CN115567732B - Virtual live broadcast interaction method and device - Google Patents
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
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- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
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- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
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Abstract
The application discloses and provides a virtual live broadcast interaction method and device, wherein the method comprises the following steps: opening a target live broadcast platform by using a built-in browser; acquiring a source code of a target live broadcast platform, and analyzing an interaction function and a corresponding interaction mode of the target live broadcast platform through the source code; starting virtual live broadcast, and automatically detecting comment information and interaction requests of audiences; generating comment reply information according to the comment information, and sending the comment reply information; based on the interactive function and the corresponding interactive mode, response operation information is generated according to the interactive request, and corresponding response operation is executed according to the response operation information, so that the problem that inconvenience is brought to multi-platform virtual live broadcast of a merchant due to different use policies, use limitations and standards of live broadcast platform interfaces in the prior art is solved.
Description
Technical Field
The invention relates to the technical field of virtual live broadcast interaction, in particular to a virtual live broadcast interaction method and device.
Background
With the increasing number of scenes of live anchor virtualization with goods, how the virtual anchor interacts with audiences becomes a problem to be solved urgently by each live broadcast platform and merchants. If too little interaction is caused, the user experience is seriously influenced, and even the user can be judged to record and play. The interaction mainly in the form of question answering, pop-up explanation commodities, coupons and various activities is highly related to the interfaces provided by the live broadcast platforms, the interfaces of the live broadcast platforms have different open use policies, different use restrictions and different technical standards, so that great troubles are brought to merchants needing virtual live broadcast on multiple platforms, and great development burden is brought to corresponding technical service providers.
Disclosure of Invention
Therefore, the technical problem to be solved by the invention is to overcome the problem that inconvenience is brought to multi-platform virtual live broadcast of merchants due to different use policies, use limitations and standards of live broadcast platform interfaces in the prior art, thereby providing a virtual live broadcast interaction method and device.
In order to solve the above technical problem, the disclosed embodiments of the present invention at least provide a virtual live broadcast interaction method and apparatus.
In a first aspect, an embodiment of the present disclosure provides a virtual live broadcast interaction method, including:
opening a target live broadcast platform by using a built-in browser;
acquiring a source code of the target live broadcast platform, and analyzing an interaction control position, an interaction function and a corresponding interaction mode of the target live broadcast platform through the source code;
starting virtual live broadcast, and automatically detecting comment information and interaction requests of audiences;
generating comment reply information according to the comment information, and sending the comment reply information;
and generating response operation information according to the interaction request based on the position of the interaction control, the interaction function and the corresponding interaction mode, and executing corresponding response operation according to the response operation information.
Optionally, before the starting the virtual live broadcast, the method further includes: calling a preset application program interface; and writing the interaction function and the corresponding interaction mode into a live broadcast process through the application program interface.
Optionally, the interaction mode includes link clicking, text content inputting, name card sending, commodity pushing, coupon sending, voice synthesizing and video synthesizing.
Optionally, the generating reply information according to the comment information is: and performing semantic analysis on the comment information through a natural language processing method to generate response information.
Optionally, before the opening the target live platform using the built-in browser, the method further includes: collecting historical comment information of the target live broadcast platform and corresponding response modes as a training data set; training the rule-based detection model by using a training data set to obtain an interactive detection model; the comment information and the interaction request for automatically detecting the audience are as follows: and automatically detecting comment information and interaction requests of audiences through the interaction detection model.
In a second aspect, an embodiment of the present disclosure further provides a virtual live broadcast interaction apparatus, including:
the live broadcast platform starting module is used for opening a target live broadcast platform by using a built-in browser;
the source code acquisition module is used for acquiring a source code of the target live broadcast platform and analyzing the position of an interaction control, the interaction function and a corresponding interaction mode of the target live broadcast platform through the source code;
the virtual live broadcast starting module is used for starting virtual live broadcast and automatically detecting comment information and interaction requests of audiences;
the comment reply module is used for generating comment reply information according to the comment information and sending the comment reply information;
and the operation response module is used for generating response operation information according to the interaction request based on the position of the interaction control, the interaction function and the corresponding interaction mode, and executing corresponding response operation according to the response operation information.
Optionally, the apparatus further comprises: the application program calling module is used for calling a preset application program interface; and the interactive function writing module is used for writing the interactive function and the corresponding interactive mode into the live broadcast process through the application program interface.
Optionally, the interaction mode includes link clicking, text content inputting, name card sending, commodity pushing, coupon sending, voice synthesizing and video synthesizing.
In a third aspect, an embodiment of the present disclosure further provides a computer device, including: a processor, a memory and a bus, the memory storing machine-readable instructions executable by the processor, the processor and the memory communicating via the bus when the computer device is running, the machine-readable instructions when executed by the processor performing the steps of the first aspect described above, or any possible implementation of the first aspect.
In a fourth aspect, the disclosed embodiments of the present invention further provide a computer-readable storage medium, where a computer program is stored, and the computer program is executed by a processor to perform the steps in the first aspect or any one of the possible implementation manners of the first aspect.
The technical scheme provided by the embodiment of the invention has the following beneficial effects:
the control mode of the human anchor is directly simulated by a computer to interact with the audience, and the operation of the human anchor on the webpage can be simulated. Firstly, a webpage of each live broadcast platform is opened in a browser-like mode, a simulation command from a live broadcast program is received, and specified operation is carried out at specified time. Different with other special purpose program, can each different live platform of adaptation, and possess powerful scalability, let virtual live broadcast and recorded broadcast produce essential difference, in recorded broadcast, live personnel are a section video that will record in advance and impel live broadcast platform, and in virtual live broadcast, live content can be according to spectator's quiz, request and real-time generation, and can send the coupon for the user at live broadcast in-process like real person's anchor broadcast, pop out the commodity link of explaining at present, even do some lottery drawing activities and so on interdynamic, very big improvement watch experience.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the invention, as claimed.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, and it is obvious that the drawings in the following description are some embodiments of the present invention, and other drawings can be obtained by those skilled in the art without creative efforts.
Fig. 1 is a flowchart illustrating a virtual live interaction method according to an embodiment of the present disclosure;
FIG. 2 is a flow chart illustrating another method of virtual live interaction provided by the disclosed embodiment of the invention;
fig. 3 is a schematic structural diagram of a virtual live broadcast interaction apparatus according to an embodiment of the present disclosure;
fig. 4 shows a schematic structural diagram of a computer device according to an embodiment of the present disclosure.
Detailed Description
Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, like numbers in different drawings represent the same or similar elements unless otherwise indicated. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present invention. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the invention, as detailed in the summary of the invention.
Example 1
As shown in fig. 1, a flowchart of a virtual live broadcast interaction method provided in an embodiment of the present disclosure includes:
s11: opening a target live broadcast platform by using a built-in browser;
s12: acquiring a source code of a target live broadcast platform, and analyzing an interaction function and a corresponding interaction mode of the target live broadcast platform through the source code;
s13: starting virtual live broadcast, and automatically detecting comment information and interaction requests of audiences;
s14: generating comment reply information according to the comment information, and sending the comment reply information;
s15: and based on the interactive function and the corresponding interactive mode, generating response operation information according to the interactive request, and executing corresponding response operation according to the response operation information.
It can be understood that, according to the technical solution provided by this embodiment, the operation mode of the live anchor is directly simulated by the computer to interact with the audience, and the operation of the live anchor on the web page can be simulated. Firstly, a webpage of each live broadcast platform is opened in a browser-like mode, a simulation command from a live broadcast program is received, and specified operation is carried out at specified time. Different with other special program, can each different live platform of adaptation, and possess powerful scalability, let virtual live broadcast and recorded broadcast produce essential difference, in recorded broadcast, live personnel are to pushing away a section video that records in advance and flow to live broadcast platform, and in virtual live broadcast, live broadcast content can be according to audience's question, request and real-time generation, and can be like the live person's anchor broadcast send the coupon for the user at live broadcast in-process, pop out the commodity link of explaining at present, even do up some lottery activities and so on the interdynamic, very big improvement watch experience.
Example 2
As shown in fig. 2, a flowchart of another virtual live broadcast interaction method provided in an embodiment of the present disclosure includes:
s21: collecting historical comment information of a target live broadcast platform and a corresponding response mode as a training data set;
s22: training a rule-based detection model by using a training data set to obtain an interactive detection model;
s23: opening a target live broadcast platform by using a built-in browser;
s24: acquiring a source code of a target live broadcast platform, and analyzing an interaction function and a corresponding interaction mode of the target live broadcast platform through the source code;
s25: calling a preset application program interface;
s26: writing the interaction function and the corresponding interaction mode into a live broadcast flow through an application program interface;
s27: starting virtual live broadcast, and automatically detecting comment information and interaction requests of audiences through an interaction detection model;
s28: performing semantic analysis on the comment information through a natural language processing method to generate reply information, and sending comment reply information;
s29: and based on the interactive function and the corresponding interactive mode, generating response operation information according to the interactive request, and executing corresponding response operation according to the response operation information.
In particular practice, the interaction means include clicking a link, inputting text, sending business cards, pushing goods, sending coupons, synthesizing voice, and synthesizing video.
According to the scheme, the position of an interactive control, an interactive function and an interactive mode are obtained through analyzing a source code of a presentation interface of a target live broadcast platform, historical comment information and a corresponding response mode are collected to serve as a training data set, and a rule-based model is trained to obtain a detection model; analyzing the source code of the virtual live interface to obtain information input by the audience, detecting the information input by the audience by using a detection model, and identifying comment information and an interaction request; if the comment information is the comment information, extracting the corresponding comment reply information from a preset reply library according to the information content; and if the request is an interaction request, generating response operation information according to the interaction function and the interaction mode, and triggering the corresponding interaction control according to the response operation information and the interaction control position to realize interaction (such as coupon sending and commodity link sending).
It can be understood that, according to the technical solution provided by this embodiment, the operation mode of the live anchor is directly simulated by the computer to interact with the audience, and the operation of the live anchor on the web page can be simulated. Firstly, a webpage of each live broadcast platform is opened in a browser-like mode, a simulation command from a live broadcast program is received, and specified operation is carried out at specified time. Different with other special program, can each different live platform of adaptation, and possess powerful scalability, let virtual live broadcast and recorded broadcast produce essential difference, in recorded broadcast, live personnel are to pushing away a section video that records in advance and flow to live broadcast platform, and in virtual live broadcast, live broadcast content can be according to audience's question, request and real-time generation, and can be like the live person's anchor broadcast send the coupon for the user at live broadcast in-process, pop out the commodity link of explaining at present, even do up some lottery activities and so on the interdynamic, very big improvement watch experience.
Example 3
As shown in fig. 3, an embodiment of the present invention further provides a virtual live interactive apparatus, including:
a live broadcast platform starting module 31, configured to open a target live broadcast platform using a built-in browser;
a source code obtaining module 32, configured to obtain a source code of the target live broadcast platform, and analyze, through the source code, a position of an interaction control, an interaction function, and a corresponding interaction mode of the target live broadcast platform;
the virtual live broadcast starting module 33 is used for starting virtual live broadcast and automatically detecting comment information and interaction requests of audiences;
the comment reply module 34 is configured to generate comment reply information according to the comment information, and send the comment reply information;
and an operation response module 35, configured to generate response operation information according to the interaction request based on the position of the interaction control, the interaction function, and the corresponding interaction mode, and execute a corresponding response operation according to the response operation information.
In a particular practice, as shown in phantom in fig. 3, the apparatus further comprises:
an application calling module 36, configured to call a preset application interface;
and the interactive function writing module 37 is configured to write the interactive function and the corresponding interactive mode into a live broadcast process through the application program interface.
The interactive detection model building module 38 is used for collecting historical comment information of the target live broadcast platform and corresponding response modes as a training data set; and training the rule-based detection model by using a training data set to obtain an interactive detection model. The virtual live broadcast starting module 33 automatically detects comment information and interaction requests of audiences through an interaction detection model.
In particular practice, the interaction means includes clicking a link, inputting text, sending a business card, pushing a commodity, sending a coupon, synthesizing voice, and synthesizing video.
In a specific practice, the comment reply module 34 generates reply information by performing semantic analysis on the comment information through a natural language processing method.
It can be understood that, according to the technical solution provided by this embodiment, the operation mode of the live anchor is directly simulated by the computer to interact with the audience, and the operation of the live anchor on the web page can be simulated. Firstly, a webpage of each live broadcast platform is opened in a browser-like mode, a simulation command from a live broadcast program is received, and specified operation is carried out at specified time. Different with other special program, can each different live platform of adaptation, and possess powerful scalability, let virtual live broadcast and recorded broadcast produce essential difference, in recorded broadcast, live personnel are to pushing away a section video that records in advance and flow to live broadcast platform, and in virtual live broadcast, live broadcast content can be according to audience's question, request and real-time generation, and can be like the live person's anchor broadcast send the coupon for the user at live broadcast in-process, pop out the commodity link of explaining at present, even do up some lottery activities and so on the interdynamic, very big improvement watch experience.
Example 4
Based on the same technical concept, an embodiment of the present application further provides a computer device, which includes a memory 1 and a processor 2, as shown in fig. 4, the memory 1 stores a computer program, and the processor 2 implements the virtual live broadcast interaction method described in any one of the above when executing the computer program.
The memory 1 includes at least one type of readable storage medium, which includes a flash memory, a hard disk, a multimedia card, a card type memory (e.g., SD or DX memory, etc.), a magnetic memory, a magnetic disk, an optical disk, and the like. The memory 1 may in some embodiments be an internal storage unit of the virtual live interactive system, e.g. a hard disk. The memory 1 may also be an external storage device of the virtual live interactive system in other embodiments, such as a plug-in hard disk, a Smart Media Card (SMC), a Secure Digital (SD) Card, a Flash memory Card (Flash Card), and the like. Further, the storage 1 may also comprise both an internal storage unit of the virtual live interactive system and an external storage device. The memory 1 may be used to store not only application software installed in the virtual live interactive system and various data, such as codes of a virtual live interactive program, but also temporarily store data that has been output or is to be output.
The processor 2 may be a Central Processing Unit (CPU), controller, microcontroller, microprocessor or other data Processing chip in some embodiments, and is used for executing program codes stored in the memory 1 or Processing data, such as executing a virtual live interactive program.
It can be understood that, according to the technical solution provided by this embodiment, the operation mode of the live anchor is directly simulated by the computer to interact with the audience, and the operation of the live anchor on the web page can be simulated. Firstly, a webpage of each live broadcast platform is opened in a browser-like mode, a simulation command from a live broadcast program is received, and specified operation is carried out at specified time. Different with other special program, can each different live platform of adaptation, and possess powerful scalability, let virtual live broadcast and recorded broadcast produce essential difference, in recorded broadcast, live personnel are to pushing away a section video that records in advance and flow to live broadcast platform, and in virtual live broadcast, live broadcast content can be according to audience's question, request and real-time generation, and can be like the live person's anchor broadcast send the coupon for the user at live broadcast in-process, pop out the commodity link of explaining at present, even do up some lottery activities and so on the interdynamic, very big improvement watch experience.
The disclosed embodiment of the present invention further provides a computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and when the computer program is executed by a processor, the steps of the virtual live broadcast interaction method described in the above method embodiment are executed. The storage medium may be a volatile or non-volatile computer-readable storage medium.
The computer program product of the virtual live broadcast interaction method provided in the embodiments of the present disclosure includes a computer-readable storage medium storing a program code, where instructions included in the program code may be used to execute steps of the virtual live broadcast interaction method described in the above method embodiments, which may be referred to in the above method embodiments specifically, and are not described herein again.
The disclosed embodiments also provide a computer program which, when executed by a processor, implements any one of the methods of the preceding embodiments. The computer program product may be embodied in hardware, software or a combination thereof. In an alternative embodiment, the computer program product is embodied in a computer storage medium, and in another alternative embodiment, the computer program product is embodied in a Software product, such as a Software Development Kit (SDK) or the like.
It is understood that the same or similar parts in the above embodiments may be mutually referred to, and the same or similar parts in other embodiments may be referred to for the content which is not described in detail in some embodiments.
It should be noted that the terms "first," "second," and the like in the description of the present invention are used for descriptive purposes only and are not to be construed as indicating or implying relative importance. Further, in the description of the present invention, the meaning of "a plurality" means at least two unless otherwise specified.
Any process or method descriptions in flow charts or otherwise described herein may be understood as representing modules, segments, or portions of code which include one or more executable instructions for implementing specific logical functions or steps in the process, and alternate implementations are included within the scope of the preferred embodiment of the present invention in which functions may be executed out of order from that shown or discussed, including substantially concurrently or in reverse order, depending on the functionality involved, as would be understood by those reasonably skilled in the art of the present invention.
It should be understood that portions of the present invention may be implemented in hardware, software, firmware, or a combination thereof. In the above embodiments, various steps or methods may be implemented in software or firmware stored in a memory and executed by a suitable instruction execution system. For example, if implemented in hardware, as in another embodiment, any one or combination of the following techniques, which are known in the art, may be used: a discrete logic circuit having a logic gate circuit for implementing a logic function on a data signal, an application specific integrated circuit having an appropriate combinational logic gate circuit, a Programmable Gate Array (PGA), a Field Programmable Gate Array (FPGA), or the like.
It will be understood by those skilled in the art that all or part of the steps carried by the method for implementing the above embodiments may be implemented by hardware related to instructions of a program, which may be stored in a computer readable storage medium, and when the program is executed, the program includes one or a combination of the steps of the method embodiments.
In addition, functional units in the embodiments of the present invention may be integrated into one processing module, or each unit may exist alone physically, or two or more units are integrated into one module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode. The integrated module, if implemented in the form of a software functional module and sold or used as a separate product, may also be stored in a computer-readable storage medium.
The storage medium mentioned above may be a read-only memory, a magnetic or optical disk, etc.
In the description herein, references to the description of the term "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," etc., mean that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the invention. In this specification, the schematic representations of the terms used above do not necessarily refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples.
Although embodiments of the present invention have been shown and described above, it is understood that the above embodiments are exemplary and should not be construed as limiting the present invention, and that variations, modifications, substitutions and alterations can be made to the above embodiments by those of ordinary skill in the art within the scope of the present invention.
Claims (7)
1. A virtual live interaction method is characterized by comprising the following steps:
opening a target live broadcast platform by using a built-in browser;
acquiring a source code of the target live broadcast platform, and analyzing an interaction control position, an interaction function and a corresponding interaction mode of the target live broadcast platform through the source code;
starting virtual live broadcast, and automatically detecting comment information and interaction requests of audiences;
generating comment reply information according to the comment information, and sending the comment reply information;
based on the position of the interactive control, the interactive function and the corresponding interactive mode, generating response operation information according to the interactive request, and executing corresponding response operation according to the response operation information;
before the starting the virtual live broadcast, the method further comprises: calling a preset application program interface; writing the interaction function and the corresponding interaction mode into a live broadcast process through the application program interface;
before the opening of the target live platform by using the built-in browser, the method further comprises the following steps: collecting historical comment information and a corresponding response mode of the target live broadcast platform as a training data set; training a rule-based detection model by using a training data set to obtain an interactive detection model; the comment information and the interaction request for automatically detecting the audience are as follows: and automatically detecting comment information and interaction requests of audiences through the interaction detection model.
2. The virtual live interaction method as claimed in claim 1, wherein the interaction means includes clicking a link, inputting text content, sending a business card, pushing a commodity, sending a coupon, synthesizing voice and synthesizing video.
3. The virtual live interaction method as claimed in claim 2, wherein the generating of the reply information according to the comment information is: and performing semantic analysis on the comment information through a natural language processing method to generate response information.
4. A virtual live interaction device, comprising:
the live broadcast platform starting module is used for opening a target live broadcast platform by using a built-in browser;
the source code acquisition module is used for acquiring a source code of the target live broadcast platform and analyzing the position of an interactive control, an interactive function and a corresponding interactive mode of the target live broadcast platform through the source code;
the virtual live broadcast starting module is used for starting virtual live broadcast and automatically detecting comment information and interaction requests of audiences;
the comment reply module is used for generating comment reply information according to the comment information and sending the comment reply information;
the operation response module is used for generating response operation information according to the interaction request based on the position of the interaction control, the interaction function and the corresponding interaction mode, and executing corresponding response operation according to the response operation information;
the application program calling module is used for calling a preset application program interface;
the interactive function writing module is used for writing the interactive function and the corresponding interactive mode into a live broadcast process through the application program interface;
the interactive detection model building module is used for collecting historical comment information of a target live broadcast platform and corresponding response modes as a training data set; training a rule-based detection model by using a training data set to obtain an interactive detection model, and automatically detecting comment information and an interactive request of audiences by using a virtual live broadcast starting module through the interactive detection model of the interactive detection model.
5. The virtual live interaction device as claimed in claim 4, wherein the interaction means comprises clicking a link, inputting text content, sending business cards, pushing commodities, sending coupons, synthesizing voice and synthesizing video.
6. A computer device, comprising: a processor, a memory and a bus, the memory storing machine-readable instructions executable by the processor, the processor and the memory communicating over the bus when a computer device is running, the machine-readable instructions when executed by the processor performing the virtual live interaction method of any one of claims 1 to 3.
7. A computer-readable storage medium, having a computer program stored thereon, which, when executed by a processor, performs a virtual live interaction method as claimed in any one of claims 1 to 3.
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Citations (7)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN111866529A (en) * | 2020-06-05 | 2020-10-30 | 江苏遨信科技有限公司 | Method and system for hybrid use of virtual real person during video live broadcast |
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| CN114125491A (en) * | 2022-01-20 | 2022-03-01 | 阿里巴巴（中国）有限公司 | Virtual live broadcast control method and device |
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