CN111522978B - Data pushing method and device - Google Patents

Data pushing method and device Download PDF

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Publication number
CN111522978B
CN111522978B CN202010469459.1A CN202010469459A CN111522978B CN 111522978 B CN111522978 B CN 111522978B CN 202010469459 A CN202010469459 A CN 202010469459A CN 111522978 B CN111522978 B CN 111522978B
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Prior art keywords
pushing
data
user
push
initiator
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CN111522978A (en
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黄玉东
何玉鑫
钱海龙
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Taikang Insurance Group Co Ltd
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Taikang Insurance Group Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/50—Information retrieval; Database structures therefor; File system structures therefor of still image data
    • G06F16/53—Querying
    • G06F16/532—Query formulation, e.g. graphical querying
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0631—Item recommendations
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
    • G06Q40/08—Insurance
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/55—Push-based network services

Abstract

The invention discloses a data pushing method and device, and relates to the technical field of computers. One embodiment of the method comprises the following steps: receiving a user identifier of a push object sent by a data push initiator through a first client; searching a user portrait matched with the pushing object in a portrait library according to the user identification; and acquiring data to be pushed associated with the user portrait matched with the pushing object under the condition of searching, and generating first pushing page data according to the data to be pushed and basic business card information of a data pushing initiator created in advance so as to push the first pushing page data to a second client of the pushing object. The embodiment can diversify and expand the guest-obtaining form, can intelligently and accurately position the user according to the user image, improves the service efficiency, pertinently pushes data according to the user demand or preference, improves the sales image, improves the confidence level of sales personnel, has good user experience, has no sense of long-term touch to the user, and is beneficial to culturing potential customers and precipitating customer resources.

Description

Data pushing method and device
Technical Field
The present invention relates to the field of computer technologies, and in particular, to a data pushing method and apparatus.
Background
Currently, sales personnel acquire a customer channel mainly through offline acquisition, for example: depending on the way that the owner's vein, others introduce, discover clues, take offline visits, weChat communications, phone communications, push paper business cards, etc. to get customers. The existing client obtaining method has a plurality of defects, and mainly comprises the following steps: the passenger acquisition form is relatively single, and the paper business card has poor transmissibility, is easy to discard, has single information and low conversion; the user information is insufficient, subjective judgment is mainly carried out by sales personnel, energy cannot be accurately put into users with larger single intention, and tracking feedback efficiency is required to be improved; the user touch scene is more direct, so that the preparation psychology is possibly caused, and the potential clients are not easy to cultivate for a long time; the sales image is not specialized enough, and the confidence level is required to be improved; sales personnel flow greatly and potential customer resource deposits are affected.
In the process of implementing the present invention, the inventor finds that at least the following problems exist in the prior art:
the customer acquisition form is relatively single, the user is difficult to accurately position, the service efficiency is low, the user can possibly prepare for the mind, the potential customers are difficult to cultivate for a long time, the confidence of sales image is required to be improved, and the resource precipitation of the potential customers is influenced.
Disclosure of Invention
In view of the above, the embodiment of the invention provides a data pushing method and device, which can diversify and expand the guest-obtaining form, can intelligently and accurately position the user according to the user image, improve the service efficiency, and pertinently push data according to the user demand or preference, improve the sales image, improve the confidence of sales personnel, have good user experience, have no feeling of touching the user for a long time, and are beneficial to culturing potential customers and precipitating customer resources.
In order to achieve the above object, according to an aspect of an embodiment of the present invention, there is provided a data pushing method.
A data pushing method, comprising: receiving a user identifier of a push object sent by a data push initiator through a first client; searching a user portrait matched with the pushing object in a portrait library according to the user identification of the pushing object; under the condition that the user portrait matched with the pushing object is found, obtaining data to be pushed associated with the user portrait matched with the pushing object, and generating first pushing page data according to the obtained data to be pushed and basic business card information of a data pushing initiator which is created in advance, so that the first pushing page data is pushed to a second client of the pushing object.
Optionally, the method further comprises: and under the condition that the user portrait matched with the pushing object is not found, generating second pushing page data according to the pre-created data to be pushed associated with the data pushing initiator and the basic business card information, so as to push the second pushing page data to a second client of the pushing object.
Optionally, after pushing the first pushed page data or the second pushed page data to the second client of the push object, the method further includes: collecting the latest behavior data of the push object, wherein the latest behavior data comprises behavior data of the push object on the first push page data or the second push page data; acquiring a historical statistical result of the behavior data of the pushing object, and if the historical statistical result is acquired, acquiring an up-to-date statistical result of the behavior data of the pushing object according to the historical statistical result and the up-to-date behavior data; if the historical statistical result is not obtained, obtaining the latest statistical result of the behavior data of the pushing object according to the latest behavior data; and generating a user portrait matched with the push object according to the latest statistical result of the behavior data of the push object, and updating or storing the generated user portrait in the portrait library.
Optionally, after the collecting the latest behavior data of the push object, the method further includes: responding to a behavior query request of the push object sent by the data push initiator, and pushing the latest behavior data of the push object to the first client; or actively pushing the latest behavior data of the pushing object to the first client.
Optionally, the generating the user portrait matched with the push object according to the latest statistics result of the behavior data of the push object includes: determining a user behavior label and a content label of the push object according to the behavior category statistical information and the data content statistical information in the latest statistical result respectively; and generating a user portrait matched with the push object according to the user behavior label and the content label of the push object.
Optionally, after the generating the user portrait matching the push object, the method further includes: responding to a portrait inquiry request of the push object sent by the data push initiator, and pushing the user portrait matched with the push object to the first client; or actively pushing the user portrait matched with the pushing object to the first client.
Optionally, the method further comprises: extracting the basic business card information from the first pushing page data or the second pushing page data, and acquiring stored business statistics information corresponding to the basic business card information; and calculating the latest business statistics information of the data pushing initiator according to the behavior data of the pushing object on the first pushing page data or the second pushing page data and the stored business statistics information corresponding to the basic business card information.
Optionally, the first push page data or the second push page data is pushed to the second client of the push object by either one of the following modes one and two: mode one: pushing the first pushing page data or the second pushing page data to a second client of the pushing object through a preset interface; mode two: the first pushing page data or the second pushing page data are sent to the first client side so that the first client side can push the first pushing page data to the second client side of the pushing object according to a pushing mode appointed by the data pushing initiator, and the pushing mode appointed by the data pushing initiator comprises one or more of a poster, an address book friend, a two-dimensional code and a link.
Optionally, the method further comprises: pre-configuring basic information of the data pushing initiator and service data associated with the data pushing initiator; creating basic business card information of the data pushing initiator according to the basic information, and creating data to be pushed associated with the data pushing initiator according to the service data; and storing the identification of the data pushing initiator, the basic business card information of the data pushing initiator and the mapping relation between the data to be pushed and the data to be associated with the data pushing initiator, wherein the identification of the data pushing initiator is used for searching the basic business card information of the data pushing initiator and the data to be pushed and associated with the data pushing initiator.
Optionally, after the receiving the user identifier of the push object sent by the data push initiator through the first client, the method further includes: reading a relation list corresponding to the data pushing initiator, and searching a user identifier of the pushing object in the relation list, wherein the relation list is used for storing a binding relation between information of the data pushing initiator and a user identifier of a service user of the data pushing initiator; and adding the user identification of the push object to the relation list under the condition that the user identification of the push object is not found.
According to another aspect of the embodiment of the invention, a data pushing device is provided.
A data pushing apparatus comprising: the device comprises an identifier receiving module, a data pushing initiator and a data pushing module, wherein the identifier receiving module is used for receiving a user identifier of a pushing object sent by the data pushing initiator through a first client; the portrait searching module is used for searching the user portrait matched with the pushing object in a portrait library according to the user identification of the pushing object; the data generation module is used for acquiring data to be pushed associated with the user portrait matched with the pushing object under the condition that the portrait searching module searches the user portrait matched with the pushing object, and generating first pushing page data according to the acquired data to be pushed and basic business card information of a data pushing initiator, which is created in advance; and the data pushing module is used for pushing the first pushing page data to the second client of the pushing object.
Optionally, the data generating module is further configured to: generating second pushing page data according to pre-created data to be pushed and the basic business card information associated with the data pushing initiator under the condition that the portrait searching module does not find the user portrait matched with the pushing object; the data pushing module is further configured to: and pushing the second pushing page data to a second client of the pushing object.
Optionally, the method further comprises: the behavior data acquisition module is used for acquiring the latest behavior data of the pushing object, wherein the latest behavior data comprises the behavior data of the pushing object on the first pushing page data or the second pushing page data; the apparatus further comprises: the behavior data statistics module is used for acquiring historical statistics results of the behavior data of the pushing object, and if the historical statistics results are acquired, the latest statistics results of the behavior data of the pushing object are acquired according to the historical statistics results and the latest behavior data; if the historical statistical result is not obtained, obtaining the latest statistical result of the behavior data of the pushing object according to the latest behavior data; the apparatus further comprises: and the portrait generation module is used for generating a user portrait matched with the push object according to the latest statistical result of the behavior data of the push object and updating or saving the generated user portrait to the portrait library.
Optionally, the system further comprises a behavior data pushing module, configured to: responding to a behavior query request of the push object sent by the data push initiator, and pushing the latest behavior data of the push object to the first client; or actively pushing the latest behavior data of the pushing object to the first client.
Optionally, the portrait generation module is further configured to: determining a user behavior label and a content label of the push object according to the behavior category statistical information and the data content statistical information in the latest statistical result respectively; and generating a user portrait matched with the push object according to the user behavior label and the content label of the push object.
Optionally, the image pushing module is further included for: responding to a portrait inquiry request of the push object sent by the data push initiator, and pushing the user portrait matched with the push object to the first client; or actively pushing the user portrait matched with the pushing object to the first client.
Optionally, the system further comprises a service statistics module for: extracting the basic business card information from the first pushing page data or the second pushing page data, and acquiring stored business statistics information corresponding to the basic business card information; and calculating the latest business statistics information of the data pushing initiator according to the behavior data of the pushing object on the first pushing page data or the second pushing page data and the stored business statistics information corresponding to the basic business card information.
Optionally, the data pushing module pushes the first pushed page data or the second pushed page data to the second client of the push object by either one of the following manner one and manner two: mode one: pushing the first pushing page data or the second pushing page data to a second client of the pushing object through a preset interface; mode two: the first pushing page data or the second pushing page data are sent to the first client side so that the first client side can push the first pushing page data to the second client side of the pushing object according to a pushing mode appointed by the data pushing initiator, and the pushing mode appointed by the data pushing initiator comprises one or more of a poster, an address book friend, a two-dimensional code and a link.
Optionally, the system further comprises a configuration management module for: pre-configuring basic information of the data pushing initiator and service data associated with the data pushing initiator; creating basic business card information of the data pushing initiator according to the basic information, and creating data to be pushed associated with the data pushing initiator according to the service data; and storing the identification of the data pushing initiator, the basic business card information of the data pushing initiator and the mapping relation between the data to be pushed and the data to be associated with the data pushing initiator, wherein the identification of the data pushing initiator is used for searching the basic business card information of the data pushing initiator and the data to be pushed and associated with the data pushing initiator.
Optionally, the system further comprises a relationship maintenance module for: reading a relation list corresponding to the data pushing initiator, and searching a user identifier of the pushing object in the relation list, wherein the relation list is used for storing a binding relation between information of the data pushing initiator and a user identifier of a service user of the data pushing initiator; and adding the user identification of the push object to the relation list under the condition that the user identification of the push object is not found.
According to yet another aspect of an embodiment of the present invention, an electronic device is provided.
An electronic device, comprising: one or more processors; and the memory is used for storing one or more programs, and when the one or more programs are executed by the one or more processors, the one or more processors are enabled to realize the data pushing method of the embodiment of the invention.
According to yet another aspect of an embodiment of the present invention, a computer-readable medium is provided.
A computer readable medium having stored thereon a computer program which when executed by a processor implements a data push method of an embodiment of the invention.
One embodiment of the above invention has the following advantages or benefits: receiving a user identifier of a push object sent by a data push initiator through a first client; searching a user portrait matched with the pushing object in a portrait library according to the user identification; and acquiring data to be pushed associated with the user portrait matched with the pushing object under the condition of searching, and generating first pushing page data according to the data to be pushed and basic business card information of a data pushing initiator created in advance so as to push the first pushing page data to a second client of the pushing object. The system can diversify and expand the guest-obtaining form, can intelligently and accurately position the user according to the user image, improve the service efficiency, pertinently push data according to the user demand or preference, improve the sales image, improve the confidence level of sales personnel, realize good user experience, realize the long-term non-perception access to the user, and be favorable for culturing potential customers and precipitating customer resources.
Further effects of the above-described non-conventional alternatives are described below in connection with the embodiments.
Drawings
The drawings are included to provide a better understanding of the invention and are not to be construed as unduly limiting the invention. Wherein:
FIG. 1 is a schematic diagram of main steps of a data pushing method according to an embodiment of the present invention;
FIG. 2 is a schematic diagram of a user scenario according to one embodiment of the present invention;
FIG. 3 is a schematic diagram of pushing page data according to one embodiment of the invention;
FIG. 4 is a schematic diagram of a content tag according to one embodiment of the invention;
FIG. 5 is a system functional architecture diagram of insurance data pushing according to one embodiment of the invention;
FIG. 6 is a schematic diagram of the main modules of a data pushing device according to an embodiment of the present invention;
FIG. 7 is an exemplary system architecture diagram in which embodiments of the present invention may be applied;
fig. 8 is a schematic diagram of a computer system suitable for use in implementing an embodiment of the invention.
Detailed Description
Exemplary embodiments of the present invention will now be described with reference to the accompanying drawings, in which various details of the embodiments of the present invention are included to facilitate understanding, and are to be considered merely exemplary. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the invention. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.
Those skilled in the art will appreciate that embodiments of the invention may be implemented as a system, apparatus, device, method, or computer program product. Accordingly, the present disclosure may be embodied in the following forms, namely: complete hardware, complete software (including firmware, resident software, micro-code, etc.), or a combination of hardware and software.
Fig. 1 is a schematic diagram of main steps of a data pushing method according to an embodiment of the present invention.
As shown in fig. 1, the data pushing method in the embodiment of the present invention mainly includes the following steps S101 to S103. The data pushing method of the embodiment of the invention can be executed by the server.
Step S101: and receiving the user identification of the push object sent by the data push initiator through the first client.
Step S102: and searching the user portrait matched with the push object in the portrait library according to the user identification of the push object.
Step S103: under the condition that the user portrait matched with the pushing object is found, obtaining data to be pushed associated with the user portrait matched with the pushing object, and generating first pushing page data according to the obtained data to be pushed and basic business card information of a data pushing initiator created in advance so as to push the first pushing page data to a second client of the pushing object.
The user identifier may be a mobile phone number, a micro signal, or other information that may identify the identity of the push object.
And under the condition that the user portrait matched with the pushing object is not found, generating second pushing page data according to the pre-created data to be pushed and basic business card information associated with the data pushing initiator so as to push the second pushing page data to a second client of the pushing object.
In one embodiment, the basic information of the data push initiator and the service data associated with the data push initiator may be preconfigured; creating basic business card information of a data pushing initiator according to the basic information, and creating data to be pushed associated with the data pushing initiator according to the service data; and storing the identification of the data pushing initiator, the basic business card information of the data pushing initiator and the mapping relation between the data to be pushed and the data pushing initiator, wherein the identification of the data pushing initiator is used for searching the basic business card information of the data pushing initiator and the data to be pushed and associated with the data pushing initiator.
The data pushing initiator is the data pushing personnel initiating the data pushing operation. Basic information of the data push initiator is as follows: name, gender, number (e.g., job number), social platform user name (e.g., micro-signal), phone number, job, personal introduction, H5 status (e.g., enabled, not enabled, where the underlying business card information may be created based on the underlying information of the data push initiator), etc. The information can be input in a single data mode, and can also be input in batches together with basic information of other data pushing personnel.
The business data associated with the data push initiator may be configured according to business requirements, such as business capabilities of the data push initiator, etc., including, but not limited to, data of products, activities, content, etc.
In one embodiment, obtaining data to be pushed associated with the user portrait matched with the pushing object may specifically include: according to the pre-established corresponding relation between the user portraits and the user scenes, the user scenes corresponding to the user portraits matched with the pushing objects are obtained, and the data to be pushed of each user scene is configured, so that the data to be pushed associated with the user portraits matched with the pushing objects can be obtained according to the user scenes corresponding to the user portraits matched with the pushing objects.
In one embodiment, after receiving the user identifier of the push object sent by the data push initiator through the first client, the relationship list corresponding to the data push initiator may be further read, and the user identifier of the push object is searched in the relationship list, where the relationship list is used to store a binding relationship between the information of the data push initiator and the user identifier of the service user thereof; and when the user identification of the push object is not found, adding the user identification of the push object to the relation list so as to bind the data push initiator with the user identification of the push object.
In one embodiment, after pushing the first pushing page data or the second pushing page data to the second client of the pushing object, the latest behavior data of the pushing object may be collected; acquiring a historical statistical result of the behavior data of the pushing object, and if the historical statistical result is acquired, acquiring an up-to-date statistical result of the behavior data of the pushing object according to the historical statistical result and the up-to-date behavior data; if the historical statistical result is not obtained, obtaining the latest statistical result of the behavior data of the pushing object according to the latest behavior data; generating a user portrait matched with the push object according to the latest statistical result of the behavior data of the push object, and updating or storing the generated user portrait in a portrait library.
Behavior data of the pushing object can be collected in a manner of no buried point and no buried point.
The latest behavior data of the push object includes behavior data of the push object on the first push page data or the second push page data. The server side can periodically collect behavior data of the user, and in the current collection period, the newly added behavior data of the push object is the latest behavior data, which comprises one or more of the following behavior data of the push object on the first push page data or the second push page data: search behavior, comment behavior, price comparison behavior, discussion behavior, browsing behavior, purchasing behavior, evaluation behavior, and consultation behavior.
The server may collect the behavior data according to the user identifier of the push object.
The historical statistics of the behavior data of the push object may be statistics of the historical behavior data of the push object over a period of time (the length of time may be customized) before the current acquisition period.
By utilizing the historical behavior data of the user and matching the user behavior label and the content label through the user behavior, the corresponding label can be matched based on the trace of the user behavior, so that a user image is generated, and the data can be conveniently and accurately pushed.
In one embodiment, after collecting the latest behavior data of the push object, the latest behavior data of the push object may be pushed to the first client in response to a behavior query request for the push object sent by the data push initiator; or actively pushing the latest behavior data of the pushing object to the first client. The behavior query request is used to query the latest behavior data of the push object.
In one embodiment, generating the user portrait matching the push object according to the latest statistics of the behavior data of the push object specifically may include: determining a user behavior label and a content label of the push object according to the behavior category statistical information and the data content statistical information in the latest statistical result respectively; and generating the user portrait matched with the push object according to the user behavior label and the content label of the push object.
The latest statistics of the behavior data include, but are not limited to, behavior category statistics and data content statistics, for example, and may also include behavior durations, such as the residence time of the pushed object at the pushed page data.
The behavior category statistical information is mainly used for counting the behavior categories of the push object, and according to the behavior category statistical information, user behavior tags of the push object, such as one or more tags of search behavior, comment behavior, price comparison behavior, discussion behavior, browsing behavior, purchasing behavior, evaluation behavior, consultation behavior and the like, can be determined.
The data content statistical information is mainly used for counting specific data content corresponding to the behavior of the pushing object. For example, the behavior of the push object is a browsing behavior, and the data content statistics are statistics of what content the push object browses.
In one embodiment, after the user portrait matching the push object is generated, the user portrait matching the push object may be pushed to the first client in response to a portrait query request for the push object sent by the data push initiator; or actively pushing the user portrait matched with the pushing object to the first client. The portrait inquiry request is used to request a user portrait.
In one embodiment, the basic business card information can be extracted from the first pushing page data or the second pushing page data, and stored business statistics corresponding to the basic business card information can be obtained; and calculating the latest business statistics information of the data pushing initiator according to the behavior data of the pushing object on the first pushing page data or the second pushing page data and the stored business statistics information corresponding to the basic business card information.
The stored traffic statistics, such as traffic statistics, reflect the activity or effectiveness of the data push initiator in reaching the user, and can be measured by, for example, the number of reaching users, the duration of reaching the user, and the like. The server side can store the counted business volume or workload of the data push initiator, after the server side collects the behavior data of the push object on the first push page data or the second push page data, indexes such as the number of the touch users and the time length of the touch users of the data push initiator are changed along with the behavior data, so that according to the behavior data of the push object on the first push page data or the second push page data, the index values such as the number of the touch users and the time length of the touch users of the data push initiator in the first push page data or the second push page data can be counted, and the index values are correspondingly accumulated on the stored business statistical information of the data push initiator, so that the latest business statistical information of the data push initiator is calculated.
In one embodiment, the first push page data or the second push page data may be pushed to the second client of the push object by either one of the following ways one and two: mode one: pushing the first pushing page data or the second pushing page data to a second client of the pushing object through a preset interface; mode two: the method comprises the steps of sending first pushing page data or second pushing page data to a first client to be pushed to a second client of a pushing object at the first client according to a pushing mode appointed by a data pushing initiator, wherein the pushing mode appointed by the data pushing initiator comprises one or more of a poster, an address book friend, a two-dimensional code and a link.
The preset interface is a call interface of a WeChat, an applet, etc.
The data pushing method of the embodiment of the invention can be used for data pushing in the insurance field.
In the data pushing scenario in the insurance field, the data pushing initiator may be an insurance agent, i.e. a sales person of the insurance. The first client is the client of the insurance agent (i.e., the a-side). The push object may be an insurance enterprise-oriented user (e.g., a potential customer). The second client is the user's client (i.e., the C-terminal). The server side executing the data pushing method of the embodiment of the invention is the server side (namely the B side) of the operation management background. The data to be pushed may be data of products, activities, content, etc. related to the insurance.
The insurance agent selects a push object through the client of the A end and sends a user ID (identification) of the push object to the server, for example, the insurance agent can select a certain push object and then click a corresponding button of the page to trigger the client of the A end to send the user ID to the server.
The server searches the user ID of the push object in the corresponding relation list of the insurance agent, and if the user ID is found, the server searches the user portrait matched with the push object in the portrait library according to the user ID of the push object; if the user ID is not found, the user ID is added to a relation list corresponding to the insurance agent so as to bind the insurance agent with the user ID, and then a user portrait matched with the pushing object is found in a portrait library according to the user ID of the pushing object.
Under the condition that the user portrait matched with the push object is found, the server side acquires insurance activity, products and content associated with the user portrait matched with the push object to wait for push data, and generates push page data (namely first push page data) according to the acquired data to be pushed and basic business card information of the insurance agent, so as to push the data to a C-terminal client side of the push object.
When the data to be pushed associated with the user portrait matched with the pushing object is obtained, the user scenes corresponding to the user portrait matched with the pushing object can be obtained according to the pre-established corresponding relation between the user portrait and the user scenes, and the data to be pushed corresponding to the user portrait matched with the pushing object is configured under each user scene, so that the data to be pushed associated with the user portrait matched with the pushing object can be obtained according to the user scenes corresponding to the user portrait matched with the pushing object.
Therefore, the content and the scene are highly fused through the scene and the insurance content, and accurate pushing is performed, so that the scene marketing is achieved. For example, assuming that the user scenario is a pension scenario, insurance content related to the pension scenario may be pushed to middle-aged or middle-aged users or groups based on knowledge of the user portraits. Therefore, valuable contents are contacted with users with demands based on big data, and the contents conforming to the demands of the users are sent according to different user behaviors, so that the attention of the users is improved, the demands of the users are fully met, and the policy success rate is improved.
The user scenario for the insurance domain may be as shown in fig. 2, for example: living scenes, unexpected scenes, entrepreneur scenes, shopping scenes, diet scenes, education scenes, disease scenes, entertainment scenes, outdoor scenes, endowment scenes, driving scenes, risk scenes, but are not limited to the above user scenes.
And under the condition that the user portrait matched with the pushing object is not found, the server generates pushing page data (namely second pushing page data) according to the pre-created insurance activity, product, content waiting pushing data and basic business card information associated with the insurance agent so as to push the pushing page data to the C-terminal client of the pushing object.
When the first pushing page data is generated, the insurance activities, products and contents waiting pushing data associated with the user portraits matched with the pushing objects can be spliced by the basic business card information of the insurance agent, so that the first pushing page data is obtained.
When the second pushing page data is generated, the basic business card information of the insurance agent and the insurance activity, the product and the content waiting pushing data associated with the insurance agent can be spliced to obtain the second pushing page data.
The insurance campaign, product, content waiting push data associated with the insurance agent may be dynamically updated as needed.
The push page data (first push page data or second push page data) of one embodiment of the present invention may be in the form of business cards and may be implemented based on applets, such as WeChat applets. As shown in fig. 3, the upper half of the business card pushing the page data includes information of the name, details, micro-signals, working years, the field of art, etc. of the insurance agent, which can be generated based on the basic information of the insurance agent, as basic business card information. The lower part of the business card is a recommended product, activity, etc. and can be generated according to the insurance activity, product, content associated with the user portrait matched with the push object or according to the insurance activity, product, content, etc. associated with the insurance agent. The business card pushing the page data shown in fig. 3 is provided with a button for sharing the poster, contacting sales personnel, sharing the business card and sharing links, the pushing object can click on the button for sharing the business card, then the page jumps to the friend interface of the address book of the pushing object, and the pushing object can select friends to share the business card. When the pushing object clicks the poster sharing button, the two-dimensional code information of the business card can be displayed, and the pushing object can select to store the business card or share the business card to other users, so that multiple fissions of the marketing activities are realized.
After pushing the pushing page data (the first pushing page data or the second pushing page data) to the C-terminal client of the pushing object, when the pushing object performs operations such as clicking, searching, commenting, price comparing, discussion, browsing, purchasing, evaluating, consulting and the like on the pushing page data, the server may collect these behavior data (the latest behavior data of the pushing object), then generate a user portrait of the pushing object, and update (in case that the portrait library already has the portrait of the pushing object) or save (in case that the portrait library does not have the portrait of the pushing object) the generated user portrait of the pushing object to the portrait library. The details of generating, updating/saving the user portrait are described in detail above, and are not repeated here.
As one implementation, the insurance agent may also send a behavior query request for the push object to the server through the client at the A-end, and the server may respond to the behavior query request and push the latest behavior data of the push object to the client at the A-end.
As another implementation manner, after collecting the latest behavior data of the push object, the server may actively push the latest behavior data to the a-side client.
The server may determine the user behavior label of the push object according to the behavior category statistical information of the push object, and determine the content label of the push object according to the data content statistical information of the push object, where the behavior category statistical information and the data content statistical information are obtained from the latest statistical result of the behavior data of the push object, and the calculation manner of the latest statistical result is described in the foregoing embodiments.
And comprehensively analyzing according to the user behavior labels and the content labels of the push objects to generate user portraits matched with the push objects. For example, one or more types of behavior data with the greatest specific gravity in the behavior data of the push object may be selected, and the corresponding user behavior label is the user behavior label of the push object. The content tags of the pushing object are determined according to the data content corresponding to the behavior data of the selected category, and the content tags can be shown in fig. 4, but the embodiment of the invention is not limited to the content tags shown.
As one implementation, an insurance agent may submit a portrait query request for a push object to a server through its A-side client, and the server may push a user portrait matching the push object to the A-side client in response to the portrait query request.
As another implementation, the server may actively push the user portraits matching the push object to the A-side client.
The embodiment of the invention can also support the insurance agent to inquire the behavior data, user portraits and the like of the user to which any user ID belongs in the relation list from the server through the client at the end A, and as an alternative implementation way, the server can actively push corresponding behavior data, user portraits and the like to the insurance agent when the behavior data, user portraits and the like of the user ID belonging in the relation list of the insurance agent are changed.
At the client side at the A end, the user behavior data, the user portrait and the like sent by the server side can be displayed through the radar applet.
The service end can also carry out service statistics on the insurance agent, calculates the latest service statistics information of the insurance agent based on the latest behavior data of the pushing object and the stored service statistics information of the insurance agent, and the stored service statistics information of the insurance agent can be obtained according to the basic business card information extracted from the pushing page data. Thus, information such as the activity or the effectiveness of the contact user of the insurance agent can be counted and updated in real time.
As an implementation mode, the server side can directly call an interface such as a WeChat, an applet and the like to push the page pushing data to the client side of the C side.
As another implementation, the server may send the push page data to the a-side client of the insurance agent, and then forward the push page data from the a-side client to the C-side client. The forwarding mode includes, but is not limited to, poster, address book friend, two-dimensional code, link and the like.
The push page data may include, but is not limited to, data in the form of pictures, videos, text, tables, and the like.
The embodiment of the invention can determine which user is taken as the pushing object by the insurance agent, and can precisely match the user portraits of the pushing object according to the user ID of the pushing object when pushing data such as products, activities, contents and the like to different users, so as to refer to the user portraits of the pushing object to push, lead the pushed data to accord with the interests of the pushing object, realize thousands of people and thousands of faces of data pushing, and greatly improve the pertinence of pushing.
Moreover, the user portraits are generated based on the user behavior data, and the high-intention users are analyzed and mined, for example, when the users frequently conduct insurance risk comparison in the last time, the users are provided with the purchase insurance consciousness and the purchase decision making capability, but the professionality of insurance and risk suitable for themselves are fuzzy. Then, the embodiment of the invention can generate or update the user portrait of the user based on the latest statistical result of the behavior data of the user, splice the basic business card information of the insurance agent with the data to be pushed related to the decision about the insurance category, generate the business card and push the business card to the user, thereby achieving the purpose of accurately touching the user and forming a closed loop of the user from searching, browsing, directionally recommending, solving doubt, contacting sales personnel and completing purchase. The realization becomes through outputting specialized image and high-quality content with current sales force initiative marketing, attracts the user to visit, cultivates the user consciousness and promotes the achievement, both accurate location user, promotes business efficiency again, and targeted propelling movement content, product and sales force improve sales image, promotes sales force confidence, and user experience is good.
In addition, the pushing page data of the embodiment of the invention can generate the business card through the WeChat applet and the like, so that the paper business card is electronic and social, and accurate marketing and refined operation are realized by means of the social relationship chain of WeChat.
FIG. 5 is a system functional architecture diagram of insurance data pushing according to one embodiment of the invention.
Taking insurance data pushing as an example, the data pushing flow of the embodiment of the present invention may be implemented based on the system function architecture shown in fig. 5. As shown in fig. 5, the system functional framework mainly comprises several parts of front-end support, intelligent business cards, management background, basic service and infrastructure.
The front end supporting part comprises a PC web, an applet and a Mobile H5, wherein the applet is used for realizing the business card (pushing page data) of the embodiment of the invention, the PC web is used for editing the business card, and the Mobile H5 is used for realizing that a user accesses the business card of the embodiment at the Mobile end.
In the intelligent business card part, enterprise information management is used for managing enterprise information, for example, for pushing insurance data, the enterprise information is information of a certain insurance enterprise. The content management is used for managing the contents such as the pictures, the videos, the commodities and the like displayed by the business card, and the edited contents such as the pictures, the videos, the commodities and the like can be input through the interface of the content management. The personal center is mainly used for managing personal data by users, the commodity center is used for managing insurance products displayed in business cards, and the message center is used for managing messages, such as user login and registration messages, interaction messages of users and sales personnel, and the like. The insurance product purchase is used for realizing the function of purchasing insurance products, the business card holder is used for managing all business cards which are currently generated, the personal business card generation is used for realizing the function of business card generation, and the visitor track user records all kinds of behavior data of the user.
The management background is used for managing sales personnel, insurance products, image-text editing (namely, picture and text editing), video editing, auditing, authentication and the like. The auditing and authentication includes auditing and authentication of enterprises and users. Each of the above management has a corresponding interface. For example, sales force data or the like may be entered at a sales force management interface.
The basic service part mainly provides file service, authority management, a third party platform, a data dictionary, role management, an open platform, timing tasks, organization management, log management, login/registration, customer service, message pushing, multi-tenant and other services. The file service is used for uploading contents such as videos and pictures. Rights management, role management and organization management are used for configuration rights, roles and organization of the applet background, for example, when the applet background is configured, which loggers have rights to issue the applet, which loggers are roles capable of issuing content, and the organization, i.e. tenant, is an enterprise that issues the applet in the system of the embodiment of the invention. Third party platforms and open platforms are used to manage applets, such as configuring business domain names. The data dictionary is used for data management, such as unified management of data such as tags. The timing task is used to time push messages. The message pushing is used for sending a message reminder to sales personnel when a user accesses a business card. The multi-tenant functionality supports different enterprises in deploying configuration individual applets using the platform (i.e., the functional framework of fig. 5) of the present system. Sales personnel of different enterprises are bound with the respective enterprises.
The infrastructure part is used for realizing the functions of load balancing, database, message middleware, cache, cloud storage and the like. The method comprises the steps of load balancing, control and processing of a user access request by a message middleware user, storing product data and sales personnel data by a database, and respectively storing data by a cache and a cloud.
With the rising of insurance consciousness, the public starts to know the insurance appeal actively, so that an insurance enterprise can issue small programs based on the system function framework, and analyze and mine high-intention users purchasing insurance by means of big data and AI (artificial intelligence) technology. The system function framework is also suitable for enterprises in other industries to issue own applets so as to push product data.
Fig. 6 is a schematic diagram of main modules of a data pushing device according to an embodiment of the present invention.
As shown in fig. 6, the data pushing device 600 according to the embodiment of the present invention mainly includes: an identification receiving module 601, a portrait searching module 602, a data generating module 603 and a data pushing module 604.
The identifier receiving module 601 is configured to receive a user identifier of a push object sent by a data push initiator through a first client.
And the portrait searching module 602 is used for searching the user portrait matched with the push object in the portrait library according to the user identification of the push object.
The data generating module 603 is configured to obtain data to be pushed associated with a user portrait matched with a pushing object, and generate first pushing page data according to the obtained data to be pushed and basic business card information of a data pushing initiator created in advance, where the portrait searching module searches the user portrait matched with the pushing object.
The data pushing module 604 is configured to push the first pushed page data to the second client of the push object.
The data generation module 603 is further configured to: and under the condition that the portrait searching module does not find the user portrait matched with the pushing object, generating second pushing page data according to the pre-created data to be pushed and basic business card information associated with the data pushing initiator.
The data pushing module 604 is further configured to: and pushing the second pushing page data to a second client of the pushing object.
In one embodiment, the data pushing apparatus 600 further includes: the behavior data acquisition module is used for acquiring the latest behavior data of the push object, wherein the latest behavior data comprises behavior data of the push object on the first push page data or the second push page data.
In one embodiment, the data pushing apparatus 600 further includes: the behavior data statistics module is used for acquiring historical statistics results of the behavior data of the pushing object, and if the historical statistics results are acquired, the latest statistics results of the behavior data of the pushing object are obtained according to the historical statistics results and the latest behavior data; and if the historical statistical result is not obtained, obtaining the latest statistical result of the behavior data of the pushing object according to the latest behavior data.
In one embodiment, the data pushing apparatus 600 further includes: and the portrait generation module is used for generating a user portrait matched with the pushing object according to the latest statistical result of the behavior data of the pushing object and updating or storing the generated user portrait in a portrait library.
In one embodiment, the representation generation module may be specifically configured to: determining a user behavior label and a content label of the push object according to the behavior category statistical information and the data content statistical information in the latest statistical result respectively; and generating the user portrait matched with the push object according to the user behavior label and the content label of the push object.
In one embodiment, the data pushing apparatus 600 further includes a behavioral data pushing module configured to: and responding to a behavior query request of the push object sent by the data push initiator, and pushing the latest behavior data of the push object to the first client.
In another embodiment, the behavioral data push module may be configured to: the latest behavior data of the pushing object is actively pushed to the first client.
In one embodiment, the data pushing device 600 further includes a portrait pushing module for: and responding to a portrait inquiry request of the push object sent by the data push initiator, and pushing the user portrait matched with the push object to the first client.
In another embodiment, the portrait pushing module of the data pushing device 600 is used to: and actively pushing the user portrait matched with the pushing object to the first client.
In one embodiment, the data pushing apparatus 600 further includes a traffic statistics module, configured to: extracting basic business card information from the first pushing page data or the second pushing page data, and acquiring stored business statistics information corresponding to the basic business card information; and calculating the latest business statistics information of the data pushing initiator according to the behavior data of the pushing object on the first pushing page data or the second pushing page data and the stored business statistics information corresponding to the basic business card information.
The data pushing module 604 may push the first pushed page data or the second pushed page data to the second client of the push object in either one of the following manners: mode one: pushing the first pushing page data or the second pushing page data to a second client of the pushing object through a preset interface; mode two: the method comprises the steps of sending first pushing page data or second pushing page data to a first client to be pushed to a second client of a pushing object at the first client according to a pushing mode appointed by a data pushing initiator, wherein the pushing mode appointed by the data pushing initiator comprises one or more of a poster, an address book friend, a two-dimensional code and a link.
In one embodiment, the data pushing apparatus 600 further includes a configuration management module for: pre-configuring basic information of a data pushing initiator and business data associated with the data pushing initiator; creating basic business card information of a data pushing initiator according to the basic information, and creating data to be pushed associated with the data pushing initiator according to the service data; and storing the identification of the data pushing initiator, the basic business card information of the data pushing initiator and the mapping relation between the data to be pushed and the data pushing initiator, wherein the identification of the data pushing initiator is used for searching the basic business card information of the data pushing initiator and the data to be pushed and associated with the data pushing initiator.
In one embodiment, the data pushing apparatus 600 further includes a relationship maintenance module for: reading a relation list corresponding to the data pushing initiator, and searching a user identifier of a pushing object in the relation list, wherein the relation list is used for storing the binding relation between the information of the data pushing initiator and the user identifier of a service user; and adding the user identification of the push object to the relation list under the condition that the user identification of the push object is not found.
The embodiment of the invention can diversify and expand the guest-obtaining form, and can intelligently and accurately position the user interests according to the user images, thereby pertinently pushing data, improving service efficiency, improving sales image, improving the confidence level of sales personnel, ensuring good user experience, realizing long-term non-perception access to users, and being beneficial to culturing potential customers and precipitating customer resources.
In addition, the specific implementation of the data pushing device in the embodiment of the present invention has been described in detail in the above data pushing method, so the description is not repeated here.
Fig. 7 illustrates an exemplary system architecture 700 to which the data pushing method or data pushing apparatus of embodiments of the present invention may be applied.
As shown in fig. 7, a system architecture 700 may include terminal devices 701, 702, 703, a network 704, and a server 705. The network 704 is the medium used to provide communication links between the terminal devices 701, 702, 703 and the server 705. The network 704 may include various connection types, such as wired, wireless communication links, or fiber optic cables, among others.
A user may interact with the server 705 via the network 704 using the terminal devices 701, 702, 703 to receive or send messages or the like. Various communication client applications such as a web browser application, a search class application, an instant messaging tool, a mailbox client, social platform software, etc., may be installed on the terminal devices 701, 702, 703, as just examples.
The terminal devices 701, 702, 703 may be various electronic devices having a display screen and supporting web browsing, including but not limited to smartphones, tablets, laptop and desktop computers, and the like.
The server 705 may be a server providing various services, such as a background management server (by way of example only) providing support for websites browsed by users using the terminal devices 701, 702, 703. The background management server may analyze and process the received data such as the product information query request, and feed back the processing result (e.g., product information—only an example) to the terminal device.
It should be noted that, the data pushing method provided in the embodiment of the present application is generally executed by the server 705, and accordingly, the data pushing device is generally disposed in the server 705.
It should be understood that the number of terminal devices, networks and servers in fig. 7 is merely illustrative. There may be any number of terminal devices, networks, and servers, as desired for implementation.
Referring now to FIG. 6, there is illustrated a schematic diagram of a computer system 600 suitable for use in implementing a terminal device or server in accordance with an embodiment of the present application. The terminal device or server shown in fig. 6 is only an example, and should not impose any limitation on the functions and scope of use of the embodiments of the present application.
As shown in fig. 6, the computer system 600 includes a Central Processing Unit (CPU) 601, which can perform various appropriate actions and processes according to a program stored in a Read Only Memory (ROM) 602 or a program loaded from a storage section 608 into a Random Access Memory (RAM) 603. In the RAM 603, various programs and data required for the operation of the system 600 are also stored. The CPU 601, ROM 602, and RAM 603 are connected to each other through a bus 604. An input/output (I/O) interface 605 is also connected to bus 604.
The following components are connected to the I/O interface 605: an input portion 606 including a keyboard, mouse, etc.; an output portion 607 including a Cathode Ray Tube (CRT), a Liquid Crystal Display (LCD), and the like, a speaker, and the like; a storage section 608 including a hard disk and the like; and a communication section 609 including a network interface card such as a LAN card, a modem, or the like. The communication section 609 performs communication processing via a network such as the internet. The drive 610 is also connected to the I/O interface 605 as needed. Removable media 611 such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, or the like is installed as needed on drive 610 so that a computer program read therefrom is installed as needed into storage section 608.
In particular, according to the disclosed embodiments of the application, the processes described above with reference to the main step schematic diagrams may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method shown in the main step schematic. In such an embodiment, the computer program may be downloaded and installed from a network through the communication portion 609, and/or installed from the removable medium 611. The above-described functions defined in the system of the present application are performed when the computer program is executed by a Central Processing Unit (CPU) 601.
The computer readable medium shown in the present application may be a computer readable signal medium or a computer readable storage medium, or any combination of the two. The computer readable storage medium can be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or a combination of any of the foregoing. More specific examples of the computer-readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the context of this document, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In the present application, however, the computer-readable signal medium may include a data signal propagated in baseband or as part of a carrier wave, with the computer-readable program code embodied therein. Such a propagated data signal may take any of a variety of forms, including, but not limited to, electro-magnetic, optical, or any suitable combination of the foregoing. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: wireless, wire, fiber optic cable, RF, etc., or any suitable combination of the foregoing.
The primary step diagrams and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present application. In this regard, each block in the main step diagrams or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams or main step diagrams, and combinations of blocks in the block diagrams or main step diagrams, can be implemented by special purpose hardware-based systems that perform the specified functions or operations, or combinations of special purpose hardware and computer instructions.
The modules involved in the embodiments of the present application may be implemented in software or in hardware. The described modules may also be provided in a processor, for example, as: a processor comprises an identification receiving module, a portrait searching module, a data generating module and a data pushing module. The names of these modules do not in any way constitute a limitation of the module itself, and for example, the identification receiving module may also be described as "a module for receiving a user identification of a push object sent by a data push initiator via a first client".
As another aspect, the present invention also provides a computer-readable medium that may be contained in the apparatus described in the above embodiments; or may be present alone without being fitted into the device. The computer readable medium carries one or more programs which, when executed by a device, cause the device to include: receiving a user identifier of a push object sent by a data push initiator through a first client; searching a user portrait matched with the pushing object in a portrait library according to the user identification of the pushing object; under the condition that the user portrait matched with the pushing object is found, obtaining data to be pushed associated with the user portrait matched with the pushing object, and generating first pushing page data according to the obtained data to be pushed and basic business card information of a data pushing initiator which is created in advance, so that the first pushing page data is pushed to a second client of the pushing object.
According to the technical scheme of the embodiment of the invention, according to the user identification of the pushing object sent by the data pushing initiator through the first client, the user portrait matched with the pushing object is searched in the portrait library, under the condition that the user portrait is searched, the data to be pushed associated with the user portrait matched with the pushing object is obtained, and the first pushing page data is generated according to the data to be pushed and the basic business card information of the data pushing initiator created in advance so as to be pushed to the second client of the pushing object. The system can diversify and expand the guest-obtaining form, can intelligently and accurately position the user according to the user image, improve the service efficiency, pertinently push data according to the user demand or preference, improve the sales image, improve the confidence level of sales personnel, realize good user experience, realize the long-term non-perception access to the user, and be favorable for culturing potential customers and precipitating customer resources.
The above embodiments do not limit the scope of the present invention. It will be apparent to those skilled in the art that various modifications, combinations, sub-combinations and alternatives can occur depending upon design requirements and other factors. Any modifications, equivalent substitutions and improvements made within the spirit and principles of the present invention should be included in the scope of the present invention.

Claims (13)

1. The data pushing method is characterized by comprising the following steps of:
receiving a user identifier of a push object sent by a data push initiator through a first client;
searching a user portrait matched with the pushing object in a portrait library according to the user identification of the pushing object;
under the condition that the user portrait matched with the pushing object is found, acquiring data to be pushed associated with the user portrait matched with the pushing object, and generating first pushing page data according to the acquired data to be pushed and basic business card information of a data pushing initiator which is created in advance so as to push the first pushing page data to a second client of the pushing object;
the method for obtaining the data to be pushed associated with the user portrait matched with the pushing object comprises the following steps: according to the pre-established corresponding relation between the user portraits and the user scenes, acquiring the user scenes corresponding to the user portraits matched with the pushing objects, configuring respective data to be pushed in each user scene, and acquiring the data to be pushed associated with the user portraits matched with the pushing objects according to the user scenes corresponding to the user portraits matched with the pushing objects.
2. The method as recited in claim 1, further comprising: and under the condition that the user portrait matched with the pushing object is not found, generating second pushing page data according to the pre-created data to be pushed associated with the data pushing initiator and the basic business card information, so as to push the second pushing page data to a second client of the pushing object.
3. The method of claim 2, wherein after pushing the first pushed page data or the second pushed page data to the second client of the push object, the method further comprises:
collecting the latest behavior data of the push object, wherein the latest behavior data comprises behavior data of the push object on the first push page data or the second push page data;
acquiring a historical statistical result of the behavior data of the pushing object, and if the historical statistical result is acquired, acquiring an up-to-date statistical result of the behavior data of the pushing object according to the historical statistical result and the up-to-date behavior data; if the historical statistical result is not obtained, obtaining the latest statistical result of the behavior data of the pushing object according to the latest behavior data;
And generating a user portrait matched with the push object according to the latest statistical result of the behavior data of the push object, and updating or storing the generated user portrait in the portrait library.
4. A method according to claim 3, further comprising, after said collecting up-to-date behavioral data of the push subject:
responding to a behavior query request of the push object sent by the data push initiator, and pushing the latest behavior data of the push object to the first client; or actively pushing the latest behavior data of the pushing object to the first client.
5. The method of claim 3, wherein generating the user representation matching the push object based on the latest statistics of the behavior data of the push object comprises:
determining a user behavior label and a content label of the push object according to the behavior category statistical information and the data content statistical information in the latest statistical result respectively;
and generating a user portrait matched with the push object according to the user behavior label and the content label of the push object.
6. The method of claim 3 or 5, further comprising, after said generating a user representation matching said push object:
responding to a portrait inquiry request of the push object sent by the data push initiator, and pushing the user portrait matched with the push object to the first client; or actively pushing the user portrait matched with the pushing object to the first client.
7. The method as recited in claim 2, further comprising:
extracting the basic business card information from the first pushing page data or the second pushing page data, and acquiring stored business statistics information corresponding to the basic business card information;
and calculating the latest business statistics information of the data pushing initiator according to the behavior data of the pushing object on the first pushing page data or the second pushing page data and the stored business statistics information corresponding to the basic business card information.
8. The method of claim 2, wherein the first pushed page data or the second pushed page data is pushed to the second client of the push object by either one of:
Mode one: pushing the first pushing page data or the second pushing page data to a second client of the pushing object through a preset interface;
mode two: the first pushing page data or the second pushing page data are sent to the first client side so that the first client side can push the first pushing page data to the second client side of the pushing object according to a pushing mode appointed by the data pushing initiator, and the pushing mode appointed by the data pushing initiator comprises one or more of a poster, an address book friend, a two-dimensional code and a link.
9. The method as recited in claim 2, further comprising:
pre-configuring basic information of the data pushing initiator and service data associated with the data pushing initiator;
creating basic business card information of the data pushing initiator according to the basic information, and creating data to be pushed associated with the data pushing initiator according to the service data;
and storing the identification of the data pushing initiator, the basic business card information of the data pushing initiator and the mapping relation between the data to be pushed and the data to be associated with the data pushing initiator, wherein the identification of the data pushing initiator is used for searching the basic business card information of the data pushing initiator and the data to be pushed and associated with the data pushing initiator.
10. The method of claim 1, further comprising, after the receiving the user identification of the push object sent by the data push initiator through the first client:
reading a relation list corresponding to the data pushing initiator, and searching a user identifier of the pushing object in the relation list, wherein the relation list is used for storing a binding relation between information of the data pushing initiator and a user identifier of a service user of the data pushing initiator;
and adding the user identification of the push object to the relation list under the condition that the user identification of the push object is not found.
11. A data pushing apparatus, comprising:
the device comprises an identifier receiving module, a data pushing initiator and a data pushing module, wherein the identifier receiving module is used for receiving a user identifier of a pushing object sent by the data pushing initiator through a first client;
the portrait searching module is used for searching the user portrait matched with the pushing object in a portrait library according to the user identification of the pushing object;
the data generation module is used for acquiring data to be pushed associated with the user portrait matched with the pushing object under the condition that the portrait searching module searches the user portrait matched with the pushing object, and generating first pushing page data according to the acquired data to be pushed and basic business card information of a data pushing initiator, which is created in advance;
The data pushing module is used for pushing the first pushing page data to a second client of the pushing object;
the method for obtaining the data to be pushed associated with the user portrait matched with the pushing object comprises the following steps: according to the pre-established corresponding relation between the user portraits and the user scenes, acquiring the user scenes corresponding to the user portraits matched with the pushing objects, configuring respective data to be pushed in each user scene, and acquiring the data to be pushed associated with the user portraits matched with the pushing objects according to the user scenes corresponding to the user portraits matched with the pushing objects.
12. An electronic device, comprising:
one or more processors;
a memory for storing one or more programs,
the one or more programs, when executed by the one or more processors, cause the one or more processors to implement the method of any of claims 1-10.
13. A computer readable medium, on which a computer program is stored, characterized in that the program, when being executed by a processor, implements the method according to any of claims 1-10.
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