and pre-exist different forms for the responders to be sampled and the answers that do not need to be answered. When performing this ethnic group analysis, among the answers returned by the respondents, the required fields were selected for comparison, comparison or analysis. For example, if you want to select the ethnic group formed by the intersection of "female", "age 20-30" and "college degree" in the respondents, you need to use a simple computer program, You can get line comparisons and comparisons at the end of the field. As for the method 4 of generating this program, the chart (11) of the questionnaire generating interface (11) created on the questionnaire generating device is provided for the user to input the conditions > and then it can be generated by using a general program generating device. The obtained program is stored in the ethnic analyzer (21) for backup. In another case of the present invention, the ethnicity analyzer (21) is used in the 12 paper sizes of members to apply Chinese National Standard (CNS) A4 specifications (210 X 297 mm) (Please read the note on the back? Matters before filling in this Page) --------Order --------- line win one l .. 511001 A7 B7 V. Description of Invention (//) Collected in the database (13a) to select qualified ethnic groups It uses random number generator (not shown) to randomly select the objects to send out the questionnaire. In this way, samples are taken from groups of known personal data. In this case, the retrieved questionnaire does not need to go through the ethnic analyzer (21) and then undergo ethnic analysis. The combination of the function of ethnic splitter and random number generator can also be used for sampling methods such as stratified sampling (sampling), multi-segment | g ^ iii | (muMstage duster sampling), etc. The extremely difficult mechanism in the sampling method can be accomplished in a simple way in the present invention. The answer sheet processed by the data processor (22) forms a table with a plurality of fields. Figure 3 shows part of a recovery answer sheet. The data processor (22) can convert the collected data into statistical analysis software (such as SPSS, SAS, EXCEL, LIMDEP, LISREL, MiniTab, STATA, etc.) for each punch. One step analysis. In addition, the present invention also provides an inquiring interface (23) for inquiries, and facilitates the collection of state information. [Effects of the Invention] Using the method and device for collecting Internet information of the present invention, a large number of questionnaires can be sent to respondents on the Internet, and after recovery, the groups of respondents and the content of the answers can be automatically analyzed. The present invention can be used to automatically analyze the questionnaire and adjust the 13 paper sizes to the Chinese National Standard (CNS) A4 (210 X 297 mm) (please read the notes on the back before filling this page) 1 -1 11 IBM a ·· a ·· Printed by the Employees ’Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 51100 Printed by the Consumers’ Cooperatives of the Intellectual Property Bureau of the Ministry of Economics A7 B7 V. Invention Description (/ ^) The results of the inspection, plus the number of samples, can be arbitrarily without increasing costs 'Zoom in' is sufficient to greatly improve the accuracy of Internet data collection. The present invention provides a function of automatically generating a questionnaire, and integrates the establishment of a questionnaire, the sampling of a questionnaire, the transmission of a questionnaire, and the transfer of a number of users > a complete and efficient survey technology for moving users, and at the same time, it can be further analyzed by the ethnicity analyzer. Learn about the opinions of special ethnic groups. Under the framework of the present invention, questionnaires are sent out in large numbers, and the answer sheets that meet the needs are analyzed through ethnic analysis at the time of recovery, which can avoid the failure of traditional answering such as fewer answer sheets. The present invention can perform a closed questionnaire on known ethnic groups, an open questionnaire on open trips, and can also be used face-to-face for comparative analysis. In addition, the present invention further provides a method for making an active or interactive questionnaire. After simple modification, it can be used to create multimedia interactive questionnaires to improve results. The above is the description of the embodiment and method of the method for collecting information on the Internet. Those skilled in Siyi should know the spirit of the present invention from the above description, and make various changes and derivatives based on it. As long as it does not depart from the spirit of the present invention, it should be included in the scope of its application for an invention patent. 14 This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) (Please read the phonetic on the back? Matters before filling out this page) I Pack ---- Order · 1111