CN115767197A

CN115767197A - Server, display equipment and navigation interface configuration method

Info

Publication number: CN115767197A
Application number: CN202211184964.7A
Authority: CN
Inventors: 王洁
Original assignee: Qingdao Jukanyun Technology Co ltd
Current assignee: Qingdao Jukanyun Technology Co ltd
Priority date: 2022-09-27
Filing date: 2022-09-27
Publication date: 2023-03-07

Abstract

The application discloses a server, a display device and a navigation interface configuration method, wherein the navigation interface configuration method can determine an individualized navigation list by acquiring user behaviors in a preset time period before the current time and further according to the user behaviors and a user portrait; the user behavior comprises a user use operation behavior which is determined in response to the user operating on the recommended navigation page; further, by personalizing the navigation list and operating the choreography navigation list, an initial navigation list can be determined. According to the navigation method and the navigation device, the personalized navigation requirement of the user is determined according to the historical data of the user behavior in a period of time before the current time and the user portrait, the personalized display of the navigation list is realized by combining the navigation content of operation arrangement, and the user experience is improved.

Description

Server, display equipment and navigation interface configuration method

Technical Field

The present application relates to the field of display technologies, and in particular, to a server, a display device, and a navigation interface configuration method.

Background

The display equipment is intelligent equipment capable of realizing a bidirectional human-computer interaction function; taking the smart television as an example, the smart television can integrate a plurality of functions such as audio and video, entertainment, learning and the like, and the homepage of the smart television and the homepage of each functional application can display contents to a user through a navigation interface, wherein the navigation interface is a medium for interaction between the smart television and the user.

In the related art, taking a video application as an example, the navigation sequence of the navigation interface is fixed, the navigation content is divided into different categories according to the diversity of video resources, and often a plurality of screens are required to display the navigation content, for example, the navigation sequence is selected, movies, dramas, anaglyphs, animations, games, children, education, music, sports, short videos, and the like in sequence, if a user wants to watch the corresponding content in the sports navigation (displayed on the second screen of the navigation page), the user usually can press the direction key of the remote controller for a plurality of times to realize the sports navigation that the selected navigation on the first screen is selected to the second screen one by one.

However, the same navigation interface is provided for different users, resulting in poor user experience.

Disclosure of Invention

The application provides a server, a display device and a navigation interface configuration method, which can be used for solving the technical problem that the user experience effect is poor due to the fact that the same navigation interface is provided for different users.

In a first aspect, some embodiments of the present application provide a server configured to:

acquiring user behaviors in a preset time period, wherein the preset time period is a first time period from the current time;

determining a personalized navigation list based on the user behavior and the user profile; the user behavior comprises a user usage operation behavior which is determined in response to a user operating on a recommended navigation page;

determining an initial navigation list based on the personalized navigation list and the operation arrangement navigation list, and sending the initial navigation list to a display device.

In a second aspect, some embodiments of the present application provide a display device comprising a display and a controller.

Wherein the controller is configured to:

sending user behaviors to a server, wherein the user behaviors comprise user usage operation behaviors which are determined in response to a user operating a recommended navigation page;

the method includes receiving an initial navigation list from the server, and displaying the initial navigation list on the display, wherein the initial navigation list is determined based on a personalized navigation list and an operational orchestration navigation list, the personalized navigation list is determined based on user behavior and a user profile, and the user behavior is user behavior in a preset time period before a current time.

In a third aspect, some embodiments of the present application provide a navigation interface configuration method, including the following steps:

determining a personalized navigation list based on the user behavior and the user portrait; the user behavior comprises a user use operation behavior which is determined in response to the user operating on the recommended navigation page;

an initial navigation list is determined based on the personalized navigation list and the operation orchestration navigation list.

Some embodiments of the application provide a server, a display device and a navigation interface configuration method, wherein the navigation interface configuration method obtains a user behavior in a preset time period before a current time, and further determines a personalized navigation list according to the user behavior and a user portrait; the user behavior comprises a user use operation behavior which is determined in response to the user operating on the recommended navigation page; further, the initial navigation list may be determined by personalizing the navigation list and operating the orchestration navigation list. According to the navigation method and the navigation device, the personalized navigation requirement of the user is determined according to the historical data of the user behavior in a period of time before the current time and the user portrait, the personalized display of the navigation list is realized by combining the navigation content of operation arrangement, and the user experience is improved.

Drawings

In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present application, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.

FIG. 1 illustrates an operational scenario between a display device and a control apparatus of some embodiments of the present application;

fig. 2 illustrates a hardware configuration block diagram of a display device 200 of some embodiments of the present application;

FIG. 3 is a block diagram illustrating a hardware configuration of a display device 300 according to further embodiments of the present application;

FIG. 4 illustrates a software configuration diagram in a display device according to some embodiments of the present application;

FIG. 5 shows a schematic diagram of a display device navigating a page in a video application;

FIG. 6 illustrates a schematic diagram of information interaction between a display device and a server according to some embodiments of the present application;

FIG. 7 illustrates a flow diagram for determining a personalized navigation list in some implementations of the present application;

FIG. 8 illustrates a flow diagram for determining user navigation preferences in some embodiments of the present application;

FIG. 9 illustrates a flow diagram for determining user curation navigation preferences in some embodiments of the application;

FIG. 10 illustrates a diagram of a determination example of an operational planned navigation in some embodiments of the present application;

FIG. 11 illustrates a flow chart of personalized navigation list determination in some embodiments of the present application;

FIG. 12 is a schematic diagram illustrating a target navigation list presentation of a display device through a navigation interface configuration method according to some embodiments of the present application;

FIG. 13 illustrates a schematic diagram of information interaction between a display device and a server according to further embodiments of the present application;

FIG. 14 illustrates a flow diagram of a navigation interface configuration method according to some embodiments of the present application;

FIG. 15 is a schematic diagram illustrating information interaction between a display device and a server according to still further embodiments of the present application.

Detailed Description

To make the objects, technical solutions and advantages of the exemplary embodiments of the present application clearer, the technical solutions in the exemplary embodiments of the present application will be clearly and completely described below with reference to the drawings in the exemplary embodiments of the present application, and it is obvious that the described exemplary embodiments are only a part of the embodiments of the present application, but not all the embodiments.

All other embodiments, which can be derived by a person skilled in the art from the exemplary embodiments shown in the present application without inventive effort, shall fall within the scope of protection of the present application. Moreover, while the disclosure herein has been presented in terms of exemplary one or more examples, it is to be understood that each aspect of the disclosure can be utilized independently and separately from other aspects of the disclosure to provide a complete disclosure.

It should be understood that the terms "first," "second," "third," and the like in the description and claims of this application and in the foregoing drawings are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used are interchangeable under appropriate circumstances and can be implemented in sequences other than those illustrated or otherwise described herein with respect to the embodiments of the application, for example.

Furthermore, the terms "comprises" and "comprising," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a product or device that comprises a list of elements is not necessarily limited to those elements explicitly listed, but may include other elements not expressly listed or inherent to such product or device.

Fig. 1 is a schematic diagram of an operation scenario between a display device and a control apparatus according to an embodiment. As shown in fig. 1, a user may operate the display apparatus 200 through the control device 100.

In some embodiments, the control apparatus 100 may be a remote controller, and the communication between the remote controller and the display device includes an infrared protocol communication or a bluetooth protocol communication, and other short-distance communication methods, and controls the display device 200 in a wireless or wired manner. The user may input a user instruction through a key on a remote controller, voice input, control panel input, etc., to control the display apparatus 200.

In some embodiments, a smart device (e.g., a mobile terminal, a tablet, a computer, a laptop, etc.) may also be used to control the display device 200. For example, the display device 200 is controlled using an application program running on the smart device.

In some embodiments, the display device may not receive instructions using the smart device or control device described above, but may receive user control through touch or gestures, or the like.

In some embodiments, the display device 200 may also be controlled by a manner other than the control apparatus 100 and the smart device, for example, the voice instruction control of the user may be directly received by a module configured inside the display device 200 to obtain a voice instruction, or may be received by a voice control apparatus provided outside the display device 200.

As shown in fig. 1, the display apparatus 200 is also shown to be in data communication with the server 400 through a variety of communication means. The display device 200 may be allowed to be communicatively connected through a Local Area Network (LAN), a Wireless Local Area Network (WLAN), and other networks. The server 400 may provide various contents and interactions to the display apparatus 200. The server 400 may be a cluster or a plurality of clusters, and may include one or more types of servers.

The display device may have various implementation forms, for example, it may be a television, a smart television, a laser projection device, a display (monitor), an electronic whiteboard (electronic whiteboard), an electronic desktop (electronic table), etc., and fig. 2 exemplarily shows a hardware configuration block diagram of one display device according to an exemplary embodiment.

As shown in fig. 2, the display apparatus 200 includes at least one of a tuner demodulator 210, a communicator 220, a detector 230, an external device interface 240, a controller 250, a display 260, an audio output interface 270, a memory, a power supply, and a user interface.

In some embodiments the controller comprises a processor, a video processor, an audio processor, a graphics processor, a RAM, a ROM, a first interface to an nth interface for input/output.

The display 260 includes a display screen component for presenting a picture, and a driving component for driving image display, and a component for receiving an image signal from the controller output, performing display of video content, image content, and a menu manipulation interface, and a user manipulation UI interface.

The display 260 may be a liquid crystal display, an OLED display, and a projection display, and may also be a projection device and a projection screen.

The communicator 220 is a component for communicating with an external device or a server according to various communication protocol types. For example: the communicator may include at least one of a Wifi module, a bluetooth module, a wired ethernet module, and other network communication protocol chips or near field communication protocol chips, and an infrared receiver. The display apparatus 200 may establish transmission and reception of control signals and data signals with the control device 100 or the server 400 through the communicator 220.

A user interface for receiving control signals for controlling the apparatus 100 (e.g., an infrared remote control, etc.).

The detector 230 is used to collect signals of the external environment or interaction with the outside. For example, detector 230 includes a light receiver, a sensor for collecting ambient light intensity; alternatively, the detector 230 includes an image collector, such as a camera, which may be used to collect external environment scenes, attributes of the user, or user interaction gestures, or the detector 230 includes a sound collector, such as a microphone, which is used to receive external sounds.

The external device interface 240 may include, but is not limited to, the following: high Definition Multimedia Interface (HDMI), analog or data high definition component input interface (component), composite video input interface (CVBS), USB input interface (USB), RGB port, and the like. The interface may be a composite input/output interface formed by the plurality of interfaces.

The tuner demodulator 210 receives a broadcast television signal through a wired or wireless reception manner, and demodulates an audio/video signal, such as an EPG data signal, from a plurality of wireless or wired broadcast television signals.

In some embodiments, the controller 250 and the modem 210 may be located in different separate devices, that is, the modem 210 may also be located in an external device of the main device where the controller 250 is located, such as an external set-top box.

The controller 250 controls the operation of the display device and responds to the user's operation through various software control programs stored in the memory. The controller 250 controls the overall operation of the display apparatus 200. For example: in response to receiving a user command for selecting a UI object to be displayed on the display 260, the controller 250 may perform an operation related to the object selected by the user command.

In some embodiments the controller comprises at least one of a Central Processing Unit (CPU), a video processor, an audio processor, a Graphics Processing Unit (GPU), a RAM Random Access Memory (RAM), a ROM (Read-Only Memory), a first to nth interface for input/output, a communication Bus (Bus), and the like.

A user may input a user command on a Graphical User Interface (GUI) displayed on the display 260, and the user input interface receives the user input command through the Graphical User Interface (GUI). Alternatively, the user may input the user command by inputting a specific sound or gesture, and the user input interface receives the user input command by recognizing the sound or gesture through the sensor.

A "user interface" is a media interface for interaction and information exchange between an application or operating system and a user that enables conversion between an internal form of information and a form acceptable to the user. A commonly used presentation form of the User Interface is a Graphical User Interface (GUI), which refers to a User Interface related to computer operations and displayed in a graphical manner. It may be an interface element such as an icon, a window, a control, etc. displayed in the display screen of the electronic device, where the control may include a visual interface element such as an icon, a button, a menu, a tab, a text box, a dialog box, a status bar, a navigation bar, a Widget, etc.

The display device may have various implementation forms, for example, may be a mobile phone, a tablet computer, a notebook computer, etc., and fig. 3 illustrates a hardware configuration block diagram of still another display device according to an exemplary embodiment.

As shown in fig. 3, the display device 300 includes: radio Frequency (RF) circuit 310, memory 320, display 330, camera 340, sensor 350, audio circuit 360, wireless Fidelity (Wi-Fi) module 370, controller 380, bluetooth module 381, and power supply 390.

The RF circuit 310 may be used for receiving and transmitting signals during message transmission and reception or during a call, and may receive downlink data of a base station and then send the downlink data to the controller 380 for processing; the uplink data may be transmitted to the base station. Typically, the RF circuitry includes, but is not limited to, an antenna, at least one amplifier, a transceiver, a coupler, a low noise amplifier, a duplexer, and the like.

Memory 320 may be used to store software programs and data. The controller 380 performs various functions of the display device 300 and data processing by executing software programs or data stored in the memory 320. The memory 320 may include high speed random access memory and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other volatile solid state storage device. The memory 320 stores an operating system enabling the display apparatus 300 to operate. The memory 320 may store an operating system and various application programs, and may also store codes for performing the methods described in the embodiments of the present application.

The display 330 may be used to receive input numeric or character information, generate signal inputs related to user settings and function control of the display device 300, and in particular, the display 330 may include a touch screen disposed on the front of the display device 300, and may collect touch operations by a user thereon or nearby, such as clicking a button, dragging a scroll box, and the like.

The display 330 may also be used to display information input by or provided to the user and a Graphical User Interface (GUI) that displays various menus of the device 300. In particular, display 330 may include a display screen disposed on a front side of display device 300. The display screen may be configured in the form of a liquid crystal display, a light emitting diode, or the like. Display 330 may be used to display various graphical user interfaces described herein.

The touch screen may be covered on the display screen, or the touch screen and the display screen may be integrated to implement the input and output functions of the display device 300, and the integrated touch screen may be referred to as a touch display screen for short. The display 330 can display the application programs and the corresponding operation steps.

The audio circuitry 360, speaker 361, microphone 362 may provide an audio interface between a user and the display device 300. The audio circuit 360 may transmit the electrical signal converted from the received audio data to the speaker 361, and the audio signal is converted by the speaker 361 and output. The display device 300 may also be provided with a volume button for adjusting the volume of the sound signal. On the other hand, the microphone 362 converts collected sound signals into electrical signals, which are received by the audio circuit 360 and converted into audio data, which are then output to the RF circuit 310 for transmission to, for example, another terminal or to the memory 320 for further processing. In this application, the microphone 362 may capture the voice of the user.

The controller 380 is a control center of the display apparatus 300, connects various parts of the entire terminal using various interfaces and lines, and performs various functions of the display apparatus 300 and processes data by running or executing software programs stored in the memory 320 and calling data stored in the memory 320. In some embodiments, the controller 380 may include one or more processing units; the controller 380 may also integrate an application processor, which primarily handles operating systems, user interfaces, applications, etc., and a baseband processor, which primarily handles wireless communications. It will be appreciated that the baseband processor described above may not be in the controller 380. The controller 380 may run an operating system, an application program, a user interface display, and a touch response, and the processing method described in the embodiments of the present application.

The display apparatus 300 also performs data communication with a server through various communication means. The display device 300 may be allowed to be communicatively connected through a Local Area Network (LAN), a Wireless Local Area Network (WLAN), and other networks. The server may provide various contents and interactions to the display device 300.

Fig. 4 illustrates a software configuration diagram in a display device according to an exemplary embodiment, and as shown in fig. 4, in some embodiments, a system is divided into four layers, which are, from top to bottom, an Application (Applications) layer (abbreviated as "Application layer"), an Application Framework (Application Framework) layer (abbreviated as "Framework layer"), an Android runtime (Android runtime) and system library layer (abbreviated as "system runtime library layer"), and a kernel layer.

In some embodiments, at least one application program runs in the application program layer, and the application programs may be windows (windows) programs carried by an operating system, system setting programs, clock programs or the like; or an application developed by a third party developer. In particular implementations, the application packages in the application layer are not limited to the above examples.

The framework layer provides an Application Programming Interface (API) and a programming framework for the application. The application framework layer includes a number of predefined functions. The application framework layer acts as a processing center that decides to let the applications in the application layer act. The application program can access the resources in the system and obtain the services of the system in execution through the API interface.

As shown in fig. 4, in the embodiment of the present application, the application framework layer includes a manager (Managers), a Content Provider (Content Provider), and the like, where the manager includes at least one of the following modules: an Activity Manager (Activity Manager) is used for interacting with all activities running in the system; the Location Manager (Location Manager) is used for providing the system service or application with the access of the system Location service; a Package Manager (Package Manager) for retrieving various information about an application Package currently installed on the device; a Notification Manager (Notification Manager) for controlling display and clearing of Notification messages; a Window Manager (Window Manager) is used to manage the icons, windows, toolbars, wallpapers, and desktop components on a user interface.

In some embodiments, the system runtime layer provides support for the upper layer, i.e., the framework layer, and when the framework layer is used, the android operating system runs the C/C + + library included in the system runtime layer to implement the functions to be implemented by the framework layer.

In some embodiments, the kernel layer is a layer between hardware and software. As shown in fig. 4, the core layer includes at least one of the following drivers: audio drive, display driver, bluetooth drive, camera drive, WIFI drive, USB drive, HDMI drive, sensor drive (like fingerprint sensor, temperature sensor, pressure sensor etc.) and power drive etc..

The display device is an intelligent device capable of realizing the bidirectional human-computer interaction function, the homepage of the display device and the homepage of each functional application can display contents to a user through a navigation interface, and the navigation interface is a medium for interaction between the display device and the user.

Taking a video application as an example, the navigation sequence of the navigation interface is fixed, the same navigation interface is provided for different users, the navigation content is divided into different categories according to the diversification of video resources, and multiple screens are often required to display the navigation content, for example, the navigation sequence is selected, planned, movie, tv play, art, cartoon, game, children, education, music, sports, short video, and the like in sequence.

Fig. 5 is a schematic diagram of a navigation page of the display device in a video application, and if a user wants to watch corresponding contents in sports navigation (displayed on the second screen of the navigation page), the user can generally press the direction key of the remote controller for multiple times to realize the sports navigation of selecting from the refined navigation of the first screen to the second screen one by one, thereby increasing the complexity of the user operation.

The navigation interface also comprises planning navigation for the new media resources or the hot-cast media resources, wherein the planning navigation is exclusive planning navigation for the hot-cast media resources or the new media resources in operation, and is used for arousing attention of users to planning contents and the like, however, different users have different interests, a plurality of hot-cast media resources or new media resources exist in the same period, and if the same planning navigation is given for different users, the user experience is influenced.

In order to improve the use experience of a user on a navigation page, the embodiment of the application provides a navigation interface configuration method, which is applied to a server and display equipment, wherein the display equipment comprises a display and a controller; FIG. 6 is a schematic diagram illustrating information interaction between a display device and a server according to some embodiments of the present application, wherein the navigation interface configuration method may determine a personalized navigation list further according to user behavior and a user profile by acquiring user behavior within a preset time period before a current time; the user behavior comprises a user use operation behavior which is determined in response to the user operating on the recommended navigation page; further, by personalizing the navigation list and operating the choreography navigation list, an initial navigation list can be determined. According to the embodiment of the application, the personalized display of the navigation list is realized according to the behavior data of the user, and the user experience is improved.

In order to facilitate further understanding of the technical solutions in the embodiments of the present application, the following describes in detail each step of a navigation page configuration method between a server and a display device with reference to some embodiments and drawings.

As shown in fig. 6, the information interaction of the navigation interface configuration method between the display device and the server includes the following steps:

and S101, sending the user behavior.

And responding to the behavior operation of the user in the navigation interface of the display device, generating corresponding data of the user behavior, and sending the data about the user behavior to the server. The user behavior comprises a user using operation behavior, and the user using operation behavior is determined in response to the user operating on the recommended navigation page.

It should be understood that, under the page corresponding to the recommended navigation, the recommended content includes multiple recommended contents under different categories, and the content of multiple navigations is aggregated. In some cases, the user is used to select the content of interest through the recommended navigation page, and it needs to be determined to which content category the user clicks or browses under the recommended navigation page belongs.

The user behavior also includes user navigation behavior that is determined in response to the user at the category navigation page, including clicking, browsing, and viewing behavior within the navigation interface navigation bar and the respective category navigation interface.

Taking the use of a video application as an example, the user behavior comprises a user navigation behavior and a user video operation behavior; the user navigation behaviors comprise clicking, browsing and video playing behaviors in a navigation interface navigation bar and each classification navigation interface; the user video operation behaviors comprise clicking, browsing and video playing behaviors in the recommended navigation page.

Continuing to take the video application as an example, recommending different service contents of the navigation page, namely video contents of different classified services, and establishing a mapping relation between videos of the user video operation behaviors in the recommended navigation page and navigation through a service navigation relation table and the user video operation behaviors; for example, when the user plays the video of the tv play a on the recommended navigation page, the obtained user video operation behavior is the user behavior for tv play navigation.

And S102, acquiring user behaviors in a preset time period.

The preset time period is a first time period away from the current time, and the historical data of the user can change along with the use time.

For example, the preset time period is 40 days before the current time, that is, the first time period is 40 days; at this time, the user behavior 40 days before the current time is acquired.

The preset time period may further include a second time period, and the second time period is a sub-time period of the first time period, that is, the first time period is composed of a plurality of second time periods.

For example, the preset time period is 30 days before the current time, that is, the first time period is 30 days, wherein the second time period is 1 day, and the aggregation process may be performed on the user behaviors every day.

That is, user behaviors 30 days before the current time are obtained, including an aggregation of user behaviors for each of the 30 days; for the daily user behavior log, through aggregation processing, a daily user behavior aggregation table is generated, where table 1 shows a user behavior aggregation table, which may include the following contents:

table 1: user behavior aggregation table

User ID	Navigation mark	Number of acts	Type of behavior	Time of action
					user1	music	123	click	20220701
user1	music	145	browse	20220701
					user1	music	109	play	20220701
user2	tv	46	click	20220701
					user2	tv	89	browse	20220701
user2	tv	30	play	20220701
					......	......	......	......	......

In table 1, on 7 months and 1 day 2022, user 1 clicks the navigation indicator 123 times, browses the navigation indicator 145 times, and plays the navigation indicator 109 times; in 7/1/2022, the user 2 clicks the navigation tag 46 times, browses the navigation tag 89 times, and plays the navigation tag 30 times.

S103, determining a personalized navigation list based on the user behaviors and the user portrait.

It should be understood that the personalized navigation list is determined by analyzing the user behavior and the user image, fig. 7 shows a flow chart of determining the personalized navigation list in some embodiments of the present application, and as shown in fig. 7, the determining the personalized navigation list includes the following steps:

s301, based on the user behavior, determining the user behavior navigation preference.

Wherein, the user behavior comprises user navigation behavior and user operation behavior. That is, the determination of user behavior navigation preferences is from both the user navigation behavior analysis and the user usage operational behavior analysis.

The user navigation behavior is determined in response to the user on the classified navigation page, the user using operation behavior is determined in response to the user on the recommended navigation page, various navigation behaviors of the user are comprehensively analyzed, and the user behavior navigation preference is determined more accurately.

In a video application, the user behavior includes a user navigation behavior and a user video operation behavior, fig. 8 is a schematic flow chart illustrating the determination of the user navigation preference according to some embodiments of the present application, and as shown in fig. 8, the determination of the user behavior navigation preference based on the user navigation behavior and the user video operation behavior includes the following steps:

s311, determining a first user preference of the user on the recommended navigation page through the user video operation behavior and the service navigation relation table.

The user video operation behaviors comprise clicking, browsing and playing behaviors in the recommended navigation page. The recommended navigation page comprises a plurality of service types, and the same service type may belong to different navigation identifiers, for example, the video may be a navigation identifier of a movie or a navigation identifier of a tv show, so that the mapping relationship between the video and the navigation corresponding to the video operation behavior of the user of the recommended navigation page may be determined through the service navigation relationship table.

In the related art, a recommended navigation page is usually set, a user can browse, click or play data of multiple service types on the recommended navigation page, the recommended navigation page is often set at a first or second position of a navigation option (also referred to as a navigation bar) in a navigation interface, and when the user starts a video application, the recommended navigation page is also a home page of the video application; therefore, in many cases, users are accustomed to selecting content of interest through a recommendation navigation page. Under the recommended navigation page, the service content clicked or browsed by the user determines the mapping relation between the video corresponding to the video operation behavior of the user and the navigation identifier classification through the service navigation relation table, namely the mapping relation between the video corresponding to the video operation behavior of the user and the navigation.

Table 2 shows a service navigation relationship table according to an embodiment of the present application, which may include the following contents:

table 2: business navigation relation table

Name of service	Navigation mark
		vod	movie
vod	tv
		edu	edu
music	music
		......	......

When the service name is vod, the corresponding navigation identifier may be a movie or a tv show. It should be understood that the service navigation relationship may also include other information, which is not limited in this embodiment of the present application.

Analyzing the user video operation behavior and service navigation relation table and the corresponding aggregation table, and determining the first user preference of the user on the recommended navigation page through calculation.

In some embodiments, the user's first preference in recommending a navigation page may be calculated by the following formula, which is determined by the following equation:

wherein Pref _TJ A first preference for the user; w is a _i The behavior type weight is preset according to the operation complexity, and the behavior type weight with higher operation complexity is larger; m is the number of the behavior weight types; n is a preset time period; score _ij The logarithm of the behavior times in the user behavior aggregation table is generated by taking the logarithm of the behavior times to avoid the difference of data magnitude of the behavior times of different behavior types; alpha is a preset attenuation coefficient, the speed of interest attenuation can be controlled through the preset attenuation coefficient, and the attenuation is faster when the preset attenuation coefficient is larger; Δ days is the number of days of the action time from the current time, obtained from the action time in the user action aggregation table.

In some embodiments, a preset time period n =30 may be set, the user behavior aggregate data of the last n days is obtained, and the preset time period may be adjusted according to the final effect; at the same time m =canbe set3, i.e. the number of behavior weight types is 3, which may include w ₁ For the playback behavior weight coefficient, w ₂ For navigating the click behavior weight coefficient, w ₃ Weighting factors for navigation through browsing behavior, e.g. w ₁ ＝0.5、w ₂ ＝0.3、w ₃ ＝0.2。

S312, determining a second user preference of the user in the classified navigation page based on the user navigation behavior.

The user navigation behavior is determined in response to the user in the classification navigation page and comprises clicking, browsing and playing behaviors in the navigation interface navigation bar and each classification navigation interface.

And analyzing the user navigation behavior and the corresponding aggregation table, and determining the second user preference of the user in the classified navigation page through calculation.

In some embodiments, the second preference Pref2 for the user may be determined by the same calculation formula as the first preference of the user, in particular by the following formula:

wherein, pref _FL A second preference for the user; w is a _i The behavior type weight is preset according to the operation complexity, and the behavior type weight with higher operation complexity is larger; m is the number of the behavior weight types; n is a preset time period; score _ij The logarithm of the behavior times in the user behavior aggregation table is generated by taking the logarithm of the behavior times to avoid the difference of data magnitude of the behavior times of different behavior types; alpha is a preset attenuation coefficient, the speed of interest attenuation can be controlled through the preset attenuation coefficient, and the attenuation is faster when the preset attenuation coefficient is larger; Δ days is the number of days of the action time from the current time, obtained by the action time in the user action aggregation table.

In some embodiments, a preset time period n =30 may also be set, the user behavior aggregate data of the last n days is obtained, and the preset time period may be adjusted according to the final effect; at the same time m =3, i.e. the behavior weight class, can be setThe number of types is 3 and can include w ₁ For the playback behavior weight coefficient, w ₂ For navigating the click behavior weight coefficient, w ₃ Weighting factors for navigation through browsing behavior, e.g. w ₁ ＝0.5、w ₂ ＝0.3、w ₃ ＝0.2。

And S313, determining the user behavior navigation preference based on the first preference and the second preference of the user.

The first preference Pref of the user _TJ And a second preference Pref of the user _FL Fusion, determining user behavior navigation preference Pref ₁ 。

In some embodiments, in the video application, the user behavior includes a user navigation behavior and a user video operation behavior, and the user behavior navigation preference may also be determined in a manner of comprehensively calculating the user navigation behavior and the user video operation behavior; the user behavior including the user navigation behavior and the user video operation behavior can be calculated through the above calculation formula, and the user behavior navigation preference is determined, that is, the user behavior navigation preference is determined through the following formula:

in the formula, pref ₁ Navigating preferences for user behavior, w _i The behavior type weight is preset according to the operation complexity, and the behavior type weight with higher operation complexity is larger; m is the number of the behavior weight types; n is a preset time period; score _ij The logarithm of the behavior times in the user behavior aggregation table is generated by taking the logarithm of the behavior times to avoid the difference of data magnitude of the behavior times of different behavior types; alpha is a preset attenuation coefficient, the speed of interest attenuation can be controlled through the preset attenuation coefficient, and the attenuation is faster when the preset attenuation coefficient is larger; Δ days is the number of days of the action time from the current time, obtained by the action time in the user action aggregation table.

It should be noted that the calculation of the first preference of the user, the second preference of the user, or the behavior preference of the user is not limited to the above-mentioned calculation formula, but may be determined by other calculation formulas.

As shown in fig. 7, the method further includes: s302, determining user planning navigation preference based on the user portrait and operation planning navigation.

The operation planning navigation is often a navigation classification provided by the operation for improving the attention of the user to new media resources or hot-broadcast media resources, and because the planning navigation is directed to new media resources, user navigation preference data is often absent, and if the same planning navigation is quitted for different users, the user experience is influenced, therefore, the user planning navigation preference is determined based on the user portrait of different users and the operation planning navigation, and the cold start of the planning navigation is realized.

FIG. 9 is a flow chart illustrating the determination of user planned navigation preferences according to some embodiments of the present application, and as shown in FIG. 9, the determination of user planned navigation preferences includes the following steps:

s321, obtaining interest tags of the user portrait and tags of the operation planning navigation.

It should be appreciated that the user representation interest tags are known data determined by the self-representation system, and may include: personnel, tags, and navigation identification.

For example, the data format of the interest tag of the user representation may be:

personnel: "person A": 0.2, "person B": 0.1, "personnel C": 0.4;

labeling: "science fiction": 0.1, "true people show": 0.2, "athletics": 0.4, "game": 0.3;

navigation label: "comprehensive art": 0.2, "movie": 0.5, "drama": 0.3.

the operation planning navigation label is determined by extracting the navigation key words of the navigation configuration table and the media resource dimension table; the operation configuration information can be analyzed from the navigation configuration table, the media asset list under the navigation classification (large navigation bar) is obtained through the media asset pack or the resource pool, and the media asset dimension table is obtained by associating the media asset list with the media asset information table.

It should also be understood that the tags for running the planned navigation are determined by keyword extraction for navigating the navigation configuration table and the medium resource dimension table, and in some embodiments, the tags for running the planned navigation may be determined by TF-IDF (term frequency-inverse document frequency).

TF-IDF is a common weighting technique used for information retrieval and data mining, TF is Term Frequency (Term Frequency), IDF is Inverse text Frequency index (Inverse Document Frequency), and the idea is as follows: if a word or phrase appears in an article with a high frequency TF and rarely appears in other articles, the word or phrase is considered to have a good classification capability and is suitable for classification.

In some embodiments, each navigation option (navigation bar) may be understood as a separate document, and the document includes the content of the personnel, the tags and the navigation tags, and each document obtains the tags of the operation plan navigation through TF-IDF.

Fig. 10 illustrates an example of determining operation plan navigation in some embodiments of the present application, where a media asset list under a navigation classification (large navigation bar) is obtained through a media asset package or a resource pool, and is associated with a media asset information table to generate input data in fig. 10, and a tag of operation plan navigation is output through TF-IDF.

S322, determining a target label of planned navigation based on the interest label of the user portrait and the label of the operation planned navigation.

The determination of the target label of the planned navigation is determined by the interest label of the user portrait and the label of the operation planned navigation.

And S323, determining the user planning navigation preference based on the target label of planning navigation.

In some embodiments, the user-planned navigation preference may also be determined based on the interest tags of the user representation and tags of the operation-planned navigation, and the user-planned navigation preference may be determined by the following formula:

wherein the content of the first and second substances,Pref ₂ planning navigation preferences for a user, userFeature _i Interest tag, naviFeature, for user portrayal _i For tags that run a planned navigation, m plans the same amount of data for the user's navigation preferences as the interest tags of the user's portrait.

As shown in fig. 7, the method further includes: s303, determining an individualized navigation list based on the user behavior navigation preference and the user planning navigation preference.

Determining a personalized navigation list by comparing the user behavior navigation preferences with the user curated navigation preferences, fig. 11 shows a flow chart of personalized navigation list determination according to some embodiments of the present application, and as shown in fig. 11, the determining of the personalized navigation list comprises the steps of:

and S331, fusing the user behavior navigation preference and the user planning navigation preference to determine the initial navigation preference of the user.

Fusing the user behavior navigation preference and the user planned navigation preference, the fusing being determined by the following formula:

wherein, pref _ini To initial navigation preferences, w _i For fusion coefficients, pref ₁ Navigating preferences for user behavior, pref ₂ Planning navigation preferences for a user; normalization processing of the user behavior navigation preference and the user planning navigation preference can be achieved through the normalization (), so that the numerical value of the two preferences is between 0 and 1, and fusion processing is facilitated.

It should be understood that, the process of fusing the user behavior navigation preference and the user planned navigation preference to determine the initial navigation preference of the user may directly fuse the user behavior navigation preference and the user planned navigation preference, and does not necessarily need to perform normalization processing first.

S332, screening target navigation preferences from the initial navigation preferences based on the preset navigation preference judgment conditions.

In order to avoid pushing out too many or not-strong-recommendation navigation columns, judging the initial navigation preference by presetting a navigation preference judgment condition; and judging the initial navigation preference meeting the preset navigation preference judgment condition, and screening the initial navigation preference, namely the target navigation preference.

And S333, determining a personalized navigation list based on the target navigation preference.

And forming a personalized navigation list by the target navigation preference.

In some embodiments, to avoid pushing out too many or less recommended navigation columns, the first two bits of preference data may be screened from the initial navigation preferences as the target navigation preferences; target navigation preferences having preference data exceeding a preset limit may also be screened from the initial navigation preferences as target navigation preferences.

The initial navigation preferences obtained in the above manner may have a plurality of, for example, five or ten situations exist, and if all of the initial navigation preferences are used as the personalized navigation list, the initial navigation preferences that do not satisfy the preset navigation preference determination condition may lose significance.

As shown in fig. 6, the method further includes: and S104, determining an initial navigation list based on the personalized navigation list and the operation arrangement navigation list.

And sending the initial navigation list to the display device.

In some embodiments, the personalized navigation list is deleted from the operation orchestration navigation list, the content of which is included, and a target orchestration navigation list is obtained; after integrating the target arrangement navigation list in the personalized navigation list, determining an initial navigation list.

An initial navigation list is received from the server and displayed on the display, S105.

Fig. 12 is a schematic view showing a target navigation list of a display device through a navigation interface configuration method according to some embodiments of the present application, where a user behavior in a preset time period before a current time is obtained, a personalized navigation list is determined according to the user behavior and a user representation, the personalized navigation list includes sports and a hot-air media asset X, and an initial navigation list is determined through the personalized navigation list and an operation arrangement navigation list, that is, the initial navigation list includes sports, a hot-air media asset X plan, a selection, a movie, a tv show, a synthesis, a cartoon, a game, a kid, education, music, short video, and the like.

The embodiment of the application provides a server, a display device and a navigation interface configuration method, wherein the navigation interface configuration method can determine an individualized navigation list by acquiring user behaviors in a preset time period before the current time and further according to the user behaviors and a user portrait; the user behavior comprises a user use operation behavior which is determined in response to the user operating on the recommended navigation page; further, by personalizing the navigation list and operating the choreography navigation list, an initial navigation list can be determined. According to the navigation method and the navigation device, the personalized navigation requirement of the user is determined according to the historical data of the user behavior in a period of time before the current time and the user portrait, the personalized display of the navigation list is realized by combining the navigation content of operation arrangement, and the user experience is improved.

Fig. 13 is a schematic diagram illustrating information interaction between a display device and a server according to still another embodiment of the present application, where as shown in fig. 13, the information interaction between the display device and the server includes steps 101 to 105 in fig. 6, and further includes the following steps:

and S106, determining a blacklist navigation list based on the user behavior and the user portrait.

Wherein a first exclusion navigation list of the time segment dominant character may be determined based on the time segment dominant character of the user representation; and determining a second exclusive navigation list based on the autonomous shutdown behavior in the user behavior; and determining a blacklisted navigation list by combining the first exclusive navigation list and the second exclusive navigation list.

For example, if the dominant character of the current time slot in the user representation is "child," a first exclude navigation list of the time slot dominant character is determined to be games and short videos.

Protection of different roles is achieved by determining a first exclusion navigation list of the time-segment dominant role based on the time-segment dominant role of the user representation.

The behavior of turning off the navigation autonomously in the user behaviors refers to the behavior of turning off the navigation autonomously by the user, and can be determined by editing the navigation.

In some embodiments, step 106 may be implemented in conjunction with step 103, and the order of operation may not be the order of interaction described in FIG. 12.

And S107, determining a target navigation list based on the initial navigation list and the blacklist navigation list.

And sending the target navigation list to the display device.

Removing a blacklist navigation list from the initial navigation list, and determining a target navigation list; and filtering the initial navigation list through the blacklist navigation list, and presenting the finally determined personalized target navigation list on the display equipment.

Fig. 14 is a schematic flow chart illustrating a navigation interface configuration method according to some embodiments of the present application, where as shown in fig. 14, the flow of the navigation interface configuration method includes generating a user behavior navigation preference based on a user behavior, generating a user planned navigation preference based on a user portrait, fusing the user behavior navigation preference and the user planned navigation preference, and determining a personalized navigation list; determining a blacklist navigation list based on a time-interval main guide role of the user portrait and the user self-closing navigation; and fusing the personalized navigation list and the operation arrangement navigation list, and filtering out the blacklist navigation list to obtain a final target navigation list.

In some embodiments, if step 106 can be implemented in combination with step 103, it can be implemented by combining step 104 and step 107, i.e. determining a target navigation list based on the personalized navigation list, the operation arrangement navigation list and the blacklist navigation list, and sending the target navigation list to the display device.

Fig. 15 is a schematic diagram illustrating information interaction between a display device and a server according to another embodiment of the present application, where as shown in fig. 15, the information interaction between the display device and the server includes the following steps:

s201, sending user behaviors.

S202, obtaining user behaviors in a preset time period.

S203, determining a personalized navigation list and a blacklist navigation list based on the user behaviors and the user portrait.

S204, determining a target navigation list based on the personalized navigation list, the operation arrangement navigation list and the blacklist navigation list.

And sending the target navigation list to the display device.

Receiving the target navigation list from the server and displaying the target navigation list on the display, S205.

The implementation principle and technical effect of the specific implementation of each step in the above process are similar to those described in the embodiments of fig. 6 to 12, and are not described herein again.

The embodiment of the application provides a server, a display device and a navigation interface configuration method, wherein the navigation interface configuration method can determine an individualized navigation list and a blacklist navigation list by acquiring user behaviors in a preset time period before the current time and further according to the user behaviors and a user portrait; the user behavior comprises a user use operation behavior which is determined in response to the user operating on the recommended navigation page; further, a target navigation list may be determined by personalizing the navigation list, the operation arrangement navigation list, and the blacklist navigation list. According to the navigation method and the navigation device, the personalized navigation requirement of the user is determined according to the historical data of the user behavior in a period of time before the current time and the user portrait, the personalized display of the navigation list is realized by combining the navigation content of operation arrangement, and the user experience is improved.

Finally, it should be noted that: the above embodiments are only used for illustrating the technical solutions of the present application, and not for limiting the same; although the present application has been described in detail with reference to the foregoing embodiments, it should be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some or all of the technical features may be equivalently replaced; and the modifications or the substitutions do not make the essence of the corresponding technical solutions depart from the scope of the technical solutions of the embodiments of the present application.

The foregoing description, for purposes of explanation, has been presented in conjunction with specific embodiments. However, the illustrative discussions above are not intended to be exhaustive or to limit the embodiments to the precise forms disclosed above. Many modifications and variations are possible in light of the above teaching. The embodiments were chosen and described in order to best explain the principles and the practical application, to thereby enable others skilled in the art to best utilize the embodiments and various embodiments with various modifications as are suited to the particular use contemplated.

Claims

1. A server, wherein the server is configured to:

2. The server of claim 1, wherein after the determining the initial navigation list, the server is further configured to:

determining a blacklist navigation list based on the user behavior and the user representation;

and determining a target navigation list based on the initial navigation list and the blacklist navigation list, and sending the target navigation list to a display device.

3. The server of claim 2, wherein in the step of determining a blacklisted navigation list based on the user behavior and the user representation, the server is further configured to:

determining a first exclusion navigation list of a time segment dominant character of the user representation based on the time segment dominant character;

determining a second exclusive navigation list based on an autonomous shutdown behavior of the user behaviors;

determining a blacklisted navigation list based on the first and second exclusive navigation lists.

4. The server of claim 1, wherein in the step of determining a personalized navigation list based on the user behavior and user representation, the server is further configured to:

determining user behavior navigation preferences based on the user behavior;

determining a user curated navigation preference based on the user profile and an operation curated navigation;

determining a personalized navigation list based on the user behavior navigation preferences and the user curated navigation preferences.

5. The server according to claim 4, wherein when the user behavior comprises a user navigation behavior and a user usage operation behavior, and the user usage operation behavior is a user video operation behavior, in the step of determining the user behavior navigation preference based on the user behavior, the server is further configured to:

determining a first user preference of a user on a recommended navigation page based on the user video operation behavior and the service navigation relation table;

determining a second preference of the user at the category navigation page based on the user navigation behavior, wherein the user navigation behavior is determined in response to the user at the category navigation page;

determining a user behavior navigation preference based on the user first preference and the user second preference.

6. The server of claim 4, wherein in the step of determining a user curated navigation preference based on the user profile and an operational curated navigation, the server is further configured to:

obtaining interest tags of user figures and tags of operation planning navigation;

determining a target label of planned navigation based on the interest label of the user portrait and the label of the operation planned navigation;

determining the user curated navigation preferences based on the target tags of the curated navigation.

7. The server according to claim 4, wherein in the step of determining a personalized navigation list based on the user behavior navigation preferences and the user curated navigation preferences, the server is further configured to:

fusing the user behavior navigation preference and the user planning navigation preference to determine the initial navigation preference of the user;

screening target navigation preferences from the initial navigation preferences based on preset navigation preference judgment conditions;

based on the target navigation preferences, a personalized navigation list is determined.

8. The server according to claim 1, wherein in the step of determining an initial navigation list based on the personalized navigation list and an operational orchestration navigation list, the server is further configured to:

deleting the content of the personalized navigation list from the operation arrangement navigation list to obtain a target arrangement navigation list;

and after the target arrangement navigation list is integrated in the personalized navigation list, determining an initial navigation list.

9. A display device, comprising:

a display;

a controller configured to:

sending user behaviors to a server, wherein the user behaviors comprise user usage operation behaviors which are determined in response to the user operating on a recommended navigation page;

10. A navigation interface configuration method is characterized by comprising the following steps:

determining a personalized navigation list based on the user behavior and the user profile; the user behavior comprises a user usage operation behavior which is determined in response to the user operating on the recommended navigation page;

determining an initial navigation list based on the personalized navigation list and the operation arrangement navigation list.