CN115529581A - Off-network user identification method and device - Google Patents
Off-network user identification method and device Download PDFInfo
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Abstract
The invention discloses an off-network user identification method and an off-network user identification device, relates to the technical field of communication, and aims to solve the problem that the conversion rate is low due to the fact that the off-network user identification is not accurate enough in the related technology. The method comprises the following steps: acquiring a first communication object set of an off-network user in a first preset time period; acquiring all the different-network communication objects of the first communication objects in the first communication object set within a second preset time period to obtain a second communication object set; acquiring a third communication object set of each second communication object in the second communication object set in a third preset time period; and respectively comparing the similarity of each third communication object set with the first communication object set, and determining that the target second communication object corresponding to the third communication object set with the highest similarity with the first communication object set is the object changed by the off-line user. Therefore, the information changed by the off-network user is accurately identified based on the communication data of the off-network user, and the identification accuracy and conversion rate of the off-network user can be improved.
Description
Technical Field
The invention relates to the technical field of communication, in particular to an off-network user identification method and device.
Background
At present, domestic communication services are saturated in generalization, when the personalized requirements of users are not matched with services provided by operators, the users are easy to lose, namely, the users in the current network leave the network, and after the users leave the network, the operators are difficult to carry out secondary marketing on the users due to the change of mobile phone numbers of the original operators.
In the related art, indiscriminate marketing is mainly performed on users in different networks, namely indiscriminate popularization is performed by acquiring a list of users in different networks in a certain area, however, the method is not accurate enough in identifying users who are off-network, and therefore the conversion rate is low.
Disclosure of Invention
The embodiment of the invention provides an off-network user identification method and device, and aims to solve the problem that the conversion rate is low due to the fact that the off-network user identification is not accurate enough in the related technology.
In a first aspect, an embodiment of the present invention provides an off-network user identification method, including:
acquiring a first communication object set of an off-line user in a first preset time period, wherein the first communication object set is a set of on-line communication objects with the off-line user, and the communication frequency of the on-line communication objects is higher than a first preset frequency;
acquiring all the different-network communication objects of the first communication objects in the first communication object set within a second preset time period to obtain a second communication object set;
acquiring a third communication object set of each second communication object in the second communication object set in a third preset time period, wherein the third communication object set of each second communication object is a set of different-network communication objects with the second communication object having a communication frequency higher than a second preset frequency;
and respectively comparing the similarity of each third communication object set with the first communication object set, and determining a target second communication object corresponding to the third communication object set with the highest similarity with the first communication object set as the object changed by the off-line user.
Optionally, the obtaining a first communication object set of the off-network user in a first preset time period includes:
the method comprises the steps of obtaining communication data of an off-network user in a first preset time period, wherein the communication data comprise a communication object and communication frequency;
and determining the on-line communication objects with the off-line user communication frequency higher than a first preset frequency according to the communication frequency of each communication object and the off-line user and whether each communication object and the off-line user are the on-line users, so as to obtain a first communication object set.
Optionally, after the communication data of the off-network user in the first preset time period is obtained, the method further includes:
constructing a communication network hypergraph of the off-network user according to the communication data, wherein the communication network hypergraph comprises communication objects and communication frequencies of the communication objects and the off-network user;
the determining, according to the communication frequency of each communication object and the off-network user and whether each communication object and the off-network user are the same-network users, the same-network communication object having a communication frequency higher than a first preset frequency with the off-network user comprises:
and eliminating communication objects in the communication network hypergraph, which are different from the communication objects of the off-network users, and communication objects with the off-network users, which have the communication frequency lower than or equal to the first preset frequency, so as to obtain the close communication network hypergraph of the off-network users.
Optionally, the comparing similarity between each third communication object set and the first communication object set respectively includes:
and determining the similarity between the off-network user and each second communication object based on the number of the same communication objects in the first communication object set and each third communication object set.
Optionally, after determining that the target second communication object corresponding to the third communication object set with the highest similarity to the first communication object set is the object changed by the off-network user, the method further includes:
determining resident position information of the off-network user;
and pushing the information of the target second communication object and the resident position information to a marketing terminal.
In a second aspect, an embodiment of the present invention further provides an off-network user identification apparatus, including:
the system comprises a first acquisition module, a second acquisition module and a first display module, wherein the first acquisition module is used for acquiring a first communication object set of an off-network user in a first preset time period, and the first communication object set is a set of on-network communication objects with the off-network user, and the communication frequency of the first communication object set is higher than a first preset frequency;
the second acquisition module is used for acquiring all the different-network communication objects of the first communication objects in the first communication object set within a second preset time period to obtain a second communication object set;
a third obtaining module, configured to obtain a third communication object set of each second communication object in the second communication object set in a third preset time period, where the third communication object set of each second communication object is a set of different-network communication objects whose communication frequency with the second communication object is higher than a second preset frequency;
and the first determining module is used for respectively comparing the similarity of each third communication object set with the first communication object set and determining a target second communication object corresponding to the third communication object set with the highest similarity with the first communication object set as the object after the change of the off-network user.
Optionally, the first obtaining module includes:
the device comprises an acquisition unit, a processing unit and a processing unit, wherein the acquisition unit is used for acquiring communication data of an off-network user in a first preset time period, and the communication data comprises a communication object and communication frequency;
and the determining unit is used for determining the same-network communication objects with the communication frequency higher than a first preset frequency with the off-network users according to the communication frequency of each communication object and the off-network users and whether each communication object and the off-network users are the same-network users or not, so as to obtain a first communication object set.
Optionally, the first obtaining module further includes:
the building unit is used for building a communication network hypergraph of the off-network user according to the communication data, wherein the communication network hypergraph comprises communication objects and communication frequencies of the communication objects and the off-network user;
the determining unit is used for eliminating communication objects in the communication network hypergraph, which are different from the communication objects in the off-network user, and communication objects with the communication frequency of the off-network user being lower than or equal to the first preset frequency, so as to obtain the close communication network hypergraph of the off-network user.
Optionally, the first determining module is configured to determine, based on the number of the same communication objects in the first communication object set and each third communication object set, a similarity between the off-network user and each second communication object.
Optionally, the off-network user identification apparatus further includes:
the second determining module is used for determining resident location information of the off-network user;
and the pushing module is used for pushing the information of the target second communication object and the resident position information to the marketing terminal.
In a third aspect, an embodiment of the present invention further provides an off-network user identification apparatus, including: a transceiver, a memory, a processor and a computer program stored on the memory and executable on the processor, the processor implementing the steps in the off-network subscriber identification method as described above when executing the computer program.
In a fourth aspect, an embodiment of the present invention further provides a computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and when the computer program is executed by a processor, the steps in the off-network user identification method are implemented as described above.
In the embodiment of the invention, a first communication object set of an off-network user in a first preset time period is obtained, wherein the first communication object set is a set of on-network communication objects with the off-network user communication frequency higher than a first preset frequency; acquiring all the different-network communication objects of the first communication objects in the first communication object set within a second preset time period to obtain a second communication object set; acquiring a third communication object set of each second communication object in the second communication object set in a third preset time period, wherein the third communication object set of each second communication object is a set of different-network communication objects with the second communication object having a communication frequency higher than a second preset frequency; and respectively comparing the similarity of each third communication object set with the first communication object set, and determining a target second communication object corresponding to the third communication object set with the highest similarity with the first communication object set as an object after the change of the off-network user. Therefore, the information changed by the off-network user is accurately identified based on the communication data of the off-network user, the identification accuracy of the off-network user can be improved, the off-network user can be popularized in a targeted mode, and the conversion rate is improved.
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In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings needed to be used in the description of the embodiments of the present invention will be briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art that other drawings can be obtained according to these drawings without inventive exercise.
Fig. 1 is a flowchart of an off-network user identification method according to an embodiment of the present invention;
FIG. 2 is a schematic diagram of a communication social network hypergraph of an off-network user according to an embodiment of the invention;
FIG. 3 is a schematic diagram of a close social networking hypergraph of an off-network user provided by an embodiment of the invention;
FIG. 4 is a schematic diagram of a hypergraph of a social network of communications of close social circles friends of off-network users according to an embodiment of the invention;
fig. 5 is a block diagram of an off-network subscriber identity device according to an embodiment of the present invention;
fig. 6 is a second block diagram of an off-network subscriber identity module according to an embodiment of the present invention;
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, but not all, embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Referring to fig. 1, fig. 1 is a flowchart of an off-network user identification method according to an embodiment of the present invention, and as shown in fig. 1, the method includes the following steps:
The off-network user may refer to a logout or shutdown target operator number, and the target operator may be an operator needing to identify the off-network user. The first preset time period may be a time period before the off-network user leaves the network, such as one month or three months before leaving the network. The communication object can be an object which has communication with an off-network user, such as a call and a short message record.
For example, when it is desired to identify an off-network user of a first operator, the communication social data of the off-network user within three months before off-network can be obtained, and the communication object set of the off-network user can be obtained from the communication social data.
After obtaining the communication object set of the off-network user in the first preset time period, the communication object set of the off-network user can be further screened and removed to keep the same-network communication object which is communicated with the off-network user more closely, for example, the communication object with the off-network user with lower communication frequency is removed, and the different-network communication object is removed, that is, the same-network communication object with the off-network user with higher communication frequency than the first preset frequency is retained to obtain the first communication object set, wherein the first preset frequency can be the frequency set according to requirements, for example, the communication object with the off-network user with less than 3 communication frequencies in the first preset time period is deleted, or the communication object without communication with the off-network user in nearly 1 month is deleted, the different-network communication object can be the communication object different from the operator to which the off-network user belongs, and the same-network communication object is the same as the operator to which the off-network user belongs.
Optionally, the step 101 includes:
the method comprises the steps of obtaining communication data of an off-network user in a first preset time period, wherein the communication data comprise a communication object and communication frequency;
and determining the same-network communication objects with the communication frequency higher than a first preset frequency with the off-network users according to the communication frequency of each communication object and the off-network users and whether each communication object and the off-network users are the same-network users or not, and obtaining a first communication object set.
In one embodiment, communication data of an off-network user in a first preset time period may be obtained, where the communication data includes communication objects, communication frequency with each communication object, communication modes and the like, where the communication objects include common users, mechanism users and the like, the communication modes include telephone calls, short messages, 5G messages and the like, and the communication data may further include active and passive party information, such as actively making a call to another user, actively initiating a 5G message, receiving a short message of a certain mechanism and the like.
Then, according to the communication frequency of each communication object and the off-network user, whether each communication object and the off-network user are the same-network users, whether the communication object is an organization user, and the like, some communication objects which are not closely related are removed, such as removing the organization user, removing a different-network communication object, and removing a communication object with a lower communication frequency, so as to obtain the same-network close friend set of the off-network user, that is, the same-network communication object with the off-network user whose communication frequency is higher than a first preset frequency is determined, so as to obtain the first communication object set. In this way, the set of close communication objects for the off-network user can be quickly determined.
Optionally, after the communication data of the off-network user in the first preset time period is acquired, the method further includes:
constructing a communication network hypergraph of the off-network user according to the communication data, wherein the communication network hypergraph comprises communication objects and communication frequencies of the communication objects and the off-network user;
the determining of the on-line communication object with the off-line user with the communication frequency higher than a first preset frequency according to the communication frequency of each communication object and the off-line user and whether each communication object and the off-line user are the on-line users comprises:
and eliminating communication objects in the communication network hypergraph, which are different from the communication objects in the off-network user, and communication objects with the off-network user communication frequency lower than or equal to the first preset frequency to obtain the close communication network hypergraph of the off-network user.
In one embodiment, after obtaining the communication data of the off-network user, a communication network hypergraph of the off-network user may be constructed based on the communication data, and the communication network hypergraph records communication traffic between the off-network user and which communication objects, specific communication modes, communication frequency and the like.
For example, as shown in fig. 2, a communication social network hypergraph of an off-network user may be constructed according to communication social data of the off-network user, and the communication social network hypergraph may be characterized in a form of a structure graph, such as G = (V, E, W), where G represents the communication social network hypergraph, V is a node set, i.e., a user or a mechanism having a communication intersection with the off-network user, E is an edge set, which represents a communication relationship and a communication with the off-network user, and W is a weight matrix of edges, which represents a communication frequency. Thus, as shown in fig. 2, V = { same-network friend 1, same-network friend 2, …, same-network friend n, different-network friend 1, different-network friend 2, …, different-network friend m, organization 1, organization 2, …, organization t }, E = { off-network user-same-network friend 1, off-network user-different-network friend 1, off-network user-organization 1, … }, and W = { active dialing telephone 7 times, receiving message 5 times, … }.
Then, the communication social network hypergraph of the off-network user can be optimized to obtain a close social network hypergraph of the off-network user, and the method specifically comprises the following steps: deleting the nodes of the friend users in the different networks; deleting non-real user nodes, such as organization user nodes; deleting weak relation node users according to the communication service time, frequency and other dimensions, for example, deleting online friend user nodes without communication in 1 month, deleting online friend users with less than 3 times of call in historical time period, and the like. As shown in fig. 2, the area marked by the dotted rectangle is the user node that needs to be deleted, and the optimized close social network hypergraph of the off-network user is shown in fig. 3.
Through the close social network hypergraph of the off-network user, a close social circle friend set of the off-network user can be obtained, namely V '= { same-network friend 1, same-network friend 2, … and same-network friend t }, and V' = { same-network friend 1, same-network friend 2 and same-network friend 3} can be determined corresponding to the close social network hypergraph of the off-network user shown in fig. 3.
Therefore, by constructing the communication social network hypergraph of the off-network user, the communication object information of the off-network user can be clear visually, and the communication data of the off-network user can be analyzed quickly and visually.
And 102, acquiring all the different-network communication objects of the first communication objects in the first communication object set in a second preset time period to obtain a second communication object set.
After the first communication object set of the off-network user is obtained, the inter-network communication objects of the first communication objects in the first communication object set in a second preset time period may be further obtained, so as to obtain a second communication object set composed of the inter-network communication objects of all the first communication objects, specifically, the inter-network communication objects of the first communication objects in the time period may be determined by obtaining communication data of the first communication objects in the second preset time period, where the second preset time period may be a period of time after the off-network user is off-network, such as one month or three months after the off-network user is off-network.
In this step, by obtaining the different-network communication objects of all the first communication objects in the first communication object set in the second preset time period, the user range after the network change of the off-network user can be preliminarily determined, and the range of the off-network user can be locked according to the condition that the same user before and after the off-network user has basically the same friend circle.
It should be noted that, in this step, a communication social network hypergraph of the close social circle friend of the off-network user may also be constructed according to the communication data of the close social circle friend of the off-network user determined in the foregoing embodiment, and the communication social network hypergraph may also be represented in a form of a structure diagram, such as G '= (V, E, W), where G' represents the communication social network hypergraph, V is a node set, i.e., a user or a mechanism having a communication intersection with the close social circle friend of the off-network user, E is an edge set, which represents that there is a communication relationship and a communication with the close social circle friend of the off-network user, and W is a weight matrix of the edge, which represents the number and attributes of various communication behaviors. A communication social network hypergraph of close circles of friends of off-line users may be as shown in fig. 4. In this way, according to the communication social network hypergraph of the close circle of contact friends of the off-network user, a set of all the nodes of the off-network users in fig. 4, that is, V-off-network = { off-network friends 1, off-network friends 2, …, off-network friends g }, can be obtained, and the area marked by the dotted rectangle in fig. 4 is the off-network user node.
For each second communication object in the second communication object set, a different-network communication object with which the communication frequency of each second communication object with the second communication object is higher than the second preset frequency within a third preset time period may be obtained, so as to obtain a third communication object set of each second communication object, where the third preset time period may be a period of time after the network is disconnected, such as one month or three months after the network is disconnected, and the third preset time period may be the same as or different from the second preset time period. That is, in this step, a set of tightly different network communication objects of each second communication object may be obtained.
That is, the different-network user nodes shown in fig. 4 may be sequentially calculated by the above-described method for constructing the close social network hypergraph of the user, so as to obtain a close social network hypergraph set of all different-network users, that is, the close social network hypergraph of the G-different-network user, and the close social network hypergraph of the G-different-network user = { the close social network hypergraph of the G-different-network user 1, the close social network hypergraph of the G-different-network user 2, …, and the close social network hypergraph of the G-different-network user G }.
And step 104, respectively comparing the similarity of each third communication object set with the first communication object set, and determining a target second communication object corresponding to the third communication object set with the highest similarity with the first communication object set as an object after the change of the off-line user.
In the embodiment of the invention, because the number of the off-network user after being changed is probably a certain second communication object in the second communication object set, whether the off-network user and each second communication object are the same user before and after the off-network user is determined by comparing the close communication objects of the off-network user and each second communication object to see whether more common friends exist.
Specifically, the close different-network communication object of each second communication object may be compared with the close same-network communication object of the off-network user, that is, the similarity between each third communication object set and the first communication object set is compared, and if the similarity between a certain third communication object set and the first communication object set is higher, it indicates that the communication objects in the third communication object set and the first communication object set are more consistent, and correspondingly, the probability that the second communication object corresponding to the third communication object set and the off-network user are the same user is higher, so that after each third communication object set and the first communication object set are respectively compared, the target second communication object corresponding to the third communication object set with the highest similarity to the first communication object set may be determined as the object after the off-network user is changed.
Optionally, the comparing similarity between each third communication object set and the first communication object set respectively includes:
and determining the similarity between the off-network user and each second communication object based on the number of the same communication objects in the first communication object set and each third communication object set.
In one embodiment, the similarity between the off-line user and each second communication object may be determined by comparing the number of the same communication objects in the first communication object set and each third communication object set, specifically, the greater the number of the same communication objects, that is, common friends, the higher the similarity between the same communication objects and each second communication object is, and the lower the similarity between the same communication objects and each third communication object set is, for example, when the communication objects in the first communication object set and each third communication object set are compared, and the number of the communication objects with the same number in the first communication object set and a certain third communication object set is found to be the largest, the second communication object corresponding to the third communication object set may be determined as the number of the off-line user after being changed.
Certainly, when the similarity of the two communication object sets is compared, the communication frequency of each second communication object and the common friend can be further compared, and the higher the communication frequency is, the higher the similarity is, the higher the possibility that the same user is away from the network tends to be.
Therefore, the similarity between the off-network user and each second communication object is determined based on the number of common friends in the two communication object sets, and the comparison result can be ensured to be accurate.
When the similarity between the off-network user and each second communication object is compared, the close social network hypergraph of the off-network user and each subgraph in the close social network hypergraph of the G-different-network user can be matched one by one to complete similarity calculation, and the most similar node is an off-network user node.
Specifically, the off-network user node can be recorded as x, and the node is used for each different networkAnd the user node y can calculate the similarity of the two user nodes based on the common friends, and the calculation formula is as follows:
wherein S is xy For similarity, Γ (x) is a set of close same-network friend nodes of an off-network user node x, Γ (y) is a set of close different-network friend nodes of a different-network user node y, k (x) is the number of close same-network friends of the off-network user node x, and k (y) is the number of close different-network friends of the different-network user node y, that is, the more the number of common friends of two nodes is, and the greater the weight ratio of the edges of the common friends is, the more similar the two nodes are, and the greater the possibility of the same user before and after the off-network is also.
Optionally, after the step 104, the method further includes:
determining resident location information of the off-network user;
and pushing the information of the target second communication object and the resident position information to a marketing terminal.
Specifically, the night resident position of the user can be calculated according to the position data of the off-network user in a certain period, such as terminal positioning used one month before the off-network, and the grid information or the cell information where the user is located can be further judged. Then, the resident location information of the off-network user and the information of the target second communication object, such as a mobile phone number, can be sent to a marketing terminal, such as a grid manager, so that a target operator can conveniently develop accurate secondary service promotion for the identified off-network user, and the scale of the current user quantity is guaranteed.
Certainly, in order to improve the service quality, background data of the off-network user can be further analyzed, for example, analysis is performed according to user behavior data before the off-network user is off the network, network quality and other data, so as to obtain the off-network reason of the off-network user, and the off-network reason is pushed to the grid manager, so that the service quality is improved in a subsequent targeted manner, and the loss of the existing network customer is avoided.
The method for identifying the off-network user obtains a first communication object set of the off-network user in a first preset time period, wherein the first communication object set is a set of on-network communication objects which have higher communication frequency with the off-network user than a first preset frequency; acquiring all the different-network communication objects of the first communication objects in the first communication object set within a second preset time period to obtain a second communication object set; acquiring a third communication object set of each second communication object in the second communication object set in a third preset time period, wherein the third communication object set of each second communication object is a set of different-network communication objects with the second communication object having a communication frequency higher than a second preset frequency; and respectively comparing the similarity of each third communication object set with the first communication object set, and determining a target second communication object corresponding to the third communication object set with the highest similarity with the first communication object set as the object changed by the off-line user. Therefore, the information changed by the off-network user is accurately identified based on the communication data of the off-network user, the identification accuracy of the off-network user can be improved, the off-network user can be pertinently popularized, and the conversion rate is improved.
The embodiment of the invention also provides an off-network user identification device. Referring to fig. 5, fig. 5 is a structural diagram of an off-network subscriber identity module according to an embodiment of the present invention. Because the principle of solving the problem of the off-network user identification device is similar to the off-network user identification method in the embodiment of the invention, the implementation of the off-network user identification device can refer to the implementation of the method, and repeated parts are not described again.
As shown in fig. 5, the off-network subscriber identity device 500 includes:
a first obtaining module 501, configured to obtain a first communication object set of an off-network user in a first preset time period, where the first communication object set is a set of on-network communication objects that communicate with the off-network user at a frequency higher than a first preset frequency;
a second obtaining module 502, configured to obtain inter-network communication objects of all first communication objects in the first communication object set within a second preset time period, to obtain a second communication object set;
a third obtaining module 503, configured to obtain a third communication object set of each second communication object in the second communication object set in a third preset time period, where the third communication object set of each second communication object is a set of different-network communication objects whose communication frequency with the second communication object is higher than a second preset frequency;
a first determining module 504, configured to compare similarity between each third communication object set and the first communication object set, and determine that a target second communication object corresponding to a third communication object set with the highest similarity with the first communication object set is an object after the change of the off-network user.
Optionally, the first obtaining module 501 includes:
the device comprises an acquisition unit, a processing unit and a processing unit, wherein the acquisition unit is used for acquiring communication data of an off-network user in a first preset time period, and the communication data comprises a communication object and communication frequency;
and the determining unit is used for determining the same-network communication objects with the communication frequency higher than a first preset frequency with the off-network users according to the communication frequency of each communication object and the off-network users and whether each communication object and the off-network users are the same-network users or not, so as to obtain a first communication object set.
Optionally, the first obtaining module 501 further includes:
the building unit is used for building a communication network hypergraph of the off-network user according to the communication data, wherein the communication network hypergraph comprises communication objects and communication frequencies of the communication objects and the off-network user;
the determining unit is used for eliminating communication objects in the communication network hypergraph, which are different from the communication objects in the off-network user, and communication objects with the communication frequency of the off-network user being lower than or equal to the first preset frequency, so as to obtain the close communication network hypergraph of the off-network user.
Optionally, the first determining module 504 is configured to determine similarity between the off-network user and each second communication object based on the number of the same communication objects in the first communication object set and each third communication object set.
Optionally, the off-network user identification apparatus 500 further includes:
the second determining module is used for determining resident location information of the off-network user;
and the pushing module is used for pushing the information of the target second communication object and the resident position information to the marketing terminal.
The off-network user identification device provided by the embodiment of the invention can execute the method embodiment, the realization principle and the technical effect are similar, and the embodiment is not described again.
The off-network user identification device 500 of the embodiment of the invention acquires a first communication object set of an off-network user in a first preset time period, wherein the first communication object set is a set of on-network communication objects with the off-network user, and the communication frequency of the on-network communication objects is higher than a first preset frequency; acquiring all the different-network communication objects of the first communication objects in the first communication object set within a second preset time period to obtain a second communication object set; acquiring a third communication object set of each second communication object in the second communication object set in a third preset time period, wherein the third communication object set of each second communication object is a set of different-network communication objects with the second communication object having a communication frequency higher than a second preset frequency; and respectively comparing the similarity of each third communication object set with the first communication object set, and determining a target second communication object corresponding to the third communication object set with the highest similarity with the first communication object set as the object changed by the off-line user. Therefore, the information changed by the off-network user is accurately identified based on the communication data of the off-network user, the identification accuracy of the off-network user can be improved, the off-network user can be pertinently popularized, and the conversion rate is improved.
The embodiment of the invention also provides an off-network user identification device. Because the principle of solving the problem of the off-network user identification device is similar to the off-network user identification method in the embodiment of the invention, the implementation of the off-network user identification device can refer to the implementation of the method, and repeated parts are not described again. As shown in fig. 6, the off-network subscriber identity device according to the embodiment of the present invention includes: the processor 600, which is used to read the program in the memory 620, executes the following processes:
acquiring a first communication object set of an off-line user in a first preset time period, wherein the first communication object set is a set of on-line communication objects with the off-line user, and the communication frequency of the on-line communication objects is higher than a first preset frequency;
acquiring all the different-network communication objects of the first communication objects in the first communication object set in a second preset time period to obtain a second communication object set;
acquiring a third communication object set of each second communication object in the second communication object set in a third preset time period, wherein the third communication object set of each second communication object is a set of different-network communication objects with the second communication object having a communication frequency higher than a second preset frequency;
and respectively comparing the similarity of each third communication object set with the first communication object set, and determining a target second communication object corresponding to the third communication object set with the highest similarity with the first communication object set as the object changed by the off-line user.
A transceiver 610 for receiving and transmitting data under the control of the processor 600.
Where in fig. 6, the bus architecture may include any number of interconnected buses and bridges, with various circuits being linked together, particularly one or more processors represented by processor 600 and memory represented by memory 620. The bus architecture may also link together various other circuits such as peripherals, voltage regulators, power management circuits, and the like, which are well known in the art, and therefore, will not be described any further herein. The bus interface provides an interface. The transceiver 610 may be a number of elements including a transmitter and a transceiver providing a means for communicating with various other apparatus over a transmission medium. The processor 600 is responsible for managing the bus architecture and general processing, and the memory 620 may store data used by the processor 600 in performing operations.
Optionally, the processor 600 is further configured to read the program in the memory 620, and execute the following steps:
the method comprises the steps of obtaining communication data of an off-network user in a first preset time period, wherein the communication data comprise a communication object and communication frequency;
and determining the same-network communication objects with the communication frequency higher than a first preset frequency with the off-network users according to the communication frequency of each communication object and the off-network users and whether each communication object and the off-network users are the same-network users or not, and obtaining a first communication object set.
Optionally, the processor 600 is further configured to read the program in the memory 620, and perform the following steps:
constructing a communication network hypergraph of the off-network user according to the communication data, wherein the communication network hypergraph comprises communication objects and communication frequencies of the communication objects and the off-network user;
and eliminating communication objects in the communication network hypergraph, which are different from the communication objects in the off-network user, and communication objects with the off-network user communication frequency lower than or equal to the first preset frequency to obtain the close communication network hypergraph of the off-network user.
Optionally, the processor 600 is further configured to read the program in the memory 620, and execute the following steps:
and determining the similarity between the off-network user and each second communication object based on the number of the same communication objects in the first communication object set and each third communication object set.
Optionally, the processor 600 is further configured to read the program in the memory 620, and execute the following steps:
determining resident location information of the off-network user;
and pushing the information of the target second communication object and the resident position information to a marketing terminal.
The off-network user identification device provided by the embodiment of the invention can execute the method embodiment, the realization principle and the technical effect are similar, and the embodiment is not described again.
Furthermore, a computer-readable storage medium of an embodiment of the present invention stores a computer program executable by a processor to implement:
acquiring a first communication object set of an off-network user in a first preset time period, wherein the first communication object set is a set of on-network communication objects which communicate with the off-network user at a frequency higher than a first preset frequency;
acquiring all the different-network communication objects of the first communication objects in the first communication object set within a second preset time period to obtain a second communication object set;
acquiring a third communication object set of each second communication object in the second communication object set in a third preset time period, wherein the third communication object set of each second communication object is a set of different-network communication objects with the second communication object having a communication frequency higher than a second preset frequency;
and respectively comparing the similarity of each third communication object set with the first communication object set, and determining a target second communication object corresponding to the third communication object set with the highest similarity with the first communication object set as the object changed by the off-line user.
Optionally, the obtaining a first communication object set of the off-network user in a first preset time period includes:
the method comprises the steps of obtaining communication data of an off-network user in a first preset time period, wherein the communication data comprise a communication object and communication frequency;
and determining the same-network communication objects with the communication frequency higher than a first preset frequency with the off-network users according to the communication frequency of each communication object and the off-network users and whether each communication object and the off-network users are the same-network users or not, and obtaining a first communication object set.
Optionally, after the communication data of the off-network user in the first preset time period is acquired, the method further includes:
constructing a communication network hypergraph of the off-network user according to the communication data, wherein the communication network hypergraph comprises communication objects and communication frequencies of the communication objects and the off-network user;
the determining, according to the communication frequency of each communication object and the off-network user and whether each communication object and the off-network user are the same-network users, the same-network communication object having a communication frequency higher than a first preset frequency with the off-network user comprises:
and eliminating communication objects in the communication network hypergraph, which are different from the communication objects in the off-network user, and communication objects with the off-network user communication frequency lower than or equal to the first preset frequency to obtain the close communication network hypergraph of the off-network user.
Optionally, the comparing similarity between each third communication object set and the first communication object set respectively includes:
and determining the similarity between the off-network user and each second communication object based on the number of the same communication objects in the first communication object set and each third communication object set.
Optionally, after determining that the target second communication object corresponding to the third communication object set with the highest similarity to the first communication object set is the object changed by the off-network user, the method further includes:
determining resident location information of the off-network user;
and pushing the information of the target second communication object and the resident position information to a marketing terminal.
In the several embodiments provided in the present application, it should be understood that the disclosed method and apparatus may be implemented in other manners. For example, the above-described apparatus embodiments are merely illustrative, and for example, the division of the units is only one logical division, and other divisions may be realized in practice, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.
In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may be separately and physically included, or two or more units may be integrated into one unit. The integrated unit may be implemented in the form of hardware, or in the form of hardware plus a software functional unit.
The integrated unit implemented in the form of a software functional unit may be stored in a computer readable storage medium. The software functional unit is stored in a storage medium and includes several instructions to enable a computer device (which may be a personal computer, a server, or a network device) to execute some steps of the transceiving method according to various embodiments of the present invention. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.
While the foregoing is directed to the preferred embodiment of the present invention, it will be understood by those skilled in the art that various changes and modifications may be made without departing from the spirit and scope of the invention as defined in the appended claims.
Claims (10)
1. An off-network user identification method is characterized by comprising the following steps:
acquiring a first communication object set of an off-line user in a first preset time period, wherein the first communication object set is a set of on-line communication objects with the off-line user, and the communication frequency of the on-line communication objects is higher than a first preset frequency;
acquiring all the different-network communication objects of the first communication objects in the first communication object set within a second preset time period to obtain a second communication object set;
acquiring a third communication object set of each second communication object in the second communication object set in a third preset time period, wherein the third communication object set of each second communication object is a set of different-network communication objects with the second communication object having a communication frequency higher than a second preset frequency;
and respectively comparing the similarity of each third communication object set with the first communication object set, and determining a target second communication object corresponding to the third communication object set with the highest similarity with the first communication object set as the object changed by the off-line user.
2. The method of claim 1, wherein obtaining the first set of correspondence objects of the off-line user within the first preset time period comprises:
the method comprises the steps of obtaining communication data of an off-network user in a first preset time period, wherein the communication data comprise a communication object and communication frequency;
and determining the same-network communication objects with the communication frequency higher than a first preset frequency with the off-network users according to the communication frequency of each communication object and the off-network users and whether each communication object and the off-network users are the same-network users or not, and obtaining a first communication object set.
3. The method of claim 2, wherein after the obtaining of the communication data of the off-network user within the first preset time period, the method further comprises:
constructing a communication network hypergraph of the off-network user according to the communication data, wherein the communication network hypergraph comprises communication objects and communication frequency of each communication object and the off-network user;
the determining of the on-line communication object with the off-line user with the communication frequency higher than a first preset frequency according to the communication frequency of each communication object and the off-line user and whether each communication object and the off-line user are the on-line users comprises:
and eliminating communication objects in the communication network hypergraph, which are different from the communication objects in the off-network user, and communication objects with the off-network user communication frequency lower than or equal to the first preset frequency to obtain the close communication network hypergraph of the off-network user.
4. The method of claim 1, wherein comparing each third set of communication objects with the first set of communication objects for similarity comprises:
and determining the similarity between the off-network user and each second communication object based on the number of the same communication objects in the first communication object set and each third communication object set.
5. The method of claim 1, wherein after determining that the target second communication object corresponding to the third communication object set with the highest similarity to the first communication object set is the changed object of the off-line user, the method further comprises:
determining resident location information of the off-network user;
and pushing the information of the target second communication object and the resident position information to a marketing terminal.
6. An off-network subscriber identity device, comprising:
the system comprises a first acquisition module, a second acquisition module and a first display module, wherein the first acquisition module is used for acquiring a first communication object set of an off-network user in a first preset time period, and the first communication object set is a set of on-network communication objects with the off-network user, and the communication frequency of the first communication object set is higher than a first preset frequency;
the second acquisition module is used for acquiring all the different-network communication objects of the first communication objects in the first communication object set within a second preset time period to obtain a second communication object set;
a third obtaining module, configured to obtain a third communication object set of each second communication object in the second communication object set in a third preset time period, where the third communication object set of each second communication object is a set of different-network communication objects whose communication frequency with the second communication object is higher than a second preset frequency;
and the first determining module is used for respectively comparing the similarity of each third communication object set with the first communication object set and determining a target second communication object corresponding to the third communication object set with the highest similarity with the first communication object set as the object after the change of the off-network user.
7. The off-network subscriber identity device of claim 6, wherein the first obtaining module comprises:
the device comprises an acquisition unit, a processing unit and a processing unit, wherein the acquisition unit is used for acquiring communication data of an off-network user in a first preset time period, and the communication data comprises a communication object and communication frequency;
and the determining unit is used for determining the same-network communication objects with the communication frequency higher than a first preset frequency with the off-network users according to the communication frequency of each communication object and the off-network users and whether each communication object and the off-network users are the same-network users or not, so as to obtain a first communication object set.
8. The off-network subscriber identity device of claim 7, wherein the first obtaining module further comprises:
the construction unit is used for constructing a communication network hypergraph of the off-network user according to the communication data, wherein the communication network hypergraph comprises communication objects and communication frequencies of the communication objects and the off-network user;
the determining unit is used for eliminating communication objects in the communication network hypergraph, which are different from the communication objects of the off-network users, and communication objects of which the frequency of communication with the off-network users is lower than or equal to the first preset frequency, so as to obtain the tight communication network hypergraph of the off-network users.
9. An off-network subscriber identity device comprising: a transceiver, a memory, a processor, and a computer program stored on the memory and executable on the processor; the off-network user identification method according to any one of claims 1 to 5, wherein the processor is configured to read a program stored in the memory to implement the steps of the off-network user identification method.
10. A computer-readable storage medium storing a computer program, wherein the computer program, when executed by a processor, implements the steps in the off-network user identification method of any one of claims 1 to 5.
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