CN115689642A

CN115689642A - Media content recommendation method and device, electronic equipment and storage medium

Info

Publication number: CN115689642A
Application number: CN202110871837.3A
Authority: CN
Inventors: 徐宁
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2021-07-30
Filing date: 2021-07-30
Publication date: 2023-02-03

Abstract

The application discloses a media content recommendation method, a device, an electronic device and a storage medium, wherein when the start of a media content application is detected, an application start page is displayed, the application start page comprises a recommendation picture, the recommendation picture is a picture associated with target media content, the target media content is the recommended media content determined based on historical play behavior information of a target object, the recommended media content comprises one of historical play media content or preferred media content, and the preferred media content is the media content of which the attention of the target object is higher than a preset value; and in response to the triggering operation aiming at the application starting page, displaying the content information of the target media content. According to the content recommendation method and device, the content recommended by the application starting page can be determined based on the historical playing behavior information of the target object, and the accuracy of content recommendation in the application starting page is improved.

Description

Media content recommendation method and device, electronic equipment and storage medium

Technical Field

The present application relates to the field of computer technologies, and in particular, to a method and an apparatus for recommending media content, an electronic device, and a storage medium.

Background

At present, when a terminal starts an application program, an application start page is usually displayed on a terminal screen, where the application start page is a splash screen, and the splash screen is a page on which the application program operates.

However, in the current related art, a splash screen is generally used for showing some brands, advertisements, activities and the like; because the contents such as advertisements pushed by the splash screen are generally not consistent with the contents which the user wants to watch, that is, the accuracy of content recommendation in the splash screen is low, the click rate of the user on the contents recommended by the splash screen is low, and the waste of recommendation resources is caused.

Disclosure of Invention

The embodiment of the application provides a method and a device for recommending media content, electronic equipment and a storage medium, and can improve the accuracy of recommending the content in an application starting page.

The embodiment of the application provides a method for recommending media content, which comprises the following steps:

when the starting of a media content application is detected, displaying an application starting page, wherein the application starting page comprises a recommended picture, the recommended picture is a picture associated with target media content, the target media content is recommended media content determined based on historical playing behavior information of a target object, the recommended media content comprises one of historical playing media content or preferred media content, and the preferred media content is media content with the attention degree of the target object higher than a preset value;

and in response to the triggering operation aiming at the application starting page, displaying the content information of the target media content.

Correspondingly, an embodiment of the present application provides a media content recommendation device, including:

the application starting page comprises a recommendation picture, the recommendation picture is a picture associated with target media content, the target media content is recommended media content determined based on historical playing behavior information of a target object, the recommended media content comprises one of historical playing media content or preferred media content, and the preferred media content is media content with the attention of the target object higher than a preset value;

and the second display unit is used for responding to the trigger operation aiming at the application starting page and displaying the content information of the target media content.

Optionally, in some embodiments of the present application, the application launch page further includes a confirmation presentation control; the second presentation unit may include a description information presentation sub-unit and a content presentation sub-unit, as follows:

the description information display subunit is configured to display, in response to a trigger operation for the confirmation display control, a content description page corresponding to the target media content, where the content description page includes a content display control and content description information of the target media content;

and the content display subunit is used for responding to the operation aiming at the content display control and displaying the target media content.

Optionally, in some embodiments of the present application, the target media content comprises a target video; the recommended picture comprises a video picture of a target video clip in the target video.

Optionally, in some embodiments of the present application, the target media content comprises a target video; the recommended picture comprises a video content description picture of the target video, and the video content description picture comprises description information of the target video.

Optionally, in some embodiments of the present application, the target media content comprises a target video; the target video comprises video which is not finished being watched by the target object in a historical time period.

Optionally, in some embodiments of the present application, the first presentation unit may include an extraction subunit and a first presentation subunit, as follows:

the extraction subunit is configured to, when the start of the media content application is detected, extract a target video segment of the cached target video from a preset storage area;

and the first display subunit is used for displaying the application starting page according to the target video clip.

Optionally, in some embodiments of the present application, the video recommendation apparatus may further include a cache unit; the cache unit may be configured to cache a target video segment of a target video to a preset storage area in advance. Specifically, the buffer unit may include a buffer subunit, a video playing subunit and a storage subunit, as follows:

the cache subunit is configured to cache, when the target video is played, each video segment in the target video;

the video playing subunit is used for playing the cached video clips in the target video according to a preset playing sequence;

and the storage subunit is used for storing the cached and unplayed target video clip in the target video to the preset storage area when the target video stops playing.

Optionally, in some embodiments of the present application, the target media content comprises a target video; the target video comprises a preference video selected from candidate videos based on the historical playing behavior information of the target object.

Optionally, in some embodiments of the present application, the target media content comprises a target video; the target video comprises a video which is not finished to be watched by the target object in a historical time period; the second presentation unit may be specifically configured to, in response to a trigger operation for the application start page, present an associated video segment in the target video, where the associated video segment is a video segment associated with a target video segment that is not yet viewed in the target video.

Optionally, in some embodiments of the present application, the video recommendation apparatus may further include a main page display unit; the main page display unit may be configured to display the application main page of the media content application when the trigger operation on the application start page is not detected within a preset time.

Optionally, in some embodiments of the present application, the application launch page further includes a jump control; the main page display unit can be further used for responding to the triggering operation of the jump control and displaying an application main page of the media content application.

Optionally, in some embodiments of the present application, the video recommendation apparatus may further include an updating unit; the updating unit may be configured to select a new recommended media content based on the historical play behavior information of the target object when the current time meets a preset updating time condition; and updating the target media content according to the new recommended media content.

The electronic device provided by the embodiment of the application comprises a processor and a memory, wherein the memory stores a plurality of instructions, and the processor loads the instructions to execute the steps in the media content recommendation method provided by the embodiment of the application.

In addition, a computer-readable storage medium is provided, on which a computer program is stored, where the computer program, when executed by a processor, implements the steps in the media content recommendation method provided in the embodiment of the present application.

The embodiment of the application provides a media content recommendation method, a device, an electronic device and a storage medium, and an application start page can be displayed when the start of a media content application is detected, the application start page comprises a recommendation picture, the recommendation picture is a picture associated with target media content, the target media content is a recommended media content determined based on historical play behavior information of a target object, the recommended media content comprises one of historical play media content or preferred media content, and the preferred media content is a media content of which the attention of the target object is higher than a preset value; and in response to the trigger operation aiming at the application starting page, displaying the content information of the target media content. According to the content recommending method and device, the content recommended by the application starting page can be determined based on the historical playing behavior information of the target object, the accuracy of content recommendation in the application starting page is improved, and the click rate of the user on the content recommended by the application starting page is further improved.

Drawings

In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings required to be used in the description of the embodiments are briefly introduced below, and it is obvious that the drawings in the description below are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.

FIG. 1a is a scene schematic diagram of a media content recommendation method provided in an embodiment of the present application;

FIG. 1b is a flowchart of a media content recommendation method provided by an embodiment of the present application;

FIG. 1c is a schematic page diagram of a media content recommendation method according to an embodiment of the present application;

FIG. 1d is a diagram illustrating a method for recommending media content according to an embodiment of the present application;

FIG. 1e is another illustration of a method for recommending media content according to an embodiment of the present application;

FIG. 1f is another flow chart of a method for recommending media content according to an embodiment of the present application;

FIG. 1g is another flowchart of a media content recommendation method provided by an embodiment of the present application;

FIG. 2 is another flowchart of a media content recommendation method provided by an embodiment of the present application;

FIG. 3 is a schematic structural diagram of a media content recommendation device according to an embodiment of the present application;

fig. 4 is a schematic structural diagram of an electronic device provided in an embodiment of the present application.

Detailed Description

The technical solutions in the embodiments of the present application will be described clearly and completely with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only some embodiments of the present application, and not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.

The embodiment of the application provides a media content recommendation method and device, electronic equipment and a storage medium. The media content recommendation device may be specifically integrated in an electronic device, and the electronic device may be a terminal or a server.

It is understood that the media content recommendation method of this embodiment may be executed on the terminal, may also be executed on the server, and may also be executed by both the terminal and the server. The above examples should not be construed as limiting the present application.

As shown in fig. 1a, a method for recommending media content by a terminal and a server is taken as an example. The media content recommendation system provided by the embodiment of the application comprises a terminal 10, a server 11 and the like; the terminal 10 and the server 11 are connected via a network, such as a wired or wireless network, wherein the media content recommendation device may be integrated in the terminal.

The terminal 10 may be configured to: when the starting of a media content application is detected, displaying an application starting page, wherein the application starting page comprises a recommendation picture, the recommendation picture is a picture associated with target media content, the target media content is recommended media content determined based on historical playing behavior information of a target object, the recommended media content comprises one of historical playing media content or preferred media content, and the preferred media content is media content with the attention degree of the target object higher than a preset value; and in response to the triggering operation aiming at the application starting page, displaying the content information of the target media content. The terminal 10 may include a mobile phone, a smart television, a tablet computer, a notebook computer, a desktop computer, an intelligent vehicle-mounted terminal, and the like.

The server 11 may determine a target media content (e.g., a preferred media content) from the candidate media contents based on the historical playing behavior information of the target object, and store the content information of the target media content in a preset storage area in the terminal 10, so that the terminal 10 extracts the content information of the target media content from the preset storage area for presentation when detecting a triggering operation for the application start page. The server 11 may be a single server, or a server cluster or a cloud server composed of a plurality of servers. In the method or apparatus for recommending media content disclosed in the present application, a plurality of servers can be grouped into a blockchain, and the servers are nodes on the blockchain.

The above-mentioned steps of the server 11 determining the target media content may also be executed by the terminal 10.

The media content recommendation method provided by the embodiment of the application relates to computer vision in the field of artificial intelligence. According to the method and the device, the accuracy of content recommendation in the application starting page can be improved.

Among them, artificial Intelligence (AI) is a theory, method, technique and application system that simulates, extends and expands human Intelligence using a digital computer or a machine controlled by a digital computer, senses the environment, acquires knowledge and uses the knowledge to obtain the best result. In other words, artificial intelligence is a comprehensive technique of computer science that attempts to understand the essence of intelligence and produce a new intelligent machine that can react in a manner similar to human intelligence. Artificial intelligence is the research of the design principle and the realization method of various intelligent machines, so that the machines have the functions of perception, reasoning and decision making. The artificial intelligence technology is a comprehensive subject and relates to the field of extensive technology, namely the technology of a hardware level and the technology of a software level. The artificial intelligence software technology mainly comprises a computer vision technology, a voice processing technology, a natural language processing technology, machine learning/deep learning, automatic driving, intelligent traffic and the like.

Computer Vision technology (CV) is a science for researching how to make a machine see, and further means that a camera and a Computer are used for replacing human eyes to perform machine Vision such as identification, tracking and measurement on a target, and further image processing is performed, so that the Computer processing becomes an image more suitable for human eyes to observe or is transmitted to an instrument to detect. As a scientific discipline, computer vision research-related theories and techniques attempt to build artificial intelligence systems that can capture information from images or multidimensional data. The computer vision technology generally includes image processing, image recognition, image semantic understanding, image retrieval, OCR, video processing, video semantic understanding, video content/behavior recognition, three-dimensional object reconstruction, 3D technology, virtual reality, augmented reality, synchronous positioning and map construction, automatic driving, intelligent transportation and other technologies, and also includes common biometric identification technologies such as face recognition and fingerprint recognition.

The following are detailed below. It should be noted that the following description of the embodiments is not intended to limit the preferred order of the embodiments.

The present embodiment will be described from the perspective of a media content recommendation device that may be specifically integrated in a terminal.

The media content recommendation method of the embodiment of the application can be applied to media content recommendation related scenes of various application programs. For example, a certain video application needs to perform content push on an application start page, and a recommended picture associated with a target video, such as a video poster of the target video or a video picture in a video clip, can be displayed on the application start page by using the media content recommendation method provided by this embodiment, where the target video is a recommended video determined based on historical play behavior information of a target object; and the target video clip of the target video is displayed based on the triggering operation of the user on the application starting page, so that the accuracy of content recommendation in the application starting page can be improved, and the click rate of the user on the recommended content of the application starting page is further improved.

As shown in fig. 1b, for a specific flow of the media content recommendation method, an execution subject may be a terminal, which is specifically as follows:

101. when the starting of the media content application is detected, displaying an application starting page, wherein the application starting page comprises a recommendation picture, the recommendation picture is a picture associated with target media content, the target media content is recommended media content determined based on historical playing behavior information of a target object, the recommended media content comprises one of historical playing media content or preferred media content, and the preferred media content is media content with the attention degree of the target object higher than a preset value.

Among them, the media content application, that is, the media content application (app), may be a client provided on the terminal. In some embodiments, the media content application may specifically be a third party application of a cell phone. The media content application may include a video application, a music application, a comic application, a novel application, and an information streaming application, and the like, and the present embodiment is not limited to the types thereof. In this embodiment, the content form of the media content may be various, and this embodiment does not limit this, for example, the media content may be a video, music, a cartoon, a novel, an information stream, and the like. In particular, the target media content may include video, music, caricatures, novels, streams of information, and so forth.

The application Launch page is also called a splash Screen (Launch Screen), and is specifically a page that is quickly presented when an application program is launched, and is a page that can be operated in the application program. In the related art, the flashing screen is generally used for showing brands, advertisements, activities and the like. However, the user is generally rather averse to the splash screen advertisement, so that the click rate of the content recommended by the application starting page is low.

The embodiment can take the picture associated with the target media content as the recommended content of the application starting page, the target media content is determined according to the historical playing behavior information of the user, and the click rate of the user on the recommended content of the application starting page is improved by combining the historical playing behavior information of the user and the splash screen. Specifically, the historically played media content or the preferred media content that the user did not complete viewing within the historical time period may be used as the target media content recommended by the application launching page.

And the preferred media content is the media content of which the attention degree of the target object is higher than a preset value. Specifically, historical playing media content browsed by the target object can be acquired to analyze the preference of the target object, so that preference characteristic information of the target object is obtained; then, according to the preference feature information, the attention degree of the target object to each candidate media content is predicted, specifically, the similarity between the content feature information of the candidate media content and the preference feature information can be used as the attention degree of the target object, and finally, the candidate media content with the attention degree higher than a preset value can be used as the preference media content, and the preset value can be set according to actual conditions. The candidate media content may specifically be media content in a content database of the media content application.

The history playing behavior information may specifically include history playing media content browsed by the target object (user), media content that the target object has not finished watching last time, and the like, which is not limited in this embodiment.

In the application launching page, the recommendation screen can be presented in a static manner, for example, the recommendation screen can be a content poster of the target media content; in addition, the recommendation screen may also be dynamic, for example, the recommendation screen may be a content segment of the target media content, specifically, a video segment of the target video.

Optionally, in this embodiment, the target media content includes a target video; the recommended pictures include video pictures of a target video clip in the target video.

The target video segment may be a forecast video segment, or may also be a climax segment or a beginning segment of a video in the target video, which is not limited in this embodiment. The climax sections of the target video can be determined according to the number of the video barrages or the music rhythm.

In some embodiments, if the target video is a video that the target object has not finished watching in the historical time period, the target video segment may be a video segment that is not watched in the target video; or a video segment adjacent to a time period in which the video segment is not viewed.

Optionally, in this embodiment, the target media content includes a target video; the recommended picture comprises a video content description picture of the target video, and the video content description picture comprises description information of the target video.

The video content description screen may specifically include a video poster of the target video, and the video poster may include description information of the target video, where the description information may include images, text, videos, audio, and the like.

As shown in fig. 1c, a page diagram of a launch page for an application.

In some embodiments, the target video is a video that has not been viewed last time, and in the starting of the current media content application, a video picture of a video clip that has not been viewed last time of the target video may be displayed on an application start page, that is, a continuous playing video picture of a last video that has not been played last time may be displayed on the application start page, as shown in (a) in fig. 1c, or alternatively, a video poster of the target video may be displayed on the application start page, that is, a poster picture of a last video that has not been played last time may be displayed on the application start page, as shown in (b) in fig. 1c, which is not limited in this embodiment.

In other embodiments, the target video is a preference video (i.e., a recommendation video) determined from the candidate videos according to the historical playing behavior information of the target object, and a video frame of a target video segment (e.g., a forecast segment) of the target video may be displayed on the application launching page, as shown in fig. 1c (c); alternatively, the poster screen of the preference video may also be presented on the application launch page, as shown in fig. 1c (d).

In fig. 1c, the icon corresponding to "continue playing with ok button press" and the icon corresponding to "know details with ok button press" are specifically confirmation display controls of the target video. By triggering the icon corresponding to the 'continue playing by pressing the ok key', the application starting page can jump to the playing page of the target video, and the target video segment showing the target video is continuously played on the playing page. By triggering the icon corresponding to the 'ok key press for knowing details', the application starting page can be jumped to the content description page of the target video, the content description page can comprise content description information of the target video and a video playing control, and the target video can be played in response to the operation on the video playing control. It is understood that the descriptive terms of the confirmation presentation control are not limited, i.e., the descriptive terms are not limited to "continue playing with ok key" and "learn details with ok key".

The media content recommendation method of the application can also be applied to a scene of a Television (TV) end, and specifically, when a media content application of the TV end is started, an application start page is displayed, where the application start page includes a recommendation screen associated with a target media content, for example, a video poster of a target video or a target video clip in the target video, where the target video may be a video that a user has not finished watching last time, or a preferred video obtained according to a historical video play record of the user.

For example, when the recommended picture in the application start page of the television end shows a video picture of a resumed video that has not been played last time, and the recommended picture further includes a control component that continues to be played (specifically, refer to a corresponding icon of "continue playing with ok button pressed in ok button" in fig. 1 c), the control component that continues to be played may be triggered based on an operation on the ok button in the television remote controller, so that a resumed video segment of the video that has not been played last time is displayed on the television screen.

For another example, when the recommended picture in the application launch page of the television end shows a video poster picture of a last unplayed continuously played video, and the recommended picture further includes a control corresponding to the details of the video (specifically, refer to an icon corresponding to "pressing an ok key to know details" in fig. 1 c), the control knowing the details of the video may be triggered and operated based on the operation of the ok key in the television remote controller, so that the video content introduction of the last unplayed video and the playing control of the video are displayed on the television screen; the user can also trigger the playing control to play the continuous playing video segment of the video.

For another example, when the recommended picture in the application start page of the television end shows a picture of a video clip in the preference video, and the recommended picture further includes a control corresponding to the continuous playing (specifically, refer to an icon corresponding to "continue playing by pressing an ok key" in fig. 1 c), the control corresponding to the continuous playing may be triggered based on an operation on the ok key in the television remote controller, so that a target video clip of the preference video, such as a forecast video clip or a more wonderful video clip in the preference video, is displayed on the television screen.

For another example, when a video poster picture of a preferred video is displayed on a recommended picture in an application start page of a television end, and the recommended picture further includes a control corresponding to the details of the video (specifically, refer to an icon corresponding to "know details by pressing an ok key" in fig. 1 c), the control knowing the details of the video may be triggered and operated based on the operation of the ok key in the television remote controller, so that the video introduction content of the preferred video and the playing control of the preferred video are displayed on the television screen; the user can also trigger the play control to play the preferred video.

The related video information (such as video poster, video clip, etc.) of the target video can be stored in the preset storage area of the television when the television is used last time. In some embodiments, if the target video is a video that the user has not finished watching last time, when the media content application of the television is used last time and the video is detected to stop playing, the cached video segment of the video and other video information (such as a video poster and the like) may be stored in a preset storage area of the television, so that when the media content application in the television is started next time, relevant video information (such as a video poster and a target video segment) of the target video is obtained from the preset storage area, and the relevant video information is displayed on an application start page of the media content application. In other embodiments, if the target video is a preferred video determined based on the historical playing media content of the user, when a media content application in the television is used, the preferred video may be selected from the candidate videos based on the historical playing media content of the user, and the related video information (such as a video poster and a target video clip) of the preferred video may be stored in a preset storage area of the television, so that when the media content application is started next time, the related video information of the preferred video is extracted from the preset storage area, and the related video information of the preferred video is displayed on an application start page of the media content application.

Optionally, in this embodiment, the target media content includes a target video; the target video comprises video which is not finished being watched by the target object in a historical time period.

Specifically, the target video may be a video that the target object did not complete to watch when the media content application was used last time.

In a specific scenario, since the splash screen is the first page (screen) displayed when the application is started, and most program logic is not initialized yet for the application, it is relatively difficult to "download the recommended content in real time when the application is started, and display the downloaded recommended content on the application start page". The method and the device can cache the recommended content in advance when the media content application is used last time, so that the recommended content cached last time can be directly pulled in the starting process of the media content application at this time, and the recommended content is displayed on the application starting page without being downloaded and displayed in real time.

It can be understood that, regardless of whether the target media content is a media content that the target object does not finish viewing in the history time period or a media content that the target object may be interested in, the related content information of the target media content may be stored in the preset storage area in advance in the history use process of the media content application, so that in the starting of the media content application, the related content information of the target media content that needs to be shown may be directly extracted from the preset storage area and shown on the application starting page as the recommended content.

Optionally, in this embodiment, the step "presenting an application start page when the start of the media content application is detected" may include:

when the starting of the media content application is detected, extracting a target video segment of the cached target video from a preset storage area;

and displaying an application starting page according to the target video clip.

When the target video is a video that the target object does not finish watching in the history time period, the target video needs to be downloaded and played when the target video is played in the history. Specifically, the target video may be played in a ts format, and the target video is composed of at least one video segment, that is, the downloading of the target video may be divided into downloading of a plurality of video segments of the target video, so that the downloaded video segments may be played while the target video is downloaded. Wherein ts is an online video playing format.

Optionally, in this embodiment, before the step "when the start of the media content application is detected, the displaying an application start page" may further include:

when the target video is played, caching each video clip in the target video;

playing the cached video clips in the target video according to a preset playing sequence;

and when the target video stops playing, storing the cached and unplayed target video clip in the target video into the preset storage area.

The caching of each video segment in the target video may specifically be caching the video segment of the target video in a memory. The preset storage area may specifically be a magnetic disk, which is not limited in this embodiment.

The preset playing sequence may be a sequence of the video clips in the target video.

In some embodiments, when the target video stops playing, other video information (such as a video poster, video identification information, and the like) of the target video may be acquired, and these related video information may be stored in a preset storage area together.

As shown in fig. 1d, for the playing process of the target video in the historical time, the long video may be played by splicing the playing of a shorter video segment. Specifically, when a playing instruction of the target video is received, the player may obtain a video list pointing to an address of the downloading component, and during playing, a video clip of the target video is downloaded from a server (such as a content distribution network) through the downloading component based on a current playing progress; the download component is a video pre-download processing unit of the media content application, and generally buffers video playing data of a next certain time.

As shown in fig. 1e, when it is detected that the target video stops playing, the next video segment that has been cached in the downloading component is recorded in the preset storage area, so that the resume content (specifically, the video frame of the target video segment of the target video) played this time can be displayed on the splash screen when the media content application is started next time. For example, when the target video is played to the video segment 011.ts, the playing is stopped, and the downloading component has cached the next video segments such as 012.ts, 013.ts \8230, xxx.ts and the like, the video segments 012.ts, 013.ts \8230, xxx.ts can be cached in the disk (that is, a preset storage area).

In addition, when it is detected that the target video stops playing, the movie information of the target video may also be pulled from the server, and stored in the disk, where the movie information of the target video may include a video poster, identification information, and the like of the target video, as shown in fig. 1 e.

Optionally, in this embodiment, the target media content includes a target video; the target video comprises a preference video selected from candidate videos based on the historical playing behavior information of the target object.

Wherein the candidate video may be a video in a content database of a media content application.

Specifically, in this embodiment, before the step "when the start of the media content application is detected, the presenting an application start page" may further include:

analyzing the historical playing behavior information of the target object to obtain preference characteristic information of the target object;

selecting a target video from the candidate videos according to the preference characteristic information;

and storing the target video to the preset storage area.

The historical playing behavior information of the target object may include historical videos that the target object has viewed in the media content application, and the personal viewing preference of the target object may be obtained by analyzing the historical videos, and then the recommended video is selected from the candidate videos based on the personal viewing preference.

The historical playing behavior information is analyzed, specifically, feature extraction can be performed on the watched historical videos to obtain video feature information of each historical video, and for example, feature extraction can be performed through a neural network model; then, clustering is carried out on the video feature information of each historical video, and preference feature information of the target object is obtained.

The step of selecting the target video from the candidate videos according to the preference feature information may include:

extracting video characteristic information of each candidate video;

calculating the similarity between the video characteristic information of each candidate video and the preference characteristic information;

and selecting a target video from the candidate videos according to the similarity.

The calculating of the similarity between the video feature information of the candidate video and the preference feature information may specifically be calculating a vector distance between the video feature information of the candidate video and the preference feature information, and determining the similarity between the video feature information of the candidate video and the preference feature information according to the vector distance. The smaller the vector distance, the greater the similarity; conversely, the larger the vector distance, the smaller the similarity.

The candidate videos with the similarity larger than the preset similarity can be used as target videos; the candidate video with the largest similarity may also be used as the target video, which is not limited in this embodiment.

In this embodiment, when the target video is a preferred video selected from candidate videos according to the historical playing behavior information of the target object, the target video also needs to be cached in a preset storage area before the media content application is started at this time, but for the preferred video, the time for pulling and storing the data can be freely controlled.

Optionally, in this embodiment, the media content recommendation method may further include:

selecting new recommended media content based on the historical playing behavior information of the target object when the current time meets a preset updating time condition;

and updating the target media content according to the new recommended media content.

The preset update time condition may be set according to an actual situation, which is not limited in this embodiment. For example, the preset update time condition may be set to be half an hour between two updates. After the new target media content is pulled, the related content information of the target media content can be stored in a preset storage area.

In a specific scenario, as shown in fig. 1f, after each launch of the media content application, a recommendation pull task for the target video (specifically, the preference video) is also launched. Specifically, whether the time between the current time and the last target video pulling time exceeds half an hour can be detected, if yes, identification information (such as a nickname) of a target object is read, historical playing behavior information watched by the target object is obtained according to the identification information of the target object, a new recommended video is selected from candidate videos according to the historical playing behavior information, the new recommended video is stored in a preset storage area (specifically, a disk) as the target video, and a new round of updating of the target video is continuously waited; if not, continuing to wait until the time for pulling the target video last time exceeds half an hour. In this way, in the next starting of the media content application, the latest video information (such as a video clip or a video poster at a specified position) of the target video can be pulled from the preset storage area to be played and displayed on the application starting page.

Optionally, in this embodiment, the application launch page further includes a confirmation display control; the step "presenting the content information of the target media content in response to the triggering operation for the application launching page" may include:

in response to the trigger operation aiming at the confirmation display control, displaying a content description page corresponding to the target media content, wherein the content description page comprises a content display control and content description information displayed by the target content;

and presenting the target media content in response to the operation of the content presentation control.

The trigger operation on the confirmation display control may specifically be a click operation on the confirmation display control, which is not limited in this embodiment. The operation on the content presentation control may specifically be a click operation on the content presentation control.

As shown in (b) and (d) in fig. 1c, the icon corresponding to "click ok key to learn details" may specifically be a confirmation presentation control, and based on a click operation on the icon, a content description page of the target video may be presented.

102. And in response to the triggering operation aiming at the application starting page, displaying the content information of the target media content.

The triggering operation on the application start page may specifically be a click operation on the application start page, which is not limited in this embodiment.

The content information of the target media content may specifically be video information of the target video, and the video information of the target video may include video content of the target video, such as video content description information, a target video segment, and the like, which is not limited in this embodiment.

In some embodiments, the step of presenting the content information of the target media content in response to the triggering operation for the application launching page may include:

acquiring identification information of the target media content from a preset storage area based on the triggering operation of the application starting page;

and switching and displaying the content information of the target media content according to the identification information.

Wherein the identification information may be a content title, a content number, etc. of the target media content. In some embodiments, content information of the target media content may be pulled from the server for presentation in the media content application based on the identification information of the target media content; in other embodiments, the content information of the target media content may also be stored in the preset storage area in advance, and when the trigger operation on the application start page is detected, the content information of the target media content is directly acquired from the preset storage area for displaying.

Optionally, in this embodiment, the target media content includes a target video; the target video comprises a video which is not finished to be watched by the target object in a historical time period; the step "in response to the triggering operation for the application start page, presenting the content information of the target media content" may include:

and in response to the trigger operation aiming at the application starting page, displaying an associated video segment in the target video, wherein the associated video segment is a video segment associated with a target video segment which is not finished to be watched in the target video.

The associated video segment may be the target video segment itself, or may be a video segment adjacent to a time period corresponding to the target video segment, which is not limited in this embodiment.

and when the triggering operation of the application starting page is not detected within the preset time, displaying the application main page of the media content application.

The preset time may be set according to actual conditions, for example, the preset time may be set to 10 seconds. Specifically, the application main page of the media content application may also be displayed after the display of the recommendation screen in the application start page is completed. The application home page of the media content application may specifically also be the home page of the media content application.

Optionally, in this embodiment, the application launch page further includes a jump control; the media content recommendation method may further include:

and displaying an application main page of the media content application in response to the triggering operation of the jump control.

The triggering operation on the jump control may specifically be a click operation on the jump control.

Optionally, in this embodiment, the step "presenting an application start page when starting of the media content application is detected" may include:

when the starting of a media content application is detected, identifying a target scene where the target object is located according to the starting time of the media content application;

determining a target video from a video database of the media content application based on the target scene and historical play behavior information of the target object;

and displaying an application starting page according to the target video.

The target scene in which the target object is located may be a work scene, a learning scene, and the like. The embodiment can push the content of the splash screen by combining the scene where the target object is located and the historical playing behavior information.

For example, the starting time of the media content application is two afternoon times of wednesday, and it is determined that the target object is immature, it may be determined that the current scene of the target object is most likely to be class in a classroom, and assuming that the historical playing behavior information of the target object includes a learning-class video and a game-class video, the learning-class target video may be selected from the video database for display.

In a specific scenario, as shown in fig. 1g, with the media content recommendation method provided in this embodiment, when a media content application is started, it may be determined whether to display a splash screen (i.e., an application start page) according to an operation of a user, if the user selects to skip the splash screen, an application home page (i.e., a home page) of the media content application is displayed, and if the user does not skip the splash screen, related video information of a target video stored when the media content application is used last time may be read from a magnetic disk (i.e., a preset storage area); specifically, if the content display type of the splash screen is a poster type (i.e., a still image display type), a video poster of a target video can be pulled from a disk to display the video poster on an application startup page; if the content display type of the splash screen is a video type (namely a dynamic video display type), a target video clip of a target video can be pulled from a disk, and the target video clip is displayed on an application starting page; and displaying the application main page of the media content application after the recommended content of the application starting page is displayed.

As can be seen from the above, in this embodiment, when the start of a media content application is detected, an application start page is displayed, where the application start page includes a recommended picture, the recommended picture is a picture associated with target media content, the target media content is recommended media content determined based on historical play behavior information of a target object, the recommended media content includes one of historical play media content or preferred media content, and the preferred media content is media content in which the attention of the target object is higher than a preset value; and in response to the trigger operation aiming at the application starting page, displaying the content information of the target media content. According to the content recommending method and device, the content recommended by the application starting page can be determined based on the historical playing behavior information of the target object, the accuracy of content recommendation in the application starting page is improved, and the click rate of the user on the content recommended by the application starting page is further improved.

According to the method described in the foregoing embodiment, the following will be described in further detail by way of example in which the media content recommendation device is specifically integrated in a terminal.

An embodiment of the present application provides a method for recommending media content, and as shown in fig. 2, a specific process of the method for recommending media content may be as follows:

201. when the starting of the video application is detected, the terminal displays an application starting page, the application starting page comprises a recommended picture, the recommended picture is a picture associated with a target video, the target video is a recommended video determined from candidate videos based on historical playing behavior information of a target object, the recommended video comprises one of historical playing videos or preference videos, and the preference videos are videos of which the attention degree of the target object is higher than a preset value.

The application Launch page is also called a splash Screen (Launch Screen), and is specifically a page that is quickly presented when an application program is launched, and is a page that can be operated in the application program. In the related art, the flashing screen is generally used for showing brands, advertisements, activities and the like. However, the user is generally rather averse to the splash screen advertisement, so that the click rate of the content recommended by the application launching page is low.

According to the embodiment, the picture associated with the target video can be used as the recommended content of the application starting page, the target video is determined according to the historical playing behavior information of the user, and the click rate of the user on the recommended content of the application starting page is improved by combining the historical playing behavior information of the user with the splash screen.

The historical playing behavior information may specifically include a historical video watched by a target object (user), a video that the target object has not finished watching last time, and the like, which is not limited in this embodiment.

In the application launching page, the recommendation screen can be displayed in a static manner, for example, the recommendation screen can be a video poster of a target video; in addition, the recommendation screen may also be dynamic, for example, the recommendation screen may be a certain video clip of the target video.

Optionally, in this embodiment, the recommended picture includes a video picture of a target video clip in the target video.

Optionally, in this embodiment, the recommendation screen includes a video content description screen of the target video, and the video content description screen includes description information of the target video.

Optionally, in this embodiment, the target video includes a video that the target object has not finished watching in a historical time period.

In a specific scenario, since the splash screen is the first page (picture) displayed when the application is started, and most program logic is not initialized for the application, it is relatively difficult to "download the recommended content in real time when the application is started, and display the downloaded recommended content on the application start page". According to the method and the device, the recommended content can be cached in advance when the video application is used for the last time, so that the recommended content cached last time is directly pulled in the starting of the video application at this time, and the recommended content is displayed on the application starting page without being downloaded and displayed in real time.

It can be understood that, regardless of whether the target video is a video that the target object has not finished watching within a historical time period or a video that the target object may be interested in, the related video information of the target video may be pre-stored in the preset storage area in the historical use process of the video application, so that in the starting of the video application of this time, the related video information of the target video that needs to be displayed may be directly extracted from the preset storage area and displayed on the application starting page as the recommended content.

Optionally, in this embodiment, the target video includes a preference video selected from candidate videos based on the historical play behavior information of the target object.

Specifically, in this embodiment, before the step "when the start of the video application is detected, the displaying an application start page", the method may further include:

and storing the target video to the preset storage area.

The historical playing behavior information of the target object can include historical videos watched by the target object in the video application, personal watching preferences of the target object can be obtained by analyzing the historical videos, and then recommended videos are selected from the candidate videos based on the personal watching preferences.

202. And the terminal responds to the trigger operation aiming at the application starting page and displays the video information of the target video.

The video information of the target video may include video content of the target video, such as video content description information, a target video segment, and the like, which is not limited in this embodiment.

Optionally, in this embodiment, the target video includes a video that the target object has not finished watching in a historical time period; the step "in response to the triggering operation for the application start page, presenting the video information of the target video" may include:

As can be seen from the above, in this embodiment, when the start of the video application is detected, the application start page is displayed through the terminal, where the application start page includes a recommended picture, the recommended picture is a picture associated with a target video, the target video is a recommended video determined from candidate videos based on historical play behavior information of a target object, the recommended video includes one of a historical play video or a preference video, and the preference video is a video in which the attention of the target object is higher than a preset value; and the terminal responds to the trigger operation aiming at the application starting page and displays the video information of the target video. According to the method and the device, the content recommended by the application starting page can be determined based on the historical playing behavior information of the target object, and the click rate of the user on the content recommended by the application starting page is improved.

In order to better implement the above method, an embodiment of the present application further provides a media content recommendation device, as shown in fig. 3, which may include a first presentation unit 301 and a second presentation unit 302, as follows:

(1) A first presentation unit 301;

the first presentation unit 301 is configured to, when starting of a media content application is detected, present an application start page, where the application start page includes a recommendation screen, the recommendation screen is a screen associated with a target media content, the target media content is a recommended media content determined based on historical play behavior information of a target object, the recommended media content includes one of a historical play media content or a preferred media content, and the preferred media content is a media content whose attention of the target object is higher than a preset value.

Optionally, in some embodiments of the present application, the target media content comprises a target video; the recommended pictures include video pictures of a target video clip in the target video.

Optionally, in some embodiments of the present application, the target media content comprises a target video; the target video comprises a video that the target object has not finished watching within a historical period of time.

the cache subunit is configured to cache each video segment in the target video when the target video is played;

(2) A second presentation unit 302;

a second presentation unit 302, configured to present content information of the target media content in response to a trigger operation for the application start page.

As can be seen from the above, in this embodiment, when the start of the media content application is detected by the first presentation unit 301, the application start page is presented, where the application start page includes a recommendation screen, the recommendation screen is a screen associated with a target media content, the target media content is a recommendation media content determined based on historical play behavior information of a target object, the recommendation media content includes one of a historical play media content or a preferred media content, and the preferred media content is a media content whose attention of the target object is higher than a preset value; and presenting the content information of the target media content by the second presentation unit 302 in response to the triggering operation for the application starting page. According to the method and the device, the content recommended by the application starting page can be determined based on the historical playing behavior information of the target object, the accuracy of content recommendation in the application starting page is improved, and the click rate of the user on the content recommended by the application starting page is improved.

An electronic device according to an embodiment of the present application is further provided, as shown in fig. 4, which shows a schematic structural diagram of the electronic device according to the embodiment of the present application, where the electronic device may be a terminal or a server, and specifically:

the electronic device may include components such as a processor 401 of one or more processing cores, memory 402 of one or more computer-readable storage media, a power supply 403, and an input unit 404. Those skilled in the art will appreciate that the electronic device configuration shown in fig. 4 does not constitute a limitation of the electronic device and may include more or fewer components than those shown, or some components may be combined, or a different arrangement of components. Wherein:

the processor 401 is a control center of the electronic device, connects various parts of the entire electronic device using various interfaces and lines, performs various functions of the electronic device and processes data by operating or executing software programs and/or modules stored in the memory 402 and calling data stored in the memory 402, thereby integrally monitoring the electronic device. Alternatively, processor 401 may include one or more processing cores; preferably, the processor 401 may integrate an application processor, which mainly handles operating systems, user interfaces, application programs, etc., and a modem processor, which mainly handles wireless communications. It will be appreciated that the modem processor described above may not be integrated into the processor 401.

The memory 402 may be used to store software programs and modules, and the processor 401 executes various functional applications and data processing by operating the software programs and modules stored in the memory 402. The memory 402 may mainly include a program storage area and a data storage area, wherein the program storage area may store an operating system, an application program required by at least one function (such as a sound playing function, an image playing function, etc.), and the like; the storage data area may store data created according to use of the electronic device, and the like. Further, the memory 402 may include high speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other volatile solid state storage device. Accordingly, the memory 402 may also include a memory controller to provide the processor 401 access to the memory 402.

The electronic device further comprises a power supply 403 for supplying power to the various components, and preferably, the power supply 403 is logically connected to the processor 401 through a power management system, so that the functions of charging, discharging, and power consumption management are managed through the power management system. The power supply 403 may also include any component of one or more dc or ac power sources, recharging systems, power failure detection circuitry, power converters or inverters, power status indicators, and the like.

The electronic device may further include an input unit 404, and the input unit 404 may be used to receive input numeric or character information and generate keyboard, mouse, joystick, optical or trackball signal inputs related to user settings and function control.

Although not shown, the electronic device may further include a display unit and the like, which are not described in detail herein. Specifically, in this embodiment, the processor 401 in the electronic device loads the executable file corresponding to the process of one or more application programs into the memory 402 according to the following instructions, and the processor 401 runs the application program stored in the memory 402, thereby implementing various functions as follows:

when the starting of a media content application is detected, displaying an application starting page, wherein the application starting page comprises a recommended picture, the recommended picture is a picture associated with target media content, the target media content is recommended media content determined based on historical playing behavior information of a target object, the recommended media content comprises one of historical playing media content or preferred media content, and the preferred media content is media content with the attention degree of the target object higher than a preset value; and in response to the triggering operation aiming at the application starting page, displaying the content information of the target media content.

The above operations can be implemented in the foregoing embodiments, and are not described in detail herein.

As can be seen from the above, in this embodiment, when the start of a media content application is detected, an application start page is displayed, where the application start page includes a recommended picture, the recommended picture is a picture associated with target media content, the target media content is recommended media content determined based on historical play behavior information of a target object, the recommended media content includes one of historical play media content or preferred media content, and the preferred media content is media content in which the attention of the target object is higher than a preset value; and in response to the triggering operation aiming at the application starting page, displaying the content information of the target media content. According to the content recommendation method and device, the content recommended by the application starting page can be determined based on the historical playing behavior information of the target object, and the accuracy of content recommendation in the application starting page is improved.

It will be understood by those skilled in the art that all or part of the steps of the methods of the above embodiments may be performed by instructions or by associated hardware controlled by the instructions, which may be stored in a computer readable storage medium and loaded and executed by a processor.

To this end, embodiments of the present application provide a computer-readable storage medium, in which a plurality of instructions are stored, and the instructions can be loaded by a processor to execute the steps in any of the media content recommendation methods provided by the embodiments of the present application. For example, the instructions may perform the steps of:

when the starting of a media content application is detected, displaying an application starting page, wherein the application starting page comprises a recommendation picture, the recommendation picture is a picture associated with target media content, the target media content is recommended media content determined based on historical playing behavior information of a target object, the recommended media content comprises one of historical playing media content or preferred media content, and the preferred media content is media content with the attention degree of the target object higher than a preset value; and in response to the trigger operation aiming at the application starting page, displaying the content information of the target media content.

Wherein the computer-readable storage medium may include: read Only Memory (ROM), random Access Memory (RAM), magnetic or optical disks, and the like.

Since the instructions stored in the computer-readable storage medium can execute the steps in any media content recommendation method provided in the embodiments of the present application, the beneficial effects that can be achieved by any media content recommendation method provided in the embodiments of the present application can be achieved, which are detailed in the foregoing embodiments and will not be described herein again.

According to an aspect of the application, a computer program product or computer program is provided, comprising computer instructions, the computer instructions being stored in a computer readable storage medium. The processor of the electronic device reads the computer instructions from the computer-readable storage medium, and the processor executes the computer instructions to cause the electronic device to perform the method provided in the various alternative implementations of the media content recommendation aspect described above.

The foregoing describes in detail a media content recommendation method, apparatus, electronic device and storage medium provided in an embodiment of the present application, and specific examples are applied herein to explain principles and implementations of the present application, and the description of the foregoing embodiments is only used to help understand the method and core concepts of the present application; meanwhile, for those skilled in the art, according to the idea of the present application, the specific implementation manner and the application scope may be changed, and in summary, the content of the present specification should not be construed as a limitation to the present application.

Claims

1. A method for recommending media content, comprising:

and in response to the trigger operation aiming at the application starting page, displaying the content information of the target media content.

2. The method of claim 1, wherein the application launch page further comprises a confirmation presentation control; the displaying the content information of the target media content in response to the triggering operation for the application launching page comprises:

responding to the trigger operation aiming at the confirmation display control, and displaying a content description page corresponding to the target media content, wherein the content description page comprises a content display control and content description information of the target media content;

and in response to the operation of the content display control, displaying the target media content.

3. The method of claim 1, wherein the target media content comprises a target video; the recommended picture comprises a video picture of a target video clip in the target video.

4. The method of claim 1, wherein the target media content comprises a target video; the recommended picture comprises a video content description picture of the target video, and the video content description picture comprises description information of the target video.

5. The method of claim 1, wherein the target media content comprises a target video; the target video comprises video which is not finished being watched by the target object in a historical time period.

6. The method of claim 5, wherein presenting the application launch page when launching of the media content application is detected comprises:

and displaying an application starting page according to the target video clip.

7. The method of claim 6, wherein when the detecting of the launching of the media content application is performed, before the presenting of the application launch page, further comprises:

when the target video is played, caching all video clips in the target video;

8. The method of claim 1, wherein the target media content comprises a target video; the target video comprises a preference video selected from candidate videos based on the historical playing behavior information of the target object.

9. The method of claim 1, wherein the target media content comprises a target video; the target video comprises a video which is not finished to be watched by the target object in a historical time period; the displaying the content information of the target media content in response to the triggering operation for the application launching page comprises:

10. The method of claim 1, further comprising:

11. The method of claim 1, wherein the application launch page further comprises a jump control; the method further comprises the following steps:

12. The method of claim 1, further comprising:

13. A media content recommender, comprising:

the application starting page comprises a recommended picture, the recommended picture is a picture associated with target media content, the target media content is recommended media content determined based on historical playing behavior information of a target object, the recommended media content comprises one of historical playing media content or preferred media content, and the preferred media content is media content with the attention of the target object higher than a preset value;

14. An electronic device comprising a memory and a processor; the memory stores an application program, and the processor is configured to execute the application program in the memory to perform the operations of the media content recommendation method according to any one of claims 1 to 12.

15. A computer-readable storage medium storing instructions adapted to be loaded by a processor to perform the steps of the method of recommending media contents according to any of claims 1 to 12.