CN115942013A - Commodity live broadcast sequence adjustment method and system - Google Patents
Commodity live broadcast sequence adjustment method and system Download PDFInfo
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- CN115942013A CN115942013A CN202211667120.8A CN202211667120A CN115942013A CN 115942013 A CN115942013 A CN 115942013A CN 202211667120 A CN202211667120 A CN 202211667120A CN 115942013 A CN115942013 A CN 115942013A
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- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
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- Y02D—CLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE
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Abstract
The invention relates to a method and a system for adjusting a commodity live broadcast sequence, wherein the method comprises the following steps: the anchor terminal sends a first instruction to each user terminal in the live broadcast room before the anchor selects the next introduced commodity, and requests the user terminal to feed back preference information; after receiving the first instruction, the user side generates preference information and feeds the preference information back to the anchor side; and the anchor terminal receives the preference information and sequences the live broadcast sequence of the commodities to be live broadcast according to the preference information. Compared with the prior art, the method and the device have the advantages that the information of the concerned commodities to be live broadcast in the live broadcast watching process of the user is counted, the next live broadcast commodity is determined, the requirements of most audiences can be met, and the audiences are better attracted to watch the live broadcast.
Description
Technical Field
The invention relates to the field of live broadcast, in particular to a method and a system for adjusting a commodity live broadcast sequence.
Background
When live merchandise sales are made, the introduction of the anchor to each item is required so that the audience can understand the item, particularly, second-hand luxury items such as watches, bags, and the like, and the introduction of the anchor can help the audience understand detailed information of the item.
At present, the introduction sequence of commodities by a broadcaster in live broadcasting is often a pre-arranged sequence, or the broadcaster randomly selects commodity introduction, or is determined according to barrage information sent by audiences. The problems that the requirements of audiences cannot be met exist in both pre-arrangement or anchor random selection, and the possibility that the audiences hope to anchor and introduce the commodity and anchor and introduce another commodity occurs, so that the audiences lose the interest of continuously watching live broadcast easily; although the manner determined according to the barrage information refers to the opinion of the audience, the manner greatly depends on the subjective selection of the anchor and has certain one-sidedness.
Therefore, there is a need to provide a scheme for adjusting the live broadcast sequence of commodities to determine the live broadcast sequence of the commodities, which meets the needs of most audiences.
Disclosure of Invention
The invention aims to overcome the defects of the prior art and provide a method and a system for adjusting the commodity live broadcast sequence.
The purpose of the invention can be realized by the following technical scheme:
a commodity live broadcast sequence adjusting method comprises the following steps:
the anchor terminal sends a first instruction to each user terminal in the live broadcast room before the anchor selects the next introduced commodity, and requests the user terminals to feed back preference information;
after receiving the first instruction, the user side generates preference information and feeds the preference information back to the anchor side;
and the anchor terminal receives the preference information and sequences the live broadcast sequence of the commodities to be live broadcast according to the preference information.
Further, the generating of the preference information by one user side specifically includes:
acquiring preference weight of each commodity to be live-broadcast;
counting the viewing time of each to-be-live broadcast commodity by the user end;
calculating preference indexes of the user end to various commodities to be live-broadcasted;
and taking the preference index of the user terminal to each commodity to be live broadcasted as the preference information of the user terminal.
Further, the preference index is calculated by the following formula:
H i ＝ω i *t i
wherein i is the serial number of the commodity to be live broadcast, and H i Preference index, omega, for the item i to be live broadcast i Preference weight of a commodity i to be live broadcast, t i And the total viewing time of the live broadcast commodity i is treated for the user side.
Further, the obtained preference weight of the commodity to be live broadcast is as follows:
acquiring the viewing times of each user end to each commodity to be live broadcast in the live broadcast room and the viewing time of each viewing, and acquiring the viewing times of all commodities to be live broadcast and the single maximum viewing time of all commodities to be live broadcast;
sorting all the commodities to be live broadcast according to the checking times to obtain the checking times p of the commodities s to be live broadcast in the middle position in the sorting s And a single maximum viewing duration T s ；
Calculating the preference weight of each commodity to be live broadcast according to the following formula:
wherein p is i For the number of views of the item i to be live, T i The maximum viewing time length of the commodity i to be live broadcast in a single time.
Further, sorting the live broadcast sequence of the to-be-live broadcast commodities according to the preference information specifically comprises:
acquiring user weight of each user side;
counting preference priorities of various commodities to be live broadcast;
and sequencing the live broadcast sequence of the commodities to be live broadcast according to the preference priority.
Further, sorting the live broadcast sequence of the to-be-live broadcast commodities according to the preference information specifically comprises:
acquiring user weight of each user side;
counting preference priorities of various commodities to be live broadcast;
obtaining attention information of each commodity to be live-broadcasted;
determining the live broadcast priority of each commodity to be live broadcast according to the preference priority and the attention information;
and sequencing the live broadcast sequence of the commodities to be live broadcast according to the live broadcast priority.
Further, the calculation formula of the preference priority is as follows:
wherein i is the serial number of the commodity to be live broadcast, and Q i K is the user side number omega of the preference priority of the commodity i to be live broadcast ′ k Is the user weight, H, of the user terminal k ki And (4) the preference index of the live broadcast commodity i to the user end k.
Further, the attention information includes the importance degree of each to-be-live broadcast commodity preset by the anchor terminal.
Further, the attention information includes historical browsing preference information of each user end for each to-be-live-broadcast commodity.
A commodity live broadcast sequence adjusting system comprises a main broadcast end and a user end;
the anchor includes a sequential decision module that performs the steps of:
before the anchor selects the next introduced commodity, a first instruction is sent to each user side in the live broadcast room, and the user side is requested to feed back preference information;
receiving preference information, and sequencing the live broadcast sequence of the commodities to be live broadcast according to the preference information;
the user side comprises a preprocessing module, and the preprocessing module executes the following steps:
and after receiving the first instruction, generating preference information and feeding back the preference information to the anchor terminal.
Compared with the prior art, the invention has the following beneficial effects:
the information of the concerned commodities to be live broadcast in the live broadcast watching of the user is counted, and then the next live broadcast commodity is determined, so that the requirements of most audiences can be met, and the audiences are better attracted to watch the live broadcast.
Drawings
FIG. 1 is a flow chart diagram of a commodity live broadcast sequence adjustment method;
fig. 2 is a block diagram of a structure of a system for adjusting a live broadcast sequence of a commodity;
reference numerals:
the system comprises a display table 1, a live broadcast module 2, a commodity data storage module 3, a sequential decision module 4, a commodity increase and decrease module to be live broadcast 5, a picture module 6, a click module 7, a data acquisition module 8 and a preprocessing module 9.
Detailed Description
The invention is described in detail below with reference to the figures and specific embodiments. The present invention is not limited to the embodiments described above, and the embodiments are not limited to the specific embodiments described above, but may be implemented in other embodiments without departing from the scope of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Reference herein to "one embodiment" or "an embodiment" means that a particular feature, structure, or characteristic may be included in at least one implementation of the invention. In describing the present invention, it is to be understood that the terms "first," "second," and "third," etc. in the description and claims of the present invention and the above-described drawings are used for distinguishing between different objects and not for describing a particular order. Furthermore, the terms "include" and "have," as well as any variations thereof, are intended to cover non-exclusive inclusions. For example, a process, method, system, article, or apparatus that comprises a list of steps or elements is not limited to only those steps or elements but may alternatively include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
The present specification provides method steps as in the examples or flow diagrams, but may include more or fewer steps based on routine or non-inventive labor. The order of steps recited in the embodiments is merely one manner of performing the steps in a multitude of orders and does not represent the only order of execution. In actual system or server product execution, the method shown in the embodiment or the figures can be executed sequentially or in parallel (for example, in the environment of parallel processors or multi-thread processing), or the execution sequence of steps without timing limitation can be adjusted.
Example 1:
a commodity live broadcast sequence adjusting method comprises the following steps:
s1, before the anchor selects the next introduction commodity, the anchor end sends a first instruction to each user end in a live broadcast room and requests the user ends to feed back preference information;
it can be understood that, in order to avoid invalid data, before sending the first instruction, all the user terminals in the live broadcast room are detected, live broadcast watching time of the user is detected, after the live broadcast watching time of the user terminal reaches a preset value, the user terminal is taken as an effective user terminal, and the anchor terminal sends the first instruction to all the effective user terminals, but does not send the first instruction to the user terminal whose live broadcast watching time does not reach the preset value.
The sending of the first instruction can be triggered by the click of the anchor endpoint or automatically triggered, and if the introduction time of the current commodity reaches a preset value, the first instruction is sent to acquire the next commodity to be live broadcast.
S2, after receiving the first instruction, the user side generates preference information and feeds the preference information back to the anchor side;
wherein, the preference information generated by one user side specifically comprises:
acquiring preference weight of each commodity to be live-broadcast;
counting the viewing time of each commodity to be live broadcast by the user end;
calculating preference indexes of the user end to various commodities to be live-broadcasted;
and taking the preference index of the user terminal to each commodity to be live broadcasted as the preference information of the user terminal.
The preference index is calculated as:
H i ＝ω i *t i
wherein i is the serial number of the commodity to be live broadcast, and H i Preference index, omega, for the item i to be live broadcast i Preference weight of a commodity i to be live broadcast, t i And the total viewing time of the live broadcast commodity i is treated for the user side.
In this embodiment, the preference weight of the commodity to be live-broadcast is determined according to the number of times the commodity is viewed and the maximum viewing duration of the commodity in a single time, and the preference weight of the commodity to be live-broadcast is obtained as follows:
acquiring the viewing times of each user end to each commodity to be live broadcast in the live broadcast room and the viewing time of each viewing, and acquiring the viewing times of all commodities to be live broadcast and the single maximum viewing time of all commodities to be live broadcast;
sorting all the commodities to be live broadcast according to the checking times to obtain the checking times p of the commodities s to be live broadcast in the middle position in the sorting s And a single maximum viewing duration T s ；
Calculating the preference weight of each commodity to be live broadcast according to the following formula:
wherein p is i For the number of views of the item i to be live, T i The maximum viewing time length of the commodity i to be live broadcast in a single time.
In practical application, a first split screen and a second split screen can be arranged on a display picture of a user side, the first split screen displays a current live broadcast picture, the second split screen displays a plurality of commodities to be live broadcast, detailed commodity information of the commodities is displayed by clicking the commodities to be live broadcast on the second split screen, the number of clicks of each commodity to be live broadcast and the viewing duration of each click of a user in the second split screen are counted, the viewing times of each commodity to be live broadcast and the viewing duration of each time of each click can be obtained, the total viewing duration of each commodity to be live broadcast by one user side is respectively calculated, and the preference index H is calculated i 。
Of course, the above viewing times and viewing duration may be counted from when the user starts to watch the live broadcast, or a fixed time period may be advanced from the current time (when the user receives the first instruction) to count the viewing times and viewing duration in the time period.
Furthermore, preference index H i In the calculation formula, t i The user side can also be used for viewing the single maximum time length of the live broadcast commodity i, and in the same way, in the preference weight calculation formula, T i 、T s The total viewing time of the live broadcast commodity i can be also treated by the user side.
And S3, the anchor terminal receives the preference information and sequences the live broadcast sequence of the commodities to be live broadcast according to the preference information.
The ordering of the live broadcast sequence of the live broadcast commodities according to the preference information specifically comprises the following steps:
acquiring user weight of each user side;
counting preference priorities of various commodities to be live broadcast;
and sequencing the live broadcast sequence of the commodities to be live broadcast according to the preference priority.
The calculation formula of the preference priority is as follows:
wherein i is a serial number of a commodity to be live broadcasted, and Q i K is the user side number omega of the preference priority of the commodity i to be live broadcast ′ k Is the user weight, H, of the user terminal k ki And (4) the preference index of the live broadcast commodity i to the user end k.
The user weight of the user side can be determined according to the information of the user, for example, the last live broadcast watching time of the user is near one week, near one month, near three months and near half year, and more than half year is lost user, so that the weight of the user can be determined; the user weight may also be determined synthetically in conjunction with the user's historical spending amount, the user's points, the user's membership grade, and so on.
Of course, the weight of the user weight of each user side can also be set to be the same numerical value, so that only the commodities to be live broadcast with the largest preference indexes of each user side need to be counted, then the commodities are gathered, the live broadcast sequence is determined according to the number, and the method is simpler.
According to the method and the system, the preference of each commodity to be live broadcast by the user end in the live broadcast room is counted, the preference order of most audiences is in the front, and the commodity live broadcast order can meet the requirements of most audiences as far as possible.
The application also provides a system for adjusting the commodity live broadcast sequence, which comprises a main broadcast end and a user end;
the anchor side includes:
the exhibition stand 1 is used for laying commodities related to the live broadcast, and the live broadcast commodities such as watches and bags are laid on the exhibition stand in an array mode during live broadcast.
And the live broadcast module 2 is used for acquiring live broadcast data and transmitting the live broadcast data to a user side, wherein the live broadcast data comprises a display stand picture and a current live broadcast commodity picture.
And the commodity data storage module 3 is used for storing commodity information, and the commodity information is a close-up image of the commodity related to the live broadcast.
The sequential decision module 4 stores a list of commodities to be live broadcast, and executes the following steps:
sending a first instruction to each user side in the live broadcast room before the anchor selects the next introduced commodity, and requesting the user side to feed back preference information;
and receiving preference information, sequencing the live broadcast sequence of the commodities to be live broadcast according to the preference information, and updating a list of the commodities to be live broadcast.
And the live broadcast commodity increasing and decreasing module 5 is used for increasing and decreasing commodities in the live broadcast commodity list in the sequence decision module.
The user side includes:
and the picture module 6 is used for displaying the live broadcast data in the live broadcast window.
And the click module 7 is used for establishing click areas and labels on the live broadcast window display, each click area corresponds to a commodity to be live broadcast, the labels of the click areas correspond to the numbers of the commodities to be live broadcast one by one, and after a user clicks one click area, commodity information of the commodities to be live broadcast corresponding to the click area can be displayed.
And the data acquisition module 8 is used for acquiring and storing the click times of each click area, the total commodity information display time of the commodities corresponding to each click area and the longest commodity information display single time of the commodities corresponding to each click area.
A pre-processing module 9, which executes the following steps:
and after receiving the first instruction, generating preference information and feeding back the preference information to the anchor terminal.
The order decision module sends a first instruction to each user terminal in the live broadcast room before the anchor broadcasts the next commodity to be introduced, and requests the user terminals to feed back preference information. And after the fed-back preference information is received, the sequence decision module sequences the live broadcast commodities according to the preference information content.
The picture module comprises a first split screen and a second split screen, the first split screen is used for displaying live broadcast data, when a user clicks one click area, the second split screen is popped up, and the second split screen displays commodity information of commodities corresponding to the click area. The second split screen is suspended above the first split screen.
Example 2:
in embodiment 1, only preference information of a user in a live broadcast room is considered when determining a live broadcast sequence, and in this embodiment, preset attention information is also added when determining the live broadcast sequence, so that the live broadcast sequence can be adjusted more flexibly.
The ordering of the live broadcast sequence of the live broadcast commodities according to the preference information specifically comprises the following steps:
acquiring user weight of each user side;
counting preference priorities of various commodities to be live broadcast;
obtaining attention information of each commodity to be live-broadcasted;
determining the live broadcast priority of each commodity to be live broadcast according to the preference priority and the attention information;
and sequencing the live broadcast sequence of the commodities to be live broadcast according to the live broadcast priority.
The calculation formula of the preference priority is as follows:
wherein i is the serial number of the commodity to be live broadcast, and Q i K is the user side number omega of the preference priority of the commodity i to be live broadcast ′ k Is the user weight, H, of the user terminal k ki And (4) the preference index of the live broadcast commodity i to the user end k.
The user weight of the user side can be determined according to the information of the user, for example, the last live broadcast watching time of the user is near one week, near one month, near three months and near half year, and more than half year is lost user, so that the weight of the user can be determined; the user weight may also be determined synthetically in conjunction with the user's historical spending amount, the user's points, the user's membership grade, and so on.
The attention information includes the importance degree of each to-be-live broadcast commodity preset by the anchor terminal, for example, according to the price of the to-be-live broadcast commodity, the priority of a seller and the like, the adjustment of the live broadcast sequence of the commodity is more reasonable.
In addition, the attention information can also include historical browsing preference information of each user end to each commodity to be live broadcasted, for example, the search times, browsing times, viewing time and the like of each user end to various commodities in the previous three months and half a year are counted, the attention of each user end to each commodity to be live broadcasted is obtained as the historical browsing preference information by utilizing some machine learning methods, collaborative recommendation algorithms and the like, the attention is a preference determined based on historical data, the preference information is a preference determined in real-time live broadcasting, and the two are combined, so that the adjustment of the commodity live broadcasting sequence is more reasonable.
In summary, in this embodiment, the live broadcast priority of each to-be-live-broadcast item is determined according to the preference priority and the attention information as follows:
wherein R is i For live priority, L i Importance of the item i to be live broadcast, preset for the anchor, J ki And (4) historical browsing preference information of the live broadcast commodities i is treated for the user side k.
The foregoing detailed description of the preferred embodiments of the invention has been presented. It should be understood that numerous modifications and variations could be devised by those skilled in the art in light of the present teachings without departing from the inventive concepts. Therefore, the technical solutions available to those skilled in the art through logic analysis, reasoning and limited experiments based on the prior art according to the concept of the present invention should be within the scope of protection defined by the claims.
Claims (10)
1. A commodity live broadcast sequence adjusting method is characterized by comprising the following steps:
the anchor terminal sends a first instruction to each user terminal in the live broadcast room before the anchor selects the next introduced commodity, and requests the user terminal to feed back preference information;
after receiving the first instruction, the user side generates preference information and feeds the preference information back to the anchor side;
and the anchor terminal receives the preference information and sequences the live broadcast sequence of the commodities to be live broadcast according to the preference information.
2. The method for adjusting the order of live broadcasting of commodities according to claim 1, wherein a user side generates preference information specifically including:
acquiring preference weight of each commodity to be live-broadcast;
counting the viewing time of each to-be-live broadcast commodity by the user end;
calculating preference indexes of the user end to various commodities to be live-broadcasted;
and taking the preference index of the user terminal to each commodity to be live broadcast as the preference information of the user terminal.
3. The method for adjusting the order of live broadcasting of commodities according to claim 2, wherein the formula for calculating the preference index is:
H i ＝ω i *t i
wherein i is the serial number of the commodity to be live broadcast, and H i Preference index, omega, for the item i to be live broadcast i Preference weight of a commodity i to be live broadcast, t i And the total viewing time of the live broadcast commodity i is treated for the user side.
4. The method for adjusting the commodity live broadcast sequence according to claim 3, wherein the preference weight of the commodities to be live broadcast is obtained by:
obtaining the checking times of each user end to each commodity to be live broadcast in the live broadcast room and the checking duration of each checking, and obtaining the checking times of all the commodities to be live broadcast and the single maximum checking duration of all the commodities to be live broadcast;
sorting all the commodities to be live broadcast according to the checking times to obtain the checking times p of the commodities s to be live broadcast in the middle position in the sorting s And a single maximum viewing duration T s ；
Calculating the preference weight of each commodity to be live broadcast according to the following formula:
wherein p is i For the number of views of the item i to be live, T i The maximum viewing time length of the commodity i to be live broadcast is a single time.
5. The method for adjusting the live broadcast sequence of the commodities as claimed in claim 1, wherein the sorting of the live broadcast sequence of the commodities to be live broadcast according to the preference information specifically comprises:
acquiring user weight of each user side;
counting preference priorities of various commodities to be live broadcast;
and sequencing the live broadcast sequence of the commodities to be live broadcast according to the preference priority.
6. The method for adjusting the live broadcast sequence of the commodities according to claim 1, wherein the step of sorting the live broadcast sequence of the commodities to be live broadcast according to the preference information specifically comprises the steps of:
acquiring user weight of each user side;
counting preference priorities of various commodities to be live broadcast;
obtaining attention information of each commodity to be live-broadcasted;
determining the live broadcast priority of each commodity to be live broadcast according to the preference priority and the attention information;
and sequencing the live broadcast sequence of the commodities to be live broadcast according to the live broadcast priority.
7. The method as claimed in claim 5 or 6, wherein the formula for calculating the preference priority is:
wherein i is the serial number of the commodity to be live broadcast, and Q i K is the user side number omega of the preference priority of the commodity i to be live broadcast ′ k Is the user weight, H, of the user terminal k ki And (4) the preference index of the live broadcast commodity i to the user end k.
8. The method as claimed in claim 6, wherein the attention information includes importance of each item to be live broadcast preset by the anchor terminal.
9. The method as claimed in claim 6 or 8, wherein the attention information includes historical browsing preference information of each user end for each item to be live broadcast.
10. A commodity live broadcast sequence adjustment system is characterized by comprising a main broadcast end and a user end;
the anchor includes a sequential decision module that performs the steps of:
before the anchor selects the next introduced commodity, a first instruction is sent to each user side in the live broadcast room, and the user side is requested to feed back preference information;
receiving preference information, and sequencing the live broadcast sequence of the commodities to be live broadcast according to the preference information;
the user side comprises a preprocessing module, and the preprocessing module executes the following steps:
and after receiving the first instruction, generating preference information and feeding back the preference information to the anchor terminal.
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| Application Number | Priority Date | Filing Date | Title |
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| CN202211667120.8A CN115942013A (en) | 2022-12-22 | 2022-12-22 | Commodity live broadcast sequence adjustment method and system |
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| Application Number | Priority Date | Filing Date | Title |
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| CN202211667120.8A CN115942013A (en) | 2022-12-22 | 2022-12-22 | Commodity live broadcast sequence adjustment method and system |
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| CN115942013A true CN115942013A (en) | 2023-04-07 |
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| CN202211667120.8A Pending CN115942013A (en) | 2022-12-22 | 2022-12-22 | Commodity live broadcast sequence adjustment method and system |
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