CN115239387A - Marketing event pushing method and device - Google Patents

Marketing event pushing method and device Download PDF

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Publication number
CN115239387A
CN115239387A CN202210883379.XA CN202210883379A CN115239387A CN 115239387 A CN115239387 A CN 115239387A CN 202210883379 A CN202210883379 A CN 202210883379A CN 115239387 A CN115239387 A CN 115239387A
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user group
marketing
user
marketing event
event
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李宁馨
杨黎
苏静宇
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Bank of China Ltd
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Bank of China Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201Market modelling; Market analysis; Collecting market data
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/906Clustering; Classification

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  • Databases & Information Systems (AREA)
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  • Game Theory and Decision Science (AREA)
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Abstract

The embodiment of the invention provides a marketing event pushing method and a marketing event pushing device, which can be used in the technical field of artificial intelligence, and the method comprises the following steps: acquiring a user behavior record; generating a user group table according to the user behavior record, wherein the user group table comprises a plurality of service types and a user group corresponding to each service type; determining a target user group according to a preset marketing event and a user group body surface through a preset marketing push standard; the marketing event is sent to the user terminals of the target user groups, the corresponding target user groups can be automatically screened out according to the marketing activities, the pushing efficiency of the marketing event is improved, and therefore the business efficiency is improved.

Description

Marketing event pushing method and device
Technical Field
The invention relates to the technical field of computers, in particular to the technical field of artificial intelligence, and particularly relates to a marketing event pushing method and device.
Background
Currently, when a marketing campaign is developed in the industry, users can be randomly selected to push messages or need to search for the messages and participate in the marketing campaign by themselves, so as to obtain rights and interests. For some user groups which do not know about activities, business personnel are required to manually screen and recommend marketing activities to users, so that the activity pushing efficiency is low, and due to manual recommendation, the risk of missing activities exists, so that the business efficiency is reduced.
Disclosure of Invention
An object of the present invention is to provide a method for pushing a marketing event, which can automatically screen out a corresponding target user group according to a marketing campaign, thereby improving the efficiency of pushing the marketing event, and thus improving the business efficiency. Another object of the present invention is to provide a marketing event pushing device. It is yet another object of the present invention to provide a computer readable medium. It is a further object of the present invention to provide a computer apparatus.
In order to achieve the above object, the present invention discloses a marketing event pushing method in one aspect, including:
acquiring a user behavior record;
generating a user group table according to the user behavior record, wherein the user group table comprises a plurality of service types and a user group corresponding to each service type;
determining a target user group according to a preset marketing event and a user group body surface through a preset marketing push standard;
and sending the marketing event to the user terminals of the target user group.
Preferably, the obtaining the user behavior record comprises:
and acquiring user behavior records by scanning a file server or a message queue according to time intervals.
Preferably, the user behavior record includes a plurality of users and a service type corresponding to each user;
generating a user group table according to the user behavior record, wherein the user group table comprises a plurality of service types and a user group corresponding to each service type, and the user group table comprises:
classifying the users in the user behavior record according to the service types to obtain a user group corresponding to each service type;
and generating a user group table according to the plurality of service types and the user group corresponding to each service type.
Preferably, before determining the target user group according to the preset marketing event and the user group body surface by the preset marketing push standard, the method further includes:
acquiring configuration parameters input by a user;
and generating a marketing event according to the configuration parameters through the set marketing event framework.
Preferably, the user behavior record further includes a service record corresponding to each user;
through the preset marketing propelling standard, according to the preset marketing event and the user group body surface, the target user group is determined, and the method comprises the following steps:
matching the event type and the service type of the marketing event to determine an initial user group;
and screening out a target user group from the initial user group through the marketing pushing standard and the business records, wherein the target user group comprises users of which the business records meet the marketing pushing standard.
The invention also discloses a marketing event pushing device, which comprises:
the first acquisition unit is used for acquiring a user behavior record;
the first generating unit is used for generating a user group table according to the user behavior record, wherein the user group table comprises a plurality of service types and a user group corresponding to each service type;
the determining unit is used for determining a target user group according to a preset marketing event and a user group body surface through a preset marketing push standard;
and the sending unit is used for sending the marketing event to the user terminals of the target user group.
Preferably, the first obtaining unit is specifically configured to obtain the user behavior record by scanning a file server or a message queue at time intervals.
Preferably, the user behavior record includes a plurality of users and a service type corresponding to each user;
the first generation unit is specifically used for classifying the users in the user behavior record according to the service types to obtain a user group corresponding to each service type; and generating a user group table according to the plurality of service types and the user group corresponding to each service type.
Preferably, the apparatus further comprises:
the second acquisition unit is used for acquiring the configuration parameters input by the user;
and the second generating unit is used for generating the marketing event according to the configuration parameters through the set marketing event framework.
Preferably, the user behavior record further includes a service record corresponding to each user;
the determining unit is specifically used for matching the event type and the service type of the marketing event to determine an initial user group; and screening out a target user group from the initial user group through the marketing pushing standard and the business records, wherein the target user group comprises users of which the business records meet the marketing pushing standard.
The invention also discloses a computer-readable medium, on which a computer program is stored which, when executed by a processor, implements a method as described above.
The invention also discloses a computer device comprising a memory for storing information comprising program instructions and a processor for controlling the execution of the program instructions, the processor implementing the method as described above when executing the program.
The invention also discloses a computer program product comprising computer programs/instructions which, when executed by a processor, implement the method as described above.
The invention obtains the user behavior record; generating a user group table according to the user behavior record, wherein the user group table comprises a plurality of service types and a user group corresponding to each service type; determining a target user group according to a preset marketing event and a user group body surface through a preset marketing push standard; the marketing event is sent to the user terminals of the target user groups, the corresponding target user groups can be automatically screened out according to the marketing activities, the pushing efficiency of the marketing event is improved, and therefore the business efficiency is improved.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the embodiments or the prior art descriptions will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and other drawings can be obtained by those skilled in the art without creative efforts.
Fig. 1 is a flowchart of a marketing event pushing method according to an embodiment of the present invention;
fig. 2 is a flowchart of another marketing event pushing method according to an embodiment of the present invention;
fig. 3 is a flowchart of generating a user group table according to an embodiment of the present invention;
fig. 4 is a schematic structural diagram of a marketing event pushing device according to an embodiment of the present invention;
fig. 5 is a schematic structural diagram of a computer device according to an embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
It should be noted that the marketing event pushing method and device disclosed by the present application can be used in the technical field of artificial intelligence, and can also be used in any field except the technical field of artificial intelligence.
In order to facilitate understanding of the technical solutions provided in the present application, the following first describes relevant contents of the technical solutions in the present application. The invention provides a marketing event pushing method, which can configure marketing events and marketing events to target users, improves the accuracy and flexibility of marketing activities and reduces the cost of users participating in the activities.
The following describes an implementation process of the marketing event pushing method provided by the embodiment of the present invention, taking the marketing event pushing apparatus as an execution subject. It can be understood that the executing subject of the marketing event pushing method provided by the embodiment of the invention includes, but is not limited to, a marketing event pushing device.
Fig. 1 is a flowchart of a marketing event pushing method according to an embodiment of the present invention, as shown in fig. 1, the method includes:
step 101, obtaining a user behavior record.
And 102, generating a user group table according to the user behavior record, wherein the user group table comprises a plurality of service types and a user group corresponding to each service type.
And 103, determining a target user group according to a preset marketing event and a user group body surface through a preset marketing push standard.
And step 104, sending the marketing event to the user terminals of the target user group.
It should be noted that the technical solution in the present application, such as obtaining, storing, using, and processing of data, all comply with relevant regulations of national laws and regulations. The user information in the embodiment of the application is obtained through legal compliance, and the user information is obtained, stored, used, processed and the like through authorization approval of a client.
According to the technical scheme provided by the embodiment of the invention, user behavior records are obtained; generating a user group table according to the user behavior record, wherein the user group table comprises a plurality of service types and a user group corresponding to each service type; determining a target user group according to a pre-configured marketing event and a user group body surface through a preset marketing push standard; the marketing event is sent to the user terminals of the target user groups, the corresponding target user groups can be automatically screened out according to the marketing activities, the pushing efficiency of the marketing event is improved, and therefore the business efficiency is improved.
Fig. 2 is a flowchart of another marketing event pushing method according to an embodiment of the present invention, as shown in fig. 2, the method includes:
step 201, obtaining a user behavior record.
In the embodiment of the invention, each step is executed by the marketing event pushing device.
In the embodiment of the present invention, the user behavior record includes, but is not limited to, a plurality of users, a service type corresponding to each user, and a service record corresponding to each user. The business types include but are not limited to payment, financing and deposit, and the business records include but are not limited to transaction time, transaction amount and account numbers of both parties of the transaction.
Specifically, the user behavior records can be obtained in order by scanning a file server (FTP server) or a set Message Queue (MQ) to obtain the user behavior records at time intervals. It should be noted that the time interval may be set according to actual situations, and the embodiment of the present invention does not limit this.
Further, the database periodically updates the user behavior records, and stores the user behavior records to an FTP server or a set Message Queue (MQ).
It should be noted that the technical solutions in the present application, such as obtaining, storing, using, and processing data, all conform to relevant regulations of national laws and regulations. The user information in the embodiment of the application is obtained through legal compliance, and the user information is obtained, stored, used, processed and the like through authorization approval of a client.
Step 202, generating a user group table according to the user behavior record, wherein the user group table comprises a plurality of service types and a user group corresponding to each service type.
Fig. 3 is a flowchart of generating a user group table according to an embodiment of the present invention, and as shown in fig. 3, step 202 specifically includes:
step 2021, classifying the users in the user behavior record according to the service types to obtain a user group corresponding to each service type.
In the embodiment of the invention, the user group corresponding to the service type comprises a plurality of users, and the transaction behavior of each user belongs to the service type.
Step 2022, generating a user group table according to the plurality of service types and the user group corresponding to each service type.
In the embodiment of the invention, the user group table comprises a plurality of service types and a corresponding user group consisting of a plurality of users, and provides a data basis for subsequently selecting target users.
Step 203, obtaining the configuration parameters input by the user.
In the embodiment of the invention, a user inputs configuration parameters according to requirements, and the configuration parameters include but are not limited to basic content configuration and message content configuration. Basic content configuration parameters include, but are not limited to, message name, event type, message channel; message content configuration parameters include, but are not limited to, main header, subtitle, text description, detail page message picture, message list skip type, product number, product name, product link, whether to pop-up window, and button description. The configuration parameters may be slightly different according to the configuration of the operator, such as: if selecting the message popup, the position, style and validity period of the popup are also required to be configured, and if selecting no popup, the operation is not required.
It should be noted that the user who inputs the configuration parameters in this step represents a service person, and the user in the user group table represents a client who performs a transaction and participates in an activity.
And 204, generating a marketing event according to the configuration parameters through the set marketing event framework.
In the embodiment of the invention, the marketing event frame is preset according to business requirements, and the marketing event frame comprises a plurality of configuration items needing to be filled with configuration parameters.
Specifically, the configuration parameters input by the business personnel are filled into the marketing event framework, and the marketing event is generated.
Step 205, matching the event type and the service type of the marketing event to determine an initial user group.
In the embodiment of the invention, the event type of the marketing event is matched with the service type in the user group table, and the user group corresponding to the service types matched with each other is selected; and determining the selected user group as an initial user group.
In the embodiment of the invention, the initial user group represents that all users in the group have transacted behaviors according with the event type of the marketing event.
And step 206, screening out a target user group from the initial user group through the marketing pushing standard and the business records, wherein the target user group comprises users of which the business records meet the marketing pushing standard.
In the embodiment of the present invention, the marketing push standard is preset according to a service requirement, which is not limited in the embodiment of the present invention. As an alternative, the marketing push criteria is that the transaction amount is greater than a set amount threshold.
Further, configuring the marketing push criteria may configure the user black and white list, that is: blacklist users cannot participate in the activity even if the marketing push standard is met due to poor credit; white-list users can participate in the campaign even if they do not meet the marketing push criteria because of their better credit.
Specifically, the transaction amount of each user in the initial user group is inquired from the user group table, and users with transaction amounts larger than a set amount threshold value are screened out; determining the screened users as target users; and generating a target user group according to the plurality of target users.
Step 207, sending the marketing event to the user terminals of the target user group.
In the embodiment of the invention, the marketing event is sent to the user terminal of the target user group so that the target user can check the marketing event.
Further, if the user is monitored to participate in the marketing activity in the marketing event; judging whether the behavior log of the user meets the set equity issuing standard, and if so, issuing the equity to the user; if not, sending an activity failure message to the user. It should be noted that, the marketing campaign and the corresponding rights and interests issuance standard are set according to business requirements, which is not limited in the embodiment of the present invention.
Furthermore, an activity statistical report is generated according to the user behavior log and the activity log, and the activity statistical report records the behavior of each user participating in the activity, the activity result and other related information so as to be used for subsequent business personnel to manage the marketing activity.
Further, if an abnormal signal is generated in the running process of the activity, the marketing activity is stopped; and stopping the marketing campaign in response to the modification operation input by the business personnel, and modifying the marketing campaign according to the modification operation.
According to the technical scheme of the marketing event pushing method, the user behavior record is obtained; generating a user group table according to the user behavior record, wherein the user group table comprises a plurality of service types and a user group corresponding to each service type; determining a target user group according to a preset marketing event and a user group body surface through a preset marketing push standard; the marketing event is sent to the user terminals of the target user groups, the corresponding target user groups can be automatically screened out according to the marketing activities, the pushing efficiency of the marketing event is improved, and therefore the business efficiency is improved.
Fig. 4 is a schematic structural diagram of a marketing event pushing apparatus according to an embodiment of the present invention, the marketing event pushing apparatus is configured to execute the marketing event pushing method, and as shown in fig. 4, the marketing event pushing apparatus includes: a first acquisition unit 11, a first generation unit 12, a determination unit 13, and a transmission unit 14.
The first obtaining unit 11 is used for obtaining a user behavior record.
The first generating unit 12 is configured to generate a user group table according to the user behavior record, where the user group table includes a plurality of service types and a user group corresponding to each service type.
The determining unit 13 is configured to determine a target user group according to a preset marketing push standard and a pre-configured marketing event and a user group body surface.
The sending unit 14 is configured to send the marketing event to the user terminals of the target user group.
In this embodiment of the present invention, the first obtaining unit 11 is specifically configured to obtain the user behavior record through scanning a file server or a message queue according to a time interval.
In the embodiment of the invention, the user behavior record comprises a plurality of users and the service type corresponding to each user; the first generating unit 12 is specifically configured to classify users in the user behavior record according to the service types, so as to obtain a user group corresponding to each service type; and generating a user group table according to the plurality of service types and the user group corresponding to each service type.
In the embodiment of the present invention, the apparatus further includes: a second acquisition unit 15 and a second generation unit 16.
The second obtaining unit 15 is used for obtaining the configuration parameters input by the user.
The second generating unit 16 is configured to generate a marketing event according to the configuration parameters through the set marketing event framework.
In the embodiment of the invention, the user behavior record also comprises a service record corresponding to each user; the determining unit 13 is specifically configured to match the event type and the service type of the marketing event, and determine an initial user group; and screening out a target user group from the initial user group through the marketing pushing standard and the business records, wherein the target user group comprises users of which the business records meet the marketing pushing standard.
In the scheme of the embodiment of the invention, a user behavior record is obtained; generating a user group table according to the user behavior record, wherein the user group table comprises a plurality of service types and a user group corresponding to each service type; determining a target user group according to a pre-configured marketing event and a user group body surface through a preset marketing push standard; the marketing event is sent to the user terminals of the target user groups, the corresponding target user groups can be automatically screened out according to the marketing activities, the pushing efficiency of the marketing event is improved, and therefore the business efficiency is improved.
The systems, devices, modules or units illustrated in the above embodiments may be implemented by a computer chip or an entity, or by a product with certain functions. A typical implementation device is a computer device, which may be, for example, a personal computer, laptop computer, cellular telephone, camera phone, smart phone, personal digital assistant, media player, navigation device, email device, game console, tablet computer, wearable device, or a combination of any of these devices.
An embodiment of the present invention provides a computer device, including a memory and a processor, where the memory is used to store information including program instructions, and the processor is used to control execution of the program instructions, and the program instructions are loaded and executed by the processor to implement the steps of the above marketing event pushing method.
Referring now to FIG. 5, shown is a schematic diagram of a computer device 600 suitable for use in implementing embodiments of the present application.
As shown in fig. 5, the computer apparatus 600 includes a Central Processing Unit (CPU) 601 that can perform various appropriate jobs and processes according to a program stored in a Read Only Memory (ROM) 602 or a program loaded from a storage section 608 into a Random Access Memory (RAM) 603. In the RAM603, various programs and data necessary for the operation of the computer apparatus 600 are also stored. The CPU601, ROM602, and RAM603 are connected to each other via a bus 604. An input/output (I/O) interface 605 is also connected to bus 604.
The following components are connected to the I/O interface 605: an input portion 606 including a keyboard, a mouse, and the like; an output section 607 including a Cathode Ray Tube (CRT), a liquid crystal feedback (LCD), and the like, and a speaker and the like; a storage section 608 including a hard disk and the like; and a communication section 609 including a network interface card such as a LAN card, a modem, or the like. The communication section 609 performs communication processing via a network such as the internet. The driver 610 is also connected to the I/O interface 605 as needed. A removable medium 611 such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, or the like is mounted on the drive 610 as necessary, so that a computer program read out therefrom is mounted as necessary on the storage section 608.
In particular, according to an embodiment of the present invention, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the invention include a computer program product comprising a computer program tangibly embodied on a machine-readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network through the communication section 609, and/or installed from the removable medium 611.
Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), static Random Access Memory (SRAM), dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), read Only Memory (ROM), electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), digital Versatile Disks (DVD) or other optical storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other non-transmission medium, which can be used to store information that can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.
For convenience of description, the above devices are described as being divided into various units by function, and are described separately. Of course, the functionality of the units may be implemented in one or more software and/or hardware when implementing the present application.
The present invention is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
It should also be noted that the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising a … …" does not exclude the presence of another identical element in a process, method, article, or apparatus that comprises the element.
According to the technical scheme, the data acquisition, storage, use, processing and the like meet relevant regulations of national laws and regulations.
As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The application may be described in the general context of computer-executable instructions, such as program modules, being executed by a computer. Generally, program modules include routines, programs, objects, components, data structures, etc. that perform particular tasks or implement particular abstract data types. The application may also be practiced in distributed computing environments where tasks are performed by remote processing devices that are linked through a communications network. In a distributed computing environment, program modules may be located in both local and remote computer storage media including memory storage devices.
The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for the system embodiment, since it is substantially similar to the method embodiment, the description is simple, and for the relevant points, reference may be made to the partial description of the method embodiment.
The above description is only an example of the present application and is not intended to limit the present application. Various modifications and changes may occur to those skilled in the art. Any modification, equivalent replacement, improvement or the like made within the spirit and principle of the present application shall be included in the scope of the claims of the present application.

Claims (13)

1. A marketing event pushing method, characterized in that the method comprises:
acquiring a user behavior record;
generating a user group table according to the user behavior record, wherein the user group table comprises a plurality of service types and a user group corresponding to each service type;
determining a target user group according to a preset marketing event and the user group body surface through a preset marketing push standard;
and sending the marketing event to the user terminals of the target user group.
2. The marketing event pushing method of claim 1, wherein the obtaining a user behavior record comprises:
and acquiring user behavior records by scanning a file server or a message queue according to time intervals.
3. The marketing event pushing method of claim 1, wherein the user behavior record comprises a plurality of users and a business type corresponding to each user;
generating a user group table according to the user behavior record, wherein the user group table comprises a plurality of service types and a user group corresponding to each service type, and the user group table comprises:
classifying the users in the user behavior record according to the service types to obtain a user group corresponding to each service type;
and generating the user group table according to the plurality of service types and the user group corresponding to each service type.
4. The method of claim 1, further comprising, before determining a target user group according to a pre-configured marketing event and the user group table according to the preset marketing push standard:
acquiring configuration parameters input by a user;
and generating a marketing event according to the configuration parameters through a set marketing event framework.
5. A marketing event pushing method according to claim 1, wherein said user behavior record further comprises a business record corresponding to each user;
the method for determining the target user group according to the preset marketing event and the user group body surface through the preset marketing push standard comprises the following steps:
matching the event type of the marketing event with the service type to determine an initial user group;
and screening out a target user group from the initial user group through the marketing pushing standard and the business records, wherein the target user group comprises users of which the business records meet the marketing pushing standard.
6. A marketing event pushing apparatus, the apparatus comprising:
the first acquisition unit is used for acquiring a user behavior record;
the first generating unit is used for generating a user group table according to the user behavior record, wherein the user group table comprises a plurality of service types and a user group corresponding to each service type;
the determining unit is used for determining a target user group according to a preset marketing event and the user group body surface through a preset marketing push standard;
and the sending unit is used for sending the marketing event to the user terminals of the target user group.
7. The marketing event pushing device according to claim 6, wherein the first obtaining unit is specifically configured to obtain the user behavior record by scanning a file server or a message queue at time intervals.
8. The marketing event pushing device of claim 6, wherein the user behavior record comprises a plurality of users and a type of business corresponding to each user;
the first generating unit is specifically configured to classify users in the user behavior record according to the service types, so as to obtain a user group corresponding to each service type; and generating the user group table according to the plurality of service types and the user group corresponding to each service type.
9. The marketing event pushing device of claim 6, further comprising:
the second acquisition unit is used for acquiring the configuration parameters input by the user;
and the second generating unit is used for generating the marketing event according to the configuration parameters through a set marketing event framework.
10. A marketing event pushing device according to claim 6, wherein said user behavior record further comprises a business record corresponding to each user;
the determining unit is specifically configured to match the event type of the marketing event with the service type, and determine an initial user group; and screening out a target user group from the initial user group through the marketing pushing standard and the business records, wherein the target user group comprises users of which the business records meet the marketing pushing standard.
11. A computer-readable medium on which a computer program is stored, the program, when executed by a processor, implementing the marketing event pushing method according to any one of claims 1 to 5.
12. A computer device comprising a memory for storing information comprising program instructions and a processor for controlling the execution of the program instructions, wherein the program instructions when loaded and executed by the processor implement the marketing event pushing method of any of claims 1 to 5.
13. A computer program product comprising computer programs/instructions, characterized in that the computer programs/instructions, when executed by a processor, implement the marketing event pushing method of any of claims 1 to 5.
CN202210883379.XA 2022-07-26 2022-07-26 Marketing event pushing method and device Pending CN115239387A (en)

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN115936735A (en) * 2023-02-15 2023-04-07 深圳市思为软件技术有限公司 Event processing method and device based on event validity check

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN115936735A (en) * 2023-02-15 2023-04-07 深圳市思为软件技术有限公司 Event processing method and device based on event validity check

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