CN115278317A - Method, device and medium for directionally delivering television content - Google Patents
Method, device and medium for directionally delivering television content Download PDFInfo
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Abstract
The application discloses a method, a device and a medium for directionally delivering television contents, which relate to the technical field of television media and are used for delivering directional contents to a user group and aiming at the problem that the existing method for directionally delivering television contents excessively depends on a network. The content directional delivery realized by the method realizes the setting of the user group and the screening of the delivered content locally without network connection, can be applied to the scenes of underdeveloped network areas or network breaks of users and the like, and ensures the customized experience of the users when watching TV.
Description
Technical Field
The present application relates to the technical field of television media, and in particular, to a method, an apparatus, and a medium for targeted delivery of television content.
Background
With the continuous development of the broadcast television media industry, more and more television stations are provided, and more television contents can be selected by users. According to statistics, the daily average watching duration of all-year television watching users also increases year by year, and the television industry becomes the most important part of the media industry group.
In recent years, with the increase of the total number of viewing users year by year, the viewing user groups are gradually complicated, people in different age groups such as old people, young people and children have different viewing habits, people in different regions also have different viewing habits, and other factors cause the user groups to be divided into complicated groups, and the viewing preferences are different.
At present, a method for delivering specific television advertisements to specific user groups according to user behavior habit information exists, but the method depends on network connection, and requires the user to keep the network connection when delivering specific content, so as to feed back the behavior habit information of the user and further obtain targeted content delivery. Therefore, the method cannot be normally applied in areas with poor network conditions, and cannot receive targeted content delivery when a user breaks down the network, so that certain defects exist.
Therefore, there is a need for a method for delivering targeted tv content in the art, which solves the problem that the current method for delivering targeted tv content is excessively dependent on the network, so that the targeted tv content delivery to a specific group of users can be still implemented in a situation or region without network connection.
Disclosure of Invention
The application aims to provide a method, a device and a medium for directionally delivering television contents, which solve the problem that the existing method for directionally delivering television contents excessively depends on a network so as to still realize the targeted delivery of the television contents to a specific audience user group under the condition or in a region without network connection.
In order to solve the above technical problem, the present application provides a method for targeted delivery of television content, including:
acquiring a television digital signal transmitted by a base station; the television digital signal comprises a plurality of streaming content signals for delivering different television contents to different user groups;
determining a corresponding streaming content signal from the television digital signal as a target signal according to a preset user group category;
and converting the target signal into corresponding television content, and sending the television content to the media equipment for delivery.
Preferably, the method further comprises the following steps:
and collecting the behavior habit information of the user, and re-determining the group category of the user according to the behavior habit information.
Preferably, the method further comprises the following steps:
collecting behavior habit information of a user and storing the behavior habit information in a storage medium;
when network connection or wired connection is established with the external equipment, the behavior habit information is sent to the external equipment, and a new user group category returned by the external equipment is received and serves as a basis for subsequently determining a target signal.
Preferably, the step of re-determining the user group category according to the behavior habit information comprises:
judging whether the situation of frequently switching channels exists when the user puts in the corresponding television content according to the behavior habit information;
and if so, re-determining the user group type according to the behavior habit information.
Preferably, the user group category is classified according to the user family composition condition, and includes: first, second, third and other users.
Preferably, the step of re-determining the user group category according to the behavior habit information includes:
if the behavior habit information reflects that the user does not have the habit of watching television in the working time, determining the user group type as a generation of users;
if the behavior habit information reflects the habit that the user watches the relevant contents of the cartoon, whether the user has the habit of watching the health-preserving and medical contents is further judged, if yes, the user group category is determined to be a third-generation user, and if not, the user group category is determined to be a second-generation user;
and if the behavior habit information is not any one of the above information, determining that the user group category is other users.
Preferably, the user group categories are divided into regions.
In order to solve the above technical problem, the present application further provides a device for directionally delivering tv content, including:
the signal acquisition module is used for acquiring the television digital signal transmitted by the base station; wherein the television digital signal comprises a plurality of streaming content signals delivering different television content for different user groups;
the content screening module is used for determining a corresponding streaming content signal from the television digital signal as a target signal according to a preset user group category;
and the directional delivery module is used for converting the target signal into corresponding television content and sending the television content to the media equipment for delivery.
Preferably, the method further comprises the following steps:
and the user category updating module is used for collecting the behavior habit information of the user and re-determining the user group category according to the behavior habit information.
The behavior information collection module is used for collecting behavior habit information of the user and storing the behavior habit information in a storage medium; when network connection or wired connection is established with the external equipment, the behavior habit information is sent to the external equipment, and a new user group category returned by the external equipment is received and serves as a basis for subsequently determining a target signal.
In order to solve the above technical problem, the present application further provides a device for directionally delivering tv content, including:
a memory for storing a computer program;
a processor for implementing the steps of the method for targeted delivery of television content as described above when executing a computer program.
In order to solve the above technical problem, the present application further provides a computer-readable storage medium, on which a computer program is stored, and the computer program, when executed by a processor, implements the steps of the television content targeted delivery method as described above.
The method for directionally releasing the television content directly releases television digital signals comprising various directional contents aiming at different user groups by receiving content providers such as television stations and the like, and determines corresponding streaming content from the television digital signals as target signals according to preset user group classification after receiving the television digital signals; and the target signal is converted into television content which can be played in the media equipment so as to be sent to the media equipment for delivery, and the purpose of targeted delivery of the content according to different user groups is realized. The content directional delivery realized by the method is realized locally for the setting of user groups and the screening of delivered content, does not need additional network connection, can meet the requirements only by the original television digital signal transmission architecture, can be applied to the scenes of underdeveloped network layout or network breaking of users and the like, further enhances the applicability of the content directional delivery method, and ensures the customized experience of the users when watching television. In addition, since customized contents for different user groups are directly provided by content providers such as television stations, the targeted contents are not limited to the delivery of television advertisements, and may also include contents such as television programs and movie and television shows.
The television content directional delivery device and the computer-readable storage medium provided by the application correspond to the method and have the same effects.
Drawings
In order to more clearly illustrate the embodiments of the present application, the drawings needed for the embodiments will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and that other drawings can be obtained by those skilled in the art without inventive effort.
FIG. 1 is a block diagram of a prior art STB architecture;
fig. 2 is a flowchart of a method for targeted delivery of tv content according to the present invention;
FIG. 3 is a block diagram of an STB architecture provided by the present invention;
fig. 4 is a structural diagram of a device for directionally delivering television content according to the present invention;
fig. 5 is a block diagram of another device for targeted delivery of television content according to the present invention.
Detailed Description
The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all the embodiments. All other embodiments obtained by a person of ordinary skill in the art based on the embodiments in the present application without any creative effort belong to the protection scope of the present application.
The core of the application is to provide a method, a device and a medium for directionally delivering television contents.
In order that those skilled in the art will better understand the disclosure, the following detailed description will be given with reference to the accompanying drawings.
In current television signal transmission architectures, multiple television content providers (e.g., television stations) aggregate their respective television content (including video signals, audio signals, and other data) through a Multiplexer (MUX) so that communication can be performed through one signal transmission channel. Similarly, the tv contents from multiple tv content providers are also aggregated by the multiplexer to share the same base station to send digital tv signals, i.e. source signals, to the subscribers. When the source signal arrives at the user side, the source signal is decomposed by a digital video converter Box (Set Top Box, STB), and the television digital signal is converted into specific television content and sent to the connected media device for delivery.
The above-mentioned digital video conversion box, also known as a set-top box or set-top box in common everyday life, is a common device in the home of the user today. Currently, the STB-based television digital signal processing architecture is shown in fig. 1 and includes: a tuner (tuner), a demodulator (demodulator), a Demultiplexer (DEMUX), a decoder (decoder), a signal bus, an ethernet signal processing module, etc., and the direction of the arrow indicates the flow direction of the signal. The digital television receiver is used for converting digital television digital signals sent by a base station into video signals and audio signals to be output, so that media equipment such as televisions can deliver television contents. And the specific television content can be selected and specifically displayed (namely, the television channel is switched by a television remote controller) according to the control signal sent by the media equipment. Meanwhile, in addition to the television content delivery realized based on the base station, part of the digital video conversion boxes also support the acquisition of network content, and the digital video conversion boxes internally comprise an Ethernet signal processing module which supports the establishment of Ethernet connection with a server, downloads the network content from the server and can upload data input by a user.
At present, the targeted delivery of television content is realized based on ethernet connection, and the network connection between the digital video conversion box and the server is established through the ethernet, so that the behavior habits of users can be obtained in real time and corresponding content can be delivered in a targeted manner.
Therefore, when the user is in an area with underdeveloped network conditions or the network is disconnected for various reasons, the connection with the server cannot be established, and the effect of acquiring the targeted content cannot be achieved.
To solve the above problem, as shown in fig. 2, the present application provides a method for targeted delivery of television content, including:
s11: a digital television signal transmitted by a base station is acquired.
The television digital signal comprises a plurality of streaming content signals for delivering different television contents for different user groups.
The television digital signal is a summarized source signal provided by a content provider such as a television station, and includes television contents provided by a plurality of television stations, and the content provided by the same household television station includes different television contents provided for different user groups, which may be different television programs, different advertisements, different movies and television plays, and the like.
For example, the source signal includes television digital signals transmitted by 100 different television stations 1 to 100 in total, and the television digital signal of each television station includes 4 different television contents in total for the user groups a to D, that is, the source signal may be analyzed to include 400 different television contents in total for delivery.
S12: and determining a corresponding streaming content signal as a target signal from the television digital signal according to a preset user group category.
Considering the complexity of the viewing habits of users, if each user with different habits is provided with a television content independently, how many content providers are required to provide independent television content for each user with different habits, the required television content is too much, and the pressure on the transmission frequency band of the television digital signal is too great. Therefore, in practical application, the form used by the method is adopted to divide the users in a user group mode.
It is easy to know that the user groups can be classified according to different classification methods, and the user groups classified by the different methods are different, and the present application is not limited to the specific classification manner of the user groups, but provides several preferred classification schemes, including: the method comprises the following steps of dividing according to the region where the user is located, dividing according to the age group where the user is located, and dividing according to the composition of family members of the user.
The above-mentioned several dividing ways cover two important factors affecting the user's viewing habits: age and location.
Users of different ages enjoy different television programs and different interested commodities. For example, children often like to watch cartoon programming and are more interested in items such as snacks, toys, etc.; the elderly are more interested in health and health preservation, and the advertisement preference is more favorable for daily articles or health care products with high quality and low price.
Similarly, the region where the user is located also affects the viewing habits of the user. For information with high timeliness such as news, users tend to watch news events occurring around themselves, and for television advertisements, products that can be purchased around the users tend to be more likely.
Therefore, based on the user group category, the television digital signals are screened, and television contents corresponding to the user group are selected for delivery, so that the targeted delivery of the television contents is realized. Further, by taking the above example as an example, assuming that the category of the current user group is a, only 100 television contents corresponding to the user group a are left for the television contents provided by the above 100 television stations, and are respectively displayed by the channel numbers 1 to 100, and the user can select to watch the directionally-launched content of a certain channel according to the control signal input by the device such as the remote controller.
In the existing STB architecture, this part of the operation is implemented by the DEMUX and the decoder, which extracts the content-oriented signal of the channel to be watched from the data stream composed of the above tv contents according to the control signal sent by the user, and converts the extracted signal into the corresponding video signal and audio signal (i.e. the corresponding tv contents in step S13) to output to the display and the speaker for playing.
S13: and converting the target signal into corresponding television content, and sending the television content to the media equipment for delivery.
It is easy to understand that the playing of the tv content is not limited to be realized by a tv, and the playing of the tv content can be realized by a projector, a multimedia device, or even a mobile terminal such as a computer with corresponding demodulation software. The media device described above may include not only a television, but also: projectors, multimedia devices, computers, mobile phones, and the like.
In addition, as shown in fig. 3, compared with the existing STB architecture, the STB architecture for implementing the method for targeted delivery of television content provided by the present application has one more content screening module, but it should be noted that the content screening module may be a device having a data processing function or a control function in a digital video converter box, such as a control chip, a processor, and the like, and the content screening module is only one specific description of the function implemented by the method. That is, the methods provided herein can be implemented without changing the existing STB architecture.
The method for directionally delivering the television content comprises the steps of receiving directional television content which is sent by a television station and aims at various different user groups, screening the television content according to preset user group categories, selecting corresponding streaming content signals, converting the streaming content signals into the television content in the form of video signals and audio signals, and sending the television content to media equipment to achieve the effect of directionally delivering the television content. By the directional delivery method, the setting of the user group category and the directional selection of the television content are carried out locally without connecting a network, and further, the directional content delivery can be still realized in areas with poor network conditions and when the user breaks the network. In addition, because the content providers such as television stations and the like provide different targeted contents, the targeted contents are not limited to network information, advertisements and the like, and can be richer contents such as television programs, movie and television series and the like, and the viewing requirements of television users are better met.
It is easy to understand that the viewing habits of the same user are not constant, and are reflected in the method for targeted delivery of television content provided by the present application, that is, the category of the user group may vary. Since the user group category is one of the most critical factors affecting targeted content delivery, this embodiment provides a preferred implementation of the above problem, and the method further includes:
and collecting the behavior habit information of the user, and re-determining the group category of the user according to the behavior habit information.
As can be seen from the foregoing embodiments, an important implementation subject of the method for targeted delivery of television content provided in the present application is a digital video converter box, and the foregoing can also be implemented by the digital video converter box. Considering that the division mode of partial user groups is complex and certain requirements on hardware performance exist when user habit information is analyzed, a certain logic processing device and a certain data processing device can be added into the digital video conversion box, so that the collection and analysis of the behavior habit information and the re-determination of the user group types are realized.
However, with the continuous progress of technology, the performance of the digital video converter box is higher and higher, and the data processing capability is stronger, there are also some digital video converter boxes that can independently support the above method, and those skilled in the art can select a suitable implementation method according to the actual situation.
It should be noted that, the method for re-determining the user group category is also implemented locally by the digital video converter box, and compared with the currently common method for sending the user habit information to the server side to analyze the user habit at the server side and finally determine the user group category, the method does not need network connection, and like the method for directionally delivering television content provided by the present application, can be applied to areas with underdeveloped network conditions and application scenes where the user has a network outage phenomenon.
In the preferred embodiment provided by this embodiment, by collecting the behavior habit information of the user and re-determining the group category of the user according to the behavior habit information, television content that the user is interested in can still be accurately delivered when the behavior habit of the user changes, or television content can be corrected when a preset user behavior category has an error, so as to provide better viewing experience for the user. In addition, the method can be realized locally in the digital video conversion box, additional network connection is not needed, the method can be applied to the conditions that the network condition is underdeveloped, the network connection of the user is disconnected and the like, the application range is wider, and personalized content delivery experience can be brought to the user better.
As can be seen from the foregoing embodiments, the local implementation of the re-determination of the user group category by the dvr box has certain requirements on the performance of the dvr box, and when the performance of the dvr box is insufficient, some additional logic devices or data processing devices may need to be added, or the implementation may need to be implemented by means of external devices with higher performance. In addition, considering that in the application scene of user off-line, the user is not always in the state of disconnecting the network connection, and in the area with less developed network condition, not necessarily all places can not connect the network, the user can obtain the network connection temporarily by moving the digital video conversion box to the mode with the network condition, at this time, the behavior habit analysis and the user portrait determination can be carried out by means of the network service equipment such as the server with more powerful functions.
Therefore, this example provides a preferred embodiment, and the method further comprises:
collecting behavior habit information of a user and storing the behavior habit information in a storage medium;
when the network connection or the wired connection is established with the external equipment, the behavior habit information is sent to the external equipment, and the new user group category returned by the external equipment is received and is used as a basis for subsequently determining the target signal.
For example, when the user recovers the network connection, the ethernet connection with the external device can be realized through the ethernet signal processing unit in the existing STB structure, and then the ethernet signal processing unit is connected to the devices such as the server and the like providing the network service, the user behavior habit information stored in the storage medium is uploaded and analyzed to determine the user group category, and then the user group category is returned to the digital video conversion box to realize the re-determination of the user group category.
When the digital video conversion box is connected to an external device (such as a computer) with strong data processing capacity, the behavior habit information of the user can be called from the storage medium, the behavior habit information is analyzed, the corresponding user group category is determined again, and the user group category is sent to the digital video conversion box, so that the updating of the user group category is realized.
The preferred embodiment provided by this embodiment is directed to an application scenario in which network connection is not disconnected thoroughly and user behavior habit analysis can be replaced by an external device, and the category of a user group is re-established, so that a phenomenon that the performance requirement of the process of user behavior habit analysis on a digital video conversion box is too high and the digital video conversion box is unavailable in actual implementation is avoided, and the defects of the above embodiment are overcome, so that the method for directionally delivering television content provided by this embodiment can be better applied to a wider application scenario, and better viewing experience is brought to a television user.
It is easy to know from the above embodiments that, for the method of accessing an external device or restoring a network connection for user behavior habit analysis and re-establishing user group categories, the moment when the network connection is restored or the external device is accessed is the trigger condition for the method to start. However, for the method for implementing the analysis of the user behavior habits and the re-determination of the user group category locally by the dvd-box, the trigger condition can better meet the actual requirement at any time, and this embodiment provides a preferred embodiment, which includes:
judging whether the situation of frequently switching channels exists when the user puts in the corresponding television content according to the behavior habit information; and if so, re-determining the user group type according to the behavior habit information.
It is easy to understand that when there is no frequent channel switching, the process of re-determining the user group category according to the behavior habit information does not need to be started.
Generally speaking, the television content delivered to a specific user group by the above method is customized content provided by each content provider after research and development, and can meet the general viewing needs of the user group. That is, if there is no problem in content customization by a content provider, there should be no frequent channel switching phenomenon for a user when viewing customized content targeted for delivery. When the change occurs, the general probability may be that the audience group of the target television is changed, that is, the user group category is changed. At this point, a step of re-establishing the user group category needs to be triggered according to the preferred scheme provided by the present embodiment.
In a preferred embodiment provided by this embodiment, it is determined whether the user has an operation of frequently switching channels when the user releases the targeted content according to the user behavior habit information, and if so, it indicates that the user group category may be changed.
To further explain the targeted delivery method of television content provided by the present application, the following detailed description is made on the classification manner of the user group categories:
according to the embodiment, the two possible implementation schemes of the user group categories are provided, and the implementation schemes comprise division according to the user family personnel composition and the located region.
The users are divided by regions, mainly by preset regional units, and may be divided by units such as province, city, county, etc. Currently, most content providers cannot provide customized content in small units such as counties, and thus, the number of user group categories is too large, the frequency band for transmitting signals to the base station is too stressed, and problems such as delay are caused. Therefore, provinces and cities are generally only required to be units of regional division. The television line is fixed after being set up, so that the directional delivery of the television content can be realized by delivering the television content in the corresponding area according to the set up position of the television line.
The user group categories are divided according to the user family member composition, and the embodiment provides a preferable dividing mode, wherein the user group categories include: first, second, third, and other users.
The first generation of family is mainly adult, family which is not living with parents and has not grown with children, and can also be a solitary user. In the above, it is considered that children do not have independent ability and are less likely to live alone, and in the case of the elderly living alone, the children are classified into other users. The behavior habit of the user group is mainly the habit of watching television at night or on a rest day, and the television is mostly not turned on during working hours.
The second generation family mainly refers to a family composition of an adult family and children born by the family, and the group usually watches cartoon related content in the evening according to the characteristics of children.
The third generation refers to the three-generation classmate of children, parents and grandparents, and besides the viewing characteristics, the old people also have the characteristics of enjoying the contents of health preservation, medical treatment and the like.
The other users are users who cannot be included in the user group category, and the user configuration is complex but the proportion is small.
Based on the respective viewing characteristics of the user group, the embodiment further provides a preferred scheme for re-determining the user group category according to the user behavior habit information, including:
if the behavior habit information reflects that the user does not have the habit of watching television in the working time, determining the user group type as a generation of users;
if the behavior habit information reflects the habit that the user watches the related content of the cartoon, whether the user has the habit of watching the health-preserving and medical content is further judged, if so, the user group category is determined to be a third-generation user, and if not, the user group category is determined to be a second-generation user;
and if the behavior habit information is not any one of the behavior habit information, determining that the user group category is other users.
The embodiment provides two classification modes of user group categories, which start from regions and user family personnel composition respectively and divide users into a plurality of groups with different viewing habits, so that targeted content is delivered in a targeted manner, and viewing experience of the users is improved. In addition, the embodiment also provides a method for re-establishing user group categories classified by family members, which analyzes the user behavior habit information to determine a new user group category according to different viewing habits of different user groups, so as to avoid the problem that targeted content interested by users cannot be delivered when the habits of the users change or the user groups targeted by the delivered media equipment change, and better ensure the delivery of the targeted content of the television.
In the foregoing embodiment, a method for targeted delivery of television content is described in detail, and the present application also provides an embodiment corresponding to a device for targeted delivery of television content. It should be noted that the present application describes the embodiments of the apparatus portion from two perspectives, one is from the perspective of the function module, and the other is from the perspective of the hardware.
Based on the angle of the function module, as shown in fig. 4, this embodiment provides a device for directionally delivering tv content, which includes:
a signal acquiring module 21, configured to acquire a television digital signal sent by a base station; wherein the television digital signal comprises a plurality of streaming content signals delivering different television content for different user groups;
a content screening module 22, configured to determine, according to a preset user group category, a corresponding streaming content signal from the television digital signal as a target signal;
and the directional delivery module 23 is configured to convert the target signal into corresponding television content, and send the television content to the media device for delivery.
Preferably, the method further comprises the following steps:
and the user category updating module is used for collecting the behavior habit information of the user and re-determining the user group category according to the behavior habit information.
The behavior information collection module is used for collecting behavior habit information of the user and storing the behavior habit information in a storage medium; when network connection or wired connection is established with the external equipment, the behavior habit information is sent to the external equipment, and a new user group category returned by the external equipment is received and serves as a basis for subsequently determining a target signal.
Since the embodiments of the apparatus portion and the method portion correspond to each other, please refer to the description of the embodiments of the method portion for the embodiments of the apparatus portion, which is not repeated here.
In the directional television content delivery device provided in this embodiment, a signal acquisition module receives directional television content sent by a television station and containing various different user groups, the television content is screened by a content screening module according to preset user group categories, a corresponding streaming content signal is selected, the streaming content signal is converted into television content in the form of a video signal and an audio signal by a directional delivery module, and the television content is sent to a media device, so as to achieve the effect of directional delivery of the television content. Through the directional delivery device provided by the embodiment, the setting of the user group category and the directional selection of the television content are carried out locally without connecting a network, and further, the directional content delivery can be still realized in areas with poor network conditions and when the user breaks the network. In addition, because the content providers such as television stations and the like provide different targeted contents, the targeted contents are not limited to network information, advertisements and the like, and can be richer contents such as television programs, movie and television series and the like, and the viewing requirements of television users are better met.
Fig. 5 is a structural diagram of a device for targeted delivery of television content according to another embodiment of the present application, and as shown in fig. 5, the device for targeted delivery of television content includes: a memory 30 for storing a computer program;
a processor 31, configured to execute the computer program to implement the steps of the television content targeted delivery method according to the above embodiment.
The device for directionally delivering television content provided by this embodiment may include, but is not limited to, a set-top box, a projector, a home theater, a smart phone, a tablet computer, a notebook computer, or a desktop computer.
The processor 31 may include one or more processing cores, such as a 4-core processor, an 8-core processor, and the like. The Processor 31 may be implemented in hardware using at least one of a Digital Signal Processor (DSP), a Field-Programmable Gate Array (FPGA), and a Programmable Logic Array (PLA). The processor 31 may also include a main processor and a coprocessor, where the main processor is a processor for Processing data in an awake state, and is also called a Central Processing Unit (CPU); a coprocessor is a low power processor for processing data in a standby state. In some embodiments, the processor 31 may be integrated with a Graphics Processing Unit (GPU) which is responsible for rendering and drawing the content required to be displayed by the display screen. In some embodiments, the processor 31 may further include an Artificial Intelligence (AI) processor for processing computational operations related to machine learning.
Memory 30 may include one or more computer-readable storage media, which may be non-transitory. Memory 30 may also include high speed random access memory, as well as non-volatile memory, such as one or more magnetic disk storage devices, flash memory storage devices. In this embodiment, the memory 30 is at least used for storing the following computer program 301, wherein after being loaded and executed by the processor 31, the computer program can implement the relevant steps of a method for targeted delivery of television content disclosed in any of the foregoing embodiments. In addition, the resources stored by the memory 30 may also include an operating system 302, data 303, and the like, and the storage may be transient storage or permanent storage. Operating system 302 may include Windows, unix, linux, etc. Data 303 may include, but is not limited to, a method of targeted delivery of television content, and the like.
In some embodiments, a device for targeted delivery of television content may further comprise a display screen 32, an input/output interface 33, a communication interface 34, a power source 35, and a communication bus 36.
Those skilled in the art will appreciate that the configuration shown in fig. 5 does not constitute a limitation of a television content targeted delivery apparatus and may include more or fewer components than those shown.
The device for directionally delivering the television content comprises a memory and a processor, wherein when the processor executes a program stored in the memory, the following method can be realized: a method for targeted delivery of television content.
In the device for directionally delivering television content provided by this embodiment, a processor executes a computer program stored in a memory to receive the directional television content sent by a television station and containing various different user groups, and the television content is screened according to a preset user group category, a corresponding streaming content signal is selected, and is converted into the television content in the form of a video signal and an audio signal, and the television content is sent to a media device, so as to achieve the effect of directionally delivering the television content. Through the directional delivery device provided by the embodiment, the setting of the user group category and the directional selection of the television content are carried out locally without connecting a network, and further, the directional content delivery can be still realized in areas with poor network conditions and when the user breaks the network. In addition, because the content providers such as television stations and the like provide different targeted contents, the targeted contents are not limited to network information, advertisements and the like, but also can be richer contents such as television programs, movie and television shows and the like, and the viewing requirements of television users are better met.
Finally, the application also provides a corresponding embodiment of the computer readable storage medium. The computer-readable storage medium has stored thereon a computer program which, when being executed by a processor, carries out the steps as set forth in the above-mentioned method embodiments.
It is understood that, if the method in the above embodiments is implemented in the form of software functional units and sold or used as a stand-alone product, it can be stored in a computer readable storage medium. Based on such understanding, the technical solutions of the present application may be embodied in the form of a software product, which is stored in a storage medium and executes all or part of the steps of the methods described in the embodiments of the present application, or all or part of the technical solutions. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.
When the computer program stored in the computer readable storage medium is executed, the receiving of the directional television content sent by the television station and directed to a plurality of different user groups can be realized, the screening of the television content is performed according to the preset user group categories, the selection of the corresponding streaming content signals is performed, the streaming content signals are converted into the television content in the form of video signals and audio signals, and the television content signals are sent to the media device, so as to realize the effect of the directional delivery of the television content. The setting of user group categories and the directional selection of the television content realized by the embodiment are carried out locally without connecting a network, and further, the directional content delivery can be realized in areas with poor network conditions and when the user breaks the network. In addition, because the content providers such as television stations and the like provide different targeted contents, the targeted contents are not limited to network information, advertisements and the like, and can be richer contents such as television programs, movie and television series and the like, and the viewing requirements of television users are better met.
The foregoing provides a method, an apparatus, and a medium for targeted delivery of tv content. The embodiments are described in a progressive manner in the specification, each embodiment focuses on differences from other embodiments, and the same and similar parts among the embodiments are referred to each other. The device disclosed in the embodiment corresponds to the method disclosed in the embodiment, so that the description is simple, and the relevant points can be referred to the description of the method part. It should be noted that, for those skilled in the art, it is possible to make several improvements and modifications to the present application without departing from the principle of the present application, and such improvements and modifications also fall within the scope of the claims of the present application.
It is further noted that, in the present specification, relational terms such as first and second, and the like are used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrases "comprising a," "8230," "8230," or "comprising" does not exclude the presence of additional like elements in a process, method, article, or apparatus that comprises the element.
Claims (10)
1. A method for targeted delivery of television content, comprising:
acquiring a television digital signal transmitted by a base station; wherein the television digital signal comprises a plurality of streaming content signals delivering different television content for different user groups;
determining the corresponding streaming content signal from the television digital signal as a target signal according to a preset user group category;
and converting the target signal into corresponding television content, and sending the television content to a media device for delivery.
2. The method of targeted delivery of television content as defined in claim 1, further comprising:
and collecting the behavior habit information of the user, and re-determining the user group category according to the behavior habit information.
3. The method of targeted delivery of television content as defined in claim 1, further comprising:
collecting behavior habit information of a user and storing the behavior habit information in a storage medium;
and when network connection or wired connection is established with external equipment, sending the behavior habit information to the external equipment, and receiving a new user group category returned by the external equipment as a basis for subsequently determining the target signal.
4. The method of claim 2, wherein the re-determining the user population category according to the behavioral habit information comprises:
judging whether the situation of frequently switching channels exists when the user puts in the corresponding television content according to the behavior habit information;
and if so, re-determining the user group type according to the behavior habit information.
5. The method for targeted delivery of television content according to any one of claims 1 to 4, wherein the user group categories are classified according to user family composition, and comprise: first, second, third and other users.
6. The method of claim 5, wherein re-determining the user population category based on the behavioral habit information comprises:
if the behavior habit information reflects that the user does not have the habit of watching television in the working time, determining that the user group category is a generation of users;
if the behavior habit information reflects the habit that the user watches the related content of the card, whether the user has the habit of watching health and medical content is further judged, if yes, the user group category is determined to be a third-generation user, and if not, the user group category is determined to be a second-generation user;
and if the behavior habit information is not any one of the behavior habit information, determining that the user group category is other users.
7. The method of claim 1, wherein the user population categories are geographically divided.
8. A device for targeted delivery of television content, comprising:
the signal acquisition module is used for acquiring the television digital signal transmitted by the base station; wherein the television digital signal comprises a plurality of streaming content signals delivering different television content for different user populations;
the content screening module is used for determining the corresponding streaming content signal from the television digital signal as a target signal according to a preset user group category;
and the directional delivery module is used for converting the target signal into corresponding television content and sending the television content to the media equipment for delivery.
9. A device for targeted delivery of television content, comprising:
a memory for storing a computer program;
a processor for implementing the steps of the method for targeted delivery of television content as claimed in any one of claims 1 to 7 when executing said computer program.
10. A computer-readable storage medium, having stored thereon a computer program which, when being executed by a processor, carries out the steps of the method for targeted delivery of television content as claimed in any one of claims 1 to 7.
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