CN115619454A - Member management system and method based on member middling station - Google Patents
Member management system and method based on member middling station Download PDFInfo
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Abstract
The invention provides a member management system and a method based on a member middling station, wherein the system comprises: the system comprises a data capturing module, a data classifying module, a data analyzing module and a member management module. According to the invention, the multi-dimensional service data is obtained by classifying the historical data of the members, the user tags are added to each member through the multi-dimensional service data, and the marketing activities are generated and pushed based on the user tags, so that personalized member service is provided for each user, member information of multiple channels is uniformly managed, the data management cost is greatly reduced, and the user experience is greatly improved.
Description
Technical Field
The present invention relates to the field of computer technologies, and in particular, to a member management system and method based on a member middling station.
Background
With the promotion of factors such as the improvement of the consumption level of residents, the aging of population, the improvement of new medicine and the like, the medicine market scale of China is continuously enlarged, and the medicine retail industry develops faster. The data show that the sales of the medicines in six markets of three large terminals of the medicines in China in 2019 reach 17955 billion yuan, and the sales increase is increased by 4.8 percent on the same year. From 39.9 million in 2010 to 52.4 million in 2019, the overall number of Chinese drugstores generally shows a growth situation, and the comparability growth rate in 2019 is 7%; the retail industry of medicine is closely related to the life of people, so that the full industry research is beneficial to providing better service for people, researching the characteristics and market conditions of the industry and better mastering the investment direction.
The current operation of the pharmaceutical chain store is to carry out operation activities by taking ERP as a core, and the core of the ERP is the purchase and sale stock of commodities, so most chains are promoted to carry out business by taking the commodities as the core. In daily operation activities, sales price, cost and inventory of commodities serve as core bases for marketing the commodities, large-scale chains have a franchise mode and a direct camp mode, different branch companies have a plurality of public numbers, enterprises and small programs, ERP and member management of multiple systems cannot be unified, member management cost is improved, member marketing is simple and violent, and therefore, the problem of urgent solution is how to realize unified management of the members and further reduce the member management cost and improve user experience.
Disclosure of Invention
The invention provides a member management system and method based on a member middling station, aiming at the technical problems in the prior art, and aims to solve the problems of how to realize unified management of members, further reduce the management cost of the members and improve the user experience.
According to a first aspect of the present invention, there is provided a member management system based on member middleboxes, comprising: the system comprises a data capturing module, a data classifying module, a data analyzing module and a member management module;
the data capturing module is used for acquiring corresponding historical service data according to a plurality of preset channel information, wherein the preset channel information at least comprises private domain channel information and public domain channel information;
the data classification module is used for classifying the historical business data based on member information to obtain multidimensional business data, and the dimensionality of the multidimensional business data at least comprises member preference, activity condition, data source channel, member contact and consumption value;
the data analysis module is used for adding a user label to each member based on the multidimensional service data, wherein the user label at least comprises a user life cycle, a behavior attribute, a personal attribute and a member grade;
and the member management module is used for generating marketing activities based on the user tags and sending the information of the marketing activities to the members corresponding to the user tags through the plurality of preset channel information.
On the basis of the technical scheme, the invention can be improved as follows.
Preferably, the system further comprises: a channel information configuration module;
the channel information configuration module is used for providing a parameter configuration page of at least one data acquisition channel for a user, so that the data capture module acquires service data through parameters in the parameter configuration page.
Preferably, the system further comprises: a membership point module;
and the member point module is used for carrying out point conversion on the points of each member according to a preset channel point rule based on the preset channel information.
Preferably, the system further comprises: a scene construction module;
and the scene construction module is used for providing reminding service for the members according to the commodity use rules set by the members.
Preferably, the system further comprises: a member return visit module;
the member return visit module is used for returning visits to the member according to the commodity use frequency of the member, and the return visit content at least comprises use experience and use willingness.
Preferably, the system further comprises: a message processing module;
the message processing module is used for integrating a plurality of preset message channels and sending the marketing activities to each member through the integrated message channels, and the plurality of preset message channels at least comprise a telephone platform, a short message platform, a public number platform, enterprise and micro information, enterprise and micro group information and enterprise and micro friend information.
Preferably, the member management module is further configured to set an event trigger mechanism, and push the message of the marketing campaign to the member corresponding to the user tag in a passive manner.
According to a second aspect of the present invention, there is provided a member management method based on member middlings, comprising:
acquiring corresponding historical service data through a plurality of preset channel information, wherein the preset channel information at least comprises private domain channel information and public domain channel information;
classifying the historical service data based on member information to obtain multidimensional service data, wherein the dimensionality of the multidimensional service data at least comprises member preference, activity condition, data source channel, member contact and consumption value;
adding a user label for each member based on the multidimensional service data, wherein the user label at least comprises a user life cycle, a behavior attribute, a personal attribute and a member grade;
and generating a marketing activity based on the user tags, and sending the information of the marketing activity to the members corresponding to the user tags through the plurality of preset channel information.
According to a third aspect of the present invention, there is provided an electronic device comprising a memory, and a processor, wherein the processor is configured to implement the steps of the member management method based on member middleboxes of the second aspect when executing a computer management class program stored in the memory.
According to a fourth aspect of the present invention, there is provided a computer-readable storage medium having stored thereon a computer management-like program which, when executed by a processor, implements the steps of the member middlebox-based member management method of the second aspect described above.
The invention provides a member management system and a method based on a member middling station, wherein the system comprises the following steps: the system comprises a data capturing module, a data classifying module, a data analyzing module and a member management module; the data capturing module is used for acquiring corresponding historical service data according to a plurality of pieces of preset channel information, wherein the preset channel information at least comprises private domain channel information and public domain channel information; the data classification module is used for classifying the historical business data based on member information to obtain multidimensional business data, and the dimensionality of the multidimensional business data at least comprises member preference, activity condition, data source channel, member contact and consumption value; the data analysis module is used for adding a user label to each member based on the multidimensional service data, and the user label at least comprises a user life cycle, a behavior attribute, a personal attribute and a member grade; and the member management module is used for generating marketing activities based on the user tags and sending the information of the marketing activities to the members corresponding to the user tags through the plurality of preset channel information. According to the invention, the multi-dimensional service data is obtained by classifying the historical data of the members, the user tags are added to each member through the multi-dimensional service data, and the marketing activities are generated and pushed based on the user tags, so that personalized member service is provided for each user, member information of multiple channels is uniformly managed, the data management cost is greatly reduced, and the user experience is greatly improved.
Drawings
FIG. 1 is a schematic diagram of a member management system based on a member middlebox according to the present invention;
FIG. 2 is a schematic diagram of a multi-channel membership points conversion process provided by the present invention;
FIG. 3 is a schematic diagram of a marketing center process provided by the present invention;
FIG. 4 is a schematic diagram of a data capture process provided by the present invention;
FIG. 5 is a flow chart of a member management method based on a member middlebox according to the present invention;
FIG. 6 is a schematic diagram of a hardware structure of a possible electronic device according to the present invention;
fig. 7 is a schematic diagram of a hardware structure of a possible computer-readable storage medium according to the present invention.
Detailed Description
The following detailed description of the present invention is provided in connection with the accompanying drawings and examples. The following examples are intended to illustrate the invention but are not intended to limit the scope of the invention.
Fig. 1 is a schematic structural diagram of a member management system based on a member middlebox, as shown in fig. 1, the system includes: the system comprises a data capturing module, a data classifying module, a data analyzing module and a member management module.
The data capturing module is used for acquiring corresponding historical service data according to a plurality of preset channel information, wherein the preset channel information at least comprises private domain channel information and public domain channel information; the data classification module is used for classifying the historical business data based on member information to obtain multidimensional business data, and the dimensionality of the multidimensional business data at least comprises member preference, activity condition, data source channel, member contact and consumption value; the data analysis module is used for adding a user label to each member based on the multidimensional service data, wherein the user label at least comprises a user life cycle, a behavior attribute, a personal attribute and a member grade; and the member management module is used for generating marketing activities based on the user tags and sending the information of the marketing activities to the members corresponding to the user tags through the plurality of preset channel information.
In the current drug marketing, ERP is used as a core type marketing, and drugs are sold based on the pairing of the disease of a patient and the drugs owned by a pharmacy; the main motivation provided by the embodiment of the invention is to change the operation starting point of an enterprise, enable a chain to get rid of the idea of taking a commodity as the starting point, convert the chain into the idea of taking a member and a patient as the starting point, care about the requirements and psychology of the patient, improve the service capability of a pharmacy, further better realize the idea of serving the patient, collect and summarize the business state member data, help the chain to more clearly recognize the member, enable the chain to be liberated from a system taking ERP as the core, better understand the member and carry out a proper marketing means; in the process of member data integration, the linkage is also helped to solve the problem of unified management of multiple business states.
It should be noted that the preset channel information may be configured in advance by an administrator, and the preset channel information includes, but is not limited to, private domain channel information and public domain channel information; in this embodiment, based on the integration of the private domain channel information and the public domain channel information, the system can extract data from multiple channels according to the configuration information only by once configuration for the administrator, thereby greatly reducing the cost of member information management of multiple channels, and the channels may include: the ERP may be a member opened by the ERP, a member linked with the ERP, a public number fan, an applet user and/or a payer user, and the embodiment is not limited thereto.
It can be understood that the step of classifying the historical service data based on the member information to obtain the multidimensional service data includes: converging data information acquired from each channel according to member dimensions, taking a mobile phone number as a mark for confirming identity, guiding a user to open a member card through a system prompt page when a potential user without the mobile phone number exists, taking a channel ID and a member card number as the mark for confirming identity, and defining the mark as a potential client, wherein the dimensions of the multidimensional service data include but are not limited to member preference, activity condition, data source channel, member contact and consumption value; because the historical business data also comprises various types of data such as transaction data, user behavior data, advertisement data and the like, the data classification module also comprises the step of preprocessing the historical data before classification, so that the complexity of data classification is reduced.
It should be understood that, the step of adding the user tag to each member based on the multidimensional service data may be to perform feature extraction on the service data of each member based on a TF-IDF (term frequency-inverse document frequency) model, and then add the user tag to each member according to the features, where the user tag includes but is not limited to: user lifecycle, behavioral attributes, personal attributes, and member ratings; therefore, a huge member group is decomposed into a member group with clear requirements.
It is further understood that the step of generating the marketing campaign based on the user tags may further include building a custom marketing template and/or a health template based on the user tags, for example: and sending the coupon to the member with the activity reaching the freezing point according to the life cycle of the user.
As an embodiment, the system further comprises: a channel information configuration module; the channel information configuration module is used for providing a parameter configuration page of at least one data acquisition channel for a user, so that the data capture module acquires service data through parameters in the parameter configuration page.
It can be understood that after the configuration of the channel information configuration module is completed, the system of this embodiment can actively acquire information related to all the business systems and members in the chain, capture business data, label the captured data with member labels, and return information such as member labels, coupon information, message reach channels to each channel platform, thereby implementing intercommunication and mutual sharing of label information and marketing information. For channels or channels which are not open to the outside, the system of the embodiment can actively select the corresponding docking interface to dock according to the configuration information, so as to acquire the corresponding service data; for the existing channel with an open platform and a flow-assisting platform, after business personnel configure channel information, the embodiment can be modified to actively capture data.
In the embodiment, the multi-channel and multi-type data are integrated, so that member middlings are built, the data are twisted in each butted platform, enterprise data islands are broken, and a foundation is laid for subsequent data analysis.
As an embodiment, the system further comprises: a membership point module; and the member point module is used for carrying out point conversion on the points of each member according to a preset channel point rule based on the preset channel information.
It can be understood that, the member point module is used for performing point conversion on the member points of each channel, the flow of which refers to fig. 2, fig. 2 is a schematic diagram of a multi-channel member point conversion flow, in fig. 2, the points are mainly divided into two types, one type is the member points in the medical system of the marine dictionary, the other type is non-marine-dictionary ERP and/or online shopping mall, the two types of member points are combined according to a preset proportion by a policy center in the member point module (the proportion can be manually set and adjusted), then the total points of the members are stored in the member point module, when the user uses the points in the point shopping mall, the policy center deducts the points of each channel according to a point deduction policy, and deducts the free points in the system (CDP) of this embodiment; meanwhile, there is a possible application scenario that the integration in the medical system of the haidian is cleared after initialization, and the member center needs to synchronize the integration of the members in the member integration module with the medical system of the haidian.
In the embodiment, the points in the channel platforms are collected by taking the member points as the grippers, the member can deduct the points in the member point module after consuming the points in any plane, the system of the embodiment also supports point consumption, and then the points of each channel are deducted according to the point deduction strategy, so that the unified management of the member points is realized, and the member management cost is greatly reduced.
As an embodiment, the system further comprises: a scene construction module; and the scene construction module is used for providing reminding service for the members according to the commodity use rules set by the members.
It can be understood that the scene construction module can be applied to a medicine use scene, and after a user selects a medicine, the system can automatically generate a message prompt according to the set medicine taking time of the member or the suggested medicine taking time on the prescription, so that the member is reminded to take medicine regularly.
In this embodiment, the medication situation and the medication period are tracked by setting the medication reminder, so as to prepare reference data for subsequent marketing services, for example: and prompting the user to replenish the medicine in time before the medicine is exhausted.
As an embodiment, the system further comprises: a member return visit module; the member return visit module is used for returning visits to the member according to the commodity use frequency of the member, and the return visit content at least comprises use experience and use willingness.
In the embodiment, the system automatically records the use experience of the user through the member return visit module regularly, so that the user experience of the user is improved.
As an embodiment, the system further comprises: a message processing module; the message processing module is used for integrating a plurality of preset message channels and sending the marketing activities to each member through the integrated message channels, and the plurality of preset message channels at least comprise a telephone platform, a short message platform, a public number platform, enterprise and micro information, enterprise and micro group information and enterprise and micro friend information.
In this embodiment, the system actively opens each message channel, for example: the CDP provides a uniform required message interface, only the information is transmitted to the CDP, and the CDP speaks the message to each message channel, so that uniform message channel management is formed, and the management cost is greatly reduced.
As an embodiment, the member management module is further configured to set an event trigger mechanism, and push the message of the marketing campaign to the member corresponding to the user tag in a passive manner.
In this embodiment, the system can select a specific member and interest mode and different channels to reach the marketing activity to the user or distribute the marketing activity to the staff in a task mode by constructing a customized marketing template and a health storage standard template and by using a chain in an active marketing mode. Or a self-defined marketing template and a health standard template are constructed, a mechanism of a trigger event is set, a specific member and rights and interests mode is selected, and different channels are used for triggering the marketing activities to reach the users or distributing the marketing activities to the employees in a task mode.
It can be appreciated that, based on the drawbacks of the background art, the embodiments of the present invention provide a member management system and method based on member middleboxes, where the system includes: the system comprises a data capturing module, a data classifying module, a data analyzing module and a member management module; the data capturing module is used for acquiring corresponding historical service data according to a plurality of preset channel information, wherein the preset channel information at least comprises private domain channel information and public domain channel information; the data classification module is used for classifying the historical business data based on member information to obtain multidimensional business data, and the dimensionality of the multidimensional business data at least comprises member preference, activity condition, data source channel, member contact and consumption value; the data analysis module is used for adding a user label to each member based on the multidimensional service data, wherein the user label at least comprises a user life cycle, a behavior attribute, a personal attribute and a member grade; and the member management module is used for generating marketing activities based on the user tags and sending the information of the marketing activities to the members corresponding to the user tags through the plurality of preset channel information. According to the invention, the multi-dimensional service data is obtained by classifying the historical data of the members, the user tags are added to each member through the multi-dimensional service data, and marketing activities are generated and pushed based on the user tags, so that personalized member service is provided for each user, the member information of a plurality of channels is uniformly managed, the data management cost is greatly reduced, and the user experience is greatly improved.
In a possible application scenario, the embodiment of the present invention further includes a scenario of constructing a unified marketing center to implement member rights, wherein a blind rule is configured around fingers such as coupons (coupon rules can be set: create, release, and send coupons) and points, so that members can benefit from rights and interests, see fig. 3, where fig. 3 is a schematic diagram of a process of the marketing center provided by the present invention; in the scenario shown in fig. 3, the system provided by the present invention further includes a marketing center module, in the workflow of the marketing center, the coupon information, the member grade information and the member points of each channel are counted by first performing rolling through a unified coupon, and the time marketing plan formulated according to the coupon = member grade and the member points includes: the method comprises the steps that multiple coupons with multiple rights and interests and information for informing members are sent to an online shopping mall and synchronously sent to a Hessian shopping mall, an order is generated on a member commodity payment interface, order data are transmitted back to a marketing center in real time, the marketing center acquires corresponding event marketing after receiving an order event, so that member grades, points and free points of a system (CDP) are operated, the coupons are given again according to the consumption condition of a user, and therefore the purpose of keeping continuous contact with the members through the points and the coupons is achieved through a unified management end, the message transmission efficiency is greatly improved, and the member management cost is reduced.
In a possible application scenario, referring to fig. 4, fig. 4 is a schematic diagram of a data capture process provided by the present invention; in the system of the present invention, the external channels are configured through channel configuration (i.e. channel information configuration module), wherein the external channels include but are not limited to: ERP, CRM, a prescription platform, a small program, enterprise WeChat, a subscription number and/or a public number, an administrator or a user configures in a channel configuration module by a code scanning/open platform key providing mode (two-dimensional codes and open platform keys are provided by external channels), and meanwhile, main data are established in the system provided by the invention, wherein the main data comprise but are not limited to organization structure information, staff information, member information, order information, commodity information, profiling information, detection information, prescription information, user behavior information and hidden customers, so that a unified data platform, namely a member data center is established, unified management of the member data is realized, and the management cost of the data is greatly reduced.
Referring to fig. 5, fig. 5 is a flowchart of a member management method based on a member middling station according to an embodiment of the present invention, and as shown in fig. 5, a member management method based on a member middling station includes:
step S100: acquiring corresponding historical service data through a plurality of preset channel information, wherein the preset channel information at least comprises private domain channel information and public domain channel information;
it should be noted that the main executing body of the method of this embodiment may be a computer terminal device having functions of data processing, network communication, and program execution, for example: computers, tablet computers, etc.; the server device may also be a server device with the same similar function, or may also be a cloud server with the similar function, which is not limited in this embodiment. For convenience of understanding, the present embodiment and the following embodiments will be described by taking a server apparatus as an example.
Step S200: classifying the historical service data based on member information to obtain multidimensional service data, wherein the dimensionality of the multidimensional service data at least comprises member preference, activity condition, data source channel, member contact and consumption value;
step S300: adding a user label for each member based on the multidimensional service data, wherein the user label at least comprises a user life cycle, a behavior attribute, a personal attribute and a member grade;
step S400: and generating a marketing activity based on the user tags, and sending the information of the marketing activity to the members corresponding to the user tags through the plurality of preset channel information.
It can be understood that a member management method based on member middlings provided by the present invention corresponds to the member management system based on member middlings provided by the foregoing embodiments, and the relevant technical features of the member management method based on member middlings can refer to the relevant technical features of the member management system based on member middlings, and are not described herein again.
Referring to fig. 6, fig. 6 is a schematic view of an embodiment of an electronic device according to an embodiment of the invention. As shown in fig. 6, an embodiment of the present invention provides an electronic device, which includes a memory 1310, a processor 1320, and a computer program 1311 stored in the memory 1310 and executable on the processor 1320, where the processor 1320 executes the computer program 1311 to implement the following steps:
acquiring historical service data corresponding to a plurality of preset channel information through the preset channel information, wherein the preset channel information at least comprises private domain channel information and public domain channel information; classifying the historical business data based on member information to obtain multidimensional business data, wherein the dimensionality of the multidimensional business data at least comprises member preference, activity condition, data source channel, member contact and consumption value; adding a user label for each member based on the multidimensional service data, wherein the user label at least comprises a user life cycle, a behavior attribute, a personal attribute and a member grade; and generating a marketing activity based on the user label, and sending the information of the marketing activity to the member corresponding to the user label through the plurality of preset channel information.
Referring to fig. 7, fig. 7 is a schematic diagram of an embodiment of a computer-readable storage medium according to the present invention. As shown in fig. 7, the present embodiment provides a computer-readable storage medium 1400, on which a computer program 1411 is stored, which computer program 1411, when executed by a processor, implements the steps of:
acquiring corresponding historical service data through a plurality of preset channel information, wherein the preset channel information at least comprises private domain channel information and public domain channel information; classifying the historical business data based on member information to obtain multidimensional business data, wherein the dimensionality of the multidimensional business data at least comprises member preference, activity condition, data source channel, member contact and consumption value; adding a user label for each member based on the multidimensional service data, wherein the user label at least comprises a user life cycle, a behavior attribute, a personal attribute and a member grade; and generating a marketing activity based on the user label, and sending the information of the marketing activity to the member corresponding to the user label through the plurality of preset channel information.
The invention provides a member management system and a method based on a member middling station, wherein the system comprises the following steps: the system comprises a data capturing module, a data classifying module, a data analyzing module and a member management module; the data capturing module is used for acquiring corresponding historical service data according to a plurality of preset channel information, wherein the preset channel information at least comprises private domain channel information and public domain channel information; the data classification module is used for classifying the historical business data based on member information to obtain multidimensional business data, and the dimensionality of the multidimensional business data at least comprises member preference, activity condition, data source channel, member contact and consumption value; the data analysis module is used for adding a user label to each member based on the multidimensional service data, and the user label at least comprises a user life cycle, a behavior attribute, a personal attribute and a member grade; and the member management module is used for generating marketing activities based on the user tags and sending the information of the marketing activities to the members corresponding to the user tags through the plurality of preset channel information. According to the invention, the multi-dimensional service data is obtained by classifying the historical data of the members, the user tags are added to each member through the multi-dimensional service data, and the marketing activities are generated and pushed based on the user tags, so that personalized member service is provided for each user, member information of multiple channels is uniformly managed, the data management cost is greatly reduced, and the user experience is greatly improved.
It should be noted that, in the foregoing embodiments, the descriptions of the respective embodiments have respective emphasis, and reference may be made to relevant descriptions of other embodiments for parts that are not described in detail in a certain embodiment.
As will be appreciated by one skilled in the art, embodiments of the present invention may be provided as a method, system, or computer program product. Accordingly, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present invention may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present invention is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded computer, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
While preferred embodiments of the present invention have been described, additional variations and modifications in those embodiments may occur to those skilled in the art once they learn of the basic inventive concepts. Therefore, it is intended that the appended claims be interpreted as including preferred embodiments and all such alterations and modifications as fall within the scope of the invention.
It will be apparent to those skilled in the art that various changes and modifications may be made in the present invention without departing from the spirit and scope of the invention. Thus, if such modifications and variations of the present invention fall within the scope of the claims of the present invention and their equivalents, the present invention is also intended to include such modifications and variations.
Claims (10)
1. A member management system based on member middleboxes, the system comprising: the system comprises a data capturing module, a data classifying module, a data analyzing module and a member management module;
the data capturing module is used for acquiring corresponding historical service data according to a plurality of preset channel information, wherein the preset channel information at least comprises private domain channel information and public domain channel information;
the data classification module is used for classifying the historical business data based on member information to obtain multidimensional business data, and the dimensionality of the multidimensional business data at least comprises member preference, activity condition, data source channels, member contact points and consumption value;
the data analysis module is used for adding a user label to each member based on the multidimensional service data, wherein the user label at least comprises a user life cycle, a behavior attribute, a personal attribute and a member grade;
and the member management module is used for generating marketing activities based on the user tags and sending the information of the marketing activities to the members corresponding to the user tags through the plurality of preset channel information.
2. The member middlebox-based member management system of claim 1, further comprising: a channel information configuration module;
the channel information configuration module is used for providing a parameter configuration page of at least one data acquisition channel for a user, so that the data capture module acquires service data through parameters in the parameter configuration page.
3. The member membership management system based on member middling stations as claimed in claim 1, wherein said system further comprises: a membership point module;
and the member point integrating module is used for performing point integration conversion on the points of each member according to a preset channel point rule based on the plurality of preset channel information.
4. The member middlebox-based member management system of claim 1, further comprising: a scene construction module;
and the scene construction module is used for providing reminding service for the members according to the commodity use rules set by the members.
5. The member middlebox-based member management system of claim 1, further comprising: a member return visit module;
the member return visit module is used for returning visits to the member according to the commodity use frequency of the member, and the return visit content at least comprises use experience and use willingness.
6. The member middlebox-based member management system of claim 1, further comprising: a message processing module;
the message processing module is used for integrating a plurality of preset message channels and sending the marketing activities to each member through the integrated message channels, and the plurality of preset message channels at least comprise a telephone platform, a short message platform, a public number platform, enterprise and micro information, enterprise and micro group information and enterprise and micro friend information.
7. The member management system of claim 1, wherein the member management module is further configured to set an event trigger mechanism for passively pushing the marketing message to the member corresponding to the user tag.
8. A member management method based on member middlings is characterized by comprising the following steps:
acquiring corresponding historical service data through a plurality of preset channel information, wherein the preset channel information at least comprises private domain channel information and public domain channel information;
classifying the historical service data based on member information to obtain multidimensional service data, wherein the dimensionality of the multidimensional service data at least comprises member preference, activity condition, data source channel, member contact and consumption value;
adding a user label for each member based on the multidimensional service data, wherein the user label at least comprises a user life cycle, a behavior attribute, a personal attribute and a member grade;
and generating a marketing activity based on the user tags, and sending the information of the marketing activity to the members corresponding to the user tags through the plurality of preset channel information.
9. An electronic device comprising a memory, a processor for implementing the steps of the member middlebox based member management method of claim 8 when executing a computer management class program stored in the memory.
10. A computer-readable storage medium, having stored thereon a computer management-like program which, when executed by a processor, performs the steps of the member middlebox-based member management method of claim 8.
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN115829639A (en) * | 2023-02-27 | 2023-03-21 | 企迈科技有限公司 | Shop member management system based on SAAS cloud platform |
| CN116527758A (en) * | 2023-07-05 | 2023-08-01 | 北京数牍科技有限公司 | Method, device, equipment, storage medium and product for generating universal identifier |
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2022
- 2022-10-29 CN CN202211341890.3A patent/CN115619454A/en active Pending
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN115829639A (en) * | 2023-02-27 | 2023-03-21 | 企迈科技有限公司 | Shop member management system based on SAAS cloud platform |
| CN116527758A (en) * | 2023-07-05 | 2023-08-01 | 北京数牍科技有限公司 | Method, device, equipment, storage medium and product for generating universal identifier |
| CN116527758B (en) * | 2023-07-05 | 2023-10-31 | 北京数牍科技有限公司 | Method, device, equipment, storage medium and product for generating universal identifier |
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