CN115543409A

CN115543409A - Application installation source determining method and device, readable medium and electronic equipment

Info

Publication number: CN115543409A
Application number: CN202211387241.7A
Authority: CN
Inventors: 丁英才; 张贵; 张允禹; 王涛; 王星辰; 徐海校
Original assignee: Beijing Youzhuju Network Technology Co Ltd
Current assignee: Beijing Youzhuju Network Technology Co Ltd
Priority date: 2022-11-07
Filing date: 2022-11-07
Publication date: 2022-12-30
Anticipated expiration: 2042-11-07
Also published as: WO2024099256A1

Abstract

The disclosure relates to a method, a device, a readable medium and an electronic device for determining an installation source of an application, wherein the method comprises the following steps: the content distribution server receives a download request from a user terminal; wherein the download request is used for requesting an application package of a target application; determining a download address corresponding to the application program package and application release information corresponding to the download request based on the download request; acquiring the application program package based on the download address, and writing the application release information into the application program package to acquire a target application program package; and sending the target application program package to the user terminal so that the user terminal determines the installation source information of the target application based on the application delivery information in the target application program package when the target application is operated by the user terminal based on the target application program package. By the technical scheme, the installation source of the application can be accurately determined.

Description

Application installation source determining method and device, readable medium and electronic equipment

Technical Field

The present disclosure relates to the field of computer applications, and in particular, to a method and an apparatus for determining an installation source of an application, a readable medium, and an electronic device.

Background

Information is an important resource, and the communication of information greatly promotes the development of society. After an application program is developed, the application program can be popularized through various channels. However, after an application is promoted through a large number of channels and downloaded by a user, the relevant person does not know through which channel the user knows and downloads the application.

In the related art, the application package may be uploaded through an application store for a user to select downloading, and in the process, when tracing the source of the application, device information of the user terminal, such as privacy information such as a user device number, is generally required to be obtained. In the process, due to the reason of the user privacy information reading authority such as the device number, the promotion platform or the application publisher may not be able to read the user device number, and it is difficult to accurately determine the installation source of the user device number to ensure the safe installation and operation of the application program, and it is difficult to adapt to the real-time attribution process of the target application.

Disclosure of Invention

This summary is provided to introduce a selection of concepts in a simplified form that are further described below in the detailed description. This summary is not intended to identify key features or essential features of the claimed subject matter, nor is it intended to be used to limit the scope of the claimed subject matter.

In a first aspect, the present disclosure provides an installation source determining method for an application, including:

the content distribution server receives a download request from a user terminal; wherein the download request is used for requesting an application package of a target application;

determining a download address corresponding to the application program package and application delivery information corresponding to the download request based on the download request;

acquiring the application program package based on the download address, and writing the application release information into the application program package to acquire a target application program package;

and sending the target application program package to the user terminal, so that the user terminal determines the installation source information of the target application based on the application delivery information in the target application program package when the target application is operated by the user terminal based on the target application program package.

In a second aspect, the present disclosure provides an installation source determination apparatus for an application, including:

a receiving module, which is used for the content distribution server to receive the download request from the user terminal; wherein the download request is used for requesting an application package of a target application;

a first determining module, configured to determine, based on the download request, a download address corresponding to the application package and application delivery information corresponding to the download request;

the processing module is used for acquiring the application program package based on the download address, writing the application release information into the application program package and acquiring a target application program package;

and the sending module is used for sending the target application program package to the user terminal so that the user terminal determines the installation source information of the target application based on the application delivery information in the target application program package when the target application is operated by the user terminal based on the target application program package.

In a third aspect, the present disclosure provides a computer-readable medium, on which a computer program is stored, which, when executed by a processing apparatus, implements the steps of the installation source determination method of an application described above.

In a fourth aspect, the present disclosure provides an electronic device comprising:

a storage device having a computer program stored thereon;

and the processing device is used for executing the computer program in the storage device so as to realize the steps of the installation source determination method of the application.

In the above technical solution, the content distribution server may receive a download request from the user terminal, where the download request may include application delivery information corresponding to the download request, and then the content distribution server may write the application delivery information into the application package on line before sending the application package to the user terminal, to obtain a target application package in which the application delivery information is written, so as to send the target application package to the user terminal. Thus, the target application package received by the user terminal contains the application delivery information. After the user terminal installs the target application, the application delivery information can be acquired by analyzing the target application program package, so that the installation source of the target application can be accurately determined without acquiring the identifier of user privacy data such as IMEI, OAID, MAC and the like of the user terminal, and the privacy of a user is effectively protected. And the target application program package is obtained by directly writing the application release information into the application program package on line through the content distribution server, so that the installation source information of the target application can be determined based on the corresponding application release information when the release content of the target application is displayed in the user terminal, the accuracy of the installation source of the application based on the method for providing the application can be effectively improved, the flow of determining the installation source can be effectively simplified, and accurate data support can be provided for realizing real-time and effective popularization of the target application. In addition, when the version of the application program is changed and the application program package needs to be changed, only the application program package corresponding to the download address needs to be changed (that is, the original application program package which is not written with the application release information is changed), the installation source of the target application with the changed version can be determined by the application installation source determining method, and the development efficiency is improved.

Additional features and advantages of the disclosure will be set forth in the detailed description which follows.

Drawings

The above and other features, advantages and aspects of various embodiments of the present disclosure will become more apparent by referring to the following detailed description when taken in conjunction with the accompanying drawings. Throughout the drawings, the same or similar reference numbers refer to the same or similar elements. It should be understood that the drawings are schematic and that elements and components are not necessarily drawn to scale. In the drawings:

fig. 1 is a flowchart of an installation source determination method of an application provided according to an embodiment of the present disclosure;

FIG. 2 is a flow chart of an installation source determination device for an application provided according to one embodiment of the present disclosure;

FIG. 3 shows a schematic structural diagram of an electronic device suitable for use in implementing embodiments of the present disclosure.

Detailed Description

Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While certain embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be construed as limited to the embodiments set forth herein, but rather are provided for a more complete and thorough understanding of the present disclosure. It should be understood that the drawings and embodiments of the disclosure are for illustration purposes only and are not intended to limit the scope of the disclosure.

It should be understood that the various steps recited in the method embodiments of the present disclosure may be performed in a different order, and/or performed in parallel. Moreover, method embodiments may include additional steps and/or omit performing the illustrated steps. The scope of the present disclosure is not limited in this respect.

The term "including" and variations thereof as used herein is intended to be open-ended, i.e., "including but not limited to". The term "based on" is "based at least in part on". The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments". Relevant definitions for other terms will be given in the following description.

It should be noted that the terms "first", "second", and the like in the present disclosure are only used for distinguishing different devices, modules or units, and are not used for limiting the order or interdependence relationship of the functions performed by the devices, modules or units.

It is noted that references to "a" or "an" in this disclosure are intended to be illustrative rather than limiting, and that those skilled in the art will appreciate that references to "one or more" are intended to be exemplary and not limiting unless the context clearly indicates otherwise.

The names of messages or information exchanged between devices in the embodiments of the present disclosure are for illustrative purposes only, and are not intended to limit the scope of the messages or information.

It is understood that before the technical solutions disclosed in the embodiments of the present disclosure are used, the type, the use range, the use scene, etc. of the personal information related to the present disclosure should be informed to the user and obtain the authorization of the user through a proper manner according to the relevant laws and regulations.

For example, in response to receiving a user's active request, prompt information is sent to the user to explicitly prompt the user that the requested operation to be performed would require acquisition and use of personal information to the user. Thus, the user can autonomously select whether to provide personal information to software or hardware such as an electronic device, an application program, a server, or a storage medium that performs the operations of the disclosed technical solution, according to the prompt information.

As an alternative but non-limiting implementation manner, in response to receiving an active request from the user, the manner of sending the prompt information to the user may be, for example, a pop-up window manner, and the prompt information may be presented in a text manner in the pop-up window. In addition, a selection control for providing personal information to the electronic device by the user's selection of "agreeing" or "disagreeing" can be carried in the pop-up window.

It is understood that the above notification and user authorization process is only illustrative and not limiting, and other ways of satisfying relevant laws and regulations may be applied to the implementation of the present disclosure.

Meanwhile, it is understood that the data involved in the present technical solution (including but not limited to the data itself, the acquisition or use of the data) should comply with the requirements of the corresponding laws and regulations and the related regulations.

Fig. 1 is a flowchart illustrating an installation source determining method for an application according to an embodiment of the present disclosure, and as shown in fig. 1, the method may include steps 11 to 14.

In step 11, the content distribution server receives a download request from a user terminal; wherein the download request is for requesting an application package of a target application.

The Content Delivery server may be a server in a Content Delivery Network (CDN). In one embodiment, after a download application button on a user interface displayed in the user terminal is clicked by a user, the user terminal may generate a download request and send it to the content distribution server. The target application is an application that the user wants to download. For example, the user interface may be a page on which the placement promotion information for the targeted application is displayed, such as a page on which the advertising information for the targeted application is displayed.

In step 12, a download address corresponding to the application package and application delivery information corresponding to the download request are determined based on the download request.

The download address corresponding to the application package may be a file storage location corresponding to the application package. The application launch information may be data information corresponding to displaying a launch display page corresponding to the target application in a display application in the user terminal, that is, the application launch information is generated based on triggering of promotion launch information of the target application displayed in the user terminal. For example, the display application in the user terminal may be any application that can be used to display the delivery information in the user terminal, for example, a website C, a website D, a media APP application E, and the like in the user terminal may all be used as a corresponding display page of the target application a in the user terminal, and based on that the download addresses of the application packages in the download requests sent under different display pages are the same, the corresponding application delivery information in the download requests sent under different display pages is different. For example, display information corresponding to the website C may be included in the application placement information corresponding to the website C (the display information is used to identify that the placement information is displayed in the website C), and display information corresponding to the website D may be included in the application placement information corresponding to the website D, so that a source that triggers acquisition of an application package of the target application a may be determined based on the application placement information in the download request, so as to implement attribution of an installation source.

In one embodiment, in the download request sent by the user terminal to the content distribution server, the application placement information may be mounted in the URL of the request.

In step 13, the application package is obtained based on the download address, and the application delivery information is written into the application package to obtain a target application package.

The target application package may be an application package in which application placement information is written. In one embodiment, a location for writing the application placement information is reserved in the application package, and in the process executed in step 13, the application package may be obtained based on the download address, and the application placement information may be written to a corresponding location in the application package (the location reserved for writing the application placement information).

In one embodiment, for an application package of an android platform based application, application placement information may be written into an ID-Value sequence in an APK Signing Block (APK Signing Block).

In step 14, the target application package is sent to the user terminal, so that when the user terminal runs the target application based on the target application package, the installation source information of the target application is determined based on the application delivery information in the target application package.

The installed source information is a source object used for representing a download request for triggering the target application, such as display page information in the user terminal, for example, the above-mentioned website C, website D, media application E, and the like, or may also include related information about the display page (such as page identifier and/or page content of an advertisement delivery page for the target application a in the website C) therein to represent application delivery from which channel of the application package of the target application downloaded in the user terminal originates.

After the target application program package is sent to the user terminal, the user can enable the user terminal to install the target application and enable the user terminal to run the target application through operation. Because the target application program package used by the user terminal for installing the target application contains the application delivery information, when the target application runs, the written application delivery information can be obtained based on the corresponding target application program package, and then the installation source information of the target application is determined.

The following describes the steps of parsing the application placement information from the target application package. For example, in step 13, the application placement information is written into the ID-Value sequence in the APK signature area. In the step of analyzing the application release information, the binary stream of the target application program package can be read, the initial address of the central directory of the target application program package and the address for storing the signature information of the target application program package are found, and the address occupied by the ID-Value sequence is determined by the initial address of the central directory and the address for storing the signature information of the target application program package, so that the ID-Value sequence can be read, and the application release information can be read from the ID-Value sequence.

In the above technical solution, the content distribution server may receive a download request from the user terminal, where the download request may include application delivery information corresponding to the download request, and then the content distribution server may write the application delivery information into the application package on line before sending the application package to the user terminal, to obtain a target application package in which the application delivery information is written, so as to send the target application package to the user terminal. Thus, the target application package received by the user terminal contains the application delivery information. After the user terminal installs the target application, the application release information can be acquired by analyzing the target application program package, so that the installation source of the target application can be accurately determined without acquiring the identification of user privacy data such as IMEI, OAID, MAC and the like of the user terminal, and the privacy of the user is effectively protected. And the target application program package is obtained by directly writing the application delivery information into the application program package on line through the content distribution server, so that the installation source information of the target application can be determined based on the corresponding application delivery information when the delivery content of the target application is displayed in the user terminal, the accuracy of the installation source of the application based on the method for providing the target application can be effectively improved, meanwhile, the flow of determining the installation source can be effectively simplified, and accurate data support can be provided for realizing real-time and effective popularization of the target application. In addition, when the version of the application program is changed and the application program package needs to be changed, only the application program package corresponding to the download address needs to be changed (that is, the original application program package which is not written with the application release information is changed), the installation source of the target application with the changed version can be determined by the application installation source determining method, and the development efficiency is improved.

Optionally, the download request may be generated by:

the media server distributes application display information to the user terminal, wherein the application display information comprises a download address corresponding to the application program package and application delivery information corresponding to the download request;

and responding to the selection operation of the user in the display page for displaying the target application in the user terminal, and generating the downloading request based on the application display information.

The application display information may be information corresponding to an application display page (e.g., a download address of a target application that the application display page is intended to promote, and also, for example, application placement information corresponding to the application display page). For example, the media server sends application display information of the target application a to the media application E, where the application display information may be advertisement promotion information corresponding to the target application a, and for example, if a video delivery content of the target video a is provided, the application display information may include a download address of an application package of the application a and application delivery information corresponding to the video delivery content, and in the media application E of the user terminal, the application display information may be displayed through an application display page based on the application display information, for example, the delivery content of the target video a is played.

When the media server distributes the application display page to the user terminal, the application display information may be distributed to the user terminal at the same time. For example, while a video for showing the application a is distributed to the user terminal, a download address of the application a and application placement information corresponding to the video are distributed to the user terminal. A button may be arranged on the application display page such that, after the button is clicked by the user, the user terminal may generate a download request according to the application delivery information and the download address of the target application.

For example, when playing the video delivery content of the target application a in the application display page of the user terminal, the user may trigger the user terminal to generate the request by selecting in the application display page, for example, the user may select by clicking a download button in the application display page to trigger the user terminal to generate the download request, for example, the user selects an "immediate download" button in the application display page, and the user terminal may generate the download request based on the download address of the application package of the target application a and the application delivery information corresponding to the video in response to the selection operation of the user. As another example, the user may also select by directly clicking on the playing content in the application display page to trigger the user terminal to generate the download request. The present disclosure is not limited thereto.

Therefore, the application delivery information corresponding to the downloading request can be delivered to the user terminal when the media server distributes the application display information. Thus, the application release information can accurately describe the release of the application display information, so that the release and release of the application display information can be accurately recorded based on the application release information, and the generation process of the download request can be simplified.

If the determined installation source information is not accurate enough, it is difficult to determine the direction of adjustment and optimization of delivery and distribution when delivery and distribution are performed on the target application. Further, in a possible embodiment, the user terminal may send the determined installation source information to the media server, and when the delivered content is distributed in the media server, the distribution policy of the user terminal may be adjusted according to the installation source information, so as to provide data support for realizing accurate and effective content distribution, and meanwhile, improve the matching degree between the content distribution of the media server and the user requirements, and further improve the user experience. In addition, in the technical scheme, while the installation source information of the application can be accurately determined, the installation source information of the target application can be further analyzed so as to determine effective release information in the installation source information, and a basis is provided for further optimizing a release algorithm model and enabling the target application to be better matched with a user needing the target application.

Optionally, the download request includes offset location information, where the offset location information is used to indicate a starting location for writing the extension information in the application package.

Correspondingly, the obtaining the application package based on the download address, and writing the application delivery information into the application package to obtain the target application package may include:

downloading the data stream of the application program package based on the downloading address;

when the position of the downloaded data stream reaches the initial position indicated by the offset position information, writing the application launching information in the data stream from the initial position;

and continuously downloading the data stream of the application program package from the target position behind the initial position, and determining the file formed by the downloaded data stream as the target application program package.

For example, the offset position information may be determined by the value of the offset field, which may be an offset of the first address of the area for storing the application launch information with respect to the start position of the application package file. The starting position indicated by the offset position information may be an address of a first byte of an area for storing application placement information in the application package. Usually, the byte data corresponding to the extension information in the application package is fixed and can be set in advance, for example, the byte data corresponding to the extension information can be open. If the location of offset to offset + open, length-1 can be reserved in the application package for writing the extension information, during the downloading process of the application package, the data stream of the location of 0 to offset-1 can be downloaded, the application launch information is written from the location of offset as the extension information, and the data stream is continuously downloaded from the location of offset + open, length until the downloading of the application package is completed, so as to obtain the target application package.

In the development process, the application package can be analyzed in advance, and the start address of the reserved area for storing the application release information is found out to be used as the offset position information. In one embodiment, the offset location information may be mounted in the URL of the request. That is, the offset position information can be mounted in the URL requested by the user terminal to the content distribution server.

In the above solution, if the download request includes the offset location information, the content distribution server may write the application delivery information into the application package according to the offset location information to obtain the target application package. The offset position information is obtained by analyzing the application package in advance, so that the application launching information can be accurately written into the reserved position for writing the application launching information, the influence on internal codes in the application package is avoided, the target application can be safely operated based on the target application package, the analysis process of the application launching information is simplified, and the condition that the target application cannot be installed on the basis of the target application package due to the fact that the target application package fails is avoided.

Optionally, the application delivery information includes a delivery request identifier corresponding to an application display page, or the application delivery information includes at least two of a delivery request identifier, an application display page identifier, and a delivery location identifier corresponding to an application display page.

After the user terminal sends a request for delivering the content (e.g., the video resource to be presented) to the media server, the media server may generate a delivery request identifier, such as request _ id, which is unique and can be used to mark the delivery request. The application display page is a page which is distributed to the user terminal by the media server and shows the content. The application display page may include, among other things, the content of the presented target application. For example, the application display page may show a video of the target application.

Specifically, after the user terminal sends a request for requesting to deliver the exhibition content to the media server, the media server generates a delivery request identifier "request _ id _01" for marking the delivery request. After receiving the delivery request, the media server distributes delivery content of a target application to the user terminal, and may associate the delivery request identifier "request _ id _01" with the display page corresponding to the delivery content.

The application display page identification may be an identification for marking the presentation content. For example, 3 different videos are used for showing the target application, and 3 different application display page identifications can be preset for marking the three different videos, which can be identified by ad _ id, such as ad _ id _01, ad _ id _02, ad _ id _03, to identify the released content of the 3 different applications. The application release information comprises the application display page identifier, so that when the installation source is determined, the application display page can be evaluated, for example, based on the application display identifiers in the installation sources of a large number of users, which application display page enables the user to install the most target application is evaluated, and a basis is provided for related personnel to optimize the application display page.

The drop position identifier may be an identifier for marking a drop position of the presentation content in a display page in the user terminal. For example, different service tiles of the media application may be used to launch the presentation content of the target application, and different identifiers may be used to mark the location of the launch of the presentation content.

As an example, the application placement information may only include a placement request identifier, and when parsing is performed based on the target installer package, the placement request identifier may be obtained to determine which application content placement is based on to trigger downloading of the target application.

As another example, the application placement information may include a placement request identification, an application display page identification, and a placement location identification. That is, in such an embodiment, the application placement information may include a parameter for recording the placement request identification, a parameter for recording the application display page identification, and a parameter for recording the placement location identification.

Therefore, when the installation source of the target application is analyzed, the installation source of the target application can be analyzed through multiple dimensions, so that not only can the channel from which the installation source of the target comes be analyzed, but also the downloading of the target application triggered by the release of which request or the release of which display content can be analyzed, and the accuracy of the determined installation source is further improved.

Since the download request is generated online, the application placement information can also be generated in real time, so that the installation source information determined based on the application placement information is more time-efficient and has larger information capacity. Moreover, because the application delivery information is written into the application package on line, the processes from the generation and the issuing of the application delivery information, the writing of the application delivery information into the application package, and the downloading and the installation of the target application by the user terminal are generally consecutive, so that the installation source determined according to the application delivery information is more accurate. Therefore, the target application can be released and promoted based on the display application in the user terminal, and the installation source information downloaded to the target application in the user terminal can be accurately determined when the target application is promoted based on the display page of the display application, so that effective data support can be determined for further subsequently adjusting release and promotion information corresponding to the target application.

Optionally, before the step of determining, based on the download request, a download address corresponding to the application package and application delivery information corresponding to the download request, the method further includes:

determining a type of the download request;

and if the type of the downloading request is a cause type, executing the step of determining a downloading address corresponding to the application program package and application release information corresponding to the downloading request based on the downloading request.

The attribution type may be a preset type. For example, the setting may be performed in advance for an application, and the identification may be performed by the identification information for the application whose installation source needs to be determined. If the behavior of the user downloading the application A is attributed, namely the application A is associated with identification information, based on the preset configuration information, the downloading request sent by the user terminal to the content distribution server is an attribution type; and if the behavior of downloading the application B by the user does not need to be attributed and the application B is not associated with the identification information, the downloading request sent by the user terminal to the content distribution server is not an attribution type. The cause may be a launch display source for determining to trigger downloading of an application package for the target application in the user terminal. For example, after the user downloads the application a, it is determined from what channel the user knows and downloads the application a.

The step of determining the download address corresponding to the application package and the application delivery information corresponding to the download request based on the download request may be performed after determining whether the download request is of the cause type and if the download request is of the cause type. If the download request is not of the cause type, the download request can be generated according to the download address corresponding to the application program package, so that the application program package received by the user terminal and issued by the content distribution server is the application program package in which the application delivery information is not written.

Therefore, after the type of the downloading request is determined to be the cause type, the step of determining the downloading address corresponding to the application program package and the application release information corresponding to the downloading request based on the downloading request is executed, the calculation capacity of the server can be saved, and the operation efficiency of the server is improved.

Optionally, the determining the type of the download request includes:

determining whether a target query parameter in the download request is null;

and if the target query parameter is not null, determining that the download request is of an attribution type.

The target query parameters may be one or more of the query parameters in the URL requested by the download request. The target query parameters may be pre-selected. For example, in a URL requested by a download request sent by a user terminal to a content distribution server, a delivery request identifier, an application display page identifier, and a delivery location identifier (that is, the delivery request identifier, the application display page identifier, and the delivery location identifier are all part of application delivery information) may be mounted on the URL in the form of a query parameter. In the process of pre-selecting the target query parameter, a parameter for recording the launch request identifier, a parameter for recording the application display page identifier, and a parameter for recording the launch position identifier may be selected as the target query parameter.

In determining the type of the download request, it may be determined whether the target query parameter is empty, and in the case that the target query parameter is not empty (i.e., in the case that the target query parameter has a value), it is determined that the download request is of the attribution type. If the target query parameter is null, it may be determined that the download request is not of the attribution type.

Therefore, whether the URL of the request is mounted with the application release information can be determined according to the target query parameter so as to determine whether the download request is of the attribution type, and the follow-up operation is executed aiming at the download request of the attribution type, so that the invalid operation of the download request which does not need attribution is avoided.

In yet another embodiment, determining the type of the download request may include: the URL requested by the attributed type of download request sets a specific host (i.e., a specific host and port). In the process of determining the type of the download request, it may be determined whether a URL requested by the download request is a predetermined, specific host, and if the requested URL is the predetermined, specific host, it may be determined that the download request is an attribution type.

In yet another embodiment, determining the type of the download request may include: the URL requested by the download request due to the type sets a specific path. In the process of determining the download type, it may be determined whether the URL requested by the download request is a predetermined specific path, and if the requested URL is the predetermined specific path, it may be determined that the download request is the attribution type.

In determining whether the download request is of the attribution type, three distinguishing ways (distinguishing by host of the URL, distinguishing by path of the URL, and determining whether the target query parameter is of the empty part) can be combined to determine whether the download request is of the attribution type.

Optionally, the target application package further includes an information reporting SDK, where the information reporting SDK is configured to match a preset conversion rule according to an operating state of a target application, and send installation source information of the target application and conversion information corresponding to the matched conversion rule to a media server.

The information reporting SDK may be an SDK preset in an application installation package of the target application and used for reporting the conversion information. The conversion information is information for recording the conversion condition. And when the running state of the target application meets the preset conversion rule, completing one conversion.

The running state of the target application may be an event generated by the target application in response to an operation by the user. For example, if the user terminal completes registration in response to the user operation, the event of user registration is completed in the target application (the running state of the target application is that the user completes registration); for another example, when the user terminal completes payment in the target application in response to the user's operation, a payment event is fulfilled in the target application (the running state of the target application generates payment for the user).

One or more conditions can be set in the conversion rule, when the running state of the target application meets one condition in the conversion rule, the corresponding conversion is completed, and the conversion which can be completed is recorded as conversion information.

For example, a rule of "user completes registration" may be set in the conversion rule, when the running state of the target application satisfies the condition of "user completes registration", that is, the conversion of "user completes registration" is completed, and an event of "user completes registration" may be recorded in the conversion information (that is, the conversion information corresponding to the conversion rule to which the running state of the target application is matched includes an event of "user completes registration"). The installation source information and the conversion information can be sent to the media server through the information reporting SDK.

Therefore, the installation source information is sent to the media server through the information reporting SDK, so that the media server can acquire the installation source information of the application after the user terminal installs the target application; the conversion information is sent to the media server through the information reporting SDK, so that the media server can timely and automatically acquire the subsequent conversion condition (such as whether registration is completed or not and whether payment is generated) after the user installs the target application. Therefore, the media can count and analyze the installation source information and the conversion information conveniently so as to adjust the distribution strategy of the installation source information when the released content is distributed in the media server, provide data support for realizing accurate and effective content distribution, and further improve the matching degree between the content distribution of the media server and the user requirements.

The present disclosure also provides an installation source determining apparatus for an application, as shown in fig. 2, where the apparatus 20 includes:

a receiving module 201, configured to receive a download request from a user terminal by a content distribution server; wherein the download request is for requesting an application package of a target application;

a first determining module 202, configured to determine, based on the download request, a download address corresponding to the application package and application delivery information corresponding to the download request;

the processing module 203 is configured to obtain the application package based on the download address, and write the application delivery information into the application package to obtain a target application package;

a sending module 204, configured to send the target application package to the user terminal, so that when the user terminal runs the target application based on the target application package, the installation source information of the target application is determined based on the application delivery information in the target application package.

Optionally, the download request includes offset location information;

the processing module comprises:

the downloading submodule is used for downloading the data stream of the application program package based on the downloading address;

the writing submodule is used for writing the application launching information into the data stream from the initial position when the position of the downloaded data stream reaches the initial position indicated by the offset position information;

and the processing submodule is used for continuously downloading the data stream of the application program package from the target position behind the initial position, and determining a file formed by the downloaded data stream as the target application program package.

Optionally, the application launch information includes a launch request identifier corresponding to the application display page, or the application launch information includes at least two of a launch request identifier, an application display page identifier, and a launch location identifier corresponding to the application display page.

Optionally, the download request is generated by:

Optionally, the apparatus further comprises:

a second determining module, configured to determine a type of the download request;

and the execution module is used for triggering the first determination module to determine a download address corresponding to the application program package and application release information corresponding to the download request based on the download request if the type of the download request is a cause type.

Optionally, the second determining module includes:

the first determining submodule is used for determining whether a target query parameter in the downloading request is empty;

and the second determining sub-module is used for determining that the downloading request is of an attribution type if the target query parameter is not null.

Referring now to FIG. 3, a block diagram of an electronic device 600 suitable for use in implementing embodiments of the present disclosure is shown. The terminal device in the embodiments of the present disclosure may include, but is not limited to, a mobile terminal such as a mobile phone, a notebook computer, a digital broadcast receiver, a PDA (personal digital assistant), a PAD (tablet computer), a PMP (portable multimedia player), a vehicle terminal (e.g., a car navigation terminal), and the like, and a stationary terminal such as a digital TV, a desktop computer, and the like. The electronic device shown in fig. 3 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present disclosure.

As shown in fig. 3, electronic device 600 may include a processing device (e.g., central processing unit, graphics processor, etc.) 601 that may perform various appropriate actions and processes in accordance with a program stored in a Read Only Memory (ROM) 602 or a program loaded from a storage device 608 into a Random Access Memory (RAM) 603. In the RAM 603, various programs and data necessary for the operation of the electronic apparatus 600 are also stored. The processing device 601, the ROM 602, and the RAM 603 are connected to each other via a bus 604. An input/output (I/O) interface 605 is also connected to bus 604.

Generally, the following devices may be connected to the I/O interface 605: input devices 606 including, for example, a touch screen, touch pad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc.; output devices 607 including, for example, a Liquid Crystal Display (LCD), a speaker, a vibrator, and the like; storage 608 including, for example, magnetic tape, hard disk, etc.; and a communication device 609. The communication means 609 may allow the electronic device 600 to communicate with other devices wirelessly or by wire to exchange data. While fig. 3 illustrates an electronic device 600 having various means, it is to be understood that not all illustrated means are required to be implemented or provided. More or fewer devices may alternatively be implemented or provided.

In particular, the processes described above with reference to the flow diagrams may be implemented as computer software programs, according to embodiments of the present disclosure. For example, embodiments of the present disclosure include a computer program product comprising a computer program carried on a non-transitory computer readable medium, the computer program containing program code for performing the method illustrated by the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network via the communication means 609, or installed from the storage means 608, or installed from the ROM 602. The computer program, when executed by the processing device 601, performs the above-described functions defined in the methods of the embodiments of the present disclosure.

It should be noted that the computer readable medium of the present disclosure may be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present disclosure, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In contrast, in the present disclosure, a computer readable signal medium may comprise a propagated data signal with computer readable program code embodied therein, either in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: electrical wires, optical cables, RF (radio frequency), etc., or any suitable combination of the foregoing.

In some embodiments, the user terminals, media servers, content distribution servers may communicate using any currently known or future developed network Protocol, such as HTTP (HyperText Transfer Protocol), and may be interconnected with any form or medium of digital data communication (e.g., a communications network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), the Internet (e.g., the Internet), and peer-to-peer networks (e.g., ad hoc peer-to-peer networks), as well as any currently known or future developed network.

The computer readable medium may be embodied in the electronic device; or may exist separately without being assembled into the electronic device.

The computer readable medium carries one or more programs which, when executed by the electronic device, cause the electronic device to: the content distribution server receives a download request from a user terminal; wherein the download request is used for requesting an application package of a target application; if the type of the downloading request is a cause type, determining a downloading address corresponding to the application program package and application delivery information corresponding to the downloading request based on the downloading request; acquiring the application program package based on the download address, and writing the application release information into the application program package to acquire a target application program package; and sending the target application program package to the user terminal, so that the user terminal determines the installation source information of the target application based on the application delivery information in the target application program package when the target application is operated by the user terminal based on the target application program package.

Computer program code for carrying out operations for the present disclosure may be written in any combination of one or more programming languages, including but not limited to an object oriented programming language such as Java, smalltalk, C + +, and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).

The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems that perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.

The modules described in the embodiments of the present disclosure may be implemented by software or hardware. For example, the processing module may be further described as a module that obtains the application package based on the download address, writes the application placement information into the application package, and obtains a target application package "

The functions described herein above may be performed, at least in part, by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that may be used include: field Programmable Gate Arrays (FPGAs), application Specific Integrated Circuits (ASICs), application Specific Standard Products (ASSPs), systems on a chip (SOCs), complex Programmable Logic Devices (CPLDs), and the like.

In the context of this disclosure, a machine-readable medium may be a tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. The machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any suitable combination of the foregoing. More specific examples of a machine-readable storage medium would include an electrical connection based on one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

Example 1 provides an installation source determination method of an application, according to one or more embodiments of the present disclosure, wherein the method includes: the content distribution server receives a download request from a user terminal; wherein the download request is for requesting an application package of a target application; determining a download address corresponding to the application program package and application delivery information corresponding to the download request based on the download request; acquiring the application program package based on the download address, and writing the application release information into the application program package to acquire a target application program package; and sending the target application program package to the user terminal, so that the user terminal determines the installation source information of the target application based on the application delivery information in the target application program package when the target application is operated by the user terminal based on the target application program package.

Example 2 provides the method of example 1, wherein the download request includes offset location information; the obtaining the application package based on the download address, and writing the application delivery information into the application package to obtain a target application package, includes: downloading the data stream of the application program package based on the downloading address; when the position of the downloaded data stream reaches the initial position indicated by the offset position information, writing the application launching information in the data stream from the initial position; and continuously downloading the data stream of the application program package from the target position behind the initial position, and determining the file formed by the downloaded data stream as the target application program package.

Example 3 provides the method of example 1, wherein the application placement information includes a placement request identifier corresponding to an application display page, or the application placement information includes at least two of a placement request identifier, an application display page identifier, and a placement location identifier corresponding to an application display page.

Example 4 provides the method of example 1, wherein the download request is generated by: the media server distributes application display information to the user terminal, wherein the application display information comprises a download address corresponding to the application program package and application delivery information corresponding to the download request; and responding to the selection operation of the user in the display page for displaying the target application in the user terminal, and generating the downloading request based on the application display information.

Example 5 provides the method of example 1, wherein, prior to the determining, based on the download request, a download address corresponding to the application package and application placement information corresponding to the download request, the method further comprises: determining a type of the download request; and if the type of the downloading request is a cause type, executing the step of determining a downloading address corresponding to the application program package and application release information corresponding to the downloading request based on the downloading request.

Example 6 provides the method of example 5, wherein the determining the type of the download request includes: determining whether a target query parameter in the download request is null; and if the target query parameter is not null, determining that the download request is of an attribution type.

According to one or more embodiments of the present disclosure, example 7 provides the method of example 1, where the target application package further includes an information reporting SDK, where the information reporting SDK is configured to match a preset conversion rule according to an operating state of a target application, and send installation source information of the target application and conversion information corresponding to the matched conversion rule to a media server.

Example 8 provides, in accordance with one or more embodiments of the present disclosure, an installation source determination apparatus of an application, the apparatus comprising: a receiving module, which is used for the content distribution server to receive the downloading request from the user terminal; wherein the download request is for requesting an application package of a target application; a first determining module, configured to determine, based on the download request, a download address corresponding to the application package and application delivery information corresponding to the download request; the processing module is used for acquiring the application program package based on the download address, writing the application release information into the application program package and acquiring a target application program package; and the sending module is used for sending the target application program package to the user terminal so that the user terminal determines the installation source information of the target application based on the application delivery information in the target application program package when the target application is operated by the user terminal based on the target application program package.

Example 9 provides, in accordance with one or more embodiments of the present disclosure, a computer-readable medium having stored thereon a computer program that, when executed by a processing device, performs the steps of the method of any of examples 1-7.

Example 10 provides, in accordance with one or more embodiments of the present disclosure, an electronic device comprising:

a storage device having a computer program stored thereon; processing means for executing the computer program in the storage means to carry out the steps of the method of any of examples 1-7.

The foregoing description is only exemplary of the preferred embodiments of the disclosure and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the disclosure herein is not limited to the particular combination of features described above, but also encompasses other embodiments in which any combination of the features described above or their equivalents does not depart from the spirit of the disclosure. For example, the above features and (but not limited to) the features disclosed in this disclosure having similar functions are replaced with each other to form the technical solution.

Further, while operations are depicted in a particular order, this should not be understood as requiring that such operations be performed in the particular order shown or in sequential order. Under certain circumstances, multitasking and parallel processing may be advantageous. Likewise, while several specific implementation details are included in the above discussion, these should not be construed as limitations on the scope of the disclosure. Certain features that are described in the context of separate embodiments can also be implemented in combination in a single embodiment. Conversely, various features that are described in the context of a single embodiment can also be implemented in multiple embodiments separately or in any suitable subcombination.

Although the subject matter has been described in language specific to structural features and/or methodological acts, it is to be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or acts described above. Rather, the specific features and acts described above are disclosed as example forms of implementing the claims. With regard to the apparatus in the above embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be described in detail here.

Claims

1. A method for determining an installation source of an application, comprising:

and sending the target application program package to the user terminal so that the user terminal determines the installation source information of the target application based on the application delivery information in the target application program package when the target application is operated by the user terminal based on the target application program package.

2. The method of claim 1, wherein the download request includes offset location information;

the obtaining the application package based on the download address, and writing the application delivery information into the application package to obtain a target application package, includes:

3. The method of claim 1, wherein the application placement information comprises a placement request identifier corresponding to an application display page, or wherein the application placement information comprises at least two of a placement request identifier, an application display page identifier, and a placement location identifier corresponding to an application display page.

4. The method of claim 1, wherein the download request is generated by:

5. The method according to claim 1, wherein before the step of determining the download address corresponding to the application package and the application placement information corresponding to the download request based on the download request, the method further comprises:

determining a type of the download request;

6. The method of claim 5, wherein the determining the type of the download request comprises:

determining whether a target query parameter in the download request is null;

7. The method of claim 1, wherein the target application package further comprises an information reporting SDK, and wherein the information reporting SDK is configured to match a preset conversion rule according to an operating state of a target application, and send installation source information of the target application and conversion information corresponding to the matched conversion rule to a media server.

8. An installation source determination device for an application, comprising:

a receiving module, which is used for the content distribution server to receive the downloading request from the user terminal; wherein the download request is used for requesting an application package of a target application;

9. A computer-readable medium, on which a computer program is stored, characterized in that the program, when being executed by processing means, carries out the steps of the method of any one of claims 1 to 7.

10. An electronic device, comprising:

a storage device having a computer program stored thereon;

processing means for executing the computer program in the storage means to carry out the steps of the method according to any one of claims 1 to 7.