CN115563421A - Data processing method and device and server - Google Patents

Data processing method and device and server Download PDF

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Publication number
CN115563421A
CN115563421A CN202211330250.2A CN202211330250A CN115563421A CN 115563421 A CN115563421 A CN 115563421A CN 202211330250 A CN202211330250 A CN 202211330250A CN 115563421 A CN115563421 A CN 115563421A
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target user
target
user
questionnaire survey
page
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杨旭
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Bank of China Ltd
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Bank of China Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/957—Browsing optimisation, e.g. caching or content distillation
    • G06F16/9577—Optimising the visualization of content, e.g. distillation of HTML documents
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0481—Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
    • G06F3/04817—Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance using icons
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0481—Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
    • G06F3/0483—Interaction with page-structured environments, e.g. book metaphor

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  • Theoretical Computer Science (AREA)
  • General Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
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  • General Physics & Mathematics (AREA)
  • Data Mining & Analysis (AREA)
  • Human Computer Interaction (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The specification provides a data processing method, a data processing device and a server, and is applied to the field of mobile internet. Based on the method, a target user terminal held by a target user firstly displays a questionnaire survey page related to the target application to the target user in the process of receiving and responding to a preset operation request aiming at the target application and initializing the target application; obtaining a questionnaire survey result fed back by a target user, and collecting first associated data of the target user; and then sending the questionnaire survey results of the target user and the first associated data to the target server. The target server determines a user portrait of the target user according to the questionnaire survey result of the target user and the first associated data; and then screening out the service function matched with the target user according to the user portrait of the target user so as to generate a shortcut function page aiming at the target user. After the target user terminal completes the initialization of the target application, the target user terminal displays the shortcut function page to the target user, so that the user can obtain better interaction experience.

Description

Data processing method and device and server
Technical Field
The specification belongs to the technical field of mobile interconnection, and particularly relates to a data processing method, a data processing device and a server.
Background
Generally, when a user uses a client application (e.g., a mobile phone client app), if a shortcut function needs to be set and used in the application, a shortcut function item meeting the needs of the user must be set and added in a manual configuration mode after entering a home page of the client application. However, based on the above method, when the method is implemented in detail, the user operation is relatively cumbersome, and the user interaction experience is relatively poor.
In view of the above problems, no effective solution has been proposed.
Disclosure of Invention
The specification provides a data processing method, a data processing device and a server, which can automatically generate and display a shortcut function page which has strong pertinence and contains shortcut trigger icons of matched business functions to a target user, thereby effectively simplifying user side operation and enabling the user to obtain better interaction experience.
The present specification provides a data processing method, applied to a user terminal, including:
receiving a preset operation request aiming at a target application, which is initiated by a target user;
responding to the preset operation request, and in the process of initializing the target application, displaying a questionnaire survey page related to the target application to a target user;
obtaining a questionnaire survey result fed back by a target user through the questionnaire survey page; collecting first associated data of a target user;
sending the questionnaire survey results of the target user and the first associated data to a target server corresponding to the target application; the target server is used for determining a user portrait of a target user according to a questionnaire survey result of the target user and first associated data; screening out a business function matched with a target user from a target application according to the user portrait of the target user so as to generate a shortcut function page aiming at the target user;
after the initialization of the target application is finished, the shortcut function page is displayed to a target user; and the shortcut function page is provided with a shortcut trigger icon of a business function matched with the target user.
In one embodiment, before receiving a preset operation request initiated by a target user for a target application, the method further comprises:
receiving the update data of the questionnaire survey page sent by the target server; the updating data of the questionnaire survey page is determined by the target server according to the use record of the user about the target application in the current time period;
and updating the questionnaire survey page locally stored about the target application according to the updating data of the questionnaire survey page.
In one embodiment, collecting first associated data of a target user comprises:
and acquiring the user identification of the target user, the position information of the user and the terminal number of the target user terminal according to a preset acquisition rule as first associated data of the target user.
In one embodiment, after the shortcut function page is presented to the target user, the method further comprises:
receiving a first trigger operation of a target user aiming at a shortcut trigger icon of a target service function in a shortcut function page; the first trigger operation is used for indicating to start a target service function;
and responding to the first trigger operation, and processing target service data related to the target service function.
In one embodiment, the method further comprises:
receiving a second trigger operation of the target user for the shortcut function page; the second trigger operation is used for indicating to close the shortcut function page;
responding to the second trigger operation, and displaying a home page of the target application to the target user; and recording the operation of the target user on the shortcut function page as the use record of the target user about the target application.
The present specification also provides a data processing method, applied to a server, including:
receiving a questionnaire survey result and first associated data of a target user, which are sent by a target user terminal; the target user terminal obtains a questionnaire survey result fed back by the target user through the displayed questionnaire survey page in the process of initializing the target application; collecting first associated data of a target user;
determining a user portrait of the target user according to the questionnaire survey result of the target user and the first associated data;
screening out a business function matched with a target user from a target application according to the user portrait of the target user so as to generate a shortcut function page aiming at the target user; the shortcut function page is provided with a shortcut trigger icon of a business function matched with a target user;
sending the shortcut function page to a target user terminal; and after the target user terminal completes the initialization of the target application, the shortcut function page is displayed to the target user.
In one embodiment, the first association data comprises at least a user identification of the target user.
In one embodiment, the method further comprises:
generating an authentication link related to the target user according to the user identification of the target user;
sending the identity verification link to a target user terminal; the target user terminal collects a face image and/or voice audio of a target user under the condition that the target user triggers the identity verification link;
and receiving the facial image and/or voice audio of the target user acquired by the target user terminal as first associated data of the target user.
In one embodiment, determining a user representation of the target user based on the questionnaire survey results of the target user and the first association data comprises:
combining and using the questionnaire survey results of the target user and the first associated data to obtain combined data of the target user;
processing the combined data of the target user by using a preset user portrait prediction model to obtain a target processing result;
and determining the user portrait of the target user according to the target processing result.
In one embodiment, after receiving the questionnaire survey results of the target user and the first associated data sent by the target user terminal, the method further comprises:
acquiring second associated data according to the user identification of the target user;
correspondingly, determining the user portrait of the target user according to the questionnaire survey result of the target user and the first associated data, and comprises the following steps:
and determining the user portrait of the target user according to the questionnaire survey result of the target user, the first associated data and the second associated data.
This specification also provides a data processing apparatus, applied to a user terminal, including:
the receiving module is used for receiving a preset operation request aiming at the target application and initiated by a target user;
the first display module is used for responding to the preset operation request and displaying a questionnaire survey page related to the target application to a target user in the process of initializing the target application;
the acquisition module is used for acquiring a questionnaire survey result fed back by a target user through the questionnaire survey page; collecting first associated data of a target user;
the sending module is used for sending the questionnaire survey results of the target user and the first associated data to a target server corresponding to the target application; the target server is used for determining a user portrait of a target user according to a questionnaire survey result of the target user and first associated data; screening out a business function matched with a target user from the target application according to the user portrait of the target user so as to generate a shortcut function page aiming at the target user;
the second display module is used for displaying the shortcut function page to a target user after the initialization of the target application is completed; and the shortcut function page is provided with a shortcut trigger icon of a business function matched with the target user.
This specification also provides a data processing apparatus applied to a server, including:
the receiving module is used for receiving the questionnaire survey results of the target user and the first associated data sent by the target user terminal; the target user terminal obtains a questionnaire survey result fed back by the target user through the displayed questionnaire survey page in the process of initializing the target application; collecting first associated data of a target user;
the determining module is used for determining the user portrait of the target user according to the questionnaire survey result of the target user and the first associated data;
the generating module is used for screening out a business function matched with a target user from a target application according to the user portrait of the target user so as to generate a shortcut function page aiming at the target user; the shortcut function page is provided with a shortcut trigger icon of a service function matched with a target user;
the sending module is used for sending the shortcut function page to a target user terminal; and after the target user terminal completes the initialization of the target application, the shortcut function page is displayed to the target user.
The present specification also provides a server comprising a processor and a memory for storing processor-executable instructions, the processor implementing the following steps when executing the instructions: receiving a questionnaire survey result and first associated data of a target user, which are sent by a target user terminal; the target user terminal obtains a questionnaire survey result fed back by the target user through the displayed questionnaire survey page in the process of initializing the target application; collecting first associated data of a target user; determining a user portrait of the target user according to the questionnaire survey result of the target user and the first associated data; screening out a business function matched with a target user from a target application according to the user portrait of the target user so as to generate a shortcut function page aiming at the target user; the shortcut function page is provided with a shortcut trigger icon of a business function matched with a target user; sending the shortcut function page to a target user terminal; and after the target user terminal completes the initialization of the target application, the shortcut function page is displayed to the target user.
The present specification also provides a computer readable storage medium having stored thereon computer instructions which, when executed by a processor, carry out the steps associated with the data processing method.
The present description also provides a computer program product comprising a computer program which, when executed by a processor, performs the steps associated with the data processing method.
Based on the data processing method, the data processing device and the server provided by the specification, after a target user terminal held by a target user receives a preset operation request for a target application initiated by the target user, in the process of initializing the target application, a questionnaire survey page related to the target application is firstly displayed for the target user, so that a questionnaire survey result fed back by the target user is obtained through the questionnaire survey page; meanwhile, the target user terminal also collects first associated data of the target user; and timely providing the questionnaire survey results and the first associated data to a target server corresponding to the target application. Therefore, the required questionnaire survey results and the first associated data can be acquired by using the blank waiting time of the target user, and the influence on the normal use of the target user is reduced. After receiving the questionnaire survey result and the first associated data of the target user, the target server determines the user figure of the target user according to the questionnaire survey result and the first associated data of the target user; then screening out a service function matched with the target user according to the user portrait of the target user; automatically generating and obtaining a shortcut function page which is aimed at the target user and is matched with the use habit of the user; and then the shortcut function page is sent to the target user terminal. After the target user terminal completes initialization of the target application, the first page of the target application can not be displayed to the target user, but the shortcut function page is directly displayed to the target user. Therefore, the shortcut function page which has strong pertinence and contains the shortcut trigger icon of the matched business function can be automatically generated and displayed to the target user, the user side operation is effectively simplified, and the user can obtain better interactive experience.
Drawings
In order to more clearly illustrate the embodiments of the present specification, the drawings needed to be used in the embodiments will be briefly described below, and the drawings in the following description are only some of the embodiments described in the specification, and it is obvious to those skilled in the art that other drawings can be obtained based on the drawings without any inventive work.
FIG. 1 is a flow diagram illustrating a data processing method according to an embodiment of the present disclosure;
FIG. 2 is a diagram illustrating an embodiment of a data processing method according to an embodiment of the present disclosure;
FIG. 3 is a diagram illustrating an example of a scenario in which an embodiment of the data processing method provided by the embodiments of the present specification is applied;
FIG. 4 is a flow chart illustrating a data processing method according to another embodiment of the present disclosure;
FIG. 5 is a schematic diagram of a server according to an embodiment of the present disclosure;
fig. 6 is a schematic structural component diagram of a data processing apparatus provided in an embodiment of the present specification;
fig. 7 is a schematic structural composition diagram of a data processing apparatus according to another embodiment of the present specification.
Detailed Description
In order to make those skilled in the art better understand the technical solutions in the present specification, the technical solutions in the embodiments of the present specification will be clearly and completely described below with reference to the drawings in the embodiments of the present specification, and it is obvious that the described embodiments are only a part of the embodiments of the present specification, and not all of the embodiments. All other embodiments obtained by a person of ordinary skill in the art based on the embodiments in the present specification without making any creative effort shall fall within the protection scope of the present specification.
Referring to fig. 1, an embodiment of the present disclosure provides a data processing method, where the method is specifically applied to a user terminal side. In specific implementation, the method may include the following:
s101: receiving a preset operation request aiming at a target application, which is initiated by a target user;
s102: responding to the preset operation request, and in the process of initializing the target application, displaying a questionnaire survey page related to the target application to a target user;
s103: obtaining a questionnaire survey result fed back by a target user through the questionnaire survey page; collecting first associated data of a target user;
s104: sending the questionnaire survey result of the target user and the first associated data to a target server corresponding to the target application; the target server is used for determining a user portrait of a target user according to a questionnaire survey result of the target user and first associated data; screening out a business function matched with a target user from a target application according to the user portrait of the target user so as to generate a shortcut function page aiming at the target user;
s105: after the initialization of the target application is completed, the shortcut function page is displayed to a target user; and the shortcut function page is provided with a shortcut trigger icon of the service function matched with the target user.
In some embodiments, the data processing method may be specifically applied to a side of a target user terminal held by a target user. Specifically, referring to fig. 2, the target user terminal is installed with at least a target application, for example, an XX bank app.
The target user terminal may specifically include a front end that is applied to a side of the target user and is capable of implementing functions such as data acquisition and data transmission. Specifically, the target user terminal may be an electronic device such as a desktop computer, a tablet computer, a notebook computer, and a mobile phone.
In specific implementation, when the target user just installs the target application in the target user terminal, or just after the target user terminal updates the target application, the target application is clicked and started, so that it can be understood that the target user initiates a preset operation request for the target application. In addition, when the target user inputs the shortcut function page related to the generation of the target application through voice, it can also be understood that the target user initiates a preset operation request for the target application.
In the process of initializing the target application by the target user terminal in response to the preset operation request, the blank waiting time of the initialization can be utilized to obtain a questionnaire survey page which is provided by the target server and is stored locally in the target user terminal and is related to the target application; the questionnaire survey page is presented to the target user, and the target user is guided to respond to the questions in the questionnaire survey page using the blank waiting time. Accordingly, the target user terminal may receive the questionnaire survey result input by the target user through the questionnaire survey page.
The questionnaire survey page may specifically include one or more questions related to behavior habits of the target user using the target application. The target server may be specifically understood as a server corresponding to the target application.
The target server may specifically include a background server that is applied to a side of a target application network service platform (e.g., an XX bank network service platform) and is capable of implementing functions such as data transmission and data processing. Specifically, the target server may be, for example, an electronic device having data operation, storage functions, and network interaction functions. Alternatively, the target server may be a software program running in the electronic device and providing support for data processing, storage and network interaction. In this embodiment, the number of servers included in the target server is not particularly limited. The target server may be specifically one server, or several servers, or a server cluster formed by several servers.
The target user terminal can acquire a questionnaire survey result fed back by the target user through the questionnaire survey page and can acquire first associated data of the target user. Further, the obtained questionnaire survey result of the target user may be transmitted to the target server together with the first related data of the target user.
The first related data may be specifically understood as information data related to attribute characteristics of the target user, for example, a user identifier of the target user, a terminal number of a target terminal held by the target user, location information of the target user, and the like,
it should be noted that the information data related to the user referred to in this specification is acquired and used on the premise that the user knows and agrees. Moreover, the acquisition, storage, use, processing and the like of the information data all conform to relevant regulations of national laws and regulations.
In some embodiments, the acquiring the first associated data of the target user may specifically include: and acquiring the user identification of the target user, the position information of the user and the terminal number of the target user terminal as first associated data of the target user according to a preset acquisition rule.
In specific implementation, when detecting that the target application is in the initialization process, the target application may call a corresponding acquisition instruction, and acquire the first associated data of the target user according to a preset acquisition rule and in the above manner under the condition that the target user authorizes the permission.
In some embodiments, after the questionnaire survey result of the target user and the first associated data, the target server may determine a user image of the target user according to the questionnaire survey result of the target user and the first associated data; then, according to the user portrait of the target user, a business function matched with the target user is screened out from the target application, so that a shortcut function page for the target user is generated; the shortcut function page is provided with a shortcut trigger icon of a service function matched with a target user; and then feeding the shortcut function page back to the target user terminal.
The first associated data at least comprises a user identification of the target user. The user identifier may be specifically understood as an identification information capable of indicating a user.
In some embodiments, after receiving the questionnaire survey result and the first associated data of the target user, when the target server is implemented, the richer and more diverse first associated data can be obtained as follows:
s1: generating an authentication link related to the target user according to the user identification of the target user;
s2: sending the identity verification link to a target user terminal; the target user terminal collects a face image and/or voice audio of a target user under the condition that the target user triggers the identity verification link;
s3: and receiving the facial image and/or the voice audio of the target user, which are/is acquired by the target user terminal, as first associated data of the target user.
In some embodiments, referring to fig. 3, the determining the user image of the target user according to the questionnaire survey result of the target user and the first related data may include the following steps:
s1: combining and using the questionnaire survey results of the target user and the first associated data to obtain combined data of the target user;
s2: processing the combined data of the target user by using a preset user portrait prediction model to obtain a target processing result;
s3: and determining the user portrait of the target user according to the target processing result.
In specific implementation, the target server can firstly carry out semantic recognition on the questionnaire survey results of the target user to obtain corresponding semantic recognition results; and splicing the semantic recognition result and the first associated data to obtain the combined data of the target user.
Furthermore, the combined data of the target user can be used as model input and input into a preset user portrait prediction model; and operating the model to obtain corresponding model output as a target processing result. Furthermore, the user portrait of the target user can be accurately determined according to the target processing result.
The preset user portrait prediction model may be specifically understood as a neural network model capable of predicting and outputting a user portrait corresponding to a user based on combined data of the user.
Before specific implementation, questionnaire survey results of a large number of sample users and first associated data can be obtained and utilized to construct and obtain sample combined data of the sample users; marking the sample combined data according to the user image of the sample user to obtain marked sample combined data; and training the initial model by using the marked sample combination data to obtain a preset user portrait prediction model.
In some embodiments, after receiving the questionnaire survey result of the target user and the first associated data sent by the target user terminal, when the method is implemented, the method may further include: acquiring second associated data according to the user identification of the target user;
correspondingly, determining the user image of the target user according to the questionnaire survey result of the target user and the first associated data may include: and determining the user portrait of the target user according to the questionnaire survey result of the target user, the first associated data and the second associated data.
The second related data may be specifically understood as information data related to behavior characteristics of the target user, for example, a service function historically triggered and used by the target user, a frequency of triggering different service functions historically by the target user, and the like.
In some embodiments, in specific implementation, the target server may obtain, as the second associated data, a usage record of the target user about the target application by querying the user data according to the user identifier of the target user.
Further, the target server can also obtain a use record of the target user about the associated application as second associated data according to the user identifier of the target user; the associated application may specifically be an application that is related or close to the target application and has a cooperative relationship.
For example, the target application is an XX bank app, and the XX bank has a cooperative relationship with the YY bank, and then the YY bank app can be used as the associated application of the target application. Correspondingly, the target server can acquire the use record of the target user about the YY bank app through interaction with the system server of the YY bank, so as to obtain richer second associated data.
In addition, the target server can also determine the associated user of the target user according to the user identification of the target user; and querying and acquiring the use record of the associated user about the target application user as second associated data. The related users may specifically include the relatives, friends, and coworkers of the target user, which are close to the target user relationship or have a common characteristic.
Through the embodiment, the second associated data capable of reflecting the behavior characteristics of the target user more comprehensively and accurately can be obtained.
In some embodiments, in specific implementation, the questionnaire survey results of the target user, the first associated data and the second associated data may be used in combination to obtain combined data of the target user; processing the combined data of the target user by using a preset user portrait prediction model to obtain a target processing result; and finally, determining the user portrait of the target user according to the target processing result.
In some embodiments, when the target server is implemented, the business function matched with the target user can be screened out from a plurality of business functions contained in the target application according to the user representation of the target user; and then, according to the service function matched with the target user, a shortcut function page aiming at the target user is generated.
The service function matched with the target user may be specifically understood as a service function that the target user currently has a higher probability of triggering use.
Specifically, when a shortcut function page for the target user is generated according to the service function matched with the target user, the following contents may be further included: determining the operation habit characteristics of the target user about the target application according to the second associated data; determining a target page template matched with the operation habits of the target user according to the operation habit characteristics of the target user; and generating a shortcut function page aiming at the target user according to the business function matched with the target user and the target page template.
Specifically, a matched preset page template can be screened out from a plurality of preset page templates according to the operation habit of a target user to serve as the target page template. The preset page template corresponds to one or more operation habits respectively. Each preset page template can comprise parameters such as style types of shortcut trigger icons in the page, typesetting modes of the shortcut trigger icons, overall style of the page and the like.
Before specific implementation, clustering processing can be performed on the sample usage records of the target application of sample users with different operation habits, so as to generate preset page templates corresponding to the different operation habits.
In some embodiments, the target server may further perform sorting and analysis through usage records of a large number of users about the target application, and configure a questionnaire survey page about the target application; and the questionnaire survey page is provided to a target user terminal in advance for storage. Furthermore, the method is simple. The target server can also collect the use records of the users about the target application in the current time period at preset time intervals, and generate the update data of the questionnaire survey page according to the use records of the users about the target application in the current time period; and then the update data of the questionnaire survey page is provided to the target user terminal in time, so that the target user terminal can update the local questionnaire survey page in time, the file survey page displayed to the target user has better timeliness and pertinence, and the questionnaire survey result with higher reference value can be obtained.
In some embodiments, before receiving a preset operation request for a target application initiated by a target user, when the method is implemented, the following may be further included: receiving the update data of the questionnaire survey page sent by the target server; the updating data of the questionnaire survey page is determined by the target server according to the use record of the user about the target application in the current time period; and updating the questionnaire survey page locally stored about the target application according to the updating data of the questionnaire survey page.
In some embodiments, after the shortcut function page is presented to the target user, when the method is implemented, the following may be further included:
s1: receiving a first trigger operation of a target user for a shortcut trigger icon of a target service function in a shortcut function page; the first trigger operation is used for indicating to start a target service function;
s2: and responding to the first trigger operation, and processing target service data related to the target service function.
In some embodiments, the method, when implemented, may further include:
s1: receiving a second trigger operation of the target user for the shortcut function page; the second trigger operation is used for indicating to close the shortcut function page;
s2: responding to the second trigger operation, and displaying a home page of the target application to the target user; and recording the operation of the target user on the shortcut function page as the use record of the target user about the target application.
In specific implementation, the target user terminal can also upload the use record of the target application of the target user to the target server for storage and use in real time or at regular time.
As can be seen from the above, according to the data processing method provided in the embodiments of the present specification, after receiving a preset operation request for a target application initiated by a target user, a target user terminal held by the target user displays a questionnaire survey page related to the target application to the target user in a process of initializing the target application, so as to obtain a questionnaire survey result fed back by the target user through the questionnaire survey page; meanwhile, first associated data of a target user are collected, and the questionnaire survey result and the first associated data are provided to a target server corresponding to the target application in time. Therefore, the required questionnaire survey results and the first associated data can be acquired by using the blank waiting time of the target user, and the influence on the normal use of the target user is reduced. After receiving the questionnaire survey result and the first associated data of the target user, the target server determines the user portrait of the target user according to the questionnaire survey result and the first associated data of the target user; and then screening out the service function matched with the target user according to the user portrait of the target user, and automatically generating a shortcut function page which is aimed at the target user and is matched with the use habit feature of the user. After the target user terminal completes the initialization of the target application, the first page of the target application can not be displayed to the target user, but the shortcut function page is directly displayed to the target user. Therefore, the shortcut function page which has strong pertinence and contains the shortcut trigger icon of the matched business function can be automatically generated and displayed to the target user, the user side operation is effectively simplified, and the user can obtain better interactive experience.
Referring to fig. 4, another data processing method applied to the server side is further provided in the embodiments of the present disclosure. When the method is implemented, the following contents can be included:
s401: receiving a questionnaire survey result and first associated data of a target user, which are sent by a target user terminal; the target user terminal obtains a questionnaire survey result fed back by the target user through the displayed questionnaire survey page in the process of initializing the target application; collecting first associated data of a target user;
s402: determining a user portrait of the target user according to the questionnaire survey result of the target user and the first associated data;
s403: screening out a business function matched with a target user from a target application according to the user portrait of the target user so as to generate a shortcut function page aiming at the target user; the shortcut function page is provided with a shortcut trigger icon of a service function matched with a target user;
s404: sending the shortcut function page to a target user terminal; and after the target user terminal completes the initialization of the target application, the shortcut function page is displayed to the target user.
In some embodiments, the first association data may include at least a user identification of the target user.
In some embodiments, the method, when implemented, may further include: generating an authentication link related to the target user according to the user identification of the target user; sending the identity verification link to a target user terminal; the target user terminal collects a face image and/or voice audio of a target user under the condition that the target user triggers the identity verification link; and receiving the facial image and/or voice audio of the target user acquired by the target user terminal as first associated data of the target user.
In some embodiments, the determining a user image of the target user according to the questionnaire survey result of the target user and the first associated data may be implemented specifically by the following: combining and using the questionnaire survey results of the target user and the first associated data to obtain combined data of the target user; processing the combined data of the target user by using a preset user portrait prediction model to obtain a target processing result; and determining the user portrait of the target user according to the target processing result.
In some embodiments, after receiving the questionnaire survey result of the target user and the first associated data sent by the target user terminal, the method may further include: acquiring second associated data according to the user identification of the target user; correspondingly, determining the user portrait of the target user according to the questionnaire survey result of the target user and the first associated data, and comprises the following steps: and determining the user portrait of the target user according to the questionnaire survey result of the target user, the first associated data and the second associated data.
Embodiments of the present specification further provide a server, including a processor and a memory for storing processor-executable instructions, where the processor, when implemented, may perform the following steps according to the instructions: receiving a questionnaire survey result and first associated data of a target user, which are sent by a target user terminal; the target user terminal obtains a questionnaire survey result fed back by the target user through the displayed questionnaire survey page in the process of initializing the target application; collecting first associated data of a target user; determining a user portrait of the target user according to the questionnaire survey result of the target user and the first associated data; screening out a business function matched with a target user from a target application according to the user portrait of the target user so as to generate a shortcut function page aiming at the target user; the shortcut function page is provided with a shortcut trigger icon of a service function matched with a target user; sending the shortcut function page to a target user terminal; and after the target user terminal completes the initialization of the target application, the shortcut function page is displayed to the target user.
In order to more accurately complete the above instructions, referring to fig. 5, another specific server is provided in the embodiments of the present specification, wherein the server includes a network communication port 501, a processor 502 and a memory 503, and the above structures are connected by an internal cable, so that the structures can perform specific data interaction.
The network communication port 501 may be specifically configured to receive a questionnaire survey result of a target user and first associated data sent by a target user terminal; the target user terminal obtains a questionnaire survey result fed back by the target user through the displayed questionnaire survey page in the process of initializing the target application; and collecting first associated data of the target user.
The processor 502 may be specifically configured to determine a user image of the target user according to the questionnaire survey result of the target user and the first associated data; screening out a business function matched with a target user from a target application according to the user portrait of the target user so as to generate a shortcut function page aiming at the target user; the shortcut function page is provided with a shortcut trigger icon of a service function matched with a target user; sending the shortcut function page to a target user terminal; and after the target user terminal completes the initialization of the target application, the shortcut function page is displayed to the target user.
The memory 503 may be specifically configured to store a corresponding instruction program.
In this embodiment, the network communication port 501 may be a virtual port that is bound to different communication protocols, so that different data can be sent or received. For example, the network communication port may be a port responsible for web data communication, a port responsible for FTP data communication, or a port responsible for mail data communication. In addition, the network communication port can also be a communication interface or a communication chip of an entity. For example, it may be a wireless mobile network communication chip, such as GSM, CDMA, etc.; it can also be a Wifi chip; it may also be a bluetooth chip.
In this embodiment, the processor 502 may be implemented in any suitable manner. For example, the processor may take the form of, for example, a microprocessor or processor and a computer-readable medium that stores computer-readable program code (e.g., software or firmware) executable by the (micro) processor, logic gates, switches, an Application Specific Integrated Circuit (ASIC), a programmable logic controller and embedded microcontroller, and so forth. The description is not intended to be limiting.
In this embodiment, the memory 503 may include multiple layers, and in a digital system, the memory may be any memory as long as binary data can be stored; in an integrated circuit, a circuit without a real form and with a storage function is also called a memory, such as a RAM, a FIFO and the like; in the system, the storage device in physical form is also called a memory, such as a memory bank, a TF card and the like.
An embodiment of the present specification further provides a user terminal, including a processor and a memory for storing processor-executable instructions, where the processor, when implemented specifically, may perform the following steps according to the instructions: receiving a preset operation request aiming at a target application, which is initiated by a target user; responding to the preset operation request, and in the process of initializing the target application, displaying a questionnaire survey page related to the target application to a target user; obtaining a questionnaire survey result fed back by a target user through the questionnaire survey page; collecting first associated data of a target user; sending the questionnaire survey result of the target user and the first associated data to a target server corresponding to the target application; the target server is used for determining a user portrait of the target user according to a questionnaire survey result of the target user and the first associated data; screening out a business function matched with a target user from a target application according to the user portrait of the target user so as to generate a shortcut function page aiming at the target user; after the initialization of the target application is finished, the shortcut function page is displayed to a target user; and the shortcut function page is provided with a shortcut trigger icon of a business function matched with the target user.
The present specification provides a computer storage medium based on the above data processing method, the computer storage medium storing computer program instructions, which when executed, implement: receiving a preset operation request aiming at a target application, which is initiated by a target user; responding to the preset operation request, and in the process of initializing the target application, displaying a questionnaire survey page related to the target application to a target user; obtaining a questionnaire survey result fed back by a target user through the questionnaire survey page; collecting first associated data of a target user; sending the questionnaire survey result of the target user and the first associated data to a target server corresponding to the target application; the target server is used for determining a user portrait of a target user according to a questionnaire survey result of the target user and first associated data; screening out a business function matched with a target user from a target application according to the user portrait of the target user so as to generate a shortcut function page aiming at the target user; after the initialization of the target application is completed, the shortcut function page is displayed to a target user; and the shortcut function page is provided with a shortcut trigger icon of the service function matched with the target user.
The embodiment of the present specification further provides another computer storage medium based on the above data processing method, where the computer storage medium stores computer program instructions, and when the computer program instructions are executed, the computer storage medium implements: receiving a questionnaire survey result and first associated data of a target user, which are sent by a target user terminal; the method comprises the steps that a target user terminal obtains a questionnaire survey result fed back by a target user through a displayed questionnaire survey page in the process of initializing a target application; collecting first associated data of a target user; determining a user portrait of the target user according to the questionnaire survey result of the target user and the first associated data; screening out a business function matched with a target user from a target application according to the user portrait of the target user so as to generate a shortcut function page aiming at the target user; the shortcut function page is provided with a shortcut trigger icon of a business function matched with a target user; sending the shortcut function page to a target user terminal; and after the target user terminal completes the initialization of the target application, the shortcut function page is displayed to the target user.
In this embodiment, the storage medium includes, but is not limited to, a Random Access Memory (RAM), a Read-Only Memory (ROM), a Cache (Cache), a Hard Disk Drive (HDD), or a Memory Card (Memory Card). The memory may be used to store computer program instructions. The network communication unit may be an interface for performing network connection communication, which is set in accordance with a standard prescribed by a communication protocol.
In this embodiment, the functions and effects specifically realized by the program instructions stored in the computer storage medium can be explained by comparing with other embodiments, and are not described herein again.
An embodiment of the present specification provides a computer program product comprising a computer program which, when executed by a processor, performs the steps of: receiving a questionnaire survey result and first associated data of a target user, which are sent by a target user terminal; the method comprises the steps that a target user terminal obtains a questionnaire survey result fed back by a target user through a displayed questionnaire survey page in the process of initializing a target application; collecting first associated data of a target user; determining a user portrait of the target user according to the questionnaire survey result of the target user and the first associated data; screening out a business function matched with a target user from a target application according to the user portrait of the target user so as to generate a shortcut function page aiming at the target user; the shortcut function page is provided with a shortcut trigger icon of a service function matched with a target user; sending the shortcut function page to a target user terminal; and after the target user terminal completes the initialization of the target application, the shortcut function page is displayed to the target user.
Embodiments of the present specification provide another computer program product, which includes a computer program, and when the computer program is executed by a processor, the computer program implements the following steps: receiving a preset operation request aiming at a target application, which is initiated by a target user; responding to the preset operation request, and in the process of initializing the target application, displaying a questionnaire survey page related to the target application to a target user; obtaining a questionnaire survey result fed back by a target user through the questionnaire survey page; collecting first associated data of a target user; sending the questionnaire survey result of the target user and the first associated data to a target server corresponding to the target application; the target server is used for determining a user portrait of a target user according to a questionnaire survey result of the target user and first associated data; screening out a business function matched with a target user from the target application according to the user portrait of the target user so as to generate a shortcut function page aiming at the target user; after the initialization of the target application is finished, the shortcut function page is displayed to a target user; and the shortcut function page is provided with a shortcut trigger icon of a business function matched with the target user.
Referring to fig. 6, in a software level, an embodiment of the present specification further provides a data processing apparatus, which may specifically include the following structural modules:
the receiving module 601 is specifically configured to receive a preset operation request initiated by a target user for a target application;
the first presentation module 602 may be specifically configured to, in response to the preset operation request, present a questionnaire survey page related to the target application to the target user in a process of initializing the target application;
the obtaining module 603 is specifically configured to obtain, through the questionnaire survey page, a questionnaire survey result fed back by the target user; collecting first associated data of a target user;
the sending module 604 may be specifically configured to send the questionnaire survey result of the target user and the first associated data to a target server corresponding to the target application; the target server is used for determining a user portrait of a target user according to a questionnaire survey result of the target user and first associated data; screening out a business function matched with a target user from a target application according to the user portrait of the target user so as to generate a shortcut function page aiming at the target user;
the second display module 605 may be specifically configured to display the shortcut function page to the target user after the initialization of the target application is completed; and the shortcut function page is provided with a shortcut trigger icon of the service function matched with the target user.
In some embodiments, before receiving a preset operation request for a target application initiated by a target user, the apparatus may be further configured to receive update data of a questionnaire survey page sent by a target server when the apparatus is implemented specifically; the updating data of the questionnaire survey page is determined by the target server according to the use record of the user about the target application in the current time period; and updating the questionnaire pages locally stored about the target application according to the updating data of the questionnaire pages.
In some embodiments, when the obtaining module 603 is implemented, the first association data of the target user may be collected according to the following manner: and acquiring the user identification of the target user, the position information of the user and the terminal number of the target user terminal according to a preset acquisition rule as first associated data of the target user.
In some embodiments, after the shortcut function page is presented to the target user, when the device is implemented specifically, the device may be further configured to receive a first trigger operation of the target user for a shortcut trigger icon of a target service function in the shortcut function page; the first trigger operation is used for indicating to start a target service function; and responding to the first trigger operation, and processing target service data related to the target service function.
In some embodiments, the apparatus, when implemented, may be further configured to receive a second trigger operation of the target user for the shortcut function page; the second trigger operation is used for indicating to close the shortcut function page; responding to the second trigger operation, and displaying a home page of the target application to the target user; and recording the operation of the target user on the shortcut function page as the use record of the target user about the target application.
Referring to fig. 7, in a software level, an embodiment of the present specification further provides another data processing apparatus, which may specifically include the following structural modules:
the receiving module 701 may be specifically configured to receive a questionnaire survey result of a target user and first associated data sent by a target user terminal; the target user terminal obtains a questionnaire survey result fed back by the target user through the displayed questionnaire survey page in the process of initializing the target application; collecting first associated data of a target user;
a determining module 702, configured to determine a user representation of a target user according to a questionnaire survey result of the target user and the first associated data;
the generating module 703 may be specifically configured to screen out, from the target application, a service function matched with the target user according to the user representation of the target user, so as to generate a shortcut function page for the target user; the shortcut function page is provided with a shortcut trigger icon of a service function matched with a target user;
a sending module 704, specifically configured to send the shortcut function page to a target user terminal; and after the target user terminal completes the initialization of the target application, the shortcut function page is displayed to the target user.
In some embodiments, the first association data may include at least a user identification of a target user.
In some embodiments, the apparatus, when implemented, may be further configured to generate an authentication link with respect to a target user based on a user identification of the target user; sending the identity verification link to a target user terminal; the target user terminal collects a face image and/or voice audio of a target user under the condition that the target user triggers the identity verification link; and receiving the facial image and/or the voice audio of the target user, which are/is acquired by the target user terminal, as first associated data of the target user.
In some embodiments, when the determining module 703 is implemented, the user profile of the target user may be determined according to the questionnaire survey result of the target user and the first association data in the following manner: combining and using the questionnaire survey results of the target user and the first associated data to obtain combined data of the target user; processing the combined data of the target user by using a preset user portrait prediction model to obtain a target processing result; and determining the user portrait of the target user according to the target processing result.
In some embodiments, after receiving the questionnaire survey result of the target user and the first associated data sent by the target user terminal, the apparatus may be further configured to obtain second associated data according to the user identifier of the target user when the apparatus is implemented specifically; correspondingly, determining the user portrait of the target user according to the questionnaire survey result of the target user and the first associated data, and comprises the following steps: and determining the user portrait of the target user according to the questionnaire survey result of the target user, the first associated data and the second associated data.
It should be noted that, the units, devices, modules, and the like described in the foregoing embodiments may be specifically implemented by a computer chip or an entity, or implemented by a product with certain functions. For convenience of description, the above devices are described as being divided into various modules by functions, which are described separately. It is to be understood that, in implementing the present specification, functions of each module may be implemented in one or more pieces of software and/or hardware, or a module that implements the same function may be implemented by a combination of a plurality of sub-modules or sub-units, or the like. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one logical division, and other divisions may be realized in practice, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.
Therefore, based on the data processing device provided by the embodiment of the specification, the shortcut function page which has stronger pertinence and contains the shortcut trigger icon with the matched business function can be automatically generated and displayed to the target user, so that the user side operation is effectively simplified, and the user can obtain better interactive experience.
Although the present specification provides method steps as described in the examples or flowcharts, additional or fewer steps may be included based on conventional or non-inventive approaches. The order of steps recited in the embodiments is merely one manner of performing the steps in a multitude of orders and does not represent the only order of execution. When an apparatus or client product in practice executes, it may execute sequentially or in parallel (e.g., in a parallel processor or multithreaded processing environment, or even in a distributed data processing environment) according to the embodiments or methods shown in the figures. The terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, the presence of additional identical or equivalent elements in a process, method, article, or apparatus that comprises the recited elements is not excluded. The terms first, second, etc. are used to denote names, but not any particular order.
Those skilled in the art will also appreciate that, in addition to implementing the controller in purely computer readable program code means, the same functionality can be implemented by logically programming method steps such that the controller is in the form of logic gates, switches, application specific integrated circuits, programmable logic controllers, embedded microcontrollers and the like. Such a controller may therefore be considered as a hardware component, and the means included therein for performing the various functions may also be considered as a structure within the hardware component. Or even means for performing the functions may be regarded as being both a software module for performing the method and a structure within a hardware component.
This description may be described in the general context of computer-executable instructions, such as program modules, being executed by a computer. Generally, program modules include routines, programs, objects, components, data structures, classes, etc. that perform particular tasks or implement particular abstract data types. The specification may also be practiced in distributed computing environments where tasks are performed by remote processing devices that are linked through a communications network. In a distributed computing environment, program modules may be located in both local and remote computer storage media including memory storage devices.
From the above description of the embodiments, it is clear to those skilled in the art that the present specification can be implemented by software plus necessary general hardware platform. Based on such understanding, the technical solutions in this specification may be essentially embodied in the form of a software product, which may be stored in a storage medium, such as a ROM/RAM, a magnetic disk, an optical disk, etc., and includes several instructions for enabling a computer device (which may be a personal computer, a mobile terminal, a server, or a network device, etc.) to execute the methods described in the embodiments or some parts of the embodiments in this specification.
The embodiments in the present specification are described in a progressive manner, and the same or similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. The description is operational with numerous general purpose or special purpose computing system environments or configurations. For example: personal computers, server computers, hand-held or portable devices, tablet-type devices, multiprocessor systems, microprocessor-based systems, set top boxes, programmable electronic devices, network PCs, minicomputers, mainframe computers, distributed computing environments that include any of the above systems or devices, and the like.
While the specification has been described with examples, those skilled in the art will appreciate that there are numerous variations and permutations of the specification that do not depart from the spirit of the specification, and it is intended that the appended claims include such variations and modifications that do not depart from the spirit of the specification.

Claims (15)

1. A data processing method is applied to a user terminal and comprises the following steps:
receiving a preset operation request aiming at a target application, which is initiated by a target user;
responding to the preset operation request, and in the process of initializing the target application, displaying a questionnaire survey page related to the target application to a target user;
obtaining a questionnaire survey result fed back by a target user through the questionnaire survey page; collecting first associated data of a target user;
sending the questionnaire survey result of the target user and the first associated data to a target server corresponding to the target application; the target server is used for determining a user portrait of the target user according to a questionnaire survey result of the target user and the first associated data; screening out a business function matched with a target user from a target application according to the user portrait of the target user so as to generate a shortcut function page aiming at the target user;
after the initialization of the target application is completed, the shortcut function page is displayed to a target user; and the shortcut function page is provided with a shortcut trigger icon of a business function matched with the target user.
2. The method of claim 1, wherein before receiving a preset operation request for a target application initiated by a target user, the method further comprises:
receiving the update data of the questionnaire survey page sent by the target server; the updating data of the questionnaire survey page is determined by a target server according to the use record of the user about the target application in the current time period;
and updating the questionnaire survey page locally stored about the target application according to the updating data of the questionnaire survey page.
3. The method of claim 1, wherein collecting first association data for a target user comprises:
and acquiring the user identification of the target user, the position information of the user and the terminal number of the target user terminal according to a preset acquisition rule as first associated data of the target user.
4. The method of claim 1, wherein after presenting the shortcut function page to a target user, the method further comprises:
receiving a first trigger operation of a target user aiming at a shortcut trigger icon of a target service function in a shortcut function page; the first trigger operation is used for indicating to start a target service function;
and responding to the first trigger operation, and processing target service data related to the target service function.
5. The method of claim 4, further comprising:
receiving a second trigger operation of the target user for the shortcut function page; the second trigger operation is used for indicating to close the shortcut function page;
responding to the second trigger operation, and displaying a home page of the target application to the target user; and recording the operation of the target user on the shortcut function page as the use record of the target user about the target application.
6. A data processing method is applied to a server and comprises the following steps:
receiving a questionnaire survey result and first associated data of a target user, which are sent by a target user terminal; the method comprises the steps that a target user terminal obtains a questionnaire survey result fed back by a target user through a displayed questionnaire survey page in the process of initializing a target application; collecting first associated data of a target user;
determining a user portrait of the target user according to the questionnaire survey result of the target user and the first associated data;
screening out a business function matched with a target user from a target application according to the user portrait of the target user so as to generate a shortcut function page aiming at the target user; the shortcut function page is provided with a shortcut trigger icon of a service function matched with a target user;
sending the shortcut function page to a target user terminal; and after the target user terminal completes the initialization of the target application, the shortcut function page is displayed to the target user.
7. The method of claim 6, wherein the first association data comprises at least a user identification of a target user.
8. The method of claim 7, further comprising:
generating an authentication link related to the target user according to the user identification of the target user;
sending the identity verification link to a target user terminal; the target user terminal collects a face image and/or voice audio of a target user under the condition that the target user triggers the identity verification link;
and receiving the facial image and/or the voice audio of the target user, which are/is acquired by the target user terminal, as first associated data of the target user.
9. The method of claim 6, wherein determining the user representation of the target user based on the questionnaire survey results of the target user and the first associated data comprises:
combining and using the questionnaire survey results of the target user and the first associated data to obtain combined data of the target user;
processing the combined data of the target user by using a preset user portrait prediction model to obtain a target processing result;
and determining the user portrait of the target user according to the target processing result.
10. The method according to claim 7, wherein after receiving the questionnaire survey results of the target user and the first associated data sent by the target user terminal, the method further comprises:
acquiring second associated data according to the user identification of the target user;
correspondingly, the step of determining the user portrait of the target user according to the questionnaire survey result of the target user and the first associated data comprises the following steps:
and determining the user portrait of the target user according to the questionnaire survey result of the target user, the first associated data and the second associated data.
11. A data processing device, applied to a user terminal, includes:
the receiving module is used for receiving a preset operation request aiming at a target application and initiated by a target user;
the first display module is used for responding to the preset operation request and displaying a questionnaire survey page related to the target application to a target user in the process of initializing the target application;
the acquisition module is used for acquiring a questionnaire survey result fed back by a target user through the questionnaire survey page; collecting first associated data of a target user;
the sending module is used for sending the questionnaire survey results of the target user and the first associated data to a target server corresponding to the target application; the target server is used for determining a user portrait of the target user according to a questionnaire survey result of the target user and the first associated data; screening out a business function matched with a target user from a target application according to the user portrait of the target user so as to generate a shortcut function page aiming at the target user;
the second display module is used for displaying the shortcut function page to a target user after the initialization of the target application is completed; and the shortcut function page is provided with a shortcut trigger icon of a business function matched with the target user.
12. A data processing device, applied to a server, includes:
the receiving module is used for receiving the questionnaire survey results of the target user and the first associated data sent by the target user terminal; the target user terminal obtains a questionnaire survey result fed back by the target user through the displayed questionnaire survey page in the process of initializing the target application; collecting first associated data of a target user;
the determining module is used for determining the user portrait of the target user according to the questionnaire survey result of the target user and the first associated data;
the generating module is used for screening out a business function matched with a target user from a target application according to the user portrait of the target user so as to generate a shortcut function page aiming at the target user; the shortcut function page is provided with a shortcut trigger icon of a business function matched with a target user;
the sending module is used for sending the shortcut function page to a target user terminal; and after the target user terminal completes the initialization of the target application, the shortcut function page is displayed to the target user.
13. A server comprising a processor and a memory for storing processor-executable instructions which, when executed by the processor, implement the steps of the method of any one of claims 6 to 10.
14. A computer readable storage medium having stored thereon computer instructions which, when executed by a processor, carry out the steps of the method of any one of claims 1 to 5, or 6 to 10.
15. A computer program product comprising a computer program which, when executed by a processor, performs the steps of the method of any one of claims 1 to 5, or 6 to 10.
CN202211330250.2A 2022-10-27 2022-10-27 Data processing method and device and server Pending CN115563421A (en)

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