CN116011893A - Urban area media fusion evaluation method and device based on vertical field and electronic equipment - Google Patents
Urban area media fusion evaluation method and device based on vertical field and electronic equipment Download PDFInfo
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Abstract
The invention relates to an artificial intelligence technology, and discloses an urban area media-melting evaluation method based on the vertical field, which comprises the following steps: determining the domain text content and the propagation channel of the urban area melt media according to the domain information; determining the type, the heat and the authenticity of the text content of the urban melt according to the field text content, and determining the propagation scale, the dimension and the rhythm of the urban melt according to the propagation channel; calculating the quality index of the hair content of the urban melt media according to the type, the heat and the authenticity of the hair content by using a quality evaluation index system; calculating the transmission force and influence of the urban medium according to the transmission scale, the dimension and the rhythm through the full-media matrix, and determining the transmission volume index of the urban medium according to the transmission force and the influence; and determining the evaluation index of the urban medium according to the transmission body quantity index and the quality index of the text content by using the evaluation analysis model. The invention further provides an urban medium melting evaluation device and electronic equipment based on the vertical field. The invention can improve the accuracy of urban medium evaluation.
Description
Technical Field
The invention relates to the technical field of artificial intelligence, in particular to a urban medium evaluation method, device, equipment and medium based on the vertical field.
Background
Along with the comprehensive expansion of the construction of the urban medium in the vertical field, the influence and the transmission force of the urban medium are important, and each medium has a set of evaluation strategy, but in order to enable masses to better feel the influence and the authenticity of news, the evaluation accuracy of the urban medium is improved, and the urban medium needs to be evaluated from multiple angles.
The existing urban medium evaluation method is mainly based on a single production mechanism and a single transmission mechanism to evaluate the urban medium, in practical application, different influence factors exist in the urban medium in different fields, and the urban medium is evaluated only in the same field, so that the urban medium evaluation is possibly too complete, and the accuracy in urban medium evaluation is low.
Disclosure of Invention
The invention provides a method and a device for evaluating urban medium based on the vertical field and a computer readable storage medium, and mainly aims to solve the problem of low accuracy in urban medium evaluation.
In order to achieve the above purpose, the urban medium-melting evaluation method based on the vertical field provided by the invention comprises the following steps:
acquiring the domain information of a target urban area melt medium, and determining the domain text content and domain propagation channel of the urban area melt medium according to the domain information;
determining the text content type, text heat and text authenticity index of the urban melt according to the field text content, and determining the propagation scale, propagation dimension and propagation rhythm of the urban melt according to the field propagation channel
Calculating the quality index of the hair text content of the urban melt media according to the hair text content type, the hair text heat and the hair text authenticity index by using a preset quality evaluation index system;
calculating the propagation force and influence of the urban melt media according to the propagation scale, the propagation dimension and the propagation rhythm through a preset full-media matrix, and determining the propagation volume index of the urban melt media according to the propagation force and the influence;
and determining the evaluation index of the urban melt media according to the transmission body quantity index and the text content quality index by using a preset evaluation analysis model.
Optionally, the determining the domain text content and the domain propagation channel of the urban area melt according to the domain information includes:
Extracting a first domain keyword of the domain information;
determining a domain label and a domain propagation medium according to the first domain keyword;
determining the domain hair content from the domain tag and determining the domain propagation channel from the domain propagation medium.
Optionally, the determining, according to the domain hair content, the hair content type, the hair heat and the hair authenticity index of the urban melt media includes:
extracting a second domain keyword in the domain texting content;
determining the type of the hair text content of the domain hair text content according to the second domain keyword;
determining the interaction number of the domain hair content according to the second domain keyword by using the interaction number algorithm:
determining the discussion amount of the domain texting content according to the second domain keyword;
And determining the heat of the text of the urban melt media according to the discussion quantity, and determining the text authenticity index of the urban melt media according to the interaction number.
Optionally, the determining the propagation scale, propagation dimension and propagation rhythm of the urban area melting media according to the domain propagation channel includes:
acquiring the propagation speed, the propagation duration, the propagation frequency and the propagation group of the domain propagation channel;
calculating the propagation scale of the urban medium according to the propagation speed and the propagation duration by using the following propagation scale algorithm:
and determining the propagation dimension of the urban melt media according to the propagation group, and determining the propagation rhythm of the urban melt media according to the propagation frequency.
Optionally, the calculating, by using a preset quality evaluation index system, the quality index of the hair text content of the urban melt medium according to the hair text content type, the hair text heat degree and the hair text authenticity index includes:
Determining a first weight of the text content type, a second weight of the text heat and a third weight of the text authenticity index by using a preset analytic hierarchy process;
determining Chang Quan vectors of the urban medium according to the first weight, the second weight and the third weight by using a preset quality evaluation index system;
determining a variable weight vector of the urban medium according to the Chang Quan vector by using the following variable weight function:
calculating the quality index of the text content of the urban melt media according to the Chang Quan vector and the variable weight vector by using a preset quality index algorithm:
Optionally, the calculating, by using a preset full media matrix, the propagation force and influence of the urban melting media according to the propagation scale, the propagation dimension and the propagation rhythm includes:
acquiring coverage of the full-media matrix according to the propagation scale, acquiring release amount and attention of the full-media matrix according to the propagation dimension, and acquiring liveness of the full-media matrix according to the propagation rhythm;
Calculating the propagation force of the urban melt according to the coverage and the liveness by using the following propagation force algorithm:
and determining the influence of the urban medium according to the release quantity and the attention.
Optionally, the determining the propagation volume index of the urban medium according to the propagation force and the influence force includes:
acquiring an audience group of the urban melt media;
determining the pushing force of the urban melt according to the propagation force and the influence;
and determining the transmission volume index of the urban mass media according to the audience group and the pushing force.
Optionally, the determining, by using a preset evaluation analysis model, the evaluation index of the urban melt medium according to the propagation volume index and the quality index of the text content includes:
inputting the transmission body quantity index and the text content quality index into the evaluation analysis model to obtain the evaluation grade of the urban melt media;
determining the evaluation weight of the evaluation level by using a preset entropy method;
And determining the evaluation index of the urban medium according to the evaluation weight.
In order to solve the above problems, the present invention further provides an urban medium evaluation device based on the vertical field, the device comprising:
the domain information acquisition module is used for acquiring the domain information of the target urban melt media and determining the domain text content and the domain propagation channel of the urban melt media according to the domain information;
the transmission index determining module is used for determining the transmission content type, the transmission heat and the transmission authenticity index of the urban melt according to the field transmission content, and determining the transmission scale, the transmission dimension and the transmission rhythm of the urban melt according to the field transmission channel;
the text content quality index calculation module is used for calculating the text content quality index of the urban melt media according to the text content type, the text heat and the text authenticity index by utilizing a preset quality evaluation index system;
the transmission volume index determining module is used for calculating the transmission force and influence of the urban melt media according to the transmission scale, the transmission dimension and the transmission rhythm through a preset full-media matrix, and determining the transmission volume index of the urban melt media according to the transmission force and the influence;
And the evaluation index determining module is used for determining the evaluation index of the urban medium according to the transmission body index and the text content quality index by using a preset evaluation analysis model.
In order to solve the above-mentioned problems, the present invention also provides an electronic apparatus including:
at least one processor; the method comprises the steps of,
a memory communicatively coupled to the at least one processor; wherein, the liquid crystal display device comprises a liquid crystal display device,
the memory stores a computer program executable by the at least one processor to enable the at least one processor to perform the urban area media rating method based on the vertical domain as described above.
According to the embodiment of the invention, the type, the heat and the authenticity of the text, the transmission scale, the transmission dimension and the transmission rhythm of the local melt media can be determined according to the field text content and the field transmission channels in different fields, the text content quality index and the transmission volume index of the local melt media are determined according to the indexes, the local melt media are evaluated according to the text content quality index and the transmission volume index, and the accuracy of evaluating the local melt media is improved. Therefore, the urban melt media evaluation method, device, equipment and medium based on the vertical field can solve the problem of low accuracy of evaluating the urban melt media.
Drawings
FIG. 1 is a schematic flow chart of an urban medium evaluation method based on the vertical domain according to an embodiment of the invention;
FIG. 2 is a flowchart illustrating a method for determining a hair indicator according to an embodiment of the present invention;
FIG. 3 is a flowchart illustrating a method for calculating a quality index of a hair content according to an embodiment of the present invention;
FIG. 4 is a functional block diagram of an urban medium evaluation device based on vertical domain according to an embodiment of the present invention;
fig. 5 is a schematic structural diagram of an electronic device for implementing the urban medium rating method based on the vertical domain according to an embodiment of the present invention.
The achievement of the objects, functional features and advantages of the present invention will be further described with reference to the accompanying drawings, in conjunction with the embodiments.
Detailed Description
It should be understood that the specific embodiments described herein are for purposes of illustration only and are not intended to limit the scope of the invention.
The embodiment of the application provides an urban medium melting evaluation method based on the vertical field. The main execution body of the urban media evaluation method based on the vertical field includes, but is not limited to, at least one of a server, a terminal and the like, which can be configured to execute the method provided by the embodiment of the application. In other words, the urban media evaluation method based on the vertical domain may be performed by software or hardware installed in a terminal device or a server device, and the software may be a blockchain platform. The service end includes but is not limited to: a single server, a server cluster, a cloud server or a cloud server cluster, and the like. The server may be an independent server, or may be a cloud server that provides cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communications, middleware services, domain name services, security services, content delivery networks (Content Delivery Network, CDN), and basic cloud computing services such as big data and artificial intelligence platforms.
Referring to fig. 1, a flow chart of an urban medium evaluation method based on a vertical domain according to an embodiment of the invention is shown. In this embodiment, the urban area melt media evaluation method based on the vertical domain includes:
s1, acquiring field information of a target urban melt medium, and determining field text content and a field propagation channel of the urban melt medium according to the field information;
in the embodiment of the invention, the urban media is a short term for media fusion, and integrates the traditional media such as the traditional television, the broadcast, the journal and the like with the new media such as the newly developed public numbers, the short videos and the like in recent years, and fully exerts an operation mode of spreading value, namely, the media comprises the new media, the self media and the traditional media. The multiple media mutually merge to make up the operation concept of the value.
In detail, the embodiment of the invention can acquire the domain information of the target urban medium by utilizing questionnaire or on-line reference data, wherein the domain information refers to information in a vertical domain, and the vertical domain is specialized and materialized in a certain domain, for example, the entertainment domain, the history domain, the science and technology domain, the education domain and the like, and in the vertical domain, readers can know what is at a glance, readers consider the information to be an expert of a certain product, and the drainage success rate can be improved.
In the embodiment of the invention, the domain texting content may be an article content published in a certain domain, for example, an article content about artificial intelligence is published in a science and technology domain, an article content about a unearthed cultural relic is published in a history domain, and the domain spreading channel may be that articles in each domain are sent to a user through short videos, televisions, newspapers and the like, so that the user can know knowledge in different aspects.
In the embodiment of the present invention, the determining, according to the domain information, the domain content and the domain propagation channel of the urban area melt includes:
extracting a first domain keyword of the domain information;
determining a domain label and a domain propagation medium according to the first domain keyword;
determining the domain hair content from the domain tag and determining the domain propagation channel from the domain propagation medium.
In detail, the embodiment of the present invention may extract a first domain keyword of the domain information using a computer sentence (e.g., java sentence, python sentence, etc.) having a data extraction function, wherein the domain keyword represents a salient word in a domain, such as a keyword of a cultural relic, an office, an inspirational, etc.
Specifically, when the first domain keyword is an antique, it can be inferred that a domain is a history domain, the domain label is a history, and when the first domain keyword is an inspirational domain, it can be inferred that a domain is an educational domain, the domain label is education.
By way of example, the domain tag may be an overall summary of a domain, such as a domain tag is education, a domain tag is entertainment, a domain posting is a content related to education, a domain propagation medium is a medium for propagating domain posting including short videos, websites, televisions, etc., and when the domain propagation medium is a television, the domain propagation channel may be determined to propagate domain posting through the television.
S2, determining the type, the heat and the authenticity index of the text of the urban melt according to the field text content, and determining the propagation scale, the propagation dimension and the propagation rhythm of the urban melt according to the field propagation channel;
in the embodiment of the invention, the type of the text content can be the type of the content published by the urban melt media, such as news events, life records, personal insight, entertainment information and the like, and the content quality and the content value of the media content of different content types are different, even very different; the heat degree refers to the discussion heat degree of the content, namely whether the media content participates in the discussion of a certain hot topic content, and the hot topic content can generally arouse the interests of users and improve the utilization value of the information content; the text authenticity index refers to the authenticity and credibility of the media text content, and is a precondition that the information has value.
In the embodiment of the present invention, referring to fig. 2, the determining, according to the domain hair content, the hair content type, the hair heat and the hair authenticity index of the urban melt includes:
s21, extracting second domain keywords in the domain hair content;
s22, determining the type of the hair content of the domain hair content according to the second domain keyword;
s23, determining the interaction number of the domain text content according to the second domain keyword by using the following interaction number algorithm:
s24, determining the discussion amount of the domain hair content according to the second domain keywords;
s25, determining the heat generation degree of the urban area melting media according to the discussion quantity, and determining the heat generation authenticity index of the urban area melting media according to the interaction number.
In detail, a second domain keyword in the domain hair content may be extracted using a computer sentence (e.g., java sentence, python sentence, etc.) having a data extraction function, wherein the second keyword refers to significant information in the domain hair content, for example, when the second keyword is mood, life, etc., it indicates that the domain hair content is probably a personal life record or mood expression.
Specifically, the popularity refers to the popularity of the discussion of the content, which can be measured by the number of topics contained in the media content, especially the popularity of the popular topics reflects that the media content has a certain degree of hot attention to a certain extent, and the popularity authenticity index is mainly embodied by interaction with other people, and the stronger interactivity of the information content is the lower the probability of false, which indicates that the published information content has authenticity to a certain extent.
In the embodiment of the invention, the transmission scale is used for solving the problem of media content coverage, the scale is the basic guarantee of transmission touch, the transmission scale is large, the exposure degree is correspondingly large, and the transmission scale is influenced by the transmission purpose, budget, medium, transmission time and the like; the propagation dimension refers to analysis of the media content from different side angles, so that people can see multiple layers of the media content, the propagation rhythm refers to arrangement and combination problems forming propagation, and the propagation rhythm is generally arranged by taking time as a main line and has the functions of controlling and stirring the propagation media content.
In the embodiment of the present invention, the determining, according to the domain propagation channel, the propagation scale, the propagation dimension and the propagation rhythm of the urban melt includes:
Acquiring the propagation speed, the propagation duration, the propagation frequency and the propagation group of the domain propagation channel;
calculating the propagation scale of the urban medium according to the propagation speed and the propagation duration by using the following propagation scale algorithm:
and determining the propagation dimension of the urban melt media according to the propagation group, and determining the propagation rhythm of the urban melt media according to the propagation frequency.
In detail, the propagation speed refers to a speed at which media contents are propagated through the domain propagation channel, when the domain propagation channel is a television, the media contents are relatively slow with respect to the propagation speed, when the domain propagation channel is a network, the propagation speed of the media contents is very fast, and the propagation duration refers to a time at which the media contents are propagated, that is, a difference between a last time of forwarding and a first time of distribution of the media contents, the propagation frequency refers to the number of occurrences of the media contents in front of masses, and the propagation population refers to a population in which the media contents are propagated through the domain propagation channel, for example, the media contents are generally propagated through a television channel, the propagation population is mostly middle-aged people, the media contents are generally propagated through a microblog, a short video channel, and the propagation population is mostly young people.
Specifically, the broadcast content may be recommended according to the broadcast group, that is, the recommendation of the media content may be performed in multiple dimensions, for example, when the broadcast group is young, the media content in terms of job site and work may be recommended, and when the broadcast group is old, the media content in terms of health may be recommended.
Further, the transmission rhythm determines the frequency of the key information of the media content reaching the audience, the total amount and the communication scale of the media information content need to be determined in advance according to the budget, for example, the transmission rhythm is a transmission key point in the release and showing period of the movie content, and according to the positioning, the production quality and the audience view angle of the movie, the transmission rhythm of the urban melt can be determined according to the transmission frequency by classifying the broadcast rhythm of different types into a national movie, a topic movie and a general type of film in the release and transmission of the movie.
S3, calculating the quality index of the hair text content of the urban melt media according to the hair text content type, the hair text heat and the hair text authenticity index by using a preset quality evaluation index system;
in the embodiment of the invention, the quality index of the hair content refers to the value of the hair content, and the quality evaluation index system determines each level, each index and corresponding weight of the media content quality evaluation system so as to judge the quality index of the hair content of the urban melt media.
In the embodiment of the present invention, referring to fig. 3, the calculating, by using a preset quality evaluation index system, a quality index of the hair content of the urban melt according to the hair content type, the hair heat and the hair authenticity index includes:
s31, determining a first weight of the text content type, a second weight of the text heat degree and a third weight of the text authenticity index by using a preset analytic hierarchy process;
s32, determining a Chang Quan vector of the urban medium according to the first weight, the second weight and the third weight by using a preset quality evaluation index system;
s33, determining a variable weight vector of the urban melt media according to the Chang Quan vector by using the following variable weight function:
s34, calculating the quality index of the text content of the urban melt media according to the Chang Quan vector and the variable weight vector by using a preset quality index algorithm:
In detail, the analytic hierarchy process is a decision making process of decomposing elements related to decision making into levels of targets, criteria, schemes and the like, and performing qualitative and quantitative analysis on the basis of the levels, and is a hierarchical weight decision making process, wherein target data is decomposed by the analytic hierarchy process, a hierarchical structure diagram and a judgment matrix are established, and weights of the text content type, the text heat and the text authenticity index are calculated by the judgment matrix.
Specifically, the Chang Quan evaluation method ensures that the index weight is unchanged in the evaluation process, and only the importance of each basic factor can be reflected, but when the decision variable is changed, chang Quan evaluation cannot have a good constraint and equalization effect on the evaluation index state combination, so that the quality index of the hair content of the urban melt is obtained by carrying out forward multiplication on Chang Quan vectors and variable weight vectors.
S4, calculating the propagation force and influence of the urban melt media according to the propagation scale, the propagation dimension and the propagation rhythm through a preset full-media matrix, and determining the propagation volume index of the urban melt media according to the propagation force and the influence;
In the embodiment of the invention, the full-media matrix comprises online and offline, provides comprehensive marketing advice and solution for small and medium enterprises, reduces the advertising operation cost of the enterprises, improves the effect conversion, and can recommend different products to be the advantages of the full-media matrix especially for different conditions of the enterprises.
In the embodiment of the present invention, the calculating, by using a preset full media matrix, the propagation force and influence of the urban melt according to the propagation scale, the propagation dimension and the propagation rhythm includes:
acquiring coverage of the full-media matrix according to the propagation scale, acquiring release amount and attention of the full-media matrix according to the propagation dimension, and acquiring liveness of the full-media matrix according to the propagation rhythm;
calculating the propagation force of the urban melt according to the coverage and the liveness by using a propagation force algorithm:
and determining the influence of the urban medium according to the release quantity and the attention.
In detail, the influence of the urban melting media is the expression of the spreading force of the news media on the spreading terminal, the news public opinion is focused, the reverberation is generated, the resonance is excited, the spreading ability of the urban melting media into eyes, ears and brain and heart is really realized, the spreading force of the urban melting media is the ability of spreading out the news public opinion information, the spreading ability is stronger, and the spreading effect of the urban melting media is relatively better.
Specifically, the spreading scale refers to a spreading area factor, that is, the coverage of the full media matrix, the spreading dimension refers to different angles and different amounts of news published through the full media matrix, news of a certain dimension can be paid attention to according to the spreading dimension, the more the coverage and the attention are, the wider the spreading force of the full media matrix is represented, the spreading rhythm determines the audience frequency, the activity of the full media matrix can be obtained according to the audience frequency, the greater the audience frequency is, the higher the activity of the full media matrix is represented, and the lower the audience frequency is represented.
In the embodiment of the present invention, the determining, according to the propagation force and the influence force, the propagation volume index of the urban medium includes:
acquiring an audience group of the urban melt media;
determining the pushing force of the urban melt according to the propagation force and the influence;
and determining the transmission volume index of the urban mass media according to the audience group and the pushing force.
In detail, the audience group of the urban area media can be obtained in a questionnaire investigation mode, wherein the audience group is a group which is special for the urban area media, so that news is pushed to the audience group, and the attention of the news is improved.
Specifically, when the propagation force and the influence force are small, there occurs little concern that the pushing force of the urban medium will be relatively small, and when the propagation force and the influence force are large, the number of concern increases, and therefore the pushing force of the urban medium will be relatively large.
Further, when the audience group and the pushing force are relatively large, the transmission volume index of the urban melting media day is relatively large, and when the audience group and the pushing force are relatively small, the transmission volume index of the urban melting media is relatively small.
S5, determining the evaluation index of the urban melt media according to the transmission body index and the text content quality index by using a preset evaluation analysis model.
In the embodiment of the invention, the evaluation analysis model is a comprehensive evaluation model combining qualitative analysis and quantitative analysis, and when the evaluation analysis model is applied to evaluation, an index system and weight distribution are key problems, and a final evaluation result can be obtained according to the index system and the weight distribution.
In the embodiment of the present invention, the determining, by using a preset evaluation analysis model, an evaluation index of the urban melt according to the propagation volume index and the text content quality index includes:
Inputting the transmission body quantity index and the text content quality index into the evaluation analysis model to obtain the evaluation grade of the urban melt media;
determining the evaluation weight of the evaluation level by using a preset entropy method;
and determining the evaluation index of the urban medium according to the evaluation weight.
In detail, according to the evaluation analysis model, the evaluation grade of the urban melt medium according to different transmission volume indexes and the quality indexes of the hair content can be obtained, if the transmission volume indexes are large and the quality indexes of the hair content are high, the evaluation grade of the urban melt medium is high, and conversely, when the transmission volume indexes are small and the quality indexes of the hair content are low, the evaluation grade of the urban melt medium is low.
Specifically, the entropy method is to determine objective weight according to the variability of the local indexes, in general, the smaller the information entropy of a certain index is, the larger the variation degree of the index value is, the more information is provided, the larger the function in comprehensive evaluation can be achieved, the larger the weight is, and the evaluation weight of the urban medium is determined according to the information entropy of the evaluation grade.
Further, when the evaluation weight is larger, the evaluation index representing the urban medium is higher, the accuracy of the evaluation of the urban medium is higher, and conversely, when the evaluation weight is smaller, the evaluation index representing the urban medium is lower, the accuracy of the evaluation of the urban medium is lower.
According to the embodiment of the invention, the type, the heat and the authenticity of the text, the transmission scale, the transmission dimension and the transmission rhythm of the local melt media can be determined according to the field text content and the field transmission channels in different fields, the text content quality index and the transmission volume index of the local melt media are determined according to the indexes, the local melt media are evaluated according to the text content quality index and the transmission volume index, and the accuracy of evaluating the local melt media is improved. Therefore, the urban melt media evaluation method, device, equipment and medium based on the vertical field can solve the problem of low accuracy of evaluating the urban melt media.
Fig. 4 is a functional block diagram of an urban medium evaluation device based on the vertical domain according to an embodiment of the present invention.
The urban medium evaluation device 100 based on the vertical field can be installed in electronic equipment. Depending on the implementation function, the urban area melt media evaluation device 100 based on the vertical domain may include a domain information acquisition module 101, a propagation index determination module 102, a text content quality index calculation module 103, a propagation volume index determination module 104, and an evaluation index determination module 105. The module of the invention, which may also be referred to as a unit, refers to a series of computer program segments, which are stored in the memory of the electronic device, capable of being executed by the processor of the electronic device and of performing a fixed function.
In the present embodiment, the functions concerning the respective modules/units are as follows:
the domain information acquisition module 101 is configured to acquire domain information of a target urban area melt medium, and determine domain text content and domain propagation channels of the urban area melt medium according to the domain information;
the propagation index determining module 102 is configured to determine, according to the domain posting content, posting content type, posting heat, and posting authenticity index of the urban melt, and determine, according to the domain propagation channel, a propagation scale, a propagation dimension, and a propagation rhythm of the urban melt;
the sender content quality index calculating module 103 is configured to calculate a sender content quality index of the urban melt media according to the sender content type, the sender heat and the sender authenticity index by using a preset quality evaluation index system;
the propagation volume index determining module 104 is configured to calculate, according to the propagation scale, the propagation dimension, and the propagation rhythm, a propagation force and an influence of the urban melt through a preset full-media matrix, and determine, according to the propagation force and the influence, a propagation volume index of the urban melt;
the evaluation index determining module 105 is configured to determine an evaluation index of the urban melt according to the propagation volume index and the text content quality index by using a preset evaluation analysis model.
In detail, each module in the urban area media evaluation device 100 based on the vertical domain in the embodiment of the present invention adopts the same technical means as the urban area media evaluation method based on the vertical domain in the foregoing fig. 1 to 3, and can generate the same technical effects, which is not repeated here.
Fig. 5 is a schematic structural diagram of an electronic device for implementing a method for evaluating urban media based on a vertical domain according to an embodiment of the present invention.
The electronic device may comprise a processor 10, a memory 11, a communication bus 12 and a communication interface 13, and may further comprise a computer program stored in the memory 11 and executable on the processor 10, such as a downtown media evaluation program based on a vertical area.
The processor 10 may be formed by an integrated circuit in some embodiments, for example, a single packaged integrated circuit, or may be formed by a plurality of integrated circuits packaged with the same function or different functions, including one or more central processing units (Central Processing unit, CPU), a microprocessor, a digital processing chip, a graphics processor, a combination of various control chips, and so on. The processor 10 is a Control Unit (Control Unit) of the electronic device, connects respective parts of the entire electronic device using various interfaces and lines, executes various functions of the electronic device and processes data by running or executing programs or modules stored in the memory 11 (for example, executing a downtown media evaluation program based on a vertical area, etc.), and calling data stored in the memory 11.
The memory 11 includes at least one type of readable storage medium including flash memory, a removable hard disk, a multimedia card, a card type memory (e.g., SD or DX memory, etc.), a magnetic memory, a magnetic disk, an optical disk, etc. The memory 11 may in some embodiments be an internal storage unit of the electronic device, such as a mobile hard disk of the electronic device. The memory 11 may in other embodiments also be an external storage device of the electronic device, such as a plug-in mobile hard disk, a Smart Media Card (SMC), a Secure Digital (SD) Card, a Flash memory Card (Flash Card) or the like, which are provided on the electronic device. Further, the memory 11 may also include both an internal storage unit and an external storage device of the electronic device. The memory 11 may be used not only for storing application software installed in an electronic device and various types of data, such as codes of urban media evaluation programs based on the vertical field, but also for temporarily storing data that has been output or is to be output.
The communication bus 12 may be a peripheral component interconnect standard (peripheral component interconnect, PCI) bus, or an extended industry standard architecture (extended industry standard architecture, EISA) bus, among others. The bus may be classified as an address bus, a data bus, a control bus, etc. The bus is arranged to enable a connection communication between the memory 11 and at least one processor 10 etc.
The communication interface 13 is used for communication between the electronic device and other devices, including a network interface and a user interface. Optionally, the network interface may include a wired interface and/or a wireless interface (e.g., WI-FI interface, bluetooth interface, etc.), typically used to establish a communication connection between the electronic device and other electronic devices. The user interface may be a Display (Display), an input unit such as a Keyboard (Keyboard), or alternatively a standard wired interface, a wireless interface. Alternatively, in some embodiments, the display may be an LED display, a liquid crystal display, a touch-sensitive liquid crystal display, an OLED (Organic Light-Emitting Diode) touch, or the like. The display may also be referred to as a display screen or display unit, as appropriate, for displaying information processed in the electronic device and for displaying a visual user interface.
Only an electronic device having components is shown, and it will be understood by those skilled in the art that the structures shown in the figures do not limit the electronic device, and may include fewer or more components than shown, or may combine certain components, or a different arrangement of components.
For example, although not shown, the electronic device may further include a power source (such as a battery) for supplying power to the respective components, and preferably, the power source may be logically connected to the at least one processor 10 through a power management device, so that functions of charge management, discharge management, power consumption management, and the like are implemented through the power management device. The power supply may also include one or more of any of a direct current or alternating current power supply, recharging device, power failure detection circuit, power converter or inverter, power status indicator, etc. The electronic device may further include various sensors, bluetooth modules, wi-Fi modules, etc., which are not described herein.
It should be understood that the embodiments described are for illustrative purposes only and are not limited to this configuration in the scope of the patent application.
The urban area media rating program based on the vertical area stored in the memory 11 in the electronic device is a combination of a plurality of instructions, which when executed in the processor 10, can implement:
acquiring the domain information of a target urban area melt medium, and determining the domain text content and domain propagation channel of the urban area melt medium according to the domain information;
determining the text content type, text heat and text authenticity index of the urban melt media according to the field text content, and determining the propagation scale, propagation dimension and propagation rhythm of the urban melt media according to the field propagation channel;
Calculating the quality index of the hair text content of the urban melt media according to the hair text content type, the hair text heat and the hair text authenticity index by using a preset quality evaluation index system;
calculating the propagation force and influence of the urban melt media according to the propagation scale, the propagation dimension and the propagation rhythm through a preset full-media matrix, and determining the propagation volume index of the urban melt media according to the propagation force and the influence;
and determining the evaluation index of the urban melt media according to the transmission body quantity index and the text content quality index by using a preset evaluation analysis model. In particular, the specific implementation method of the above instructions by the processor 10 may refer to the description of the relevant steps in the corresponding embodiment of the drawings, which is not repeated herein.
Further, the electronic device integrated modules/units, if implemented in the form of software functional units and sold or used as stand-alone products, may be stored in a computer readable storage medium. The computer readable storage medium may be volatile or nonvolatile. For example, the computer readable medium may include: any entity or device capable of carrying the computer program code, a recording medium, a U disk, a removable hard disk, a magnetic disk, an optical disk, a computer Memory, a Read-Only Memory (ROM).
The present invention also provides a computer readable storage medium storing a computer program which, when executed by a processor of an electronic device, can implement:
acquiring the domain information of a target urban area melt medium, and determining the domain text content and domain propagation channel of the urban area melt medium according to the domain information;
determining the text content type, text heat and text authenticity index of the urban melt media according to the field text content, and determining the propagation scale, propagation dimension and propagation rhythm of the urban melt media according to the field propagation channel;
calculating the quality index of the hair text content of the urban melt media according to the hair text content type, the hair text heat and the hair text authenticity index by using a preset quality evaluation index system;
calculating the propagation force and influence of the urban melt media according to the propagation scale, the propagation dimension and the propagation rhythm through a preset full-media matrix, and determining the propagation volume index of the urban melt media according to the propagation force and the influence;
and determining the evaluation index of the urban melt media according to the transmission body quantity index and the text content quality index by using a preset evaluation analysis model. In the several embodiments provided in the present invention, it should be understood that the disclosed apparatus, device and method may be implemented in other manners. For example, the above-described apparatus embodiments are merely illustrative, and for example, the division of the modules is merely a logical function division, and there may be other manners of division when actually implemented.
The modules described as separate components may or may not be physically separate, and components shown as modules may or may not be physical units, may be located in one place, or may be distributed over multiple network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of this embodiment.
In addition, each functional module in the embodiments of the present invention may be integrated in one processing unit, or each unit may exist alone physically, or two or more units may be integrated in one unit. The integrated units can be realized in a form of hardware or a form of hardware and a form of software functional modules.
It will be evident to those skilled in the art that the invention is not limited to the details of the foregoing illustrative embodiments, and that the present invention may be embodied in other specific forms without departing from the spirit or essential characteristics thereof.
The present embodiments are, therefore, to be considered in all respects as illustrative and not restrictive, the scope of the invention being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference signs in the claims shall not be construed as limiting the claim concerned.
The embodiment of the application can acquire and process the related data based on the artificial intelligence technology. Among these, artificial intelligence (Artificial Intelligence, AI) is the theory, method, technique and application system that uses a digital computer or a digital computer-controlled machine to simulate, extend and extend human intelligence, sense the environment, acquire knowledge and use knowledge to obtain optimal results.
Furthermore, it is evident that the word "comprising" does not exclude other elements or steps, and that the singular does not exclude a plurality. A plurality of units or means recited in the system claims can also be implemented by means of software or hardware by means of one unit or means. The terms first, second, etc. are used to denote a name, but not any particular order.
Finally, it should be noted that the above-mentioned embodiments are merely for illustrating the technical solution of the present invention and not for limiting the same, and although the present invention has been described in detail with reference to the preferred embodiments, it should be understood by those skilled in the art that modifications and equivalents may be made to the technical solution of the present invention without departing from the spirit and scope of the technical solution of the present invention.
Claims (10)
1. The urban area melt media evaluation method based on the vertical field is characterized by comprising the following steps of:
Acquiring the domain information of a target urban area melt medium, and determining the domain text content and domain propagation channel of the urban area melt medium according to the domain information;
determining the text content type, text heat and text authenticity index of the urban melt media according to the field text content, and determining the propagation scale, propagation dimension and propagation rhythm of the urban melt media according to the field propagation channel;
calculating the quality index of the hair text content of the urban melt media according to the hair text content type, the hair text heat and the hair text authenticity index by using a preset quality evaluation index system;
calculating the propagation force and influence of the urban melt media according to the propagation scale, the propagation dimension and the propagation rhythm through a preset full-media matrix, and determining the propagation volume index of the urban melt media according to the propagation force and the influence;
and determining the evaluation index of the urban melt media according to the transmission body quantity index and the text content quality index by using a preset evaluation analysis model.
2. The method for evaluating urban area media based on vertical area according to claim 1, wherein the determining the area content and the area propagation channel of the urban area media according to the area information comprises:
Extracting a first domain keyword of the domain information;
determining a domain label and a domain propagation medium according to the first domain keyword;
determining the domain hair content from the domain tag and determining the domain propagation channel from the domain propagation medium.
3. The method for evaluating urban melt media based on vertical domain as claimed in claim 1, wherein said determining the melt content type, the heat of the melt and the melt authenticity index of the melt media based on the domain melt content comprises:
extracting a second domain keyword in the domain texting content;
determining the type of the hair text content of the domain hair text content according to the second domain keyword;
determining the interaction number of the domain hair content according to the second domain keyword by using the following interaction number algorithm:
Determining the discussion amount of the domain texting content according to the second domain keyword;
and determining the heat of the text of the urban melt media according to the discussion quantity, and determining the text authenticity index of the urban melt media according to the interaction number.
4. The method for evaluating urban melt media based on vertical domain according to claim 1, wherein determining the propagation scale, propagation dimension and propagation rhythm of the urban melt media according to the domain propagation channel comprises:
acquiring the propagation speed, the propagation duration, the propagation frequency and the propagation group of the domain propagation channel;
calculating the propagation scale of the urban medium according to the propagation speed and the propagation duration by using the following propagation scale algorithm:
and determining the propagation dimension of the urban melt media according to the propagation group, and determining the propagation rhythm of the urban melt media according to the propagation frequency.
5. The method for evaluating urban melt media based on vertical domain as claimed in claim 1, wherein said calculating the quality index of the melt media in urban area according to the type of the melt content, the heat of the melt and the authenticity index of the melt by using a preset quality evaluation index system comprises:
Determining a first weight of the text content type, a second weight of the text heat and a third weight of the text authenticity index by using a preset analytic hierarchy process;
determining Chang Quan vectors of the urban medium according to the first weight, the second weight and the third weight by using a preset quality evaluation index system;
determining a variable weight vector of the urban medium according to the Chang Quan vector by using the following variable weight function:
calculating the quality index of the text content of the urban melt according to the Chang Quan vector and the variable weight vector by using the following quality index algorithm:
6. The method for evaluating urban media based on vertical domain as claimed in claim 1, wherein said calculating the propagation force and influence of the urban media according to the propagation scale, the propagation dimension and the propagation rhythm by using a preset full media matrix comprises:
Acquiring coverage of the full-media matrix according to the propagation scale, acquiring release amount and attention of the full-media matrix according to the propagation dimension, and acquiring liveness of the full-media matrix according to the propagation rhythm;
calculating the propagation force of the urban melt according to the coverage and the liveness by using the following propagation force algorithm:
and determining the influence of the urban medium according to the release quantity and the attention.
7. The method for evaluating urban medium according to the vertical domain of any one of claims 1 to 6, wherein the determining the index of the amount of the transmitted medium of the urban medium according to the transmission force and the influence force comprises:
acquiring an audience group of the urban melt media;
determining the pushing force of the urban melt according to the propagation force and the influence;
and determining the transmission volume index of the urban mass media according to the audience group and the pushing force.
8. The method for evaluating urban medium based on vertical domain as claimed in claim 1, wherein said determining the evaluation index of the urban medium according to the propagation volume index and the quality index of the text content using a preset evaluation analysis model comprises:
Inputting the transmission body quantity index and the text content quality index into the evaluation analysis model to obtain the evaluation grade of the urban melt media;
determining the evaluation weight of the evaluation level by using a preset entropy method;
and determining the evaluation index of the urban medium according to the evaluation weight.
9. Urban medium evaluation device based on vertical field, characterized in that, the device includes:
the domain information acquisition module is used for acquiring the domain information of the target urban melt media and determining the domain text content and the domain propagation channel of the urban melt media according to the domain information;
the transmission index determining module is used for determining the transmission content type, the transmission heat and the transmission authenticity index of the urban melt according to the field transmission content, and determining the transmission scale, the transmission dimension and the transmission rhythm of the urban melt according to the field transmission channel;
the text content quality index calculation module is used for calculating the text content quality index of the urban melt media according to the text content type, the text heat and the text authenticity index by utilizing a preset quality evaluation index system;
the transmission volume index determining module is used for calculating the transmission force and influence of the urban melt media according to the transmission scale, the transmission dimension and the transmission rhythm through a preset full-media matrix, and determining the transmission volume index of the urban melt media according to the transmission force and the influence;
And the evaluation index determining module is used for determining the evaluation index of the urban medium according to the transmission body index and the text content quality index by using a preset evaluation analysis model.
10. An electronic device, the electronic device comprising:
at least one processor; the method comprises the steps of,
a memory communicatively coupled to the at least one processor; wherein, the liquid crystal display device comprises a liquid crystal display device,
the memory stores a computer program executable by the at least one processor to enable the at least one processor to perform the vertical domain based urban medium evaluation method according to any one of claims 1 to 7.
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