CN115767164A - Information display method, client, electronic equipment and storage medium - Google Patents

Information display method, client, electronic equipment and storage medium Download PDF

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Publication number
CN115767164A
CN115767164A CN202211312645.XA CN202211312645A CN115767164A CN 115767164 A CN115767164 A CN 115767164A CN 202211312645 A CN202211312645 A CN 202211312645A CN 115767164 A CN115767164 A CN 115767164A
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China
Prior art keywords
task
audience
tag information
information
live
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Pending
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CN202211312645.XA
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Chinese (zh)
Inventor
解亚婷
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Beijing Chengshi Wanglin Information Technology Co Ltd
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Beijing Chengshi Wanglin Information Technology Co Ltd
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Priority to CN202211312645.XA priority Critical patent/CN115767164A/en
Publication of CN115767164A publication Critical patent/CN115767164A/en
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/4508—Management of client data or end-user data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4788—Supplemental services, e.g. displaying phone caller identification, shopping application communicating with other users, e.g. chatting
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/83—Generation or processing of protective or descriptive data associated with content; Content structuring
    • H04N21/845—Structuring of content, e.g. decomposing content into time segments
    • H04N21/8455—Structuring of content, e.g. decomposing content into time segments involving pointers to the content, e.g. pointers to the I-frames of the video stream

Abstract

The invention provides an information display method, a client, electronic equipment and a storage medium. Wherein the method comprises the following steps: responding to the watching operation of a user to a target live broadcast room through a spectator terminal, wherein each spectator terminal is provided with an identity and at least one piece of label information matched with the identity, and displaying at least one piece of label information corresponding to the spectator terminal in a live broadcast interface of the spectator terminal, wherein the label information is configured with corresponding task content and task response events; and responding to the task corresponding to the task content executed by the user through the audience, and executing the task response event. Therefore, the beneficial effects that different tag information is displayed according to different identity marks corresponding to the audience, and meanwhile, the tag information is configured with a response event, so that the audience user is effectively guided to perform personalized interaction in the live broadcast room, and the interactive reality, immersion and interestingness of the audience user are improved are achieved.

Description

Information display method, client, electronic equipment and storage medium
The patent application of the invention is a divisional application of Chinese patent application with the application date of 2021, 03 and 15, the application number of 2021102766706 and the name of 'an information display method, a client, electronic equipment and a storage medium'.
Technical Field
The present invention relates to the field of video processing technologies, and in particular, to an information display method, a client, an electronic device, and a storage medium.
Background
With the development of internet technology, online live broadcast technology has emerged. Aiming at the technology, the anchor client can establish a live channel through the internet, upload online live content to the server, and further broadcast the online live content to the audience client entering the live channel by the server for the audience of the audience client to watch. And in the live broadcasting process, the audience can execute the interaction of the modes of transmitting the barrage, broadcasting the present for the main, paying attention to the main broadcasting, forwarding the live broadcasting and the like in the live broadcasting room.
However, in the related art, when the audience watches the live broadcast, all the audience are in the target live broadcast room, and in the live broadcast interface of the local terminal, the displayed tag information is the same, and meanwhile, the tag information does not have any response event configuration, so that it is difficult to effectively guide the audience user to interact in the live broadcast room, and there is no response feedback for the audience user to interact in the live broadcast room, which results in that the interactive reality, immersion and interest of the audience user are easily reduced when the audience user interacts in the live broadcast room.
Disclosure of Invention
The embodiment of the invention provides an information display method, a client, electronic equipment and a storage medium, and aims to solve the problems that when a spectator watches live broadcasting, all spectators are in a target live broadcasting room, displayed label information is the same in a live broadcasting interface of a local terminal, and meanwhile, the label information does not have any response event configuration, so that it is difficult to effectively guide spectator users to interact in the live broadcasting room, and response feedback aiming at the interaction of the spectator users in the live broadcasting room is lacked in the related art.
In order to solve the technical problem, the invention is realized as follows:
in a first aspect, an embodiment of the present invention provides an information display method, including:
responding to the watching operation of a user to a target live broadcast room through audience terminals, wherein each audience terminal is provided with an identity and at least one piece of label information matched with the identity,
displaying at least one piece of tag information corresponding to the audience in a live interface of the audience, wherein the tag information is configured with corresponding task content and task response events;
responding to the task corresponding to the task content executed by the user through the audience,
and executing the task response event.
Optionally, the step of displaying at least one piece of tag information corresponding to the viewer in a live interface of the viewer includes:
acquiring at least one piece of label information matched with the identity of the audience;
and aiming at any one piece of tag information, responding to tag information and configuring a display position condition, identifying a target display position meeting the display position condition in the live broadcast interface, and displaying the tag information at the target display position.
Optionally, the step of identifying a target display position in the live interface that meets the display position condition, and displaying the tag information at the target display position includes:
if the display position condition of the label information is that the label information is displayed in the area where the anchor in the live interface is located, carrying out face recognition on the live interface, and obtaining the area where the anchor in the live interface is located as a target display position of the label information;
and displaying the label information in the area of the anchor of the live broadcast interface.
Optionally, the method further comprises:
at least one piece of label information matched with the identity identification is searched locally at the audience, or at least one piece of label information sent by a server is received;
and the server searches for at least one piece of label information according to the identity of the audience and sends the label information to the audience.
Optionally, the tag information is further configured with a decorative element for triggering entry of a task execution entry, and the step of displaying at least one tag information corresponding to the viewer in a live interface of the viewer includes:
displaying the decoration elements in a live interface of the audience end, and displaying at least one piece of label information in the decoration elements, wherein the decoration elements comprise at least one of stickers, frames and animations;
the step of responding to the task corresponding to the task content executed by the user through the audience, and executing the task response event, comprises:
responding to the triggering operation of the user for the decorative element in the live interface of the audience, and starting to execute a task corresponding to the task content at the audience;
and responding to the task execution completion corresponding to the task content, and executing the task response event.
Optionally, the display style of the tag information is associated with the task content configured by the tag information.
Optionally, the method further comprises:
and responding to the completion of the task response event execution, and displaying the execution result of the task response event in a live interface of the audience.
In a second aspect, an embodiment of the present invention provides a client, where the client is a viewer side, and includes:
the tag information display module is used for responding to the watching operation of a user to a target live broadcast room through a spectator end and displaying at least one piece of tag information corresponding to the spectator end in a live broadcast interface of the spectator end, each audience end is provided with an identity and at least one piece of label information matched with the identity, and the label information is configured with corresponding task content and task response events;
and the task execution response module is used for responding to the task corresponding to the task content executed by the user through the audience and executing the task response event.
Optionally, the tag information display module includes:
the tag information acquisition submodule is used for acquiring at least one piece of tag information matched with the identity of the audience;
and the tag information display submodule is used for responding to tag information and configuring a display position condition aiming at any tag information, identifying a target display position meeting the display position condition in the live broadcast interface, and displaying the tag information at the target display position.
Optionally, the tag information displaying sub-module is specifically configured to:
if the display position condition of the label information is that the label information is displayed in the area where the anchor in the live broadcast interface is located, performing face recognition on the live broadcast interface, and acquiring the area where the anchor in the live broadcast interface is located as a target display position of the label information;
and displaying the label information in the area of the anchor of the live broadcast interface.
Optionally, the spectator terminal further includes:
the tag information acquisition module is used for locally searching at least one piece of tag information matched with the identity identifier at the audience or receiving at least one piece of tag information sent by a server;
and the server searches for at least one piece of label information according to the identity of the audience and sends the label information to the audience.
Optionally, the tag information is further configured with a decoration element for triggering entry into a task execution entry, and the tag information presentation module is further configured to:
displaying the decoration elements in a live interface of the audience end, and displaying at least one piece of label information in the decoration elements, wherein the decoration elements comprise at least one of stickers, frames and animations;
the task execution response module is further configured to:
responding to the triggering operation of the user for the decorative element in the live interface of the audience, and starting to execute a task corresponding to the task content at the audience;
and responding to the task execution completion corresponding to the task content, and executing the task response event.
Optionally, the display style of the tag information is associated with the task content configured by the tag information.
Optionally, the spectator terminal further includes:
and the execution result display module is used for responding to the completion of the execution of the task response event and displaying the execution result of the task response event in a live interface of the audience.
In a third aspect, an embodiment of the present invention additionally provides an electronic device, including: memory, a processor and a computer program stored on the memory and executable on the processor, the computer program realizing the steps of the information presentation method according to the first aspect when executed by the processor.
In a fourth aspect, the present invention provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the steps of the information presentation method according to the first aspect.
In the embodiment of the invention, in response to the watching operation of a user on a target live broadcast room through a spectator terminal, at least one piece of label information is displayed in a live broadcast interface of the spectator terminal, wherein each spectator terminal is provided with an identity and at least one piece of label information matched with the identity, and the label information is configured with corresponding task content and a task response event; and responding to the task corresponding to the task content executed by the user through the audience, and executing the task response event. Therefore, different label information is displayed according to different identity marks corresponding to the audience, one or more label information related to the audience is displayed in an individualized mode, meanwhile, the label information is provided with a response event, the audience user can be effectively guided to perform one or more times of individualized interaction in the live broadcast room, and the interactive reality, immersion and interestingness of the audience user are improved.
The foregoing description is only an overview of the technical solutions of the present invention, and the embodiments of the present invention are described below in order to make the technical means of the present invention more clearly understood and to make the above and other objects, features, and advantages of the present invention more clearly understandable.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings used in the description of the embodiments of the present invention will be briefly introduced below, and it is obvious that the drawings in the description below are only some embodiments of the present invention, and it is obvious for those skilled in the art that other drawings can be obtained according to the drawings without creative efforts.
FIG. 1 is a flow chart of steps of a method for displaying information in an embodiment of the present invention;
FIG. 2 is a flow chart of steps of another method of presenting information in an embodiment of the present invention;
FIG. 3 is a schematic diagram of a live interface of a viewer end at different task execution stages according to an embodiment of the present invention;
FIG. 4 is a schematic structural diagram of a viewer side in an embodiment of the present invention;
FIG. 5 is a schematic diagram of another viewer-side architecture in an embodiment of the present invention;
fig. 6 is a schematic diagram of a hardware structure of an electronic device in the embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, not all, embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Referring to fig. 1, a flow chart of steps of an information presentation method according to an embodiment of the present invention is shown, and the method can be applied to a viewer side.
Step 110, responding to a watching operation of a user to a target live broadcast room through a spectator end, displaying at least one piece of label information corresponding to the spectator end in a live broadcast interface of the spectator end, wherein each spectator end has an identity and at least one piece of label information matched with the identity, and the label information is configured with corresponding task content and a task response event.
And step 120, responding to the task corresponding to the task content executed by the user through the audience, and executing the task response event.
In the embodiment of the invention, at least one piece of label information configured with the task content and the task response event can be set for different audience terminals, and the label information can be matched with the identity of the audience terminals. The identity of the audience can be any one of the identities that can uniquely identify the audience in the target live broadcast room, for example, when the audience enters the target live broadcast room, the anchor of the target live broadcast room can distribute the identity of the audience through the server, or directly obtain the user identity in the audience as the identity of the audience, and so on.
For a user terminal (i.e., a viewer end) of any viewer in the target live broadcasting room after entering the live broadcasting room to watch live broadcasting, that is, under the condition that the viewing operation of the user on the target live broadcasting room through the viewer end is received, the live broadcasting server can obtain at least one piece of corresponding tag information based on the identity of the viewer end and send the tag information to the corresponding viewer end, for example, the tag information can be sent to the viewer end in advance before the live broadcasting of the target live broadcasting room is started, and the tag information can be distributed to the viewer end in the corresponding live broadcasting room along with live broadcasting video data of the corresponding live broadcasting room in the live broadcasting process, and the like. Of course, the tag information of the viewer side may be stored locally at the viewer side in advance, and then the tag information of the viewer side may be directly searched locally at this time.
In addition, the tag information of the target live broadcast room, the task content configured by the tag information, and the task response event of the audience can be set by the anchor of the target live broadcast room, or can be set by the user of the audience according to the requirement in a self-defined manner, and the embodiment of the present invention is not limited.
Based on the analysis, because the tag information of the audience is matched with the identity thereof, and the tag information is configured with corresponding task content and task response events, it can be known that the task content and the task response events corresponding to the same tag information have a certain incidence relation with the identity matched with the tag information. Then, when the tag information, the task content corresponding to the tag information, and the task response event are set, at least one piece of tag information matching the identity of the audience, and the corresponding task content and task response event configured by each piece of tag information may be determined under the condition that the identity of the audience is known. For example, for any audience, if the identity of the audience is known, the matching tag information may be determined according to the identity (for example, the matching tag information of each identity is determined according to the adaptation logic/correspondence between the identity information and the tag information, which may be set by the audience/anchor/background staff), and further, according to each tag information, the task content and the task response event configured by each tag information are determined (for example, the task content and the task response event configured by each tag information are determined according to the adaptation logic/correspondence between the tag information and the task content, and between the tag information and the task response event, which may be set by the audience/anchor/background staff). Or, in the embodiment of the present invention, under the condition that the identity of the viewer is known, the matching tag information, and the task content and the task response event having an association relationship with the identity may be determined according to the identity, and then the task content and the task response event adapted to each tag information may be distributed to each tag information, so as to obtain the task content and the task response event configured by each tag information. For example, one or more task contents and a task response event corresponding to each task content can be configured according to the matching degree/configuration logic of the tag information and the task contents and the task response events.
For example, for any audience, the task content configured by the tag information may be a position in a live interface where the user moves the tag information, then the corresponding task response event may be that the tag moves to a specified position operated by the user, the task content configured by another tag information may be that the user focuses on a main broadcast, then the corresponding task response event may be that the tag disappears, and so on.
Referring to fig. 2, in the embodiment of the present invention, the process of presenting the tag information at the target presentation position further includes:
step 111, obtaining at least one label information matched with the identity of the audience;
step 112, aiming at any one piece of label information, responding to the fact that a display position condition is also configured on the label information, identifying a target display position meeting the display position condition in the live broadcast interface, and displaying the label information at the target display position.
In the embodiment of the present invention, in order to display each piece of tag information in a personalized manner, a display position condition of the tag information may also be set, for example, a face area displayed in a live interface, or a specified area around a specified control displayed in the live interface, and the like, and the display position condition may be specifically set by a user according to a requirement, which is not limited in the embodiment of the present invention.
When the tag information is displayed in the live interface of the audience, if the tag information is also configured with a display position condition, a target display position meeting the display position condition in the live interface of the corresponding audience needs to be further identified, and the corresponding tag information is displayed at the target display position.
For example, for any tag information a corresponding to the audience, the display position condition may be set to be a cheek display in the anchor part of the live interface, the corresponding task content is a focus anchor, the task response event is removal of the tag information a, and the like.
For the audience, live video data of a corresponding live broadcast room can be displayed in a live broadcast interface of the audience, for the tag information A, a main broadcast cheek area capable of displaying the tag information can be positioned in the live broadcast interface of the audience through face recognition, then the tag information A is displayed in the corresponding main broadcast cheek area, and if a user of the audience successfully pays attention to a main broadcast of a target live broadcast room, the tag information A in the live broadcast interface of the audience can be removed.
In addition, in the embodiment of the present invention, a plurality of display conditions of the tag information may also be configured, for example, the display conditions may include, but are not limited to, at least one of a display position condition in the live interface (for example, a live face display in the live interface, a live head display, a specified orientation display of a specified item in the live interface, and the like), a position condition of the audience (for example, whether a real-time position of the audience is located in a specified area, and the like), and a user information condition of a user in the audience (for example, a user gender, an age, an occupation, an interest and hobbies of the audience, a condition that needs to be satisfied by a history viewing record, and the like).
Optionally, in an embodiment of the present invention, the step 113 further includes:
step 1131, if the display position condition of the tag information is display in an area where a main broadcast of the live interface is located, performing face recognition on the live interface to obtain the area where the main broadcast is located in the live interface as a target display position of the tag information;
step 1132, displaying the tag information in the area of the anchor of the live broadcast interface.
In the embodiment of the present invention, the face recognition may be performed in any available manner, and the embodiment of the present invention is not limited thereto.
Referring to fig. 2, in the embodiment of the present invention, the method may further include:
step 130, locally searching at least one piece of label information matched with the identity at the audience, or receiving at least one piece of label information sent by a server; and the server searches for at least one piece of label information according to the identity of the audience and sends the label information to the audience.
Optionally, in the embodiment of the present invention, the tag information is further configured with a decoration element for triggering entry into task execution,
accordingly, the process of presenting the tag information in the live interface of the viewer further includes: and displaying the decoration elements in a live interface of the audience end, and displaying the label information in the decoration elements, wherein the decoration elements comprise at least one of stickers, frames and animations.
Responding to the user to execute the task corresponding to the task content through the audience, and executing the process of the task response event, further comprising:
s1, responding to the triggering operation of a user for the decoration element in the live interface of the audience, and starting to execute a task corresponding to the task content at the audience;
and S2, responding to the completion of the task execution corresponding to the task content, and executing the task response event.
In order to guide the audience end user to quickly enter the execution entrance of the task corresponding to the task content configured by the label information, the method can also be arranged in a dynamic interface of the live broadcast room, namely, the live broadcast interface can use decorative elements such as functional product stickers, and the corresponding decorative elements can be started under the condition that the identification such as face identification and position identification meets the display condition of each decorative element.
It should be noted that, if the display position condition and the decoration element are configured simultaneously with the tag information, the decoration element including the tag information may be displayed at the target display position by combining the above manners, which is not limited in this embodiment of the present invention.
The decoration element may be any element that can be used for decoration in the live broadcast room, such as a sticker, a frame, an animation (e.g., a VR animation, a three-dimensional animation, etc.), and the like.
Therefore, the flow conversion of the live broadcast room can be increased by setting decorative elements for displaying the tag information, such as paying attention to the anchor broadcast, forwarding the live broadcast and the like. The content of the tag information may be determined with reference to the corresponding task content to provide soft guidance to the viewer, and for example, for tag information in which the configured task content is a focus anchor, the tag information may be set to include content such as "focus on", "focus on anchor", and the like. In addition, the interest of the live broadcast room can be increased for both the main broadcast and the audience. Therefore, the audience end users are effectively guided to interact in the live broadcast room, and response feedback is timely carried out on the interaction of the audience end users in the live broadcast room.
In the live broadcasting process, the decoration function can be used in the whole process, each audience terminal is shown, and when the triggering operation of a user for a decoration element containing the label information in the live broadcasting interface of the audience terminal is received, the corresponding task can be started and executed at the audience terminal through entering the task execution entrance of the task corresponding to the task content configured by the corresponding label information. For example, in the case that the task content is the anchor concerned, a mechanism for the anchor concerned may be started at this time; under the condition that the task content is the label information in the mobile live interface, a moving mechanism of the label information (such as decorative elements including the label information) in the live interface can be started at the moment; if the different audience crowd classifications correspond to different mini-games, the mini-games are task contents, when the audience users are closed after participating in the mini-games, the corresponding task response events can be the loading of special effects of flowers scattering and the like in a live broadcast interface, and the corresponding task starting started at the audience can be the corresponding mini-games started in the live broadcast interface, and the like.
And if the task execution corresponding to the task content is completed (for example, the audience end user successfully pays attention to the anchor, successfully moves the tag information displayed in the live interface, participates in the mini-game and passes the game), the task response event corresponding to the task execution can be executed, for example, the tag information in the live interface is removed, the position of the tag information in the live interface is moved, the special effect of flower scattering is loaded and rendered in the live interface, and the like.
Certainly, in the embodiment of the present invention, when the audience browses in the live broadcast room, the interaction behaviors such as clicking, selecting, sliding, amplifying, and reducing the decoration elements displayed in the live broadcast interface of the audience can be performed, and after the decoration elements are triggered, only the currently triggered audience is subjected to the corresponding interaction operation, so that other audience is not affected.
Referring to fig. 2, in an embodiment of the present invention, the method further includes:
and 140, responding to the completion of the task response event, and displaying an execution result of the task response event in a live interface of the audience.
For the audience, after the task response event is successfully executed, in order to display the execution result of the task response event in the live interface of the audience in a live broadcast manner, the execution result of the task response event may be displayed in the live interface of the audience.
For example, if the task content is the position of the tag information moved by the user, the corresponding task response event may be that the tag is moved to a designated position operated by the user, and at this time, if the task response event is executed, the execution result of the task response event may be displayed in a live interface of the viewer, for example, the corresponding tag information is displayed at the position of the live interface where the corresponding tag information is moved; assuming that the task content is the user attention anchor, the corresponding task response event may be to remove the tag information, and at this time, the result of the task response event may be that the tag information disappears from the live interface without displaying other result information in the live interface. And assuming that the task content is the completion of the mini-game, after the user is closed after participating in the mini-game, the corresponding task response event can be that the special effect of flowers scattering appears on the screen, and at the moment, the special effect of flowers scattering can be displayed in the live broadcast interface to be used as the execution result of the task response event.
If the task response event fails to be executed, failure prompt information can be displayed in the live broadcast interface, and the audience is informed that the task response event which fails to be executed exists, so that the audience can conveniently select whether to execute the corresponding task response event again.
Optionally, in an embodiment of the present invention, the task content includes at least one of performing a specified operation on the tag information (e.g., moving the tag information, enlarging the tag information, reducing the tag information, selecting the tag information, and so on), completing a specified action within the live broadcasting room by the user through the spectator terminal (e.g., focusing on a main broadcasting, forwarding a live broadcasting, agreeing to a live broadcasting, and so on), jumping to a specified page (e.g., a mini-game page) and completing a specified action (e.g., participating in and passing through a mini-game) through the spectator terminal.
In addition, if the decoration element is shown in the live interface, when the decoration element is triggered, in order to inform whether the decoration element is triggered, a trigger feedback effect of the decoration element after triggering can be set. For example, the triggering feedback effects that may be set for a decorative element include decorative element flash, decorative element rotation, decorative element dithering, textual content changes in the decorative element, and so forth.
For example, assuming that a task content corresponding to a certain decoration element (e.g., sticker) containing tag information is a focus anchor, and a task response event of the task content is that the tag information disappears from the live interface, after a certain audience triggers the decoration element in the live interface and successfully focuses on the focus anchor, the corresponding sticker containing the tag information may disappear, but the task and task response event executed by the audience do not affect other audiences.
In the embodiment of the present invention, a plurality of decorative elements may also be preset, so that the anchor and the audience select a desired decorative element from the decorative elements when setting the tag information, and accordingly, a plurality of alternative task contents, a plurality of alternative task response events corresponding to each task content, and the like may also be preset, so that the user selects and adapts to the task content, the task response event, and the like of each tag information from the decorative elements when setting the tag information.
In practical applications, because the display conditions of different decoration elements may be different, the display conditions met by the viewer end may be different in different live broadcast contents, different live broadcast schedules, even in the case of clients at different positions or clients of different users, and accordingly, different tag information may be displayed.
Therefore, in the embodiment of the present invention, in order to accurately display appropriate tag information in a live broadcast interface of a viewer, so as to facilitate interaction of viewers in a live broadcast room at an appropriate time, reference information of the viewer is obtained in a live broadcast process of the viewer watching a target live broadcast room, where the reference information may include at least one of real-time position information of the viewer and user information of a user in the viewer.
The specific reference information to be acquired can be determined and obtained according to the information dimension related to the display condition of each label in the corresponding live broadcast room. If the display condition of each tag information in the corresponding live broadcast room comprises the position condition of the audience, the real-time position information of the audience can be acquired as reference information, and if the display condition of each tag information in the corresponding live broadcast room comprises the user information condition of the user in the audience, the user information of the user in the audience can be acquired as reference information.
And then, target label information corresponding to the display condition met by the reference information of the corresponding audience terminal can be obtained according to the currently obtained current reference information of the corresponding audience terminal. And if the display condition of each target label information also includes a display position condition in a live interface, then position recognition (for example, face recognition, specified article recognition, specified position recognition, and the like) can be further performed in the live interface according to the display position condition of each target label information in the live interface, a target display position of each target label information in the live interface is obtained, and target label information corresponding to the target display position is displayed at the target display position.
In the embodiment of the present invention, the position may be identified in any available manner, and the embodiment of the present invention is not limited thereto.
Optionally, in this embodiment of the present invention, the display style of the tag information is associated with task content configured by the tag information. The tag information may be used to specify its corresponding task content. For example, for the tag information of the task content being the attention anchor, the tag information may be set to "focus", and for the task content being the live forwarding tag information, the tag information may be set to "forward".
For example, for the above-mentioned tag information whose task content is the focus anchor, the content thereof may be set to "focus", and the task response event thereof may include removing the tag information shown in the decoration element (e.g., "focus"), and adding a response feedback text (e.g., "focused") in the decoration element. After the decoration element containing the tag information is displayed in the live interface of the client, if the user of the audience triggers the decoration element in the live interface of the audience and successfully focuses on the corresponding target live broadcast room anchor, a task response event can be executed in the live interface of the audience, that is, the tag information displayed in the decoration element is removed to be focused, a focused response feedback text is added in the decoration element, and an execution result of the response task response event is displayed in the live interface of the audience.
Certainly, under the condition that the user at the audience terminal has successfully executed the task content corresponding to the decoration element, the effect of continuing to display the corresponding decoration element in the client terminal is correspondingly weakened, so that the task response event can also be set to further comprise that the display of the decoration element is cancelled after the tag information of the decoration element is switched to the response feedback text and the display continues for a specified time. The specified duration can be set by self-definition according to requirements, and the embodiment of the invention is not limited. For example, the specified time period may be set to 5 seconds, 2 seconds, or the like.
Certainly, in the embodiment of the present invention, the user at the audience end may also close the decoration element displayed in the live interface of the user at any time according to the requirement during the live broadcast watching process, which is not limited in this embodiment of the present invention. For example, a user at the viewer end may trigger closing of a corresponding decorative element in the live broadcast interface of the corresponding viewer end by clicking an "x" shaped control at the upper right corner of the decorative element in the live broadcast interface, or may trigger closing of a corresponding decorative element in the live broadcast interface of the corresponding viewer end by long-pressing the decorative element in the live broadcast interface of the corresponding viewer end and selecting a close button in a pop-up control panel; and so on. Certainly, in the live broadcast process, the operation of a certain audience user on the decoration elements in the live broadcast interface does not affect other audiences in the same live broadcast room.
Moreover, for the anchor end where the anchor of the live broadcast room is located, in order to experience each set tag information or the display effect of the decoration element, each tag information or the decoration element can be displayed in the live interface of the anchor end according to the requirement, and the tag information or the display process of the decoration element in the live interface of the anchor end can be similar to the display process of the corresponding decoration element in the live interface of the audience end, so that the anchor can adjust according to each tag information or the display effect of the decoration element in the live interface, and the above contents can be specifically referred to, and are not repeated herein.
Certainly, the anchor user may also adjust part of the tag information displayed in the live interface of the anchor user according to the requirement, or the tag information is a decoration element (for example, display cancellation, moving, zooming out, zooming in, rotating, etc.), and the live user may select to synchronize the adjustment result to the live interface of each audience in the live broadcast room during the adjustment period of the tag information displayed in the live interface, or the decoration element, or may select not to be synchronized, which is not limited in the embodiments of the present invention.
Fig. 3 (a) is a schematic diagram showing a decoration element (such as a sticker) in a live interface of a viewer side, and a mark text "focus" is shown in the sticker. If the viewer end user triggers the sticker displayed in the live interface of the viewer end, if the sticker is triggered by clicking the sticker, after the viewer end user clicks the sticker, the viewer end user pays attention to the live room anchor, a task response event can be executed to give feedback, for example, text in the corresponding sticker displayed in the live interface of the viewer end is switched from "pay attention" to "pay attention successfully" as shown in fig. 3 (b), or text in the corresponding sticker displayed in the live interface of the viewer end is switched from "pay attention" to "pay attention successfully" and then the display is maintained for a period of time, and then the corresponding decoration element is cancelled as shown in fig. 3 (c), or the decoration element containing the label information is directly removed from the live interface of the viewer end without text switching, as shown in fig. 3 (c). On the contrary, if the attention is not successful, the corresponding decoration element may be controlled to remain as it is, or the text therein may be adjusted to "attention failed", or the like.
In the embodiment of the invention, different tag information is displayed on different identity identifications and the task content and the task response event of each tag information are configured correspondingly to different audience terminals in a target live broadcast room, so that the tag information is displayed in a live broadcast interface of the audience terminal in the live broadcast room, the audience terminal user is prompted to complete the task, and the task response event corresponding to the task is executed after the task is completed, so that the audience terminal user can be effectively guided to perform personalized interaction in the live broadcast room, the interactive reality, immersion and interest of the audience terminal user are improved, and the flow conversion of the live broadcast room and the interactive activity between the audience and a main broadcast are improved.
Referring to fig. 4, a schematic structural diagram of a client in the embodiment of the present invention is shown.
The client of the embodiment of the invention is a spectator end of a live broadcast room, and comprises the following components: a tag information presentation module 210 and a task execution response module 220.
The tag information display module 210 is configured to, in response to a viewing operation of a user to a target live broadcast room through a viewer, display at least one piece of tag information corresponding to the viewer in a live broadcast interface of the viewer, where each viewer has an identity and at least one piece of tag information matched with the identity, and the tag information is configured with corresponding task content and a task response event;
and the task execution response module 220 is configured to execute the task response event in response to the user executing the task corresponding to the task content through the viewer.
Referring to fig. 5, in the embodiment of the present invention, the tag information displaying module 210 includes:
a tag information obtaining sub-module 211, configured to obtain at least one piece of tag information that matches the identity of the viewer;
and the tag information display submodule 212 is configured to, for any one of the tag information, respond to the tag information and further configure a display position condition, identify a target display position in the live interface, where the display position condition is satisfied, and display the tag information at the target display position.
Optionally, in the embodiment of the present invention, the tag information displaying sub-module 223 is specifically configured to:
if the display position condition of the label information is that the label information is displayed in the area where the anchor in the live broadcast interface is located, performing face recognition on the live broadcast interface, and acquiring the area where the anchor in the live broadcast interface is located as a target display position of the label information;
and displaying the label information in the area of the anchor of the live broadcast interface.
Referring to fig. 5, in an embodiment of the present invention, the spectator terminal may further include:
a tag information obtaining module 230, configured to locally search for at least one piece of tag information matching the identity at the viewer side, or receive at least one piece of tag information sent by a server;
and the server searches for at least one piece of label information according to the identity of the audience and sends the label information to the audience.
Optionally, in the embodiment of the present invention, the tag information is further configured with a decoration element for triggering entry into task execution,
correspondingly, the tag information display module is further configured to:
displaying the decoration elements in a live interface of the audience end, and displaying at least one piece of label information in the decoration elements, wherein the decoration elements comprise at least one of stickers, frames and animations;
the task execution response module is further configured to:
responding to the triggering operation of the user for the decorative element in the live interface of the audience, and starting to execute a task corresponding to the task content at the audience;
and responding to the task execution completion corresponding to the task content, and executing the task response event.
Optionally, the display style of the tag information is associated with the task content configured by the tag information.
Referring to fig. 5, in an embodiment of the present invention, the spectator terminal may further include:
and the execution result display module 240 is configured to display an execution result of the task response event in a live interface of the viewer end in response to completion of the task response event.
The spectator end provided in the embodiment of the present invention can implement each process implemented in the method embodiments of fig. 1 to fig. 2, and is not described herein again to avoid repetition.
Preferably, an embodiment of the present invention further provides an electronic device, including: the processor, the memory, and the computer program stored in the memory and capable of running on the processor, when executed by the processor, implement the processes of the above-mentioned information presentation method embodiment, and can achieve the same technical effects, and are not described herein again to avoid repetition.
The embodiment of the present invention further provides a computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and when being executed by a processor, the computer program implements each process of the above-mentioned information display method embodiment, and can achieve the same technical effect, and in order to avoid repetition, the details are not repeated here. The computer-readable storage medium may be a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk.
Fig. 6 is a schematic diagram of a hardware structure of an electronic device implementing various embodiments of the present invention.
The electronic device 500 includes, but is not limited to: a radio frequency unit 501, a network module 502, an audio output unit 503, an input unit 504, a sensor 505, a display unit 506, a user input unit 507, an interface unit 508, a memory 509, a processor 510, and a power supply 511. Those skilled in the art will appreciate that the electronic device configuration shown in fig. 6 does not constitute a limitation of the electronic device, and that the electronic device may include more or fewer components than shown, or some components may be combined, or a different arrangement of components. In the embodiment of the present invention, the electronic device includes, but is not limited to, a mobile phone, a tablet computer, a notebook computer, a palm computer, a vehicle-mounted terminal, a wearable device, a pedometer, and the like.
It should be understood that, in the embodiment of the present invention, the radio frequency unit 501 may be used for receiving and sending signals during a process of sending and receiving information or a call, and specifically, receives downlink data from a base station and then processes the downlink data to the processor 510; in addition, the uplink data is transmitted to the base station. In general, radio frequency unit 501 includes, but is not limited to, an antenna, at least one amplifier, a transceiver, a coupler, a low noise amplifier, a duplexer, and the like. In addition, the radio frequency unit 501 can also communicate with a network and other devices through a wireless communication system.
The electronic device provides wireless broadband internet access to the user via the network module 502, such as assisting the user in sending and receiving e-mails, browsing web pages, and accessing streaming media.
The audio output unit 503 may convert audio data received by the radio frequency unit 501 or the network module 502 or stored in the memory 509 into an audio signal and output as sound. Also, the audio output unit 503 may also provide audio output related to a specific function performed by the electronic apparatus 500 (e.g., a call signal reception sound, a message reception sound, etc.). The audio output unit 503 includes a speaker, a buzzer, a receiver, and the like.
The input unit 504 is used to receive audio or video signals. The input Unit 504 may include a Graphics Processing Unit (GPU) 5041 and a microphone 5042, and the Graphics processor 5041 processes image data of still pictures or video obtained by an image capturing device (e.g., a camera) in a video capture mode or an image capture mode. The processed image frames may be displayed on the display unit 506. The image frames processed by the graphics processor 5041 may be stored in the memory 509 (or other storage media) or transmitted via the radio frequency unit 501 or the network module 502. The microphone 5042 may receive sounds and may be capable of processing such sounds into audio data. The processed audio data may be converted into a format output transmittable to a mobile communication base station via the radio frequency unit 501 in case of the phone call mode.
The electronic device 500 also includes at least one sensor 505, such as light sensors, motion sensors, and other sensors. Specifically, the light sensor includes an ambient light sensor that can adjust the brightness of the display panel 5061 according to the brightness of ambient light, and a proximity sensor that can turn off the display panel 5061 and/or a backlight when the electronic device 500 is moved to the ear. As one type of motion sensor, an accelerometer sensor can detect the magnitude of acceleration in each direction (generally three axes), detect the magnitude and direction of gravity when stationary, and can be used to identify the posture of an electronic device (such as horizontal and vertical screen switching, related games, magnetometer posture calibration), and vibration identification related functions (such as pedometer, tapping); the sensors 505 may also include fingerprint sensors, pressure sensors, iris sensors, molecular sensors, gyroscopes, barometers, hygrometers, thermometers, infrared sensors, etc., which are not described in detail herein.
The display unit 506 is used to display information input by the user or information provided to the user. The Display unit 506 may include a Display panel 5061, and the Display panel 5061 may be configured in the form of a Liquid Crystal Display (LCD), an Organic Light-Emitting Diode (OLED), or the like.
The user input unit 507 may be used to receive input numeric or character information and generate key signal inputs related to user settings and function control of the electronic device. Specifically, the user input unit 507 includes a touch panel 5071 and other input devices 5072. Touch panel 5071, also referred to as a touch screen, may collect touch operations by a user on or near it (e.g., operations by a user on or near touch panel 5071 using a finger, stylus, or any suitable object or attachment). The touch panel 5071 may include two parts of a touch detection device and a touch controller. The touch detection device detects the touch direction of a user, detects a signal brought by touch operation and transmits the signal to the touch controller; the touch controller receives touch information from the touch sensing device, converts the touch information into touch point coordinates, sends the touch point coordinates to the processor 510, and receives and executes commands sent by the processor 510. In addition, the touch panel 5071 may be implemented in various types such as a resistive type, a capacitive type, an infrared ray, and a surface acoustic wave. In addition to touch panel 5071, user input unit 507 may include other input devices 5072. In particular, other input devices 5072 may include, but are not limited to, a physical keyboard, function keys (e.g., volume control keys, switch keys, etc.), a trackball, a mouse, and a joystick, which are not described in detail herein.
Further, the touch panel 5071 may be overlaid on the display panel 5061, and when the touch panel 5071 detects a touch operation thereon or nearby, the touch operation is transmitted to the processor 510 to determine the type of the touch event, and then the processor 510 provides a corresponding visual output on the display panel 5061 according to the type of the touch event. Although in fig. 6, the touch panel 5071 and the display panel 5061 are two independent components to implement the input and output functions of the electronic device, in some embodiments, the touch panel 5071 and the display panel 5061 may be integrated to implement the input and output functions of the electronic device, and is not limited herein.
The interface unit 508 is an interface for connecting an external device to the electronic apparatus 500. For example, the external device may include a wired or wireless headset port, an external power supply (or battery charger) port, a wired or wireless data port, a memory card port, a port for connecting a device having an identification module, an audio input/output (I/O) port, a video I/O port, an earphone port, and the like. The interface unit 508 may be used to receive input (e.g., data information, power, etc.) from external devices and transmit the received input to one or more elements within the electronic apparatus 500 or may be used to transmit data between the electronic apparatus 500 and external devices.
The memory 509 may be used to store software programs as well as various data. The memory 509 may mainly include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application program required by at least one function (such as a sound playing function, an image playing function, etc.), and the like; the storage data area may store data (such as audio data, a phonebook, etc.) created according to the use of the cellular phone, and the like. Further, the memory 509 may include high-speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other volatile solid-state storage device.
The processor 510 is a control center of the electronic device, connects various parts of the whole electronic device by using various interfaces and lines, performs various functions of the electronic device and processes data by running or executing software programs and/or modules stored in the memory 509 and calling data stored in the memory 509, thereby performing overall monitoring of the electronic device. Processor 510 may include one or more processing units; preferably, the processor 510 may integrate an application processor, which mainly handles operating systems, user interfaces, application programs, etc., and a modem processor, which mainly handles wireless communications. It will be appreciated that the modem processor described above may not be integrated into processor 510.
The electronic device 500 may further comprise a power supply 511 (e.g. a battery) for supplying power to various components, and preferably, the power supply 511 is logically connected to the processor 510 via a power management system, so that functions of managing charging, discharging, and power consumption are realized via the power management system.
In addition, the electronic device 500 includes some functional modules that are not shown, and are not described in detail herein.
It should be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising a … …" does not exclude the presence of another identical element in a process, method, article, or apparatus that comprises the element.
Through the above description of the embodiments, those skilled in the art will clearly understand that the method of the above embodiments can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but in many cases, the former is a better implementation manner. Based on such understanding, the technical solutions of the present invention may be embodied in the form of a software product, which is stored in a storage medium (such as ROM/RAM, magnetic disk, optical disk) and includes instructions for enabling a terminal (such as a mobile phone, a computer, a server, an air conditioner, or a network device) to execute the method according to the embodiments of the present invention.
While the present invention has been described with reference to the embodiments shown in the drawings, the present invention is not limited to the embodiments, which are illustrative and not restrictive, and it will be apparent to those skilled in the art that various changes and modifications can be made therein without departing from the spirit and scope of the invention as defined in the appended claims.
Those of ordinary skill in the art will appreciate that the various illustrative elements and algorithm steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware, or combinations of computer software and electronic hardware. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the implementation. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present invention.
It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described systems, apparatuses and units may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
In the embodiments provided in the present application, it should be understood that the disclosed apparatus and method may be implemented in other ways. For example, the above-described apparatus embodiments are merely illustrative, and for example, the division of the units is only one logical division, and other divisions may be realized in practice, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit.
The functions, if implemented in the form of software functional units and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present invention. And the aforementioned storage medium includes: various media capable of storing program codes, such as a U disk, a removable hard disk, a ROM, a RAM, a magnetic disk, or an optical disk.
The above description is only for the specific embodiments of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art can easily conceive of the changes or substitutions within the technical scope of the present invention, and all the changes or substitutions should be covered within the scope of the present invention. Therefore, the protection scope of the present invention shall be subject to the protection scope of the claims.

Claims (16)

1. An information presentation method, which is applied to a viewer side, the method comprising:
responding to the watching operation of a user to a target live broadcast room through audience terminals, wherein each audience terminal is provided with an identity and at least one piece of label information matched with the identity,
displaying at least one piece of tag information corresponding to the audience in a live interface of the audience, wherein the tag information is configured with corresponding task content and task response events;
responding to the task corresponding to the task content executed by the user through the audience,
and executing the task response event.
2. The method according to claim 1, wherein the step of displaying at least one piece of tag information corresponding to the viewer in a live interface of the viewer comprises:
acquiring at least one piece of label information matched with the identity of the audience;
and aiming at any one piece of tag information, responding to tag information and configuring a display position condition, identifying a target display position meeting the display position condition in the live broadcast interface, and displaying the tag information at the target display position.
3. The method of claim 2, wherein the step of identifying a target display position in the live interface that meets the display position condition and displaying the tag information at the target display position comprises:
if the display position condition of the label information is that the label information is displayed in the area where the anchor in the live broadcast interface is located, performing face recognition on the live broadcast interface, and acquiring the area where the anchor in the live broadcast interface is located as a target display position of the label information;
and displaying the label information in the area of the anchor of the live broadcast interface.
4. The method of claim 1, further comprising:
at least one piece of label information matched with the identity identification is searched locally at the audience, or at least one piece of label information sent by a server is received;
and the server searches for at least one piece of label information according to the identity of the audience and sends the label information to the audience.
5. The method of claim 1, wherein the tag information is further configured with a decorative element for triggering entry into task execution, and the step of displaying at least one piece of tag information corresponding to the viewer in a live interface of the viewer comprises:
displaying the decoration elements in a live interface of the audience end, and displaying at least one piece of label information in the decoration elements, wherein the decoration elements comprise at least one of stickers, frames and animations;
the step of responding to the task corresponding to the task content executed by the user through the audience and executing the task response event comprises the following steps:
responding to the triggering operation of the user for the decorative element in the live interface of the audience, and starting to execute a task corresponding to the task content at the audience;
and responding to the task execution completion corresponding to the task content, and executing the task response event.
6. The method according to any one of claims 1-5, wherein the display style of the tag information is associated with the task content configured by the tag information.
7. The method according to any one of claims 1-5, further comprising:
and responding to the completion of the task response event execution, and displaying the execution result of the task response event in a live interface of the audience.
8. A client, wherein the client is a spectator, comprising:
the system comprises a tag information display module, a task response module and a task response module, wherein the tag information display module is used for responding to the watching operation of a user on a target live broadcast room through a spectator end and displaying at least one piece of tag information corresponding to the spectator end in a live broadcast interface of the spectator end, each spectator end is provided with an identity and at least one piece of tag information matched with the identity, and the tag information is configured with corresponding task content and a task response event;
and the task execution response module is used for responding to the task corresponding to the task content executed by the user through the audience and executing the task response event.
9. The viewer side of claim 8, wherein the tag information presentation module comprises:
the tag information acquisition submodule is used for acquiring at least one piece of tag information matched with the identity of the audience;
and the tag information display submodule is used for responding to tag information and configuring a display position condition aiming at any tag information, identifying a target display position meeting the display position condition in the live broadcast interface, and displaying the tag information at the target display position.
10. The viewer side of claim 9, wherein the tag information display sub-module is specifically configured to:
if the display position condition of the label information is that the label information is displayed in the area where the anchor in the live broadcast interface is located, performing face recognition on the live broadcast interface, and acquiring the area where the anchor in the live broadcast interface is located as a target display position of the label information;
and displaying the label information in the area of the anchor of the live broadcast interface.
11. The viewer side of claim 8, further comprising:
the tag information acquisition module is used for locally searching at least one piece of tag information matched with the identity identifier at the audience or receiving at least one piece of tag information sent by a server;
and the server searches for at least one piece of label information according to the identity of the audience and sends the label information to the audience.
12. The spectator site of claim 8, wherein the tag information is further configured with a decorative element for triggering entry into task execution, and the tag information presentation module is further configured to:
displaying the decoration elements in a live interface of the audience end, and displaying at least one piece of label information in the decoration elements, wherein the decoration elements comprise at least one of stickers, frames and animations;
the task execution response module is further configured to:
responding to the triggering operation of the user for the decorative element in the live interface of the audience, and starting to execute a task corresponding to the task content at the audience;
and responding to the task execution completion corresponding to the task content, and executing the task response event.
13. The viewer side of any of claims 8-12, wherein a display style of the tag information is associated with task content configured by the tag information.
14. The viewer end of any of claims 8-12, further comprising:
and the execution result display module is used for responding to the completion of the execution of the task response event and displaying the execution result of the task response event in a live interface of the audience.
15. An electronic device, comprising: memory, processor and computer program stored on the memory and executable on the processor, which computer program, when being executed by the processor, carries out the steps of the information presentation method as claimed in any one of claims 1 to 7.
16. A computer-readable storage medium, characterized in that a computer program is stored on the computer-readable storage medium, which computer program, when being executed by a processor, carries out the steps of the information presentation method as claimed in any one of claims 1 to 7.
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