CN115471262B - Advertisement distribution system and intelligent advertisement distributor - Google Patents
Advertisement distribution system and intelligent advertisement distributor Download PDFInfo
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- CN115471262B CN115471262B CN202211127151.4A CN202211127151A CN115471262B CN 115471262 B CN115471262 B CN 115471262B CN 202211127151 A CN202211127151 A CN 202211127151A CN 115471262 B CN115471262 B CN 115471262B
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
The application provides an advertisement distribution system and an intelligent advertisement distributor, wherein the system comprises: a distribution module; a processor comprising at least one processing unit; the distribution selection module adopts a distribution controller to automatically trigger the distribution module to enter and select the conversion of different distribution modes; the distribution controller is respectively coupled with the processor and the distribution selection module, when any one of the processing units arranged in the processor performs distribution task processing, a distribution command is formed in the processor at the same time, the distribution command is sent to the distribution controller, the distribution controller selects a corresponding distribution mode based on a processing result of the processing unit, and the distribution controller controls the distribution module to load a set ID library to send a data stream to the set ID based on a selection setting rule corresponding to the distribution mode. The application sets the preferences of different end users into the same ID set, and when the advertising task is distributed, different ID sets are selected based on different advertising tasks.
Description
Technical Field
The application belongs to the technical field of advertisement distribution, and particularly relates to an advertisement distribution system and an intelligent advertisement distributor.
Background
Based on big data, the effective evaluation of different users on the advertisement pushing of the system can be realized, so that when the advertisement is pushed, specific advertisements can be pushed according to the preference for pushing, so as to eliminate the conflict psychology for other advertisements, for example, the advertisement pushing method is characterized in that: "CN1851741A" discloses an advertisement distribution method, which comprises the following steps: according to advertisement attribute of advertisement and information related to advertisement service, adapting out terminal user corresponding to said advertisement; the advertisement distribution device sends the advertisement to the adapted end user. The application also discloses an advertisement distribution device and an advertisement distribution system. In the application, when the advertisement is sent, the terminal user receiving the advertisement is determined by the advertisement attribute and the information related to the advertisement service, thereby realizing the purpose of sending the advertisement to the terminal user in a targeted manner, improving the advertisement effect, reducing the sending of invalid advertisement and saving network resources due to the targeted sending of the advertisement.
Although the above-mentioned technique can send advertisement to terminal user in a targeted manner, when the advertisement task is distributed, it needs to adapt the content to the user, and searches the user terminal through the adaptation, and it needs a lot of calculation to obtain the result, and it cannot save network resources effectively.
Disclosure of Invention
Accordingly, a primary object of the present application is to provide an advertisement distribution system and an intelligent advertisement distributor.
The application adopts the following technical scheme:
an advertisement distribution system, comprising:
a distribution module;
a processor comprising at least one processing unit; and
the distribution selection module adopts a distribution controller to automatically trigger the distribution module to enter and select the conversion of different distribution modes;
the distribution controller is respectively coupled with the processor and the distribution selection module, when any one of the processing units arranged in the processor performs distribution task processing, a distribution command is formed in the processor at the same time, the distribution command is sent to the distribution controller, the distribution controller selects a corresponding distribution mode based on a processing result of the processing unit, and controls the distribution module to load a set ID library to send a data stream to the set ID based on a selection setting rule corresponding to the distribution mode.
Further, the distribution module has at least one distribution unit, each distribution unit having a directional programming controller for associating and linking the distribution unit with the corresponding set ID library.
Further, the pointing programming controller instructs the trigger values of a plurality of events in the programming process according to the programming corresponding to the set ID library, and writes the trigger value of each event into the corresponding set rule.
Further, the setting rule is a method for acquiring a distribution mode based on a processing result of the processing unit, and forming a control value of an instruction event corresponding to the distribution mode, wherein the control value is linked with a trigger value written in the setting rule so as to control the distribution unit to select a corresponding pointing programming controller, load a setting ID library and send a data stream to the setting ID.
Further, the processing unit is used for processing the distribution task, analyzing initial values of the distribution events in the distribution task in the processing process, and indicating mode selection commands and distribution commands of the distribution events based on the initial values.
Further, the mode selection command is used for driving the distribution controller to enter and select a distribution mode from the master-call distribution module;
the distribution command is used for driving the distribution controller to control the distribution unit based on the selection setting rule corresponding to the distribution mode.
Further, the set ID is a set of IDs with the same number based on big data mining.
Further, the processor is connected to a task manager for configuring distribution parameters of the advertising task.
The application also provides an intelligent advertisement distribution machine comprising the advertisement distribution system, wherein the intelligent advertisement distribution machine comprises an input device and an advertisement distribution system embedded in the intelligent advertisement distribution machine, the input device is used for inputting a distribution task to a task manager in the advertisement distribution system, distributing parameters of the advertisement task are configured in the task manager, and the advertisement distribution system is used for completing data stream transmission to a set ID based on the distribution parameters.
Further, the input device is a keyboard, or an interface-based controller or server.
In the application, the preference of the terminal user can be directly obtained through big data, the preference of the terminal user can be set to be the same ID set (each ID corresponds to one terminal user), thus, when the advertising task is distributed, different ID sets can be selected based on different advertising tasks, concretely, the distribution parameters of the advertising task are configured by the task manager through inputting the advertising task to the task manager, when any one processing unit arranged in the processor processes the distribution task, the initial value of a distribution event in the distribution task is analyzed based on the distribution parameters, the mode selection command and the distribution command of the distribution event are indicated based on the initial value, and the distribution command is sent to the distribution controller, and the distribution controller selects the corresponding distribution mode based on the processing result of the processing unit and controls the distribution module to load the set ID library to send a data stream to the set ID based on the selection setting rule corresponding to the distribution mode.
Drawings
The following drawings are illustrative of the application and are not intended to limit the scope of the application, in which:
FIG. 2 is a schematic diagram of a frame of the present application;
FIG. 1 is a flow chart of the method of the present application.
Detailed Description
The present application will be further described in detail with reference to the following specific examples, which are given by way of illustration, in order to make the objects, technical solutions, design methods and advantages of the present application more apparent. It should be understood that the specific embodiments described herein are for purposes of illustration only and are not intended to limit the scope of the application.
Example 1
Referring to fig. 1, the present application provides an advertisement distribution system including:
a distribution module;
a processor comprising at least one processing unit; and
the distribution selection module adopts a distribution controller to automatically trigger the distribution module to enter and select the conversion of different distribution modes;
the distribution controller is respectively coupled with the processor and the distribution selection module, when any one of the processing units arranged in the processor performs distribution task processing, a distribution command is formed in the processor at the same time, the distribution command is sent to the distribution controller, the distribution controller selects a corresponding distribution mode based on a processing result of the processing unit, and controls the distribution module to load a set ID library to send a data stream to the set ID based on a selection setting rule corresponding to the distribution mode.
Further, the distribution module has at least one distribution unit, each distribution unit having a directional programming controller for associating and linking the distribution unit with the corresponding set ID library.
Further, the pointing programming controller instructs the trigger values of a plurality of events in the programming process according to the programming corresponding to the set ID library, and writes the trigger value of each event into the corresponding set rule.
Further, the setting rule is a method for acquiring a distribution mode based on a processing result of the processing unit, and forming a control value of an instruction event corresponding to the distribution mode, wherein the control value is linked with a trigger value written in the setting rule so as to control the distribution unit to select a corresponding pointing programming controller, load a setting ID library and send a data stream to the setting ID.
Further, the processing unit is used for processing the distribution task, analyzing initial values of the distribution events in the distribution task in the processing process, and indicating mode selection commands and distribution commands of the distribution events based on the initial values.
Further, the mode selection command is used for driving the distribution controller to enter and select a distribution mode from the master-call distribution module;
the distribution command is used for driving the distribution controller to control the distribution unit based on the selection setting rule corresponding to the distribution mode.
Further, the set ID is a set of IDs with the same number based on big data mining.
Further, the processor is connected to a task manager for configuring distribution parameters of the advertising task.
In the application, the preference of the terminal user can be judged by the advertisement browsing time length of the terminal user, the preference can be obtained by setting the advertisement browsing time length for feedback, for example, the favorite preference of the user to the advertisement can be collected according to the favorite label and the dislike label by setting the label, each terminal user corresponds to one ID, and the same ID can have a plurality of different preferences, and different equipment manufacturers and users have strict classification for different advertisement types, so that the favorite advertisement can be effectively delivered by collecting the preference of the client, and the user terminal does not need to adapt according to advertisement tasks and the user terminal, and the user terminal can directly load the set ID according to the advertisement types for pushing.
In the application, the preference of the terminal user can be directly obtained through big data, the preference of the terminal user can be set to be the same ID set (each ID corresponds to one terminal user), thus, when the advertising task is distributed, different ID sets can be selected based on different advertising tasks, concretely, the distribution parameters of the advertising task are configured by the task manager through inputting the advertising task to the task manager, when any one processing unit arranged in the processor processes the distribution task, the initial value of a distribution event in the distribution task is analyzed based on the distribution parameters, the mode selection command and the distribution command of the distribution event are indicated based on the initial value, and the distribution command is sent to the distribution controller, and the distribution controller selects the corresponding distribution mode based on the processing result of the processing unit and controls the distribution module to load the set ID library to send a data stream to the set ID based on the selection setting rule corresponding to the distribution mode.
Example 2
Referring to fig. 2, the present application also provides an advertisement distribution method, including:
inputting the advertisement task to a task manager through external equipment, and configuring distribution parameters of the advertisement task by the task manager;
when any one of the processing units arranged in the processor processes the advertisement task, analyzing an initial value of a distribution event in the distribution task based on the distribution parameter;
a mode selection command and a distribution command indicating a distribution event based on the initial value;
and sending the distribution command to a distribution controller, wherein the distribution controller selects a corresponding distribution mode based on a processing result of the processing unit and controls the distribution module to load a set ID library to send a data stream to the set ID based on a selection setting rule corresponding to the distribution mode.
In the foregoing, the setting rule is a method for acquiring a distribution mode based on a processing result of the processing unit, and forming a control value of an instruction event corresponding to the distribution mode, where the control value is linked with a trigger value written in the setting rule, so as to control the distribution unit to select a corresponding pointing programming controller, load a setting ID library, and send a data stream to the setting ID.
In the above, the mode selection command is used to drive the distribution controller to enter and select the distribution mode from the master-call distribution module; the distribution command is used for driving the distribution controller to control the distribution unit based on the selection setting rule corresponding to the distribution mode. The set ID is a set of IDs with the same number based on big data mining.
Example 3
The application also provides an intelligent advertisement distribution machine comprising the advertisement distribution system, wherein the intelligent advertisement distribution machine comprises an input device and an advertisement distribution system embedded in the intelligent advertisement distribution machine, the input device is used for inputting a distribution task to a task manager in the advertisement distribution system, distributing parameters of the advertisement task are configured in the task manager, and the advertisement distribution system is used for completing data stream transmission to a set ID based on the distribution parameters.
In the above, the input device is a keyboard, or a controller or a server based on interface connection.
For different input devices, such as community advertisement screens based on the internet of things, for example, an elevator advertisement screen and a community intelligent screen, the set advertisements are not put on the basis of the preference of the user terminal, but different advertisements can be put on according to different communities, for example, the IDs of the elevator advertisement screen and the community intelligent screen can be set with different preferences (labels), and when the advertisements are put, effective pushing can be carried out according to the preferences of the set IDs.
Or for a single smart screen, advertising may be performed by connecting the controller of the smart screen.
For example, when logging in a website, an APP or an applet, these devices may form a link with a set server at the back end, where the preference of the end user may be obtained by capturing big data at the server end, for example, by browsing advertisement time by the end user to determine the preference, or may be obtained by setting a feedback, for example, by setting a tag, the favorite preferences of the user for advertisements may be collected according to favorite tags and disfavorite tags, each end user corresponds to an ID, the same ID may have multiple different preferences, and for different advertisement types, different vendors and users have strict classifications, so that by collecting the preference of the client, favorite advertisements may be effectively delivered, and the favorite IDs may be directly loaded according to the advertisement types without adaptation according to advertisement tasks and user terminals, for pushing.
The foregoing description of embodiments of the application has been presented for purposes of illustration and description, and is not intended to be exhaustive or limited to the embodiments disclosed. Many modifications and variations will be apparent to those of ordinary skill in the art without departing from the scope and spirit of the various embodiments described. The terminology used herein was chosen in order to best explain the principles of the embodiments, the practical application, or the technical improvements in the marketplace, or to enable others of ordinary skill in the art to understand the embodiments disclosed herein.
Claims (5)
1. An advertisement distribution system, comprising:
a distribution module;
a processor comprising at least one processing unit; and
the distribution selection module adopts a distribution controller to automatically trigger the distribution module to enter and select the conversion of different distribution modes;
the distribution controller is respectively coupled with the processor and the distribution selection module, when any one of the processing units arranged in the processor performs distribution task processing, a distribution command is formed in the processor at the same time, the distribution command is sent to the distribution controller, the distribution controller selects a corresponding distribution mode based on a processing result of the processing unit and controls the distribution module to load a set ID library to send a data stream to a set ID based on a selection setting rule corresponding to the distribution mode;
the distribution module is provided with at least one distribution unit, each distribution unit is provided with a pointing programming controller, and the pointing programming controller is used for associating and linking the distribution unit with the corresponding set ID library;
the directional programming controller indicates trigger values of a plurality of events in the programming process according to the programming corresponding to the set ID library, and writes the trigger value of each event into a corresponding set rule;
the setting rule is a method for acquiring a distribution mode based on a processing result of the processing unit, and forming a control value of an indication event correspondingly based on the distribution mode, wherein the control value is linked with a trigger value written in the setting rule so as to control the distribution unit to select a corresponding pointing programming controller, load a setting ID library and send a data stream to the setting ID;
the processing unit is used for processing the distribution task, analyzing an initial value of a distribution event in the distribution task in the processing process, and indicating a mode selection command and a distribution command of the distribution event based on the initial value;
the set ID is a set of IDs with the same preference based on big data mining.
2. The advertising distribution system of claim 1, wherein the mode select command is for driving the distribution controller from the master call distribution module into and selecting a distribution mode;
the distribution command is used for driving the distribution controller to control the distribution unit based on the selection setting rule corresponding to the distribution mode.
3. The advertising distribution system of claim 1, wherein the processor is coupled to a task manager for configuring distribution parameters of advertising tasks.
4. A smart advertisement dispenser comprising the advertisement dispensing system of any one of claims 1-3, wherein the smart advertisement dispenser comprises an input device and an advertisement dispensing system embedded within the smart advertisement dispenser, the input device being configured to input a dispensing task to a task manager in the advertisement dispensing system, and to configure dispensing parameters for the advertisement task in the task manager, the sending of the data stream to the set ID using the advertisement dispensing system based on the dispensing parameters.
5. The intelligent advertisement dispenser according to claim 4, wherein the input device is a keyboard, or an interfacing-based controller or server.
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| CN202211127151.4A CN115471262B (en) | 2022-09-15 | 2022-09-15 | Advertisement distribution system and intelligent advertisement distributor |
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| CN202211127151.4A CN115471262B (en) | 2022-09-15 | 2022-09-15 | Advertisement distribution system and intelligent advertisement distributor |
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