CN115936735B

CN115936735B - Event processing method and device based on event validity verification

Info

Publication number: CN115936735B
Application number: CN202310115679.8A
Authority: CN
Inventors: 杨镇涛
Original assignee: Shenzhen Ideamake Software Technology Co Ltd
Current assignee: Shenzhen Ideamake Software Technology Co Ltd
Priority date: 2023-02-15
Filing date: 2023-02-15
Publication date: 2023-06-16
Anticipated expiration: 2043-02-15
Also published as: CN115936735A

Abstract

The present invention relates to the field of general data processing technologies in the internet industry, and in particular, to an event processing method and apparatus based on event validity verification. The method is applied to an event center server of a marketing cloud system, and comprises the following steps: and detecting whether the target activity feedback event is legal or not according to the target validity verification strategy. If the target activity feedback event is legal, the target activity feedback event is packaged, metadata of the packaged target activity feedback event is stored in an event center server, and the packaged target activity feedback event is pushed to a client through a dedicated subscription service of the target activity. If the target activity feedback event is determined to be illegal, an alarm message is created according to the obtained illegal verification reason, and the alarm message is sent to the operation and maintenance terminal. By adopting the method, the convenience in processing and managing the target activity feedback event can be improved, and the user experience is improved.

Description

Event processing method and device based on event validity verification

Technical Field

The invention relates to the technical field of general data processing in the Internet industry, in particular to an event processing method and device based on event validity verification.

Background

With the rapid development of internet technology, various marketing activities related to real estate are increasingly diversified. The user can participate in various activity matters in the marketing cloud system, so that the experience of the house-buying user can be improved.

However, in the existing marketing cloud system, after participating in a marketing campaign, a user cannot timely learn the result or feedback after participating in the campaign, and the user is usually required to reenter the system to check the result or feedback after participating in the campaign, and after participating in the campaign, the background of the system cannot permanently store the result after participating in the campaign by the user and the corresponding campaign feedback event, and management on event metadata is lacking, so that the event cannot be traced back and tracked, thereby being unfavorable for management on the event. Therefore, how to process and manage the events has become one of the technical problems to be solved.

Disclosure of Invention

The embodiment of the application provides an event processing method and an event processing device based on event validity verification, and an event center server of a marketing cloud system can process and manage target activity feedback events, so that convenience in processing and managing the target activity feedback events can be improved, and user experience is improved.

In a first aspect, an embodiment of the present invention provides an event processing method based on event validity verification, where the method is applied to an event center server of a marketing cloud system, where the marketing cloud system includes a client, a service server, the event center server and an operation and maintenance end, where the event center server is in communication connection with the client, the service server and the operation and maintenance end, and the service server is in communication connection with the client. The method comprises the following steps: receiving a target activity feedback event sent by the service server and aiming at a target user, wherein the target activity feedback event is generated when the service server determines that the target user participates in the target activity to generate a preset target participation result according to user participation information of the target user participating in the target activity, the user participation information is extracted from the activity participation event received by the client by the service server, and the activity participation event is generated by the client. And extracting the event type of the target activity feedback event. Determining a target validity check strategy corresponding to the target activity feedback event from a preset validity check strategy set according to the event type of the target activity feedback event, wherein the validity check strategy set comprises a corresponding relation between the validity check strategy and the event type. And detecting whether the target activity feedback event is legal or not according to the target validity verification strategy. If the target activity feedback event is determined to be legal, the target activity feedback event is packaged, metadata of the packaged target activity feedback event is stored in the event center server, and the packaged target activity feedback event is pushed to the target user through the exclusive subscription service of the target activity. If the target activity feedback event is determined to be illegal, an alarm message is created according to the obtained verification illegal reason, and the alarm message is sent to the operation and maintenance end, wherein the alarm message is used for indicating that the target activity feedback event is illegal.

In the embodiment of the application, after the target user participates in the target activity, the event center server of the marketing cloud system detects whether a target activity feedback event for the target user is legal or not according to a target validity verification strategy. If the event center server of the marketing cloud system determines that the target activity feedback event is legal, the target activity feedback event can be packaged, and the packaged target activity feedback event is pushed to the client through the exclusive subscription service of the target activity. If the event center server of the marketing cloud system determines that the target activity feedback event is illegal, an alarm message can be created according to the illegal reason verification, and the alarm message is sent to the operation and maintenance terminal. By adopting the method, the event center server of the marketing cloud system can process the target activity feedback event, so that the user experience can be improved.

In a second aspect, an embodiment of the present invention provides an event processing apparatus. The device comprises: the receiving unit is used for receiving a target activity feedback event sent by the service server and aiming at a target user, wherein the target activity feedback event is generated when the service server determines that the target user participates in the target activity to generate a preset target participation result according to user participation information of the target user participating in the target activity, the user participation information is extracted from an activity participation event received by a client side by the service server, and the activity participation event is generated by the client side. And the extraction unit is used for extracting the event type of the target activity feedback event. The determining unit is used for determining a target validity check strategy corresponding to the target activity feedback event from a preset validity check strategy set according to the event type of the target activity feedback event, wherein the validity check strategy set comprises a corresponding relation between the validity check strategy and the event type. And the detection unit is used for detecting whether the target activity feedback event is legal or not according to the target validity verification strategy. And the processing unit is used for packaging the target activity feedback event if the target activity feedback event is determined to be legal, storing metadata of the packaged target activity feedback event to an event center server, and pushing the packaged target activity feedback event to the target user through the exclusive subscription service of the target activity. And the processing unit is used for creating an alarm message according to the obtained verification illegal reason and sending the alarm message to the operation and maintenance end if the target activity feedback event is determined to be illegal, wherein the alarm message is used for indicating that the target activity feedback event is illegal.

In a third aspect, an embodiment of the present application provides a computer readable storage medium, where the computer readable storage medium is configured to store a computer program, where the computer program when executed on a computer causes the computer to execute an event processing method based on event validity verification provided by any one of the possible implementation manners of the first aspect, and also implements the beneficial effects provided by the event processing method based on event validity verification provided by the first aspect.

In a fourth aspect, embodiments of the present application provide an electronic device that may include a processor and a memory, the processor and the memory being interconnected. The memory is configured to store a computer program, and the processor is configured to execute the computer program to implement the event processing method based on event validity verification provided in the first aspect, and also implement the beneficial effects of the event processing method based on event validity verification provided in the first aspect.

By implementing the embodiment of the invention, after the target user participates in the target activity, the event center server of the marketing cloud system can detect whether the target activity feedback event aiming at the target user is legal or not according to the target validity verification strategy. If the event center server of the marketing cloud system determines that the target activity feedback event is legal, the target activity feedback event can be packaged, and the packaged target activity feedback event is pushed to the client. If the event center server of the marketing cloud system determines that the target activity feedback event is illegal, an alarm message can be created according to the illegal reason verification, and the alarm message is sent to the operation and maintenance terminal. By the method, the event center server of the marketing cloud system can process and manage the target activity feedback event, so that convenience in event processing management can be improved, and user experience is improved.

Drawings

In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the following description will briefly explain the drawings used in the embodiments or the description of the prior art, and it is obvious that the drawings in the following description are only some embodiments of the present application, and other drawings can be obtained according to these drawings without inventive effort for a person skilled in the art.

Fig. 1 is a schematic diagram of a basic architecture of a marketing cloud system provided in an embodiment of the present application;

FIG. 2 is a flow chart of an event processing method based on event validity verification according to an embodiment of the present application;

fig. 3 is a schematic diagram of a mobile phone number query page provided in an embodiment of the present application;

FIG. 4 is a schematic flow chart of an event processing method based on event validity verification according to an embodiment of the present application;

FIG. 5 is a schematic illustration of a presentation of prize delivery event metadata provided in an embodiment of the present application;

FIG. 6 is a schematic diagram of an event processing device according to an embodiment of the present disclosure;

FIG. 7 is a schematic diagram of another configuration of an event processing device according to an embodiment of the present application;

Fig. 8 is a schematic structural diagram of an electronic device according to an embodiment of the present application.

Detailed Description

In order to make the present application solution better understood by those skilled in the art, the following description will clearly and completely describe the technical solution in the embodiments of the present application with reference to the accompanying drawings in the embodiments of the present application, and it is apparent that the described embodiments are only some embodiments of the present application, not all embodiments. All other embodiments, which can be made by one of ordinary skill in the art based on the embodiments herein without making any inventive effort, are intended to be within the scope of the present application.

The terms first, second and the like in the description and in the claims of the present application and in the above-described figures, are used for distinguishing between different objects and not for describing a particular sequential order. Furthermore, the terms "comprise" and "have," as well as any variations thereof, are intended to cover a non-exclusive inclusion. For example, a process, method, system, article, or apparatus that comprises a list of steps is not limited to the elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus.

Reference herein to "an embodiment" means that a particular feature, structure, or characteristic described in connection with the embodiment may be included in at least one embodiment of the present application. The appearances of such phrases in various places in the specification are not necessarily all referring to the same embodiment, nor are separate or alternative embodiments mutually exclusive of other embodiments. Those of skill in the art will explicitly and implicitly appreciate that the embodiments described herein may be combined with other embodiments.

In the existing marketing cloud system, after participating in a marketing activity, a user cannot timely learn the result or feedback after the activity is participated in, the user is usually required to reenter the system to check the result or feedback after the activity is participated in, and after the user participates in the activity, the background of the system cannot permanently store the result after the user participates in the activity and the corresponding activity feedback event, and management of event metadata is lacking, so that the event cannot be traced back and tracked, and the management of the event is not facilitated. Therefore, the technical problem to be solved by the application is as follows: how to process and manage the events.

Referring to fig. 1, fig. 1 is a schematic diagram of a basic architecture of a marketing cloud system according to an embodiment of the present application. As shown in fig. 1, marketing cloud system 10 includes a client 11, a business server 12, an event center server 13, and an operation and maintenance end 14. Here, the event center server 13 of the marketing cloud system 10 is communicatively connected to the client 11, the service server 12, and the operation and maintenance end 14, and the service server 12 is communicatively connected to the client 11.

In the embodiment of the present application, the client 11 may be an applet provided by a third party application program loaded on a terminal device used by a user, for example, a WeChat applet; the business server 12 may be provided with various "business services", such as "active participation services", which generate "events" after responding to some column operations of the user at the client 11; the event center server 13 is used for managing and distributing an "event" generated by a "service" in the service server 12, wherein a plurality of functional services, such as an event verification service, are provided for verifying the validity of an event structure of the "event", and a dedicated subscription service for the "event", such as a "short message notification service" for sending an event for a "prize", and is used for pushing a short message to a user when the event verification is passed; the operation and maintenance end 14 is used for maintaining the normal operation of the marketing cloud system, and can manage and trace the 'event' through the access to the event center server 13.

It should be noted that, the "event" referred to in the embodiments of the present application is a technical term, the event packages data, and the event is another name of the data.

An event processing method based on event validity verification provided by the embodiment of the application is described below.

Referring to fig. 2, fig. 2 is a flow chart of an event processing method based on event validity verification according to an embodiment of the present application, and the method is applied to an event center server 13 of a marketing cloud system 10. As shown in fig. 2, the method may specifically include the steps of:

s201, receiving a target activity feedback event sent by a service server and aiming at a target user.

In some possible embodiments, the event center server 13 of the marketing cloud system 10 may receive the target activity feedback event for the target user sent by the business server 12. Here, the target activity feedback event is generated when the service server 12 determines that the target user participates in the target activity to generate the preset target participation result according to the user participation information of the target user participating in the target activity, the target user participation information is extracted from the activity participation events received by the client 11 by the service server 12, and the activity participation event is generated by the client 11.

Here, the target activity may be a marketing activity such as a lottery activity, a roulette activity, a plaiting activity, or a price cutting activity.

In a specific implementation, the event center server 13 of the marketing cloud system 10 may receive an instruction that the target user clicks to participate in the target activity through the user operation interface provided by the client 11.

Optionally, the event center server 13 of the marketing cloud system 10 may obtain a historical activity participation record of the target user. Here, the historical activity participation record is an activity participation record corresponding to one or more historical activities that the target user has participated in, and the historical activity participation record is authorized to be cached and used by the target user.

Further, the event center server 13 of the marketing cloud system 10 may perform a statistical analysis on the historical activity participation records to determine a number of participation times corresponding to each of the one or more historical activities.

By way of example, it is assumed here that the event center server 13 of the marketing cloud system 10 may acquire historical activity participation of the target user with lottery activities, menu activities, and questionnaire activities recorded. The event center server 13 of the marketing cloud system 10 performs statistical analysis on the historical activity participation records, and can determine that the participation frequency corresponding to the lottery activity is 8 times, the participation frequency corresponding to the menu activity is 2 times, and the participation frequency corresponding to the questionnaire activity is 1 time.

Further, the event center server 13 of the marketing cloud system 10 may determine one or more first historical activities from the one or more historical activities according to the number of participation times corresponding to each of the one or more historical activities. Here, the number of participation times corresponding to each of the one or more first historical activities is equal to or greater than a preset number.

By way of example, it is assumed here that there are three historical activities that the target user has participated in, namely, a lottery activity, a ticket activity, and a questionnaire activity, wherein the lottery activity corresponds to 8 times, the ticket activity corresponds to 6 times, and the questionnaire activity corresponds to 2 times. Here, it is assumed that the preset number of times is 5. The event center server 13 of the marketing cloud system 10 may determine that the number of participation times corresponding to the lottery and the menu-drawing activities is greater than the preset number of times from the three historical activities according to the number of participation times corresponding to each of the three historical activities. Further, the event center server 13 of the marketing cloud system 10 may determine the lottery activity and the ticket activity as the first history activity.

Further, the event center server 13 of the marketing cloud system 10 may determine a history of the recent participation of the target user from the history of the participation record, and determine the history of the recent participation of the target user as the second history.

Illustratively, the event center server 13 of the marketing cloud system 10 may determine that the history activity in which the target user recently participated is a menu activity according to the history activity participation record, and the event center server 13 of the marketing cloud system 10 may determine the menu activity as a second history activity.

Further, the event center server 13 of the marketing cloud system 10 may determine whether a second historical activity exists among the one or more first historical activities. If the event center server 13 of the marketing cloud system 10 determines that a second historical activity exists in the one or more first historical activities, the second historical activity may be determined as a target activity, and the target activity may be pushed to the target user through the client 11 of the marketing cloud system 10. If it is determined that the second historical activity does not exist in the one or more first historical activities, the event center server 13 of the marketing cloud system 10 may determine the first historical activity with the largest number of participation from the one or more historical activities, determine the first historical activity with the largest number of participation as the target activity, and may push the target activity to the target user through the client 11 of the marketing cloud system 10.

For example, assume here that there are two first historical activities, a lottery activity and a ticket activity. Assume that the second historical activity is a lottery activity. The event center server 13 of the marketing cloud system 10 may determine that a lottery exists in the first historical activity. The event center server 13 of the marketing cloud system 10 may then determine the lottery activity as the target activity. Further, the event center server 13 of the marketing cloud system 10 may push a lottery campaign to the target user through the client 11 of the marketing cloud system 10.

For another example, it is assumed here that there are two first history activities, namely, a lottery activity and a ticket activity, wherein the number of participation times corresponding to the lottery activity is 8 and the number of participation times corresponding to the ticket activity is 6. Assume that the second historical activity is a questionnaire activity. The event center server 13 of the marketing cloud system 10 may determine that no questionnaire activity exists in the first historical activity. Then, the event center server 13 of the marketing cloud system 10 may determine that the first history activity having the largest number of participation is a lottery activity, and determine the lottery activity as a target activity. Further, the event center server 13 of the marketing cloud system 10 may push a lottery campaign to the target user through the client 11 of the marketing cloud system 10.

By way of example, it is assumed herein that the historical activity participation record of the target user includes participation in a lottery activity 5 times, participation in a dial activity 2 times, participation in a play list activity 1 time, and that the preset plurality of activities include a lottery activity, a dial activity, a play list activity, and a cut price activity. The event center server 13 of the marketing cloud system 10 may obtain a history of interactive participation records of the target user including participation in a lottery, participation in a dial, participation in 2, participation in a menu, and participation in 1. Wherein the number of times the target user participates in the lottery is the greatest. Further, the event center server 13 of the marketing cloud system 10 may determine a lottery activity from among a preset plurality of activities as a target activity according to the historical activity participation record of the target user. The event center server 13 of the marketing cloud system 10 may then push the lottery activity to the client 11. Further, the event center server 13 of the marketing cloud system 10 may receive an instruction for the target user to click to participate in the lottery through the user operation interface provided by the client 11.

Further, the client 11 of the marketing cloud system 10 may acquire user participation information of the target user in the target activity. The clients 11 of the marketing cloud system 10 may then send the campaign participation events to the service server 12. Here, the activity participation event includes user participation information for participating in an activity corresponding to the activity participation event.

Alternatively, the client 11 of the marketing cloud system 10 may receive user participation information input by the target user through the client 11. Here, the user participation information may include information such as a name, a gender, a mobile phone number, a contact address, etc. of the user. After the target user inputs the user participation information, the client 11 of the marketing cloud system 10 may receive an instruction for the user to click to participate in the target activity through a user operation interface provided by the client 11. The business server 12 of the marketing cloud system 10 may then acquire the activity participation event transmitted from the client 11. Further, the service server 12 of the marketing cloud system 10 may extract user participation information input by the target user through the client 11, which is included in the event of the campaign participation. It should be noted that, the activity participation event may include one or more pieces of user participation information corresponding to the activity participation event.

Further, after receiving the activity participation event sent by the client 11, the service server 12 of the marketing cloud system 10 determines whether the target user participates in the target activity to generate a preset target activity feedback event in response to the activity participation event. If the business server 12 of the marketing cloud system 10 determines that the target user participates in the target activity according to the user participation information to generate the preset target participation result, a target activity feedback event for the target user may be generated, and the target activity feedback event for the target user may be sent to the event center server 13 of the marketing cloud system 10.

Here, the preset target participation result may be winning a prize for the target user, completing the questionnaire survey by the target user, and successful price cutting by the target user.

For example, assume here that the target activity is a lottery activity, that the activity participation event is a lottery event, and that the preset target participation result is a winning. After receiving the lottery event transmitted from the client 11, the service server 12 of the marketing cloud system 10 determines whether the target user participating in the target activity generates a preset target activity feedback event in response to the lottery event. If the event center server 13 of the marketing cloud system 10 determines that the target user participates in the lottery according to the user participation information, the service server 12 may generate a prize transmission event for the target user and transmit the prize transmission event for the target user to the event center server 13 of the marketing cloud system 10.

Further, the event center server 13 of the marketing cloud system 10 may receive the target activity feedback event for the target user sent by the service server 12.

S202, extracting the event type of the target activity feedback event.

In some possible implementations, the event center server 13 of the marketing cloud system 10 may extract the event type of the target campaign feedback event. Here, it should be noted that the event type of the target activity feedback event may be one of a plurality of preset event types. The preset plurality of event types may include a prize delivery event, a point retrieval event, a point redemption event, and the like.

For example, when the target activity is a lottery activity, the event center server 13 of the marketing cloud system 10 may extract an event type of the target activity feedback event as a prize delivery event.

S203, determining a target validity verification strategy corresponding to the target activity feedback event from a preset validity verification strategy set according to the event type of the target activity feedback event.

In some possible embodiments, the event center server 13 of the marketing cloud system 10 may determine, according to the event type of the target activity feedback event, a target validity check policy corresponding to the target activity feedback event from a preset validity check policy set. It should be noted that the validity check policy set includes a correspondence between a validity check policy and an event type.

In a possible implementation manner, the event type of the analysis target activity feedback event is a prize sending event, and the analysis preset validity check policy set at least includes the prize sending event and a target validity check policy corresponding to the prize sending event, so that the target validity check policy set corresponding to the prize sending event may include one or more of whether a format of an authorized mobile phone number of the target user meets a target format, whether a number of digits of the authorized mobile phone number of the target user is equal to a target number of digits, or whether a prize collecting address of the target user is valid.

S204, detecting whether the target activity feedback event is legal or not according to the target validity verification strategy.

In some possible embodiments, the event center server 13 of the marketing cloud system 10 may detect whether the target campaign feedback event is legitimate according to the target validity verification policy.

In an alternative embodiment, the target validity verification policy corresponding to the analysis prize delivery event includes whether the format of the authorized mobile phone number of the target user meets the target format, whether the number of digits of the authorized mobile phone number of the target user is equal to the target number of digits, and whether the prize collection address of the target user is valid. The event center server 13 of the marketing cloud system 10 may first obtain a first preset weight, a second preset weight and a third preset weight corresponding to three validity check policies, that is, whether the format of the authorized mobile phone number of the target user meets the target format, whether the number of digits of the authorized mobile phone number of the target user is equal to the target number of digits and whether the prize receiving address of the target user is legal. Then, the event center server 13 of the marketing cloud system 10 may determine the first detection value according to a result obtained by detecting whether the format of the authorized mobile phone number of the target user satisfies the target format and the first preset weight. And, the event center server 13 of the marketing cloud system 10 may determine the second detection value according to a result obtained by detecting whether the number of digits of the authorized mobile phone number of the target user is equal to the target number of digits and a second preset weight. And, the event center server 13 of the marketing cloud system 10 may determine a third detection value according to a result of detecting whether the prize charge address of the target user is legal and a third preset weight. Further, the event center server 13 of the marketing cloud system 10 may determine a summation detection value of the target activity feedback event according to the first detection value, the second detection value, and the third detection value. Then, the event center server 13 of the marketing cloud system 10 may determine whether the addition detection value is smaller than a preset detection value. If the added detection value is smaller than the preset detection value, the event center server 13 of the marketing cloud system 10 may determine that the target activity feedback event is illegal. If the added detection value is greater than or equal to the preset detection value, the event center server 13 of the marketing cloud system 10 may determine that the target activity feedback event is legal. The added detection value of the target activity feedback event is obtained by adding and summing the first detection value, the second detection value and the third detection value.

Here, the event center server 13 of the marketing cloud system 10 may detect according to each of the target validity check policies. If the event center server 13 of the marketing cloud system 10 detects that the condition included in the validity check policy is satisfied, it may be determined that the detection result is 1. If the event center server 13 of the marketing cloud system 10 detects that the condition included in the validity check policy is not satisfied, the detection result may be determined to be 0. For example, assume herein that the target validity check policy contains whether the format of the authorized cell phone number of the target user satisfies the target format. The event center server 13 of the marketing cloud system 10 may detect according to a policy whether the format of the authorized mobile phone number of the target user satisfies the target format. If the event center server 13 of the marketing cloud system 10 determines that the format of the authorized mobile phone number of the target user satisfies the target format, it may determine that the detection result is 1. If the event center server 13 of the marketing cloud system 10 determines that the format of the authorized mobile phone number of the target user does not satisfy the target format, it may determine that the detection result is 0.

For example, here, it is assumed that whether the format of the authorized mobile phone number of the target user satisfies the first preset weight corresponding to the target format is 6, that whether the number of digits of the authorized mobile phone number of the target user is equal to the second preset weight corresponding to the target number of digits is 2, and that the third preset weight corresponding to whether the prize receiving address of the target user is legal is 2. Assume that the preset detection value is 5. Here, it is assumed that the format of the authorized mobile phone number of the target user satisfies the target format, and the result of detection is 1. Assuming that the number of digits of the authorized mobile phone number of the target user is equal to the number of digits of the target, the detection result is 1. Assuming that the prize collecting address of the target user is illegal, the result obtained by detection is 0. The event center server 13 of the marketing cloud system 10 may obtain a first preset weight of 6, a second preset weight of 2, and a third preset weight of 2, which correspond to three validity check policies in the target validity check policies, respectively. Further, the event center server 13 of the marketing cloud system 10 may determine that the first detection value is 6 according to the result 1 obtained by detecting whether the format of the authorized mobile phone number of the target user meets the target format and the first preset weight 6. And, the event center server 13 of the marketing cloud system 10 may determine that the second detection value is 2 according to the result 1 obtained by detecting whether the number of digits of the authorized mobile phone number of the target user is equal to the target number of digits and the second preset weight 2. And, the event center server 13 of the marketing cloud system 10 may determine that the third detection value is 0 according to the result 0 obtained by detecting whether the prize receiving place of the target user is legal and the third preset weight 2. Further, the event center server 13 of the marketing cloud system 10 may determine that the summation detection value of the target activity feedback event is 8 according to the first detection value 6, the second detection value 2, and the third detection value 0. The event center server 13 of the marketing cloud system 10 may then determine that the summed detection value 8 is greater than the preset detection value 5. Further, the event center server 13 of the marketing cloud system 10 may determine that the target campaign feedback event is legal.

For another example, it is assumed here that whether the format of the authorized mobile phone number of the target user satisfies the first preset weight corresponding to the target format is 6, that whether the number of digits of the authorized mobile phone number of the target user is equal to the second preset weight corresponding to the target number of digits is 2, and that the third preset weight corresponding to whether the prize receiving address of the target user is legal is 2. Assume that the preset detection value is 5. Here, it is assumed that the format of the authorized mobile phone number of the target user does not satisfy the target format, and the result of detection is 0. Assuming that the number of digits of the authorized mobile phone number of the target user is equal to the number of digits of the target, the detection result is 1. Assuming that the prize receiving address of the target user is legal, the result of detection is 1. The event center server of the event center server 13 of the marketing cloud system 10 may obtain a first preset weight of 6, a second preset weight of 2, and a third preset weight of 2, which correspond to three validity check policies in the target validity check policies, respectively. Further, the event center server 13 of the marketing cloud system 10 may determine that the first detection value is 0 according to the result 0 obtained by detecting whether the format of the authorized mobile phone number of the target user meets the target format and the first preset weight 6. And, the event center server 13 of the marketing cloud system 10 may determine that the second detection is 2 according to the result 1 obtained by detecting whether the number of digits of the authorized mobile phone number of the target user is equal to the target number of digits and the second preset weight 2. And, the event center server 13 of the marketing cloud system 10 may determine that the third detection value is 2 according to the result 1 obtained by detecting whether the prize charge address of the target user is legal and the third preset weight 2. Further, the event center server 13 of the marketing cloud system 10 may determine that the summation detection value of the target activity feedback event is 4 according to the first detection value 0, the second detection value 2, and the third detection value 2. Then, the event center server 13 of the marketing cloud system 10 may determine that the addition detection value 4 is smaller than the preset detection value 5. Further, the event center server 13 of the marketing cloud system 10 may determine that the target campaign feedback event is illegal.

In yet another alternative embodiment, the target validity verification policy is analyzed as to whether the number of digits of the authorized cell phone number of the target user is equal to the target number of digits. The event center server 13 of the marketing cloud system 10 may acquire the authorized mobile phone number of the target user according to the user participation information. Further, the event center server 13 of the marketing cloud system 10 may determine whether the number of digits of the authorized mobile phone number of the target user is equal to the target number of digits. If the event center server 13 of the marketing cloud system 10 determines that the number of digits of the authorized mobile phone number of the target user is equal to the target number of digits, it may determine that the target activity feedback event is legal. If the event center server 13 of the marketing cloud system 10 determines that the number of digits of the authorized mobile phone number of the target user is not the target number of digits, it may determine that the target activity feedback event is illegal.

For example, the target validity verification policy is analyzed to determine whether the number of digits of the authorized mobile phone number of the target user is equal to the target number of digits. Here, assume that the authorized mobile phone number of the target user is "153 x 4731", and the number of digits of the authorized mobile phone number is equal to 11 digits. The event center server 13 of the marketing cloud system 10 may obtain, according to the user participation information, that the authorized mobile phone number of the target user is "153 x 4731". The event center server 13 of the marketing cloud system 10 may then determine that the number of digits of the authorized cell phone number of the target user is 11 digits equal to the target number of digits. Further, the event center server 13 of the marketing cloud system 10 may determine that the target campaign feedback event is legal.

For another example, the target validity verification policy is analyzed as to whether the number of digits of the authorized mobile phone number of the target user is equal to the target number of digits. Here, assume that the authorized mobile phone number of the target user is "153 x 4731", and the number of digits of the authorized mobile phone number is equal to 10 digits. The event center server 13 of the marketing cloud system 10 may obtain, according to the user participation information, that the authorized mobile phone number of the target user is "153 x 4731". The event center server 13 of the marketing cloud system 10 may then determine that the number of digits of the authorized cell phone number of the target user is 10 digits unequal to the target number of digits. Further, the event center server 13 of the marketing cloud system 10 may determine that the target campaign feedback event is illegal.

In another alternative embodiment, when the target validity verification policy is that the format of the authorized mobile phone number of the target user meets the target format, the event center server 13 of the marketing cloud system 10 may determine that the target activity feedback event is legal if it is determined that the format of the authorized mobile phone number of the target user meets the target format. If the format of the authorized mobile phone number of the target user is determined not to meet the target format, the event center server 13 of the marketing cloud system 10 can determine that the target activity feedback event is illegal.

For example, the target validity verification policy is analyzed as to whether the authorized phone number of the target user satisfies the target format. Here, it is assumed that the authorized mobile phone number of the target user is "123 x 4731". The event center server 13 of the marketing cloud system 10 may obtain the authorized cell phone number entered by the target user. The event center server 13 of the marketing cloud system 10 may then determine that the authorized cell phone number of the target user does not satisfy the target format. Further, the event center server 13 of the marketing cloud system 10 may determine that the target campaign feedback event is illegal.

For another example, the target validity verification policy is analyzed as to whether the authorized phone number of the target user satisfies the target format. Here, it is assumed that the authorized mobile phone number of the target user is "153 x 4731 x". The event center server 13 of the marketing cloud system 10 may obtain the authorized cell phone number entered by the target user. The event center server of marketing cloud system 10 may then determine that the authorized cell phone number of the target user satisfies the target format. Further, the event center server 13 of the marketing cloud system 10 may determine that the target campaign feedback event is legal.

In a specific implementation, the event center server 13 of the marketing cloud system 10 may perform a format test for the authorized mobile phone number of the target user before determining whether the authorized mobile phone number of the target user meets the target format.

Optionally, referring to fig. 3, fig. 3 is a schematic diagram of a mobile phone number query page provided in the embodiment of the present application, and as shown in fig. 3, the event center server 13 of the marketing cloud system 10 may perform a format test in the mobile phone number query page. Then, the event center server 13 of the marketing cloud system 10 may receive an instruction to input the target user authorized mobile phone number in the mobile phone number input area in the mobile phone number query page and an instruction to click the query button. Further, the event center server 13 of the marketing cloud system 10 may obtain the query result output by the query result output area in the mobile phone number query page. If the query result output by the query result output area in the mobile phone number query page acquired by the event center server 13 of the marketing cloud system 10 is "sorry, and related information of the number is not found", it can be determined that the authorized mobile phone number of the target user is a null number, that is, the authorized mobile phone number of the target user does not meet the target format. If the query result output by the query result output area in the mobile phone number query page acquired by the event center server 13 of the marketing cloud system 10 includes the mobile phone number attribution, the operator name and the number status of the authorized mobile phone number of the target user, it can be determined that the authorized mobile phone number of the target user is not a null number, that is, the authorized mobile phone number of the target user meets the target format.

S205, if the target activity feedback event is legal, packaging the target activity feedback event, storing metadata of the packaged target activity feedback event to an event center server, and pushing the packaged target activity feedback event to a client through a dedicated subscription service of the target activity.

In some possible embodiments, if the event center server 13 of the marketing cloud system 10 determines that the target activity feedback event is legal, the target activity feedback event may be encapsulated, metadata of the encapsulated target activity feedback event may be saved to the event center server 13, and the event center server 13 of the marketing cloud system 10 may push the encapsulated target activity feedback event to the client 11 through a dedicated subscription service of the target activity. The metadata of the target activity feedback event may be data of the target activity feedback event, such as an event generation time of the target activity feedback event, an event structure size, and the like.

It should be noted that the dedicated subscription service may include one or more of a sms notification service, a mail notification service, or a user interface pop-up notification service. It should be appreciated that the exclusive subscription service may include participation results of the target user in the target activity.

For example, assume that the target activity feedback event is a prize delivery event and that the dedicated subscription service is a sms notification service. If the event center server 13 of the marketing cloud system 10 determines that the prize delivery event is legal, the prize delivery event may be encapsulated, and metadata of the encapsulated prize delivery event may be stored in the event center server 13. Further, the event center server 13 of the marketing cloud system 10 may notify and push the encapsulated prize delivery event to the client 11 in the form of a short message through a short message notification service. Here, the content of the short message may include specific information of the target user winning a prize, and the like.

S206, if the target activity feedback event is determined to be illegal, an alarm message is created according to the obtained illegal reason, and the alarm message is sent to the operation and maintenance terminal.

In some possible embodiments, if the event center server 13 of the marketing cloud system 10 determines that the target activity feedback event is illegal, an alarm message may be created according to the obtained verification illegal reason, and the alarm message may be sent to the operation and maintenance end. It should be noted here that the alert message is used to indicate that the target activity feedback event is illegal.

In an alternative embodiment, if the event center server 13 of the marketing cloud system 10 determines that the target activity feedback event is illegal, the event center server 13 may obtain a reason why the target activity feedback event is detected by the event center server 13 according to the target validity verification policy, where this reason may be referred to as a verification illegitimate reason. Further, the event center server 13 of the marketing cloud system 10 may create an alarm message according to the obtained verification illegal reason, and send the alarm message to the operation and maintenance end 14.

Illustratively, assume herein that the target validity check policy is whether the target user's authorized handset number is equal to the target number of digits, and that the event center server 13 of the marketing cloud system 10 detects whether the target activity feedback event is valid based on whether the target user's authorized handset number is equal to the target number of digits. If the event center server 13 of the marketing cloud system 10 determines that the target activity feedback event is not legal, the event center server 13 may obtain whether the authorized mobile phone number of the target user is equal to the target number of digits, detect the reason that the target activity feedback event is not legal, and verify that the reason that the authorized mobile phone number of the target user is not equal to the target number of digits. Further, the event center server 13 of the marketing cloud system 10 may create an alarm message according to the obtained reason that the verification is illegal, and send the alarm message to the operation and maintenance end 14. It should be understood that the alarm message is used to indicate that the target activity feedback event is illegal, and the reason why the target activity feedback event is illegal is that the authorized mobile phone number of the target user is not equal to the target number of digits.

In the above implementation, after the target user participates in the activity, the event center server 13 of the marketing cloud system 10 may detect whether the target activity feedback event for the target user is legal according to the target validity verification policy. If the event center server 13 of the marketing cloud system 10 determines that the target activity feedback event is legal, the packaged target activity feedback event can be pushed to the client 11 through the exclusive subscription service of the target activity. If the event center server 13 of the marketing cloud system 10 determines that the target activity feedback event is illegal, an alarm message may be created according to the reason of verifying the illegal and sent to the operation and maintenance end 14. By the method, the event center server 13 of the marketing cloud system 10 can perform corresponding processing on the target activity feedback event based on the validity check of the target activity feedback event, so that after the target user participates in the activity, the target user does not need to log in again to enter the marketing cloud system 10 to inquire the activity participation result or feedback, and the activity participation result or feedback can be received through the exclusive subscription service, thereby improving the user experience.

Referring to fig. 4, fig. 4 is a schematic flow chart of an event processing method based on event validity verification according to an embodiment of the present application. As shown in fig. 4, the method may specifically include the steps of:

S207, receiving a query instruction for a target activity feedback event.

In some possible implementations, the event center server 13 of the marketing cloud system 10 may receive query instructions for a target activity feedback event.

In particular implementations, the event center server 13 of the marketing cloud system 10 may receive instructions for an operation and maintenance person of the operation and maintenance end 14 of the marketing cloud system 10 to input an event type of the target activity feedback event. Further, the event center server 13 of the marketing cloud system 10 may receive an instruction that an operation and maintenance person at the operation and maintenance end 14 of the marketing cloud system 10 clicks a query button for a target activity feedback event.

And S208, sending the metadata of the target activity feedback event to the operation and maintenance end so that the operation and maintenance end displays the metadata of the target activity feedback event.

In some possible embodiments, the event center server 13 of the marketing cloud system 10 may send metadata of the target activity feedback event to the operation and maintenance end 14 such that the operation and maintenance end 14 exposes the metadata of the target activity feedback event.

Illustratively, the analyzing the target activity feedback event is a prize delivery event, where it is assumed that metadata of the prize delivery event includes that the target user is user a, an authorized mobile phone number of the target user is "153 x 4731", and a prize receiving address of the target user is "xx province xx city xx district x span x unit". The event center server 13 of the marketing cloud system 10 may transmit metadata of the prize transmission event to the operation and maintenance end 14 such that the operation and maintenance end 14 presents the metadata of the prize transmission event. Fig. 5 is a schematic illustration showing metadata of a prize delivery event according to an embodiment of the present application. As shown in fig. 5, after the operation and maintenance end 14 receives the metadata of the prize transmission event sent by the event center server 13, the operation and maintenance end 14 may display the metadata of the prize transmission event, where the metadata includes that the target user is user a, the authorized mobile phone number of the target user is "153 x 4731", and the prize collection address of the target user is "xx province xx city xx district x-span x unit".

In the implementation, after receiving the query instruction for the target activity feedback event, the event center server 13 of the marketing cloud system 10 may send the metadata of the target activity feedback event to the operation and maintenance end, so that the operation and maintenance end displays the metadata of the target activity feedback event, thereby implementing backtracking and tracing of the target activity feedback event, and improving the management efficiency of the event center server 13 on the target activity feedback event.

Referring to fig. 6, fig. 6 is a schematic structural diagram of an event processing device according to an embodiment of the present application. As shown in fig. 6, the event processing apparatus may include: a receiving unit 61, an extracting unit 62, a determining unit 63, a detecting unit 64, and a processing unit 65.

In a specific implementation, the receiving unit 61 is configured to receive a target activity feedback event sent by the service server for a target user, where the target activity feedback event is generated when the service server determines that a preset target participation result is generated by a target user participating in a target activity according to user participation information of the target user participating in the target activity, the user participation information is extracted from an activity participation event received by the service server from a client, and the activity participation event is generated by the client. And an extracting unit 62, configured to extract an event type of the target activity feedback event. The determining unit 63 is configured to determine, according to an event type of the target activity feedback event, a target validity check policy corresponding to the target activity feedback event from a preset validity check policy set, where the validity check policy set includes a correspondence between the validity check policy and the event type. The detecting unit 64 is configured to detect whether the target activity feedback event is legal according to the target validity checking policy. The processing unit 65 is configured to encapsulate the target activity feedback event if it is determined that the target activity feedback event is legal, store metadata of the encapsulated target activity feedback event to the event center server, and push the encapsulated target activity feedback event to the client through a dedicated subscription service of the target activity. And the processing unit 65 is configured to, if it is determined that the target activity feedback event is illegal, create an alarm message according to the obtained cause of the illegal verification, and send the alarm message to the operation and maintenance end, where the alarm message is used to indicate that the target activity feedback event is illegal.

In an alternative implementation, please refer to fig. 7, fig. 7 is a schematic diagram of still another structure of an event processing apparatus provided in an embodiment of the present application. As shown in fig. 7, the event processing apparatus may further include: an acquisition unit 66. The obtaining unit 66 is configured to obtain a historical activity participation record of the target user, where the historical activity participation record is an activity participation record corresponding to one or more historical activities that the target user has participated in, and the historical activity participation record is authorized to be cached and used by the target user. The processing unit 65 is configured to perform statistical analysis on the historical activity participation records, and determine the participation times corresponding to each of the one or more historical activities. A determining unit 63, configured to determine one or more first historical activities from the one or more historical activities according to the participation times corresponding to each of the one or more historical activities, where the participation times corresponding to each of the one or more first historical activities is equal to or greater than a preset number. A determining unit 63 for determining the history activity recently attended by the target user according to the history activity participation record and determining the history activity recently attended by the target user as the second history activity. A processing unit 65 for determining whether a second historical activity exists in the one or more first historical activities. The processing unit 65 is configured to determine the second historical activity as a target activity if it is determined that the second historical activity exists in the one or more first historical activities, and push the target activity to the target user through the client. The processing unit 65 is configured to determine, if it is determined that the second historical activity does not exist in the one or more first historical activities, determine a first historical activity with the largest number of participation from the one or more historical activities, determine the first historical activity with the largest number of participation as a target activity, and push the target activity to the target user through the client.

In an optional implementation manner, the target activity is a lottery activity, the event type of the target activity feedback event is a prize sending event, when the preset validity verification policy at least comprises a prize sending event and a target validity verification policy corresponding to the prize sending event, the target participation result is a prize of the target user, and the target validity verification policy corresponding to the prize sending event comprises one or more of whether the format of the authorized mobile phone number of the target user meets the target format, whether the number of digits of the authorized mobile phone number of the target user is equal to the number of digits of the target, or whether the prize collecting address of the target user is legal.

In an alternative embodiment, the obtaining unit 66 is configured to obtain a first preset weight, a second preset weight, and a third preset weight corresponding to the three validity check policies, where the sum of the first preset weight, the second preset weight, and the third preset weight is 1, where the first preset weight, the second preset weight, and the third preset weight correspond to whether the format of the authorized mobile phone number of the target user meets the target format, whether the number of digits of the authorized mobile phone number of the target user is equal to the target number of digits, and whether the prize receiving address of the target user is valid. A determining unit 63, configured to determine a first detection value according to a result obtained by detecting whether the format of the authorized mobile phone number of the target user meets the target format and a first preset weight. A determining unit 63, configured to determine a second detection value according to a result obtained by detecting whether the number of digits of the authorized mobile phone number of the target user is equal to the target number of digits and a second preset weight. A determining unit 63, configured to determine a third detection value according to a result obtained by whether the prize harvest address of the detection target user is legal and a third preset weight. A determining unit 63, configured to determine the added detection value of the target activity feedback event according to the first detection value, the second detection value and the third detection value. The processing unit 65 is configured to determine whether the sum detection value is smaller than a preset detection value. The determining unit 63 is configured to determine that the target activity feedback event is illegal if the added detection value is smaller than the preset detection value. The determining unit 63 is configured to determine that the target activity feedback event is legal if the sum detection value is greater than or equal to the preset detection value.

In an alternative embodiment, the obtaining unit 66 is configured to obtain the authorized mobile phone number of the target user according to the user participation information. And the determining unit 63 is configured to determine that the target activity feedback event is legal if it is determined that the number of digits of the authorized mobile phone number of the target user is equal to the target number of digits. And the determining unit 63 is configured to determine that the target activity feedback event is illegal if it is determined that the number of digits of the authorized mobile phone number of the target user is not equal to the target number of digits.

In an alternative embodiment, subscribing to a service includes: one or more of a short message notification service, a mail notification service, or a user interface pop-up notification service.

In an alternative embodiment, the receiving unit 61 is configured to receive a query instruction for a target activity feedback event. The processing unit 65 is configured to send metadata of the target activity feedback event to the operation and maintenance end, so that the operation and maintenance end displays the metadata of the target activity feedback event.

Referring to fig. 8, fig. 8 is a schematic structural diagram of an electronic device according to an embodiment of the present application. The electronic device may be an event center server in the above embodiment, and may be used to implement the steps of the event processing method based on event validity verification performed by the event center server described in the above embodiment. The electronic device may include: a processor 81, a memory 82 and a bus system 83.

Memory 82 includes, but is not limited to, RAM, ROM, EPROM or CD-ROM, which memory 82 is used to store related instructions and data. The memory 82 stores the following elements, executable modules or data structures, or a subset thereof, or an extended set thereof:

operation instructions: including various operational instructions for carrying out various operations.

Operating system: including various system programs for implementing various basic services and handling hardware-based tasks.

Only one memory is shown in fig. 8, but a plurality of memories may be provided as needed.

As shown in fig. 8, the electronic device may further include an input-output device 84, and the input-output device 84 may be a communication module or a transceiver circuit. In the embodiment of the present application, the input/output device 84 is used to perform the transceiving process of data or signaling such as the target activity feedback event involved in the embodiment.

The processor 81 may be a controller, CPU, general purpose processor, DSP, ASIC, FPGA or other programmable logic device, transistor logic device, hardware component, or any combination thereof. Which may implement or perform the various exemplary logic blocks, modules and circuits described in connection with the disclosure of embodiments of the present application. The processor 81 may also be a combination implementing computing functions, e.g. comprising one or more microprocessor combinations, a combination of a DSP and a microprocessor, etc.

In a specific application, the various components of the electronic device are coupled together by a bus system 83, wherein the bus system 83 may comprise a power bus, a control bus, a status signal bus, etc., in addition to a data bus. But for clarity of illustration the various buses are labeled as bus system 83 in fig. 8. For ease of illustration, only schematic illustrations are shown in fig. 8.

It should be noted that, in practical applications, the processor in the embodiments of the present application may be an integrated circuit chip, which has a signal processing capability. In implementation, the steps of the above method embodiments may be implemented by integrated logic circuits of hardware in a processor or instructions in software form. The processor may be a general purpose processor, a digital signal processor (digital signal Processor, DSP), an application specific integrated circuit (applicationspecific integrated circuit, ASIC), an off-the-shelf programmable gate array (field programmable gate array, FPGA) or other programmable logic device, discrete gate or transistor logic device, discrete hardware components. The disclosed methods, steps, and logic blocks in the embodiments of the present application may be implemented or performed.

It will be appreciated that the memory in embodiments of the present application may be either volatile memory or nonvolatile memory, or may include both volatile and nonvolatile memory. The non-volatile memory may be a read-only memory (ROM), a programmable read-only memory (programmableROM, PROM), an erasable programmable read-only memory (erasablePROM, EPROM), an electrically erasable programmable read-only memory (electricallyEPROM, EEPROM), or a flash memory, among others. The volatile memory may be random access memory (random access memory, RAM) which acts as an external cache. By way of example, and not limitation, many forms of RAM are available, such as Static RAM (SRAM), dynamic RAM (dynamicRAM, DRAM), synchronous dram (synchronousDRAM, SDRAM), double data rate synchronous dram (DDR SDRAM), enhanced SDRAM (ESDRAM), synchronous link dram (synchlinkDRAM, SLDRAM), and direct memory bus RAM (DR RAM). It should be noted that the memory described in the embodiments of the present application are intended to comprise, without being limited to, these and any other suitable types of memory.

The present application also provides a computer-readable storage medium having stored thereon a computer program which, when executed by a computer, implements the method or steps performed by the event center server in the above embodiments.

Embodiments of the present application also provide a computer program product, which when executed by a computer, implements the method or steps performed by the event center server in the above embodiments.

It should be noted that, for simplicity of description, any embodiment of the event processing method based on the event validity check is described as a series of action combinations, but it should be understood by those skilled in the art that the present application is not limited by the described action sequence, as some steps may be performed in other sequences or simultaneously according to the present application. Further, those skilled in the art will also appreciate that the embodiments described in the specification are all preferred embodiments and that the acts referred to are not necessarily required for the present application.

Although the present application has been described herein in connection with various embodiments, other variations to the disclosed embodiments can be understood and effected by those skilled in the art in practicing the claimed application, from a review of the figures, the disclosure, and the appended claims. In the claims, the word "comprising" does not exclude other elements or steps, and the "a" or "an" does not exclude a plurality. The mere fact that certain measures are recited in mutually different dependent claims does not indicate that a combination of these measures cannot be used to advantage.

Those skilled in the art will appreciate that all or a portion of the steps in the various method embodiments of event processing based on event validity checking described above may be accomplished by a program that instructs associated hardware, the program may be stored in a computer readable memory, the memory may comprise: flash disk, read-Only Memory (ROM), random access Memory (Random Access Memory, RAM), magnetic disk or optical disk.

The foregoing describes embodiments of the present application in detail, and specific examples are applied to illustrate the principles and embodiments of an event processing method and apparatus based on event validity verification, where the illustration of the foregoing embodiments is indicative of the methods and core ideas for helping to understand the present application; meanwhile, according to the idea of an event processing method and device based on event validity verification of the present application, there are various changes in the specific embodiments and application scope, and in summary, the present disclosure should not be construed as limiting the present application.

Those of skill in the art will appreciate that in one or more of the examples described above, the functions described herein may be implemented in hardware, software, firmware, or any combination thereof. When implemented in software, the functions may be stored on or transmitted over as one or more instructions or code on a computer-readable medium. Computer-readable media includes both computer storage media and communication media including any medium that facilitates transfer of a computer program from one place to another. A storage media may be any available media that can be accessed by a general purpose or special purpose computer.

The foregoing embodiments have been provided for the purpose of illustrating the technical solution and advantageous effects of the present application in further detail, and it should be understood that the foregoing embodiments are merely illustrative of the present application and are not intended to limit the scope of the present application, and any modifications, equivalents, improvements, etc. made on the basis of the technical solution of the present application should be included in the scope of the present application.

Claims

1. An event processing method based on event validity verification is characterized in that the method is applied to an event center server of a marketing cloud system, the marketing cloud system comprises a client, a service server, the event center server and an operation and maintenance end, the event center server is in communication connection with the client, the service server and the operation and maintenance end, and the service server is in communication connection with the client, the method comprises the following steps:

receiving a target activity feedback event sent by the service server and aiming at a target user, wherein the target activity feedback event is generated when the service server determines that the target user participates in the target activity to generate a preset target participation result according to user participation information of the target user participating in the target activity, the user participation information is extracted from an activity participation event received by the client by the service server, and the activity participation event is generated by the client;

Extracting event types of the target activity feedback event, wherein the event types comprise a prize sending event, a point acquisition event or a point exchange event;

determining a target validity verification policy corresponding to the target activity feedback event from a preset validity verification policy set according to the event type of the target activity feedback event, wherein the validity verification policy set comprises a corresponding relation between the validity verification policy and the event type;

detecting whether the target activity feedback event is legal or not according to the target validity verification strategy;

if the target activity feedback event is determined to be legal, packaging the target activity feedback event, storing metadata of the packaged target activity feedback event to the event center server, and pushing the packaged target activity feedback event to the target user through the exclusive subscription service of the target activity;

receiving a query instruction for the target activity feedback event;

transmitting metadata of the target activity feedback event to the operation and maintenance end so that the operation and maintenance end displays the metadata of the target activity feedback event;

If the target activity feedback event is determined to be illegal, an alarm message is created according to the obtained verification illegal reason, and the alarm message is sent to the operation and maintenance end, wherein the alarm message is used for indicating that the target activity feedback event is illegal.

2. The method according to claim 1, wherein the method further comprises:

acquiring a historical activity participation record of the target user, wherein the historical activity participation record is an activity participation record corresponding to one or more historical activities in which the target user has participated, and the historical activity participation record is authorized to be cached and used by the target user;

performing statistical analysis on the historical activity participation records to determine the participation times corresponding to each historical activity in the one or more historical activities;

determining one or more first historical activities from the one or more historical activities according to the participation times corresponding to each historical activity in the one or more historical activities, wherein the participation times corresponding to each first historical activity in the one or more first historical activities is equal to or greater than a preset number;

Determining the historical activity recently attended by the target user according to the historical activity participation record, and determining the historical activity recently attended by the target user as a second historical activity;

determining whether the second historical activity exists in the one or more first historical activities;

if it is determined that the second historical activities exist in the one or more first historical activities, determining the second historical activities as target activities, and pushing the target activities to the target user through the client;

and if the second historical activities are not existed in the one or more first historical activities, determining the first historical activity with the largest participation frequency from the one or more historical activities, determining the first historical activity with the largest participation frequency as a target activity, and pushing the target activity to the target user through the client.

3. The method of claim 1, wherein the target activity is a lottery activity, the event type of the target activity feedback event is a prize delivery event, the set of preset validity check policies includes at least the prize delivery event and a target validity check policy corresponding to the prize delivery event, the target participation result is that the target user wins a prize, and the target validity check policy corresponding to the prize delivery event includes one or more of whether a format of an authorized mobile phone number of the target user satisfies a target format, whether a number of digits of the authorized mobile phone number of the target user is equal to a target number of digits, or whether a prize collection address of the target user is valid.

4. The method of claim 3, wherein the target validity check policy corresponding to the prize delivery event includes whether a format of an authorized phone number of the target user satisfies a target format, whether a number of digits of the authorized phone number of the target user is equal to a target number of digits, and whether a prize delivery address of the target user is valid, and the detecting whether the target activity feedback event is valid based on the target validity check policy includes:

acquiring a first preset weight, a second preset weight and a third preset weight corresponding to three validity check strategies, wherein the first preset weight, the second preset weight and the third preset weight are 1, and the first preset weight, the second preset weight and the third preset weight are corresponding to whether the format of the authorized mobile phone number of the target user meets the target format or not and whether the number of digits of the authorized mobile phone number of the target user is equal to the target digits and whether the prize collecting address of the target user is legal or not;

determining a first detection value according to a result obtained by detecting whether the format of the authorized mobile phone number of the target user meets the target format and the first preset weight;

determining a second detection value according to a result obtained by detecting whether the number of digits of the authorized mobile phone number of the target user is equal to the number of the target digits and the second preset weight;

Determining a third detection value according to a result obtained by detecting whether the prize collection address of the target user is legal or not and the third preset weight;

determining a summation detection value of the target activity feedback event according to the first detection value, the second detection value and the third detection value;

judging whether the added detection value is smaller than a preset detection value or not;

if the added detection value is smaller than the preset detection value, determining that the target activity feedback event is illegal;

and if the sum detection value is greater than or equal to the preset detection value, determining that the target activity feedback event is legal.

5. The method of claim 3, wherein the target validity check policy is whether a number of digits of an authorized phone number of the target user is equal to a target number of digits, and the detecting whether the target activity feedback event is valid based on the target validity check policy comprises:

acquiring an authorized mobile phone number of the target user according to the user participation information;

determining whether the number of digits of the authorized mobile phone number of the target user is equal to the target number of digits;

if the number of digits of the authorized mobile phone number of the target user is equal to the target number of digits, determining that the target activity feedback event is legal;

And if the number of digits of the authorized mobile phone number of the target user is not equal to the target number of digits, determining that the target activity feedback event is illegal.

6. The method of claim 1, wherein the dedicated subscription service comprises: one or more of a short message notification service, a mail notification service, or a user interface pop-up notification service.

7. An event processing apparatus, the apparatus comprising:

the system comprises a receiving unit, a target user and a service server, wherein the receiving unit is used for receiving a target activity feedback event sent by the service server and aiming at a target user, the target activity feedback event is generated when the service server determines that the target user participates in the target activity to generate a preset target participation result according to user participation information of the target user in the target activity, the user participation information is extracted from an activity participation event received by a client by the service server, and the activity participation event is generated by the client;

the extraction unit is used for extracting event types of the target activity feedback event, wherein the event types comprise a prize sending event, a point acquisition event or a point exchange event;

The determining unit is used for determining a target validity check strategy corresponding to the target activity feedback event from a preset validity check strategy set according to the event type of the target activity feedback event, wherein the validity check strategy set comprises a corresponding relation between the validity check strategy and the event type;

the detection unit is used for detecting whether the target activity feedback event is legal or not according to the target validity verification strategy;

the processing unit is used for packaging the target activity feedback event if the target activity feedback event is determined to be legal, storing metadata of the packaged target activity feedback event to an event center server, and pushing the packaged target activity feedback event to the target user through a dedicated subscription service of the target activity;

the receiving unit is used for receiving a query instruction aiming at the target activity feedback event;

the processing unit is used for sending the metadata of the target activity feedback event to the operation and maintenance end so that the operation and maintenance end displays the metadata of the target activity feedback event;

and the processing unit is used for creating an alarm message according to the obtained verification illegal reason and sending the alarm message to the operation and maintenance end if the target activity feedback event is determined to be illegal, wherein the alarm message is used for indicating that the target activity feedback event is illegal.

8. A computer readable storage medium for storing a computer program which, when executed by a processor, implements the steps of the method of any one of claims 1 to 6.

9. An electronic device comprising a memory storing a computer program and a processor implementing the steps of the method of any one of claims 1 to 6 when the computer program is executed.