CN115392980B - New media advertisement accurate delivery system - Google Patents
New media advertisement accurate delivery system Download PDFInfo
- Publication number
- CN115392980B CN115392980B CN202211083043.1A CN202211083043A CN115392980B CN 115392980 B CN115392980 B CN 115392980B CN 202211083043 A CN202211083043 A CN 202211083043A CN 115392980 B CN115392980 B CN 115392980B
- Authority
- CN
- China
- Prior art keywords
- proportion
- advertisement
- processing module
- gazing
- gender
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Active
Links
Images
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0272—Period of advertisement exposure
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
- G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
- G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
- G06V40/16—Human faces, e.g. facial parts, sketches or expressions
- G06V40/168—Feature extraction; Face representation
- G06V40/171—Local features and components; Facial parts ; Occluding parts, e.g. glasses; Geometrical relationships
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
- G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
- G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
- G06V40/18—Eye characteristics, e.g. of the iris
Abstract
The invention relates to the technical field of new media data processing, in particular to a new media advertisement accurate delivery system, which comprises an output module, an online module, a camera shooting detection module and a processing module, wherein the output module is used for outputting delivered advertisements; the online module is used for selecting what kind of advertisement is put on the online and displaying various promotion data of various types of advertisements in various putting places on the online; the camera shooting detection module is used for identifying face detection facial information and human eye gazing information and transmitting the face detection facial information and the human eye gazing information to the processing module; the processing module is used for controlling the output module to output and adjusting the put advertisement. According to the invention, the audience group detection mechanism is arranged, so that the type of the advertisement which is put in currently is intelligently judged to be promoted to the crowd which really has more attention to the type, and the exposure rate of the advertisement is effectively improved.
Description
Technical Field
The invention relates to the technical field of new media data interaction processing, in particular to a new media advertisement accurate delivery system.
Background
The new media is a propagation form for providing information and services to users through channels such as computer networks, wireless communication networks, satellites and the like, and terminals such as computers, mobile phones, digital televisions and the like by utilizing digital technology. In terms of space, the new media is particularly media which are supported by digital compression and wireless network technology and can finally realize globalization across geographic boundaries by utilizing large capacity, instantaneity and interactivity of the new media, wherein the new media corresponds to the traditional media.
In the prior art, the advertisement putting of new media can only judge the preference of clients and the approximate audience population through the stay time of a mobile phone terminal to a certain content, the stay time of a computer terminal to a certain website and the click number, but for the advertisement putting of a CBD, outdoor and subway screen, only one fuzzy concept and inaccurate data are provided in terms of exposure rate, conversion rate and input-output ratio, so that the popularization meaning of the advertisement really should not be achieved.
Chinese patent publication No.: CN112150951a discloses a multifunctional intelligent propagation device for public welfare advertisement of new media, which comprises: the invention relates to a control box structure, a signal receiver, a display screen, a loudspeaker hole, a host and a base, wherein the front end of the control box structure is mechanically connected with the rear end of the host, the signal receiver is embedded and installed at the upper end of the host, the display screen is embedded and installed at the front end of the host.
Therefore, the novel media public welfare advertisement multifunctional intelligent propagation device has the following problems: the new media transmission device is not provided with an audience crowd detection mechanism, but only the application of the prior art cannot intelligently judge whether the public service advertisement type at the placement position of the current transmission device can be popularized to people really paying more attention to the type, and the intelligent device performs so-called 'brain washing' by means of simple circulation, so that the popularization effect is not good.
Disclosure of Invention
Therefore, the invention provides a new media advertisement accurate delivery system, which is used for solving the problem that more detailed audience group proportion cannot be collected in new media advertisement delivery in the prior art so as to carry out intelligent accurate judgment and accurate delivery.
In order to achieve the above purpose, the invention provides a new media advertisement accurate delivery system, which comprises an output module, an on-line module, a camera shooting detection module and a processing module, wherein,
the on-line module is connected with the output unit and used for selecting what kind of advertisement is put on the line according to preset requirements;
the camera shooting detection unit is arranged on the new media display screen and used for identifying a human face to detect facial information and human eye gazing information and transmitting the facial information and the human eye gazing information to the processing module;
the processing module is respectively connected with the output module, the camera shooting detection unit and the on-line module and is used for controlling the output module to output the advertisement selected by the on-line module and adjusting the time and place of the advertisement according to the information detected by the camera shooting detection unit;
the camera shooting detection unit is used for sending the face information and the eye gazing information detected in real time to the processing module, the processing module calculates the proportion of gazing advertising content crowd to non-gazing advertising crowd in the advertising broadcasting process, and sequentially calculates the proportion of men and women, the age ratio, the gazing time and the gazing time period in the gazing advertising content crowd, so that the deviation and distribution of audience crowd aiming at a certain type of advertisement at any one of the advertisement putting time at any one of the advertisement putting points are judged.
The processing module is provided with a face recognition unit for recognizing and counting the number N of faces recognized in a single day, wherein the number N of faces and human eye gazing information appear in face information in a detection range of the camera detection module, the processing module is pre-provided with a first gazing time length E1 and a second gazing time length E2, E1 is smaller than E2, the processing module sets detection objects as H, any detection object is marked as Hi, and the gazing time length of Hi is marked as E0;
the processing module counts the gazing time when detecting that Hi gazes on advertisement content until the processing module judges that Hi is not gazed any more, and judges the sex and age of Hi under the current advertisement type and the playing time period of the current advertisement according to gazing time E0;
when E0 is less than E1, the processing module judges that the fixation time is too short, and the fixation is invalid;
when E1 is more than or equal to E0 and less than or equal to E2, the processing module judges that the fixation time is effective, and the fixation is effective;
when E2 < E0, the processing module determines that the gazing time is valid, and the gazing time is valid gazing.
The processing module is provided with a data statistics coding rule which is provided with a delivery place A, an advertisement type B, a delivery time period C, a gender X and an age group Y, wherein,
a includes A1, A2, A3 … … As, where any of the delivery sites is Aa, a=1, 2,3 is set, s, the player numbers in Aa are Aa1, aa2, aa3 … … Aam, where the player number in any Aa is Aaz, z=1, 2,3 is set, m;
b comprises B1, B2 and B3 … … Bg, any advertisement type is set as Bb, set b=1, 2,3,., g, g is the total number of advertisement types;
c includes C1, C2, C3 … … C12, setting any of the delivery time periods to Cc, the length of time of Cc to 2 hours, setting c=1, 2,3, 12;
x includes male X1, female X2, and either sex is set to be Xx, x=1, 2;
y comprises a first age group Y1, a second age group Y2, a third age group Y3, a fourth age group Y4 and any age group Yy;
the processing module marks the age group y crowd of the gender x in the time period c as AazBbCXxYy, wherein the advertisement type b is played by a z-th player in the delivery place Aa.
The processing module is pre-provided with a first effective gazing proportion ES1 and a second effective gazing proportion ES2, wherein ES1 is smaller than ES2, when the processing module selects the advertisement type B1 and analyzes the single-day effective gazing proportion, the current single-day effective gazing proportion of AazCcXxYy is set as ES0, ES0 = single-day effective gazing number/single-day total identification number,
when ES0 < ES1, the processing module judges that the effective gazing proportion of the current AazCcXxYy is a first level;
when ES1 is less than or equal to ES0 and less than or equal to ES2, the processing module judges that the effective gazing proportion of the current AazCcXxYy is at a second level;
when ES0 > ES2, the processing module determines that the effective gaze proportion of the current AazCcXxYy is a third level.
The processing module presets a gender deviation difference interval standard delta PPS0, wherein delta PPS0 is less than 10%, when the processing module determines that a single-day effective gazing proportion ES0 of a selected advertisement type B1 is at a second level and a third level, the processing module counts the proportion of the single-day effective gazing proportion ES0 in the total number N of Xx and Yy respectively and determines gender deviation and age deviation of audience people of the advertisement type B1 according to the gender proportion of men and women in the total number, wherein the proportion of the Xx in the total number N is set to comprise the proportion PPSX1 of the number of X1 and the proportion PPSX2 of the number of X2 respectively, and delta PPSX1-PPSX2 is set to be delta PPSX=,
when PPSX1 < (PPSX2+delta PPS0), the processing module judges that the gender of the audience group of the advertisement type B1 is biased to the male;
when the delta PPS is less than or equal to delta PPS0, the processing module judges that the audience group of the advertisement type B1 has no gender bias;
when PPSX1 > (PPSX2+ΔPPS0), the processing module determines that the gender of the audience group of the advertisement type B1 is biased towards female;
the processing module sets the proportion of Yy to the total number N to respectively comprise the proportion PPSY1 of Y1 to N, the proportion PPSY2 of Y2 to N, the proportion PPSY3 of Y3 to N and the proportion PPSY4 of Y4 to N,
when PPSY1 is more than or equal to PPSY2, PPSY1 is more than or equal to PPSY3, and PPSY1 is more than or equal to PPSY4, the processing module judges that the age group of the audience of the advertisement type B1 is biased to Y1;
when PPSY2 is more than or equal to PPSY1, PPSY2 is more than or equal to PPSY3, and PPSY2 is more than or equal to PPSY4, the processing module judges that the age group of the audience of the advertisement type B1 is biased to Y2;
when PPSY3 is more than or equal to PPSY1, PPSY3 is more than or equal to PPSY2, and PPSY3 is more than or equal to PPSY4, the processing module judges that the age group of the audience of the advertisement type B1 is biased to Y3;
when PPSY4 is more than or equal to PPSY1, and PPSY4 is more than or equal to PPSY2, and PPSY4 is more than or equal to PPSY3, the processing module judges that the age group of the audience of the advertisement type B1 is biased to Y4.
The processing module presets a first time period proportion TQS1 and a second time period proportion TQS2, wherein TQS1 is smaller than TQS2, when the processing module judges that the single-day effective gazing proportion ES0 for the selected advertisement type B1 is at a second level and a third level, the processing module counts the proportion of the single-day effective gazing proportion ES0 number to the total number N at Cc, and determines whether the Cc period is suitable for throwing the advertisement type B1 according to whether the proportion of the single-day effective gazing proportion ES0 number to the total number N in the Cc period is standard or not, the processing module sets the proportion of the ES0 number to the total number N at Cc to be TESCc, wherein c=1, 2, … … and 12,
when TESCc is smaller than TQS1, the processing module judges that the proportion of the number of people in the total number N of the effective gazing proportion ES0 of a single day in the Cc period is not in accordance with the standard and the Cc period is not suitable for putting the advertisement type B1;
when TQS1 is less than or equal to TESCc is less than or equal to TQS2, the processing module judges that the proportion of the number of people of the single-day effective gazing proportion ES0 in the Cc period to the total number N accords with the standard, and the Cc period is suitable for putting the advertisement type B1;
when TESCc > TQS2, the processing module determines that the ratio of the number of people in the total number N of the single-day effective gazing proportion ES0 of the Cc period meets the standard and the Cc period is a preferred period for delivering the advertisement type B1.
The processing module is provided with an advertisement audience group similarity judging rule, the advertisement audience group similarity judging rule is set as that when the processing module judges that the single day effective gazing proportion ES0 of the selected advertisement type B1 is at a second level and a third level, the processing module compares the crowd gender proportion Xx and the age group Yy composition proportion of any period of time which are identified by each player with the crowd gender proportion Xx and the age group Yy composition proportion which are identified by the player Aaz corresponding to the Cc period of which the proportion of the number of the ES0 to the total number N accords with the standard to determine whether players with similar audience group composition proportion exist in the system,
the processing module marks the player corresponding to the Cc period, in which the proportion of the selected advertisement type B1 in the total number N of the ES0 number meets the standard, as Aaz, sets the gender of the audience group corresponding to AazB1Cc as Xx and the age range of the audience group as Yy to form proportion as XYS1, marks any player except Aaz in the system as Aaz 'and sets the gender of the audience group corresponding to Aaz' B1Cc as Xx and the age range of the audience group as Yy to form proportion as XYS2
When XYS2 is less than 97.5 percent XYS1 or XYS2 is more than 102.5 percent XYS1, the processing module judges that Aaz 'is dissimilar to Aaz audience group and does not put advertisement type B1 into the player Aaz';
when 97.5% XYS1.ltoreq.XYS2.ltoreq.102.5% XYS1, the processing module decides that Aaz 'is similar to Aaz audience group and puts advertisement type B1 to player Aaz'.
And the processing module sequentially sorts Aaz with the gender of the similar audience group being Xx and the age group being Yy according to the sequence from high to low when the single-day effective gazing proportion ES0 of all the advertisement types B is in a second level and a third level, and sequentially puts a preset number of corresponding advertisement types Bb according to the sorting rule.
The processing module counts the total number N of Aaz, the sex ratios PPSX1 and PPSX2 of the total number, the age group ratios PPSY1, PPSY2, PPSY3 and PPSY4 of the total number, the effective single-day fixation ratio ES0 and the ratio TESCc of the number of ES0 to the total number N when Bb is put in, and updates AazCcXxYy data in real time;
the processing module pre-judges the variation proportion of the tomorrow gender according to the variation trend of the historical gender proportion, compares the variation proportion of the tomorrow gender with the gender of the audience group of the corresponding Bb advertisement according to the pre-judgment, and selects the advertisement type Bb closest to the variation proportion of the tomorrow gender for accurate delivery;
comparing the current day analysis result fed back by the advertisement delivery information with the historical day analysis result to obtain a gender variation trend curve CXF0 and an age variation trend curve CYF0 of the current Aaz crowd in each period, wherein CXF0 comprises CXF1, CXF2, CXF3, … … and CXF12, CYF0 comprises CYF1, CYF2, CYF3, … … and CYF12, correspondingly adjusting the delivery places of different types of advertisements according to the daily variation trend of CXF0 and CYF0, setting the composition proportion of the gender Xx of the audience of the B1 advertisement as BSX1, the composition proportion of the age range Yy of the audience of the B2 advertisement as BSX2 and … …, the composition proportion of the age range Yy of the audience of the Bg advertisement as BSXg, and the composition proportion of the age range Yy of the audience of the Bg advertisement as BSXb;
the processing module determines the post-daily-change ratio of BSX1 as BSX1' based on the daily trend of CXF0 and CYF0, determines the post-daily-change ratio of BSX1 as BSX1', the post-daily-change ratio of BSY1 as BSY1', determines the post-daily-change ratio of BSY1 as BSY1', … …, determines the post-daily-change ratio of BSXb as BSXb ' based on the daily trend of CXF0 and CYF0, determines the post-daily-change ratio of BSXb as BSXb ', determines the post-daily-change ratio of BSYb as BSYb ', sets the post-change ratio of BSXb ' as BSYb ', sets the post-change ratio of BSYb ' as BSYb ',
when the BSX2 is less than or equal to 99 percent and the BSX1 is less than or equal to 101 percent and the BSX2 is less than or equal to 101 percent, the processing module judges that the composition proportion of the gender Xx of the B1 audience group of Aaz is changed to the composition proportion of the gender Xx of the B2 advertisement audience group, and B2 advertisements are required to be put in the open day;
when 99% BSY2 is less than or equal to BSY1' and less than or equal to 101% BSY2, the processing module judges that the composition proportion of the gender Yy of the B1 audience group of Aaz changes to the composition proportion of the gender Yy of the B2 advertisement audience group, and B2 advertisements need to be put on the open day;
……
when the BSXb ' is 99% or less and the BSXb ' is 101% or less, the processing module judges that the composition proportion of the Bb ' audience gender Xx of the Aaz is changed to the composition proportion of the Bb ' advertisement audience gender Xx, and Bb ' advertisements need to be put on the open day;
when 99% BSYb '-BSYb' -101% BSYb ', the processing module determines that the composition ratio of Bb' audience gender Yy of Aaz is changed to the composition ratio of Bb 'advertisement audience gender Yy, and the Bb' advertisement is to be put on the open day.
The processing module selects to put public service advertisements on line for AazCcXxYy with the first level and the following effective gazing proportion of single day.
Compared with the prior art, the invention has the beneficial effects that firstly, the camera shooting detection module is arranged on the new media advertisement equipment to identify the face and detect the eye gazing degree, the attention degree of the current advertisement type and the information of the sex and age groups of the crowd with the attention degree can be obtained, and the information is sent to the processing module for information deep mining analysis.
Secondly, by arranging the camera shooting detection module on the new media advertisement equipment, the camera shooting detection module can be used for detecting audience groups and audience group gender and age proportion of advertisements put on the current new media advertisement equipment, so that when the advertisements are put, the advertisement types corresponding to the area and time node of the advertisement type with the largest current audience number can be selected according to the current area and advertisement type and time node, and the advertisement putting is more accurate.
Thirdly, by arranging the processing module on the new media advertisement equipment, the proportion of the gazing crowd detected by the camera shooting detection module can be judged in real time, the composition proportion of the number of people in the current region and the number of people in the current region, namely the sex proportion, the age proportion and the time period flow proportion can be obtained according to the analysis of the proportion of the gazing crowd, and the advertisement type with highest attention degree in the time period in the region is updated at any time and accurately put in according to the real-time detection results of the composition proportion of the number of people in the current region and the number of people in the current region, so that the advertisement put in has more real-time performance.
Fourthly, the online module sequentially sorts the ranks with higher attention degrees of advertisements of which types under relevant areas and relevant time periods on line according to the real-time analysis results of the information by the processing module, so that an advertisement dispenser can conveniently select the relevant areas and relevant time periods with higher exposure rates for certain advertisement types, and make corresponding advertisement delivery selections.
Further, the online module obtains the crowd variation trend of the current relevant area according to the real-time analysis result and the historical analysis result of the advertisement putting information by the processing module, and gradually increases or gradually decreases the relevant advertisement types corresponding to the crowd variation trend, so that the advertisement putting is more predictive.
Fifthly, through the delivery rules set in the processing module according to the relevant attention proportion, under the condition that all advertisement delivery types with higher exposure rate can not be obtained in a certain time period in a certain region, the audience population number and the audience population composition proportion when public service advertisements are delivered are detected in real time, whether advertisements with similar feature types can be delivered or not is analyzed and judged, the attention degree of people is cultivated, and a basis is provided for the subsequent advertisement delivery.
Specifically, a camera shooting detection module and a processing module are arranged on the new media advertisement equipment and are used for identifying current face information and eye gaze information, analyzing and counting, accurately judging what advertisement types are most suitable to what crowd in time and place, improving advertisement exposure rate and audience crowd, judging the proportion of crowd components according to data updated in real time, and adjusting the optimal putting point and optimal putting time of certain advertisement types in real time according to the proportion, so that the putting advertisement exposure rate and audience crowd are ensured to be at a level with a higher proportion at any time.
Drawings
FIG. 1 is a schematic diagram of a new media advertisement accurate delivery system according to an embodiment of the present invention;
Detailed Description
In order that the objects and advantages of the invention will become more apparent, the invention will be further described with reference to the following examples; it should be understood that the specific embodiments described herein are for purposes of illustration only and are not intended to limit the scope of the invention.
Preferred embodiments of the present invention are described below with reference to the accompanying drawings. It should be understood by those skilled in the art that these embodiments are merely for explaining the technical principles of the present invention, and are not intended to limit the scope of the present invention.
It should be noted that, in the description of the present invention, terms such as "upper," "lower," "left," "right," "inner," "outer," and the like indicate directions or positional relationships based on the directions or positional relationships shown in the drawings, which are merely for convenience of description, and do not indicate or imply that the apparatus or elements must have a specific orientation, be constructed and operated in a specific orientation, and thus should not be construed as limiting the present invention.
Furthermore, it should be noted that, in the description of the present invention, unless explicitly specified and limited otherwise, the terms "mounted," "connected," and "connected" are to be construed broadly, and may be either fixedly connected, detachably connected, or integrally connected, for example; can be mechanically or electrically connected; can be directly connected or indirectly connected through an intermediate medium, and can be communication between two elements. The specific meaning of the above terms in the present invention can be understood by those skilled in the art according to the specific circumstances.
Fig. 1 is a schematic structural diagram of a new media advertisement accurate delivery system according to an embodiment of the present invention, where the embodiment includes an output module, an online module, a camera detection module, and a processing module,
the on-line module is connected with the output unit and used for selecting what kind of advertisement is put on the line according to preset requirements;
the camera shooting detection unit is arranged on the new media display screen and used for identifying a human face to detect facial information and human eye gazing information and transmitting the facial information and the human eye gazing information to the processing module;
the processing module is respectively connected with the output module, the camera shooting detection unit and the on-line module and is used for controlling the output module to output the advertisement selected by the on-line module and adjusting the time and place of the advertisement according to the information detected by the camera shooting detection unit;
the camera shooting detection unit is used for sending the face information and the eye gazing information detected in real time to the processing module, the processing module calculates the proportion of gazing advertising content crowd to non-gazing advertising crowd in the advertising broadcasting process, and sequentially calculates the proportion of men and women, the age ratio, the gazing time and the gazing time period in the gazing advertising content crowd, so that the deviation and distribution of audience crowd aiming at a certain type of advertisement at any one of the advertisement putting time at any one of the advertisement putting points are judged.
The processing module is provided with a face recognition unit for recognizing and counting the number N of faces recognized in a single day, wherein the number N of faces and human eye gazing information appear in face information in a detection range of the camera detection module, the processing module is pre-provided with a first gazing time length E1 and a second gazing time length E2, E1 is smaller than E2, the processing module sets detection objects as H, any detection object is marked as Hi, and the gazing time length of Hi is marked as E0;
the processing module counts the gazing time when detecting that Hi gazes on advertisement content until the processing module judges that Hi is not gazed any more, and judges the sex and age of Hi under the current advertisement type and the playing time period of the current advertisement according to gazing time E0;
when E0 is less than E1, the processing module judges that the fixation time is too short, and the fixation is invalid;
when E1 is more than or equal to E0 and less than or equal to E2, the processing module judges that the fixation time is effective, and the fixation is effective;
when E2 < E0, the processing module determines that the gazing time is valid, and the gazing time is valid gazing.
The processing module is provided with a data statistics coding rule which is provided with a delivery place A, an advertisement type B, a delivery time period C, a gender X and an age group Y, wherein,
a includes A1, A2, A3 … … As, where any of the delivery sites is Aa, a=1, 2,3 is set, s, the player numbers in Aa are Aa1, aa2, aa3 … … Aam, where the player number in any Aa is Aaz, z=1, 2,3 is set, m;
b comprises B1, B2 and B3 … … Bg, any advertisement type is set as Bb, set b=1, 2,3,., g, g is the total number of advertisement types;
c includes C1, C2, C3 … … C12, setting any of the delivery time periods to Cc, the length of time of Cc to 2 hours, setting c=1, 2,3, 12;
x includes male X1, female X2, and either sex is set to be Xx, x=1, 2;
y comprises a first age group Y1, a second age group Y2, a third age group Y3, a fourth age group Y4 and any age group Yy;
the processing module marks the age group y crowd of the gender x in the time period c as AazBbCXxYy, wherein the advertisement type b is played by a z-th player in the delivery place Aa.
In this embodiment, the specific value of the first age group is 0-17, the specific value of the second age group is 18-35, the specific value of the third age group is 36-59, and the specific value of the fourth age group is 60-120.
The processing module is pre-provided with a first effective gazing proportion ES1 and a second effective gazing proportion ES2, wherein ES1 is smaller than ES2, when the processing module selects the advertisement type B1 and analyzes the single-day effective gazing proportion, the current single-day effective gazing proportion of AazCcXxYy is set as ES0, ES0 = single-day effective gazing number/single-day total identification number,
when ES0 < ES1, the processing module judges that the effective gazing proportion of the current AazCcXxYy is a first level;
when ES1 is less than or equal to ES0 and less than or equal to ES2, the processing module judges that the effective gazing proportion of the current AazCcXxYy is at a second level;
when ES0 > ES2, the processing module determines that the effective gaze proportion of the current AazCcXxYy is a third level.
The processing module presets a gender deviation difference interval standard delta PPS0, wherein delta PPS0 is less than 10%, when the processing module determines that a single-day effective gazing proportion ES0 of a selected advertisement type B1 is at a second level and a third level, the processing module counts the proportion of the single-day effective gazing proportion ES0 in the total number N of Xx and Yy respectively and determines gender deviation and age deviation of audience people of the advertisement type B1 according to the gender proportion of men and women in the total number, wherein the proportion of the Xx in the total number N is set to comprise the proportion PPSX1 of the number of X1 and the proportion PPSX2 of the number of X2 respectively, and delta PPSX1-PPSX2 is set to be delta PPSX=,
when PPSX1 < (PPSX2+delta PPS0), the processing module judges that the gender of the audience group of the advertisement type B1 is biased to the male;
when the delta PPS is less than or equal to delta PPS0, the processing module judges that the audience group of the advertisement type B1 has no gender bias;
when PPSX1 > (PPSX2+ΔPPS0), the processing module determines that the gender of the audience group of the advertisement type B1 is biased towards female;
the processing module sets the proportion of Yy to the total number N to respectively comprise the proportion PPSY1 of Y1 to N, the proportion PPSY2 of Y2 to N, the proportion PPSY3 of Y3 to N and the proportion PPSY4 of Y4 to N,
when PPSY1 is more than or equal to PPSY2, PPSY1 is more than or equal to PPSY3, and PPSY1 is more than or equal to PPSY4, the processing module judges that the age group of the audience of the advertisement type B1 is biased to Y1;
when PPSY2 is more than or equal to PPSY1, PPSY2 is more than or equal to PPSY3, and PPSY2 is more than or equal to PPSY4, the processing module judges that the age group of the audience of the advertisement type B1 is biased to Y2;
when PPSY3 is more than or equal to PPSY1, PPSY3 is more than or equal to PPSY2, and PPSY3 is more than or equal to PPSY4, the processing module judges that the age group of the audience of the advertisement type B1 is biased to Y3;
when PPSY4 is more than or equal to PPSY1, and PPSY4 is more than or equal to PPSY2, and PPSY4 is more than or equal to PPSY3, the processing module judges that the age group of the audience of the advertisement type B1 is biased to Y4.
The processing module presets a first time period proportion TQS1 and a second time period proportion TQS2, wherein TQS1 is smaller than TQS2, when the processing module judges that the single-day effective gazing proportion ES0 for the selected advertisement type B1 is at a second level and a third level, the processing module counts the proportion of the single-day effective gazing proportion ES0 number to the total number N at Cc, and determines whether the Cc period is suitable for throwing the advertisement type B1 according to whether the proportion of the single-day effective gazing proportion ES0 number to the total number N in the Cc period is standard or not, the processing module sets the proportion of the ES0 number to the total number N at Cc to be TESCc, wherein c=1, 2, … … and 12,
when TESCc is smaller than TQS1, the processing module judges that the proportion of the number of people in the total number N of the effective gazing proportion ES0 of a single day in the Cc period is not in accordance with the standard and the Cc period is not suitable for putting the advertisement type B1;
when TQS1 is less than or equal to TESCc is less than or equal to TQS2, the processing module judges that the proportion of the number of people of the single-day effective gazing proportion ES0 in the Cc period to the total number N accords with the standard, and the Cc period is suitable for putting the advertisement type B1;
when TESCc > TQS2, the processing module determines that the ratio of the number of people in the total number N of the single-day effective gazing proportion ES0 of the Cc period meets the standard and the Cc period is a preferred period for delivering the advertisement type B1.
The processing module is provided with an advertisement audience group similarity judging rule, the advertisement audience group similarity judging rule is set as that when the processing module judges that the single day effective gazing proportion ES0 of the selected advertisement type B1 is at a second level and a third level, the processing module compares the crowd gender proportion Xx and the age group Yy composition proportion of any period of time which are identified by each player with the crowd gender proportion Xx and the age group Yy composition proportion which are identified by the player Aaz corresponding to the Cc period of which the proportion of the number of the ES0 to the total number N accords with the standard to determine whether players with similar audience group composition proportion exist in the system,
the processing module marks the player corresponding to the Cc period, in which the proportion of the selected advertisement type B1 in the total number N of the ES0 number meets the standard, as Aaz, sets the gender of the audience group corresponding to AazB1Cc as Xx and the age range of the audience group as Yy to form proportion as XYS1, marks any player except Aaz in the system as Aaz 'and sets the gender of the audience group corresponding to Aaz' B1Cc as Xx and the age range of the audience group as Yy to form proportion as XYS2
When XYS2 is less than 97.5 percent XYS1 or XYS2 is more than 102.5 percent XYS1, the processing module judges that Aaz 'is dissimilar to Aaz audience group and does not put advertisement type B1 into the player Aaz';
when 97.5% XYS1.ltoreq.XYS2.ltoreq.102.5% XYS1, the processing module decides that Aaz 'is similar to Aaz audience group and puts advertisement type B1 to player Aaz'.
And the processing module sequentially sorts Aaz with the gender of the similar audience group being Xx and the age group being Yy according to the sequence from high to low when the single-day effective gazing proportion ES0 of all the advertisement types B is in a second level and a third level, and sequentially puts a preset number of corresponding advertisement types Bb according to the sorting rule.
The processing module counts the total number N of Aaz, the sex ratios PPSX1 and PPSX2 of the total number, the age group ratios PPSY1, PPSY2, PPSY3 and PPSY4 of the total number, the effective single-day fixation ratio ES0 and the ratio TESCc of the number of ES0 to the total number N when Bb is put in, and updates AazCcXxYy data in real time;
the processing module pre-judges the variation proportion of the tomorrow gender according to the variation trend of the historical gender proportion, compares the variation proportion of the tomorrow gender with the gender of the audience group of the corresponding Bb advertisement according to the pre-judgment, and selects the advertisement type Bb closest to the variation proportion of the tomorrow gender for accurate delivery;
comparing the current day analysis result fed back by the advertisement delivery information with the historical day analysis result to obtain a gender variation trend curve CXF0 and an age variation trend curve CYF0 of the current Aaz crowd in each period, wherein CXF0 comprises CXF1, CXF2, CXF3, … … and CXF12, CYF0 comprises CYF1, CYF2, CYF3, … … and CYF12, correspondingly adjusting the delivery places of different types of advertisements according to the daily variation trend of CXF0 and CYF0, setting the composition proportion of the gender Xx of the audience of the B1 advertisement as BSX1, the composition proportion of the age range Yy of the audience of the B2 advertisement as BSX2 and … …, the composition proportion of the age range Yy of the audience of the Bg advertisement as BSXg, and the composition proportion of the age range Yy of the audience of the Bg advertisement as BSXb;
the processing module determines the post-daily-change ratio of BSX1 as BSX1' based on the daily trend of CXF0 and CYF0, determines the post-daily-change ratio of BSX1 as BSX1', the post-daily-change ratio of BSY1 as BSY1', determines the post-daily-change ratio of BSY1 as BSY1', … …, determines the post-daily-change ratio of BSXb as BSXb ' based on the daily trend of CXF0 and CYF0, determines the post-daily-change ratio of BSXb as BSXb ', determines the post-daily-change ratio of BSYb as BSYb ', sets the post-change ratio of BSXb ' as BSYb ', sets the post-change ratio of BSYb ' as BSYb ',
when the BSX2 is less than or equal to 99 percent and the BSX1 is less than or equal to 101 percent and the BSX2 is less than or equal to 101 percent, the processing module judges that the composition proportion of the gender Xx of the B1 audience group of Aaz is changed to the composition proportion of the gender Xx of the B2 advertisement audience group, and B2 advertisements are required to be put in the open day;
when 99% BSY2 is less than or equal to BSY1' and less than or equal to 101% BSY2, the processing module judges that the composition proportion of the gender Yy of the B1 audience group of Aaz changes to the composition proportion of the gender Yy of the B2 advertisement audience group, and B2 advertisements need to be put on the open day;
……
when the BSXb ' is 99% or less and the BSXb ' is 101% or less, the processing module judges that the composition proportion of the Bb ' audience gender Xx of the Aaz is changed to the composition proportion of the Bb ' advertisement audience gender Xx, and Bb ' advertisements need to be put on the open day;
when 99% BSYb '-BSYb' -101% BSYb ', the processing module determines that the composition ratio of Bb' audience gender Yy of Aaz is changed to the composition ratio of Bb 'advertisement audience gender Yy, and the Bb' advertisement is to be put on the open day.
The processing module selects to put public service advertisements on line for AazCcXxYy with the first level and the following effective gazing proportion of single day.
Thus far, the technical solution of the present invention has been described in connection with the preferred embodiments shown in the drawings, but it is easily understood by those skilled in the art that the scope of protection of the present invention is not limited to these specific embodiments. Equivalent modifications and substitutions for related technical features may be made by those skilled in the art without departing from the principles of the present invention, and such modifications and substitutions will be within the scope of the present invention.
The foregoing description is only of the preferred embodiments of the invention and is not intended to limit the invention; various modifications and variations of the present invention will be apparent to those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present invention should be included in the protection scope of the present invention.
Claims (6)
1. The new media advertisement accurate delivery system is characterized by comprising an output module, an on-line module, a camera shooting detection module and a processing module, wherein,
the online module is connected with the output module and is used for selecting what kind of advertisement is put on the line according to preset requirements;
the camera shooting detection unit is arranged on the new media display screen and used for identifying a human face to detect face information and eye gazing information and transmitting the face information and the eye gazing information to the processing module;
the processing module is respectively connected with the output module, the camera shooting detection unit and the online module and is used for controlling the output module to output the advertisement selected by the online module and adjusting the time and place of the advertisement according to the information detected by the camera shooting detection unit;
the camera shooting detection unit is used for sending the face information and the eye gazing information detected in real time to the processing module, the processing module calculates the proportion of gazing advertising content crowd to non-gazing advertising crowd in the advertising broadcasting process, and sequentially calculates the proportion of men and women, the age ratio, the gazing time and the gazing time period in the gazing advertising content crowd, so that the deviation and the distribution of audience groups aiming at any one type of advertisement at any one of the putting points in the advertising time are judged;
the processing module is provided with a data statistics encoding rule which is provided with a delivery place A, an advertisement type B, a delivery time period C, a gender X and an age group Y, wherein,
the processing module marks a z-th player in the putting place Aa as Aaz, marks an age group y crowd of gender x in a time period c of the advertisement type b played by the z-th player in the putting place Aa as AazBbCXxYy, and sets the current single-day effective gazing proportion of AazCcXxYy as ES0;
the processing module presets a time period proportion, when judging that a single-day effective gazing proportion ES0 for a selected advertisement type is at a certain effective gazing proportion level, the processing module counts the proportion of the number of people in the single-day effective gazing proportion ES0 to the total number of people N at Cc, and determines whether the Cc period is suitable for putting the advertisement type according to whether the proportion of the number of people in the single-day effective gazing proportion ES0 in the Cc period to the total number of people N is standard or not;
the processing module sequentially sorts Aaz with the gender of the similar audience group being Xx and the age group being Yy according to the sequence from high to low when the single-day effective gazing proportion ES0 of all advertisement types B is in a certain effective gazing proportion level, and sequentially puts a preset number of corresponding advertisement types Bb according to the sorting rule;
the processing module counts the total number N of Aaz, the sex proportion of the total number, the age proportion of the total number, the effective single-day fixation proportion ES0 and the proportion TESCc of the number of ES0 in the total number N when Bb is put in, and updates AazCcXxYy data in real time;
comparing the current day analysis result fed back by the advertisement putting information with the historical day analysis result to obtain a gender variation trend curve CXF0 and an age variation trend curve CYF0 of the current Aaz crowd in each period, correspondingly adjusting the putting places of different types of advertisements according to the daily variation trends CXF0 and CYF0, and judging the advertisement types put on the open day, wherein the composition proportion of the gender Xx of the audience crowd of the Bg advertisement is set as BSXg, the composition proportion of the age range Yy of the audience crowd is set as BSYg, and the composition proportion of the gender Xx of the audience crowd of the Bb advertisement is set as BSXb and the composition proportion of the age range Yy of the audience crowd is set as BSYb;
the processing module judges the proportion of BSXb after single day change to be BSXb ' according to the daily change trend of CXF0 and CYF0, judges the proportion of BSXb after single day change to be BSXb ', judges the proportion of BSYb after single day change to be BSYb ', sets the proportion of BSXb ' after single day change to be BSXb ', sets the proportion of BSYb ' after single day change to be BSYb ',
when the BSXb ' is 99% or less and the BSXb ' is 101% or less, the processing module judges that the composition proportion of the Bb ' audience gender Xx of the Aaz is changed to the composition proportion of the Bb ' advertisement audience gender Xx, and Bb ' advertisements need to be put on the open day;
when 99% BSYb '-BSYb' -101% BSYb ', the processing module determines that the composition ratio of Bb' audience gender Yy of Aaz is changed to the composition ratio of Bb 'advertisement audience gender Yy, and the Bb' advertisement is to be put on the open day.
2. The system according to claim 1, wherein the processing module is provided with a face recognition unit for recognizing and counting face information and eye gazing information in face information of a detection range of the camera detection module, the processing module counts gazing time of gazing advertisement content until gazing is no longer performed, and the processing module judges gazing gender and gazing age range under the current advertisement type and the current advertisement playing time period according to gazing time.
3. The system according to claim 2, wherein the processing module is pre-configured with an effective gazing ratio, and when the processing module selects an advertisement type and analyzes the effective gazing ratio on a single day, the processing module determines the effective gazing ratio level therein, sets the current effective gazing ratio on a single day of aazccxyy to be ES0, and es0=the number of effective gazes on a single day/the total number of identified persons on a single day.
4. The system of claim 3, wherein the processing module is pre-configured with gender bias difference interval criteria, and when the processing module determines that the single-day effective gazing ratio ES0 for the selected advertisement type is at a certain effective gazing ratio level, the processing module calculates the ratio of the single-day effective gazing ratio ES0 to the total number N of Xx and Yy, respectively, and determines the gender bias and age bias of the audience population of the advertisement type according to the gender ratio of the men and women in the total number.
5. The system of claim 4, wherein the processing module is configured with an advertisement audience similarity determination rule, the advertisement audience similarity determination rule being configured such that when the processing module determines that the single day effective gazing ratio ES0 for the selected advertisement type is at a certain effective gazing ratio level, the processing module compares the crowd gender ratio Xx and age group Yy composition ratio of any period of time identified for each player with the crowd gender ratio Xx and age group Yy composition ratio of the player Aaz identified for the Cc period for which the ratio of the number of people in ES0 to the total number N is the standard, to determine whether there is a player position in the system with a similar audience group composition ratio.
6. The system of claim 5, wherein the processing module selects a public service advertisement to be placed on-line for aazccxyy having a first level and a single day effective gaze proportion below.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202211083043.1A CN115392980B (en) | 2022-09-06 | 2022-09-06 | New media advertisement accurate delivery system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202211083043.1A CN115392980B (en) | 2022-09-06 | 2022-09-06 | New media advertisement accurate delivery system |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN115392980A CN115392980A (en) | 2022-11-25 |
| CN115392980B true CN115392980B (en) | 2023-05-05 |
Family
ID=84123757
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN202211083043.1A Active CN115392980B (en) | 2022-09-06 | 2022-09-06 | New media advertisement accurate delivery system |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN115392980B (en) |
Families Citing this family (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN116245571B (en) * | 2023-02-09 | 2023-10-27 | 杭州凯宇信息技术有限公司 | Accurate advertisement pushing method based on service radius |
| CN116542721A (en) * | 2023-07-07 | 2023-08-04 | 山东经纬信息集团有限公司 | Mobile phone terminal information pushing system and method based on big data |
Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN113988945A (en) * | 2021-11-08 | 2022-01-28 | 深圳赛诺百应科技有限公司 | Management system for multidimensional data trend accurate marketing |
| CN114066534A (en) * | 2021-11-29 | 2022-02-18 | 中国平安人寿保险股份有限公司 | Elevator advertisement delivery method, device, equipment and medium based on artificial intelligence |
Family Cites Families (11)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20100057560A1 (en) * | 2008-09-04 | 2010-03-04 | At&T Labs, Inc. | Methods and Apparatus for Individualized Content Delivery |
| JP5511035B2 (en) * | 2010-09-30 | 2014-06-04 | 日本電気株式会社 | Advertisement distribution target person identification device and advertisement distribution device |
| CN103514242A (en) * | 2012-12-19 | 2014-01-15 | Tcl集团股份有限公司 | Intelligent interaction method and system for electronic advertising board |
| WO2017095942A1 (en) * | 2015-12-03 | 2017-06-08 | Rovi Guides, Inc. | Methods and systems for targeted advertising using machine learning techniques |
| CN106971317A (en) * | 2017-03-09 | 2017-07-21 | 杨伊迪 | The advertisement delivery effect evaluation analyzed based on recognition of face and big data and intelligently pushing decision-making technique |
| CN110099304A (en) * | 2019-03-22 | 2019-08-06 | 厦门理工学院 | Mobile TV advertisement broadcast method, device and equipment in a kind of elevator |
| CN110602533B (en) * | 2019-09-10 | 2021-05-11 | 四川长虹电器股份有限公司 | Intelligent television advertisement recommendation system and method for time-sharing and crowd-sharing |
| CN111784406A (en) * | 2020-07-10 | 2020-10-16 | 大连中维世纪科技有限公司 | Traditional advertisement big data quantitative analysis method based on face intelligent recognition |
| CN112182388A (en) * | 2020-09-29 | 2021-01-05 | 福州东方智慧网络科技有限公司 | Method for recommending advertisement player before advertisement putting |
| CN112561589B (en) * | 2020-12-18 | 2023-01-10 | 成都屏盟科技有限公司 | Advertisement delivery method, device and storage medium |
| CN112581185A (en) * | 2020-12-28 | 2021-03-30 | 北京明略软件系统有限公司 | Method, system, computer and storage medium for estimating gender and age of advertisement user |
-
2022
- 2022-09-06 CN CN202211083043.1A patent/CN115392980B/en active Active
Patent Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN113988945A (en) * | 2021-11-08 | 2022-01-28 | 深圳赛诺百应科技有限公司 | Management system for multidimensional data trend accurate marketing |
| CN114066534A (en) * | 2021-11-29 | 2022-02-18 | 中国平安人寿保险股份有限公司 | Elevator advertisement delivery method, device, equipment and medium based on artificial intelligence |
Non-Patent Citations (1)
| Title |
|---|
| 张旭 ; .交互式信息终端与信息精准投放的可行性研究.包装工程.2016,(第22期), * |
Also Published As
| Publication number | Publication date |
|---|---|
| CN115392980A (en) | 2022-11-25 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN115392980B (en) | New media advertisement accurate delivery system | |
| CN109074593B (en) | Information processing device, information processing method, information processing system, and program | |
| CN108269128B (en) | Advertisement putting method, device, equipment and storage medium | |
| US10587921B2 (en) | Viewer rating calculation server, method for calculating viewer rating, and viewer rating calculation remote apparatus | |
| US20080281909A1 (en) | Information issuing system, public media information issuing system and issuing method | |
| KR101893943B1 (en) | Method, server and system for predicting household member of iptv | |
| US20090055860A1 (en) | System and method for providing targeted rating of profiles in video audiences | |
| AU2010287064B2 (en) | Informational content scheduling system and method | |
| US20140173655A1 (en) | Advertisement server, advertisement broadcasting terminal, and advertisement publishing method | |
| CN108449614B (en) | Live broadcast and microphone connecting method and device based on visitor behavior | |
| CN104023109A (en) | Incoming call prompt method and device as well as incoming call classifying method and device | |
| CN113645488B (en) | Internet television video recommendation system and method based on user data | |
| CN108337541A (en) | A kind of advertisement placement method and device, computer readable storage medium | |
| KR20170079496A (en) | Apparatus for inducing advertisement competition based on contents preference | |
| US8856845B2 (en) | Method and system for providing personalized contents | |
| CN107454454A (en) | Method for information display and device | |
| CN102655607A (en) | Method and device for counting audience rating of target audiences | |
| CN108401186A (en) | A kind of smart television display control method based on recognition of face | |
| CN115190365A (en) | Interactive processing method of live broadcast room, server, electronic terminal and storage medium | |
| CN115065836A (en) | Live broadcast room switching display processing method, server, electronic terminal and storage medium | |
| CN112765990B (en) | Live bullet screen real-time merging method and device, computer equipment and storage medium | |
| CN111090477A (en) | Intelligent terminal capable of automatically switching modes and implementation method thereof | |
| CN112528050B (en) | Multimedia interaction system and method | |
| KR20180025754A (en) | Display apparatus and control method thereof | |
| US20040254798A1 (en) | Real-time interactive stock quotes using a broadcast channel |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| GR01 | Patent grant | ||
| GR01 | Patent grant | ||
| PE01 | Entry into force of the registration of the contract for pledge of patent right | ||
| PE01 | Entry into force of the registration of the contract for pledge of patent right |
Denomination of invention: A New Media Advertising Precision Placement System Effective date of registration: 20230810 Granted publication date: 20230505 Pledgee: Hangzhou High-tech Financing Guarantee Co.,Ltd. Pledgor: Hangzhou Chuxiu Network Technology Co.,Ltd. Registration number: Y2023330001728 |