CN115941781A - Pushing method, pushing equipment and storage medium - Google Patents

Abstract

The application provides a pushing method, pushing equipment and a storage medium, and relates to the technical field of information processing. The method comprises the following steps: the method comprises the steps of obtaining first data information and/or second data information, determining or generating target information according to the first data information and/or the second data information, and outputting the target information according to a preset pushing mode. By adopting the technical scheme, the pushing equipment pushes the information suitable for the user according to the characteristics of the user, so that the user experience can be improved, and the situation that the user receives unmatched information is avoided.

Description

Pushing method, pushing equipment and storage medium

Technical Field

The present application relates to the field of information processing technologies, and in particular, to a push method, a push device, and a storage medium.

Background

Currently, smart terminals are widely used, users can obtain a large amount of information from the smart terminals, and push devices (such as servers or smart terminals) can also automatically push information to the users.

In the course of conceiving and implementing the present application, the inventors found that at least the following problems existed: the information pushed by the pushing device is not necessarily suitable for the current user, and the user receives the information which is not matched with the self condition.

The foregoing description is provided for general background information and is not admitted to be prior art.

Disclosure of Invention

In view of the above technical problems, the present application provides a pushing method, a pushing device, and a storage medium, so that the pushing device pushes information suitable for a user according to the characteristics of the user, thereby improving user experience and avoiding the user from receiving useless information.

In order to solve the above technical problem, the present application provides a push method, which can be applied to a push device (such as a server or an intelligent terminal), and includes:

acquiring first data information and/or second data information;

determining or generating target information according to the first data information and/or the second data information;

and outputting the target information according to a preset pushing mode.

Optionally, the first data information and/or the second data information are obtained from an intelligent terminal.

Optionally, the first data information is different from the second data information.

Optionally, the determining or generating target information includes: and determining or generating target information in a preset mapping table.

Optionally, the preset mapping table is used to represent the second data information and/or a mapping relationship between the second data information and the target information.

Optionally, the obtaining the first data information includes:

acquiring an application program associated with the first data information;

determining or generating the first data information from the application.

Optionally, the obtaining the second data information includes:

acquiring the data type of the second data information;

and determining or generating the second data information according to the data type.

Optionally, the data type includes a static data type and/or a dynamic data type.

Optionally, if the data type is a static data type, the determining or generating the second data information according to the data type includes:

acquiring an application program associated with the second data information;

determining or generating the second data information from the application.

Optionally, if the data type is a dynamic data type, the determining or generating the second data information according to the data type includes:

starting a shooting device to acquire current picture information through the shooting device;

and determining or generating the second data information according to the current picture information.

Optionally, the method further comprises:

and responding to the trigger operation of the target information push to acquire the first data information and/or the second data information.

Optionally, the determining or generating target information according to the first data information and/or the second data information includes:

acquiring first label information of the first data information and/or second label information of the second data information;

determining or generating the target information according to the first label information and/or the second label information; optionally, the determining or generating target information includes: and determining or generating target information in a preset mapping table.

Optionally, after the determining or generating the target information, the method further includes:

and if the target information is pushed within a preset time period, re-determining or generating new target information.

In a second aspect, the present application provides a push device, the device comprising:

an acquisition unit for acquiring the first data information and/or the second data information; optionally, the first data information and/or the second data information are obtained from an intelligent terminal; optionally, the first data information is different from the second data information;

and the first determining unit is used for determining or generating target information according to the first data information and/or the second data information.

And the pushing unit is used for outputting the target information according to a preset pushing mode.

Optionally, the determining or generating target information includes: and determining or generating target information in a preset mapping table.

Optionally, the preset mapping table is used to represent the second data information and/or a mapping relationship between the second data information and the target information.

The present application further provides a push device, including: the device comprises a memory and a processor, wherein the memory is stored with a push program, and the push program realizes the steps of any one of the push methods when being executed by the processor.

The present application further provides a storage medium storing a computer program, which when executed by a processor implements the steps of the pushing method as described in any one of the above.

As described above, the push method of the present application, applicable to a push device, includes the steps of: acquiring first data information and/or second data information; determining or generating target information according to the first data information and/or the second data information; and outputting the target information according to a preset pushing mode. Through the technical scheme, the pushing equipment pushes the information suitable for the user according to the characteristics of the user, so that the user experience can be improved, and the user is prevented from receiving useless information.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the application and, together with the description, serve to explain the principles of the application. In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings needed to be used in the description of the embodiments will be briefly described below, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without inventive exercise.

Fig. 1 is a schematic diagram of a hardware structure of an intelligent terminal implementing various embodiments of the present application;

fig. 2 is a diagram illustrating a communication network system architecture according to an embodiment of the present application;

fig. 3 is a flow chart illustrating a push method according to a first embodiment;

fig. 4 is a detailed flowchart of a push method according to a second embodiment;

fig. 5 is an interface diagram showing a push method according to the second embodiment;

fig. 6 is a schematic structural view showing a pushing apparatus according to a third embodiment;

fig. 7 is a schematic structural view of a pushing device according to a fourth embodiment.

The implementation, functional features and advantages of the objectives of the present application will be further explained with reference to the accompanying drawings. With the above figures, there are shown specific embodiments of the present application, which will be described in more detail below. The drawings and written description are not intended to limit the scope of the inventive concepts in any manner, but rather to illustrate the concepts of the application by those skilled in the art with reference to specific embodiments.

Detailed Description

Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, like numbers in different drawings represent the same or similar elements unless otherwise indicated. The implementations described in the following exemplary examples do not represent all implementations consistent with the present application. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present application, as detailed in the appended claims.

It should be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising a … …" does not exclude the presence of additional identical elements in a process, method, article, or apparatus that comprises the element, and further, components, features, elements that have the same designation in different embodiments of the application may have the same meaning or different meanings that are determined by their interpretation in the embodiment or by their further context in the embodiment.

It should be understood that although the terms first, second, third, etc. may be used herein to describe various information, such information should not be limited to these terms. These terms are only used to distinguish one type of information from another. For example, first information may also be referred to as second information, and similarly, second information may also be referred to as first information, without departing from the scope herein. The word "if," as used herein, may be interpreted as "at … …" or "at … …" or "in response to a determination," depending on the context. Also, as used herein, the singular forms "a", "an" and "the" are intended to include the plural forms as well, unless the context indicates otherwise. It will be further understood that the terms "comprises," "comprising," "includes" and/or "including," when used in this specification, specify the presence of stated features, steps, operations, elements, components, items, species, and/or groups, but do not preclude the presence, or addition of one or more other features, steps, operations, elements, components, species, and/or groups thereof. The terms "or," "and/or," "including at least one of the following," and the like, as used herein, are to be construed as inclusive or mean any one or any combination. For example, "includes at least one of: A. b, C "means" any of the following: a; b; c; a and B; a and C; b and C; a and B and C ", further for example," A, B or C "or" A, B and/or C "means" any of the following: a; b; c; a and B; a and C; b and C; a and B and C'. An exception to this definition will occur only when a combination of elements, functions, steps or operations are inherently mutually exclusive in some way.

It should be understood that, although the steps in the flowcharts in the embodiments of the present application are shown in order as indicated by the arrows, the steps are not necessarily performed in order as indicated by the arrows. The steps are not performed in the exact order shown and may be performed in other orders unless explicitly stated herein. Moreover, at least some of the steps in the figures may include multiple sub-steps or multiple stages that are not necessarily performed at the same time, but may be performed at different times, in different orders, and may be performed alternately or partially with other steps or at least some of the sub-steps or stages of other steps.

The words "if", as used herein, may be interpreted as "at … …" or "at … …" or "in response to a determination" or "in response to a detection", depending on the context. Similarly, the phrases "if determined" or "if detected (a stated condition or event)" may be interpreted as "when determined" or "in response to a determination" or "when detected (a stated condition or event)" or "in response to a detection (a stated condition or event)", depending on the context.

It should be noted that step numbers such as S10 and S20 are used herein for the purpose of more clearly and briefly describing the corresponding contents, and do not constitute a substantial limitation on the sequence, and those skilled in the art may perform S20 first and then S10 in the specific implementation, but these should be within the protection scope of the present application.

It should be understood that the specific embodiments described herein are merely illustrative of the present application and are not intended to limit the present application.

In the following description, suffixes such as "module", "component", or "unit" used to denote elements are used only for the convenience of description of the present application, and have no specific meaning in themselves. Thus, "module", "component" or "unit" may be used mixedly.

The push device may be a server or an intelligent terminal, and the intelligent terminal may be implemented in various forms. For example, the smart terminal described in the present application may include smart terminals such as a mobile phone, a tablet computer, a notebook computer, a palmtop computer, a Personal Digital Assistant (PDA), a Portable Media Player (PMP), a navigation device, a wearable device, a smart band, a pedometer, and the like, and fixed terminals such as a Digital TV, a desktop computer, and the like.

While the following description will be given by way of example of a smart terminal, those skilled in the art will appreciate that the configuration according to the embodiments of the present application can be applied to a fixed type terminal in addition to elements particularly used for mobile purposes.

Referring to fig. 1, which is a schematic diagram of a hardware structure of an intelligent terminal for implementing various embodiments of the present application, the intelligent terminal 100 may include: RF (Radio Frequency) unit 101, wiFi module 102, audio output unit 103, a/V (audio/video) input unit 104, sensor 105, display unit 106, user input unit 107, interface unit 108, memory 109, processor 110, and power supply 111. Those skilled in the art will appreciate that the intelligent terminal architecture shown in fig. 1 does not constitute a limitation of the intelligent terminal, and that the intelligent terminal may include more or fewer components than shown, or some components may be combined, or a different arrangement of components.

The following specifically describes each component of the intelligent terminal with reference to fig. 1:

the radio frequency unit 101 may be configured to receive and transmit signals during information transmission and reception or during a call, and specifically, receive downlink information of a base station and then process the downlink information to the processor 110; in addition, uplink data is transmitted to the base station. Typically, radio frequency unit 101 includes, but is not limited to, an antenna, at least one amplifier, a transceiver, a coupler, a low noise amplifier, a duplexer, and the like. In addition, the radio frequency unit 101 can also communicate with a network and other devices through wireless communication. The wireless communication may use any communication standard or protocol, including but not limited to GSM (Global System for Mobile communications), GPRS (General Packet Radio Service), CDMA2000 (Code Division Multiple Access 2000 ), WCDMA (Wideband Code Division Multiple Access), TD-SCDMA (Time Division-Synchronous Code Division Multiple Access), FDD-LTE (Frequency Division duplex-Long Term Evolution), TDD-LTE (Time Division duplex-Long Term Evolution, time Division Long Term Evolution), 5G, and so on.

WiFi belongs to short-distance wireless transmission technology, and the intelligent terminal can help a user to receive and send e-mails, browse webpages, access streaming media and the like through the WiFi module 102, and provides wireless broadband internet access for the user. Although fig. 1 shows the WiFi module 102, it is understood that it does not belong to the essential constitution of the smart terminal, and can be omitted entirely as needed within the scope not changing the essence of the invention.

The audio output unit 103 may convert audio data received by the radio frequency unit 101 or the WiFi module 102 or stored in the memory 109 into an audio signal and output as sound when the smart terminal 100 is in a call signal reception mode, a call mode, a recording mode, a voice recognition mode, a broadcast reception mode, or the like. Also, the audio output unit 103 may also provide audio output related to a specific function performed by the smart terminal 100 (e.g., a call signal reception sound, a message reception sound, etc.). The audio output unit 103 may include a speaker, a buzzer, and the like.

The a/V input unit 104 is for receiving an audio or video signal. The a/V input Unit 104 may include a Graphics Processing Unit (GPU) 1041 and a microphone 1042, and the Graphics processor 1041 processes image data of still pictures or video obtained by an image capturing device (e.g., a camera) in a video capturing mode or an image capturing mode. The processed image frames may be displayed on the display unit 106. The image frames processed by the graphic processor 1041 may be stored in the memory 109 (or other storage medium) or transmitted via the radio frequency unit 101 or the WiFi module 102. The microphone 1042 may receive sounds (audio data) via the microphone 1042 in a phone call mode, a recording mode, a voice recognition mode, or the like, and may be capable of processing such sounds into audio data. The processed audio (voice) data may be converted into a format output transmittable to a mobile communication base station via the radio frequency unit 101 in case of a phone call mode. The microphone 1042 may implement various types of noise cancellation (or suppression) algorithms to cancel (or suppress) noise or interference generated in the course of receiving and transmitting audio signals.

The smart terminal 100 also includes at least one sensor 105, such as a light sensor, a motion sensor, and other sensors. Optionally, the light sensor includes an ambient light sensor and a proximity sensor, the ambient light sensor may adjust the brightness of the display panel 1061 according to the brightness of ambient light, and the proximity sensor may turn off the display panel 1061 and/or the backlight when the smart terminal 100 moves to the ear. As one of the motion sensors, the accelerometer sensor can detect the magnitude of acceleration in each direction (generally, three axes), can detect the magnitude and direction of gravity when stationary, and can be used for applications of recognizing the gesture of the mobile phone (such as horizontal and vertical screen switching, related games, magnetometer gesture calibration), vibration recognition related functions (such as pedometer and tapping), and the like; as for other sensors such as a fingerprint sensor, a pressure sensor, an iris sensor, a molecular sensor, a gyroscope, a barometer, a hygrometer, a thermometer, and an infrared sensor, which can be configured on the mobile phone, further description is omitted here.

The display unit 106 is used to display information input by a user or information provided to the user. The Display unit 106 may include a Display panel 1061, and the Display panel 1061 may be configured in the form of a Liquid Crystal Display (LCD), an Organic Light-Emitting Diode (OLED), or the like.

The user input unit 107 may be used to receive input numeric or character information and generate key signal inputs related to user settings and function control of the intelligent terminal. Alternatively, the user input unit 107 may include a touch panel 1071 and other input devices 1072. The touch panel 1071, also referred to as a touch screen, may collect a touch operation performed by a user on or near the touch panel 1071 (e.g., an operation performed by the user on or near the touch panel 1071 using a finger, a stylus, or any other suitable object or accessory), and drive a corresponding connection device according to a predetermined program. The touch panel 1071 may include two parts of a touch detection device and a touch controller. Optionally, the touch detection device detects a touch orientation of a user, detects a signal caused by a touch operation, and transmits the signal to the touch controller; the touch controller receives touch information from the touch sensing device, converts the touch information into touch point coordinates, sends the touch point coordinates to the processor 110, and can receive and execute commands sent by the processor 110. In addition, the touch panel 1071 may be implemented in various types such as resistive, capacitive, infrared, and surface acoustic wave. In addition to the touch panel 1071, the user input unit 107 may include other input devices 1072. Optionally, other input devices 1072 may include, but are not limited to, one or more of a physical keyboard, function keys (e.g., volume control keys, switch keys, etc.), a trackball, a mouse, a joystick, and the like, and are not limited thereto.

Alternatively, the touch panel 1071 may cover the display panel 1061, and when the touch panel 1071 detects a touch operation thereon or nearby, the touch panel 1071 transmits the touch operation to the processor 110 to determine the type of the touch event, and then the processor 110 provides a corresponding visual output on the display panel 1061 according to the type of the touch event. Although the touch panel 1071 and the display panel 1061 are shown in fig. 1 as two separate components to implement the input and output functions of the smart terminal, in some embodiments, the touch panel 1071 and the display panel 1061 may be integrated to implement the input and output functions of the smart terminal, and is not limited herein.

The interface unit 108 serves as an interface through which at least one external device is connected to the smart terminal 100. For example, the external device may include a wired or wireless headset port, an external power supply (or battery charger) port, a wired or wireless data port, a memory card port, a port for connecting a device having an identification module, an audio input/output (I/O) port, a video I/O port, an earphone port, and the like. The interface unit 108 may be used to receive input (e.g., data information, power, etc.) from an external device and transmit the received input to one or more elements within the smart terminal 100 or may be used to transmit data between the smart terminal 100 and the external device.

The memory 109 may be used to store software programs as well as various data. The memory 109 may mainly include a program storage area and a data storage area, and optionally, the program storage area may store an operating system, an application program (such as a sound playing function, an image playing function, and the like) required by at least one function, and the like; the storage data area may store data (such as audio data, a phonebook, etc.) created according to the use of the cellular phone, etc. Further, the memory 109 may include high speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other volatile solid state storage device.

The processor 110 is a control center of the intelligent terminal, connects various parts of the entire intelligent terminal using various interfaces and lines, and performs various functions of the intelligent terminal and processes data by operating or executing software programs and/or modules stored in the memory 109 and calling data stored in the memory 109, thereby performing overall monitoring of the intelligent terminal. Processor 110 may include one or more processing units; preferably, the processor 110 may integrate an application processor and a modem processor, optionally the application processor primarily handles operating systems, user interfaces, application programs, etc., and the modem processor primarily handles wireless communications. It will be appreciated that the modem processor described above may not be integrated into the processor 110.

The intelligent terminal 100 may further include a power supply 111 (such as a battery) for supplying power to each component, and preferably, the power supply 111 may be logically connected to the processor 110 through a power management system, so as to implement functions of managing charging, discharging, and power consumption through the power management system.

Although not shown in fig. 1, the smart terminal 100 may further include a bluetooth module, etc., which will not be described herein.

In order to facilitate understanding of the embodiments of the present application, a communication network system on which the intelligent terminal of the present application is based is described below.

Referring to fig. 2, fig. 2 is an architecture diagram of a communication Network system according to an embodiment of the present disclosure, where the communication Network system is an LTE system of a universal mobile telecommunications technology, and the LTE system includes a UE (User Equipment) 201, an e-UTRAN (Evolved UMTS Terrestrial Radio Access Network) 202, an epc (Evolved Packet Core) 203, and an IP service 204 of an operator, which are in communication connection in sequence.

Optionally, the UE201 may be the terminal 100 described above, and is not described herein again.

The E-UTRAN202 includes eNodeB2021 and other eNodeBs 2022, among others. Optionally, the eNodeB2021 may connect with other enodebs 2022 via backhaul (e.g., X2 interface), the eNodeB2021 connects to the EPC203, and the eNodeB2021 may provide the UE201 access to the EPC 203.

The EPC203 may include an MME (Mobility Management Entity) 2031, an hss (Home Subscriber Server) 2032, other MMEs 2033, an SGW (Serving gateway) 2034, a pgw (PDN gateway) 2035, and a PCRF (Policy and Charging Rules Function) 2036, and the like. Optionally, the MME2031 is a control node that handles signaling between the UE201 and the EPC203, providing bearer and connection management. HSS2032 is used to provide registers to manage functions such as home location register (not shown) and holds subscriber specific information about service characteristics, data rates, etc. All user data may be sent through SGW2034, PGW2035 may provide IP address assignment for UE201 and other functions, and PCRF2036 is a policy and charging control policy decision point for traffic data flow and IP bearer resources, which selects and provides available policy and charging control decisions for a policy and charging enforcement function (not shown).

The IP services 204 may include the internet, intranets, IMS (IP Multimedia Subsystem), or other IP services, among others.

Although the LTE system is described as an example, it should be understood by those skilled in the art that the present application is not limited to the LTE system, but may also be applied to other wireless communication systems, such as GSM, CDMA2000, WCDMA, TD-SCDMA, 5G, and future new network systems (e.g. 6G), and the like.

Based on the intelligent terminal hardware structure and the communication network system, the embodiments of the application are provided.

First embodiment

Fig. 3 is a schematic flow chart of a push method according to a first embodiment of the present application. The first embodiment comprises the following steps:

s10: and acquiring the first data information and/or the second data information.

Optionally, the first data information and the second data information are obtained from the intelligent terminal; optionally, the first data information is different from the second data information.

Optionally, the first data information refers to environment information of a geographical location where the intelligent terminal is located, and optionally, the environment information includes time information, geographical location information, and weather information. Optionally, the time information includes year, month, day, season, holiday, and time of day; the geographical position information comprises country information, city information, street information and address information; the weather information comprises sunny, rain, snow or wind, and can also be specific descriptions of heavy rain, light rain or 4-level heavy wind. Alternatively, the first data information may include various combinations, for example, the first data information may be time information; the first data information may be geographical location information; the first data information may be weather information; the first data information may be time information and geographical location information; the first data information may be time information and weather information; the first data information may be geographical location information and weather information; the first data information may be time information, geographical location information, and weather information.

Optionally, the second data information refers to user information of a current user of the intelligent terminal. Therefore, the first data information and the second data information are different data information. Optionally, the combination manner of the acquired data information is as follows: the method comprises the steps of obtaining first data information, obtaining second data information, obtaining the first data information and the second data information.

S20: and determining or generating target information according to the first data information and/or the second data information.

Optionally, the determining or generating target information includes: and determining or generating target information in a preset mapping table.

Optionally, the preset mapping table is used for representing the second data information and/or a mapping relationship between the second data information and the target information.

Optionally, the target information refers to picture information, text information or text information, wherein the text information is a combination of the picture information and the text information. The target information is used for being pushed to the intelligent terminal so that the user can check and receive the target information. If the first data information is acquired, determining or generating target information in a preset mapping table according to the first data information; if the second data information is acquired, determining or generating target information in a preset mapping table according to the second data information; if the first data information and the second data information are acquired, determining or generating target information according to the first data information and the second data information in a preset mapping table, in this case, determining the first information according to the first data information in the preset mapping table, and determining or generating the target information according to the second data information in the first information; or determining second information in a preset mapping table according to the second data information, and then determining or generating target information in the second information according to the first data information.

S30: and outputting the target information according to a preset pushing mode.

Optionally, the preset pushing mode refers to a mode that the target information is displayed on the intelligent terminal. Optionally, the preset pushing manner includes a pushing position, a pushing time, and a display form of the target information pushing. Optionally, the pushed location includes an intelligent terminal screen-saving interface, an intelligent terminal screen-locking interface, an intelligent terminal password-opening interface, an intelligent terminal one-screen-negative interface, and the like, and the optionally pushed location is only an example, and a person skilled in the art should know that the pushing location is not limited to the listed locations. The display form of the target information push refers to the font, size and typesetting rule of the target information push.

The embodiment of the application provides a pushing method, which comprises the following steps: the method comprises the steps of obtaining first data information and/or second data information, determining or generating target information according to the first data information and/or the second data information, and outputting the target information according to a preset pushing mode. By adopting the technical scheme, the pushing equipment pushes the information suitable for the user according to the characteristics of the user, so that the user experience can be improved, and the situation that the user receives unmatched information is avoided.

Second embodiment

Fig. 4 is a flowchart illustrating a push method according to a second embodiment of the present application. The second embodiment comprises the following steps:

s401: and responding to the trigger operation of target information push to acquire the first data information and/or the second data information.

Optionally, the triggering operation is used to start a function of pushing the target information, so as to acquire the first data information and/or the second data information. Alternatively, the trigger operation may be a preset time or a preset gesture operation, for example, the preset time may be 8 o' clock every morning, and the preset gesture operation may be three-click on the smart terminal screen.

S402: and acquiring the application program associated with the first data information.

Optionally, the application program associated with the first data information means that the first data information can be acquired from the application program.

S403: first data information is determined or generated from an application.

If the first data information is time information, the first data information can be acquired from a clock application program of the intelligent terminal; if the first data information is geographical position information, the first data information can be acquired from a geographical position application program of the intelligent terminal or a GPS of the intelligent terminal; if the first data information is weather information, the first data information can be obtained from a weather application program of the intelligent terminal. Optionally, if the first data information is geographical location information, the geographical location information includes a permanent place flag, and optionally, the permanent place flag indicates whether the geographical location information is home address information, company address information, or personal preference address information. After the geographical position information is obtained, the frequent place mark is determined according to the historical geographical position information in the intelligent terminal. Optionally, after the geographical location information is acquired, if weather information needs to be acquired, the weather information may be determined after the geographical location information is queried through the intelligent terminal.

S404: and acquiring the data type of the second data information.

Optionally, the data type comprises a static data type and/or a dynamic data type; optionally, the first data information and the second data information are obtained from the intelligent terminal; optionally, the first data information is different from the second data information.

Alternatively, the second data information belonging to the static data type is a user representation, which may be, for example, the user's occupation, the user's hobbies, the user's habits, and the user's age. The second data information belonging to the dynamic data type is user expression information, user wearing information, and user background information.

S405: and determining or generating second data information according to the data type.

Optionally, the second data information is determined or generated differently according to the data type. Optionally, the first data information and the second data information are obtained from the intelligent terminal; the first data information is different from the second data information.

Optionally, if the data type is a static data type, determining or generating second data information according to the data type, including:

acquiring an application program associated with the second data information;

second data information is determined or generated from the application.

Optionally, if the data type is a static data type, the second data information is obtained from an application program in the intelligent terminal. For example, the user's preferences may be obtained from a video application, e.g., the user likes to watch a video, the video is input into a preset model, it is determined that the user's preferences are basketball, alternatively, the preset model may be a neural network model that inputs discrete data, and the neural network model is updated in real time.

Optionally, if the data type is a dynamic data type, determining or generating second data information according to the data type, including:

starting a shooting device to acquire current picture information through the shooting device;

and determining or generating second data information according to the current picture information.

Optionally, the recording device may be a camera in the intelligent terminal, and if the data type is a dynamic data type, the recording device is turned on, and the current picture information is shot through the recording device. Optionally, the current picture information can represent user expression information, user wearing information, and user background information. Optionally, the current picture information is input into the multi-tag recognition model, and the tag of the user is output. Optionally, the number of output user tags is at least one. The multi-label recognition model is downloaded from a preset module by the intelligent terminal, the multi-label recognition model is not updated in real time and is fixed in the intelligent terminal, and if the multi-label recognition model in the preset module is updated, the intelligent terminal downloads the updated multi-label recognition model from the preset module, namely the multi-label recognition model is not updated in the intelligent terminal.

S406: and determining or generating target information according to the first data information and/or the second data information.

Optionally, the determining or generating target information includes: and determining or generating target information in a preset mapping table.

Optionally, the preset mapping table is used for representing the second data information and/or a mapping relationship between the second data information and the target information.

For example, this step may refer to step S20 described above, and is not described again.

Optionally, determining or generating target information according to the first data information and/or the second data information includes:

acquiring first label information of the first data information and/or second label information of the second data information;

and determining or generating target information according to the first label information and/or the second label information.

Optionally, the determining or generating target information includes: and determining or generating target information in a preset mapping table.

Optionally, the first tag information is a feature characterizing the environmental information. The second tag information is a feature that characterizes the user information. And determining or generating target information according to the first label information and/or the second label information, wherein the searching of the first label information and/or the second label information in a preset mapping table is mainly realized through a semantic processing algorithm.

S407: and if the target information is pushed within the preset time period, re-determining or generating new target information.

Optionally, the preset time period may be one week, the target information already pushed in one week is stored in the intelligent terminal to form a pushed list, and in the preset time period, if the currently pushed target information already appears in the pushed list, new target information needs to be re-determined or generated. And clearing the meaning pushing list when the preset time period is exceeded.

S408: and pushing new target information according to a preset pushing mode.

For example, this step may refer to step S30 described above, and is not described again.

For better illustration, reference may be made to a schematic interface diagram of target information pushing shown in fig. 5. As can be seen from fig. 5, the triggering operation is 8 am every day, the preset pushing mode is minus one screen and card, and the first tag information is home, morning, workday, and clear; the second label information is girl, white collar, normal mood, tidy wearing and living room background, and the target information is' in this beautiful morning, beautiful sister please start a day bar with full primordial qi facing gentle morning wind and golden sun facing! ".

The application provides a pushing method, which comprises the following steps: responding to the trigger operation of target information push to acquire the first data information and/or the second data information, acquiring the first data information and the second data information in different modes, and if the target information is pushed in a preset time period, re-determining or generating new target information. By adopting the technical scheme, the user can not repeatedly receive the target information within the preset time period, and the user experience is further improved.

Third embodiment

Fig. 6 is a schematic structural diagram of a pushing device according to a third embodiment of the present application. Specifically, the third embodiment of the apparatus 60 includes:

an obtaining unit 601, configured to obtain first data information and/or second data information; optionally, the first data information and the second data information are obtained from the intelligent terminal; optionally, the first data information is different from the second data information;

a first determining unit 602, configured to determine or generate target information according to the first data information and/or the second data information;

optionally, the determining or generating target information includes: determining or generating target information in a preset mapping table;

optionally, the preset mapping table is used for representing the second data information and/or a mapping relationship between the second data information and the target information;

the pushing unit 603 is configured to output the target information according to a preset pushing manner.

It can be clearly understood by those skilled in the art that, for convenience and brevity of description, the specific working process of the above-described apparatus may refer to the corresponding process in the foregoing method embodiment, and is not described herein again.

Fourth embodiment

Fig. 7 is a schematic structural diagram of a pushing device according to a fourth embodiment of the present application. Optionally, the device 70 of the fourth embodiment includes:

an obtaining unit 701, configured to obtain first data information and/or second data information; optionally, the first data information and the second data information are obtained from the intelligent terminal; optionally, the first data information is different from the second data information.

A first determining unit 702, configured to determine or generate target information according to the first data information and/or the second data information;

optionally, the determining or generating target information includes: determining or generating target information in a preset mapping table;

optionally, the preset mapping table is used for representing the second data information and/or a mapping relationship between the second data information and the target information.

The pushing unit 703 is configured to output the target information according to a preset pushing manner.

Optionally, the obtaining unit 701 includes:

the first obtaining module 7011 is configured to obtain an application program associated with the first data information.

A first determining module 7012 is configured to determine or generate the first data information from the application.

Optionally, the obtaining unit 701 includes:

a second obtaining module 7013, configured to obtain a data type of the second data information; optionally, the data type includes a static data type and/or a dynamic data type.

A second determining module 7014 is configured to determine or generate the second data information according to the data type.

Optionally, if the data type is a static data type, the second determining module 7014 includes:

the obtaining submodule 70141 is configured to obtain an application program associated with the second data information.

The first determining submodule 70142 is used for determining or generating the second data information from the application program.

Optionally, if the data type is a dynamic data type, the second determining module 7014 includes:

the opening sub-module 70143 is configured to open the recording device, so as to obtain the current picture information through the recording device.

And the second determining submodule 70144 is used for determining or generating second data information according to the current picture information.

Optionally, the apparatus further comprises:

a responding unit 704, configured to respond to a trigger operation of target information pushing to acquire the first data information and/or the second data information.

Optionally, the first determining unit 702 includes:

the third obtaining module 7021 is configured to obtain first tag information of the first data information and/or second tag information of the second data information.

A third determining module 7022, configured to determine or generate target information according to the first tag information and/or the second tag information, where optionally, the determining or generating target information includes: and determining or generating target information in a preset mapping table.

Optionally, the apparatus further comprises:

the second determining unit 705 is configured to determine or generate new target information again if the target information has been pushed within a preset time period.

It can be clearly understood by those skilled in the art that, for convenience and simplicity of description, the specific working process of the above-described device may refer to the corresponding process in the foregoing method embodiment, and details are not described herein again.

The embodiment of the present application further provides a pushing device, where the pushing device includes a memory and a processor, where the memory stores a pushing program, and the pushing program, when executed by the processor, implements the steps of the pushing method in any of the above embodiments.

The present application further provides a storage medium, where a push program is stored on the storage medium, and when the push program is executed by a processor, the steps of the push method in any of the above embodiments are implemented.

In the embodiments of the push device and the storage medium proposed in the present application, all technical features of any one of the above push method embodiments may be included, and the expanding and explaining contents of the specification are basically the same as those of the above method embodiments, and are not described herein again.

Embodiments of the present application also provide a computer program product, which includes computer program code, when the computer program code runs on a computer, the computer is caused to execute the method in the above various possible embodiments.

Embodiments of the present application further provide a chip, which includes a memory and a processor, where the memory is used to store a computer program, and the processor is used to call and run the computer program from the memory, so that a device in which the chip is installed executes the method in the above various possible embodiments.

It is to be understood that the foregoing scenarios are only examples, and do not constitute a limitation on application scenarios of the technical solutions provided in the embodiments of the present application, and the technical solutions of the present application may also be applied to other scenarios. For example, as can be known by those skilled in the art, with the evolution of system architecture and the emergence of new service scenarios, the technical solution provided in the embodiments of the present application is also applicable to similar technical problems.

The above-mentioned serial numbers of the embodiments of the present application are merely for description, and do not represent the advantages and disadvantages of the embodiments.

The steps in the method of the embodiment of the application can be sequentially adjusted, combined and deleted according to actual needs.

The units in the device in the embodiment of the application can be merged, divided and deleted according to actual needs.

In the present application, the same or similar term concepts, technical solutions and/or application scenario descriptions will be generally described only in detail at the first occurrence, and when the description is repeated later, the detailed description will not be repeated in general for brevity, and when understanding the technical solutions and the like of the present application, reference may be made to the related detailed description before the description for the same or similar term concepts, technical solutions and/or application scenario descriptions and the like which are not described in detail later.

In the present application, each embodiment is described with emphasis, and reference may be made to the description of other embodiments for parts that are not described or illustrated in any embodiment.

All possible combinations of the technical features in the embodiments are not described in the present application for the sake of brevity, but should be considered as the scope of the present application as long as there is no contradiction between the combinations of the technical features.

Through the above description of the embodiments, those skilled in the art will clearly understand that the method of the above embodiments can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but in many cases, the former is a better implementation manner. Based on such understanding, the technical solutions of the present application may be embodied in the form of a software product, which is stored in a storage medium (e.g., ROM/RAM, magnetic disk, optical disk) and includes instructions for enabling a terminal device (e.g., a mobile phone, a computer, a server, a controlled terminal, or a network device) to execute the method of each embodiment of the present application.

In the above embodiments, the implementation may be wholly or partially realized by software, hardware, firmware, or any combination thereof. When implemented in software, it may be implemented in whole or in part in the form of a computer program product. The computer program product includes one or more computer instructions. The procedures or functions according to the embodiments of the present application are all or partially generated when the computer program instructions are loaded and executed on a computer. The computer may be a general purpose computer, a special purpose computer, a network of computers, or other programmable device. The computer instructions may be stored in a storage medium or transmitted from one storage medium to another, for example, the computer instructions may be transmitted from one website site, computer, preset module or data center to another website site, computer, server or data center by wire (e.g., coaxial cable, fiber optic, digital subscriber line) or wireless (e.g., infrared, wireless, microwave, etc.). The storage medium may be any available medium that can be accessed by a computer or a data storage device, such as a pre-defined module, data center, etc., that is integrated with one or more available media. The usable medium may be a magnetic medium (e.g., floppy Disk, memory Disk, magnetic tape), an optical medium (e.g., DVD), or a semiconductor medium (e.g., solid State Disk (SSD)), among others.

The above description is only a preferred embodiment of the present application, and not intended to limit the scope of the present application, and all modifications of equivalent structures and equivalent processes, which are made by the contents of the specification and the drawings of the present application, or which are directly or indirectly applied to other related technical fields, are included in the scope of the present application.

Claims (10)

1. A push method, comprising:

acquiring first data information and/or second data information;

determining or generating target information according to the first data information and/or the second data information;

and outputting the target information according to a preset pushing mode.

2. The method of claim 1, wherein the obtaining the first data information comprises:

acquiring an application program associated with the first data information;

determining or generating the first data information from the application.

3. The method of claim 1, wherein the obtaining the second data information comprises:

acquiring the data type of the second data information;

and determining or generating the second data information according to the data type.

4. The method of claim 3, wherein if the data type is a static data type, the determining or generating the second data information according to the data type comprises:

acquiring an application program associated with the second data information;

determining or generating the second data information from the application.

5. The method of claim 3, wherein if the data type is a dynamic data type, the determining or generating the second data information according to the data type comprises:

starting a shooting device to acquire current picture information through the shooting device;

and determining or generating the second data information according to the current picture information.

6. The method according to any one of claims 1 to 5, further comprising:

and responding to the trigger operation of the target information push to acquire the first data information and/or the second data information.

7. The method according to any one of claims 1 to 5, wherein the determining or generating target information from the first data information and/or the second data information comprises:

acquiring first label information of the first data information and/or second label information of the second data information;

and determining or generating the target information according to the first label information and/or the second label information.

8. The method of claim 7, further comprising, after the determining or generating the target information:

and if the target information is pushed within a preset time period, re-determining or generating new target information.

9. A push device, comprising: memory, a processor, wherein the memory has stored thereon a push program which, when executed by the processor, implements the steps of the push method according to any of claims 1 to 8.

10. A storage medium, characterized in that the storage medium has stored thereon a computer program which, when being executed by a processor, carries out the steps of the push method according to any one of claims 1 to 8.

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