CN115170209B

CN115170209B - Artificial intelligent advertisement accurate marketing and delivery method, device, equipment and medium

Info

Publication number: CN115170209B
Application number: CN202211081267.9A
Authority: CN
Inventors: 周耿城
Original assignee: China Transport Technology Co ltd
Current assignee: China Transport Technology Co ltd
Priority date: 2022-09-06
Filing date: 2022-09-06
Publication date: 2022-12-27
Anticipated expiration: 2042-09-06
Also published as: CN115170209A

Abstract

The embodiment of the application provides an advertisement accurate marketing and delivery method, device, equipment and medium based on artificial intelligence. Wherein the method comprises the following steps: responding to the fact that a living body detects that a person passes through a ticket checking gate of a station, snapshotting the face of the person, and carrying out mask detection on the snapshotted face image; responding to the fact that no mask is detected in the face image after snapshot, and performing face recognition on the face image after snapshot and the read personal identification card head portrait; responding to the passing of face recognition, and acquiring the current attribute information of the personnel; performing offline advertisement screening on the advertisements to be launched in the ticket checking gate based on the current attribute information of the personnel to obtain the advertisements to be launched aiming at the personnel; and displaying the advertisement to be released aiming at the personnel at a ticket checking display terminal of the ticket checking gate. The scheme can accurately and effectively put advertisements on the ticket checking gate.

Description

Artificial intelligent advertisement accurate marketing and delivery method, device, equipment and medium

Technical Field

The application relates to the technical field of intelligent recommendation, in particular to an advertisement accurate marketing and delivery method and device based on artificial intelligence, electronic equipment and a computer readable medium.

Background

With the laying of the off-line electronic advertising machine, the traditional mode of carrying out advertisement carousel on the electronic advertising machine is single. In the process of advertisement carousel, people are not always present in front of an electronic screen of the electronic advertising machine, and effective advertisement putting cannot be realized. Meanwhile, since the program list of the advertisement carousel is fixed, intelligent advertisement putting, namely accurate advertisement putting, cannot be realized. Therefore, how to accurately and effectively place advertisements becomes a technical problem to be solved urgently at present.

Disclosure of Invention

The application aims to provide an advertisement accurate marketing and delivery method and device based on artificial intelligence, electronic equipment and a computer readable medium, and the method, the device, the electronic equipment and the computer readable medium are used for solving the technical problem of how to accurately and effectively deliver advertisements in the prior art.

According to a first aspect of the present application, there is provided an advertisement precision marketing method based on artificial intelligence, the method comprising: responding to the fact that a living body detects that a person passes through a ticket checking gate of a station, snapshotting the face of the person, and carrying out mask detection on the face image after snapshotting; responding to the fact that no mask is detected in the face image after the snapshot, and carrying out face recognition on the face image after the snapshot and the read head portrait of the personal identification card; responding to the passing of face recognition, and acquiring the current attribute information of the personnel; based on the current attribute information of the personnel, carrying out advertisement screening on the advertisements to be launched in the ticket checking gate to obtain the advertisements to be launched aiming at the personnel; and displaying the advertisement to be put aiming at the personnel at a ticket checking display terminal of the ticket checking gate.

According to a second aspect of the application, an advertisement precision marketing and delivery device based on artificial intelligence is provided, the device comprises: the detection module is used for responding to the fact that the living body detects that a person passes through a ticket checking gate of a station, capturing the face of the person, and carrying out mask detection on the captured face image; the recognition module is used for responding to the fact that no mask is detected in the face image after the snapshot and performing face recognition on the face image after the snapshot and the read head portrait of the personal identification card; the acquisition module is used for responding to the passing of face recognition and acquiring the current attribute information of the personnel; the screening module is used for screening advertisements to be launched in the ticket checking gate based on the current attribute information of the personnel so as to obtain the advertisements to be launched aiming at the personnel; and the display module is used for displaying the advertisements to be released aiming at the personnel at the ticket checking display terminal of the ticket checking gate.

According to a third aspect of the present application, there is provided an electronic device comprising: one or more processors; a computer readable medium configured to store one or more programs; when executed by the one or more processors, cause the one or more processors to implement a method for artificial intelligence based advertising precision marketing according to the first aspect of the present application.

According to a fourth aspect of the present application, there is provided a computer readable storage medium having stored thereon a computer program which, when executed by a processor, implements the artificial intelligence based advertisement precision marketing method according to the first aspect of the present application.

According to the advertisement putting scheme provided by the application, the face of a person is snapshotted in response to the fact that the living body detects that the person passes through a ticket checking gate of a station, and the face image after snapshotting is subjected to mask detection; responding to the fact that no mask is detected in the face image after snapshot, and performing face recognition on the face image after snapshot and the read personal identification card head portrait; responding to the passing of the face recognition, acquiring the current attribute information of the personnel, carrying out advertisement screening on the advertisements to be released in the ticket checking gate based on the current attribute information of the personnel to obtain the advertisements to be released aiming at the personnel, and then displaying the advertisements to be released aiming at the personnel on the ticket checking display terminal of the ticket checking gate. In addition, the personnel to the ticket checking floodgate machine through the station carry out advertisement intelligence and put to can realize the effective input of advertisement.

Drawings

Some specific embodiments of the present application will be described in detail hereinafter by way of illustration and not limitation with reference to the accompanying drawings. The same reference numbers in the drawings identify the same or similar elements or components. Those skilled in the art will appreciate that the drawings are not necessarily drawn to scale. In the drawings:

fig. 1 is a flowchart illustrating steps of a method for advertisement precision marketing based on artificial intelligence according to an embodiment of the present invention;

fig. 2 is a schematic diagram illustrating an advertisement precision marketing method based on artificial intelligence according to an embodiment of the present invention;

fig. 3 is a schematic structural diagram of an advertisement precision marketing and delivery device based on artificial intelligence according to a second embodiment;

fig. 4 is a schematic diagram of an advertisement precision marketing and delivering device based on artificial intelligence according to a second embodiment;

fig. 5 is a schematic structural diagram of an electronic device according to a third embodiment;

fig. 6 is a hardware structure of an electronic device according to a fourth embodiment.

Detailed Description

In order to make those skilled in the art better understand the technical solutions in the embodiments of the present application, the technical solutions in the embodiments of the present application will be described clearly and completely below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, but not all embodiments. All other embodiments obtained by a person of ordinary skill in the art based on the embodiments in the present application shall fall within the scope of the protection of the embodiments in the present application.

Referring to fig. 1, a flowchart illustrating steps of a method for advertisement precision marketing based on artificial intelligence provided by the embodiment is shown.

Specifically, the advertisement precision marketing method based on artificial intelligence provided by the embodiment includes the following steps:

in step S101, in response to the living body detecting that the person passes through the ticket gate of the station, the face of the person is captured, and the mask detection is performed on the captured face image.

In step S102, in response to that no mask is detected in the captured face image, performing face recognition on the captured face image and the read personal identification card head portrait.

In this embodiment, gate plate camera carries out the live body detection to real-time picture, when the live body detection passes, carries out people's face snapshot to the picture to carry out the gauze mask to the people's face picture after the snapshot and detect, when detecting the gauze mask, after the suggestion personnel plucked the gauze mask, then carry out the live body detection. When the mask is not detected, face recognition is carried out on the face picture and the head portrait of the personal identification card after snapshot, when the face recognition is failed, face verification errors are prompted, and then living body detection is carried out. And if the face identification is passed, prompting that the face verification is passed. It should be understood that the above description is only exemplary, and the present embodiment is not limited thereto.

In step S103, in response to the face recognition passing, the current attribute information of the person is acquired.

In this embodiment, the current attribute information of the person includes at least one of the following: age information of the person, sex information of the person, province information of the person, and ticket arrival information of the person. By this, can accurately characterize the current attribute of the personnel that pass through the ticket gate at the station. It should be understood that the above description is only exemplary, and the present embodiment is not limited thereto.

In some optional embodiments, when current attribute information of a person passing through a ticket gate of a station is obtained, in response to a reading operation of a reader of the ticket gate on an identity card of the person, obtaining age information of the person, sex information of the person, province information where the person belongs and an identity number of the person; calling a ticket checking interface of a station service system to inquire whether the personnel has the information of the tickets which are not on the trip on the same day according to the identification number of the personnel; and in response to the fact that the information of the tickets which are not on the trip exists in the current day is inquired according to the identification number of the personnel, extracting the information of the tickets to obtain the arrival information of the tickets of the personnel. Thereby, the current attribute information of the personnel passing through the ticket gate of the station can be accurately acquired. It should be understood that the above description is only exemplary, and the present embodiment is not limited thereto.

In step S104, based on the current attribute information of the person, advertisement screening is performed on the advertisement to be delivered in the ticket gate to obtain the advertisement to be delivered for the person.

In some optional embodiments, when screening advertisements to be delivered in the ticket gate based on the current attribute information of the person, matching the current attribute information of the person with the delivery attribute information of the advertisements to be delivered in the ticket gate to obtain a matching result of the current attribute information and the delivery attribute information; and determining the advertisements to be delivered aiming at the personnel according to the matching result of the current attribute information and the delivery attribute information. Therefore, the advertisement to be delivered aiming at the personnel can be accurately determined through the matching result of the current attribute information and the delivery attribute information. It should be understood that the above description is only exemplary, and the present embodiment is not limited thereto.

In this embodiment, the release attribute information includes at least one of the following: the system comprises a ticket checking gate machine, a database and a plurality of ticket checking gates, wherein the ticket checking gate machine comprises age information of a person to be advertised in the ticket checking gate machine, gender information of the person to be advertised in the ticket checking gate machine, province region information where the person to be advertised in the ticket checking gate machine belongs, and destination information of the person to be advertised in the ticket checking gate machine. Therefore, the delivery attributes of the advertisements to be delivered can be accurately represented. It should be understood that the above description is only exemplary, and the present embodiment is not limited thereto.

In some optional embodiments, when determining the advertisement to be delivered for the person according to the matching result between the current attribute information and the delivery attribute information, in response to determining that the current attribute information is the same as the delivery attribute information according to the matching result, determining that the advertisement to be delivered to which the delivery attribute information belongs is the advertisement to be delivered for the person. Therefore, the advertisement to be delivered to which the delivery attribute information belongs can be accurately determined to be the advertisement to be delivered to the person. It should be understood that the above description is only exemplary, and the present embodiment is not limited thereto.

In a specific example, if the age of the person is in the age range of the person to be advertised in the ticket gate, the gender of the person is the same as the gender of the person to be advertised in the ticket gate, the province region where the person belongs is the same as the province region where the person to be advertised in the ticket gate belongs, and the destination information of the person to be advertised in the ticket gate to be advertised is the same as the ticket arrival information of the person, the corresponding advertisement to be advertised is determined to be the advertisement to be advertised for the person. It should be understood that the above description is only exemplary, and the present embodiment is not limited thereto.

In some optional embodiments, the method further comprises: if the number of the advertisements to be launched for the personnel is multiple, performing descending order arrangement on the advertisements to be launched for the personnel based on the remaining playing times of the advertisements to be launched for the personnel to obtain a descending order arrangement result of the advertisements to be launched for the personnel; traversing the advertisements to be delivered aiming at the personnel based on the descending order arrangement result, and determining that the traversed first advertisement playing mark value is zero and the advertisements to be delivered with the residual playing times of the advertisements not being zero are the final advertisements to be delivered aiming at the personnel. The advertisement playing flag value is zero to indicate that the advertisement to be delivered has not been delivered yet, and the advertisement playing flag value is one to indicate that the advertisement to be delivered has been recently delivered. Thereby, the final advertisement to be delivered for the person can be accurately determined. It should be understood that the above description is only exemplary, and the present embodiment is not limited thereto.

In some optional embodiments, the method further comprises: if the advertisement to be delivered with the advertisement playing mark value of zero and the remaining advertisement playing times of non-zero is not traversed based on the descending order arrangement result, resetting the advertisement playing mark value of the advertisement to be delivered aiming at the personnel to zero, and obtaining the advertisement to be delivered after the advertisement playing mark value is reset; traversing the advertisement to be delivered after the advertisement playing flag value is reset, and determining the traversed advertisement to be delivered with the residual playing times of the advertisement being not zero as the final advertisement to be delivered aiming at the personnel. Thereby, the final advertisement to be delivered for the person can be accurately determined. It should be understood that the above description is only exemplary, and the present embodiment is not limited thereto.

In some optional embodiments, the method further comprises: if the advertisement to be delivered with the advertisement residual playing times not equal to zero is not traversed, resetting the advertisement residual playing times of the advertisement to be delivered aiming at the personnel according to the advertisement delivery grade of the advertisement to be delivered aiming at the personnel, and obtaining the advertisement to be delivered after the advertisement residual playing times are reset; based on the remaining playing times of the advertisements to be delivered after the remaining playing times of the advertisements are reset, performing descending order arrangement on the advertisements to be delivered after the remaining playing times of the advertisements are reset so as to obtain a descending order arrangement result of the advertisements to be delivered after the remaining playing times of the advertisements are reset; traversing the advertisements to be delivered after the residual playing times of the advertisements are reset based on the descending order arrangement result, and determining that the traversed first advertisement playing mark value is zero, and the advertisements to be delivered with the residual playing times of the advertisements not being zero are the final advertisements to be delivered aiming at the personnel. Because the advertisement defines the advertisement putting grade, and the remaining playing times of the advertisement aiming at the to-be-put advertisement of the personnel are reset according to the advertisement putting grade aiming at the to-be-put advertisement of the personnel, the advertisement can be put with priority, the exposure rate of the advertisement with higher priority is improved, an advertiser is further attracted to improve the putting grade of the put advertisement, and the advertisement income is increased. It should be understood that the above description is only exemplary, and the present embodiment is not limited thereto.

In step S105, an advertisement to be placed for the person is displayed on a ticket checking display terminal of the ticket checking gate.

In this embodiment, when the ticket checking display terminal of the ticket checking gate displays the advertisement to be delivered to the person, the advertisement content data and the voice prompt text data of the advertisement to be delivered to the person are extracted, and the ticket checking display terminal displays the advertisement content data and the voice prompt text data and plays the voice prompt text data in a voice playing mode. Therefore, through the ticket checking display terminal of the ticket checking gate, the advertisements to be released aiming at the personnel can be effectively displayed. It should be understood that the above description is only exemplary, and the present embodiment is not limited thereto.

In a specific example, as shown in FIG. 2, when the person swipes the ID card, desensitization information of the person, including age, sex, country of the province, head portrait of the ID card and ID number of the person, is obtained and passed through the gate tabletThe camera checks the face of the person. And if the face verification fails, prompting a face verification error. If the face check is passed, the personnel identity card number is used as a parameter, a ticket checking interface of a station service system is called, and whether the personnel has a ticket which is not going out on the same day is inquired. And if no ticket exists, prompting the absence of the ticket. And if the ticket exists, acquiring the arrival information of the person in the ticket. And (4) screening an advertisement meeting the delivery requirement for delivery by integrating the desensitized information of the personnel, including the age, the sex, the native province and the destination. And finally, playing the picture content of the advertisement to be delivered and displaying the voice prompt text, and simultaneously carrying out voice prompt on the advertisement. The human face verification specifically comprises the following processes: the gate flat camera carries out live body detection on the real-time picture, when the live body detection passes, carries out face snapshot on the picture, carries out mask detection on the face picture after snapshot, and when the mask is detected, prompts personnel to take off the mask, and then carries out the live body detection. When the mask is not detected, face recognition is carried out on the face picture and the head portrait of the personal identification card after snapshot, when the face recognition is failed, face verification errors are prompted, and then living body detection is carried out. And if the face identification is passed, prompting that the face verification is passed. The process of screening advertisements meeting the delivery requirements is as follows: creating an advertisement task list

List of

Sharing in

An advertising element, if the advertising element uses letters

To represent, each advertisement element is known

Including age group of person to whom advertisement is to be deliveredIs composed of

The gender of the person to be advertised is

The region of the province where the person to be advertised belongs to is

The destination of the person who wants to put the advertisement is

Advertisement putting grade

And assume that the advertisement play flag is

The remaining number of playing time of the advertisement is

And initializing the remaining number of playing of the advertisement

Has a value of

To initialize the advertisement playing mark

The value of (d) is 0. From the advertising task list

And screening out advertisements corresponding to the release requirements of the desensitized information of the personnel. All the screened advertisements meeting the delivery requirements form a new advertisement list to be selected

. If the advertisement list is to be selected

If the number of the elements in the advertisement list is 0, the advertisement which meets the delivery requirement is not shown, and the default advertiser advertisement and the default advertisement words are pushed to the personnel. If the advertisement list is to be selected

If the number of the elements in the advertisement list is not 0, the advertisement list to be selected is determined

All elements in the advertisement list are sorted in descending order by taking the residual playing times of the advertisements as a sorting standard to obtain an advertisement list to be selected

Further from

And screening out an advertisement meeting the playing requirement. Further from

The process of screening out an advertisement meeting the delivery requirement is as follows: traversing the advertisement list to be selected from beginning to end

All elements in the content, from which the first advertisement playing mark is selected

The value is 0 and the number of remaining advertisement plays is

Elements with a value other than 0. If the first advertisement playing mark exists

The value is 0 and the number of remaining advertisement plays is

Elements with values other than 0

If the element is an advertisement meeting the delivery requirement, the advertisement content corresponding to the element and the corresponding voice prompt text are taken out, and the corresponding element is taken out

Advertisement playing sign

Setting the value to 1 and remaining playing times of the advertisement

The value is self-decreasing by 1. At the same time, advertising elements are added

Update the latest content to advertiser-free list

The preparation method is implemented by the following steps. If no advertisement playing mark exists

The value is 0 and the number of remaining advertisement plays is

If the value of the element is not 0, resetting the advertisement list to be selected

Advertisement playing sign of all internal elements

The value is 0, and the advertisement list to be selected is obtained

Further from

And screening out an advertisement meeting the delivery requirement. Further from

The process of screening out an advertisement meeting the delivery requirement is as follows: further traversing the advertisement list to be selected from beginning to end

All elements in the advertisement, and the residual playing times of the advertisement are taken out

Elements with a value other than 0. If the advertisement list is to be selected

Residual playing times of internal advertisement

Elements with values other than 0

If the element is an advertisement meeting the delivery requirement, the advertisement content and the corresponding voice prompt text corresponding to the element are taken out. And corresponding elements

Advertisement playing sign

Setting the value to 1 and remaining playing times of the advertisement

The value is self-decreasing by 1. At the same time, the advertisement list to be selected

All elements in the advertisement task list are updated to the latest content synchronously

Within the corresponding element. If the advertisement list to be selected does not exist

Residual playing times of internal advertisement

Remaining number of times of playing advertisement of all internal elements

Value of advertisement putting grade

And sorting in descending order by taking the remaining playing times of the advertisements as a sorting standard to obtain a list of advertisements to be selected

Further from

The process of screening out advertisements meeting the delivery requirements is as follows: traversing the advertisement list to be selected from beginning to end

The value is 0 and the number of remaining advertisement plays is

Elements with a value other than 0. At this time, since the advertisement playing flag and the remaining number of times of playing the advertisement have been reset once, the advertisement list to be selected

Within which necessarily there is an element satisfying the requirements

The element of

That is, the advertisement meeting the playing requirement is taken out

Corresponding advertisement content and corresponding voice prompt text. The accurate advertisement putting method provided by the embodiment can intelligently put advertisements according to attributes such as sex, age, region and destination of people, realizes accurate advertisement putting, has offline intelligent putting capacity, and can reduce load pressure of a server on the basis of realizing accurate advertisement putting, thereby reducing system deployment cost. It should be understood that the above description is only exemplary, and the present embodiment is not limited thereto.

In a specific example, suppose that there are A, B, C advertisements, the corresponding delivery levels are 3, 2 and 1, the remaining delivery times are 3, 2 and 1, and the playing flags are 0, 0 and 0, respectively. Assuming that the delivery requirements of A, B, C are consistent (the requirements of age, sex, native place and destination are the same), when a first person passes through the gate panel, the advertisement a is delivered first according to the delivery rules of the present invention, and the new content in the post-delivery advertisement delivery list X is as follows: A. b, C, the remaining number of impressions is 2, 1, respectively, and the playing flag is 1, 0, respectively. When a second person passes through the gate panel, the advertisement B is delivered firstly according to the delivery rule of the invention, and the new content in the post-delivery advertisement delivery list X is as follows: A. b, C, the remaining number of impressions is 2, 1, respectively, and the playing flag is 1, 0, respectively. When a third person passes through the gate flat plate, the C advertisement can be put in according to the putting rule, and the new content in the put-in advertisement putting list X is as follows: A. b, C, the remaining number of impressions is 2, 1, 0, respectively, and the playing flag is 1, respectively. When a fourth person passes through the gate panel, according to the throwing rule, all the playing marks are reset to be 0 to obtain A, B, C, the remaining throwing times are respectively 2, 1 and 0, and the playing marks are respectively 0, 0 and 0. And putting the advertisement A, wherein the new content in the advertisement putting list X after putting is as follows: A. b, C, the remaining number of impressions is 1, 0, respectively, and the playing flag is 1, 0, respectively. When a fifth person passes through the gate panel, the advertisement B is firstly released according to the releasing rule, and the new content in the released advertisement releasing list X is as follows: A. b, C, the remaining number of times of delivery is 1, 0, respectively, and the playback flag is 1, 0, respectively. When a sixth person passes through the gate panel, according to the throwing rule, all the playing marks are reset to be 0 to obtain A, B, C, the remaining throwing times are respectively 1, 0 and 0, and the playing marks are respectively 0, 0 and 0. And the advertisement A is put, and the new content in the advertisement putting list X after putting is as follows: A. b, C, the remaining number of times of delivery is 0, respectively, and the playback flag is 1, 0, respectively. When a seventh person passes through the gate panel, according to the throwing rule, all the playing marks are reset to be 0 to obtain A, B, C, the remaining throwing times are 0, 0 and 0 respectively, and the playing marks are 0, 0 and 0 respectively. Then, the remaining number of impressions is 0, and at this time, the remaining number of plays of all the advertisements is reset to the impression level, that is, the remaining number of impressions after resetting is 3, 2, 1. And putting the advertisement A, wherein the new content in the advertisement putting list X after putting is as follows: A. b, C, the remaining number of impressions is 2, 1, respectively, and the playing flag is 1, 0, respectively. The subsequent release rules are as above. It should be understood that the above description is only exemplary, and the present embodiment is not limited thereto.

By the advertisement accurate marketing and delivery method based on artificial intelligence, the face of a person is captured in response to the fact that the living body detects that the person passes through a ticket checking gate of a station, and the face image after capture is subjected to mask detection; responding to the fact that no mask is detected in the face image after snapshot, and performing face recognition on the face image after snapshot and the read personal identification card head portrait; responding to the passing of the face recognition, acquiring the current attribute information of the personnel, carrying out advertisement screening on the advertisements to be released in the ticket checking gate based on the current attribute information of the personnel to obtain the advertisements to be released aiming at the personnel, and then displaying the advertisements to be released aiming at the personnel on the ticket checking display terminal of the ticket checking gate. In addition, the personnel to the ticket checking floodgate machine through the station carry out advertisement intelligence and put to can realize the effective input of advertisement.

The method for advertisement accurate marketing based on artificial intelligence provided by the embodiment can be executed by any suitable device with data processing capability, including but not limited to: a camera, a terminal, a mobile terminal, a PC, a server, an in-vehicle device, an entertainment device, an advertising device, a Personal Digital Assistant (PDA), a tablet computer, a notebook computer, a handheld game console, smart glasses, a smart watch, a wearable device, a virtual display device, a display enhancement device, or the like.

Referring to fig. 3, a schematic structural diagram of an advertisement precision marketing and delivering device based on artificial intelligence according to the second embodiment is shown.

The accurate marketing of advertisement that this embodiment provided based on artificial intelligence puts the device and includes: the detection module 201 is used for responding to the fact that a living body detects that a person passes through a ticket checking gate of a station, capturing the face of the person, and performing mask detection on the captured face image; the recognition module 202 is configured to perform face recognition on the captured face image and the read personal identification card head portrait in response to that no mask is detected in the captured face image; the obtaining module 203 is configured to obtain current attribute information of the person in response to the passing of the face recognition; the screening module 204 is configured to screen advertisements to be delivered in the ticket checking gate based on the current attribute information of the person to obtain the advertisements to be delivered for the person; and the display module 205 is used for displaying the advertisement to be released aiming at the personnel at the ticket checking display terminal of the ticket checking gate.

Optionally, the current attribute information of the person comprises at least one of: age information of the person, sex information of the person, province information of the person, and ticket arrival information of the person.

Optionally, the obtaining module 203 is specifically configured to: responding to the reading operation of a reader of the ticket checking gate machine on the identity card of the person, and obtaining age information of the person, sex information of the person, province information of the place where the person belongs and identity card number of the person; calling a ticket checking interface of a station affair system to inquire whether the personnel has the information of the tickets which are not used for travelling on the same day according to the identification card number of the personnel; and in response to the fact that the information of the tickets which are not on the trip exists in the current day is inquired according to the identification number of the personnel, extracting the information of the tickets to obtain the arrival information of the tickets of the personnel.

Optionally, the screening module 204 includes: the matching submodule is used for matching the current attribute information of the personnel with the delivery attribute information of the advertisements to be delivered in the ticket checking gate so as to obtain a matching result of the current attribute information and the delivery attribute information; and the determining submodule is used for determining the advertisements to be delivered aiming at the personnel according to the matching result of the current attribute information and the delivery attribute information.

Optionally, the placement attribute information comprises at least one of: the system comprises a ticket checking gate machine, a database and a plurality of ticket checking gates, wherein the ticket checking gate machine comprises age information of a person to be advertised in the ticket checking gate machine, gender information of the person to be advertised in the ticket checking gate machine, province region information where the person to be advertised in the ticket checking gate machine belongs, and destination information of the person to be advertised in the ticket checking gate machine.

Optionally, the determining submodule is specifically configured to: and in response to the fact that the current attribute information is the same as the release attribute information according to the matching result, determining that the advertisement to be released to which the release attribute information belongs is the advertisement to be released for the personnel.

Optionally, the apparatus further comprises: the first sequencing module is used for performing descending sequencing on the advertisements to be launched aiming at the personnel based on the remaining playing times of the advertisements to be launched aiming at the personnel if the number of the advertisements to be launched aiming at the personnel is multiple so as to obtain a descending sequencing result of the advertisements to be launched aiming at the personnel; and the first traversal module is used for traversing the advertisements to be delivered aiming at the personnel based on the descending order arrangement result, determining that the traversed first advertisement playing mark value is zero, and determining the advertisements to be delivered with the advertisement residual playing times not being zero as the final advertisements to be delivered aiming at the personnel.

Optionally, the apparatus further comprises: the first resetting module is used for resetting the advertisement playing flag value of the to-be-released advertisement for the personnel to zero if the to-be-released advertisement with the advertisement playing flag value of zero and the remaining advertisement playing times of non-zero is not traversed based on the descending order arrangement result, so as to obtain the to-be-released advertisement with the reset advertisement playing flag value; and the second traversal module is used for traversing the advertisements to be released after the advertisement playing flag values are reset, and determining the traversed advertisements to be released with the residual playing times of the advertisements not equal to zero as the final advertisements to be released aiming at the personnel.

Optionally, the apparatus further comprises: the second resetting module is used for resetting the advertisement residual playing times of the advertisements to be released aiming at the personnel according to the advertisement releasing grade of the advertisements to be released aiming at the personnel if the advertisements to be released with the advertisement residual playing times not equal to zero are not traversed, and obtaining the advertisements to be released after the advertisement residual playing times are reset; the second sequencing module is used for sequencing the advertisements to be released after the remaining number of playing times of the advertisements is reset in a descending order based on the remaining number of playing times of the advertisements to be released after the remaining number of playing times of the advertisements is reset so as to obtain a result of sequencing the advertisements to be released after the remaining number of playing times of the advertisements is reset in a descending order; and the third traversal module is used for traversing the advertisements to be released after the residual playing times of the advertisements are reset based on the descending order arrangement result, and determining that the traversed first advertisement playing mark value is zero, and the advertisements to be released, of which the residual playing times of the advertisements are not zero, are the final advertisements to be released aiming at the personnel.

Optionally, the presentation module 205 is specifically configured to: extracting advertisement content data and voice prompt text data of the to-be-delivered advertisements for the personnel, displaying the advertisement content data and the voice prompt text data at the ticket checking display terminal, and playing the voice prompt text data in a voice playing mode.

The advertisement accurate marketing and delivery device based on artificial intelligence provided by this embodiment is used for implementing the corresponding advertisement accurate marketing and delivery method based on artificial intelligence in the foregoing method embodiments, and has the beneficial effects of the corresponding method embodiments, which are not described herein again.

In a specific example, as shown in fig. 4, the present embodiment provides an advertisement accurate delivery system based on intelligent delivery, which includes an identity card processing module, a face verification module, a ticket checking processing module, an advertisement screening module, and an advertisement playing module. When a person takes out the identity card and approaches to a reader of the gate, the identity card processing module acquires desensitization information on the identity card of the person, including age, gender, the native province, the head portrait of the identity card of the person and the number of the identity card of the person. After the identity card processing module finishes processing, the face verification module is informed to perform face verification on the person, and the specific process is as follows: (1) the gate flat-panel camera performs living body detection on the real-time picture, and when the living body detection passes, the picture is subjected to face snapshot; (2) carrying out mask detection on the face picture after snapshot, and prompting personnel to take off the face picture when the mask is detectedAfter the mask is covered, the step (1) is carried out; (3) when the mask is not detected, carrying out face recognition on the face picture and the head portrait of the personal identification card after snapshot, prompting face verification errors when the face recognition is failed, and then turning to the step (1); (4) and if the face identification is passed, prompting that the face verification is passed. And if the face passes the verification, informing the ticket checking processing module to carry out ticket checking operation. The specific process is as follows: and the ticket checking processing module takes the personnel identity card number as a request parameter through a ticket checking interface of the station service system, and calls the interface. And if the person does not have the ticket which is not going out on the day, carrying out the ticket-free prompt. And if the person has a ticket which is not going out on the same day, extracting destination information in the ticket information. Further, the advertisement screening module is used for screening an advertisement meeting the delivery requirement from the advertisement task list to carry out intelligent delivery by integrating information after desensitization of the personnel, including age, gender, the belonged province region and destination. The specific process is as follows: assume an advertisement task list

List of

Sharing in

An element, if the element uses a letter

Is shown by each element

Including the age of the person to be advertised as

The gender of the person to be advertised is

The region of the province where the person to be advertised belongs to is

The destination of the person who wants to put the advertisement is

The advertisement delivery grade is

And the advertisement playing mark is

The remaining number of playing time of the advertisement is

. Wherein the number of playing times of the advertisement remains

The following initialization is performed:

for advertisement playing sign

Its initialization default value is 0. During initialization, the remaining number of times of playing the advertisement is equal to the value of the advertisement putting grade, that is, if the advertisement putting grade is 3, the remaining number of times of playing the advertisement is 3. When a person passes through the gate device, the corresponding desensitization information is assumed as follows: the age is

Sex is

In the province of native place is

The destination is

。

From the advertising task list

And screening out advertisements corresponding to the playing requirements of the desensitized information of the personnel. All the screened advertisements meeting the playing requirement form a new advertisement list to be selected

. If the advertisement list is to be selected

If the number of the elements in the advertisement list is 0, the advertisement which meets the playing requirement is not shown, and the content of the default advertiser advertisement and the corresponding prompt voice are selected as the screened advertisement. If the advertisement list is to be selected

. Traversing the advertisement list to be selected from beginning to end

The value is 0 and the number of remaining advertisement plays is

Elements with a value other than 0.If the first advertisement playing mark exists

The value is 0 and the number of remaining advertisement plays is

Elements with values other than 0

If the element is an advertisement meeting the playing requirement, the advertisement content and the corresponding voice prompt text corresponding to the element are screened out. And corresponding elements

Advertisement playing sign

Setting the value to 1 and remaining playing times of the advertisement

Within the corresponding element. If there is no advertisement broadcasting mark

The value is 0 and the number of remaining advertisement plays is

Advertisement playing sign of all internal elements

The value is 0, and the advertisement list to be selected is obtained

. Further traversing the advertisement list to be selected from beginning to end

Elements with a value other than 0. If the advertisement list to be selected exists

Residual playing times of internal advertisement

Elements with values other than 0

Then screen out the element

Corresponding advertisement content and corresponding voice prompt text. And corresponding elements are combined

Advertisement playing sign

Setting the value to 1 and remaining playing times of the advertisement

Residual playing times of internal advertisement

If the value is not 0, resetting the advertisement list to be selected

Remaining number of times of playing advertisement of all internal elements

Value of advertisement putting grade

. Traversing the advertisement list to be selected from beginning to end

The value is 0 and the number of remaining advertisement plays is

Within which the elements meeting the requirements must be present

. Screening out the element

Corresponding advertisement content and corresponding voice prompt text. And mark the advertisement playing of the corresponding element

Setting the value to 1, and remaining playing times of the advertisement

Within the corresponding element. And after the screened advertisement content to be recommended and the corresponding voice prompt text are obtained, the advertisement playing module displays the corresponding advertisement content and displays the voice prompt text, and plays the voice prompt text in a voice playing mode. Because the advertisement recommendation screening module integrates information after desensitization of personnel, intelligent advertisement recommendation can be performed according to attributes of the personnel such as sex, age, region and destination, and accurate advertisement delivery is realized.

In the intelligent recommendation process of the whole accurate advertisement marketing system, except for the ticket checking interface support of the station service system, other servers or systems are not needed, advertisements meeting the playing requirement can be automatically selected on equipment according to desensitized information of personnel for intelligent recommendation, and therefore the intelligent recommendation system has offline intelligent recommendation capacity, can reduce the load pressure of the servers on the basis of realizing accurate advertisement marketing, and further reduces the system deployment cost. Because the advertisement defines the delivery grade, and the reset value of the residual delivery times is the corresponding numerical value of the delivery grade, the advertisement delivery with the priority can be realized, the exposure rate of the advertisement with higher priority is improved, the advertiser is further attracted to improve the delivery grade of the delivered advertisement, and the advertisement yield is increased.

FIG. 5 is a schematic structural diagram of an electronic device in the third embodiment; the electronic device may include:

one or more processors 301;

a computer-readable medium 302, which may be configured to store one or more programs,

when executed by the one or more processors, cause the one or more processors to implement a method for artificial intelligence based advertising precision marketing as described in the previous embodiment.

FIG. 6 is a hardware structure of an electronic device according to a fourth embodiment; as shown in fig. 6, the hardware structure of the electronic device may include: a processor 401, a communication interface 402, a computer-readable medium 403, and a communication bus 404;

wherein the processor 401, the communication interface 402, and the computer-readable medium 403 are in communication with each other via a communication bus 404;

alternatively, the communication interface 402 may be an interface of a communication module, such as an interface of a GSM module;

the processor 401 may be specifically configured to: responding to the fact that a living body detects that a person passes through a ticket checking gate of a station, snapshotting the face of the person, and carrying out mask detection on the snapshotted face image; responding to the fact that no mask is detected in the face image after the snapshot, and carrying out face recognition on the face image after the snapshot and the read head portrait of the personal identification card; responding to the passing of face recognition, and acquiring the current attribute information of the personnel; based on the current attribute information of the personnel, carrying out advertisement screening on the advertisements to be launched in the ticket checking gate to obtain the advertisements to be launched aiming at the personnel; and displaying the advertisement to be put aiming at the personnel at a ticket checking display terminal of the ticket checking gate.

Processor 401 may be a general-purpose Processor, including a Central Processing Unit (CPU), a Network Processor (NP), and the like; but may also be a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), an off-the-shelf programmable gate array (FPGA) or other programmable logic device, discrete gate or transistor logic, discrete hardware components. The various methods, steps, and logic blocks disclosed in the embodiments of the present application may be implemented or performed. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like.

The computer-readable medium 403 may be, but is not limited to, a Random Access Memory (RAM), a Read Only Memory (ROM), a Programmable Read-Only Memory (PROM), an Erasable Read-Only Memory (EPROM), an electrically Erasable Read-Only Memory (EEPROM), and the like.

In particular, the processes described above with reference to the flow diagrams may be implemented as computer software programs, according to embodiments of the present disclosure. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code configured to perform the method illustrated by the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network via the communication section, and/or installed from a removable medium. The computer program, when executed by a Central Processing Unit (CPU), performs the above-described functions defined in the method of the present application. It should be noted that the computer readable medium described herein can be a computer readable signal medium or a computer readable storage medium or any combination of the two. The computer readable medium can be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a random access memory medium (RAM), a read-only memory medium (ROM), an erasable programmable read-only memory medium (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory medium (CD-ROM), an optical storage medium, a magnetic storage medium, or any suitable combination of the foregoing. In the present application, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In this application, however, a computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: wireless, wire, fiber optic cable, RF, etc., or any suitable combination of the foregoing.

Computer program code configured to carry out operations of the present application may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, smalltalk, C + +, and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may operate over any of a variety of networks: including a Local Area Network (LAN) or a Wide Area Network (WAN) -to the user's computer, or alternatively, to an external computer (e.g., through the internet using an internet service provider).

The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present application. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions configured to implement the specified logical function(s). In the above embodiments, specific precedence relationships are provided, but these precedence relationships are only exemplary, and in particular implementations, the steps may be fewer, more, or the execution order may be modified. That is, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.

The modules described in the embodiments of the present application may be implemented by software or hardware. The described modules may also be provided in a processor, which may be described as: a processor includes a detection module, an identification module, an acquisition module, a screening module, and a presentation module. The names of these modules do not constitute a limitation to the module itself in some cases, and for example, the acquisition module may also be described as a "module that acquires current attribute information of the person in response to the face recognition pass".

As another aspect, the present application further provides a computer readable medium, on which a computer program is stored, which when executed by a processor, implements the artificial intelligence based advertisement precision marketing method as described in the first embodiment.

As another aspect, the present application also provides a computer-readable medium, which may be contained in the apparatus described in the above embodiments; or may be separate and not assembled into the device. The computer readable medium carries one or more programs which, when executed by the apparatus, cause the apparatus to: responding to the fact that a living body detects that a person passes through a ticket checking gate of a station, snapshotting the face of the person, and carrying out mask detection on the snapshotted face image; responding to the fact that no mask is detected in the face image after snapshot, and performing face recognition on the face image after snapshot and the read personal identification card head portrait; responding to the passing of face recognition, and acquiring the current attribute information of the personnel; based on the current attribute information of the personnel, carrying out advertisement screening on the advertisements to be launched in the ticket checking gate to obtain the advertisements to be launched aiming at the personnel; and displaying the advertisement to be released aiming at the personnel at a ticket checking display terminal of the ticket checking gate.

The expressions "first", "second", "said first" or "said second" used in various embodiments of the present disclosure may modify various components without regard to order and/or importance, but these expressions do not limit the respective components. The above description is only configured for the purpose of distinguishing elements from other elements. For example, the first user equipment and the second user equipment represent different user equipment, although both are user equipment. For example, a first element could be termed a second element, and, similarly, a second element could be termed a first element, without departing from the scope of the present disclosure.

When an element (e.g., a first element) is referred to as being "coupled" (operably or communicatively) with "or" connected "(operably or communicatively) to" another element (e.g., a second element) or "connected" to another element (e.g., a second element), it is understood that the one element is directly connected to the other element or the one element is indirectly connected to the other element via yet another element (e.g., a third element). In contrast, it is understood that when an element (e.g., a first element) is referred to as being "directly connected" or "directly coupled" to another element (a second element), no element (e.g., a third element) is interposed therebetween.

The foregoing description is only exemplary of the preferred embodiments of the application and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the invention herein disclosed is not limited to the particular combination of features described above, but also encompasses other arrangements formed by any combination of the above features or their equivalents without departing from the spirit of the invention. For example, the above features may be replaced with (but not limited to) features having similar functions disclosed in the present application.

Claims

1. An advertisement accurate marketing method based on artificial intelligence, which is characterized by comprising the following steps:

responding to the fact that a living body detects that a person passes through a ticket checking gate of a station, snapshotting the face of the person, and carrying out mask detection on the snapshotted face image;

responding to the fact that no mask is detected in the face image after the snapshot, and carrying out face recognition on the face image after the snapshot and the read head portrait of the personal identification card;

responding to the passing of face recognition, and acquiring the current attribute information of the personnel;

based on the current attribute information of the personnel, carrying out advertisement screening on the advertisements to be launched in the ticket checking gate to obtain the advertisements to be launched aiming at the personnel;

displaying the advertisement to be put aiming at the personnel at a ticket checking display terminal of the ticket checking gate,

wherein, the offline screening of the advertisements to be delivered in the ticket gate based on the current attribute information of the personnel to obtain the advertisements to be delivered for the personnel comprises:

matching the current attribute information of the personnel with the delivery attribute information of the advertisement to be delivered in the ticket checking gate to obtain a matching result of the current attribute information and the delivery attribute information;

determining the advertisement to be delivered aiming at the personnel according to the matching result of the current attribute information and the delivery attribute information,

wherein, the show of the show terminal of checking a bill floodgate machine is aimed at personnel's advertisement of waiting to put in, include:

extracting advertisement content data and voice prompt text data of the advertisement to be delivered aiming at the personnel, displaying the advertisement content data and the voice prompt text data at the ticket checking display terminal, and playing the voice prompt text data in a voice playing mode,

wherein the method further comprises: initializing the delivery attribute information of the advertisement to be delivered, initializing the advertisement delivery mark value of the advertisement to be delivered to zero, and initializing the residual playing times value of the advertisement to be delivered to a value corresponding to the delivery grade of the advertisement to be delivered; if the number of the advertisements to be launched for the personnel is multiple, performing descending order arrangement on the advertisements to be launched for the personnel based on the remaining playing times of the advertisements to be launched for the personnel to obtain a descending order arrangement result of the advertisements to be launched for the personnel; traversing the advertisements to be delivered aiming at the personnel based on the descending order arrangement result, determining that the traversed first advertisement playing mark value is zero, and determining the advertisements to be delivered with the advertisement residual playing times being not zero as the final advertisements to be delivered aiming at the personnel,

wherein the method further comprises: if the advertisement to be delivered with the advertisement playing mark value of zero and the remaining advertisement playing times of non-zero is not traversed based on the descending order arrangement result, resetting the advertisement playing mark value of the advertisement to be delivered aiming at the personnel to zero, and obtaining the advertisement to be delivered after the advertisement playing mark value is reset; traversing the advertisement to be delivered after the advertisement playing flag value is reset, determining the traversed advertisement to be delivered with the residual playing times of the advertisement not being zero as the final advertisement to be delivered aiming at the personnel,

wherein the method further comprises: if the advertisement to be delivered with the advertisement residual playing times not equal to zero is not traversed, resetting the advertisement residual playing times of the advertisement to be delivered aiming at the personnel according to the advertisement delivery grade of the advertisement to be delivered aiming at the personnel, and obtaining the advertisement to be delivered after the advertisement residual playing times are reset; based on the remaining playing times of the advertisements to be delivered after the remaining playing times of the advertisements are reset, performing descending order arrangement on the advertisements to be delivered after the remaining playing times of the advertisements are reset so as to obtain a descending order arrangement result of the advertisements to be delivered after the remaining playing times of the advertisements are reset; traversing the advertisements to be delivered after the residual playing times of the advertisements are reset based on the descending order arrangement result, and determining that the traversed first advertisement playing mark value is zero, and the advertisements to be delivered with the residual playing times of the advertisements not being zero are the final advertisements to be delivered aiming at the personnel.

2. The artificial intelligence based advertising precise marketing method according to claim 1, wherein the current attribute information of the person includes at least one of:

age information of the person, sex information of the person, province information of the person, and ticket arrival information of the person.

3. The method for accurate advertising marketing according to claim 2, wherein the obtaining of the current attribute information of the people comprises:

responding to the reading operation of a reader of the ticket checking gate machine on the identity card of the person, and obtaining age information of the person, sex information of the person, province information of the place where the person belongs and identity card number of the person;

calling a ticket checking interface of a station affair system to inquire whether the personnel has the information of the tickets which are not used for travelling on the same day according to the identification card number of the personnel;

and in response to the fact that the information of the tickets which are not used for travelling exists in the same day of the personnel is inquired according to the identification card number of the personnel, extracting the information of the tickets to obtain the arrival information of the tickets of the personnel.

4. The artificial intelligence based advertising precise marketing method according to claim 1, wherein the placement attribute information includes at least one of:

the system comprises a ticket checking gate machine, a database and a plurality of ticket checking gates, wherein the ticket checking gate machine comprises age information of a person to be advertised in the ticket checking gate machine, gender information of the person to be advertised in the ticket checking gate machine, province region information where the person to be advertised in the ticket checking gate machine belongs, and destination information of the person to be advertised in the ticket checking gate machine.

5. The method for accurate artificial intelligence-based advertisement marketing according to claim 1, wherein the determining an advertisement to be delivered for the person according to the matching result of the current attribute information and the delivery attribute information comprises:

and in response to the fact that the current attribute information is the same as the release attribute information according to the matching result, determining that the advertisement to be released to which the release attribute information belongs is the advertisement to be released for the personnel.

6. The utility model provides a device is put in accurate marketing of advertisement based on artificial intelligence which characterized in that, the device includes:

the detection module is used for responding to the fact that the living body detects that a person passes through a ticket checking gate of a station, capturing the face of the person, and carrying out mask detection on the captured face image;

the recognition module is used for responding to the fact that no mask is detected in the face image after the snapshot and performing face recognition on the face image after the snapshot and the read head portrait of the personal identification card;

the acquisition module is used for responding to the passing of face recognition and acquiring the current attribute information of the personnel;

the screening module is used for carrying out offline screening on the advertisements to be launched in the ticket checking gate based on the current attribute information of the personnel so as to obtain the advertisements to be launched aiming at the personnel;

a display module for displaying the advertisement to be released aiming at the personnel at the ticket checking display terminal of the ticket checking gate,

wherein, the screening module includes: the matching submodule is used for matching the current attribute information of the personnel with the delivery attribute information of the advertisements to be delivered in the ticket checking gate so as to obtain a matching result of the current attribute information and the delivery attribute information; the determining submodule is used for determining advertisements to be launched aiming at the personnel according to the matching result of the current attribute information and the launching attribute information;

wherein, the display module is specifically configured to: extracting advertisement content data and voice prompt text data of the to-be-delivered advertisements for the personnel, displaying the advertisement content data and the voice prompt text data on the ticket checking display terminal, and playing the voice prompt text data in a voice playing mode;

wherein the apparatus further comprises: the first sequencing module is used for performing descending sequencing on the advertisements to be launched aiming at the personnel based on the remaining playing times of the advertisements to be launched aiming at the personnel if the number of the advertisements to be launched aiming at the personnel is multiple so as to obtain a descending sequencing result of the advertisements to be launched aiming at the personnel; the first traversal module is used for traversing the advertisements to be delivered aiming at the personnel based on the descending order arrangement result, and determining that the traversed first advertisement playing flag value is zero, and the advertisements to be delivered with the non-zero advertisement residual playing times are the final advertisements to be delivered aiming at the personnel;

wherein the apparatus further comprises: the first resetting module is used for resetting the advertisement playing flag value of the to-be-released advertisement for the personnel to zero if the to-be-released advertisement with the advertisement playing flag value of zero and the remaining advertisement playing times of non-zero is not traversed based on the descending order arrangement result, so as to obtain the to-be-released advertisement with the reset advertisement playing flag value; the second traversal module is used for traversing the advertisements to be released after the advertisement playing flag values are reset, and determining the traversed advertisements to be released with the residual playing times of the advertisements not equal to zero as final advertisements to be released for the personnel;

wherein the apparatus further comprises: the second resetting module is used for resetting the advertisement residual playing times of the advertisements to be released aiming at the personnel according to the advertisement releasing grade of the advertisements to be released aiming at the personnel if the advertisements to be released with the advertisement residual playing times not equal to zero are not traversed, and obtaining the advertisements to be released after the advertisement residual playing times are reset; the second sorting module is used for sorting the advertisements to be released after the remaining playing times of the advertisements are reset in a descending order based on the remaining playing times of the advertisements to be released after the remaining playing times of the advertisements are reset so as to obtain a sorting result of the advertisements to be released after the remaining playing times of the advertisements are reset; and the third traversal module is used for traversing the advertisements to be released after the residual playing times of the advertisements are reset based on the descending order arrangement result, and determining that the traversed first advertisement playing mark value is zero, and the advertisements to be released, of which the residual playing times of the advertisements are not zero, are the final advertisements to be released aiming at the personnel.

7. An electronic device, characterized in that the device comprises:

one or more processors;

a computer readable medium configured to store one or more programs,

the one or more programs, when executed by the one or more processors, cause the one or more processors to implement the artificial intelligence based advertisement precision marketing method of any of claims 1-5.

8. A computer-readable medium, on which a computer program is stored which, when being executed by a processor, implements the artificial intelligence based advertisement precision marketing method according to any one of claims 1 to 5.