CN115860820A - Intelligent encryption putting and destroying method and device for electronic coupons - Google Patents
Intelligent encryption putting and destroying method and device for electronic coupons Download PDFInfo
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Abstract
The invention relates to the field of artificial intelligence, and discloses an intelligent encryption putting and destroying method for electronic coupons, which comprises the following steps: querying a browsing user of a page to be released, tracking a user operation record of the browsing user on the page to be released, acquiring a page product of the page to be released, and analyzing a profit threshold of a consumable product; identifying the browsing times and browsing time of a user on a page product, and calculating the purchasing expectation value of the user for purchasing the product information; generating an electronic coupon of the page product according to the income threshold and the purchasing desire, and retrieving the discount time limit of the electronic coupon; the method comprises the steps of digitally encrypting the electronic coupon to obtain a digital encrypted coupon, releasing the encrypted coupon to a corresponding page product, retrieving released time and usage records of the encrypted coupon, and destroying the encrypted coupon when the released time of the encrypted coupon reaches a discount time limit or the usage records are larger than preset times. The invention aims to improve the intelligence of intelligent electronic coupon delivery.
Description
Technical Field
The invention relates to the technical field of image processing, in particular to an intelligent encryption putting and destroying method, device, equipment and medium for electronic coupons.
Background
The Electronic Coupon is Electronic Coupon, or E-Coupon, english, and the Electronic Coupon is an Electronic form of the Coupon. The sales promotion voucher is made, spread and used by various electronic media (including internet, multimedia message, microp well, short message, two-dimensional code, picture and the like). The electronic coupon has the characteristics of being different from the common paper coupon, and is mainly low in manufacturing and transmission cost, and the transmission effect can be accurately quantized.
At present, the intelligent encryption putting and destroying method of the electronic coupons is mainly characterized in that putting time, putting amount, destroying time, putting quantity and putting mode of the electronic coupons are set in advance, and the method of timing and rating can cause that a user who is browsing commodities possibly forgets the existence of the coupons, so that the reaching rate of the electronic coupons is not high, and the putting efficiency of the electronic coupons is reduced.
Disclosure of Invention
The invention provides a method, a device, equipment and a medium for intelligently encrypting and releasing and destroying electronic coupons, and mainly aims to improve the releasing efficiency of electronic coupon releasing.
In order to achieve the above object, the present invention provides an intelligent encrypted electronic coupon releasing and destroying method, which comprises:
acquiring a page to be launched, inquiring a browsing user of the page to be launched, tracking a user operation record of the browsing user on the page to be launched, acquiring a page product of the page to be launched, and analyzing a profit threshold of the consumable product;
according to the user operation record, identifying the browsing times and browsing time of the user on the page product, and calculating the purchasing expectation value of the product information purchased by the user according to the browsing times and the browsing time;
generating an electronic coupon of the page product by utilizing a trained electronic coupon generation model according to the income threshold and the purchase expectation value, and retrieving the discount time limit of the electronic coupon;
and when the release time of the encrypted coupon reaches the discount time limit or the use record is more than the preset times, the encrypted coupon is destroyed.
In a possible implementation manner of the first aspect, the querying a browsing user of the page to be delivered includes:
obtaining a cache address of the page to be released;
retrieving a cache record in the cache address;
and querying the browsing user in the cache record.
In a possible implementation manner of the first aspect, the calculating a purchase expectation value of the product information purchased by the user according to the browsing times and the browsing time includes:
respectively analyzing logic curves of the browsing times and the browsing time to the product information purchased by the user;
configuring a desire value rule of the user for purchasing the product information according to the logic curve;
and calculating the purchasing expectation value of the product information purchased by the user by using a preference function according to the expectation value rule.
In a possible implementation manner of the first aspect, the preference function includes:
In a possible implementation manner of the first aspect, the generating an electronic coupon for the page product by using a trained electronic coupon generation model according to the revenue threshold and the purchase expectation value includes:
analyzing the discount amount of the page product by utilizing a link layer in the electronic coupon generation model according to the income threshold value;
calculating the actual discount sum of the page product by using a decision function in the electronic coupon generation model according to the discount sum and the purchase expectation value;
and generating the electronic coupon of the page product by utilizing an output layer in the electronic coupon generation model according to the actual discount sum.
In a possible implementation manner of the first aspect, the decision function includes:
In a possible implementation manner of the first aspect, the digitally encrypting the electronic coupon to obtain an encrypted coupon includes:
performing link conversion on the electronic coupon to obtain a coupon link;
configuring a digital encryption rule of the preferential link;
and encrypting the discount link according to the digital encryption rule to obtain an encrypted coupon.
In a second aspect, the present invention provides an apparatus for intelligently encrypting, releasing and destroying electronic coupons, wherein the apparatus comprises:
the page acquisition module is used for acquiring a page to be released, inquiring a browsing user of the page to be released, tracking a user operation record of the browsing user on the page to be released, acquiring a page product of the page to be released and analyzing a profit threshold of the consumable product;
the expectation value calculation module is used for identifying the browsing times and the browsing time of the user on the page product according to the user operation record, and calculating the purchase expectation value of the product information purchased by the user according to the browsing times and the browsing time;
the coupon generating module is used for generating an electronic coupon of the page product by utilizing a trained electronic coupon generating model according to the income threshold and the purchasing expectation value, and searching the coupon time limit of the electronic coupon;
and the coupon destruction module is used for digitally encrypting the electronic coupon to obtain a digital encrypted coupon, releasing the encrypted coupon to the corresponding page product, retrieving the released time and the use record of the encrypted coupon, and destroying the encrypted coupon when the released time of the encrypted coupon reaches the discount time limit or the use record is more than the preset times.
In a third aspect, the present invention provides an electronic device comprising:
at least one processor; and a memory communicatively coupled to the at least one processor;
wherein the memory stores a computer program executable by the at least one processor to enable the at least one processor to perform the method for intelligently and cryptographically releasing and destroying electronic coupons as described in any one of the above first aspects.
In a fourth aspect, the present invention provides a computer-readable storage medium, which stores a computer program, and when the computer program is executed by a processor, the method for intelligently encrypting and delivering and destroying electronic coupons as described in any one of the first aspects above is implemented.
Compared with the prior art, the technical principle and the beneficial effects of the scheme are as follows:
according to the embodiment of the invention, the release target can be clarified by acquiring the page to be released, and data support is provided for releasing the electronic coupons. Next, the method and the device can analyze the preference degree of the user on the page product by tracking the user operation record of the browsing user on the page to be released, so as to judge whether the user has strong purchasing desire and improve the intelligence of analyzing the preference of the user in the electronic coupon releasing process; secondly, according to the user operation record, the browsing times and browsing time of the user to the product are identified, so that the preference of the user to the page product can be analyzed; finally, when the release time of the encrypted coupon reaches the discount time limit or the use record is more than the preset times, the encrypted coupon is destroyed, so that the timeliness of the coupon can be guaranteed, the purchase efficiency of a user is promoted, and the release intelligence of the electronic coupon is improved. Therefore, the method, the device, the electronic equipment and the medium for intelligently encrypting and releasing and destroying the electronic coupons, which are provided by the embodiment of the invention, can realize the method for intelligently encrypting and releasing and destroying the electronic coupons and improve the intelligence of the intelligent release of the electronic coupons.
Drawings
Fig. 1 is a schematic flowchart of an intelligent encrypted electronic coupon release and destruction method according to an embodiment of the present invention;
fig. 2 is a functional block diagram of an intelligent encrypted electronic coupon releasing and destroying apparatus according to an embodiment of the present invention;
fig. 3 is a schematic structural diagram of an electronic device for implementing the intelligent encrypted electronic coupon releasing and destroying method according to an embodiment of the present invention.
The implementation, functional features and advantages of the objects of the present invention will be further explained with reference to the accompanying drawings.
Detailed Description
It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
The embodiment of the application provides an intelligent encryption releasing and destroying method for electronic coupons. In the embodiment of the present application, the executing subject of the intelligent encryption delivery and destruction method for the electronic coupon includes, but is not limited to, at least one of electronic devices, such as a server and a terminal, which can be configured to execute the method provided in the embodiment of the present application. In other words, the intelligent encryption delivery and destruction method for the electronic coupons can be executed by software or hardware installed on a terminal device or a server device, and the software can be a block chain platform. The server includes but is not limited to: a single server, a server cluster, a cloud server or a cloud server cluster, and the like. The server may be an independent server, or may be a cloud server that provides basic cloud computing services such as a cloud service, a cloud database, cloud computing, a cloud function, cloud storage, a Network service, cloud communication, a middleware service, a domain name service, a security service, a Content Delivery Network (CDN), a big data and artificial intelligence platform, and the like.
Fig. 1 is a schematic flow chart illustrating an intelligent encrypted electronic coupon release and destruction method according to an embodiment of the present invention. In this embodiment, the method for intelligently and cryptographically releasing and destroying the electronic coupon includes steps S1 to S4:
s1, obtaining a page to be launched, inquiring a browsing user of the page to be launched, tracking a user operation record of the browsing user on the page to be launched, obtaining a page product of the page to be launched, and analyzing a profit threshold of the page product.
According to the embodiment of the invention, the delivery target can be determined by acquiring the page to be delivered, and data support is provided for delivery of the electronic coupons. The page to be released is a page needing to release the electronic coupon.
Furthermore, the embodiment of the invention can trace back users interested in the page products by inquiring the browsing users of the pages to be released, thereby releasing the electronic coupons in a targeted manner and improving the intellectualization of the release of the coupons. Wherein the browsing user refers to a user who browses the page product.
As an embodiment of the present invention, the querying a browsing user of the to-be-delivered page includes: and obtaining the cache address of the page to be launched, retrieving the cache record in the cache address, and inquiring the browsing user in the cache record.
The cache address refers to a storage address for storing the page operation record; the cache record refers to cache information stored in the cache address, such as information of a browsing interface, browsing time, browsing id, and the like.
Further, in an optional implementation of the present invention, the browsing user who queries the cache record may query through a mysql query statement.
Furthermore, the embodiment of the invention can analyze the preference degree of the user to the page product by tracking the user operation record of the browsing user on the page to be released, thereby judging whether the user has strong purchase desire or not and improving the intelligence of analyzing the preference of the user in the electronic coupon releasing process. The user operation records refer to records of a series of operations of clicking, browsing, closing the page product and the like in the page to be launched by the user.
As an embodiment of the present invention, the tracking of the user operation record of the browsing user on the page to be launched may be tracked by writing a tracking script in Java.
Furthermore, the method and the device for releasing the electronic coupons can further clarify the releasing target of the electronic coupons by acquiring the page products of the pages to be released, and improve releasing efficiency. The page product refers to product information in the page to be released.
As an embodiment of the present invention, the acquiring a page product of the page to be delivered includes: acquiring page data of the page to be released, extracting key data in the page data, and analyzing the page product in the key data.
The page data refers to data content in the page to be released; such as product pictures, product introduction, in-house prompts and the like, and the key data refers to more important information in the page data, such as product names, product introduction and the like.
Further, in an optional implementation of the present invention, the extracting of the key data in the page data may be performed by extracting key information of a BML full-function AI development platform.
Optionally, the embodiment of the invention can calculate the discount amount of the issued coupon by analyzing the income threshold of the page product, thereby avoiding excessive discount and improving the issuing intelligence of the electronic coupon. Wherein the profit threshold refers to a profit range of the page product.
As an embodiment of the present invention, the analyzing the revenue threshold of the page product may calculate the revenue threshold of the page product by a preset cost price and a preset market price of the page product.
S2, according to the user operation record, identifying the browsing times and browsing time of the user on the page product, and according to the browsing times and the browsing time, calculating the purchase expectation value of the product information purchased by the user.
According to the embodiment of the invention, the browsing times and browsing time of the user to the products are identified according to the user operation records, so that the preference of the user to the page products can be analyzed, and the preference is further used for determining whether the user wants to purchase, releasing the coupons in a targeted manner to promote consumption, and improving the intelligence of electronic coupon releasing. The browsing times refer to the browsing times of the page product by the user; the browsing time refers to the browsing time of the user on the page product.
As an embodiment of the present invention, the browsing times and browsing time of the user on the page product are identified according to the user operation record, the browsing times of the user on the page product can be calculated by calculating the number of clicks of the user on the page product, and the total browsing time can be calculated by counting the time points of each click and return of the user on the page product.
Further, according to the browsing times and the browsing time, the embodiment of the invention calculates the purchasing expectation of the product information purchased by the user, and can generate the discount strength of the electronic coupon according to the purchasing expectation. The purchase desire value is a calculated value of a desire of the user to purchase the page product, for example, no purchase desire, the purchase desire value is 0, the purchase desire is general, the purchase desire value may be 50, the purchase desire may be strong, and the purchase desire value may be 80.
As an embodiment of the present invention, the calculating a value of the desire of the user to purchase the product information according to the browsing times and the browsing time includes: respectively analyzing the browsing times and the browsing time to a logic curve of the product information purchased by the user, configuring a desire value rule of the product information purchased by the user according to the logic curve, and calculating the purchase desire value of the product information purchased by the user by using a preference function according to the desire value rule.
The logic curve is a logic relationship between the browsing times and the browsing time and the user wants to purchase the page product, for example, the more the user browses the page product, the more the user wants to purchase, the longer the user browsing time, and the more the user wants to purchase, the desire value rule is a rule for calculating a desire value for the user to purchase the page product according to different browsing times and browsing time, for example, the purchase desire value of the page product is increased by one every time the user browses the page product, and the purchase desire value is increased by two every 1 minute when the user browses the page product.
Further, in an optional implementation of the present invention, the preference function includes:
And S3, generating the electronic coupon of the page product by utilizing a trained electronic coupon generation model according to the income threshold and the purchasing desire, and retrieving the discount time limit of the electronic coupon.
According to the embodiment of the invention, the trained electronic coupon generation model is utilized to generate the electronic coupon of the page product according to the income threshold and the purchasing desire, the appropriate discount amount and discount time can be calculated through the model, and the intelligence of electronic coupon release is improved, wherein the electronic coupon is electronic coupon information which is generated through the electronic coupon generation model and can be released.
As an embodiment of the present invention, the generating an electronic coupon for the page product by using a trained electronic coupon generation model according to the income threshold and the purchasing desire includes: analyzing the preferential amount of the page product by using a link layer in the electronic coupon generation model according to the profit threshold, calculating the actual preferential amount of the page product by using a decision function in the electronic coupon generation model according to the preferential amount and the purchasing desire, and generating the electronic coupon of the page product by using an output layer in the electronic coupon generation model according to the actual preferential amount.
The connection layer is a layer which receives data and analyzes the data in the model, the preferential amount is the amount of money which can be preferential by the page product, the actual preferential amount is the amount of money which is actually preferential by the page product, and the output layer is a layer which outputs complete electronic coupon information.
Further, in an optional implementation of the present invention, the decision function includes:
According to the embodiment of the invention, the using time of the electronic coupon can be judged according to the time by retrieving the discount time limit of the electronic coupon, so that the time efficiency of the coupon is avoided from missing, wherein the discount time limit refers to the time limit of discount.
As an embodiment of the invention, the coupon time limit for retrieving the electronic coupon can be queried through a myspl query statement.
S4, carrying out digital encryption on the electronic coupon to obtain an encrypted coupon, putting the encrypted coupon to the corresponding page product, retrieving the putting time and the use record of the encrypted coupon, and destroying the encrypted coupon when the putting time of the encrypted coupon reaches the discount time limit or the use record is greater than the preset times.
According to the embodiment of the invention, the electronic coupon is digitally encrypted to obtain the encrypted coupon, so that the accuracy of the release of the coupon can be ensured, a purchasing customer is accurately locked, and the intelligence of the release of the electronic coupon is improved.
As an embodiment of the present invention, the digitally encrypting the electronic coupon to obtain an encrypted coupon includes: and carrying out link conversion on the electronic coupon to obtain a coupon link, configuring a digital encryption rule of the coupon link, and encrypting the coupon link according to the digital encryption rule to obtain an encrypted coupon.
The preferential link refers to a mode of converting the instruction coupon information into an encrypted link, and the encryption rule refers to a mode of encrypting the preferential link, for example, the preferential link is locked, a specific digital password is required to be decrypted, and the digital password is randomly generated.
Further, in an optional implementation of the present invention, the electronic coupon performs link conversion, and obtaining the discount link may be completed by a link converter.
Furthermore, the embodiment of the invention can finish online accurate delivery by delivering the encrypted coupons to the corresponding page products, thereby increasing the delivery efficiency and improving the intelligence of electronic coupon delivery.
As an embodiment of the present invention, the delivering the encrypted coupon to the corresponding page product includes: mapping the encrypted coupon and the page product to obtain a corresponding encrypted coupon corresponding to the page product, acquiring a product address of the page product, and delivering the corresponding encrypted coupon to the corresponding page product according to the product address.
The corresponding encrypted coupon refers to a coupon which needs to be released and corresponds to the page product, and the product address refers to a network address of the page product.
Further, in an optional implementation of the present invention, the mapping between the encrypted coupon and the page product to obtain the corresponding encrypted coupon corresponding to the page product may be implemented by a mangageengine operator mapping tool.
Furthermore, the method and the device can record the using condition of the coupon by retrieving the released time and the use record of the encrypted coupon, so as to improve data support for the destruction of the coupon, wherein the released time refers to the time that the coupon can be used by a user for releasing, and the use record refers to whether the coupon has a use trace.
As an embodiment of the present invention, the retrieving of the released time and usage records of the encrypted coupon may be accomplished by writing a Java script record and accessing a release log and an operation log of the coupon.
Further, according to the embodiment of the invention, when the release time of the encrypted coupon reaches the discount time limit or the usage record is more than the preset times, the timeliness of the coupon can be ensured by destroying the encrypted coupon, the purchase efficiency of the user is promoted, and the release intelligence of the electronic coupon is improved.
According to the embodiment of the invention, the release target can be clarified by acquiring the page to be released, and data support is provided for releasing the electronic coupons. Then, the method and the device can analyze the preference degree of the user to the page product by tracking the user operation record of the browsing user on the page to be released, thereby judging whether the user has strong purchase desire or not and improving the intelligence of analyzing the preference of the user in the electronic coupon releasing process; secondly, according to the user operation record, the browsing times and browsing time of the user to the product are identified, so that the preference of the user to the page product can be analyzed; finally, when the released time of the encrypted coupon reaches the discount time limit or the use record is larger than the preset times, the method and the device for releasing the encrypted coupon can destroy the encrypted coupon, so that timeliness of the coupon can be guaranteed, purchasing efficiency of a user is improved, and release intelligence of the electronic coupon is improved. Therefore, the intelligent encrypted electronic coupon releasing and destroying method provided by the embodiment of the invention can realize the intelligent encrypted electronic coupon releasing and destroying method and improve the intelligence of the intelligent electronic coupon releasing.
Fig. 2 is a functional block diagram of an apparatus for intelligently encrypting and releasing and destroying electronic coupons according to an embodiment of the present invention.
The intelligent encrypted electronic coupon releasing and destroying device 200 can be installed in an electronic device. According to the realized functions, the device 200 for intelligently and cryptographically releasing and destroying electronic coupons can include a page acquisition module 201, a desire value calculation module 202, a coupon generation module 203, and a coupon destruction module 204. The module of the present invention, which may also be referred to as a unit, refers to a series of computer program segments that can be executed by a processor of an electronic device and that can perform a fixed function, and that are stored in a memory of the electronic device.
In the present embodiment, the functions regarding the respective modules/units are as follows:
the page obtaining module 401 is configured to obtain a page to be released, query a browsing user of the page to be released, track a user operation record of the browsing user on the page to be released, obtain a page product of the page to be released, and analyze a profit threshold of the consumable product;
the expected value calculating module 402 is configured to identify browsing times and browsing time of the user for the page product according to the user operation record, and calculate a purchase expected value of the product information purchased by the user according to the browsing times and the browsing time;
the coupon generating module 403 is configured to generate an electronic coupon of the page product by using a trained electronic coupon generating model according to the income threshold and the purchasing desire, and retrieve a discount time limit of the electronic coupon;
the coupon destruction module 404 is configured to digitally encrypt the electronic coupon to obtain a digital encrypted coupon, release the encrypted coupon to the corresponding page product, retrieve the released time and the usage record of the encrypted coupon, and destroy the encrypted coupon when the released time of the encrypted coupon reaches the coupon time limit or the usage record is greater than a preset number of times.
In detail, when the modules in the device 100 for intelligently and cryptographically releasing and destroying the electronic coupon in the embodiment of the present application are used, the same technical means as the method for intelligently and cryptographically releasing and destroying the electronic coupon described in fig. 1 above is adopted, and the same technical effect can be produced, which is not described herein again.
Fig. 3 is a schematic structural diagram of an electronic device 1 for implementing an intelligent encrypted electronic coupon release and destruction method according to an embodiment of the present invention.
The electronic device 1 may include a processor 10, a memory 11, a communication bus 12, and a communication interface 13, and may further include a computer program, such as an electronic coupon intelligent encryption delivery and destruction method program, stored in the memory 11 and executable on the processor 10.
In some embodiments, the processor 10 may be composed of an integrated circuit, for example, a single packaged integrated circuit, or may be composed of a plurality of integrated circuits packaged with the same function or different functions, and includes one or more Central Processing Units (CPUs), a microprocessor, a digital Processing chip, a graphics processor, a combination of various control chips, and the like. The processor 10 is a Control Unit of the electronic device 1, and is connected to each component of the whole electronic device by using various interfaces and lines, and executes various functions and processes data of the electronic device by running or executing a program or a module (for example, a program for executing an electronic coupon intelligent encryption delivery and destruction method, etc.) stored in the memory 11 and calling data stored in the memory 11.
The memory 11 includes at least one type of readable storage medium including flash memory, removable hard disks, multimedia cards, card-type memory (e.g., SD or DX memory, etc.), magnetic memory, magnetic disks, optical disks, etc. The memory 11 may in some embodiments be an internal storage unit of the electronic device, for example a removable hard disk of the electronic device. The memory 11 may also be an external storage device of the electronic device in other embodiments, such as a plug-in mobile hard disk, a Smart Media Card (SMC), a Secure Digital (SD) Card, a Flash memory Card (Flash Card), and the like, provided on the electronic device. Further, the memory 11 may also include both an internal storage unit and an external storage device of the electronic device. The memory 11 may be used to store not only application software installed in the electronic device and various types of data, such as codes of programs of intelligent electronic coupon encryption putting and destroying methods, but also temporarily store data that has been output or will be output.
The communication bus 12 may be a Peripheral Component Interconnect (PCI) bus, an Extended Industry Standard Architecture (EISA) bus, or the like. The bus may be divided into an address bus, a data bus, a control bus, etc. The bus is arranged to enable connection communication between the memory 11 and at least one processor 10 or the like.
The communication interface 13 is used for communication between the electronic device 1 and other devices, and includes a network interface and a user interface. Optionally, the network interface may include a wired interface and/or a wireless interface (e.g., WI-FI interface, bluetooth interface, etc.), which are typically used to establish a communication connection between the electronic device and other electronic devices. The user interface may be a Display (Display), an input unit such as a Keyboard (Keyboard), and optionally a standard wired interface, a wireless interface. Alternatively, in some embodiments, the display may be an LED display, a liquid crystal display, a touch-sensitive liquid crystal display, an OLED (Organic Light-Emitting Diode) touch device, or the like. The display, which may also be referred to as a display screen or display unit, is suitable, among other things, for displaying information processed in the electronic device and for displaying a visualized user interface.
Fig. 3 shows only an electronic device with components, and it will be understood by those skilled in the art that the structure shown in fig. 3 does not constitute a limitation of the electronic device 1, and may comprise fewer or more components than those shown, or some components may be combined, or a different arrangement of components.
For example, although not shown, the electronic device 1 may further include a power supply (such as a battery) for supplying power to each component, and preferably, the power supply may be logically connected to the at least one processor 10 through a power management device, so as to implement functions of charge management, discharge management, power consumption management, and the like through the power management device. The power supply may also include any component of one or more dc or ac power sources, recharging devices, power failure detection circuitry, power converters or inverters, power status indicators, and the like. The electronic device 1 may further include various sensors, a bluetooth module, a Wi-Fi module, and the like, which are not described herein again.
It is to be understood that the described embodiments are for purposes of illustration only and that the scope of the appended claims is not limited to such structures.
The intelligent encrypted electronic coupon releasing and destroying method program stored in the memory 11 of the electronic device 1 is a combination of a plurality of instructions, and when running in the processor 10, the method can realize that:
acquiring a page to be launched, inquiring a browsing user of the page to be launched, tracking a user operation record of the browsing user on the page to be launched, acquiring a page product of the page to be launched, and analyzing a profit threshold of the consumable product;
according to the user operation record, identifying the browsing times and browsing time of the user on the page product, and calculating the purchasing expectation value of the product information purchased by the user according to the browsing times and the browsing time;
according to the income threshold and the purchasing desire, generating an electronic coupon of the page product by utilizing a trained electronic coupon generation model, and searching a discount time limit of the electronic coupon;
and when the release time of the encrypted coupon reaches the discount time limit or the use record is more than the preset times, the encrypted coupon is destroyed.
Specifically, the specific implementation method of the processor 10 for the instruction may refer to the description of the relevant steps in the embodiment corresponding to the drawing, and is not repeated here.
Further, the integrated modules/units of the electronic device 1, if implemented in the form of software functional units and sold or used as separate products, may be stored in a computer readable storage medium. The computer readable storage medium may be volatile or non-volatile. For example, the computer-readable medium may include: any entity or device capable of carrying said computer program code, recording medium, U-disk, removable hard disk, magnetic disk, optical disk, computer Memory, read-Only Memory (ROM).
The present invention also provides a computer-readable storage medium, storing a computer program which, when executed by a processor of an electronic device, may implement:
acquiring a page to be launched, inquiring a browsing user of the page to be launched, tracking a user operation record of the browsing user on the page to be launched, acquiring a page product of the page to be launched, and analyzing a profit threshold of the consumable product;
according to the user operation record, identifying browsing times and browsing time of the user on the page product, and according to the browsing times and the browsing time, calculating a purchasing expectation value of the user for purchasing the product information;
according to the income threshold and the purchasing desire, generating an electronic coupon of the page product by utilizing a trained electronic coupon generation model, and searching a discount time limit of the electronic coupon;
and when the release time of the encrypted coupon reaches the discount time limit or the use record is more than the preset times, the encrypted coupon is destroyed.
In the embodiments provided in the present invention, it should be understood that the disclosed apparatus, device and method can be implemented in other ways. For example, the above-described apparatus embodiments are merely illustrative, and for example, the division of the modules is only one logical functional division, and other divisions may be realized in practice.
The modules described as separate parts may or may not be physically separate, and parts displayed as modules may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment.
In addition, functional modules in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, or in a form of hardware plus a software functional module.
It will be evident to those skilled in the art that the invention is not limited to the details of the foregoing illustrative embodiments, and that the present invention may be embodied in other specific forms without departing from the spirit or essential attributes thereof.
The present embodiments are therefore to be considered in all respects as illustrative and not restrictive, the scope of the invention being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference signs in the claims shall not be construed as limiting the claim concerned.
The embodiment of the application can acquire and process related data based on an artificial intelligence technology. Among them, artificial Intelligence (AI) is a theory, method, technique and application system that simulates, extends and expands human Intelligence using a digital computer or a machine controlled by a digital computer, senses the environment, acquires knowledge and uses the knowledge to obtain the best result.
Furthermore, it is obvious that the word "comprising" does not exclude other elements or steps, and the singular does not exclude the plural. A plurality of units or means recited in the system claims may also be implemented by one unit or means in software or hardware. The terms first, second, etc. are used to denote names, but not any particular order.
Finally, it should be noted that the above embodiments are only intended to illustrate the technical solutions of the present invention and not to limit the same, and although the present invention is described in detail with reference to the preferred embodiments, it should be understood by those skilled in the art that modifications or equivalent substitutions can be made to the technical solutions of the present invention without departing from the spirit and scope of the technical solutions of the present invention.
Claims (10)
1. An intelligent encrypted electronic coupon releasing and destroying method is characterized by comprising the following steps:
acquiring a page to be launched, inquiring a browsing user of the page to be launched, tracking a user operation record of the browsing user on the page to be launched, acquiring a page product of the page to be launched, and analyzing a profit threshold of the consumable product;
according to the user operation record, identifying the browsing times and browsing time of the user on the page product, and calculating the purchasing expectation value of the product information purchased by the user according to the browsing times and the browsing time;
according to the income threshold value and the purchasing expectation value, generating an electronic coupon of the page product by using a trained electronic coupon generation model, and retrieving the discount time limit of the electronic coupon;
and when the release time of the encrypted coupon reaches the discount time limit or the use record is more than the preset times, the encrypted coupon is destroyed.
2. The method according to claim 1, wherein the querying the browsing user of the page to be delivered comprises:
obtaining a cache address of the page to be released;
retrieving a cache record in the cache address;
and querying the browsing user in the cache record.
3. The method according to claim 1, wherein said calculating a purchase expectation value of said user to purchase said product information based on said browsing times and said browsing time comprises:
respectively analyzing a logic curve of the browsing times and the browsing time to the product information purchased by the user;
configuring a desire value rule of the user for purchasing the product information according to the logic curve;
and calculating the purchase expectation value of the product information purchased by the user by using a preference function according to the expectation rule.
4. The method of claim 3, wherein the preference function comprises:
wherein, the
Indicating a purchase desire;
representing a logical curve; n represents the number of page products; t represents the time for the user to browse the page product; z represents the number of times the user browses the product; m represents the desire value rule.
5. The method of claim 1, wherein generating the e-coupon for the page product using a trained e-coupon generation model based on the revenue threshold and the purchase desirability value comprises:
analyzing the discount amount of the page product by utilizing a link layer in the electronic coupon generation model according to the income threshold value;
calculating the actual discount sum of the page product by using a decision function in the electronic coupon generation model according to the discount sum and the purchase expectation value;
and generating the electronic coupon of the page product by utilizing an output layer in the electronic coupon generation model according to the actual discount amount.
6. The method of claim 5, wherein the decision function comprises:
wherein the content of the first and second substances,
representing an actual offer amount;
indicating the preferential amount of the d page product; n represents the number of page products;
representing a single-valued function;
indicating the purchase expectation of the product on the d-th page.
7. The method according to any one of claim 1, wherein said digitally encrypting the electronic coupon to obtain an encrypted coupon comprises:
performing link conversion on the electronic coupon to obtain a coupon link;
configuring a digital encryption rule of the preferential link;
and encrypting the discount link according to the digital encryption rule to obtain an encrypted coupon.
8. An intelligent encryption putting and destroying method and device for electronic coupons is characterized by comprising the following steps:
the page acquisition module is used for acquiring a page to be released, inquiring a browsing user of the page to be released, tracking a user operation record of the browsing user on the page to be released, acquiring a page product of the page to be released and analyzing a profit threshold of the consumable product;
the expectation value calculation module is used for identifying the browsing times and the browsing time of the user on the page product according to the user operation record, and calculating the purchase expectation value of the product information purchased by the user according to the browsing times and the browsing time;
the coupon generating module is used for generating the electronic coupon of the page product by utilizing a trained electronic coupon generating model according to the income threshold and the purchase expectation value and retrieving the coupon time limit of the electronic coupon;
and the coupon destruction module is used for digitally encrypting the electronic coupon to obtain a digital encrypted coupon, releasing the encrypted coupon to the corresponding page product, retrieving the released time and the use record of the encrypted coupon, and destroying the encrypted coupon when the released time of the encrypted coupon reaches the discount time limit or the use record is more than the preset times.
9. An electronic device, characterized in that the electronic device comprises:
at least one processor; and the number of the first and second groups,
a memory communicatively coupled to the at least one processor; wherein the content of the first and second substances,
the memory stores a computer program executable by the at least one processor, the computer program being executable by the at least one processor to enable the at least one processor to perform a method of intelligent cryptographic delivery and destruction of electronic coupons as claimed in any one of claims 1 to 7.
10. A computer-readable storage medium storing a computer program, wherein the computer program, when executed by a processor, implements the method for intelligently cryptographically delivering and destroying electronic coupons as claimed in any one of claims 1 to 7.
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Application publication date: 20230328 |